[{"_id":"project-settings","settings":{"translateMetaTags":true,"translateAriaLabels":true,"translateTitle":true,"showWidget":true,"isFeedbackEnabled":false,"fv":1,"customWidget":{"theme":"custom","font":"rgb(41,43,46)","header":"rgb(239,244,249)","background":"rgb(255,255,255)","position":"right","positionVertical":"top","border":"rgb(51,234,24)","borderRequired":false,"widgetCompact":true,"isWidgetPositionRelative":false},"widgetLanguages":[{"code":"fr","name":"Français"},{"code":"de","name":"German"},{"code":"en","name":"English"}],"activeLanguages":{"fr":"Français","de":"Deutsch","pl":"Polski","en":"English"},"enabledLanguages":["de","en","fr","pl"],"debugInfo":false,"displayBranding":false,"displayBrandingName":false,"localizeImages":false,"localizeUrls":false,"localizeImagesLimit":false,"localizeUrlsLimit":false,"localizeAudio":false,"localizeAudioLimit":false,"localizeDates":false,"disabledPages":["/blog/syndigo\\-1worldsync\\-modern\\-commerce(/?|$)","/what\\-is\\-pim(/?|$)","/what\\-is\\-product\\-experience\\-management(/?|$)","/dicks\\-sporting\\-goods\\-sponsored\\-program(/?|$)","/glossary(/?|$)","/marketing\\-request(/?|$)","/sun/training(/?|$)","/sun/documentation(/?|$)","/sun/community(/?|$)","/sun(/?|$)","/legal(/?|$)","/legal/terms\\-of\\-use(/?|$)","/legal/privacy\\-policy(/?|$)","/legal/cookie\\-notice(/?|$)","/security\\-and\\-reliability(/?|$)","/security\\-and\\-reliability(/?|$)","/syndigo\\-mdm\\-pim\\-privacy\\-notice(/?|$)","/syndigo\\-mdm\\-pim\\-privacy\\-notice(/?|$)","/dell(/?|$)","/pacific\\-coast\\-lighting(/?|$)","/pacific\\-coast\\-lighting(/?|$)","/events/partner\\-kickoff\\-americas(/?|$)","/events/partner\\-kickoff\\-europe(/?|$)","/blog/mdm\\-dynamic\\-data\\-governance(/?|$)","/success\\-stories/dude\\-wipes(/?|$)","^/kroger\\-sponsored\\-program/$(/?|$)","/1worldsync/syndigo\\-1worldsync\\-integration\\-faq(/?|$)"],"regexPhrases":[],"allowComplexCssSelectors":false,"blockedClasses":false,"blockedIds":false,"phraseDetection":true,"customDomainSettings":[],"seoSetting":[{"language":"fr","url":"syndigo.com/fr/"},{"language":"de","url":"syndigo.com/de/"},{"language":"pl","url":"syndigo.com/pl/"},{"language":"en","url":"syndigo.com/"}],"translateSource":true,"overage":false,"detectPhraseFromAllLanguage":false,"googleAnalytics":true,"mixpanel":false,"heap":false,"disableDateLocalization":false,"ignoreCurrencyInTranslation":false,"blockedComplexSelectors":[]},"version":33016},{"_id":"en","source":"en","pluralFn":"return n != 1 ? 1 : 0;","pluralForm":2,"dictionary":{},"version":33016},{"_id":"outdated","outdated":{"#As a proud exhibitor at Groceryshop 2023, we are excited to showcase our latest innovations and industry-leading capabilities.":1,"#Profile Details":1,"#Product information onboarding, creation, and syndication":1,"#Because the era of simple PIM is over — welcome to AI-driven, end-to-end Product Experience Management with Syndigo.":1,"#Book a meeting / demo with one of our experts…":1,"#Boost conversion with authentic user reviews":1,"#Create richer, trusted product content":1,"#Visit our booth to experience live demos of our most innovative solutions and engage with our experts on how Syndigo can help you:":1,"#The era of simple PIM is over. Product Experience Management (PXM) now integrates User Generated Content (UGC) as a central element of the shopping experience. With the acquisition of 1WorldSync, Syndigo combines the power of PIM and PowerReviews to enable brands and retailers to create rich, reliable, and engaging product experiences. Discover how leaders such as L’Oréal, Skechers, and Samsung are using PIM + UGC to build trust, boost conversion, and increase average order value.":1,"#PXM & UGC: Transforming product data and customer reviews into e-commerce growth":1,"#JOIN THE CONFERENCE":1,"#Join the Syndigo France team and discover how AI-powered Product Experience Management (PXM) is reshaping the future retail. Our PX Cloud platform uniquely unites PIM, MDM, Syndication, and UGC (PowerReviews) to deliver end-to-end product data excellence – from creation to syndication, from brand to shelf.":1,"#Reinvent Product Experiences with AI at Tech for Retail 2025":1,"#Compare live content vs. expected version":1,"#New Feature: Compare with Live":1,"#Is the Product Findable?":1,"#Is the Product Available?":1,"#Will customers engage/buy the product?":1,"#Is the Product Page Live?":1,"#Compare your live content to understand when updates are actually published online":1,"#Identify and prioritize issues impacting overall product sales—through a new calculator that estimates how your conversions can be impacted, such as":1,"#Understand how different product page elements contribute to the overall performance of your products.":1,"#New Feature: Product Impact Analyzer":1,"#Direct access to the expertise that already powers leaders like L’Oréal, Skechers, and Samsung.":1,"#Actionable insights to accelerate your omnichannel growth.":1,"#A clear vision of how AI and connected data are transforming digital commerce.":1,"#What you will take away:":1,"#Our 30-minute conference: PXM & UGC: Transforming product data and customer reviews into e-commerce growth (time and room to be confirmed)":1,"#Immersive live demos of our PX Cloud platform – uniting PIM, MDM; Syndication, and UGC (PowerReviews)":1,"#At Tech for Retail 2025, the Syndigo booth will be an innovation hub, where AI, data mastery, and customer voice converge to redefine how brands and retailers manage, enrich, and syndicate product content.":1,"#Because we don’t just follow retail trends: we shape the future of product experience.":1,"#Visit us at Booth No: B129":1,"#<strong ljsid-0=\"\">Target audience:</strong> Manufacturers and wholesalers of technical products in sectors such as electrical engineering, building materials, HVAC & plumbing, shipbuilding.":1,"#New Study: The State of Product Content":1,"#Manually review high-fidelity images":1,"#Get match percentages of text and images":1,"#GALERIA GmbH & Co. KG is one of the leading department stores in Europe with 83 stores and over 12,000 employees throughout Germany. It offers an extensive variety of fashion, accessories, toys, gifts, lifestyle, and services for customers in the heart of German city centres and through its fast-growing e-commerce website.":1,"#Optimize Product Data for Americanas SA with Syndigo":1,"#Some of the latest digital capabilities that combat industry challenges produce significant efficiencies and transform key parts of grocery and CPG organizations. This includes implementations of automation, AI, computer vision, and business process improvements.":1,"#Tap into data and new technologies like generative AI and shoppable video to transform different parts of the shopper journey and deliver the experiences that consumers expect. With the ongoing growth of omnichannel shopping (now referred to as ‘unified commerce’), it’s critical to connect the consumer across digital channels and bridge online and in-store shopping.":1,"#Delivering an outstanding unified shopping experience":1,"#With higher prices and tougher competition, keeping customers loyal is tricky – but retailers and brands have data and new capabilities to set themselves apart, drive repeat purchases, and grow customer lifetime value. Ongoing experimentation with a variety of new loyalty-building strategies is essential to keep this momentum growing.":1,"#Last week, the Syndigo team joined over 7,500 retail leaders in Las Vegas for <a ljsid-1=\"\">GroceryShop 2023</a> to explore the latest trends shaping the future of the grocery industry. The conference provided strategic perspectives on topics including AI, personalization, customer loyalty, technology, sustainability, supply chain, and much more.":1,"#New platforms and channels are driving shopper engagement":1,"#The 2023 GroceryShop event highlighted some of the more innovative ways to gain share of shopper mind and wallet.":1,"#Many winning businesses are restructuring their teams and processes to better share data and insights, unify the organization, and equip their workforce with new tools. Have you recently reviewed what’s working and what needs improvement?":1,"#Establishing mutually beneficial partnerships":1,"#Top Industry Challenges":1,"#Pursuing new growth opportunities for long-term success":1,"#Implementing capabilities that drive efficiency and future-proof organizations":1,"#Retailers and brands are expanding into virtual environments, fostering customer relationships on emerging social media channels, and branding on streaming platforms to connect with consumers in engaging, fun, and authentic ways. They’re also investing in tools such as shoppable video and generative AI that improve interactions on third-party and owned platforms. These advanced solutions provide exciting new opportunities to reach target demographics through state-of-the-art touchpoints.":1,"#These include driving new revenue for retailers and brands, such as retail media networks, white-label technology solutions, health and wellness services, private labels, and food service offerings. There is also fierce competition to partner with multiple grocery delivery services for access to current and new customers.":1,"#Maximize value with technology vendors, suppliers, customers, and other partners through closer collaboration. Explore how you can make these relationships more productive.":1,"#Innovative ways to keep customers loyal":1,"#Based on the topics of conversation from the stage and on the show floor, both speakers and attendees discussed a variety of challenges facing the industry today, along with ways to tackle them.":1,"#Setting up an organization to win":1,"#Marketing Trends & Strategies":1,"#CASE STUDIES":1,"#Date / Time: Day 2, 26 June from 11:30 – 12:30":1,"#Room: MC Room 8":1,"#Finding the best digital marketing mix":1,"#Rapidly assess and modify content to optimize performance using our unique integration of analytics throughout the entire product lifecycle.":1,"#The rise of retail media and connected TV offerings offer new ways to reach consumers. Crafting the ideal digital mix means picking the right channels and measuring what works to justify budget allocation. This is critical because online customers are two to four times more valuable than in-store shoppers.":1,"#The continued move toward unified commerce also underscores the importance of pursuing strategies and tactics that seamlessly connect brand experiences across digital and physical channels. GroceryShop 2023 provided valuable insights into what’s happening now and what’s coming next for grocery and CPG businesses. Are you ready?":1,"#Harness exponential data growth using our enterprise data suite that includes Product Information Management, Digital Asset Management, and our industry-leading Master Data Management that can connect product, customer, and location domains for scaling.":1,"#Control all content and data flows at every aspect of the data and content lifecycle, so you gain efficiency, visibility, and control from creation to sale.":1,"#Trusted by 14,000 retailers and CPGs worldwide, Syndigo’s unified solution connects the needs of brands and retailers to deliver product content and related data so products get to market faster, enjoy sales growth, and meet ever-changing retailer content requirements with ease. From the largest two-sided global network of brands and recipients to creating customer-centric enhanced product experiences, we have you covered!":1,"#Prepare for Exciting New Opportunities":1,"#Retail media is a big deal! Forecasts call for digital ad spending on this emerging channel to increase nearly 20% in the US in 2024, skyrocketing to a total of $61 billion. However, marketers want more standardized ad measurement and attribution models to connect in-store and online retail media. Evaluate your current retail media network performance and experiment with new ways to maximize campaign success.":1,"#Brand perspectives on retail media strategies":1,"#With Syndigo, you can:":1,"#It can seem overwhelming to think about the many ways you can build closer relationships with your customers and attract new ones. But that’s good news! With the rapid pace of technological innovation, new solutions utilizing AI, enhanced content, media, data management, analytics, and more, you can improve your ability to meet buyers where they are.":1,"#Check out our Neutrogena Client Success Story":1,"#Neutrogena recognizes the value of providing an engaging digital shopper experience to drive sales and loyalty, and needed to provide the content and tools to help customers find right products.":1,"#While some products are easy to compare online, some may take a bit of a closer look. It’s especially a challenge for fashion and beauty brands, where colors and styles may look different online.":1,"#In addition to creating an immersive product detail page with rich enhanced content, Neutrogena also worked with Syndigo to produce a custom interactive product selection tool to guide consumers with a series of questions in order to recommend the cosmetic product(s) that best met the needs of each individual shopper.":1,"#Syndigo GEO":1,"#In 2025, we’re adding our expertise: how product data, when well managed and disseminated, becomes a direct driver of growth and loyalty.":1,"#Each year, the show brings together over 415 exhibitors, over 13,000 visitors, 200 conferences, and 90 startups with one mission: to shape the retail of tomorrow.":1,"#Tech for Retail – The Event":1,"#Why meet us?":1,"#Register Today and Get a Discounted Price":1,"#Optimize Product Content at Cora":1,"#With the Syndigo Product Selector, Neutrogena created a virtual personal shopping assistant online, providing the most relevant product recommendation to the shopper. By educating shoppers, the brand helped to deliver higher purchase intent.":1,"#In order for us to get our certification, we were required to formalize our practices relating to personal data. This includes listing what information we collect, why we collect it, how we use it, and who we share it with. We’ve also worked hard to ensure that all our service providers who handle personal data on our behalf live up to the same data protection standards that we do (and we’ve entered contracts with them that require as much). Finally, we have updated our Privacy Policy to contain all of this information in addition to information about the Privacy Shield program, dispute resolution, and how to contact us.":1,"#What is the VeraSafe Privacy Program?":1,"#What is the Privacy Shield?":1,"#We will re-certify annually with the Privacy Program, which keeps us focused on our data protection practices.":1,"#What does that mean? Let’s talk a little bit about these efforts.":1,"#Privacy Shield is a framework for securely transferring personal data between the United States and the European Union for commercial reasons. For example, if a European user logs into our CXH platform, information like their username and account information that is sent to us for processing is now protected under the Privacy Shield framework.":1,"#<strong ljsid-0=\"\">Increased efficiency</strong> in the creation of print and digital materials":1,"#<strong ljsid-0=\"\">Rapid adaptation to market changes</strong>, seasonal offers and customer needs":1,"#<strong ljsid-0=\"\">Automated creation of publications</strong> based on current product data":1,"#<strong ljsid-0=\"\">Integration of various data sources</strong> to reduce manual errors and save time":1,"#Automated publications for relevant, up-to-date and individualized content":1,"#Communicate online and offline, automate smarter – priint:suite":1,"#Peter Flory":1,"#Control and improve your product detail pages at <a ljsid-1=\"\">Cora </a>to deliver the ultimate experience for customers. Tell your brand story and grow sales with captivating content and accurate product data.":1,"#But the reality is far more complex. A brand is also built by what the customer experiences when buying and using their products—including, prominently, all the information, resources, and media developed to describe and promote them.":1,"#It’s easy to put the idea of brand into a narrow channel defined by more obvious channels: the company name, its values, colors and styles, logos, and so on.":1,"#As new data from <a ljsid-1=\"\"><em ljsid-1-0=\"\">The State of Product Content 2023</em></a> show, there’s a major component of the brand that often goes overlooked—product content, the assets and information that describe and present your product online. Organizations aiming to maintain an appealing brand that stands out from the crowd and engages customers should pay careful attention to ensure this critical pillar is not overlooked.":1,"#A brand that prioritizes having lots of information and in-depth resources available for its products is considered more trustworthy, transparent, and customer-focused.":1,"#The people working on a company’s product content might not always realize the true scope and influence of the work they do, whether it’s meticulously documenting ingredients for a nutrition label or writing descriptions for online PDPs. The impact of this critically important work extends far beyond its initial tactical purpose and has a lasting impact on how your brand performs in the marketplace.":1,"#So Much More Than a Logo":1,"#Your brand is one of your company’s most important assets. It differentiates you from the competition, connects emotionally with customers, and defines your mission as an organization. That’s why it’s important to support it on all fronts— not just in the traditional channels associated with your brand.":1,"#According to the research, the availability and quality of product data has an immediate and substantial impact on how your customers think about your brand. The report indicates <strong ljsid-1=\"\">at least 62% of consumers will think less of your brand if your products are not represented completely and accurately online.</strong>":1,"#“The partnership is a testament to our commitment to delivering exceptional customer experiences,” said <a ljsid-1=\"\">Rob Belcore</a>, CCO, and Co-Founder, of RSA America. “Our customer-centric approach revolves around the pursuit of attracting new customers, encouraging loyalty, and harnessing data effectively. <strong ljsid-3=\"\">Together, we will unlock new dimensions of potential, driving incremental sales and customer satisfaction to unprecedented heights</strong>.”":1,"#“We are delighted to unveil our dynamic collaboration with Syndigo,” said <a ljsid-1=\"\">Ravi Achanta</a>, CEO of RSA America. “This strategic partnership will revolutionize the grocery shopping experience by ensuring seamless content distribution throughout the ecosystem. Our anticipation knows no bounds as we embark on this journey hand in hand with Syndigo, working harmoniously to empower independent grocers in extracting unparalleled value from their data.”":1,"#RSA America announced an alliance with Syndigo, a leading provider of product content information management and syndication solutions.":1,"#Founded in 2014, RSA America has emerged as a leading provider of revolutionary retail technology, offering a unified solution tailored for independent grocers and brands. With a strong presence across 38+ US states and serving over 1,200 + storefronts, RSA empowers grocers to compete with the Mega-Chains.":1,"#With this partnership, RSA and Syndigo will enhance and expand RSA customers’ interaction with brands. By combining RSA’s innovative technology solutions with Syndigo’s powerful product content syndication and management platform, customers will enjoy a seamless and consistent experience across all channels.":1,"#The core of RSA’s success resides in its cutting-edge enterprise technology, fueled by real-time data powered by AI/ML technologies. Our system entrusts the seamless implementation of a dynamic loyalty reward program, growing the shopper base and driving substantial bottom-line growth. For more information about RSA America and its game-changing solutions, please visit <a ljsid-1=\"\">www.rsaamerica.com</a>":1,"#<strong ljsid-0=\"\">CHICAGO, </strong>July 31, 2023 <strong ljsid-2=\"\">— </strong>RSA America, a leading digital transformation and innovative retail technology partner for independent grocers, has recently announced an alliance with Syndigo, a leading provider of product content information management and syndication solutions. This exciting collaboration aims to offer RSA customers a consistent, unified product experience, revolutionizing how customers interact with brands. RSA has been a trusted partner for many grocers and brands, providing value for shoppers by making grocery shopping and savings effortless and more accessible at multiple touchpoints.":1,"#About RSA America":1,"#“We are excited to add RSA America to our growing global portfolio of brands and retailers,” said <a ljsid-1=\"\">Justin Anovick</a>, Syndigo’s Chief Product Officer. “As the only cloud-native platform that is purpose-built for mastering the end-to-end product experience, we look forward to helping RSA’s clients maximize their omnichannel solutions and accelerate commerce.”":1,"#And of course, customers love Enhanced Content because it improves their experience. More information, more context, and more options make shoppers feel empowered, engaged and educated. It emboldens purchase decisions and reduces confusion that leads to bad reviews and product returns.":1,"#Top retailers love Enhanced Content because it helps them drive more traffic to their sites and differentiate themselves from their competitors by creating a customized shopping experience. Including unique content types and layouts lets them curate an iconic, memorable journey for their customers that stands out from the competition.":1,"#Everything Suppliers and Retailers Need to Know":1,"#Get the ebook: Enhanced Content for the Win!":1,"#Measuring the <em ljsid-1=\"\">effectiveness</em> of product content to drive business outcomes was another sore spot. The study showed that 64% reported having difficulty measuring the effectiveness of their product content. Regionally, respondents in the EMEA again gave a lower ranking (54%) on this question than either North America (68%) or LatAm (69%), but all regions showed that the majority of executives struggle with measuring content effectiveness.":1,"#Measure to Manage":1,"#Of course, the ability to create and deliver compelling content is also an obstacle for businesses today. Sixty-three percent of respondents tagged this as a challenging activity. Regionally, North and Latin America respondents rated this as more difficult (65% and 70%, respectively) than the average, with EMEA at 52%. Still, it is clear that by creating product content across different platforms and data sources, it becomes especially difficult to foster a holistic brand experience for shoppers online.":1,"#As we noted <a ljsid-1=\"\">in an earlier post</a>, the customer experience goes beyond product content and into technology and recipient requirements. However, the internal processes that drive product content development are also a struggle for today’s marketers.":1,"#The past year’s accelerated growth in eCommerce only heightened the content gaps that many brands were facing online. Even as consumers are beginning to shop in person more and more, there is an increased expectation of finding products in store that match their online persona, and vice versa. Combined with continually changing retailer requirements and the need to justify budgets with hard data, the importance of an integrated content approach continues to grow. This represents an opportunity for forward-thinking brands, as they look to stake a claim online as well as in store.":1,"#The study showed that two out of every three executives are struggling with how to integrate all their data sources to deliver a more holistic picture of their content performance, which can have a big impact on understanding what works and what doesn’t. Regionally speaking, Latin America executives agreed most strongly with this sentiment (78%), leaving both LatAm and North America (67%) rating higher than the global average. The EMEA region was slightly less eager in their stated desire to integrate data, yet this was still the sentiment of a majority of those respondents (52%).":1,"#Surprisingly, only 34% of respondents highlighted defining KPIs as important to their business objectives. This could indicate that these respondents know what they want to measure, however without the tools to measure accurately, defining those KPIs is not as meaningful an exercise.":1,"#Perhaps the most telling of the disconnect between content and business performance is that a full 60% of executives struggle with justifying investments in improving their content to drive sales. Regionally, EMEA (40%) again trailed North America (63%) and Latin America (72%) significantly in this sentiment.":1,"#There’s no need to belabor the point.":1,"#In the US and around the world, organizations no longer have the luxury of maintaining business as usual. Today, all businesses (essential or otherwise) must communicate their product benefits and their company values to a marketplace that’s more isolated and fragmented than ever.":1,"#We’ve all been made painfully aware of the “unprecedented” environment we are in, where all companies are there to “support” their consumer base in these “trying times”. And we all know that business must continue (or re-open soon).":1,"#A collection of best practices for Optimized content images":1,"#Contact us to learn how this partnership can help you reach new heights in the global marketplace.":1,"#Unlock Global Growth with Syndigo and Productsup":1,"#Conversion rates increase an average of 39% on product pages with enhanced content!":1,"#Include beyond-label enhanced product descriptions and branded rich media on Best Buy to build engagement and double-digit online sales lifts.":1,"#Today’s shoppers are focusing on a comprehensive approach to wellness, and healthy food choices as a variable in that equation are growing in importance. In addition to the information already available, shoppers are looking for deeper <a ljsid-1=\"\">nutritional information</a> that goes beyond what’s provided on the product label.":1,"#Syndigo OpenAI Connect":1,"#Access to ETIM classification models (ETIM 8.0, ETIM 9.0 and ETIM 10.0 coming soon).":1,"#Syndigo Product Experience Cloud":1,"#With an increase in online spending during COVID-19, this metric helps provide clear evidence and attribution of the returns for your business from your marketing investment. Our <a ljsid-1=\"\">eCommerce Analytics</a> can provide many clear insights including incremental lift, to help you better understand what your consumers want and how you can reach them more effectively.":1,"#In recent months, there has been as much as 400% increases in visitors who engaged with Enhanced Content. Our clients see a lift of 90% on average in conversions when shoppers engage with Syndigo’s <a ljsid-1=\"\">Enhanced Content</a>.":1,"#74% said syndication is the most important feature in a modern PIM for their business.":1,"#Recently we had the pleasure of surveying several of our clients who shared some valuable insights around eCommerce trends affecting their personal and business decisions in this fast-changing environment.":1,"#Most PIM systems aren’t designed for today’s fast-moving retail market and are more focused on the input aspects of product content. They can be complex systems that require months and years to fully implement.":1,"#57% said their biggest obstacle in increasing the value from their PIM is attributed to the effort involved in managing content.":1,"#Or they lack audit capabilities to identify whether the product content has gone live in retailer systems. This creates added complexity, and it’s up to the supplier’s Content, eCommerce, and Supply Chain managers to manage.":1,"#The ability to syndicate product data to retailer partners depends on the level of retailer engagement you may be able to cultivate. For a modern <a ljsid-1=\"\">PIM</a> to be a successful business solution, it also must be integrated into a syndication network. A <a ljsid-3=\"\">PIM</a> with little to no syndication capabilities is not a successful solution.":1,"#<a ljsid-0=\"\">www.gs1uk.org</a> / @gs1uk":1,"#Mark Chesney":1,"#alexander.cox@gs1uk.org":1,"#Mark.chesney@syndigo.com":1,"#<strong ljsid-0=\"\">2. Leverage wellness insights to focus resources — </strong>Retailer margins are always tight. It is sometimes difficult to choose where to focus resources to make the most impact. By using Syndigo’s wellness capabilities, you can understand your overall product catalog and where to invest in more popular wellness items. By leveraging these catalog insights, you focus your resources and systematically enrich your product content where most beneficial.":1,"#<strong ljsid-0=\"\">1. Personalize the customer experience — </strong>Retailers can power greater consumer connections using enhanced wellness attributes. Shoppers today are looking to get more specific in understanding what is in the food they buy. By leveraging an omni-commerce strategy to personalize shopper interactions in-store, online across any device, and throughout all marketing efforts, retailers can drive sales by delivering transparency into deeper wellness attributes. For example, personalizing product discovery by recommending products online that fit a shopper’s specified wellness preferences can tie to in-store shelf tags highlighting healthy products. This type of personalization also drives loyalty – as many as one in three shoppers will switch online retail vendors when personalized offers were made.":1,"#There are many additional ways that using wellness attributes can help retailers as well; for example, identifying the percentages of product assortment that meets certain wellness claims to adjust product mix; using shelf tags in store to call out wellness attributes on the shelf; or by promoting products with wellness characteristics in weekly circulars or in store.":1,"#3 Ways Brands Can Use Health & Wellness Claims to Drive Their Business":1,"#<strong ljsid-0=\"\">3. Increase basket size and loyalty to drive sales — </strong>When your shopper uses nutrition-based filters in planning their trip, the average basket size increases by 11%. Sales of foods in special diet categories have grown by more than 50% since 2014*, and retailers can tap into this demand by giving shoppers the nutrition filters and sorting capabilities they seek. With Syndigo wellness attributes, you can meet the shopper’s need online and in real time.":1,"#3 Ways Retailers Can Use Health & Wellness Claims to Drive Their Business":1,"#Here are three ways that retailers can use Syndigo’s wellness capabilities to benefit their business:":1,"#Cart Value":1,"#<strong ljsid-0=\"\">Impact and Value:</strong> Understand the dollar value Enhanced Content is adding to your site in the form of products added to cart and conversion rate increases.":1,"#ECommerce leaders have come to expect meticulous tracking and reporting capabilities across their sites. They want to know exactly what’s happening at every at every step of their customer journey. Every product, page, piece of content and message can be measured and optimized for better results.":1,"#The total dollar value of items with Enhanced Content on their PDP that is added to carts. Combined with impressions and interaction rate, this figure can give you a close estimate of the impact and ROI Enhanced Content is having on your eCommerce store.":1,"#<strong ljsid-0=\"\">Solution Scope:</strong> Get insights into what kinds of Enhanced Content gets viewed and interacted with the most to understand what works best for your audience.":1,"#Fortunately, it’s more than possible for retailers who have <a ljsid-1=\"\">enabled Enhanced Content</a> to monitor which vendors are using the capability and how effective it is. Syndigo’s suite of Enhanced Content analytics gives granular insights into Enhanced Content adoption, impact and ROI.":1,"#The Most Important Enhanced Content Metrics for Retailers":1,"#Benefits of Enhanced Content Insights":1,"#There’s no shortage of valuable analytics retailers can use to get the most out of Enhanced Content. Here’s a few you should definitely make a point to keep an eye on that are easily accessible within the Syndigo platform.":1,"#Enhanced Content Analytics for Retailers":1,"#Enhanced Content Utilization":1,"#<strong ljsid-0=\"\">Value of Service:</strong> Understand which brands and suppliers have rich media and Enhanced Content throughout your site via a comprehensive audit PDPs.":1,"#The proportion of unique visitors that interact with the Enhanced Content on your site, such as scrolling through an image gallery or zooming into a hotspot. This shows how effective and compelling your Enhanced Content is at drawing engagement, and which kinds of content are most effective for your store and audience.":1,"#This report identifies all the brands and suppliers on your site that are using your Enhanced Content capabilities, and which product pages they’re using it on. This is great for tracking Enhanced Content adoption on your site and identifying which suppliers are doing the best job in improving your customer experience. Incorporate into <a ljsid-1=\"\">VendorSCOR</a> to come up with a custom grading scale of content quality you can send to suppliers.":1,"#Interaction Rate":1,"#Dr. Martin Gliesche emphasizes: “Companies need consistent product presentations that convince customers at all touchpoints, both nationally and internationally. But without a standardized data foundation, as provided by ETIM, the content will always be inaccurate. By combining our advanced modular PXM solutions with the ETIM standards, we are creating a solid foundation that makes it possible to seamlessly transform accurate product data into compelling customer experiences.”":1,"#Another advantage of Syndigo’s technology is the ability to make the entire product data management seamless – for a consistent product experience. From data collection and publication to analysis, these end-to-end processes are based on Syndigo’s cloud-native architecture. This supports scalability, global accessibility and security, which significantly optimizes operating costs. This allows customers to flexibly and quickly adapt their business processes to new market requirements and technological developments – for example, when expanding. Misunderstandings and errors in product communication, which are often associated with different classification systems, are minimized. The harmonization of data standards with ETIM allows Syndigo customers to tap into new markets or industries more efficiently and to strengthen their (inter)national trade relations.":1,"#How to succeed in expansion":1,"#Integrated BMEcat XML export based on the ETIM-BMEcat guideline V5-0.":1,"#Localization and adaptation to country-specific regulations.":1,"#Support for multiple versions of ETIM classification.":1,"#Benefits:":1,"#Simplification of the integration process for rapid implementation without disruption.":1,"#Continuous updates and adaptations to the latest ETIM versions.":1,"#Seamless integration of ETIM and BMEcat standards into product data management workflows.":1,"#Core features:":1,"#<strong ljsid-0=\"\">Objective:</strong> Optimizing the PXM solution according to the ETIM standard to improve product data quality through precise, standardized classification of product information (<a ljsid-2=\"\">PIM</a>), master data (<a ljsid-4=\"\">MDM</a>) and enriched content.":1,"#ETIM-based management app from Syndigo":1,"#Integration of ETIM standards into Syndigo’s solutions":1,"#“Our membership in ETIM Deutschland e.V. reflects our commitment to meeting our customers’ needs by continuously expanding our range of services. This way, we help companies not only in Germany or Europe, but worldwide, to manage their product data more efficiently and meet global trade requirements,” explains Dr. Martin Gliesche, Head of Sales DACH at Syndigo.":1,"#The integration of ETIM standards enables Syndigo to classify product data accurately and efficiently: This enables companies to launch their products faster in new markets because they do not have to customize product information for each market. This saves time and resources that would normally be needed to adapt product data to different market standards. The clear and consistent presentation of product features also increases customer trust and satisfaction because customers can rely on the accuracy of the product descriptions.":1,"#By supporting ETIM standards, Syndigo helps its customers provide consistent and accurate product information, simplifying and harmonizing data exchange and communication between industry and trade. This leaves more time for sales and thus for revenue generation. The data formats standardized by ETIM standards actively promote interoperability and data consistency. ETIM makes it easier to comply with international standards and regulations, especially for companies that operate in several markets or want to expand internationally.":1,"#Strategic decision with foresight":1,"#Syndigo joins ETIM Deutschland e.V. | Syndigo":1,"#Discover how the strategic partnership between Syndigo and Productsup can revolutionize your product experience management. By combining Syndigo’s AI-native platform with Productsup’s global commerce network, this collaboration empowers brands and retailers to seamlessly scale product content across international markets, enhance ad performance, and accelerate growth.":1,"#This potential for online growth will continue, which is why Lowe’s and Syndigo are working to educate suppliers on the importance of having high quality assets that engage shoppers. Lowe’s has seen a 10-15% increase in conversions online with quality Core Content, and even greater increases with <a ljsid-1=\"\">Enhanced Content</a>.":1,"#Create an immersive online product experience for your consumers, seamlessly integrated into Cora’s digital platforms. Include video demos, lifestyle images, comparison charts, product manuals, user-generated content and other interactive product content.":1,"#More and more companies have prioritized data analytics, according to a study by Forbes Insights and EY, <a ljsid-1=\"\">67% of companies believe data analytics is key</a> for their business performance. Data is the foundation for companies to make informed decisions, target the right audiences, and fine-tuning product offerings and marketing strategies.":1,"#The Power of Data in ECommerce.":1,"#In this blog, we’ll dive into how <a ljsid-1=\"\">Syndigo’s add-on reports</a> can be the final push you’ll need in your eCommerce take-off plan, unlocking the power of data to help you rise above the competition.":1,"#However, while <a ljsid-1=\"\">Out-of-Stock Report</a>, <a ljsid-3=\"\">Content Health Report</a>, and other standard data analytics are valuable for point-in-time assessments of product information, there is often a need for additional understanding of customer behavior or more proactive insights into competitors or third-party partner behavior. Tapping into the added insights provided by advanced eCommerce analytics is the perfect way to fill the gap.":1,"#Today’s marketers must embrace a unified approach that addresses eCommerce sales as well as from traditional brick-and-mortar stores. According to a recent Statista report, global eCommerce sales are expected to reach <a ljsid-1=\"\">$6.4 trillion by 2024</a>, with the growth elevated to a new height, and so will competition. For brands and retailers to win over consumers and gain a competitive edge, now is the time to equip yourself with not only intuition, but also concrete insights to drive decisions.":1,"#ECOMMERCE ANALYTICS":1,"#Learn more about our eCommerce Analytics solutions":1,"#74% said they are trying to recreate in-store shopping experiences online.":1,"#Our robust reporting capabilities answer important questions like “Is my content performing as well as it should?” or “Did my search rank go down?”":1,"#Driving Sales with eCommerce Analytics":1,"#This is the perfect opportunity for you to capitalize on accurate, complete meaningful review content from consumers.":1,"#Creating Engaging Shopping Experiences":1,"#By using incremental lift, you can also calculate incremental revenue, which tells you exactly how much additional revenue is attributable because of incremental lift.":1,"#Enhanced Content tells engaging product stories that translate into best-in-class shopper experiences and checkouts. Since the advent of COVID-19, enhanced content – video, image galleries, comparison charts – has seen a dramatic uptick.":1,"#75% said the impact of content changes on sales lift is the most critical analytic to measure for the future.":1,"#Enhanced Content helps shoppers engage with products online when they are less inclined to physically touch them or be in close proximity of in-store shoppers.":1,"#One example is to think about how low inventory levels are forcing shoppers to buy different products and seek validation accordingly from ratings and reviews.":1,"#GUIDE: Truth in Syndication":1,"#63% said ratings & reviews are the most valuable online shopping experiences":1,"#Compare with Live, Content Integrity, Digital Shelf Analytics, Add-On Reports":1,"#Leveraging analytics to navigate COVID-19 and the new normal has become non-negotiable. in today’s unprecedented times, analytics is crucial for measuring shopper behavior and content performance against competitors. With our eCommerce Analytics, it is easy to understand and improve your product performance at a much deeper level.":1,"#58% said they assess their product’s eCommerce strengths and weaknesses with content health rules and digital shelf analytics reports.":1,"#Ratings and review content is having a greater impact on consumer behavior in the COVID-19 era. Consumers are interacting more with product content, including review content.":1,"#The changes to retail workflows and requirements can happen unexpectedly and often. Without full-time monitoring and communication, items that once were listed and compliant may disappear online without much notice.":1,"#71% said their biggest challenge when syndicating content is keeping track of multiple, evolving recipient requirements.":1,"#Challenges of Syndication":1,"#The Impact of ECommerce Returns":1,"#Which types of products have you returned in then past?":1,"#A surge in sales often goes hand in hand with an increase in returns. This principle holds true for both the customary holiday season and the bustling summer sales period. Research shows that in 2022, retailers expected an average of <a ljsid-1=\"\">17.9%</a> of merchandise sold during the holiday season to be returned. Furthermore, returns accounted for <a ljsid-3=\"\">$816 billion</a> in lost sales across the U.S. retail marketplace in 2022 alone.":1,"#ECommerce has breathed new life into numerous brick-and-mortar businesses, particularly in the wake of the pandemic, countless individuals have embraced the opportunities presented by eCommerce. Nevertheless, beneath these promising prospects lie formidable challenges. One such challenge involves eCommerce returns, which, if mishandled, can cast a shadow over your business’s success and erode your margins.":1,"#Unsurprisingly, shoppers expect the return experience to be seamless. Research shows that <a ljsid-1=\"\">25% of shoppers</a> perceive the process negatively if it requires them to go out of their way.":1,"#MERCHANDISE SALES, RETURNS AND RETURN FRAUD":1,"#Let’s explore the detrimental impact of eCommerce returns and the best-practice strategies that businesses can adopt to navigate through it.":1,"#A risk of losing customer loyalty.":1,"#<strong ljsid-0=\"\"><a ljsid-0-0=\"\">In a 2021 consumer research report</a></strong>, different verticals have shown varying levels of vulnerability to returns. The study revealed that apparel led the pack by a significant margin, with 88% of consumers returning, followed closely behind were shoes at 44% and electronics at 43%.":1,"#Increased resources spent on storage, logistics and personnel.":1,"#In response to the elevating return requests, businesses are adding workers, increasing warehouse space, and establishing separate departments to handle reverse logistics.":1,"#Beyond just lost sales, returns can affect the business negatively in other aspects:":1,"#In addition, by looking internally – into ways to improve information connectivity, data governance, and individual expertise – businesses also can strengthen their programs through data consistency and accuracy across domains.":1,"#The first thing to measure is Content Integrity. With all the resources you spend organizing and curating your content, you should know if the content is successfully syndicated. Tracking whether your content meets all the different retailer site standards can be a challenge if done manually; with an analytics engine to evaluate the available assets, you can have a scorecard to show you where content needs additional support (and why). In addition, having the capability to evaluate how your submitted information compares to the content that is displayed live on site is a powerful tool to have for conversations with your retailer partners.":1,"#We’ve heard the phrase ‘you manage what you measure’, but in some cases, the idea of analytics seems more difficult and confusing. At a high level, businesses need to understand whether their product content is constructed properly; whether it is performing; and how it can be improved. But in a complex consumer and commerce ecosystem, what exactly do you measure in order to manage your product content?":1,"#Additional Reports":1,"#To make the most of your online content, it is important to optimize – to continually improve and enhance – your product information over time. Using analytics to understand how your content is performing and learn how to improve it, online and in real-time, is one of the benefits of utilizing a provider with these tools available. With a bit of understanding around the process and a robust set of tools, you will be far ahead of the game in optimizing your PDPs.":1,"#Once the information is correctly displayed, you will want to know how shoppers are interacting with your pages. This is perhaps the most familiar element of analytics – the tracking of online behavior, and learning “what’s working, and what’s not?”. In addition to the standard web monitoring tools, you should also consider ways to monitor shopper engagement compared to the competition. Syndigo has developed a few analytics reports that you can monitor to optimize your PDPs and improve add-to-cart rates and total cart value over time.":1,"#Beyond content integrity, engagement and the digital shelf, sometimes you need to monitor a more specific variable. That’s when it helps to have other means of reporting available. Based on Syndigo’s experience, there are quite a few variables that clients have found helpful, including: Capturing detailed customer reviews; Minimized Advertised Price (MAP) monitoring; First Mover reports to view price changes across retailer websites; and Geo-Reporting for understanding KPIs (out of stock, pricing, buy box) across multiple geographies.":1,"#When measuring physical in-store activity, the shelf is front and center. And there are many options to measure things like sell through, promotional lift, and out of stocks to name a few. In the online world it is no different – even though it’s a newer discipline, the digital shelf should be tracked as well. For example, do you know how your pricing compares to competitors online? Which competitor items are listed out of stock on retailer sites? What is your overall share of digital shelf? By having a means to track these metrics consistently, you can build a profile and understand how to optimize your offerings – and where to focus your efforts.":1,"#Here’s a quick overview of the areas where a business should focus:":1,"#<strong ljsid-0=\"\">2. Incorporate attributes to provide product transparency —</strong>As shopper interests and buying habits change, it’s helpful to have an active feedback loop between item sales and wellness data. Syndigo makes it easy to audit and research reliable wellness data, which can help save time and provide better transparency into product content. For example, brands with access to deep analytical information can ensure clarity beyond the label for their shoppers, while adapting efficiently to evolving trends to highlight desired wellness traits beyond the label.":1,"#There are many additional ways that using wellness attributes can help brands as well; for example, brands can audit to see which products qualify for specific filters and categories available on Retailer sites; meet added demand for transparency by using SmartLabel™ online capabilities; and offer additional products that can help round out a retailer category.":1,"#Here are three ways that brands can use Syndigo’s wellness capabilities to benefit their business:":1,"#<strong ljsid-0=\"\">1. Audit your claims to drive shopper personalization — </strong>By using enhanced wellness attributes, brands can power greater consumer connections. Shoppers today are looking to get more specific with what is in the food they buy: Sales of foods in special diet have grown by more than 50% since 2014*, and average basket size increases by as much as 11% when shoppers use nutrition-based filters and sorting. With Syndigo’s wellness features, brands can audit their existing product claims to find any potential gaps with shopper needs and dietary trends including gluten-free, paleo, ketogenic, and plant based (vegan/vegetarian).":1,"#A whole wealth of content is possible for retailer PDPs that are powered by Syndigo. The selling data translates to captivating experiences for consumers, with plenty of options available: optimized images, mobile hero images, consistent package shots, custom-derived attributes, and much more.":1,"#Another telling finding from our Forrester Consulting study was that 54% of respondents felt that improving product content quality was key to eCommerce success. The Syndigo approach with this data dramatically improves the quality and efficiency of the product experiences, getting selling data on the PDPs quicker and elevating those PDPs from simple to engaging. Even better, they meet consumer expectations on a better scale. From images and videos that provide extensive data, to Syndigo-created content that’s accurate and consistent across products, to details about shelf life, storage temperatures, and hazardous material, these PDPs are more likely to ensure the shopper is fully informed and happy with their purchase.":1,"#Are you ready to take your eCommerce to the next level?":1,"#What kinds of product experiences are created?":1},"version":33016}]