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Synapse is the agentic foundation of Syndigo’s Product Experience Cloud, enabling brands and retailers to operationalize AI through coordinated agents with structured human oversight so teams can move faster, operate with greater accuracy, and drive measurable commercial outcomes.":1,"#The next chapter of product experience management is Agentic PXM powered by Syndigo Synapse™.":1,"#Synapse orchestrates intelligent agents across product data, automating complex workflows while keeping humans in control as needed.":1,"#How Syndigo Synapse™ Enables Agentic Workflows":1,"#Access your copy of the MDM ebook and learn how to build a business case focused on speed, trust, and AI readiness.":1,"#NÜ Hôtel, 93 Avenue Le Corbusier, 59800 Lille":1,"#Klee Group x Syndigo — Lille":1,"#Kontaktieren Sie uns to learn more about how Syndigo PIM gives you the competitive edge to succeed.":1,"#Mühleim an der Ruhr, GERMANY":1,"#Syndigo Synapse™ integrates seamlessly with retailer platforms, marketplaces, and enterprise systems, allowing agentic workflows to extend beyond Syndigo into the broader commerce ecosystem.":1,"#Syndigo Synapse™ supports both sequential and parallel workflows, allowing agent-driven tasks to adapt to the complexity of real-world product operations. Whether actions need to happen step-by-step or simultaneously, execution remains structured, predictable, and scalable.":1,"#Agentic workflows often involve multiple agents collaborating together across complex tasks. Syndigo Synapse™ coordinates how agents interact, sequence actions, and hand off work.":1,"#Syndigo Synapse™ unites product, supplier, location, compliance, and performance data into a single, connected foundation. This unified data access ensures agents operate with full context, understanding not just what a product is, but the whole ecosystem it’s in.":1,"#Agentic PXM requires more than AI features; it needs a system that can coordinate agents across trusted data and workflows. Synapse provides the intelligence layer that allows agents to plan, act, and collaborate across the entire product lifecycle. Syndigo Synapse™ makes autonomous coordination and execution possible across the entire product experience lifecycle.":1,"#Copyright Policy":1,"#Syndizieren: Seamlessly publish the content to all (upstream and downstream) endpoints.":1,"#Enterprise-grade governance is embedded directly into the platform. Syndigo Synapse™ controls how agents access data, what actions they can take, and when human oversight is required.":1,"#Paris Expo – Porte de Versailles – Hall 4 |":1,"#In their search to fix the data problems at Biocoop, and with the knowledge that a Gestion des informations sur les produits (PIM) system is critical to maintaining a high quality of product data, Biocoop met with Syndigo, a PIM vendor specifically known for their ability to meaningfully improve product data quality.":1,"#Please click below to connect to your copy of the “How to Make a Business Case for MDM” ebook now.":1,"#WHITEPAPER":1,"#syndigo@walkersands.com":1,"#Moritz Hoffmann, Sr Director, Global Product Management":1,"#Ben Rund, VP Alliances":1,"#Nils Wolfram, Head of Product Data – Bahag AG":1,"#Topic TBD":1,"#CASE STUDIES":1,"#Request a demo to En savoir plus":1,"#Conversion rates increase an average of 39% on product pages with enhanced content!":1,"#Dr.Ing. Martin Gliesche, SVP Sales & Commercial Strategy Central Europe":1,"#Syndigo GEO":1,"#Toys R Us Canada Core Content - Syndigo":1,"#Ensuring your content is live and accurate is essential, but it’s equally crucial to create engaging seasonal content. Dermalogica exemplifies this by utilizing Enhanced Content to elevate their skincare brand with an inspiring story to tell and a brand-new look.":1,"#Do you market your brands and products across multiple industries? CXH spans industry verticals including grocery, CPG, pet, foodservice, home improvement, apparel, automotive and other hardlines, so you can rest assured that your content will be formatted to the appropriate guidelines for your industry, from ACES and PIES to":1,"#Create an immersive online product experience for your consumers, seamlessly integrated into Cora’s digital platforms. Include video demos, lifestyle images, comparison charts, product manuals, user-generated content and other interactive product content.":1,"#Some of the latest digital capabilities that combat industry challenges produce significant efficiencies and transform key parts of grocery and CPG organizations. This includes implementations of automation, AI, computer vision, and business process improvements.":1,"#Tap into data and new technologies like generative AI and shoppable video to transform different parts of the shopper journey and deliver the experiences that consumers expect. With the ongoing growth of omnichannel shopping (now referred to as ‘unified commerce’), it’s critical to connect the consumer across digital channels and bridge online and in-store shopping.":1,"#Delivering an outstanding unified shopping experience":1,"#With higher prices and tougher competition, keeping customers loyal is tricky – but retailers and brands have data and new capabilities to set themselves apart, drive repeat purchases, and grow customer lifetime value. Ongoing experimentation with a variety of new loyalty-building strategies is essential to keep this momentum growing.":1,"#Last week, the Syndigo team joined over 7,500 retail leaders in Las Vegas for GroceryShop 2023 to explore the latest trends shaping the future of the grocery industry. The conference provided strategic perspectives on topics including AI, personalization, customer loyalty, technology, sustainability, supply chain, and much more.":1,"#New platforms and channels are driving shopper engagement":1,"#The 2023 GroceryShop event highlighted some of the more innovative ways to gain share of shopper mind and wallet.":1,"#Many winning businesses are restructuring their teams and processes to better share data and insights, unify the organization, and equip their workforce with new tools. Have you recently reviewed what’s working and what needs improvement?":1,"#Establishing mutually beneficial partnerships":1,"#Top Industry Challenges":1,"#Pursuing new growth opportunities for long-term success":1,"#Implementing capabilities that drive efficiency and future-proof organizations":1,"#Retailers and brands are expanding into virtual environments, fostering customer relationships on emerging social media channels, and branding on streaming platforms to connect with consumers in engaging, fun, and authentic ways. They’re also investing in tools such as shoppable video and generative AI that improve interactions on third-party and owned platforms. These advanced solutions provide exciting new opportunities to reach target demographics through state-of-the-art touchpoints.":1,"#These include driving new revenue for retailers and brands, such as retail media networks, white-label technology solutions, health and wellness services, private labels, and food service offerings. There is also fierce competition to partner with multiple grocery delivery services for access to current and new customers.":1,"#Maximize value with technology vendors, suppliers, customers, and other partners through closer collaboration. Explore how you can make these relationships more productive.":1,"#Innovative ways to keep customers loyal":1,"#Based on the topics of conversation from the stage and on the show floor, both speakers and attendees discussed a variety of challenges facing the industry today, along with ways to tackle them.":1,"#Setting up an organization to win":1,"#Marketing Trends & Strategies":1,"#Syndigo OpenAI Connect":1,"#Finding the best digital marketing mix":1,"#Rapidly assess and modify content to optimize performance using our unique integration of analytics throughout the entire product lifecycle.":1,"#The rise of retail media and connected TV offerings offer new ways to reach consumers. Crafting the ideal digital mix means picking the right channels and measuring what works to justify budget allocation. This is critical because online customers are two to four times more valuable than in-store shoppers.":1,"#The continued move toward unified commerce also underscores the importance of pursuing strategies and tactics that seamlessly connect brand experiences across digital and physical channels. GroceryShop 2023 provided valuable insights into what’s happening now and what’s coming next for grocery and CPG businesses. Are you ready?":1,"#Harness exponential data growth using our enterprise data suite that includes Product Information Management, Digital Asset Management, and our industry-leading Master Data Management that can connect product, customer, and location domains for scaling.":1,"#Control all content and data flows at every aspect of the data and content lifecycle, so you gain efficiency, visibility, and control from creation to sale.":1,"#Trusted by 14,000 retailers and CPGs worldwide, Syndigo’s unified solution connects the needs of brands and retailers to deliver product content and related data so products get to market faster, enjoy sales growth, and meet ever-changing retailer content requirements with ease. From the largest two-sided global network of brands and recipients to creating customer-centric enhanced product experiences, we have you covered!":1,"#Prepare for Exciting New Opportunities":1,"#Retail media is a big deal! Forecasts call for digital ad spending on this emerging channel to increase nearly 20% in the US in 2024, skyrocketing to a total of $61 billion. However, marketers want more standardized ad measurement and attribution models to connect in-store and online retail media. Evaluate your current retail media network performance and experiment with new ways to maximize campaign success.":1,"#Brand perspectives on retail media strategies":1,"#With Syndigo, you can:":1,"#It can seem overwhelming to think about the many ways you can build closer relationships with your customers and attract new ones. But that’s good news! With the rapid pace of technological innovation, new solutions utilizing AI, enhanced content, media, data management, analytics, and more, you can improve your ability to meet buyers where they are.":1,"#Optimize Product Content at Cora":1,"#May 7":1,"#PROKOM Data Days 2025":1,"#We look forward to your participation!":1,"#Secure Your Spot Now! Register now for free for this webinar series and gain exclusive insights from industry leaders such as GALERIA and other retailers.":1,"#Ensure compliance – Minimize risks and meet regulatory requirements":1,"#Master marketplaces – Enhance data quality, drive growth, and maximize revenue":1,"#Optimize onboarding – Fast, efficient, and flexible supplier integration":1,"#Why Join?":1,"#Overview of the Expanded Product Offering Program":1,"#Operators have embraced Gordon Foodservice’s Expanded Product Offering program which is seamlessly integrated into both our broadline e-commerce platform and its unique Gordon Now app with smart-speaker ordering capabilities.":1,"#Please make sure to that you attend to learn more about how to increase your product sales.":1,"#Product images and data are critical so customers have all the information they need to make informed buying decisions.":1,"#GFS’s item data strategy using GDSN":1,"#This means easy access to hard-to-find products, as well as national and in-house brands and high volume commodities, all in a single order.":1,"#More Operators are buying online and looking for convenience with a wide range of products and service options on a single unified e-commerce platform":1,"#Help us build our Expanded Product Offering and sell more of your products.":1,"#Syndigo Vendor Central":1,"#Syndigo clients benefited from an estimated $1.186 billion in incremental cart value during busiest online holiday season":1,"#Assess your product experience maturity and prepare for AI search, agentic commerce, and omnichannel growth with the Commerce Readiness 2026 check.":1,"#Product Experience Readiness Check for 2026":1,"#Wild Planet Foods":1,"#Please click below to connect to your copy of the “Overview of the Syndigo Benefits”.":1,"#Consumers who saw product pages with Enhanced rich media content:":1,"#Given the benefits of adding Enhanced Content to a product page, both brands and retailers in Canada should be considering these capabilities before the busiest shopping time of the year. Based on the current trends and projections, online shopping will continue to grow, and those companies who establish themselves now will take share from those that don’t.":1,"#And with the flexibility that online product pages can provide, there are great options for creative ways to engage shoppers and move them from browsers to buyers. For example, for —the rich media and brand-building assets that go beyond basic product description—there’s a secondary potential increase in sales. Toy brands, on average, experience a 19% increase in conversions when shoppers engage with rich content presented on a product page. So, for a brand that’s not leveraging Enhanced Content—or a retailer that’s not enabling it on their site—you are missing out on sales.":1,"#Syndigo Partner Kickoff Europe":1,"#Webinar Dates:":1,"#Improve the user experience on Cora suppliers with Syndigo. Syndigo is the global leader in content management and validated product data, including nutritional and GDSN data, through a network of more than 1,750 retailers, distributors and other business partners.":1,"#Syndigo can help both retailers and brands in Canada drive more sales, more efficiently, through a mix of complete Core information and the engaging capabilities of Enhanced Content. The toy category is especially suited for more developed product pages, given the engaging nature of the products. However, brands and retailers should consider how Enhanced Content capabilities can benefit products across all categories. Learn more about Syndigo Enhanced Content here, and see how the toy category can benefit here.":1,"#What does this mean for brands and retailers? This means that there is growing acceptance of shoppers to consider products and purchase them without visiting a place in person, even though there is still room to grow. As more people become more at ease with researching and buying online, the brands and retailers that present the most welcoming and engaging product pages will enjoy more and better sales growth.":1,"#Next, add in the Enhanced Content capabilities to drive more conversions: everything from Engaging Hero images to interactive hot spots, 360-spin images, video carousels, and more. These are the things that convert more people.":1,"#Lifts in sales conversion can go even higher in the toy category, when specific features such as video galleries are added to the mix. Syndigo saw lifts as much as 43% from shoppers who engaged with a video gallery online. And in a category like toys—where creativity and imagination are part of the excitement—creating that feeling online with Enhanced Content can be just the thing to push sales higher.":1,"#The past two years in Canadian retail have been difficult to say the least, given the challenges of the COVID-19 pandemic. If there was a potential bright spot for brands and retailers during this time, it was that shoppers took to online purchases well. And 2021 looks to continue growing—eCommerce is now considered a “primary growth driver of retail” in Canada, according to eMarketer .":1,"#First, make sure the Core Content is complete, accurate, and built to retailer taxonomies (if you are a Syndigo client, we help to ensure that).":1,"#Finally, track page and product performance to measure the impact of these widgets. By experimenting and tweaking the mix of content, you can make the most of all content online.":1,"#One especially hot category for these final months of the year is toys, with holiday gift-giving helping drive that demand. For brands selling in Canada, this represents an added opportunity by creating an engaging environment for shoppers to experience the products virtually.":1,"#Get it Before the Holiday Rush":1,"#Here are three steps that both brands and retailers should consider to make sure they are leveraging online content:":1,"#eCommerce shoppers seek product content that replicates a showroom experience as best as possible. After all, they need realistic expectations for whether that TV screen has the right dimensions for their living room (and how those dimensions are measured), or how well that laptop truly captures the sleek look they’re seeking. The more engaging the experience when searching for Electronics on the site, the more likely the consumer is to buy the product—up to 27% more likely to be exact – and most importantly, to not want to return it!":1,"#Working together, PepsiCo and Syndigo have had a number of major wins, including updating their product imagery for a significant new product launch; improving workflows for updated content; digital content auditing to ensure proper representation regardless of where consumers shop; optimizing product content as new packaging rolls out.":1,"#As consumer shopping behaviors continue to evolve, PepsiCo has led the way in driving digital shopper engagement. Over the past several years, the company created a global eCommerce team with expertise across digital product pages, search engine optimization, and product content.":1,"#With nearly every consumer product available online, it can be a challenge as a brand to know what information to include for your shopper. Obviously, having complete and accurate Core product information (including digital product images, brand name, dimensions and label information, etc.) is required. But if your brand features smaller ticket items – such as grocery or health and beauty care products – is it worth the investment to include Enhanced content or analytics on content health?":1,"#In the crowded omnichannel marketplace, your brands need to engage your consumer and give them a reason to buy. Your online Enhanced content should be an extension of your other brand-building activities including advertising, social media and in-store promotions. Here are two examples of how Syndigo clients with lower-priced items improved their shopper experiences.":1,"#Check out our PepsiCo Client Success Story":1,"#Building trust with our consumers requires us to deliver the best brand experience online,” said Michal Geller, Pepsico SVP of Global eCommerce Marketing And Product. “Syndigo gives us the capabilities we need to accomplish that.”":1,"#We know that content drives purchase decisions, and that Core and Enhanced content are what shoppers use to engage and buy online and in stores. But there are other required data sets, including those used for the Global Data Synchronization Network, or GDSN. This GDSN-defined content uses some of the same types of attributes as Core and Enhanced content – but it is not the same.":1,"#Syndigo is a GS1 Certified data pool, which means that we can handle any content requirements for the GDSN. But what specifically, do data pools do? Here’s a handy overview:":1,"#In the past, the Canada market was quite different than its North American counterpart to the south, as online purchasing was in the single digits as a share of overall sales. However, in the last year, Canada eCommerce sales reached 12.7% share of total retail sales—the first time to reach double digits—in 2020. Comparatively speaking, United States eCommerce sales accounted for 14% of overall retail sales. So even though Canadian consumers still buy in-store more than their U.S. counterparts, the gap has shrunk. And while the U.S. showed strong year-over-year growth (32%), Canada’s jump (75%) represented the second highest growth rate in the world, behind only Argentina.":1,"#Toys: A Seasonal Staple":1,"#Partnering with Syndigo, Nuspace has helped to create greater engagement with their shoppers. Based on shopping studies conducted with P&G and Philips, Nuspace found an average sales lift of 40% in purchase conversion, with some products increasing as much as 100% or more by using enhanced content. Due to the success of the Syndigo program, Nuspace is encouraging all their healthcare products suppliers to join the enhanced content program through their Syndigo partnership.":1,"#Nuspace is more than just an eCommerce platform for cosmetics and healthcare items in Latin America. It’s positioned itself as an environment all its own, providing products, services, information and interaction in a digital platform for the group’s business and for retailer Drogarias Iguatemi customers.":1,"#While Enhanced content delivers more detailed and engaging information to help sell durable goods and other large-ticket items, it should also be considered for the frequently-purchased small ticket items.":1,"#Today’s consumer is driven by the experience, and the emotional connection that enhanced content can help to generate – through video, demos, application uses and more – drives more conversion for shoppers online.":1,"#For shoppers, a retailer’s website is the new destination and search reference they are looking for; Nuspace can fill that need,” said Leonardo Diniz, Nuspace Group Executive Director. “And the benefit we can provide to suppliers is the fast and easy implementation. New items can be uploaded very quickly, and updates occur almost in real time, automatically.”":1,"#Brands recognize the importance of having quality content that consumers can engage with on Nuspace, including detailed product information and product photos. However, the company wanted to increase their eCommerce presence using Enhanced content.":1,"#Syndigo Partner Kickoff Americas":1,"#So, if you haven’t already, it’s time to get your data in shape – because, as we all know, good data = good business. And who doesn’t want to be a data hero?":1,"#Let’s be clear: Master Data Management isn’t just for the tech geeks anymore. It’s crucial for businesses that want to thrive in today’s data-driven world. Whether you’re dealing with product, customer, supplier, or location data, MDM gives you the power to make smarter decisions, stay compliant, and provide exceptional customer experiences.":1,"#Conclusion: MDM is More Critical than Ever":1,"#Multi-domain MDM capabilities – Not just product data, but customer, supplier, and location data too.":1,"#AI-powered enrichment – Ensures accuracy and consistency across your data.":1,"#Built-in compliance – Helps meet industry standards without the headache.":1,"#Real-time data synchronisation – Always up to date; no more waiting for updates.":1,"#Why Syndigo Stands Out:":1,"#Now, you’re probably thinking, “This is all great, but what about platforms that tie it all together?” Well, that’s where Syndigo steps in.":1,"#Helps prevent supply chain hiccups thanks to clean data.":1,"#Fosters smoother collaboration with external partners.":1,"#Keeps your vendor records accurate.":1,"#Supplier & Partner Data:":1,"#Assists in emergency response (because location data can literally save lives).":1,"#Powers geotargeted marketing for those spot-on campaigns.":1,"#Boosts supply chain efficiency (who knew data could help get your parcels to customers faster?).":1,"#Location Data:":1,"#(Also see point #4 above.)":1,"#Helps you stay on the right side of data protection laws.":1,"#Prevents duplicate records (nobody likes that).":1,"#Provides a single view of your customers.":1,"#Customer Data:":1,"#You might think MDM is just about product data, but that’s just the tip of the iceberg. MDM plays a huge role in managing other crucial data domains, including:":1,"#MDM ensures that your data is synchronised in real time, so everything from product info and inventory levels, to pricing updates is always up to date. It’s like having your finger on the pulse at all times – and that’s the kind of superpower every business needs.":1,"#Gone are the days of waiting for a quarterly report or checking last week’s stock levels. Real-time data is the name of the game now, and businesses need up-to-date information to make decisions, manage their supply chain, and keep customers happy.":1,"#MDM ensures you’ve got a single customer view across all departments, making it easier to offer targeted marketing, seamless online experiences, and spot-on customer service. It’s like being able to remember every single one of your best mate’s favourite things – and using that knowledge to make them feel extra special.":1,"#Gone are the days of generic, one-size-fits-all marketing. Today, customers expect tailored experiences – and businesses need to deliver. But here’s the thing: to offer those personalised experiences, you need clean, accurate customer data. And that’s where MDM comes in.":1,"#MDM helps you keep things neat and tidy, eliminating duplicates and standardising data across your systems. It’s the digital equivalent of Marie Kondo-ing your data , making sure everything sparks joy (and works as it should).":1,"#Artificial Intelligence and automation are revolutionising how businesses operate. But here’s the catch – for AI and automation to work properly, they need clean, structured data. If your data’s all over the place, even the latest AI will end up making dodgy predictions or automating the wrong processes. Yikes!":1,"#MDM helps businesses tick all the compliance boxes by ensuring that data security and audit trails are in place. A solid MDM strategy is like a safety net for your data, helping you meet all regulatory requirements without breaking a sweat.":1,"#Remember those pesky data privacy laws like GDPR, CCPA, and HIPAA? If you’re managing data in any capacity, you know they’re a bit of a headache. Get it wrong, and you’re looking at heavy fines and – let’s face it – a damaged reputation that’s harder to shake off than a bad haircut.":1,"#Without a solid MDM strategy, your data will likely be fragmented, duplicated, and inconsistent. MDM, however, ensures all data is unified, accurate, and ready to roll across your departments and customer touchpoints. That’s a lot easier than digging through the sock drawer, right?":1,"#Let’s be honest – we’ve all got data coming at us from every direction. Between e-commerce platforms, social media, IoT devices, and good ol’ ERP/CRM systems, data is everywhere. It’s a bit like trying to keep track of your socks in a laundry basket – they’re scattered, sometimes mismatched, and often not where you want them.":1,"#The Role of Syndigo in Modern MDM":1,"#6. MDM Extends beyond Product Data":1,"#5. Real-Time Data is the New Standard":1,"#3. AI, Automation, and Data Quality Depend on MDM":1,"#2. Regulatory Compliance and Data Governance":1,"#1. The Explosion of Data across Multiple Channels":1,"#The Rising Importance of MDM in a Data-Driven World":1,"#June 04, 2025":1,"#Q: How do I become GS1 compliant?":1,"#Suppliers upload their data to a data pool, which is pushed to retailers, distributors or other data recipients. This communication takes place under common rules and standards, with the consideration the business agreements between trading partners. Data pools can operate within or across geographic regions, allowing them to share data with other data pools within inside the same data-sharing organization.":1,"#First, you obtain your own GTINs (if you don’t already have them), and create the proper barcodes needed for your items. From there, you simply share the product information with your trading partners. Our GS1 CIP page has all the information you need to get started.":1,"#GDSN certified data pools operate together to allow collaborating users to securely synchronize their master data based on GS1 standards. GDSN supports accurate, real-time data sharing and trade item updates among subscribed trading partners.":1,"#A: A data pool provider is a technology or solution provider with the ability to provide access and deliver information to the network of suppliers and data recipients who utilize the GDSN Network. A data pool is the common point in the communication between the trading partners, in order to synchronize partner data.":1,"#A: The easy answer is to start with Syndigo! As a GDSN certified partner we can get you set up right away.":1,"#Wikipedia says that a data pool is a “Gateway to access the GDSN” – a group of solution providers and trading partners (such as food distributors and foodservice operators) who share data in a common and understood way.":1,"#A: The most basic piece of information exchanged in a typical data pool is the Global Trade Item Number (GTIN) and possibly Global Location Number (GLN). The GTIN refers to the specific item, such as a bottle of shampoo or pair of blue jeans. A GLN refers to a location – like a warehouse, store, or even an exact spot on a store shelf.":1,"#A: At its core, a data pool is a group of organizations that use agreed-upon means to communicate information among trading partners, to enable automatic synchronization of data across systems. This improves speed and reduces confusion based on formatting differences or the way information is provided.":1,"#Q: What information do data pools use?":1,"#A: While any solution provider can collect and synchronize data between trading partners, some are certified by GS1, which stands for Global Standards One. As the name suggests, the organization is the primary standards organization for assigning and managing the information and numbering schemes that global commerce relies on.":1,"#Ensure employees understand the importance of precise and consistent product information.":1,"#Train Personnel in Data Consistency:":1,"#Proactively address issues before they impact the customer experience or lead to lost sales.":1,"#Involve cross-departmental collaboration with input from marketing, sales, and IT teams.":1,"#Identify and correct inconsistencies to maintain accurate and up-to-date information.":1,"#Conduct Regular Audits of Product Data:":1,"#After implementing a PIM or a PXM system, here are some best practices you can implement to maximize the effectiveness of your solution.":1,"#Depending on your needs and existing capabilities, you need to can decide between implementing a PIM or a PXM for your business: a PIM is ideal for centralizing and standardizing product data, while a PXM excels in creating and delivering personalized, engaging product experiences. Select the one that best aligns with your business goals and customer expectations.":1,"#One of the key differences between PIM and PXM is the feedback loop that PXM provides. Leveraging the power of Digital Shelf Analytics (DSA) enables marketing teams to understand how product content is performing in the market. By analyzing this feedback, marketers can make informed decisions about what changes to make, which can further enhance the shopping experience and drive higher cart conversion rates. This continuous improvement cycle is essential for staying competitive in a rapidly evolving retail landscape.":1,"#After the management stage, content is swiftly disseminated across numerous platforms and to various endpoints, diminishing the time and resources needed for updates and upkeep. This not only minimizes errors and bottlenecks but also guarantees that every customer touchpoint is in sync with the most current and precise data. Regular system audits and updates are indispensable for the sustained consistency and relevance of product information. These measures are pivotal in identifying and rectifying any disparities, thereby upholding the reliability and timeliness of the data.":1,"#PXM takes the optimization of product content a step further. It ensures that the content is not only accurate but also tailored to the specific needs of different users as well as devices and platforms. This is crucial in today’s multi-channel retail environment, where a seamless shopping experience is essential. By optimizing content for various touchpoints, PXM enhances the overall user experience, making it more likely for customers to complete their purchases. This optimization can significantly boost cart conversion rates by providing a frictionless and engaging shopping journey.":1,"#To address the challenges of inconsistent data, many organizations are implementing Product Information Management (PIM) solutions. These systems are essential to ensuring product information is not only accurate but also consistent across all channels. PIM centralizes product information, creating a single source of truth that can be accessed and updated by various departments. This centralization minimizes the risk of discrepancies and ensures that customers receive reliable and consistent product content whether they are browsing on a desktop, a mobile app, or in a physical store.":1,"#Negative Brand Reputation: Over time, repeated issues with product information can tarnish your brand’s reputation, making it harder to attract and retain customers.":1,"#Eroded Customer Trust: Inadequate product information can make customers hesitant to complete purchases, leading to abandoned shopping journeys and a decline in customer loyalty.":1,"#Limited Market Reach: The absence of effective syndication resulting from poor product data can result in inefficient and error-prone syndication, limiting the ability to list products on multiple platforms and reducing sales potential.":1,"#Increased Returns and Support Costs: Inconsistent product descriptions and specifications can cause customer confusion, leading to higher return rates and increased customer support expenses.":1,"#Lower Cart Conversion Rates: Poor product images can lead to fewer items being added to shopping carts, directly impacting immediate sales.":1,"#PXM makes a big difference in elevating your commercial results":1,"#Strategies to Improve Product Data Quality and Consistency":1,"#PIM and PXM give you a big leg up in maintaining data consistency":1,"#This series is designed for retail executives and decision-makers, especially in e-commerce, shop management, and category management across the DACH region.":1,"#Enhanced Conversion: Discover the ROI of Enhanced Content and interaction.":1,"#Enhanced Coverage: Gain insight into current product and site coverage for Enhanced Content.":1,"#Widget Insights: Get traffic and engagement metrics for live Enhanced Content pages.":1,"#Drag to outliner or Upload":1,"#Online Event":1,"#The hidden costs of poor product information can silently but significantly impact your business, from reducing cart conversion rates and increasing return rates to eroding customer trust and damaging your brand reputation. Investing in high-quality product images, consistent content, and a robust PXM system is essential to mitigate these risks.":1,"#Address underutilization by providing additional support or resources to ensure smooth management of product content.":1,"#Analyze system usage metrics to identify areas needing training or process improvements.":1,"#Monitor PXM System Usage:":1,"#Comparing your metrics after implementation to before can give you an accurate sense of how effective your solution is.":1,"#Measuring the Success of Your Product Data Management Efforts":1,"#Cultivate a work environment that values quality and accuracy, fostering a collective dedication to high standards of data.":1,"#Poor product data doesn’t carry vague nebulous costs. There are numerous tangible costs that a business can incur:":1,"#The repercussions of inadequate product information ripple beyond the point of purchase. Discrepant data often leads to a surge in customer inquiries and returns. When products fail to meet expectations, customers are more inclined to seek assistance or initiate a return, straining both operational costs and customer relationships. Addressing these issues is a drain on time and resources, diverting focus from critical business activities.":1,"#Furthermore, inconsistent product data can wreak havoc on the shopping experience. Picture this: a customer eagerly orders a product based on a compelling image, only to be disappointed when the item doesn’t align with the description or appearance they were expecting. This letdown not only sours the individual’s perception but can also erode the trust in your brand. Disillusioned customers are less likely to return and may share their negative experiences, further damaging your brand’s standing.":1,"#Inconsistent product data is more than a minor inconvenience; it can lead to significant losses and customer dissatisfaction. When customers encounter conflicting information about a product, such as varying descriptions or mismatched images, it can create confusion and mistrust. This confusion often results in hesitation during the purchasing process, ultimately reducing cart conversion rates. For example, if a customer finds different details about a product on your website and a third-party marketplace, they may question the reliability of your brand and decide to look elsewhere.":1,"#Measurable hidden costs of poor product data":1,"#Inconsistent product data can be a brand killer":1,"#Online modules provide total immersion in your product. Fully showcase your brand with comparison tables, product guides and a variety of lifestyle images. Deliver deep dives into key product content, reduce return rates and improve brand trust.":1,"#June 18, 2024":1,"#Generating product descriptions and copy based on images, technical specifications, or existing content.":1,"#AI-generated product content refers to the use of artificial intelligence and machine learning models to create, enhance, or transform various types of product-related information and assets. This can encompass a wide range of applications, such as:":1,"#AI in product content":1,"#Consumer sentiment on AI is just one of many insights available in our consumer research analysis of The State of Product Content 2024. Get your copy now to unlock invaluable data on what your customers want and illuminate a path to greater revenue.":1,"#Get more insights on your customers":1,"#Consider these resources to get a stronger idea of how to think about implementing AI in data management and product content use cases:":1,"#What is AI-generated product content?":1,"#But when it’s done right, shoppers don’t even realize AI was involved at all. You can also disclose that content was AI-generated for full transparency by labelling it, as Amazon does for product review summaries. What’s important is that you take time to select appropriate technology and vendor support with solutions that are purpose-built for the need and have a proven track record in the unique world of product content .":1,"#When it goes wrong, generative AI can erode brand trust and drive away customers that are already uncertain about its use.":1,"#The right way to approach AI in product content":1,"#Brands that cater to younger generations have reason to approach AI-generated product content with particular care. Younger consumers expressed concerns about AI-generated product content at notably higher rates than older consumers.":1,"#Overall, sentiment over AI-generated product information was similar across Europe and the US. Of the respondents surveyed, UK shoppers shared the highest skepticism (36% Would be bothered by it) and German shoppers the lowest (29% Would be bothered by it).":1,"#According to research in the State of Product Content 2024 which surveyed over 6,000 consumers in the US and Europe, perceptions on the prospect of AI-generated product content is quite mixed. About a third of consumers expressed they would be bothered by the idea, while 43% said they wouldn’t. The remaining 25% were unsure.":1,"#Consumers are somewhat more hesitant about the idea, and perhaps for good reason. You don’t have to look hard to find recent examples of unsetting AI-generated graphics of people with extra appendages or unhelpful chatbots going viral.":1,"#What consumers think about using AI in product content":1,"#The possibilities are vast, and businesses continue to explore novel ways to leverage AI in their product content workflows. From automating repetitive tasks to enhancing creativity, these technologies offer the potential for increased efficiency, scalability, and engaging customer experiences.":1,"#One area garnering significant interest is leveraging AI to streamline product content creation and enhancement. However, as businesses embrace this technology, understanding consumer sentiment is crucial to ensure successful adoption and maintain brand trust.":1,"#Syndigo GDSN FAQs":1,"#By ensuring your product information is accurate and comprehensive, you can enhance customer experience, build lasting trust, and drive sustainable growth. Don’t let poor product information hold your business back—take the first step today by evaluating and improving your product data management processes. Contact us to learn more about how we can help you optimize your product information and boost your bottom line.":1,"#Translating product content into multiple languages while preserving context and nuance.":1,"#Categorizing products, assigning relevant tags, and enriching metadata using computer vision and natural language processing.":1,"#Automatically generating voiceovers, audio descriptions, or other auditory content for products.":1,"#Adding visual effects, stylistic elements, or creative flair to existing product visuals.":1,"#Transforming product photography and video assets into different styles, layouts, or formats.":1,"#Upload your PDFs. Once your PDF is accessible, simply upload it as another one of your Enhanced Content assets. Please ensure to add a Caption (used as Alt text) for your PDF. It’s the same process as described above for Images.":1,"#Ensure PDFs are accessible when they are created. Your PDF creation software can help you address accessibility issues, such as a missing document description or title. It looks for common elements that need further action, such as scanned text, form fields, tables, and images.":1,"#Monitor, Measure, Prioritize, and Engage Your Brands":1,"#VendorSCOR makes product content collection, conversion, and optimization simple and scalable.":1,"#4. Personalisation and Customer Experience Rely on Clean Data":1,"#The accuracy and consistency of product data can make or break a business. Inconsistent product descriptions and mismatched product images not only confuse customers but also significantly reduce cart conversion rates and harm the shopping experience. Poor product information can lead to increased customer service inquiries and returns, affecting your brand’s trust and long-term loyalty. Product Experience Management (PXM) can help avoid these hidden costs by centralizing and standardizing your product content and incorporating an effective feedback mechanism to enhance the overall product experience.":1},"version":35914}]