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Learn directly from flaconi and explore additional real-world best practices you can apply immediately.":1,"#Hands-On Insights into Product Data":1,"#Optional: Join us for a dinner on the evening of May 6":1,"#Höherer Conversion & weniger Retouren Better product presentation builds customer trust.":1,"#Mehr Sichtbarkeit auf Marktplätzen & in KI-Systemen Consistent, structured data is surfaced more effectively—boosting your presence.":1,"#Schnellerer Time-to-Market Stay ahead of competitors with automated, reliable workflows.":1,"#The Product Experience Readiness Kit includes a checklist, a template for your planning, and an overview of the various maturity levels. Simply click on the corresponding button to receive your copy of the “PXM Readiness Kit”.":1,"#Please click below to connect to your copy of the “Joint Study by ECC Köln and Syndigo: CLICK & BUY VS. BRICK & BUY” Report now.":1,"#Please note: The sessions will be conducted in German.":1,"#After the successful Syndigo Connect event at DR.SCHNELL in Munich, we’re moving straight on to the next stop: Syndigo Connect Central Europe is coming to Berlin. Together with flaconi, we’ll share hands-on insights into how manufacturers, brands and retailers successfully manage, distribute, and leverage product data – practical, concrete, and ready to apply.":1,"#May 7, 2026 | Start: 9:30 AM | End: approx. 5:00 PM":1,"#Syndigo Connect at Flaconi":1,"#Spots Are Limited—Reserve Yours Today!":1,"#Please click below to connect to your copy of the “Joint Study by ECC Köln and 1WorldSync by Syndigo: CLICK & BUY VS. BRICK & BUY” Report now.":1,"#Joint Study by ECC Köln and 1WorldSync by Syndigo: CLICK & BUY VS. BRICK & BUY - Syndigo":1,"#Optional get-together dinner on May 6, 2026":1,"#Please click below to connect to your copy of the “PXM Readiness Kit” now.":1,"#Best practices from flaconi on innovative product data management in e-commerce":1,"#At Syndigo Connect Central Europe, you’ll gain real-world insights, including:":1,"#High-quality product data is the foundation of outstanding digital shopping experiences. But how do PIM, MDM, syndication, digital shelf analytics, and ratings & reviews really work together in practice?":1,"#Who Should Attend":1,"#Optional: Join us for a networking dinner on the evening of May 6":1,"#flaconi Berlin, Germany":1,"#Peer-to-peer exchange with industry professionals and experts":1,"#Actionable insights into PIM, MDM, syndication, digital shelf analytics, and PowerReviews":1,"#Practical use cases from both manufacturer and retailer perspectives":1,"#Product Data. Practical. Connected":1,"#Clarity instead of guesswork You know where you stand, what’s not working, and what needs attention first.":1,"#Faster time-to-market Stay ahead of competitors with automated, reliable workflows.":1,"#Higher conversion & fewer returns Better product presentation builds customer trust.":1,"#Less effort in content and data maintenance Clean processes and fewer manual loops save time and energy.":1,"#How mature is your product experience really?":1,"#Greater visibility on marketplaces & in AI systems Consistent, structured data is surfaced more effectively—boosting your presence.":1,"#Levallois-Perret":1,"#Download the study now.":1,"#Digital Customer Experience is ‘The “Must Win” Battleground’":1,"#Having access to information in today’s consumer goods world is not much of a challenge. Finding the right information, at the right time, however, is.":1,"#According to the study, when organizations need to build their online businesses, it’s the customer experience that gains greater importance. And the real-life laboratory to study the impact of digital transformation happened globally in 2020.":1,"#We recently surveyed global product content leaders to find out what they thought about the customer experience (CX) and digital transformation around product content, as well as their business priorities to grow. We commissioned Forrester Consulting* for this study.":1,"#Connecting your content intelligently strengthens customer loyalty—and boosts sales.":1,"#More than 50% of shoppers abandon their purchase process if product information is inaccurate or incomplete. Holistic Product Experience Management (PXM) is therefore crucial for success in digital commerce. But how can companies not only improve the quality of their product data while also saving costs?":1,"#Our presentation: Product Experience Management reimagined – Increase efficiency, reduce costs":1,"#Product Data Gaudi – the event for world-class product data management – brings together experts, retailers, and manufacturers to discuss current trends, challenges, and best practices in product data management. In a world where precise and compelling product information determines market success, this event offers a unique platform for exchange and innovative solutions.":1,"#Experience the product data fun of 2025 with Syndigo!":1,"#covered in an earlier post":1,"#Leaders were asked about the types of data that helped them best execute on their business priorities.":1,"#As we":1,"#ECommerce analytics data was the highest-ranked need, equally across all regions, with no significant differences between them. The same was true of Market/competitive data: Although not as highly ranked as eCommerce analytics, it was rated equally highly across regions.":1,"#For example, Shopper/consumer behavioral data was ranked in the top 3 significantly more by EMEA decision makers (73% top 3) than either North America (55%) or Latin America (59%). While all regions ranked this highly, it’s clear that there is an opportunity to deliver more behavioral shopper information to brands in EMEA markets.":1,"#However, it is not necessarily a similar priority when looking across global regions.":1,"#One interesting data point of note: the fourth data need highlighted in the study was Descriptive and engaging product data (including images and rich media). It was just behind Market/competitive data for the top-three slot. Within this group, leaders in North America ranked the need for Descriptive product data as the number-one need significantly more than their EMEA and Latin America counterparts. This could be an indicator of the more advanced content programs in North America – as well as a potential sign for where growth could come from in the future.":1,"#The three most important business priorities were eCommerce analytics data, Shopper/consumer behavior data, and Market/competitive data according to the Forrester Consulting study.":1,"#These digital marketers are looking to gain a more complete understanding of their shoppers by using both behavioral and sales data to understand how to make the most of their programs to engage customers throughout the buying journey. Winning the digital shelf is a brand priority.":1,"#The challenges – and creative solutions – utilized in the past year helped to drive digital transformation at an accelerated pace. And helping to win in this environment requires certain types of information to be available.":1,"#, decision-makers listed the most important elements to executing on top business priorities as: improving the customer experience, driving growth, and growing their eCommerce presence – all ranking higher than reducing costs and customer retention.":1,"#Visit us at Produktdatengaudi and learn about practical approaches to future-proofing your PXM. We look forward to sharing your experiences!":1,"#Enable sustainable savings":1,"#Optimize processes & reduce error rates":1,"#Improve customer experiences":1,"#In our presentation, we will demonstrate how an optimized data strategy, automation, and the right system architecture:":1,"#Ensuring your content is live and accurate is essential, but it’s equally crucial to create engaging seasonal content. Dermalogica exemplifies this by utilizing Enhanced Content to elevate their skincare brand with an inspiring story to tell and a brand-new look.":1,"#Joint Study by ECC Köln and 1WorldSync by Syndigo: CLICK & BUY VS. BRICK & BUY":1,"#Target audience: Manufacturers and wholesalers of technical products in sectors such as electrical engineering, building materials, HVAC & plumbing, shipbuilding.":1,"#Best practices for smooth and automated data management":1,"#How to efficiently clean up incorrect or incomplete manufacturer data":1,"#Why structured data onboarding is crucial for your success":1,"#As a partner of this event, we look forward to meeting you in Düsseldorf!":1,"#Take this opportunity to connect with industry experts, explore innovative solutions, and expand your network.":1,"#Digital Twin – The future of product data management":1,"#Data Journey – From initial product design to omnichannel utilization":1,"#Choosing the Right PIM Software – Finding the optimal solution for your business":1,"#Successful Supplier Onboarding – Seamless integration of product data into existing systems":1,"#Digital Product Passport (DPP) – Transparency and sustainability across the value chain":1,"#This Year’s Key Topics Include:":1,"#Join industry experts, businesses, and thought leaders at PROKOM Data Days 2025 to explore the latest trends and innovations in product data management.":1,"#Meet with Syndigo experts during Product Data Fun 2025":1,"#Stay ahead in retail with efficient supplier integration, marketplace optimization, and compliance. In this pre-recorded session, experts from Advellence & Syndigo share strategies to streamline operations and cut costs.":1,"#Date / Time: Day 2, 26 June from 11:30 – 12:30":1,"#Room: MC Room 8":1,"#Watch our on-demand webinar, to kick off the year with important highlights and insights on how you can make the most of your product data and content to deliver even better performance this year.":1,"#The battle for shopper attention is constant. With so many options and channels, the consumer now has more control than ever! To succeed, brands and retailers must ensure they are winning at every shelf—not just online, not just in-store.":1,"#SQLI Office – Espace Événementiel Maslo, 10 rue Thierry Le Luron,":1,"#“Syndigo’s holistic approach to data and content management harmonises perfectly with our expertise in system integration. Thanks to Syndigo’s flexible, cloud-native architecture, together we create solutions that increase data quality and help companies to manage their product information efficiently and distribute it seamlessly across different channels.”":1,"#From the cloud and AI integrations to optimising the customer experience, customers can be supported throughout the entire digital transformation process.":1,"#As part of the Bertelsmann Group, Arvato Systems benefits from the stable foundation of a globally active German company and develops customised IT solutions for various industries. The comprehensive portfolio is optimally complemented by strategic technology partnerships with global market leaders such as AWS, Google, Microsoft and SAP.":1,"#Digital transformation with Arvato Systems":1,"#Full-service provider with comprehensive advice and training for your team":1,"#Customised integration through partnership with SAP, Microsoft, AWS & Google":1,"#Experts in the implementation of AI functions using state-of-the-art LLMs":1,"#Expertise for global rollouts and locations in multiple time zones":1,"#Experience in the implementation of PIM systems at well-known companies such as BMW":1,"#20 years of PIM experience, primarily in the retail and industrial sectors":1,"#Advantages through Arvato Systems":1,"#Thanks to extensive expertise gained from numerous successful projects, customers receive comprehensive support. From the initial conception phase and process definition to precise implementation, targeted team training and ongoing technical support.":1,"#End-to-end implementation of Syndigo – Arvato Systems makes it possible":1,"#Implement Syndigo end-to-end with Arvato Systems. 20+ years of PIM expertise, AI integration & global rollout support for digital product data success.":1,"#Syndigo Implementation Partner | Arvato Systems PIM Experts":1,"#Register Today and Get a Discounted Price":1,"#Some of the latest digital capabilities that combat industry challenges produce significant efficiencies and transform key parts of grocery and CPG organizations. This includes implementations of automation, AI, computer vision, and business process improvements.":1,"#Tap into data and new technologies like generative AI and shoppable video to transform different parts of the shopper journey and deliver the experiences that consumers expect. With the ongoing growth of omnichannel shopping (now referred to as ‘unified commerce’), it’s critical to connect the consumer across digital channels and bridge online and in-store shopping.":1,"#Delivering an outstanding unified shopping experience":1,"#With higher prices and tougher competition, keeping customers loyal is tricky – but retailers and brands have data and new capabilities to set themselves apart, drive repeat purchases, and grow customer lifetime value. Ongoing experimentation with a variety of new loyalty-building strategies is essential to keep this momentum growing.":1,"#Last week, the Syndigo team joined over 7,500 retail leaders in Las Vegas for GroceryShop 2023 to explore the latest trends shaping the future of the grocery industry. The conference provided strategic perspectives on topics including AI, personalization, customer loyalty, technology, sustainability, supply chain, and much more.":1,"#New platforms and channels are driving shopper engagement":1,"#The 2023 GroceryShop event highlighted some of the more innovative ways to gain share of shopper mind and wallet.":1,"#Many winning businesses are restructuring their teams and processes to better share data and insights, unify the organization, and equip their workforce with new tools. Have you recently reviewed what’s working and what needs improvement?":1,"#Establishing mutually beneficial partnerships":1,"#Top Industry Challenges":1,"#Pursuing new growth opportunities for long-term success":1,"#Implementing capabilities that drive efficiency and future-proof organizations":1,"#Retailers and brands are expanding into virtual environments, fostering customer relationships on emerging social media channels, and branding on streaming platforms to connect with consumers in engaging, fun, and authentic ways. They’re also investing in tools such as shoppable video and generative AI that improve interactions on third-party and owned platforms. These advanced solutions provide exciting new opportunities to reach target demographics through state-of-the-art touchpoints.":1,"#These include driving new revenue for retailers and brands, such as retail media networks, white-label technology solutions, health and wellness services, private labels, and food service offerings. There is also fierce competition to partner with multiple grocery delivery services for access to current and new customers.":1,"#Maximize value with technology vendors, suppliers, customers, and other partners through closer collaboration. Explore how you can make these relationships more productive.":1,"#Innovative ways to keep customers loyal":1,"#Based on the topics of conversation from the stage and on the show floor, both speakers and attendees discussed a variety of challenges facing the industry today, along with ways to tackle them.":1,"#Setting up an organization to win":1,"#Marketing Trends & Strategies":1,"#Seasonal selections are the perfect element to distinguish products with customized content . It’s imperative for brands to prioritize the enhancement of their visual content (images, videos, marketing copy, etc.) to adapt seasonally, particularly for flagship products. The most important features and uses of a product—the ones that are most likely to prompt an immediate purchase—often change throughout the year.":1,"#If handling this process manually doesn’t appeal to you, there’s an alternative worth exploring, Syndigo’s Out-of-Stock Report can help streamline and accelerate the inventory management before the sales frenzy.":1,"#Seasonal Product Content Will Always Attract More Conversions":1,"#Here are just a few tidbits:":1,"#How to leverage PIM for more effective eCommerce sales":1,"#New templates and how they reduce the time to post and speed the time to decision":1,"#Tools & tips to deliver more sales on every Product Detail Page (PDP)":1,"#New retailer tools and connections to operate more effectively—for both sides of the industry":1,"#Syndigo User Interface: What’s new (and improved!)":1,"#New tools to making online Brand Management easier":1,"#Without having inventory available, it’s possible that consumers won’t even see your products online, let alone make a purchase. Most retailers will remove products from search results if they are not currently available.":1,"#Compelling product content now stands as the primary determining factor for an overwhelming 85% of consumers when making their purchasing choices.":1,"#Compelling product content now stands as the primary determining factor for an overwhelming 85% of consumers when making their purchasing choices.":1,"#If Christmas and New Year usher in the gifting season, where people indulge in lavishing presents for one another, then summer undoubtedly takes center stage for vacations, outdoor adventures, water sports, and even back-to-school preparations.":1,"#Insights into inventory trends and ratios across multiple seller sites so you can easily track the availability and ensure potential sales are not lost due to stock shortages.":1,"#With Syndigo’s Digital Shelf Reporting, Schleich receives daily notifications on live site inconsistencies, allowing proactive management on their PDPs to ensure everything’s up-and-running.":1,"#With over two decades of comprehensive expertise in Product Information Management (PIM) and as a certified Syndigo partner, Arvato Systems offers customised solutions for companies that want to strategically use and optimise their product data.":1,"#The move affirms Syndigo’s leadership position in the foodservice industry as the premier Product Experience Management (PXM) provider, enabling industry-standard distribution of data to distributors, as well as e-commerce-ready content and digital marketing assets for publishing across distributor networks and to digital foodservice platforms.":1,"#With more than 20 years’ experience in hospitality and foodservice distribution, DiLorenzo will support the growing industry focus on e-commerce and the need for better-quality product information and more digital assets.":1,"#“Kate’s industry experience, along with her expertise in both product content and global data standards uniquely qualify her to guide Syndigo’s evolution in the market,” said Derek Dean, Syndigo President –Americas. “Kate has proven success across business transformation initiatives, IT strategic planning, and change management, both as a practitioner and as a business partner to manufacturers, brands, and distributors.”":1,"#Optimize Product Content at Cora":1,"#Finding the best digital marketing mix":1,"#Rapidly assess and modify content to optimize performance using our unique integration of analytics throughout the entire product lifecycle.":1,"#The rise of retail media and connected TV offerings offer new ways to reach consumers. Crafting the ideal digital mix means picking the right channels and measuring what works to justify budget allocation. This is critical because online customers are two to four times more valuable than in-store shoppers.":1,"#The continued move toward unified commerce also underscores the importance of pursuing strategies and tactics that seamlessly connect brand experiences across digital and physical channels. GroceryShop 2023 provided valuable insights into what’s happening now and what’s coming next for grocery and CPG businesses. Are you ready?":1,"#Harness exponential data growth using our enterprise data suite that includes Product Information Management, Digital Asset Management, and our industry-leading Master Data Management that can connect product, customer, and location domains for scaling.":1,"#Control all content and data flows at every aspect of the data and content lifecycle, so you gain efficiency, visibility, and control from creation to sale.":1,"#Trusted by 14,000 retailers and CPGs worldwide, Syndigo’s unified solution connects the needs of brands and retailers to deliver product content and related data so products get to market faster, enjoy sales growth, and meet ever-changing retailer content requirements with ease. From the largest two-sided global network of brands and recipients to creating customer-centric enhanced product experiences, we have you covered!":1,"#Prepare for Exciting New Opportunities":1,"#Retail media is a big deal! Forecasts call for digital ad spending on this emerging channel to increase nearly 20% in the US in 2024, skyrocketing to a total of $61 billion. However, marketers want more standardized ad measurement and attribution models to connect in-store and online retail media. Evaluate your current retail media network performance and experiment with new ways to maximize campaign success.":1,"#Brand perspectives on retail media strategies":1,"#With Syndigo, you can:":1,"#It can seem overwhelming to think about the many ways you can build closer relationships with your customers and attract new ones. But that’s good news! With the rapid pace of technological innovation, new solutions utilizing AI, enhanced content, media, data management, analytics, and more, you can improve your ability to meet buyers where they are.":1,"#In today’s marketplace, winning that shopper experience at the digital shelf requires a continuous feedback loop on eCommerce product performance, including shopper interactions with content, add-to-cart and conversion rates, and competitor activities.":1,"#When asked “Which of the following are most important to executing on your top business priorities,” the top three responses were improving the customer experience, driving growth, and growing their eCommerce presence. Decision-makers ranked these three elements higher than reducing costs and customer retention.":1,"#It’s no surprise that CX is on the list. After a year of accelerated online activity, no one disputes that engaging customers is important to driving sales, and the way consumers are able to interact online is incredibly important. More than half of survey participants cited it as a top business priority this year.":1,"#This process requires several capabilities: ingesting and enriching created content; syndicating the information to recipient requirements; enhancing product page listings; and optimizing it a optimized through reporting and analytics. This will allow accurate, verified information – critical for product listings and shopper sales – across retailers and other recipient sites, with added capabilities for driving engagement and optimization.":1,"#According to the Forrester survey, the “’Must Win’ Battleground” is the digital customer experience. To win the shopper experience at the digital shelf, both suppliers and retailers need more than their legacy PIM or a DAM. The data from this survey, as well as continually evolving shifts in shopper behavior, underline the need for businesses to develop a more comprehensive content management process that creates a continuous feedback loop for content improvement.":1,"#Syndigo has noted anecdotal confirmation as well, including strong growth in Latin America-focused eCommerce platforms such as NuSpace, a digital platform for Brazil’s Drogarias Iguatemi customers, or L’Oreal’s online activities across the region. In addition, online shopping holidays such as Hot Sale and El Buen Fin in Mexico and other parts of Latin America highlight the emphasis on mobile eCommerce, which echo the Black Friday / Cyber Monday pushes online in the US.":1,"#If 2020 taught businesses anything, it was that being able to pivot plans quickly could mean the difference between company failure and survival. ECommerce has been at the forefront of supplier and retailer plans in 2020 for a combination of reasons, and the increased share of shopper purchases is predicted to be a permanent trend.":1,"#Let’s look at each of these three top-ranked elements.":1,"#Interestingly however, at a regional level, the importance ratings did show a clear ranking difference between EMEA and Latin America. Latin America ranked customer experience improvements as significantly more important than their EMEA counterparts (60% vs. 48% rating CX as one of the top important elements). This may be due to several reasons, including a more established infrastructure of large retailers across EMEA (especially Europe) and a generally average older population that tends to shop physically in stores, compared to the average younger and more mobile-use shoppers in Latin America.":1,"#Winning the Shopper Experience":1,"#Driving growth was a fairly consistent choice for the number-two top concern, and while more than half ranked growth as one of their 3 top concerns, slightly more people chose it as their top concern above improving the customer experience (23% vs. 20% overall). Regionally, more North America respondents chose growth as the number-one concern above EMEA and Latin America. On an aggregate basis, both EMEA and North America were ahead of Latin America when listing driving growth as a top-three concern (56%, 59% and 51% respectively).":1,"#Similar to the rankings around improving the customer experience, Latin America led as the region with the highest prioritization around growing an eCommerce presence. More than half (55%) of Latin America respondents ranked eCommerce presence as a ‘top 3’ concern, and 25% ranked it number one. this is a significant difference from EMEA, which lagged both Latin and North America, with less than 10% ranking it number one, and only 39% ranking it as in the top 3.":1,"#When it comes to digital transformation, all organizations are looking to improve. We surveyed global product content leaders, commissioned from Forrester Consulting,* to find out what they thought about customer experience and digital transformation around product content, including their business priorities.":1,"#Interestingly, there was a pronounced difference in rating growth as a driving concern based on department, and perhaps counter-intuitively. Both Marketing and Sales leaders ranked growth as a lower priority concern than Product leaders, with product leaders ranking growth as the number-one priority more than ten percentage points higher than both – (Product- 34%, Sales- 24%, Marketing 20%).":1,"#Growing an eCommerce Presence":1,"#Driving Growth":1,"#Let’s take a closer look at how toymaker Schleich has harnessed the power of Syndigo to showcase their fascinating toy figurines, ensuring seamless content availability and keeping their products ever-present on the digital shelf:":1,"#Summer has ignited a sizzling surge in eCommerce activity this year. Prime Day alone set a record of over 375 million items purchased worldwide, saving consumers over $2.5 billion from countless deals. In places where this time of year means a rise in temperatures, people are eagerly stocking up on all the essentials for their pool parties, beach outings, or anything that helps them stay cool and refreshed.":1,"#Smart brands stay ahead of the game by keeping an eye on key metrics to avoid running out of stock and planning their inventory strategy effectively:":1,"#You can proactively analyze historical sales data to identify top-selling items and categories to ensure you have adequate stock levels to meet customer demands. At the same time, communication with suppliers and logistics partners is a must, to avoid any potential challenges or delays.":1,"#Don’t miss out on the opportunity to leverage Syndigo’s powerful solutions, as showcased by success stories from Schleich and Dermalogica. If you are interested in learning more about Syndigo’s Analytics, we have an extensive guide to take you on a deep journey through the Analytics product suite here. Let’s elevate your brand’s summer strategy together!":1,"#Getting Access to the Analytics You Need":1,"#As the summer sales heat up, staying ahead in the game is crucial for brands and retailers. Digital Shelf Analytics proves to be the last piece of the puzzle, offering critical insights into product performance and revenue optimization. From proactive inventory management to compelling seasonal product content, it equips brands to adapt to changing consumer behavior and boost conversions.":1,"#For brands and retailers, this presents both a golden opportunity and a significant challenge. As consumer behavior undergoes seasonal shifts, adapting marketing and sales strategies accordingly becomes essential.":1,"#Optimize Your Inventory in Advance":1,"#Home: www.homedepot.com":1,"#A consumer-facing view of inventory levels, allowing you to make informed decisions about your product offerings to ensure meeting customer demands.":1,"#A comprehensive review and overhaul of all product information, including ensuring that PDPs are active and optimized, should be seriously considered on a seasonal basis to effectively meet your customer expectations and drive sales.":1,"#Experience an exclusive live demo of our Product Experience Cloud, featuring powerful AI-driven capabilities for next-level product data management. Additionally, gain valuable insights from an engaging customer presentation.":1,"#Your readiness score":1,"#Your readiness score in 10 minutes":1,"#Don’t miss out! Learn more in our comprehensive whitepaper, “Master Data Management for Sustainability”.":1,"#Ready to Transform Your Sustainability Data Management?":1,"#The journey toward sustainability excellence requires a methodical approach that addresses foundational data capabilities, technological infrastructure, and organizational culture simultaneously. By following a structured implementation plan, businesses can overcome common obstacles and accelerate their progress toward both sustainability goals and enhanced business performance.":1,"#Understanding the value of sustainable data management is only the first step—organizations must now translate this knowledge into concrete, strategic action to realize the full potential of their sustainability initiatives.":1,"#Transparent information builds consumer confidence, strengthens supplier relationships, and generates data-driven insights that promote eco-friendly product development. Ultimately, these integrated solutions not only support environmental responsibility but also create tangible business value by increasing customer trust, improving operational efficiency, and enhancing market competitiveness.":1,"#Implementing a robust sustainability data management strategy delivers measurable returns across multiple business dimensions. By integrating Master Data Management, enhanced content, and syndication, organizations gain competitive advantages through improved operational efficiency and stronger brand positioning. This approach transforms sustainability from a cost center into a strategic driver of innovation, customer loyalty, and long-term business growth.":1,"#Syndication completes the sustainability data management ecosystem by distributing information across various platforms and stakeholders. This approach ensures consistent and accurate transmission of product data and sustainability information throughout the value chain. By maintaining cross-channel consistency, enabling real-time data sharing, and supporting market expansion, syndication promotes transparency, facilitates collaboration, and helps organizations effectively communicate their sustainability credentials across different channels and global markets.":1,"#The Connective Power of Syndication: Building a Sustainable Future":1,"#Enhanced content—detailed product information that goes beyond basic descriptions—plays a vital role in sustainability strategies. This includes information on product lifecycle, environmental impact, sourcing, and compliance with sustainability standards. By providing customers with detailed information about product origins, materials, and environmental impact, organizations can build trust and encourage sustainable purchasing decisions. Rich content also allows companies to evaluate suppliers based on sustainability criteria, ensuring alignment with overall sustainability goals. Furthermore, detailed content helps design teams understand the environmental impact of materials and processes, leading to more eco-friendly product development.":1,"#By consolidating product information from multiple sources, MDM enables organizations to generate precise sustainability reports, track performance metrics comprehensively, and ensure regulatory compliance. This approach allows companies to maintain a consistent and reliable sustainability score, helping them meet environmental regulations and prepare for emerging requirements like the Digital Product Passport by maintaining up-to-date and accessible data across all operational areas.":1,"#Performance Tracking: With MDM, organizations can track sustainability metrics across different departments and operations, gaining a holistic view of their performance.":1,"#Regulatory Compliance: MDM ensures that all sustainability data is up to date, facilitating compliance with environmental regulations and preparing organizations for upcoming requirements like the Digital Product Passport.":1,"#Unified Reporting: By consolidating data from various sources, MDM enables accurate sustainability reporting and provides organizations with a clear sustainability score across products and suppliers.":1,"#Master Data Management (MDM) offers a comprehensive approach to managing an organization’s critical data, providing a single, accurate view across the enterprise. When applied to sustainability initiatives, MDM ensures that all relevant data is consistent, accurate, and accessible. Key benefits include:":1,"#Unlock the Power of Your Sustainability Data":1,"#Inefficient Communication: Disjointed communication channels hinder collaboration between stakeholders, slowing down sustainability initiatives and reducing the marketability of sustainable products.":1,"#Compliance and Reporting Hurdles: Meeting evolving regulatory requirements demands robust data management frameworks.":1,"#Limited Visibility and Transparency: Without comprehensive visibility into supply chains and operations, identifying areas for improvement becomes nearly impossible.":1,"#Data Silos and Inconsistencies: Fragmented data across departments makes it difficult to track and report on sustainability metrics accurately.":1,"#Organizations across industries face several common challenges when working toward sustainability targets:":1,"#Organizations today face unprecedented pressure from consumers, investors, regulators, and competitors to integrate sustainable practices into their operations. Despite this imperative, many companies find themselves struggling to effectively implement, measure, and communicate their sustainability initiatives due to fundamental data management issues. The path to sustainability excellence is filled with complex challenges that span organizational boundaries, technological capabilities, and data management practices. Without addressing these fundamental issues, even the most well-intentioned sustainability strategies risk falling short of their potential impact.":1,"#Businesses face mounting pressure to demonstrate their environmental responsibility as sustainability has evolved from a nice-to-have initiative to a fundamental business strategy. However, many organizations struggle to effectively track, measure, and communicate their sustainability efforts due to fragmented data systems and inconsistent information across departments and supply chains.":1,"#Start Building a Data-Driven Sustainability Ecosystem":1,"#The ROI of Sustainable Data Management":1,"#Building Trust Through Transparency":1,"#Maximize Master Data Management for a Unified Approach":1,"#The Sustainability Challenge":1,"#Complete the form below and our team will contact you.":1,"#Syndigo is an Enhanced Content provider for Müller. Your product detail page is the heart of the shopping experience and the digital door to customer acquisition and retention as well as increasing sales.":1,"#Consumers buy when they can find what they’re looking for. Syndigo’s leading approach to product content management leverages best practices in taxonomy to make sure your data is structured in a way shoppers can easily understand. Whether we host your already-created content or build it for you, we ensure your content is accurate, complete, and meets the requirements of your recipients. Even the best-looking software can’t help you if the underlying data is difficult to manage. And since CXH operates in real-time, things like product categorization, audits and optimization are simplified.":1,"#Content syndication is a challenge. Brands need to deliver content to different recipients in unique formats and delivery methods. CXH allows you the flexibility to publish your data in multiple ways to multiple endpoints with custom templates, layouts, and attributes. This includes bulk editing of your content so it can be easily repurposed. Best of all, our network of over 1,400 recipients gives us the deepest knowledge of their content requirements, meaning CXH has built-in recipient-specific templates so you don’t need to memorize who requires what.":1,"#2. Flexible syndication capabilities":1,"#Data at a Glance":1,"#Accurate core marketing content is necessary to set up any item to be listed on an eCommerce site. Being able to easily deliver engaging enhanced content and rich media directly on product pages drives increased shopper engagement and conversion. Assets like videos, interactive product tours and comparison charts have been proven to increase shopper engagement between 12-36% and in some cases upwards of 300%. CXH makes all this integration easy by activating your core content and delivering your enhanced content and digital assets directly to the recipient’s eCommerce platform.":1,"#June 26, 2025 | De 8h30 à 10h30":1,"#Inconsistent product content can cost you sales, trust, and time. Our industry-leading end-to-end Syndication solution ensures your product data is accurate, optimized, and consistent across every sales channel—helping you drive conversions, reduce returns, and scale with confidence. Say goodbye to fragmented systems and hello to a unified strategy that keeps your content—and your brand—on point.":1,"#Our Product Experience Cloud, which integrates with Master Data Management (MDM), provides enhanced content capabilities and strategic syndication for a powerful solution to meet these challenges. By creating a single source of truth for sustainability data, these integrated approaches enable companies to not only meet regulatory requirements, but also build consumer trust, improve supplier relationships, and drive innovation—all while maintaining their competitive edge in an increasingly eco-conscious marketplace.":1,"#June 25-26, 2024":1,"#At Syndigo, we recently introduced Compare With Live, a new feature within CXH to help ensure that a supplier’s product content is consistent with what is displayed live. The Compare With Live solution allows a user to gain a side-by-side comparison view of product detail page marketing content, images and videos on retailer websites compared to what’s listed in your PIM attribute data. With this capability, it becomes manageable to analyze content either item by item, across all core content assets and attributes, or match content online with what is posted online.":1,"#With an increase in online spending during COVID-19, this metric helps provide clear evidence and attribution of the returns for your business from your marketing investment. Our eCommerce Analytics can provide many clear insights including incremental lift, to help you better understand what your consumers want and how you can reach them more effectively.":1,"#In recent months, there has been as much as 400% increases in visitors who engaged with Enhanced Content. Our clients see a lift of 90% on average in conversions when shoppers engage with Syndigo’s Enhanced Content.":1,"#74% said syndication is the most important feature in a modern PIM for their business.":1,"#Recently we had the pleasure of surveying several of our clients who shared some valuable insights around eCommerce trends affecting their personal and business decisions in this fast-changing environment.":1,"#Most PIM systems aren’t designed for today’s fast-moving retail market and are more focused on the input aspects of product content. They can be complex systems that require months and years to fully implement.":1,"#57% said their biggest obstacle in increasing the value from their PIM is attributed to the effort involved in managing content.":1,"#Or they lack audit capabilities to identify whether the product content has gone live in retailer systems. This creates added complexity, and it’s up to the supplier’s Content, eCommerce, and Supply Chain managers to manage.":1,"#The ability to syndicate product data to retailer partners depends on the level of retailer engagement you may be able to cultivate. For a modern PIM to be a successful business solution, it also must be integrated into a syndication network. A PIM with little to no syndication capabilities is not a successful solution.":1,"#6. On-the-fly categorization":1,"#In addition to managing your content and syndicating it to your recipient partners, CXH can also enable collaboration with your internal teams, agencies, distributors and media outlets – ensuring all teams can access the most updated content. Whether it’s print marketing collateral, price sheets, artwork for advertisements, programmatic marketing, or in-store merchandising, you can build eCatalogs containing logos, images, videos, and other rich media, providing access for your partners to view and download the content. This ensures strong brand consistency while reducing your administrative time and resource overhead.":1,"#Meet the changing needs of your recipients without restructuring your content manually. When recipient requirements change, attribute and taxonomy templates within CXH are automatically updated throughout the system. Your product content is reformatted in real-time to ensure it meets those changing requirements. If a recipient changes their data requirements or categories, leave the requirement updates to us.":1,"#1. Drive buying behavior with organized product data":1,"#The resources you need to submit and update your items at the":1,"#ECOMMERCE ANALYTICS":1,"#Learn more about our eCommerce Analytics solutions":1,"#74% said they are trying to recreate in-store shopping experiences online.":1,"#Our robust reporting capabilities answer important questions like “Is my content performing as well as it should?” or “Did my search rank go down?”":1,"#Driving Sales with eCommerce Analytics":1,"#This is the perfect opportunity for you to capitalize on accurate, complete meaningful review content from consumers.":1,"#Creating Engaging Shopping Experiences":1,"#By using incremental lift, you can also calculate incremental revenue, which tells you exactly how much additional revenue is attributable because of incremental lift.":1,"#Enhanced Content tells engaging product stories that translate into best-in-class shopper experiences and checkouts. Since the advent of COVID-19, enhanced content – video, image galleries, comparison charts – has seen a dramatic uptick.":1,"#75% said the impact of content changes on sales lift is the most critical analytic to measure for the future.":1,"#Enhanced Content helps shoppers engage with products online when they are less inclined to physically touch them or be in close proximity of in-store shoppers.":1,"#One example is to think about how low inventory levels are forcing shoppers to buy different products and seek validation accordingly from ratings and reviews.":1,"#GUIDE: Truth in Syndication":1,"#63% said ratings & reviews are the most valuable online shopping experiences":1,"#Compare with Live, Content Integrity, Digital Shelf Analytics, Add-On Reports":1,"#Leveraging analytics to navigate COVID-19 and the new normal has become non-negotiable. in today’s unprecedented times, analytics is crucial for measuring shopper behavior and content performance against competitors. With our eCommerce Analytics, it is easy to understand and improve your product performance at a much deeper level.":1},"version":34105}]