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The family-run company, now in its fourth generation and based in Switzerland, sells its products in over 120 countries worldwide. The Victorinox brand is internationally renowned. In addition to the legendary Swiss Army Knife<sup ljsid-3=\"\">TM</sup>, the portfolio includes four other product categories: Household and professional knives, watches and luggage. The company employs around 2,200 people worldwide and generated sales of 424 million Swiss francs (US$481 million) in 2023.":1,"#At Victorinox AG, a name synonymous with precision and quality in the world of knives and multi-tools, the importance of accurate and efficient data management cannot be overstated. As the Head of Data & BI, Christopher Klumpp. faced a daunting challenge: managing an extensive and ever-growing database of product information with the utmost precision.":1,"#GALERIA GmbH & Co. KG is one of the leading department stores in Europe with 83 stores and over 12,000 employees throughout Germany. It offers an extensive variety of fashion, accessories, toys, gifts, lifestyle, and services for customers in the heart of German city centres and through its fast-growing e-commerce website.":1,"#CASE STUDIES":1,"#2. Meeting Customer Expectations – Accuracy is Non-Negotiable":1,"#<strong ljsid-0=\"\">Specifications:</strong> Don’t miss the details, dimensions, materials, and care instructions matter.":1,"#<strong ljsid-0=\"\">Visual Assets: </strong>High-quality images and videos provide a virtual touch-and-feel experience. Showcase your product from every angle and provide that in-store feeling.":1,"#<strong ljsid-0=\"\">Rich Descriptions:</strong> Elevate your product detail pages (PDPs) with engaging descriptions. Paint a vivid picture of what the consumer will find.":1,"#Actionable Steps":1,"#How can brands reduce this costly churn without sacrificing satisfaction? One answer lies in comprehensive product information. When consumers find accurate, detailed content – whether it’s sizing charts, ingredient lists, or usage instructions – they make informed decisions. Fewer surprises mean fewer returns.":1,"#Returns are a double-edged sword. While they are an integral part of e-commerce customer satisfaction, excessive returns hurt the bottom line.":1,"#<strong ljsid-0=\"\">Personalization: </strong>Tailor recommendations based on browsing history and preferences.":1,"#<strong ljsid-0=\"\">Interactive Elements: </strong>Quizzes, how-to guides, and FAQs keep shoppers engaged.":1,"#<strong ljsid-0=\"\">Storytelling: </strong>Go beyond features. Share product stories, use cases, and benefits.":1,"#Engage consumers at every step, make them feel confident about their choices.":1,"#Picture this: A shopper adds your item to their cart, hovers over the checkout button, and then, out of the blue, they just vanish. Abandoned carts plague e-commerce. Often, it’s due to lackluster product content.":1,"#4. Engaging and Informative Product Content – The Cart Abandonment Solution":1,"#<strong ljsid-0=\"\">Localized Adaptation: </strong>Tailor content to regional nuances without compromising core brand values.":1,"#<strong ljsid-0=\"\">Cross-Channel Alignment: </strong>Ensure your brand story remains intact across platforms.":1,"#1. Cutting Down Returns – The Power of Product Information":1,"#<strong ljsid-0=\"\">Brand Guidelines:</strong> Establish clear guidelines for tone, imagery, and messaging not just for your marketing and communications but for your product content as well.":1,"#Actionable Steps:":1,"#Whether a shopper encounters your brand on Amazon, Walmart or other marketplaces, consistency should be prioritized. A unified voice, visual style, and messaging create a seamless brand experience.":1,"#Consumers navigate a maze of e-commerce sites, each with its own flavor. But even across different online environments, it’s important for a brand to preserve a consistent identity.":1,"#3. Consistent Brand Representation – Across Sites and Beyond":1,"#<strong ljsid-0=\"\">Transparency: </strong>Be honest about product limitations to manage expectations proactively.":1,"#<strong ljsid-0=\"\">User-Generated Content:</strong> Leverage reviews and ratings; authentic feedback builds credibility.":1,"#<strong ljsid-0=\"\">Real-Time Updates:</strong> Regularly review and update product details, compare your PIM data to your product content across different sites constantly to avoid outdated content. Leverage innovations like <a ljsid-2=\"\">Syndigo’s Compare with Live</a> to leverage real-time visibility through various platforms to compare your PIM data to live data side-by-side.":1,"#Brands must deliver on promises. Accurate product information isn’t optional – it’s fundamental.":1,"#Imagine a shopper eagerly awaiting their order delivery, only to receive something that doesn’t match the online description. Disappointment sets in, trust wavers, and brand loyalty hangs in the balance.":1,"#Connecting with Consumers – The Blueprint for Loyalty":1,"#In the crowded e-commerce arena, brands engage in an unrelenting battle for consumer attention.":1,"#Can’t attend the event? No problem! Make an appointment with us to find out how PIM can revolutionize your product data management. Don’t miss anything – secure your place now!":1,"#Syndigo will provide valuable insights and lots of fun at this year’s product data fun on July 2nd at the Steinbergs Alm in Sundern. Product data management can be a lot – but it should definitely not be boring or even tedious. Product Information Management – PIM for short – offers you the solution for efficient data management combined with joy and quick success.":1,"#The day event has many interesting and insightful lectures, networking opportunities and insights in store for you. Our expert Ben Rund talks to you about the “<strong ljsid-1=\"\"><em ljsid-1-0=\"\">4 steps for a convincing MDM/PIM business case</em></strong>” and shows the diverse possibilities that such solutions can offer you when managing, enriching and extracting product data. So don’t let the tedious task of managing your product data spoil your fun any longer.":1,"#<strong ljsid-0=\"\">Increased efficiency</strong> in the creation of print and digital materials":1,"#<strong ljsid-0=\"\">Rapid adaptation to market changes</strong>, seasonal offers and customer needs":1,"#<strong ljsid-0=\"\">Automated creation of publications</strong> based on current product data":1,"#<strong ljsid-0=\"\">Integration of various data sources</strong> to reduce manual errors and save time":1,"#Automated publications for relevant, up-to-date and individualized content":1,"#Communicate online and offline, automate smarter – priint:suite":1,"#Eleva tu Anaquel Digital: Desbloquea el Poder de la Analítica de Syndigo":1,"#Include beyond-label enhanced product descriptions and branded rich media on Best Buy to build engagement and double-digit online sales lifts.":1,"#Today’s shoppers are focusing on a comprehensive approach to wellness, and healthy food choices as a variable in that equation are growing in importance. In addition to the information already available, shoppers are looking for deeper <a ljsid-1=\"\">nutritional information</a> that goes beyond what’s provided on the product label.":1,"#Syndigo OpenAI Connect":1,"#Syndigo Product Experience Cloud":1,"#With an increase in online spending during COVID-19, this metric helps provide clear evidence and attribution of the returns for your business from your marketing investment. Our <a ljsid-1=\"\">eCommerce Analytics</a> can provide many clear insights including incremental lift, to help you better understand what your consumers want and how you can reach them more effectively.":1,"#In recent months, there has been as much as 400% increases in visitors who engaged with Enhanced Content. Our clients see a lift of 90% on average in conversions when shoppers engage with Syndigo’s <a ljsid-1=\"\">Enhanced Content</a>.":1,"#74% said syndication is the most important feature in a modern PIM for their business.":1,"#Recently we had the pleasure of surveying several of our clients who shared some valuable insights around eCommerce trends affecting their personal and business decisions in this fast-changing environment.":1,"#Most PIM systems aren’t designed for today’s fast-moving retail market and are more focused on the input aspects of product content. They can be complex systems that require months and years to fully implement.":1,"#57% said their biggest obstacle in increasing the value from their PIM is attributed to the effort involved in managing content.":1,"#Or they lack audit capabilities to identify whether the product content has gone live in retailer systems. This creates added complexity, and it’s up to the supplier’s Content, eCommerce, and Supply Chain managers to manage.":1,"#The ability to syndicate product data to retailer partners depends on the level of retailer engagement you may be able to cultivate. For a modern <a ljsid-1=\"\">PIM</a> to be a successful business solution, it also must be integrated into a syndication network. A <a ljsid-3=\"\">PIM</a> with little to no syndication capabilities is not a successful solution.":1,"#Integrating core technologies was a bit higher priority for Latin America respondents (59%) than either North America (52%) or EMEA (49%). LatAm executives rated significantly higher than EMEA, however, on the question of modernizing their core technologies, such as PIM, DAM, and CMS. Where the global average was 48%, North America (51%) and LatAm (56%) rated much higher than EMEA executives, who only listed modernizing core technologies as key to their business objectives 36% of the time.":1,"#Digital marketers recognize that more is needed than just the data in order to execute their content programs online. How these internal and external requirements interact with one another will also likely differ across organizations. However, there is strong consistency regionally in most of the questions around the eCommerce actions required to achieve business success. Here are a few outliers:":1,"#In the Syndigo/Forrester Consulting study, more than half of respondents (54%) recognized the value in improving their product content quality. However, their needs go far beyond simply improving product content. In fact, 52% of executives acknowledged their need to do a better job at understanding what their customer partners needed in terms of product information. Given the expansion of online purchasing, and the strength of selling platforms including Amazon, Best Buy, Costco, Target, Walmart, and food / beverage retailers like Albertsons or Winn Dixie, the need to format product information to a recipient’s standard is critical.":1,"#Although product content is often the thing that is immediately highlighted for improvement when it comes to eCommerce performance, there is also a strong desire by marketers to build out the systems, expertise and people responsible for managing the information and executing on the results. By working externally – to ensure product information is distributed accurately and optimized for shoppers – businesses can strengthen their eCommerce sales.":1,"#A majority (53%) also saw the need to integrate their own core technologies better to achieve their goals. Clearly, as far as the industry has come in a short time, there is a need to grow even further.":1,"#Improving the customer experience – including better content quality and management – are top priorities on the list for eCommerce executives looking to drive their business forward.":1,"#Focus on Internal and External Improvements":1,"#Today’s consumer is conditioned to seek out <a ljsid-1=\"\">enhanced content and rich media</a> that helps them along their path to purchase. This means that product content continues to be a huge component for digital experience success. With it, shoppers can discover new and differentiated products, compare with other items, engage in ways that help them to envision the need it fills, and finally, purchase.":1,"#Interestingly, executives in the EMEA region did rate people-based skills higher than global or regional segments. For example, the idea of upskilling internal talent or partnering with an external expert ranked higher in EMEA (43%) compared to North America (31%) and LatAm (35%). Additionally, the EMEA rated improving cross-functional communications and team building as a more important attribute (42%) than either North America (33%) or LatAm, where only 25% rated this as an important element.":1,"#The customer experience is based on great product information as well as a platform and processes for managing it all.":1,"#The Customer Experience Goes Beyond Product Content":1,"#<strong ljsid-0=\"\">2. Leverage wellness insights to focus resources — </strong>Retailer margins are always tight. It is sometimes difficult to choose where to focus resources to make the most impact. By using Syndigo’s wellness capabilities, you can understand your overall product catalog and where to invest in more popular wellness items. By leveraging these catalog insights, you focus your resources and systematically enrich your product content where most beneficial.":1,"#<strong ljsid-0=\"\">1. Personalize the customer experience — </strong>Retailers can power greater consumer connections using enhanced wellness attributes. Shoppers today are looking to get more specific in understanding what is in the food they buy. By leveraging an omni-commerce strategy to personalize shopper interactions in-store, online across any device, and throughout all marketing efforts, retailers can drive sales by delivering transparency into deeper wellness attributes. For example, personalizing product discovery by recommending products online that fit a shopper’s specified wellness preferences can tie to in-store shelf tags highlighting healthy products. This type of personalization also drives loyalty – as many as one in three shoppers will switch online retail vendors when personalized offers were made.":1,"#There are many additional ways that using wellness attributes can help retailers as well; for example, identifying the percentages of product assortment that meets certain wellness claims to adjust product mix; using shelf tags in store to call out wellness attributes on the shelf; or by promoting products with wellness characteristics in weekly circulars or in store.":1,"#3 Ways Brands Can Use Health & Wellness Claims to Drive Their Business":1,"#<strong ljsid-0=\"\">3. Increase basket size and loyalty to drive sales — </strong>When your shopper uses nutrition-based filters in planning their trip, the average basket size increases by 11%. Sales of foods in special diet categories have grown by more than 50% since 2014*, and retailers can tap into this demand by giving shoppers the nutrition filters and sorting capabilities they seek. With Syndigo wellness attributes, you can meet the shopper’s need online and in real time.":1,"#3 Ways Retailers Can Use Health & Wellness Claims to Drive Their Business":1,"#Here are three ways that retailers can use Syndigo’s wellness capabilities to benefit their business:":1,"#The report noted, “It (Syndigo) could suit businesses looking to enhance data accuracy, streamline content and rich media syndication, and gain insights through digital shelf analytics while managing extensive product catalogs across multiple channels.”":1,"#More and more companies have prioritized data analytics, according to a study by Forbes Insights and EY, <a ljsid-1=\"\">67% of companies believe data analytics is key</a> for their business performance. Data is the foundation for companies to make informed decisions, target the right audiences, and fine-tuning product offerings and marketing strategies.":1,"#The Power of Data in ECommerce.":1,"#In this blog, we’ll dive into how <a ljsid-1=\"\">Syndigo’s add-on reports</a> can be the final push you’ll need in your eCommerce take-off plan, unlocking the power of data to help you rise above the competition.":1,"#However, while <a ljsid-1=\"\">Out-of-Stock Report</a>, <a ljsid-3=\"\">Content Health Report</a>, and other standard data analytics are valuable for point-in-time assessments of product information, there is often a need for additional understanding of customer behavior or more proactive insights into competitors or third-party partner behavior. Tapping into the added insights provided by advanced eCommerce analytics is the perfect way to fill the gap.":1,"#Today’s marketers must embrace a unified approach that addresses eCommerce sales as well as from traditional brick-and-mortar stores. According to a recent Statista report, global eCommerce sales are expected to reach <a ljsid-1=\"\">$6.4 trillion by 2024</a>, with the growth elevated to a new height, and so will competition. For brands and retailers to win over consumers and gain a competitive edge, now is the time to equip yourself with not only intuition, but also concrete insights to drive decisions.":1,"#ECOMMERCE ANALYTICS":1,"#Learn more about our eCommerce Analytics solutions":1,"#74% said they are trying to recreate in-store shopping experiences online.":1,"#Our robust reporting capabilities answer important questions like “Is my content performing as well as it should?” or “Did my search rank go down?”":1,"#Driving Sales with eCommerce Analytics":1,"#This is the perfect opportunity for you to capitalize on accurate, complete meaningful review content from consumers.":1,"#Creating Engaging Shopping Experiences":1,"#By using incremental lift, you can also calculate incremental revenue, which tells you exactly how much additional revenue is attributable because of incremental lift.":1,"#Enhanced Content tells engaging product stories that translate into best-in-class shopper experiences and checkouts. Since the advent of COVID-19, enhanced content – video, image galleries, comparison charts – has seen a dramatic uptick.":1,"#75% said the impact of content changes on sales lift is the most critical analytic to measure for the future.":1,"#Enhanced Content helps shoppers engage with products online when they are less inclined to physically touch them or be in close proximity of in-store shoppers.":1,"#One example is to think about how low inventory levels are forcing shoppers to buy different products and seek validation accordingly from ratings and reviews.":1,"#GUIDE: Truth in Syndication":1,"#63% said ratings & reviews are the most valuable online shopping experiences":1,"#Compare with Live, Content Integrity, Digital Shelf Analytics, Add-On Reports":1,"#Leveraging analytics to navigate COVID-19 and the new normal has become non-negotiable. in today’s unprecedented times, analytics is crucial for measuring shopper behavior and content performance against competitors. With our eCommerce Analytics, it is easy to understand and improve your product performance at a much deeper level.":1,"#58% said they assess their product’s eCommerce strengths and weaknesses with content health rules and digital shelf analytics reports.":1,"#Ratings and review content is having a greater impact on consumer behavior in the COVID-19 era. Consumers are interacting more with product content, including review content.":1,"#The changes to retail workflows and requirements can happen unexpectedly and often. Without full-time monitoring and communication, items that once were listed and compliant may disappear online without much notice.":1,"#71% said their biggest challenge when syndicating content is keeping track of multiple, evolving recipient requirements.":1,"#Challenges of Syndication":1,"#In addition, by looking internally – into ways to improve information connectivity, data governance, and individual expertise – businesses also can strengthen their programs through data consistency and accuracy across domains.":1,"#<strong ljsid-0=\"\">2. Incorporate attributes to provide product transparency —</strong>As shopper interests and buying habits change, it’s helpful to have an active feedback loop between item sales and wellness data. Syndigo makes it easy to audit and research reliable wellness data, which can help save time and provide better transparency into product content. For example, brands with access to deep analytical information can ensure clarity beyond the label for their shoppers, while adapting efficiently to evolving trends to highlight desired wellness traits beyond the label.":1,"#There are many additional ways that using wellness attributes can help brands as well; for example, brands can audit to see which products qualify for specific filters and categories available on Retailer sites; meet added demand for transparency by using SmartLabel™ online capabilities; and offer additional products that can help round out a retailer category.":1,"#Here are three ways that brands can use Syndigo’s wellness capabilities to benefit their business:":1,"#<strong ljsid-0=\"\">1. Audit your claims to drive shopper personalization — </strong>By using enhanced wellness attributes, brands can power greater consumer connections. Shoppers today are looking to get more specific with what is in the food they buy: Sales of foods in special diet have grown by more than 50% since 2014*, and average basket size increases by as much as 11% when shoppers use nutrition-based filters and sorting. With Syndigo’s wellness features, brands can audit their existing product claims to find any potential gaps with shopper needs and dietary trends including gluten-free, paleo, ketogenic, and plant based (vegan/vegetarian).":1,"#<a ljsid-0=\"\"><strong ljsid-0-0=\"\">MAP Report</strong></a>. Safeguard your brand’s integrity by highlighting products with Minimum Advertised Price (MAP) violations. Audit pricing compliance on recipients’ websites to ensure a level playing field.":1,"#<strong ljsid-0=\"\">ZIP-Level/Geo-Reporting</strong>. Provide your suppliers with valuable insights into key performance indicators such as stock availability, pricing, and buy box success across multiple ZIP codes or geographical regions. Go beyond the default view to fine-tune your strategies.":1,"#In today’s expanding competitive eCommerce landscape, Syndigo’s Add-On Reports can be the secret weapon that unlocks invaluable insights, propelling you beyond your rivals. It’s not just about keeping pace; it’s about establishing a commanding eCommerce presence that captivates your audience and secures your success.":1,"#<strong ljsid-0=\"\">Competitor Report</strong>. Keep vigilant tabs on your competitors. Monitor how competitor products stack up against your own across price, ratings, promotions, and search ranking. Stay agile and responsive.":1,"#<strong ljsid-0=\"\">Variant Audit Report</strong>. Validate that product variants appear correctly on retailer product detail pages and that their prices fall within acceptable ranges. Maintain brand consistency and provide an impeccable shopping experience.":1,"#<strong ljsid-0=\"\">First Mover Report</strong>. Stay one step ahead of the competition by monitoring price changes across multiple retailer websites. Pinpoint which sites are dropping prices first, enabling you to strategically position your products and adjust your pricing strategy in near real time.":1,"#Add-on reports help you gain deeper insights on consumer behavior and how your content is performing. Various add-on reports including:":1,"#Why Add-on Reports Matter":1,"#Stay Above the Competition with Syndigo’s Add-on Reports":1,"#Discover the potential of <a ljsid-1=\"\">Add-On Reports</a> today, and let data become your ally in the pursuit of eCommerce excellence.":1,"#Harness the power of data, make informed decisions, and outperform your competition with Syndigo’s Add-On Reports. Your eCommerce journey begins here, and it’s time to soar to new heights.":1,"#<strong ljsid-0=\"\">Promotions Report.</strong> Gain invaluable insights into promotions applied to your products, including promotion type, depth, and duration. Optimize your marketing strategies for maximum impact.":1,"#<a ljsid-0=\"\"><strong ljsid-0-0=\"\">Authorized Reseller Report</strong></a>. Identify sellers offering your products on marketplace websites and spot unauthorized sellers. Take decisive action to protect your brand and customer experience.":1,"#<strong ljsid-0=\"\">Detailed Reviews Report</strong>. <a ljsid-2=\"\">76% of consumers read online reviews when browsing for local businesses</a>, you can gain the ability to view and download the full text of reviews associated with star ratings on any given product. Discover what customers love and what needs improvement, all at your fingertips.":1,"#<strong ljsid-0=\"\">Customer Q&amp;A Report</strong>. Monitor the questions your customers are asking about your products across eCommerce channels all from one convenient dashboard. Enhance customer engagement and ensure timely responses to their inquiries, all in the quest for higher customer satisfaction.":1,"#With a convincing MDM/PIM business case for product data":1,"#Gartner Data & Analytics EMEA":1,"#Syndigo Vendor Central":1,"#In the webinar, we will show you how Digital Shelf Analytics can contribute to a successful e-commerce strategy. We will also give you five valuable tips, for example on how to prepare and continuously optimize your product content. After all, an outstanding customer experience is not a one-way street.":1,"#Wild Planet Foods":1,"#Ensure a seamless brand experience from product content to checkout with key strategies for reducing returns and boosting loyalty.":1,"#Several factors are driving consumer demand for sustainability-related product content. These are primarily based on the growing awareness and concerns about climate change and interest in adjusting their consumption habits to slow down the damage and contribute to efforts to reverse it. In line with this sentiment is a growing set of global <a ljsid-1=\"\">circular economy</a> goals that are focused on developing products that can be repurposed and recycled in multiple ways to cut overall waste.":1,"#<strong ljsid-0=\"\">Educate and Empower Consumers:</strong> Educate consumers about the importance of sustainability and empower them to make informed purchasing decisions. Provide resources and tools that help consumers understand the environmental and social impact of their choices, such as carbon footprint calculators and ethical shopping guides.":1,"#Here are some ways that retailers and brands can meet this growing consumer interest in sustainable products.":1,"#Taking action – Approaches retailers and brands can take to meet these demands":1,"#<strong ljsid-0=\"\">Trust and Authenticity:</strong> In an era of <a ljsid-2=\"\">greenwashing</a> and misleading marketing claims, consumers are seeking authenticity and transparency from brands. They want assurance that the sustainability claims made by companies are backed by concrete evidence and actions.":1,"#<strong ljsid-0=\"\">Ethical Considerations:</strong> Many consumers are also concerned about the social and ethical implications of their purchases. They want to support brands that uphold fair labor practices, treat their workers well, and contribute positively to society.":1,"#<strong ljsid-0=\"\">Health and Safety: </strong>Consumers are increasingly concerned about the chemicals and toxins present in the products they use. They want to know if the products they’re purchasing are safe for themselves, their families, and the environment.":1,"#Our research confirms the importance of sustainability information":1,"#Here is what we found around the types of information digital leaders require for successful product performance online.":1,"#Regional Differences":1,"#Walker Sands for Syndigo <a ljsid-1=\"\">Syndigo@walkersands.com</a>":1,"#<strong ljsid-0=\"\">Earn Certifications and Labels:</strong> Utilize third-party certifications and labels to validate sustainability claims and reassure consumers of a product’s eco-friendliness. Common certifications include Fair Trade, USDA Organic, Energy Star, and Forest Stewardship Council (FSC) certification for responsibly sourced wood products.":1,"#Additionally, global ESG policies are emerging that require companies to disclose more information about their products, including the European Union’s new <a ljsid-1=\"\">Digital Product Passport</a>. More than ever, consumers want to align purchasing decisions with their environmental values by seeking out “earth-friendly” products.":1,"#Driving factors behind this popularity":1,"#How important, if at all, is it that you be able to find information about a product’s environmental impact, sustainability claims, ethical sourcing, and supply chain accountability when considering whether to purchase a product?":1,"#June 25, 2024":1,"#Most notably, the majority of respondents (56%) believe that access to product sustainability information to factor into their purchasing decisions is Important, with Millennials (25 to 34-year-olds) rating it as Very Important — the highest percentage of all age groups in this category.":1,"#, we surveyed over 6,000 consumers across the US, UK, Germany, and France. Overall, European and American consumers reported a similar priority on access to environmental, social, and governance (ESG) data, though French shoppers expressed particularly high demand. Younger consumers also valued this information at a slightly higher rate.":1,"#The global rise in consumer demand for product content about sustainability is a reflection of changing consumer preferences and values as concerns about climate change escalate. Consumers want transparency, authenticity, and accountability from the brands they support. By embracing these responsible business practices, retailers and brands can meet customer expectations to drive sales and build deeper customer loyalty by sharing their sustainability initiatives at both the product and corporate levels.":1,"#Embracing sustainability – The new normal for product content":1,"#In our new study,":1,"#<strong ljsid-0=\"\">Provide Clear and Comprehensive Information: </strong>Brands should be transparent about their products’ environmental footprint, from sourcing raw materials to manufacturing processes to end-of-life disposal. This information should be easily accessible and up to date for consumers through various channels, including product labels, websites, in-store, and mobile apps.":1,"#From a business perspective, these changes in consumer behavior have significant implications for retailers and brands. Ignoring or downplaying the demand for sustainability and transparency could result in lost sales, damaged reputation, and even regulatory scrutiny. On the other hand, embracing sustainability and meeting consumer expectations can lead to competitive advantages, enhanced brand loyalty, and long-term profitability.":1,"#Here are some key concerns that are fueling the demand for more product information:":1,"#4. Personalisation and Customer Experience Rely on Clean Data":1,"#The optimized processes have not only strengthened DR.SCHNELL’s internal capabilities but have also enabled the company to confidently expand into new markets.":1,"#Through the partnership with Syndigo, DR.SCHNELL has successfully optimized the syndication of item data. This led to improved operational efficiency, reduced error rates, and faster time-to-market for their products. Syndigo’s cloud-native platform supports manufacturers, brands, and trade by enabling the continuous flow of data and content throughout the entire trade ecosystem with an end-to-end solution for MDM, PIM, PXM, Syndication, and Digital Shelf Analytics.":1,"#<strong ljsid-0=\"\">Immediate error detection:</strong> Errors are now immediately detected thanks to the validation rules and can be corrected promptly. The Syndigo Dashboard is a helpful tool in this regard.":1,"#<strong ljsid-0=\"\">Improved data quality:</strong> The global quality of the master data has been significantly increased.":1,"#<strong ljsid-0=\"\">Reduced manual effort:</strong> The time and labor required for data maintenance has been reduced by 40%.":1,"#<strong ljsid-0=\"\">Timely data provision:</strong> Product master data is now available daily.":1,"#Through the collaboration with Syndigo, DR.SCHNELL was able to achieve several important goals:":1,"#The Results are Brilliant":1,"#After thorough testing, the system went live and syndicated over 1,000 products – including to the German retailer EDEKA. The successful implementation improved data accuracy, shortened time-to-market, and strengthened relationships with trade partners. The project transformed DR.SCHNELL’s data management and positions it for future growth and potential market expansion.":1,"#The project focused on aligning product data with GDSN standards and German regulations and included over 700 attributes. A key component was the use of a GDSN data pool, which centralized and automated data exchange, thus ensuring accurate synchronization. The technical team of the Munich-based family business received specialized API training for effective data mapping and integration.":1,"#DR.SCHNELL has successfully mastered its challenges in the area of product data management in Germany by implementing the Global Data Synchronization Network (GDSN) in partnership with Syndigo.":1,"#Clean Product Data is the Key to Success":1,"#The company is now able to enter new markets by meeting global standards. Scalability and efficiency have thus been significantly improved. With Syndigo’s syndication solution, the DR.SCHNELL team now has a new efficient approach to optimizing the syndication of its product data.":1,"#The support during the implementation by the experienced Syndigo team ensured that all processes ran smoothly and efficiently. Immediate validation of GS1 rules allows data to be published without delay and infinitely scalable.":1,"#DR.SCHNELL chose Syndigo because of the powerful and flexible API interface. The ability to transfer data directly from the existing PIM system to the Syndigo platform and from there to publish to the entire GDSN market was a decisive advantage.":1,"#By implementing an API interface from Syndigo, DR.SCHNELL was able to effectively address these challenges. The integration of the API interface allows for automated and continuous data synchronization of the product master data, which can now be easily transmitted to various partners and platforms.":1,"#Before the implementation of Syndigo, DR.SCHNELL faced significant challenges in maintaining and distributing its item data to various customers. The process was predominantly manual, error-prone, and not scalable. The time required to maintain the various data pools was substantial or sometimes no longer feasible, and the number of available data fields was limited. Therefore, providing up-to-date data could no longer be guaranteed. Additionally, there were a variety of different exchange formats for the item master data, depending on customer requirements. All these factors ultimately affected operational efficiency of the family business.":1,"#The Path to Clean Data":1,"#<strong ljsid-0=\"\">Continuous Improvement: </strong>Ongoing development of the Syndigo application ensured that the solution remained of high quality and effectiveness.":1,"#<strong ljsid-0=\"\">Prompt Feedback:</strong> Quick responses to issues allowed for immediate resolution and minimized disruptions.":1,"#<strong ljsid-0=\"\">Regular Status Meetings:</strong> Frequent updates ensured that all parties were informed and coordinated throughout the implementation.":1,"#<strong ljsid-0=\"\">Agile Methodology: </strong>An agile approach allowed for quick adjustments and improvements, ensuring the project stayed on track.":1,"#<strong ljsid-0=\"\">Dedicated Data Integration Team: </strong>The core team from Syndigo played a crucial role in ensuring a smooth and effective integration process.":1,"#The successful deployment of Syndigo’s syndication solution at DR.SCHNELL was enabled by several key factors:":1,"#DR.SCHNELL is a leading manufacturer of high-quality professional cleaning products used in various sectors such as building cleaning, gastronomy, textile hygiene, hospitality, healthcare, transportation, and industrial operations. The Munich-based traditional company, now in its seventh generation, employs almost 500 people throughout the DR.SCHNELL Group and is operating across Europe.":1,"#About DR.SCHNELL":1,"#Gartner-Data-Analytics-Summit":1,"#Conclusion":1,"#Consumers are increasingly concerned about the impact of their purchasing decisions on the environment and society. This changing mindset has led to a global increase in demand for product information regarding sustainability and its impact on the environment. From the ingredients used to make a product to the way it is manufactured and packaged, consumers want to know the environmental footprint of the items they purchase. This demand for transparency is not just a passing trend; it’s a reflection of a larger shift toward consumption habits to make informed choices that minimize harm to the planet.":1,"#Sustainability Insights":1,"#Professional Services":1,"#<strong ljsid-0=\"\">8.10 Privacy and Data Security. </strong>All capitalized terms in this Section but not otherwise defined under this MCA shall have the meanings defined in Regulation (EU) 2016/679 (“GDPR”). If, in the context of the provision of the Services, Syndigo Processes Personal Data on behalf of Vendor, Syndigo shall be deemed to act as a Processor, and Vendor shall be deemed to act as a Controller with respect to the Processing of such Personal Data. Vendor agrees that if the Parties have not agreed upon a Data Processing Addendum (as defined below), or when a Data Processing Addendum is not in full force and effect for any other reason, Vendor shall be prohibited from submitting to or otherwise Processing Personal Data within the Syndigo applications if said Processing is governed by data protection or privacy laws that require the execution of a processing agreement between the Processor and the Controller (“Data Processing Addendum”), such as the GDPR, and shall be obligated to immediately cease and desist from any such Processing activities for as long as a Data Processing Addendum between the Parties is not in full force and effect. Syndigo’s Data Processing Addendum is available at Vendor DPA or by request to <a ljsid-2=\"\">privacy@syndigo.com</a> and can be accepted by returning a signed copy of the Syndigo Data Processing Addendum Accession Agreement to <a ljsid-4=\"\">privacy@syndigo.com</a> (which can be obtained by contacting privacy@syndigo.com).":1,"#Learn About GDSN":1,"#GDSN live training webinars with an expert":1,"#GS1 Company Prefix":1,"#Setting Up GDSN In Syndigo’s CES Platform":1,"#Frequently asked questions on GDSN, GS1 Company Prefixes, Barcodes and GTINs":1,"#What is GDSN data? How does it work? How can my company use it?":1,"#GDSN Global Data Synchronization Network - Syndigo":1,"#Drive reliable location identification and information to improve business efficiencies":1,"#GLN Application Basics":1,"#About GTINs & Data Structures":1,"#Definition of GTIN and importance of data structures comprising GTINs":1,"#Learn all about the GDSN and how you will be sending GDSN data to your retailers.":1,"#With Syndigo, we have found a reliable and strong partner with whom we can publish our entire item master data at the push of a button in GDSN.":1,"#Barcode Estimator":1,"#Helps in check digits for GTINs":1,"#View Barcode Estimator":1,"#Check Digit Calculator":1,"#Help supplier determine how many barcodes are needed for a product/packaging levels":1,"#GEPIR, GS1 Company Database":1,"#Searching GLN and confirm/validate GTINs":1,"#Syndigo's State of Product Content research shows a growing demand by consumers for more information about products’ environmental sustainability.":1,"#Growing Demand for Sustainability Product Content":1,"#Understand basics for the Global Trade Item Number":1,"#Live Training workshop":1,"#Definition of UPC and UPC symbols barcode representation of GTIN":1,"#Introduction to Global Location Number and benefits":1,"#Understanding GTINs":1,"#Best practices, usage and guidelines for GLN allocation":1,"#GS1 Attributes Outline":1,"#Understand how to license and utilize a GS1 Company prefix":1,"#GS1 Data Hub":1,"#Intro to GLN":1,"#How you will use Syndigo to syndicate GDSN data to your retailers.":1,"#GDSN Global Data Synchronization Network":1,"#Best practice based on successful customer examples":1,"#And as a bonus for your participation, you will receive our exclusive e-book: The Ultimate Guide Digital Shelf Analytics":1,"#Take part in our webinar and gain these valuable insights:":1,"#Five concrete tips for your strategy and implementation":1,"#Digital Shelf Analytics is on everyone’s lips. But what exactly is behind it and how can brands use Digital Shelf Analytics profitably?":1,"#Benefits of an end-to-end solution for MDM, PIM, syndication & analytics":1,"#List of Data Recipients Participating in the GDSN":1,"#GDSN FAQ Document for both Net New and Transitioning clients":1,"#Finally, <strong ljsid-1=\"\">customer and partner satisfaction</strong> has increased as a direct result of having consistently accurate and reliable up-to-date product data, fostering closer relationships.":1,"#<strong ljsid-0=\"\">Better data quality </strong>has also been a key outcome, with consistent and up-to-date information available across all channels. Accurate data is crucial in the highly regulated medical technology field, and Syndigo has helped Ypsomed meet these high data standards.":1,"#The new streamlined processes have <strong ljsid-1=\"\">reduced operational costs</strong> and made better use of Ypsomed’s resources. The decrease in manual errors has further contributed to these savings, ensuring more efficient and cost-effective operations.":1,"#Another major advantage is <strong ljsid-1=\"\">faster time-to-market</strong> for new products. With optimized processes in place, Ypsomed can now launch products more quickly, providing a competitive edge in the fast-paced medical technology industry. This efficiency allows them to respond rapidly to market demands and customer needs.":1,"#With the implementation of Syndigo, we can revolutionize our product data management. The time savings and increased efficiency allow us to bring new products to market faster while maintaining a very high standard of data quality. The seamless integration with various medical technology databases is a decisive factor for us, enabling us to ensure the consistency of our data across all channels and thus significantly increase customer satisfaction.":1,"#With clear goals set—enhancing data management efficiency, improving data quality, and reducing time-to-market—Ypsomed implemented Syndigo in phases. The integration included their ERP/PIM system, e-commerce platforms, and CMS, with a special focus on connecting to various medical tech databases, ensuring smooth data synchronization across all relevant platforms.":1,"#Number Of Products Or SKUs In Your Catalog:":1,"#Select The Reports You Are Interested In:":1,"#Share of Voice Report":1,"#To win the Buy Box, you need to perform strongly in sales and offer competitive prices at the same time. With fierce competition, various factors such as stock status, price, and shopper reviews come into play. That’s why Syndigo’s Buy Box Report becomes your essential aid, providing:":1,"#Track whether your brands are credited as sellers when shoppers purchase/add-to-cart.":1,"#Quickly monitor your Buy Box Won and Lost percentage in real-time.":1,"#Understand the volume activity behind each search term":1,"#Many companies monitor their search performance on Google, but what about Amazon? Nearly 40% of traffic to your product detail page comes from searches on a retailer’s site, and that traffic converts twice as often as searches that come from other referring sources. It is crucial to ensure your products show up on page 1 for relevant search terms.":1,"#However, manually monitoring search results on Amazon can be time-consuming and tedious. Searching for keywords, entering them one by one, and recording rankings in spreadsheets – this takes away from time better spent developing and marketing new products.":1,"#Monitoring Your Product Availability at Amazon":1,"#Show how your products are ranking for the search terms you care about":1,"#Winning the Amazon SEO Race":1,"#After making sure customers can easily search for your products on page 1, the next step would be to secure that buy box.":1,"#With Syndigo’s Out-of-Stock report, you can easily monitor the real-time availability of your products at Amazon and other eCommerce site. This comprehensive tool keeps a close eye on inventory trends and ratios for you. You can easily track the availability of products and ensure you are not losing potential sales due to stock shortages. The OOS report comes with actionable insights as well, you can get real-time alerts of when to replenish inventory, and how to optimize inventory orders… so your products will never fall off Amazon’s shelf, and customers can always search for them with ease.":1,"#The Buy Box refers to the white box to the right of the product image, containing the “Buy Now” and “Add to Cart” buttons. It is one of the top priorities for winning Prime Day since":1,"#Highlight competitors that are ranking for the same search terms":1,"#Track those eCommerce search terms every day":1},"version":32615}]