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Retailers can manage their vendor information with specific taxonomy and workflows to highlight which content is ready for publishing and which needs updating.":1,"#Brands Can:":1,"#Syndigo is the leading provider of product information onboarding, creation, syndication, and analytics, plus custom product information management (PIM) and master data management (MDM)–all on a comprehensive, cloud-native SaaS platform.":1,"#Retailers Can:":1,"#Compare live content vs. expected version":1,"#New Feature: Compare with Live":1,"#Is the Product Findable?":1,"#Is the Product Available?":1,"#Will customers engage/buy the product?":1,"#Is the Product Page Live?":1,"#Compare your live content to understand when updates are actually published online":1,"#Identify and prioritize issues impacting overall product sales—through a new calculator that estimates how your conversions can be impacted, such as":1,"#Understand how different product page elements contribute to the overall performance of your products.":1,"#New Feature: Product Impact Analyzer":1,"#<strong ljsid-0=\"\">Target audience:</strong> Manufacturers and wholesalers of technical products in sectors such as electrical engineering, building materials, HVAC & plumbing, shipbuilding.":1,"#New Study: The State of Product Content":1,"#Manually review high-fidelity images":1,"#Get match percentages of text and images":1,"#Below are a few charts, links, and descriptions to help you keep up on the business implications and potential solutions to help you gain as insights to make informed decisions for your business. We hope you find this information helpful. As always, please reach out to you Syndigo account professional if you have any questions.":1,"#The adjectives to describe the outbreak of coronavirus (COVID-19) and its impact on the world, business and consumer economy have been powerful : “Alarming.” “Unsettling.” “Unprecedented.” For businesses that make consumer products in particular, monitoring the COVID-19 outbreak has become a high-risk proposition. With the uncertainties around how long the virus will continue, it becomes a challenge to plan for the longer term. On the other hand, it is times like these where consumers can attach loyalty to the brands that serve them well.":1,"#Like you, here at Syndigo we have been monitoring the online activity of eCommerce sites as well as the industry at large. We’ve compiled some information from across thought leaders and our own information to help to build a more complete picture on what is happening in the marketplace.":1,"#Information to Help You Manage Your Business Today and for the Future":1,"#Incomplete Product Information impacts sales":1,"#Discover what your shoppers really want, with the new The State of Product Content from Syndigo. Find out how":1,"#High-performing Product Detail Pages influence your shopper":1,"#Optimizing the Customer Experience boosts conversions":1,"#CivicScience report how COVID-19 influences grocery eCommerce":1,"#GLOBAL CHANGES IN ECOMMERCE USAGE":1,"#SYNDIGO INSIGHTS ON SHOPPER BEHAVIOR AND CONTENT OPTIMIZATION":1,"#Valassis Communications consumer study on behavior change after the outbreak":1,"#GALERIA GmbH & Co. KG is one of the leading department stores in Europe with 83 stores and over 12,000 employees throughout Germany. It offers an extensive variety of fashion, accessories, toys, gifts, lifestyle, and services for customers in the heart of German city centres and through its fast-growing e-commerce website.":1,"#Witnessing the evolution of eCommerce":1,"#Best practices for smooth and automated data management":1,"#How to efficiently clean up incorrect or incomplete manufacturer data":1,"#Why structured data onboarding is crucial for your success":1,"#Optimize Product Data for Americanas SA with Syndigo":1,"#Supplier Checklist for managing content":1,"#Retailers rely on Syndigo for vendor onboarding and management, simplifying product intake and strengthening data quality across commerce platforms.":1,"#Some of the latest digital capabilities that combat industry challenges produce significant efficiencies and transform key parts of grocery and CPG organizations. This includes implementations of automation, AI, computer vision, and business process improvements.":1,"#Tap into data and new technologies like generative AI and shoppable video to transform different parts of the shopper journey and deliver the experiences that consumers expect. With the ongoing growth of omnichannel shopping (now referred to as ‘unified commerce’), it’s critical to connect the consumer across digital channels and bridge online and in-store shopping.":1,"#Delivering an outstanding unified shopping experience":1,"#With higher prices and tougher competition, keeping customers loyal is tricky – but retailers and brands have data and new capabilities to set themselves apart, drive repeat purchases, and grow customer lifetime value. Ongoing experimentation with a variety of new loyalty-building strategies is essential to keep this momentum growing.":1,"#Last week, the Syndigo team joined over 7,500 retail leaders in Las Vegas for <a ljsid-1=\"\">GroceryShop 2023</a> to explore the latest trends shaping the future of the grocery industry. The conference provided strategic perspectives on topics including AI, personalization, customer loyalty, technology, sustainability, supply chain, and much more.":1,"#New platforms and channels are driving shopper engagement":1,"#The 2023 GroceryShop event highlighted some of the more innovative ways to gain share of shopper mind and wallet.":1,"#Many winning businesses are restructuring their teams and processes to better share data and insights, unify the organization, and equip their workforce with new tools. Have you recently reviewed what’s working and what needs improvement?":1,"#Establishing mutually beneficial partnerships":1,"#Top Industry Challenges":1,"#Pursuing new growth opportunities for long-term success":1,"#Implementing capabilities that drive efficiency and future-proof organizations":1,"#Retailers and brands are expanding into virtual environments, fostering customer relationships on emerging social media channels, and branding on streaming platforms to connect with consumers in engaging, fun, and authentic ways. They’re also investing in tools such as shoppable video and generative AI that improve interactions on third-party and owned platforms. These advanced solutions provide exciting new opportunities to reach target demographics through state-of-the-art touchpoints.":1,"#These include driving new revenue for retailers and brands, such as retail media networks, white-label technology solutions, health and wellness services, private labels, and food service offerings. There is also fierce competition to partner with multiple grocery delivery services for access to current and new customers.":1,"#Maximize value with technology vendors, suppliers, customers, and other partners through closer collaboration. Explore how you can make these relationships more productive.":1,"#Innovative ways to keep customers loyal":1,"#Based on the topics of conversation from the stage and on the show floor, both speakers and attendees discussed a variety of challenges facing the industry today, along with ways to tackle them.":1,"#Setting up an organization to win":1,"#Marketing Trends & Strategies":1,"#How does it save time or money in preparation or output?":1,"#What does it look like out of the box?":1,"#What does it look like in the case box?":1,"#What does it look like in use?":1,"#In addition to knowing about the product they’re purchasing (and what to expect it to look like), foodservice chefs and DSRs also need to know what’s going to show up at the back door, how it can be stored, and what can be done with it. After all, different brands of food items essentially look the same; if a close up shot is all that is presented, it does not give the distributor the ability to understand how the product can be delivered, stored, or prepped.":1,"#What does your product do / what is it for?":1,"#What are the important features?":1,"#Here’s an example for a pre-made egg product that’s popular in foodservice":1,"#For great foodservice content, ensure you have answered these four questions:":1,"#Over the last decade (and certainly in the last year), the world of content production has changed drastically. More and more, suppliers have moved from haphazardly collecting images and marketing content to satisfy the basic demands of distributors, to delivering a greater level of descriptions, identifiers and yes, also photos. As technology expands and food outlets shrink, it is important to deliver the type of content that can engage consumers, but also helps generate trust with distributors through completeness and accuracy. While simply providing something may have satisfied compliance needs in the past, those times are long gone. Here are couple of things to think about.":1,"#Here’s an example, with a single, simple item… Tortilla chips!":1,"#The right images are critical – and one is not enough!":1,"#This kind of background information is extremely helpful for busy chef/DSRs who are looking to build out their menus at a high volume.":1,"#Consider who you are not selling to (hint: Not the end consumer!)":1,"#What does it look like raw out of the packaging?":1,"#How is it different than a competing item?":1,"#As a brand owner, it’s important to include engaging imagery around your items… Glamour shots of your product being enjoyed by a family at a dining room table, for example, or the latest video ad. This is essential today when selling to the end consumer, but in foodservice, a Chef and Distributor Sales Rep (DSR) have additional, specific information they need to know.":1,"#We know that mobile search by shoppers has exploded in the past year. And nearly all major foodservice operators are buying products online. And even if your organization has strong imagery to drive online consumer sales, it’s equally important to ensure you have the digital assets to meet your distributor partners’ needs as well. So, what’s online is what your consumer will see, and whatever your product looks like in the distributor’s system is what distributors will see. As a supplier, it’s important to ask yourself… what do my products look like to my buyer…and am I providing the right information? Are my images helping or hurting my sales?":1,"#Stay ahead in retail with efficient supplier integration, marketplace optimization, and compliance. In this pre-recorded session, experts from Advellence & Syndigo share strategies to streamline operations and cut costs.":1,"#CASE STUDIES":1,"#Date / Time: Day 2, 26 June from 11:30 – 12:30":1,"#Room: MC Room 8":1,"#Finding the best digital marketing mix":1,"#Rapidly assess and modify content to optimize performance using our unique integration of analytics throughout the entire product lifecycle.":1,"#The rise of retail media and connected TV offerings offer new ways to reach consumers. Crafting the ideal digital mix means picking the right channels and measuring what works to justify budget allocation. This is critical because online customers are two to four times more valuable than in-store shoppers.":1,"#The continued move toward unified commerce also underscores the importance of pursuing strategies and tactics that seamlessly connect brand experiences across digital and physical channels. GroceryShop 2023 provided valuable insights into what’s happening now and what’s coming next for grocery and CPG businesses. Are you ready?":1,"#Harness exponential data growth using our enterprise data suite that includes Product Information Management, Digital Asset Management, and our industry-leading Master Data Management that can connect product, customer, and location domains for scaling.":1,"#Control all content and data flows at every aspect of the data and content lifecycle, so you gain efficiency, visibility, and control from creation to sale.":1,"#Trusted by 14,000 retailers and CPGs worldwide, Syndigo’s unified solution connects the needs of brands and retailers to deliver product content and related data so products get to market faster, enjoy sales growth, and meet ever-changing retailer content requirements with ease. From the largest two-sided global network of brands and recipients to creating customer-centric enhanced product experiences, we have you covered!":1,"#Prepare for Exciting New Opportunities":1,"#Retail media is a big deal! Forecasts call for digital ad spending on this emerging channel to increase nearly 20% in the US in 2024, skyrocketing to a total of $61 billion. However, marketers want more standardized ad measurement and attribution models to connect in-store and online retail media. Evaluate your current retail media network performance and experiment with new ways to maximize campaign success.":1,"#Brand perspectives on retail media strategies":1,"#With Syndigo, you can:":1,"#It can seem overwhelming to think about the many ways you can build closer relationships with your customers and attract new ones. But that’s good news! With the rapid pace of technological innovation, new solutions utilizing AI, enhanced content, media, data management, analytics, and more, you can improve your ability to meet buyers where they are.":1,"#Would you like to learn more?":1,"#By including these images, it is easy for a chef/DSR to understand what they will receive in back of house, the inner packs, as well as label information, the loose item and final product shots. By enabling this level of detail, suppliers can help their own cause by delivering the full transparency needed for foodservice industry.":1,"#If you would like to learn more about how Syndigo’s content programs are specifically designed for Foodservice distributors and suppliers, visit our Foodservice page.":1,"#Syndigo GEO":1,"#Register Today and Get a Discounted Price":1,"#Optimize Product Content at Cora":1,"#Generating incremental lift from online content":1,"#Important alerts to monitor for eCommerce success":1,"#Finally, you can access Syndigo’s approach in response to COVID-19, published back in March of this year. Syndigo’s management team chose an early-response methodology to protect our clients’ ability to manage their businesses during the outbreak, and as of this date are continuing at full capacity.":1,"#In order for us to get our certification, we were required to formalize our practices relating to personal data. This includes listing what information we collect, why we collect it, how we use it, and who we share it with. We’ve also worked hard to ensure that all our service providers who handle personal data on our behalf live up to the same data protection standards that we do (and we’ve entered contracts with them that require as much). Finally, we have updated our Privacy Policy to contain all of this information in addition to information about the Privacy Shield program, dispute resolution, and how to contact us.":1,"#What is the VeraSafe Privacy Program?":1,"#What is the Privacy Shield?":1,"#We will re-certify annually with the Privacy Program, which keeps us focused on our data protection practices.":1,"#What does that mean? Let’s talk a little bit about these efforts.":1,"#Privacy Shield is a framework for securely transferring personal data between the United States and the European Union for commercial reasons. For example, if a European user logs into our CXH platform, information like their username and account information that is sent to us for processing is now protected under the Privacy Shield framework.":1,"#Control and improve your product detail pages at <a ljsid-1=\"\">Cora </a>to deliver the ultimate experience for customers. Tell your brand story and grow sales with captivating content and accurate product data.":1,"#But the reality is far more complex. A brand is also built by what the customer experiences when buying and using their products—including, prominently, all the information, resources, and media developed to describe and promote them.":1,"#It’s easy to put the idea of brand into a narrow channel defined by more obvious channels: the company name, its values, colors and styles, logos, and so on.":1,"#As new data from <a ljsid-1=\"\"><em ljsid-1-0=\"\">The State of Product Content 2023</em></a> show, there’s a major component of the brand that often goes overlooked—product content, the assets and information that describe and present your product online. Organizations aiming to maintain an appealing brand that stands out from the crowd and engages customers should pay careful attention to ensure this critical pillar is not overlooked.":1,"#A brand that prioritizes having lots of information and in-depth resources available for its products is considered more trustworthy, transparent, and customer-focused.":1,"#The people working on a company’s product content might not always realize the true scope and influence of the work they do, whether it’s meticulously documenting ingredients for a nutrition label or writing descriptions for online PDPs. The impact of this critically important work extends far beyond its initial tactical purpose and has a lasting impact on how your brand performs in the marketplace.":1,"#So Much More Than a Logo":1,"#Your brand is one of your company’s most important assets. It differentiates you from the competition, connects emotionally with customers, and defines your mission as an organization. That’s why it’s important to support it on all fronts— not just in the traditional channels associated with your brand.":1,"#According to the research, the availability and quality of product data has an immediate and substantial impact on how your customers think about your brand. The report indicates <strong ljsid-1=\"\">at least 62% of consumers will think less of your brand if your products are not represented completely and accurately online.</strong>":1,"#FOOD SERVICE SOLUTIONS":1,"#“The partnership is a testament to our commitment to delivering exceptional customer experiences,” said <a ljsid-1=\"\">Rob Belcore</a>, CCO, and Co-Founder, of RSA America. “Our customer-centric approach revolves around the pursuit of attracting new customers, encouraging loyalty, and harnessing data effectively. <strong ljsid-3=\"\">Together, we will unlock new dimensions of potential, driving incremental sales and customer satisfaction to unprecedented heights</strong>.”":1,"#“We are delighted to unveil our dynamic collaboration with Syndigo,” said <a ljsid-1=\"\">Ravi Achanta</a>, CEO of RSA America. “This strategic partnership will revolutionize the grocery shopping experience by ensuring seamless content distribution throughout the ecosystem. Our anticipation knows no bounds as we embark on this journey hand in hand with Syndigo, working harmoniously to empower independent grocers in extracting unparalleled value from their data.”":1,"#RSA America announced an alliance with Syndigo, a leading provider of product content information management and syndication solutions.":1,"#Founded in 2014, RSA America has emerged as a leading provider of revolutionary retail technology, offering a unified solution tailored for independent grocers and brands. With a strong presence across 38+ US states and serving over 1,200 + storefronts, RSA empowers grocers to compete with the Mega-Chains.":1,"#With this partnership, RSA and Syndigo will enhance and expand RSA customers’ interaction with brands. By combining RSA’s innovative technology solutions with Syndigo’s powerful product content syndication and management platform, customers will enjoy a seamless and consistent experience across all channels.":1,"#The core of RSA’s success resides in its cutting-edge enterprise technology, fueled by real-time data powered by AI/ML technologies. Our system entrusts the seamless implementation of a dynamic loyalty reward program, growing the shopper base and driving substantial bottom-line growth. For more information about RSA America and its game-changing solutions, please visit <a ljsid-1=\"\">www.rsaamerica.com</a>":1,"#<strong ljsid-0=\"\">CHICAGO, </strong>July 31, 2023 <strong ljsid-2=\"\">— </strong>RSA America, a leading digital transformation and innovative retail technology partner for independent grocers, has recently announced an alliance with Syndigo, a leading provider of product content information management and syndication solutions. This exciting collaboration aims to offer RSA customers a consistent, unified product experience, revolutionizing how customers interact with brands. RSA has been a trusted partner for many grocers and brands, providing value for shoppers by making grocery shopping and savings effortless and more accessible at multiple touchpoints.":1,"#About RSA America":1,"#“We are excited to add RSA America to our growing global portfolio of brands and retailers,” said <a ljsid-1=\"\">Justin Anovick</a>, Syndigo’s Chief Product Officer. “As the only cloud-native platform that is purpose-built for mastering the end-to-end product experience, we look forward to helping RSA’s clients maximize their omnichannel solutions and accelerate commerce.”":1,"#ECommerce return has now been an integral part of the entire ecosystem for brands and retailers, holding equal significance as the initial stages of the process. For businesses, it’s essential to have a shift in mindset to refine the processes year over year and create a full-circle, holistic experience for shoppers.":1,"#And of course, customers love Enhanced Content because it improves their experience. More information, more context, and more options make shoppers feel empowered, engaged and educated. It emboldens purchase decisions and reduces confusion that leads to bad reviews and product returns.":1,"#Top retailers love Enhanced Content because it helps them drive more traffic to their sites and differentiate themselves from their competitors by creating a customized shopping experience. Including unique content types and layouts lets them curate an iconic, memorable journey for their customers that stands out from the competition.":1,"#Everything Suppliers and Retailers Need to Know":1,"#Get the ebook: Enhanced Content for the Win!":1,"#There’s no need to belabor the point.":1,"#In the US and around the world, organizations no longer have the luxury of maintaining business as usual. Today, all businesses (essential or otherwise) must communicate their product benefits and their company values to a marketplace that’s more isolated and fragmented than ever.":1,"#We’ve all been made painfully aware of the “unprecedented” environment we are in, where all companies are there to “support” their consumer base in these “trying times”. And we all know that business must continue (or re-open soon).":1,"#A collection of best practices for Optimized content images":1,"#So how can suppliers take their product presentation to the next level?":1,"#How Syndigo can support suppliers with content creation services":1,"#Real success story from <strong ljsid-1=\"\">Aviko</strong>":1,"#How Syndigo supports scalable, high-impact content delivery":1,"#How Transgourmet integrates it across web and app":1,"#What Enhanced Content is and why it matters":1,"#Contact us to learn how this partnership can help you reach new heights in the global marketplace.":1,"#Unlock Global Growth with Syndigo and Productsup":1,"#Conversion rates increase an average of 39% on product pages with enhanced content!":1,"#Include beyond-label enhanced product descriptions and branded rich media on Best Buy to build engagement and double-digit online sales lifts.":1,"#Access these valuable insights":1,"#Fortunately, Syndigo has been working with Walmart, and we can be your advantage to ensuring proper content submission. Recently, Walmart developed their <a ljsid-1=\"\">Connected Content Partner</a> program as a way to ensure all solution providers submit their content in the proper format. Syndigo is the <strong ljsid-3=\"\">only</strong> service provider that has been approved across all three categories of Syndication, Enrichment and Enhanced Rich Media. This means we can help in content creation, enhancement, and syndication to Walmart (and other retailer recipients as well).":1,"#Walmart’s success in both eCommerce and in-store sales are well documented. In addition, their delivery and BOPIS services have also grown. It’s clear that one path to supplier growth is to work with Walmart.":1,"#Now is the time for 2020 planning. Make sure your content is complete for submitting to Walmart. And please check out Syndigo’s resources for learning more about developing winning content programs.":1,"#Finally, we can ensure your supply chain and warehouse data complies with <a ljsid-1=\"\">GDSN</a> specifications. In addition to being a Connected Content Partner, Syndigo is also a GS1-certified data pool for GDSN.":1,"#Next, Enhanced content is what drives conversions – as much as 36% greater than Core content alone. <a ljsid-1=\"\">Enhanced content</a> helps to engage shoppers and strengthen your value message through more interactive displays, including videos,":1,"#Here are a few ways we can help. First, your <a ljsid-1=\"\">Core content</a> is critical for delivering brand consistency across in-store and eCommerce platforms, enabling an omni-commerce experience to drive sales and supply chain efficiency. Whether it’s product descriptions, weights and measures or ingredients and wellness information, Syndigo delivers Core content in retailer-required formats to the largest global trading network.":1,"#However, the combination of in-store and online requirements for product content can present a complex challenge for suppliers. Walmart provides specific requirements for syndicating product information, and compliance is critical in order to be listed prominently.":1,"#Click to read this handy tip sheet: Five ways to drive sales on Walmart.com":1,"#Ever since the pandemic, returning has become a new norm for shoppers. Businesses have been quick to adapt, continually enhancing the convenience of the return process. Shoppers can now make online purchases and easily return them in-store or arrange for couriers to pick up products directly from their homes. This shift has progressed to the point where <a ljsid-1=\"\">many customers buy with an explicit plan to immediately return some or all of their items.</a>":1,"#Today’s shoppers are focusing on a comprehensive approach to wellness, and healthy food choices as a variable in that equation are growing in importance. In addition to the information already available, shoppers are looking for deeper <a ljsid-1=\"\">nutritional information</a> that goes beyond what’s provided on the product label.":1,"#Syndigo OpenAI Connect":1,"#Access to ETIM classification models (ETIM 8.0, ETIM 9.0 and ETIM 10.0 coming soon).":1,"#Syndigo Product Experience Cloud":1,"#With an increase in online spending during COVID-19, this metric helps provide clear evidence and attribution of the returns for your business from your marketing investment. Our <a ljsid-1=\"\">eCommerce Analytics</a> can provide many clear insights including incremental lift, to help you better understand what your consumers want and how you can reach them more effectively.":1,"#In recent months, there has been as much as 400% increases in visitors who engaged with Enhanced Content. Our clients see a lift of 90% on average in conversions when shoppers engage with Syndigo’s <a ljsid-1=\"\">Enhanced Content</a>.":1,"#74% said syndication is the most important feature in a modern PIM for their business.":1,"#Recently we had the pleasure of surveying several of our clients who shared some valuable insights around eCommerce trends affecting their personal and business decisions in this fast-changing environment.":1,"#Most PIM systems aren’t designed for today’s fast-moving retail market and are more focused on the input aspects of product content. They can be complex systems that require months and years to fully implement.":1,"#57% said their biggest obstacle in increasing the value from their PIM is attributed to the effort involved in managing content.":1,"#Or they lack audit capabilities to identify whether the product content has gone live in retailer systems. This creates added complexity, and it’s up to the supplier’s Content, eCommerce, and Supply Chain managers to manage.":1,"#The ability to syndicate product data to retailer partners depends on the level of retailer engagement you may be able to cultivate. For a modern <a ljsid-1=\"\">PIM</a> to be a successful business solution, it also must be integrated into a syndication network. A <a ljsid-3=\"\">PIM</a> with little to no syndication capabilities is not a successful solution.":1,"#Many businesses have embraced 3D/AR technology to showcase their products in action – whether it’s trying them on, visualizing them in a customer’s living space, or comparing them to real-life objects. And by adopting that, they have seen the return rate reduced by <a ljsid-1=\"\">5%</a>.":1,"#Many businesses do not have a sustainable reverse logistics system (the return process of an order, the process of moving the product from the customer to the point of origin.) in place, so they would have to buy extra storage space for the returned goods. Research indicates that as much as <a ljsid-1=\"\">21%</a> of a company’s logistics budget has been spent on inventory carrying, revealing the challenges posed by inadequate return processes in place.":1,"#Shopping in-store has a notably lower return rate compared to shopping online. The tangible interaction with products empowers shoppers to make more informed decisions before purchasing. That’s why it’s essential for eCommerce businesses to mimic the in-store experience by making the product content closely resemble reality.":1,"#<a ljsid-0=\"\">www.gs1uk.org</a> / @gs1uk":1,"#Mark Chesney":1,"#alexander.cox@gs1uk.org":1,"#Mark.chesney@syndigo.com":1,"#Integrating core technologies was a bit higher priority for Latin America respondents (59%) than either North America (52%) or EMEA (49%). LatAm executives rated significantly higher than EMEA, however, on the question of modernizing their core technologies, such as PIM, DAM, and CMS. Where the global average was 48%, North America (51%) and LatAm (56%) rated much higher than EMEA executives, who only listed modernizing core technologies as key to their business objectives 36% of the time.":1,"#Digital marketers recognize that more is needed than just the data in order to execute their content programs online. How these internal and external requirements interact with one another will also likely differ across organizations. However, there is strong consistency regionally in most of the questions around the eCommerce actions required to achieve business success. Here are a few outliers:":1,"#In the Syndigo/Forrester Consulting study, more than half of respondents (54%) recognized the value in improving their product content quality. However, their needs go far beyond simply improving product content. In fact, 52% of executives acknowledged their need to do a better job at understanding what their customer partners needed in terms of product information. Given the expansion of online purchasing, and the strength of selling platforms including Amazon, Best Buy, Costco, Target, Walmart, and food / beverage retailers like Albertsons or Winn Dixie, the need to format product information to a recipient’s standard is critical.":1,"#Although product content is often the thing that is immediately highlighted for improvement when it comes to eCommerce performance, there is also a strong desire by marketers to build out the systems, expertise and people responsible for managing the information and executing on the results. By working externally – to ensure product information is distributed accurately and optimized for shoppers – businesses can strengthen their eCommerce sales.":1,"#A majority (53%) also saw the need to integrate their own core technologies better to achieve their goals. Clearly, as far as the industry has come in a short time, there is a need to grow even further.":1,"#Improving the customer experience – including better content quality and management – are top priorities on the list for eCommerce executives looking to drive their business forward.":1,"#Focus on Internal and External Improvements":1,"#Today’s consumer is conditioned to seek out <a ljsid-1=\"\">enhanced content and rich media</a> that helps them along their path to purchase. This means that product content continues to be a huge component for digital experience success. With it, shoppers can discover new and differentiated products, compare with other items, engage in ways that help them to envision the need it fills, and finally, purchase.":1,"#Interestingly, executives in the EMEA region did rate people-based skills higher than global or regional segments. For example, the idea of upskilling internal talent or partnering with an external expert ranked higher in EMEA (43%) compared to North America (31%) and LatAm (35%). Additionally, the EMEA rated improving cross-functional communications and team building as a more important attribute (42%) than either North America (33%) or LatAm, where only 25% rated this as an important element.":1,"#The customer experience is based on great product information as well as a platform and processes for managing it all.":1,"#The Customer Experience Goes Beyond Product Content":1,"#<strong ljsid-0=\"\">2. Leverage wellness insights to focus resources — </strong>Retailer margins are always tight. It is sometimes difficult to choose where to focus resources to make the most impact. By using Syndigo’s wellness capabilities, you can understand your overall product catalog and where to invest in more popular wellness items. By leveraging these catalog insights, you focus your resources and systematically enrich your product content where most beneficial.":1,"#<strong ljsid-0=\"\">1. Personalize the customer experience — </strong>Retailers can power greater consumer connections using enhanced wellness attributes. Shoppers today are looking to get more specific in understanding what is in the food they buy. By leveraging an omni-commerce strategy to personalize shopper interactions in-store, online across any device, and throughout all marketing efforts, retailers can drive sales by delivering transparency into deeper wellness attributes. For example, personalizing product discovery by recommending products online that fit a shopper’s specified wellness preferences can tie to in-store shelf tags highlighting healthy products. This type of personalization also drives loyalty – as many as one in three shoppers will switch online retail vendors when personalized offers were made.":1,"#There are many additional ways that using wellness attributes can help retailers as well; for example, identifying the percentages of product assortment that meets certain wellness claims to adjust product mix; using shelf tags in store to call out wellness attributes on the shelf; or by promoting products with wellness characteristics in weekly circulars or in store.":1,"#3 Ways Brands Can Use Health & Wellness Claims to Drive Their Business":1,"#<strong ljsid-0=\"\">3. Increase basket size and loyalty to drive sales — </strong>When your shopper uses nutrition-based filters in planning their trip, the average basket size increases by 11%. Sales of foods in special diet categories have grown by more than 50% since 2014*, and retailers can tap into this demand by giving shoppers the nutrition filters and sorting capabilities they seek. With Syndigo wellness attributes, you can meet the shopper’s need online and in real time.":1,"#3 Ways Retailers Can Use Health & Wellness Claims to Drive Their Business":1,"#Here are three ways that retailers can use Syndigo’s wellness capabilities to benefit their business:":1,"#Cart Value":1,"#<strong ljsid-0=\"\">Impact and Value:</strong> Understand the dollar value Enhanced Content is adding to your site in the form of products added to cart and conversion rate increases.":1,"#ECommerce leaders have come to expect meticulous tracking and reporting capabilities across their sites. They want to know exactly what’s happening at every at every step of their customer journey. Every product, page, piece of content and message can be measured and optimized for better results.":1,"#The total dollar value of items with Enhanced Content on their PDP that is added to carts. Combined with impressions and interaction rate, this figure can give you a close estimate of the impact and ROI Enhanced Content is having on your eCommerce store.":1,"#<strong ljsid-0=\"\">Solution Scope:</strong> Get insights into what kinds of Enhanced Content gets viewed and interacted with the most to understand what works best for your audience.":1,"#Fortunately, it’s more than possible for retailers who have <a ljsid-1=\"\">enabled Enhanced Content</a> to monitor which vendors are using the capability and how effective it is. Syndigo’s suite of Enhanced Content analytics gives granular insights into Enhanced Content adoption, impact and ROI.":1,"#The Most Important Enhanced Content Metrics for Retailers":1,"#Benefits of Enhanced Content Insights":1,"#There’s no shortage of valuable analytics retailers can use to get the most out of Enhanced Content. Here’s a few you should definitely make a point to keep an eye on that are easily accessible within the Syndigo platform.":1,"#Enhanced Content Analytics for Retailers":1,"#Enhanced Content Utilization":1,"#<strong ljsid-0=\"\">Value of Service:</strong> Understand which brands and suppliers have rich media and Enhanced Content throughout your site via a comprehensive audit PDPs.":1,"#The proportion of unique visitors that interact with the Enhanced Content on your site, such as scrolling through an image gallery or zooming into a hotspot. This shows how effective and compelling your Enhanced Content is at drawing engagement, and which kinds of content are most effective for your store and audience.":1,"#This report identifies all the brands and suppliers on your site that are using your Enhanced Content capabilities, and which product pages they’re using it on. This is great for tracking Enhanced Content adoption on your site and identifying which suppliers are doing the best job in improving your customer experience. Incorporate into <a ljsid-1=\"\">VendorSCOR</a> to come up with a custom grading scale of content quality you can send to suppliers.":1,"#Interaction Rate":1,"#Dr. Martin Gliesche emphasizes: “Companies need consistent product presentations that convince customers at all touchpoints, both nationally and internationally. But without a standardized data foundation, as provided by ETIM, the content will always be inaccurate. By combining our advanced modular PXM solutions with the ETIM standards, we are creating a solid foundation that makes it possible to seamlessly transform accurate product data into compelling customer experiences.”":1,"#Another advantage of Syndigo’s technology is the ability to make the entire product data management seamless – for a consistent product experience. From data collection and publication to analysis, these end-to-end processes are based on Syndigo’s cloud-native architecture. This supports scalability, global accessibility and security, which significantly optimizes operating costs. This allows customers to flexibly and quickly adapt their business processes to new market requirements and technological developments – for example, when expanding. Misunderstandings and errors in product communication, which are often associated with different classification systems, are minimized. The harmonization of data standards with ETIM allows Syndigo customers to tap into new markets or industries more efficiently and to strengthen their (inter)national trade relations.":1,"#How to succeed in expansion":1,"#Integrated BMEcat XML export based on the ETIM-BMEcat guideline V5-0.":1,"#Localization and adaptation to country-specific regulations.":1,"#Support for multiple versions of ETIM classification.":1,"#Benefits:":1,"#Simplification of the integration process for rapid implementation without disruption.":1,"#Continuous updates and adaptations to the latest ETIM versions.":1,"#Seamless integration of ETIM and BMEcat standards into product data management workflows.":1,"#Core features:":1,"#<strong ljsid-0=\"\">Objective:</strong> Optimizing the PXM solution according to the ETIM standard to improve product data quality through precise, standardized classification of product information (<a ljsid-2=\"\">PIM</a>), master data (<a ljsid-4=\"\">MDM</a>) and enriched content.":1,"#ETIM-based management app from Syndigo":1,"#Integration of ETIM standards into Syndigo’s solutions":1,"#“Our membership in ETIM Deutschland e.V. reflects our commitment to meeting our customers’ needs by continuously expanding our range of services. This way, we help companies not only in Germany or Europe, but worldwide, to manage their product data more efficiently and meet global trade requirements,” explains Dr. Martin Gliesche, Head of Sales DACH at Syndigo.":1,"#The integration of ETIM standards enables Syndigo to classify product data accurately and efficiently: This enables companies to launch their products faster in new markets because they do not have to customize product information for each market. This saves time and resources that would normally be needed to adapt product data to different market standards. The clear and consistent presentation of product features also increases customer trust and satisfaction because customers can rely on the accuracy of the product descriptions.":1,"#By supporting ETIM standards, Syndigo helps its customers provide consistent and accurate product information, simplifying and harmonizing data exchange and communication between industry and trade. This leaves more time for sales and thus for revenue generation. The data formats standardized by ETIM standards actively promote interoperability and data consistency. ETIM makes it easier to comply with international standards and regulations, especially for companies that operate in several markets or want to expand internationally.":1,"#Strategic decision with foresight":1,"#Syndigo joins ETIM Deutschland e.V. | Syndigo":1,"#Discover how the strategic partnership between Syndigo and Productsup can revolutionize your product experience management. By combining Syndigo’s AI-native platform with Productsup’s global commerce network, this collaboration empowers brands and retailers to seamlessly scale product content across international markets, enhance ad performance, and accelerate growth.":1,"#Create an immersive online product experience for your consumers, seamlessly integrated into Cora’s digital platforms. Include video demos, lifestyle images, comparison charts, product manuals, user-generated content and other interactive product content.":1,"#More and more companies have prioritized data analytics, according to a study by Forbes Insights and EY, <a ljsid-1=\"\">67% of companies believe data analytics is key</a> for their business performance. Data is the foundation for companies to make informed decisions, target the right audiences, and fine-tuning product offerings and marketing strategies.":1,"#The Power of Data in ECommerce.":1,"#In this blog, we’ll dive into how <a ljsid-1=\"\">Syndigo’s add-on reports</a> can be the final push you’ll need in your eCommerce take-off plan, unlocking the power of data to help you rise above the competition.":1,"#However, while <a ljsid-1=\"\">Out-of-Stock Report</a>, <a ljsid-3=\"\">Content Health Report</a>, and other standard data analytics are valuable for point-in-time assessments of product information, there is often a need for additional understanding of customer behavior or more proactive insights into competitors or third-party partner behavior. Tapping into the added insights provided by advanced eCommerce analytics is the perfect way to fill the gap.":1,"#Today’s marketers must embrace a unified approach that addresses eCommerce sales as well as from traditional brick-and-mortar stores. According to a recent Statista report, global eCommerce sales are expected to reach <a ljsid-1=\"\">$6.4 trillion by 2024</a>, with the growth elevated to a new height, and so will competition. For brands and retailers to win over consumers and gain a competitive edge, now is the time to equip yourself with not only intuition, but also concrete insights to drive decisions.":1,"#ECOMMERCE ANALYTICS":1,"#Learn more about our eCommerce Analytics solutions":1,"#74% said they are trying to recreate in-store shopping experiences online.":1,"#Our robust reporting capabilities answer important questions like “Is my content performing as well as it should?” or “Did my search rank go down?”":1,"#Driving Sales with eCommerce Analytics":1,"#This is the perfect opportunity for you to capitalize on accurate, complete meaningful review content from consumers.":1,"#Creating Engaging Shopping Experiences":1,"#By using incremental lift, you can also calculate incremental revenue, which tells you exactly how much additional revenue is attributable because of incremental lift.":1,"#Enhanced Content tells engaging product stories that translate into best-in-class shopper experiences and checkouts. Since the advent of COVID-19, enhanced content – video, image galleries, comparison charts – has seen a dramatic uptick.":1,"#75% said the impact of content changes on sales lift is the most critical analytic to measure for the future.":1,"#Enhanced Content helps shoppers engage with products online when they are less inclined to physically touch them or be in close proximity of in-store shoppers.":1,"#One example is to think about how low inventory levels are forcing shoppers to buy different products and seek validation accordingly from ratings and reviews.":1,"#GUIDE: Truth in Syndication":1},"version":32925}]