[{"_id":"project-settings","settings":{"translateMetaTags":true,"translateAriaLabels":true,"translateTitle":true,"showWidget":true,"isFeedbackEnabled":false,"fv":1,"customWidget":{"theme":"custom","font":"rgb(41,43,46)","header":"rgb(239,244,249)","background":"rgb(255,255,255)","position":"right","positionVertical":"top","border":"rgb(51,234,24)","borderRequired":false,"widgetCompact":true,"isWidgetPositionRelative":false},"widgetLanguages":[{"code":"fr","name":"Français"},{"code":"de","name":"German"},{"code":"en","name":"English"}],"activeLanguages":{"fr":"Français","de":"Deutsch","pl":"Polski","en":"English"},"enabledLanguages":["de","en","fr","pl"],"debugInfo":false,"displayBranding":false,"displayBrandingName":false,"localizeImages":false,"localizeUrls":false,"localizeImagesLimit":false,"localizeUrlsLimit":false,"localizeAudio":false,"localizeAudioLimit":false,"localizeDates":false,"disabledPages":["/blog/syndigo\\-1worldsync\\-modern\\-commerce(/|$)","/what\\-is\\-pim(/|$)","/what\\-is\\-product\\-experience\\-management(/|$)","/dicks\\-sporting\\-goods\\-sponsored\\-program","/glossary(/|$)","/marketing\\-request(/|$)","/sun/training(/|$)","/sun/documentation(/|$)","/sun/community(/|$)","/sun(/|$)","/legal(/|$)","/legal/terms\\-of\\-use(/|$)","/legal/privacy\\-policy(/|$)","/legal/cookie\\-notice(/|$)","/security\\-and\\-reliability","/security\\-and\\-reliability(/|$)","/syndigo\\-mdm\\-pim\\-privacy\\-notice","/syndigo\\-mdm\\-pim\\-privacy\\-notice(/|$)","/dell(/|$)","/pacific\\-coast\\-lighting(/|$)","/pacific\\-coast\\-lighting","/events/partner\\-kickoff\\-americas(/|$)","/events/partner\\-kickoff\\-europe(/|$)","/blog/mdm\\-dynamic\\-data\\-governance(/|$)","/success\\-stories/dude\\-wipes(/|$)","^/kroger\\-sponsored\\-program/$(/?|$)","/1worldsync/syndigo\\-1worldsync\\-integration\\-faq(/|$)"],"regexPhrases":[],"allowComplexCssSelectors":false,"blockedClasses":false,"blockedIds":false,"phraseDetection":true,"customDomainSettings":[],"seoSetting":[{"language":"fr","url":"syndigo.com/fr/"},{"language":"de","url":"syndigo.com/de/"},{"language":"pl","url":"syndigo.com/pl/"},{"language":"en","url":"syndigo.com/"}],"translateSource":true,"overage":false,"detectPhraseFromAllLanguage":false,"googleAnalytics":true,"mixpanel":false,"heap":false,"disableDateLocalization":false,"ignoreCurrencyInTranslation":false,"blockedComplexSelectors":[]},"version":36063},{"_id":"en","source":"en","pluralFn":"return n != 1 ? 1 : 0;","pluralForm":2,"dictionary":{},"version":36063},{"_id":"outdated","outdated":{"#In his presentation, B. Braun demonstrates how Syndigo’s new priint app, as an interface to priint:cloud, enables data-driven product publications – both on demand and pre-generated, from a business and technical perspective.":1,"#<a ljsid-0=\"\">Kontaktieren Sie uns</a> to learn more about how Syndigo PIM gives you the competitive edge to succeed.":1,"#REQUEST A COPY OF THE <strong ljsid-1=\"\">LIVRE BLANC</strong>":1,"#Like the trusted sheriff keeping the town in order, PIM is a familiar term on everyone’s lips. But now, PXM (Product Experience Management) is the new kid on the block, riding into town with a fresh approach to elevate product experiences and make your customer journeys as personal and engaging as a tailor-made cowboy hat. While global brands like <a ljsid-1=\"\">Unilever</a> und <a ljsid-3=\"\">L’Occitane</a> have long relied on PIM to streamline their product management, businesses are now exploring PXM to get an edge in their commercial operations and add that extra spark to the shopping experience. We’re here to help you decide which cowboy you want in your posse.":1,"#Ultimately, the right solution for your business is one that not only meets your current needs but also supports your long-term vision. The experts at Syndigo can help you understand your requirements, understand your current capabilities, and help you choose between a PIM and a PXM. By carefully evaluating your requirements, considering the importance of syndication and feedback, and ensuring seamless integration with your tech stack, you can make an informed decision that drives growth and enhances customer satisfaction. <a ljsid-1=\"\">Kontaktieren Sie uns</a> to learn more about how you can best equip yourself for a successful commercial future.":1,"#<strong ljsid-0=\"\">Practical Insights & Next Steps:</strong> Customer case studies, concrete use cases, and clear actions for achieving rapid, measurable impact.":1,"#And it’s no wonder: E":1,"#nhanced Content has been shown to increase conversion rates by 90%,":1,"#Get to know our versatile solutions by joining our exclusive session hosted in partnership with Advellence and our joint customer B.Braun.":1,"#Our <a ljsid-1=\"\">Gestion des données de référence (MDM)</a> solution is an essential tool for organizations that need help effectively managing their sustainability data. Syndigo MDM provides a centralized platform that consolidates all sustainability-related data, ensuring consistency and accuracy across the entire organization. By offering a unified hub, it eliminates the silos that often lead to data discrepancies and inefficiencies, while streamlining the collection and integration of sustainability data from various sources. Whether the data comes from suppliers, internal operations, or external monitoring tools, it simplifies the process through automation, reducing manual effort and minimizing the risk of errors associated with manual data entry.":1,"#A <a ljsid-1=\"\">GS1 Firmenpräfix</a> allows businesses to get multiple barcodes at a single time, as well as identify locations, mixed cases, create coupons, and create higher levels of packaging like a case or pallet.":1,"#Choose a <a ljsid-1=\"\">GS1 US GTIN</a> or a <a ljsid-3=\"\">GS1 Firmenpräfix</a> based on your product line growth.":1,"#For more than 50 years, OBI GmbH & Co. Deutschland KG<strong ljsid-1=\"\"> </strong>(OBI) has been an iconic part of the international “Do it Yourself” (DIY) landscape, helping customers create a more beautiful home. As a friendly, family-oriented retailer, they support home improvement projects ranging from garden design and bathroom planning to repairs, tool selection, and year-round flowering plants. They operate in 644 locations (with 348 stores in Germany) and employ 40,000 people across 10 countries. The company generated €8.2 billion in revenue in 2024 (€4.2 billion from Germany) and enjoys 93% brand recognition in Germany.":1,"#Go beyond basic product descriptions with <a ljsid-1=\"\">Contenu enrichi</a>. You can include more information for consumers about product lifecycle, environmental impact, sourcing, and compliance with global sustainability standards. By providing this comprehensive content, organizations can tell their complete sustainability story with confidence and authority. This detailed approach enables businesses to differentiate themselves in an increasingly eco-conscious marketplace where consumers expect unprecedented levels of transparency about the products they purchase, making enhanced sustainability content not just a nice-to-have, but a competitive necessity.":1,"#simply by including it on a product page":1,"#Sales growth driven by improved content management":1,"#Enhanced Content doesn’t just “happen.” It needs input and coordination from vendors and suppliers to provide great content. But it also requires retailers to enable Enhanced Content on their site in the first place and provide the technical capabilities to host and submit this kind of information and assets. Syndigo makes enabling Enhanced Content on your eCommerce platform intuitive and effortless:":1,"#Data-Driven Climate Consciousness: Bridging Business and Consumer Needs":1,"#Drive Your Sustainability with MDM: Be Ready When It’s Needed":1,"#Are You Ready for the Digital Product Passport?":1,"#Imagine what that kind of impact could do for your revenue goals!":1,"#Profile Details":1,"#Because the era of simple PIM is over — welcome to AI-driven, end-to-end Product Experience Management with Syndigo.":1,"#Book a meeting / demo with one of our experts…":1,"#Boost conversion with authentic user reviews":1,"#Create richer, trusted product content":1,"#Visit our booth to experience live demos of our most innovative solutions and engage with our experts on how Syndigo can help you:":1,"#The era of simple PIM is over. Product Experience Management (PXM) now integrates User Generated Content (UGC) as a central element of the shopping experience. With the acquisition of 1WorldSync, Syndigo combines the power of PIM and PowerReviews to enable brands and retailers to create rich, reliable, and engaging product experiences. Discover how leaders such as L’Oréal, Skechers, and Samsung are using PIM + UGC to build trust, boost conversion, and increase average order value.":1,"#PXM & UGC: Transforming product data and customer reviews into e-commerce growth":1,"#JOIN THE CONFERENCE":1,"#Join the Syndigo France team and discover how AI-powered Product Experience Management (PXM) is reshaping the future retail. Our PX Cloud platform uniquely unites PIM, MDM, Syndication, and UGC (PowerReviews) to deliver end-to-end product data excellence – from creation to syndication, from brand to shelf.":1,"#Reinvent Product Experiences with AI at Tech for Retail 2025":1,"#Direct access to the expertise that already powers leaders like L’Oréal, Skechers, and Samsung.":1,"#Actionable insights to accelerate your omnichannel growth.":1,"#A clear vision of how AI and connected data are transforming digital commerce.":1,"#What you will take away:":1,"#Our 30-minute conference: PXM & UGC: Transforming product data and customer reviews into e-commerce growth (time and room to be confirmed)":1,"#Immersive live demos of our PX Cloud platform – uniting PIM, MDM; Syndication, and UGC (PowerReviews)":1,"#At Tech for Retail 2025, the Syndigo booth will be an innovation hub, where AI, data mastery, and customer voice converge to redefine how brands and retailers manage, enrich, and syndicate product content.":1,"#Because we don’t just follow retail trends: we shape the future of product experience.":1,"#Visit us at Booth No: B129":1,"#Maintaining compliance with constantly changing global regulations was essential to record and track.":1,"#Mobile is crucial to their digital strategy.":1,"#Engaging Consumers Everywhere":1,"#What’s the new normal for commerce? And what can you do to thrive in 2021 and beyond?":1,"#In light of the pandemic and consumers spending more time shopping on their phones, mobile retail commerce grew 31.5% in 2020 and is expected to increase by another 28.8% this year <em ljsid-1=\"\">(ROI Revolution)</em>.":1,"#Here are a few findings and practical steps you can take today to future-proof your business.":1,"#Recently we had the pleasure of surveying several of our clients who shared some valuable insights around eCommerce trends shaping retail and eCommerce.":1,"#Source: AMVO, 2022":1,"#<strong ljsid-0=\"\">Konformität</strong>: DPPs can help companies comply with sustainability reporting regulations and standards, such as the Global Reporting Initiative (GRI) and the Sustainability Accounting Standards Board (SASB)":1,"#Watch our on-demand webinar, to kick off the year with important highlights and insights on how you can make the most of your product data and content to deliver even better performance this year.":1,"#The battle for shopper attention is constant. With so many options and channels, the consumer now has more control than ever! To succeed, brands and retailers must ensure they are winning at every shelf—not just online, not just in-store.":1,"#Data Quality Converts Browsers Into Buyers":1,"#Disparities between ecomm, space management, advertising, and other needs can lead to damaging consumer experiences":1,"#It automatically adapts to different display sizes and provides pre-determined imagery based on the screen size and layout. With personalized assets for device size, your content won’t go unnoticed or get distorted.":1,"#Having good data quality is challenging for many reasons:":1,"#Poor information, whether it’s out of date, incomplete, or just wrong, can cause negative impacts to ripple throughout a system. Without quality data at the beginning, it is extremely time consuming and costly to manage later in the business process.":1,"#With mobile devices continuing to grow as a primary browsing device, it’s no longer enough to have a static website design that only looks good on a computer screen. Not to mention: you must also consider tablets, laptops with secondary screens, and different smartphone models when coming up with a design.":1,"#Product Content requirements change quickly and often":1,"#Device Targeting gives you the ability to host multiple assets that convey the same message, tailored to the consumer’s browsing device. This complimentary feature is an adaptive design technique that works for any in-line content such as feature sets and image widgets.":1,"#Many struggle with inconsistent quality in their product data.":1,"#1. Collaboration":1,"#CASE STUDIES":1,"#Here are just a few tidbits:":1,"#“The partnership is a testament to our commitment to delivering exceptional customer experiences,” said <a ljsid-1=\"\">Rob Belcore</a>, CCO, and Co-Founder, of RSA America. “Our customer-centric approach revolves around the pursuit of attracting new customers, encouraging loyalty, and harnessing data effectively. <strong ljsid-3=\"\">Together, we will unlock new dimensions of potential, driving incremental sales and customer satisfaction to unprecedented heights</strong>.”":1,"#How to leverage PIM for more effective eCommerce sales":1,"#New templates and how they reduce the time to post and speed the time to decision":1,"#Tools & tips to deliver more sales on every Product Detail Page (PDP)":1,"#“We are delighted to unveil our dynamic collaboration with Syndigo,” said <a ljsid-1=\"\">Ravi Achanta</a>, CEO of RSA America. “This strategic partnership will revolutionize the grocery shopping experience by ensuring seamless content distribution throughout the ecosystem. Our anticipation knows no bounds as we embark on this journey hand in hand with Syndigo, working harmoniously to empower independent grocers in extracting unparalleled value from their data.”":1,"#RSA America announced an alliance with Syndigo, a leading provider of product content information management and syndication solutions.":1,"#New retailer tools and connections to operate more effectively—for both sides of the industry":1,"#Syndigo User Interface: What’s new (and improved!)":1,"#New tools to making online Brand Management easier":1,"#Founded in 2014, RSA America has emerged as a leading provider of revolutionary retail technology, offering a unified solution tailored for independent grocers and brands. With a strong presence across 38+ US states and serving over 1,200 + storefronts, RSA empowers grocers to compete with the Mega-Chains.":1,"#With this partnership, RSA and Syndigo will enhance and expand RSA customers’ interaction with brands. By combining RSA’s innovative technology solutions with Syndigo’s powerful product content syndication and management platform, customers will enjoy a seamless and consistent experience across all channels.":1,"#The core of RSA’s success resides in its cutting-edge enterprise technology, fueled by real-time data powered by AI/ML technologies. Our system entrusts the seamless implementation of a dynamic loyalty reward program, growing the shopper base and driving substantial bottom-line growth. For more information about RSA America and its game-changing solutions, please visit <a ljsid-1=\"\">www.rsaamerica.com</a>":1,"#About RSA America":1,"#“We are excited to add RSA America to our growing global portfolio of brands and retailers,” said <a ljsid-1=\"\">Justin Anovick</a>, Syndigo’s Chief Product Officer. “As the only cloud-native platform that is purpose-built for mastering the end-to-end product experience, we look forward to helping RSA’s clients maximize their omnichannel solutions and accelerate commerce.”":1,"#<a ljsid-0=\"\">www.gs1uk.org</a> / @gs1uk":1,"#Mark Chesney":1,"#alexander.cox@gs1uk.org":1,"#Mark.chesney@syndigo.com":1,"#This is why choosing the right content syndication partner is so important. The fact that Syndigo works closely with retailers as clients also ensures the best coordination of content for eCommerce sites.":1,"#Our Content Experience Hub ensures your content will be accepted based on industry and recipient-required data formats.":1,"#Syndication is not a “one size fits all” solution. With more and more ways for consumers to research products and make purchases than ever before, it can be difficult for suppliers to stay up to date with all the various retailer and industry specific requirements.":1,"#It is an ongoing challenge to manage and stay updated on ever-evolving recipient requirements.":1,"#Check out <a ljsid-1=\"\">our guide</a> on how to take charge of your data quality with some quick wins.":1,"#They must manage the multiple different requirements for each recipient partner. At times, a recipient wants to receive or display a supplier’s product data in a different way. For example, some retailers won’t accept special characters within product descriptions.":1,"#3. Integration":1,"#4. Validation":1,"#5. Syndication":1,"#Eleva tu Anaquel Digital: Desbloquea el Poder de la Analítica de Syndigo":1,"#Download PIM eBook":1,"#But the reality is far more complex. A brand is also built by what the customer experiences when buying and using their products—including, prominently, all the information, resources, and media developed to describe and promote them.":1,"#It’s easy to put the idea of brand into a narrow channel defined by more obvious channels: the company name, its values, colors and styles, logos, and so on.":1,"#One huge challenge for maintaining great product content that represents your brand is that sometimes you lose immediate control over it. Once you send content to a marketplace or retailer, it can feel like it’s ‘out of your hands.’":1,"#A brand that prioritizes having lots of information and in-depth resources available for its products is considered more trustworthy, transparent, and customer-focused.":1,"#Conquer the Digital Shelf with The Ultimate Guide to Digital Shelf Analytics":1,"#Monitoring and measuring":1,"#Once you’ve developed all the appropriate content, you need to keep it organized and readily available for use across your organization. According to the research, 22% of consumers recently saw inconsistent imagery and depictions of products across different channels, and 26% encountered conflicting or contradictory product information.":1,"#What Can Be Done to Protect Your Brand?":1,"#With content monitoring analytics, you can regain confidence that your product content is live on shelves in its most up to date, accurate form across your entire ecommerce ecosystem. This is the fastest, easiest way to look out for errors, identify inconsistencies, and ensure your content is representing your brand in the best light possible at all times.":1,"#Fundamental <a ljsid-1=\"\">Core Content and data</a> are a good start, but modern shoppers are increasingly expecting more sophisticated, engaging experiences. There’s a reason Enhanced Content, which includes features like side-by-side comparison charts, video clips, and interactive product tours, has been shown to increase conversion rates by an average of 39%.":1,"#The people working on a company’s product content might not always realize the true scope and influence of the work they do, whether it’s meticulously documenting ingredients for a nutrition label or writing descriptions for online PDPs. The impact of this critically important work extends far beyond its initial tactical purpose and has a lasting impact on how your brand performs in the marketplace.":1,"#PIM (Product Information Management) paired with DAM (Digital Asset Management) makes it easy to catalog and curate all your product content and keep it a clean, consistent ‘golden record’ for any need and ready for syndication to your retail partners.":1,"#The content your customers want":1,"#Management and delivery":1,"#The data indicate product content should be given as much consideration and priority as you put into preserving your brand identity and enforcing your messaging and style guide.":1,"#So Much More Than a Logo":1,"#The first part of the puzzle is to create comprehensive—and accurate—content.":1,"#Your brand is one of your company’s most important assets. It differentiates you from the competition, connects emotionally with customers, and defines your mission as an organization. That’s why it’s important to support it on all fronts— not just in the traditional channels associated with your brand.":1,"#According to the research, the availability and quality of product data has an immediate and substantial impact on how your customers think about your brand. The report indicates <strong ljsid-1=\"\">at least 62% of consumers will think less of your brand if your products are not represented completely and accurately online.</strong>":1,"#Other Innovations":1,"#OpenAI Connect and Syndigo GEO for Product Experience Integration to ChatGPT and Agentic Commerce Readiness":1,"#This solution dynamically structures and optimizes product content for easy search and use by popular LLMs. That includes basic product data as well as enriched media, metadata, claims, ratings, reviews and more. As AI looks for information to form responses and support product discovery, this ensures your content is easily available and optimized for generative search for the commerce experiences of today and tomorrow.":1,"#Syndigo’s own <a ljsid-1=\"\">Enhanced Content</a> modules confirm this. In recent weeks there have been as much as 400% increases in visitors who engaged with Enhanced Content across top retail sites, underscoring the expanding interest in deep product content. And although the reasons for this change have been brought on by very challenging events, the suppliers and retailers that are providing more informative, engaging and complete information, are showing that their organization as one that is credible, reliable, and available.":1,"#Digital Customer Experience is ‘The “Must Win” Battleground’":1,"#Having access to information in today’s consumer goods world is not much of a challenge. Finding the right information, at the right time, however, is.":1,"#According to the study, when organizations need to build their online businesses, it’s the customer experience that gains greater importance. And the real-life laboratory to study the impact of digital transformation happened globally in 2020.":1,"#We recently surveyed global product content leaders to find out what they thought about the customer experience (CX) and digital transformation around product content, as well as their business priorities to grow. We commissioned Forrester Consulting* for this study.":1,"#Reinvent How You Create, Optimize and Activate Content":1,"#<a ljsid-0=\"\">Master Data Management (MDM)</a> solutions have emerged as essential tools for organizations that need help effectively managing their sustainability data. MDM provides a centralized platform that consolidates all sustainability-related data, ensuring consistency and accuracy across the entire organization. By offering a unified hub, it eliminates the silos that often lead to data discrepancies and inefficiencies, while streamlining the collection and integration of sustainability data from various sources. Whether the data comes from suppliers, internal operations, or external monitoring tools, it simplifies the process through automation, reducing manual effort and minimizing the risk of errors associated with manual data entry.":1,"#Online grocery apps show more than 100% growth in week-over week downloads; some delivery services showed 20x growth.":1,"#Protect Your Brand with Key Insights":1,"#covered in an earlier post":1,"#Leaders were asked about the types of data that helped them best execute on their business priorities.":1,"#As we":1,"#ECommerce analytics data was the highest-ranked need, equally across all regions, with no significant differences between them. The same was true of Market/competitive data: Although not as highly ranked as eCommerce analytics, it was rated equally highly across regions.":1,"#For example, Shopper/consumer behavioral data was ranked in the top 3 significantly more by EMEA decision makers (73% top 3) than either North America (55%) or Latin America (59%). While all regions ranked this highly, it’s clear that there is an opportunity to deliver more behavioral shopper information to brands in EMEA markets.":1,"#However, it is not necessarily a similar priority when looking across global regions.":1,"#One interesting data point of note: the <em ljsid-1=\"\">fourth</em> data need highlighted in the study was <strong ljsid-3=\"\">Descriptive and engaging product data (including images and rich media)</strong>. It was just behind Market/competitive data for the top-three slot. Within this group, leaders in North America ranked the need for Descriptive product data as the number-one need significantly more than their EMEA and Latin America counterparts. This could be an indicator of the more advanced content programs in North America – as well as a potential sign for where growth could come from in the future.":1,"#The three most important business priorities were eCommerce analytics data, Shopper/consumer behavior data, and Market/competitive data according to the Forrester Consulting study.":1,"#These digital marketers are looking to gain a more complete understanding of their shoppers by using both behavioral and sales data to understand how to make the most of their programs to engage customers throughout the buying journey. Winning the digital shelf is a brand priority.":1,"#The challenges – and creative solutions – utilized in the past year helped to drive digital transformation at an accelerated pace. And helping to win in this environment requires certain types of information to be available.":1,"#, decision-makers listed the most important elements to executing on top business priorities as: improving the customer experience, driving growth, and growing their eCommerce presence – all ranking higher than reducing costs and customer retention.":1,"#3. Taxonomies":1,"#Measuring the <em ljsid-1=\"\">effectiveness</em> of product content to drive business outcomes was another sore spot. The study showed that 64% reported having difficulty measuring the effectiveness of their product content. Regionally, respondents in the EMEA again gave a lower ranking (54%) on this question than either North America (68%) or LatAm (69%), but all regions showed that the majority of executives struggle with measuring content effectiveness.":1,"#Measure to Manage":1,"#Of course, the ability to create and deliver compelling content is also an obstacle for businesses today. Sixty-three percent of respondents tagged this as a challenging activity. Regionally, North and Latin America respondents rated this as more difficult (65% and 70%, respectively) than the average, with EMEA at 52%. Still, it is clear that by creating product content across different platforms and data sources, it becomes especially difficult to foster a holistic brand experience for shoppers online.":1,"#As we noted <a ljsid-1=\"\">in an earlier post</a>, the customer experience goes beyond product content and into technology and recipient requirements. However, the internal processes that drive product content development are also a struggle for today’s marketers.":1,"#The past year’s accelerated growth in eCommerce only heightened the content gaps that many brands were facing online. Even as consumers are beginning to shop in person more and more, there is an increased expectation of finding products in store that match their online persona, and vice versa. Combined with continually changing retailer requirements and the need to justify budgets with hard data, the importance of an integrated content approach continues to grow. This represents an opportunity for forward-thinking brands, as they look to stake a claim online as well as in store.":1,"#The study showed that two out of every three executives are struggling with how to integrate all their data sources to deliver a more holistic picture of their content performance, which can have a big impact on understanding what works and what doesn’t. Regionally speaking, Latin America executives agreed most strongly with this sentiment (78%), leaving both LatAm and North America (67%) rating higher than the global average. The EMEA region was slightly less eager in their stated desire to integrate data, yet this was still the sentiment of a majority of those respondents (52%).":1,"#Surprisingly, only 34% of respondents highlighted defining KPIs as important to their business objectives. This could indicate that these respondents know what they want to measure, however without the tools to measure accurately, defining those KPIs is not as meaningful an exercise.":1,"#Perhaps the most telling of the disconnect between content and business performance is that a full 60% of executives struggle with justifying investments in improving their content to drive sales. Regionally, EMEA (40%) again trailed North America (63%) and Latin America (72%) significantly in this sentiment.":1,"#In 2025, we’re adding our expertise: how product data, when well managed and disseminated, becomes a direct driver of growth and loyalty.":1,"#Each year, the show brings together over 415 exhibitors, over 13,000 visitors, 200 conferences, and 90 startups with one mission: to shape the retail of tomorrow.":1,"#Tech for Retail – The Event":1,"#Why meet us?":1,"#Syndigo Product Experience Cloud":1,"#Explore the GDSN - a global network ensuring consistent, accurate product data. Unlock business efficiency. Request your eBook now!":1,"#Date / Time: Day 2, 26 June from 11:30 – 12:30":1,"#Room: MC Room 8":1,"#Optimize Product Data for Americanas SA with Syndigo":1,"#All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 1,149 adults. Fieldwork was undertaken between 7th – 8th August 2023. The survey was carried out online. The figures have been weighted and are representative of all US adults (aged 18+). Other insights included in the report include the influence of product content on customer experiences, brand perception, buying behavior and more. The full report and survey results can be found on Syndigo’s website at <a ljsid-1=\"\">syndigo.com/ebook/the-state-of-product-content-2023/</a>.":1,"#In Europe, having a faster time to market ranked as a top concern more frequently than in other regions, although overall, customer experience still was the top benefit. Europe also ranked conversions less frequently than their North America or Latin America counterparts.":1,"#Across all regions, respondents felt that a well-integrated modern content solution would be expected to improve the customer experience, followed by improvements in profitability.":1,"#We’ve seen from past posts that <a ljsid-1=\"\">brands value an end-to-end platform</a> to manage their information. But what specific benefits do they hope to gain from having such a solution? Clearly customer experience is still at the top of the list. With limited exception, the way that a content system is built and implemented needs to support the customer experience more than any other need.":1,"#Overall, study respondents had high expectations that implementing these types of tools would impact their top and bottom lines, while also strengthening their relationships with their shoppers. By adopting such solutions, these organizations will be enabled to deliver on important business priorities, including driving growth through content that brings an improved customer experience.":1,"#The study showed that when asked about the benefits that suppliers hoped to see by implementing a modern product content solution, an improved customer experience ranked higher than profitability, customer retention, or higher conversions. The drive to improve customer experience has always been a challenge, and based on the importance given to it by marketers today, there is a strong recognition that delivering an engaging experience for shoppers online will help to boost overall growth.":1,"#While customer experience was a consistently high measure regardless of region, there were a few different areas of influence when comparing regions. For example, survey respondents in Latin America rated increased profitability as the biggest benefit (68% rated it as a benefit), with higher conversions (61%) rated just one point lower than customer experience. Organizationally speaking, respondents in Latin America also ranked higher conversions/sales as being more important organizationally than survey takers in Europe or North America did.":1,"#Importance Across Regions":1,"#Value Starts with the Customer Experience":1,"#In our <a ljsid-1=\"\">recent study, commissioned with Forrester Consulting*</a>, industry leaders shared the challenges they faced with eCommerce content. A great majority noted that integrating their data sources were the largest concern, followed by the difficulties in measuring the effectiveness of product content to deliver on their objectives.":1,"#Demystifying GDSN: A Guide to Global Data Synchronization":1,"#From high-tech electronics to retail grocery, brands and retailers know that the demand for quality detailed, consistent product information is exploding.":1,"#As demand for quality product information continues, brands and retailers need to keep it aligned and consistent. The GDSN® is the powerful, global network for accurate product data to drive business efficiency throughout the supply and demand chain.":1,"#By centralizing and cleansing data, MDM solutions reduce inaccuracies and maintain data integrity throughout its lifecycle. The system also provides data lineage tracking, offering transparency about data origins and modifications—an invaluable feature for maintaining credibility with stakeholders and ensuring regulatory compliance.":1,"#Data quality and governance":1,"#The advantages? Organizations can create a single, trusted version of sustainability data that serves as the key to accurate reporting, in-depth analysis, and strategic decision-making. This authoritative data source ensures that sustainability reports meet regulatory and stakeholder requirements while maintaining reliability and verifiability. By providing a centralized and accessible platform, stakeholders can easily access the data they need, fostering transparency and collaboration across departments. And organizations can confidently share their sustainability data with external stakeholders, such as investors, customers, and regulatory bodies, strengthening their reputation as responsible and transparent entities.":1,"#Contact us to learn how Syndigo MDM can help you manage the complexity of sustainability data.":1,"#Master Data Management Solutions Bring Clarity And Reliability To Sustainability Data Management.":1,"#On-Demand Sustainability Webinars":1,"#Investment in advanced data management technologies and powerful tools, such as an MDM for a unified, enterprise-wide view for accurate and reliable reporting, Enhanced Content for product transparency, and product Syndication for real-time dissemination of sustainability information can significantly bolster the efficiency of sustainability initiatives. These tools help manage large volumes of data, allowing for better analysis and reporting to meet sustainability goals.":1,"#Managing sustainability data effectively is not just a necessity — it’s a strategic advantage. The first step in this process is to align your company’s sustainability goals with specific data points. This ensures that the data collected is not only relevant but also actionable. By identifying key performance indicators (KPIs) that directly correlate with your sustainability objectives, you can track progress accurately and make informed decisions that drive meaningful change.":1,"#However, executing on sustainability commitments presents significant data management challenges. Organizations must now track and verify an expanding number of environmental data – from carbon footprints to resource consumption – to meet regulatory requirements that demand precise, verifiable data across multiple environmental metrics. The reality is that many businesses struggle to collect, validate, and report this data effectively.":1,"#<strong ljsid-0=\"\">Demonstrate ROI of sustainability programs.</strong> Detailed data tracking helps quantify the financial benefits of sustainability initiatives, from reduced energy costs to improved stakeholder relationships.":1,"#<strong ljsid-0=\"\">Enable predictive modeling for future sustainability initiatives.</strong> Historical data and trends can be used to forecast future environmental impacts and plan proactive sustainability measures.":1,"#<strong ljsid-0=\"\">Support data-driven decision making.</strong> Comprehensive sustainability data enables leaders to make informed choices about investments, operations, and strategic initiatives based on environmental impact and performance metrics.":1,"#<strong ljsid-0=\"\">Track progress against sustainability goals.</strong> Regular monitoring of key performance indicators helps organizations measure their advancement toward environmental targets and adjust strategies as needed.":1,"#<strong ljsid-0=\"\">Identify opportunities for resource optimization.</strong> Analysis of energy consumption patterns, waste generation, and resource usage can reveal inefficiencies and areas for improvement, leading to cost savings and reduced environmental impact.":1,"#Effective sustainability data management isn’t just about compliance—it’s about driving meaningful change. When properly managed, sustainability data can:":1,"#Turning Data into Action: Beyond Compliance":1,"#Register Today and Get a Discounted Price":1,"#Filling the Voids":1,"#Collaboration, Revolutionized":1,"#Dashboard Analytics":1,"#Understanding upside opportunities within key markets or product groups is critical to strategy formulation and execution. With the Syndigo Platform, you can leverage internal and external data to quickly identify which segments need additional focus.":1,"#Market Share":1,"#While distributors need a fast and easy solution for mining their own data, in order to collaborate and dominate the marketplace, distributors also need a way to share data with their supplier partners. Lightning-fast and easy-to-use reports from the Syndigo cloud-based platform ensure distributors, suppliers, and brokers are always aligned.":1,"#Reports and features focused on the needs of foodservice distributors and manufacturers make it easy for companies to find, share actionable insights.":1,"#Eliminate hours or days of data gathering to identify gaps in your product offering or key customer opportunities. Easily search and filter your opportunities within the platform and quickly export into a usable format that is easy to share.":1,"#Meaningful visualization of big data for GS1 and GDSN":1,"#Sifting through tons of data and transactions being created in the eCommerce landscape every day to find MAP violations is like searching for the needle in a haystack. And some of the top retailers would even let you track this due to revenue protection. It’s almost impossible for a team to dedicate all their time and effort to manually monitor and track MAP violations.":1,"#The comprehensive impacts of unchecked MAP violations extend beyond the list above, it penetrates the very essence of a brand’s ecosystem, its reputation and position within the market.":1,"#In the intricate landscape of modern retail, where pricing wars and online marketplaces dominate, a powerful instrument known as the <a ljsid-1=\"\">Minimum Advertised Price (MAP)</a> policy has emerged as a cornerstone for preserving brand image and pricing integrity.":1,"#Preventing MAP violations goes beyond monitoring, you can elevate your strategy by adopting Syndigo’s MAP Screenshot solution. It provides real-time evidence through a rendered screenshot, significantly strengthening your negotiation power with violators. The rendered file showcases the violating price, product details, and timestamp from a retailer’s site, enabling brands to respond swiftly and hold resellers accountable. This file serves as compelling evidence, which can be easily downloaded and employed to escalate MAP violations to retailers or distributors when necessary.":1,"#The competitive market often tempts sellers to engage in price-cutting battles, eroding not only profit margins but also the perceived value of a brand’s offerings. This is where MAP steps in as a strategic guideline, setting the threshold below which products cannot be advertised. By preventing unauthorized discounts and maintaining consistent pricing, MAP policies play a pivotal role in shaping how a brand is perceived by consumers, fostering trust and sustaining brand reputation.":1,"#Leverage screenshot evidence for proof":1,"#Monitor and track MAP violations at scale":1,"#Diverted customers and their loyalty. Inconsistent pricing will lead customers to seek reliability elsewhere.":1,"#Monitoring price violations is pivotal for any brand’s eCommerce success. It’s more than your own interests but serves your customers and your distributors.":1,"#And with the preferences being set, you can get alerts when there’s a violation being detected!":1,"#Research shows that notifying resellers of MAP violations, when possible, improves compliance. Be mindful of enforcing penalties, they should not be empty threats or overly harsh, balance is the key. It is suggested to issue a warning first, followed by a fine for repeat offenses, and potentially more severe penalties for repeat violators.":1,"#Map Violation Screenshot":1,"#Proactively manage your pricing integrity and brand reputation with Syndigo. We help you ensure consistent value for your customers while providing a fair platform for authorized sellers to compete and thrive.":1,"#Maintaining Your Pricing Integrity and Brand Reputation Now!":1,"#Luckily, Syndigo’s MAP Report makes everything easier. It offers insights into any fluctuations between product prices and their corresponding MAP across various retailer sites. It also comes with customizable reporting thresholds to enable the display and categorization of MAP violations, aligning with the chosen parameters for your needs.":1,"#If you ignore MAP violations, your MAP policy loses its purpose. Maintaining communication with sellers, ensuring authorized resellers understand your active enforcement is key for compliance.":1,"#<strong ljsid-0=\"\">Unauthorized</strong> discounts further dent the brand’s image, creating an atmosphere of inconsistency that can confuse customers and harm the brand’s partner network.":1,"#<strong ljsid-0=\"\">Undercutting</strong> is the most common violation which means pricing a product below the agreed-upon MAP, attracting price-sensitive customers but often leading to detrimental results for both the brand and authorized resellers.":1,"#Expert Guidance on Preventing MAP Violations":1,"#Unhealthy competition among authorized resellers. The surge in unauthorized discounts triggers competition among authorized resellers, resulting in strained profit margins, damaged brand-partner relationships and disrupted pricing strategies.":1,"#Understanding MAP Violations and Their Impact":1,"#“The sizing chart doesn’t reflect kids’ clothing.”":1,"#“There’s a lack of nutritional information on the can.”":1,"#“It’s unclear which devices this Electronics item can connect to.”":1,"#“This universal remote is not really universal.”":1,"#Today’s shoppers are focusing on a comprehensive approach to wellness, and healthy food choices as a variable in that equation are growing in importance. In addition to the information already available, shoppers are looking for deeper <a ljsid-1=\"\">nutritional information</a> that goes beyond what’s provided on the product label.":1,"#<a ljsid-0=\"\">Part 1</a> and <a ljsid-2=\"\">Part 2</a> of this series explored the categories of content submissions and how Syndigo’s Content Experience Hub (CXH) makes it possible to manage all of them in one platform. So it should come as no surprise that retailers can use CXH for syndication needs as well. This comprehensive platform gives brands the ability to seamlessly syndicate both their Core and Enhanced Content to retailers, in the preferred formats and specifications set by each retail organization.":1,"#Ser más creativo con las opciones de pago ayudará a garantizar que no se pierdan las ventas de los compradores que buscan flexibilidad.":1,"#La evidencia indica que los compradores están recuperando la confianza para hacer compras más grandes con crédito y otras opciones de pago posterior en vez de efectivo.":1,"#Data at a Glance":1,"#Head of Global Enterprise Data Management at Victorinox":1,"#Victorinox is the manufacturer of the famous Swiss Army Knife<sup ljsid-1=\"\">TM</sup>and other premium products. The family-run company, now in its fourth generation and based in Switzerland, sells its products in over 120 countries worldwide. The Victorinox brand is internationally renowned. In addition to the legendary Swiss Army Knife<sup ljsid-3=\"\">TM</sup>, the portfolio includes four other product categories: Household and professional knives, watches, luggage and perfume. The company employs around 2,200 people worldwide and generated sales of 424 million Swiss francs (US$481 million) in 2023.":1,"#<strong ljsid-0=\"\">Multidomain data management: </strong>A PIM and master data management (MDM) system that can integrate and manage data from different sources (e.g., different ERP systems).":1,"#The review process included two stages. It began with a demo involving the future users of the system, giving them a chance to experience it firsthand. This was followed by a technical review to see how well the solution could be integrated into the existing infrastructure, how it performed overall, and whether it met the company’s long-term requirements for scalability and future readiness.":1,"#The Syndigo PIM Selection Process":1,"#Providing a better customer experience through improved product data.":1,"#Reducing manual tasks with automation to increase efficiency and speed throughout the entire product information management process.":1,"#Maintaining data quality consistency while scaling their product portfolio and product assortment.":1,"#Establishing efficient workflows and data quality consistency.":1,"#Their priorities for a new PIM included:":1,"#Building Understanding: How OBI Localizes at Scale":1,"#This is where their internal processes sometimes lag—the team first has to enrich product data. Their goal is to be more market-driven, more reactive, and move faster to act as needed, when needed, because new trends emerge constantly.":1,"#From a process standpoint, certain product categories require specific steps completed at specific times. For example, if there’s a new trend in the market, such as acoustic panels, the OBI team wants to be able to react quickly. If they still needed to enhance product data before listing, posting of the new product would be delayed, and a competitor that already has optimized data will surpass them with SEO and campaigns for faster visibility.":1,"#OBI’s needs grew beyond the capabilities of its in-house built Product Information Management (PIM) solution. The existing solution increasingly reached its limits: manual processes caused inefficiencies, long processing times delayed time-to-market, inconsistent product data affected quality, and country-specific requirements made it difficult to ensure compliance with internal and external standards. The DIY retailer wanted a more comprehensive, automated, and flexible PIM to improve product data accuracy and reliably manage a growing catalog of product information data across multiple countries.":1,"#In today’s fast-paced market, having efficient and well-coordinated processes is essential to respond quickly to emerging trends and changes. At OBI, staying ahead in a competitive retail environment means ensuring that product data processes are perfectly timed and highly efficient.":1,"#Building Momentum: OBI’s DIY Guide to Faster Market Entry":1,"#Addressing workflow topics and workflow automation.":1,"#Ensuring the system is flexible enough for further development according to market requirements.":1,"#Getting classification updates faster so they could revise the product data structure model and classification in the first implementation stage.":1,"#Making their processes more efficient.":1,"#During the review, the team identified several key improvement areas to enhance their operations and adaptability. They focused on:":1,"#Building Better Data: How OBI Streamlines Product Information Management":1,"#<strong ljsid-0=\"\">2. Data Quality and Consistency</strong> – In the digital marketplace, your data’s accuracy is your brand’s reputation. Rigorous data governance isn’t just about avoiding errors – it’s about building customer confidence. When shoppers see consistent, reliable information, they’re more likely to trust your brand and make a purchase.":1,"#Instant updates across all platforms":1,"#All product details live in one unified space":1,"#<strong ljsid-0=\"\">1. Centralized Product Information Management (PIM) </strong>– Think of your product data like a well-organized closet. No more hunting through different drawers (or systems) to find what you need. <a ljsid-2=\"\">A centralized PIM system</a> means:":1,"#Your PXM Readiness":1,"#By adopting a robust PXM strategy and leveraging tools like Syndigo’s Product Experience Cloud, brands can ensure their product data is not only PXM ready but also primed to deliver exceptional consumer experiences in the competitive eCommerce environment. Take the next step towards eCommerce excellence with Syndigo and elevate your brand’s presence today!":1},"version":36063}]