[{"_id":"project-settings","settings":{"translateMetaTags":true,"translateAriaLabels":true,"translateTitle":true,"showWidget":true,"isFeedbackEnabled":false,"fv":1,"customWidget":{"theme":"custom","font":"rgb(41,43,46)","header":"rgb(239,244,249)","background":"rgb(255,255,255)","position":"right","positionVertical":"top","border":"rgb(51,234,24)","borderRequired":false,"widgetCompact":true,"isWidgetPositionRelative":false},"widgetLanguages":[{"code":"fr","name":"Français"},{"code":"de","name":"German"},{"code":"en","name":"English"}],"activeLanguages":{"fr":"Français","de":"Deutsch","pl":"Polski","en":"English"},"enabledLanguages":["de","en","fr","pl"],"debugInfo":false,"displayBranding":false,"displayBrandingName":false,"localizeImages":false,"localizeUrls":false,"localizeImagesLimit":false,"localizeUrlsLimit":false,"localizeAudio":false,"localizeAudioLimit":false,"localizeDates":false,"disabledPages":["/blog/syndigo\\-1worldsync\\-modern\\-commerce(/?|$)","/what\\-is\\-pim(/?|$)","/what\\-is\\-product\\-experience\\-management(/?|$)","/dicks\\-sporting\\-goods\\-sponsored\\-program(/?|$)","/glossary(/?|$)","/marketing\\-request(/?|$)","/sun/training(/?|$)","/sun/documentation(/?|$)","/sun/community(/?|$)","/sun(/?|$)","/legal(/?|$)","/legal/terms\\-of\\-use(/?|$)","/legal/privacy\\-policy(/?|$)","/legal/cookie\\-notice(/?|$)","/security\\-and\\-reliability(/?|$)","/security\\-and\\-reliability(/?|$)","/syndigo\\-mdm\\-pim\\-privacy\\-notice(/?|$)","/syndigo\\-mdm\\-pim\\-privacy\\-notice(/?|$)","/dell(/?|$)","/pacific\\-coast\\-lighting(/?|$)","/pacific\\-coast\\-lighting(/?|$)","/events/partner\\-kickoff\\-americas(/?|$)","/events/partner\\-kickoff\\-europe(/?|$)","/blog/mdm\\-dynamic\\-data\\-governance(/?|$)","/success\\-stories/dude\\-wipes(/?|$)","^/kroger\\-sponsored\\-program/$(/?|$)","/1worldsync/syndigo\\-1worldsync\\-integration\\-faq(/?|$)"],"regexPhrases":[],"allowComplexCssSelectors":false,"blockedClasses":false,"blockedIds":false,"phraseDetection":true,"customDomainSettings":[],"seoSetting":[{"language":"fr","url":"syndigo.com/fr/"},{"language":"de","url":"syndigo.com/de/"},{"language":"pl","url":"syndigo.com/pl/"},{"language":"en","url":"syndigo.com/"}],"translateSource":true,"overage":false,"detectPhraseFromAllLanguage":false,"googleAnalytics":true,"mixpanel":false,"heap":false,"disableDateLocalization":false,"ignoreCurrencyInTranslation":false,"blockedComplexSelectors":[]},"version":33360},{"_id":"en","source":"en","pluralFn":"return n != 1 ? 1 : 0;","pluralForm":2,"dictionary":{},"version":33360},{"_id":"outdated","outdated":{"#Our goal is to streamline and accelerate our product information management processes by implementing Syndigo PIM – supported by the proven and long-term expertise of Advellence as a reliable Syndigo implementation partner.":1,"#Our partner expansion requires us to manage significantly more SKUs in the product catalog. With Syndigo PIM, we can create a centralized, customer-oriented product catalogthat seamlessly consolidates data from a variety of sources.":1,"#To succeed across different countries, OBI focuses on clear, linguistically precise communication tailored to the local needs and expectations of its customers. They always use local languages across the 10 countries they do business in. There’s a strong emphasis on German, but it’s very diverse. In Switzerland, for example, they also offer product pages in French and Italian.":1,"#Supply Chain":1,"#As shopper expectations evolve, organizations must manage product information and digital assets to go beyond traditional product data management and focus on delivering exceptional product experiences.":1,"#Organizations today are rapidly adopting Product Information Management (PIM) solutions to keep up with consumer demand, the complexity of managing data across the supply chain, and eCommerce data distribution.":1,"#OBI plans to continue reviewing the best ways to manage their product information and explore opportunities to optimize master data management and syndication for a more unified approach to their data management. In the meantime, they remain focused on shaping the future of DIY retail while solidifying their position as Europe’s first port of call for home and garden products.":1,"#Building One DIY Data Home":1,"#Additional phases are still being defined, but they’ll focus on continuous improvement, automation, and the kind of iterative, inspect-and-adapt cycles they need to build intelligent enrichment workflows. They’ll also look at how they want to handle onboarding in the future, as well as how they manage lifecycle and time-to-market data — important processes when working with hybrid models that span partnering, retail, and wholesale.":1,"#Phase two will focus on optimizing the processes of their content managers and data managers by leveraging Syndigo PIM features. Their goals are increased efficiency, better data quality, improved compliance handling, and gaining more control and insight into their product assortment and data.":1,"#OBI’s journey will stretch over several years. They’re starting now with phase one, which is focused on laying the foundation for a unified product catalog that consolidates their different business models: retail, wholesale, and partnering. This includes creating integrated international views for their global catalog and rolling out supporting processes across their country locations.":1,"#Step by Step: How OBI Builds Its Future PIM Framework":1,"#With Syndigo’s PIM as the foundation, OBI gains the ability to centralize and govern all product information, including sustainability data, across categories and markets. Syndigo’s platform supports transparency and traceability of sustainability attributes, helping OBI to align with evolving ESG requirements while building consumer trust through reliable, data-driven communication.":1,"#At the same time, sustainability is a growing concern. More and more consumers actively seek out environmental and ethical product details. As a result, sustainability compliance is a rising priority for OBI. They need to be able to measure, structure and report sustainability-related data in a way that enables action and continuous improvement.":1,"#As the regulatory landscape becomes more complex, many of these compliance requirements are absolutely necessary and product-data relevant. Having confidence that their data is compliant offers reassurance — and a competitive advantage.":1,"#Meeting compliance requirements is a priority, followed by product information completeness and accuracy for the customer to make informed decisions and product comparisons for high customer satisfaction. They want to leverage this trusted product information to use in their product data in campaigns.":1,"#Navigating Compliance and Sustainability Data Requirements":1,"#Together with Syndigo and Advellence—an experienced implementation partner—OBI is building a future-proof, scalable, and flexible IT architecture. This forms a solid foundation for sustainable digital transformation and successful expansion both domestically and internationally.":1,"#This approach not only guarantees data accuracy but also maximizes growth potential for both brick-and-mortar stores and digital marketplaces. With this solution, OBI can quickly respond to market changes, improve customer experience, and free up resources for innovation and strategic growth.":1,"#By deepening collaboration with their product partners, OBI is not only expanding its assortment but also ensuring high-quality, localized product information. The new Syndigo PIM system plays a central role in this effort: it enables the definition and enforcement of quality standards across different levels and supports the seamless integration of partner data into the central system, where they take over maintenance and control.":1,"#How OBI Expands Its DIY Product Partner Network":1,"#Managing this complexity requires a robust, flexible, and centralized solution that can handle diverse data sources, support different distribution models, and ensure consistency across all channels and countries.":1,"#Their customer-facing product data — the products they want to present — goes into the OBI product catalog. The catalog doesn’t distinguish between retail and partner products; it shows everything OBI can sell. Then there are differentiations in the distribution: some products are only available online, others only in stores and some assortments are specific to certain countries. They also have hybrid models for both physical and digital channels.":1,"#Another major challenge the OBI team needed to manage was the complexity of their product catalog.":1,"#Building a Unified Catalog: OBI’s Blueprint for Growth":1,"#When it comes to product data, the DIY retailer makes sure the local language pages don’t appear as if there’s a central German administration behind them. Depending on the country, the setup is more centralized or more decentralized. But for product data — what customers use to make purchasing decisions — they ensure that it is linguistically accurate.":1,"#The review process included two stages. It began with a demo involving the future users of the system, giving them a chance to experience it firsthand. This was followed by a technical review to see how well the solution could be integrated into the existing infrastructure, how it performed overall, and whether it met the company’s long-term requirements for scalability and future readiness.":1,"#The Syndigo PIM Selection Process":1,"#Providing a better customer experience through improved product data.":1,"#Reducing manual tasks with automation to increase efficiency and speed throughout the entire product information management process.":1,"#Maintaining data quality consistency while scaling their product portfolio and product assortment.":1,"#Establishing efficient workflows and data quality consistency.":1,"#Their priorities for a new PIM included:":1,"#Building Understanding: How OBI Localizes at Scale":1,"#This is where their internal processes sometimes lag—the team first has to enrich product data. Their goal is to be more market-driven, more reactive, and move faster to act as needed, when needed, because new trends emerge constantly.":1,"#From a process standpoint, certain product categories require specific steps completed at specific times. For example, if there’s a new trend in the market, such as acoustic panels, the OBI team wants to be able to react quickly. If they still needed to enhance product data before listing, posting of the new product would be delayed, and a competitor that already has optimized data will surpass them with SEO and campaigns for faster visibility.":1,"#OBI’s needs grew beyond the capabilities of its in-house built Product Information Management (PIM) solution. The existing solution increasingly reached its limits: manual processes caused inefficiencies, long processing times delayed time-to-market, inconsistent product data affected quality, and country-specific requirements made it difficult to ensure compliance with internal and external standards. The DIY retailer wanted a more comprehensive, automated, and flexible PIM to improve product data accuracy and reliably manage a growing catalog of product information data across multiple countries.":1,"#In today’s fast-paced market, having efficient and well-coordinated processes is essential to respond quickly to emerging trends and changes. At OBI, staying ahead in a competitive retail environment means ensuring that product data processes are perfectly timed and highly efficient.":1,"#Building Momentum: OBI’s DIY Guide to Faster Market Entry":1,"#Addressing workflow topics and workflow automation.":1,"#Ensuring the system is flexible enough for further development according to market requirements.":1,"#Getting classification updates faster so they could revise the product data structure model and classification in the first implementation stage.":1,"#Making their processes more efficient.":1,"#During the review, the team identified several key improvement areas to enhance their operations and adaptability. They focused on:":1,"#Building Better Data: How OBI Streamlines Product Information Management":1,"#Regionally, Latin American suppliers responded even more strongly about having recipient rules automated systematically, with 73% ranking it as a top-three choice, higher than Europe (69%) and significantly higher than North America (59%).":1,"#Below are a few charts, links, and descriptions to help you keep up on the business implications and potential solutions to help you gain as insights to make informed decisions for your business. We hope you find this information helpful. As always, please reach out to you Syndigo account professional if you have any questions.":1,"#The adjectives to describe the outbreak of coronavirus (COVID-19) and its impact on the world, business and consumer economy have been powerful : “Alarming.” “Unsettling.” “Unprecedented.” For businesses that make consumer products in particular, monitoring the COVID-19 outbreak has become a high-risk proposition. With the uncertainties around how long the virus will continue, it becomes a challenge to plan for the longer term. On the other hand, it is times like these where consumers can attach loyalty to the brands that serve them well.":1,"#Like you, here at Syndigo we have been monitoring the online activity of eCommerce sites as well as the industry at large. We’ve compiled some information from across thought leaders and our own information to help to build a more complete picture on what is happening in the marketplace.":1,"#Information to Help You Manage Your Business Today and for the Future":1,"#Syndigo is the preferred channel to submit product data and assets to MCL:":1,"#Boost Your Products with Syndigo at Mister Chemical Ltd!":1,"#Once you are integrated with the Syndigo portal, you will no longer need to fill in the MCL “WEB INFO – Vendor To Complete” tab in the New Item Form (NIF). Just create the products in the portal and MCL will receive the data directly.":1,"#MCL has collaborated with Syndigo to streamline content distribution for vendors. Accurate and detailed product information is essential for customer research and purchases, whether online or in-store. By featuring your content on our Product Detail Pages (PDPs), we aim to improve sales, enhance brand credibility, and support your brand’s success on our platforms.":1,"#Maximize sales and brand credibility by showcasing accurate product info on Mister Chemical Ltd. (MCL) PDPs through Syndigo's partnership.":1,"#The Syndigo interface takes the guesswork out of creating and updating products, making it clear exactly what information is needed in the right format to ensure your products succeed on mclgreen.com.":1,"#Make your products stand out at Mister Chemical Ltd.!":1,"#CivicScience report how COVID-19 influences grocery eCommerce":1,"#GLOBAL CHANGES IN ECOMMERCE USAGE":1,"#SYNDIGO INSIGHTS ON SHOPPER BEHAVIOR AND CONTENT OPTIMIZATION":1,"#Valassis Communications consumer study on behavior change after the outbreak":1,"#“Syndigo’s holistic approach to data and content management harmonises perfectly with our expertise in system integration. Thanks to Syndigo’s flexible, cloud-native architecture, together we create solutions that increase data quality and help companies to manage their product information efficiently and distribute it seamlessly across different channels.”":1,"#From the cloud and AI integrations to optimising the customer experience, customers can be supported throughout the entire digital transformation process.":1,"#As part of the Bertelsmann Group, Arvato Systems benefits from the stable foundation of a globally active German company and develops customised IT solutions for various industries. The comprehensive portfolio is optimally complemented by strategic technology partnerships with global market leaders such as AWS, Google, Microsoft and SAP.":1,"#Digital transformation with Arvato Systems":1,"#Full-service provider with comprehensive advice and training for your team":1,"#Customised integration through partnership with SAP, Microsoft, AWS & Google":1,"#Experts in the implementation of AI functions using state-of-the-art LLMs":1,"#Expertise for global rollouts and locations in multiple time zones":1,"#Experience in the implementation of PIM systems at well-known companies such as BMW":1,"#20 years of PIM experience, primarily in the retail and industrial sectors":1,"#Advantages through Arvato Systems":1,"#Thanks to extensive expertise gained from numerous successful projects, customers receive comprehensive support. From the initial conception phase and process definition to precise implementation, targeted team training and ongoing technical support.":1,"#End-to-end implementation of Syndigo – Arvato Systems makes it possible":1,"#Implement Syndigo end-to-end with Arvato Systems. 20+ years of PIM expertise, AI integration & global rollout support for digital product data success.":1,"#Syndigo Implementation Partner | Arvato Systems PIM Experts":1,"#CASE STUDIES":1,"#Witnessing the evolution of eCommerce":1,"#4. Consumers will spend… if they can":1,"#Overall, 2021 should bring some regularity in shopper behavior, if not consistency or ‘normalcy’. Many have grown used to the changes in the ability to shop or gather publicly. And no matter when the pandemic finally subsides, brands and retailers have seen how to alter their capabilities in order to sell to shoppers.":1,"#Beyond panic buying, retail outlets had more to contend with, including new rules and regulations around social distancing, mask policies, barrier shields and store capacity limits. For a business sector built around efficiency and consistency, it forced many to think differently and act quickly, especially in CPG. In the early months, these essential businesses were beneficiaries of the early stocking behavior; <em ljsid-1=\"\">Supermarket News</em> noted <a ljsid-3=\"\">a 10% annual increase in Center Store sales</a>, driven by this early push.":1,"#That’s a question many of us ask, and the coming holidays and end of year are full of articles looking to predict what’s next.":1,"#This aligns with <a ljsid-1=\"\">Syndigo’s own research</a> that highlighted how suppliers and retailers both recognize the growing importance of digital commerce, with 74% trying to recreate in-store shopping experiences online. A separate analysis of online shopper data showed as much as 400% increases in visitors engaging with Enhanced Content during 2020.":1,"#Here is our take on the growing list of “2021 predictions”:":1,"#3. eCommerce will continue to gain ground":1,"#As eCommerce continues to grow, the “last mile” connection will be an interesting one. Perhaps 2021 will be the year of the drone… or the delivery bot.":1,"#Back in March, as the global reality of the COVID-19 pandemic set in, consumers reacted perhaps predictably: Realizing they may be sequestered for long periods (or faced with employment realities that could reduce their income), they began to stock up. Paper products – toilet paper, paper towels, tissues, diapers – were in the headlines along with cleaners, sanitizers, and thermometers as well as games, electronics and other things to stay occupied. A supply chain built on ‘just in time’ replenishment was not prepared for a demand surge within a short period of time.":1,"#However, in anticipation of the coming winter months, supply chains (and retailers) have been preparing ahead of time by stocking up. This also has led to some re-evaluating of how supply chains can operate to be not just more efficient, but also how to adapt more quickly as well. Utilizing larger storage areas and sourcing items locally (rather than globally) where possible, are two examples. This works very well with non-perishable or shelf-stable items and so the retailers and their distributors that can handle larger quantities and buy in advance will be more ready.":1,"#What’s in store for the future?":1,"#With many shoppers required to stay home (or wanting to avoid crowded areas), eCommerce exploded in 2020. Amazon charted incredible growth, grocery retailers beefed up their online capabilities to support delivery or click & collect, and many third parties filled in to execute the “final mile”. US holiday sales are predicted to grow by more than 35% according to eMarketer, to offset reductions in store. All told, eCommerce may grow as much as 18% in 2020, on top of a 15% gain in 2019.":1,"#It is now the norm, rather than the exception, for brands and retailers to have an eCommerce presence. In the past, being on the web for branding and browsing might suffice; today without that “add to cart” button, brands and retailers both lose out.":1,"#2. Retail outlets will be more flexible":1,"#The pandemic has brought many issues to light in the US – supply chain challenges, business sustainability and agreement on appropriate levels of sequestering. One human issue in the US One human issue in the US is the differing capability of consumers to continue their ways of life in the current environment. Forrester’s <em ljsid-1=\"\">Predictions 2021: Consumer</em> sees consumers being divided between fear and desire – for those with means, there is pent up demand, but those who have been financially or physically impacted will be much more hesitant to spend.":1,"#In eight short (or perhaps long) months, we have seen significant change in the US and the world. Words and phrases like “unprecedented”, “updated” and “new normal” are now commonplace (we’ll avoid them here). What we do know, is to expect and plan for the unexpected, now more than ever. Retailers and brands have had to pivot quickly to continue their business processes.":1,"#1. Supply chains will be more ready":1,"#Watch our on-demand webinar, to kick off the year with important highlights and insights on how you can make the most of your product data and content to deliver even better performance this year.":1,"#The battle for shopper attention is constant. With so many options and channels, the consumer now has more control than ever! To succeed, brands and retailers must ensure they are winning at every shelf—not just online, not just in-store.":1,"#Syndigo GEO":1,"#With over two decades of comprehensive expertise in Product Information Management (PIM) and as a certified Syndigo partner, <a ljsid-1=\"\">Arvato Systems</a> offers customised solutions for companies that want to strategically use and optimise their product data.":1,"#2. Meeting Customer Expectations – Accuracy is Non-Negotiable":1,"#<strong ljsid-0=\"\">Specifications:</strong> Don’t miss the details, dimensions, materials, and care instructions matter.":1,"#<strong ljsid-0=\"\">Visual Assets: </strong>High-quality images and videos provide a virtual touch-and-feel experience. Showcase your product from every angle and provide that in-store feeling.":1,"#<strong ljsid-0=\"\">Rich Descriptions:</strong> Elevate your product detail pages (PDPs) with engaging descriptions. Paint a vivid picture of what the consumer will find.":1,"#Actionable Steps":1,"#How can brands reduce this costly churn without sacrificing satisfaction? One answer lies in comprehensive product information. When consumers find accurate, detailed content – whether it’s sizing charts, ingredient lists, or usage instructions – they make informed decisions. Fewer surprises mean fewer returns.":1,"#Returns are a double-edged sword. While they are an integral part of e-commerce customer satisfaction, excessive returns hurt the bottom line.":1,"#<strong ljsid-0=\"\">Personalization: </strong>Tailor recommendations based on browsing history and preferences.":1,"#<strong ljsid-0=\"\">Interactive Elements: </strong>Quizzes, how-to guides, and FAQs keep shoppers engaged.":1,"#<strong ljsid-0=\"\">Storytelling: </strong>Go beyond features. Share product stories, use cases, and benefits.":1,"#Engage consumers at every step, make them feel confident about their choices.":1,"#Picture this: A shopper adds your item to their cart, hovers over the checkout button, and then, out of the blue, they just vanish. Abandoned carts plague e-commerce. Often, it’s due to lackluster product content.":1,"#4. Engaging and Informative Product Content – The Cart Abandonment Solution":1,"#<strong ljsid-0=\"\">Localized Adaptation: </strong>Tailor content to regional nuances without compromising core brand values.":1,"#<strong ljsid-0=\"\">Cross-Channel Alignment: </strong>Ensure your brand story remains intact across platforms.":1,"#1. Cutting Down Returns – The Power of Product Information":1,"#<strong ljsid-0=\"\">Brand Guidelines:</strong> Establish clear guidelines for tone, imagery, and messaging not just for your marketing and communications but for your product content as well.":1,"#Actionable Steps:":1,"#Whether a shopper encounters your brand on Amazon, Walmart or other marketplaces, consistency should be prioritized. A unified voice, visual style, and messaging create a seamless brand experience.":1,"#Consumers navigate a maze of e-commerce sites, each with its own flavor. But even across different online environments, it’s important for a brand to preserve a consistent identity.":1,"#3. Consistent Brand Representation – Across Sites and Beyond":1,"#<strong ljsid-0=\"\">Transparency: </strong>Be honest about product limitations to manage expectations proactively.":1,"#<strong ljsid-0=\"\">User-Generated Content:</strong> Leverage reviews and ratings; authentic feedback builds credibility.":1,"#<strong ljsid-0=\"\">Real-Time Updates:</strong> Regularly review and update product details, compare your PIM data to your product content across different sites constantly to avoid outdated content. Leverage innovations like <a ljsid-2=\"\">Syndigo’s Compare with Live</a> to leverage real-time visibility through various platforms to compare your PIM data to live data side-by-side.":1,"#Brands must deliver on promises. Accurate product information isn’t optional – it’s fundamental.":1,"#Imagine a shopper eagerly awaiting their order delivery, only to receive something that doesn’t match the online description. Disappointment sets in, trust wavers, and brand loyalty hangs in the balance.":1,"#Connecting with Consumers – The Blueprint for Loyalty":1,"#In the crowded e-commerce arena, brands engage in an unrelenting battle for consumer attention.":1,"#Supplier Checklist for managing content":1,"#Here are just a few tidbits:":1,"#How to leverage PIM for more effective eCommerce sales":1,"#New templates and how they reduce the time to post and speed the time to decision":1,"#Tools & tips to deliver more sales on every Product Detail Page (PDP)":1,"#New retailer tools and connections to operate more effectively—for both sides of the industry":1,"#Syndigo User Interface: What’s new (and improved!)":1,"#New tools to making online Brand Management easier":1,"#In today’s marketplace, winning that shopper experience at the digital shelf requires a continuous feedback loop on eCommerce product performance, including shopper interactions with content, add-to-cart and conversion rates, and competitor activities.":1,"#When asked “Which of the following are most important to executing on your top business priorities,” the top three responses were improving the customer experience, driving growth, and growing their eCommerce presence. Decision-makers ranked these three elements higher than reducing costs and customer retention.":1,"#It’s no surprise that CX is on the list. After a year of accelerated online activity, no one disputes that engaging customers is important to driving sales, and the way consumers are able to interact online is incredibly important. More than half of survey participants cited it as a top business priority this year.":1,"#This process requires several capabilities: ingesting and enriching created content; syndicating the information to recipient requirements; enhancing product page listings; and optimizing it a optimized through reporting and analytics. This will allow accurate, verified information – critical for product listings and shopper sales – across retailers and other recipient sites, with added capabilities for driving engagement and optimization.":1,"#According to the Forrester survey, the “’Must Win’ Battleground” is the digital customer experience. To win the shopper experience at the digital shelf, both suppliers and retailers need more than their legacy PIM or a DAM. The data from this survey, as well as continually evolving shifts in shopper behavior, underline the need for businesses to develop a more comprehensive content management process that creates a continuous feedback loop for content improvement.":1,"#Syndigo has noted anecdotal confirmation as well, including strong growth in Latin America-focused eCommerce platforms such as <a ljsid-1=\"\">NuSpace</a>, a digital platform for Brazil’s Drogarias Iguatemi customers, or <a ljsid-3=\"\">L’Oreal’s online activities</a> across the region. In addition, online shopping holidays such as Hot Sale and El Buen Fin in Mexico and other parts of Latin America highlight the emphasis on mobile eCommerce, which echo the Black Friday / Cyber Monday pushes online in the US.":1,"#If 2020 taught businesses anything, it was that being able to pivot plans quickly could mean the difference between company failure and survival. ECommerce has been at the forefront of supplier and retailer plans in 2020 for a combination of reasons, and the increased share of shopper purchases is predicted to be a permanent trend.":1,"#Let’s look at each of these three top-ranked elements.":1,"#Interestingly however, at a regional level, the importance ratings did show a clear ranking difference between EMEA and Latin America. Latin America ranked customer experience improvements as significantly more important than their EMEA counterparts (60% vs. 48% rating CX as one of the top important elements). This may be due to several reasons, including a more established infrastructure of large retailers across EMEA (especially Europe) and a generally average older population that tends to shop physically in stores, compared to the average younger and more mobile-use shoppers in Latin America.":1,"#Winning the Shopper Experience":1,"#Driving growth was a fairly consistent choice for the number-two top concern, and while more than half ranked growth as one of their 3 top concerns, slightly more people chose it as their top concern above improving the customer experience (23% vs. 20% overall). Regionally, more North America respondents chose growth as the number-one concern above EMEA and Latin America. On an aggregate basis, both EMEA and North America were ahead of Latin America when listing driving growth as a top-three concern (56%, 59% and 51% respectively).":1,"#Similar to the rankings around improving the customer experience, Latin America led as the region with the highest prioritization around growing an eCommerce presence. More than half (55%) of Latin America respondents ranked eCommerce presence as a ‘top 3’ concern, and 25% ranked it number one. this is a significant difference from EMEA, which lagged both Latin and North America, with less than 10% ranking it number one, and only 39% ranking it as in the top 3.":1,"#When it comes to digital transformation, all organizations are looking to improve. We surveyed global product content leaders, commissioned from Forrester Consulting,* to find out what they thought about customer experience and digital transformation around product content, including their business priorities.":1,"#Interestingly, there was a pronounced difference in rating growth as a driving concern based on department, and perhaps counter-intuitively. Both Marketing and Sales leaders ranked growth as a lower priority concern than Product leaders, with product leaders ranking growth as the number-one priority more than ten percentage points higher than both – (Product- 34%, Sales- 24%, Marketing 20%).":1,"#Growing an eCommerce Presence":1,"#Driving Growth":1,"#In addition to meeting the Privacy Shield’s requirements, we also worked with VeraSafe (a data protection consultant), who assessed our data governance and data security within CXH for compliance with the <a ljsid-1=\"\">VeraSafe Privacy Program Certification Criteria</a>. These criteria are even more stringent than the Privacy Shield requirements.":1,"#In order for us to get our certification, we were required to formalize our practices relating to personal data. This includes listing what information we collect, why we collect it, how we use it, and who we share it with. We’ve also worked hard to ensure that all our service providers who handle personal data on our behalf live up to the same data protection standards that we do (and we’ve entered contracts with them that require as much). Finally, we have updated our Privacy Policy to contain all of this information in addition to information about the Privacy Shield program, dispute resolution, and how to contact us.":1,"#What is the VeraSafe Privacy Program?":1,"#What is the Privacy Shield?":1,"#We will re-certify annually with the Privacy Program, which keeps us focused on our data protection practices.":1,"#What does that mean? Let’s talk a little bit about these efforts.":1,"#Privacy Shield is a framework for securely transferring personal data between the United States and the European Union for commercial reasons. For example, if a European user logs into our CXH platform, information like their username and account information that is sent to us for processing is now protected under the Privacy Shield framework.":1,"#We hope that the hard work we have put in to update our privacy practices makes your own compliance journey easier and gives you confidence in the treatment of your personal data.":1,"#Earlier posts from the Forrester Consulting study focused on the <a ljsid-1=\"\">challenges</a> and <a ljsid-3=\"\">barriers</a> to producing and maintaining great product content. Looking forward, suppliers see the value in an end-to-end solution that can help them create, manage, syndicate, enrich, and optimize all their content, rather than cobbling together information across multiple point solutions.":1,"#Click Here to Learn More and Get a Custom Demo":1,"#Generating incremental lift from online content":1,"#Important alerts to monitor for eCommerce success":1,"#Finally, you can access Syndigo’s approach in response to COVID-19, published back in March of this year. Syndigo’s management team chose an early-response methodology to protect our clients’ ability to manage their businesses during the outbreak, and as of this date are continuing at full capacity.":1,"#However, brands are not unfamiliar with all kinds of MAP violations even when the policy’s being enforced. According to a recent Harvard Business Review on manufacturers who use MAP policies found unauthorized retailers had violated the policies 50% of the time.":1,"#For brands to protect themselves from MAP violations, constantly monitoring resellers can significantly help them stay on top of all the reselling activity and enforce MAP policies when necessary. It is now time to learn more about how to tackle the issue more effectively.":1,"#Communicate actively with sellers":1,"#Erosion of brand value. Consistent advertising of product below intended MAP undermines perceived quality, diminishing the aspirational image cultivated by brands.":1,"#Let’s dive deep into the potential detrimental impact of MAP violations and how to stay on top of them.":1,"#Brands are empowered to not only oversee products on retailers’ platforms but also extend their reach across various DTC sites. By safeguarding pricing integrity and averting revenue loss across multiple sales channels, brands can proactively manage their market presence and reputation.":1,"#<strong ljsid-0=\"\">Misleading promotions</strong> misrepresent the true value of a product through deceptive tactics. Not only does this deceive customers, but it will also undermine the trust built around the brand.":1,"#MAP violations include various tactics adopted by third-party sellers that damage established pricing standards, from undercutting to unauthorized discounts, and deceptive promotions as well.":1,"#If MAP violations go unnoticed by brands, it can lead to cascading effects that impact the entire brand ecosystem.":1,"#Why guess at what your customers expect from your ecommerce store when you can hear it straight from the source? Get your copy of The State of Product Content 2023 for the complete breakdown of survey responses and expert insights.":1,"#Download the complete report to find out!":1,"#62% of consumers say that their impression of a brand weakens when products are not accurately and thoroughly represented online. If products on your site lack important data, or if there’s inaccuracies on your PDPs, that can tarnish your reputation as a reliable seller.":1,"#According to consumers, all kinds of Enhanced Content had a strong chance to make them more open to making a purchase on a PDP. But two kinds of Enhanced Content stood out with particularly high interest: 36% wanted to see 360° views that let them examine a product from all angles, and 38% sought side-by-side comparison charts featuring similar products.":1,"#A new Syndigo report, The State of Product Content 2023, offers crucial insights into what today’s shoppers want online and how to stay competitive in a dynamic market. The comprehensive guide analyzes responses from over 1,000 US adults surveyed about how they interact with and think about the product content on your digital and physical shelves. Download it now to get a complete breakdown of the data or read on for a sneak preview.":1,"#The data support Syndigo’s conversion measures that demonstrate a lift of an average of 39% in conversions for products that have Enhanced Content on a PDP. For retailers looking to grow sales with an improved ecommerce experience, including Enhanced Content is an essential strategy.":1,"#<a ljsid-0=\"\">Essential Core product information</a> is looked for first and foremost. About half of consumers say they look first for a description of the product’s basic features and capabilities (51%) and information like weight, materials, quantity, volume, dimensions and ingredients (49%). This makes intuitive sense, especially for shoppers that already have an idea of the product they wish to buy and simply wish to confirm that they’re purchasing the correct item.":1,"#Product returns are a growing problem for ecommerce stores. The NRF reports <a ljsid-1=\"\">the average return rate for online purchases recently jumped to 20.8%</a>. This is a painful and expensive trend for retailers and online marketplaces, eroding thin margins and presenting complex logistical challenges to manage.":1,"#Want to see how your customers rank other kinds of content?":1,"#The influence of product content across your site extends beyond the PDPs and shopping cart. As the report shows, the availability and quality of product information and data on your ecommerce store directly influences your brand perception and standing in the market.":1,"#Discover What Your Customers Really Want From Your Site":1,"#Inconsistent Product Data is Driving Product Returns":1,"#But as data from the new report show , many returns are due to confusion or misplaced expectations caused by discrepancies in what a consumer reads and learns about a product online vs what they experience once they unbox the item. Almost one in three consumers (32%) report returning one or more products in the last six months because they “did not meet expectations based on the information you had available about that product while shopping.”":1,"#When asked, consumers expressed significant interest in every kind of product data, imagery and experience imaginable on the PDP (Product Detail Page).":1,"#But demand for other data and resources on the PDP is high as well. From videos to user manuals, and vivid imagery to interactive product tours, consumers called for <a ljsid-1=\"\">Enhanced Content to make their buying experience more informative, entertaining, and engaging</a>.":1,"#Your Content = Your Brand":1,"#This stands out because it is largely an avoidable problem for retailers. Improving the quality, quantity and consistency of product data for your assortment means customers will more frequently buy the products they want and understand exactly what they’re putting in their cart. That means fewer costly returns and happier shoppers more likely to come back for more.":1,"#Some product returns are unavoidable. If a product that breaks during shipping or a customer simply changes their mind, there’s only so much you can do to mitigate that.":1,"#When it Comes to Product Information, Your Customers Want a Little Bit (Or a Lot) of Everything":1,"#Your brand is one of your most important assets; it’s what gives you an identity, connects with customers, and distinguishes you in the marketplace. If you want to preserve it, the data shows you should treat product content with as much care and thought as other parts of your brand like your core messaging, voice, and style.":1,"#Retailers are under constant pressure to adapt, responding to dramatic challenges from competitors and rapidly shifting consumer preferences. This is especially true when it comes to curating a compelling site experience, where every detail matters and the stakes are sky-high.":1,"#ECommerce return has now been an integral part of the entire ecosystem for brands and retailers, holding equal significance as the initial stages of the process. For businesses, it’s essential to have a shift in mindset to refine the processes year over year and create a full-circle, holistic experience for shoppers.":1,"#How retailers can utilize Syndigo’s proven process to ensure their site is compliant":1,"#Join us for an insightful webinar where you will learn about:":1,"#Best practices, including tips and tricks on creating content (e.g., intuitive and semantic HTML, enriched metadata, and inclusive assets, etc.)":1,"#The latest ADA Compliance trends and WCAG requirements across retail sites":1,"#Tools and templates brands and retailers can leverage to ensure content is compliant (e.g., standardized HTML, designed layouts, closed captioning, etc.)":1,"#How brands can best prepare for these trends and publish compliant content":1,"#Some variables did come out as more or less important within such a solution. For example, the highest rated variable in total was the need for automatic content updates to recipient partners, based on recipients’ changing requirements, at 66%. This speaks to the enormous challenge for suppliers to stay up to date across multiple partners. It is common for some retailers to change their requirements regularly based on seasonal needs or expanding category definitions, and the ecosystem itself is complicated with new products, sometimes warranting different or multiple categories.":1,"#Nearly all respondents want an end-to-end solution. The number-one capability they seek is the automatic updating of rules based on partner requirements.":1,"#Rules, Not Exceptions":1,"#Across the board, almost all suppliers (94%) say an end-to-end solution such as this is valuable or extremely valuable. Regionally, Latin America rated significantly higher, with 97% listing an end-to-end solution as valuable, and 71% listing it as extremely valuable.":1,"#Earlier this summer, The International Foodservice Distributors Association (IFDA) hosted one of the first in-person industry events since Q1 2020. The annual event, IFDA’s Sales & Marketing (SMart) Conference, hosts companies from distribution and manufacturing communities in foodservice, bringing together leaders from across the country to explore the state of industry, showcase thought leadership, and promote collaboration to improve the supply chain.":1,"#Now with proliferation of grocery delivery, the ability for a manufacturer to discern foodservice from retail has become challenging. This sudden shift in consumer behavior—or what I described last year as a “violent shove” into the virtual marketplace—has changed the way retail and foodservice companies think about how they present their products to people throughout all channels, especially online.":1,"#Well, that came to fruition! Mixed packs of portion-controlled condiments are now available in retail packs—and they sell like crazy. It turns out consumers were not afraid of bulk-packed anything. They’ve been buying from big-box retailers for years, so why not take advantage of convenient packaging, like these smaller condiments that one could usually only find by ordering from a broadline distributor?":1,"#Why was consumer behavior shifting? Younger generations, often Millennials, who tend to seek convenience, more information, and consumer-backed endorsements to guide their purchase decisions. This is where Anthony came into our presentation and told a story of a friend of his, a mother of two, who after picking up a week’s worth of groceries at the end of her work day, flew by the ‘take-n-make’ section to grab a meal kit for that evening. Why? So she could quickly assemble something for her family and maximize time with them, rather than having to spend the rest of her evening toiling away in the kitchen.":1,"#As the foodservice supply chain shut down in February & March of 2020, retail was back on top of consumer spending. Manufacturers were having to quickly figure out how to move products that were traditionally reserved for foodservice through a different supply chain.":1,"#It’s easy to see that Millennials have been steering generations, both ahead and behind them, to embrace an on-demand shopping experience (which has translated to improved online shopping experiences).":1,"#For those of you who weren’t able to attend this year’s IFDA SMart Conference, here’s a recap of what we shared on behalf of Syndigo.":1,"#34% lift in food away from establishment (compared to previous year)":1,"#Meanwhile, Anthony shared that he had already been buying bulk-packs of Kraft products for years, simply because they were available to him. Think big packages of Kraft singles, but instead of the 20 slices you might find in the cheese section of the dairy aisle, he was getting the kind a restaurant might buy, with 120 slices per pack. Maybe the average household wasn’t ready for 120 slices of cheese, but what about individual portion-controlled condiments? A.k.a. those tiny packets of ketchup, mustard, and mayo that you might find at a service counter or in your to-go bag from a restaurant. Why wouldn’t parents want to have those for kids’ lunches? Or maybe an office employee who takes their lunch to work and doesn’t want the sandwich they made to be soggy by mid-afternoon.":1,"#90% of consumers were using drive-thru or pick up":1,"#60% of food was being consumed off premise":1,"#Retail, meet foodservice":1,"#For decades, retail grocery out-sold foodservice. If you look back to the early 90s, consumers spent nearly 30% more with a grocery store than a restaurant. By the time 2014 came around, there was no gap, and going into 2019, going out to restaurants had surpassed shopping at grocery stores (not by much, but it was happening).":1,"#My thesis was: Foodservice is already in flux, which means the industry is prepared for this kind of shift in consumer behavior. I said on Zoom that day, “Foodservice is getting a violent shove into a virtual marketplace.” A few statistics I included were:":1,"#53% of consumers were using third-party apps to get food delivered":1,"#Foodservice and retail/CPG are not that different anymore":1,"#Even before the world was shaken by COVID-19, we were seeing these two industries begin to take similar forms. It was the core of my presentation at the virtual IFDA SMart in 2020, where we unpacked the behavioral changes occurring in foodservice as traditional consumers began to reshape the way they shopped for, and ultimately consumed, their meals.":1,"#This year, I took the stage with fellow industry veteran and Syndigo SVP of Product, Anthony Marshall, to talk about how foodservice leaders should be thinking about eCommerce and leveraging data, especially post pandemic. In my time at Syndigo, I’ve gotten a clear lens into how retail approaches eCommerce and the way that data is exchanged between retailer and brand owner. So I thought, <em ljsid-1=\"\">let’s show foodservice how retail is blowing away online shoppers</em>. I knew Anthony would be exactly the right person to cover this with, as he comes with 20 years of experience in the CPG world at Kraft-Heinz, driving eCommerce and category leadership initiatives.":1,"#It turns out, these are often the same people who go to work at hotels, hospitals, and restaurants to order products for their customers. According to Cleveland Research, more than 77% of foodservice operators are buying at least some of their products online. Brands must drive this visibility and relevance of their products across all digital touchpoints by optimizing how they create, manage, and deliver their content experience—all with the end goal to increase conversions and drive market share.":1,"#For retailers and marketplaces, there’s an out-of-the-box solution to monitor and rate product content at any scale across your eCommerce site: <a ljsid-1=\"\">VendorSCOR</a>.":1,"#Syndigo OpenAI Connect":1,"#Understanding the value of sustainable data management is only the first step—organizations must now translate this knowledge into concrete, strategic action to realize the full potential of their sustainability initiatives.":1,"#Transparent information builds consumer confidence, strengthens supplier relationships, and generates data-driven insights that promote eco-friendly product development. Ultimately, these integrated solutions not only support environmental responsibility but also create tangible business value by increasing customer trust, improving operational efficiency, and enhancing market competitiveness.":1,"#Implementing a robust sustainability data management strategy delivers measurable returns across multiple business dimensions. By integrating Master Data Management, enhanced content, and syndication, organizations gain competitive advantages through improved operational efficiency and stronger brand positioning. This approach transforms sustainability from a cost center into a strategic driver of innovation, customer loyalty, and long-term business growth.":1,"#Syndication completes the sustainability data management ecosystem by distributing information across various platforms and stakeholders. This approach ensures consistent and accurate transmission of product data and sustainability information throughout the value chain. By maintaining cross-channel consistency, enabling real-time data sharing, and supporting market expansion, syndication promotes transparency, facilitates collaboration, and helps organizations effectively communicate their sustainability credentials across different channels and global markets.":1,"#The Connective Power of Syndication: Building a Sustainable Future":1,"#Enhanced content—detailed product information that goes beyond basic descriptions—plays a vital role in sustainability strategies. This includes information on product lifecycle, environmental impact, sourcing, and compliance with sustainability standards. By providing customers with detailed information about product origins, materials, and environmental impact, organizations can build trust and encourage sustainable purchasing decisions. Rich content also allows companies to evaluate suppliers based on sustainability criteria, ensuring alignment with overall sustainability goals. Furthermore, detailed content helps design teams understand the environmental impact of materials and processes, leading to more eco-friendly product development.":1,"#By consolidating product information from multiple sources, MDM enables organizations to generate precise sustainability reports, track performance metrics comprehensively, and ensure regulatory compliance. This approach allows companies to maintain a consistent and reliable sustainability score, helping them meet environmental regulations and prepare for emerging requirements like the <strong ljsid-1=\"\">Digital Product Passport</strong> by maintaining up-to-date and accessible data across all operational areas.":1,"#<strong ljsid-0=\"\">Performance Tracking</strong>: With MDM, organizations can track sustainability metrics across different departments and operations, gaining a holistic view of their performance.":1,"#<strong ljsid-0=\"\">Regulatory Compliance</strong>: MDM ensures that all sustainability data is up to date, facilitating compliance with environmental regulations and preparing organizations for upcoming requirements like the Digital Product Passport.":1,"#<strong ljsid-0=\"\">Unified Reporting</strong>: By consolidating data from various sources, MDM enables accurate sustainability reporting and provides organizations with a clear sustainability score across products and suppliers.":1,"#Master Data Management (MDM) offers a comprehensive approach to managing an organization’s critical data, providing a single, accurate view across the enterprise. When applied to sustainability initiatives, MDM ensures that all relevant data is consistent, accurate, and accessible. Key benefits include:":1,"#Unlock the Power of Your Sustainability Data":1,"#<strong ljsid-0=\"\">Inefficient Communication</strong>: Disjointed communication channels hinder collaboration between stakeholders, slowing down sustainability initiatives and reducing the marketability of sustainable products.":1,"#<strong ljsid-0=\"\">Compliance and Reporting Hurdles</strong>: Meeting evolving regulatory requirements demands robust data management frameworks.":1,"#<strong ljsid-0=\"\">Limited Visibility and Transparency</strong>: Without comprehensive visibility into supply chains and operations, identifying areas for improvement becomes nearly impossible.":1,"#<strong ljsid-0=\"\">Data Silos and Inconsistencies</strong>: Fragmented data across departments makes it difficult to track and report on sustainability metrics accurately.":1,"#Organizations across industries face several common challenges when working toward sustainability targets:":1,"#Organizations today face unprecedented pressure from consumers, investors, regulators, and competitors to integrate sustainable practices into their operations. Despite this imperative, many companies find themselves struggling to effectively implement, measure, and communicate their sustainability initiatives due to fundamental data management issues. The path to sustainability excellence is filled with complex challenges that span organizational boundaries, technological capabilities, and data management practices. Without addressing these fundamental issues, even the most well-intentioned sustainability strategies risk falling short of their potential impact.":1,"#Businesses face mounting pressure to demonstrate their environmental responsibility as sustainability has evolved from a nice-to-have initiative to a fundamental business strategy. However, many organizations struggle to effectively track, measure, and communicate their sustainability efforts due to fragmented data systems and inconsistent information across departments and supply chains.":1,"#Start Building a Data-Driven Sustainability Ecosystem":1,"#The ROI of Sustainable Data Management":1,"#Building Trust Through Transparency":1,"#Maximize Master Data Management for a Unified Approach":1,"#The Sustainability Challenge":1},"version":33360}]