[{"_id":"project-settings","settings":{"translateMetaTags":true,"translateAriaLabels":true,"translateTitle":true,"showWidget":true,"isFeedbackEnabled":false,"fv":1,"customWidget":{"theme":"custom","font":"rgb(41,43,46)","header":"rgb(239,244,249)","background":"rgb(255,255,255)","position":"right","positionVertical":"top","border":"rgb(51,234,24)","borderRequired":false,"widgetCompact":true,"isWidgetPositionRelative":false},"widgetLanguages":[{"code":"fr","name":"Français"},{"code":"de","name":"German"},{"code":"en","name":"English"}],"activeLanguages":{"fr":"Français","de":"Deutsch","pl":"Polski","en":"English"},"enabledLanguages":["de","en","fr","pl"],"debugInfo":false,"displayBranding":false,"displayBrandingName":false,"localizeImages":false,"localizeUrls":false,"localizeImagesLimit":false,"localizeUrlsLimit":false,"localizeAudio":false,"localizeAudioLimit":false,"localizeDates":false,"disabledPages":["/blog/syndigo\\-1worldsync\\-modern\\-commerce(/?|$)","/what\\-is\\-pim(/?|$)","/what\\-is\\-product\\-experience\\-management(/?|$)","/dicks\\-sporting\\-goods\\-sponsored\\-program(/?|$)","/glossary(/?|$)","/marketing\\-request(/?|$)","/sun/training(/?|$)","/sun/documentation(/?|$)","/sun/community(/?|$)","/sun(/?|$)","/legal(/?|$)","/legal/terms\\-of\\-use(/?|$)","/legal/privacy\\-policy(/?|$)","/legal/cookie\\-notice(/?|$)","/security\\-and\\-reliability(/?|$)","/security\\-and\\-reliability(/?|$)","/syndigo\\-mdm\\-pim\\-privacy\\-notice(/?|$)","/syndigo\\-mdm\\-pim\\-privacy\\-notice(/?|$)","/dell(/?|$)","/pacific\\-coast\\-lighting(/?|$)","/pacific\\-coast\\-lighting(/?|$)","/events/partner\\-kickoff\\-americas(/?|$)","/events/partner\\-kickoff\\-europe(/?|$)","/blog/mdm\\-dynamic\\-data\\-governance(/?|$)","/success\\-stories/dude\\-wipes(/?|$)","^/kroger\\-sponsored\\-program/$(/?|$)","/1worldsync/syndigo\\-1worldsync\\-integration\\-faq(/?|$)"],"regexPhrases":[],"allowComplexCssSelectors":false,"blockedClasses":false,"blockedIds":false,"phraseDetection":true,"customDomainSettings":[],"seoSetting":[{"language":"fr","url":"syndigo.com/fr/"},{"language":"de","url":"syndigo.com/de/"},{"language":"pl","url":"syndigo.com/pl/"},{"language":"en","url":"syndigo.com/"}],"translateSource":true,"overage":false,"detectPhraseFromAllLanguage":false,"googleAnalytics":true,"mixpanel":false,"heap":false,"disableDateLocalization":false,"ignoreCurrencyInTranslation":false,"blockedComplexSelectors":[]},"version":33579},{"_id":"en","source":"en","pluralFn":"return n != 1 ? 1 : 0;","pluralForm":2,"dictionary":{},"version":33579},{"_id":"outdated","outdated":{"#The Last Piece of the Puzzle for Every Brand’s Summers Sales Strategy: Digital Shelf Analytics":1,"#Summer has ignited a sizzling surge in eCommerce activity this year. Prime Day alone set a record of over 375 million items purchased worldwide,...":1,"#Supply Chain":1,"#Learn More About Syndigo’s Solutions For Product Information, Master Data, ECommerce Content Syndication, And Digital Shelf Analytics.":1,"#Learn more about Syndigo’s solutions for product information, master data, eCommerce content syndication, and digital shelf analytics.":1,"#BE.THE FUTURE – DAS COMMUNITY-EVENT DER EXTRAKLASSE AM 19. SEPTEMBER IN KÖLN!":1,"#Easily create, manage, and distribute rich and engaging product content across partner distribution channels, including e-commerce platforms, marketplaces, social media, and more. Retailers can manage their vendor information with specific taxonomy and workflows to highlight which content is ready for publishing and which needs updating.":1,"#Brands Can:":1,"#Syndigo is the leading provider of product information onboarding, creation, syndication, and analytics, plus custom product information management (PIM) and master data management (MDM)–all on a comprehensive, cloud-native SaaS platform.":1,"#As a proud exhibitor at Groceryshop 2023, we are excited to showcase our latest innovations and industry-leading capabilities.":1,"#Retailers Can:":1,"#Product information onboarding, creation, and syndication":1,"#Groceryshop 2023":1,"#BE.INSIDE  - Syndigo":1,"#Firmenname:":1,"#Be.The Future - Das Community-Event Der Extraklasse Am 19. September In Köln!":1,"#Compare live content vs. expected version":1,"#New Feature: Compare with Live":1,"#Is the Product Findable?":1,"#Is the Product Available?":1,"#Will customers engage/buy the product?":1,"#Is the Product Page Live?":1,"#Compare your live content to understand when updates are actually published online":1,"#Identify and prioritize issues impacting overall product sales—through a new calculator that estimates how your conversions can be impacted, such as":1,"#Understand how different product page elements contribute to the overall performance of your products.":1,"#New Feature: Product Impact Analyzer":1,"#More than 50% of shoppers abandon their purchase process if product information is inaccurate or incomplete. Holistic Product Experience Management (PXM) is therefore crucial for success in digital commerce. But how can companies not only improve the quality of their product data while also saving costs?":1,"#Our presentation: Product Experience Management reimagined – Increase efficiency, reduce costs":1,"#Product Data Gaudi – the event for world-class product data management – brings together experts, retailers, and manufacturers to discuss current trends, challenges, and best practices in product data management. In a world where precise and compelling product information determines market success, this event offers a unique platform for exchange and innovative solutions.":1,"#Experience the product data fun of 2025 with Syndigo!":1,"#Incomplete Product Information impacts sales":1,"#New Study: The State of Product Content":1,"#Manually review high-fidelity images":1,"#Discover what your shoppers really want, with the new The State of Product Content from Syndigo. Find out how":1,"#High-performing Product Detail Pages influence your shopper":1,"#Get match percentages of text and images":1,"#Optimizing the Customer Experience boosts conversions":1,"#Visit us at Produktdatengaudi and learn about practical approaches to future-proofing your PXM. We look forward to sharing your experiences!":1,"#Enable sustainable savings":1,"#Optimize processes & reduce error rates":1,"#Improve customer experiences":1,"#In our presentation, we will demonstrate how an optimized data strategy, automation, and the right system architecture:":1,"#Rapid shifts in the competitive landscape, consumer expectations, supply chains, and regulations have made grocery retailers more dependent than ever...":1,"#Meet with Syndigo experts during <strong ljsid-1=\"\">Product Data Fun 2025</strong>":1,"#Optimize Product Content at Cora":1,"#Amazon Featured: Maximizing Success on Prime Day 2023: Strategies for Visibility, Sales, and Buy Box Dominance GDSN Featured: Demystifying GS1 and GDSN: The Jargon Retail [...]":1,"#Eleva tu Anaquel Digital: Desbloquea el Poder de la Analítica de Syndigo":1,"#Retailers rely on Syndigo for vendor onboarding and management, simplifying product intake and strengthening data quality across commerce platforms.":1,"#E-Mail-Adresse:":1,"#Brands leverage Syndigo to distribute their product information to more than 1,750 of the world’s leading retailers and platforms, including Amazon and Walmart. And Syndigo doesn’t just simply send the data. With our close retailer relationships, Syndigo manages the continual changes to content requirements — more than 200 retailer requirement changes <em ljsid-1=\"\">per month</em>.":1,"#Access these valuable insights":1,"#Gartner Data & Analytics EMEA":1,"#London, U.K.":1,"#May 22-24, 2023":1,"#July 03, 2024":1,"#Gartner-Data-Analytics-Summit":1,"#<strong ljsid-0=\"\">Include Alt text where prompted.</strong> These short alternative descriptions (100 characters) can be included with any web image. Alt text is used to describe images for accessibility browsers with a screen reader. Adding Alt text by including a caption allows authors to keep images within a design and still provide the content in an accessible format.":1,"#<strong ljsid-0=\"\">Include Closed Captions and Transcripts. </strong>Closed captions are timed transcriptions of audio files. Transcripts are a complete translation of your video’s audio into text. Transcripts differ from closed captions because they also can describe what’s going on in the video (e.g. “outside in a park”). WebVTT format is designed to provide closed captions and transcripts for video content.":1,"#<strong ljsid-0=\"\">Include important item information on the PDP as text. </strong>Details such as dimensions, health claims, features, ingredients and other specific attributes should be included as text.":1,"#<strong ljsid-0=\"\">Upload your PDFs.</strong> Once your PDF is accessible, simply upload it as another one of your Enhanced Content assets. Please ensure to add a Caption (used as Alt text) for your PDF. It’s the same process as described above for Images.":1,"#<strong ljsid-0=\"\">Ensure PDFs are accessible when they are created. </strong>Your PDF creation software can help you address accessibility issues, such as a missing document description or title. It looks for common elements that need further action, such as scanned text, form fields, tables, and images.":1,"#During our recent<strong ljsid-1=\"\"> Ignite: Experiences</strong> virtual event, <em ljsid-3=\"\">Whatever it Takes</em>, we had the opportunity to visit with some of our clients in different sectors to share their content management insights from their areas of expertise. We were pleased to have Kaileigh Campbell, eCommerce Manager from The Scotts Miracle Gro Company, share her experiences on what it takes to deliver a great content experience. Here are a few takeaways and insights from this Ignite Breakout Session focused on Hardlines.":1,"#Scotts has found that they can cater to these different types of shoppers by “teaching” more about lawn care – which is facilitated by Enhanced Content. They’re also leveraging “emerging” new markets, including non-traditional gardening retailers like Kohl’s, Zulily, Wayfair, and others. Put together, Scotts Miracle Gro has found its niche in delivering what their customers want in their homes and is able to provide a means to show what can be done to make it their own.":1,"#Future Opportunities":1,"#One challenge a brand like Scotts encounters is how to stay relevant in a vast landscape of competition. It’s a benefit for them to have Enhanced Content for the retail sites that create ‘brand stores’ which are a cleaner brand experience, rather than being in a more general category. For Scotts, “Those lifestyle images help play that role too,” according to Campbell, because showing an image using the product may help trigger a reminder to the shopper how the product is used and what it looks like.":1,"#Staying Relevant":1,"#The content that’s been most impactful for the Scotts brand is fairly consistent, even in a changing environment, according to Campbell. “It’s a constantly evolving landscape,” she said. “The best things my team sees – number one – is having a good product title. It’s not the time to be conversational.”":1,"#The number-two element is also not surprising, but also sometimes overlooked: Having a good, clear main image. “Zoom is a key thing,” noted said Campbell, as many shoppers prefer to look closely at the packaging for the ingredients, rather than scrolling to the product descriptions on the page.":1,"#Scotts Miracle Gro is considered a “best in class” example of how the company integrates their Core and Enhanced Content, including lifestyle images, buying guides, and other content to educate shoppers on how their products tie together as an integrated group of products. Syndigo has found that hardlines suppliers can see as much as a 37% lift in add-to-cart numbers when shoppers engage in Enhanced Content (including product tours and image carousels) in the sector.":1,"#Outside having the basics down, both 360-spin (where available) and product videos were strong performers for Scotts—and impactful for their category. They use ‘how-to’ videos to demonstrate, in an instructional way, how to use the product clearly. This is particularly important for the up and coming new-homeowner demographic, who may have never had to care for a lawn before.":1,"#One continual challenge in terms of both relevancy and brand consistency is maintaining their product naming identity across different recipients. It’s a challenge that Scotts acknowledges takes some work to review and update. Some retailers create their own naming conventions, for example, where others may have character limits or place SKU numbers in titles. It’s a common problem that comes with the territory, and the team at Scotts can monitor and review the listings regularly to ensure accuracy and consistency as best they can…which is why Enhanced Content can help reinforce their information.":1,"#Looking forward, the Scotts team is excited for the growth potential it has with some of their newly acquired brands or branding partners. In addition, they see other opportunities to build on the brand experience, by looking at different demographics (Millennials, Gen Z) and how they are moving into larger homes with smaller outdoor yards – which is different than prior generations.":1,"#By that, Campbell explained, she meant that shoppers don’t want to spend the time wading through a lot of words and creative explanations. Rather, they want to know the item is what they are searching for. And if they can’t figure that out, they will move on to another competitor.":1,"#Success in Retail: Mastering Onboarding, Marketplaces and Compliance":1,"#A completely scalable platform with configurable integrations, flexible data modeling and self-service workflows means that you can build the platform you want while always staying current.":1,"#The best platform is nothing without the best data. Our syndication expertise in Grocery means you start with data quality standards that are fit for industry purpose.":1,"#Enjoy full-service content syndication capabilities, including vendor onboarding, and low-code rich media built directly on your eCommerce site.":1,"#Retailers like you—across grocery, hardlines, electronics, apparel, and other consumer goods—choose Syndigo for their product information management. Syndigo is the first cloud-native solution that is purpose-built to deliver exceptional product experiences across departments, organizations, and with your vendor partners across your commerce platforms.":1,"#Help your users work more effectively with cloud-native technology that lowers your Total Cost of Ownership.":1,"#Data accuracy at the core":1,"#An analytics suite that is built into the platform to ensure the most accurate and up-to-date representation of the state of your data, with prebuilt or customizable displays.":1,"#Seamless integration between PIM and syndication needs":1,"#A vast collection of existing vendor information, customizable workflow templates and complete software development kit means implementation often in weeks, not months or years.":1,"#Brands, especially in the premium and luxury segments, are increasingly prioritizing Direct to Consumer (D2C) models to establish closer customer...":1,"#Access a range of analytics reports and measures to gain valuable insights into product data, consumer e-commerce behavior, and market trends. With real-time data visualization and reporting, Syndigo helps our clients with data-driven decision-making to improve their online performance across product visibility, availability, pricing, and promotions.":1,"#Solving the board-level challenges":1,"#When it comes to retail specifically, there are some particularly powerful benefits ahead. The Syndigo + Riversand combined vision is about fully equipping retailers with the tools to enable seamless data management—within their organizations as well as with their vendor partners. Executing this vision means retailers can have a reliable source of truth that connects data to location, customer, and other domains in order to manage vendor onboarding, operations, and customer experiences. Plus, brands can think differently about how they manage their supply chains, position their products, and expand their channels.":1,"#Earlier this year, <a ljsid-1=\"\">Syndigo acquired</a> MDM and PIM leader Riversand. This was a major step in extending the capabilities of our end-to-end solution for all companies we work with—from retailers to manufacturers across all verticals.":1,"#1 Oct":1,"#By adding Riversand’s <a ljsid-1=\"\">leading MDM capabilities</a> into the mix, we’ve ensured that retailers’ success continues with growth. With best-in-class MDM, retail companies can confidently achieve the operational excellence needed to sustain business growth, minimize risk, and introduce new products faster. This, coupled with Syndigo’s CXH, means retailers can leverage data across all aspects of their network with assurance that it’s validated, driving revenue, and measurable for the long term.":1,"#It all starts from the top. In Syndigo’s <a ljsid-1=\"\">How to Win in Retail blueprint</a>, the highest priorities of retail organizations are broken down, from sourcing a compelling product assortment to controlling costs. These are the priorities that drive everything in an end-to-end commerce strategy, which is what Syndigo’s Content Experience Hub (CXH) platform is designed to support. The blueprint unpacks precisely how CXH supports that end-to-end process through the application of three key data types:":1,"#Streamlining the exchange and execution of this data empowers retail leaders. Not only does that improve their ability to boost vendor engagement and maximize sales opportunities, it ensures unification of data across the enterprise (and within the robust brand network that Syndigo and Riversand offer together). It always comes back to those board-level challenges and a solution that addresses them.":1,"#<a ljsid-0=\"\">Today’s retailers</a> need to stay ahead of the eCommerce competition and continuously improve speed to market. Syndigo and Riversand’s joint approach brings industry expertise, as well as PIM, MDM, and syndication capabilities to a network of thousands of retailers and manufacturers across the globe. Our goal in bringing these platforms together is to simplify the end-to-end process every step of the way for retailer leaders everywhere.":1,"#Want to get started?":1,"#Moreover, Riversand’s platform further supports those board-level challenges being met, breaking them down on an even more granular level. Our combined vision solves those complex supply chain issues, boosts overall customer experiences, and ensures proper data governance and compliance with governing bodies like GS1. Here’s a glance at the cycle of objectives our MDM arm enables in retail:":1,"#Example 2 – Narrowing down choices based on style preference":1,"#Streamline product data intake and management, improve data quality, and maintain consistency across channels. With Syndigo, businesses can easily manage complex product hierarchies, attributes, and digital assets, ensuring that accurate and up-to-date information is always available to customers.":1,"#The complex terminology GS1 entails can be overwhelming. Throughout our series on GS1 and GDSN, you will see these terms. Let’s break them down.":1,"#Consolidate, cleanse, and organize data from various sources and data domains to create a “golden record” of essential business data representing a single, trusted version of the truth for each item in the system. Syndigo’s industry-leading MDM delivers data governance to ensure critical business data is available for timely decision-making and increased operational efficiency across the enterprise.":1,"#To win the Buy Box, you need to perform strongly in sales and offer competitive prices at the same time. With fierce competition, various factors such as stock status, price, and shopper reviews come into play. That’s why Syndigo’s Buy Box Report becomes your essential aid, providing:":1,"#Track whether your brands are credited as sellers when shoppers purchase/add-to-cart.":1,"#Quickly monitor your Buy Box Won and Lost percentage in real-time.":1,"#Understand the volume activity behind each search term":1,"#Many companies monitor their search performance on Google, but what about Amazon? Nearly 40% of traffic to your product detail page comes from searches on a retailer’s site, and that traffic converts twice as often as searches that come from other referring sources. It is crucial to ensure your products show up on page 1 for relevant search terms.":1,"#However, manually monitoring search results on Amazon can be time-consuming and tedious. Searching for keywords, entering them one by one, and recording rankings in spreadsheets – this takes away from time better spent developing and marketing new products.":1,"#Monitoring Your Product Availability at Amazon":1,"#Show how your products are ranking for the search terms you care about":1,"#Winning the Amazon SEO Race":1,"#After making sure customers can easily search for your products on page 1, the next step would be to secure that buy box.":1,"#With Syndigo’s Out-of-Stock report, you can easily monitor the real-time availability of your products at Amazon and other eCommerce site. This comprehensive tool keeps a close eye on inventory trends and ratios for you. You can easily track the availability of products and ensure you are not losing potential sales due to stock shortages. The OOS report comes with actionable insights as well, you can get real-time alerts of when to replenish inventory, and how to optimize inventory orders… so your products will never fall off Amazon’s shelf, and customers can always search for them with ease.":1,"#The Buy Box refers to the white box to the right of the product image, containing the “Buy Now” and “Add to Cart” buttons. It is one of the top priorities for winning Prime Day since":1,"#Highlight competitors that are ranking for the same search terms":1,"#Track those eCommerce search terms every day":1,"#Securing the Buy Box position.":1,"#Discover search terms of interest":1,"#With the ability to monitor Buy Box status updates, brands can quickly react to changes in the market and adjust their strategies to stay ahead of the competition.":1,"#Defending the Buy Box":1,"#Monitoring search results and achieving page 1 visibility.":1,"#Provide detailed insights into the Buy Box performance for each product, such as who is winning if you’re not and at what price.":1,"#Syndigo eCommerce search rank analysis lets you easily determine whether your products are ranking high for the search terms that matter for your products. With that information in hand, you can take action to identify products that need to be optimized—or let us do the optimization for you.":1,"#Ensuring product availability and discoverability.":1,"#Featured: Maximizing Success on Prime Day 2023: Strategies for Visibility, Sales, and Buy Box Dominance":1,"#<a ljsid-0=\"\">Joann Fabrics</a> is a place where one can get lost among the variety of crafting ideas. But online, it often comes down to a shopper needing a particular item. And when it comes to equipment such as die cutting machines, Joann <a ljsid-2=\"\">gives its shoppers a way</a> to find the machine type, price range and other features, in a few easy clicks. Once the features are chosen, shoppers can compare among the options in an easy interface.":1,"#Perhaps your product line is one where shoppers do not buy often, but the choice is extremely important. Take bridesmaids dresses, for example. Of the many decisions to be made for the big day, making sure the bride and her party look their best can be a challenge. Given the hundreds of different options at David’s Bridal, making that choice can be daunting. But with the <a ljsid-1=\"\">Style Quiz</a>, David’s Bridal helps brides-to-be focus their choices around their own style preferences. The quiz provides options based on type of wedding venue, color groups, style preferences and budget, among other things, and shoppers are then shown a set of items that match their preferences. By focusing the new bride’s attention on an acceptable set of choices – all of which are in their stated preference – it gives them more comfort in making a decision, while supporting the brand of David’s Bridal as one that is helpful.":1,"#A key measure for online marketing is engagement – the way a shopper interacts with the product information and images to make their purchase choices. In many cases, it is beneficial to help shoppers narrow their choices to provide information that is in line with what they are looking for. The <a ljsid-1=\"\">paradox of choice</a> shows that good marketers help to make shoppers make their choices simpler. Which helps to drive sales. In a store a good salesperson can help by understanding the shopper’s needs, but online it’s difficult. However, with advanced filtering technology it’s possible to narrow down the optimal product for a shopper’s particular taste and needs. iltering technology it’s possible to narrow down the optimal product for a shopper’s particular taste and needs.":1,"#by Nikhil Bhatia, SVP, Product In today’s real-time economy, staying competitive means keeping up with the latest trends, and keeping close to...":1,"#24 Oct":1,"#With all the products being launched every year – more than 30,000 annually, according to Nielsen – it is hard to keep track of all the brand names, line extensions, item descriptions, label information and the other content that goes with it. Supplier brands and retail outlets need to identify, measure and track these items with a unique code identifier. For consumer goods, this is the Global Trade Item Number (GTIN). In North America, the U.P.C. bar code represents the GTIN.":1,"#If you don’t have a company prefix, you can apply for one through GS1, the coding standards body (for more information on GS1 or how to apply, please visit <a ljsid-1=\"\">https://syndigo.com/gs1-cip/</a>). This number is the manufacturer ID portion on GTINs and barcodes. In addition to the company prefix, you will need to create a unique product number for each item you want to sell. Since this number can’t be used for multiple products, or transferred from one product to another, it’s important to plan ahead with your numbering.":1,"#Considering many of the big takeaways that have been shared around the NRF’s Big Show, it’s clear that as an industry, retailers more than ever...":1,"#Product information management (PIM) plays a crucial role in ensuring that businesses can provide customers with accurate and up-to-date product...":1,"#Product data is critical for retail performance, influencing sales, logistics, operations, marketing and more. The more complete and comprehensive it...":1,"#<a ljsid-0=\"\">Neutrogena</a> has taken a similar approach, with a focus on skin tone for their product line. Their <a ljsid-2=\"\">Shade Finder Quiz</a> helps shoppers find the applications that will be the best match to their skin tone as well as the occasion they intend to use the products for. Again, using the Product Finder application, Neutrogena was able to help shoppers build a set of products to help them accomplish their beauty goals, in an engaging and interactive way.":1,"#Example 1 – Choosing a product to meet a specific need":1,"#We know that enhanced content is driving sales… So how can enhanced content technologies help bring shoppers even closer in a virtual shopping environment? And although shoppers right now are becoming more comfortable with shopping from a remote location, there is always the challenge of convincing them to complete the purchase online.":1,"#Using decision-driven applications online can help to recreate the engagement and interaction of an in-person visit and purchase of products. These above examples show how a little creativity and understanding of the shopper experience can help drive greater online sales for products that are typically challenging to sell without hands-on interaction from a shopper.":1,"#Example 3 – Selecting items for a particular application":1,"#The consumer products company 3M is another great example. Given the broad and vast products they produce (easily more than 50,000), it can be a challenge to support the brand while grouping certain products around a shopper need. Take the Futuro™ line of braces, sold at many retail outlets. 3M uses Product Selectors to <a ljsid-1=\"\">help shoppers narrow down their choices</a> by ailment and body part. This example is particularly interesting, in that 3M also created an “IRL” version of Product Selectors – in store, to help shoppers narrow down their choices when shopping the physical location.":1,"#With exciting new skin care brands like Versed, it’s important to show how your brand can be used for particular skin types and uses. A Product Selector application here can highlight a shopper’s main concerns, such as oily skin or sensitivity, in addition to the type of daily regimen they use. Answers to these questions <a ljsid-1=\"\">help build a skin care profile</a> to direct shoppers to the products they will find most useful.":1,"#Product Selectors are one such capability. By building a selection path for shoppers through a series of questions and choices, a marketer can help shoppers get to the product they are searching for, more quickly. Here are some “real-world” examples of how Product Selectors can bring the shopper closer to the store experience and keep them engaged to drive more online sales.":1,"#Ideal product content: How to retain customers and increase sales":1,"#Impacted food and drink categories are listed in <a ljsid-1=\"\">The Food (Promotion and Placement) (England) Regulations 2021</a> and include soft drinks, savoury snacks, confectionery and pizza.":1,"#Foods that score four or more and drinks that score one or more are classed as HFSS products.":1,"#Key locations in store (store entrances, aisle ends and checkouts) when retail stores are over 185.8 square metres (m2) (or 2,000 square feet), and the equivalent online":1,"#Retailers are under mounting pressure to change and evolve, and not just from the threat of fines. This regulation not only prompts grocery retailers to be seen to be doing something about their social responsibility, it is also about building the public image of caring for a healthier future for the next generation of consumers.":1,"#The location of products within stores and online channels significantly affects how we shop and what we buy. Furthermore, evidence shows that retail price promotions in food are influencing food preferences and purchases, especially in children.":1,"#The government has now provided detailed guidelines on how to identify and feature such products.":1,"#Each product in these categories needs to be rated for ‘Nutrient Profile Score’ with negative points for calorie density, saturated fat, sugar and sodium, and positive points for protein, fibre, fruit, vegetables and nuts.":1,"#This new regulation joins a long list of complex challenges facing retailers and suppliers to share complete, accurate allergen, nutrition, ingredient and sustainability information to UK shoppers. It’s increasingly important to be mindful of these mounting standards and take steps to ensure consistency in representing this information across packaging, labelling, shelf, instore and online use.":1,"#In order to curb obesity and the growing burden of public health issues because of bad dietary habits, the UK government has introduced new HFSS (High Fat, Salt, or Sugar) <a ljsid-1=\"\">regulations to curb the promotion of unhealthy food and drinks</a>.":1,"#Who Is Impacted":1,"#Challenges for Grocery Retailers Today and Tomorrow":1,"#The restriction of HFSS products by location already came into force starting October 1, 2022. The additional tightening of regulations on HFSS products by volume price to follow soon, 1 October 2023. The rules impact medium and large businesses (with 50 employees or more).":1,"#Volume price promotions – for example, multibuy offers (buy-one-get-one-free)":1,"#Some large CPG companies are equipped to provide this data more readily, but many smaller food producers and distributors may struggle to deliver timely, quality nutritional data.":1,"#A data strategy supported by a robust Master Data solution can empower you to navigate this complicated challenge and reach compliance with minimal disruption. Learn how Syndigo’s integrated solution makes obtaining and managing clean, reliable nutritional data fast and easy .":1,"#However, the <strong ljsid-1=\"\">biggest </strong>challenge a grocery retailer faces in complying with these regulations is the curation of nutritional data from suppliers to calculate the nutritional profile score.":1,"#But adapting to these regulations and social expectations is easier said than done. Several key challenges stand between retailers and widespread compliance. The massive operational impact on the change of the store layout, and the implication of that change to sales figures and bottom line, are yet to be determined.":1,"#Suppliers of these products are responsible for providing accurate information about the nutritional profile of their products to sellers. Sellers are responsible for adhering to the guidelines set up about how to place and promote these products.":1,"#Another key challenge is the massive exercise of profiling and cleansing existing nutrient data for all the sellable SKUs and pack variants. Some of these activities could be machine driven, but many will require manual review and validation.":1,"#How ready is your product data provider to help you address regulatory and social expectations today and tomorrow? How ready is your PIM system to cater to the additional data requirements?":1,"#Further complicating the situation, there is no single agency that is providing a standard score to identify an unhealthy food product. A few options are being fielded by product data syndication service providers, but none have emerged as a recognized standard.":1,"#Previously, data requirements of food products for a grocery retailer’s nutritional profiles were restricted to capturing back-of-pack nutrient data for online channels. Now retailers are expected not only to capture the data in a standardized unit of measure (UOM)—they must also score foods to identify whether they qualify as HFSS.":1,"#How can I validate suppliers’ data completeness before I onboard them?":1,"#What are the new attribute fields you listed in the food regulation?":1,"#How do I trust our supply chain and govern the transfer of data across it?":1,"#How can I adjust my data model in my":1,"#Where do I store this information?":1,"#These factors are separated at the moment in most peoples’ consciousness, but they will start to blur the boundaries in the future. Retailers need to start preparing their product data infrastructure now to accommodate more complex data requirements.":1,"#Is this information only in one central place or federated in different tools, applications or even spread sheets?":1,"#Preparing for What’s Next and Future Proofing Your Data Management":1,"#How can I automate the ingestion and validation of nutritional information?":1,"#What are the data quality requirements from these recipients?":1,"#How do I deliver product information to my own eCommerce store, marketplaces or retailers?":1,"#Do I send data via GDSN to a GS1 data pool and is my data compliant?":1,"#As a food supplier or manufacturer you should consider these questions:":1,"#In order to achieve compliance to the current HFSS requirements (and future regulations), the Product Master Data creation process for UK grocery retailers now needs essential data to be captured and maintained upfront. MDM (Master Data Management) initiatives are ideal to map out the complete supply chain, retail location, distribution logistics, product, supply, manufacture location, people, ingredients, and provide complete insights through the entire product lifecycle":1,"#Can use data via GDSN to a GS1 data pool so my data is compliant?":1,"#As a food retailer you need to be looking to answer all these questions and add:":1,"#How can I create validation rules and reports to ensure compliance?":1,"#The third party product data providers need to provide data in standardized format in order to align with this legislation. The retailer can then rule if scoring the nutritional profile score needs to be part of the MDM solution.":1,"#The immediate HFSS requirements are challenging in their own right. But it is the implication of what comes next that should be the larger concern for grocers and suppliers: nutritional information and how it is captured and consumed, ‘farm to fork’ food source traceability, and supply chain impact on greenhouse gas emissions will begin coming together.":1,"#How do I communicate new data quality requirements to my suppliers?":1,"#Can I rely on the agility and scalability of my data platform to adapt to new data requirements with minimal IT involvement?":1,"#Who is responsible for creating the description of products?":1,"#Prime Day 2023 is looming (July 11-12), and the race is on to adjust eCommerce strategies and make the most of Amazon’s members-only annual...":1,"#What a year it’s been! As 2022 opened, we saw consumers slowly returning to the behaviors that were the pre-pandemic norm. Shoppers increased their...":1,"#Government guidelines have been provided which helps to illustrate how the regulations restrict promotions of HFSS or ‘less healthy’ products by:":1,"#Fortunately, there’s an easier way to monitor Amazon search results, and that’s by using the automated Share of Search tools from Syndigo.":1,"#With our Share of Search reporting, we can help you:":1,"#Amazon Enhanced Content":1,"#Join the Gordon Foodservice Expanded Product Offering Webinar":1,"#SmartLabel™":1,"#With more focus on the overall product content experience, it is important for brands to understand content readiness. Here are Five Steps to ensure your content is ready for retailers.":1,"#Seamlessly integrate Syndigo Marketplace with other Syndigo solutions for a cohesive and efficient content management ecosystem.":1,"#Product Information Management (PIM) is the critical business process of collecting, managing, enriching, and distributing product information and...":1,"#What can we say about the year that hasn’t already been said? Rather than pontificate, let’s jump to the good stuff, all in one place […]":1,"#Enterprise Resource Planning":1,"#Single Source of Truth":1,"#Vice President of Merchandising and Product Management":1,"#Raphael Schilling, Migros":1,"#Tracy Goebel":1,"#Maximizing Success on Prime Day 2023: Strategies for Visibility, Sales, and Buy Box Dominance":1,"#Ignite Hardlines Breakout: Scotts Miracle Gro Stays Best in Class":1,"#Looking Ahead":1,"#1WorldSync":1,"#Verdant-Services":1,"#by Courtney Reilly, Customer Value Manager In the age of data-driven decision-making, it is a necessity for businesses to have access to accurate and...":1,"#No posts found":1,"#It can be easy to get confused with all the industry acronyms for product coding standards: <a ljsid-1=\"\">GDSN</a>, GTIN, GLN… and that’s just the G’s. If you need a barcode to sell your items in-store or online, the GTIN is an important concept to understand. Here’s a quick overview.":1,"#That’s all there is to it.":1,"#If you are a brand or retailer looking to create and sell an item in a store or online, you need a GTIN for each item. Thankfully, it’s easy to obtain a GTIN for your product. There are just a few steps you’ll need to take.":1,"#So far so good?":1,"#We at Syndigo want to help the industry understand the different requirements you need to publish your product content. To help, we created this short video to walk you through the steps of creating and sharing your product GTINs. Check it out!":1,"#Together, the manufacturer ID and unique product number make up the GTIN. And once assigned to your specific item, it is the unique number for that item. This item is used to create your item UPC as well as being a reference number for <a ljsid-1=\"\">GDSN</a> certified data pools and other industry content systems.":1,"#GTIN: Global Item Trade Number":1,"#Syndigo is a GS1 US Certified Identification Partner. Learn more about how we can help you with GTINs, GDSN data submission and other standards requirements.":1,"#Syndigo Connect Europe":1,"#Mandalay Bay, Las Vegas":1,"#Syndigo provides many tools and capabilities for our clients to optimize their product content across the ecosystem. If you are looking to implement or improve your product content strategy, consider Syndigo’s free content health checkup. It will provide a no-obligation look into the areas your content is succeeding and where there are gaps. To schedule your free content health checkup, just click the button below and we will have one of our account representatives connect with you.":1,"#Rich Media":1,"#Featured: The Biggest Network Just Got Better: Amazon A+ Global Content Now Available Through Syndigo":1,"#Featured: Demystifying GS1 and GDSN: The Jargon":1,"#A Better Manufacturing Experience…Driven by Data":1,"#What is PIM (Product Information Management)?":1,"#Product Data Maintenance (CONTENT CURATION)":1,"#All Enhanced Content is only to be seen as a supplement to the basic information and improves the shopping experience and decision making of the shoppers in the webshops of the Transgourmet DE Group.":1,"#This provides shoppers with a better brand experience through matching filterability.":1,"#Brand manufacturers have the opportunity to incorporate their individual brand story and differentiation directly into the product detail pages.":1,"#Only additional attributes for Transgourmet need to be filled in and provided by you. These enable the optimized findability of their products in the various webshops of the Transgourmet DE Group.":1,"#Transgourmet has already been working intensively on the digital business processes for its various sales lines since 2019. The key element here is the product information that is specifically aggregated and played out for the personas of the sales lines.":1,"#With the most comprehensive product content and the largest global retail network, you can ensure better access and consistency across your online and in-store programs.":1,"#Suppliers using a GSDN data pool do not have to enter data twice, as data can be provided and updated via GDSN.":1,"#Syndigo Core Content allows you to quickly list your products online, in line with the product information on the products on the physical and digital shelf.":1,"#Transgourmet-specific structured data (incl. GDSN)":1,"#Extended Product Information For Digital Transgourmet Sales Lines":1,"#The basis of the article master data is and remains the structured data supplied via GDSN and supplemented in Syndigo.":1,"#Leave product data maintenance to professionals if you don’t have resources available for it yourself. Our department – Content Curation Studio – maintains your product data as per requirement based on your product specifications and available product information.":1,"#Transgourmet defines Enhanced Content as extended product information, beyond the item master data also called “Core Content”.":1,"#Building Your Success":1,"#eTron Digital":1,"#GS1 Connect":1,"#Ignite":1,"#Syndigo Master Data Management":1,"#Reid Garrett":1,"#Tech Mahindra":1,"#Shoptalk Europe":1,"#The essential role of <strong ljsid-1=\"\">Gestion des données de référence</strong> in providing a unified, enterprise-wide view for accurate and reliable reporting.":1,"#STUTTGART, DE":1,"#Cleveland, OH":1},"version":33579}]