[{"_id":"project-settings","settings":{"translateMetaTags":true,"translateAriaLabels":true,"translateTitle":true,"showWidget":true,"isFeedbackEnabled":false,"fv":1,"customWidget":{"theme":"custom","font":"rgb(41,43,46)","header":"rgb(239,244,249)","background":"rgb(255,255,255)","position":"right","positionVertical":"top","border":"rgb(51,234,24)","borderRequired":false,"widgetCompact":true,"isWidgetPositionRelative":false},"widgetLanguages":[{"code":"fr","name":"Français"},{"code":"de","name":"German"},{"code":"en","name":"English"}],"activeLanguages":{"fr":"Français","de":"Deutsch","pl":"Polski","en":"English"},"enabledLanguages":["de","en","fr","pl"],"debugInfo":false,"displayBranding":false,"displayBrandingName":false,"localizeImages":false,"localizeUrls":false,"localizeImagesLimit":false,"localizeUrlsLimit":false,"localizeAudio":false,"localizeAudioLimit":false,"localizeDates":false,"disabledPages":["/blog/syndigo\\-1worldsync\\-modern\\-commerce(/|$)","/what\\-is\\-pim(/|$)","/what\\-is\\-product\\-experience\\-management(/|$)","/dicks\\-sporting\\-goods\\-sponsored\\-program","/glossary(/|$)","/marketing\\-request(/|$)","/sun/training(/|$)","/sun/documentation(/|$)","/sun/community(/|$)","/sun(/|$)","/legal(/|$)","/legal/terms\\-of\\-use(/|$)","/legal/privacy\\-policy(/|$)","/legal/cookie\\-notice(/|$)","/security\\-and\\-reliability","/security\\-and\\-reliability(/|$)","/syndigo\\-mdm\\-pim\\-privacy\\-notice","/syndigo\\-mdm\\-pim\\-privacy\\-notice(/|$)","/dell(/|$)","/pacific\\-coast\\-lighting(/|$)","/pacific\\-coast\\-lighting","/events/partner\\-kickoff\\-americas(/|$)","/events/partner\\-kickoff\\-europe(/|$)","/blog/mdm\\-dynamic\\-data\\-governance(/|$)","/success\\-stories/dude\\-wipes(/|$)","^/kroger\\-sponsored\\-program/$(/?|$)","/1worldsync/syndigo\\-1worldsync\\-integration\\-faq(/|$)"],"regexPhrases":[],"allowComplexCssSelectors":false,"blockedClasses":false,"blockedIds":false,"phraseDetection":true,"customDomainSettings":[],"seoSetting":[{"language":"fr","url":"syndigo.com/fr/"},{"language":"de","url":"syndigo.com/de/"},{"language":"pl","url":"syndigo.com/pl/"},{"language":"en","url":"syndigo.com/"}],"translateSource":true,"overage":false,"detectPhraseFromAllLanguage":false,"googleAnalytics":true,"mixpanel":false,"heap":false,"disableDateLocalization":false,"ignoreCurrencyInTranslation":false,"blockedComplexSelectors":[]},"version":36422},{"_id":"en","source":"en","pluralFn":"return n != 1 ? 1 : 0;","pluralForm":2,"dictionary":{},"version":36422},{"_id":"outdated","outdated":{"#<a ljsid-0=\"\">Gestion des données de référence (MDM)</a> projects are critical for ensuring that an organization’s data is consistent, accurate, and accessible across all business units. However, these initiatives often come with a host of challenges. In this blog post, we will explore some of the most common snags we have encountered during MDM projects and provide practical strategies for avoiding them, ensuring your MDM initiative delivers the value your organization expects.":1,"#Capabilities":1,"#NÜ Hôtel, 93 Avenue Le Corbusier, 59800 Lille":1,"#Klee Group x Syndigo — Lille":1,"#Please click below to connect to your copy of the <strong ljsid-1=\"\">“Joint Study by ECC Köln and Syndigo: CLICK & BUY VS. BRICK & BUY”</strong> Report now.<a ljsid-3=\"\"></a><a ljsid-4=\"\"></a><a ljsid-5=\"\"></a><a ljsid-6=\"\"></a>":1,"#Get to know our versatile solutions by joining our exclusive session hosted in partnership with Advellence and our joint customer B.Braun. In his presentation, B. Braun demonstrates how Syndigo’s new priint app, as an interface to priint:cloud, enables data-driven product publications – both on demand and pre-generated, from a business and technical perspective.":1,"#<a ljsid-0=\"\">Kontaktieren Sie uns</a> to learn more about how Syndigo PIM gives you the competitive edge to succeed.":1,"#Mühleim an der Ruhr, GERMANY":1,"#Logre Que Sus Productos Destaquen":1,"#How Online Info Influences In Store Buying":1,"#For more than 50 years, OBI GmbH & Co. Deutschland KG<strong ljsid-1=\"\"> </strong>(OBI) has been an iconic part of the international “Do it Yourself” (DIY) landscape, helping customers create a more beautiful home. As a friendly, family-oriented retailer, they support home improvement projects ranging from garden design and bathroom planning to repairs, tool selection, and year-round flowering plants. They operate in 644 locations (with 348 stores in Germany) and employ 40,000 people across 10 countries. The company generated €8.2 billion in revenue in 2024 (€4.2 billion from Germany) and enjoys 93% brand recognition in Germany.":1,"#Food service":1,"#Meet us on site":1,"#Through expert talks, real-world case studies, and networking opportunities, the event provides insights into how organizations successfully manage and publish product information across print and digital channels.":1,"#priint:day brings together professionals from marketing, e-commerce, product data management, and publishing to explore the future of automated product communication.":1,"#About priint:day":1,"#Syndigo will be on board at this year’s priint:day to present its complete and composable end-to-end Product Experience Management (PXM) and product MDM solutions including PIM syndication, analytics, social proof messaging and ratings & reviews.":1,"#priint:day 2026 – Unlock the Full Potential of Your Product Experience Management":1,"#Don’t miss this opportunity to connect with industry experts and explore the future of product communication":1,"#We’re excited to offer a limited number of free passes. To request yours, simply fill out the form below. Our team will review your request and get back to you shortly.":1,"#Special Tickets Available":1,"#Book a meeting with our team onsite and discuss your current setup, challenges, and next steps. Our experts are looking forward to meeting you and exploring how Syndigo can support your product data and product experience strategy.":1,"#PIM Archives - Syndigo":1,"#As a proud exhibitor at Groceryshop 2023, we are excited to showcase our latest innovations and industry-leading capabilities.":1,"#Product information onboarding, creation, and syndication":1,"#Learn More About Syndigo’s Solutions For Product Information, Master Data, ECommerce Content Syndication, And Digital Shelf Analytics.":1,"#Learn more about Syndigo’s solutions for product information, master data, eCommerce content syndication, and digital shelf analytics.":1,"#Compare live content vs. expected version":1,"#New Feature: Compare with Live":1,"#Is the Product Findable?":1,"#Is the Product Available?":1,"#Easily create, manage, and distribute rich and engaging product content across partner distribution channels, including e-commerce platforms, marketplaces, social media, and more. Retailers can manage their vendor information with specific taxonomy and workflows to highlight which content is ready for publishing and which needs updating.":1,"#Brands Can:":1,"#Will customers engage/buy the product?":1,"#Is the Product Page Live?":1,"#Compare your live content to understand when updates are actually published online":1,"#Identify and prioritize issues impacting overall product sales—through a new calculator that estimates how your conversions can be impacted, such as":1,"#Understand how different product page elements contribute to the overall performance of your products.":1,"#Syndigo is the leading provider of product information onboarding, creation, syndication, and analytics, plus custom product information management (PIM) and master data management (MDM)–all on a comprehensive, cloud-native SaaS platform.":1,"#New Feature: Product Impact Analyzer":1,"#Retailers Can:":1,"#It is difficult to distribute data in multiple formats across retailers and internal departments. Managing it all is a drain on internal resources, and a challenge if using multiple solution providers. With Syndigo, you have a single end-to-end solution for all your content management and distribution, across <strong ljsid-1=\"\"><a ljsid-1-0=\"\">GDSN</a></strong>, <strong ljsid-3=\"\"><a ljsid-3-0=\"\">nutrition</a></strong>, <strong ljsid-5=\"\"><a ljsid-5-0=\"\">Core</a> </strong>and <strong ljsid-7=\"\"><a ljsid-7-0=\"\">Enhanced content</a></strong>, with analytics and reporting to ensure content health across all retailer recipients.":1,"#Core content is required, but <strong ljsid-1=\"\"><a ljsid-1-0=\"\">Enhanced content</a> </strong>drives conversion. Our case studies show a lift of as much as 12%-36% in conversions when shoppers are exposed to Enhanced content. Better yet, Syndigo solutions can enable Enhanced content above the fold, bringing higher conversion potential to the most-viewed area of a site.":1,"#New Study: The State of Product Content":1,"#Manually review high-fidelity images":1,"#Get match percentages of text and images":1,"#Source: AMVO, 2022":1,"#As new data from <a ljsid-1=\"\"><em ljsid-1-0=\"\">The State of Product Content 2023</em></a> show, there’s a major component of the brand that often goes overlooked—product content, the assets and information that describe and present your product online. Organizations aiming to maintain an appealing brand that stands out from the crowd and engages customers should pay careful attention to ensure this critical pillar is not overlooked.":1,"#Want to find out what kind of content customers want most? Download <a ljsid-1=\"\"><em ljsid-1-0=\"\">The State of Product Content 2023</em></a>":1,"#Watch our on-demand webinar, to kick off the year with important highlights and insights on how you can make the most of your product data and content to deliver even better performance this year.":1,"#The battle for shopper attention is constant. With so many options and channels, the consumer now has more control than ever! To succeed, brands and retailers must ensure they are winning at every shelf—not just online, not just in-store.":1,"#1. Collaboration":1,"#CASE STUDIES":1,"#Conversion rates increase an average of 39% on product pages with enhanced content!":1,"#Incomplete Product Information impacts sales":1,"#Discover what your shoppers really want, with the new The State of Product Content from Syndigo. Find out how":1,"#High-performing Product Detail Pages influence your shopper":1,"#Optimizing the Customer Experience boosts conversions":1,"#Here are just a few tidbits:":1,"#“The partnership is a testament to our commitment to delivering exceptional customer experiences,” said <a ljsid-1=\"\">Rob Belcore</a>, CCO, and Co-Founder, of RSA America. “Our customer-centric approach revolves around the pursuit of attracting new customers, encouraging loyalty, and harnessing data effectively. <strong ljsid-3=\"\">Together, we will unlock new dimensions of potential, driving incremental sales and customer satisfaction to unprecedented heights</strong>.”":1,"#How to leverage PIM for more effective eCommerce sales":1,"#New templates and how they reduce the time to post and speed the time to decision":1,"#Tools & tips to deliver more sales on every Product Detail Page (PDP)":1,"#“We are delighted to unveil our dynamic collaboration with Syndigo,” said <a ljsid-1=\"\">Ravi Achanta</a>, CEO of RSA America. “This strategic partnership will revolutionize the grocery shopping experience by ensuring seamless content distribution throughout the ecosystem. Our anticipation knows no bounds as we embark on this journey hand in hand with Syndigo, working harmoniously to empower independent grocers in extracting unparalleled value from their data.”":1,"#RSA America announced an alliance with Syndigo, a leading provider of product content information management and syndication solutions.":1,"#New retailer tools and connections to operate more effectively—for both sides of the industry":1,"#Syndigo User Interface: What’s new (and improved!)":1,"#New tools to making online Brand Management easier":1,"#Founded in 2014, RSA America has emerged as a leading provider of revolutionary retail technology, offering a unified solution tailored for independent grocers and brands. With a strong presence across 38+ US states and serving over 1,200 + storefronts, RSA empowers grocers to compete with the Mega-Chains.":1,"#With this partnership, RSA and Syndigo will enhance and expand RSA customers’ interaction with brands. By combining RSA’s innovative technology solutions with Syndigo’s powerful product content syndication and management platform, customers will enjoy a seamless and consistent experience across all channels.":1,"#The core of RSA’s success resides in its cutting-edge enterprise technology, fueled by real-time data powered by AI/ML technologies. Our system entrusts the seamless implementation of a dynamic loyalty reward program, growing the shopper base and driving substantial bottom-line growth. For more information about RSA America and its game-changing solutions, please visit <a ljsid-1=\"\">www.rsaamerica.com</a>":1,"#About RSA America":1,"#“We are excited to add RSA America to our growing global portfolio of brands and retailers,” said <a ljsid-1=\"\">Justin Anovick</a>, Syndigo’s Chief Product Officer. “As the only cloud-native platform that is purpose-built for mastering the end-to-end product experience, we look forward to helping RSA’s clients maximize their omnichannel solutions and accelerate commerce.”":1,"#<a ljsid-0=\"\">www.gs1uk.org</a> / @gs1uk":1,"#Mark Chesney":1,"#alexander.cox@gs1uk.org":1,"#Mark.chesney@syndigo.com":1,"#3. Integration":1,"#4. Validation":1,"#5. Syndication":1,"#The move affirms Syndigo’s leadership position in the foodservice industry as the premier Product Experience Management (PXM) provider, enabling industry-standard distribution of data to distributors, as well as e-commerce-ready content and digital marketing assets for publishing across distributor networks and to digital foodservice platforms.":1,"#With more than 20 years’ experience in hospitality and foodservice distribution, DiLorenzo will support the growing industry focus on e-commerce and the need for better-quality product information and more digital assets.":1,"#“Kate’s industry experience, along with her expertise in both product content and global data standards uniquely qualify her to guide Syndigo’s evolution in the market,” said Derek Dean, Syndigo President –Americas. “Kate has proven success across business transformation initiatives, IT strategic planning, and change management, both as a practitioner and as a business partner to manufacturers, brands, and distributors.”":1,"#Toys R Us Canada Core Content - Syndigo":1,"#But the reality is far more complex. A brand is also built by what the customer experiences when buying and using their products—including, prominently, all the information, resources, and media developed to describe and promote them.":1,"#It’s easy to put the idea of brand into a narrow channel defined by more obvious channels: the company name, its values, colors and styles, logos, and so on.":1,"#One huge challenge for maintaining great product content that represents your brand is that sometimes you lose immediate control over it. Once you send content to a marketplace or retailer, it can feel like it’s ‘out of your hands.’":1,"#A brand that prioritizes having lots of information and in-depth resources available for its products is considered more trustworthy, transparent, and customer-focused.":1,"#Consumers have a lot to say about how product data influences their experience and perception of your brand. Find all the insights, survey results, and analysis in <em ljsid-1=\"\"><a ljsid-1-0=\"\">The State of Product Content 2023</a>.</em>":1,"#Conquer the Digital Shelf with The Ultimate Guide to Digital Shelf Analytics":1,"#Monitoring and measuring":1,"#Once you’ve developed all the appropriate content, you need to keep it organized and readily available for use across your organization. According to the research, 22% of consumers recently saw inconsistent imagery and depictions of products across different channels, and 26% encountered conflicting or contradictory product information.":1,"#What Can Be Done to Protect Your Brand?":1,"#With content monitoring analytics, you can regain confidence that your product content is live on shelves in its most up to date, accurate form across your entire ecommerce ecosystem. This is the fastest, easiest way to look out for errors, identify inconsistencies, and ensure your content is representing your brand in the best light possible at all times.":1,"#Fundamental <a ljsid-1=\"\">Core Content and data</a> are a good start, but modern shoppers are increasingly expecting more sophisticated, engaging experiences. There’s a reason Enhanced Content, which includes features like side-by-side comparison charts, video clips, and interactive product tours, has been shown to increase conversion rates by an average of 39%.":1,"#The people working on a company’s product content might not always realize the true scope and influence of the work they do, whether it’s meticulously documenting ingredients for a nutrition label or writing descriptions for online PDPs. The impact of this critically important work extends far beyond its initial tactical purpose and has a lasting impact on how your brand performs in the marketplace.":1,"#PIM (Product Information Management) paired with DAM (Digital Asset Management) makes it easy to catalog and curate all your product content and keep it a clean, consistent ‘golden record’ for any need and ready for syndication to your retail partners.":1,"#The content your customers want":1,"#Management and delivery":1,"#The data indicate product content should be given as much consideration and priority as you put into preserving your brand identity and enforcing your messaging and style guide.":1,"#So Much More Than a Logo":1,"#The first part of the puzzle is to create comprehensive—and accurate—content.":1,"#Your brand is one of your company’s most important assets. It differentiates you from the competition, connects emotionally with customers, and defines your mission as an organization. That’s why it’s important to support it on all fronts— not just in the traditional channels associated with your brand.":1,"#According to the research, the availability and quality of product data has an immediate and substantial impact on how your customers think about your brand. The report indicates <strong ljsid-1=\"\">at least 62% of consumers will think less of your brand if your products are not represented completely and accurately online.</strong>":1,"#Syndigo has a history of leadership in data and product content for distributor partners, spanning several heritage companies including Attribytes, edgenet, FSEnet, and Gladson. The combined Syndigo offering builds on the global data synchronization network (GDSN) standards, by incorporating workflows and scorecarding, digital shelf analytics, dynamic rich media widgets for recipient websites, and Master Data Management (MDM). “With Kate leading our Foodservice practice, we will further enable our clients to go beyond the traditional supplier-distributor interface for content syndication":1,"#Create an immersive online product experience for your consumers, seamlessly integrated into Cora’s digital platforms. Include video demos, lifestyle images, comparison charts, product manuals, user-generated content and other interactive product content.":1,"#Best practices for smooth and automated data management":1,"#How to efficiently clean up incorrect or incomplete manufacturer data":1,"#Why structured data onboarding is crucial for your success":1,"#2. Meeting Customer Expectations – Accuracy is Non-Negotiable":1,"#<strong ljsid-0=\"\">Specifications:</strong> Don’t miss the details, dimensions, materials, and care instructions matter.":1,"#<strong ljsid-0=\"\">Visual Assets: </strong>High-quality images and videos provide a virtual touch-and-feel experience. Showcase your product from every angle and provide that in-store feeling.":1,"#<strong ljsid-0=\"\">Rich Descriptions:</strong> Elevate your product detail pages (PDPs) with engaging descriptions. Paint a vivid picture of what the consumer will find.":1,"#Actionable Steps":1,"#How can brands reduce this costly churn without sacrificing satisfaction? One answer lies in comprehensive product information. When consumers find accurate, detailed content – whether it’s sizing charts, ingredient lists, or usage instructions – they make informed decisions. Fewer surprises mean fewer returns.":1,"#Returns are a double-edged sword. While they are an integral part of e-commerce customer satisfaction, excessive returns hurt the bottom line.":1,"#<strong ljsid-0=\"\">Personalization: </strong>Tailor recommendations based on browsing history and preferences.":1,"#<strong ljsid-0=\"\">Interactive Elements: </strong>Quizzes, how-to guides, and FAQs keep shoppers engaged.":1,"#<strong ljsid-0=\"\">Storytelling: </strong>Go beyond features. Share product stories, use cases, and benefits.":1,"#Engage consumers at every step, make them feel confident about their choices.":1,"#Picture this: A shopper adds your item to their cart, hovers over the checkout button, and then, out of the blue, they just vanish. Abandoned carts plague e-commerce. Often, it’s due to lackluster product content.":1,"#4. Engaging and Informative Product Content – The Cart Abandonment Solution":1,"#<strong ljsid-0=\"\">Localized Adaptation: </strong>Tailor content to regional nuances without compromising core brand values.":1,"#<strong ljsid-0=\"\">Cross-Channel Alignment: </strong>Ensure your brand story remains intact across platforms.":1,"#1. Cutting Down Returns – The Power of Product Information":1,"#<strong ljsid-0=\"\">Brand Guidelines:</strong> Establish clear guidelines for tone, imagery, and messaging not just for your marketing and communications but for your product content as well.":1,"#Actionable Steps:":1,"#Whether a shopper encounters your brand on Amazon, Walmart or other marketplaces, consistency should be prioritized. A unified voice, visual style, and messaging create a seamless brand experience.":1,"#Consumers navigate a maze of e-commerce sites, each with its own flavor. But even across different online environments, it’s important for a brand to preserve a consistent identity.":1,"#3. Consistent Brand Representation – Across Sites and Beyond":1,"#<strong ljsid-0=\"\">Transparency: </strong>Be honest about product limitations to manage expectations proactively.":1,"#<strong ljsid-0=\"\">User-Generated Content:</strong> Leverage reviews and ratings; authentic feedback builds credibility.":1,"#<strong ljsid-0=\"\">Real-Time Updates:</strong> Regularly review and update product details, compare your PIM data to your product content across different sites constantly to avoid outdated content. Leverage innovations like <a ljsid-2=\"\">Syndigo’s Compare with Live</a> to leverage real-time visibility through various platforms to compare your PIM data to live data side-by-side.":1,"#Brands must deliver on promises. Accurate product information isn’t optional – it’s fundamental.":1,"#Imagine a shopper eagerly awaiting their order delivery, only to receive something that doesn’t match the online description. Disappointment sets in, trust wavers, and brand loyalty hangs in the balance.":1,"#Connecting with Consumers – The Blueprint for Loyalty":1,"#In the crowded e-commerce arena, brands engage in an unrelenting battle for consumer attention.":1,"#: Sustainability efforts can gain significantly from MDM solutions which can impact, derive, and manage sustainability claims. Syndigo connects the larger supply chain for the product and, with capabilities that support innovations like Digital Product Passport (DPP), provides a unique combination of capabilities for customers to have a supply chain Product MDM with a commerce-enabled PXM in one seamless solution. Most importantly, Syndigo MDM is ideally placed to support ESG initiatives without additional modules, features, or components.":1,"#There are many challenges to distributing product information.":1,"#Some of the latest digital capabilities that combat industry challenges produce significant efficiencies and transform key parts of grocery and CPG organizations. This includes implementations of automation, AI, computer vision, and business process improvements.":1,"#Tap into data and new technologies like generative AI and shoppable video to transform different parts of the shopper journey and deliver the experiences that consumers expect. With the ongoing growth of omnichannel shopping (now referred to as ‘unified commerce’), it’s critical to connect the consumer across digital channels and bridge online and in-store shopping.":1,"#Delivering an outstanding unified shopping experience":1,"#Protect Your Brand with Key Insights":1,"#With higher prices and tougher competition, keeping customers loyal is tricky – but retailers and brands have data and new capabilities to set themselves apart, drive repeat purchases, and grow customer lifetime value. Ongoing experimentation with a variety of new loyalty-building strategies is essential to keep this momentum growing.":1,"#Last week, the Syndigo team joined over 7,500 retail leaders in Las Vegas for <a ljsid-1=\"\">GroceryShop 2023</a> to explore the latest trends shaping the future of the grocery industry. The conference provided strategic perspectives on topics including AI, personalization, customer loyalty, technology, sustainability, supply chain, and much more.":1,"#New platforms and channels are driving shopper engagement":1,"#The 2023 GroceryShop event highlighted some of the more innovative ways to gain share of shopper mind and wallet.":1,"#Many winning businesses are restructuring their teams and processes to better share data and insights, unify the organization, and equip their workforce with new tools. Have you recently reviewed what’s working and what needs improvement?":1,"#Establishing mutually beneficial partnerships":1,"#Top Industry Challenges":1,"#Pursuing new growth opportunities for long-term success":1,"#Implementing capabilities that drive efficiency and future-proof organizations":1,"#Retailers and brands are expanding into virtual environments, fostering customer relationships on emerging social media channels, and branding on streaming platforms to connect with consumers in engaging, fun, and authentic ways. They’re also investing in tools such as shoppable video and generative AI that improve interactions on third-party and owned platforms. These advanced solutions provide exciting new opportunities to reach target demographics through state-of-the-art touchpoints.":1,"#These include driving new revenue for retailers and brands, such as retail media networks, white-label technology solutions, health and wellness services, private labels, and food service offerings. There is also fierce competition to partner with multiple grocery delivery services for access to current and new customers.":1,"#Maximize value with technology vendors, suppliers, customers, and other partners through closer collaboration. Explore how you can make these relationships more productive.":1,"#Innovative ways to keep customers loyal":1,"#Based on the topics of conversation from the stage and on the show floor, both speakers and attendees discussed a variety of challenges facing the industry today, along with ways to tackle them.":1,"#Setting up an organization to win":1,"#Marketing Trends & Strategies":1,"#3. Taxonomies":1,"#Stay ahead in retail with efficient supplier integration, marketplace optimization, and compliance. In this pre-recorded session, experts from Advellence & Syndigo share strategies to streamline operations and cut costs.":1,"#Syndigo Product Experience Cloud":1,"#All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 1,149 adults. Fieldwork was undertaken between 7th – 8th August 2023. The survey was carried out online. The figures have been weighted and are representative of all US adults (aged 18+). Other insights included in the report include the influence of product content on customer experiences, brand perception, buying behavior and more. The full report and survey results can be found on Syndigo’s website at <a ljsid-1=\"\">syndigo.com/ebook/the-state-of-product-content-2023/</a>.":1,"#Finding the best digital marketing mix":1,"#Rapidly assess and modify content to optimize performance using our unique integration of analytics throughout the entire product lifecycle.":1,"#The rise of retail media and connected TV offerings offer new ways to reach consumers. Crafting the ideal digital mix means picking the right channels and measuring what works to justify budget allocation. This is critical because online customers are two to four times more valuable than in-store shoppers.":1,"#The continued move toward unified commerce also underscores the importance of pursuing strategies and tactics that seamlessly connect brand experiences across digital and physical channels. GroceryShop 2023 provided valuable insights into what’s happening now and what’s coming next for grocery and CPG businesses. Are you ready?":1,"#Harness exponential data growth using our enterprise data suite that includes Product Information Management, Digital Asset Management, and our industry-leading Master Data Management that can connect product, customer, and location domains for scaling.":1,"#Control all content and data flows at every aspect of the data and content lifecycle, so you gain efficiency, visibility, and control from creation to sale.":1,"#Trusted by 14,000 retailers and CPGs worldwide, Syndigo’s unified solution connects the needs of brands and retailers to deliver product content and related data so products get to market faster, enjoy sales growth, and meet ever-changing retailer content requirements with ease. From the largest two-sided global network of brands and recipients to creating customer-centric enhanced product experiences, we have you covered!":1,"#Prepare for Exciting New Opportunities":1,"#Retail media is a big deal! Forecasts call for digital ad spending on this emerging channel to increase nearly 20% in the US in 2024, skyrocketing to a total of $61 billion. However, marketers want more standardized ad measurement and attribution models to connect in-store and online retail media. Evaluate your current retail media network performance and experiment with new ways to maximize campaign success.":1,"#Brand perspectives on retail media strategies":1,"#With Syndigo, you can:":1,"#It can seem overwhelming to think about the many ways you can build closer relationships with your customers and attract new ones. But that’s good news! With the rapid pace of technological innovation, new solutions utilizing AI, enhanced content, media, data management, analytics, and more, you can improve your ability to meet buyers where they are.":1,"#Measuring the <em ljsid-1=\"\">effectiveness</em> of product content to drive business outcomes was another sore spot. The study showed that 64% reported having difficulty measuring the effectiveness of their product content. Regionally, respondents in the EMEA again gave a lower ranking (54%) on this question than either North America (68%) or LatAm (69%), but all regions showed that the majority of executives struggle with measuring content effectiveness.":1,"#Measure to Manage":1,"#Of course, the ability to create and deliver compelling content is also an obstacle for businesses today. Sixty-three percent of respondents tagged this as a challenging activity. Regionally, North and Latin America respondents rated this as more difficult (65% and 70%, respectively) than the average, with EMEA at 52%. Still, it is clear that by creating product content across different platforms and data sources, it becomes especially difficult to foster a holistic brand experience for shoppers online.":1,"#As we noted <a ljsid-1=\"\">in an earlier post</a>, the customer experience goes beyond product content and into technology and recipient requirements. However, the internal processes that drive product content development are also a struggle for today’s marketers.":1,"#The past year’s accelerated growth in eCommerce only heightened the content gaps that many brands were facing online. Even as consumers are beginning to shop in person more and more, there is an increased expectation of finding products in store that match their online persona, and vice versa. Combined with continually changing retailer requirements and the need to justify budgets with hard data, the importance of an integrated content approach continues to grow. This represents an opportunity for forward-thinking brands, as they look to stake a claim online as well as in store.":1,"#The study showed that two out of every three executives are struggling with how to integrate all their data sources to deliver a more holistic picture of their content performance, which can have a big impact on understanding what works and what doesn’t. Regionally speaking, Latin America executives agreed most strongly with this sentiment (78%), leaving both LatAm and North America (67%) rating higher than the global average. The EMEA region was slightly less eager in their stated desire to integrate data, yet this was still the sentiment of a majority of those respondents (52%).":1,"#Surprisingly, only 34% of respondents highlighted defining KPIs as important to their business objectives. This could indicate that these respondents know what they want to measure, however without the tools to measure accurately, defining those KPIs is not as meaningful an exercise.":1,"#Perhaps the most telling of the disconnect between content and business performance is that a full 60% of executives struggle with justifying investments in improving their content to drive sales. Regionally, EMEA (40%) again trailed North America (63%) and Latin America (72%) significantly in this sentiment.":1,"#By centralizing and cleansing data, MDM solutions reduce inaccuracies and maintain data integrity throughout its lifecycle. The system also provides data lineage tracking, offering transparency about data origins and modifications—an invaluable feature for maintaining credibility with stakeholders and ensuring regulatory compliance.":1,"#Data quality and governance":1,"#The advantages? Organizations can create a single, trusted version of sustainability data that serves as the key to accurate reporting, in-depth analysis, and strategic decision-making. This authoritative data source ensures that sustainability reports meet regulatory and stakeholder requirements while maintaining reliability and verifiability. By providing a centralized and accessible platform, stakeholders can easily access the data they need, fostering transparency and collaboration across departments. And organizations can confidently share their sustainability data with external stakeholders, such as investors, customers, and regulatory bodies, strengthening their reputation as responsible and transparent entities.":1,"#Contact us to learn how Syndigo MDM can help you manage the complexity of sustainability data.":1,"#Master Data Management Solutions Bring Clarity And Reliability To Sustainability Data Management.":1,"#On-Demand Sustainability Webinars":1,"#Investment in advanced data management technologies and powerful tools, such as an MDM for a unified, enterprise-wide view for accurate and reliable reporting, Enhanced Content for product transparency, and product Syndication for real-time dissemination of sustainability information can significantly bolster the efficiency of sustainability initiatives. These tools help manage large volumes of data, allowing for better analysis and reporting to meet sustainability goals.":1,"#Managing sustainability data effectively is not just a necessity — it’s a strategic advantage. The first step in this process is to align your company’s sustainability goals with specific data points. This ensures that the data collected is not only relevant but also actionable. By identifying key performance indicators (KPIs) that directly correlate with your sustainability objectives, you can track progress accurately and make informed decisions that drive meaningful change.":1,"#However, executing on sustainability commitments presents significant data management challenges. Organizations must now track and verify an expanding number of environmental data – from carbon footprints to resource consumption – to meet regulatory requirements that demand precise, verifiable data across multiple environmental metrics. The reality is that many businesses struggle to collect, validate, and report this data effectively.":1,"#<strong ljsid-0=\"\">Demonstrate ROI of sustainability programs.</strong> Detailed data tracking helps quantify the financial benefits of sustainability initiatives, from reduced energy costs to improved stakeholder relationships.":1,"#<strong ljsid-0=\"\">Enable predictive modeling for future sustainability initiatives.</strong> Historical data and trends can be used to forecast future environmental impacts and plan proactive sustainability measures.":1,"#<strong ljsid-0=\"\">Support data-driven decision making.</strong> Comprehensive sustainability data enables leaders to make informed choices about investments, operations, and strategic initiatives based on environmental impact and performance metrics.":1,"#<strong ljsid-0=\"\">Track progress against sustainability goals.</strong> Regular monitoring of key performance indicators helps organizations measure their advancement toward environmental targets and adjust strategies as needed.":1,"#<strong ljsid-0=\"\">Identify opportunities for resource optimization.</strong> Analysis of energy consumption patterns, waste generation, and resource usage can reveal inefficiencies and areas for improvement, leading to cost savings and reduced environmental impact.":1,"#Effective sustainability data management isn’t just about compliance—it’s about driving meaningful change. When properly managed, sustainability data can:":1,"#Turning Data into Action: Beyond Compliance":1,"#<strong ljsid-0=\"\">Language:</strong> German":1,"#Filling the Voids":1,"#Collaboration, Revolutionized":1,"#Understanding upside opportunities within key markets or product groups is critical to strategy formulation and execution. With the Syndigo Platform, you can leverage internal and external data to quickly identify which segments need additional focus.":1,"#Market Share":1,"#While distributors need a fast and easy solution for mining their own data, in order to collaborate and dominate the marketplace, distributors also need a way to share data with their supplier partners. Lightning-fast and easy-to-use reports from the Syndigo cloud-based platform ensure distributors, suppliers, and brokers are always aligned.":1,"#Reports and features focused on the needs of foodservice distributors and manufacturers make it easy for companies to find, share actionable insights.":1,"#Eliminate hours or days of data gathering to identify gaps in your product offering or key customer opportunities. Easily search and filter your opportunities within the platform and quickly export into a usable format that is easy to share.":1,"#Meaningful visualization of big data for GS1 and GDSN":1,"#In our <a ljsid-1=\"\">recent study, commissioned with Forrester Consulting*</a>, industry leaders shared the challenges they faced with eCommerce content. A great majority noted that integrating their data sources were the largest concern, followed by the difficulties in measuring the effectiveness of product content to deliver on their objectives.":1,"#Earlier this summer, The International Foodservice Distributors Association (IFDA) hosted one of the first in-person industry events since Q1 2020. The annual event, IFDA’s Sales & Marketing (SMart) Conference, hosts companies from distribution and manufacturing communities in foodservice, bringing together leaders from across the country to explore the state of industry, showcase thought leadership, and promote collaboration to improve the supply chain.":1,"#Now with proliferation of grocery delivery, the ability for a manufacturer to discern foodservice from retail has become challenging. This sudden shift in consumer behavior—or what I described last year as a “violent shove” into the virtual marketplace—has changed the way retail and foodservice companies think about how they present their products to people throughout all channels, especially online.":1,"#Well, that came to fruition! Mixed packs of portion-controlled condiments are now available in retail packs—and they sell like crazy. It turns out consumers were not afraid of bulk-packed anything. They’ve been buying from big-box retailers for years, so why not take advantage of convenient packaging, like these smaller condiments that one could usually only find by ordering from a broadline distributor?":1,"#Why was consumer behavior shifting? Younger generations, often Millennials, who tend to seek convenience, more information, and consumer-backed endorsements to guide their purchase decisions. This is where Anthony came into our presentation and told a story of a friend of his, a mother of two, who after picking up a week’s worth of groceries at the end of her work day, flew by the ‘take-n-make’ section to grab a meal kit for that evening. Why? So she could quickly assemble something for her family and maximize time with them, rather than having to spend the rest of her evening toiling away in the kitchen.":1,"#As the foodservice supply chain shut down in February & March of 2020, retail was back on top of consumer spending. Manufacturers were having to quickly figure out how to move products that were traditionally reserved for foodservice through a different supply chain.":1,"#It’s easy to see that Millennials have been steering generations, both ahead and behind them, to embrace an on-demand shopping experience (which has translated to improved online shopping experiences).":1,"#For those of you who weren’t able to attend this year’s IFDA SMart Conference, here’s a recap of what we shared on behalf of Syndigo.":1,"#34% lift in food away from establishment (compared to previous year)":1,"#Meanwhile, Anthony shared that he had already been buying bulk-packs of Kraft products for years, simply because they were available to him. Think big packages of Kraft singles, but instead of the 20 slices you might find in the cheese section of the dairy aisle, he was getting the kind a restaurant might buy, with 120 slices per pack. Maybe the average household wasn’t ready for 120 slices of cheese, but what about individual portion-controlled condiments? A.k.a. those tiny packets of ketchup, mustard, and mayo that you might find at a service counter or in your to-go bag from a restaurant. Why wouldn’t parents want to have those for kids’ lunches? Or maybe an office employee who takes their lunch to work and doesn’t want the sandwich they made to be soggy by mid-afternoon.":1,"#90% of consumers were using drive-thru or pick up":1,"#60% of food was being consumed off premise":1,"#Retail, meet foodservice":1,"#For decades, retail grocery out-sold foodservice. If you look back to the early 90s, consumers spent nearly 30% more with a grocery store than a restaurant. By the time 2014 came around, there was no gap, and going into 2019, going out to restaurants had surpassed shopping at grocery stores (not by much, but it was happening).":1,"#My thesis was: Foodservice is already in flux, which means the industry is prepared for this kind of shift in consumer behavior. I said on Zoom that day, “Foodservice is getting a violent shove into a virtual marketplace.” A few statistics I included were:":1,"#53% of consumers were using third-party apps to get food delivered":1,"#Foodservice and retail/CPG are not that different anymore":1,"#Even before the world was shaken by COVID-19, we were seeing these two industries begin to take similar forms. It was the core of my presentation at the virtual IFDA SMart in 2020, where we unpacked the behavioral changes occurring in foodservice as traditional consumers began to reshape the way they shopped for, and ultimately consumed, their meals.":1,"#This year, I took the stage with fellow industry veteran and Syndigo SVP of Product, Anthony Marshall, to talk about how foodservice leaders should be thinking about eCommerce and leveraging data, especially post pandemic. In my time at Syndigo, I’ve gotten a clear lens into how retail approaches eCommerce and the way that data is exchanged between retailer and brand owner. So I thought, <em ljsid-1=\"\">let’s show foodservice how retail is blowing away online shoppers</em>. I knew Anthony would be exactly the right person to cover this with, as he comes with 20 years of experience in the CPG world at Kraft-Heinz, driving eCommerce and category leadership initiatives.":1,"#It turns out, these are often the same people who go to work at hotels, hospitals, and restaurants to order products for their customers. According to Cleveland Research, more than 77% of foodservice operators are buying at least some of their products online. Brands must drive this visibility and relevance of their products across all digital touchpoints by optimizing how they create, manage, and deliver their content experience—all with the end goal to increase conversions and drive market share.":1,"#Ser más creativo con las opciones de pago ayudará a garantizar que no se pierdan las ventas de los compradores que buscan flexibilidad.":1,"#La evidencia indica que los compradores están recuperando la confianza para hacer compras más grandes con crédito y otras opciones de pago posterior en vez de efectivo.":1,"#Download the study now!":1,"#“Syndigo’s holistic approach to data and content management harmonises perfectly with our expertise in system integration. Thanks to Syndigo’s flexible, cloud-native architecture, together we create solutions that increase data quality and help companies to manage their product information efficiently and distribute it seamlessly across different channels.”":1,"#From the cloud and AI integrations to optimising the customer experience, customers can be supported throughout the entire digital transformation process.":1,"#As part of the Bertelsmann Group, Arvato Systems benefits from the stable foundation of a globally active German company and develops customised IT solutions for various industries. The comprehensive portfolio is optimally complemented by strategic technology partnerships with global market leaders such as AWS, Google, Microsoft and SAP.":1,"#Digital transformation with Arvato Systems":1,"#Full-service provider with comprehensive advice and training for your team":1,"#Customised integration through partnership with SAP, Microsoft, AWS & Google":1,"#Experts in the implementation of AI functions using state-of-the-art LLMs":1,"#Expertise for global rollouts and locations in multiple time zones":1,"#Experience in the implementation of PIM systems at well-known companies such as BMW":1,"#20 years of PIM experience, primarily in the retail and industrial sectors":1,"#Advantages through Arvato Systems":1,"#Thanks to extensive expertise gained from numerous successful projects, customers receive comprehensive support. From the initial conception phase and process definition to precise implementation, targeted team training and ongoing technical support.":1,"#End-to-end implementation of Syndigo – Arvato Systems makes it possible":1,"#<strong ljsid-0=\"\">2. Data Quality and Consistency</strong> – In the digital marketplace, your data’s accuracy is your brand’s reputation. Rigorous data governance isn’t just about avoiding errors – it’s about building customer confidence. When shoppers see consistent, reliable information, they’re more likely to trust your brand and make a purchase.":1,"#Instant updates across all platforms":1,"#All product details live in one unified space":1,"#<strong ljsid-0=\"\">1. Centralized Product Information Management (PIM) </strong>– Think of your product data like a well-organized closet. No more hunting through different drawers (or systems) to find what you need. <a ljsid-2=\"\">A centralized PIM system</a> means:":1,"#Your PXM Readiness":1,"#By adopting a robust PXM strategy and leveraging tools like Syndigo’s Product Experience Cloud, brands can ensure their product data is not only PXM ready but also primed to deliver exceptional consumer experiences in the competitive eCommerce environment. Take the next step towards eCommerce excellence with Syndigo and elevate your brand’s presence today!":1},"version":36422}]