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With Syndigo PIM, we can create a centralized, customer-oriented product catalog that seamlessly consolidates data from a variety of sources.":1,"#Our goal is to streamline and accelerate our product information management processes by implementing Syndigo PIM, supported by the proven and long-term expertise of Advellence as a reliable Syndigo implementation partner.":1,"#Principal Content Infrastructure, Enabler Services, Product Management, Digital Platform":1,"#For more than 50 years, <a ljsid-1=\"\">OBI GmbH & Co. Deutschland KG</a><strong ljsid-2=\"\"> </strong>(OBI) has been an iconic part of the international “Do it Yourself” (DIY) landscape, helping customers create a more beautiful home. As a friendly, family-oriented retailer, they support home improvement projects ranging from garden design and bathroom planning to repairs, tool selection, and year-round flowering plants. They operate in 644 locations (with 348 stores in Germany) and employ 40,000 people across 10 countries. The company generated €8.2 billion in revenue in 2024 (€4.2 billion from Germany) and enjoys 93% brand recognition in Germany.":1,"#Food service":1,"#WHITEPAPER":1,"#Victorinox is the manufacturer of the famous Swiss Army Knife<sup ljsid-1=\"\">TM</sup>and other premium products. The family-run company, now in its fourth generation and based in Switzerland, sells its products in over 120 countries worldwide. The Victorinox brand is internationally renowned. In addition to the legendary Swiss Army Knife<sup ljsid-3=\"\">TM</sup>, the portfolio includes four other product categories: Household and professional knives, watches and luggage. The company employs around 2,200 people worldwide and generated sales of 424 million Swiss francs (US$481 million) in 2023.":1,"#At Victorinox AG, a name synonymous with precision and quality in the world of knives and multi-tools, the importance of accurate and efficient data management cannot be overstated. As the Head of Data & BI, Christopher Klumpp. faced a daunting challenge: managing an extensive and ever-growing database of product information with the utmost precision.":1,"#Data-Driven Climate Consciousness: Bridging Business and Consumer Needs":1,"#Drive Your Sustainability with MDM: Be Ready When It’s Needed":1,"#Are You Ready for the Digital Product Passport?":1,"#Best practices for smooth and automated data management":1,"#How to efficiently clean up incorrect or incomplete manufacturer data":1,"#Why structured data onboarding is crucial for your success":1,"#Optimize Product Data for Americanas SA with Syndigo":1,"#Syndigo is the preferred channel to submit product data and assets to MCL:":1,"#Boost Your Products with Syndigo at Mister Chemical Ltd!":1,"#Once you are integrated with the Syndigo portal, you will no longer need to fill in the MCL “WEB INFO – Vendor To Complete” tab in the New Item Form (NIF). Just create the products in the portal and MCL will receive the data directly.":1,"#MCL has collaborated with Syndigo to streamline content distribution for vendors. Accurate and detailed product information is essential for customer research and purchases, whether online or in-store. By featuring your content on our Product Detail Pages (PDPs), we aim to improve sales, enhance brand credibility, and support your brand’s success on our platforms.":1,"#Maximize sales and brand credibility by showcasing accurate product info on Mister Chemical Ltd. (MCL) PDPs through Syndigo's partnership.":1,"#The Syndigo interface takes the guesswork out of creating and updating products, making it clear exactly what information is needed in the right format to ensure your products succeed on mclgreen.com.":1,"#Make your products stand out at Mister Chemical Ltd.!":1,"#Stay ahead in retail with efficient supplier integration, marketplace optimization, and compliance. In this pre-recorded session, experts from Advellence & Syndigo share strategies to streamline operations and cut costs.":1,"#CASE STUDIES":1,"#Measuring the <em ljsid-1=\"\">effectiveness</em> of product content to drive business outcomes was another sore spot. The study showed that 64% reported having difficulty measuring the effectiveness of their product content. Regionally, respondents in the EMEA again gave a lower ranking (54%) on this question than either North America (68%) or LatAm (69%), but all regions showed that the majority of executives struggle with measuring content effectiveness.":1,"#Measure to Manage":1,"#Of course, the ability to create and deliver compelling content is also an obstacle for businesses today. Sixty-three percent of respondents tagged this as a challenging activity. Regionally, North and Latin America respondents rated this as more difficult (65% and 70%, respectively) than the average, with EMEA at 52%. Still, it is clear that by creating product content across different platforms and data sources, it becomes especially difficult to foster a holistic brand experience for shoppers online.":1,"#As we noted <a ljsid-1=\"\">in an earlier post</a>, the customer experience goes beyond product content and into technology and recipient requirements. However, the internal processes that drive product content development are also a struggle for today’s marketers.":1,"#The study showed that two out of every three executives are struggling with how to integrate all their data sources to deliver a more holistic picture of their content performance, which can have a big impact on understanding what works and what doesn’t. Regionally speaking, Latin America executives agreed most strongly with this sentiment (78%), leaving both LatAm and North America (67%) rating higher than the global average. The EMEA region was slightly less eager in their stated desire to integrate data, yet this was still the sentiment of a majority of those respondents (52%).":1,"#Surprisingly, only 34% of respondents highlighted defining KPIs as important to their business objectives. This could indicate that these respondents know what they want to measure, however without the tools to measure accurately, defining those KPIs is not as meaningful an exercise.":1,"#Perhaps the most telling of the disconnect between content and business performance is that a full 60% of executives struggle with justifying investments in improving their content to drive sales. Regionally, EMEA (40%) again trailed North America (63%) and Latin America (72%) significantly in this sentiment.":1,"#Peter Flory":1,"#Eleva tu Anaquel Digital: Desbloquea el Poder de la Analítica de Syndigo":1,"#Syndigo OpenAI Connect":1,"#Syndigo Product Experience Cloud":1,"#<a ljsid-0=\"\">Master Data Management (MDM)</a> solutions have emerged as essential tools for organizations that need help effectively managing their sustainability data. MDM provides a centralized platform that consolidates all sustainability-related data, ensuring consistency and accuracy across the entire organization. By offering a unified hub, it eliminates the silos that often lead to data discrepancies and inefficiencies, while streamlining the collection and integration of sustainability data from various sources. Whether the data comes from suppliers, internal operations, or external monitoring tools, it simplifies the process through automation, reducing manual effort and minimizing the risk of errors associated with manual data entry.":1,"#From the moment a customer lands on a product page, they’re making snap judgments. High-quality images, detailed descriptions, accurate specifications, <a ljsid-1=\"\">enriched content</a>—these are the elements that can turn a casual browser into a loyal customer. But what happens when content is flawed, inconsistent, or just plain wrong?":1,"#Gartner Data & Analytics EMEA":1,"#To compete, enterprises need their data to be dynamic to power the right product experiences and insights. Yet many businesses are struggling to keep pace. Fragmented data and technology gaps often hold them back.":1,"#In this webinar, discover how <strong ljsid-1=\"\">Transgourmet</strong>, together with strategic partner <strong ljsid-3=\"\">Syndigo</strong>, is using Enhanced Content to boost visibility, engagement, and conversion – for both private labels and branded products.":1,"#Register now and learn how to make your products shine online!":1,"#These are capabilities Syndigo and Riversand have mastered for years:":1,"#Crucially, in bringing together <a ljsid-1=\"\">Syndigo and Riversand</a>, our current and future customers can leverage a single company to close the Growth Loop today. Our vision is to deliver a single commerce ecosystem encompassing multi-domain Master Data Management (MDM), PIM, Digital Asset Management (DAM), Syndication, Enhanced Content, and eCommere Analytics.":1,"#And, according to the research firm, “By 2024, organizations that develop ‘closed loop’ processes for organizing product data will increase revenue from digital channels by 30% more than organizations that fail to do so.”":1,"#SYNDIGO + RIVERSAND: LEADING ACROSS THE BOARD":1,"#This is why Syndigo, including Riversand, is so powerful. We’ve brought together two technology leaders to create one powerful, end-to-end commerce ecosystem. And the possibilities are endless.":1,"#Wondering how to get your Growth Wheel in motion?":1,"#The Answer: A Loop for Continual Improvement":1,"#How does this ecosystem work? In this blog series, we’re diving into how to address the complete product content life cycle with five essential steps.":1,"#5 Steps to ‘Close the Loop’ in Digital Commerce - Syndigo":1,"#Here’s a quick snapshot of how the Growth Loop works:":1,"#The real power, however, comes from combining these strengths.":1,"#Before discussing the how, it’s helpful to understand why the product content life cycle is so crucial in digital commerce.":1,"#5 Steps to Close the Commerce Loop":1,"#Then stay tuned for the next post in our series! Over the next five articles, we’ll introduce each step in the Growth Loop, and provide tips and best practices for implementing an end-to-end commerce strategy.":1,"#Complete, accurate product content is table stakes, but you also need to build the contextual experiences that tell a story and convert shoppers into loyal customers. This requires capturing and unifying data, creating channel-ready content, disseminating the data to various endpoints, and leveraging insights to drive improvements.":1,"#So, what does your business need beyond basic PIM?":1,"#Rather than working in silos, Gartner tells us that “the complex product content life cycle is increasingly being understood as an end-to-end process,” or closed loop.":1,"#Across B2C and B2B, buyers and consumers demand more information, richer experiences, and faster commerce. This shift isn’t surprising, especially in the wake of a pandemic. But it does demand our attention.":1,"#Closing the loop requires addressing both technology and processes across five key steps, each building on the momentum of the last.":1,"#Why is Product Content Life Cycle Important in Digital Commerce?":1,"#We call this approach the <strong ljsid-1=\"\">Growth Loop</strong> — and we deliver the<strong ljsid-3=\"\"> only true end-to-end solution on the market</strong> that closes the loop and addresses the complete commerce ecosystem.":1,"#Gartner explains, “This slows digital commerce initiatives and creates challenges, including unreliable reporting, improper recommendations, inability to drive personalization and compromised product search.”":1,"#Previously, implementing at least a basic Product Information Management (PIM) solution could help you compete with detailed product content. Now, businesses grapple with so much more than data quality—and often try to cover the gaps with a piecemeal approach.":1,"#We’re all aware of the digital commerce revolution. Businesses see it every day—and, as shoppers, we live it every day. We know firsthand that our path to purchase has changed.":1,"#Rethinking experience: Victorinox and the path to data-driven product experience – and what does yours looks like?":1,"#The K5 Future Retail Conference brings together the key players shaping the future of digital commerce – and that’s exactly why Syndigo is joining this year, together with Advellence. It’s no longer just about managing product data – it’s about creating a consistent, compelling Product Experience across every channel. With a smart PXM approach, Syndigo helps companies turn data into real impact. What that looks like in practice? We’ll show you with a real-world example from <strong ljsid-1=\"\">Victorinox </strong>– including hands-on insights and takeaways in our live masterclass at K5.":1,"#Top brands, leading retailers & experts – for knowledge, growth & valuable connections.":1,"#Secure Seat for Masterclass with Victorinox":1,"#Estrel Berlin | Visit us in Hall 2 at Booth No: 83":1,"#By centralizing and cleansing data, MDM solutions reduce inaccuracies and maintain data integrity throughout its lifecycle. The system also provides data lineage tracking, offering transparency about data origins and modifications—an invaluable feature for maintaining credibility with stakeholders and ensuring regulatory compliance.":1,"#Data quality and governance":1,"#The advantages? Organizations can create a single, trusted version of sustainability data that serves as the key to accurate reporting, in-depth analysis, and strategic decision-making. This authoritative data source ensures that sustainability reports meet regulatory and stakeholder requirements while maintaining reliability and verifiability. By providing a centralized and accessible platform, stakeholders can easily access the data they need, fostering transparency and collaboration across departments. And organizations can confidently share their sustainability data with external stakeholders, such as investors, customers, and regulatory bodies, strengthening their reputation as responsible and transparent entities.":1,"#Contact us to learn how Syndigo MDM can help you manage the complexity of sustainability data.":1,"#Master Data Management Solutions Bring Clarity And Reliability To Sustainability Data Management.":1,"#On-Demand Sustainability Webinars":1,"#Investment in advanced data management technologies and powerful tools, such as an MDM for a unified, enterprise-wide view for accurate and reliable reporting, Enhanced Content for product transparency, and product Syndication for real-time dissemination of sustainability information can significantly bolster the efficiency of sustainability initiatives. These tools help manage large volumes of data, allowing for better analysis and reporting to meet sustainability goals.":1,"#Managing sustainability data effectively is not just a necessity — it’s a strategic advantage. The first step in this process is to align your company’s sustainability goals with specific data points. This ensures that the data collected is not only relevant but also actionable. By identifying key performance indicators (KPIs) that directly correlate with your sustainability objectives, you can track progress accurately and make informed decisions that drive meaningful change.":1,"#However, executing on sustainability commitments presents significant data management challenges. Organizations must now track and verify an expanding number of environmental data – from carbon footprints to resource consumption – to meet regulatory requirements that demand precise, verifiable data across multiple environmental metrics. The reality is that many businesses struggle to collect, validate, and report this data effectively.":1,"#<strong ljsid-0=\"\">Demonstrate ROI of sustainability programs.</strong> Detailed data tracking helps quantify the financial benefits of sustainability initiatives, from reduced energy costs to improved stakeholder relationships.":1,"#<strong ljsid-0=\"\">Enable predictive modeling for future sustainability initiatives.</strong> Historical data and trends can be used to forecast future environmental impacts and plan proactive sustainability measures.":1,"#<strong ljsid-0=\"\">Support data-driven decision making.</strong> Comprehensive sustainability data enables leaders to make informed choices about investments, operations, and strategic initiatives based on environmental impact and performance metrics.":1,"#<strong ljsid-0=\"\">Track progress against sustainability goals.</strong> Regular monitoring of key performance indicators helps organizations measure their advancement toward environmental targets and adjust strategies as needed.":1,"#<strong ljsid-0=\"\">Identify opportunities for resource optimization.</strong> Analysis of energy consumption patterns, waste generation, and resource usage can reveal inefficiencies and areas for improvement, leading to cost savings and reduced environmental impact.":1,"#Effective sustainability data management isn’t just about compliance—it’s about driving meaningful change. When properly managed, sustainability data can:":1,"#Turning Data into Action: Beyond Compliance":1,"#Wednesday, June 25, 2025 | 10:00 – 11:00 AM CET":1,"#Masterclass Highlight: “From Central to Decentralized: How Victorinox Is Rethinking Master Data with PXM”":1,"#Syndigo – a leader in Product Experience Management (PXM) – will be on site together with consulting and implementation partner Advellence. Visit us at Booth 83 in Hall 2 and reserve your spot in our exclusive <strong ljsid-1=\"\">masterclass with Victorinox</strong>.":1,"#How does a global company like Victorinox manage its product data efficiently while delivering an outstanding product experience at the same time? Discover the answer live at the K5 Retail Conference!":1,"#A model for this is to submit information through Syndigo, and then out to recipients. For the Healthcare industry Syndigo collects each country’s UDI requirement sets (like GUDID in the US or EUDAMED in Europe), and brings them into our CXH platform. By digesting this data and creating rule sets and attributes, any content in CXH can be compared to UDI requirements.":1,"#Much like consumer goods, hardlines and other verticals, a successful UDI management model in healthcare should ensure the supplier’s data is centralized. This provides for a single product record that can be either updated or added to. Rather than creating a separate storage location for each country’s UDI, manufacturers can ingest data into a single place before distributing to recipients.":1,"#What systems, processes and tools are helping manufacturers satisfy the data needs of both regulators and customers?":1,"#Duplicated effort is a common concern across suppliers. Syndigo’s CXH platform can deliver real efficiencies for clients. And the single product record is strengthened as new UDI standards are added.":1,"#Through our work with Healthcare clients, Syndigo identified three key questions that many are asking:":1,"#Recently, Syndigo hosted a Healthcare UDI webinar to give healthcare industry suppliers a look at how to answer those tough questions, highlight a real-world example of how one supplier improved their UDI submission effectiveness and share some expertise around how to build a better overall content program.":1,"#Different rules in different countries also pose unique challenges to medical device companies. While some of the product information requirements are the same, there is often a good deal of variance.":1,"#With content completeness scoring and other measures suppliers can understand where their products meet specifications and where they need more information. This is an incredible time-saver for suppliers, who can receive feedback and make changes in near real-time.":1,"#There are many challenges that medical device manufacturers face in the healthcare industry. Due to the differing requirements and regulations for Unique Device Identification (UDI) across the world, these suppliers have had to collect and manage a great deal of product information. They often use multiple systems to do so, and as a result, duplicate efforts instead of boosting efficiencies.":1,"#Hands-on workshop: build your own Product Experience (PXM) profile and experience how structured data can improve the customer journey – from first touchpoint to conversion":1,"#Best practices from real-world operations: digital workflows, AI-powered translations, and data quality gates":1,"#How Victorinox successfully implemented a global MDM system using Syndigo and Advellence, moving from a central to a decentralized model":1,"#As a critical component of the technology stack, MDM helps establish standardized definitions and measurements for sustainability metrics. This standardization ensures that all teams within the organization are aligned in their understanding and usage of data, preventing inconsistencies that could arise when different departments use varying definitions for metrics like carbon footprint or water usage.":1,"#Master Data Management: Streamlining Sustainability Insights":1,"#We’re excited to understand the unique challenges you face and the goals you want to achieve so we can show you how our <a ljsid-1=\"\">data management</a> and <a ljsid-3=\"\">content</a> solutions can help achieve them with data mastery and captivating customer experiences.":1,"#<a ljsid-0=\"\">K5 Future Retail Conference 2024</a> (June 25-26), Berlin, Germany – <a ljsid-2=\"\">Schedule a meeting</a>":1,"#Please click below to connect to your copy of the “<strong ljsid-1=\"\">Overview of the Syndigo Benefits”</strong>.<a ljsid-3=\"\"></a><a ljsid-4=\"\"></a><a ljsid-5=\"\"></a><a ljsid-6=\"\"></a>":1,"#This series is designed for retail executives and decision-makers, especially in e-commerce, shop management, and category management across the DACH region.":1,"#Sustainability has shifted from being a market trend to becoming a business necessity. Today’s consumers actively seek products and services that align with their environmental values, creating unprecedented opportunities for environmentally conscious businesses. Organizations that demonstrate authentic commitment to sustainability strengthen customer loyalty and capture market share, while those ignoring this shift risk loss of trust and competitive advantage.":1,"#Sustainability and the Data Management Challenge":1,"#June 18, 2024":1,"#Generating product descriptions and copy based on images, technical specifications, or existing content.":1,"#AI-generated product content refers to the use of artificial intelligence and machine learning models to create, enhance, or transform various types of product-related information and assets. This can encompass a wide range of applications, such as:":1,"#AI in product content":1,"#Consumer sentiment on AI is just one of many insights available in our consumer research analysis of The State of Product Content 2024. Get your copy now to unlock invaluable data on what your customers want and illuminate a path to greater revenue.":1,"#Get more insights on your customers":1,"#Consider these resources to get a stronger idea of how to think about implementing AI in data management and product content use cases:":1,"#What is AI-generated product content?":1,"#But when it’s done right, shoppers don’t even realize AI was involved at all. You can also disclose that content was AI-generated for full transparency by labelling it, as Amazon does for product review summaries. What’s important is that you take time to select appropriate technology and vendor support with solutions that are purpose-built for the need and have a proven track record in the unique world of product content .":1,"#When it goes wrong, generative AI can erode brand trust and drive away customers that are already uncertain about its use.":1,"#The right way to approach AI in product content":1,"#Brands that cater to younger generations have reason to approach AI-generated product content with particular care. Younger consumers expressed concerns about AI-generated product content at notably higher rates than older consumers.":1,"#Overall, sentiment over AI-generated product information was similar across Europe and the US. Of the respondents surveyed, UK shoppers shared the highest skepticism (36% Would be bothered by it) and German shoppers the lowest (29% Would be bothered by it).":1,"#According to research in the <a ljsid-1=\"\">State of Product Content 2024</a> which surveyed over 6,000 consumers in the US and Europe, perceptions on the prospect of AI-generated product content is quite mixed. About a third of consumers expressed they would be bothered by the idea, while 43% said they wouldn’t. The remaining 25% were unsure.":1,"#Consumers are somewhat more hesitant about the idea, and perhaps for good reason. You don’t have to look hard to find recent examples of unsetting AI-generated graphics of people with extra appendages or unhelpful chatbots going viral.":1,"#What consumers think about using AI in product content":1,"#The possibilities are vast, and businesses continue to explore novel ways to leverage AI in their product content workflows. From automating repetitive tasks to enhancing creativity, these technologies offer the potential for increased efficiency, scalability, and engaging customer experiences.":1,"#One area garnering significant interest is leveraging AI to streamline product content creation and enhancement. However, as businesses embrace this technology, understanding consumer sentiment is crucial to ensure successful adoption and maintain brand trust.":1,"#Smarter ways to manage product information and key data":1,"#The Syndigo team looks forward to meeting you to exchange ideas, explore the latest trends shaping the European e-commerce industry (including sustainability and the <a ljsid-1=\"\">Digital Product Passport</a>), and share how our data management and content solutions can help you deliver the customer experiences savvy shoppers expect to help you increase sales.":1,"#<a ljsid-0=\"\">ShopTalk Europe</a> (June 2-5), Barcelona, Spain – <a ljsid-2=\"\">Schedule a meeting</a>":1,"#AI and its transformation of retail":1,"#Let’s Accelerate Your Success Together!":1,"#Discover why more than 14,000 enterprises worldwide trust us to drive their success. Start unlocking your business’s full potential!":1,"#Also, <a ljsid-1=\"\">as one of the largest global GDSN synchronization providers</a>—with over 7,500 GDSN partners—we provide the category breadth and global reach you need to distribute product information and streamline operations.":1,"#Mark your calendars! We’re excited to share our extensive lineup of industry events that we’ll be attending across Europe this year.":1,"#The growing importance of unified shopping experiences":1,"#And let’s not forget AI! The Syndigo platform leverages the power of AI across various functions. For instance, we reduce the need for additional resources or manual work so you can generate product information from AI-powered image analysis, improve accessibility, compliance, and sales with AI-powered data creation, and determine what data is clean and complete enough to fuel your PIM or MDM with an AI-powered decision engine. These are just a few examples of our AI innovation.":1,"#<a ljsid-0=\"\">eTail Nordic Connect</a> (May 14-15), Copenhagen, Denmark":1,"#<a ljsid-0=\"\">Tech for Retail</a> (Nov 26-27), Paris, France":1,"#Join Syndigo’s product data management and customer experience experts during our presentations, at our booth, and in private meetings as we explore:":1,"#And so much more…":1,"#Creating new customer experiences with content creation innovation":1,"#“We syndicate directly to Syndigo, and from there, we effortlessly publish content to various retailers. We can maintain one set of product images for ModBox and have it flow to multiple channels. The partnership has helped us bring products to market faster and manage large volumes of content with less resources.":1,"#Instead of me logging into the Kroger.com portal manually, I can just update content in the Syndigo platform and make sure that my titles still match even if they are changing on Amazon. I can spend time to figure out ways to grow the business and come up with more future initiatives like the Valentine’s Day kit we did back in February.":1,"#How to Build a Sustainability Data Foundation":1,"#Check your calendars now and schedule some time with us in advance for these events:":1,"#Schedule a Time to Meet":1,"#May 07, 2024":1,"#Translating product content into multiple languages while preserving context and nuance.":1,"#Categorizing products, assigning relevant tags, and enriching metadata using computer vision and natural language processing.":1,"#Automatically generating voiceovers, audio descriptions, or other auditory content for products.":1,"#Adding visual effects, stylistic elements, or creative flair to existing product visuals.":1,"#Transforming product photography and video assets into different styles, layouts, or formats.":1,"#Consumer Sentiments on AI-Generated Product Content":1,"#The Global Location Number (GLN) gives companies the flexibility to identify their locations. It is important to populate the GLN for manufacturer, information provider and brand owner, then republish.":1,"#With the vast amount of product content data that is collected and disseminated throughout the product information process, there are bound to be a few errors. This is why it is critical to employ a validation routine to data input, and an analytics process once the data is in the system of your data pool.":1,"#1. BRAND NAME DOES NOT MATCH":1,"#Surprisingly, this happens regularly. To rectify, you will need to verify the brand name that is published is the same as what is on the retailer recipients’ brand list.":1,"#If your recipients require extended attributes beyond the basic set, you will need to add them in proper format to your data file. Your data pool should be able to help you with this information.":1,"#5. PACKAGING MATERIAL TYPE DOES NOT MATCH":1,"#Depending on the product category, Country of Origin is a require data point. In the US, there have been several additions and variances to the categories that require Country of Origin. Ensure your fields are populated accurately.":1,"#As a provider with more than four decades of managing and processing client data, Syndigo has seen some common issues that occur with other <a ljsid-1=\"\">GDSN</a> providers.":1,"#Short descriptions, functional name, and additional item description are examples of free text fields should be included as they help stocking effectiveness in store and online awareness. Ensure you are including this information for all your products to ensure completeness.":1,"#There are multiple types of barcodes in use at retail today. Make sure the recipient’s barcode type matches the GS1 Barcode Type Value (“gs1TadeItemIdentificationKeyValue”).":1,"#This is relevant for hardlines and automotive categories. You should re-verify and re-populate the model number that was provided, and then re-publish.":1,"#2. MODEL NUMBER DOES NOT MATCH":1,"#3. BARCODE SYMBOLOGY DOES NOT MATCH":1,"#9. EFFECTIVE DATE IS LESS/EQUAL TO LAST PUBLISHED DATE":1,"#6. SPECIAL ORDER ATTRIBUTES NEEDED":1,"#4. GLN IS MISSING":1,"#When updates occur, the Effective Date is often not updated as well. You should ensure that your Effective Date is later than (or equal to) the publication date.":1,"#7. SCHEMA EXTENSION ATTRIBUTES MISSING":1,"#Here are the top 10, and the solution to resolve the issue.":1,"#If Packaging Material is required, you must publish with a value that is accepted by the recipient. Examples include “CERAMIC,” “CLOTH_OR_FABRIC,” “COMPOSITE,” “GLASS,” etc.":1,"#10. DESCRIPTION FIELDS MISSING":1,"#However, anyone who has published product content for eCommerce sites knows that sometimes things aren’t always that simple. The product content goes through many steps before making it online for the consumer to see. And even if each step is performed exactly, a brand’s product detail page may not display as intended. That’s because content that is published (by a supplier) can still be different than content being available to the public on the retail eCommerce site. There can be several reasons for this, and all of them relate to one of several basic considerations.":1,"#Where did my content go? Compare with Live | Syndigo":1,"#First, the type of content accepted varies based on the use and the recipient. Some are recipient-specific and controlled, and Syndigo creates and manages these items to the exact specifications. In other cases however, supplier-generated content is accepted by a recipient and may have a greater variance to the specifications. Retailers also may require created-and-verified-only content for some categories and allow supplier-provided content for others. This may lead to discrepancies in what is published compared to what is public.":1,"#It’s important for a supplier to understand whether published content is current and live. Especially during new item launches, promotional periods or seasonal items, there may be a critical window of time to ensure products are displaying properly. For suppliers, monitoring all those product pages can be a time-consuming process. Fortunately, there are some new industry tools to help with this major requirement.":1,"#The process of creating and syndicating product content, is at its heart, a simple one. A supplier creates their digital product content, sending or uploading it to each retailer – or utilizes a content provider like Syndigo to do so, where it gets syndicated to any number of recipients.":1,"#And while the process for creating, managing and syndicating product content is more complex than it seems at first blush, experienced solution providers like Syndigo can help make it that much easier to help pinpoint the PDP items areas that need attention to ensure shoppers have the best brand experience.":1,"#Content that is <em ljsid-1=\"\"><strong ljsid-1-0=\"\">published</strong> </em>can be different than content being <em ljsid-3=\"\"><strong ljsid-3-0=\"\">public</strong></em>.":1,"#So, what’s a supplier to do?":1,"#What happens after content is published…And why it doesn’t always go the way you expect":1,"#Gartner-Data-Analytics-Summit":1,"#Conclusion":1,"#Managing Director, Advellence":1,"#Head of Marketplaces, GALERIA":1,"#Listen to what the customers are saying":1,"#As they evolved their e-commerce footprint, Unilever NA engaged with multiple vendors, including Syndigo, to manage their product content syndication across trading partner platforms. While each vendor choice was made to fulfill a specific need, over time it introduced additional complexity in managing product data at scale, especially as retailers grew their e-commerce presence.":1,"#With their partnership with Syndigo, Unilever NA not only resolved their initial pain points, but they have also positioned themselves for sustained success in an ever-evolving marketplace. With confidence in their current capabilities, Unilever NA is poised to lead the way in delivering exceptional consumer experiences worldwide.":1,"#Moving toward a more efficient and effective future":1,"#The implementation of Syndigo’s PXM solution meant that Unilever NA could unlock the potential of their product information across their trading partner ecosystem, enabling a more effective pathway to the physical and digital shelf. This integrated approach streamlined operations and accelerated time to value, enabling Unilever NA to realize material internal and external facing benefits.":1,"#Beyond the technical capabilities the partnership has established, Unilever NA was highly satisfied with the implementation experience as well. The combined efforts of Syndigo and their mutual partner, Accenture ensured a smooth transition, demonstrating their expertise and commitment to excellence every step of the way.":1,"#<strong ljsid-0=\"\">Enhanced Product Experience Management:</strong> Data quality insights significantly improved content quality, completeness, and efficiency in delivering data to retailers.":1,"#<strong ljsid-0=\"\">Consolidation:</strong> A decrease in the number of systems required. More streamlined teams and processes mean increased efficiency overall.":1,"#Now, Unilever NA can operate with a more intentional and systematic approach to managing product data, transforming their operations from reactive to proactive and strategic. With superior data governance, quick and efficient data migration, and strengthened internal competency, Unilever NA addressed their immediate challenges and created better processes driven by actionable insights. This comprehensive approach reduced reliance on external partners and empowered Unilever NA to accelerate their business with proactive, strategic capabilities for sustained operational excellence and enhanced market impact.":1,"#<strong ljsid-0=\"\">Proactive Implementation: </strong>Orchestrated a faster and more efficient data migration process by employing a parallel approach during implementation which ensured business continuity and a time to value within months.":1,"#<strong ljsid-0=\"\">Superior data governance:</strong> Consolidated data management including transparent and manageable business rules.":1,"#Unilever NA has been able to establish a foundation that doesn’t just address their immediate pain points; it provided a means to enable significant future process improvements:":1,"#Unilever NA can operate with a more intentional and systematic approach to managing product data, transforming their operations from reactive to proactive and strategic with the help of Syndigo.":1,"#Jim Keyt, Head of Marketing Technology for Unilever, recognized the potential to operate more efficiently while adding to the capabilities his users could access. “We wanted to scale, consolidate, and raise the floor on our approach,” he said. By consolidating their tech stack and streamlining their users’ workflows, they could become more effective in their product content distribution, while ensuring better data quality without having to engage multiple systems.":1,"#Overhauling syndication strategy":1,"#Managing accurate product data for thousands of SKUs across 60+ brands in North America and Canada had become a resource-intensive endeavor. Out of necessity, Unilever’s retail content specialists often addressed product data requirements in the specific retailer portal landing zones. This often led to the root cause—upstream data quality issues—remaining unresolved, leading to frequent re-work and reactive workflows.":1,"#3. Data quality and completeness:":1,"#Unilever NA must adhere to multiple retailer mandatories at scale. The inconsistency in data hierarchies across retailers requires a significant level of product information transformation to adhere to each partner’s dynamic taxonomies. This complexity challenged Unilever NA to develop enterprise-class capabilities to efficiently deliver on the variety of retail requirements and performance metrics. Simplifying PIM deployment operations was a key objective to drive data transparency across source systems and reduce manual interventions across the ecosystem.":1,"#2. Centralized retail requirements and operations:":1,"#1. Vendor rationalization:":1,"#As Unilever NA focused on improving their content syndication strategy, they identified key improvement opportunities:":1,"#Challenges with product content syndication":1,"#In the competitive consumer goods landscape, staying ahead means more than just delivering exceptional products. It means ensuring consistent and strong control over the quality of product data throughout a company’s ecosystem, as well as seamless distribution of the same across all relevant recipient channels. Unilever North America (Unilever NA), part of the British multinational brand, has taken the challenge to heart and restitched their content operations practices to deliver comprehensive product information across categories…and across retailers.":1,"#Generative AI technologies are quickly reshaping how businesses operate across industries. Companies are tapping into the power of machine learning models to automate tasks, augment creative work, and drive efficiency. As these AI capabilities become more widespread, organizations are exploring innovative use cases to gain a competitive edge.":1,"#How Syndigo’s Data Shortcut Gets Data Live at Kroger in Hours Instead of Weeks":1,"#Syndigo’s unmatched network of 1750+ retailers, distributors, and marketplaces makes it the most reliable way to distribute product content and get it published as fast as possible wherever it needs to be through the holiday season.":1,"#Want to learn how to make Product Detail Pages that stand out? Download <a ljsid-1=\"\">The State of Product Content 2023</a> to discover what content your shoppers look for most.":1,"#Brands often introduce a variety of new products throughout the holiday season or introduce new themed styles and packaging to their catalogs.":1,"#This can make them stand out on shelves, but also introduces potential for confusion and conflicting information if products appear differently between store shelves, promotional materials, and online Product Detail Pages. Data show that at least 22% of customers have recently noticed inconsistent representations of one or more products, and it’s likely that figure will rise during the busy holiday season.":1,"#Ensure Consistency with Your Seasonal Assortments":1,"#<strong ljsid-0=\"\">5. Optimizing your content.</strong> An integrated platform like CXH can deliver recipient-ready content due to our data quality engine, which performs thousands of real time validations to ensure data completeness and accuracy. Add to that dedicated implementation and support teams, detailed reporting and analytics to deliver better <a ljsid-2=\"\">content health</a>, plus brand- and recipient- specific dashboards, and it’s easy to see how Syndigo can provide a single source of content truth for all product content, syndicated to all recipients.":1,"#By automating your item setup and change processes, you can drive greater efficiency and reduce your operational costs while keeping your sales team and broker network engaged by sharing consistent, standardized product information.":1,"#<strong ljsid-0=\"\">4. Engagement with your network.</strong> Retailer and regulatory requirements are ever changing, and it is important to stay up to date. Syndigo helps to ensure category and regulatory compliance by maintaining retail relationships and association positions to ensure deeper understanding of retailer specific attributes, nutrition labeling and allergen warnings, or healthcare initiatives such as GUIDID, Eudamed, DSCSA and NHS.":1,"#Creating and distributing product content is essential for e-commerce success. Brands must not only create the digital content that represents their physical products; they must also manage the distribution of their assets across multiple platforms to ensure that they drive shopper engagement and conversion.":1,"#Sales-Driven Strategy. Focus on content optimization for enhanced consumer engagement and conversions.":1,"#Efficient Staffing Solutions. Acting as an integrated extension, eliminating the need for specialized staff. Peace of mind.":1,"#Retail Partner Alignment. Ensuring your products meet partner requirements .":1,"#Expert Content Management. Proficiency in content organization, distribution, and cross-channel optimization.":1,"#April 15, 2024":1,"#A combination of PIM (Product Information Management), which organizes content and generates a ‘golden record’ for all products, with analytics to keep an eye on your PDPs and ensure they reflect your most up-to-date content, is the best way to ensure consistency and deliver a great experience. <a ljsid-1=\"\">Learn more about managing and optimizing seasonal product content in this blog.</a>":1,"#Some of this number is inevitable, but a significant portion is avoidable. According to the survey, 32% of consumers recently returned a product because it did not meet expectations set by the information they had available when they bought it.":1,"#Higher quality content that completely and accurately describes your products’ benefits, features and capabilities leads to more satisfied shoppers and fewer returns. <a ljsid-1=\"\">Click here to learn more about combining analytics with content to cool down your return rate through the holidays.</a>":1,"#Mitigate Holiday Returns":1,"#The National Retail Federation estimates about <a ljsid-1=\"\">18% of products purchased during last year’s holiday season were ultimately returned</a>—a painful blow to those critical Q4 revenue numbers and an enormously expensive and complicated logistical challenge for retailers and manufacturers alike.":1,"#How industry standards are one part of an integrated content program":1,"#According to GS1, clean, consistent data is important to reduce the cost of services (through lower errors), improvements in supply chain (including shorter inventory turns and time to market), and other benefits including safety, traceability and top line sales growth. And Syndigo is a leading independent global GDSN data pool and synchronization provider, delivering category breadth and global reach to ensure our clients’ product information can be distributed to the widest global network. This can help streamline operational activities.":1,"#Where does the Global Data Synchronization Network (GDSN) fit in all this?":1,"#However, we also know that data needs some sort of customization for every use. For example, brands have their prescribed hierarchies and line extensions; every retailer (or other data recipient) has their own internal system standards and MDM requirements; and sharing among the multiple relationships of suppliers, agents and recipients quickly becomes a complex ecosystem.":1,"#Using a GDSN expert like Syndigo can help you and your recipients upgrade their product related master data to GS1 Global Standards without building expensive systems to do so, while also creating efficiencies by automating item set ups and change processes throughout the system.":1,"#<strong ljsid-0=\"\">1. Ingesting client information.</strong> Through CXH clients have multiple methods of connecting suppliers to recipients, based on their configuration needs: Our integrated platform can deliver the connectivity to ingest data to multiple workflow formats including API, XML, and HTML.":1,"#GDSN – What’s the Big Deal? | Syndigo":1,"#Helping You Get in Shape":1,"#Being on a single platform also means better speed to market, as all assets can be accessed, syndicated or changed easily – no more accessing multiple systems or vendors. With custom import / export features, clients can also ensure their content is feeding the appropriate client system.":1,"#Think of it as a consistent, agreed-upon data set from an international governing standards body (GS1). It’s one of many standards developed by GS1 in conjunction with brands and retailers worldwide to ensure a common language for data sharing. <a ljsid-1=\"\">GDSN</a> exists <em ljsid-3=\"\">in addition</em> to the more specific data requirements a brand or recipient may need, to ensure that any company, in any market, can eliminate confusion around naming conventions, measurement units and other common data points, enabling more efficient data management throughout the supply chain.":1,"#Let’s face it: Data quality is the driver of almost everything in business. Poor information, whether it’s out of date, incomplete, or just wrong, can cause negative impacts to ripple throughout a system. And without quality data at the beginning, it is extremely time consuming and costly to manage later in the business process.":1,"#<strong ljsid-0=\"\">2. Managing content.</strong> With CXH, our clients’ content is consolidated through a single platform, meaning that GDSN standards, as well as core marketing, enhanced content and deep nutritional information can be accessed in one user friendly system. There is no need to build internal systems to manage digital assets or other product information.":1,"#With the help of Syndigo, Unilever NA has enhanced their product experience management while increasing the scalability of their operations.":1,"#Unilever is a vast enterprise that oversees many fast-moving consumer goods (FMCG) brands. One of the world’s largest manufacturers, their products are used by over 3.4 billion customers in 190+ countries. Unilever NA caters to the largest Unilever market globally, and to do so, they rely heavily on the syndication of their product information to their trading partners, ensuring that their product information flows effortlessly for each of the products they sell.":1,"#Here are three Syndigo Takeaways from Gartner Data & Analytics UK:":1},"version":32424}]