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BRICK & BUY” Report now.":1,"#Practical Insights & Next Steps: Customer case studies, concrete use cases, and clear actions for achieving rapid, measurable impact.":1,"#Syndigo Connect at Flaconi":1,"#Optional get-together dinner on May 6, 2026":1,"#Stay ahead of competitors with automated, reliable workflows.":1,"#Better product presentation builds customer trust.":1,"#Please click below to connect to your copy of the “PXM Readiness Kit” now.":1,"#Consistent, structured data is surfaced more effectively—boosting your presence.":1,"#Clean processes and fewer manual loops save time and energy.":1,"#You know where you stand, what’s not working, and what needs attention first.":1,"#Based on our proven maturity model, the assessment shows how organizations evolve from “managed” to “optimized” and where you currently stand.":1,"#Start Your Maturity Assessment":1,"#Levallois-Perret":1,"#Downlaod the Report":1,"#Please click below to connect to your copy of the “Commerce Readiness 2026” report now.":1,"#Connecting your content intelligently strengthens customer loyalty—and boosts sales.":1,"#Underutilized customer feedback across channels.":1,"#Fragmented PXM tech stacks and costly vendor management.":1,"#Uncurated or empty PDP sections.":1,"#Lack of internal buy-in for R&R initiatives.":1,"#Flat or low online conversion rates.":1,"#Solving Real Problems:":1,"#Evaluate your product experience strategy with fresh insights.":1,"#Implementation made easy—timelines, process, and what to expect.":1,"#A look ahead at future capabilities like AI-powered PDP personalization.":1,"#Real-world success stories from PowerReviews users.":1,"#What makes PowerReviews different—and why it’s better integrated within the Syndigo suite.":1,"#How to build a business case for investing in R&R with real market data.":1,"#Ways to amplify user-generated content (UGC) across channels for maximum impact.":1,"#How reviews influence buying behavior and increase consumer confidence across every product page.":1,"#Request a demo of PowerReviews.":1,"#Why R&R is the missing link in your digital shelf orchestration—and how it closes the loop with post-purchase feedback.":1,"#Join us for a dynamic webinar designed for those looking to elevate their digital shelf strategy. Whether you’re not yet using a Ratings & Reviews (R&R) solution or you’re considering a switch, this session will show you how to make R&R work smarter, not harder.":1,"#Don’t miss this opportunity to take control of your digital shelf and turn customer feedback into your most powerful conversion tool.":1,"#Limited support from current R&R providers.":1,"#Audit your current R&R provider and identify gaps.":1,"#What You Can Do After the Webinar:":1,"#Clarity instead of guesswork":1,"#CASE STUDIES":1,"#Eleva tu Anaquel Digital: Desbloquea el Poder de la Analítica de Syndigo":1,"#Download PIM eBook":1,"#So how can suppliers take their product presentation to the next level?":1,"#Today’s digital commerce demands more than just basic product data. Customers expect rich, engaging, and consistent content across all channels. Traditional standards like GDSN/GS1 can’t deliver the visual and emotional impact needed to stand out.":1,"#How Syndigo can support suppliers with content creation services":1,"#Real success story from Aviko":1,"#How Syndigo supports scalable, high-impact content delivery":1,"#How Transgourmet integrates it across web and app":1,"#What Enhanced Content is and why it matters":1,"#Syndigo Product Experience Cloud":1,"#Access unmatched coverage of verified nutrition data for grocery, restaurant, and common foods to power nutrition transparency in your app, web, or research concept.":1,"#Gartner Data & Analytics EMEA":1,"#Syndigo Partner Kickoff Europe":1,"#Syndigo Partner Kickoff Americas":1,"#Online Event":1,"#May 29, 2025":1,"#Rapid shifts in the competitive landscape, consumer expectations, supply chains, and regulations have made grocery retailers more dependent than ever on data to adapt and thrive.":1,"#Among the most important data for grocers is product data—information, content, and assets concerning the actual products they sell. From the nutritional facts of a pineapple to the dimensions of a box of cereal, health claims of a tub of yogurt, or supply chain path of a frozen pizza, product information complex, diverse and constantly changing.":1,"#Forbes: The Pandemic Changed How We Shop For Groceries, Adobe Report Shows":1,"#In our 2021 Forrester Consulting study on product content management, a top area of concern for suppliers was product data being spread across multiple tools. That’s the beauty for retailers working with Syndigo to manage operational data in addition to vendor onboarding—the full integration is available, meaning that they can use the platform for all their data management, and so can their vendors.":1,"#Syndigo GDSN FAQs":1,"#Achieving a consolidated solution for both retailers and their vendor partners is key to a winning strategy. And there are two specific areas of improvement that stand out when retailers consider applying Syndigo’s operational data. Each theme represents a core retailer priority: both are confidently addressed with Syndigo’s approach.":1,"#Retailers that work with Syndigo don’t have to worry about such issues with operational data, as our data quality and validation ensures the information is reliable. From confirming accuracy in Syndigo-created content to completeness in brand-created content, there is sufficient operational data available because of the engagement with our vendor network. Plus, when this data is translated smoothly, costs are cut and time is saved, as it doesn’t require an intensive IT project to manage it all.":1,"#What operational data entails":1,"#How operational data applies to your retail strategy":1,"#A broad vendor network means everything to a retailer—but so do smooth operations. Without the latter, data quality suffers, product inefficiencies occur, and the end customers are likely to be disappointed. While seamlessly onboarding a large supplier community is the first piece to winning in retail, best-in-class operational data—the details that ensure a product is stored, shipped, and delivered properly—comes next.":1,"#There’s a reason this data type is probably the most recognizable one: operations are simply pivotal to a business. When retailers reference this data, they’re of course thinking of packaging, shipping, and completing orders. They’re thinking of all the crucial details that need to come together just right for their suppliers’ product content submissions to become a reality. When any part of this data slips up, shipments can get delayed, as well as warehouse slotting, shelf storing, and of course fulfilling sales.":1,"#Supply chain issues: In addition to delays and increase in prices, the disruptions to the global supply chain also caused numerous out-of-stock issues for grocers. To prevent customers from abandoning their carts or losing them entirely, grocery stores had to get smarter about leveraging their in-stock items by suggesting substitutions when possible. A well-managed product information database is the key to maintaining customer satisfaction in the face of unexpected shortages.":1,"#The benefits of PIM are well documented for organizations of all kinds, from manufacturers and brands to marketplaces and retailers.":1,"#But the unique challenges grocery stores and supermarkets face make PIM especially useful for this vertical. Over the last few years, several major trends have emerged that made accurate, comprehensive product information critical to grocers and brought the need for PIM into focus:":1,"#Why Grocery Retailers Need Product Information Management":1,"#The first is improving the speed of order fulfillment. With Syndigo prioritizing the accuracy of item weights and dimensions, these measures are always kept up to date with packaging changes. In addition, this is essential to Syndigo’s content creation capabilities, something that also benefits retailers and suppliers alike.":1,"#„Data model and data usage in Syndigo MDM at Eurogast Austria“ –":1,"#Learn About GDSN":1,"#GDSN live training webinars with an expert":1,"#GS1 Company Prefix":1,"#Setting Up GDSN In Syndigo’s CES Platform":1,"#Frequently asked questions on GDSN, GS1 Company Prefixes, Barcodes and GTINs":1,"#What is GDSN data? How does it work? How can my company use it?":1,"#GDSN Global Data Synchronization Network - Syndigo":1,"#Drive reliable location identification and information to improve business efficiencies":1,"#GLN Application Basics":1,"#About GTINs & Data Structures":1,"#Definition of GTIN and importance of data structures comprising GTINs":1,"#Learn all about the GDSN and how you will be sending GDSN data to your retailers.":1,"#Inflation: Starting in 2022 there was an acceleration in the inflation rate, putting pressure on grocery chains from two sides. They saw an increase in their costs but also saw a drop in consumer spending due to high prices. Staying profitable in times like this means staying lean, finding opportunities to improve efficiency, and identifying problem points that eroded margins. In all these missions, having full vision and mastery of your catalog is essential.":1,"#The Advantages of Cloud-Based PIM for Grocery Retailers":1,"#With deep connections and partnerships across the global grocery ecosystem, Syndigo has long been a trusted partner for the grocery industry. Grocery retailers in particular count on Syndigo’s vast supplier network to deliver the best available product information, and our cloud-native PIM solution to help them store, manage and harness that vast data.":1,"#Financial flexibility: Cloud computing allows businesses to shift from large upfront capital expenditures on hardware and infrastructure to manageable operational expenses based on actual usage, promoting financial flexibility and scalability for organizations of all sizes. Also, the pay-as-you-go model of cloud computing enables businesses to optimize costs by provisioning resources only when needed, avoiding unnecessary expenditures, and ensuring better budget management.":1,"#Conventionally, many PIM solutions were built or delivered ‘on-premise,’ housed within the proprietary servers of the business using them. At the time this made sense; this solution was often easier to make secure, it granted the business greater control over configuration, and it made direct access to the internal PIM fast and easy. But on-premise PIMs come with challenges that grow over time: they require lots of hands IT resources, they have outdated UI and functionality, they don’t integrate well with other modern systems.":1,"#Expandability: The scale and scope of data needs for a grocery company can change rapidly. Cloud-based solutions allow businesses to seamlessly and rapidly adjust their storage capacity to accommodate varying data volumes, whether it’s a sudden spike in demand or a gradual increase over time. With the cloud’s elastic and on-demand resources, organizations can efficiently scale their data storage up or down, ensuring cost-effectiveness and optimal performance while adapting to evolving data needs.":1,"#Weighing PIM Implementation Options":1,"#Greater computational resources: Cloud providers offer access to vast computational resources, enabling businesses to implement complex tasks like search algorithms, data analysis, and machine learning at a fraction of the cost and time compared to setting up on-premises infrastructure.":1,"#The Preferred PIM Solution for Grocery Stores":1,"#“Grocery has been the category that saw the biggest shift in shopping habits, with large numbers of consumers who had never purchased groceries online before now making it a regular habit”.":1,"#To keep up with these data needs, retailers increasingly rely on Product Information Management (PIM) technology.":1,"#The other area of importance is increasing speed-to-market for new products. When retailers can rest assured that their operational data is on point, they can also take comfort in the fact that their speed to market will stay intact. This is, unsurprisingly, something that product content decision-makers at vendor organizations care deeply about as well, with 42% of them in our Forrester Consulting report expecting faster time to market with a modern product content solution. Syndigo has carefully performed QA on our Marketplace of product content (more than one million items are consistently maintained to be up-to-date), so new item set-up is effective and doesn’t slow things down.":1,"#Having clarity on your operational data is invaluable. And managing it in an integrated solution?":1,"#Barcode Estimator":1,"#Helps in check digits for GTINs":1,"#View Barcode Estimator":1,"#Check Digit Calculator":1,"#Help supplier determine how many barcodes are needed for a product/packaging levels":1,"#GEPIR, GS1 Company Database":1,"#GS1 FAQs":1,"#Learning GDSN":1,"#Searching GLN and confirm/validate GTINs":1,"#Join hundreds of other brands and retailers in unleashing the full potential of your data. Click here to request a customized demo and discover the power of a cloud-based-PIM for yourself.":1,"#More digital customers: While online shopping for grocery customers was not unknown before the pandemic, there was an explosion in this channel in recent years. Online grocery stores which were flat online jumped 103% year-over-year to $73.7 billion in 2020. Many retailers in this space were behind in eCommerce adoption, and stores had to get a crash course on selling groceries digitally. They had to focus on improving the customers’ digital shopping experience, which heavily relies on the quality of the product information.":1,"#“What options do I have for product capture, validation and content creation?”":1,"#There’s the Wholesale route; primarily through multi-brand/specialty retailers or marketplaces like Amazon. Then there’s the Direct to Customer (D2C) path, selling straight to shopper through company-operated stores or eCommerce platforms.":1,"#Consumers are at the heart of everything we do. Therefore, it’s critical that we drive consumer understanding, engagement and long-term loyalty across brands, channels and regions. We continue to deploy initiatives that respond to consumer needs across our owned digital platforms and store networks. This consumer driven mindset is a key investment priority across our business and is expected to support continued growth from our DTC channels.”":1,"#Prototyping and validating new product ideas is crucial for businesses with a direct-to-consumer sales model because it allows them to reduce the risk of investing resources in products that may not meet customers’ needs or preferences. By creating a prototype, brands can test the product’s functionality and usability, identify potential issues and make necessary improvements before launching it to market. Validating new product ideas also enables businesses to gather valuable feedback from potential customers, which can be used to refine the product and optimize its features. This iterative process helps businesses create products that are tailored to their target audience’s needs and preferences, ultimately leading to higher customer satisfaction, increased sales, and a competitive advantage in the marketplace.":1,"#Brands, especially in Premium and Mass Market segments that have traditionally been focused on Wholesale, are increasingly prioritizing (D2C) models. That could mean establishing brand-owned brick and mortar retail outlets, or further developing an owned online store and shipping straight to the customer.":1,"#Comparing Sales Channel Options for Brands":1,"#Brands, especially in the premium and luxury segments, are increasingly prioritizing Direct to Consumer (D2C) models to establish closer customer relationships, build loyalty, and gain better control over sales and distribution efforts.":1,"#A seamless customer experience across Physical (Store) vs Digital touchpoints":1,"#Brands who thrive on exclusivity and customer centricity need more focus on direct consumer relationships. Failure to connect with customers on a personal level and make them feel recognized impacts the Brand’s reputation and relationship equity. This is especially true for experiential Brands that rely on direct customer feedback and input to power their Product Development efforts.":1,"#that give a party access to a brand’s product lines and processes. And of course, many brands employ a combination of channels; Gap and Zara are prominent examples of brands using hybrid models with their own company operated stores, franchised locations, and eCommerce sites that all contribute significant amounts to their bottom line.":1,"#Deep understanding of the customer journey":1,"#However, Mass Market and Value brands may not find huge benefits through D2C and may in fact find it cost prohibitive. They need to avoid investing too heavily in a channel with limited viability, and will be better off focusing most of their efforts on developing presence and messaging through traditional wholesale channels.":1,"#The driver here is customer centricity; building loyalty and having better control over the sales and distribution efforts. By cutting out the third-party retailer or marketplace, brands have greater control over the customer experience—and get a greater share of the profits.":1,"#Introducing seasonal assortments quickly":1,"#This trend is visible with many high-profile Brands openly stating their intent to invest more heavily in D2C and establish a more direct line with their customers. For example, consider these recent excerpts from the Annual Shareholder Reports of some high-profile brands:":1,"#By cutting out third-party retailers and marketplaces have greater control over the customer experience and capture a larger share of profits. But to succeed in the D2C space, brands need to be able to quickly get new products to market, validate new product ideas, ensuring a seamless customer experience across physical and digital touchpoints, and maintain a delicate balance between D2C and traditional wholesale channels.":1,"#As outlined in our ‘Own the Game’ strategy, we will continue to invest into our business, with investments into our own retail stores as well as into digital, including e-commerce, making up the biggest part of capital expenditure.”":1,"#Prioritization to D2C Emerges for Established Brands":1,"#Prototyping and validating new product ideas":1,"#Building a customer experience consistent over physical and digital touchpoints builds brand loyalty and trust. Consumers expect a consistent and convenient shopping experience regardless of whether they are interacting with a brand online or in-store. By integrating physical and digital touchpoints, businesses can provide customers with a cohesive and personalized experience that meets their expectations. This approach also provides valuable data about customer behavior, which can be used to optimize their sales and marketing strategies.":1,"#Marketing, selling and delivering straight to consumers is considerably different from the classic wholesale retail model. For any Brand looking to expand its D2C presence either through direct customer interactions in stores or through eCommerce, the following key capabilities are essential:":1,"#D2C vs Wholesale: Striking a Delicate Balance":1,"#The key to executing on all these foundational elements lies in data and the ability to use it. With the right technology and processes, data mastery and D2C success are within reach for luxury and mass market brands alike.":1,"#The Formula for D2C Success":1,"#Though there are plenty of exceptions, the broad outlook for how brands should look at Wholesale vs D2C channels can often be determined by what segment they operate in.":1,"#Broadly, conventional consumer brands have a few main options to get their products to consumers.":1,"#Due to the seasonal nature of many businesses, it is imperative that rotating product lines with various new flavors, styles, materials etc. are refreshed in bulk. As an example,":1,"#Example 2 – Narrowing down choices based on style preference":1,"#Click here to read the e-book for more insights on The State of Product Content 2024 including breakdowns on regional variations in these trends.":1,"#Understand basics for the Global Trade Item Number":1,"#Live Training workshop":1,"#Definition of UPC and UPC symbols barcode representation of GTIN":1,"#Introduction to Global Location Number and benefits":1,"#Understanding GTINs":1,"#Best practices, usage and guidelines for GLN allocation":1,"#GS1 Attributes Outline":1,"#Understand how to license and utilize a GS1 Company prefix":1,"#GS1 Data Hub":1,"#Intro to GLN":1,"#How you will use Syndigo to syndicate GDSN data to your retailers.":1,"#View Calculator":1,"#GDSN Global Data Synchronization Network":1,"#Don’t miss this chance to connect with industry experts and explore the endless possibilities of data excellence.":1,"#More modern technologies: Cloud platforms continually update and expand their services, allowing businesses to leverage the latest technologies, tools, integrations and innovations to stay competitive and deliver cutting-edge solutions to their customers. This helps grocery brands stay ahead in the rapidly evolving digital landscape.":1,"#Traditional PIM vendors have been slow to leverage the full potential of cloud technologies. The slow adoption has exposed their customers to the growing pains of the vendor. Even the ones who offered a cloud-based solution, have continued to hedge their bet by continuing to offer on-prem alternatives. This results in conflicting priorities and a diversion of resources away from what benefits the end user the most.":1,"#Service and maintenance: Grocery retailers are good at delivering a great selection of quality products to their customers, but their strengths don’t always lie in more technical functions. PIM vendors with cloud-based solutions allow users to focus on their core competencies: Cloud providers handle the underlying infrastructure maintenance, security, and updates, freeing businesses from the burden of managing complex IT tasks and allowing them to concentrate on their core business activities, leading to increased productivity and innovation.":1,"#Over time, cloud-based PIMs have become increasingly popular, especially as security and connectivity challenges have become functionally solved. These are PIM solutions that run on the servers of a PIM vendor on behalf of the user party. Cloud-based PIMs can be constantly updated and managed by the vendor, reducing the workload on users and keeping the technology at the cutting edge with UX and functionality improvements.":1,"#In the ever-changing landscape of grocery retail, adopting cloud-based PIM technology is crucial for growth. The advantages of agility, scalability, flexibility, and collaboration offered by a cloud-native PIM solution make it the ideal choice for grocery retailers seeking to thrive in a fast-paced retail environment.":1,"#Businesses have widely wised up to the value of cloud technologies.":1,"#“Can you send direct feeds to Amazon and Google?”":1,"#5. “What is the size of your available retailer syndication network?”":1,"#3. “Can you also host and distribute Enhanced Content such as rich media?”":1,"#While having an accessible platform is important, it is equally important to have a large network to distribute your content. Syndigo connects to a global network of brands and retailers, enabling efficient and accurate transfer of information across more than 1,400 retailers worldwide.":1,"#Syndigo has preferred partnerships with both Amazon and Google, which means that we comply with all their data submission requirements. When Syndigo sends direct feeds, it means that we have worked together with the retailer to ensure your content matches their delivery needs, and the data is fed directly into their systems – no manual uploads or file transfers are required. This ensures that the content contained in CXH is identical to what is delivered to Amazon and Google, in the proper formats, directly.":1,"#Not all portals are created equal. The Syndigo Content Experience Hub (CXH) gives you access to your product information from anywhere, as long as you have WiFi or an Internet connection. Syndigo also gives you peace of mind because we fully manage CXH – we do not pass your data to another vendor for platform management.":1,"#“What type of platform or portal is available to access, manage and syndicate my content?”":1,"#2. “How can you enrich my core product content and add next level attributes?”":1,"#When some vendors give you the ability to upload your content to their platform, the burden is on you to ensure proper syntax, formatting and follow-up for item updates. Many vendors do not validate the data once you upload it, and if it is rejected by a recipient, you rarely know why. For your convenience and accuracy, your vendor should also be able to take in physical products to capture the information, including dimensions and attributes.":1,"#No matter how clean your information is, it likely needs to be enriched or validated against retailer requirements. If a syndication partner simply passes along your information, there is a greater possibility of your data not being accepted. Plus, as shoppers look more to non-label wellness characteristics (such as clean label, keto-friendly), it becomes more important for your content partner to be able to identify the attributes that allow your products to be classified as such.":1,"#What is Vendor Scorecarding?":1,"#This finding is further backed by Insider Intelligence that predicts that pure-play D2C eCommerce is a business model that cannot work for everyone without some sort of physical customer touchpoint.":1,"#PIM technologies excel in providing the foundation for D2C by offering a platform to manage all product information necessary to position and sell products. Coupled with a clear association of product styles to the desired customer touchpoint, PIM ensures the brand and product messaging is consistent across all D2C touchpoints. It acts as the single source of truth for all data, assets, and supporting content for every product, so customers will always get the latest, most accurate and most relevant product experience.":1,"#All these goals have one important thing in common: they rely on supreme mastery of data; especially as it relates to products. In pursuing growth through Product Information Management (PIM) technology and processes are supremely important.":1,"#It’s a business-critical solution used by Merchandising, Digital, Marketing and Regulatory Departments (among others) to ensure product content is comprehensive, relevant and validated as customers interact with the brand.":1,"#PIM is a business application for managing content that describes the product – thus enabling all the customer interactions with your brand at any touchpoint: your brand’s story, product descriptions, weights and dimensions, 360-degree image spins, product options and variants, or how all of it can be looked at in different languages.":1,"#This was based on the broad observation that digital marketing and commerce is cheap, and companies can build brand awareness and attract customers digitally, thus serving their goal of being customer centric, also achieving higher margins in the process. In theory, this model avoids the costs and complications of building, staffing and maintaining retail stores and supply chains. As the pandemic forces some large retailers to scale down or adjust their strategies, it created space for many online-focused D2C brands to grow.":1,"#Additionally, PIM technologies act as a backbone for a Brand’s eCommerce initiatives by managing Style Options, Digital Assets, Size/Color Codes, Descriptions, and Fitment Guides.":1,"#These challenges have prompted some brands that were founded on digital-first principles to start diversifying back into more conventional brick and mortar stores. Mckinsey specifically highlights an example that “Everlane opened its first permanent physical store in 2017 and now operates 10 stores across the US despite its founder famously claiming in 2012 he would “shut the company down” before opening a physical store.”":1,"#As the unification of Product to the Store/Web channels is managed in PIM, this data foundation unlocks important capabilities like BOPIS (Buy Online Pick up in Store).":1,"#PIM is an effective tool for both Mass-Market and high-end Luxury enterprises. For instance, it’s perfect for fashion brands that deal with constantly rotating catalogs, heavily seasonal assortments, and a broad selection of sales channels. As data management expert Credencys notes, PIM can effectively improve data accuracy, streamline operations, and improve the customer experience for fashion brands and mare.":1,"#The Digital D2C “boom” started in mid 2010s when started pioneering successful models that were mostly or exclusively Digital.":1,"#A Word of Caution on Digital-Only D2C":1,"#Learn the Ins and Outs of PIM":1,"#However, this approach has proven not to be a one-size-fits-all solution. According to McKinsey, pure-play D2C companies began to lose sheen due to increased growing marketing costs, higher product return rates, and increased regulations limiting directed customer marketing. According to the report: “Cracks appeared in the digital pure-play model. As DTC brands began going public, their stock prices began to suffer. The share prices of 10 apparel DTC brands fell by around 70 percent in the first three quarters of 2022, compared with the MSCI World Consumer Discretionary Goods Index’s decline of 32 percent over the same period.”":1,"#Learn More: 10 Benefits of Implementing PIM for Fashion Industry":1,"#Working together, these technologies provide a foundation for everything an enterprise needs to thrive in a D2C environment.":1,"#PIM: The Critical Technology Needed for D2C Success":1,"#A good PIM can also natively integrate with leading eCommerce platforms, decreasing technology complexity.":1,"#Deep understanding of the customer journey empowers brands to identify pain points and opportunities for improvement. Analyzing the customer journey from initial awareness to post-purchase grants insights into customers’ needs, preferences, and behaviors. This information can be used to optimize marketing and sales strategies, tailor product offerings, and provide a personalized experience across channels.":1,"#In an obvious contrast with the previous observation, it is very clear that better customer experiences leave positive impressions that inspire shoppers to come back for more. This seems especially true for providing readily available product information: a whopping 91% of consumers are more likely to return to a brand and/or retailer if they can efficiently find what they need to know about the products they’re browsing! As particular as consumers are in demanding superior customer experiences, they are just as eager to reward that experience with their wallets.":1,"#Consumers are putting more and more stock in how well a brand presents its products when determining how much they like and trust that brand, with important long-term implications for first-choice purchases.":1,"#As significant as this finding was, what was even more interesting was that this response wasn’t limited to online shopping. Respondents indicated that insufficient product information even when shopping in a store would cause a negative association with the brand, indicating that consumers are expressing a very strong preference for a superior shopping experience overall.":1,"#When customers go shopping for a product but find the product information insufficient, it’s clear that the sale is at a huge risk. But the ramifications go beyond the immediate. A clear majority of respondents (73%) have indicated that they would think less of a brand if they didn’t find complete or accurate information about its products online. So the fallout isn’t limited to this sale, it’s possible that the consumer would skip considering a brand in subsequent shopping journeys or even sever their relationship with the brand altogether. Further, the proportion of shoppers who showed this sentiment about accurate product information is almost 18% higher than last year.":1,"#This makes accurate product information an exceedingly important aspect of commerce but also something that is easily fixed.":1,"#Commercially, this should set off alarm bells for any organization that hasn’t been prioritizing product information as a key pillar of their customer experience strategy, especially online. With the proliferation of brands and a glut of choices, consumers have come to value their time when shopping. If it takes them too long to look for information on the product they’re considering, they will look elsewhere.":1,"#Interestingly, this preference was even more pronounced in the UK compared to the global average. In the UK, the percentage of customers who indicated that they would go to another site for shopping if they felt unsatisfied by the quality of product information was 89%.":1,"#Great customer experiences equal repeat customers":1,"#It’s not just about losing the sale; bad product content can hurt your brand":1,"#„GDSN syndication fully automated – The successful API integration at DR. SCHNELL” – Julia Eberlein, Oliver Harböck Sven Steckler, DR. SCHNELL":1,"#View Trainings":1,"#UPC Info":1,"#List of Data Recipients Participating in the GDSN":1,"#GDSN FAQ Document for both Net New and Transitioning clients":1,"#As the world of product content is being disrupted, brands and retailers are evolving too. However, it is still the case in many organizations that the department responsible for eCommerce content is different than the one using content for category management or merchandising, and a completely different group uses GDSN data thorough the supply chain.":1,"#When considering how to make the most of your product content it may be worth considering others across your organization that can also benefit from a partnership with a content provider like Syndigo. This simplifies the number of data sources needing to be managed, and also ensures a greater consistency across your data management programs.":1,"#In the case of retail product content, it means scoring your suppliers against what you expect from them in terms of product data, information, and assets for your retail goals.":1,"#An overwhelming majority of consumers indicated their preference for completeness of product information. More than 83% of global consumers express readiness to take their business elsewhere if they can’t find sufficient or satisfactory product information, which could include anything from basic weights and dimensions or ingredients to comprehensive pictures and descriptions. A strong preference for complete product information isn’t surprising, but the intensity of the preference is remarkable.":1,"#Let’s get to the heart of the matter right away.":1,"#In this post, we will talk about a couple of the big takeaways from this year’s survey.":1,"#Consumers are more demanding than ever of accurate, complete, and meaningful product information and a failure to meet this demand can be significantly detrimental to the bottom lines of brands and retailers. This is one of the key learnings from our 2024 survey on The State of Product Content. In this second edition of the report, we expanded our surveyed consumer base beyond the US to include key European markets: France, Germany, and the United Kingdom.":1,"#Incomplete Product Information is an E-Commerce Killer":1,"#Syndigo Recipients List – GDSN":1,"#More discerning shoppers: Consumers are giving the products they buy more scrutiny than ever—especially the ones they’re eating. They’re expecting greater transparency for where their food comes from and what’s in it. Demand for products that fit certain health and lifestyle standards (vegan, free trade, gluten free, etc.) is spiking; for instance, half of US shoppers now report wellness as a priority (up from 42% in 2020). Combined with mounting regulatory standards on food labelling and traceability, there’s a lot of pressure on grocery brands to manage and provide accurate, up-to-date information for all their products.":1,"#The fall in pure-play D2C companies’ revenues and stock prices indicate digital-only D2C can’t be an exclusive channel for all brands. Instead, it’s important to know when and how to balance it with other sources of sales.":1,"#Once again, PIM can save the day.":1,"#PIM helps enterprises balance their focus between D2C and traditional wholesale retail by centralizing product information, customizing presentations for each channel, managing channel-specific product assortments, and providing valuable analytics and insights. With PIM as a foundational technology, enterprises can ensure consistent and accurate product data, cater to the unique needs of different channels, optimize product offerings, and make data-driven decisions to achieve an optimal balance between D2C and wholesale strategies.":1,"#A single product record to meet multiple regulatory requirements":1,"#It’s clear that a single record of truth is needed for medical device manufacturers to manage all these details effectively. Think less about the big, fancy platform itself and more about the capabilities that platform provides: a repository of information, updates tracking, shared access to a single data point and so on.":1,"#Direct connection to a GDSN data pool":1,"#Syndigo’s CXH platform not only maintains all of this information, it validates the submitted product data for accuracy and consistency—again, to ensure these important devices are compliant with any given regulator.":1,"#It’s a known challenge to keep up with all the different requirements of regulatory agencies like the FDA, while of course meeting standards of GUDID, EUDAMED and others. Not to mention, those regulatory requirements evolve and there are fast-approaching deadlines to keep track of for each of them. In fact, it’s estimated that around 10 regulatory agencies will release new UDI requirements over the next five years!":1,"#In the healthcare space, however, we understand this may feel less familiar. But, if anything, the gravity of accurately managing product data should be even more clear in healthcare. After all, the majority of these products have a direct impact on people’s health: things like heart valves, ventilators, vital signs monitors, surgical instruments, catheters, etc. When you think about this, it’s no surprise why Unique Device Identification (UDI) compliance rules are so stringent.":1,"#Product information management systems (PIMs) are a must-have in the retail space. Major retailers and big brands alike instantly recognize the value of a platform that categorizes, manages and syndicates the thousands of attributes that come with product data. Why? To secure consumer loyalty, improve reach and of course boost sales, among many other goals.":1,"#Joann Fabrics is a place where one can get lost among the variety of crafting ideas. But online, it often comes down to a shopper needing a particular item. And when it comes to equipment such as die cutting machines, Joann gives its shoppers a way to find the machine type, price range and other features, in a few easy clicks. Once the features are chosen, shoppers can compare among the options in an easy interface.":1,"#Perhaps your product line is one where shoppers do not buy often, but the choice is extremely important. Take bridesmaids dresses, for example. Of the many decisions to be made for the big day, making sure the bride and her party look their best can be a challenge. Given the hundreds of different options at David’s Bridal, making that choice can be daunting. But with the Style Quiz, David’s Bridal helps brides-to-be focus their choices around their own style preferences. The quiz provides options based on type of wedding venue, color groups, style preferences and budget, among other things, and shoppers are then shown a set of items that match their preferences. By focusing the new bride’s attention on an acceptable set of choices – all of which are in their stated preference – it gives them more comfort in making a decision, while supporting the brand of David’s Bridal as one that is helpful.":1,"#A key measure for online marketing is engagement – the way a shopper interacts with the product information and images to make their purchase choices. In many cases, it is beneficial to help shoppers narrow their choices to provide information that is in line with what they are looking for. The paradox of choice shows that good marketers help to make shoppers make their choices simpler. Which helps to drive sales. In a store a good salesperson can help by understanding the shopper’s needs, but online it’s difficult. However, with advanced filtering technology it’s possible to narrow down the optimal product for a shopper’s particular taste and needs. iltering technology it’s possible to narrow down the optimal product for a shopper’s particular taste and needs.":1,"#The complex terminology GS1 entails can be overwhelming. Throughout our series on GS1 and GDSN, you will see these terms. Let’s break them down.":1,"#June 10, 2024":1,"#GDSN Set Up Check List":1,"#Action items and setup for GDSN onboarding":1,"#GDSN Resources & Tools":1,"#Step-by-step instructions for GDSN setup":1,"#Understand data pool network flow":1,"#GDSN Training: Start to Finish":1,"#GDSN User Guide":1,"#Bite-sized videos to walk through GDSN setup":1,"#Businesses are constantly innovating in their attempts to deliver a better customer experience. But at the heart of this journey is the desire to understand the customer better. ":1,"#Commerce today is dealing with a ratcheting up of increased customer experience expectations like never before. Customers aren’t impressed by what you did for them yesterday. They want to be constantly wooed by you, or they will seek out your competition – be it a direct competitor, or a replacement they can get faster, cheaper, or easier.":1,"#Content management and syndication is the core to your connection with shoppers, and ultimately sales. By creating, sending and receiving accurate product information in proper formats, the entire ecosystem operates more efficiently. As you consider the content syndication partner you want to work with, be sure to ask these questions:":1,"#But while D2C offers advantages in customer experience and profitability, striking a balance between D2C and traditional wholesale retail is crucial. Data mastery and the use of technologies like Product Information Management (PIM) systems play a critical role in achieving this balance. PIM enables brands to manage product information, customize presentations for each channel, and gain valuable insights to optimize product offerings and meet the unique needs of different channels.":1,"#Whether your brands operates in premium verticals or serves a broader mass market, there’s likely room for growth in your D2C relationships and revenue.":1,"#Scale Your D2C Business":1,"#Ready to acquire or upgrade your PIM? Syndigo’s solution delivers seamless connectivity between your product content and the customer experience—a roadmap to personalized, contextual content. Want to see it in action? Click here to get a customized demo.":1,"#Your Global Location Number (GLN)":1,"#Data pool provider name":1,"#Nobody wants to hit submit and then lose track of all progress. That’s why CXH keeps manufacturers in the loop with transparency across the product’s lifespan. CXH enables manufacturers to monitor submission status in real time, receive alerts on requirement changes (along with the ability to make those tweaks as needed) and syndicate the UDI data to any channel, giving a holistic view of the process to feel confident about.":1,"#Full visibility into the product lifecycle":1,"#This continues to empower medical device manufacturers to keep the submission process streamlined and actionable with one single record of truth (and importantly, one single platform).":1,"#On top of UDI compliance, GS1 standards are of course another key element that medical devices need to take into account. Fortunately, Syndigo is also a GDSN-certified data pool, so manufacturers can kill two birds with one stone using CXH: get the product data accurately loaded and managed, and have it syndicated wherever necessary—in accordance with all required standards (GS1 included!).":1,"#How GDSN Works":1,"#GDSN Setup with Syndigo":1},"version":34327}]