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Human checkpoints are embedded at critical decision points to ensure transparency, control, and auditability.":1,"#July 07, 2026":1,"#For more than 50 years, OBI GmbH & Co. Deutschland KG<strong ljsid-1=\"\"> </strong>(OBI) has been an iconic part of the international “Do it Yourself” (DIY) landscape, helping customers create a more beautiful home. As a friendly, family-oriented retailer, they support home improvement projects ranging from garden design and bathroom planning to repairs, tool selection, and year-round flowering plants. They operate in 644 locations (with 348 stores in Germany) and employ 40,000 people across 10 countries. The company generated €8.2 billion in revenue in 2024 (€4.2 billion from Germany) and enjoys 93% brand recognition in Germany.":1,"#Many platforms add AI as a feature layer, using it to assist with isolated tasks such as content generation or enrichment. Synapse takes a fundamentally different approach. It is built natively on Syndigo’s modern, multi-domain MDM foundation, enabling AI agents to operate across product, supplier, location, compliance, and performance data as a connected digital twin.":1,"#From Task Automation to Truly Agentic PXM":1,"#“Synapse represents a fundamental shift in how product experience management works,” said Tarun Chandrasekhar, Chief Product Officer at Syndigo. “For years, teams have been stuck managing complexity manually or through disconnected tools. With Synapse, we’re introducing an agentic operating model for commerce—one where AI agents handle execution, humans provide direction, and PXM becomes a true growth engine rather than a bottleneck.”":1,"#As digital commerce environments grow more complex with proliferating retailer requirements, regulatory pressures, and always-on content demands, traditional PIM and PXM approaches are reaching their limits. Manual workflows and task-based automation cannot scale to meet the volume, variability, and velocity required to compete on the digital shelf. Synapse addresses this challenge by orchestrating AI agents into autonomous workflows, guided by humans as needed, that accelerate time to shelf, improve data quality, and continuously optimize performance across channels.":1,"#March 24, 2026":1,"#“Agentic PXM isn’t about replacing people,” said Britt East, Chief Information Officer, John Boos & Co. “It frees teams to focus on brand strategy and growth while intelligent systems handle execution at scale. The human creativity and experience behind John Boos & Co. remain our competitive advantage; Agentic PXM simply helps us move faster, reach more marketplaces, and operate with greater scale and agility.”":1,"#Synapse is designed for the most demanding enterprise environments, combining autonomy with governance. Built-in policy enforcement, validation, and human oversight ensure that brands retain control as AI agents execute at scale, supporting compliance, accountability, and audit readiness.":1,"#Built for Enterprise Scale and Trust":1,"#Synapse reflects this evolution by turning PXM into an operational system of intelligence. Instead of asking teams to manage complexity manually, it enables autonomous agents to handle routine execution while humans focus on strategy, brand stewardship, and exception handling.":1,"#Synapse moves PXM from manual task execution to autonomous, governed operations, bringing agentic workflows directly to business users":1,"#Industry analysts increasingly point to agentic AI as the next phase of enterprise transformation, moving beyond copilots and point automation toward systems that can plan, act, and optimize within defined guardrails. In commerce and PXM, this shift is especially critical, as brands manage thousands of products across fragmented retail ecosystems.":1,"#Analyst Perspective: The Shift to Agentic Operations":1,"#Continuously improve product data using downstream performance signals":1,"#Reduce retailer rejections through automated validation against trading partner and regulatory requirements":1,"#Generate, adapt, and optimize product content to improve conversion across retailers and marketplaces":1,"#Accelerate product onboarding and reduce time to shelf":1,"#Synapse blends machine learning and generative AI to:":1,"#The result is a system where AI doesn’t just assist with individual tasks. Instead, coordinated agents can manage the entire product lifecycle from product creation and onboarding, to distribution across commerce channels, to continuously optimizing product performance.":1,"#This architectural difference is what enables true agentic PXM. Because Synapse orchestrates how agents operate, they can work together as part of coordinated workflows. Some agents perform steps in sequence – passing work from one to the next – while others operate in parallel to complete tasks simultaneously. Rather than reacting to individual prompts, agents can reason across domains, take action across systems, and coordinate with one another to manage complete product lifecycle workflows from creation and onboarding to syndication and optimization.":1,"#<strong ljsid-0=\"\">Syndigo</strong>, a global leader in Product Experience Management (PXM) and commerce data solutions, today announced <strong ljsid-2=\"\">Synapse</strong>™, the industry’s first agentic PXM platform natively built on enterprise-grade, multi-domain master data management (MDM). Synapse is the agentic foundation of Syndigo’s Product Experience Cloud, enabling brands and retailers to operationalize AI through coordinated agents with structured human oversight so teams can move faster, operate with greater accuracy, and drive measurable commercial outcomes.":1,"#Commerce has outgrown manual workflows and fragmented automation. Agentic Product Experience Management (PXM) introduces a new operating model where intelligent agents coordinate across your product data ecosystem to execute, adapt, and optimize product experiences at scale, while humans remain in control as needed.":1,"#Agentic PXM is built to move quickly while preserving accountability. Oversight is embedded where it matters, ensuring teams stay connected to decisions, brand standards, and outcomes, without being pulled into every step along the way.":1,"#Enterprise AI requires more than autonomy; it requires governance.":1,"#Designed for Real‑World Control":1,"#These workflows reduce friction across product creation, onboarding, enrichment, and syndication, allowing teams to move from constant intervention to strategic oversight. People remain involved where decisions matter, while execution advances automatically.":1,"#Agentic PXM introduces a different model: coordinated AI agents that execute workflows across multiple steps, adapting automatically as conditions change. Instead of restarting processes or manually re-routing work, agents continue advancing tasks automatically.":1,"#Early uses of AI focused on speeding up individual tasks – generating content, enriching attributes, or answering questions. This was helpful, but limited.":1,"#From Assistants to Agentic Workflows":1,"#This foundation is what makes agentic PXM possible. It’s the layer that connects intelligence to real product data and real commerce workflows, transforming operational complexity into coordinated execution.":1,"#As commerce becomes more complex, product experiences must become more adaptive, responsive, and intelligent. This launch marks the beginning of that shift-where PXM evolves from a system teams manage into one that continuously advances work on their behalf.":1,"#The Future of Product Experience Starts Here":1,"#This balance allows organizations to scale with confidence as intelligence becomes part of everyday product operations.":1,"#Synapse embeds intelligent agents directly into the Syndigo platform, enabling product experiences to move faster, adapt to change, and stay consistent across every channel. Instead of reacting to isolated tasks, Synapse understands intent, context, and change, so work progresses naturally across the product lifecycle.":1,"#Syndigo Synapse™: The Intelligence Foundation Powering Agentic PXM":1,"#The next chapter of product experience management is Agentic PXM powered by Syndigo Synapse.":1,"#syndigo@walkersands.com":1,"#Accelerate Product Experiences with Agentic PXM":1,"#Syndigo Europe Data Processing Addendum":1,"#This guide shows how to position Master Data Management as decision infrastructure — a foundational capability that supports confident decision-making by people, systems, and AI. The e-book outlines a pragmatic four-step framework for building a business case. It shows how to connect MDM to outcomes executives care about: faster decisions, lower risk, and readiness for AI at scale.":1,"#Most MDM business cases fail not because data doesn’t matter — but because they frame MDM too narrowly, as a pure data hygiene exercise. Today, MDM is much more than that.":1,"#Download our new ebook, “<strong ljsid-1=\"\">A Fashion Blueprint for Digital Product Passport Success, Global Sustainability Data Management Strategies.</strong>” It reviews the fashion industry’s unique situation, explores sustainability transparency demands by consumers, and explains how a Master Data Management (MDM) solution can streamline compliance and reporting requirements.":1,"#How to quantify the cost of doing nothing":1,"#Why MDM is not just about cleaning data — but enabling the organization":1,"#How to connect Master Data Management to speed, trust, and AI-readiness":1,"#How to build a data foundation ready for the AI-driven world":1,"#How to frame ROI around speed, trust, and resilience":1,"#You will also learn about the importance of:":1,"#What you’ll learn":1,"#Our goal is to streamline and accelerate our product information management processes by implementing Syndigo PIM – supported by the proven and long-term expertise of Advellence as a reliable Syndigo implementation partner.":1,"#Our partner expansion requires us to manage significantly more SKUs in the product catalog. With Syndigo PIM, we can create a centralized, customer-oriented product catalogthat seamlessly consolidates data from a variety of sources.":1,"#To succeed across different countries, OBI focuses on clear, linguistically precise communication tailored to the local needs and expectations of its customers. They always use local languages across the 10 countries they do business in. There’s a strong emphasis on German, but it’s very diverse. In Switzerland, for example, they also offer product pages in French and Italian.":1,"#The EU’s Digital Product Passport (DPP) regulations are here and will reshape the fashion industry. Brands unprepared for this seismic shift could face market access restrictions, consumer backlash, and supply chain disruptions.":1,"#<strong ljsid-0=\"\">7.1 Syndigo’s Indemnification.</strong> Syndigo will indemnify, defend and hold Vendor harmless from and against any and all third-party claims, actions, liabilities, damages, costs and expenses (including reasonable attorney's fees) arising from an allegation that the Services and if applicable, the Syndigo Content, when used in accordance with the terms of the Agreement, infringes any third-party Intellectual Property Right.":1,"#<strong ljsid-0=\"\">7.3 Vendor’s Agent’s Indemnification.</strong> Vendor’s Agent will indemnify, defend and hold Syndigo and Recipient harmless from and against any and all claims, actions, liabilities, damages, costs and expenses (including reasonable attorney's fees) arising from Vendor’s Agent’s misrepresentation of its authority to act on behalf of the Vendor to perform the Services for Vendor and bind Vendor to the terms of the Agreement.":1,"#June 23-24, 2026":1,"#April 22-23, 2026":1,"#Make the most of every Syndigo innovation. Get insights, inspiration and ideas for how to save time, get more value, and embark on your product experience journey from the experts in our quarterly product innovation webinar.":1,"#OBI plans to continue reviewing the best ways to manage their product information and explore opportunities to optimize master data management and syndication for a more unified approach to their data management. In the meantime, they remain focused on shaping the future of DIY retail while solidifying their position as Europe’s first port of call for home and garden products.":1,"#Building One DIY Data Home":1,"#Additional phases are still being defined, but they’ll focus on continuous improvement, automation, and the kind of iterative, inspect-and-adapt cycles they need to build intelligent enrichment workflows. They’ll also look at how they want to handle onboarding in the future, as well as how they manage lifecycle and time-to-market data — important processes when working with hybrid models that span partnering, retail, and wholesale.":1,"#Phase two will focus on optimizing the processes of their content managers and data managers by leveraging Syndigo PIM features. Their goals are increased efficiency, better data quality, improved compliance handling, and gaining more control and insight into their product assortment and data.":1,"#OBI’s journey will stretch over several years. They’re starting now with phase one, which is focused on laying the foundation for a unified product catalog that consolidates their different business models: retail, wholesale, and partnering. This includes creating integrated international views for their global catalog and rolling out supporting processes across their country locations.":1,"#Step by Step: How OBI Builds Its Future PIM Framework":1,"#With Syndigo’s PIM as the foundation, OBI gains the ability to centralize and govern all product information, including sustainability data, across categories and markets. Syndigo’s platform supports transparency and traceability of sustainability attributes, helping OBI to align with evolving ESG requirements while building consumer trust through reliable, data-driven communication.":1,"#At the same time, sustainability is a growing concern. More and more consumers actively seek out environmental and ethical product details. As a result, sustainability compliance is a rising priority for OBI. They need to be able to measure, structure and report sustainability-related data in a way that enables action and continuous improvement.":1,"#As the regulatory landscape becomes more complex, many of these compliance requirements are absolutely necessary and product-data relevant. Having confidence that their data is compliant offers reassurance — and a competitive advantage.":1,"#Meeting compliance requirements is a priority, followed by product information completeness and accuracy for the customer to make informed decisions and product comparisons for high customer satisfaction. They want to leverage this trusted product information to use in their product data in campaigns.":1,"#Navigating Compliance and Sustainability Data Requirements":1,"#Together with Syndigo and Advellence—an experienced implementation partner—OBI is building a future-proof, scalable, and flexible IT architecture. This forms a solid foundation for sustainable digital transformation and successful expansion both domestically and internationally.":1,"#This approach not only guarantees data accuracy but also maximizes growth potential for both brick-and-mortar stores and digital marketplaces. With this solution, OBI can quickly respond to market changes, improve customer experience, and free up resources for innovation and strategic growth.":1,"#By deepening collaboration with their product partners, OBI is not only expanding its assortment but also ensuring high-quality, localized product information. The new Syndigo PIM system plays a central role in this effort: it enables the definition and enforcement of quality standards across different levels and supports the seamless integration of partner data into the central system, where they take over maintenance and control.":1,"#How OBI Expands Its DIY Product Partner Network":1,"#Managing this complexity requires a robust, flexible, and centralized solution that can handle diverse data sources, support different distribution models, and ensure consistency across all channels and countries.":1,"#Their customer-facing product data — the products they want to present — goes into the OBI product catalog. The catalog doesn’t distinguish between retail and partner products; it shows everything OBI can sell. Then there are differentiations in the distribution: some products are only available online, others only in stores and some assortments are specific to certain countries. They also have hybrid models for both physical and digital channels.":1,"#Another major challenge the OBI team needed to manage was the complexity of their product catalog.":1,"#Building a Unified Catalog: OBI’s Blueprint for Growth":1,"#When it comes to product data, the DIY retailer makes sure the local language pages don’t appear as if there’s a central German administration behind them. Depending on the country, the setup is more centralized or more decentralized. But for product data — what customers use to make purchasing decisions — they ensure that it is linguistically accurate.":1,"#Syndigo Launches Synapse to Bring Agentic PXM to Enterprise Commerce":1,"#Syndigo Partner Kickoff Europe":1,"#Access all the guides you need to submit your core product content, including verified content and brand-created content.":1,"#The review process included two stages. It began with a demo involving the future users of the system, giving them a chance to experience it firsthand. This was followed by a technical review to see how well the solution could be integrated into the existing infrastructure, how it performed overall, and whether it met the company’s long-term requirements for scalability and future readiness.":1,"#The Syndigo PIM Selection Process":1,"#Providing a better customer experience through improved product data.":1,"#Reducing manual tasks with automation to increase efficiency and speed throughout the entire product information management process.":1,"#Maintaining data quality consistency while scaling their product portfolio and product assortment.":1,"#Establishing efficient workflows and data quality consistency.":1,"#Their priorities for a new PIM included:":1,"#Building Understanding: How OBI Localizes at Scale":1,"#This is where their internal processes sometimes lag—the team first has to enrich product data. Their goal is to be more market-driven, more reactive, and move faster to act as needed, when needed, because new trends emerge constantly.":1,"#From a process standpoint, certain product categories require specific steps completed at specific times. For example, if there’s a new trend in the market, such as acoustic panels, the OBI team wants to be able to react quickly. If they still needed to enhance product data before listing, posting of the new product would be delayed, and a competitor that already has optimized data will surpass them with SEO and campaigns for faster visibility.":1,"#OBI’s needs grew beyond the capabilities of its in-house built Product Information Management (PIM) solution. The existing solution increasingly reached its limits: manual processes caused inefficiencies, long processing times delayed time-to-market, inconsistent product data affected quality, and country-specific requirements made it difficult to ensure compliance with internal and external standards. The DIY retailer wanted a more comprehensive, automated, and flexible PIM to improve product data accuracy and reliably manage a growing catalog of product information data across multiple countries.":1,"#In today’s fast-paced market, having efficient and well-coordinated processes is essential to respond quickly to emerging trends and changes. At OBI, staying ahead in a competitive retail environment means ensuring that product data processes are perfectly timed and highly efficient.":1,"#Building Momentum: OBI’s DIY Guide to Faster Market Entry":1,"#Addressing workflow topics and workflow automation.":1,"#Ensuring the system is flexible enough for further development according to market requirements.":1,"#Getting classification updates faster so they could revise the product data structure model and classification in the first implementation stage.":1,"#Making their processes more efficient.":1,"#During the review, the team identified several key improvement areas to enhance their operations and adaptability. They focused on:":1,"#Building Better Data: How OBI Streamlines Product Information Management":1,"#These grocers accept content created by a brand, and do not require Syndigo verification. See “Publishing to Integrated Recipients” video to learn how to publish to them.":1,"#Walmart Consumer ID and Private Key Instructions":1,"#How to obtain your consumer ID and private Key from Walmart to syndicate core content through Syndigo":1,"#Descriptions and Guide on how to submit digital images to Syndigo for created content":1,"#Grocery Retailers who accept Brand Content":1,"#View Instructions":1,"#Access unmatched coverage of verified nutrition data for grocery, restaurant, and common foods to power nutrition transparency in your app, web, or research concept.":1,"#SERVICES AGREEMENT":1,"#5 Steps to ‘Close the Loop’ in Digital Commerce - Syndigo":1,"#Why AI Initiatives Stall on Inconsistent Master Data—and Why MDM Must Be the Foundation":1,"#To compete, enterprises need their data to be dynamic to power the right product experiences and insights. Yet many businesses are struggling to keep pace. Fragmented data and technology gaps often hold them back.":1,"#This online event will be the first in a series of webinars hosted by Syndigo and Squadra to help companies overcome data management challenges and to learn how to unlock product data and unleash your commerce strategy.":1,"#Don’t miss out! Request the webinar recording now to transform your technical product information management.":1,"#Discover the importance of data standards, common business challenges, and how Syndigo’s ETIM integration enhances our PIM solutions, benefiting manufacturers and businesses in the electrotechnical and HVAC sectors. Gain first-hand insights from our guest, Jeroen van der Holst from ETIM International, on why standards are important and the role ETIM plays. Improve your product data exchange between manufacturers, distributors, and end-users with our innovative solutions.":1,"#These are capabilities Syndigo and Riversand have mastered for years:":1,"#Crucially, in bringing together <a ljsid-1=\"\">Syndigo and Riversand</a>, our current and future customers can leverage a single company to close the Growth Loop today. Our vision is to deliver a single commerce ecosystem encompassing multi-domain Master Data Management (MDM), PIM, Digital Asset Management (DAM), Syndication, Enhanced Content, and eCommere Analytics.":1,"#And, according to the research firm, “By 2024, organizations that develop ‘closed loop’ processes for organizing product data will increase revenue from digital channels by 30% more than organizations that fail to do so.”":1,"#SYNDIGO + RIVERSAND: LEADING ACROSS THE BOARD":1,"#This is why Syndigo, including Riversand, is so powerful. We’ve brought together two technology leaders to create one powerful, end-to-end commerce ecosystem. And the possibilities are endless.":1,"#Wondering how to get your Growth Wheel in motion?":1,"#The Answer: A Loop for Continual Improvement":1,"#How does this ecosystem work? In this blog series, we’re diving into how to address the complete product content life cycle with five essential steps.":1,"#Here’s a quick snapshot of how the Growth Loop works:":1,"#The real power, however, comes from combining these strengths.":1,"#Before discussing the how, it’s helpful to understand why the product content life cycle is so crucial in digital commerce.":1,"#5 Steps to Close the Commerce Loop":1,"#Then stay tuned for the next post in our series! Over the next five articles, we’ll introduce each step in the Growth Loop, and provide tips and best practices for implementing an end-to-end commerce strategy.":1,"#Complete, accurate product content is table stakes, but you also need to build the contextual experiences that tell a story and convert shoppers into loyal customers. This requires capturing and unifying data, creating channel-ready content, disseminating the data to various endpoints, and leveraging insights to drive improvements.":1,"#So, what does your business need beyond basic PIM?":1,"#Rather than working in silos, Gartner tells us that “the complex product content life cycle is increasingly being understood as an end-to-end process,” or closed loop.":1,"#Across B2C and B2B, buyers and consumers demand more information, richer experiences, and faster commerce. This shift isn’t surprising, especially in the wake of a pandemic. But it does demand our attention.":1,"#Closing the loop requires addressing both technology and processes across five key steps, each building on the momentum of the last.":1,"#Why is Product Content Life Cycle Important in Digital Commerce?":1,"#We call this approach the <strong ljsid-1=\"\">Growth Loop</strong> — and we deliver the<strong ljsid-3=\"\"> only true end-to-end solution on the market</strong> that closes the loop and addresses the complete commerce ecosystem.":1,"#Gartner explains, “This slows digital commerce initiatives and creates challenges, including unreliable reporting, improper recommendations, inability to drive personalization and compromised product search.”":1,"#Previously, implementing at least a basic Product Information Management (PIM) solution could help you compete with detailed product content. Now, businesses grapple with so much more than data quality—and often try to cover the gaps with a piecemeal approach.":1,"#We’re all aware of the digital commerce revolution. Businesses see it every day—and, as shoppers, we live it every day. We know firsthand that our path to purchase has changed.":1,"#<a ljsid-0=\"\">A strong PIM</a> is the key to success for any of your products. PIM systems help companies manage product information across their organization and across multiple channels. In today’s digital world, products are sold across many different channels, from online marketplaces to physical stores. It’s important to have accurate and consistent product information across all of these channels. PIM systems help companies manage all of their product data, from descriptions and images to pricing and inventory levels.":1,"#Simplify Product Information Management with ETIM Standards":1,"#Discover how ETIM and Syndigo’s PIM integration streamline technical product data management. Join us for the webinar.":1,"#Register for the Webinar":1,"#Exploring PXM: Enhancing customer experiences":1,"#Exploring PXM Enhancing customer experiences":1,"#March 22, 2025":1,"#To maximize the value of your chosen solution, it is critical to ensure that it integrates seamlessly with your existing technology stack. This integration can significantly enhance the efficiency and effectiveness of your operations and help you to realize the full potential of your data and technology investments. Consulting with experts can provide valuable guidance in aligning the chosen solution with your specific business objectives. They can help you assess your current needs, identify potential gaps, and recommend the best course of action to achieve your goals.":1,"#The choice between PIM and PXM is contingent on the specific needs and objectives of your business. If data accuracy and operational efficiency are paramount, a PIM system may be the optimal selection. However, for those seeking to elevate customer interactions and bolster sales, PXM could be the more fitting solution. Many enterprises discover that a fusion of both systems delivers the best of both worlds, ensuring that product data is effectively managed while also delivering exceptional product experiences.":1,"#In contrast, Product Experience Management (PXM) takes the conversation to the next level, honing in on how products are presented and experienced by the customer. PXM is the optimization of the entire customer journey, from the first touchpoint to the final purchase, by improving the way products are curated and interacted with. This includes the creation of compelling product narratives, the integration of multimedia, and the personalization of the shopping experience. The end goal? Driving top-line growth by boosting sales and elevating customer satisfaction. Through syndication, PXM ensures a seamless distribution of product experiences across various platforms, maintaining a cohesive and captivating presence for the customer.":1,"#Product Information Management (PIM) is the process of managing and centralizing all product data, ensuring that all product information is accurate, consistent, and up-to-date across all channels. By consolidating data from multiple sources, PIM systems help streamline processes and improve data quality and operational efficiency. PIM systems are the backbone of product data management, ensuring that the information is reliable and accessible to all stakeholders. The conversations around PIM typically revolve around bottom-line improvements, such as increasing efficiency, reducing errors, and speeding up time-to-market.":1,"#Understanding the differences between PIM and PXM can unlock the true potential of your product strategy, transforming how you connect with your audience. While both systems are critical for managing and presenting product information, they each serve different purposes and address different business needs.":1,"#PIM vs PXM: What are the differences?":1,"#Feedback loops through DSA are another critical component of PXM. They help businesses capture customer insights and apply them to optimize product listings and, ultimately, customer satisfaction. For example, if a particular product’s sizing or features are frequently the subject of customer feedback, PXM can help incorporate these insights into the product description and recommendations. This not only enhances the product experience but also strengthens customer trust and loyalty. By continuously refining product experiences, businesses can outpace the competition and meet the ever-changing needs of their customers.":1,"#Two significant components in the success of a PXM are syndication tools and <a ljsid-1=\"\">digital shelf analytics (DSA)</a>. Syndication is key to maintaining consistent product information across multiple platforms. Whether a product is featured on a company’s website, a third-party marketplace, or a social media platform, Syndication ensures that the details are accurate and up to date. This is especially important in today’s multichannel retail environment, where customers expect the same level of quality and information regardless of where they engage with a brand.":1,"#While PIM is focused on the backend, PXM is all about creating a seamless, engaging experience for the customer. PXM works to create a personalized customer journey, ensuring that every interaction is both informative and tailored to the user’s preferences. For example, think about an online shoe store. By leveraging PXM, the store can recommend shoe sizes based on a customer’s purchase history, which can reduce the likelihood of returns and increase customer satisfaction.":1,"#The scalability of PIM systems is another significant advantage. As businesses grow, the volume of product data and the number of sales channels can increase exponentially. PIM’s scalable architecture ensures that businesses can manage this growth without the need for a complete overhaul of their systems. This flexibility allows companies to adapt to new market opportunities and customer demands, all while maintaining the integrity and consistency of their product experiences. Whether a business is just starting out or is already a market leader, a well-implemented PIM system can provide the foundation needed to thrive in a competitive landscape.":1,"#Furthermore, PIM seamlessly integrates with e-commerce platforms, facilitating the swift update of product information and real-time inventory management. With PIM, businesses can promptly adapt to market shifts, ensuring their online stores remain current and competitive. PIM also bolsters multilingual and multicurrency functionalities, crucial for international market expansion. By delivering precise and localized product information, businesses can elevate their global sales and cultivate robust customer relationships worldwide.":1,"#Brands have leveraged PIM to manage global product launches with unprecedented efficiency. By centralizing their product data, they can ensure that all relevant information is consistent across different regions and languages. This not only enhances the customer experience but also streamlines the entire launch process, reducing the risk of errors and delays. The ability to manage such complex operations with ease underscores the critical role that PIM plays in modern business strategies.":1,"#Understanding PIM: The driver of product information":1,"#In the wild world of digital commerce, where the quality of product information can make or break a sale, PIM (Product Information Management) has been the reliable technology backbone for ages.":1,"#Choosing the right solution for your business needs":1,"#Sr. Director Product at Syndigo":1,"#Senior PIM/MDM Consultant / Associate at Squadra":1,"#Community Director at ETIM International":1,"#The ETIM Technical Information Model – a standardized classification system and data model – is crucial for efficient management and exchange of technical product information in manufacturing and construction.":1,"#<strong ljsid-0=\"\">Practical How-To:</strong> Sneak previews on creating and managing classified data easily.":1,"#<strong ljsid-0=\"\">Benefits of Standards:</strong> The advantages of adhering to industry standards.":1,"#PIM vs PXM What are the differences?":1,"#Understanding PIM The driver of product information":1,"#<strong ljsid-0=\"\">Importance of Data Standards:</strong> Transitioning from data chaos to structured and classified information, and the different types of standards/classifications.":1,"#<strong ljsid-0=\"\">Understanding ETIM:</strong> What is ETIM and the challenges it addresses.":1,"#You will learn:":1,"#Discover the differences between PIM and PXM, and find the right solution to enhance data accuracy and customer experience.":1,"#PIM vs PXM: Key Differences & Importance":1,"#A list of retailers who accept Brand Created Content & their associated Recipient name in the platform.":1,"#Syndigo syndicates grocery content with these retailers":1,"#Read the most frequently asked questions in regards to Created Content.":1,"#Syndigo Verified Content Grocery Panel Recipients":1,"#A quick view of the Syndigo Verified & Brand Created Core syndication cycle.":1,"#Brand Created Content Recipients":1,"#For suppliers sending their physical content for capture, including foodservice imaging, please complete and include a copy of this form with your physical shipment":1,"#View Recipients":1,"#Overview of retailers for your Syndigo created and brand created content in CXH":1,"#Verified Content FAQ Sheet":1,"#Brand Created Vs. Syndigo Verified Recipients":1,"#The Syndication Journey Map":1,"#Syndigo Physical Request Form – Peoria":1,"#Syndigo Verified & Brand Created Core Content":1,"#All of the documents needed to be successful for Syndigo Verified Content and Brand Created Content":1,"#Syndigo Verified Core Content & Brand Created Core Content":1,"#A workflow that is incorporated into an overall content platform helps to build confidence in overall data quality.":1,"#Digital Products Overview":1,"#Multiple Workflows, Single Platform":1,"#You can read Part 1 here.":1,"#Today’s product content has multiple uses. Logistics data, for example, has different requirements than enhanced eCommerce images. Shelf and space management content is formatted to feed large planogram files, which have different requirements than an online product detail page.":1,"#By approaching workflows with a single solution, a product owner (and data recipient) can ensure that the information is consistent and being delivered against the same rules, without needing to access multiple systems.":1,"#There are many challenges that can arise to slow down item content publishing. In today’s increasingly complex in-store and online environments, speed to market is a primary goal. In the past, suppliers had to build their own processes to share the portion of an item’s data record to internal or external partners. A large number of attributes for a vast assortment of products was a significant challenge in bringing products to market. Today, that is no longer the case.":1,"#Delivering on Customer Challenges":1,"#Your Approach to Workflows":1,"#Workflows are one way to ensure product data is more accurate, while giving more clarity into the steps for creating and approving information.":1,"#Even within an organization, product attributes may be kept separately between basic descriptive information and product images, and another for enhanced rich media assets. Add in the complexity of delivering content to multiple partners in different data standards, and it can become very complex, very quickly.":1,"#There are many ways to approach a workflow solution, and your company may already have processes or systems in place for digital asset or product information management. However, within the scope of content creation, management and distribution, there is a benefit to working within a single solution.":1,"#When we speak with suppliers, we often hear similar stories of conflicting input, unstructured data, and unclear line-of-sight to the hierarchy of who should be managing each part of the data. Each of these processes are necessary, and they all must be combined with a technology stack that can help manage the information flow.":1,"#Having a workflow process integrated into the digital asset management platform itself is also beneficial as it allows for multiple streams within an organization. Individual department/data owners can build the proper steps and check points for the people who need to manage and access the same product information.":1,"#Users have more confidence in the data with a more streamlined business process that allows control over each step, ensuring that product data is complete and validated before syndicating it to recipient partners.":1,"#Fortunately, innovations in the world of eCommerce are streamlining once-convoluted systems and breaking down the barriers to meeting customer expectations across the digital ecosystem. Combining a one-stop platform with an unmatched two-sided network of brands and retailers, Syndigo makes it easy to <a ljsid-1=\"\">syndicate the right product content</a> to the right place at the right time.":1,"#The world of eCommerce is constantly shifting, presenting a perpetual challenge for brands and retailers to try and keep up. But what if you could change your position from being a follower in digital commerce to a leader?":1,"#January 29, 2026":1,"#January 11-13, 2026":1,"#Vienna":1,"#Why Product Strategy is Your Best Investment in Uncertain Times":1,"#“All of our clients, when you go back and rewind the clock, had many providers, along your workflows to create content.” Paul explained. “You manage that content for your internal purposes, as well as your external purposes, which then you had a syndicate that content to multiple retailers who had different requirements, who wanted to receive things differently. And then once you did that, you still had to use another provider to analyze it: Did it show up? What were the trends? How am I doing? So when you put it all together, it adds a lot of complexity because when you start moving data from system to system you’re bound to have multiple problems in that.”":1,"#Webinar: The Evolution of the Real-Time Economy and Syndication: A Leadership Approach":1,"#The Evolution of Product Content Syndication":1,"#The state of modern commerce online can broadly be described by the tension between two forces.":1,"#The Real Costs of Bad Data":1,"#Watch this clip to learn more about the costs of bad data from Paul Salay.":1,"#The session was packed with insights, ideas and inspiration for solving some of the most common and pressing challenges faced when competing in a fast-paced, cutthroat online marketplace. If you missed the webinar, it’s not too late to watch a recording on demand—or catch up with this recap.":1,"#This slow, convoluted process results in incomplete, incorrect, and outdated data at a time when consumers expect on demand convenience and accuracy. That results in real, tangible impact on your bottom line.":1,"#On the other side, there are brands and retailers wrestling with the massive logistical challenges of meeting those expectations. The sheer amount of information, tools, systems, stakeholders and operations that all historically needed to align just to get bit of product content live is staggering—and the result is often slow processes, bad data and unsatisfied customers.":1,"#On one side, there are consumers who are increasingly picky and demanding about their online experiences and how they spend their money. They want a seamless UX, quick responses, personalized treatment, and complete information. The bar has been raised high, and customers will quickly bring their wallets elsewhere if expectations aren’t met.":1,"#The State of eCommerce":1,"#Syndigo CMO Paul Salay explained the challenges of working with this system using a (highly simplified) visualization.":1,"#February 11 & 12 , 2026":1,"#How to Manage Sustainability Data at Scale":1,"#Language-Aware Search":1,"#By analyzing Content Health data, you can identify areas where your content may be falling short. Maybe certain product descriptions need improvement, or you could add more variety to level up the visual content. With this information, you can optimize your content strategy to better engage shoppers and guide them through the funnel.":1,"#Pricing Report, on the other hand, helps you identify the optimal price points for your products and adjust the pricing strategy accordingly. By providing valuable insights into changes in product pricing across different retailer sites, Pricing Report allows you to gain a deeper understanding of customers and how they react to price changes and fluctuations, so you can target customers with more precise pricing.":1,"#Out-of-Stock Report can help you stay on top of that by providing insights into inventory trends across multiple sellers. It gives a comprehensive view of the products in your product list (or your competitors’) and their in-stock and out-of-stock status. With this report, you can easily track the availability of products and ensure they are not losing potential sales due to stock shortages.":1,"#Out-of-Stock and Pricing Report: Navigating Conversion":1,"#Moving down the funnel, we encounter the Interest and Consideration stages. These stages are all about encouraging potential buyers to stay on the page while providing valuable information. Content Health can help here, it assesses the quality and relevance of your content.":1,"#Share of Search/Shelf: Addressing Awareness":1,"#Conversion, the critical stage where shoppers become buyers, can be tricky. Many factors influence conversion, but two significant ones are stock status and pricing. This is where Out of Stock Report and Pricing Report come into play.":1,"#At the top of the funnel is the Awareness stage. This is where potential customers become aware of your brand or products. Share of Search and Share of Shelf Report can be a game-changer here. They help measure your brand’s visibility in search results compared to competitors, ensure you are aware how discoverable your product is, and provide insights on how to attract more traffic to your sites. By tracking Share of Search/Shelf, you can assess how well your brand is recognized.":1,"#While each of these Analytics tools can be powerful on its own, they truly shine when integrated and used synergistically. For example, insights from Share of Shelf may inform your Content Health strategy, which in turn can impact your stock status and pricing decisions. The holistic approach of Digital Shelf Analytics ensures that you’re addressing audience degradation comprehensively.":1,"#Customers trust peer reviews, and Analytics can help you track and analyze the sentiment and trends within your customer reviews so you can adjust and adapt proactively. Positive reviews can be leveraged to build trust and encourage repeat purchases, while negative reviews can provide insights into areas for improvement.":1,"#The final stage of the eCommerce funnel is Loyalty. Once a customer converts, your goal is to keep them coming back. Ratings and Reviews Report can play a pivotal role in this stage.":1,"#The good news? Digital Shelf Analytics holds the key to understanding, anticipating, and countering these challenges.":1,"#Before we dive deep into the solution, let’s get a clearer picture of the <a ljsid-1=\"\">eCommerce funnel</a>. It consists of these stages: Awareness, Interest, Consideration, Conversion, and Loyalty. At each stage, there are unique challenges in retaining shoppers.":1,"#Integration and Synergy":1,"#Rating and Reviews: Building Loyalty":1,"#These Analytics tools provide real-time information on the availability or your products and pricing trends. For instance, if a customer sees “low stock”, “out of stock” or find a seller with more competitive pricing they may abandon their cart.":1,"#In the dynamic world of eCommerce, one of the biggest challenges businesses face is retaining shoppers at every stage of the sales funnel. It’s a scenario we’re all too familiar with – customers show initial interest, but as they progress through the funnel, a significant number drops off. This phenomenon, known as audience degradation, not only leads to missed revenue but also strains marketing resources.":1,"#For example, if you notice a drop in your rankings, it could indicate that consumers are becoming less aware of your brand. But, since you are already armed with timely data-driven feedback, you can adjust your marketing strategies to regain visibility and keep potential customers engaged from the start.":1,"#In conclusion, audience degradation is a challenge faced by eCommerce participants at every stage of the funnel. However, with the power of Analytics, you can turn the tide. By understanding customer behavior, optimizing content, monitoring stock and pricing, and leveraging reviews, you can retain shoppers and drive sustainable growth.":1,"#Content Health: Engaging Interest and Consideration":1,"#One of the greatest potential areas for added value is their partner network. OBI has placed a new emphasis on their product partners, which is helping them to expand their assortment of products. It’s important to them to include partners in this product information strategy to define quality standards across different levels and transition them into the new system. These will be supported by workflows and automated processes, enabling them to benefit from the strengths of market solutions, especially in areas like AI and product data management.":1},"version":36778}]