[{"_id":"project-settings","settings":{"translateMetaTags":true,"translateAriaLabels":true,"translateTitle":true,"showWidget":true,"isFeedbackEnabled":false,"fv":1,"customWidget":{"theme":"custom","font":"rgb(41,43,46)","header":"rgb(239,244,249)","background":"rgb(255,255,255)","position":"right","positionVertical":"top","border":"rgb(51,234,24)","borderRequired":false,"widgetCompact":true,"isWidgetPositionRelative":false},"widgetLanguages":[{"code":"fr","name":"Français"},{"code":"de","name":"German"},{"code":"en","name":"English"}],"activeLanguages":{"fr":"Français","de":"Deutsch","pl":"Polski","en":"English"},"enabledLanguages":["de","en","fr","pl"],"debugInfo":false,"displayBranding":false,"displayBrandingName":false,"localizeImages":false,"localizeUrls":false,"localizeImagesLimit":false,"localizeUrlsLimit":false,"localizeAudio":false,"localizeAudioLimit":false,"localizeDates":false,"disabledPages":["/blog/syndigo\\-1worldsync\\-modern\\-commerce(/?|$)","/what\\-is\\-pim(/?|$)","/what\\-is\\-product\\-experience\\-management(/?|$)","/dicks\\-sporting\\-goods\\-sponsored\\-program(/?|$)","/glossary(/?|$)","/marketing\\-request(/?|$)","/sun/training(/?|$)","/sun/documentation(/?|$)","/sun/community(/?|$)","/sun(/?|$)","/legal(/?|$)","/legal/terms\\-of\\-use(/?|$)","/legal/privacy\\-policy(/?|$)","/legal/cookie\\-notice(/?|$)","/security\\-and\\-reliability(/?|$)","/security\\-and\\-reliability(/?|$)","/syndigo\\-mdm\\-pim\\-privacy\\-notice(/?|$)","/syndigo\\-mdm\\-pim\\-privacy\\-notice(/?|$)","/dell(/?|$)","/pacific\\-coast\\-lighting(/?|$)","/pacific\\-coast\\-lighting(/?|$)","/events/partner\\-kickoff\\-americas(/?|$)","/events/partner\\-kickoff\\-europe(/?|$)","/blog/mdm\\-dynamic\\-data\\-governance(/?|$)","/success\\-stories/dude\\-wipes(/?|$)","^/kroger\\-sponsored\\-program/$(/?|$)","/1worldsync/syndigo\\-1worldsync\\-integration\\-faq(/?|$)"],"regexPhrases":[],"allowComplexCssSelectors":false,"blockedClasses":false,"blockedIds":false,"phraseDetection":true,"customDomainSettings":[],"seoSetting":[{"language":"fr","url":"syndigo.com/fr/"},{"language":"de","url":"syndigo.com/de/"},{"language":"pl","url":"syndigo.com/pl/"},{"language":"en","url":"syndigo.com/"}],"translateSource":true,"overage":false,"detectPhraseFromAllLanguage":false,"googleAnalytics":true,"mixpanel":false,"heap":false,"disableDateLocalization":false,"ignoreCurrencyInTranslation":false,"blockedComplexSelectors":[]},"version":34357},{"_id":"en","source":"en","pluralFn":"return n != 1 ? 1 : 0;","pluralForm":2,"dictionary":{},"version":34357},{"_id":"outdated","outdated":{"#Please click below to connect to your copy of the <strong ljsid-1=\"\">“Joint Study by ECC Köln and Syndigo: CLICK & BUY VS. BRICK & BUY”</strong> Report now.<a ljsid-3=\"\"></a><a ljsid-4=\"\"></a><a ljsid-5=\"\"></a><a ljsid-6=\"\"></a>":1,"#<strong ljsid-0=\"\">Practical Insights & Next Steps:</strong> Customer case studies, concrete use cases, and clear actions for achieving rapid, measurable impact.":1,"#Please click below to connect to your copy of the <strong ljsid-1=\"\">“PXM Readiness Kit”</strong> now.<a ljsid-3=\"\"></a><a ljsid-4=\"\"></a><a ljsid-5=\"\"></a><a ljsid-6=\"\"></a>":1,"#For more than 50 years, OBI GmbH & Co. Deutschland KG<strong ljsid-1=\"\"> </strong>(OBI) has been an iconic part of the international “Do it Yourself” (DIY) landscape, helping customers create a more beautiful home. As a friendly, family-oriented retailer, they support home improvement projects ranging from garden design and bathroom planning to repairs, tool selection, and year-round flowering plants. They operate in 644 locations (with 348 stores in Germany) and employ 40,000 people across 10 countries. The company generated €8.2 billion in revenue in 2024 (€4.2 billion from Germany) and enjoys 93% brand recognition in Germany.":1,"#PIM Archives - Syndigo":1,"#Levallois-Perret":1,"#Downlaod the Report":1,"#Una interfaz web para lograr que sus productos destaquen":1,"#As shopper expectations evolve, organizations must manage product information and digital assets to go beyond traditional product data management and focus on delivering exceptional product experiences.":1,"#Organizations today are rapidly adopting Product Information Management (PIM) solutions to keep up with consumer demand, the complexity of managing data across the supply chain, and eCommerce data distribution.":1,"#Groceryshop 2023":1,"#Please click below to connect to your copy of the “<strong ljsid-1=\"\">Commerce Readiness 2026”</strong> report now.<a ljsid-3=\"\"></a>":1,"#Below are a few charts, links, and descriptions to help you keep up on the business implications and potential solutions to help you gain as insights to make informed decisions for your business. We hope you find this information helpful. As always, please reach out to you Syndigo account professional if you have any questions.":1,"#The adjectives to describe the outbreak of coronavirus (COVID-19) and its impact on the world, business and consumer economy have been powerful : “Alarming.” “Unsettling.” “Unprecedented.” For businesses that make consumer products in particular, monitoring the COVID-19 outbreak has become a high-risk proposition. With the uncertainties around how long the virus will continue, it becomes a challenge to plan for the longer term. On the other hand, it is times like these where consumers can attach loyalty to the brands that serve them well.":1,"#Like you, here at Syndigo we have been monitoring the online activity of eCommerce sites as well as the industry at large. We’ve compiled some information from across thought leaders and our own information to help to build a more complete picture on what is happening in the marketplace.":1,"#Information to Help You Manage Your Business Today and for the Future":1,"#CASE STUDIES":1,"#CivicScience report how COVID-19 influences grocery eCommerce":1,"#GLOBAL CHANGES IN ECOMMERCE USAGE":1,"#SYNDIGO INSIGHTS ON SHOPPER BEHAVIOR AND CONTENT OPTIMIZATION":1,"#Valassis Communications consumer study on behavior change after the outbreak":1,"#Witnessing the evolution of eCommerce":1,"#Eleva tu Anaquel Digital: Desbloquea el Poder de la Analítica de Syndigo":1,"#Download PIM eBook":1,"#Supplier Checklist for managing content":1,"#RODUKTDATENPFELGE (CONTENT CURATION)":1,"#<a ljsid-0=\"\">www.gs1uk.org</a> / @gs1uk":1,"#Mark Chesney":1,"#alexander.cox@gs1uk.org":1,"#Mark.chesney@syndigo.com":1,"#Generating incremental lift from online content":1,"#Important alerts to monitor for eCommerce success":1,"#Finally, you can access Syndigo’s approach in response to COVID-19, published back in March of this year. Syndigo’s management team chose an early-response methodology to protect our clients’ ability to manage their businesses during the outbreak, and as of this date are continuing at full capacity.":1,"#Syndigo Product Experience Cloud":1,"#Fortunately, Syndigo has been working with Walmart, and we can be your advantage to ensuring proper content submission. Recently, Walmart developed their <a ljsid-1=\"\">Connected Content Partner</a> program as a way to ensure all solution providers submit their content in the proper format. Syndigo is the <strong ljsid-3=\"\">only</strong> service provider that has been approved across all three categories of Syndication, Enrichment and Enhanced Rich Media. This means we can help in content creation, enhancement, and syndication to Walmart (and other retailer recipients as well).":1,"#Walmart’s success in both eCommerce and in-store sales are well documented. In addition, their delivery and BOPIS services have also grown. It’s clear that one path to supplier growth is to work with Walmart.":1,"#Now is the time for 2020 planning. Make sure your content is complete for submitting to Walmart. And please check out Syndigo’s resources for learning more about developing winning content programs.":1,"#Finally, we can ensure your supply chain and warehouse data complies with <a ljsid-1=\"\">GDSN</a> specifications. In addition to being a Connected Content Partner, Syndigo is also a GS1-certified data pool for GDSN.":1,"#Next, Enhanced content is what drives conversions – as much as 36% greater than Core content alone. <a ljsid-1=\"\">Enhanced content</a> helps to engage shoppers and strengthen your value message through more interactive displays, including videos,":1,"#Here are a few ways we can help. First, your <a ljsid-1=\"\">Core content</a> is critical for delivering brand consistency across in-store and eCommerce platforms, enabling an omni-commerce experience to drive sales and supply chain efficiency. Whether it’s product descriptions, weights and measures or ingredients and wellness information, Syndigo delivers Core content in retailer-required formats to the largest global trading network.":1,"#However, the combination of in-store and online requirements for product content can present a complex challenge for suppliers. Walmart provides specific requirements for syndicating product information, and compliance is critical in order to be listed prominently.":1,"#Click to read this handy tip sheet: Five ways to drive sales on Walmart.com":1,"#Product Experience Management (PXM) requires several components, including the syndication of product content from brands to retailer recipients. And as brands and retailers both know, the accuracy and consistency of product content can make or break a customer’s decision. For Syndigo, ensuring that data is not only correct, but also optimized for its use case and delivered in a timely way across every channel is critical to driving conversions, reducing returns, and maintaining trust. Without a proven framework for e-commerce product content syndication, product information becomes fragmented, outdated, or inconsistent — ultimately affecting the shopper experience and your sales revenue.":1,"#The Connector of Product Experience":1,"#A whole wealth of content is possible for retailer PDPs that are powered by Syndigo. The selling data translates to captivating experiences for consumers, with plenty of options available: optimized images, mobile hero images, consistent package shots, custom-derived attributes, and much more.":1,"#Another telling finding from our Forrester Consulting study was that 54% of respondents felt that improving product content quality was key to eCommerce success. The Syndigo approach with this data dramatically improves the quality and efficiency of the product experiences, getting selling data on the PDPs quicker and elevating those PDPs from simple to engaging. Even better, they meet consumer expectations on a better scale. From images and videos that provide extensive data, to Syndigo-created content that’s accurate and consistent across products, to details about shelf life, storage temperatures, and hazardous material, these PDPs are more likely to ensure the shopper is fully informed and happy with their purchase.":1,"#Are you ready to take your eCommerce to the next level?":1,"#What kinds of product experiences are created?":1,"#Our Forrester Consulting study found that 63% of product content management decision-makers struggle with creating compelling, rich product content. Standard product information may communicate the primary message of a brand, but that’s simply not enough these days. Online shopping activity is only increasing, and retailers know just as well as brands that Product Detail Pages (PDPs) have to stand out from the competition in order to sell. That’s why Syndigo applies selling data to make sure those pages have elevated content experiences that educate and persuade the consumer.":1,"#Data that sells products":1,"#By managing this selling data, retailers get complete and accurate product content on their websites—and in store, for that matter, which also improves shelf merchandising. Moreover, wellness claims can be incorporated for food/health-based items, Enhanced Content features like image carousels and 360-spins can provide interactive elements, and internal teams are better aligned on real-time changes (reducing manual edits and spreadsheet work).":1,"#<a ljsid-0=\"\">Master data management (MDM)</a> is a method of collecting, storing, and organizing the core data that runs through an enterprise’s digital ecosystem. This includes but is not limited to data relating to customers, suppliers, products, parts, employees, materials, and locations.":1,"#Gartner Data & Analytics EMEA":1,"#Please click below to connect to your copy of the “<strong ljsid-1=\"\">Consumer Research Report: The State of Product Experience 2025”</strong> report now.<a ljsid-3=\"\"></a>":1,"#A Unified Approach to PXM Excellence":1,"#<strong ljsid-0=\"\">Future Growth in APAC</strong>: Both companies plan to extend their combined reach to the Asia-Pacific region and collaborate on advanced integrations and innovations for future rollout.":1,"#<strong ljsid-0=\"\">Expanded Reach in EMEA</strong>: Syndigo customers can now seamlessly access Productsup’s extensive global commerce network, enabling product content syndication across major platforms, such as Google Manufacturer Center, bol.com, and Kaufland Marketplace throughout Europe, the Middle East, and Africa.":1,"#Key Highlights of the Partnership:":1,"#“With this collaboration, our joint customers can now manage the entire commerce funnel more effectively—leveraging high-quality product data to improve ad performance, enhance product detail pages, and increase conversions across multiple channels,” he added.":1,"#“This partnership is a major step forward in enabling brands and retailers to scale efficiently across global markets,” said Tarun Chandrasekhar, Syndigo President and Chief Product Officer. “By combining Syndigo’s AI-native platform with Productsup’s extensive commerce network, we’re eliminating friction in product content distribution—helping businesses accelerate time-to-market and drive growth seamlessly.”":1,"#Productsup enables global companies to create perfect product content journeys for every channel and target consumer worldwide. Processing over two trillion products a month, the highly scalable feed management and syndication platform is equipped for the most sophisticated enterprise customers, helping them overcome commerce complexity to create consistent product, brand, and service experiences. Founded in 2010 and headquartered in Berlin, Productsup works with over 1,000 brands, including Sephora, Beiersdorf, Redbubble, and ALDI. <a ljsid-1=\"\">www.productsup.com</a>":1,"#About Productsup":1,"#Learn more about how Syndigo and Productsup empower brands and retailers to compete in the rapidly evolving global marketplace.":1,"#“At the end of the day, all we want is to make our customers’ lives easier and help their brands be more successful,” said Productsup Chief Innovation Officer Marcel Hollerbach. “This partnership opens up new opportunities for brands and retailers to reach millions of potential buyers without straining their operations. They unlock new growth opportunities, while maintaining complete control over their product content.”":1,"#The new alliance allows these two industry leaders to equip B2C and B2B businesses to navigate the complexities of industry standards, country-specific regulations, and channel-specific requirements—ensuring faster time-to-market and optimized campaign performance.":1,"#Their combined network of global commerce channels empowers businesses to seamlessly scale product content across international markets":1,"#9. Contact":1,"#8. Changes to this Notice":1,"#Thanks for using Attribytes! Our mission is to connect food service manufacturers and distributors through a revolutionary platform. In this Privacy Notice (the “Notice”) we describe how we collect, use, and handle your personal information (“Personal Data”) when you use our software and services (“Services”).":1,"#<strong ljsid-0=\"\">1.4 Usage Information: </strong>We collect Personal Data related to how you use the Services, including actions you take in your account (like updating a product record). We use this Personal Data to improve our Services, develop new services and features, and protect Attribytes users.":1,"#<strong ljsid-0=\"\">1.1 Account Personal Data: </strong>We collect, and associate with your account, the Personal Data you provide to us when you do things such as sign up for your account, upgrade to a paid plan, and connect your product data to trading partners. Some of our Services let you access your accounts and your Personal Data via other service providers. Personal Data we may collect here includes your username, account settings, contact information, profile picture, and payment information.":1,"#<strong ljsid-0=\"\">1.5 Device Information: </strong>We also collect information from and about the devices you use to access the Services. This includes things like IP addresses, the type of browser and device you use, the web page you visited before coming to our sites, and identifiers associated with your devices. Your devices (depending on their settings) may also transmit location information to the Services.":1,"#Effective Date: March 8, 2021":1,"#<strong ljsid-0=\"\">1.3 Contacts: </strong>You may choose to give us access to your contacts to make it easy for you to do things like share and collaborate on Your Content, send messages, and invite others to use the Services. If you do, we’ll store those contacts on our servers for you to use.":1,"#<strong ljsid-0=\"\">1.2 Your Content: </strong>Our Services are designed to make it simple for you to access your product data, documents, contracts, and so on (“Your Content”), collaborate with others, and work across multiple devices. To make that possible, we store, process, and transmit Your Content as well as Personal Data related to it. This related Personal Dataincludes your profile Personal Data that makes it easier to collaborate and share Your Content with others. Our Services provide you with different options for sharing Your Content.":1,"#Under this Notice, we operate as a data processor for the Personal Data processed through our Services. This means that our customers determine the type of Personal Data they provide us to process on their behalf. We collect and use the following categories of Personal Data for the purposes of processing the Personal Data in order to provide our Services, as requested and instructed by our customers:":1,"#1. What & Why":1,"#In our <a ljsid-1=\"\">2021 Forrester Consulting study on product content management</a>, a top area of concern for suppliers was product data being spread across multiple tools. That’s the beauty for retailers working with Syndigo to manage operational data in addition to vendor onboarding—the full integration is available, meaning that they can use the platform for all their data management, and so can their vendors.":1,"#Syndigo GDSN FAQs":1,"#You may also have the right to ask that we limit our processing of such Personal Data, as well as the right to object to our processing of such Personal Data. You may also have the right to data portability.":1,"#This is called the right to data portability. It is the right to ask for and download Personal Data about you that you have given us or that you have generated by virtue of the use of our Services, so that you can:":1,"#4. What Privacy Rights Do You Have":1,"#perform a task carried out in the public interest; or":1,"#prevent fraud or abuse of Attribytes or our users;":1,"#comply with any applicable law, regulation, legal process, or appropriate government request;":1,"#Comply with a legal obligation, including (but not limited to) obligations from the California Electronic Communications Privacy Act; or":1,"#You have the right to obtain from us confirmation as to whether or not we process Personal Data concerning you, and, where that is the case, a copy of or access to the Personal Data and certain related information. Once we receive and confirm that the request comes from you or your authorized agent, we will disclose to you:":1,"#<strong ljsid-0=\"\">3.1 Security:</strong> We have a team dedicated to keeping your Personal Data secure and testing for vulnerabilities. We also continue to work on features to keep your Personal Data safe, such as two-factor authentication, encryption of files at rest, and alerts when new devices and apps are linked to your account. We deploy automated technologies to detect abusive behavior and content that may harm our Services, you, or other users.":1,"#<strong ljsid-0=\"\">3.2 User Controls</strong>: You can access, amend, download, and delete your Personal Data directly through your account on our Services or by reaching out to us using our contact information below.":1,"#<strong ljsid-0=\"\">3.3 Retention</strong>: When you sign up for an account with us, we’ll retain Personal Data you store on our Services for as long as your account is in existence or as long as we need it to provide you the Services. If you delete your account, we will initiate deletion of this Personal Data after thirty (30) days. Please note: (1) there might be some latency in deleting this Personal Data from our servers and back-up storage; and (2) we may retain this Personal Data if necessary to comply with our legal obligations, resolve disputes, or enforce our agreements.":1,"#Provide trusted services.":1,"#Protect all users, and":1,"#<strong ljsid-0=\"\">2.3 Other Applications</strong>: You can also give third-party providers access to your Personal Data and account — for example, via Attribytes’ API. Just remember that their use of your Personal Data will be governed by their privacy policies and terms.":1,"#You have specific rights regarding your Personal Data collected and processed by us. In this section, we describe those rights. If we process your Personal Data, you may have the right to request access to (or to update, correct, or delete) such Personal Data.":1,"#This is called the right to restrict processing. It is the right to ask us to only use or store your Personal Data for certain purposes. You have this right in certain circumstances, such as where you believe the data is inaccurate or the processing activity is unlawful. This right enables you to ask us to suspend the usage of Personal Data about you, for example if you want us to establish its accuracy or the reason for processing it.":1,"#If you have given consent for your details to be shared with a third party and wish to withdraw this consent, please also contact the relevant third party in order to change your preferences.":1,"#Be transparent,":1,"#This is called the right to erasure, right to deletion, or the “right to be forgotten”. This right means you can ask for your Personal Data to be deleted.":1,"#Please note that requests to exercise these rights should generally be sent directly to the party who provided your Personal Data to us. Attribytes has limited rights to access Personal Data submitted to us by customers. If you choose to contact us with your request, please provide the name of the Attribytes customer who submitted your Personal Data, if you did not do so directly. We will forward your request to that customer and provide any necessary assistance in responding to the request.":1,"#protect any person from death or serious bodily injury;":1,"#Right to Know What Personal Data Attribytes Has About You":1,"#sell or transfer all or some of our company’s business interests, assets, or both, or in connection with a corporate restructuring.":1,"#providing such information proves impossible or would involve a disproportionate effort, or where providing such information is likely to render impossible or seriously impair the achievement of the objectives of that processing; or":1,"#This is called the “right to be informed”. It means that you have the right to obtain from us all information regarding our data processing activities that concern you, such as how we collect and use your Personal Data, how long we will keep it, and who it will be shared with, among other things.":1,"#protect Attribytes’s and partner’s rights, property, safety, or interest;":1,"#Stewardship of your Personal Data is critical to us and a responsibility that we embrace. We’ll abide by the following Government Request Principles when receiving, scrutinizing, and responding to government requests (including national security requests) for your data:":1,"#<strong ljsid-0=\"\">2.2 Other Users</strong>: Our Services display Personal Data like your name, profile picture, and email address to other users (notably, partners you trade with) in places like your user profile and sharing notifications. You can also share Your Content with other users if you choose. When you register your Attribytes account with an email address on a domain owned by your employer or organization, we may help collaborators and administrators find you and your team by making some of your basic Personal Data—like your name, team name, profile picture, and email address—visible to other users on the same domain. This helps you sync up with teams you can join and helps other users share files and folders with you. Certain features let you make additional Personal Data available to others.":1,"#We sometimes contact people who do not have an Attribytes account for marketing purposes or to respond to a communication received. For recipients in the EU, we or a third party will obtain consent before contacting you. If you receive an email and no longer wish to be contacted by Attribytes, you can unsubscribe and remove yourself from our contact list via the message itself.":1,"#<strong ljsid-0=\"\">1.7 Marketing: </strong>We give users the option to use some of our Services free of charge. These free Services are made possible by the fact that some users upgrade to one of our paid Services. If you register for our free Services, we will, from time to time, send you information about upgrades when permissible. Users who receive these marketing materials can opt out at any time. If you do not want to receive marketing materials from us, simply click the ‘unsubscribe’ link in any email or update your preferences in the Notifications section of your personal account.":1,"#<strong ljsid-0=\"\">2.1 Others Working For and With Attribytes</strong>: Attribytes uses certain trusted third parties (for example, providers of customer support and IT services) to help us provide, improve, protect, and promote our Services. These third parties will access your Personal Data solely to perform tasks on our behalf in compliance with this Notice, and we’ll remain responsible for their handling of your Personal Data. However, these third parties are required to enter into strict data processing agreements to ensure that they keep your Personal Data confidential, only use it for the services they provide to Attribytes, and treat your Personal Data with the same level of protection that we do. The categories of third parties to which we may disclose your Personal Data include:":1,"#<strong ljsid-0=\"\">1.6 Cookies and Other Technologies:</strong> We use technologies like cookies and pixel tags to provide, improve, protect, and promote our Services. For example, cookies help us with things like remembering your username for your next visit, understanding how you are interacting with our Services, and improving the Services based on that information. You can adjustyour browser settings to not accept cookies, but this may limit your ability to use the Services.":1,"#2. With Whom":1,"#Enterprise open source solutions providers":1,"#We may share Personal Data as discussed below, but we won’t sell it to advertisers or other third parties.":1,"#<strong ljsid-0=\"\">1.8 Bases for Processing Your Personal Data:</strong> We must have a valid reason to use your Personal Data. This is called the lawful basis for processing. Attribytes acts as a data processor, meaning we process your Personal Data based on your instructions.":1,"#Achieving a consolidated solution for both retailers and their vendor partners is key to a winning strategy. And there are two specific areas of improvement that stand out when retailers consider applying Syndigo’s operational data. Each theme represents a core retailer priority: both are confidently addressed with Syndigo’s approach.":1,"#Retailers that work with Syndigo don’t have to worry about such issues with operational data, as our data quality and validation ensures the information is reliable. From confirming accuracy in Syndigo-created content to completeness in brand-created content, there is sufficient operational data available because of the engagement with our vendor network. Plus, when this data is translated smoothly, costs are cut and time is saved, as it doesn’t require an intensive IT project to manage it all.":1,"#What operational data entails":1,"#How operational data applies to your retail strategy":1,"#A broad vendor network means everything to a retailer—but so do smooth operations. Without the latter, data quality suffers, product inefficiencies occur, and the end customers are likely to be disappointed. While <a ljsid-1=\"\">seamlessly onboarding a large supplier community</a> is the first piece to winning in retail, best-in-class operational data—the details that ensure a product is stored, shipped, and delivered properly—comes next.":1,"#There’s a reason this data type is probably the most recognizable one: operations are simply pivotal to a business. When retailers reference this data, they’re of course thinking of packaging, shipping, and completing orders. They’re thinking of all the crucial details that need to come together just right for their suppliers’ product content submissions to become a reality. When any part of this data slips up, shipments can get delayed, as well as warehouse slotting, shelf storing, and of course fulfilling sales.":1,"#Right to Ask us to Change How We Process Your Personal Data":1,"#Note if you are located in the EU: some of these third parties may be located outside of the European Union or the European Economic Area. In some cases, the European Commission may have determined that the data protection laws of the third party countries provide a level of protection equivalent to European Union law. You can see <a ljsid-1=\"\">here</a> the list of countries that the European Commission has recognized as providing an adequate level of protection to personal data. We will only transfer your Personal Data to third parties in countries not recognized as providing an adequate level of protection to personal data when there are appropriate safeguards in place. These may include the European Commission-approved standard contractual data protection clauses under Article 46.2 of the GDPR.":1,"#6. Response Timing and Format of Our Responses":1,"#5. Verification of Your Identity":1,"#<strong ljsid-0=\"\">Data Protection Officer</strong>: We have appointed VeraSafe as our Data Protection Officer (“DPO”). While you may contact us directly, VeraSafe can also be contacted on matters related to the processing of Personal Data. VeraSafe’s contact details are:":1,"#Bear in mind that to evaluate your privacy rights requests, we need to be sure it was you who made the request. Consequently, we may need some information to confirm that you are who you say you are. For requests submitted via password-protected accounts, your identity is already verified. For requests sent by other means, you will need to provide us with sufficient information that allows us to reasonably verify you are the person about whom we collected Personal Data. Generally, we will request only information that we already have about you to confirm your identity, but under some circumstances we may require additional information or documentation to complete your request. We cannot respond to your request or provide you with Personal Data if we cannot verify your identity or authority to make the request. Making a request does not require you to create an account with us.":1,"#If the GDPR applies to the processing of your Personal Data with us, the GDPR grants you the right to lodge a complaint with a supervisory authority if you are not satisfied with how we process your Personal Data.":1,"#7. Privacy of Children":1,"#Please note that you may only make a consumer request to know or for data portability twice within a 12-month period under the CCPA.":1,"#Please allow us up to thirty (30) days to reply to you from the day we received your request. If we need more time (up to 90 days in total), we will inform you of the reason why, and the extension period, in writing. If you have an account with us, we will deliver our written response to that account. If you do not have an account with us, we will send our written response by mail or electronically, at your option.":1,"#The first is improving the speed of order fulfillment. With Syndigo prioritizing the accuracy of item weights and dimensions, these measures are always kept up to date with packaging changes. In addition, this is essential to <a ljsid-1=\"\">Syndigo’s content creation capabilities</a>, something that also benefits retailers and suppliers alike.":1,"#Retailers: Hopefully you’ve read the last two installments of this series, all about how to win in retail with the Syndigo platform. If not, we suggest taking a few moments to look back <a ljsid-1=\"\">here</a> and <a ljsid-3=\"\">here</a> so you can review the benefits of fulfilled vendor onboarding data, as well as streamlined operational data. The final piece we’re covering in this part of the series is selling data.":1,"#„Data model and data usage in Syndigo MDM at Eurogast Austria“ –":1,"#<a ljsid-0=\"\">Syndigo’s Enhanced Content</a> is the key to enabling those smart purchase decisions. With Engaging Hero images and In-Line Content, beauty brands are able to give shoppers those tools to unveil whether a product fits their needs along with products that can complement their desired look. Such rich media creates an immersive online product experience that consumers will love. And it shows…as enhanced content, on average, <strong ljsid-2=\"\">increases conversion rates by 35% within the Beauty category!</strong>":1,"#The other area of importance is increasing speed-to-market for new products. When retailers can rest assured that their operational data is on point, they can also take comfort in the fact that their speed to market will stay intact. This is, unsurprisingly, something that product content decision-makers at vendor organizations care deeply about as well, with <a ljsid-1=\"\">42% of them in our Forrester Consulting report</a> expecting faster time to market with a modern product content solution. Syndigo has carefully performed QA on our Marketplace of product content (more than one million items are consistently maintained to be up-to-date), so new item set-up is effective and doesn’t slow things down.":1,"#Having clarity on your operational data is invaluable. And managing it in an integrated solution?":1,"#There’s the Wholesale route; primarily through multi-brand/specialty retailers or marketplaces like Amazon. Then there’s the Direct to Customer (D2C) path, selling straight to shopper through company-operated stores or eCommerce platforms.":1,"#Consumers are at the heart of everything we do. Therefore, it’s critical that we drive consumer understanding, engagement and long-term loyalty across brands, channels and regions. We continue to deploy initiatives that respond to consumer needs across our owned digital platforms and store networks. This consumer driven mindset is a key investment priority across our business and is expected to support continued growth from our DTC channels.”":1,"#Prototyping and validating new product ideas is crucial for businesses with a direct-to-consumer sales model because it allows them to reduce the risk of investing resources in products that may not meet customers’ needs or preferences. By creating a prototype, brands can test the product’s functionality and usability, identify potential issues and make necessary improvements before launching it to market. Validating new product ideas also enables businesses to gather valuable feedback from potential customers, which can be used to refine the product and optimize its features. This iterative process helps businesses create products that are tailored to their target audience’s needs and preferences, ultimately leading to higher customer satisfaction, increased sales, and a competitive advantage in the marketplace.":1,"#Brands, especially in Premium and Mass Market segments that have traditionally been focused on Wholesale, are increasingly prioritizing (D2C) models. That could mean establishing brand-owned brick and mortar retail outlets, or further developing an owned online store and shipping straight to the customer.":1,"#Comparing Sales Channel Options for Brands":1,"#Brands, especially in the premium and luxury segments, are increasingly prioritizing Direct to Consumer (D2C) models to establish closer customer relationships, build loyalty, and gain better control over sales and distribution efforts.":1,"#A seamless customer experience across Physical (Store) vs Digital touchpoints":1,"#Brands who thrive on exclusivity and customer centricity need more focus on direct consumer relationships. Failure to connect with customers on a personal level and make them feel recognized impacts the Brand’s reputation and relationship equity. This is especially true for experiential Brands that rely on direct customer feedback and input to power their Product Development efforts.":1,"#that give a party access to a brand’s product lines and processes. And of course, many brands employ a combination of channels; Gap and Zara are prominent examples of brands using hybrid models with their own company operated stores, franchised locations, and eCommerce sites that all contribute significant amounts to their bottom line.":1,"#Deep understanding of the customer journey":1,"#However, Mass Market and Value brands may not find huge benefits through D2C and may in fact find it cost prohibitive. They need to avoid investing too heavily in a channel with limited viability, and will be better off focusing most of their efforts on developing presence and messaging through traditional wholesale channels.":1,"#The driver here is customer centricity; building loyalty and having better control over the sales and distribution efforts. By cutting out the third-party retailer or marketplace, brands have greater control over the customer experience—and get a greater share of the profits.":1,"#Introducing seasonal assortments quickly":1,"#This trend is visible with many high-profile Brands openly stating their intent to invest more heavily in D2C and establish a more direct line with their customers. For example, consider these recent excerpts from the Annual Shareholder Reports of some high-profile brands:":1,"#By cutting out third-party retailers and marketplaces have greater control over the customer experience and capture a larger share of profits. But to succeed in the D2C space, brands need to be able to quickly get new products to market, validate new product ideas, ensuring a seamless customer experience across physical and digital touchpoints, and maintain a delicate balance between D2C and traditional wholesale channels.":1,"#As outlined in our ‘Own the Game’ strategy, we will continue to invest into our business, with investments into our own retail stores as well as into digital, including e-commerce, making up the biggest part of capital expenditure.”":1,"#Prioritization to D2C Emerges for Established Brands":1,"#Prototyping and validating new product ideas":1,"#Building a customer experience consistent over physical and digital touchpoints builds brand loyalty and trust. Consumers expect a consistent and convenient shopping experience regardless of whether they are interacting with a brand online or in-store. By integrating physical and digital touchpoints, businesses can provide customers with a cohesive and personalized experience that meets their expectations. This approach also provides valuable data about customer behavior, which can be used to optimize their sales and marketing strategies.":1,"#Marketing, selling and delivering straight to consumers is considerably different from the classic wholesale retail model. For any Brand looking to expand its D2C presence either through direct customer interactions in stores or through eCommerce, the following key capabilities are essential:":1,"#D2C vs Wholesale: Striking a Delicate Balance":1,"#The key to executing on all these foundational elements lies in data and the ability to use it. With the right technology and processes, data mastery and D2C success are within reach for luxury and mass market brands alike.":1,"#The Formula for D2C Success":1,"#Though there are plenty of exceptions, the broad outlook for how brands should look at Wholesale vs D2C channels can often be determined by what segment they operate in.":1,"#Broadly, conventional consumer brands have a few main options to get their products to consumers.":1,"#Due to the seasonal nature of many businesses, it is imperative that rotating product lines with various new flavors, styles, materials etc. are refreshed in bulk. As an example,":1,"#Example 2 – Narrowing down choices based on style preference":1,"#<a ljsid-0=\"\">Click here</a> to read the e-book for more insights on The State of Product Content 2024 including breakdowns on regional variations in these trends.":1,"#Don’t miss this chance to connect with industry experts and explore the endless possibilities of data excellence.":1,"#This finding is further backed by Insider Intelligence that predicts that pure-play D2C eCommerce is a business model that cannot work for everyone without some sort of physical customer touchpoint.":1,"#PIM technologies excel in providing the foundation for D2C by offering a platform to manage all product information necessary to position and sell products. Coupled with a clear association of product styles to the desired customer touchpoint, PIM ensures the brand and product messaging is consistent across all D2C touchpoints. It acts as the single source of truth for all data, assets, and supporting content for every product, so customers will always get the latest, most accurate and most relevant product experience.":1,"#All these goals have one important thing in common: they rely on supreme mastery of data; especially as it relates to products. In pursuing growth through <a ljsid-1=\"\">Product Information Management (PIM) technology and processes</a> are supremely important.":1,"#It’s a business-critical solution used by Merchandising, Digital, Marketing and Regulatory Departments (among others) to ensure product content is comprehensive, relevant and validated as customers interact with the brand.":1,"#PIM is a business application for managing content that describes the product – thus enabling all the customer interactions with your brand at any touchpoint: your brand’s story, product descriptions, weights and dimensions, 360-degree image spins, product options and variants, or how all of it can be looked at in different languages.":1,"#This was based on the broad observation that digital marketing and commerce is cheap, and companies can build brand awareness and attract customers digitally, thus serving their goal of being customer centric, also achieving higher margins in the process. In theory, this model avoids the costs and complications of building, staffing and maintaining retail stores and supply chains. As the pandemic forces some large retailers to scale down or adjust their strategies, it created space for many online-focused D2C brands to grow.":1,"#Additionally, PIM technologies act as a backbone for a Brand’s eCommerce initiatives by managing Style Options, Digital Assets, Size/Color Codes, Descriptions, and Fitment Guides.":1,"#These challenges have prompted some brands that were founded on digital-first principles to start diversifying back into more conventional brick and mortar stores. Mckinsey specifically highlights an example that <em ljsid-1=\"\">“Everlane opened its first permanent physical store in 2017 and now operates 10 stores across the US despite its founder famously claiming in 2012 he would “shut the company down” before opening a physical store.”</em>":1,"#As the unification of Product to the Store/Web channels is managed in PIM, this data foundation unlocks important capabilities like BOPIS (Buy Online Pick up in Store).":1,"#PIM is an effective tool for both Mass-Market and high-end Luxury enterprises. For instance, it’s perfect for fashion brands that deal with constantly rotating catalogs, heavily seasonal assortments, and a broad selection of sales channels. <a ljsid-1=\"\">As data management expert Credencys notes</a>, PIM can effectively improve data accuracy, streamline operations, and improve the customer experience for fashion brands and mare.":1,"#The Digital D2C “boom” started in mid 2010s when started pioneering successful models that were mostly or exclusively Digital.":1,"#A Word of Caution on Digital-Only D2C":1,"#Learn the Ins and Outs of PIM":1,"#However, this approach has proven not to be a one-size-fits-all solution. According to McKinsey, pure-play D2C companies began to lose sheen due to increased growing marketing costs, higher product return rates, and increased regulations limiting directed customer marketing. According to the report: “<em ljsid-1=\"\">Cracks appeared in the digital pure-play model. As DTC brands began going public, their stock prices began to suffer. The share prices of 10 apparel DTC brands fell by around 70 percent in the first three quarters of 2022, compared with the MSCI World Consumer Discretionary Goods Index’s decline of 32 percent over the same period.”</em>":1,"#Learn More: 10 Benefits of Implementing PIM for Fashion Industry":1,"#Working together, these technologies provide a foundation for everything an enterprise needs to thrive in a D2C environment.":1,"#PIM: The Critical Technology Needed for D2C Success":1,"#A good PIM can also natively integrate with leading eCommerce platforms, decreasing technology complexity.":1,"#Deep understanding of the customer journey empowers brands to identify pain points and opportunities for improvement. Analyzing the customer journey from initial awareness to post-purchase grants insights into customers’ needs, preferences, and behaviors. This information can be used to optimize marketing and sales strategies, tailor product offerings, and provide a personalized experience across channels.":1,"#One of the greatest potential areas for added value is their partner network. OBI has placed a new emphasis on their product partners, which is helping them to expand their assortment of products. It’s important to them to include partners in this product information strategy to define quality standards across different levels and transition them into the new system. These will be supported by workflows and automated processes, enabling them to benefit from the strengths of market solutions, especially in areas like AI and product data management.":1,"#1 Oct":1,"#In an obvious contrast with the previous observation, it is very clear that better customer experiences leave positive impressions that inspire shoppers to come back for more. This seems especially true for providing readily available product information: a whopping 91% of consumers are more likely to return to a brand and/or retailer if they can efficiently find what they need to know about the products they’re browsing! As particular as consumers are in demanding superior customer experiences, they are just as eager to reward that experience with their wallets.":1,"#Consumers are putting more and more stock in how well a brand presents its products when determining how much they like and trust that brand, with important long-term implications for first-choice purchases.":1,"#As significant as this finding was, what was even more interesting was that this response wasn’t limited to online shopping. Respondents indicated that insufficient product information even when shopping in a store would cause a negative association with the brand, indicating that consumers are expressing a very strong preference for a superior shopping experience overall.":1,"#When customers go shopping for a product but find the product information insufficient, it’s clear that the sale is at a huge risk. But the ramifications go beyond the immediate. A clear majority of respondents (73%) have indicated that they would think less of a brand if they didn’t find complete or accurate information about its products online. So the fallout isn’t limited to this sale, it’s possible that the consumer would skip considering a brand in subsequent shopping journeys or even sever their relationship with the brand altogether. Further, the proportion of shoppers who showed this sentiment about accurate product information is almost 18% higher than last year.":1,"#This makes accurate product information an exceedingly important aspect of commerce but also something that is easily fixed.":1,"#Commercially, this should set off alarm bells for any organization that hasn’t been prioritizing product information as a key pillar of their customer experience strategy, especially online. With the proliferation of brands and a glut of choices, consumers have come to value their time when shopping. If it takes them too long to look for information on the product they’re considering, they will look elsewhere.":1,"#Interestingly, this preference was even more pronounced in the UK compared to the global average. In the UK, the percentage of customers who indicated that they would go to another site for shopping if they felt unsatisfied by the quality of product information was 89%.":1,"#Great customer experiences equal repeat customers":1,"#It’s not just about losing the sale; bad product content can hurt your brand":1,"#„GDSN syndication fully automated – The successful API integration at DR. SCHNELL” – Julia Eberlein, Oliver Harböck Sven Steckler, DR. SCHNELL":1,"#An overwhelming majority of consumers indicated their preference for completeness of product information. More than 83% of global consumers express readiness to take their business elsewhere if they can’t find sufficient or satisfactory product information, which could include anything from basic weights and dimensions or ingredients to comprehensive pictures and descriptions. A strong preference for complete product information isn’t surprising, but the intensity of the preference is remarkable.":1,"#Let’s get to the heart of the matter right away.":1,"#In this post, we will talk about a couple of the big takeaways from this year’s survey.":1,"#Consumers are more demanding than ever of accurate, complete, and meaningful product information and a failure to meet this demand can be significantly detrimental to the bottom lines of brands and retailers. This is one of the key learnings from our <a ljsid-1=\"\">2024 survey on The State of Product Content</a>. In this second edition of the report, we expanded our surveyed consumer base beyond the US to include key European markets: France, Germany, and the United Kingdom.":1,"#Incomplete Product Information is an E-Commerce Killer":1,"#The fall in pure-play D2C companies’ revenues and stock prices indicate digital-only D2C can’t be an exclusive channel for all brands. Instead, it’s important to know when and how to balance it with other sources of sales.":1,"#Once again, PIM can save the day.":1,"#PIM helps enterprises balance their focus between D2C and traditional wholesale retail by centralizing product information, customizing presentations for each channel, managing channel-specific product assortments, and providing valuable analytics and insights. With PIM as a foundational technology, enterprises can ensure consistent and accurate product data, cater to the unique needs of different channels, optimize product offerings, and make data-driven decisions to achieve an optimal balance between D2C and wholesale strategies.":1,"#RETAIL BLUEPRINT":1,"#<a ljsid-0=\"\">Joann Fabrics</a> is a place where one can get lost among the variety of crafting ideas. But online, it often comes down to a shopper needing a particular item. And when it comes to equipment such as die cutting machines, Joann <a ljsid-2=\"\">gives its shoppers a way</a> to find the machine type, price range and other features, in a few easy clicks. Once the features are chosen, shoppers can compare among the options in an easy interface.":1,"#Perhaps your product line is one where shoppers do not buy often, but the choice is extremely important. Take bridesmaids dresses, for example. Of the many decisions to be made for the big day, making sure the bride and her party look their best can be a challenge. Given the hundreds of different options at David’s Bridal, making that choice can be daunting. But with the <a ljsid-1=\"\">Style Quiz</a>, David’s Bridal helps brides-to-be focus their choices around their own style preferences. The quiz provides options based on type of wedding venue, color groups, style preferences and budget, among other things, and shoppers are then shown a set of items that match their preferences. By focusing the new bride’s attention on an acceptable set of choices – all of which are in their stated preference – it gives them more comfort in making a decision, while supporting the brand of David’s Bridal as one that is helpful.":1,"#A key measure for online marketing is engagement – the way a shopper interacts with the product information and images to make their purchase choices. In many cases, it is beneficial to help shoppers narrow their choices to provide information that is in line with what they are looking for. The <a ljsid-1=\"\">paradox of choice</a> shows that good marketers help to make shoppers make their choices simpler. Which helps to drive sales. In a store a good salesperson can help by understanding the shopper’s needs, but online it’s difficult. However, with advanced filtering technology it’s possible to narrow down the optimal product for a shopper’s particular taste and needs. iltering technology it’s possible to narrow down the optimal product for a shopper’s particular taste and needs.":1,"#June 10, 2024":1,"#Attribytes Privacy Policy":1,"#But while D2C offers advantages in customer experience and profitability, striking a balance between D2C and traditional wholesale retail is crucial. Data mastery and the use of technologies like Product Information Management (PIM) systems play a critical role in achieving this balance. PIM enables brands to manage product information, customize presentations for each channel, and gain valuable insights to optimize product offerings and meet the unique needs of different channels.":1,"#Whether your brands operates in premium verticals or serves a broader mass market, there’s likely room for growth in your D2C relationships and revenue.":1,"#Scale Your D2C Business":1,"#Ready to acquire or upgrade your PIM? Syndigo’s solution delivers seamless connectivity between your product content and the customer experience—a roadmap to personalized, contextual content. Want to see it in action? <a ljsid-1=\"\">Click here to get a customized demo</a>.":1,"#Your Global Location Number (GLN)":1,"#Data pool provider name":1,"#Syndigo can help your brand optimize your online content experience with Content Health Reports. View one client’s journey toward content excellence here.":1,"#In addition to having live product, it is important to know that your product is available through the eCommerce partner site, and when stocks are getting low. To avoid Out-of-Stocks and potential delisting, you need to be able to react quickly to inventory levels and improve your forecasting insights with Out-of-Stock alerts. In addition, by having the means to forecast and manage your supply, you may qualify for merchant and marketing campaigns designed to drive accelerated sales.":1,"#Today’s world of online retailing provides a potential for huge sales growth with less overhead. However, the challenge is to stay on top of all the sites, consumer interactions, and product content moving in and out of the system. Here are Six Online elements you should be monitoring, with alerts to highlight if anything moves outside your parameters.":1,"#Understanding Content Health":1,"#2. Is your product Out of Stock?":1,"#Retailers sometimes deactivate product detail pages without brand approval, due to changing requirements, product or site refreshes, or miscommunication. The potential lost revenue due to product de-listing can be devastating without an early warning system and reporting. In order to ensure your product is live (and stays that way), it is important to track your item launches and discontinuations in a methodical way, with continual monitoring of eCommerce sites.":1,"#3. Are you gaining your Share of Search?":1,"#<a ljsid-0=\"\">Neutrogena</a> has taken a similar approach, with a focus on skin tone for their product line. Their <a ljsid-2=\"\">Shade Finder Quiz</a> helps shoppers find the applications that will be the best match to their skin tone as well as the occasion they intend to use the products for. Again, using the Product Finder application, Neutrogena was able to help shoppers build a set of products to help them accomplish their beauty goals, in an engaging and interactive way.":1,"#Example 1 – Choosing a product to meet a specific need":1,"#We know that enhanced content is driving sales… So how can enhanced content technologies help bring shoppers even closer in a virtual shopping environment? And although shoppers right now are becoming more comfortable with shopping from a remote location, there is always the challenge of convincing them to complete the purchase online.":1,"#Using decision-driven applications online can help to recreate the engagement and interaction of an in-person visit and purchase of products. These above examples show how a little creativity and understanding of the shopper experience can help drive greater online sales for products that are typically challenging to sell without hands-on interaction from a shopper.":1,"#Example 3 – Selecting items for a particular application":1,"#The consumer products company 3M is another great example. Given the broad and vast products they produce (easily more than 50,000), it can be a challenge to support the brand while grouping certain products around a shopper need. Take the Futuro™ line of braces, sold at many retail outlets. 3M uses Product Selectors to <a ljsid-1=\"\">help shoppers narrow down their choices</a> by ailment and body part. This example is particularly interesting, in that 3M also created an “IRL” version of Product Selectors – in store, to help shoppers narrow down their choices when shopping the physical location.":1,"#With exciting new skin care brands like Versed, it’s important to show how your brand can be used for particular skin types and uses. A Product Selector application here can highlight a shopper’s main concerns, such as oily skin or sensitivity, in addition to the type of daily regimen they use. Answers to these questions <a ljsid-1=\"\">help build a skin care profile</a> to direct shoppers to the products they will find most useful.":1,"#Product Selectors are one such capability. By building a selection path for shoppers through a series of questions and choices, a marketer can help shoppers get to the product they are searching for, more quickly. Here are some “real-world” examples of how Product Selectors can bring the shopper closer to the store experience and keep them engaged to drive more online sales.":1,"#And as the sites you sell on become more customized in determining the right content for each device type, you can also scale – automatically – to serve up the in-line imagery that suits the viewer in a more design-friendly way.":1,"#It automatically adapts to different display sizes and provides pre-determined imagery based on the screen size and layout. Device Targeting gives you the ability to host multiple assets that convey the same message, tailored to the consumer’s browsing device.":1,"#Using Device Targeting, however, a supplier can determine a ‘breakpoint’ so that when images are reduced to a certain pixel width, an image that is built for a more vertical image space can be used, to maximize the image and deliver a better user experience.":1,"#Both approaches are valid ways to adjust to the many device screens in use today. Responsive Design automatically changes the screen layout of a web page based on the type of device. So a multi-column page may be converted to a single column when viewed on a mobile device. A wide image, however, could be either shrunk, or cropped based on the device’s screen size.":1,"#Adaptive Design goes a step further, by delivering an entire page that is designed specifically for the viewing device. A content owner can determine which of several images in their libraries would fit the best for different screen sizes and determine the “breakpoints” for switching from one image to the next – based on pixel count or other metrics. This can help improve image readability as well as navigational functionality and overall user experience.":1,"#Here’s one example: A mobile device can display horizontal and vertical imagery depending on the way the device is held. For an image that is tuned for a wide screen, when turned vertically the image gets very small.":1,"#The first step in personalization is to deliver a consistent brand experience to your shoppers. Even as eCommerce sites have their requirements for posting your content, it helps to have as much control as possible to maintain your brand presence. By enabling the Device Targeting capability on your product detail pages, you gain an easy way to maintain your brand imagery while providing the best impact to your shopper.":1,"#DEVICE TARGETING":1,"#This is an especially useful tool as more and more retailers are now dictating the size requirements for their online experiences, and brands want more freedom to make creative decisions on the best imagery to use for each situation.":1,"#Learn More about Enhanced Content":1,"#Another example would be the difference in size between a laptop with 16:9 screen ratio, and one with a more traditional 4:3. If the web page is adaptive to screen sizes, images can also be pre-determined with Device Targeting, based on the breakpoint of screen size.":1,"#What’s the Difference: Responsive vs. Adaptive Web Design":1,"#Device Targeting: Adaptive, Responsive":1,"#When it comes online sales, the Buy Box is the final moment of truth. If your product is sold through 3rd party resellers, the competition over price or other terms is highlighted here. How can you gain visibility into your distribution channels, to ensure proper pricing (and to enforce 3rd parties who are out of compliance)? By setting alerts that can flag the items outside the parameters you set on marketplace sites, you can ensure more profitable conversions.":1,"#Reviews are an area that many a brand manager has lost sleep over, as peer review has been shown to be a strong influence over shopper conversion. Q&A is also important in reinforcing a brand’s benefits or a company’s reputation. By receiving notifications on new reviews or questions left by consumers, you can augment your brand strategy long term, as well as ramp up sales for new product – or mitigate an issue quickly.":1,"#Share of Search is a top indicator of sales velocity – if you’re getting to the top of search more often than your competitors, odds are you are converting more quickly as well. However, as search performance is continually changing, you need to be able to monitor how your brand (and your competitors’ brands) are performing against important search terms. With continual monitoring you can understand any shifts in your share of search, either positive or negative.":1,"#4. Have shoppers left New Reviews or Q&A?":1,"#Finally, we all know what is measured can be managed, and KPI reports are a standard tool in a brand manager’s toolbox. However, manual collection and reporting can be time-consumer and inaccurate, leading to possible wrong decisions based on the data. By building an automated report that can be sent to leadership, one that helps to visualize how different marketing levers influence one another, you can more efficiently tell the story of how your marketing plan is succeeding.":1},"version":34357}]