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BRICK & BUY”</strong> Report now.<a ljsid-3=\"\"></a><a ljsid-4=\"\"></a><a ljsid-5=\"\"></a><a ljsid-6=\"\"></a>":1,"#Artificial intelligence is no longer the experiment. In retail and branded manufacturing, it is already embedded in forecasting, pricing, and customer engagement. And yet—most AI initiatives never scale. From predictive forecasting in supply chains and automated product recommendations in e-commerce to dynamic price optimization in omnichannel environments and agent-based assistants in customer service, AI is now part of the everyday operating model. he paradox is striking: pilots perform. Rollouts stall. The reason is rarely the model itself. In most cases, the real constraint lies deeper: in the data foundation.":1,"#AI initiatives realize their value not solely through powerful models, but through the structural quality of the data foundation on which they are built. For retailers and brand manufacturers, this reframesMaster Data Management entirely: it is not a supporting IT task, but a business decision.":1,"#With the rise of Agentic AI, the risk profile changes. AI systems no longer merely analyze—they act. As AI gains autonomy, tolerance for ambiguity approaches zero. They prioritize offers, adjust prices, optimize assortments, and make logistical decisions autonomously.":1,"#From an economic perspective, the costs do not arise from a single failed projects. They result from maintaining fragmented data structures over time. Every manual correction, every reconciliation cycle, and every delayed decision ties up expertise that could otherwise drive growth or innovation.":1,"#Without MDM, product information may be complete and enriched – but interpreted differently across ERP, CRM, commerce, and reporrting systems.":1,"#E-commerce leaders & managers.":1,"#Internal Business Case & Future Plans: Decision-making, KPIs, and preparing product data for global commerce readiness.":1,"#Scaling to Markets: How the France implementation became a repeatable template for global rollout.":1,"#Business Value: Tangible outcomes and ROI from the PIM adoption.":1,"#L’Occitane’s Journey with Syndigo: From the initial implementation in France to current usage and key milestones.":1,"#What to Expect":1,"#Today, companies need to manage product data efficiently across multiple markets and sales channels. This webinar will showcase how L’Occitane leveraged Syndigo PIM to scale from a single country to ten, demonstrating measurable business value and providing a roadmap for global commerce readiness.":1,"#Decision-makers evaluating the ROI of product data.":1,"#Teams planning international expansion.":1,"#PIM implementers & data governance professionals.":1,"#According to Gartner*, 60% of AI projects are expected to remain stuck in pilot by 2026 due to data readiness issues. “AI-ready” in this context does not mean sophisticated models—it means data that is complete, consistent, and usable across systems. Many organizations overlook a critical connection: AI does not primarily depend on compute power or model architecture, but on the quality and structure of the master data it relies on. It is precisely in the interplay of PIM, PXM, ERP, and MDM that it becomes evident how quickly inconsistent data can slow down operational and strategic initiatives.":1,"#Product launches delayed due to incomplete or conflicting dataAI-driven forecasts requiring manual validation":1,"#Please click below to connect to your copy of the <b ljsid-1=\"\">“</b><strong ljsid-2=\"\"><strong ljsid-2-0=\"\">How to Make a Business Case for MDM”</strong></strong> ebook now.<a ljsid-4=\"\"></a><a ljsid-5=\"\"></a><a ljsid-6=\"\"></a><a ljsid-7=\"\"></a>":1,"#Why AI Initiatives Stall on Inconsistent Master Data – and Why MDM Must Be the Foundation":1,"#<a ljsid-0=\"\"><strong ljsid-0-0=\"\">IMCD</strong></a> is a global leader in the formulation, sales, and distribution of specialty chemicals and ingredients for the world’s top manufacturers and formulators. Operating in over 60 countries they create a world of opportunity through their technical expertise and a high-quality portfolio of 52,000 products across eight market sectors. These products are integral to almost every aspect of daily life, helping their customers avoid the complexity of dealing with multiple points of contact.":1,"#<strong ljsid-0=\"\">Practical Insights & Next Steps:</strong> Customer case studies, concrete use cases, and clear actions for achieving rapid, measurable impact.":1,"#How Online Info Influences In Store Buying":1,"#For more than 50 years, OBI GmbH & Co. Deutschland KG<strong ljsid-1=\"\"> </strong>(OBI) has been an iconic part of the international “Do it Yourself” (DIY) landscape, helping customers create a more beautiful home. As a friendly, family-oriented retailer, they support home improvement projects ranging from garden design and bathroom planning to repairs, tool selection, and year-round flowering plants. They operate in 644 locations (with 348 stores in Germany) and employ 40,000 people across 10 countries. The company generated €8.2 billion in revenue in 2024 (€4.2 billion from Germany) and enjoys 93% brand recognition in Germany.":1,"#Faster product launches and updates across all sales channels":1,"#IMCD recognized the need for a centralized system to manage and publish accurate product data across global teams and partners. With a broad and evolving product portfolio, maintaining consistent data quality and harmonization across platforms was critical for operational agility and downstream accuracy. By adopting Syndigo PIM, IMCD has achieved impressive results:":1,"#Breaking Through Data Barriers":1,"#This whitepaper shows you how to design your product experience so it performs across search engines, marketplaces, social environments, and AI interfaces all backed by solid research, real-world examples, and a systematic five-step plan toward Commerce Readiness 2026.":1,"#Commerce is undergoing a profound shift: customer expectations are rising, tolerance for errors is shrinking and at the same time, AI systems, shopping platforms, and social media feeds are increasingly deciding which products are visible at all. Product data are no longer just a box to check they are a lever for trust, conversion, and brand perception.":1,"#Food service":1,"#Enhancement in customer experience, boosting trust and loyalty":1,"#Sales growth driven by improved content management":1,"#Reduction in product return rates due to better data":1,"#Improvement in product content accuracy across channels":1,"#Increase in the completeness of core product data fields":1,"#This transformation has increased IMCD’s agility and responsiveness, enabling them to quickly adapt to market changes while maintaining high data quality. With reliable, centralized product information, IMCD is uncovering new opportunities for growth and operational improvements across all global markets, while driving customer satisfaction and long-term business growth.":1,"#Syndigo PIM’s data transparency and filtering tools provide IMCD with greater control over product data quality. Teams can now quickly identify and address gaps, enhancing consistency and expediting time-to-market.":1,"#New Operational Efficiency Delivers Faster Launches, Higher Accuracy, and Better Customer Experience":1,"#Syndigo has offered us an exceptionally flexible PIM solution. We migrated from our old PIM with ease, and our users were immediately impressed by the intuitive UI. But beyond the technology, it’s been a true partnership, one that helped us accelerate time-to-market, greatly improved product data quality, and strengthen governance across over 60 countries. We chose Syndigo for its MACH architecture and the ability to use it fully headless in our integrated ecosystem, and it’s proven to be the right fit for both our present needs and future ambitions.":1,"#The platform also facilitates global expansion, helping IMCD deliver high-quality, channel-ready product information in multiple locales and languages, and they can easily synchronize data in real-time across their data landscape, ensuring all product updates are available in target systems as soon as product information has changed.":1,"#From the outset, Syndigo’s intuitive user interface has impressed IMCD teams, streamlining the process of navigating, enriching, and governing product data. Features such as mass product updates and workflow-driven publishing enable users to manage content efficiently and consistently across markets.":1,"#Driven by the platform’s MACH-based design and headless integration capabilities, IMCD selected Syndigo PIM to modernize product content operations. It centralizes product information data in a single platform, with automated workflows that integrate seamlessly across channels. Built-in intelligence and connectivity ensure that product information is always accurate, synchronized, and readily available, eliminating bottlenecks and improving speed to market with AI-powered automation and real-time updates.":1,"#A Future-Proof Infrastructure with Syndigo PIM":1,"#Syndigo isn’t just a vendor to us; they’re a trusted partner fully aligned with our roadmap and absolutely committed to our success. Together, we’ve built more than a system, we’ve created a collaborative foundation that supports our growth, strengthens governance, and prepares us for the future.":1,"#These challenges created a complex web that IMCD wanted to address to optimize operational efficiency, making it clear that a comprehensive solution was needed. Addressing these issues was crucial to maintaining a competitive edge and supporting sustainable growth.":1,"#IMCD aimed to update its systems with the integration capabilities to empower its digital transformation and long-term strategic goals.":1,"#Stepping up legacy technology to support digital ambitions":1,"#Centralizing and harmonizing product data was critical to IMCD to seize market opportunities more swiftly and efficiently.":1,"#Accelerating market response with unified data":1,"#By aligning product information across all touchpoints, IMCD needed to ensure faster launches and detailed, accurate product content that meets customer expectations.":1,"#Creating consistent customer experiences":1,"#A reliable governance model was needed to scale with their expanding operations while maintaining consistency and accountability.":1,"#IMCD needed to strengthen standardized processes and role-based permissions to maintain consistent data quality and accountability across all regions.":1,"#Streamlining workflows and access controls":1,"#As IMCD expanded globally, they faced several interconnected challenges that threatened to slow their growth. To scale rapidly, the company saw the need to strengthen systems, workflows, and governance to support long-term agility and customer satisfaction. Their main priorities for improvement included:":1,"#Five Key Areas of Improvement to Scale Accurate Product Data":1,"#May 7, 2026 | Start: 9:30 AM | End: approx. 5:00 PM":1,"#Why incomplete or incorrect product data undermine trust":1,"#In this whitepaper, you will learn":1,"#Which criteria help you evaluate your maturity realistically":1,"#How to reach Commerce Readiness 2026 in five structured steps":1,"#What Assisted, Agentic, Social & Connected Commerce mean for your business":1,"#From an economic perspective, the costs do not arise from a single failed project. They result from maintaining fragmented data structures over time. Every manual correction, every reconciliation cycle, and every delayed decision ties up expertise that could otherwise drive growth or innovation.":1,"#Product launches delayed due to incomplete or conflicting data":1,"#Why 2026 will be a decisive turning point":1,"#Unlock the value of your product data! Downloading the whitepaper is your first step toward stronger product experiences and measurable business impact.":1,"#AI-powered search, Conversational Commerce, TikTok Shop, and 2D codes in retail: many of these developments are no longer visions—they are reality. And they are changing how products are found, evaluated, and purchased. Companies that fail to adapt their data, processes, and systems now risk losing visibility as well as pricing and margin flexibility.":1,"#PIM Archives - Syndigo":1,"#AI-ready product data are the foundation for relevance in search, feeds, and agentic systems.":1,"#AI is Changing Commerce Now":1,"#Five steps turn data chaos into a scalable product experience.":1,"#Structure Beats Random Activity":1,"#Only consistent, complete product data build trust and visibility.":1,"#Product Experience Drives Results":1,"#At the same time, this phase offers a strategic opportunity: businesses that strengthen the quality, transparency, and emotional impact of their product experience gain a significant competitive edge—over market rivals and over purely price-driven offerings. This whitepaper helps you sharpen your brand’s position.":1,"#The Importance of Online Information for Purchase Decisions and Shopping Experiences":1,"#As shopper expectations evolve, organizations must manage product information and digital assets to go beyond traditional product data management and focus on delivering exceptional product experiences.":1,"#Organizations today are rapidly adopting Product Information Management (PIM) solutions to keep up with consumer demand, the complexity of managing data across the supply chain, and eCommerce data distribution.":1,"#Una interfaz web para lograr que sus productos destaquen":1,"#Learn More About Syndigo’s Solutions For Product Information, Master Data, ECommerce Content Syndication, And Digital Shelf Analytics.":1,"#As a proud exhibitor at Groceryshop 2023, we are excited to showcase our latest innovations and industry-leading capabilities.":1,"#Learn more about Syndigo’s solutions for product information, master data, eCommerce content syndication, and digital shelf analytics.":1,"#Groceryshop 2023":1,"#Product information onboarding, creation, and syndication":1,"#Easily create, manage, and distribute rich and engaging product content across partner distribution channels, including e-commerce platforms, marketplaces, social media, and more. Retailers can manage their vendor information with specific taxonomy and workflows to highlight which content is ready for publishing and which needs updating.":1,"#Brands Can:":1,"#Syndigo is the leading provider of product information onboarding, creation, syndication, and analytics, plus custom product information management (PIM) and master data management (MDM)–all on a comprehensive, cloud-native SaaS platform.":1,"#Retailers Can:":1,"#Strengthening governance framework":1,"#Please click below to connect to your copy of the “<strong ljsid-1=\"\">Commerce Readiness 2026”</strong> whitepaper now.<a ljsid-3=\"\"></a>":1,"#Compare live content vs. expected version":1,"#New Feature: Compare with Live":1,"#Is the Product Findable?":1,"#Is the Product Available?":1,"#Will customers engage/buy the product?":1,"#Is the Product Page Live?":1,"#Compare your live content to understand when updates are actually published online":1,"#Identify and prioritize issues impacting overall product sales—through a new calculator that estimates how your conversions can be impacted, such as":1,"#Understand how different product page elements contribute to the overall performance of your products.":1,"#New Feature: Product Impact Analyzer":1,"#Director of IT, IMCD Group B.V.":1,"#New Study: The State of Product Content":1,"#Manually review high-fidelity images":1,"#Get match percentages of text and images":1,"#More than 50% of shoppers abandon their purchase process if product information is inaccurate or incomplete. Holistic Product Experience Management (PXM) is therefore crucial for success in digital commerce. But how can companies not only improve the quality of their product data while also saving costs?":1,"#Our presentation: Product Experience Management reimagined – Increase efficiency, reduce costs":1,"#Product Data Gaudi – the event for world-class product data management – brings together experts, retailers, and manufacturers to discuss current trends, challenges, and best practices in product data management. In a world where precise and compelling product information determines market success, this event offers a unique platform for exchange and innovative solutions.":1,"#Experience the product data fun of 2025 with Syndigo!":1,"#Maintaining compliance with constantly changing global regulations was essential to record and track.":1,"#Below are a few charts, links, and descriptions to help you keep up on the business implications and potential solutions to help you gain as insights to make informed decisions for your business. We hope you find this information helpful. As always, please reach out to you Syndigo account professional if you have any questions.":1,"#The adjectives to describe the outbreak of coronavirus (COVID-19) and its impact on the world, business and consumer economy have been powerful : “Alarming.” “Unsettling.” “Unprecedented.” For businesses that make consumer products in particular, monitoring the COVID-19 outbreak has become a high-risk proposition. With the uncertainties around how long the virus will continue, it becomes a challenge to plan for the longer term. On the other hand, it is times like these where consumers can attach loyalty to the brands that serve them well.":1,"#Like you, here at Syndigo we have been monitoring the online activity of eCommerce sites as well as the industry at large. We’ve compiled some information from across thought leaders and our own information to help to build a more complete picture on what is happening in the marketplace.":1,"#Information to Help You Manage Your Business Today and for the Future":1,"#Incomplete Product Information impacts sales":1,"#Discover what your shoppers really want, with the new The State of Product Content from Syndigo. Find out how":1,"#High-performing Product Detail Pages influence your shopper":1,"#Optimizing the Customer Experience boosts conversions":1,"#The first and foremost step towards Prime Day success lies in ensuring your products are available.":1,"#when your products are unsearchable. Optimizing your inventory to meet the anticipated surge in demand and ensuring that popular items are well-stocked is key to avoiding the headache of products being out-of-stock and undiscoverable.":1,"#Mobile is crucial to their digital strategy.":1,"#Engaging Consumers Everywhere":1,"#What’s the new normal for commerce? And what can you do to thrive in 2021 and beyond?":1,"#In light of the pandemic and consumers spending more time shopping on their phones, mobile retail commerce grew 31.5% in 2020 and is expected to increase by another 28.8% this year <em ljsid-1=\"\">(ROI Revolution)</em>.":1,"#Here are a few findings and practical steps you can take today to future-proof your business.":1,"#Recently we had the pleasure of surveying several of our clients who shared some valuable insights around eCommerce trends shaping retail and eCommerce.":1,"#Source: AMVO, 2022":1,"#Rayk Wichmann, flaconi":1,"#Choose the network with 2,000+ global recipients and 23,000+ unique requirement sets.":1,"#Looking to Syndicate your data to reach more platforms?":1,"#Visit us at Produktdatengaudi and learn about practical approaches to future-proofing your PXM. We look forward to sharing your experiences!":1,"#Enable sustainable savings":1,"#Optimize processes & reduce error rates":1,"#Improve customer experiences":1,"#In our presentation, we will demonstrate how an optimized data strategy, automation, and the right system architecture:":1,"#CivicScience report how COVID-19 influences grocery eCommerce":1,"#GLOBAL CHANGES IN ECOMMERCE USAGE":1,"#SYNDIGO INSIGHTS ON SHOPPER BEHAVIOR AND CONTENT OPTIMIZATION":1,"#Valassis Communications consumer study on behavior change after the outbreak":1,"#“The partnership is a testament to our commitment to delivering exceptional customer experiences,” said <a ljsid-1=\"\">Rob Belcore</a>, CCO, and Co-Founder, of RSA America. “Our customer-centric approach revolves around the pursuit of attracting new customers, encouraging loyalty, and harnessing data effectively. <strong ljsid-3=\"\">Together, we will unlock new dimensions of potential, driving incremental sales and customer satisfaction to unprecedented heights</strong>.”":1,"#“We are delighted to unveil our dynamic collaboration with Syndigo,” said <a ljsid-1=\"\">Ravi Achanta</a>, CEO of RSA America. “This strategic partnership will revolutionize the grocery shopping experience by ensuring seamless content distribution throughout the ecosystem. Our anticipation knows no bounds as we embark on this journey hand in hand with Syndigo, working harmoniously to empower independent grocers in extracting unparalleled value from their data.”":1,"#RSA America announced an alliance with Syndigo, a leading provider of product content information management and syndication solutions.":1,"#Founded in 2014, RSA America has emerged as a leading provider of revolutionary retail technology, offering a unified solution tailored for independent grocers and brands. With a strong presence across 38+ US states and serving over 1,200 + storefronts, RSA empowers grocers to compete with the Mega-Chains.":1,"#With this partnership, RSA and Syndigo will enhance and expand RSA customers’ interaction with brands. By combining RSA’s innovative technology solutions with Syndigo’s powerful product content syndication and management platform, customers will enjoy a seamless and consistent experience across all channels.":1,"#The core of RSA’s success resides in its cutting-edge enterprise technology, fueled by real-time data powered by AI/ML technologies. Our system entrusts the seamless implementation of a dynamic loyalty reward program, growing the shopper base and driving substantial bottom-line growth. For more information about RSA America and its game-changing solutions, please visit <a ljsid-1=\"\">www.rsaamerica.com</a>":1,"#About RSA America":1,"#“We are excited to add RSA America to our growing global portfolio of brands and retailers,” said <a ljsid-1=\"\">Justin Anovick</a>, Syndigo’s Chief Product Officer. “As the only cloud-native platform that is purpose-built for mastering the end-to-end product experience, we look forward to helping RSA’s clients maximize their omnichannel solutions and accelerate commerce.”":1,"#Data Quality Converts Browsers Into Buyers":1,"#Disparities between ecomm, space management, advertising, and other needs can lead to damaging consumer experiences":1,"#It automatically adapts to different display sizes and provides pre-determined imagery based on the screen size and layout. With personalized assets for device size, your content won’t go unnoticed or get distorted.":1,"#Having good data quality is challenging for many reasons:":1,"#Poor information, whether it’s out of date, incomplete, or just wrong, can cause negative impacts to ripple throughout a system. Without quality data at the beginning, it is extremely time consuming and costly to manage later in the business process.":1,"#With mobile devices continuing to grow as a primary browsing device, it’s no longer enough to have a static website design that only looks good on a computer screen. Not to mention: you must also consider tablets, laptops with secondary screens, and different smartphone models when coming up with a design.":1,"#Product Content requirements change quickly and often":1,"#Device Targeting gives you the ability to host multiple assets that convey the same message, tailored to the consumer’s browsing device. This complimentary feature is an adaptive design technique that works for any in-line content such as feature sets and image widgets.":1,"#Many struggle with inconsistent quality in their product data.":1,"#1. Collaboration":1,"#Dr.Ing. Martin Gliesche":1,"#Moritz Hoffmann, Sr Director, Global Product Management":1,"#Ben Rund, VP Alliances":1,"#Nils Wolfram, Head of Product Data – Bahag AG":1,"#Topic TBD":1,"#Downlaod the Report":1,"#CASE STUDIES":1,"#Witnessing the evolution of eCommerce":1,"#This is why choosing the right content syndication partner is so important. The fact that Syndigo works closely with retailers as clients also ensures the best coordination of content for eCommerce sites.":1,"#Our Content Experience Hub ensures your content will be accepted based on industry and recipient-required data formats.":1,"#Syndication is not a “one size fits all” solution. With more and more ways for consumers to research products and make purchases than ever before, it can be difficult for suppliers to stay up to date with all the various retailer and industry specific requirements.":1,"#It is an ongoing challenge to manage and stay updated on ever-evolving recipient requirements.":1,"#Check out <a ljsid-1=\"\">our guide</a> on how to take charge of your data quality with some quick wins.":1,"#They must manage the multiple different requirements for each recipient partner. At times, a recipient wants to receive or display a supplier’s product data in a different way. For example, some retailers won’t accept special characters within product descriptions.":1,"#3. Integration":1,"#4. Validation":1,"#5. Syndication":1,"#Dr.Ing. Martin Gliesche, SVP Sales & Commercial Strategy Central Europe":1,"#Our platform acts as your single source of truth, making it easy to manage, validate, and optimize product data in one place. With connections to thousands of global retailers, distributors, and marketplaces, your content is automatically transformed and delivered in the right format, every time. We also ensure full GDSN and GS1 compliance.":1,"#Centralized Control, Global Reach":1,"#As your business grows, our syndication network grows with you—adapting to new channels, partners, and market needs. And with enhanced content features like videos, interactive modules, and rich media, you can turn browsers into buyers by delivering engaging digital shelf experiences that educate and convert.":1,"#Scalable Syndication Meets Enhanced Storytelling":1,"#Tasks like enrichment, taxonomy classification, attribute mapping, and localization are time-consuming and hard to scale accurately. We created our AI GoPilots™ to streamline these processes by automating content workflows, enabling faster, more consistent, scalable product content management.":1,"#AI-native Productivity Tools":1,"#Meet with Syndigo experts during <strong ljsid-1=\"\">Product Data Fun 2025</strong>":1,"#Download PIM eBook":1,"#Supplier Checklist for managing content":1,"#How does it save time or money in preparation or output?":1,"#What does it look like out of the box?":1,"#What does it look like in the case box?":1,"#What does it look like in use?":1,"#In addition to knowing about the product they’re purchasing (and what to expect it to look like), foodservice chefs and DSRs also need to know what’s going to show up at the back door, how it can be stored, and what can be done with it. After all, different brands of food items essentially look the same; if a close up shot is all that is presented, it does not give the distributor the ability to understand how the product can be delivered, stored, or prepped.":1,"#What does your product do / what is it for?":1,"#What are the important features?":1,"#Here’s an example for a pre-made egg product that’s popular in foodservice":1,"#For great foodservice content, ensure you have answered these four questions:":1,"#Over the last decade (and certainly in the last year), the world of content production has changed drastically. More and more, suppliers have moved from haphazardly collecting images and marketing content to satisfy the basic demands of distributors, to delivering a greater level of descriptions, identifiers and yes, also photos. As technology expands and food outlets shrink, it is important to deliver the type of content that can engage consumers, but also helps generate trust with distributors through completeness and accuracy. While simply providing something may have satisfied compliance needs in the past, those times are long gone. Here are couple of things to think about.":1,"#Here’s an example, with a single, simple item… Tortilla chips!":1,"#The right images are critical – and one is not enough!":1,"#This kind of background information is extremely helpful for busy chef/DSRs who are looking to build out their menus at a high volume.":1,"#Consider who you are not selling to (hint: Not the end consumer!)":1,"#What does it look like raw out of the packaging?":1,"#How is it different than a competing item?":1,"#As a brand owner, it’s important to include engaging imagery around your items… Glamour shots of your product being enjoyed by a family at a dining room table, for example, or the latest video ad. This is essential today when selling to the end consumer, but in foodservice, a Chef and Distributor Sales Rep (DSR) have additional, specific information they need to know.":1,"#We know that mobile search by shoppers has exploded in the past year. And nearly all major foodservice operators are buying products online. And even if your organization has strong imagery to drive online consumer sales, it’s equally important to ensure you have the digital assets to meet your distributor partners’ needs as well. So, what’s online is what your consumer will see, and whatever your product looks like in the distributor’s system is what distributors will see. As a supplier, it’s important to ask yourself… what do my products look like to my buyer…and am I providing the right information? Are my images helping or hurting my sales?":1,"#Ready to simplify syndication and grow your e-commerce impact? Fill out the form to get started.":1,"#Streamline your content distribution with AI-driven optimization, automated compliance, and real-time updates.":1,"#2. Meeting Customer Expectations – Accuracy is Non-Negotiable":1,"#<strong ljsid-0=\"\">Specifications:</strong> Don’t miss the details, dimensions, materials, and care instructions matter.":1,"#<strong ljsid-0=\"\">Visual Assets: </strong>High-quality images and videos provide a virtual touch-and-feel experience. Showcase your product from every angle and provide that in-store feeling.":1,"#<strong ljsid-0=\"\">Rich Descriptions:</strong> Elevate your product detail pages (PDPs) with engaging descriptions. Paint a vivid picture of what the consumer will find.":1,"#Actionable Steps":1,"#How can brands reduce this costly churn without sacrificing satisfaction? One answer lies in comprehensive product information. When consumers find accurate, detailed content – whether it’s sizing charts, ingredient lists, or usage instructions – they make informed decisions. Fewer surprises mean fewer returns.":1,"#Returns are a double-edged sword. While they are an integral part of e-commerce customer satisfaction, excessive returns hurt the bottom line.":1,"#<strong ljsid-0=\"\">Personalization: </strong>Tailor recommendations based on browsing history and preferences.":1,"#<strong ljsid-0=\"\">Interactive Elements: </strong>Quizzes, how-to guides, and FAQs keep shoppers engaged.":1,"#<strong ljsid-0=\"\">Storytelling: </strong>Go beyond features. Share product stories, use cases, and benefits.":1,"#Engage consumers at every step, make them feel confident about their choices.":1,"#Picture this: A shopper adds your item to their cart, hovers over the checkout button, and then, out of the blue, they just vanish. Abandoned carts plague e-commerce. Often, it’s due to lackluster product content.":1,"#4. Engaging and Informative Product Content – The Cart Abandonment Solution":1,"#<strong ljsid-0=\"\">Localized Adaptation: </strong>Tailor content to regional nuances without compromising core brand values.":1,"#<strong ljsid-0=\"\">Cross-Channel Alignment: </strong>Ensure your brand story remains intact across platforms.":1,"#1. Cutting Down Returns – The Power of Product Information":1,"#<strong ljsid-0=\"\">Brand Guidelines:</strong> Establish clear guidelines for tone, imagery, and messaging not just for your marketing and communications but for your product content as well.":1,"#Actionable Steps:":1,"#Whether a shopper encounters your brand on Amazon, Walmart or other marketplaces, consistency should be prioritized. A unified voice, visual style, and messaging create a seamless brand experience.":1,"#Consumers navigate a maze of e-commerce sites, each with its own flavor. But even across different online environments, it’s important for a brand to preserve a consistent identity.":1,"#3. Consistent Brand Representation – Across Sites and Beyond":1,"#<strong ljsid-0=\"\">Transparency: </strong>Be honest about product limitations to manage expectations proactively.":1,"#<strong ljsid-0=\"\">User-Generated Content:</strong> Leverage reviews and ratings; authentic feedback builds credibility.":1,"#<strong ljsid-0=\"\">Real-Time Updates:</strong> Regularly review and update product details, compare your PIM data to your product content across different sites constantly to avoid outdated content. Leverage innovations like <a ljsid-2=\"\">Syndigo’s Compare with Live</a> to leverage real-time visibility through various platforms to compare your PIM data to live data side-by-side.":1,"#Brands must deliver on promises. Accurate product information isn’t optional – it’s fundamental.":1,"#Imagine a shopper eagerly awaiting their order delivery, only to receive something that doesn’t match the online description. Disappointment sets in, trust wavers, and brand loyalty hangs in the balance.":1,"#Connecting with Consumers – The Blueprint for Loyalty":1,"#In the crowded e-commerce arena, brands engage in an unrelenting battle for consumer attention.":1,"#Generating incremental lift from online content":1,"#Important alerts to monitor for eCommerce success":1,"#Finally, you can access Syndigo’s approach in response to COVID-19, published back in March of this year. Syndigo’s management team chose an early-response methodology to protect our clients’ ability to manage their businesses during the outbreak, and as of this date are continuing at full capacity.":1,"#Syndigo’s own <a ljsid-1=\"\">Enhanced Content</a> modules confirm this. In recent weeks there have been as much as 400% increases in visitors who engaged with Enhanced Content across top retail sites, underscoring the expanding interest in deep product content. And although the reasons for this change have been brought on by very challenging events, the suppliers and retailers that are providing more informative, engaging and complete information, are showing that their organization as one that is credible, reliable, and available.":1,"#RODUKTDATENPFELGE (CONTENT CURATION)":1,"#Why guess at what your customers expect from your ecommerce store when you can hear it straight from the source? Get your copy of The State of Product Content 2023 for the complete breakdown of survey responses and expert insights.":1,"#Download the complete report to find out!":1,"#62% of consumers say that their impression of a brand weakens when products are not accurately and thoroughly represented online. If products on your site lack important data, or if there’s inaccuracies on your PDPs, that can tarnish your reputation as a reliable seller.":1,"#According to consumers, all kinds of Enhanced Content had a strong chance to make them more open to making a purchase on a PDP. But two kinds of Enhanced Content stood out with particularly high interest: 36% wanted to see 360° views that let them examine a product from all angles, and 38% sought side-by-side comparison charts featuring similar products.":1,"#A new Syndigo report, The State of Product Content 2023, offers crucial insights into what today’s shoppers want online and how to stay competitive in a dynamic market. The comprehensive guide analyzes responses from over 1,000 US adults surveyed about how they interact with and think about the product content on your digital and physical shelves. Download it now to get a complete breakdown of the data or read on for a sneak preview.":1,"#The data support Syndigo’s conversion measures that demonstrate a lift of an average of 39% in conversions for products that have Enhanced Content on a PDP. For retailers looking to grow sales with an improved ecommerce experience, including Enhanced Content is an essential strategy.":1,"#<a ljsid-0=\"\">Essential Core product information</a> is looked for first and foremost. About half of consumers say they look first for a description of the product’s basic features and capabilities (51%) and information like weight, materials, quantity, volume, dimensions and ingredients (49%). This makes intuitive sense, especially for shoppers that already have an idea of the product they wish to buy and simply wish to confirm that they’re purchasing the correct item.":1,"#Product returns are a growing problem for ecommerce stores. The NRF reports <a ljsid-1=\"\">the average return rate for online purchases recently jumped to 20.8%</a>. This is a painful and expensive trend for retailers and online marketplaces, eroding thin margins and presenting complex logistical challenges to manage.":1,"#Want to see how your customers rank other kinds of content?":1,"#The influence of product content across your site extends beyond the PDPs and shopping cart. As the report shows, the availability and quality of product information and data on your ecommerce store directly influences your brand perception and standing in the market.":1,"#Discover What Your Customers Really Want From Your Site":1},"version":35642}]