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Whether you’re not yet using a Ratings & Reviews (R&R) solution or you’re considering a switch, this session will show you how to make R&R work smarter, not harder.":1,"#The Last Piece of the Puzzle for Every Brand’s Summers Sales Strategy: Digital Shelf Analytics":1,"#Summer has ignited a sizzling surge in eCommerce activity this year. Prime Day alone set a record of over 375 million items purchased worldwide,...":1,"#Underutilized customer feedback across channels.":1,"#Fragmented PXM tech stacks and costly vendor management.":1,"#Uncurated or empty PDP sections.":1,"#Lack of internal buy-in for R&R initiatives.":1,"#Flat or low online conversion rates.":1,"#Solving Real Problems:":1,"#Evaluate your product experience strategy with fresh insights.":1,"#Implementation made easy—timelines, process, and what to expect.":1,"#A look ahead at future capabilities like AI-powered PDP personalization.":1,"#Real-world success stories from PowerReviews users.":1,"#What makes PowerReviews different—and why it’s better integrated within the Syndigo suite.":1,"#How to build a business case for investing in R&R with real market data.":1,"#Ways to amplify user-generated content (UGC) across channels for maximum impact.":1,"#How reviews influence buying behavior and increase consumer confidence across every product page.":1,"#Request a demo of PowerReviews.":1,"#Why R&R is the missing link in your digital shelf orchestration—and how it closes the loop with post-purchase feedback.":1,"#Don’t miss this opportunity to take control of your digital shelf and turn customer feedback into your most powerful conversion tool.":1,"#Limited support from current R&R providers.":1,"#Audit your current R&R provider and identify gaps.":1,"#What You Can Do After the Webinar:":1,"#Learn More About Syndigo’s Solutions For Product Information, Master Data, ECommerce Content Syndication, And Digital Shelf Analytics.":1,"#Learn more about Syndigo’s solutions for product information, master data, eCommerce content syndication, and digital shelf analytics.":1,"#BE.THE FUTURE – DAS COMMUNITY-EVENT DER EXTRAKLASSE AM 19. SEPTEMBER IN KÖLN!":1,"#Easily create, manage, and distribute rich and engaging product content across partner distribution channels, including e-commerce platforms, marketplaces, social media, and more. Retailers can manage their vendor information with specific taxonomy and workflows to highlight which content is ready for publishing and which needs updating.":1,"#Brands Can:":1,"#Syndigo is the leading provider of product information onboarding, creation, syndication, and analytics, plus custom product information management (PIM) and master data management (MDM)–all on a comprehensive, cloud-native SaaS platform.":1,"#As a proud exhibitor at Groceryshop 2023, we are excited to showcase our latest innovations and industry-leading capabilities.":1,"#Retailers Can:":1,"#Product information onboarding, creation, and syndication":1,"#Groceryshop 2023":1,"#BE.INSIDE - Syndigo":1,"#Firmenname:":1,"#Be.The Future - Das Community-Event Der Extraklasse Am 19. September In Köln!":1,"#Compare live content vs. expected version":1,"#New Feature: Compare with Live":1,"#Is the Product Findable?":1,"#Is the Product Available?":1,"#Will customers engage/buy the product?":1,"#Is the Product Page Live?":1,"#Compare your live content to understand when updates are actually published online":1,"#Identify and prioritize issues impacting overall product sales—through a new calculator that estimates how your conversions can be impacted, such as":1,"#Understand how different product page elements contribute to the overall performance of your products.":1,"#New Feature: Product Impact Analyzer":1,"#More than 50% of shoppers abandon their purchase process if product information is inaccurate or incomplete. Holistic Product Experience Management (PXM) is therefore crucial for success in digital commerce. But how can companies not only improve the quality of their product data while also saving costs?":1,"#Our presentation: Product Experience Management reimagined – Increase efficiency, reduce costs":1,"#Product Data Gaudi – the event for world-class product data management – brings together experts, retailers, and manufacturers to discuss current trends, challenges, and best practices in product data management. In a world where precise and compelling product information determines market success, this event offers a unique platform for exchange and innovative solutions.":1,"#Experience the product data fun of 2025 with Syndigo!":1,"#Incomplete Product Information impacts sales":1,"#New Study: The State of Product Content":1,"#Manually review high-fidelity images":1,"#Discover what your shoppers really want, with the new The State of Product Content from Syndigo. Find out how":1,"#High-performing Product Detail Pages influence your shopper":1,"#Get match percentages of text and images":1,"#Optimizing the Customer Experience boosts conversions":1,"#Visit us at Produktdatengaudi and learn about practical approaches to future-proofing your PXM. We look forward to sharing your experiences!":1,"#Enable sustainable savings":1,"#Optimize processes & reduce error rates":1,"#Improve customer experiences":1,"#In our presentation, we will demonstrate how an optimized data strategy, automation, and the right system architecture:":1,"#Rapid shifts in the competitive landscape, consumer expectations, supply chains, and regulations have made grocery retailers more dependent than ever...":1,"#Meet with Syndigo experts during Product Data Fun 2025":1,"#Date / Time: Day 2, 26 June from 11:30 – 12:30":1,"#Room: MC Room 8":1,"#Register Today and Get a Discounted Price":1,"#Complete the form below and our team will contact you.":1,"#Syndigo helps brands and distributors to emotionally charge and optimize their product presentation. By providing extensive product content, detailed nutritional information or comparisons, and digital media, they enhance the customer experience, conversion rates, and online as well as offline sales. The Syndigo platform allows you to collect, store, manage, and syndicate advanced product information through an intuitive interface. Your content is distributed to connected shops within the Syndigo network.":1,"#Enhanced Content tells engaging product stories that translate into best-in-class shopping experiences and lead to more purchases. On average, our customers see a 90% increase in conversions when shoppers engage with the enhanced content.":1,"#Enhanced Content is defined as extended product information that goes beyond the item’s core data, also known as “Core Content.” It is a supplement to the basic information that enhances the shopping experience and customers’ decision-making process.":1,"#Syndigo is an Enhanced Content provider for Müller. Your product detail page is the heart of the shopping experience and the digital door to customer acquisition and retention as well as increasing sales.":1,"#Optimize Product Content at Cora":1,"#Amazon Featured: Maximizing Success on Prime Day 2023: Strategies for Visibility, Sales, and Buy Box Dominance GDSN Featured: Demystifying GS1 and GDSN: The Jargon Retail [...]":1,"#Eleva tu Anaquel Digital: Desbloquea el Poder de la Analítica de Syndigo":1,"#Retailers rely on Syndigo for vendor onboarding and management, simplifying product intake and strengthening data quality across commerce platforms.":1,"#E-Mail-Adresse:":1,"#Brands leverage Syndigo to distribute their product information to more than 1,750 of the world’s leading retailers and platforms, including Amazon and Walmart. And Syndigo doesn’t just simply send the data. With our close retailer relationships, Syndigo manages the continual changes to content requirements — more than 200 retailer requirement changes per month.":1,"#Access these valuable insights":1,"#Gartner Data & Analytics EMEA":1,"#Ensure employees understand the importance of precise and consistent product information.":1,"#Train Personnel in Data Consistency:":1,"#Proactively address issues before they impact the customer experience or lead to lost sales.":1,"#Involve cross-departmental collaboration with input from marketing, sales, and IT teams.":1,"#Identify and correct inconsistencies to maintain accurate and up-to-date information.":1,"#Conduct Regular Audits of Product Data:":1,"#After implementing a PIM or a PXM system, here are some best practices you can implement to maximize the effectiveness of your solution.":1,"#Depending on your needs and existing capabilities, you need to can decide between implementing a PIM or a PXM for your business: a PIM is ideal for centralizing and standardizing product data, while a PXM excels in creating and delivering personalized, engaging product experiences. Select the one that best aligns with your business goals and customer expectations.":1,"#One of the key differences between PIM and PXM is the feedback loop that PXM provides. Leveraging the power of Digital Shelf Analytics (DSA) enables marketing teams to understand how product content is performing in the market. By analyzing this feedback, marketers can make informed decisions about what changes to make, which can further enhance the shopping experience and drive higher cart conversion rates. This continuous improvement cycle is essential for staying competitive in a rapidly evolving retail landscape.":1,"#After the management stage, content is swiftly disseminated across numerous platforms and to various endpoints, diminishing the time and resources needed for updates and upkeep. This not only minimizes errors and bottlenecks but also guarantees that every customer touchpoint is in sync with the most current and precise data. Regular system audits and updates are indispensable for the sustained consistency and relevance of product information. These measures are pivotal in identifying and rectifying any disparities, thereby upholding the reliability and timeliness of the data.":1,"#PXM takes the optimization of product content a step further. It ensures that the content is not only accurate but also tailored to the specific needs of different users as well as devices and platforms. This is crucial in today’s multi-channel retail environment, where a seamless shopping experience is essential. By optimizing content for various touchpoints, PXM enhances the overall user experience, making it more likely for customers to complete their purchases. This optimization can significantly boost cart conversion rates by providing a frictionless and engaging shopping journey.":1,"#To address the challenges of inconsistent data, many organizations are implementing Product Information Management (PIM) solutions. These systems are essential to ensuring product information is not only accurate but also consistent across all channels. PIM centralizes product information, creating a single source of truth that can be accessed and updated by various departments. This centralization minimizes the risk of discrepancies and ensures that customers receive reliable and consistent product content whether they are browsing on a desktop, a mobile app, or in a physical store.":1,"#Negative Brand Reputation: Over time, repeated issues with product information can tarnish your brand’s reputation, making it harder to attract and retain customers.":1,"#Eroded Customer Trust: Inadequate product information can make customers hesitant to complete purchases, leading to abandoned shopping journeys and a decline in customer loyalty.":1,"#Limited Market Reach: The absence of effective syndication resulting from poor product data can result in inefficient and error-prone syndication, limiting the ability to list products on multiple platforms and reducing sales potential.":1,"#Increased Returns and Support Costs: Inconsistent product descriptions and specifications can cause customer confusion, leading to higher return rates and increased customer support expenses.":1,"#Lower Cart Conversion Rates: Poor product images can lead to fewer items being added to shopping carts, directly impacting immediate sales.":1,"#PXM makes a big difference in elevating your commercial results":1,"#Strategies to Improve Product Data Quality and Consistency":1,"#PIM and PXM give you a big leg up in maintaining data consistency":1,"#London, U.K.":1,"#May 22-24, 2023":1,"#The hidden costs of poor product information can silently but significantly impact your business, from reducing cart conversion rates and increasing return rates to eroding customer trust and damaging your brand reputation. Investing in high-quality product images, consistent content, and a robust PXM system is essential to mitigate these risks.":1,"#Address underutilization by providing additional support or resources to ensure smooth management of product content.":1,"#Analyze system usage metrics to identify areas needing training or process improvements.":1,"#Monitor PXM System Usage:":1,"#Comparing your metrics after implementation to before can give you an accurate sense of how effective your solution is.":1,"#Measuring the Success of Your Product Data Management Efforts":1,"#Cultivate a work environment that values quality and accuracy, fostering a collective dedication to high standards of data.":1,"#Poor product data doesn’t carry vague nebulous costs. There are numerous tangible costs that a business can incur:":1,"#The repercussions of inadequate product information ripple beyond the point of purchase. Discrepant data often leads to a surge in customer inquiries and returns. When products fail to meet expectations, customers are more inclined to seek assistance or initiate a return, straining both operational costs and customer relationships. Addressing these issues is a drain on time and resources, diverting focus from critical business activities.":1,"#Furthermore, inconsistent product data can wreak havoc on the shopping experience. Picture this: a customer eagerly orders a product based on a compelling image, only to be disappointed when the item doesn’t align with the description or appearance they were expecting. This letdown not only sours the individual’s perception but can also erode the trust in your brand. Disillusioned customers are less likely to return and may share their negative experiences, further damaging your brand’s standing.":1,"#Inconsistent product data is more than a minor inconvenience; it can lead to significant losses and customer dissatisfaction. When customers encounter conflicting information about a product, such as varying descriptions or mismatched images, it can create confusion and mistrust. This confusion often results in hesitation during the purchasing process, ultimately reducing cart conversion rates. For example, if a customer finds different details about a product on your website and a third-party marketplace, they may question the reliability of your brand and decide to look elsewhere.":1,"#Measurable hidden costs of poor product data":1,"#Inconsistent product data can be a brand killer":1,"#By ensuring your product information is accurate and comprehensive, you can enhance customer experience, build lasting trust, and drive sustainable growth. Don’t let poor product information hold your business back—take the first step today by evaluating and improving your product data management processes. Contact us to learn more about how we can help you optimize your product information and boost your bottom line.":1,"#July 03, 2024":1,"#A model for this is to submit information through Syndigo, and then out to recipients. For the Healthcare industry Syndigo collects each country’s UDI requirement sets (like GUDID in the US or EUDAMED in Europe), and brings them into our CXH platform. By digesting this data and creating rule sets and attributes, any content in CXH can be compared to UDI requirements.":1,"#Much like consumer goods, hardlines and other verticals, a successful UDI management model in healthcare should ensure the supplier’s data is centralized. This provides for a single product record that can be either updated or added to. Rather than creating a separate storage location for each country’s UDI, manufacturers can ingest data into a single place before distributing to recipients.":1,"#What systems, processes and tools are helping manufacturers satisfy the data needs of both regulators and customers?":1,"#Duplicated effort is a common concern across suppliers. Syndigo’s CXH platform can deliver real efficiencies for clients. And the single product record is strengthened as new UDI standards are added.":1,"#Through our work with Healthcare clients, Syndigo identified three key questions that many are asking:":1,"#Recently, Syndigo hosted a Healthcare UDI webinar to give healthcare industry suppliers a look at how to answer those tough questions, highlight a real-world example of how one supplier improved their UDI submission effectiveness and share some expertise around how to build a better overall content program.":1,"#Different rules in different countries also pose unique challenges to medical device companies. While some of the product information requirements are the same, there is often a good deal of variance.":1,"#With content completeness scoring and other measures suppliers can understand where their products meet specifications and where they need more information. This is an incredible time-saver for suppliers, who can receive feedback and make changes in near real-time.":1,"#There are many challenges that medical device manufacturers face in the healthcare industry. Due to the differing requirements and regulations for Unique Device Identification (UDI) across the world, these suppliers have had to collect and manage a great deal of product information. They often use multiple systems to do so, and as a result, duplicate efforts instead of boosting efficiencies.":1,"#The accuracy and consistency of product data can make or break a business. Inconsistent product descriptions and mismatched product images not only confuse customers but also significantly reduce cart conversion rates and harm the shopping experience. Poor product information can lead to increased customer service inquiries and returns, affecting your brand’s trust and long-term loyalty. Product Experience Management (PXM) can help avoid these hidden costs by centralizing and standardizing your product content and incorporating an effective feedback mechanism to enhance the overall product experience.":1,"#Boost Sales with Shamrock: Collaborate on Product Content":1,"#If you are a current Shamrock vendor and have questions regarding product requests, please see resources below.":1,"#Join our initiative to enhance product imagery and copy. Elevate your brand for better customer engagement. Check GDSN Implementation Guide.":1,"#Gartner-Data-Analytics-Summit":1,"#Shamrock Foods Product Request FAQs":1,"#During our recent Ignite: Experiences virtual event, Whatever it Takes, we had the opportunity to visit with some of our clients in different sectors to share their content management insights from their areas of expertise. We were pleased to have Kaileigh Campbell, eCommerce Manager from The Scotts Miracle Gro Company, share her experiences on what it takes to deliver a great content experience. Here are a few takeaways and insights from this Ignite Breakout Session focused on Hardlines.":1,"#Scotts has found that they can cater to these different types of shoppers by “teaching” more about lawn care – which is facilitated by Enhanced Content. They’re also leveraging “emerging” new markets, including non-traditional gardening retailers like Kohl’s, Zulily, Wayfair, and others. Put together, Scotts Miracle Gro has found its niche in delivering what their customers want in their homes and is able to provide a means to show what can be done to make it their own.":1,"#Future Opportunities":1,"#One challenge a brand like Scotts encounters is how to stay relevant in a vast landscape of competition. It’s a benefit for them to have Enhanced Content for the retail sites that create ‘brand stores’ which are a cleaner brand experience, rather than being in a more general category. For Scotts, “Those lifestyle images help play that role too,” according to Campbell, because showing an image using the product may help trigger a reminder to the shopper how the product is used and what it looks like.":1,"#Staying Relevant":1,"#The content that’s been most impactful for the Scotts brand is fairly consistent, even in a changing environment, according to Campbell. “It’s a constantly evolving landscape,” she said. “The best things my team sees – number one – is having a good product title. It’s not the time to be conversational.”":1,"#The number-two element is also not surprising, but also sometimes overlooked: Having a good, clear main image. “Zoom is a key thing,” noted said Campbell, as many shoppers prefer to look closely at the packaging for the ingredients, rather than scrolling to the product descriptions on the page.":1,"#Scotts Miracle Gro is considered a “best in class” example of how the company integrates their Core and Enhanced Content, including lifestyle images, buying guides, and other content to educate shoppers on how their products tie together as an integrated group of products. Syndigo has found that hardlines suppliers can see as much as a 37% lift in add-to-cart numbers when shoppers engage in Enhanced Content (including product tours and image carousels) in the sector.":1,"#Outside having the basics down, both 360-spin (where available) and product videos were strong performers for Scotts—and impactful for their category. They use ‘how-to’ videos to demonstrate, in an instructional way, how to use the product clearly. This is particularly important for the up and coming new-homeowner demographic, who may have never had to care for a lawn before.":1,"#One continual challenge in terms of both relevancy and brand consistency is maintaining their product naming identity across different recipients. It’s a challenge that Scotts acknowledges takes some work to review and update. Some retailers create their own naming conventions, for example, where others may have character limits or place SKU numbers in titles. It’s a common problem that comes with the territory, and the team at Scotts can monitor and review the listings regularly to ensure accuracy and consistency as best they can…which is why Enhanced Content can help reinforce their information.":1,"#Looking forward, the Scotts team is excited for the growth potential it has with some of their newly acquired brands or branding partners. In addition, they see other opportunities to build on the brand experience, by looking at different demographics (Millennials, Gen Z) and how they are moving into larger homes with smaller outdoor yards – which is different than prior generations.":1,"#By that, Campbell explained, she meant that shoppers don’t want to spend the time wading through a lot of words and creative explanations. Rather, they want to know the item is what they are searching for. And if they can’t figure that out, they will move on to another competitor.":1,"#How to publish your content to IMA as well as its distributor members":1,"#Join us for a compelling webinar featuring Valerie Strong, Manager of Food Safety Quality Assurance, at IMA, and our very own Jason Gunn.":1,"#As IMA continues to work with suppliers to capture accurate and up to date product information, it is important that suppliers be in compliance with GS1’s global standards.":1,"#IMA’s allergen required attributes":1,"#Core requirements needed to curate best-in-class product content":1,"#How to review your scorecard and get tips for achieving 100%":1,"#A completely scalable platform with configurable integrations, flexible data modeling and self-service workflows means that you can build the platform you want while always staying current.":1,"#The best platform is nothing without the best data. Our syndication expertise in Grocery means you start with data quality standards that are fit for industry purpose.":1,"#Enjoy full-service content syndication capabilities, including vendor onboarding, and low-code rich media built directly on your eCommerce site.":1,"#Retailers like you—across grocery, hardlines, electronics, apparel, and other consumer goods—choose Syndigo for their product information management. Syndigo is the first cloud-native solution that is purpose-built to deliver exceptional product experiences across departments, organizations, and with your vendor partners across your commerce platforms.":1,"#Help your users work more effectively with cloud-native technology that lowers your Total Cost of Ownership.":1,"#Data accuracy at the core":1,"#An analytics suite that is built into the platform to ensure the most accurate and up-to-date representation of the state of your data, with prebuilt or customizable displays.":1,"#Seamless integration between PIM and syndication needs":1,"#A vast collection of existing vendor information, customizable workflow templates and complete software development kit means implementation often in weeks, not months or years.":1,"#Brands, especially in the premium and luxury segments, are increasingly prioritizing Direct to Consumer (D2C) models to establish closer customer...":1,"#Access a range of analytics reports and measures to gain valuable insights into product data, consumer e-commerce behavior, and market trends. With real-time data visualization and reporting, Syndigo helps our clients with data-driven decision-making to improve their online performance across product visibility, availability, pricing, and promotions.":1,"#VIEW GUIDE":1,"#WATCH VIDEO":1,"#Next Level Product Presentation – Transgourmet & Syndigo Show You How":1,"#1 Oct":1,"#Learn more about GDSN with Syndigo":1,"#Example 2 – Narrowing down choices based on style preference":1,"#Streamline product data intake and management, improve data quality, and maintain consistency across channels. With Syndigo, businesses can easily manage complex product hierarchies, attributes, and digital assets, ensuring that accurate and up-to-date information is always available to customers.":1,"#First, customers typically go into a store knowing what they need. The ability to quickly locate the product and match it with the correct retail price can be the difference between a seamless transaction and clogging an aisle (with frustration and possible purchase abandonment). Further, image tags/strips have proven to reduce out of stocks and face-overs. Image tags ensure that your layout matches your planogram and the items customers want are in stock and in the correct location, giving the customer a better experience overall.":1,"#Next, with today’s current labor shortage, many chains are running into issues securing professional reset crews to stock their shelves in a timely manner. Utilizing image strips allows a store to utilize existing staff to reset shelves without requiring the expertise or time required to read detailed planogram layouts. Your employees can spend more time taking care of customers rather than managing the supply on shelves. Also, the register operates more effectively because customers will not need to fill the check-out area to verify prices that are not clear on the shelf.":1,"#Plus, in addition to all these benefits listed, many of the costs related to creating image strips and tags can be offset by outsourcing the cost of image strips/tags to vendors. Your customers win, your employees win, and you win, all at no additional cost and minimal effort to you. (Be sure to check with your vendor partners for details on their funding programs for image strips and tags!)":1,"#While you may not have the space to reinvent placement and/or floor layout, you can make small changes that help customers enjoy a safer experience. Review your flow to ensure your shoppers have room to stay distanced, with visible cues, such as policy signage, sanitization stations, etc. to show the ways you are protecting your shoppers’ health.":1,"#COVID isolation has been difficult for most people. The lack of social interaction, as well as staying at home for long periods have added to general stress and the feeling of going “stir crazy”. Even the most introverted of introverts are seeking human interaction.":1,"#1. Make customer safety a primary focus.":1,"#After the last year and a half, the explosion of online shopping has given consumers the expectation of fast responses from online ordering, requiring many to become accustomed to same-day or next-day shipping. Speed has become an expectation. This, combined with a general shopper desire to not be in close proximity of other customers for long periods of time, a quicker check-out experience is paramount.":1,"#Much of this growth can be contributed to safety concerns, as c-stores may not have been as crowded, and had fewer out-of-stocks than the larger format retailers. So, what steps need to be taken to ensure c-stores continue this upward trajectory? Here are a few suggestions, based on Convenience Store News’ Industry Report 2021:":1,"#Despite the challenges presented to businesses in the past year and a half, one somewhat bright spot has been performance in convenience stores. Thanks to recognition of c-stores as an essential business, nationwide they were able to grow sales in edible and non-edible grocery, general merchandise and health and beauty categories.":1,"#All in all, while the restrictions imposed by COVID-19 have been difficult for everyone, c-stores have had some early successes by making it easy for shoppers to find and purchase the items they need. And a good store layout, with shelf edge programs that include images on product strips, have helped to drive more sales in this category.":1,"#3. Provide a faster experience.":1,"#On top of that, there is a continued labor shortage, which means you cannot afford to ignore your employees’ wellbeing as they take care of your customers. Along with the increase in wages, there are small changes, including regular training and physical support when interacting with customers, to help employees feel secure while working with occasionally sensitive or irritable customers.":1,"#2. Make a connection.":1,"#Finally, image strips and tags enable the customer to quickly and easily find the product and price, which enables a smoother transaction that helps to naturally provide a faster and easier shopping experience for your customers.":1,"#One simple change in-store can impact these suggestions together, possibly improving the way your business runs in the future. By replacing the plain black and white retail price/description tags on shelves with a color image shelf strip of the product, retail outlets can improve their speed and quality of shopper visits. How?":1,"#We’re calling on you to help us enhance our product imagery and marketing copy.":1,"#To win the Buy Box, you need to perform strongly in sales and offer competitive prices at the same time. With fierce competition, various factors such as stock status, price, and shopper reviews come into play. That’s why Syndigo’s Buy Box Report becomes your essential aid, providing:":1,"#Track whether your brands are credited as sellers when shoppers purchase/add-to-cart.":1,"#Quickly monitor your Buy Box Won and Lost percentage in real-time.":1,"#Understand the volume activity behind each search term":1,"#Many companies monitor their search performance on Google, but what about Amazon? Nearly 40% of traffic to your product detail page comes from searches on a retailer’s site, and that traffic converts twice as often as searches that come from other referring sources. It is crucial to ensure your products show up on page 1 for relevant search terms.":1,"#However, manually monitoring search results on Amazon can be time-consuming and tedious. Searching for keywords, entering them one by one, and recording rankings in spreadsheets – this takes away from time better spent developing and marketing new products.":1,"#Monitoring Your Product Availability at Amazon":1,"#Show how your products are ranking for the search terms you care about":1,"#Winning the Amazon SEO Race":1,"#After making sure customers can easily search for your products on page 1, the next step would be to secure that buy box.":1,"#With Syndigo’s Out-of-Stock report, you can easily monitor the real-time availability of your products at Amazon and other eCommerce site. This comprehensive tool keeps a close eye on inventory trends and ratios for you. You can easily track the availability of products and ensure you are not losing potential sales due to stock shortages. The OOS report comes with actionable insights as well, you can get real-time alerts of when to replenish inventory, and how to optimize inventory orders… so your products will never fall off Amazon’s shelf, and customers can always search for them with ease.":1,"#The Buy Box refers to the white box to the right of the product image, containing the “Buy Now” and “Add to Cart” buttons. It is one of the top priorities for winning Prime Day since":1,"#Highlight competitors that are ranking for the same search terms":1,"#Track those eCommerce search terms every day":1,"#Securing the Buy Box position.":1,"#Discover search terms of interest":1,"#With the ability to monitor Buy Box status updates, brands can quickly react to changes in the market and adjust their strategies to stay ahead of the competition.":1,"#Defending the Buy Box":1,"#Monitoring search results and achieving page 1 visibility.":1,"#Provide detailed insights into the Buy Box performance for each product, such as who is winning if you’re not and at what price.":1,"#Syndigo eCommerce search rank analysis lets you easily determine whether your products are ranking high for the search terms that matter for your products. With that information in hand, you can take action to identify products that need to be optimized—or let us do the optimization for you.":1,"#Ensuring product availability and discoverability.":1,"#Featured: Maximizing Success on Prime Day 2023: Strategies for Visibility, Sales, and Buy Box Dominance":1,"#Joann Fabrics is a place where one can get lost among the variety of crafting ideas. But online, it often comes down to a shopper needing a particular item. And when it comes to equipment such as die cutting machines, Joann gives its shoppers a way to find the machine type, price range and other features, in a few easy clicks. Once the features are chosen, shoppers can compare among the options in an easy interface.":1,"#Perhaps your product line is one where shoppers do not buy often, but the choice is extremely important. Take bridesmaids dresses, for example. Of the many decisions to be made for the big day, making sure the bride and her party look their best can be a challenge. Given the hundreds of different options at David’s Bridal, making that choice can be daunting. But with the Style Quiz, David’s Bridal helps brides-to-be focus their choices around their own style preferences. The quiz provides options based on type of wedding venue, color groups, style preferences and budget, among other things, and shoppers are then shown a set of items that match their preferences. By focusing the new bride’s attention on an acceptable set of choices – all of which are in their stated preference – it gives them more comfort in making a decision, while supporting the brand of David’s Bridal as one that is helpful.":1,"#A key measure for online marketing is engagement – the way a shopper interacts with the product information and images to make their purchase choices. In many cases, it is beneficial to help shoppers narrow their choices to provide information that is in line with what they are looking for. The paradox of choice shows that good marketers help to make shoppers make their choices simpler. Which helps to drive sales. In a store a good salesperson can help by understanding the shopper’s needs, but online it’s difficult. However, with advanced filtering technology it’s possible to narrow down the optimal product for a shopper’s particular taste and needs. iltering technology it’s possible to narrow down the optimal product for a shopper’s particular taste and needs.":1,"#by Nikhil Bhatia, SVP, Product In today’s real-time economy, staying competitive means keeping up with the latest trends, and keeping close to...":1,"#Capture Core Content: Create, collect, audit enrich and manage your product label information to optimize your eCommerce experience, in-store merchandising and supply chain and logistics data":1,"#24 Oct":1,"#Enhanced data accuracy: Centralizing product data has reduced errors and inconsistencies and offers more flexibility with the type of enhanced content they use.":1,"#The world of frozen consumer packaged foods is competitive and complex. Aviko partnered with Syndigo to increase the speed of product information updates to the market and reduce complex manual submission processes of data to its wholesale partner — Transgourmet. By integrating Syndigo with its internal product content databases they achieved many positive results, including:":1,"#How GDSN Works | Syndigo":1,"#With all the products being launched every year – more than 30,000 annually, according to Nielsen – it is hard to keep track of all the brand names, line extensions, item descriptions, label information and the other content that goes with it. Supplier brands and retail outlets need to identify, measure and track these items with a unique code identifier. For consumer goods, this is the Global Trade Item Number (GTIN). In North America, the U.P.C. bar code represents the GTIN.":1,"#If you don’t have a company prefix, you can apply for one through GS1, the coding standards body (for more information on GS1 or how to apply, please visit https://syndigo.com/gs1-cip/). This number is the manufacturer ID portion on GTINs and barcodes. In addition to the company prefix, you will need to create a unique product number for each item you want to sell. Since this number can’t be used for multiple products, or transferred from one product to another, it’s important to plan ahead with your numbering.":1,"#Considering many of the big takeaways that have been shared around the NRF’s Big Show, it’s clear that as an industry, retailers more than ever...":1,"#Product information management (PIM) plays a crucial role in ensuring that businesses can provide customers with accurate and up-to-date product...":1,"#Product data is critical for retail performance, influencing sales, logistics, operations, marketing and more. The more complete and comprehensive it...":1,"#In the marketplace of today and the future, it will be critical to integrate content at the product, store and online level to ensure a seamless shopper experience.":1,"#It is clear that the importance of digital content is a requirement for any supplier or retailer looking to stay competitive as a viable option for today’s shopper. Integrating product content online and offline requires collaboration between departments and with content providers such as Syndigo.":1,"#Among top performers by customer journey, U.S. grocers are in the lead according to the Winsight report, including Target for research and discovery.":1,"#At Syndigo, we enable Target to provide a single source of truth to their shoppers through our product content management platform. Through CXH, suppliers can publish complete, templated core and rich product content on Target.com to drive sales. Syndigo can help:":1,"#Syndigo: Right Data. Right Now.":1,"#Target Hits Bullseye And Makes Innovative Moves":1,"#Aside from major store facelifts, their latest retail innovation comes in the form of a mega partnership with Disney. Not only will Target host Disney stores and create focused Disney sections on their websites, a new Target store will open at the Disney World entrance. This is an interesting example of how Target has expertly researched their target market (no pun intended!) to capitalize on a unique retail experience and exploit Toys R’ Us demise.":1,"#Target’s CEO, Brian Cornell, also was named 2019’s CEO of the year by CNN. Cornell stated their blueprint for success includes investing in the business while “staying true” to their guests and core purpose. This included putting stores at the center of their guest experience by remodeling and opening new stores, including re-making stores as fulfillment hubs for eCommerce.":1,"#Neutrogena has taken a similar approach, with a focus on skin tone for their product line. Their Shade Finder Quiz helps shoppers find the applications that will be the best match to their skin tone as well as the occasion they intend to use the products for. Again, using the Product Finder application, Neutrogena was able to help shoppers build a set of products to help them accomplish their beauty goals, in an engaging and interactive way.":1,"#Example 1 – Choosing a product to meet a specific need":1,"#We know that enhanced content is driving sales… So how can enhanced content technologies help bring shoppers even closer in a virtual shopping environment? And although shoppers right now are becoming more comfortable with shopping from a remote location, there is always the challenge of convincing them to complete the purchase online.":1,"#Using decision-driven applications online can help to recreate the engagement and interaction of an in-person visit and purchase of products. These above examples show how a little creativity and understanding of the shopper experience can help drive greater online sales for products that are typically challenging to sell without hands-on interaction from a shopper.":1,"#Example 3 – Selecting items for a particular application":1,"#The consumer products company 3M is another great example. Given the broad and vast products they produce (easily more than 50,000), it can be a challenge to support the brand while grouping certain products around a shopper need. Take the Futuro™ line of braces, sold at many retail outlets. 3M uses Product Selectors to help shoppers narrow down their choices by ailment and body part. This example is particularly interesting, in that 3M also created an “IRL” version of Product Selectors – in store, to help shoppers narrow down their choices when shopping the physical location.":1,"#With exciting new skin care brands like Versed, it’s important to show how your brand can be used for particular skin types and uses. A Product Selector application here can highlight a shopper’s main concerns, such as oily skin or sensitivity, in addition to the type of daily regimen they use. Answers to these questions help build a skin care profile to direct shoppers to the products they will find most useful.":1,"#Product Selectors are one such capability. By building a selection path for shoppers through a series of questions and choices, a marketer can help shoppers get to the product they are searching for, more quickly. Here are some “real-world” examples of how Product Selectors can bring the shopper closer to the store experience and keep them engaged to drive more online sales.":1,"#They have achieved impressive results in several areas, including:":1,"#Syndigo’s platform powers modern commerce by enabling the continual flow of data and content throughout the entire commerce ecosystem with an end-to-end solution for MDM, PIM, PXM, Syndication, and Digital Shelf Analytics.":1,"#With these adjustments and adaptations, Aviko has a new efficient way to streamline the management of its Enhanced Content, with the added benefits of improved accuracy based on the latest Transgourmet data requirements and the ability to easily scale for new business growth.":1,"#Meeting partner needs: Faster product content updates have improved Aviko’s relationship and standing with its largest partner.":1,"#Deeper understanding of data: Aviko has a better understanding of the requirements of retailers and the product preferences of its customers through more intensive analysis of their master data.":1,"#Increased creative flexibility: The wide range of Enhanced Content widget options in the Syndication solution enables Aviko to easily provide a variety of engaging product content.":1,"#With Syndigo’s Syndication solution, Aviko has a streamlined API connection and values the automatic data synchronization capability. This integration significantly simplifies their cross-channel product content management, reducing the time and effort required to maintain up-to-date information.":1,"#Product Content Management Transformation":1,"#Aviko needed a syndication solution to help centralize and streamline its product data for one of its largest sales wholesale partners, Transgourmet. Seamless integration with their existing systems for accuracy and operational efficiency was essential, as well as the need for more automation to optimize their product data management processes. Manually updating product content for each channel by different teams was labor-intensive and error prone. Additionally, product content was scattered across different systems in different formats and languages.":1,"#The First Priority: Unify Product Data":1,"#Aviko is set up to quickly and easily syndicate their Enhanced Content for accurate, detailed, and structured product information for faster time to market.":1},"version":33636}]