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Learn directly from flaconi and explore additional real-world best practices you can apply immediately.":1,"#Hands-On Insights into Product Data":1,"#Optional: Join us for a dinner on the evening of May 6":1,"#<strong ljsid-0=\"\">Höherer Conversion & weniger Retouren</strong> Better product presentation builds customer trust.":1,"#<strong ljsid-0=\"\">Mehr Sichtbarkeit auf Marktplätzen & in KI-Systemen</strong> Consistent, structured data is surfaced more effectively—boosting your presence.":1,"#<strong ljsid-0=\"\">Schnellerer Time-to-Market</strong> Stay ahead of competitors with automated, reliable workflows.":1,"#Syndigo Connect at Flaconi":1,"#Please click below to connect to your copy of the <strong ljsid-1=\"\">“Joint Study by ECC Köln and 1WorldSync by Syndigo: CLICK & BUY VS. BRICK & BUY”</strong> Report now.<a ljsid-3=\"\"></a><a ljsid-4=\"\"></a><a ljsid-5=\"\"></a><a ljsid-6=\"\"></a>":1,"#Joint Study by ECC Köln and 1WorldSync by Syndigo: CLICK & BUY VS. BRICK & BUY - Syndigo":1,"#Optional get-together dinner on May 6, 2026":1,"#For more than 50 years, OBI GmbH & Co. Deutschland KG<strong ljsid-1=\"\"> </strong>(OBI) has been an iconic part of the international “Do it Yourself” (DIY) landscape, helping customers create a more beautiful home. As a friendly, family-oriented retailer, they support home improvement projects ranging from garden design and bathroom planning to repairs, tool selection, and year-round flowering plants. They operate in 644 locations (with 348 stores in Germany) and employ 40,000 people across 10 countries. The company generated €8.2 billion in revenue in 2024 (€4.2 billion from Germany) and enjoys 93% brand recognition in Germany.":1,"#<strong ljsid-0=\"\">Clarity instead of guesswork</strong> You know where you stand, what’s not working, and what needs attention first.":1,"#Paris Expo – Porte de Versailles – Hall 4 |":1,"#<strong ljsid-0=\"\">Faster time-to-market</strong> Stay ahead of competitors with automated, reliable workflows.":1,"#<strong ljsid-0=\"\">Higher conversion & fewer returns</strong> Better product presentation builds customer trust.":1,"#<strong ljsid-0=\"\">Less effort in content and data maintenance</strong> Clean processes and fewer manual loops save time and energy.":1,"#<strong ljsid-0=\"\">Greater visibility on marketplaces & in AI systems</strong> Consistent, structured data is surfaced more effectively—boosting your presence.":1,"#Our goal is to streamline and accelerate our product information management processes by implementing Syndigo PIM – supported by the proven and long-term expertise of Advellence as a reliable Syndigo implementation partner.":1,"#Our partner expansion requires us to manage significantly more SKUs in the product catalog. With Syndigo PIM, we can create a centralized, customer-oriented product catalogthat seamlessly consolidates data from a variety of sources.":1,"#Una interfaz web para lograr que sus productos destaquen":1,"#Download the study now.":1,"#Because the era of simple PIM is over — welcome to AI-driven, end-to-end Product Experience Management with Syndigo.":1,"#Book a meeting / demo with one of our experts…":1,"#Boost conversion with authentic user reviews":1,"#Create richer, trusted product content":1,"#Visit our booth to experience live demos of our most innovative solutions and engage with our experts on how Syndigo can help you:":1,"#The era of simple PIM is over. Product Experience Management (PXM) now integrates User Generated Content (UGC) as a central element of the shopping experience. With the acquisition of 1WorldSync, Syndigo combines the power of PIM and PowerReviews to enable brands and retailers to create rich, reliable, and engaging product experiences. Discover how leaders such as L’Oréal, Skechers, and Samsung are using PIM + UGC to build trust, boost conversion, and increase average order value.":1,"#PXM & UGC: Transforming product data and customer reviews into e-commerce growth":1,"#JOIN THE CONFERENCE":1,"#Join the Syndigo France team and discover how AI-powered Product Experience Management (PXM) is reshaping the future retail. Our PX Cloud platform uniquely unites PIM, MDM, Syndication, and UGC (PowerReviews) to deliver end-to-end product data excellence – from creation to syndication, from brand to shelf.":1,"#Reinvent Product Experiences with AI at Tech for Retail 2025":1,"#To succeed across different countries, OBI focuses on clear, linguistically precise communication tailored to the local needs and expectations of its customers. They always use local languages across the 10 countries they do business in. There’s a strong emphasis on German, but it’s very diverse. In Switzerland, for example, they also offer product pages in French and Italian.":1,"#As shopper expectations evolve, organizations must manage product information and digital assets to go beyond traditional product data management and focus on delivering exceptional product experiences.":1,"#Organizations today are rapidly adopting Product Information Management (PIM) solutions to keep up with consumer demand, the complexity of managing data across the supply chain, and eCommerce data distribution.":1,"#Learn More About Syndigo’s Solutions For Product Information, Master Data, ECommerce Content Syndication, And Digital Shelf Analytics.":1,"#Learn more about Syndigo’s solutions for product information, master data, eCommerce content syndication, and digital shelf analytics.":1,"#Direct access to the expertise that already powers leaders like L’Oréal, Skechers, and Samsung.":1,"#Actionable insights to accelerate your omnichannel growth.":1,"#A clear vision of how AI and connected data are transforming digital commerce.":1,"#What you will take away:":1,"#Our 30-minute conference: PXM & UGC: Transforming product data and customer reviews into e-commerce growth (time and room to be confirmed)":1,"#Immersive live demos of our PX Cloud platform – uniting PIM, MDM; Syndication, and UGC (PowerReviews)":1,"#At Tech for Retail 2025, the Syndigo booth will be an innovation hub, where AI, data mastery, and customer voice converge to redefine how brands and retailers manage, enrich, and syndicate product content.":1,"#Because we don’t just follow retail trends: we shape the future of product experience.":1,"#Visit us at Booth No: B129":1,"#Easily create, manage, and distribute rich and engaging product content across partner distribution channels, including e-commerce platforms, marketplaces, social media, and more. Retailers can manage their vendor information with specific taxonomy and workflows to highlight which content is ready for publishing and which needs updating.":1,"#Brands Can:":1,"#Syndigo is the leading provider of product information onboarding, creation, syndication, and analytics, plus custom product information management (PIM) and master data management (MDM)–all on a comprehensive, cloud-native SaaS platform.":1,"#Retailers Can:":1,"#OBI plans to continue reviewing the best ways to manage their product information and explore opportunities to optimize master data management and syndication for a more unified approach to their data management. In the meantime, they remain focused on shaping the future of DIY retail while solidifying their position as Europe’s first port of call for home and garden products.":1,"#Building One DIY Data Home":1,"#Additional phases are still being defined, but they’ll focus on continuous improvement, automation, and the kind of iterative, inspect-and-adapt cycles they need to build intelligent enrichment workflows. They’ll also look at how they want to handle onboarding in the future, as well as how they manage lifecycle and time-to-market data — important processes when working with hybrid models that span partnering, retail, and wholesale.":1,"#Phase two will focus on optimizing the processes of their content managers and data managers by leveraging Syndigo PIM features. Their goals are increased efficiency, better data quality, improved compliance handling, and gaining more control and insight into their product assortment and data.":1,"#OBI’s journey will stretch over several years. They’re starting now with phase one, which is focused on laying the foundation for a unified product catalog that consolidates their different business models: retail, wholesale, and partnering. This includes creating integrated international views for their global catalog and rolling out supporting processes across their country locations.":1,"#Step by Step: How OBI Builds Its Future PIM Framework":1,"#With Syndigo’s PIM as the foundation, OBI gains the ability to centralize and govern all product information, including sustainability data, across categories and markets. Syndigo’s platform supports transparency and traceability of sustainability attributes, helping OBI to align with evolving ESG requirements while building consumer trust through reliable, data-driven communication.":1,"#At the same time, sustainability is a growing concern. More and more consumers actively seek out environmental and ethical product details. As a result, sustainability compliance is a rising priority for OBI. They need to be able to measure, structure and report sustainability-related data in a way that enables action and continuous improvement.":1,"#As the regulatory landscape becomes more complex, many of these compliance requirements are absolutely necessary and product-data relevant. Having confidence that their data is compliant offers reassurance — and a competitive advantage.":1,"#Meeting compliance requirements is a priority, followed by product information completeness and accuracy for the customer to make informed decisions and product comparisons for high customer satisfaction. They want to leverage this trusted product information to use in their product data in campaigns.":1,"#Navigating Compliance and Sustainability Data Requirements":1,"#Together with Syndigo and Advellence—an experienced implementation partner—OBI is building a future-proof, scalable, and flexible IT architecture. This forms a solid foundation for sustainable digital transformation and successful expansion both domestically and internationally.":1,"#This approach not only guarantees data accuracy but also maximizes growth potential for both brick-and-mortar stores and digital marketplaces. With this solution, OBI can quickly respond to market changes, improve customer experience, and free up resources for innovation and strategic growth.":1,"#By deepening collaboration with their product partners, OBI is not only expanding its assortment but also ensuring high-quality, localized product information. The new Syndigo PIM system plays a central role in this effort: it enables the definition and enforcement of quality standards across different levels and supports the seamless integration of partner data into the central system, where they take over maintenance and control.":1,"#How OBI Expands Its DIY Product Partner Network":1,"#Managing this complexity requires a robust, flexible, and centralized solution that can handle diverse data sources, support different distribution models, and ensure consistency across all channels and countries.":1,"#Their customer-facing product data — the products they want to present — goes into the OBI product catalog. The catalog doesn’t distinguish between retail and partner products; it shows everything OBI can sell. Then there are differentiations in the distribution: some products are only available online, others only in stores and some assortments are specific to certain countries. They also have hybrid models for both physical and digital channels.":1,"#Another major challenge the OBI team needed to manage was the complexity of their product catalog.":1,"#Building a Unified Catalog: OBI’s Blueprint for Growth":1,"#When it comes to product data, the DIY retailer makes sure the local language pages don’t appear as if there’s a central German administration behind them. Depending on the country, the setup is more centralized or more decentralized. But for product data — what customers use to make purchasing decisions — they ensure that it is linguistically accurate.":1,"#The review process included two stages. It began with a demo involving the future users of the system, giving them a chance to experience it firsthand. This was followed by a technical review to see how well the solution could be integrated into the existing infrastructure, how it performed overall, and whether it met the company’s long-term requirements for scalability and future readiness.":1,"#The Syndigo PIM Selection Process":1,"#Providing a better customer experience through improved product data.":1,"#Reducing manual tasks with automation to increase efficiency and speed throughout the entire product information management process.":1,"#Maintaining data quality consistency while scaling their product portfolio and product assortment.":1,"#Establishing efficient workflows and data quality consistency.":1,"#Their priorities for a new PIM included:":1,"#Building Understanding: How OBI Localizes at Scale":1,"#This is where their internal processes sometimes lag—the team first has to enrich product data. Their goal is to be more market-driven, more reactive, and move faster to act as needed, when needed, because new trends emerge constantly.":1,"#From a process standpoint, certain product categories require specific steps completed at specific times. For example, if there’s a new trend in the market, such as acoustic panels, the OBI team wants to be able to react quickly. If they still needed to enhance product data before listing, posting of the new product would be delayed, and a competitor that already has optimized data will surpass them with SEO and campaigns for faster visibility.":1,"#OBI’s needs grew beyond the capabilities of its in-house built Product Information Management (PIM) solution. The existing solution increasingly reached its limits: manual processes caused inefficiencies, long processing times delayed time-to-market, inconsistent product data affected quality, and country-specific requirements made it difficult to ensure compliance with internal and external standards. The DIY retailer wanted a more comprehensive, automated, and flexible PIM to improve product data accuracy and reliably manage a growing catalog of product information data across multiple countries.":1,"#In today’s fast-paced market, having efficient and well-coordinated processes is essential to respond quickly to emerging trends and changes. At OBI, staying ahead in a competitive retail environment means ensuring that product data processes are perfectly timed and highly efficient.":1,"#Building Momentum: OBI’s DIY Guide to Faster Market Entry":1,"#Addressing workflow topics and workflow automation.":1,"#Ensuring the system is flexible enough for further development according to market requirements.":1,"#Getting classification updates faster so they could revise the product data structure model and classification in the first implementation stage.":1,"#Making their processes more efficient.":1,"#During the review, the team identified several key improvement areas to enhance their operations and adaptability. They focused on:":1,"#Building Better Data: How OBI Streamlines Product Information Management":1,"#Connecting your content intelligently strengthens customer loyalty—and boosts sales.":1,"#More than 50% of shoppers abandon their purchase process if product information is inaccurate or incomplete. Holistic Product Experience Management (PXM) is therefore crucial for success in digital commerce. But how can companies not only improve the quality of their product data while also saving costs?":1,"#Our presentation: Product Experience Management reimagined – Increase efficiency, reduce costs":1,"#Product Data Gaudi – the event for world-class product data management – brings together experts, retailers, and manufacturers to discuss current trends, challenges, and best practices in product data management. In a world where precise and compelling product information determines market success, this event offers a unique platform for exchange and innovative solutions.":1,"#Experience the product data fun of 2025 with Syndigo!":1,"#Below are a few charts, links, and descriptions to help you keep up on the business implications and potential solutions to help you gain as insights to make informed decisions for your business. We hope you find this information helpful. As always, please reach out to you Syndigo account professional if you have any questions.":1,"#The adjectives to describe the outbreak of coronavirus (COVID-19) and its impact on the world, business and consumer economy have been powerful : “Alarming.” “Unsettling.” “Unprecedented.” For businesses that make consumer products in particular, monitoring the COVID-19 outbreak has become a high-risk proposition. With the uncertainties around how long the virus will continue, it becomes a challenge to plan for the longer term. On the other hand, it is times like these where consumers can attach loyalty to the brands that serve them well.":1,"#Like you, here at Syndigo we have been monitoring the online activity of eCommerce sites as well as the industry at large. We’ve compiled some information from across thought leaders and our own information to help to build a more complete picture on what is happening in the marketplace.":1,"#Information to Help You Manage Your Business Today and for the Future":1,"#Incomplete Product Information impacts sales":1,"#Discover what your shoppers really want, with the new The State of Product Content from Syndigo. Find out how":1,"#High-performing Product Detail Pages influence your shopper":1,"#Optimizing the Customer Experience boosts conversions":1,"#Visit us at Produktdatengaudi and learn about practical approaches to future-proofing your PXM. We look forward to sharing your experiences!":1,"#Enable sustainable savings":1,"#Optimize processes & reduce error rates":1,"#Improve customer experiences":1,"#In our presentation, we will demonstrate how an optimized data strategy, automation, and the right system architecture:":1,"#CivicScience report how COVID-19 influences grocery eCommerce":1,"#GLOBAL CHANGES IN ECOMMERCE USAGE":1,"#SYNDIGO INSIGHTS ON SHOPPER BEHAVIOR AND CONTENT OPTIMIZATION":1,"#Valassis Communications consumer study on behavior change after the outbreak":1,"#There are many challenges to distributing product information.":1,"#How does it save time or money in preparation or output?":1,"#What does it look like out of the box?":1,"#What does it look like in the case box?":1,"#What does it look like in use?":1,"#In addition to knowing about the product they’re purchasing (and what to expect it to look like), foodservice chefs and DSRs also need to know what’s going to show up at the back door, how it can be stored, and what can be done with it. After all, different brands of food items essentially look the same; if a close up shot is all that is presented, it does not give the distributor the ability to understand how the product can be delivered, stored, or prepped.":1,"#What does your product do / what is it for?":1,"#What are the important features?":1,"#Here’s an example for a pre-made egg product that’s popular in foodservice":1,"#For great foodservice content, ensure you have answered these four questions:":1,"#Over the last decade (and certainly in the last year), the world of content production has changed drastically. More and more, suppliers have moved from haphazardly collecting images and marketing content to satisfy the basic demands of distributors, to delivering a greater level of descriptions, identifiers and yes, also photos. As technology expands and food outlets shrink, it is important to deliver the type of content that can engage consumers, but also helps generate trust with distributors through completeness and accuracy. While simply providing something may have satisfied compliance needs in the past, those times are long gone. Here are couple of things to think about.":1,"#Here’s an example, with a single, simple item… Tortilla chips!":1,"#The right images are critical – and one is not enough!":1,"#This kind of background information is extremely helpful for busy chef/DSRs who are looking to build out their menus at a high volume.":1,"#Consider who you are not selling to (hint: Not the end consumer!)":1,"#What does it look like raw out of the packaging?":1,"#How is it different than a competing item?":1,"#As a brand owner, it’s important to include engaging imagery around your items… Glamour shots of your product being enjoyed by a family at a dining room table, for example, or the latest video ad. This is essential today when selling to the end consumer, but in foodservice, a Chef and Distributor Sales Rep (DSR) have additional, specific information they need to know.":1,"#We know that mobile search by shoppers has exploded in the past year. And nearly all major foodservice operators are buying products online. And even if your organization has strong imagery to drive online consumer sales, it’s equally important to ensure you have the digital assets to meet your distributor partners’ needs as well. So, what’s online is what your consumer will see, and whatever your product looks like in the distributor’s system is what distributors will see. As a supplier, it’s important to ask yourself… what do my products look like to my buyer…and am I providing the right information? Are my images helping or hurting my sales?":1,"#Mobile is crucial to their digital strategy.":1,"#Engaging Consumers Everywhere":1,"#What’s the new normal for commerce? And what can you do to thrive in 2021 and beyond?":1,"#In light of the pandemic and consumers spending more time shopping on their phones, mobile retail commerce grew 31.5% in 2020 and is expected to increase by another 28.8% this year <em ljsid-1=\"\">(ROI Revolution)</em>.":1,"#Here are a few findings and practical steps you can take today to future-proof your business.":1,"#Recently we had the pleasure of surveying several of our clients who shared some valuable insights around eCommerce trends shaping retail and eCommerce.":1,"#Source: AMVO, 2022":1,"#Joint Study by ECC Köln and 1WorldSync by Syndigo: CLICK & BUY VS. BRICK & BUY":1,"#Why Product Strategy is Your Best Investment in Uncertain Times":1,"#<strong ljsid-0=\"\">Target audience:</strong> Manufacturers and wholesalers of technical products in sectors such as electrical engineering, building materials, HVAC & plumbing, shipbuilding.":1,"#CASE STUDIES":1,"#Witnessing the evolution of eCommerce":1,"#4. Consumers will spend… if they can":1,"#Overall, 2021 should bring some regularity in shopper behavior, if not consistency or ‘normalcy’. Many have grown used to the changes in the ability to shop or gather publicly. And no matter when the pandemic finally subsides, brands and retailers have seen how to alter their capabilities in order to sell to shoppers.":1,"#Beyond panic buying, retail outlets had more to contend with, including new rules and regulations around social distancing, mask policies, barrier shields and store capacity limits. For a business sector built around efficiency and consistency, it forced many to think differently and act quickly, especially in CPG. In the early months, these essential businesses were beneficiaries of the early stocking behavior; <em ljsid-1=\"\">Supermarket News</em> noted <a ljsid-3=\"\">a 10% annual increase in Center Store sales</a>, driven by this early push.":1,"#That’s a question many of us ask, and the coming holidays and end of year are full of articles looking to predict what’s next.":1,"#This aligns with <a ljsid-1=\"\">Syndigo’s own research</a> that highlighted how suppliers and retailers both recognize the growing importance of digital commerce, with 74% trying to recreate in-store shopping experiences online. A separate analysis of online shopper data showed as much as 400% increases in visitors engaging with Enhanced Content during 2020.":1,"#Here is our take on the growing list of “2021 predictions”:":1,"#3. eCommerce will continue to gain ground":1,"#As eCommerce continues to grow, the “last mile” connection will be an interesting one. Perhaps 2021 will be the year of the drone… or the delivery bot.":1,"#Back in March, as the global reality of the COVID-19 pandemic set in, consumers reacted perhaps predictably: Realizing they may be sequestered for long periods (or faced with employment realities that could reduce their income), they began to stock up. Paper products – toilet paper, paper towels, tissues, diapers – were in the headlines along with cleaners, sanitizers, and thermometers as well as games, electronics and other things to stay occupied. A supply chain built on ‘just in time’ replenishment was not prepared for a demand surge within a short period of time.":1,"#However, in anticipation of the coming winter months, supply chains (and retailers) have been preparing ahead of time by stocking up. This also has led to some re-evaluating of how supply chains can operate to be not just more efficient, but also how to adapt more quickly as well. Utilizing larger storage areas and sourcing items locally (rather than globally) where possible, are two examples. This works very well with non-perishable or shelf-stable items and so the retailers and their distributors that can handle larger quantities and buy in advance will be more ready.":1,"#What’s in store for the future?":1,"#With many shoppers required to stay home (or wanting to avoid crowded areas), eCommerce exploded in 2020. Amazon charted incredible growth, grocery retailers beefed up their online capabilities to support delivery or click & collect, and many third parties filled in to execute the “final mile”. US holiday sales are predicted to grow by more than 35% according to eMarketer, to offset reductions in store. All told, eCommerce may grow as much as 18% in 2020, on top of a 15% gain in 2019.":1,"#It is now the norm, rather than the exception, for brands and retailers to have an eCommerce presence. In the past, being on the web for branding and browsing might suffice; today without that “add to cart” button, brands and retailers both lose out.":1,"#2. Retail outlets will be more flexible":1,"#The pandemic has brought many issues to light in the US – supply chain challenges, business sustainability and agreement on appropriate levels of sequestering. One human issue in the US One human issue in the US is the differing capability of consumers to continue their ways of life in the current environment. Forrester’s <em ljsid-1=\"\">Predictions 2021: Consumer</em> sees consumers being divided between fear and desire – for those with means, there is pent up demand, but those who have been financially or physically impacted will be much more hesitant to spend.":1,"#In eight short (or perhaps long) months, we have seen significant change in the US and the world. Words and phrases like “unprecedented”, “updated” and “new normal” are now commonplace (we’ll avoid them here). What we do know, is to expect and plan for the unexpected, now more than ever. Retailers and brands have had to pivot quickly to continue their business processes.":1,"#1. Supply chains will be more ready":1,"#Would you like to learn more?":1,"#By including these images, it is easy for a chef/DSR to understand what they will receive in back of house, the inner packs, as well as label information, the loose item and final product shots. By enabling this level of detail, suppliers can help their own cause by delivering the full transparency needed for foodservice industry.":1,"#If you would like to learn more about how Syndigo’s content programs are specifically designed for Foodservice distributors and suppliers, visit our Foodservice page.":1,"#Data Quality Converts Browsers Into Buyers":1,"#Disparities between ecomm, space management, advertising, and other needs can lead to damaging consumer experiences":1,"#It automatically adapts to different display sizes and provides pre-determined imagery based on the screen size and layout. With personalized assets for device size, your content won’t go unnoticed or get distorted.":1,"#Having good data quality is challenging for many reasons:":1,"#Poor information, whether it’s out of date, incomplete, or just wrong, can cause negative impacts to ripple throughout a system. Without quality data at the beginning, it is extremely time consuming and costly to manage later in the business process.":1,"#With mobile devices continuing to grow as a primary browsing device, it’s no longer enough to have a static website design that only looks good on a computer screen. Not to mention: you must also consider tablets, laptops with secondary screens, and different smartphone models when coming up with a design.":1,"#Product Content requirements change quickly and often":1,"#Device Targeting gives you the ability to host multiple assets that convey the same message, tailored to the consumer’s browsing device. This complimentary feature is an adaptive design technique that works for any in-line content such as feature sets and image widgets.":1,"#Many struggle with inconsistent quality in their product data.":1,"#1. Collaboration":1,"#Syndigo GEO":1,"#In 2025, we’re adding our expertise: how product data, when well managed and disseminated, becomes a direct driver of growth and loyalty.":1,"#Each year, the show brings together over 415 exhibitors, over 13,000 visitors, 200 conferences, and 90 startups with one mission: to shape the retail of tomorrow.":1,"#Tech for Retail – The Event":1,"#Why meet us?":1,"#As a partner of this event, we look forward to meeting you in Düsseldorf!":1,"#Take this opportunity to connect with industry experts, explore innovative solutions, and expand your network.":1,"#<strong ljsid-0=\"\">Digital Twin</strong> – The future of product data management":1,"#<strong ljsid-0=\"\">Data Journey</strong> – From initial product design to omnichannel utilization":1,"#<strong ljsid-0=\"\">Choosing the Right PIM Software</strong> – Finding the optimal solution for your business":1,"#<strong ljsid-0=\"\">Successful Supplier Onboarding</strong> – Seamless integration of product data into existing systems":1,"#<strong ljsid-0=\"\">Digital Product Passport (DPP)</strong> – Transparency and sustainability across the value chain":1,"#This Year’s Key Topics Include:":1,"#Join industry experts, businesses, and thought leaders at <strong ljsid-1=\"\">PROKOM Data Days 2025</strong> to explore the latest trends and innovations in product data management.":1,"#Meet with Syndigo experts during <strong ljsid-1=\"\">Product Data Fun 2025</strong>":1,"#2. Meeting Customer Expectations – Accuracy is Non-Negotiable":1,"#<strong ljsid-0=\"\">Specifications:</strong> Don’t miss the details, dimensions, materials, and care instructions matter.":1,"#<strong ljsid-0=\"\">Visual Assets: </strong>High-quality images and videos provide a virtual touch-and-feel experience. Showcase your product from every angle and provide that in-store feeling.":1,"#<strong ljsid-0=\"\">Rich Descriptions:</strong> Elevate your product detail pages (PDPs) with engaging descriptions. Paint a vivid picture of what the consumer will find.":1,"#Actionable Steps":1,"#How can brands reduce this costly churn without sacrificing satisfaction? One answer lies in comprehensive product information. When consumers find accurate, detailed content – whether it’s sizing charts, ingredient lists, or usage instructions – they make informed decisions. Fewer surprises mean fewer returns.":1,"#Returns are a double-edged sword. While they are an integral part of e-commerce customer satisfaction, excessive returns hurt the bottom line.":1,"#<strong ljsid-0=\"\">Personalization: </strong>Tailor recommendations based on browsing history and preferences.":1,"#<strong ljsid-0=\"\">Interactive Elements: </strong>Quizzes, how-to guides, and FAQs keep shoppers engaged.":1,"#<strong ljsid-0=\"\">Storytelling: </strong>Go beyond features. Share product stories, use cases, and benefits.":1,"#Engage consumers at every step, make them feel confident about their choices.":1,"#Picture this: A shopper adds your item to their cart, hovers over the checkout button, and then, out of the blue, they just vanish. Abandoned carts plague e-commerce. Often, it’s due to lackluster product content.":1,"#4. Engaging and Informative Product Content – The Cart Abandonment Solution":1,"#<strong ljsid-0=\"\">Localized Adaptation: </strong>Tailor content to regional nuances without compromising core brand values.":1,"#<strong ljsid-0=\"\">Cross-Channel Alignment: </strong>Ensure your brand story remains intact across platforms.":1,"#1. Cutting Down Returns – The Power of Product Information":1,"#<strong ljsid-0=\"\">Brand Guidelines:</strong> Establish clear guidelines for tone, imagery, and messaging not just for your marketing and communications but for your product content as well.":1,"#Actionable Steps:":1,"#Whether a shopper encounters your brand on Amazon, Walmart or other marketplaces, consistency should be prioritized. A unified voice, visual style, and messaging create a seamless brand experience.":1,"#Consumers navigate a maze of e-commerce sites, each with its own flavor. But even across different online environments, it’s important for a brand to preserve a consistent identity.":1,"#3. Consistent Brand Representation – Across Sites and Beyond":1,"#<strong ljsid-0=\"\">Transparency: </strong>Be honest about product limitations to manage expectations proactively.":1,"#<strong ljsid-0=\"\">User-Generated Content:</strong> Leverage reviews and ratings; authentic feedback builds credibility.":1,"#<strong ljsid-0=\"\">Real-Time Updates:</strong> Regularly review and update product details, compare your PIM data to your product content across different sites constantly to avoid outdated content. Leverage innovations like <a ljsid-2=\"\">Syndigo’s Compare with Live</a> to leverage real-time visibility through various platforms to compare your PIM data to live data side-by-side.":1,"#Brands must deliver on promises. Accurate product information isn’t optional – it’s fundamental.":1,"#Imagine a shopper eagerly awaiting their order delivery, only to receive something that doesn’t match the online description. Disappointment sets in, trust wavers, and brand loyalty hangs in the balance.":1,"#Connecting with Consumers – The Blueprint for Loyalty":1,"#In the crowded e-commerce arena, brands engage in an unrelenting battle for consumer attention.":1,"#Supplier Checklist for managing content":1,"#As more companies begin to report their recent earnings, it reinforces what earlier data indicated: the pandemic-related closures and social separation policies did positively increase online shopping and purchasing behavior. Many retailers listed growth in eCommerce activities as helping their performance, even with the additional costs related to staffing and protection in response to COVID-19. Since many of these companies are also Syndigo clients, we have also seen a correlated increase in interest and activity in enhanced content which helps drives online sales.":1,"#Many of the country’s largest retailers showed strong online growth, with <a ljsid-1=\"\">Walmart detailing a 74% increase in eCommerce sales</a>, even as comparable store sales also grew by 10%.":1,"#Retail eCommerce Growth Continues | Syndigo":1,"#The results are in…":1,"#Check out our Neutrogena Client Success Story":1,"#Neutrogena recognizes the value of providing an engaging digital shopper experience to drive sales and loyalty, and needed to provide the content and tools to help customers find right products.":1,"#While some products are easy to compare online, some may take a bit of a closer look. It’s especially a challenge for fashion and beauty brands, where colors and styles may look different online.":1,"#In addition to creating an immersive product detail page with rich enhanced content, Neutrogena also worked with Syndigo to produce a custom interactive product selection tool to guide consumers with a series of questions in order to recommend the cosmetic product(s) that best met the needs of each individual shopper.":1,"#This is why choosing the right content syndication partner is so important. The fact that Syndigo works closely with retailers as clients also ensures the best coordination of content for eCommerce sites.":1,"#Our Content Experience Hub ensures your content will be accepted based on industry and recipient-required data formats.":1,"#Syndication is not a “one size fits all” solution. With more and more ways for consumers to research products and make purchases than ever before, it can be difficult for suppliers to stay up to date with all the various retailer and industry specific requirements.":1,"#It is an ongoing challenge to manage and stay updated on ever-evolving recipient requirements.":1,"#Check out <a ljsid-1=\"\">our guide</a> on how to take charge of your data quality with some quick wins.":1,"#They must manage the multiple different requirements for each recipient partner. At times, a recipient wants to receive or display a supplier’s product data in a different way. For example, some retailers won’t accept special characters within product descriptions.":1,"#3. Integration":1,"#4. Validation":1,"#5. Syndication":1,"#Some of the latest digital capabilities that combat industry challenges produce significant efficiencies and transform key parts of grocery and CPG organizations. This includes implementations of automation, AI, computer vision, and business process improvements.":1,"#Tap into data and new technologies like generative AI and shoppable video to transform different parts of the shopper journey and deliver the experiences that consumers expect. With the ongoing growth of omnichannel shopping (now referred to as ‘unified commerce’), it’s critical to connect the consumer across digital channels and bridge online and in-store shopping.":1,"#Delivering an outstanding unified shopping experience":1,"#But the reality is far more complex. A brand is also built by what the customer experiences when buying and using their products—including, prominently, all the information, resources, and media developed to describe and promote them.":1,"#It’s easy to put the idea of brand into a narrow channel defined by more obvious channels: the company name, its values, colors and styles, logos, and so on.":1,"#With higher prices and tougher competition, keeping customers loyal is tricky – but retailers and brands have data and new capabilities to set themselves apart, drive repeat purchases, and grow customer lifetime value. Ongoing experimentation with a variety of new loyalty-building strategies is essential to keep this momentum growing.":1,"#One huge challenge for maintaining great product content that represents your brand is that sometimes you lose immediate control over it. Once you send content to a marketplace or retailer, it can feel like it’s ‘out of your hands.’":1,"#As new data from <a ljsid-1=\"\"><em ljsid-1-0=\"\">The State of Product Content 2023</em></a> show, there’s a major component of the brand that often goes overlooked—product content, the assets and information that describe and present your product online. Organizations aiming to maintain an appealing brand that stands out from the crowd and engages customers should pay careful attention to ensure this critical pillar is not overlooked.":1,"#Last week, the Syndigo team joined over 7,500 retail leaders in Las Vegas for <a ljsid-1=\"\">GroceryShop 2023</a> to explore the latest trends shaping the future of the grocery industry. The conference provided strategic perspectives on topics including AI, personalization, customer loyalty, technology, sustainability, supply chain, and much more.":1,"#A brand that prioritizes having lots of information and in-depth resources available for its products is considered more trustworthy, transparent, and customer-focused.":1,"#New platforms and channels are driving shopper engagement":1,"#Conquer the Digital Shelf with The Ultimate Guide to Digital Shelf Analytics":1,"#Monitoring and measuring":1,"#Once you’ve developed all the appropriate content, you need to keep it organized and readily available for use across your organization. According to the research, 22% of consumers recently saw inconsistent imagery and depictions of products across different channels, and 26% encountered conflicting or contradictory product information.":1,"#What Can Be Done to Protect Your Brand?":1,"#The 2023 GroceryShop event highlighted some of the more innovative ways to gain share of shopper mind and wallet.":1,"#Want to find out what kind of content customers want most? Download <a ljsid-1=\"\"><em ljsid-1-0=\"\">The State of Product Content 2023</em></a>":1},"version":34044}]