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Whether it’s a quick catch-up or a game of table football, we’d love to see you there.elf.":1,"#Prefer something more informal?":1,"#Book a meeting onsite to discuss your current setup, challenges, and next steps with our team.":1,"#And because the days at the trade shows are long, we’ll be on hand to provide the energy boost you need with the best coffee.":1,"#Visit us at Booth #132, where we’ll showcase our composable, end-to-end PXM and product MDM solutions including PIM syndication, analytics, social proof messaging, and ratings & reviews, brought to life through real-world examples.":1,"#Curious what that looks like in practice?":1,"#Today, it’s no longer just about managing product data—it’s about delivering a consistent, compelling product experience across every channel. With a smart Product Experience Management (PXM) approach, Syndigo helps companies turn data into real business impact.":1,"#The K5 Future Retail Conference brings together the key players shaping the future of digital commerce – and that’s exactly why Syndigo is joining this year alongside Advellence and priint:group.":1,"#Estrel Berlin | Visit us in Hall 2":1,"#Get to know our versatile solutions by joining our exclusive session hosted in partnership with Advellence and our joint customer B.Braun. In his presentation, B. Braun demonstrates how Syndigo’s new priint app, as an interface to priint:cloud, enables data-driven product publications – both on demand and pre-generated, from a business and technical perspective.":1,"#<strong ljsid-0=\"\">Syndizieren</strong>: Seamlessly publish the content to all (upstream and downstream) endpoints.":1,"#Paris Expo – Porte de Versailles – Hall 4 |":1,"#Steinbergs Alm, Sundern":1,"#After a couple bumpy years, both sides of the industry have had to think about how to deliver on their brand promise when there is more interest and activity in online and mobile shopping. Globally, 85% of consumers shopped online in 2020":1,"#WHITEPAPER":1,"#And it’s no wonder: E":1,"#nhanced Content has been shown to increase conversion rates by 90%,":1,"#Join us to explore practical real-world examples of how to future-proof your PXM strategy. We look forward to the discussion and exchange of ideas.":1,"#How automated workflows and AI-powered data quality help reduce manual effort and accelerate time to market.":1,"#How leading companies of all sizes consolidate supplier, location, and product data into a single source of truth.":1,"#Why a traditional PIM solution alone is often no longer enough to meet today’s complex business requirements.":1,"#In this presentation, you will learn:":1,"#In the world of product data, many companies focus on the “view from the top” — delivering the perfect product experience (PXM) across online shops and marketplaces. But reaching the summit of digital transformation takes more than just good equipment. Without a solid foundation of clean master data, the journey can quickly become a risky balancing act.":1,"#Our presentation: No party without a solid foundation: How companies use multi-domain MDM to lay the groundwork for true PXM":1,"#Auto Care Connect is the premier The event for efficient product data management brings together experts, retailers, and manufacturers to discuss current trends, challenges, and best practices.":1,"#Please click below to connect to your copy of the “<strong ljsid-1=\"\">eBook –</strong> <strong ljsid-3=\"\">Top 5 Steps to Prepare for the Digital Product Passport ”</strong> report now.<a ljsid-5=\"\"></a>":1,"#Our <a ljsid-1=\"\">Gestion des données de référence (MDM)</a> solution is an essential tool for organizations that need help effectively managing their sustainability data. Syndigo MDM provides a centralized platform that consolidates all sustainability-related data, ensuring consistency and accuracy across the entire organization. By offering a unified hub, it eliminates the silos that often lead to data discrepancies and inefficiencies, while streamlining the collection and integration of sustainability data from various sources. Whether the data comes from suppliers, internal operations, or external monitoring tools, it simplifies the process through automation, reducing manual effort and minimizing the risk of errors associated with manual data entry.":1,"#Go beyond basic product descriptions with <a ljsid-1=\"\">Contenu enrichi</a>. You can include more information for consumers about product lifecycle, environmental impact, sourcing, and compliance with global sustainability standards. By providing this comprehensive content, organizations can tell their complete sustainability story with confidence and authority. This detailed approach enables businesses to differentiate themselves in an increasingly eco-conscious marketplace where consumers expect unprecedented levels of transparency about the products they purchase, making enhanced sustainability content not just a nice-to-have, but a competitive necessity.":1,"#30 minutes":1,"#simply by including it on a product page":1,"#<strong ljsid-0=\"\">Practical Insights & Next Steps:</strong> Customer case studies, concrete use cases, and clear actions for achieving rapid, measurable impact.":1,"#How Online Info Influences In Store Buying":1,"#Performance Cookies":1,"#Enhanced Content doesn’t just “happen.” It needs input and coordination from vendors and suppliers to provide great content. But it also requires retailers to enable Enhanced Content on their site in the first place and provide the technical capabilities to host and submit this kind of information and assets. Syndigo makes enabling Enhanced Content on your eCommerce platform intuitive and effortless:":1,"#Imagine what that kind of impact could do for your revenue goals!":1,"#Through expert talks, real-world case studies, and networking opportunities, the event provides insights into how organizations successfully manage and publish product information across print and digital channels.":1,"#priint:day brings together professionals from marketing, e-commerce, product data management, and publishing to explore the future of automated product communication.":1,"#About priint:day":1,"#Syndigo will be on board at this year’s priint:day to present its complete and composable end-to-end Product Experience Management (PXM) and product MDM solutions including PIM syndication, analytics, social proof messaging and ratings & reviews.":1,"#priint:day 2026 – Unlock the Full Potential of Your Product Experience Management":1,"#Don’t miss this opportunity to connect with industry experts and explore the future of product communication":1,"#We’re excited to offer a limited number of free passes. To request yours, simply fill out the form below. Our team will review your request and get back to you shortly.":1,"#Special Tickets Available":1,"#Book a meeting with our team onsite and discuss your current setup, challenges, and next steps. Our experts are looking forward to meeting you and exploring how Syndigo can support your product data and product experience strategy.":1,"#Strictly Necessary Cookies":1,"#As a proud exhibitor at Groceryshop 2023, we are excited to showcase our latest innovations and industry-leading capabilities.":1,"#Mobile Images Create a seamless experience between offline and online formats Empower the Shopper’s Buying Decisions As shopping moves seamlessly between online and offline formats, […]":1,"#7 days":1,"#1 day":1,"#3 months":1,"#ECC Köln and Syndigo":1,"#Product information onboarding, creation, and syndication":1,"#1 year":1,"#2 years":1,"#Because the era of simple PIM is over — welcome to AI-driven, end-to-end Product Experience Management with Syndigo.":1,"#Book a meeting / demo with one of our experts…":1,"#Boost conversion with authentic user reviews":1,"#Create richer, trusted product content":1,"#Visit our booth to experience live demos of our most innovative solutions and engage with our experts on how Syndigo can help you:":1,"#The era of simple PIM is over. Product Experience Management (PXM) now integrates User Generated Content (UGC) as a central element of the shopping experience. With the acquisition of 1WorldSync, Syndigo combines the power of PIM and PowerReviews to enable brands and retailers to create rich, reliable, and engaging product experiences. Discover how leaders such as L’Oréal, Skechers, and Samsung are using PIM + UGC to build trust, boost conversion, and increase average order value.":1,"#PXM & UGC: Transforming product data and customer reviews into e-commerce growth":1,"#JOIN THE CONFERENCE":1,"#Join the Syndigo France team and discover how AI-powered Product Experience Management (PXM) is reshaping the future retail. Our PX Cloud platform uniquely unites PIM, MDM, Syndication, and UGC (PowerReviews) to deliver end-to-end product data excellence – from creation to syndication, from brand to shelf.":1,"#Reinvent Product Experiences with AI at Tech for Retail 2025":1,"#Experience the product data fun of 2025 with Syndigo!":1,"#Compare live content vs. expected version":1,"#New Feature: Compare with Live":1,"#Is the Product Findable?":1,"#Is the Product Available?":1,"#Will customers engage/buy the product?":1,"#Is the Product Page Live?":1,"#Compare your live content to understand when updates are actually published online":1,"#Identify and prioritize issues impacting overall product sales—through a new calculator that estimates how your conversions can be impacted, such as":1,"#Understand how different product page elements contribute to the overall performance of your products.":1,"#New Feature: Product Impact Analyzer":1,"#syndigo@walkersands.com":1,"#Direct access to the expertise that already powers leaders like L’Oréal, Skechers, and Samsung.":1,"#Actionable insights to accelerate your omnichannel growth.":1,"#A clear vision of how AI and connected data are transforming digital commerce.":1,"#What you will take away:":1,"#Our 30-minute conference: PXM & UGC: Transforming product data and customer reviews into e-commerce growth (time and room to be confirmed)":1,"#Immersive live demos of our PX Cloud platform – uniting PIM, MDM; Syndication, and UGC (PowerReviews)":1,"#At Tech for Retail 2025, the Syndigo booth will be an innovation hub, where AI, data mastery, and customer voice converge to redefine how brands and retailers manage, enrich, and syndicate product content.":1,"#Because we don’t just follow retail trends: we shape the future of product experience.":1,"#Visit us at Booth No: B129":1,"#It is difficult to distribute data in multiple formats across retailers and internal departments. Managing it all is a drain on internal resources, and a challenge if using multiple solution providers. With Syndigo, you have a single end-to-end solution for all your content management and distribution, across <strong ljsid-1=\"\"><a ljsid-1-0=\"\">GDSN</a></strong>, <strong ljsid-3=\"\"><a ljsid-3-0=\"\">nutrition</a></strong>, <strong ljsid-5=\"\"><a ljsid-5-0=\"\">Core</a> </strong>and <strong ljsid-7=\"\"><a ljsid-7-0=\"\">Enhanced content</a></strong>, with analytics and reporting to ensure content health across all retailer recipients.":1,"#Core content is required, but <strong ljsid-1=\"\"><a ljsid-1-0=\"\">Enhanced content</a> </strong>drives conversion. Our case studies show a lift of as much as 12%-36% in conversions when shoppers are exposed to Enhanced content. Better yet, Syndigo solutions can enable Enhanced content above the fold, bringing higher conversion potential to the most-viewed area of a site.":1,"#New Study: The State of Product Content":1,"#Manually review high-fidelity images":1,"#Get match percentages of text and images":1,"#Targeting Cookies":1,"#Whether online or at the point of sale, today’s customers expect product information that is complete, consistent, and engaging. Digital touchpoints have become a key driver of in-store purchases: many consumers research products online well before visiting a store. Once there, most continue to use their smartphones to compare prices, access additional product details, or manage loyalty programs—across industries.":1,"#Below are a few charts, links, and descriptions to help you keep up on the business implications and potential solutions to help you gain as insights to make informed decisions for your business. We hope you find this information helpful. As always, please reach out to you Syndigo account professional if you have any questions.":1,"#The adjectives to describe the outbreak of coronavirus (COVID-19) and its impact on the world, business and consumer economy have been powerful : “Alarming.” “Unsettling.” “Unprecedented.” For businesses that make consumer products in particular, monitoring the COVID-19 outbreak has become a high-risk proposition. With the uncertainties around how long the virus will continue, it becomes a challenge to plan for the longer term. On the other hand, it is times like these where consumers can attach loyalty to the brands that serve them well.":1,"#Like you, here at Syndigo we have been monitoring the online activity of eCommerce sites as well as the industry at large. We’ve compiled some information from across thought leaders and our own information to help to build a more complete picture on what is happening in the marketplace.":1,"#Information to Help You Manage Your Business Today and for the Future":1,"#Atlanta, GA":1,"#Downlaod the Report":1,"#Key Findings of the Study":1,"#The „Click & Buy vs. Brick & Buy“ study reveals how digital information, social media, and the use of smartphones and QR codes influence consumer behavior in brick-and-mortar retail—and why content quality and seamless touchpoint integration are key drivers of conversion and sales.":1,"#Syndigo GEO":1,"#Conversion rates increase an average of 39% on product pages with enhanced content!":1,"#CivicScience report how COVID-19 influences grocery eCommerce":1,"#GLOBAL CHANGES IN ECOMMERCE USAGE":1,"#SYNDIGO INSIGHTS ON SHOPPER BEHAVIOR AND CONTENT OPTIMIZATION":1,"#Valassis Communications consumer study on behavior change after the outbreak":1,"#Watch our on-demand webinar, to kick off the year with important highlights and insights on how you can make the most of your product data and content to deliver even better performance this year.":1,"#“The partnership is a testament to our commitment to delivering exceptional customer experiences,” said <a ljsid-1=\"\">Rob Belcore</a>, CCO, and Co-Founder, of RSA America. “Our customer-centric approach revolves around the pursuit of attracting new customers, encouraging loyalty, and harnessing data effectively. <strong ljsid-3=\"\">Together, we will unlock new dimensions of potential, driving incremental sales and customer satisfaction to unprecedented heights</strong>.”":1,"#The battle for shopper attention is constant. With so many options and channels, the consumer now has more control than ever! To succeed, brands and retailers must ensure they are winning at every shelf—not just online, not just in-store.":1,"#“We are delighted to unveil our dynamic collaboration with Syndigo,” said <a ljsid-1=\"\">Ravi Achanta</a>, CEO of RSA America. “This strategic partnership will revolutionize the grocery shopping experience by ensuring seamless content distribution throughout the ecosystem. Our anticipation knows no bounds as we embark on this journey hand in hand with Syndigo, working harmoniously to empower independent grocers in extracting unparalleled value from their data.”":1,"#RSA America announced an alliance with Syndigo, a leading provider of product content information management and syndication solutions.":1,"#Founded in 2014, RSA America has emerged as a leading provider of revolutionary retail technology, offering a unified solution tailored for independent grocers and brands. With a strong presence across 38+ US states and serving over 1,200 + storefronts, RSA empowers grocers to compete with the Mega-Chains.":1,"#With this partnership, RSA and Syndigo will enhance and expand RSA customers’ interaction with brands. By combining RSA’s innovative technology solutions with Syndigo’s powerful product content syndication and management platform, customers will enjoy a seamless and consistent experience across all channels.":1,"#The core of RSA’s success resides in its cutting-edge enterprise technology, fueled by real-time data powered by AI/ML technologies. Our system entrusts the seamless implementation of a dynamic loyalty reward program, growing the shopper base and driving substantial bottom-line growth. For more information about RSA America and its game-changing solutions, please visit <a ljsid-1=\"\">www.rsaamerica.com</a>":1,"#About RSA America":1,"#“We are excited to add RSA America to our growing global portfolio of brands and retailers,” said <a ljsid-1=\"\">Justin Anovick</a>, Syndigo’s Chief Product Officer. “As the only cloud-native platform that is purpose-built for mastering the end-to-end product experience, we look forward to helping RSA’s clients maximize their omnichannel solutions and accelerate commerce.”":1,"#Across industries, Instagram is the most-used source of inspiration before a purchase; TikTok is gaining particular traction in beauty and cosmetics.":1,"#The move affirms Syndigo’s leadership position in the foodservice industry as the premier Product Experience Management (PXM) provider, enabling industry-standard distribution of data to distributors, as well as e-commerce-ready content and digital marketing assets for publishing across distributor networks and to digital foodservice platforms.":1,"#With more than 20 years’ experience in hospitality and foodservice distribution, DiLorenzo will support the growing industry focus on e-commerce and the need for better-quality product information and more digital assets.":1,"#“Kate’s industry experience, along with her expertise in both product content and global data standards uniquely qualify her to guide Syndigo’s evolution in the market,” said Derek Dean, Syndigo President –Americas. “Kate has proven success across business transformation initiatives, IT strategic planning, and change management, both as a practitioner and as a business partner to manufacturers, brands, and distributors.”":1,"#Download PIM eBook":1,"#Witnessing the evolution of eCommerce":1,"#Toys R Us Canada Core Content - Syndigo":1,"#Ensuring your content is live and accurate is essential, but it’s equally crucial to create engaging seasonal content. <a ljsid-1=\"\">Dermalogica</a> exemplifies this by utilizing <a ljsid-3=\"\">Enhanced Content</a> to elevate their skincare brand with <a ljsid-5=\"\">an inspiring story to tell and a brand-new look</a>.":1,"#Here are just a few tidbits:":1,"#How to leverage PIM for more effective eCommerce sales":1,"#New templates and how they reduce the time to post and speed the time to decision":1,"#Tools & tips to deliver more sales on every Product Detail Page (PDP)":1,"#New retailer tools and connections to operate more effectively—for both sides of the industry":1,"#Syndigo User Interface: What’s new (and improved!)":1,"#New tools to making online Brand Management easier":1,"#Digital Product Communication Expert":1,"#As a partner of this event, we look forward to meeting you in Düsseldorf!":1,"#Take this opportunity to connect with industry experts, explore innovative solutions, and expand your network.":1,"#<strong ljsid-0=\"\">Digital Twin</strong> – The future of product data management":1,"#<strong ljsid-0=\"\">Data Journey</strong> – From initial product design to omnichannel utilization":1,"#<strong ljsid-0=\"\">Choosing the Right PIM Software</strong> – Finding the optimal solution for your business":1,"#<strong ljsid-0=\"\">Successful Supplier Onboarding</strong> – Seamless integration of product data into existing systems":1,"#<strong ljsid-0=\"\">Digital Product Passport (DPP)</strong> – Transparency and sustainability across the value chain":1,"#This Year’s Key Topics Include:":1,"#Join industry experts, businesses, and thought leaders at <strong ljsid-1=\"\">PROKOM Data Days 2025</strong> to explore the latest trends and innovations in product data management.":1,"#Syndigo has a history of leadership in data and product content for distributor partners, spanning several heritage companies including Attribytes, edgenet, FSEnet, and Gladson. The combined Syndigo offering builds on the global data synchronization network (GDSN) standards, by incorporating workflows and scorecarding, digital shelf analytics, dynamic rich media widgets for recipient websites, and Master Data Management (MDM). “With Kate leading our Foodservice practice, we will further enable our clients to go beyond the traditional supplier-distributor interface for content syndication":1,"#Can’t attend the event? No problem! Make an appointment with us to find out how PIM can revolutionize your product data management. Don’t miss anything – secure your place now!":1,"#Syndigo will provide valuable insights and lots of fun at this year’s product data fun on July 2nd at the Steinbergs Alm in Sundern. Product data management can be a lot – but it should definitely not be boring or even tedious. Product Information Management – PIM for short – offers you the solution for efficient data management combined with joy and quick success.":1,"#The day event has many interesting and insightful lectures, networking opportunities and insights in store for you. Our expert Ben Rund talks to you about the “<strong ljsid-1=\"\"><em ljsid-1-0=\"\">4 steps for a convincing MDM/PIM business case</em></strong>” and shows the diverse possibilities that such solutions can offer you when managing, enriching and extracting product data. So don’t let the tedious task of managing your product data spoil your fun any longer.":1,"#Create an immersive online product experience for your consumers, seamlessly integrated into Cora’s digital platforms. Include video demos, lifestyle images, comparison charts, product manuals, user-generated content and other interactive product content.":1,"#Supplier Checklist for managing content":1,"#Syndigo’s own <a ljsid-1=\"\">Enhanced Content</a> modules confirm this. In recent weeks there have been as much as 400% increases in visitors who engaged with Enhanced Content across top retail sites, underscoring the expanding interest in deep product content. And although the reasons for this change have been brought on by very challenging events, the suppliers and retailers that are providing more informative, engaging and complete information, are showing that their organization as one that is credible, reliable, and available.":1,"#Functional Cookies":1,"#<strong ljsid-0=\"\">91% </strong>of consumers abandon a purchase if product information is missing.":1,"#Purchase decisions now happen everywhere—online, offline, and on the go.":1,"#Syndigo OpenAI Connect":1,"#2. Meeting Customer Expectations – Accuracy is Non-Negotiable":1,"#<strong ljsid-0=\"\">Specifications:</strong> Don’t miss the details, dimensions, materials, and care instructions matter.":1,"#<strong ljsid-0=\"\">Visual Assets: </strong>High-quality images and videos provide a virtual touch-and-feel experience. Showcase your product from every angle and provide that in-store feeling.":1,"#<strong ljsid-0=\"\">Rich Descriptions:</strong> Elevate your product detail pages (PDPs) with engaging descriptions. Paint a vivid picture of what the consumer will find.":1,"#Actionable Steps":1,"#How can brands reduce this costly churn without sacrificing satisfaction? One answer lies in comprehensive product information. When consumers find accurate, detailed content – whether it’s sizing charts, ingredient lists, or usage instructions – they make informed decisions. Fewer surprises mean fewer returns.":1,"#Returns are a double-edged sword. While they are an integral part of e-commerce customer satisfaction, excessive returns hurt the bottom line.":1,"#<strong ljsid-0=\"\">Personalization: </strong>Tailor recommendations based on browsing history and preferences.":1,"#<strong ljsid-0=\"\">Interactive Elements: </strong>Quizzes, how-to guides, and FAQs keep shoppers engaged.":1,"#<strong ljsid-0=\"\">Storytelling: </strong>Go beyond features. Share product stories, use cases, and benefits.":1,"#Engage consumers at every step, make them feel confident about their choices.":1,"#Picture this: A shopper adds your item to their cart, hovers over the checkout button, and then, out of the blue, they just vanish. Abandoned carts plague e-commerce. Often, it’s due to lackluster product content.":1,"#4. Engaging and Informative Product Content – The Cart Abandonment Solution":1,"#<strong ljsid-0=\"\">Localized Adaptation: </strong>Tailor content to regional nuances without compromising core brand values.":1,"#<strong ljsid-0=\"\">Cross-Channel Alignment: </strong>Ensure your brand story remains intact across platforms.":1,"#1. Cutting Down Returns – The Power of Product Information":1,"#<strong ljsid-0=\"\">Brand Guidelines:</strong> Establish clear guidelines for tone, imagery, and messaging not just for your marketing and communications but for your product content as well.":1,"#Actionable Steps:":1,"#Whether a shopper encounters your brand on Amazon, Walmart or other marketplaces, consistency should be prioritized. A unified voice, visual style, and messaging create a seamless brand experience.":1,"#Consumers navigate a maze of e-commerce sites, each with its own flavor. But even across different online environments, it’s important for a brand to preserve a consistent identity.":1,"#3. Consistent Brand Representation – Across Sites and Beyond":1,"#<strong ljsid-0=\"\">Transparency: </strong>Be honest about product limitations to manage expectations proactively.":1,"#<strong ljsid-0=\"\">User-Generated Content:</strong> Leverage reviews and ratings; authentic feedback builds credibility.":1,"#<strong ljsid-0=\"\">Real-Time Updates:</strong> Regularly review and update product details, compare your PIM data to your product content across different sites constantly to avoid outdated content. Leverage innovations like <a ljsid-2=\"\">Syndigo’s Compare with Live</a> to leverage real-time visibility through various platforms to compare your PIM data to live data side-by-side.":1,"#Brands must deliver on promises. Accurate product information isn’t optional – it’s fundamental.":1,"#Imagine a shopper eagerly awaiting their order delivery, only to receive something that doesn’t match the online description. Disappointment sets in, trust wavers, and brand loyalty hangs in the balance.":1,"#Connecting with Consumers – The Blueprint for Loyalty":1,"#In the crowded e-commerce arena, brands engage in an unrelenting battle for consumer attention.":1,"#Generating incremental lift from online content":1,"#Important alerts to monitor for eCommerce success":1,"#Finally, you can access Syndigo’s approach in response to COVID-19, published back in March of this year. Syndigo’s management team chose an early-response methodology to protect our clients’ ability to manage their businesses during the outbreak, and as of this date are continuing at full capacity.":1,"#Online grocery apps show more than 100% growth in week-over week downloads; some delivery services showed 20x growth.":1,"#However, there’s still one more big lever brands can pull to get an edge through the rest of the year: product content. Making the most of this tool could mean the difference between a good holiday and a great one.":1,"#There’s still plenty to do, and strong execution will be essential to bringing it all together. But as the holidays approach, for many organizations there’s a sense of “wait and hope for the best.”":1,"#Why Product Content Optimization is an Evergreen Strategy":1,"#In addition to meeting the Privacy Shield’s requirements, we also worked with VeraSafe (a data protection consultant), who assessed our data governance and data security within CXH for compliance with the <a ljsid-1=\"\">VeraSafe Privacy Program Certification Criteria</a>. These criteria are even more stringent than the Privacy Shield requirements.":1,"#In order for us to get our certification, we were required to formalize our practices relating to personal data. This includes listing what information we collect, why we collect it, how we use it, and who we share it with. We’ve also worked hard to ensure that all our service providers who handle personal data on our behalf live up to the same data protection standards that we do (and we’ve entered contracts with them that require as much). Finally, we have updated our Privacy Policy to contain all of this information in addition to information about the Privacy Shield program, dispute resolution, and how to contact us.":1,"#What is the VeraSafe Privacy Program?":1,"#What is the Privacy Shield?":1,"#We will re-certify annually with the Privacy Program, which keeps us focused on our data protection practices.":1,"#What does that mean? Let’s talk a little bit about these efforts.":1,"#Privacy Shield is a framework for securely transferring personal data between the United States and the European Union for commercial reasons. For example, if a European user logs into our CXH platform, information like their username and account information that is sent to us for processing is now protected under the Privacy Shield framework.":1,"#We hope that the hard work we have put in to update our privacy practices makes your own compliance journey easier and gives you confidence in the treatment of your personal data.":1,"#Source: Syndigo":1,"#Get actionable insights to improve content quality, channel consistency, and PIM processes in measurable ways.":1,"#Discover how smartphones and QR codes support shoppers at the shelf—and how to turn them into new touchpoints along the customer journey.":1,"#Learn which content and formats prevent cart abandonment.":1,"#See which digital touchpoints truly influence purchase decisions—both online and in-store.":1,"#Why This Study Matters to You":1,"#Three Must-Haves for Tomorrow’s Retail":1,"#Scan → Click → Added Value. QR codes connect the store floor to the digital brand world, building lasting customer relationships that go beyond the purchase itself.":1,"#QR-Codes as Touchpoints":1,"#The constant companion becomes a key decision-maker. At the shelf, the smartphone delivers product details, comparisons, reviews, and inspiration.":1,"#Smartphone at the POS":1,"#Good product information convinces, great content inspires. Combining facts with emotion makes brands tangible and memorable.":1,"#From click to cart: how touchpoints work together":1,"#<strong ljsid-0=\"\">81% </strong>of consumers find QR codes user-friendly.":1,"#<strong ljsid-0=\"\">28% </strong>now use their smartphone to pay when shopping.":1,"#<strong ljsid-0=\"\">66% </strong>of electronics shoppers consider customer reviews important even in physical stores.":1,"#<strong ljsid-0=\"\">40% </strong>base their online purchase decisions primarily on high-quality product images.":1,"#In 2025, we’re adding our expertise: how product data, when well managed and disseminated, becomes a direct driver of growth and loyalty.":1,"#Each year, the show brings together over 415 exhibitors, over 13,000 visitors, 200 conferences, and 90 startups with one mission: to shape the retail of tomorrow.":1,"#Tech for Retail – The Event":1,"#Why meet us?":1,"#All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 1,149 adults. Fieldwork was undertaken between 7th – 8th August 2023. The survey was carried out online. The figures have been weighted and are representative of all US adults (aged 18+). Other insights included in the report include the influence of product content on customer experiences, brand perception, buying behavior and more. The full report and survey results can be found on Syndigo’s website at <a ljsid-1=\"\">syndigo.com/ebook/the-state-of-product-content-2023/</a>.":1,"#How retailers can utilize Syndigo’s proven process to ensure their site is compliant":1,"#Join us for an insightful webinar where you will learn about:":1,"#Best practices, including tips and tricks on creating content (e.g., intuitive and semantic HTML, enriched metadata, and inclusive assets, etc.)":1,"#The latest ADA Compliance trends and WCAG requirements across retail sites":1,"#Tools and templates brands and retailers can leverage to ensure content is compliant (e.g., standardized HTML, designed layouts, closed captioning, etc.)":1,"#How brands can best prepare for these trends and publish compliant content":1,"#Measuring the <em ljsid-1=\"\">effectiveness</em> of product content to drive business outcomes was another sore spot. The study showed that 64% reported having difficulty measuring the effectiveness of their product content. Regionally, respondents in the EMEA again gave a lower ranking (54%) on this question than either North America (68%) or LatAm (69%), but all regions showed that the majority of executives struggle with measuring content effectiveness.":1,"#Measure to Manage":1,"#Of course, the ability to create and deliver compelling content is also an obstacle for businesses today. Sixty-three percent of respondents tagged this as a challenging activity. Regionally, North and Latin America respondents rated this as more difficult (65% and 70%, respectively) than the average, with EMEA at 52%. Still, it is clear that by creating product content across different platforms and data sources, it becomes especially difficult to foster a holistic brand experience for shoppers online.":1,"#As we noted <a ljsid-1=\"\">in an earlier post</a>, the customer experience goes beyond product content and into technology and recipient requirements. However, the internal processes that drive product content development are also a struggle for today’s marketers.":1,"#The past year’s accelerated growth in eCommerce only heightened the content gaps that many brands were facing online. Even as consumers are beginning to shop in person more and more, there is an increased expectation of finding products in store that match their online persona, and vice versa. Combined with continually changing retailer requirements and the need to justify budgets with hard data, the importance of an integrated content approach continues to grow. This represents an opportunity for forward-thinking brands, as they look to stake a claim online as well as in store.":1,"#The study showed that two out of every three executives are struggling with how to integrate all their data sources to deliver a more holistic picture of their content performance, which can have a big impact on understanding what works and what doesn’t. Regionally speaking, Latin America executives agreed most strongly with this sentiment (78%), leaving both LatAm and North America (67%) rating higher than the global average. The EMEA region was slightly less eager in their stated desire to integrate data, yet this was still the sentiment of a majority of those respondents (52%).":1,"#Surprisingly, only 34% of respondents highlighted defining KPIs as important to their business objectives. This could indicate that these respondents know what they want to measure, however without the tools to measure accurately, defining those KPIs is not as meaningful an exercise.":1,"#Perhaps the most telling of the disconnect between content and business performance is that a full 60% of executives struggle with justifying investments in improving their content to drive sales. Regionally, EMEA (40%) again trailed North America (63%) and Latin America (72%) significantly in this sentiment.":1,"#Download the study":1,"#Experience an <strong ljsid-1=\"\">exclusive live demo</strong> of our <strong ljsid-3=\"\">Product Experience Cloud</strong>, featuring powerful <strong ljsid-5=\"\">AI-driven capabilities</strong> for next-level product data management. Additionally, gain valuable insights from an <strong ljsid-7=\"\">engaging customer presentation</strong>.":1,"#Optimize Product Data for Americanas SA with Syndigo":1,"#Seasonal selections are the perfect element to distinguish products with customized content . It’s imperative for brands to prioritize the enhancement of their visual content (images, videos, marketing copy, etc.) to adapt seasonally, particularly for flagship products. The most important features and uses of a product—the ones that are most likely to prompt an immediate purchase—often change throughout the year.":1,"#If handling this process manually doesn’t appeal to you, there’s an alternative worth exploring, <a ljsid-1=\"\">Syndigo’s Out-of-Stock Report</a> can help streamline and accelerate the inventory management before the sales frenzy.":1,"#Home: <a ljsid-1=\"\">www.homedepot.com</a>":1,"#A consumer-facing view of inventory levels, allowing you to make informed decisions about your product offerings to ensure meeting customer demands.":1,"#A comprehensive review and overhaul of all product information, including ensuring that PDPs are active and optimized, should be seriously considered on a seasonal basis to effectively meet your customer expectations and drive sales.":1,"#A comprehensive view of stock statuses across different seller sites so you can take actions for sites that are constantly being OOS.":1,"#Seasonal Product Content Will Always Attract More Conversions":1,"#Syndigo’s Content Health Report provides a general score of Schleich’s product content on retailers’ sites and works as a guide for them to optimize their content. Within the 4 months of using it, Schleich increased its Content Health Score by 10 points and resulted in a significant boost in sales.":1,"#If your brand competes in any categories that are hyper-active in summer, monitoring your inventory becomes absolutely crucial.":1,"#Digital Shelf Analytics can give you critical insights into how your products are performing online and what you could do to improve them and squeeze out a few more points of revenue, here are some critical metrics you need keep an eye on through the summer.":1,"#Without having inventory available, it’s possible that consumers won’t even see your products online, let alone make a purchase. Most retailers will remove products from search results if they are not currently available.":1,"#Compelling product content now stands as the primary determining factor for an overwhelming 85% of consumers when making their purchasing choices.":1},"version":36676}]