[{"_id":"project-settings","settings":{"translateMetaTags":true,"translateAriaLabels":true,"translateTitle":true,"showWidget":true,"isFeedbackEnabled":false,"fv":1,"customWidget":{"theme":"custom","font":"rgb(41,43,46)","header":"rgb(239,244,249)","background":"rgb(255,255,255)","position":"right","positionVertical":"top","border":"rgb(51,234,24)","borderRequired":false,"widgetCompact":true,"isWidgetPositionRelative":false},"widgetLanguages":[{"code":"fr","name":"Français"},{"code":"de","name":"German"},{"code":"en","name":"English"}],"activeLanguages":{"fr":"Français","de":"Deutsch","pl":"Polski","en":"English"},"enabledLanguages":["de","en","fr","pl"],"debugInfo":false,"displayBranding":false,"displayBrandingName":false,"localizeImages":false,"localizeUrls":false,"localizeImagesLimit":false,"localizeUrlsLimit":false,"localizeAudio":false,"localizeAudioLimit":false,"localizeDates":false,"disabledPages":["/blog/syndigo\\-1worldsync\\-modern\\-commerce(/?|$)","/what\\-is\\-pim(/?|$)","/what\\-is\\-product\\-experience\\-management(/?|$)","/dicks\\-sporting\\-goods\\-sponsored\\-program(/?|$)","/glossary(/?|$)","/marketing\\-request(/?|$)","/sun/training(/?|$)","/sun/documentation(/?|$)","/sun/community(/?|$)","/sun(/?|$)","/legal(/?|$)","/legal/terms\\-of\\-use(/?|$)","/legal/privacy\\-policy(/?|$)","/legal/cookie\\-notice(/?|$)","/security\\-and\\-reliability(/?|$)","/security\\-and\\-reliability(/?|$)","/syndigo\\-mdm\\-pim\\-privacy\\-notice(/?|$)","/syndigo\\-mdm\\-pim\\-privacy\\-notice(/?|$)","/dell(/?|$)","/pacific\\-coast\\-lighting(/?|$)","/pacific\\-coast\\-lighting(/?|$)","/events/partner\\-kickoff\\-americas(/?|$)","/events/partner\\-kickoff\\-europe(/?|$)","/blog/mdm\\-dynamic\\-data\\-governance(/?|$)","/success\\-stories/dude\\-wipes(/?|$)","^/kroger\\-sponsored\\-program/$(/?|$)","/1worldsync/syndigo\\-1worldsync\\-integration\\-faq(/?|$)"],"regexPhrases":[],"allowComplexCssSelectors":false,"blockedClasses":false,"blockedIds":false,"phraseDetection":true,"customDomainSettings":[],"seoSetting":[{"language":"fr","url":"syndigo.com/fr/"},{"language":"de","url":"syndigo.com/de/"},{"language":"pl","url":"syndigo.com/pl/"},{"language":"en","url":"syndigo.com/"}],"translateSource":true,"overage":false,"detectPhraseFromAllLanguage":false,"googleAnalytics":true,"mixpanel":false,"heap":false,"disableDateLocalization":false,"ignoreCurrencyInTranslation":false,"blockedComplexSelectors":[]},"version":33631},{"_id":"en","source":"en","pluralFn":"return n != 1 ? 1 : 0;","pluralForm":2,"dictionary":{},"version":33631},{"_id":"outdated","outdated":{"#The Last Piece of the Puzzle for Every Brand’s Summers Sales Strategy: Digital Shelf Analytics":1,"#Summer has ignited a sizzling surge in eCommerce activity this year. Prime Day alone set a record of over 375 million items purchased worldwide,...":1,"#Learn More About Syndigo’s Solutions For Product Information, Master Data, ECommerce Content Syndication, And Digital Shelf Analytics.":1,"#Learn more about Syndigo’s solutions for product information, master data, eCommerce content syndication, and digital shelf analytics.":1,"#BE.THE FUTURE – DAS COMMUNITY-EVENT DER EXTRAKLASSE AM 19. SEPTEMBER IN KÖLN!":1,"#Easily create, manage, and distribute rich and engaging product content across partner distribution channels, including e-commerce platforms, marketplaces, social media, and more. Retailers can manage their vendor information with specific taxonomy and workflows to highlight which content is ready for publishing and which needs updating.":1,"#Brands Can:":1,"#Syndigo is the leading provider of product information onboarding, creation, syndication, and analytics, plus custom product information management (PIM) and master data management (MDM)–all on a comprehensive, cloud-native SaaS platform.":1,"#As a proud exhibitor at Groceryshop 2023, we are excited to showcase our latest innovations and industry-leading capabilities.":1,"#Retailers Can:":1,"#Product information onboarding, creation, and syndication":1,"#Groceryshop 2023":1,"#BE.INSIDE  - Syndigo":1,"#Firmenname:":1,"#Be.The Future - Das Community-Event Der Extraklasse Am 19. September In Köln!":1,"#Compare live content vs. expected version":1,"#New Feature: Compare with Live":1,"#Is the Product Findable?":1,"#Is the Product Available?":1,"#Will customers engage/buy the product?":1,"#Is the Product Page Live?":1,"#Compare your live content to understand when updates are actually published online":1,"#Identify and prioritize issues impacting overall product sales—through a new calculator that estimates how your conversions can be impacted, such as":1,"#Understand how different product page elements contribute to the overall performance of your products.":1,"#New Feature: Product Impact Analyzer":1,"#More than 50% of shoppers abandon their purchase process if product information is inaccurate or incomplete. Holistic Product Experience Management (PXM) is therefore crucial for success in digital commerce. But how can companies not only improve the quality of their product data while also saving costs?":1,"#Our presentation: Product Experience Management reimagined – Increase efficiency, reduce costs":1,"#Product Data Gaudi – the event for world-class product data management – brings together experts, retailers, and manufacturers to discuss current trends, challenges, and best practices in product data management. In a world where precise and compelling product information determines market success, this event offers a unique platform for exchange and innovative solutions.":1,"#Experience the product data fun of 2025 with Syndigo!":1,"#Incomplete Product Information impacts sales":1,"#New Study: The State of Product Content":1,"#Manually review high-fidelity images":1,"#Discover what your shoppers really want, with the new The State of Product Content from Syndigo. Find out how":1,"#High-performing Product Detail Pages influence your shopper":1,"#Get match percentages of text and images":1,"#Optimizing the Customer Experience boosts conversions":1,"#Visit us at Produktdatengaudi and learn about practical approaches to future-proofing your PXM. We look forward to sharing your experiences!":1,"#Enable sustainable savings":1,"#Optimize processes & reduce error rates":1,"#Improve customer experiences":1,"#In our presentation, we will demonstrate how an optimized data strategy, automation, and the right system architecture:":1,"#Rapid shifts in the competitive landscape, consumer expectations, supply chains, and regulations have made grocery retailers more dependent than ever...":1,"#Meet with Syndigo experts during <strong ljsid-1=\"\">Product Data Fun 2025</strong>":1,"#Date / Time: Day 2, 26 June from 11:30 – 12:30":1,"#Room: MC Room 8":1,"#Register Today and Get a Discounted Price":1,"#Complete the form below and our team will <strong ljsid-1=\"\">contact you</strong>.":1,"#Syndigo helps brands and distributors to emotionally charge and optimize their product presentation. By providing extensive product content, detailed nutritional information or comparisons, and digital media, they enhance the customer experience, conversion rates, and online as well as offline sales. The Syndigo platform allows you to collect, store, manage, and syndicate advanced product information through an intuitive interface. Your content is distributed to connected shops within the Syndigo network.":1,"#Enhanced Content tells engaging product stories that translate into best-in-class shopping experiences and lead to more purchases. On average, our customers see a 90% increase in conversions when shoppers engage with the enhanced content.":1,"#Enhanced Content is defined as extended product information that goes beyond the item’s core data, also known as “Core Content.” It is a supplement to the basic information that enhances the shopping experience and customers’ decision-making process.":1,"#Syndigo is an Enhanced Content provider for <a ljsid-1=\"\">Müller</a>. Your product detail page is the heart of the shopping experience and the digital door to customer acquisition and retention as well as increasing sales.":1,"#Optimize Product Content at Cora":1,"#Amazon Featured: Maximizing Success on Prime Day 2023: Strategies for Visibility, Sales, and Buy Box Dominance GDSN Featured: Demystifying GS1 and GDSN: The Jargon Retail [...]":1,"#Eleva tu Anaquel Digital: Desbloquea el Poder de la Analítica de Syndigo":1,"#Retailers rely on Syndigo for vendor onboarding and management, simplifying product intake and strengthening data quality across commerce platforms.":1,"#E-Mail-Adresse:":1,"#Brands leverage Syndigo to distribute their product information to more than 1,750 of the world’s leading retailers and platforms, including Amazon and Walmart. And Syndigo doesn’t just simply send the data. With our close retailer relationships, Syndigo manages the continual changes to content requirements — more than 200 retailer requirement changes <em ljsid-1=\"\">per month</em>.":1,"#Access these valuable insights":1,"#Gartner Data & Analytics EMEA":1,"#Ensure employees understand the importance of precise and consistent product information.":1,"#Train Personnel in Data Consistency:":1,"#Proactively address issues before they impact the customer experience or lead to lost sales.":1,"#Involve cross-departmental collaboration with input from marketing, sales, and IT teams.":1,"#Identify and correct inconsistencies to maintain accurate and up-to-date information.":1,"#Conduct Regular Audits of Product Data:":1,"#After implementing a PIM or a PXM system, here are some best practices you can implement to maximize the effectiveness of your solution.":1,"#Depending on your needs and existing capabilities, you need to can decide between implementing a PIM or a PXM for your business: a PIM is ideal for centralizing and standardizing product data, while a PXM excels in creating and delivering personalized, engaging product experiences. Select the one that best aligns with your business goals and customer expectations.":1,"#One of the key differences between PIM and PXM is the feedback loop that PXM provides. Leveraging the power of <a ljsid-1=\"\">Digital Shelf Analytics (DSA)</a> enables marketing teams to understand how product content is performing in the market. By analyzing this feedback, marketers can make informed decisions about what changes to make, which can further enhance the shopping experience and drive higher cart conversion rates. This continuous improvement cycle is essential for staying competitive in a rapidly evolving retail landscape.":1,"#After the management stage, content is swiftly disseminated across numerous platforms and to various endpoints, diminishing the time and resources needed for updates and upkeep. This not only minimizes errors and bottlenecks but also guarantees that every customer touchpoint is in sync with the most current and precise data. Regular system audits and updates are indispensable for the sustained consistency and relevance of product information. These measures are pivotal in identifying and rectifying any disparities, thereby upholding the reliability and timeliness of the data.":1,"#<a ljsid-0=\"\">PXM</a> takes the optimization of product content a step further. It ensures that the content is not only accurate but also tailored to the specific needs of different users as well as devices and platforms. This is crucial in today’s multi-channel retail environment, where a seamless shopping experience is essential. By optimizing content for various touchpoints, PXM enhances the overall user experience, making it more likely for customers to complete their purchases. This optimization can significantly boost cart conversion rates by providing a frictionless and engaging shopping journey.":1,"#To address the challenges of inconsistent data, many organizations are implementing <a ljsid-1=\"\">Product Information Management (PIM) solutions</a>. These systems are essential to ensuring product information is not only accurate but also consistent across all channels. PIM centralizes product information, creating a single source of truth that can be accessed and updated by various departments. This centralization minimizes the risk of discrepancies and ensures that customers receive reliable and consistent product content whether they are browsing on a desktop, a mobile app, or in a physical store.":1,"#<strong ljsid-0=\"\">Negative Brand Reputation:</strong> Over time, repeated issues with product information can tarnish your brand’s reputation, making it harder to attract and retain customers.":1,"#<strong ljsid-0=\"\">Eroded Customer Trust:</strong> Inadequate product information can make customers hesitant to complete purchases, leading to abandoned shopping journeys and a decline in customer loyalty.":1,"#<strong ljsid-0=\"\">Limited Market Reach:</strong> The absence of effective syndication resulting from poor product data can result in inefficient and error-prone syndication, limiting the ability to list products on multiple platforms and reducing sales potential.":1,"#<strong ljsid-0=\"\">Increased Returns and Support Costs:</strong> Inconsistent product descriptions and specifications can cause customer confusion, leading to higher return rates and increased customer support expenses.":1,"#<strong ljsid-0=\"\">Lower Cart Conversion Rates:</strong> Poor product images can lead to fewer items being added to shopping carts, directly impacting immediate sales.":1,"#PXM makes a big difference in elevating your commercial results":1,"#Strategies to Improve Product Data Quality and Consistency":1,"#PIM and PXM give you a big leg up in maintaining data consistency":1,"#London, U.K.":1,"#May 22-24, 2023":1,"#The hidden costs of poor product information can silently but significantly impact your business, from reducing cart conversion rates and increasing return rates to eroding customer trust and damaging your brand reputation. Investing in high-quality product images, consistent content, and a robust PXM system is essential to mitigate these risks.":1,"#Address underutilization by providing additional support or resources to ensure smooth management of product content.":1,"#Analyze system usage metrics to identify areas needing training or process improvements.":1,"#Monitor PXM System Usage:":1,"#Comparing your metrics after implementation to before can give you an accurate sense of how effective your solution is.":1,"#Measuring the Success of Your Product Data Management Efforts":1,"#Cultivate a work environment that values quality and accuracy, fostering a collective dedication to high standards of data.":1,"#Poor product data doesn’t carry vague nebulous costs. There are numerous tangible costs that a business can incur:":1,"#The repercussions of inadequate product information ripple beyond the point of purchase. Discrepant data often leads to a surge in customer inquiries and returns. When products fail to meet expectations, customers are more inclined to seek assistance or initiate a return, straining both operational costs and customer relationships. Addressing these issues is a drain on time and resources, diverting focus from critical business activities.":1,"#Furthermore, inconsistent product data can wreak havoc on the shopping experience. Picture this: a customer eagerly orders a product based on a compelling image, only to be disappointed when the item doesn’t align with the description or appearance they were expecting. This letdown not only sours the individual’s perception but can also erode the trust in your brand. Disillusioned customers are less likely to return and may share their negative experiences, further damaging your brand’s standing.":1,"#Inconsistent product data is more than a minor inconvenience; it can lead to significant losses and customer dissatisfaction. When customers encounter conflicting information about a product, such as varying descriptions or mismatched images, it can create confusion and mistrust. This confusion often results in hesitation during the purchasing process, ultimately reducing cart conversion rates. For example, if a customer finds different details about a product on your website and a third-party marketplace, they may question the reliability of your brand and decide to look elsewhere.":1,"#Measurable hidden costs of poor product data":1,"#Inconsistent product data can be a brand killer":1,"#By ensuring your product information is accurate and comprehensive, you can enhance customer experience, build lasting trust, and drive sustainable growth. Don’t let poor product information hold your business back—take the first step today by evaluating and improving your product data management processes. <strong ljsid-1=\"\"><a ljsid-1-0=\"\">Contact us</a> to learn more about how we can help you optimize your product information and boost your bottom line.</strong>":1,"#July 03, 2024":1,"#The accuracy and consistency of product data can make or break a business. Inconsistent product descriptions and mismatched product images not only confuse customers but also significantly reduce cart conversion rates and harm the shopping experience. Poor product information can lead to increased customer service inquiries and returns, affecting your brand’s trust and long-term loyalty. Product Experience Management (PXM) can help avoid these hidden costs by centralizing and standardizing your product content and incorporating an effective feedback mechanism to enhance the overall product experience.":1,"#The Way Forward":1,"#Gartner-Data-Analytics-Summit":1,"#During our recent<strong ljsid-1=\"\"> Ignite: Experiences</strong> virtual event, <em ljsid-3=\"\">Whatever it Takes</em>, we had the opportunity to visit with some of our clients in different sectors to share their content management insights from their areas of expertise. We were pleased to have Kaileigh Campbell, eCommerce Manager from The Scotts Miracle Gro Company, share her experiences on what it takes to deliver a great content experience. Here are a few takeaways and insights from this Ignite Breakout Session focused on Hardlines.":1,"#Scotts has found that they can cater to these different types of shoppers by “teaching” more about lawn care – which is facilitated by Enhanced Content. They’re also leveraging “emerging” new markets, including non-traditional gardening retailers like Kohl’s, Zulily, Wayfair, and others. Put together, Scotts Miracle Gro has found its niche in delivering what their customers want in their homes and is able to provide a means to show what can be done to make it their own.":1,"#Future Opportunities":1,"#One challenge a brand like Scotts encounters is how to stay relevant in a vast landscape of competition. It’s a benefit for them to have Enhanced Content for the retail sites that create ‘brand stores’ which are a cleaner brand experience, rather than being in a more general category. For Scotts, “Those lifestyle images help play that role too,” according to Campbell, because showing an image using the product may help trigger a reminder to the shopper how the product is used and what it looks like.":1,"#Staying Relevant":1,"#The content that’s been most impactful for the Scotts brand is fairly consistent, even in a changing environment, according to Campbell. “It’s a constantly evolving landscape,” she said. “The best things my team sees – number one – is having a good product title. It’s not the time to be conversational.”":1,"#The number-two element is also not surprising, but also sometimes overlooked: Having a good, clear main image. “Zoom is a key thing,” noted said Campbell, as many shoppers prefer to look closely at the packaging for the ingredients, rather than scrolling to the product descriptions on the page.":1,"#Scotts Miracle Gro is considered a “best in class” example of how the company integrates their Core and Enhanced Content, including lifestyle images, buying guides, and other content to educate shoppers on how their products tie together as an integrated group of products. Syndigo has found that hardlines suppliers can see as much as a 37% lift in add-to-cart numbers when shoppers engage in Enhanced Content (including product tours and image carousels) in the sector.":1,"#Outside having the basics down, both 360-spin (where available) and product videos were strong performers for Scotts—and impactful for their category. They use ‘how-to’ videos to demonstrate, in an instructional way, how to use the product clearly. This is particularly important for the up and coming new-homeowner demographic, who may have never had to care for a lawn before.":1,"#One continual challenge in terms of both relevancy and brand consistency is maintaining their product naming identity across different recipients. It’s a challenge that Scotts acknowledges takes some work to review and update. Some retailers create their own naming conventions, for example, where others may have character limits or place SKU numbers in titles. It’s a common problem that comes with the territory, and the team at Scotts can monitor and review the listings regularly to ensure accuracy and consistency as best they can…which is why Enhanced Content can help reinforce their information.":1,"#Looking forward, the Scotts team is excited for the growth potential it has with some of their newly acquired brands or branding partners. In addition, they see other opportunities to build on the brand experience, by looking at different demographics (Millennials, Gen Z) and how they are moving into larger homes with smaller outdoor yards – which is different than prior generations.":1,"#By that, Campbell explained, she meant that shoppers don’t want to spend the time wading through a lot of words and creative explanations. Rather, they want to know the item is what they are searching for. And if they can’t figure that out, they will move on to another competitor.":1,"#How to publish your content to IMA as well as its distributor members":1,"#Join us for a compelling webinar featuring Valerie Strong, Manager of Food Safety Quality Assurance, at IMA, and our very own Jason Gunn.":1,"#As IMA continues to work with suppliers to capture accurate and up to date product information, it is important that suppliers be in compliance with GS1’s global standards.":1,"#IMA’s allergen required attributes":1,"#Core requirements needed to curate best-in-class product content":1,"#How to review your scorecard and get tips for achieving 100%":1,"#Success in Retail: Mastering Onboarding, Marketplaces and Compliance":1,"#<strong ljsid-0=\"\">Bad data: A Costly Misstep in Syndication: </strong>Although product information may “work” moving through a brand’s internal system, if it’s not accurate or the required quality for a recipient, the recipient may not accept it. Equally as bad, it may create a poor customer experience, which hurts sales and diminishes both brand and retailer brands. A recent survey, quoted by Forbes, indicated that poor data quality is responsible for <a ljsid-2=\"\">an average of $15 million per year in losses for an organization</a>. Bad data leads to a domino effect of issues, from compromised consumer trust to diminished search visibility, lost sales opportunities, damage to brand image, and ultimately, impact revenue.":1,"#<strong ljsid-0=\"\">Rich Product Information: A Barrier to Streamlined Syndication: </strong>Today’s online product listings contain much more than a single product photo and simple description. Now, detailed and rich product information such as image galleries, videos, 360 spins, isn’t just a luxury – it’s often a requirement. However, this additional data can complicate syndication. When dealing with extensive information for each product – descriptions, images, weights and dimensions, usage specifications, videos, marketing copy, and differing file formats for different platforms, managing this data becomes complex and time-consuming.":1,"#Here are just a few examples of the ways that product information can add time and frustration to a brand’s syndication process :":1,"#Challenges in Product Content Syndication: Navigating Complexities and Managing Expectations":1,"#A completely scalable platform with configurable integrations, flexible data modeling and self-service workflows means that you can build the platform you want while always staying current.":1,"#The best platform is nothing without the best data. Our syndication expertise in Grocery means you start with data quality standards that are fit for industry purpose.":1,"#Enjoy full-service content syndication capabilities, including vendor onboarding, and low-code rich media built directly on your eCommerce site.":1,"#Retailers like you—across grocery, hardlines, electronics, apparel, and other consumer goods—choose Syndigo for their product information management. Syndigo is the first cloud-native solution that is purpose-built to deliver exceptional product experiences across departments, organizations, and with your vendor partners across your commerce platforms.":1,"#Help your users work more effectively with cloud-native technology that lowers your Total Cost of Ownership.":1,"#Data accuracy at the core":1,"#An analytics suite that is built into the platform to ensure the most accurate and up-to-date representation of the state of your data, with prebuilt or customizable displays.":1,"#Seamless integration between PIM and syndication needs":1,"#A vast collection of existing vendor information, customizable workflow templates and complete software development kit means implementation often in weeks, not months or years.":1,"#Brands, especially in the premium and luxury segments, are increasingly prioritizing Direct to Consumer (D2C) models to establish closer customer...":1,"#Without the ability to send multiple streams of product content, configured to the recipient’s taxonomy, all the effort a brand has put into content development does not matter. For e-commerce brands who live with this reality, <a ljsid-1=\"\">94% seek a comprehensive solution</a>. Syndication must also be a hub of synchronization for a brand, harmonizing data distribution between internal configurations (“my data, my way”) and external requirements (“my data, your way”) to ensure consistency, accuracy, and engagement.":1,"#Content managers juggle numerous responsibilities, from overseeing product information to ensuring its syndication across diverse retail platforms. Some larger brands manage this with departments dedicated to the task. In today’s real-time economy—with many omnichannel requirements—the ability to manage content at scale may be a time challenge for smaller teams. However, the importance of seamless syndication cannot be overstressed.":1,"#Challenges in Product Content Syndication Navigating Complexities and Managing Expectations":1,"#Crafting Excellence: Klein Tools Elevates the Online Shopping Experience with Content & Syndication.":1,"#So, what can be done when data requirements are time consuming and resources are limited? Even with a dedicated team to manage content, the complexities and time constraints of handling diverse product information can stretch resources, regardless of the company size. To overcome such challenges, brands can access a “helping hand” in managing the syndication of their product information. Syndigo now offers the ability to on this task for brands, allowing e-commerce marketers to focus on other crucial aspects of their role.":1,"#These challenges underscore the significance of a robust syndication strategy that not only manages vast and diverse product information but also ensures its accuracy and relevance across all platforms.":1,"#<strong ljsid-0=\"\">Managing Shopper Expectations: A Key to Brand Success: </strong>It’s no secret that consumers expect accurate and comprehensive product information at their fingertips when shopping online. Meeting these expectations requires both high-quality data and also the ability to effectively distribute it across multiple touchpoints. In a recent Syndigo consumer survey on holiday shopping, the results revealed that about <a ljsid-2=\"\">half of Black Friday, Cyber Monday shoppers reported noticing products appearing differently</a> across channels with some frequency, with nearly one in four noting it occurring ‘Often’ or ‘Very often.’ These are inconsistencies that can eventually lead to customer dissatisfaction, and potentially drive customers away from your brand.":1,"#Access a range of analytics reports and measures to gain valuable insights into product data, consumer e-commerce behavior, and market trends. With real-time data visualization and reporting, Syndigo helps our clients with data-driven decision-making to improve their online performance across product visibility, availability, pricing, and promotions.":1,"#Listen to what the customers are saying":1,"#Solving the board-level challenges":1,"#When it comes to retail specifically, there are some particularly powerful benefits ahead. The Syndigo + Riversand combined vision is about fully equipping retailers with the tools to enable seamless data management—within their organizations as well as with their vendor partners. Executing this vision means retailers can have a reliable source of truth that connects data to location, customer, and other domains in order to manage vendor onboarding, operations, and customer experiences. Plus, brands can think differently about how they manage their supply chains, position their products, and expand their channels.":1,"#Earlier this year, <a ljsid-1=\"\">Syndigo acquired</a> MDM and PIM leader Riversand. This was a major step in extending the capabilities of our end-to-end solution for all companies we work with—from retailers to manufacturers across all verticals.":1,"#Next Level Product Presentation – Transgourmet & Syndigo Show You How":1,"#Creating and distributing product content is essential for e-commerce success. Brands must not only create the digital content that represents their physical products; they must also manage the distribution of their assets across multiple platforms to ensure that they drive shopper engagement and conversion.":1,"#Sales-Driven Strategy. Focus on content optimization for enhanced consumer engagement and conversions.":1,"#Efficient Staffing Solutions. Acting as an integrated extension, eliminating the need for specialized staff. Peace of mind.":1,"#Retail Partner Alignment. Ensuring your products meet partner requirements .":1,"#Expert Content Management. Proficiency in content organization, distribution, and cross-channel optimization.":1,"#April 15, 2024":1,"#1 Oct":1,"#By adding Riversand’s <a ljsid-1=\"\">leading MDM capabilities</a> into the mix, we’ve ensured that retailers’ success continues with growth. With best-in-class MDM, retail companies can confidently achieve the operational excellence needed to sustain business growth, minimize risk, and introduce new products faster. This, coupled with Syndigo’s CXH, means retailers can leverage data across all aspects of their network with assurance that it’s validated, driving revenue, and measurable for the long term.":1,"#It all starts from the top. In Syndigo’s <a ljsid-1=\"\">How to Win in Retail blueprint</a>, the highest priorities of retail organizations are broken down, from sourcing a compelling product assortment to controlling costs. These are the priorities that drive everything in an end-to-end commerce strategy, which is what Syndigo’s Content Experience Hub (CXH) platform is designed to support. The blueprint unpacks precisely how CXH supports that end-to-end process through the application of three key data types:":1,"#Streamlining the exchange and execution of this data empowers retail leaders. Not only does that improve their ability to boost vendor engagement and maximize sales opportunities, it ensures unification of data across the enterprise (and within the robust brand network that Syndigo and Riversand offer together). It always comes back to those board-level challenges and a solution that addresses them.":1,"#<a ljsid-0=\"\">Today’s retailers</a> need to stay ahead of the eCommerce competition and continuously improve speed to market. Syndigo and Riversand’s joint approach brings industry expertise, as well as PIM, MDM, and syndication capabilities to a network of thousands of retailers and manufacturers across the globe. Our goal in bringing these platforms together is to simplify the end-to-end process every step of the way for retailer leaders everywhere.":1,"#Want to get started?":1,"#Moreover, Riversand’s platform further supports those board-level challenges being met, breaking them down on an even more granular level. Our combined vision solves those complex supply chain issues, boosts overall customer experiences, and ensures proper data governance and compliance with governing bodies like GS1. Here’s a glance at the cycle of objectives our MDM arm enables in retail:":1,"#Example 2 – Narrowing down choices based on style preference":1,"#Streamline product data intake and management, improve data quality, and maintain consistency across channels. With Syndigo, businesses can easily manage complex product hierarchies, attributes, and digital assets, ensuring that accurate and up-to-date information is always available to customers.":1,"#NOW Earns an Immediate Win in Product Content Performance.":1,"#Consolidate, cleanse, and organize data from various sources and data domains to create a “golden record” of essential business data representing a single, trusted version of the truth for each item in the system. Syndigo’s industry-leading MDM delivers data governance to ensure critical business data is available for timely decision-making and increased operational efficiency across the enterprise.":1,"#To win the Buy Box, you need to perform strongly in sales and offer competitive prices at the same time. With fierce competition, various factors such as stock status, price, and shopper reviews come into play. That’s why Syndigo’s Buy Box Report becomes your essential aid, providing:":1,"#Track whether your brands are credited as sellers when shoppers purchase/add-to-cart.":1,"#Quickly monitor your Buy Box Won and Lost percentage in real-time.":1,"#Understand the volume activity behind each search term":1,"#Many companies monitor their search performance on Google, but what about Amazon? Nearly 40% of traffic to your product detail page comes from searches on a retailer’s site, and that traffic converts twice as often as searches that come from other referring sources. It is crucial to ensure your products show up on page 1 for relevant search terms.":1,"#However, manually monitoring search results on Amazon can be time-consuming and tedious. Searching for keywords, entering them one by one, and recording rankings in spreadsheets – this takes away from time better spent developing and marketing new products.":1,"#Monitoring Your Product Availability at Amazon":1,"#Show how your products are ranking for the search terms you care about":1,"#Winning the Amazon SEO Race":1,"#After making sure customers can easily search for your products on page 1, the next step would be to secure that buy box.":1,"#With Syndigo’s Out-of-Stock report, you can easily monitor the real-time availability of your products at Amazon and other eCommerce site. This comprehensive tool keeps a close eye on inventory trends and ratios for you. You can easily track the availability of products and ensure you are not losing potential sales due to stock shortages. The OOS report comes with actionable insights as well, you can get real-time alerts of when to replenish inventory, and how to optimize inventory orders… so your products will never fall off Amazon’s shelf, and customers can always search for them with ease.":1,"#The Buy Box refers to the white box to the right of the product image, containing the “Buy Now” and “Add to Cart” buttons. It is one of the top priorities for winning Prime Day since":1,"#Highlight competitors that are ranking for the same search terms":1,"#Track those eCommerce search terms every day":1,"#Securing the Buy Box position.":1,"#Discover search terms of interest":1,"#With the ability to monitor Buy Box status updates, brands can quickly react to changes in the market and adjust their strategies to stay ahead of the competition.":1,"#Defending the Buy Box":1,"#Monitoring search results and achieving page 1 visibility.":1,"#Provide detailed insights into the Buy Box performance for each product, such as who is winning if you’re not and at what price.":1,"#Syndigo eCommerce search rank analysis lets you easily determine whether your products are ranking high for the search terms that matter for your products. With that information in hand, you can take action to identify products that need to be optimized—or let us do the optimization for you.":1,"#Ensuring product availability and discoverability.":1,"#Featured: Maximizing Success on Prime Day 2023: Strategies for Visibility, Sales, and Buy Box Dominance":1,"#<a ljsid-0=\"\">Joann Fabrics</a> is a place where one can get lost among the variety of crafting ideas. But online, it often comes down to a shopper needing a particular item. And when it comes to equipment such as die cutting machines, Joann <a ljsid-2=\"\">gives its shoppers a way</a> to find the machine type, price range and other features, in a few easy clicks. Once the features are chosen, shoppers can compare among the options in an easy interface.":1,"#Perhaps your product line is one where shoppers do not buy often, but the choice is extremely important. Take bridesmaids dresses, for example. Of the many decisions to be made for the big day, making sure the bride and her party look their best can be a challenge. Given the hundreds of different options at David’s Bridal, making that choice can be daunting. But with the <a ljsid-1=\"\">Style Quiz</a>, David’s Bridal helps brides-to-be focus their choices around their own style preferences. The quiz provides options based on type of wedding venue, color groups, style preferences and budget, among other things, and shoppers are then shown a set of items that match their preferences. By focusing the new bride’s attention on an acceptable set of choices – all of which are in their stated preference – it gives them more comfort in making a decision, while supporting the brand of David’s Bridal as one that is helpful.":1,"#A key measure for online marketing is engagement – the way a shopper interacts with the product information and images to make their purchase choices. In many cases, it is beneficial to help shoppers narrow their choices to provide information that is in line with what they are looking for. The <a ljsid-1=\"\">paradox of choice</a> shows that good marketers help to make shoppers make their choices simpler. Which helps to drive sales. In a store a good salesperson can help by understanding the shopper’s needs, but online it’s difficult. However, with advanced filtering technology it’s possible to narrow down the optimal product for a shopper’s particular taste and needs. iltering technology it’s possible to narrow down the optimal product for a shopper’s particular taste and needs.":1,"#by Nikhil Bhatia, SVP, Product In today’s real-time economy, staying competitive means keeping up with the latest trends, and keeping close to...":1,"#<strong ljsid-0=\"\">Capture <a ljsid-0-1=\"\">Core Content</a>:</strong> Create, collect, audit enrich and manage your product label information to optimize your eCommerce experience, in-store merchandising and supply chain and logistics data":1,"#24 Oct":1,"#<strong ljsid-0=\"\">Enhanced data accuracy: </strong>Centralizing product data has reduced errors and inconsistencies and offers more flexibility with the type of enhanced content they use.":1,"#The world of frozen consumer packaged foods is competitive and complex. Aviko partnered with Syndigo to increase the speed of product information updates to the market and reduce complex manual submission processes of data to its wholesale partner — Transgourmet. By integrating Syndigo with its internal product content databases they achieved many positive results, including:":1,"#With all the products being launched every year – more than 30,000 annually, according to Nielsen – it is hard to keep track of all the brand names, line extensions, item descriptions, label information and the other content that goes with it. Supplier brands and retail outlets need to identify, measure and track these items with a unique code identifier. For consumer goods, this is the Global Trade Item Number (GTIN). In North America, the U.P.C. bar code represents the GTIN.":1,"#If you don’t have a company prefix, you can apply for one through GS1, the coding standards body (for more information on GS1 or how to apply, please visit <a ljsid-1=\"\">https://syndigo.com/gs1-cip/</a>). This number is the manufacturer ID portion on GTINs and barcodes. In addition to the company prefix, you will need to create a unique product number for each item you want to sell. Since this number can’t be used for multiple products, or transferred from one product to another, it’s important to plan ahead with your numbering.":1,"#Considering many of the big takeaways that have been shared around the NRF’s Big Show, it’s clear that as an industry, retailers more than ever...":1,"#Product information management (PIM) plays a crucial role in ensuring that businesses can provide customers with accurate and up-to-date product...":1,"#Product data is critical for retail performance, influencing sales, logistics, operations, marketing and more. The more complete and comprehensive it...":1,"#In the marketplace of today and the future, it will be critical to integrate content at the product, store and online level to ensure a seamless shopper experience.":1,"#It is clear that the importance of digital content is a requirement for any supplier or retailer looking to stay competitive as a viable option for today’s shopper. Integrating product content online and offline requires collaboration between departments and with content providers such as Syndigo.":1,"#Among top performers by customer journey, U.S. grocers are in the lead according to the Winsight report, including <a ljsid-1=\"\">Target</a> for research and discovery.":1,"#At Syndigo, we enable Target to provide a single source of truth to their shoppers through our product content management platform. Through CXH, suppliers can publish complete, templated core and rich product content on Target.com to drive sales. Syndigo can help:":1,"#Syndigo: Right Data. Right Now.":1,"#Target Hits Bullseye And Makes Innovative Moves":1,"#Aside from major store facelifts, their latest retail innovation comes in the form of a mega partnership with Disney. Not only will Target host Disney stores and create focused Disney sections on their websites, a new Target store will open at the Disney World entrance. This is an interesting example of how Target has expertly researched their target market (no pun intended!) to capitalize on a unique retail experience and exploit Toys R’ Us demise.":1,"#Target’s CEO, Brian Cornell, also was named 2019’s CEO of the year by CNN. Cornell stated their blueprint for success includes investing in the business while “staying true” to their guests and core purpose. This included putting stores at the center of their guest experience by remodeling and opening new stores, including re-making stores as fulfillment hubs for eCommerce.":1,"#<a ljsid-0=\"\">Neutrogena</a> has taken a similar approach, with a focus on skin tone for their product line. Their <a ljsid-2=\"\">Shade Finder Quiz</a> helps shoppers find the applications that will be the best match to their skin tone as well as the occasion they intend to use the products for. Again, using the Product Finder application, Neutrogena was able to help shoppers build a set of products to help them accomplish their beauty goals, in an engaging and interactive way.":1,"#Example 1 – Choosing a product to meet a specific need":1,"#We know that enhanced content is driving sales… So how can enhanced content technologies help bring shoppers even closer in a virtual shopping environment? And although shoppers right now are becoming more comfortable with shopping from a remote location, there is always the challenge of convincing them to complete the purchase online.":1,"#Using decision-driven applications online can help to recreate the engagement and interaction of an in-person visit and purchase of products. These above examples show how a little creativity and understanding of the shopper experience can help drive greater online sales for products that are typically challenging to sell without hands-on interaction from a shopper.":1,"#Example 3 – Selecting items for a particular application":1,"#The consumer products company 3M is another great example. Given the broad and vast products they produce (easily more than 50,000), it can be a challenge to support the brand while grouping certain products around a shopper need. Take the Futuro™ line of braces, sold at many retail outlets. 3M uses Product Selectors to <a ljsid-1=\"\">help shoppers narrow down their choices</a> by ailment and body part. This example is particularly interesting, in that 3M also created an “IRL” version of Product Selectors – in store, to help shoppers narrow down their choices when shopping the physical location.":1,"#With exciting new skin care brands like Versed, it’s important to show how your brand can be used for particular skin types and uses. A Product Selector application here can highlight a shopper’s main concerns, such as oily skin or sensitivity, in addition to the type of daily regimen they use. Answers to these questions <a ljsid-1=\"\">help build a skin care profile</a> to direct shoppers to the products they will find most useful.":1,"#Product Selectors are one such capability. By building a selection path for shoppers through a series of questions and choices, a marketer can help shoppers get to the product they are searching for, more quickly. Here are some “real-world” examples of how Product Selectors can bring the shopper closer to the store experience and keep them engaged to drive more online sales.":1,"#They have achieved impressive results in several areas, including:":1,"#Syndigo’s platform powers modern commerce by enabling the continual flow of data and content throughout the entire commerce ecosystem with an end-to-end solution for MDM, PIM, PXM, Syndication, and Digital Shelf Analytics.":1,"#With these adjustments and adaptations, Aviko has a new efficient way to streamline the management of its Enhanced Content, with the added benefits of improved accuracy based on the latest Transgourmet data requirements and the ability to easily scale for new business growth.":1,"#<strong ljsid-0=\"\">Meeting partner needs:</strong> Faster product content updates have improved Aviko’s relationship and standing with its largest partner.":1,"#<strong ljsid-0=\"\">Deeper understanding of data:</strong> Aviko has a better understanding of the requirements of retailers and the product preferences of its customers through more intensive analysis of their master data.":1,"#<strong ljsid-0=\"\">Increased creative flexibility:</strong> The wide range of Enhanced Content widget options in the Syndication solution enables Aviko to easily provide a variety of engaging product content.":1,"#With Syndigo’s Syndication solution, Aviko has a streamlined API connection and values the automatic data synchronization capability. This integration significantly simplifies their cross-channel product content management, reducing the time and effort required to maintain up-to-date information.":1,"#Product Content Management Transformation":1,"#Aviko needed a syndication solution to help centralize and streamline its product data for one of its largest sales wholesale partners, Transgourmet. Seamless integration with their existing systems for accuracy and operational efficiency was essential, as well as the need for more automation to optimize their product data management processes. Manually updating product content for each channel by different teams was labor-intensive and error prone. Additionally, product content was scattered across different systems in different formats and languages.":1,"#The First Priority: Unify Product Data":1,"#Aviko is set up to quickly and easily syndicate their Enhanced Content for accurate, detailed, and structured product information for faster time to market.":1,"#Grocers that have added digital capabilities have already reaped the benefits of increased sales and better competitive positioning.":1,"#Annual digital grocery sales will cross $150 billion by 2025, growing 26% on a year-over-year basis.":1,"#In its very first edition, the <a ljsid-1=\"\">Winsight Grocery Digital Maturity Benchmark study</a> tapped the insights of the 80 largest retailers in the United States and Europe. Not surprisingly, Digital is prompting change in all industries – particularly the grocery sector.":1,"#The study also details the leaders across each step of the customer journey. The top 10 performers overall, in descending order, are BJ’s Wholesale Club (U.S.), Carrefour (Europe), Albert Heijn (Europe), LeShop (Europe), Auchan (Europe), The Kroger Co. (U.S.), Costco (U.S.), Target Corp. (U.S.), Rewe (Europe) and Walmart (U.S).":1,"#The study revealed that:":1,"#The expansion of non-traditional, digital-native players in the grocery space have underlined the importance of digital in grocery.":1,"#Ideal product content: How to retain customers and increase sales":1,"#Real-time insights into retailer requirements to meet changing content delivery specifications.":1,"#A centralized view of product content to easily track and update it with automated data synchronization.":1,"#Faster updates to item records at their retail partners with an integrated API connection.":1,"#Impacted food and drink categories are listed in <a ljsid-1=\"\">The Food (Promotion and Placement) (England) Regulations 2021</a> and include soft drinks, savoury snacks, confectionery and pizza.":1,"#Foods that score four or more and drinks that score one or more are classed as HFSS products.":1,"#Key locations in store (store entrances, aisle ends and checkouts) when retail stores are over 185.8 square metres (m2) (or 2,000 square feet), and the equivalent online":1,"#Retailers are under mounting pressure to change and evolve, and not just from the threat of fines. This regulation not only prompts grocery retailers to be seen to be doing something about their social responsibility, it is also about building the public image of caring for a healthier future for the next generation of consumers.":1,"#The location of products within stores and online channels significantly affects how we shop and what we buy. Furthermore, evidence shows that retail price promotions in food are influencing food preferences and purchases, especially in children.":1,"#The government has now provided detailed guidelines on how to identify and feature such products.":1,"#Each product in these categories needs to be rated for ‘Nutrient Profile Score’ with negative points for calorie density, saturated fat, sugar and sodium, and positive points for protein, fibre, fruit, vegetables and nuts.":1,"#This new regulation joins a long list of complex challenges facing retailers and suppliers to share complete, accurate allergen, nutrition, ingredient and sustainability information to UK shoppers. It’s increasingly important to be mindful of these mounting standards and take steps to ensure consistency in representing this information across packaging, labelling, shelf, instore and online use.":1,"#In order to curb obesity and the growing burden of public health issues because of bad dietary habits, the UK government has introduced new HFSS (High Fat, Salt, or Sugar) <a ljsid-1=\"\">regulations to curb the promotion of unhealthy food and drinks</a>.":1,"#Who Is Impacted":1,"#Challenges for Grocery Retailers Today and Tomorrow":1,"#The restriction of HFSS products by location already came into force starting October 1, 2022. The additional tightening of regulations on HFSS products by volume price to follow soon, 1 October 2023. The rules impact medium and large businesses (with 50 employees or more).":1,"#Volume price promotions – for example, multibuy offers (buy-one-get-one-free)":1,"#<strong ljsid-0=\"\"><a ljsid-0-0=\"\"><span ljsid-0-0-0=\"\">Av</span>iko</a> </strong>is the worldwide market leader in refrigerated chips and one of the four largest potato processing companies in the world. It is the complete supplier of chilled and frozen potato products within Foodservice. Aviko’s diverse portfolio of fresh fry variations, catering and frozen potato products, fast food accessories, and much more brings joy to tables around the world.":1,"#Some large CPG companies are equipped to provide this data more readily, but many smaller food producers and distributors may struggle to deliver timely, quality nutritional data.":1},"version":33631}]