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Synapse is the agentic foundation of Syndigo’s Product Experience Cloud, enabling brands and retailers to operationalize AI through coordinated agents with structured human oversight so teams can move faster, operate with greater accuracy, and drive measurable commercial outcomes.":1,"#The next chapter of product experience management is Agentic PXM powered by Syndigo Synapse™.":1,"#Synapse orchestrates intelligent agents across product data, automating complex workflows while keeping humans in control as needed.":1,"#How Syndigo Synapse™ Enables Agentic Workflows":1,"#Access your copy of the MDM ebook and learn how to build a business case focused on speed, trust, and AI readiness.":1,"#NÜ Hôtel, 93 Avenue Le Corbusier, 59800 Lille":1,"#Klee Group x Syndigo — Lille":1,"#Download MDM Ebook | Thank You":1,"#<a ljsid-0=\"\">Kontaktieren Sie uns</a> to learn more about how Syndigo PIM gives you the competitive edge to succeed.":1,"#Mühleim an der Ruhr, GERMANY":1,"#Syndigo Synapse™ integrates seamlessly with retailer platforms, marketplaces, and enterprise systems, allowing agentic workflows to extend beyond Syndigo into the broader commerce ecosystem.":1,"#Syndigo Synapse™ supports both sequential and parallel workflows, allowing agent-driven tasks to adapt to the complexity of real-world product operations. Whether actions need to happen step-by-step or simultaneously, execution remains structured, predictable, and scalable.":1,"#Agentic workflows often involve multiple agents collaborating together across complex tasks. Syndigo Synapse™ coordinates how agents interact, sequence actions, and hand off work.":1,"#Syndigo Synapse™ unites product, supplier, location, compliance, and performance data into a single, connected foundation. This unified data access ensures agents operate with full context, understanding not just what a product is, but the whole ecosystem it’s in.":1,"#Agentic PXM requires more than AI features; it needs a system that can coordinate agents across trusted data and workflows. Synapse provides the intelligence layer that allows agents to plan, act, and collaborate across the entire product lifecycle. Syndigo Synapse™ makes autonomous coordination and execution possible across the entire product experience lifecycle.":1,"#Copyright Policy":1,"#<strong ljsid-0=\"\">Syndizieren</strong>: Seamlessly publish the content to all (upstream and downstream) endpoints.":1,"#Enterprise-grade governance is embedded directly into the platform. Syndigo Synapse™ controls how agents access data, what actions they can take, and when human oversight is required.":1,"#Paris Expo – Porte de Versailles – Hall 4 |":1,"#In their search to fix the data problems at Biocoop, and with the knowledge that a <a ljsid-1=\"\">Gestion des informations sur les produits </a>(PIM) system is critical to maintaining a high quality of product data, Biocoop met with Syndigo, a PIM vendor specifically known for their ability to meaningfully improve product data quality.":1,"#Please click below to connect to your copy of the <b ljsid-1=\"\">“</b><strong ljsid-2=\"\"><strong ljsid-2-0=\"\">How to Make a Business Case for MDM”</strong></strong> ebook now.<a ljsid-4=\"\"></a><a ljsid-5=\"\"></a><a ljsid-6=\"\"></a><a ljsid-7=\"\"></a>":1,"#<strong ljsid-0=\"\">Practical Insights & Next Steps:</strong> Customer case studies, concrete use cases, and clear actions for achieving rapid, measurable impact.":1,"#WHITEPAPER":1,"#And it’s no wonder: E":1,"#nhanced Content has been shown to increase conversion rates by 90%,":1,"#A <a ljsid-1=\"\">GS1 Firmenpräfix</a> allows businesses to get multiple barcodes at a single time, as well as identify locations, mixed cases, create coupons, and create higher levels of packaging like a case or pallet.":1,"#Choose a <a ljsid-1=\"\">GS1 US GTIN</a> or a <a ljsid-3=\"\">GS1 Firmenpräfix</a> based on your product line growth.":1,"#simply by including it on a product page":1,"#Enhanced Content doesn’t just “happen.” It needs input and coordination from vendors and suppliers to provide great content. But it also requires retailers to enable Enhanced Content on their site in the first place and provide the technical capabilities to host and submit this kind of information and assets. Syndigo makes enabling Enhanced Content on your eCommerce platform intuitive and effortless:":1,"#PIM Archives - Syndigo":1,"#Imagine what that kind of impact could do for your revenue goals!":1,"#The Importance of Online Information for Purchase Decisions and Shopping Experiences":1,"#Profile Details":1,"#syndigo@walkersands.com":1,"#Maintaining compliance with constantly changing global regulations was essential to record and track.":1,"#Source: AMVO, 2022":1,"#This eBook explores how to build resilience and agility into your product content strategy. Learn why a unified data foundation, dynamic content capabilities, and AI readiness are no longer optional; they’re essential for staying visible, relevant, and trusted.":1,"#Commerce is evolving faster than ever. From the rise of AI-driven shopping to economic volatility, brands and retailers face constant disruption, and the digital shelf waits for no one.":1,"#Preparing for AI-driven discovery and agentic commerce":1,"#Strategies for dynamic content and real-time syndication":1,"#How to build a single source of truth for product data":1,"#Why volatility is the new constant and what it means for commerce":1,"#<strong ljsid-0=\"\">Download the guide</strong> and discover insights on:":1,"#Choose the network with 2,000+ global recipients and 23,000+ unique requirement sets.":1,"#Looking to Syndicate your data to reach more platforms?":1,"#<em ljsid-0=\"\">Request a demo to</em> En savoir plus":1,"#Conversion rates increase an average of 39% on product pages with enhanced content!":1,"#<strong ljsid-0=\"\">Konformität</strong>: DPPs can help companies comply with sustainability reporting regulations and standards, such as the Global Reporting Initiative (GRI) and the Sustainability Accounting Standards Board (SASB)":1,"#Downlaod the Report":1,"#Syndigo GEO":1,"#Toys R Us Canada Core Content - Syndigo":1,"#Ensuring your content is live and accurate is essential, but it’s equally crucial to create engaging seasonal content. <a ljsid-1=\"\">Dermalogica</a> exemplifies this by utilizing <a ljsid-3=\"\">Enhanced Content</a> to elevate their skincare brand with <a ljsid-5=\"\">an inspiring story to tell and a brand-new look</a>.":1,"#Do you market your brands and products across multiple industries? CXH spans industry verticals including grocery, CPG, pet, foodservice, home improvement, apparel, automotive and other hardlines, so you can rest assured that your content will be formatted to the appropriate guidelines for your industry, from ACES and PIES to":1,"#Our platform acts as your single source of truth, making it easy to manage, validate, and optimize product data in one place. With connections to thousands of global retailers, distributors, and marketplaces, your content is automatically transformed and delivered in the right format, every time. We also ensure full GDSN and GS1 compliance.":1,"#Centralized Control, Global Reach":1,"#As your business grows, our syndication network grows with you—adapting to new channels, partners, and market needs. And with enhanced content features like videos, interactive modules, and rich media, you can turn browsers into buyers by delivering engaging digital shelf experiences that educate and convert.":1,"#Scalable Syndication Meets Enhanced Storytelling":1,"#Tasks like enrichment, taxonomy classification, attribute mapping, and localization are time-consuming and hard to scale accurately. We created our AI GoPilots™ to streamline these processes by automating content workflows, enabling faster, more consistent, scalable product content management.":1,"#AI-native Productivity Tools":1,"#Download PIM eBook":1,"#Create an immersive online product experience for your consumers, seamlessly integrated into Cora’s digital platforms. Include video demos, lifestyle images, comparison charts, product manuals, user-generated content and other interactive product content.":1,"#But the reality is far more complex. A brand is also built by what the customer experiences when buying and using their products—including, prominently, all the information, resources, and media developed to describe and promote them.":1,"#It’s easy to put the idea of brand into a narrow channel defined by more obvious channels: the company name, its values, colors and styles, logos, and so on.":1,"#One huge challenge for maintaining great product content that represents your brand is that sometimes you lose immediate control over it. Once you send content to a marketplace or retailer, it can feel like it’s ‘out of your hands.’":1,"#A brand that prioritizes having lots of information and in-depth resources available for its products is considered more trustworthy, transparent, and customer-focused.":1,"#Conquer the Digital Shelf with The Ultimate Guide to Digital Shelf Analytics":1,"#Monitoring and measuring":1,"#Once you’ve developed all the appropriate content, you need to keep it organized and readily available for use across your organization. According to the research, 22% of consumers recently saw inconsistent imagery and depictions of products across different channels, and 26% encountered conflicting or contradictory product information.":1,"#What Can Be Done to Protect Your Brand?":1,"#With content monitoring analytics, you can regain confidence that your product content is live on shelves in its most up to date, accurate form across your entire ecommerce ecosystem. This is the fastest, easiest way to look out for errors, identify inconsistencies, and ensure your content is representing your brand in the best light possible at all times.":1,"#Fundamental <a ljsid-1=\"\">Core Content and data</a> are a good start, but modern shoppers are increasingly expecting more sophisticated, engaging experiences. There’s a reason Enhanced Content, which includes features like side-by-side comparison charts, video clips, and interactive product tours, has been shown to increase conversion rates by an average of 39%.":1,"#The people working on a company’s product content might not always realize the true scope and influence of the work they do, whether it’s meticulously documenting ingredients for a nutrition label or writing descriptions for online PDPs. The impact of this critically important work extends far beyond its initial tactical purpose and has a lasting impact on how your brand performs in the marketplace.":1,"#PIM (Product Information Management) paired with DAM (Digital Asset Management) makes it easy to catalog and curate all your product content and keep it a clean, consistent ‘golden record’ for any need and ready for syndication to your retail partners.":1,"#The content your customers want":1,"#Management and delivery":1,"#The data indicate product content should be given as much consideration and priority as you put into preserving your brand identity and enforcing your messaging and style guide.":1,"#So Much More Than a Logo":1,"#The first part of the puzzle is to create comprehensive—and accurate—content.":1,"#Your brand is one of your company’s most important assets. It differentiates you from the competition, connects emotionally with customers, and defines your mission as an organization. That’s why it’s important to support it on all fronts— not just in the traditional channels associated with your brand.":1,"#According to the research, the availability and quality of product data has an immediate and substantial impact on how your customers think about your brand. The report indicates <strong ljsid-1=\"\">at least 62% of consumers will think less of your brand if your products are not represented completely and accurately online.</strong>":1,"#Ready to simplify syndication and grow your e-commerce impact? Fill out the form to get started.":1,"#Streamline your content distribution with AI-driven optimization, automated compliance, and real-time updates.":1,"#Syndigo’s own <a ljsid-1=\"\">Enhanced Content</a> modules confirm this. In recent weeks there have been as much as 400% increases in visitors who engaged with Enhanced Content across top retail sites, underscoring the expanding interest in deep product content. And although the reasons for this change have been brought on by very challenging events, the suppliers and retailers that are providing more informative, engaging and complete information, are showing that their organization as one that is credible, reliable, and available.":1,"#Some of the latest digital capabilities that combat industry challenges produce significant efficiencies and transform key parts of grocery and CPG organizations. This includes implementations of automation, AI, computer vision, and business process improvements.":1,"#Tap into data and new technologies like generative AI and shoppable video to transform different parts of the shopper journey and deliver the experiences that consumers expect. With the ongoing growth of omnichannel shopping (now referred to as ‘unified commerce’), it’s critical to connect the consumer across digital channels and bridge online and in-store shopping.":1,"#Delivering an outstanding unified shopping experience":1,"#With higher prices and tougher competition, keeping customers loyal is tricky – but retailers and brands have data and new capabilities to set themselves apart, drive repeat purchases, and grow customer lifetime value. Ongoing experimentation with a variety of new loyalty-building strategies is essential to keep this momentum growing.":1,"#Last week, the Syndigo team joined over 7,500 retail leaders in Las Vegas for <a ljsid-1=\"\">GroceryShop 2023</a> to explore the latest trends shaping the future of the grocery industry. The conference provided strategic perspectives on topics including AI, personalization, customer loyalty, technology, sustainability, supply chain, and much more.":1,"#New platforms and channels are driving shopper engagement":1,"#The 2023 GroceryShop event highlighted some of the more innovative ways to gain share of shopper mind and wallet.":1,"#Many winning businesses are restructuring their teams and processes to better share data and insights, unify the organization, and equip their workforce with new tools. Have you recently reviewed what’s working and what needs improvement?":1,"#Establishing mutually beneficial partnerships":1,"#Top Industry Challenges":1,"#Pursuing new growth opportunities for long-term success":1,"#Implementing capabilities that drive efficiency and future-proof organizations":1,"#Retailers and brands are expanding into virtual environments, fostering customer relationships on emerging social media channels, and branding on streaming platforms to connect with consumers in engaging, fun, and authentic ways. They’re also investing in tools such as shoppable video and generative AI that improve interactions on third-party and owned platforms. These advanced solutions provide exciting new opportunities to reach target demographics through state-of-the-art touchpoints.":1,"#These include driving new revenue for retailers and brands, such as retail media networks, white-label technology solutions, health and wellness services, private labels, and food service offerings. There is also fierce competition to partner with multiple grocery delivery services for access to current and new customers.":1,"#Maximize value with technology vendors, suppliers, customers, and other partners through closer collaboration. Explore how you can make these relationships more productive.":1,"#Innovative ways to keep customers loyal":1,"#Based on the topics of conversation from the stage and on the show floor, both speakers and attendees discussed a variety of challenges facing the industry today, along with ways to tackle them.":1,"#Setting up an organization to win":1,"#Marketing Trends & Strategies":1,"#Optimizing product content – including complete, high quality images and enhanced rich media – must be a core capability for brands. To stay competitive, now is the time to evaluate your internal processes to create a powerful omnichannel experience for your shoppers. If you would like to learn more, <a ljsid-1=\"\">contact us</a> to get started.":1,"#There’s no need to belabor the point.":1,"#Six Steps":1,"#In the US and around the world, organizations no longer have the luxury of maintaining business as usual. Today, all businesses (essential or otherwise) must communicate their product benefits and their company values to a marketplace that’s more isolated and fragmented than ever.":1,"#We’ve all been made painfully aware of the “unprecedented” environment we are in, where all companies are there to “support” their consumer base in these “trying times”. And we all know that business must continue (or re-open soon).":1,"#In today’s world, the need for complete, accurate, and high-quality digital product information is an even-more-critical element of brand execution at retail. And with the continued consumer shift to eCommerce activity, this content must available and up to date in real time.":1,"#A collection of best practices for Optimized content images":1,"#Syndigo OpenAI Connect":1,"#Online grocery apps show more than 100% growth in week-over week downloads; some delivery services showed 20x growth.":1,"#Finding the best digital marketing mix":1,"#Protect Your Brand with Key Insights":1,"#Rapidly assess and modify content to optimize performance using our unique integration of analytics throughout the entire product lifecycle.":1,"#The rise of retail media and connected TV offerings offer new ways to reach consumers. Crafting the ideal digital mix means picking the right channels and measuring what works to justify budget allocation. This is critical because online customers are two to four times more valuable than in-store shoppers.":1,"#The continued move toward unified commerce also underscores the importance of pursuing strategies and tactics that seamlessly connect brand experiences across digital and physical channels. GroceryShop 2023 provided valuable insights into what’s happening now and what’s coming next for grocery and CPG businesses. Are you ready?":1,"#Harness exponential data growth using our enterprise data suite that includes Product Information Management, Digital Asset Management, and our industry-leading Master Data Management that can connect product, customer, and location domains for scaling.":1,"#Control all content and data flows at every aspect of the data and content lifecycle, so you gain efficiency, visibility, and control from creation to sale.":1,"#Trusted by 14,000 retailers and CPGs worldwide, Syndigo’s unified solution connects the needs of brands and retailers to deliver product content and related data so products get to market faster, enjoy sales growth, and meet ever-changing retailer content requirements with ease. From the largest two-sided global network of brands and recipients to creating customer-centric enhanced product experiences, we have you covered!":1,"#Prepare for Exciting New Opportunities":1,"#Retail media is a big deal! Forecasts call for digital ad spending on this emerging channel to increase nearly 20% in the US in 2024, skyrocketing to a total of $61 billion. However, marketers want more standardized ad measurement and attribution models to connect in-store and online retail media. Evaluate your current retail media network performance and experiment with new ways to maximize campaign success.":1,"#Brand perspectives on retail media strategies":1,"#With Syndigo, you can:":1,"#It can seem overwhelming to think about the many ways you can build closer relationships with your customers and attract new ones. But that’s good news! With the rapid pace of technological innovation, new solutions utilizing AI, enhanced content, media, data management, analytics, and more, you can improve your ability to meet buyers where they are.":1,"#Seasonal selections are the perfect element to distinguish products with customized content . It’s imperative for brands to prioritize the enhancement of their visual content (images, videos, marketing copy, etc.) to adapt seasonally, particularly for flagship products. The most important features and uses of a product—the ones that are most likely to prompt an immediate purchase—often change throughout the year.":1,"#If handling this process manually doesn’t appeal to you, there’s an alternative worth exploring, <a ljsid-1=\"\">Syndigo’s Out-of-Stock Report</a> can help streamline and accelerate the inventory management before the sales frenzy.":1,"#Home: <a ljsid-1=\"\">www.homedepot.com</a>":1,"#A consumer-facing view of inventory levels, allowing you to make informed decisions about your product offerings to ensure meeting customer demands.":1,"#A comprehensive review and overhaul of all product information, including ensuring that PDPs are active and optimized, should be seriously considered on a seasonal basis to effectively meet your customer expectations and drive sales.":1,"#A comprehensive view of stock statuses across different seller sites so you can take actions for sites that are constantly being OOS.":1,"#Seasonal Product Content Will Always Attract More Conversions":1,"#Syndigo’s Content Health Report provides a general score of Schleich’s product content on retailers’ sites and works as a guide for them to optimize their content. Within the 4 months of using it, Schleich increased its Content Health Score by 10 points and resulted in a significant boost in sales.":1,"#If your brand competes in any categories that are hyper-active in summer, monitoring your inventory becomes absolutely crucial.":1,"#Digital Shelf Analytics can give you critical insights into how your products are performing online and what you could do to improve them and squeeze out a few more points of revenue, here are some critical metrics you need keep an eye on through the summer.":1,"#Without having inventory available, it’s possible that consumers won’t even see your products online, let alone make a purchase. Most retailers will remove products from search results if they are not currently available.":1,"#Compelling product content now stands as the primary determining factor for an overwhelming 85% of consumers when making their purchasing choices.":1,"#Compelling product content now stands as the primary determining factor for an overwhelming <a ljsid-1=\"\">85%</a> of consumers when making their purchasing choices.":1,"#If Christmas and New Year usher in the gifting season, where people indulge in lavishing presents for one another, then summer undoubtedly takes center stage for vacations, outdoor adventures, water sports, and even back-to-school preparations.":1,"#Insights into inventory trends and ratios across multiple seller sites so you can easily track the availability and ensure potential sales are not lost due to stock shortages.":1,"#With Syndigo’s <a ljsid-1=\"\">Digital Shelf Reporting</a>, Schleich receives daily notifications on live site inconsistencies, allowing proactive management on their PDPs to ensure everything’s up-and-running.":1,"#Join us for an enlightening 45-minute webinar where we delve into the crucial role of optimized product content in winning and retaining customers. Drawing from our latest research, “Product Content 2024: A Status Quo,” this session is designed to equip you with actionable insights and strategies to enhance your product information, thereby boosting sales and building brand trust.":1,"#Date / Time: Day 2, 26 June from 11:30 – 12:30":1,"#Room: MC Room 8":1,"#Let’s take a closer look at how toymaker <a ljsid-1=\"\">Schleich</a> has harnessed the power of Syndigo to showcase their fascinating toy figurines, <a ljsid-3=\"\">ensuring seamless content availability and keeping their products ever-present on the digital shelf:</a>":1,"#Summer has ignited a sizzling surge in eCommerce activity this year. Prime Day alone set a record of over <a ljsid-1=\"\">375 million items</a> purchased worldwide, saving consumers over $2.5 billion from countless deals. In places where this time of year means a rise in temperatures, people are eagerly stocking up on all the essentials for their pool parties, beach outings, or anything that helps them stay cool and refreshed.":1,"#Smart brands stay ahead of the game by keeping an eye on key metrics to avoid running out of stock and planning their inventory strategy effectively:":1,"#You can proactively analyze historical sales data to identify top-selling items and categories to ensure you have adequate stock levels to meet customer demands. At the same time, communication with suppliers and logistics partners is a must, to avoid any potential challenges or delays.":1,"#Don’t miss out on the opportunity to leverage Syndigo’s powerful solutions, as showcased by success stories from Schleich and Dermalogica. If you are interested in learning more about Syndigo’s Analytics, we have <a ljsid-1=\"\">an extensive guide to take you on a deep journey through the Analytics product suite here</a>. Let’s elevate your brand’s summer strategy together!":1,"#Getting Access to the Analytics You Need":1,"#As the summer sales heat up, staying ahead in the game is crucial for brands and retailers. Digital Shelf Analytics proves to be the last piece of the puzzle, offering critical insights into product performance and revenue optimization. From proactive inventory management to compelling seasonal product content, it equips brands to adapt to changing consumer behavior and boost conversions.":1,"#For brands and retailers, this presents both a golden opportunity and a significant challenge. As consumer behavior undergoes seasonal shifts, adapting marketing and sales strategies accordingly becomes essential.":1,"#Optimize Your Inventory in Advance":1,"#Don’t miss out! Learn more in our comprehensive whitepaper, “Master Data Management for Sustainability”.":1,"#Ready to Transform Your Sustainability Data Management?":1,"#The journey toward sustainability excellence requires a methodical approach that addresses foundational data capabilities, technological infrastructure, and organizational culture simultaneously. By following a structured implementation plan, businesses can overcome common obstacles and accelerate their progress toward both sustainability goals and enhanced business performance.":1,"#Understanding the value of sustainable data management is only the first step—organizations must now translate this knowledge into concrete, strategic action to realize the full potential of their sustainability initiatives.":1,"#Transparent information builds consumer confidence, strengthens supplier relationships, and generates data-driven insights that promote eco-friendly product development. Ultimately, these integrated solutions not only support environmental responsibility but also create tangible business value by increasing customer trust, improving operational efficiency, and enhancing market competitiveness.":1,"#Implementing a robust sustainability data management strategy delivers measurable returns across multiple business dimensions. By integrating Master Data Management, enhanced content, and syndication, organizations gain competitive advantages through improved operational efficiency and stronger brand positioning. This approach transforms sustainability from a cost center into a strategic driver of innovation, customer loyalty, and long-term business growth.":1,"#Syndication completes the sustainability data management ecosystem by distributing information across various platforms and stakeholders. This approach ensures consistent and accurate transmission of product data and sustainability information throughout the value chain. By maintaining cross-channel consistency, enabling real-time data sharing, and supporting market expansion, syndication promotes transparency, facilitates collaboration, and helps organizations effectively communicate their sustainability credentials across different channels and global markets.":1,"#The Connective Power of Syndication: Building a Sustainable Future":1,"#Enhanced content—detailed product information that goes beyond basic descriptions—plays a vital role in sustainability strategies. This includes information on product lifecycle, environmental impact, sourcing, and compliance with sustainability standards. By providing customers with detailed information about product origins, materials, and environmental impact, organizations can build trust and encourage sustainable purchasing decisions. Rich content also allows companies to evaluate suppliers based on sustainability criteria, ensuring alignment with overall sustainability goals. Furthermore, detailed content helps design teams understand the environmental impact of materials and processes, leading to more eco-friendly product development.":1,"#By consolidating product information from multiple sources, MDM enables organizations to generate precise sustainability reports, track performance metrics comprehensively, and ensure regulatory compliance. This approach allows companies to maintain a consistent and reliable sustainability score, helping them meet environmental regulations and prepare for emerging requirements like the <strong ljsid-1=\"\">Digital Product Passport</strong> by maintaining up-to-date and accessible data across all operational areas.":1,"#<strong ljsid-0=\"\">Performance Tracking</strong>: With MDM, organizations can track sustainability metrics across different departments and operations, gaining a holistic view of their performance.":1,"#<strong ljsid-0=\"\">Regulatory Compliance</strong>: MDM ensures that all sustainability data is up to date, facilitating compliance with environmental regulations and preparing organizations for upcoming requirements like the Digital Product Passport.":1,"#<strong ljsid-0=\"\">Unified Reporting</strong>: By consolidating data from various sources, MDM enables accurate sustainability reporting and provides organizations with a clear sustainability score across products and suppliers.":1,"#Master Data Management (MDM) offers a comprehensive approach to managing an organization’s critical data, providing a single, accurate view across the enterprise. When applied to sustainability initiatives, MDM ensures that all relevant data is consistent, accurate, and accessible. Key benefits include:":1,"#Unlock the Power of Your Sustainability Data":1,"#<strong ljsid-0=\"\">Inefficient Communication</strong>: Disjointed communication channels hinder collaboration between stakeholders, slowing down sustainability initiatives and reducing the marketability of sustainable products.":1,"#<strong ljsid-0=\"\">Compliance and Reporting Hurdles</strong>: Meeting evolving regulatory requirements demands robust data management frameworks.":1,"#<strong ljsid-0=\"\">Limited Visibility and Transparency</strong>: Without comprehensive visibility into supply chains and operations, identifying areas for improvement becomes nearly impossible.":1,"#<strong ljsid-0=\"\">Data Silos and Inconsistencies</strong>: Fragmented data across departments makes it difficult to track and report on sustainability metrics accurately.":1,"#Organizations across industries face several common challenges when working toward sustainability targets:":1,"#Organizations today face unprecedented pressure from consumers, investors, regulators, and competitors to integrate sustainable practices into their operations. Despite this imperative, many companies find themselves struggling to effectively implement, measure, and communicate their sustainability initiatives due to fundamental data management issues. The path to sustainability excellence is filled with complex challenges that span organizational boundaries, technological capabilities, and data management practices. Without addressing these fundamental issues, even the most well-intentioned sustainability strategies risk falling short of their potential impact.":1,"#Businesses face mounting pressure to demonstrate their environmental responsibility as sustainability has evolved from a nice-to-have initiative to a fundamental business strategy. However, many organizations struggle to effectively track, measure, and communicate their sustainability efforts due to fragmented data systems and inconsistent information across departments and supply chains.":1,"#Start Building a Data-Driven Sustainability Ecosystem":1,"#The ROI of Sustainable Data Management":1,"#Building Trust Through Transparency":1,"#Maximize Master Data Management for a Unified Approach":1,"#The Sustainability Challenge":1,"#What You Will Learn:":1,"#Don’t miss out on the opportunity to transform your approach to product content and achieve remarkable business growth. Register now to secure your spot in this webinar!":1,"#<strong ljsid-0=\"\">Sustainability and AI:</strong> Explore how sustainability and artificial intelligence are influencing product content and what this means for your business.":1,"#<strong ljsid-0=\"\">Strategic Enhancement:</strong> Discover practical strategies to improve your product information that can lead to increased sales and customer loyalty.":1,"#<strong ljsid-0=\"\">Consumer Expectations:</strong> Gain a deep understanding of what German consumers expect from product content in today’s market.":1,"#Register Today and Get a Discounted Price":1,"#Optimize Product Content at Cora":1,"#However, brands are not unfamiliar with all kinds of MAP violations even when the policy’s being enforced. According to a recent Harvard Business Review on manufacturers who use MAP policies found unauthorized retailers had violated the policies 50% of the time.":1,"#For brands to protect themselves from MAP violations, constantly monitoring resellers can significantly help them stay on top of all the reselling activity and enforce MAP policies when necessary. It is now time to learn more about how to tackle the issue more effectively.":1,"#Communicate actively with sellers":1,"#Erosion of brand value. Consistent advertising of product below intended MAP undermines perceived quality, diminishing the aspirational image cultivated by brands.":1,"#Let’s dive deep into the potential detrimental impact of MAP violations and how to stay on top of them.":1,"#Brands are empowered to not only oversee products on retailers’ platforms but also extend their reach across various DTC sites. By safeguarding pricing integrity and averting revenue loss across multiple sales channels, brands can proactively manage their market presence and reputation.":1,"#<strong ljsid-0=\"\">Misleading promotions</strong> misrepresent the true value of a product through deceptive tactics. Not only does this deceive customers, but it will also undermine the trust built around the brand.":1,"#MAP violations include various tactics adopted by third-party sellers that damage established pricing standards, from undercutting to unauthorized discounts, and deceptive promotions as well.":1,"#If MAP violations go unnoticed by brands, it can lead to cascading effects that impact the entire brand ecosystem.":1,"#Fortunately, Syndigo has been working with Walmart, and we can be your advantage to ensuring proper content submission. Recently, Walmart developed their <a ljsid-1=\"\">Connected Content Partner</a> program as a way to ensure all solution providers submit their content in the proper format. Syndigo is the <strong ljsid-3=\"\">only</strong> service provider that has been approved across all three categories of Syndication, Enrichment and Enhanced Rich Media. This means we can help in content creation, enhancement, and syndication to Walmart (and other retailer recipients as well).":1,"#Walmart’s success in both eCommerce and in-store sales are well documented. In addition, their delivery and BOPIS services have also grown. It’s clear that one path to supplier growth is to work with Walmart.":1,"#Now is the time for 2020 planning. Make sure your content is complete for submitting to Walmart. And please check out Syndigo’s resources for learning more about developing winning content programs.":1,"#Finally, we can ensure your supply chain and warehouse data complies with <a ljsid-1=\"\">GDSN</a> specifications. In addition to being a Connected Content Partner, Syndigo is also a GS1-certified data pool for GDSN.":1,"#Next, Enhanced content is what drives conversions – as much as 36% greater than Core content alone. <a ljsid-1=\"\">Enhanced content</a> helps to engage shoppers and strengthen your value message through more interactive displays, including videos,":1,"#Here are a few ways we can help. First, your <a ljsid-1=\"\">Core content</a> is critical for delivering brand consistency across in-store and eCommerce platforms, enabling an omni-commerce experience to drive sales and supply chain efficiency. Whether it’s product descriptions, weights and measures or ingredients and wellness information, Syndigo delivers Core content in retailer-required formats to the largest global trading network.":1,"#However, the combination of in-store and online requirements for product content can present a complex challenge for suppliers. Walmart provides specific requirements for syndicating product information, and compliance is critical in order to be listed prominently.":1,"#Click to read this handy tip sheet: Five ways to drive sales on Walmart.com":1,"#Check out our Neutrogena Client Success Story":1,"#Neutrogena recognizes the value of providing an engaging digital shopper experience to drive sales and loyalty, and needed to provide the content and tools to help customers find right products.":1,"#While some products are easy to compare online, some may take a bit of a closer look. It’s especially a challenge for fashion and beauty brands, where colors and styles may look different online.":1,"#In addition to creating an immersive product detail page with rich enhanced content, Neutrogena also worked with Syndigo to produce a custom interactive product selection tool to guide consumers with a series of questions in order to recommend the cosmetic product(s) that best met the needs of each individual shopper.":1,"#Integrating core technologies was a bit higher priority for Latin America respondents (59%) than either North America (52%) or EMEA (49%). LatAm executives rated significantly higher than EMEA, however, on the question of modernizing their core technologies, such as PIM, DAM, and CMS. Where the global average was 48%, North America (51%) and LatAm (56%) rated much higher than EMEA executives, who only listed modernizing core technologies as key to their business objectives 36% of the time.":1,"#Digital marketers recognize that more is needed than just the data in order to execute their content programs online. How these internal and external requirements interact with one another will also likely differ across organizations. However, there is strong consistency regionally in most of the questions around the eCommerce actions required to achieve business success. Here are a few outliers:":1,"#In the Syndigo/Forrester Consulting study, more than half of respondents (54%) recognized the value in improving their product content quality. However, their needs go far beyond simply improving product content. In fact, 52% of executives acknowledged their need to do a better job at understanding what their customer partners needed in terms of product information. Given the expansion of online purchasing, and the strength of selling platforms including Amazon, Best Buy, Costco, Target, Walmart, and food / beverage retailers like Albertsons or Winn Dixie, the need to format product information to a recipient’s standard is critical.":1,"#Although product content is often the thing that is immediately highlighted for improvement when it comes to eCommerce performance, there is also a strong desire by marketers to build out the systems, expertise and people responsible for managing the information and executing on the results. By working externally – to ensure product information is distributed accurately and optimized for shoppers – businesses can strengthen their eCommerce sales.":1,"#A majority (53%) also saw the need to integrate their own core technologies better to achieve their goals. Clearly, as far as the industry has come in a short time, there is a need to grow even further.":1,"#Improving the customer experience – including better content quality and management – are top priorities on the list for eCommerce executives looking to drive their business forward.":1,"#Focus on Internal and External Improvements":1,"#Today’s consumer is conditioned to seek out <a ljsid-1=\"\">enhanced content and rich media</a> that helps them along their path to purchase. This means that product content continues to be a huge component for digital experience success. With it, shoppers can discover new and differentiated products, compare with other items, engage in ways that help them to envision the need it fills, and finally, purchase.":1,"#Interestingly, executives in the EMEA region did rate people-based skills higher than global or regional segments. For example, the idea of upskilling internal talent or partnering with an external expert ranked higher in EMEA (43%) compared to North America (31%) and LatAm (35%). Additionally, the EMEA rated improving cross-functional communications and team building as a more important attribute (42%) than either North America (33%) or LatAm, where only 25% rated this as an important element.":1,"#The customer experience is based on great product information as well as a platform and processes for managing it all.":1,"#The Customer Experience Goes Beyond Product Content":1,"#May 7":1,"#PROKOM Data Days 2025":1,"#We look forward to your participation!":1,"#<strong ljsid-0=\"\">Secure Your Spot Now! </strong>Register now for free for this webinar series and gain exclusive insights from <strong ljsid-2=\"\">industry leaders such as GALERIA and other retailers</strong>.":1,"#<strong ljsid-0=\"\">Ensure compliance</strong> – Minimize risks and meet regulatory requirements":1,"#<strong ljsid-0=\"\">Master marketplaces</strong> – Enhance data quality, drive growth, and maximize revenue":1,"#<strong ljsid-0=\"\">Optimize onboarding</strong> – Fast, efficient, and flexible supplier integration":1,"#Why Join?":1,"#With the Syndigo Product Selector, Neutrogena created a virtual personal shopping assistant online, providing the most relevant product recommendation to the shopper. By educating shoppers, the brand helped to deliver higher purchase intent.":1,"#In addition, by looking internally – into ways to improve information connectivity, data governance, and individual expertise – businesses also can strengthen their programs through data consistency and accuracy across domains.":1,"#<strong ljsid-0=\"\">Syndigo has been named a Leader in the IDC MarketScape</strong>: Worldwide PXM and PIM Plus Applications for Digital Commerce 2025 Vendor Assessment":1,"#Syndigo named a Leader in IDC MarketScape: Worldwide PXM and PIM Plus Applications for Digital Commerce 2025 Vendor Assessment":1,"#Inconsistent product content can cost you sales, trust, and time. Our industry-leading end-to-end Syndication solution ensures your product data is accurate, optimized, and consistent across every sales channel—helping you drive conversions, reduce returns, and scale with confidence. Say goodbye to fragmented systems and hello to a unified strategy that keeps your content—and your brand—on point.":1,"#Business Rules":1,"#Likewise, given the additional traffic to eCommerce sites, many non-traditional eCommerce grocery shoppers may be engaging for the first time. The first impressions they gain – either through the retailer site, or across products as they search – will drive their initial and subsequent purchases.":1,"#Given the current state of caution, none of these changes is a surprise. And even before the spread of COVID-19, online purchasing showed signs of strong growth. What does seem to be different is that consumers are now willing to accept more types of items being delivered than before.":1,"#Given that recent extreme stocking behavior in some categories temporarily challenged product availability, it is also important for retailers to understand and monitor store and online out of stocks, both for their store and the broader market. And the retailers who regularly engage with their registered shoppers can use this as a way to stay connected, letting them know of product availability, operating hours and different options for pickup or delivery. This reinforces the flexibility and convenience that a physical store location can provide.":1,"#The Information Shoppers Need":1,"#While stores saw an initial bump over the first weekend heading into the government’s looming restrictions, online players are now seeing the explosive growth. For example, Tech Crunch reported that online grocery apps such as Instacart, <a ljsid-1=\"\">Walmart</a> and Shipt all had increases of 120% or more in downloads of their apps compared to prior weeks. Instacart also reported sales being ten to 20 times higher than the week before. Even Drizly, an online delivery service for alcohol beverages, is booming<sup ljsid-3=\"\"><a ljsid-3-0=\"\">1</a></sup>.":1,"#More than 85% of people are unlikely to buy products from a brand after an experience with inaccurate product information.":1,"#Planning for the Evolution":1,"#One thing is clear: The brands and retailers that have already emphasized a strong online presence are ahead of the game. And those that grow or sustain their presence now may also find a larger and new audience to introduce to what they have to offer. Engagement online translates to having product content and digital rich media that brings a shopper in, giving them the information they need and helping to tell a story that they can identify with. On the other hand, when shoppers visit sites with limited or inaccurate product information, it can doom the site or product from being considered again<sup ljsid-1=\"\"><a ljsid-1-0=\"\">3</a></sup>.":1,"#Beyond sales growth, both online players and their in-store counterparts have been offering new and expanded shopping options. Many food-delivery services now provide “no-contact” deliveries and trial discounts to get shoppers to try their services, while retail stores are inundated delivery or pickup requests. Restaurants, too, are offering delivery and eliminating on-premise dining as more people are staying home. In just one week, OpenTable data showed the number of on-premises diners in the U.S. down 17% (in year over year numbers) on Monday, increasing daily, down 32% by Thursday<a ljsid-1=\"\"><sup ljsid-1-0=\"\">2</sup></a>.":1,"#It remains to be seen what the new “normal” will be once shelter restrictions are lifted or customers are comfortable congregating in stores again. However, although shoppers will likely return to some of their old habits of visiting stores in person, they may also have learned that the convenience of click & collect or delivery of items like grocery may be a larger benefit, leaving them to shop more sparingly in store. The trajectory of eCommerce growth will continue, and looking back at this unprecedented time, we may be seeing a significant evolutionary step in the growth of online shopping.":1,"#This behavior is confirmed by recent Nielsen studies which show that when a market enters its final phase of adaptation, the buying patterns adopted during an outbreak may continue to have a lasting impact on shoppers, meaning they may be more likely to rely on the online shopping, as well as focus more on product details such as nutritional labels to consider healthy food options<sup ljsid-1=\"\"><a ljsid-1-0=\"\">4</a></sup>.":1,"#To online shoppers, especially those who may have been more comfortable in store, having a similar online experience – easy to understand product and label information – is a primary objective. Beyond that, shoppers also find it helpful to be able to compare products based on their features, and see it in use through rich media videos or interactive images, etc.":1,"#In this webinar, discover how <strong ljsid-1=\"\">Transgourmet</strong>, together with strategic partner <strong ljsid-3=\"\">Syndigo</strong>, is using Enhanced Content to boost visibility, engagement, and conversion – for both private labels and branded products.":1,"#Register now and learn how to make your products shine online!":1,"#Syndigo Vendor Central":1},"version":35938}]