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Learn directly from flaconi and explore additional real-world best practices you can apply immediately.":1,"#Hands-On Insights into Product Data":1,"#Optional: Join us for a dinner on the evening of May 6":1,"#<strong ljsid-0=\"\">Höherer Conversion & weniger Retouren</strong> Better product presentation builds customer trust.":1,"#<strong ljsid-0=\"\">Mehr Sichtbarkeit auf Marktplätzen & in KI-Systemen</strong> Consistent, structured data is surfaced more effectively—boosting your presence.":1,"#<strong ljsid-0=\"\">Schnellerer Time-to-Market</strong> Stay ahead of competitors with automated, reliable workflows.":1,"#The Product Experience Readiness Kit includes a checklist, a template for your planning, and an overview of the various maturity levels. Simply click on the corresponding button to receive your copy of the <strong ljsid-1=\"\">“PXM Readiness Kit”</strong>.<a ljsid-3=\"\"></a><a ljsid-4=\"\"></a><a ljsid-5=\"\"></a><a ljsid-6=\"\"></a>":1,"#Please click below to connect to your copy of the <strong ljsid-1=\"\">“Joint Study by ECC Köln and Syndigo: CLICK & BUY VS. BRICK & BUY”</strong> Report now.<a ljsid-3=\"\"></a><a ljsid-4=\"\"></a><a ljsid-5=\"\"></a><a ljsid-6=\"\"></a>":1,"#Syndigo Connect at Flaconi":1,"#Please click below to connect to your copy of the <strong ljsid-1=\"\">“Joint Study by ECC Köln and 1WorldSync by Syndigo: CLICK & BUY VS. BRICK & BUY”</strong> Report now.<a ljsid-3=\"\"></a><a ljsid-4=\"\"></a><a ljsid-5=\"\"></a><a ljsid-6=\"\"></a>":1,"#Greater visibility on marketplaces & in AI systems":1,"#Higher conversion & fewer returns":1,"#Less effort in content and data maintenance":1,"#Companies that understand and systematically advance their maturity benefit from:":1,"#Measurement & performance":1,"#Organizational maturity (roles, workflows)":1,"#Technology & integrations":1,"#Omnichannel syndication & processes":1,"#Content quality & enrichment":1,"#Data quality & governance":1,"#This check evaluates your current situation across the core dimensions of modern product experience:":1,"#Direction instead of action for action’s sake: Many companies invest in Product Information Management (PIM), content optimization, or new channels—yet without a clear target state and without knowing which building blocks already work and where gaps remain.":1,"#Why you should take the Readiness Check":1,"#Our Readiness Check evaluates the strength of that foundation your data, content, processes, and systems and shows how prepared you truly are for the shifts coming to commerce in 2026.":1,"#AI-powered search, Agentic Commerce, Social Commerce, and 2D codes are reshaping the rules of retail: products are recommended, surfaced, and compared often long before a human consciously decides. In this new reality, product experience becomes the defining factor for visibility and trust but only if the foundation is solid.":1,"#Joint Study by ECC Köln and 1WorldSync by Syndigo: CLICK & BUY VS. BRICK & BUY - Syndigo":1,"#Optional get-together dinner on May 6, 2026":1,"#Please click below to connect to your copy of the <strong ljsid-1=\"\">“PXM Readiness Kit”</strong> now.<a ljsid-3=\"\"></a><a ljsid-4=\"\"></a><a ljsid-5=\"\"></a><a ljsid-6=\"\"></a>":1,"#<strong ljsid-0=\"\">Clarity instead of guesswork</strong> You know where you stand, what’s not working, and what needs attention first.":1,"#Begin your maturity assessment":1,"#Your first step is the 10-minute Readiness Check: simply complete the questionnaire, receive your score, read your action plan—and if you like—book an expert session. Start now!":1,"#<strong ljsid-0=\"\">Faster time-to-market</strong> Stay ahead of competitors with automated, reliable workflows.":1,"#<strong ljsid-0=\"\">Higher conversion & fewer returns</strong> Better product presentation builds customer trust.":1,"#<strong ljsid-0=\"\">Less effort in content and data maintenance</strong> Clean processes and fewer manual loops save time and energy.":1,"#Book an expert session":1,"#Use the Readiness Check or connect directly with one of our experts.":1,"#Ready for a real product experience strategy—and for Commerce Readiness 2026?":1,"#Your score shows you exactly where you stand today—and what it takes to reach the next level.":1,"#The model includes five stages—from fragmented processes to AI-powered optimization:":1,"#The maturity model at a glance":1,"#Whether manufacturer, retailer, or brand—you receive tailored recommendations to prepare for the commerce landscape of tomorrow. This enables you to increase your maturity step by step—with focus and structure—and make sure the competition doesn’t beat you to it.":1,"#scale or localize internationally":1,"#need to prepare for AI-driven search and Agentic Commerce":1,"#want to improve their omnichannel performance":1,"#struggle with inconsistent product data":1,"#use or plan to use PIM/MDM/PXM":1,"#manage many products and channels":1,"#The Readiness Check was developed for companies that:":1,"#Who is the check designed for?":1,"#We’re happy to discuss your results with you and support you with expert guidance.":1,"#Your personal consultation":1,"#Retailers, manufacturers, and brands each receive a tailored five-step roadmap for improving product experiences.":1,"#Your action plan":1,"#You’ll receive recommendations for next steps and practical insights that help you navigate the process.":1,"#Your individual assessment":1,"#Based on your answers and scoring, you’ll receive your individual maturity level.":1,"#Whether online or at the point of sale, today’s customers expect product information that is complete, consistent, and engaging. Digital touchpoints have become a key driver of in-store purchases: many consumers research products online well before visiting a store. Once there, most continue to use their smartphones to compare prices, access additional product details, or manage loyalty programs—across industries.":1,"#The Importance of Online Information for Purchase Decisions and Shopping Experiences":1,"#Start your maturity assessment":1,"#<strong ljsid-0=\"\">Greater visibility on marketplaces & in AI systems</strong> Consistent, structured data is surfaced more effectively—boosting your presence.":1,"#Key Findings of the Study":1,"#The „Click & Buy vs. Brick & Buy“ study reveals how digital information, social media, and the use of smartphones and QR codes influence consumer behavior in brick-and-mortar retail—and why content quality and seamless touchpoint integration are key drivers of conversion and sales.":1,"#Across industries, Instagram is the most-used source of inspiration before a purchase; TikTok is gaining particular traction in beauty and cosmetics.":1,"#Digital Product Communication Expert":1,"#Levallois-Perret":1,"#Purchase decisions now happen everywhere—online, offline, and on the go.":1,"#Download the study now.":1,"#Get actionable insights to improve content quality, channel consistency, and PIM processes in measurable ways.":1,"#Discover how smartphones and QR codes support shoppers at the shelf—and how to turn them into new touchpoints along the customer journey.":1,"#Learn which content and formats prevent cart abandonment.":1,"#See which digital touchpoints truly influence purchase decisions—both online and in-store.":1,"#Why This Study Matters to You":1,"#Three Must-Haves for Tomorrow’s Retail":1,"#Scan → Click → Added Value. QR codes connect the store floor to the digital brand world, building lasting customer relationships that go beyond the purchase itself.":1,"#QR-Codes as Touchpoints":1,"#The constant companion becomes a key decision-maker. At the shelf, the smartphone delivers product details, comparisons, reviews, and inspiration.":1,"#Smartphone at the POS":1,"#Good product information convinces, great content inspires. Combining facts with emotion makes brands tangible and memorable.":1,"#From click to cart: how touchpoints work together":1,"#<strong ljsid-0=\"\">81% </strong>of consumers find QR codes user-friendly.":1,"#<strong ljsid-0=\"\">28% </strong>now use their smartphone to pay when shopping.":1,"#<strong ljsid-0=\"\">66% </strong>of electronics shoppers consider customer reviews important even in physical stores.":1,"#<strong ljsid-0=\"\">40% </strong>base their online purchase decisions primarily on high-quality product images.":1,"#Head of Global Enterprise Data Management at Victorinox":1,"#Victorinox is the manufacturer of the famous Swiss Army Knife<sup ljsid-1=\"\">TM</sup>and other premium products. The family-run company, now in its fourth generation and based in Switzerland, sells its products in over 120 countries worldwide. The Victorinox brand is internationally renowned. In addition to the legendary Swiss Army Knife<sup ljsid-3=\"\">TM</sup>, the portfolio includes four other product categories: Household and professional knives, watches, luggage and perfume. The company employs around 2,200 people worldwide and generated sales of 424 million Swiss francs (US$481 million) in 2023.":1,"#At Victorinox AG, a name synonymous with precision and quality in the world of knives and multi-tools, the importance of accurate and efficient data management cannot be overstated. As the Head of Global Enterprise Data Management, Christopher Klumpp, faced a daunting challenge: managing an extensive and ever-growing database of product information with the utmost precision.":1,"#Syndigo’s PIM is not just a tool; it’s a platform that has seamlessly integrated into the operations of Victorinox. The system’s adaptability has been key, as it has scaled effortlessly to meet the company’s growing needs. Syndigo’s PIM has proven to be both flexible and reliable, and this scalability has been crucial in supporting Victorinox’s ambitious growth plans, ensuring that the data management infrastructure can keep pace with the company’s expansion.":1,"#Digital Customer Experience is ‘The “Must Win” Battleground’":1,"#Having access to information in today’s consumer goods world is not much of a challenge. Finding the right information, at the right time, however, is.":1,"#According to the study, when organizations need to build their online businesses, it’s the customer experience that gains greater importance. And the real-life laboratory to study the impact of digital transformation happened globally in 2020.":1,"#We recently surveyed global product content leaders to find out what they thought about the customer experience (CX) and digital transformation around product content, as well as their business priorities to grow. We commissioned Forrester Consulting* for this study.":1,"#Connecting your content intelligently strengthens customer loyalty—and boosts sales.":1,"#<strong ljsid-0=\"\">Limitations in scalability: </strong>The existing system could not effectively support future requirements and planned growth.":1,"#<strong ljsid-0=\"\">Limited functionality: </strong>The previous solution could not support the multi-domain approach that Victorinox required. It was essential for Victorinox to manage data from different ERP systems and sometimes manage rapidly changing information from customers, partners, and suppliers.":1,"#Rough beginnings":1,"#But in recent years, Victorinox has faced increasing challenges in data management.":1,"#The PIM system has also fostered better collaboration within the organization. Team members can now work together more effectively, sharing and updating product data in real time. This has led to a more cohesive and efficient workflow, where everyone is on the same page. The system’s ability to maintain and elevate data accuracy and consistency has been a significant boon, reducing errors and ensuring that all stakeholders have access to the most current and reliable information.":1,"#Operational efficiency has seen a remarkable 60% improvement thanks to Syndigo’s PIM. The intuitive user interface has made it easy for Christopher’s team to adopt the system, reducing the learning curve and increasing productivity. The PIM’s robust features, such as data validation and error correction, have significantly reduced the time spent on manual data entry and verification. This has freed up valuable resources, allowing the team to focus on more strategic tasks that drive business growth.":1,"#In today’s fast-paced retail environment, speed to market is crucial. Syndigo’s PIM has enabled Victorinox to streamline their product launch processes, resulting in a 20% improvement in speed to market. The system’s automatic completeness checks have been a game-changer, allowing the team to quickly identify and address any missing data points. This ensures that products are ready for launch without delays, giving Victorinox a competitive edge in the market. The ability to effortlessly upload and download data has further simplified workflows, making the entire process more efficient and agile.":1,"#By centralizing product information, Syndigo enabled Victorinox to maintain a single, authoritative source of data, which is crucial for consistency and accuracy. Additionally, Syndigo’s robust data enrichment tools have enhanced the quality of product descriptions, images, and specifications, leading to a more engaging and informative customer experience. The result is a more efficient operation, higher conversion rate, and a stronger brand presence, all of which are essential for Victorinox’s continued success.":1,"#With our conviction that “being prepared makes life better”, we are also doing everything we can to optimize our data processes. As a global company, it is particularly important to us to provide our customers with up-to-date and consistent product data across all five product categories. With Syndigo, we have found a solution that allows us to consolidate and prepare our data from a wide variety of systems in a standardized source. Thanks to Advellence’s professional support, we were able to put Syndigo into operation in just five months. Well prepared with efficient processes and a robust MDM solution, we are looking forward to further roll-out and collaboration.":1,"#Compared to other providers, Syndigo was the strong choice due to its better integration capability and MDM functionalities. Despite the individual advantages of other providers, Syndigo’s overall package was more convincing.":1,"#A proud history of premium products":1,"#Victorinox’s search for an alternative solution to the previous system and a partner with years of sound expertise for the implementation of the project led to the powerful combination of Syndigo and Advellence.":1,"#<strong ljsid-0=\"\">More efficient PIM: </strong>Continuous improvement in data quality and process efficiency through digitized workflows, automated data checks, and the cleansing of old data.":1,"#<strong ljsid-0=\"\">Scalability and future-proofing: </strong>A solution that can meet future requirements and keep pace with the company’s growth.":1,"#<strong ljsid-0=\"\">Cost efficiency: </strong>An economical and efficient solution.":1,"#As they began their search for an improvement over their failing solution, Victorinox also wanted to take this opportunity to kick off a journey toward sustainable growth and improved customer performance. The goal was to leverage the growing data at their fingertips and use it to enhance their commercial performance. They wanted to improve their customer loyalty by improving the quality of the customer’s shopping experience. The solution they were looking for had to be able to specifically deliver on the following:":1,"#A view toward growth":1,"#It was time for a new solution.":1,"#<strong ljsid-0=\"\">Cost increases: </strong>An increase in the licensing fees of the previous system necessitated a review of the previous system’s value, which proved to be lagging behind the fees.":1,"#covered in an earlier post":1,"#Leaders were asked about the types of data that helped them best execute on their business priorities.":1,"#As we":1,"#ECommerce analytics data was the highest-ranked need, equally across all regions, with no significant differences between them. The same was true of Market/competitive data: Although not as highly ranked as eCommerce analytics, it was rated equally highly across regions.":1,"#For example, Shopper/consumer behavioral data was ranked in the top 3 significantly more by EMEA decision makers (73% top 3) than either North America (55%) or Latin America (59%). While all regions ranked this highly, it’s clear that there is an opportunity to deliver more behavioral shopper information to brands in EMEA markets.":1,"#However, it is not necessarily a similar priority when looking across global regions.":1,"#One interesting data point of note: the <em ljsid-1=\"\">fourth</em> data need highlighted in the study was <strong ljsid-3=\"\">Descriptive and engaging product data (including images and rich media)</strong>. It was just behind Market/competitive data for the top-three slot. Within this group, leaders in North America ranked the need for Descriptive product data as the number-one need significantly more than their EMEA and Latin America counterparts. This could be an indicator of the more advanced content programs in North America – as well as a potential sign for where growth could come from in the future.":1,"#The three most important business priorities were eCommerce analytics data, Shopper/consumer behavior data, and Market/competitive data according to the Forrester Consulting study.":1,"#These digital marketers are looking to gain a more complete understanding of their shoppers by using both behavioral and sales data to understand how to make the most of their programs to engage customers throughout the buying journey. Winning the digital shelf is a brand priority.":1,"#The challenges – and creative solutions – utilized in the past year helped to drive digital transformation at an accelerated pace. And helping to win in this environment requires certain types of information to be available.":1,"#, decision-makers listed the most important elements to executing on top business priorities as: improving the customer experience, driving growth, and growing their eCommerce presence – all ranking higher than reducing costs and customer retention.":1,"#Victorinox started their journey toward sustainable growth and improved customer performance by implementing Syndigo PIM. As they started seeing commercially satisfactory results, they planned to expand the scope of engagement with Syndigo. Plans for the future include adding content syndication and analytics to build a more complete Product Experience Management (PXM) suite to build more meaningful connections with their customers. Subsequent to that, Victorinox is also planning to deliver on a complete multi-domain MDM with Syndigo MDM.":1,"#PIM today, PXM tomorrow":1,"#Enhanced Collaboration and Data Accuracy":1,"#Seamless Integration and Scalability":1,"#60% Improvement in Operational Efficiency":1,"#20% Improvement in Speed to Market":1,"#One of the most notable impacts of Syndigo’s PIM has been the substantial improvement in customer satisfaction. With a single, reliable source of truth for all product data, Victorinox has been able to provide customers with accurate, up-to-date, and comprehensive information. This has led to a 50% improvement in customer satisfaction, as users can now easily find the details they need, whether they are browsing online or visiting a physical store. The seamless integration of product data across all channels has eliminated confusion and inconsistencies, ensuring a consistent and positive customer journey.":1,"#50% Improvement in Customer Satisfaction":1,"#Syndigo PIM ended up being a solution that has not only met Victorinox’s expectations but also transformed their data management processes, driving significant improvements across the board. Syndigo PIM gave Victorinox the needed boost to improve their product information accuracy, increasing their speed to market and ultimately boosting their commercial performance.":1,"#Shaping Excellence with Syndigo":1,"#Toys R Us Canada Core Content - Syndigo":1,"#Ensuring your content is live and accurate is essential, but it’s equally crucial to create engaging seasonal content. <a ljsid-1=\"\">Dermalogica</a> exemplifies this by utilizing <a ljsid-3=\"\">Enhanced Content</a> to elevate their skincare brand with <a ljsid-5=\"\">an inspiring story to tell and a brand-new look</a>.":1,"#Joint Study by ECC Köln and 1WorldSync by Syndigo: CLICK & BUY VS. BRICK & BUY":1,"#Syndigo’s PIM has been a pivotal investment for Victorinox AG, delivering tangible benefits in customer experience, speed to market, and operational efficiency. By providing a single, reliable source of truth and an intuitive, scalable platform, Syndigo has empowered Victorinox to manage their product data with ease and precision. <a ljsid-1=\"\">Contact us</a> to learn more about how Syndigo PIM can help your business grow and innovate towards even greater success.":1,"#<a ljsid-0=\"\">Contact us</a> to learn more about how Syndigo PIM and MDM can help you attain your target of sustainable growth and improved customer experience.":1,"#<strong ljsid-0=\"\">Target audience:</strong> Manufacturers and wholesalers of technical products in sectors such as electrical engineering, building materials, HVAC & plumbing, shipbuilding.":1,"#Best practices for smooth and automated data management":1,"#How to efficiently clean up incorrect or incomplete manufacturer data":1,"#Why structured data onboarding is crucial for your success":1,"#As a partner of this event, we look forward to meeting you in Düsseldorf!":1,"#Take this opportunity to connect with industry experts, explore innovative solutions, and expand your network.":1,"#<strong ljsid-0=\"\">Digital Twin</strong> – The future of product data management":1,"#<strong ljsid-0=\"\">Data Journey</strong> – From initial product design to omnichannel utilization":1,"#<strong ljsid-0=\"\">Choosing the Right PIM Software</strong> – Finding the optimal solution for your business":1,"#<strong ljsid-0=\"\">Successful Supplier Onboarding</strong> – Seamless integration of product data into existing systems":1,"#<strong ljsid-0=\"\">Digital Product Passport (DPP)</strong> – Transparency and sustainability across the value chain":1,"#This Year’s Key Topics Include:":1,"#Join industry experts, businesses, and thought leaders at <strong ljsid-1=\"\">PROKOM Data Days 2025</strong> to explore the latest trends and innovations in product data management.":1,"#Stay ahead in retail with efficient supplier integration, marketplace optimization, and compliance. In this pre-recorded session, experts from Advellence & Syndigo share strategies to streamline operations and cut costs.":1,"#Date / Time: Day 2, 26 June from 11:30 – 12:30":1,"#Room: MC Room 8":1,"#Watch our on-demand webinar, to kick off the year with important highlights and insights on how you can make the most of your product data and content to deliver even better performance this year.":1,"#The battle for shopper attention is constant. With so many options and channels, the consumer now has more control than ever! To succeed, brands and retailers must ensure they are winning at every shelf—not just online, not just in-store.":1,"#SQLI Office – Espace Événementiel Maslo, 10 rue Thierry Le Luron,":1,"#“Syndigo’s holistic approach to data and content management harmonises perfectly with our expertise in system integration. Thanks to Syndigo’s flexible, cloud-native architecture, together we create solutions that increase data quality and help companies to manage their product information efficiently and distribute it seamlessly across different channels.”":1,"#From the cloud and AI integrations to optimising the customer experience, customers can be supported throughout the entire digital transformation process.":1,"#As part of the Bertelsmann Group, Arvato Systems benefits from the stable foundation of a globally active German company and develops customised IT solutions for various industries. The comprehensive portfolio is optimally complemented by strategic technology partnerships with global market leaders such as AWS, Google, Microsoft and SAP.":1,"#Digital transformation with Arvato Systems":1,"#Full-service provider with comprehensive advice and training for your team":1,"#Customised integration through partnership with SAP, Microsoft, AWS & Google":1,"#Experts in the implementation of AI functions using state-of-the-art LLMs":1,"#Expertise for global rollouts and locations in multiple time zones":1,"#Experience in the implementation of PIM systems at well-known companies such as BMW":1,"#20 years of PIM experience, primarily in the retail and industrial sectors":1,"#Advantages through Arvato Systems":1,"#Thanks to extensive expertise gained from numerous successful projects, customers receive comprehensive support. From the initial conception phase and process definition to precise implementation, targeted team training and ongoing technical support.":1,"#End-to-end implementation of Syndigo – Arvato Systems makes it possible":1,"#Implement Syndigo end-to-end with Arvato Systems. 20+ years of PIM expertise, AI integration & global rollout support for digital product data success.":1,"#Syndigo Implementation Partner | Arvato Systems PIM Experts":1,"#Register Today and Get a Discounted Price":1,"#Some of the latest digital capabilities that combat industry challenges produce significant efficiencies and transform key parts of grocery and CPG organizations. This includes implementations of automation, AI, computer vision, and business process improvements.":1,"#Tap into data and new technologies like generative AI and shoppable video to transform different parts of the shopper journey and deliver the experiences that consumers expect. With the ongoing growth of omnichannel shopping (now referred to as ‘unified commerce’), it’s critical to connect the consumer across digital channels and bridge online and in-store shopping.":1,"#Delivering an outstanding unified shopping experience":1,"#With higher prices and tougher competition, keeping customers loyal is tricky – but retailers and brands have data and new capabilities to set themselves apart, drive repeat purchases, and grow customer lifetime value. Ongoing experimentation with a variety of new loyalty-building strategies is essential to keep this momentum growing.":1,"#Last week, the Syndigo team joined over 7,500 retail leaders in Las Vegas for <a ljsid-1=\"\">GroceryShop 2023</a> to explore the latest trends shaping the future of the grocery industry. The conference provided strategic perspectives on topics including AI, personalization, customer loyalty, technology, sustainability, supply chain, and much more.":1,"#New platforms and channels are driving shopper engagement":1,"#The 2023 GroceryShop event highlighted some of the more innovative ways to gain share of shopper mind and wallet.":1,"#Many winning businesses are restructuring their teams and processes to better share data and insights, unify the organization, and equip their workforce with new tools. Have you recently reviewed what’s working and what needs improvement?":1,"#Establishing mutually beneficial partnerships":1,"#Top Industry Challenges":1,"#Pursuing new growth opportunities for long-term success":1,"#Implementing capabilities that drive efficiency and future-proof organizations":1,"#Retailers and brands are expanding into virtual environments, fostering customer relationships on emerging social media channels, and branding on streaming platforms to connect with consumers in engaging, fun, and authentic ways. They’re also investing in tools such as shoppable video and generative AI that improve interactions on third-party and owned platforms. These advanced solutions provide exciting new opportunities to reach target demographics through state-of-the-art touchpoints.":1,"#These include driving new revenue for retailers and brands, such as retail media networks, white-label technology solutions, health and wellness services, private labels, and food service offerings. There is also fierce competition to partner with multiple grocery delivery services for access to current and new customers.":1,"#Maximize value with technology vendors, suppliers, customers, and other partners through closer collaboration. Explore how you can make these relationships more productive.":1,"#Innovative ways to keep customers loyal":1,"#Based on the topics of conversation from the stage and on the show floor, both speakers and attendees discussed a variety of challenges facing the industry today, along with ways to tackle them.":1,"#Setting up an organization to win":1,"#Marketing Trends & Strategies":1,"#Seasonal selections are the perfect element to distinguish products with customized content . It’s imperative for brands to prioritize the enhancement of their visual content (images, videos, marketing copy, etc.) to adapt seasonally, particularly for flagship products. The most important features and uses of a product—the ones that are most likely to prompt an immediate purchase—often change throughout the year.":1,"#If handling this process manually doesn’t appeal to you, there’s an alternative worth exploring, <a ljsid-1=\"\">Syndigo’s Out-of-Stock Report</a> can help streamline and accelerate the inventory management before the sales frenzy.":1,"#Seasonal Product Content Will Always Attract More Conversions":1,"#Here are just a few tidbits:":1,"#How to leverage PIM for more effective eCommerce sales":1,"#New templates and how they reduce the time to post and speed the time to decision":1,"#Tools & tips to deliver more sales on every Product Detail Page (PDP)":1,"#New retailer tools and connections to operate more effectively—for both sides of the industry":1,"#Syndigo User Interface: What’s new (and improved!)":1,"#New tools to making online Brand Management easier":1,"#Without having inventory available, it’s possible that consumers won’t even see your products online, let alone make a purchase. Most retailers will remove products from search results if they are not currently available.":1,"#Compelling product content now stands as the primary determining factor for an overwhelming 85% of consumers when making their purchasing choices.":1,"#Compelling product content now stands as the primary determining factor for an overwhelming <a ljsid-1=\"\">85%</a> of consumers when making their purchasing choices.":1,"#If Christmas and New Year usher in the gifting season, where people indulge in lavishing presents for one another, then summer undoubtedly takes center stage for vacations, outdoor adventures, water sports, and even back-to-school preparations.":1,"#Insights into inventory trends and ratios across multiple seller sites so you can easily track the availability and ensure potential sales are not lost due to stock shortages.":1,"#With Syndigo’s <a ljsid-1=\"\">Digital Shelf Reporting</a>, Schleich receives daily notifications on live site inconsistencies, allowing proactive management on their PDPs to ensure everything’s up-and-running.":1,"#With over two decades of comprehensive expertise in Product Information Management (PIM) and as a certified Syndigo partner, <a ljsid-1=\"\">Arvato Systems</a> offers customised solutions for companies that want to strategically use and optimise their product data.":1,"#Eleva tu Anaquel Digital: Desbloquea el Poder de la Analítica de Syndigo":1,"#Optimize Product Content at Cora":1,"#Finding the best digital marketing mix":1,"#Rapidly assess and modify content to optimize performance using our unique integration of analytics throughout the entire product lifecycle.":1,"#The rise of retail media and connected TV offerings offer new ways to reach consumers. Crafting the ideal digital mix means picking the right channels and measuring what works to justify budget allocation. This is critical because online customers are two to four times more valuable than in-store shoppers.":1,"#The continued move toward unified commerce also underscores the importance of pursuing strategies and tactics that seamlessly connect brand experiences across digital and physical channels. GroceryShop 2023 provided valuable insights into what’s happening now and what’s coming next for grocery and CPG businesses. Are you ready?":1,"#Harness exponential data growth using our enterprise data suite that includes Product Information Management, Digital Asset Management, and our industry-leading Master Data Management that can connect product, customer, and location domains for scaling.":1,"#Control all content and data flows at every aspect of the data and content lifecycle, so you gain efficiency, visibility, and control from creation to sale.":1,"#Trusted by 14,000 retailers and CPGs worldwide, Syndigo’s unified solution connects the needs of brands and retailers to deliver product content and related data so products get to market faster, enjoy sales growth, and meet ever-changing retailer content requirements with ease. From the largest two-sided global network of brands and recipients to creating customer-centric enhanced product experiences, we have you covered!":1,"#Prepare for Exciting New Opportunities":1,"#Retail media is a big deal! Forecasts call for digital ad spending on this emerging channel to increase nearly 20% in the US in 2024, skyrocketing to a total of $61 billion. However, marketers want more standardized ad measurement and attribution models to connect in-store and online retail media. Evaluate your current retail media network performance and experiment with new ways to maximize campaign success.":1,"#Brand perspectives on retail media strategies":1,"#With Syndigo, you can:":1,"#It can seem overwhelming to think about the many ways you can build closer relationships with your customers and attract new ones. But that’s good news! With the rapid pace of technological innovation, new solutions utilizing AI, enhanced content, media, data management, analytics, and more, you can improve your ability to meet buyers where they are.":1,"#In today’s marketplace, winning that shopper experience at the digital shelf requires a continuous feedback loop on eCommerce product performance, including shopper interactions with content, add-to-cart and conversion rates, and competitor activities.":1,"#When asked “Which of the following are most important to executing on your top business priorities,” the top three responses were improving the customer experience, driving growth, and growing their eCommerce presence. Decision-makers ranked these three elements higher than reducing costs and customer retention.":1,"#It’s no surprise that CX is on the list. After a year of accelerated online activity, no one disputes that engaging customers is important to driving sales, and the way consumers are able to interact online is incredibly important. More than half of survey participants cited it as a top business priority this year.":1,"#This process requires several capabilities: ingesting and enriching created content; syndicating the information to recipient requirements; enhancing product page listings; and optimizing it a optimized through reporting and analytics. This will allow accurate, verified information – critical for product listings and shopper sales – across retailers and other recipient sites, with added capabilities for driving engagement and optimization.":1,"#According to the Forrester survey, the “’Must Win’ Battleground” is the digital customer experience. To win the shopper experience at the digital shelf, both suppliers and retailers need more than their legacy PIM or a DAM. The data from this survey, as well as continually evolving shifts in shopper behavior, underline the need for businesses to develop a more comprehensive content management process that creates a continuous feedback loop for content improvement.":1,"#Syndigo has noted anecdotal confirmation as well, including strong growth in Latin America-focused eCommerce platforms such as <a ljsid-1=\"\">NuSpace</a>, a digital platform for Brazil’s Drogarias Iguatemi customers, or <a ljsid-3=\"\">L’Oreal’s online activities</a> across the region. In addition, online shopping holidays such as Hot Sale and El Buen Fin in Mexico and other parts of Latin America highlight the emphasis on mobile eCommerce, which echo the Black Friday / Cyber Monday pushes online in the US.":1,"#If 2020 taught businesses anything, it was that being able to pivot plans quickly could mean the difference between company failure and survival. ECommerce has been at the forefront of supplier and retailer plans in 2020 for a combination of reasons, and the increased share of shopper purchases is predicted to be a permanent trend.":1,"#Let’s look at each of these three top-ranked elements.":1,"#Interestingly however, at a regional level, the importance ratings did show a clear ranking difference between EMEA and Latin America. Latin America ranked customer experience improvements as significantly more important than their EMEA counterparts (60% vs. 48% rating CX as one of the top important elements). This may be due to several reasons, including a more established infrastructure of large retailers across EMEA (especially Europe) and a generally average older population that tends to shop physically in stores, compared to the average younger and more mobile-use shoppers in Latin America.":1,"#Winning the Shopper Experience":1,"#Driving growth was a fairly consistent choice for the number-two top concern, and while more than half ranked growth as one of their 3 top concerns, slightly more people chose it as their top concern above improving the customer experience (23% vs. 20% overall). Regionally, more North America respondents chose growth as the number-one concern above EMEA and Latin America. On an aggregate basis, both EMEA and North America were ahead of Latin America when listing driving growth as a top-three concern (56%, 59% and 51% respectively).":1,"#Similar to the rankings around improving the customer experience, Latin America led as the region with the highest prioritization around growing an eCommerce presence. More than half (55%) of Latin America respondents ranked eCommerce presence as a ‘top 3’ concern, and 25% ranked it number one. this is a significant difference from EMEA, which lagged both Latin and North America, with less than 10% ranking it number one, and only 39% ranking it as in the top 3.":1,"#When it comes to digital transformation, all organizations are looking to improve. We surveyed global product content leaders, commissioned from Forrester Consulting,* to find out what they thought about customer experience and digital transformation around product content, including their business priorities.":1,"#Interestingly, there was a pronounced difference in rating growth as a driving concern based on department, and perhaps counter-intuitively. Both Marketing and Sales leaders ranked growth as a lower priority concern than Product leaders, with product leaders ranking growth as the number-one priority more than ten percentage points higher than both – (Product- 34%, Sales- 24%, Marketing 20%).":1,"#Growing an eCommerce Presence":1,"#Driving Growth":1,"#Let’s take a closer look at how toymaker <a ljsid-1=\"\">Schleich</a> has harnessed the power of Syndigo to showcase their fascinating toy figurines, <a ljsid-3=\"\">ensuring seamless content availability and keeping their products ever-present on the digital shelf:</a>":1,"#Summer has ignited a sizzling surge in eCommerce activity this year. Prime Day alone set a record of over <a ljsid-1=\"\">375 million items</a> purchased worldwide, saving consumers over $2.5 billion from countless deals. In places where this time of year means a rise in temperatures, people are eagerly stocking up on all the essentials for their pool parties, beach outings, or anything that helps them stay cool and refreshed.":1,"#Smart brands stay ahead of the game by keeping an eye on key metrics to avoid running out of stock and planning their inventory strategy effectively:":1,"#You can proactively analyze historical sales data to identify top-selling items and categories to ensure you have adequate stock levels to meet customer demands. At the same time, communication with suppliers and logistics partners is a must, to avoid any potential challenges or delays.":1,"#Don’t miss out on the opportunity to leverage Syndigo’s powerful solutions, as showcased by success stories from Schleich and Dermalogica. If you are interested in learning more about Syndigo’s Analytics, we have <a ljsid-1=\"\">an extensive guide to take you on a deep journey through the Analytics product suite here</a>. Let’s elevate your brand’s summer strategy together!":1,"#Getting Access to the Analytics You Need":1,"#As the summer sales heat up, staying ahead in the game is crucial for brands and retailers. Digital Shelf Analytics proves to be the last piece of the puzzle, offering critical insights into product performance and revenue optimization. From proactive inventory management to compelling seasonal product content, it equips brands to adapt to changing consumer behavior and boost conversions.":1,"#For brands and retailers, this presents both a golden opportunity and a significant challenge. As consumer behavior undergoes seasonal shifts, adapting marketing and sales strategies accordingly becomes essential.":1,"#Optimize Your Inventory in Advance":1,"#Home: <a ljsid-1=\"\">www.homedepot.com</a>":1,"#A consumer-facing view of inventory levels, allowing you to make informed decisions about your product offerings to ensure meeting customer demands.":1},"version":34130}]