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Synapse is the agentic foundation of Syndigo’s Product Experience Cloud, enabling brands and retailers to operationalize AI through coordinated agents with structured human oversight so teams can move faster, operate with greater accuracy, and drive measurable commercial outcomes.":1,"#The next chapter of product experience management is Agentic PXM powered by Syndigo Synapse™.":1,"#Synapse orchestrates intelligent agents across product data, automating complex workflows while keeping humans in control as needed.":1,"#How Syndigo Synapse™ Enables Agentic Workflows":1,"#Access your copy of the MDM ebook and learn how to build a business case focused on speed, trust, and AI readiness.":1,"#Please click below to connect to your copy of the “Joint Study by ECC Köln and Syndigo: CLICK & BUY VS. BRICK & BUY” Report now.":1,"#Syndigo Synapse™ integrates seamlessly with retailer platforms, marketplaces, and enterprise systems, allowing agentic workflows to extend beyond Syndigo into the broader commerce ecosystem.":1,"#Syndigo Synapse™ supports both sequential and parallel workflows, allowing agent-driven tasks to adapt to the complexity of real-world product operations. Whether actions need to happen step-by-step or simultaneously, execution remains structured, predictable, and scalable.":1,"#Agentic workflows often involve multiple agents collaborating together across complex tasks. Syndigo Synapse™ coordinates how agents interact, sequence actions, and hand off work.":1,"#Syndigo Synapse™ unites product, supplier, location, compliance, and performance data into a single, connected foundation. This unified data access ensures agents operate with full context, understanding not just what a product is, but the whole ecosystem it’s in.":1,"#Agentic PXM requires more than AI features; it needs a system that can coordinate agents across trusted data and workflows. Synapse provides the intelligence layer that allows agents to plan, act, and collaborate across the entire product lifecycle. Syndigo Synapse™ makes autonomous coordination and execution possible across the entire product experience lifecycle.":1,"#Many organizations already have tools, data repositories, or processes in place. Yet few are truly aligned with the operational requirements expected by 2027.":1,"#More than just a new regulatory requirement, the DPP calls for a shift in practices: data quality, traceability, cross-functional collaboration, information systems alignment, and compliance with European regulations.":1,"#The Digital Product Passport (DPP) is set to fundamentally transform the way companies structure, govern, and share product data.":1,"#The Digital Product Passport is coming. Is your organization ready?":1,"#Limited seats available — registration required.":1,"#On-site parking and valet service available":1,"#Venue: NÜ Hôtel":1,"#Time: 8:30 AM — 11:00 AM":1,"#Date: Thursday, March 26, 2026":1,"#Practical Information":1,"#A Happy Place":1,"#Peer discussion over breakfast":1,"#Concrete impacts for industrial and retail players":1,"#Overview of the regulatory framework and timeline":1,"#Non-compliance may result in significant penalties — up to 4% of global annual turnover or restrictions on selling products within the European market.":1,"#Exchange with experts and peers facing the same challenges":1,"#Discover a practical, operational approach you can apply immediately":1,"#Assess the impact on your data, processes, and organization":1,"#Understand the regulatory expectations and the actual implementation timeline":1,"#Why attend?":1,"#Klee Group and Syndigo invite you to a morning session of discussion and insight to clearly understand what the DPP means in practice – and how to start preparing today.":1,"#The Product Experience Readiness Kit includes a checklist, a template for your planning, and an overview of the various maturity levels. Simply click on the corresponding button to receive your copy of the “PXM Readiness Kit”.":1,"#Copyright Policy":1,"#Enterprise-grade governance is embedded directly into the platform. Syndigo Synapse™ controls how agents access data, what actions they can take, and when human oversight is required.":1,"#E-commerce leaders & managers.":1,"#Internal Business Case & Future Plans: Decision-making, KPIs, and preparing product data for global commerce readiness.":1,"#Scaling to Markets: How the France implementation became a repeatable template for global rollout.":1,"#Business Value: Tangible outcomes and ROI from the PIM adoption.":1,"#L’Occitane’s Journey with Syndigo: From the initial implementation in France to current usage and key milestones.":1,"#What to Expect":1,"#Today, companies need to manage product data efficiently across multiple markets and sales channels. This webinar will showcase how L’Occitane leveraged Syndigo PIM to scale from a single country to ten, demonstrating measurable business value and providing a roadmap for global commerce readiness.":1,"#Decision-makers evaluating the ROI of product data.":1,"#Teams planning international expansion.":1,"#PIM implementers & data governance professionals.":1,"#In their search to fix the data problems at Biocoop, and with the knowledge that a Gestion des informations sur les produits (PIM) system is critical to maintaining a high quality of product data, Biocoop met with Syndigo, a PIM vendor specifically known for their ability to meaningfully improve product data quality.":1,"#Please click below to connect to your copy of the How to Make a Business Case for MDM” ebook now.":1,"#How Online Info Influences In Store Buying":1,"#WHITEPAPER":1,"#May 7, 2026 | Start: 9:30 AM | End: approx. 5:00 PM":1,"#Stay ahead of competitors with automated, reliable workflows.":1,"#Better product presentation builds customer trust.":1,"#Consistent, structured data is surfaced more effectively—boosting your presence.":1,"#ECC Köln and Syndigo":1,"#Clean processes and fewer manual loops save time and energy.":1,"#You know where you stand, what’s not working, and what needs attention first.":1,"#Based on our proven maturity model, the assessment shows how organizations evolve from “managed” to “optimized” and where you currently stand.":1,"#Una interfaz web para lograr que sus productos destaquen":1,"#Learn More About Syndigo’s Solutions For Product Information, Master Data, ECommerce Content Syndication, And Digital Shelf Analytics.":1,"#As a proud exhibitor at Groceryshop 2023, we are excited to showcase our latest innovations and industry-leading capabilities.":1,"#Learn more about Syndigo’s solutions for product information, master data, eCommerce content syndication, and digital shelf analytics.":1,"#Groceryshop 2023":1,"#Start Your Maturity Assessment":1,"#How mature is your product experience really?":1,"#Product information onboarding, creation, and syndication":1,"#Easily create, manage, and distribute rich and engaging product content across partner distribution channels, including e-commerce platforms, marketplaces, social media, and more. Retailers can manage their vendor information with specific taxonomy and workflows to highlight which content is ready for publishing and which needs updating.":1,"#Brands Can:":1,"#Syndigo is the leading provider of product information onboarding, creation, syndication, and analytics, plus custom product information management (PIM) and master data management (MDM)–all on a comprehensive, cloud-native SaaS platform.":1,"#Retailers Can:":1,"#Whether online or at the point of sale, today’s customers expect product information that is complete, consistent, and engaging. Digital touchpoints have become a key driver of in-store purchases: many consumers research products online well before visiting a store. Once there, most continue to use their smartphones to compare prices, access additional product details, or manage loyalty programs—across industries.":1,"#Compare live content vs. expected version":1,"#New Feature: Compare with Live":1,"#Is the Product Findable?":1,"#Is the Product Available?":1,"#Will customers engage/buy the product?":1,"#Is the Product Page Live?":1,"#Compare your live content to understand when updates are actually published online":1,"#Identify and prioritize issues impacting overall product sales—through a new calculator that estimates how your conversions can be impacted, such as":1,"#Understand how different product page elements contribute to the overall performance of your products.":1,"#New Feature: Product Impact Analyzer":1,"#Key Findings of the Study":1,"#The „Click & Buy vs. Brick & Buy“ study reveals how digital information, social media, and the use of smartphones and QR codes influence consumer behavior in brick-and-mortar retail—and why content quality and seamless touchpoint integration are key drivers of conversion and sales.":1,"#New Study: The State of Product Content":1,"#Manually review high-fidelity images":1,"#Get match percentages of text and images":1,"#Across industries, Instagram is the most-used source of inspiration before a purchase; TikTok is gaining particular traction in beauty and cosmetics.":1,"#Incomplete Product Information impacts sales":1,"#Discover what your shoppers really want, with the new The State of Product Content from Syndigo. Find out how":1,"#High-performing Product Detail Pages influence your shopper":1,"#Optimizing the Customer Experience boosts conversions":1,"#The first and foremost step towards Prime Day success lies in ensuring your products are available.":1,"#when your products are unsearchable. Optimizing your inventory to meet the anticipated surge in demand and ensuring that popular items are well-stocked is key to avoiding the headache of products being out-of-stock and undiscoverable.":1,"#Rayk Wichmann, flaconi":1,"#syndigo@walkersands.com":1,"#Greater visibility on marketplaces & in AI systems":1,"#Higher conversion & fewer returns":1,"#Less effort in content and data maintenance":1,"#Companies that understand and systematically advance their maturity benefit from:":1,"#Measurement & performance":1,"#Organizational maturity (roles, workflows)":1,"#Technology & integrations":1,"#Omnichannel syndication & processes":1,"#Content quality & enrichment":1,"#Data quality & governance":1,"#This check evaluates your current situation across the core dimensions of modern product experience:":1,"#Direction instead of action for action’s sake: Many companies invest in Product Information Management (PIM), content optimization, or new channels—yet without a clear target state and without knowing which building blocks already work and where gaps remain.":1,"#Why you should take the Readiness Check":1,"#Our Readiness Check evaluates the strength of that foundation your data, content, processes, and systems and shows how prepared you truly are for the shifts coming to commerce in 2026.":1,"#AI-powered search, Agentic Commerce, Social Commerce, and 2D codes are reshaping the rules of retail: products are recommended, surfaced, and compared often long before a human consciously decides. In this new reality, product experience becomes the defining factor for visibility and trust but only if the foundation is solid.":1,"#Digital Product Communication Expert":1,"#“The partnership is a testament to our commitment to delivering exceptional customer experiences,” said Rob Belcore, CCO, and Co-Founder, of RSA America. “Our customer-centric approach revolves around the pursuit of attracting new customers, encouraging loyalty, and harnessing data effectively. Together, we will unlock new dimensions of potential, driving incremental sales and customer satisfaction to unprecedented heights.”":1,"#“We are delighted to unveil our dynamic collaboration with Syndigo,” said Ravi Achanta, CEO of RSA America. “This strategic partnership will revolutionize the grocery shopping experience by ensuring seamless content distribution throughout the ecosystem. Our anticipation knows no bounds as we embark on this journey hand in hand with Syndigo, working harmoniously to empower independent grocers in extracting unparalleled value from their data.”":1,"#RSA America announced an alliance with Syndigo, a leading provider of product content information management and syndication solutions.":1,"#Founded in 2014, RSA America has emerged as a leading provider of revolutionary retail technology, offering a unified solution tailored for independent grocers and brands. With a strong presence across 38+ US states and serving over 1,200 + storefronts, RSA empowers grocers to compete with the Mega-Chains.":1,"#With this partnership, RSA and Syndigo will enhance and expand RSA customers’ interaction with brands. By combining RSA’s innovative technology solutions with Syndigo’s powerful product content syndication and management platform, customers will enjoy a seamless and consistent experience across all channels.":1,"#The core of RSA’s success resides in its cutting-edge enterprise technology, fueled by real-time data powered by AI/ML technologies. Our system entrusts the seamless implementation of a dynamic loyalty reward program, growing the shopper base and driving substantial bottom-line growth. For more information about RSA America and its game-changing solutions, please visit www.rsaamerica.com":1,"#About RSA America":1,"#“We are excited to add RSA America to our growing global portfolio of brands and retailers,” said Justin Anovick, Syndigo’s Chief Product Officer. “As the only cloud-native platform that is purpose-built for mastering the end-to-end product experience, we look forward to helping RSA’s clients maximize their omnichannel solutions and accelerate commerce.”":1,"#Dr.Ing. Martin Gliesche":1,"#Moritz Hoffmann, Sr Director, Global Product Management":1,"#Ben Rund, VP Alliances":1,"#Nils Wolfram, Head of Product Data – Bahag AG":1,"#Topic TBD":1,"#Welcome breakfast included":1,"#91% of consumers abandon a purchase if product information is missing.":1,"#Purchase decisions now happen everywhere—online, offline, and on the go.":1,"#As a partner of this event, we look forward to meeting you in Düsseldorf!":1,"#Take this opportunity to connect with industry experts, explore innovative solutions, and expand your network.":1,"#Digital Twin – The future of product data management":1,"#Data Journey – From initial product design to omnichannel utilization":1,"#Choosing the Right PIM Software – Finding the optimal solution for your business":1,"#Successful Supplier Onboarding – Seamless integration of product data into existing systems":1,"#Digital Product Passport (DPP) – Transparency and sustainability across the value chain":1,"#This Year’s Key Topics Include:":1,"#Join industry experts, businesses, and thought leaders at PROKOM Data Days 2025 to explore the latest trends and innovations in product data management.":1,"#CASE STUDIES":1,"#Request a demo to En savoir plus":1,"#Dr.Ing. Martin Gliesche, SVP Sales & Commercial Strategy Central Europe":1,"#Get actionable insights to improve content quality, channel consistency, and PIM processes in measurable ways.":1,"#Discover how smartphones and QR codes support shoppers at the shelf—and how to turn them into new touchpoints along the customer journey.":1,"#Learn which content and formats prevent cart abandonment.":1,"#See which digital touchpoints truly influence purchase decisions—both online and in-store.":1,"#Why This Study Matters to You":1,"#Three Must-Haves for Tomorrow’s Retail":1,"#Scan → Click → Added Value. QR codes connect the store floor to the digital brand world, building lasting customer relationships that go beyond the purchase itself.":1,"#QR-Codes as Touchpoints":1,"#The constant companion becomes a key decision-maker. At the shelf, the smartphone delivers product details, comparisons, reviews, and inspiration.":1,"#Smartphone at the POS":1,"#Good product information convinces, great content inspires. Combining facts with emotion makes brands tangible and memorable.":1,"#From click to cart: how touchpoints work together":1,"#81% of consumers find QR codes user-friendly.":1,"#28% now use their smartphone to pay when shopping.":1,"#66% of electronics shoppers consider customer reviews important even in physical stores.":1,"#40% base their online purchase decisions primarily on high-quality product images.":1,"#Syndigo GEO":1,"#How does it save time or money in preparation or output?":1,"#What does it look like out of the box?":1,"#What does it look like in the case box?":1,"#What does it look like in use?":1,"#In addition to knowing about the product they’re purchasing (and what to expect it to look like), foodservice chefs and DSRs also need to know what’s going to show up at the back door, how it can be stored, and what can be done with it. After all, different brands of food items essentially look the same; if a close up shot is all that is presented, it does not give the distributor the ability to understand how the product can be delivered, stored, or prepped.":1,"#What does your product do / what is it for?":1,"#What are the important features?":1,"#Here’s an example for a pre-made egg product that’s popular in foodservice":1,"#For great foodservice content, ensure you have answered these four questions:":1,"#Over the last decade (and certainly in the last year), the world of content production has changed drastically. More and more, suppliers have moved from haphazardly collecting images and marketing content to satisfy the basic demands of distributors, to delivering a greater level of descriptions, identifiers and yes, also photos. As technology expands and food outlets shrink, it is important to deliver the type of content that can engage consumers, but also helps generate trust with distributors through completeness and accuracy. While simply providing something may have satisfied compliance needs in the past, those times are long gone. Here are couple of things to think about.":1,"#Here’s an example, with a single, simple item… Tortilla chips!":1,"#The right images are critical – and one is not enough!":1,"#This kind of background information is extremely helpful for busy chef/DSRs who are looking to build out their menus at a high volume.":1,"#Consider who you are not selling to (hint: Not the end consumer!)":1,"#What does it look like raw out of the packaging?":1,"#How is it different than a competing item?":1,"#As a brand owner, it’s important to include engaging imagery around your items… Glamour shots of your product being enjoyed by a family at a dining room table, for example, or the latest video ad. This is essential today when selling to the end consumer, but in foodservice, a Chef and Distributor Sales Rep (DSR) have additional, specific information they need to know.":1,"#We know that mobile search by shoppers has exploded in the past year. And nearly all major foodservice operators are buying products online. And even if your organization has strong imagery to drive online consumer sales, it’s equally important to ensure you have the digital assets to meet your distributor partners’ needs as well. So, what’s online is what your consumer will see, and whatever your product looks like in the distributor’s system is what distributors will see. As a supplier, it’s important to ask yourself… what do my products look like to my buyer…and am I providing the right information? Are my images helping or hurting my sales?":1,"#Do you market your brands and products across multiple industries? CXH spans industry verticals including grocery, CPG, pet, foodservice, home improvement, apparel, automotive and other hardlines, so you can rest assured that your content will be formatted to the appropriate guidelines for your industry, from ACES and PIES to":1,"#Begin your maturity assessment":1,"#Your first step is the 10-minute Readiness Check: simply complete the questionnaire, receive your score, read your action plan—and if you like—book an expert session. Start now!":1,"#Book an expert session":1,"#Use the Readiness Check or connect directly with one of our experts.":1,"#Ready for a real product experience strategy—and for Commerce Readiness 2026?":1,"#Your score shows you exactly where you stand today—and what it takes to reach the next level.":1,"#The model includes five stages—from fragmented processes to AI-powered optimization:":1,"#The maturity model at a glance":1,"#Whether manufacturer, retailer, or brand—you receive tailored recommendations to prepare for the commerce landscape of tomorrow. This enables you to increase your maturity step by step—with focus and structure—and make sure the competition doesn’t beat you to it.":1,"#scale or localize internationally":1,"#need to prepare for AI-driven search and Agentic Commerce":1,"#want to improve their omnichannel performance":1,"#struggle with inconsistent product data":1,"#use or plan to use PIM/MDM/PXM":1,"#manage many products and channels":1,"#The Readiness Check was developed for companies that:":1,"#Who is the check designed for?":1,"#We’re happy to discuss your results with you and support you with expert guidance.":1,"#Your personal consultation":1,"#Retailers, manufacturers, and brands each receive a tailored five-step roadmap for improving product experiences.":1,"#Your action plan":1,"#You’ll receive recommendations for next steps and practical insights that help you navigate the process.":1,"#Your individual assessment":1,"#Based on your answers and scoring, you’ll receive your individual maturity level.":1,"#Clarity instead of guesswork":1,"#Would you like to learn more?":1,"#By including these images, it is easy for a chef/DSR to understand what they will receive in back of house, the inner packs, as well as label information, the loose item and final product shots. By enabling this level of detail, suppliers can help their own cause by delivering the full transparency needed for foodservice industry.":1,"#If you would like to learn more about how Syndigo’s content programs are specifically designed for Foodservice distributors and suppliers, visit our Foodservice page.":1,"#Digital Customer Experience is ‘The “Must Win” Battleground’":1,"#Having access to information in today’s consumer goods world is not much of a challenge. Finding the right information, at the right time, however, is.":1,"#According to the study, when organizations need to build their online businesses, it’s the customer experience that gains greater importance. And the real-life laboratory to study the impact of digital transformation happened globally in 2020.":1,"#We recently surveyed global product content leaders to find out what they thought about the customer experience (CX) and digital transformation around product content, as well as their business priorities to grow. We commissioned Forrester Consulting* for this study.":1,"#Discover how online information, smartphones, and digital touchpoints influence purchase decisions in the ECC Köln and 1WorldSync by Syndigo 2025 study.":1,"#Start your maturity assessment":1,"#Download the study":1,"#Experience an exclusive live demo of our Product Experience Cloud, featuring powerful AI-driven capabilities for next-level product data management. Additionally, gain valuable insights from an engaging customer presentation.":1,"#covered in an earlier post":1,"#Leaders were asked about the types of data that helped them best execute on their business priorities.":1,"#As we":1,"#ECommerce analytics data was the highest-ranked need, equally across all regions, with no significant differences between them. The same was true of Market/competitive data: Although not as highly ranked as eCommerce analytics, it was rated equally highly across regions.":1,"#For example, Shopper/consumer behavioral data was ranked in the top 3 significantly more by EMEA decision makers (73% top 3) than either North America (55%) or Latin America (59%). While all regions ranked this highly, it’s clear that there is an opportunity to deliver more behavioral shopper information to brands in EMEA markets.":1,"#However, it is not necessarily a similar priority when looking across global regions.":1,"#One interesting data point of note: the fourth data need highlighted in the study was Descriptive and engaging product data (including images and rich media). It was just behind Market/competitive data for the top-three slot. Within this group, leaders in North America ranked the need for Descriptive product data as the number-one need significantly more than their EMEA and Latin America counterparts. This could be an indicator of the more advanced content programs in North America – as well as a potential sign for where growth could come from in the future.":1,"#The three most important business priorities were eCommerce analytics data, Shopper/consumer behavior data, and Market/competitive data according to the Forrester Consulting study.":1,"#These digital marketers are looking to gain a more complete understanding of their shoppers by using both behavioral and sales data to understand how to make the most of their programs to engage customers throughout the buying journey. Winning the digital shelf is a brand priority.":1,"#The challenges – and creative solutions – utilized in the past year helped to drive digital transformation at an accelerated pace. And helping to win in this environment requires certain types of information to be available.":1,"#, decision-makers listed the most important elements to executing on top business priorities as: improving the customer experience, driving growth, and growing their eCommerce presence – all ranking higher than reducing costs and customer retention.":1,"#Download the study now!":1,"#Syndigo OpenAI Connect":1,"#“Syndigo’s holistic approach to data and content management harmonises perfectly with our expertise in system integration. Thanks to Syndigo’s flexible, cloud-native architecture, together we create solutions that increase data quality and help companies to manage their product information efficiently and distribute it seamlessly across different channels.”":1,"#From the cloud and AI integrations to optimising the customer experience, customers can be supported throughout the entire digital transformation process.":1,"#As part of the Bertelsmann Group, Arvato Systems benefits from the stable foundation of a globally active German company and develops customised IT solutions for various industries. The comprehensive portfolio is optimally complemented by strategic technology partnerships with global market leaders such as AWS, Google, Microsoft and SAP.":1,"#Digital transformation with Arvato Systems":1,"#Full-service provider with comprehensive advice and training for your team":1,"#Customised integration through partnership with SAP, Microsoft, AWS & Google":1,"#Experts in the implementation of AI functions using state-of-the-art LLMs":1,"#Expertise for global rollouts and locations in multiple time zones":1,"#Experience in the implementation of PIM systems at well-known companies such as BMW":1,"#20 years of PIM experience, primarily in the retail and industrial sectors":1,"#Advantages through Arvato Systems":1,"#Thanks to extensive expertise gained from numerous successful projects, customers receive comprehensive support. From the initial conception phase and process definition to precise implementation, targeted team training and ongoing technical support.":1,"#End-to-end implementation of Syndigo – Arvato Systems makes it possible":1,"#Implement Syndigo end-to-end with Arvato Systems. 20+ years of PIM expertise, AI integration & global rollout support for digital product data success.":1,"#Syndigo Implementation Partner | Arvato Systems PIM Experts":1,"#Syndigo Product Experience Cloud":1,"#Optimize Product Data for Americanas SA with Syndigo":1,"#Filling the Voids":1,"#Collaboration, Revolutionized":1,"#Dashboard Analytics":1,"#Understanding upside opportunities within key markets or product groups is critical to strategy formulation and execution. With the Syndigo Platform, you can leverage internal and external data to quickly identify which segments need additional focus.":1,"#Market Share":1,"#While distributors need a fast and easy solution for mining their own data, in order to collaborate and dominate the marketplace, distributors also need a way to share data with their supplier partners. Lightning-fast and easy-to-use reports from the Syndigo cloud-based platform ensure distributors, suppliers, and brokers are always aligned.":1,"#Reports and features focused on the needs of foodservice distributors and manufacturers make it easy for companies to find, share actionable insights.":1,"#Eliminate hours or days of data gathering to identify gaps in your product offering or key customer opportunities. Easily search and filter your opportunities within the platform and quickly export into a usable format that is easy to share.":1,"#Meaningful visualization of big data for GS1 and GDSN":1},"version":35773}]