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Synapse is the agentic foundation of Syndigo’s Product Experience Cloud, enabling brands and retailers to operationalize AI through coordinated agents with structured human oversight so teams can move faster, operate with greater accuracy, and drive measurable commercial outcomes.":1,"#The next chapter of product experience management is Agentic PXM powered by Syndigo Synapse™.":1,"#Synapse orchestrates intelligent agents across product data, automating complex workflows while keeping humans in control as needed.":1,"#How Syndigo Synapse™ Enables Agentic Workflows":1,"#Access your copy of the MDM ebook and learn how to build a business case focused on speed, trust, and AI readiness.":1,"#NÜ Hôtel, 93 Avenue Le Corbusier, 59800 Lille":1,"#Klee Group x Syndigo — Lille":1,"#Please click below to connect to your copy of the <strong ljsid-1=\"\">“Joint Study by ECC Köln and Syndigo: CLICK & BUY VS. BRICK & BUY”</strong> Report now.<a ljsid-3=\"\"></a><a ljsid-4=\"\"></a><a ljsid-5=\"\"></a><a ljsid-6=\"\"></a>":1,"#Mühleim an der Ruhr, GERMANY":1,"#Syndigo Synapse™ integrates seamlessly with retailer platforms, marketplaces, and enterprise systems, allowing agentic workflows to extend beyond Syndigo into the broader commerce ecosystem.":1,"#Syndigo Synapse™ supports both sequential and parallel workflows, allowing agent-driven tasks to adapt to the complexity of real-world product operations. Whether actions need to happen step-by-step or simultaneously, execution remains structured, predictable, and scalable.":1,"#Agentic workflows often involve multiple agents collaborating together across complex tasks. Syndigo Synapse™ coordinates how agents interact, sequence actions, and hand off work.":1,"#Syndigo Synapse™ unites product, supplier, location, compliance, and performance data into a single, connected foundation. This unified data access ensures agents operate with full context, understanding not just what a product is, but the whole ecosystem it’s in.":1,"#Agentic PXM requires more than AI features; it needs a system that can coordinate agents across trusted data and workflows. Synapse provides the intelligence layer that allows agents to plan, act, and collaborate across the entire product lifecycle. Syndigo Synapse™ makes autonomous coordination and execution possible across the entire product experience lifecycle.":1,"#Copyright Policy":1,"#<strong ljsid-0=\"\">Syndizieren</strong>: Seamlessly publish the content to all (upstream and downstream) endpoints.":1,"#Enterprise-grade governance is embedded directly into the platform. Syndigo Synapse™ controls how agents access data, what actions they can take, and when human oversight is required.":1,"#E-commerce leaders & managers.":1,"#Internal Business Case & Future Plans: Decision-making, KPIs, and preparing product data for global commerce readiness.":1,"#Scaling to Markets: How the France implementation became a repeatable template for global rollout.":1,"#Business Value: Tangible outcomes and ROI from the PIM adoption.":1,"#L’Occitane’s Journey with Syndigo: From the initial implementation in France to current usage and key milestones.":1,"#What to Expect":1,"#Today, companies need to manage product data efficiently across multiple markets and sales channels. This webinar will showcase how L’Occitane leveraged Syndigo PIM to scale from a single country to ten, demonstrating measurable business value and providing a roadmap for global commerce readiness.":1,"#Decision-makers evaluating the ROI of product data.":1,"#Teams planning international expansion.":1,"#PIM implementers & data governance professionals.":1,"#Paris Expo – Porte de Versailles – Hall 4 |":1,"#In their search to fix the data problems at Biocoop, and with the knowledge that a <a ljsid-1=\"\">Gestion des informations sur les produits </a>(PIM) system is critical to maintaining a high quality of product data, Biocoop met with Syndigo, a PIM vendor specifically known for their ability to meaningfully improve product data quality.":1,"#Please click below to connect to your copy of the <b ljsid-1=\"\">“</b><strong ljsid-2=\"\"><strong ljsid-2-0=\"\">How to Make a Business Case for MDM”</strong></strong> ebook now.<a ljsid-4=\"\"></a><a ljsid-5=\"\"></a><a ljsid-6=\"\"></a><a ljsid-7=\"\"></a>":1,"#WHITEPAPER":1,"#May 7, 2026 | Start: 9:30 AM | End: approx. 5:00 PM":1,"#Groceryshop 2023":1,"#Rayk Wichmann, flaconi":1,"#syndigo@walkersands.com":1,"#Dr.Ing. Martin Gliesche":1,"#Moritz Hoffmann, Sr Director, Global Product Management":1,"#Ben Rund, VP Alliances":1,"#Nils Wolfram, Head of Product Data – Bahag AG":1,"#Topic TBD":1,"#CASE STUDIES":1,"#<em ljsid-0=\"\">Request a demo to</em> En savoir plus":1,"#Conversion rates increase an average of 39% on product pages with enhanced content!":1,"#Dr.Ing. Martin Gliesche, SVP Sales & Commercial Strategy Central Europe":1,"#Syndigo GEO":1,"#Toys R Us Canada Core Content - Syndigo":1,"#Ensuring your content is live and accurate is essential, but it’s equally crucial to create engaging seasonal content. <a ljsid-1=\"\">Dermalogica</a> exemplifies this by utilizing <a ljsid-3=\"\">Enhanced Content</a> to elevate their skincare brand with <a ljsid-5=\"\">an inspiring story to tell and a brand-new look</a>.":1,"#Do you market your brands and products across multiple industries? CXH spans industry verticals including grocery, CPG, pet, foodservice, home improvement, apparel, automotive and other hardlines, so you can rest assured that your content will be formatted to the appropriate guidelines for your industry, from ACES and PIES to":1,"#Create an immersive online product experience for your consumers, seamlessly integrated into Cora’s digital platforms. Include video demos, lifestyle images, comparison charts, product manuals, user-generated content and other interactive product content.":1,"#Some of the latest digital capabilities that combat industry challenges produce significant efficiencies and transform key parts of grocery and CPG organizations. This includes implementations of automation, AI, computer vision, and business process improvements.":1,"#Tap into data and new technologies like generative AI and shoppable video to transform different parts of the shopper journey and deliver the experiences that consumers expect. With the ongoing growth of omnichannel shopping (now referred to as ‘unified commerce’), it’s critical to connect the consumer across digital channels and bridge online and in-store shopping.":1,"#Delivering an outstanding unified shopping experience":1,"#With higher prices and tougher competition, keeping customers loyal is tricky – but retailers and brands have data and new capabilities to set themselves apart, drive repeat purchases, and grow customer lifetime value. Ongoing experimentation with a variety of new loyalty-building strategies is essential to keep this momentum growing.":1,"#Last week, the Syndigo team joined over 7,500 retail leaders in Las Vegas for <a ljsid-1=\"\">GroceryShop 2023</a> to explore the latest trends shaping the future of the grocery industry. The conference provided strategic perspectives on topics including AI, personalization, customer loyalty, technology, sustainability, supply chain, and much more.":1,"#New platforms and channels are driving shopper engagement":1,"#The 2023 GroceryShop event highlighted some of the more innovative ways to gain share of shopper mind and wallet.":1,"#Many winning businesses are restructuring their teams and processes to better share data and insights, unify the organization, and equip their workforce with new tools. Have you recently reviewed what’s working and what needs improvement?":1,"#Establishing mutually beneficial partnerships":1,"#Top Industry Challenges":1,"#Pursuing new growth opportunities for long-term success":1,"#Implementing capabilities that drive efficiency and future-proof organizations":1,"#Retailers and brands are expanding into virtual environments, fostering customer relationships on emerging social media channels, and branding on streaming platforms to connect with consumers in engaging, fun, and authentic ways. They’re also investing in tools such as shoppable video and generative AI that improve interactions on third-party and owned platforms. These advanced solutions provide exciting new opportunities to reach target demographics through state-of-the-art touchpoints.":1,"#These include driving new revenue for retailers and brands, such as retail media networks, white-label technology solutions, health and wellness services, private labels, and food service offerings. There is also fierce competition to partner with multiple grocery delivery services for access to current and new customers.":1,"#Maximize value with technology vendors, suppliers, customers, and other partners through closer collaboration. Explore how you can make these relationships more productive.":1,"#Innovative ways to keep customers loyal":1,"#Based on the topics of conversation from the stage and on the show floor, both speakers and attendees discussed a variety of challenges facing the industry today, along with ways to tackle them.":1,"#Setting up an organization to win":1,"#Marketing Trends & Strategies":1,"#Syndigo OpenAI Connect":1,"#Syndigo Product Experience Cloud":1,"#Finding the best digital marketing mix":1,"#Rapidly assess and modify content to optimize performance using our unique integration of analytics throughout the entire product lifecycle.":1,"#The rise of retail media and connected TV offerings offer new ways to reach consumers. Crafting the ideal digital mix means picking the right channels and measuring what works to justify budget allocation. This is critical because online customers are two to four times more valuable than in-store shoppers.":1,"#The continued move toward unified commerce also underscores the importance of pursuing strategies and tactics that seamlessly connect brand experiences across digital and physical channels. GroceryShop 2023 provided valuable insights into what’s happening now and what’s coming next for grocery and CPG businesses. Are you ready?":1,"#Harness exponential data growth using our enterprise data suite that includes Product Information Management, Digital Asset Management, and our industry-leading Master Data Management that can connect product, customer, and location domains for scaling.":1,"#Control all content and data flows at every aspect of the data and content lifecycle, so you gain efficiency, visibility, and control from creation to sale.":1,"#Trusted by 14,000 retailers and CPGs worldwide, Syndigo’s unified solution connects the needs of brands and retailers to deliver product content and related data so products get to market faster, enjoy sales growth, and meet ever-changing retailer content requirements with ease. From the largest two-sided global network of brands and recipients to creating customer-centric enhanced product experiences, we have you covered!":1,"#Prepare for Exciting New Opportunities":1,"#Retail media is a big deal! Forecasts call for digital ad spending on this emerging channel to increase nearly 20% in the US in 2024, skyrocketing to a total of $61 billion. However, marketers want more standardized ad measurement and attribution models to connect in-store and online retail media. Evaluate your current retail media network performance and experiment with new ways to maximize campaign success.":1,"#Brand perspectives on retail media strategies":1,"#With Syndigo, you can:":1,"#It can seem overwhelming to think about the many ways you can build closer relationships with your customers and attract new ones. But that’s good news! With the rapid pace of technological innovation, new solutions utilizing AI, enhanced content, media, data management, analytics, and more, you can improve your ability to meet buyers where they are.":1,"#Optimize Product Content at Cora":1,"#May 7":1,"#PROKOM Data Days 2025":1,"#If you’re looking for a creative and quick, way to bump up customer engagement and sales, stand out from the crowd with Syndigo’s Enhanced Content. […]":1,"#Overview of the Expanded Product Offering Program":1,"#Operators have embraced Gordon Foodservice’s Expanded Product Offering program which is seamlessly integrated into both our broadline e-commerce platform and its unique <a ljsid-1=\"\">Gordon Now</a> app with smart-speaker ordering capabilities.":1,"#Please make sure to that you attend to learn more about how to increase your product sales.":1,"#Product images and data are critical so customers have all the information they need to make informed buying decisions.":1,"#GFS’s item data strategy using GDSN":1,"#This means easy access to hard-to-find products, as well as national and in-house brands and high volume commodities, all in a single order.":1,"#More Operators are buying online and looking for convenience with a wide range of products and service options on a single unified e-commerce platform":1,"#Help us build our Expanded Product Offering and sell more of your products.":1,"#Syndigo clients benefited from an estimated $1.186 billion in incremental cart value during busiest online holiday season":1,"#Assess your product experience maturity and prepare for AI search, agentic commerce, and omnichannel growth with the Commerce Readiness 2026 check.":1,"#Product Experience Readiness Check for 2026":1,"#Wild Planet Foods":1,"#Please click below to connect to your copy of the “<strong ljsid-1=\"\">Overview of the Syndigo Benefits”</strong>.<a ljsid-3=\"\"></a><a ljsid-4=\"\"></a><a ljsid-5=\"\"></a><a ljsid-6=\"\"></a>":1,"#Consumers who saw product pages with Enhanced rich media content:":1,"#Improve the user experience on Cora suppliers with Syndigo. Syndigo is the global leader in content management and validated product data, including nutritional and GDSN data, through a network of more than 1,750 retailers, distributors and other business partners.":1,"#To compete, enterprises need their data to be dynamic to power the right product experiences and insights. Yet many businesses are struggling to keep pace. Fragmented data and technology gaps often hold them back.":1,"#eCommerce shoppers seek product content that replicates a showroom experience as best as possible. After all, they need realistic expectations for whether that TV screen has the right dimensions for their living room (and how those dimensions are measured), or how well that laptop truly captures the sleek look they’re seeking. The more engaging the experience when searching for Electronics on the site, the more likely the consumer is to buy the product—up to 27% more likely to be exact – and most importantly, to not want to return it!":1,"#These are capabilities Syndigo and Riversand have mastered for years:":1,"#Crucially, in bringing together <a ljsid-1=\"\">Syndigo and Riversand</a>, our current and future customers can leverage a single company to close the Growth Loop today. Our vision is to deliver a single commerce ecosystem encompassing multi-domain Master Data Management (MDM), PIM, Digital Asset Management (DAM), Syndication, Enhanced Content, and eCommere Analytics.":1,"#And, according to the research firm, “By 2024, organizations that develop ‘closed loop’ processes for organizing product data will increase revenue from digital channels by 30% more than organizations that fail to do so.”":1,"#SYNDIGO + RIVERSAND: LEADING ACROSS THE BOARD":1,"#This is why Syndigo, including Riversand, is so powerful. We’ve brought together two technology leaders to create one powerful, end-to-end commerce ecosystem. And the possibilities are endless.":1,"#Wondering how to get your Growth Wheel in motion?":1,"#The Answer: A Loop for Continual Improvement":1,"#How does this ecosystem work? In this blog series, we’re diving into how to address the complete product content life cycle with five essential steps.":1,"#5 Steps to ‘Close the Loop’ in Digital Commerce - Syndigo":1,"#Here’s a quick snapshot of how the Growth Loop works:":1,"#The real power, however, comes from combining these strengths.":1,"#Before discussing the how, it’s helpful to understand why the product content life cycle is so crucial in digital commerce.":1,"#5 Steps to Close the Commerce Loop":1,"#Then stay tuned for the next post in our series! Over the next five articles, we’ll introduce each step in the Growth Loop, and provide tips and best practices for implementing an end-to-end commerce strategy.":1,"#Complete, accurate product content is table stakes, but you also need to build the contextual experiences that tell a story and convert shoppers into loyal customers. This requires capturing and unifying data, creating channel-ready content, disseminating the data to various endpoints, and leveraging insights to drive improvements.":1,"#So, what does your business need beyond basic PIM?":1,"#Rather than working in silos, Gartner tells us that “the complex product content life cycle is increasingly being understood as an end-to-end process,” or closed loop.":1,"#Across B2C and B2B, buyers and consumers demand more information, richer experiences, and faster commerce. This shift isn’t surprising, especially in the wake of a pandemic. But it does demand our attention.":1,"#Closing the loop requires addressing both technology and processes across five key steps, each building on the momentum of the last.":1,"#Why is Product Content Life Cycle Important in Digital Commerce?":1,"#We call this approach the <strong ljsid-1=\"\">Growth Loop</strong> — and we deliver the<strong ljsid-3=\"\"> only true end-to-end solution on the market</strong> that closes the loop and addresses the complete commerce ecosystem.":1,"#Gartner explains, “This slows digital commerce initiatives and creates challenges, including unreliable reporting, improper recommendations, inability to drive personalization and compromised product search.”":1,"#Previously, implementing at least a basic Product Information Management (PIM) solution could help you compete with detailed product content. Now, businesses grapple with so much more than data quality—and often try to cover the gaps with a piecemeal approach.":1,"#We’re all aware of the digital commerce revolution. Businesses see it every day—and, as shoppers, we live it every day. We know firsthand that our path to purchase has changed.":1,"#So, if you haven’t already, it’s time to get your data in shape – because, as we all know, good data = good business. And who doesn’t want to be a data hero?":1,"#Let’s be clear: Master Data Management isn’t just for the tech geeks anymore. It’s crucial for businesses that want to thrive in today’s data-driven world. Whether you’re dealing with product, customer, supplier, or location data, MDM gives you the power to make smarter decisions, stay compliant, and provide exceptional customer experiences.":1,"#Conclusion: MDM is More Critical than Ever":1,"#Multi-domain MDM capabilities – Not just product data, but customer, supplier, and location data too.":1,"#AI-powered enrichment – Ensures accuracy and consistency across your data.":1,"#Built-in compliance – Helps meet industry standards without the headache.":1,"#Real-time data synchronisation – Always up to date; no more waiting for updates.":1,"#Why Syndigo Stands Out:":1,"#Now, you’re probably thinking, “This is all great, but what about platforms that tie it all together?” Well, that’s where Syndigo steps in.":1,"#Helps prevent supply chain hiccups thanks to clean data.":1,"#Fosters smoother collaboration with external partners.":1,"#Keeps your vendor records accurate.":1,"#Supplier & Partner Data:":1,"#Assists in emergency response (because location data can literally save lives).":1,"#Powers geotargeted marketing for those spot-on campaigns.":1,"#Boosts supply chain efficiency (who knew data could help get your parcels to customers faster?).":1,"#Location Data:":1,"#(Also see point #4 above.)":1,"#Helps you stay on the right side of data protection laws.":1,"#Prevents duplicate records (nobody likes that).":1,"#Provides a single view of your customers.":1,"#Customer Data:":1,"#You might think MDM is just about product data, but that’s just the tip of the iceberg. MDM plays a huge role in managing other crucial data domains, including:":1,"#MDM ensures that your data is synchronised in real time, so everything from product info and inventory levels, to pricing updates is always up to date. It’s like having your finger on the pulse at all times – and that’s the kind of superpower every business needs.":1,"#Gone are the days of waiting for a quarterly report or checking last week’s stock levels. Real-time data is the name of the game now, and businesses need up-to-date information to make decisions, manage their supply chain, and keep customers happy.":1,"#MDM ensures you’ve got a single customer view across all departments, making it easier to offer targeted marketing, seamless online experiences, and spot-on customer service. It’s like being able to remember every single one of your best mate’s favourite things – and using that knowledge to make them feel extra special.":1,"#Gone are the days of generic, one-size-fits-all marketing. Today, customers expect tailored experiences – and businesses need to deliver. But here’s the thing: to offer those personalised experiences, you need clean, accurate customer data. And that’s where MDM comes in.":1,"#MDM helps you keep things neat and tidy, eliminating duplicates and standardising data across your systems. It’s the digital equivalent of Marie Kondo-ing your data , making sure everything sparks joy (and works as it should).":1,"#Artificial Intelligence and automation are revolutionising how businesses operate. But here’s the catch – for AI and automation to work properly, they need clean, structured data. If your data’s all over the place, even the latest AI will end up making dodgy predictions or automating the wrong processes. Yikes!":1,"#MDM helps businesses tick all the compliance boxes by ensuring that data security and audit trails are in place. A solid MDM strategy is like a safety net for your data, helping you meet all regulatory requirements without breaking a sweat.":1,"#Remember those pesky data privacy laws like GDPR, CCPA, and HIPAA? If you’re managing data in any capacity, you know they’re a bit of a headache. Get it wrong, and you’re looking at heavy fines and – let’s face it – a damaged reputation that’s harder to shake off than a bad haircut.":1,"#Without a solid MDM strategy, your data will likely be fragmented, duplicated, and inconsistent. MDM, however, ensures all data is unified, accurate, and ready to roll across your departments and customer touchpoints. That’s a lot easier than digging through the sock drawer, right?":1,"#Let’s be honest – we’ve all got data coming at us from every direction. Between e-commerce platforms, social media, IoT devices, and good ol’ ERP/CRM systems, data is everywhere. It’s a bit like trying to keep track of your socks in a laundry basket – they’re scattered, sometimes mismatched, and often not where you want them.":1,"#The Role of Syndigo in Modern MDM":1,"#6. MDM Extends beyond Product Data":1,"#5. Real-Time Data is the New Standard":1,"#3. AI, Automation, and Data Quality Depend on MDM":1,"#2. Regulatory Compliance and Data Governance":1,"#1. The Explosion of Data across Multiple Channels":1,"#The Rising Importance of MDM in a Data-Driven World":1,"#June 04, 2025":1,"#Ensure employees understand the importance of precise and consistent product information.":1,"#Train Personnel in Data Consistency:":1,"#Proactively address issues before they impact the customer experience or lead to lost sales.":1,"#Involve cross-departmental collaboration with input from marketing, sales, and IT teams.":1,"#Identify and correct inconsistencies to maintain accurate and up-to-date information.":1,"#Conduct Regular Audits of Product Data:":1,"#After implementing a PIM or a PXM system, here are some best practices you can implement to maximize the effectiveness of your solution.":1,"#Depending on your needs and existing capabilities, you need to can decide between implementing a PIM or a PXM for your business: a PIM is ideal for centralizing and standardizing product data, while a PXM excels in creating and delivering personalized, engaging product experiences. Select the one that best aligns with your business goals and customer expectations.":1,"#One of the key differences between PIM and PXM is the feedback loop that PXM provides. Leveraging the power of <a ljsid-1=\"\">Digital Shelf Analytics (DSA)</a> enables marketing teams to understand how product content is performing in the market. By analyzing this feedback, marketers can make informed decisions about what changes to make, which can further enhance the shopping experience and drive higher cart conversion rates. This continuous improvement cycle is essential for staying competitive in a rapidly evolving retail landscape.":1,"#After the management stage, content is swiftly disseminated across numerous platforms and to various endpoints, diminishing the time and resources needed for updates and upkeep. This not only minimizes errors and bottlenecks but also guarantees that every customer touchpoint is in sync with the most current and precise data. Regular system audits and updates are indispensable for the sustained consistency and relevance of product information. These measures are pivotal in identifying and rectifying any disparities, thereby upholding the reliability and timeliness of the data.":1,"#<a ljsid-0=\"\">PXM</a> takes the optimization of product content a step further. It ensures that the content is not only accurate but also tailored to the specific needs of different users as well as devices and platforms. This is crucial in today’s multi-channel retail environment, where a seamless shopping experience is essential. By optimizing content for various touchpoints, PXM enhances the overall user experience, making it more likely for customers to complete their purchases. This optimization can significantly boost cart conversion rates by providing a frictionless and engaging shopping journey.":1,"#To address the challenges of inconsistent data, many organizations are implementing <a ljsid-1=\"\">Product Information Management (PIM) solutions</a>. These systems are essential to ensuring product information is not only accurate but also consistent across all channels. PIM centralizes product information, creating a single source of truth that can be accessed and updated by various departments. This centralization minimizes the risk of discrepancies and ensures that customers receive reliable and consistent product content whether they are browsing on a desktop, a mobile app, or in a physical store.":1,"#<strong ljsid-0=\"\">Negative Brand Reputation:</strong> Over time, repeated issues with product information can tarnish your brand’s reputation, making it harder to attract and retain customers.":1,"#<strong ljsid-0=\"\">Eroded Customer Trust:</strong> Inadequate product information can make customers hesitant to complete purchases, leading to abandoned shopping journeys and a decline in customer loyalty.":1,"#<strong ljsid-0=\"\">Limited Market Reach:</strong> The absence of effective syndication resulting from poor product data can result in inefficient and error-prone syndication, limiting the ability to list products on multiple platforms and reducing sales potential.":1,"#<strong ljsid-0=\"\">Increased Returns and Support Costs:</strong> Inconsistent product descriptions and specifications can cause customer confusion, leading to higher return rates and increased customer support expenses.":1,"#<strong ljsid-0=\"\">Lower Cart Conversion Rates:</strong> Poor product images can lead to fewer items being added to shopping carts, directly impacting immediate sales.":1,"#PXM makes a big difference in elevating your commercial results":1,"#Strategies to Improve Product Data Quality and Consistency":1,"#PIM and PXM give you a big leg up in maintaining data consistency":1,"#<strong ljsid-0=\"\">Enhanced Conversion:</strong> Discover the ROI of Enhanced Content and interaction.":1,"#<strong ljsid-0=\"\">Enhanced Coverage: </strong>Gain insight into current product and site coverage for Enhanced Content.":1,"#<strong ljsid-0=\"\">Widget Insights:</strong> Get traffic and engagement metrics for live Enhanced Content pages.":1,"#Drag to outliner or <span ljsid-1=\"\">Upload</span>":1,"#Online Event":1,"#The hidden costs of poor product information can silently but significantly impact your business, from reducing cart conversion rates and increasing return rates to eroding customer trust and damaging your brand reputation. Investing in high-quality product images, consistent content, and a robust PXM system is essential to mitigate these risks.":1,"#Address underutilization by providing additional support or resources to ensure smooth management of product content.":1,"#Analyze system usage metrics to identify areas needing training or process improvements.":1,"#Monitor PXM System Usage:":1,"#Comparing your metrics after implementation to before can give you an accurate sense of how effective your solution is.":1,"#Measuring the Success of Your Product Data Management Efforts":1,"#Cultivate a work environment that values quality and accuracy, fostering a collective dedication to high standards of data.":1,"#Poor product data doesn’t carry vague nebulous costs. There are numerous tangible costs that a business can incur:":1,"#The repercussions of inadequate product information ripple beyond the point of purchase. Discrepant data often leads to a surge in customer inquiries and returns. When products fail to meet expectations, customers are more inclined to seek assistance or initiate a return, straining both operational costs and customer relationships. Addressing these issues is a drain on time and resources, diverting focus from critical business activities.":1,"#Furthermore, inconsistent product data can wreak havoc on the shopping experience. Picture this: a customer eagerly orders a product based on a compelling image, only to be disappointed when the item doesn’t align with the description or appearance they were expecting. This letdown not only sours the individual’s perception but can also erode the trust in your brand. Disillusioned customers are less likely to return and may share their negative experiences, further damaging your brand’s standing.":1,"#Inconsistent product data is more than a minor inconvenience; it can lead to significant losses and customer dissatisfaction. When customers encounter conflicting information about a product, such as varying descriptions or mismatched images, it can create confusion and mistrust. This confusion often results in hesitation during the purchasing process, ultimately reducing cart conversion rates. For example, if a customer finds different details about a product on your website and a third-party marketplace, they may question the reliability of your brand and decide to look elsewhere.":1,"#Measurable hidden costs of poor product data":1,"#Inconsistent product data can be a brand killer":1,"#There are many reasons grocery chains have turned to third party e-commerce platforms.":1,"#<strong ljsid-0=\"\">Customer experience: </strong>Using a third-party platform means you lose some control over the user experience as they explore, shop, and check out. There’s less flexibility to tailor site layout, page content, and product representation, and it’s harder to connect the store to other engagement initiatives such as loyalty programs.":1,"#With Marketplace, Cub was able to populate its PDPs with quality product content for over 100,000 SKUs and gain full control over its own digital marketplace without dependence on a third party.":1,"#“Prior to launching Cub.com we were partnered exclusively with Instacart,” said Chad Bersie, Director of eCommerce for Cub. “We wanted to control the Cub branded experience online as well as in-store and to do this we need to be able to provide a robust customer experience at the digital shelf. In order to do this we needed a partner like Syndigo to provide the robust content they curate.”":1,"#Why E-Commerce Independence Matters":1,"#Today, <a ljsid-1=\"\">e-commerce accounts for about 11.2% of U.S. grocery sales</a>, and is projected to grow to 13.6% in the coming years.":1,"#<a ljsid-0=\"\">Cub tapped into Syndigo’s Marketplace</a>, the largest and most comprehensive on-demand library of validated data and content for CPG products available anywhere. Marketplace contains essential data from thousands of leading brands available for a variety of purposes—including stocking the digital shelves of a brand new e-commerce store.":1,"#Instead of building and managing their own e-commerce stores, many retailers in the grocery space have opted to put their online sales operations in the hands of third-party platforms, including the likes of Instacart, Freshop, Shopify, and many others.":1,"#Instead of a long and costly process of sourcing essential data, Cub got what they needed to get started with the flip of a switch. Now they get to reap the rewards: better margins, more control over the customer experience, and direct access to all the data provided by Cub.com.":1,"#The Easy Path to Owned E-Commerce: Inspiration from a Real Grocer":1,"#Online modules provide total immersion in your product. Fully showcase your brand with comparison tables, product guides and a variety of lifestyle images. Deliver deep dives into key product content, reduce return rates and improve brand trust.":1,"#<strong ljsid-0=\"\">Fees and subscriptions: </strong>These platforms typically charge not only monthly or annual subscription fees but may also charge a flat or proportionate fee for every sale. Given that grocery retail margins are already among the thinnest of any major retail segment, hovering between just one and three percent, this is a painful loss and makes it difficult to make e-commerce consistently profitable.":1,"#You can learn more about their experience and how Cub worked with its suppliers to get even more content in their complete success story.":1,"#One large challenge is the enormous barrier to entry to stock a digital store not just with products, but with the right information about those products. Grocery product data is complex, and critically important—in addition to product names, images, brands, sizes, and quantities there’s also vital nutritional information, allergen warnings, and health and lifestyle claims expected from consumers and regulators.":1,"#This dependence introduces complications and costs that erode ROI and reduce the retailer’s control over its e-commerce strategy. Fortunately, a powerful reservoir of data and content is available to quickly move to independence.":1,"#But even as the digital shelf cements itself as an essential sales channel, many grocery supermarket brands retain a key weakness: they’re dependent on third parties to manage their e-commerce infrastructure and operations. Third parties in this case means companies that independently host an e-commerce storefront on behalf of the grocery retailer.":1,"#See How They Did It":1,"#There are legitimate business reasons to do this, but it also comes with some costly downsides:":1,"#Cub, a major regional grocery retailer based in Minnesota, faced this challenge and for many years relied on Instacart to power its e-commerce. They found the task of sourcing enough upfront data from its hundreds of different CPG suppliers to have a complete online store that offered a great customer experience too complex and costly—until they were offered a better solution.":1,"#E-commerce is steadily becoming a more important channel for grocery retailers. Though grocery was slower than most other verticals to join the digital commerce revolution, the pandemic catalyzed a wave of transformation and adoption.":1,"#Syndigo GDSN FAQs":1,"#By ensuring your product information is accurate and comprehensive, you can enhance customer experience, build lasting trust, and drive sustainable growth. Don’t let poor product information hold your business back—take the first step today by evaluating and improving your product data management processes. <strong ljsid-1=\"\"><a ljsid-1-0=\"\">Contact us</a> to learn more about how we can help you optimize your product information and boost your bottom line.</strong>":1,"#Read It Now":1,"#Value Drives ROI in Digital Commerce - Syndigo":1,"#Value & ROI is another critical trend. Customers expect instant gratification, and businesses expect vendors and solution providers to codify their experience and expertise into their solutions for faster onboarding. To make better decisions and demonstrate the value of their solutions, businesses need access to analytics and ROI metrics at the source.":1,"#Customer Experience is at the forefront of every business strategy today. Improving the end customer experience is essential for businesses to stay competitive. Better data can help businesses understand customer needs and preferences, allowing them to tailor their offerings to meet those needs. Personalization is another way businesses can improve the customer experience. By creating personalized experiences for each shopper, businesses can increase engagement and loyalty.":1,"#Embracing Digital Commerce, Value & ROI, and Customer Experience are key trends that businesses must adopt to stay competitive. By leveraging these trends and adopting AI and related technologies, businesses can improve efficiency, personalize customer experiences, and demonstrate their commitment to ESG values. However, businesses must be careful when adopting AI, ensuring that human verification remains a critical element.":1,"#AI and related technologies are seen as a means to achieve efficiency and automation. AI can automate processes, generate new content with generative capabilities, improve accuracy, and reduce costs. However, human verification remains a critical element when adopting AI. Businesses must ensure that their AI solutions are accurate and reliable, and they must be able to explain how their AI systems work.":1,"#by Nikhil Bhatia, SVP, Product":1,"#Digital Commerce is no longer a new trend; it has become a mainstay for businesses. To stay competitive, businesses must focus on innovative ways to connect with customers. Live Commerce Connections allow businesses to interact with customers in real-time, creating a more personalized shopping experience. Social Commerce capabilities provide a way for businesses to engage with customers through social media platforms, allowing them to build relationships and increase brand awareness. Another emerging trend is ESG (Environmental, Social, and Governance), which is gaining momentum as consumers become more conscious about the impact of their purchases on the environment and society. Sustainability content as a service can help businesses communicate their ESG values to customers.":1,"#In today’s real-time economy, staying competitive means keeping up with the latest trends, and keeping close to your partner networks. Three key trends that are shaping the future of business are Digital Commerce, Value & ROI, and Customer Experience. Our recent partner summit helped us to explore these trends in more detail and discuss how businesses can leverage them to achieve success.":1,"#<strong ljsid-0=\"\">Upload your PDFs.</strong> Once your PDF is accessible, simply upload it as another one of your Enhanced Content assets. Please ensure to add a Caption (used as Alt text) for your PDF. It’s the same process as described above for Images.":1,"#<strong ljsid-0=\"\">Ensure PDFs are accessible when they are created. </strong>Your PDF creation software can help you address accessibility issues, such as a missing document description or title. It looks for common elements that need further action, such as scanned text, form fields, tables, and images.":1,"#Monitor, Measure, Prioritize, and Engage Your Brands":1,"#VendorSCOR makes product content collection, conversion, and optimization simple and scalable.":1,"#4. Personalisation and Customer Experience Rely on Clean Data":1,"#The accuracy and consistency of product data can make or break a business. Inconsistent product descriptions and mismatched product images not only confuse customers but also significantly reduce cart conversion rates and harm the shopping experience. Poor product information can lead to increased customer service inquiries and returns, affecting your brand’s trust and long-term loyalty. Product Experience Management (PXM) can help avoid these hidden costs by centralizing and standardizing your product content and incorporating an effective feedback mechanism to enhance the overall product experience.":1,"#Professional Services":1,"#November 07, 2023":1,"#Take control of your product content at Best Buy. With Core and Enhanced content, elevate the shopper experience.":1,"#Include side-by-side product comparisons for best shopper choice":1},"version":35903}]