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Prime Day alone set a record of over 375 million items purchased worldwide,...":1,"#Learn More About Syndigo’s Solutions For Product Information, Master Data, ECommerce Content Syndication, And Digital Shelf Analytics.":1,"#Learn more about Syndigo’s solutions for product information, master data, eCommerce content syndication, and digital shelf analytics.":1,"#BE.THE FUTURE – DAS COMMUNITY-EVENT DER EXTRAKLASSE AM 19. SEPTEMBER IN KÖLN!":1,"#As shopper expectations evolve, organizations must manage product information and digital assets to go beyond traditional product data management and focus on delivering exceptional product experiences.":1,"#Organizations today are rapidly adopting Product Information Management (PIM) solutions to keep up with consumer demand, the complexity of managing data across the supply chain, and eCommerce data distribution.":1,"#Easily create, manage, and distribute rich and engaging product content across partner distribution channels, including e-commerce platforms, marketplaces, social media, and more. Retailers can manage their vendor information with specific taxonomy and workflows to highlight which content is ready for publishing and which needs updating.":1,"#Brands Can:":1,"#Syndigo is the leading provider of product information onboarding, creation, syndication, and analytics, plus custom product information management (PIM) and master data management (MDM)–all on a comprehensive, cloud-native SaaS platform.":1,"#As a proud exhibitor at Groceryshop 2023, we are excited to showcase our latest innovations and industry-leading capabilities.":1,"#Retailers Can:":1,"#Product information onboarding, creation, and syndication":1,"#Groceryshop 2023":1,"#BE.INSIDE  - Syndigo":1,"#Firmenname:":1,"#Be.The Future - Das Community-Event Der Extraklasse Am 19. September In Köln!":1,"#Compare live content vs. expected version":1,"#New Feature: Compare with Live":1,"#Is the Product Findable?":1,"#Is the Product Available?":1,"#Will customers engage/buy the product?":1,"#Is the Product Page Live?":1,"#Compare your live content to understand when updates are actually published online":1,"#Identify and prioritize issues impacting overall product sales—through a new calculator that estimates how your conversions can be impacted, such as":1,"#Understand how different product page elements contribute to the overall performance of your products.":1,"#New Feature: Product Impact Analyzer":1,"#Digital Customer Experience is ‘The “Must Win” Battleground’":1,"#Having access to information in today’s consumer goods world is not much of a challenge. Finding the right information, at the right time, however, is.":1,"#According to the study, when organizations need to build their online businesses, it’s the customer experience that gains greater importance. And the real-life laboratory to study the impact of digital transformation happened globally in 2020.":1,"#We recently surveyed global product content leaders to find out what they thought about the customer experience (CX) and digital transformation around product content, as well as their business priorities to grow. We commissioned Forrester Consulting* for this study.":1,"#Incomplete Product Information impacts sales":1,"#New Study: The State of Product Content":1,"#Manually review high-fidelity images":1,"#Discover what your shoppers really want, with the new The State of Product Content from Syndigo. Find out how":1,"#High-performing Product Detail Pages influence your shopper":1,"#Get match percentages of text and images":1,"#Optimizing the Customer Experience boosts conversions":1,"#covered in an earlier post":1,"#Leaders were asked about the types of data that helped them best execute on their business priorities.":1,"#As we":1,"#ECommerce analytics data was the highest-ranked need, equally across all regions, with no significant differences between them. The same was true of Market/competitive data: Although not as highly ranked as eCommerce analytics, it was rated equally highly across regions.":1,"#For example, Shopper/consumer behavioral data was ranked in the top 3 significantly more by EMEA decision makers (73% top 3) than either North America (55%) or Latin America (59%). While all regions ranked this highly, it’s clear that there is an opportunity to deliver more behavioral shopper information to brands in EMEA markets.":1,"#However, it is not necessarily a similar priority when looking across global regions.":1,"#One interesting data point of note: the <em ljsid-1=\"\">fourth</em> data need highlighted in the study was <strong ljsid-3=\"\">Descriptive and engaging product data (including images and rich media)</strong>. It was just behind Market/competitive data for the top-three slot. Within this group, leaders in North America ranked the need for Descriptive product data as the number-one need significantly more than their EMEA and Latin America counterparts. This could be an indicator of the more advanced content programs in North America – as well as a potential sign for where growth could come from in the future.":1,"#The three most important business priorities were eCommerce analytics data, Shopper/consumer behavior data, and Market/competitive data according to the Forrester Consulting study.":1,"#These digital marketers are looking to gain a more complete understanding of their shoppers by using both behavioral and sales data to understand how to make the most of their programs to engage customers throughout the buying journey. Winning the digital shelf is a brand priority.":1,"#The challenges – and creative solutions – utilized in the past year helped to drive digital transformation at an accelerated pace. And helping to win in this environment requires certain types of information to be available.":1,"#, decision-makers listed the most important elements to executing on top business priorities as: improving the customer experience, driving growth, and growing their eCommerce presence – all ranking higher than reducing costs and customer retention.":1,"#Why Product Strategy is Your Best Investment in Uncertain Times":1,"#Rapid shifts in the competitive landscape, consumer expectations, supply chains, and regulations have made grocery retailers more dependent than ever...":1,"#“Syndigo’s holistic approach to data and content management harmonises perfectly with our expertise in system integration. Thanks to Syndigo’s flexible, cloud-native architecture, together we create solutions that increase data quality and help companies to manage their product information efficiently and distribute it seamlessly across different channels.”":1,"#From the cloud and AI integrations to optimising the customer experience, customers can be supported throughout the entire digital transformation process.":1,"#As part of the Bertelsmann Group, Arvato Systems benefits from the stable foundation of a globally active German company and develops customised IT solutions for various industries. The comprehensive portfolio is optimally complemented by strategic technology partnerships with global market leaders such as AWS, Google, Microsoft and SAP.":1,"#Digital transformation with Arvato Systems":1,"#Full-service provider with comprehensive advice and training for your team":1,"#Customised integration through partnership with SAP, Microsoft, AWS & Google":1,"#Experts in the implementation of AI functions using state-of-the-art LLMs":1,"#Expertise for global rollouts and locations in multiple time zones":1,"#Experience in the implementation of PIM systems at well-known companies such as BMW":1,"#20 years of PIM experience, primarily in the retail and industrial sectors":1,"#Advantages through Arvato Systems":1,"#Thanks to extensive expertise gained from numerous successful projects, customers receive comprehensive support. From the initial conception phase and process definition to precise implementation, targeted team training and ongoing technical support.":1,"#End-to-end implementation of Syndigo – Arvato Systems makes it possible":1,"#Implement Syndigo end-to-end with Arvato Systems. 20+ years of PIM expertise, AI integration & global rollout support for digital product data success.":1,"#Syndigo Implementation Partner | Arvato Systems PIM Experts":1,"#CASE STUDIES":1,"#Date / Time: Day 2, 26 June from 11:30 – 12:30":1,"#Room: MC Room 8":1,"#4. Consumers will spend… if they can":1,"#Overall, 2021 should bring some regularity in shopper behavior, if not consistency or ‘normalcy’. Many have grown used to the changes in the ability to shop or gather publicly. And no matter when the pandemic finally subsides, brands and retailers have seen how to alter their capabilities in order to sell to shoppers.":1,"#Beyond panic buying, retail outlets had more to contend with, including new rules and regulations around social distancing, mask policies, barrier shields and store capacity limits. For a business sector built around efficiency and consistency, it forced many to think differently and act quickly, especially in CPG. In the early months, these essential businesses were beneficiaries of the early stocking behavior; <em ljsid-1=\"\">Supermarket News</em> noted <a ljsid-3=\"\">a 10% annual increase in Center Store sales</a>, driven by this early push.":1,"#That’s a question many of us ask, and the coming holidays and end of year are full of articles looking to predict what’s next.":1,"#This aligns with <a ljsid-1=\"\">Syndigo’s own research</a> that highlighted how suppliers and retailers both recognize the growing importance of digital commerce, with 74% trying to recreate in-store shopping experiences online. A separate analysis of online shopper data showed as much as 400% increases in visitors engaging with Enhanced Content during 2020.":1,"#Here is our take on the growing list of “2021 predictions”:":1,"#3. eCommerce will continue to gain ground":1,"#As eCommerce continues to grow, the “last mile” connection will be an interesting one. Perhaps 2021 will be the year of the drone… or the delivery bot.":1,"#Back in March, as the global reality of the COVID-19 pandemic set in, consumers reacted perhaps predictably: Realizing they may be sequestered for long periods (or faced with employment realities that could reduce their income), they began to stock up. Paper products – toilet paper, paper towels, tissues, diapers – were in the headlines along with cleaners, sanitizers, and thermometers as well as games, electronics and other things to stay occupied. A supply chain built on ‘just in time’ replenishment was not prepared for a demand surge within a short period of time.":1,"#However, in anticipation of the coming winter months, supply chains (and retailers) have been preparing ahead of time by stocking up. This also has led to some re-evaluating of how supply chains can operate to be not just more efficient, but also how to adapt more quickly as well. Utilizing larger storage areas and sourcing items locally (rather than globally) where possible, are two examples. This works very well with non-perishable or shelf-stable items and so the retailers and their distributors that can handle larger quantities and buy in advance will be more ready.":1,"#What’s in store for the future?":1,"#With many shoppers required to stay home (or wanting to avoid crowded areas), eCommerce exploded in 2020. Amazon charted incredible growth, grocery retailers beefed up their online capabilities to support delivery or click & collect, and many third parties filled in to execute the “final mile”. US holiday sales are predicted to grow by more than 35% according to eMarketer, to offset reductions in store. All told, eCommerce may grow as much as 18% in 2020, on top of a 15% gain in 2019.":1,"#It is now the norm, rather than the exception, for brands and retailers to have an eCommerce presence. In the past, being on the web for branding and browsing might suffice; today without that “add to cart” button, brands and retailers both lose out.":1,"#2. Retail outlets will be more flexible":1,"#The pandemic has brought many issues to light in the US – supply chain challenges, business sustainability and agreement on appropriate levels of sequestering. One human issue in the US One human issue in the US is the differing capability of consumers to continue their ways of life in the current environment. Forrester’s <em ljsid-1=\"\">Predictions 2021: Consumer</em> sees consumers being divided between fear and desire – for those with means, there is pent up demand, but those who have been financially or physically impacted will be much more hesitant to spend.":1,"#In eight short (or perhaps long) months, we have seen significant change in the US and the world. Words and phrases like “unprecedented”, “updated” and “new normal” are now commonplace (we’ll avoid them here). What we do know, is to expect and plan for the unexpected, now more than ever. Retailers and brands have had to pivot quickly to continue their business processes.":1,"#1. Supply chains will be more ready":1,"#With over two decades of comprehensive expertise in Product Information Management (PIM) and as a certified Syndigo partner, <a ljsid-1=\"\">Arvato Systems</a> offers customised solutions for companies that want to strategically use and optimise their product data.":1,"#Register Today and Get a Discounted Price":1,"#Amazon Featured: Maximizing Success on Prime Day 2023: Strategies for Visibility, Sales, and Buy Box Dominance GDSN Featured: Demystifying GS1 and GDSN: The Jargon Retail [...]":1,"#Eleva tu Anaquel Digital: Desbloquea el Poder de la Analítica de Syndigo":1,"#Retailers rely on Syndigo for vendor onboarding and management, simplifying product intake and strengthening data quality across commerce platforms.":1,"#E-Mail-Adresse:":1,"#Measuring the <em ljsid-1=\"\">effectiveness</em> of product content to drive business outcomes was another sore spot. The study showed that 64% reported having difficulty measuring the effectiveness of their product content. Regionally, respondents in the EMEA again gave a lower ranking (54%) on this question than either North America (68%) or LatAm (69%), but all regions showed that the majority of executives struggle with measuring content effectiveness.":1,"#Measure to Manage":1,"#Of course, the ability to create and deliver compelling content is also an obstacle for businesses today. Sixty-three percent of respondents tagged this as a challenging activity. Regionally, North and Latin America respondents rated this as more difficult (65% and 70%, respectively) than the average, with EMEA at 52%. Still, it is clear that by creating product content across different platforms and data sources, it becomes especially difficult to foster a holistic brand experience for shoppers online.":1,"#As we noted <a ljsid-1=\"\">in an earlier post</a>, the customer experience goes beyond product content and into technology and recipient requirements. However, the internal processes that drive product content development are also a struggle for today’s marketers.":1,"#The past year’s accelerated growth in eCommerce only heightened the content gaps that many brands were facing online. Even as consumers are beginning to shop in person more and more, there is an increased expectation of finding products in store that match their online persona, and vice versa. Combined with continually changing retailer requirements and the need to justify budgets with hard data, the importance of an integrated content approach continues to grow. This represents an opportunity for forward-thinking brands, as they look to stake a claim online as well as in store.":1,"#The study showed that two out of every three executives are struggling with how to integrate all their data sources to deliver a more holistic picture of their content performance, which can have a big impact on understanding what works and what doesn’t. Regionally speaking, Latin America executives agreed most strongly with this sentiment (78%), leaving both LatAm and North America (67%) rating higher than the global average. The EMEA region was slightly less eager in their stated desire to integrate data, yet this was still the sentiment of a majority of those respondents (52%).":1,"#Surprisingly, only 34% of respondents highlighted defining KPIs as important to their business objectives. This could indicate that these respondents know what they want to measure, however without the tools to measure accurately, defining those KPIs is not as meaningful an exercise.":1,"#Perhaps the most telling of the disconnect between content and business performance is that a full 60% of executives struggle with justifying investments in improving their content to drive sales. Regionally, EMEA (40%) again trailed North America (63%) and Latin America (72%) significantly in this sentiment.":1,"#Click Here to Learn More and Get a Custom Demo":1,"#Why guess at what your customers expect from your ecommerce store when you can hear it straight from the source? Get your copy of The State of Product Content 2023 for the complete breakdown of survey responses and expert insights.":1,"#Download the complete report to find out!":1,"#62% of consumers say that their impression of a brand weakens when products are not accurately and thoroughly represented online. If products on your site lack important data, or if there’s inaccuracies on your PDPs, that can tarnish your reputation as a reliable seller.":1,"#According to consumers, all kinds of Enhanced Content had a strong chance to make them more open to making a purchase on a PDP. But two kinds of Enhanced Content stood out with particularly high interest: 36% wanted to see 360° views that let them examine a product from all angles, and 38% sought side-by-side comparison charts featuring similar products.":1,"#A new Syndigo report, The State of Product Content 2023, offers crucial insights into what today’s shoppers want online and how to stay competitive in a dynamic market. The comprehensive guide analyzes responses from over 1,000 US adults surveyed about how they interact with and think about the product content on your digital and physical shelves. Download it now to get a complete breakdown of the data or read on for a sneak preview.":1,"#The data support Syndigo’s conversion measures that demonstrate a lift of an average of 39% in conversions for products that have Enhanced Content on a PDP. For retailers looking to grow sales with an improved ecommerce experience, including Enhanced Content is an essential strategy.":1,"#<a ljsid-0=\"\">Essential Core product information</a> is looked for first and foremost. About half of consumers say they look first for a description of the product’s basic features and capabilities (51%) and information like weight, materials, quantity, volume, dimensions and ingredients (49%). This makes intuitive sense, especially for shoppers that already have an idea of the product they wish to buy and simply wish to confirm that they’re purchasing the correct item.":1,"#Product returns are a growing problem for ecommerce stores. The NRF reports <a ljsid-1=\"\">the average return rate for online purchases recently jumped to 20.8%</a>. This is a painful and expensive trend for retailers and online marketplaces, eroding thin margins and presenting complex logistical challenges to manage.":1,"#Want to see how your customers rank other kinds of content?":1,"#The influence of product content across your site extends beyond the PDPs and shopping cart. As the report shows, the availability and quality of product information and data on your ecommerce store directly influences your brand perception and standing in the market.":1,"#Discover What Your Customers Really Want From Your Site":1,"#Inconsistent Product Data is Driving Product Returns":1,"#But as data from the new report show , many returns are due to confusion or misplaced expectations caused by discrepancies in what a consumer reads and learns about a product online vs what they experience once they unbox the item. Almost one in three consumers (32%) report returning one or more products in the last six months because they “did not meet expectations based on the information you had available about that product while shopping.”":1,"#When asked, consumers expressed significant interest in every kind of product data, imagery and experience imaginable on the PDP (Product Detail Page).":1,"#But demand for other data and resources on the PDP is high as well. From videos to user manuals, and vivid imagery to interactive product tours, consumers called for <a ljsid-1=\"\">Enhanced Content to make their buying experience more informative, entertaining, and engaging</a>.":1,"#Your Content = Your Brand":1,"#This stands out because it is largely an avoidable problem for retailers. Improving the quality, quantity and consistency of product data for your assortment means customers will more frequently buy the products they want and understand exactly what they’re putting in their cart. That means fewer costly returns and happier shoppers more likely to come back for more.":1,"#Some product returns are unavoidable. If a product that breaks during shipping or a customer simply changes their mind, there’s only so much you can do to mitigate that.":1,"#When it Comes to Product Information, Your Customers Want a Little Bit (Or a Lot) of Everything":1,"#Your brand is one of your most important assets; it’s what gives you an identity, connects with customers, and distinguishes you in the marketplace. If you want to preserve it, the data shows you should treat product content with as much care and thought as other parts of your brand like your core messaging, voice, and style.":1,"#Retailers are under constant pressure to adapt, responding to dramatic challenges from competitors and rapidly shifting consumer preferences. This is especially true when it comes to curating a compelling site experience, where every detail matters and the stakes are sky-high.":1,"#ECommerce return has now been an integral part of the entire ecosystem for brands and retailers, holding equal significance as the initial stages of the process. For businesses, it’s essential to have a shift in mindset to refine the processes year over year and create a full-circle, holistic experience for shoppers.":1,"#In our <a ljsid-1=\"\">recent study, commissioned with Forrester Consulting*</a>, industry leaders shared the challenges they faced with eCommerce content. A great majority noted that integrating their data sources were the largest concern, followed by the difficulties in measuring the effectiveness of product content to deliver on their objectives.":1,"#For retailers and marketplaces, there’s an out-of-the-box solution to monitor and rate product content at any scale across your eCommerce site: <a ljsid-1=\"\">VendorSCOR</a>.":1,"#Syndigo Product Experience Cloud":1,"#Ever since the pandemic, returning has become a new norm for shoppers. Businesses have been quick to adapt, continually enhancing the convenience of the return process. Shoppers can now make online purchases and easily return them in-store or arrange for couriers to pick up products directly from their homes. This shift has progressed to the point where <a ljsid-1=\"\">many customers buy with an explicit plan to immediately return some or all of their items.</a>":1,"#Brands leverage Syndigo to distribute their product information to more than 1,750 of the world’s leading retailers and platforms, including Amazon and Walmart. And Syndigo doesn’t just simply send the data. With our close retailer relationships, Syndigo manages the continual changes to content requirements — more than 200 retailer requirement changes <em ljsid-1=\"\">per month</em>.":1,"#The Impact of ECommerce Returns":1,"#Which types of products have you returned in then past?":1,"#A surge in sales often goes hand in hand with an increase in returns. This principle holds true for both the customary holiday season and the bustling summer sales period. Research shows that in 2022, retailers expected an average of <a ljsid-1=\"\">17.9%</a> of merchandise sold during the holiday season to be returned. Furthermore, returns accounted for <a ljsid-3=\"\">$816 billion</a> in lost sales across the U.S. retail marketplace in 2022 alone.":1,"#ECommerce has breathed new life into numerous brick-and-mortar businesses, particularly in the wake of the pandemic, countless individuals have embraced the opportunities presented by eCommerce. Nevertheless, beneath these promising prospects lie formidable challenges. One such challenge involves eCommerce returns, which, if mishandled, can cast a shadow over your business’s success and erode your margins.":1,"#Unsurprisingly, shoppers expect the return experience to be seamless. Research shows that <a ljsid-1=\"\">25% of shoppers</a> perceive the process negatively if it requires them to go out of their way.":1,"#MERCHANDISE SALES, RETURNS AND RETURN FRAUD":1,"#Let’s explore the detrimental impact of eCommerce returns and the best-practice strategies that businesses can adopt to navigate through it.":1,"#A risk of losing customer loyalty.":1,"#<strong ljsid-0=\"\"><a ljsid-0-0=\"\">In a 2021 consumer research report</a></strong>, different verticals have shown varying levels of vulnerability to returns. The study revealed that apparel led the pack by a significant margin, with 88% of consumers returning, followed closely behind were shoes at 44% and electronics at 43%.":1,"#Increased resources spent on storage, logistics and personnel.":1,"#In response to the elevating return requests, businesses are adding workers, increasing warehouse space, and establishing separate departments to handle reverse logistics.":1,"#Beyond just lost sales, returns can affect the business negatively in other aspects:":1,"#Many businesses have embraced 3D/AR technology to showcase their products in action – whether it’s trying them on, visualizing them in a customer’s living space, or comparing them to real-life objects. And by adopting that, they have seen the return rate reduced by <a ljsid-1=\"\">5%</a>.":1,"#Many businesses do not have a sustainable reverse logistics system (the return process of an order, the process of moving the product from the customer to the point of origin.) in place, so they would have to buy extra storage space for the returned goods. Research indicates that as much as <a ljsid-1=\"\">21%</a> of a company’s logistics budget has been spent on inventory carrying, revealing the challenges posed by inadequate return processes in place.":1,"#Shopping in-store has a notably lower return rate compared to shopping online. The tangible interaction with products empowers shoppers to make more informed decisions before purchasing. That’s why it’s essential for eCommerce businesses to mimic the in-store experience by making the product content closely resemble reality.":1,"#“The sizing chart doesn’t reflect kids’ clothing.”":1,"#“There’s a lack of nutritional information on the can.”":1,"#“It’s unclear which devices this Electronics item can connect to.”":1,"#“This universal remote is not really universal.”":1,"#Integrating core technologies was a bit higher priority for Latin America respondents (59%) than either North America (52%) or EMEA (49%). LatAm executives rated significantly higher than EMEA, however, on the question of modernizing their core technologies, such as PIM, DAM, and CMS. Where the global average was 48%, North America (51%) and LatAm (56%) rated much higher than EMEA executives, who only listed modernizing core technologies as key to their business objectives 36% of the time.":1,"#Digital marketers recognize that more is needed than just the data in order to execute their content programs online. How these internal and external requirements interact with one another will also likely differ across organizations. However, there is strong consistency regionally in most of the questions around the eCommerce actions required to achieve business success. Here are a few outliers:":1,"#In the Syndigo/Forrester Consulting study, more than half of respondents (54%) recognized the value in improving their product content quality. However, their needs go far beyond simply improving product content. In fact, 52% of executives acknowledged their need to do a better job at understanding what their customer partners needed in terms of product information. Given the expansion of online purchasing, and the strength of selling platforms including Amazon, Best Buy, Costco, Target, Walmart, and food / beverage retailers like Albertsons or Winn Dixie, the need to format product information to a recipient’s standard is critical.":1,"#Although product content is often the thing that is immediately highlighted for improvement when it comes to eCommerce performance, there is also a strong desire by marketers to build out the systems, expertise and people responsible for managing the information and executing on the results. By working externally – to ensure product information is distributed accurately and optimized for shoppers – businesses can strengthen their eCommerce sales.":1,"#A majority (53%) also saw the need to integrate their own core technologies better to achieve their goals. Clearly, as far as the industry has come in a short time, there is a need to grow even further.":1,"#Improving the customer experience – including better content quality and management – are top priorities on the list for eCommerce executives looking to drive their business forward.":1,"#Focus on Internal and External Improvements":1,"#Today’s consumer is conditioned to seek out <a ljsid-1=\"\">enhanced content and rich media</a> that helps them along their path to purchase. This means that product content continues to be a huge component for digital experience success. With it, shoppers can discover new and differentiated products, compare with other items, engage in ways that help them to envision the need it fills, and finally, purchase.":1,"#Interestingly, executives in the EMEA region did rate people-based skills higher than global or regional segments. For example, the idea of upskilling internal talent or partnering with an external expert ranked higher in EMEA (43%) compared to North America (31%) and LatAm (35%). Additionally, the EMEA rated improving cross-functional communications and team building as a more important attribute (42%) than either North America (33%) or LatAm, where only 25% rated this as an important element.":1,"#The customer experience is based on great product information as well as a platform and processes for managing it all.":1,"#The Customer Experience Goes Beyond Product Content":1,"#Can’t Manage What You Can’t Measure":1,"#We look forward to your participation!":1,"#<strong ljsid-0=\"\">Secure Your Spot Now! </strong>Register now for free for this webinar series and gain exclusive insights from <strong ljsid-2=\"\">industry leaders such as GALERIA and other retailers</strong>.":1,"#<strong ljsid-0=\"\">Ensure compliance</strong> – Minimize risks and meet regulatory requirements":1,"#<strong ljsid-0=\"\">Master marketplaces</strong> – Enhance data quality, drive growth, and maximize revenue":1,"#<strong ljsid-0=\"\">Optimize onboarding</strong> – Fast, efficient, and flexible supplier integration":1,"#Why Join?":1,"#Returns: The Lump of Coal in Your Stocking":1,"#Returns quickly undo the hard and important work done to execute a strong holiday strategy and boost sales.":1,"#You can’t avoid all holiday returns.":1,"#Inevitably, some gifts will miss the mark and get brought back from their recipients. Some shoppers will realize they over-bought and return extra presents, party supplies, and holiday decorations they don’t need. Shipping delays or errors might result in a product arriving too late to be used, or delivery of the incorrect product, and prompt a return.":1,"#According to the National Retail Foundation, retailers estimated about 18% of merchandise sold in the last holiday season were ultimately returned, accounting for $171 billion in lost revenue.":1,"#We’re rapidly approaching the heart of the holiday season, which for many retailers and brands represents the crucial make-or-break point that will determine the overall success of the year. But enterprises that rely on a big spike in sales through Q4 also have a dark shadow looming throughout and beyond it: product returns.":1,"#<a ljsid-0=\"\">Product content</a> is all the information, and multimedia in the market that describes a product. That includes essential, fundamental data like weight, color, product name, materials, or nutrition facts as well as product images, user manuals, how-to videos, interactive PDP experiences, and more.":1,"#The Overlooked (and Preventable) Cause of Many Returns":1,"#Fortunately, new research has revealed a critical cause of product returns that you can act on to mitigate this crucial issue. In The State of Product Content 2023, a broad survey of over 1,000 consumers revealed an avoidable, cause of returns that is eroding your margins and putting a damper on the holiday spirit.":1,"#That’s a devastating hit when competition is higher than ever and every sale matters to get ahead.":1,"#Returns not only cancel out hard-earned sales; they also present an expensive and complicated challenge for operations and logistics to manage. Between staffing, shipping, packaging and storing, <a ljsid-1=\"\">a product return can cost 66% of the price of the product to process.</a>":1,"#Access these valuable insights":1,"#Ensure your product content is engaging and interactive":1,"#Get deep insights into data quality issues with content integrity auditing at attribute levels.":1,"#If the return experience isn’t continually refined, it’s a simple matter for them to turn to competitors. And this could lead to the unfortunate consequences of gutting conversion rates and a churned customer base.":1,"#Provide visibility into retailers where there are potential syndication issues.":1,"#Here are several tips on how to work on your PDPs to minimize return and maximize profit:":1,"#This tool optimizes your product listings, ensuring accurate and timely delivery of content across all your retail channels.":1,"#The first crucial step for brands and retailers to address the return issue involves collecting and analyzing return data. Understanding the reasons for customer returns enables proactive changes to reduce future returns and foster collaboration with manufacturers to enhance customer satisfaction.":1,"#Identify variations in content on live site vs PIM":1,"#Among all the reasons why customers return their purchases, “wrong product description” is <a ljsid-1=\"\">on the top</a>.":1,"#If a product arrives with specs different from what is stated on the PDP, there’s a big chance it will be returned. Brands and retailers can take proactive steps by consistently monitoring their product content across various platforms and ensuring it aligns with the assets they upload, and is current, searchable, and accurate.":1,"#It enables you to monitor items more efficiently, saving time and highlighting the areas which require attention. Eliminate time to manually review product detail pages online, Compare with Live report guarantees that your product content is consistent with what is displayed live.":1,"#Make product information accurate and easy to find":1,"#Increase efficiency and decrease overhead to save time and resources.":1,"#Best Practices for ECommerce Returns":1,"#In addition, by looking internally – into ways to improve information connectivity, data governance, and individual expertise – businesses also can strengthen their programs through data consistency and accuracy across domains.":1,"#A whole wealth of content is possible for retailer PDPs that are powered by Syndigo. The selling data translates to captivating experiences for consumers, with plenty of options available: optimized images, mobile hero images, consistent package shots, custom-derived attributes, and much more.":1,"#Another telling finding from our Forrester Consulting study was that 54% of respondents felt that improving product content quality was key to eCommerce success. The Syndigo approach with this data dramatically improves the quality and efficiency of the product experiences, getting selling data on the PDPs quicker and elevating those PDPs from simple to engaging. Even better, they meet consumer expectations on a better scale. From images and videos that provide extensive data, to Syndigo-created content that’s accurate and consistent across products, to details about shelf life, storage temperatures, and hazardous material, these PDPs are more likely to ensure the shopper is fully informed and happy with their purchase.":1,"#Are you ready to take your eCommerce to the next level?":1,"#What kinds of product experiences are created?":1,"#Our Forrester Consulting study found that 63% of product content management decision-makers struggle with creating compelling, rich product content. Standard product information may communicate the primary message of a brand, but that’s simply not enough these days. Online shopping activity is only increasing, and retailers know just as well as brands that Product Detail Pages (PDPs) have to stand out from the competition in order to sell. That’s why Syndigo applies selling data to make sure those pages have elevated content experiences that educate and persuade the consumer.":1,"#Data that sells products":1,"#By managing this selling data, retailers get complete and accurate product content on their websites—and in store, for that matter, which also improves shelf merchandising. Moreover, wellness claims can be incorporated for food/health-based items, Enhanced Content features like image carousels and 360-spins can provide interactive elements, and internal teams are better aligned on real-time changes (reducing manual edits and spreadsheet work).":1,"#Source: Syndigo":1,"#<a ljsid-0=\"\">A strong PIM</a> is the key to success for any of your products. PIM systems help companies manage product information across their organization and across multiple channels. In today’s digital world, products are sold across many different channels, from online marketplaces to physical stores. It’s important to have accurate and consistent product information across all of these channels. PIM systems help companies manage all of their product data, from descriptions and images to pricing and inventory levels.":1,"#How to Act to Minimize Holiday Returns":1,"#At least 32% of consumers have recently returned one or more products because it did not ‘meet expectations based on the information available about that product while shopping.’ That figure could very well rise during a busy holiday season when consumers are browsing more products at a greater pace, and as varied holiday assortments are brought to shelves.":1,"#That’s not surprising. When shopping online and in-store, consumers rely on product content to quickly explain what a product does, how it’s different from alternatives, how it will make them feel when they have it, and what problems it will solve for them. If information, imagery, and data are incomplete, inaccurate or out of date, it sets false expectations that lead to confusion and disappointment once the product is purchased.":1,"#But as analysis from the report shows, a significant portion of returns are driven by an avoidable cause: product content (or rather, lack of it).":1,"#Having accurate, up-to-date product information and multimedia is essential for delivering a satisfactory customer experience.":1,"#It’s an essential part of the customer experience before and after purchase, and directly influences return rates.":1,"#Making the content your customers are looking for":1,"#The good news is that returns due to poor product content are largely avoidable. Imagine what you could do for your numbers through and beyond the holidays if you could cut that number down even a little!":1,"#Admittedly, doing such manual work will take a substantial amount of time and effort, especially for businesses with many SKUs at hand, Syndigo’s <a ljsid-1=\"\">Compare with Live</a> report can come into assistance here.":1,"#Or you can try out utilizing <a ljsid-1=\"\">Enhanced Content</a> to bring life to your product pages. Delivering engaging content that converts by transforming your product experience from simple descriptions to immersive storytelling with findable, searchable, enhanced media, shown to produce a 39% average lift in add-to-cart rates.":1,"#Gartner Data & Analytics EMEA":1,"#For instance, you might want <a ljsid-1=\"\">multiple angles of images of a product</a> to feature it in a catalogue or weekly circular.":1,"#Precise weights and measures also have a big impact on efficiency for logistical matters like shipping costs, warehouse storage capacity, and <a ljsid-1=\"\">in-store shelf planning</a>.":1,"#And comprehensive product descriptions and details <a ljsid-1=\"\">increases customer satisfaction with purchases and reduces return rates</a> that eat away at margins. According to GlobalWebIndex, <strong ljsid-3=\"\">detailed and accurate product descriptions lead to a 42% dip in returns!</strong>":1,"#Ensure employees understand the importance of precise and consistent product information.":1,"#Train Personnel in Data Consistency:":1,"#Proactively address issues before they impact the customer experience or lead to lost sales.":1,"#Involve cross-departmental collaboration with input from marketing, sales, and IT teams.":1,"#Identify and correct inconsistencies to maintain accurate and up-to-date information.":1,"#Conduct Regular Audits of Product Data:":1,"#After implementing a PIM or a PXM system, here are some best practices you can implement to maximize the effectiveness of your solution.":1,"#Depending on your needs and existing capabilities, you need to can decide between implementing a PIM or a PXM for your business: a PIM is ideal for centralizing and standardizing product data, while a PXM excels in creating and delivering personalized, engaging product experiences. Select the one that best aligns with your business goals and customer expectations.":1,"#One of the key differences between PIM and PXM is the feedback loop that PXM provides. Leveraging the power of <a ljsid-1=\"\">Digital Shelf Analytics (DSA)</a> enables marketing teams to understand how product content is performing in the market. By analyzing this feedback, marketers can make informed decisions about what changes to make, which can further enhance the shopping experience and drive higher cart conversion rates. This continuous improvement cycle is essential for staying competitive in a rapidly evolving retail landscape.":1,"#After the management stage, content is swiftly disseminated across numerous platforms and to various endpoints, diminishing the time and resources needed for updates and upkeep. This not only minimizes errors and bottlenecks but also guarantees that every customer touchpoint is in sync with the most current and precise data. Regular system audits and updates are indispensable for the sustained consistency and relevance of product information. These measures are pivotal in identifying and rectifying any disparities, thereby upholding the reliability and timeliness of the data.":1,"#<a ljsid-0=\"\">PXM</a> takes the optimization of product content a step further. It ensures that the content is not only accurate but also tailored to the specific needs of different users as well as devices and platforms. This is crucial in today’s multi-channel retail environment, where a seamless shopping experience is essential. By optimizing content for various touchpoints, PXM enhances the overall user experience, making it more likely for customers to complete their purchases. This optimization can significantly boost cart conversion rates by providing a frictionless and engaging shopping journey.":1,"#To address the challenges of inconsistent data, many organizations are implementing <a ljsid-1=\"\">Product Information Management (PIM) solutions</a>. These systems are essential to ensuring product information is not only accurate but also consistent across all channels. PIM centralizes product information, creating a single source of truth that can be accessed and updated by various departments. This centralization minimizes the risk of discrepancies and ensures that customers receive reliable and consistent product content whether they are browsing on a desktop, a mobile app, or in a physical store.":1,"#<strong ljsid-0=\"\">Negative Brand Reputation:</strong> Over time, repeated issues with product information can tarnish your brand’s reputation, making it harder to attract and retain customers.":1,"#<strong ljsid-0=\"\">Eroded Customer Trust:</strong> Inadequate product information can make customers hesitant to complete purchases, leading to abandoned shopping journeys and a decline in customer loyalty.":1,"#<strong ljsid-0=\"\">Limited Market Reach:</strong> The absence of effective syndication resulting from poor product data can result in inefficient and error-prone syndication, limiting the ability to list products on multiple platforms and reducing sales potential.":1,"#<strong ljsid-0=\"\">Increased Returns and Support Costs:</strong> Inconsistent product descriptions and specifications can cause customer confusion, leading to higher return rates and increased customer support expenses.":1,"#<strong ljsid-0=\"\">Lower Cart Conversion Rates:</strong> Poor product images can lead to fewer items being added to shopping carts, directly impacting immediate sales.":1,"#PXM makes a big difference in elevating your commercial results":1,"#Strategies to Improve Product Data Quality and Consistency":1,"#PIM and PXM give you a big leg up in maintaining data consistency":1,"#Exploring PXM: Enhancing customer experiences":1,"#March 22, 2025":1,"#Want to discover what kind of content your customers want most? Find out in The State of Product Content 2023":1,"#According to survey results from the report, 22% of consumers have recently encountered inconsistent imagery and depictions of products across different channels, and 26% saw conflicting or contradictory product information. This is exactly the kind of problem that generates returns.":1,"#Managing and updating content":1,"#London, U.K.":1,"#May 22-24, 2023":1,"#One Syndigo client, distributor Ben E. Keith challenged themselves with getting the word out despite the physical restrictions of last year and delivered on their goals to launch their Food Show virtually.":1,"#This time of year is a dubious anniversary for most of us… while Food Shows were just beginning to ramp up last year, the global lockdown from the pandemic caused serious challenges. There was a need to launch new programs, but with events on hold, many went virtual.":1,"#Stay tuned! The Data Chef is a periodic podcast series featuring Syndigo clients, experts and other industry notables who serve the Foodservice industry and other consumer goods sectors.":1,"#In this episode, Jason talks with Ben E. Keith content expert Kim Snitker, who among other duties has been responsible for executing on her company’s food show programs in 2020. With Ben E. Keith’s strong focus on food shows, Kim has seen a lot in terms of the ways overcome the challenges of working virtually in an inherently “hands on” space.":1,"#Fortunately, one solution automates the problem away: vendor scorecarding.":1,"#But that requires a LOT of cooperation and coordination—and generates a lot of touchpoints for something to go wrong. If the third parties supplying product fail to comply, or their data is incomplete/incorrect, it can tarnish your brand reputation and overall customer experience.":1,"#Retailers face many challenges in improving the quality of their product data and assets. There’s the logistics of storing and managing large volumes of data, technical challenges in combining and connecting disparate systems across the organization, and organizational questions about who owns and manages product data. However, these are largely all internal questions that can be remedied with <a ljsid-1=\"\">thoughtful implementation Product Information Management tools and policies</a>.":1},"version":33893}]