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With Syndigo PIM, we can create a centralized, customer-oriented product catalog that seamlessly consolidates data from a variety of sources.":1,"#Our goal is to streamline and accelerate our product information management processes by implementing Syndigo PIM, supported by the proven and long-term expertise of Advellence as a reliable Syndigo implementation partner.":1,"#Principal Content Infrastructure, Enabler Services, Product Management, Digital Platform":1,"#For more than 50 years, <a ljsid-1=\"\">OBI GmbH & Co. Deutschland KG</a><strong ljsid-2=\"\"> </strong>(OBI) has been an iconic part of the international “Do it Yourself” (DIY) landscape, helping customers create a more beautiful home. As a friendly, family-oriented retailer, they support home improvement projects ranging from garden design and bathroom planning to repairs, tool selection, and year-round flowering plants. They operate in 644 locations (with 348 stores in Germany) and employ 40,000 people across 10 countries. The company generated €8.2 billion in revenue in 2024 (€4.2 billion from Germany) and enjoys 93% brand recognition in Germany.":1,"#Food service":1,"#WHITEPAPER":1,"#Victorinox is the manufacturer of the famous Swiss Army Knife<sup ljsid-1=\"\">TM</sup>and other premium products. The family-run company, now in its fourth generation and based in Switzerland, sells its products in over 120 countries worldwide. The Victorinox brand is internationally renowned. In addition to the legendary Swiss Army Knife<sup ljsid-3=\"\">TM</sup>, the portfolio includes four other product categories: Household and professional knives, watches and luggage. The company employs around 2,200 people worldwide and generated sales of 424 million Swiss francs (US$481 million) in 2023.":1,"#At Victorinox AG, a name synonymous with precision and quality in the world of knives and multi-tools, the importance of accurate and efficient data management cannot be overstated. As the Head of Data & BI, Christopher Klumpp. faced a daunting challenge: managing an extensive and ever-growing database of product information with the utmost precision.":1,"#Check out our Neutrogena Client Success Story":1,"#Neutrogena recognizes the value of providing an engaging digital shopper experience to drive sales and loyalty, and needed to provide the content and tools to help customers find right products.":1,"#While some products are easy to compare online, some may take a bit of a closer look. It’s especially a challenge for fashion and beauty brands, where colors and styles may look different online.":1,"#In addition to creating an immersive product detail page with rich enhanced content, Neutrogena also worked with Syndigo to produce a custom interactive product selection tool to guide consumers with a series of questions in order to recommend the cosmetic product(s) that best met the needs of each individual shopper.":1,"#Data-Driven Climate Consciousness: Bridging Business and Consumer Needs":1,"#Drive Your Sustainability with MDM: Be Ready When It’s Needed":1,"#Are You Ready for the Digital Product Passport?":1,"#With the Syndigo Product Selector, Neutrogena created a virtual personal shopping assistant online, providing the most relevant product recommendation to the shopper. By educating shoppers, the brand helped to deliver higher purchase intent.":1,"#Best practices for smooth and automated data management":1,"#How to efficiently clean up incorrect or incomplete manufacturer data":1,"#Why structured data onboarding is crucial for your success":1,"#Optimize Product Data for Americanas SA with Syndigo":1,"#Syndigo is the preferred channel to submit product data and assets to MCL:":1,"#Boost Your Products with Syndigo at Mister Chemical Ltd!":1,"#Once you are integrated with the Syndigo portal, you will no longer need to fill in the MCL “WEB INFO – Vendor To Complete” tab in the New Item Form (NIF). Just create the products in the portal and MCL will receive the data directly.":1,"#MCL has collaborated with Syndigo to streamline content distribution for vendors. Accurate and detailed product information is essential for customer research and purchases, whether online or in-store. By featuring your content on our Product Detail Pages (PDPs), we aim to improve sales, enhance brand credibility, and support your brand’s success on our platforms.":1,"#Maximize sales and brand credibility by showcasing accurate product info on Mister Chemical Ltd. (MCL) PDPs through Syndigo's partnership.":1,"#The Syndigo interface takes the guesswork out of creating and updating products, making it clear exactly what information is needed in the right format to ensure your products succeed on mclgreen.com.":1,"#Make your products stand out at Mister Chemical Ltd.!":1,"#4. Consumers will spend… if they can":1,"#Overall, 2021 should bring some regularity in shopper behavior, if not consistency or ‘normalcy’. Many have grown used to the changes in the ability to shop or gather publicly. And no matter when the pandemic finally subsides, brands and retailers have seen how to alter their capabilities in order to sell to shoppers.":1,"#Beyond panic buying, retail outlets had more to contend with, including new rules and regulations around social distancing, mask policies, barrier shields and store capacity limits. For a business sector built around efficiency and consistency, it forced many to think differently and act quickly, especially in CPG. In the early months, these essential businesses were beneficiaries of the early stocking behavior; <em ljsid-1=\"\">Supermarket News</em> noted <a ljsid-3=\"\">a 10% annual increase in Center Store sales</a>, driven by this early push.":1,"#That’s a question many of us ask, and the coming holidays and end of year are full of articles looking to predict what’s next.":1,"#This aligns with <a ljsid-1=\"\">Syndigo’s own research</a> that highlighted how suppliers and retailers both recognize the growing importance of digital commerce, with 74% trying to recreate in-store shopping experiences online. A separate analysis of online shopper data showed as much as 400% increases in visitors engaging with Enhanced Content during 2020.":1,"#Here is our take on the growing list of “2021 predictions”:":1,"#3. eCommerce will continue to gain ground":1,"#As eCommerce continues to grow, the “last mile” connection will be an interesting one. Perhaps 2021 will be the year of the drone… or the delivery bot.":1,"#Back in March, as the global reality of the COVID-19 pandemic set in, consumers reacted perhaps predictably: Realizing they may be sequestered for long periods (or faced with employment realities that could reduce their income), they began to stock up. Paper products – toilet paper, paper towels, tissues, diapers – were in the headlines along with cleaners, sanitizers, and thermometers as well as games, electronics and other things to stay occupied. A supply chain built on ‘just in time’ replenishment was not prepared for a demand surge within a short period of time.":1,"#However, in anticipation of the coming winter months, supply chains (and retailers) have been preparing ahead of time by stocking up. This also has led to some re-evaluating of how supply chains can operate to be not just more efficient, but also how to adapt more quickly as well. Utilizing larger storage areas and sourcing items locally (rather than globally) where possible, are two examples. This works very well with non-perishable or shelf-stable items and so the retailers and their distributors that can handle larger quantities and buy in advance will be more ready.":1,"#What’s in store for the future?":1,"#With many shoppers required to stay home (or wanting to avoid crowded areas), eCommerce exploded in 2020. Amazon charted incredible growth, grocery retailers beefed up their online capabilities to support delivery or click & collect, and many third parties filled in to execute the “final mile”. US holiday sales are predicted to grow by more than 35% according to eMarketer, to offset reductions in store. All told, eCommerce may grow as much as 18% in 2020, on top of a 15% gain in 2019.":1,"#It is now the norm, rather than the exception, for brands and retailers to have an eCommerce presence. In the past, being on the web for branding and browsing might suffice; today without that “add to cart” button, brands and retailers both lose out.":1,"#2. Retail outlets will be more flexible":1,"#The pandemic has brought many issues to light in the US – supply chain challenges, business sustainability and agreement on appropriate levels of sequestering. One human issue in the US One human issue in the US is the differing capability of consumers to continue their ways of life in the current environment. Forrester’s <em ljsid-1=\"\">Predictions 2021: Consumer</em> sees consumers being divided between fear and desire – for those with means, there is pent up demand, but those who have been financially or physically impacted will be much more hesitant to spend.":1,"#In eight short (or perhaps long) months, we have seen significant change in the US and the world. Words and phrases like “unprecedented”, “updated” and “new normal” are now commonplace (we’ll avoid them here). What we do know, is to expect and plan for the unexpected, now more than ever. Retailers and brands have had to pivot quickly to continue their business processes.":1,"#1. Supply chains will be more ready":1,"#Stay ahead in retail with efficient supplier integration, marketplace optimization, and compliance. In this pre-recorded session, experts from Advellence & Syndigo share strategies to streamline operations and cut costs.":1,"#CASE STUDIES":1,"#Complete the form below and our team will <strong ljsid-1=\"\">contact you</strong>.":1,"#Syndigo helps brands and distributors to emotionally charge and optimize their product presentation. By providing extensive product content, detailed nutritional information or comparisons, and digital media, they enhance the customer experience, conversion rates, and online as well as offline sales. The Syndigo platform allows you to collect, store, manage, and syndicate advanced product information through an intuitive interface. Your content is distributed to connected shops within the Syndigo network.":1,"#Enhanced Content tells engaging product stories that translate into best-in-class shopping experiences and lead to more purchases. On average, our customers see a 90% increase in conversions when shoppers engage with the enhanced content.":1,"#Enhanced Content is defined as extended product information that goes beyond the item’s core data, also known as “Core Content.” It is a supplement to the basic information that enhances the shopping experience and customers’ decision-making process.":1,"#Syndigo is an Enhanced Content provider for <a ljsid-1=\"\">Müller</a>. Your product detail page is the heart of the shopping experience and the digital door to customer acquisition and retention as well as increasing sales.":1,"#In order for us to get our certification, we were required to formalize our practices relating to personal data. This includes listing what information we collect, why we collect it, how we use it, and who we share it with. We’ve also worked hard to ensure that all our service providers who handle personal data on our behalf live up to the same data protection standards that we do (and we’ve entered contracts with them that require as much). Finally, we have updated our Privacy Policy to contain all of this information in addition to information about the Privacy Shield program, dispute resolution, and how to contact us.":1,"#What is the VeraSafe Privacy Program?":1,"#What is the Privacy Shield?":1,"#We will re-certify annually with the Privacy Program, which keeps us focused on our data protection practices.":1,"#What does that mean? Let’s talk a little bit about these efforts.":1,"#Privacy Shield is a framework for securely transferring personal data between the United States and the European Union for commercial reasons. For example, if a European user logs into our CXH platform, information like their username and account information that is sent to us for processing is now protected under the Privacy Shield framework.":1,"#Nielsen’s recent holiday spending report echoed this forecast, identifying five shopper types, ranging from the “constrained and restricted” to the “insulated and free”. While the report sets out the differences in terms of holiday purchasing, it will also likely be a recipe for reaching shoppers into 2021. For example, some shoppers may not have the capability to physically visit multiple stores but will be looking to spend. Others may be less constrained but have fewer means. Considering these different buying groups can help to inform a more targeted online (and in store) sales strategy, as these behaviors will likely exist as long as the pandemic lasts – and perhaps beyond.":1,"#What’s in store for the future? We expect the coming year will show an even greater expansion of online capabilities for shoppers.":1,"#In addition to meeting the Privacy Shield’s requirements, we also worked with VeraSafe (a data protection consultant), who assessed our data governance and data security within CXH for compliance with the <a ljsid-1=\"\">VeraSafe Privacy Program Certification Criteria</a>. These criteria are even more stringent than the Privacy Shield requirements.":1,"#We hope that the hard work we have put in to update our privacy practices makes your own compliance journey easier and gives you confidence in the treatment of your personal data.":1,"#Peter Flory":1,"#However, brands are not unfamiliar with all kinds of MAP violations even when the policy’s being enforced. According to a recent Harvard Business Review on manufacturers who use MAP policies found unauthorized retailers had violated the policies 50% of the time.":1,"#For brands to protect themselves from MAP violations, constantly monitoring resellers can significantly help them stay on top of all the reselling activity and enforce MAP policies when necessary. It is now time to learn more about how to tackle the issue more effectively.":1,"#Communicate actively with sellers":1,"#Erosion of brand value. Consistent advertising of product below intended MAP undermines perceived quality, diminishing the aspirational image cultivated by brands.":1,"#Let’s dive deep into the potential detrimental impact of MAP violations and how to stay on top of them.":1,"#Brands are empowered to not only oversee products on retailers’ platforms but also extend their reach across various DTC sites. By safeguarding pricing integrity and averting revenue loss across multiple sales channels, brands can proactively manage their market presence and reputation.":1,"#<strong ljsid-0=\"\">Misleading promotions</strong> misrepresent the true value of a product through deceptive tactics. Not only does this deceive customers, but it will also undermine the trust built around the brand.":1,"#MAP violations include various tactics adopted by third-party sellers that damage established pricing standards, from undercutting to unauthorized discounts, and deceptive promotions as well.":1,"#If MAP violations go unnoticed by brands, it can lead to cascading effects that impact the entire brand ecosystem.":1,"#Fortunately, Syndigo has been working with Walmart, and we can be your advantage to ensuring proper content submission. Recently, Walmart developed their <a ljsid-1=\"\">Connected Content Partner</a> program as a way to ensure all solution providers submit their content in the proper format. Syndigo is the <strong ljsid-3=\"\">only</strong> service provider that has been approved across all three categories of Syndication, Enrichment and Enhanced Rich Media. This means we can help in content creation, enhancement, and syndication to Walmart (and other retailer recipients as well).":1,"#However, the combination of in-store and online requirements for product content can present a complex challenge for suppliers. Walmart provides specific requirements for syndicating product information, and compliance is critical in order to be listed prominently.":1,"#Click to read this handy tip sheet: Five ways to drive sales on Walmart.com":1,"#Eleva tu Anaquel Digital: Desbloquea el Poder de la Analítica de Syndigo":1,"#Sifting through tons of data and transactions being created in the eCommerce landscape every day to find MAP violations is like searching for the needle in a haystack. And some of the top retailers would even let you track this due to revenue protection. It’s almost impossible for a team to dedicate all their time and effort to manually monitor and track MAP violations.":1,"#The comprehensive impacts of unchecked MAP violations extend beyond the list above, it penetrates the very essence of a brand’s ecosystem, its reputation and position within the market.":1,"#In the intricate landscape of modern retail, where pricing wars and online marketplaces dominate, a powerful instrument known as the <a ljsid-1=\"\">Minimum Advertised Price (MAP)</a> policy has emerged as a cornerstone for preserving brand image and pricing integrity.":1,"#Preventing MAP violations goes beyond monitoring, you can elevate your strategy by adopting Syndigo’s MAP Screenshot solution. It provides real-time evidence through a rendered screenshot, significantly strengthening your negotiation power with violators. The rendered file showcases the violating price, product details, and timestamp from a retailer’s site, enabling brands to respond swiftly and hold resellers accountable. This file serves as compelling evidence, which can be easily downloaded and employed to escalate MAP violations to retailers or distributors when necessary.":1,"#The competitive market often tempts sellers to engage in price-cutting battles, eroding not only profit margins but also the perceived value of a brand’s offerings. This is where MAP steps in as a strategic guideline, setting the threshold below which products cannot be advertised. By preventing unauthorized discounts and maintaining consistent pricing, MAP policies play a pivotal role in shaping how a brand is perceived by consumers, fostering trust and sustaining brand reputation.":1,"#Leverage screenshot evidence for proof":1,"#Monitor and track MAP violations at scale":1,"#Diverted customers and their loyalty. Inconsistent pricing will lead customers to seek reliability elsewhere.":1,"#Monitoring price violations is pivotal for any brand’s eCommerce success. It’s more than your own interests but serves your customers and your distributors.":1,"#And with the preferences being set, you can get alerts when there’s a violation being detected!":1,"#Research shows that notifying resellers of MAP violations, when possible, improves compliance. Be mindful of enforcing penalties, they should not be empty threats or overly harsh, balance is the key. It is suggested to issue a warning first, followed by a fine for repeat offenses, and potentially more severe penalties for repeat violators.":1,"#Map Violation Screenshot":1,"#Proactively manage your pricing integrity and brand reputation with Syndigo. We help you ensure consistent value for your customers while providing a fair platform for authorized sellers to compete and thrive.":1,"#Maintaining Your Pricing Integrity and Brand Reputation Now!":1,"#Luckily, Syndigo’s MAP Report makes everything easier. It offers insights into any fluctuations between product prices and their corresponding MAP across various retailer sites. It also comes with customizable reporting thresholds to enable the display and categorization of MAP violations, aligning with the chosen parameters for your needs.":1,"#If you ignore MAP violations, your MAP policy loses its purpose. Maintaining communication with sellers, ensuring authorized resellers understand your active enforcement is key for compliance.":1,"#<strong ljsid-0=\"\">Unauthorized</strong> discounts further dent the brand’s image, creating an atmosphere of inconsistency that can confuse customers and harm the brand’s partner network.":1,"#<strong ljsid-0=\"\">Undercutting</strong> is the most common violation which means pricing a product below the agreed-upon MAP, attracting price-sensitive customers but often leading to detrimental results for both the brand and authorized resellers.":1,"#Expert Guidance on Preventing MAP Violations":1,"#Unhealthy competition among authorized resellers. The surge in unauthorized discounts triggers competition among authorized resellers, resulting in strained profit margins, damaged brand-partner relationships and disrupted pricing strategies.":1,"#Understanding MAP Violations and Their Impact":1,"#Syndigo OpenAI Connect":1,"#Syndigo Product Experience Cloud":1,"#Learn proactive pricing management. Identify MAP (Minimum Advertised Price) violators using our MAP report. Elevate your strategy today.":1,"#<a ljsid-0=\"\">Master Data Management (MDM)</a> solutions have emerged as essential tools for organizations that need help effectively managing their sustainability data. MDM provides a centralized platform that consolidates all sustainability-related data, ensuring consistency and accuracy across the entire organization. By offering a unified hub, it eliminates the silos that often lead to data discrepancies and inefficiencies, while streamlining the collection and integration of sustainability data from various sources. Whether the data comes from suppliers, internal operations, or external monitoring tools, it simplifies the process through automation, reducing manual effort and minimizing the risk of errors associated with manual data entry.":1,"#Gartner Data & Analytics EMEA":1,"#To compete, enterprises need their data to be dynamic to power the right product experiences and insights. Yet many businesses are struggling to keep pace. Fragmented data and technology gaps often hold them back.":1,"#The VeraSafe certification criteria include mapping where we get personal information and who we share it with; setting up internal policies and procedures; keeping all of our security measures up to date; and reviewing our contractual relationships with vendors, among other things. As a member of the VeraSafe Privacy Program, Syndigo is constantly working to ensure that our privacy and data protection practices are up to date and reflect the best practices of our industry.":1,"#In this webinar, discover how <strong ljsid-1=\"\">Transgourmet</strong>, together with strategic partner <strong ljsid-3=\"\">Syndigo</strong>, is using Enhanced Content to boost visibility, engagement, and conversion – for both private labels and branded products.":1,"#Register now and learn how to make your products shine online!":1,"#These are capabilities Syndigo and Riversand have mastered for years:":1,"#Crucially, in bringing together <a ljsid-1=\"\">Syndigo and Riversand</a>, our current and future customers can leverage a single company to close the Growth Loop today. Our vision is to deliver a single commerce ecosystem encompassing multi-domain Master Data Management (MDM), PIM, Digital Asset Management (DAM), Syndication, Enhanced Content, and eCommere Analytics.":1,"#And, according to the research firm, “By 2024, organizations that develop ‘closed loop’ processes for organizing product data will increase revenue from digital channels by 30% more than organizations that fail to do so.”":1,"#SYNDIGO + RIVERSAND: LEADING ACROSS THE BOARD":1,"#This is why Syndigo, including Riversand, is so powerful. We’ve brought together two technology leaders to create one powerful, end-to-end commerce ecosystem. And the possibilities are endless.":1,"#Wondering how to get your Growth Wheel in motion?":1,"#The Answer: A Loop for Continual Improvement":1,"#How does this ecosystem work? In this blog series, we’re diving into how to address the complete product content life cycle with five essential steps.":1,"#5 Steps to ‘Close the Loop’ in Digital Commerce - Syndigo":1,"#Here’s a quick snapshot of how the Growth Loop works:":1,"#The real power, however, comes from combining these strengths.":1,"#Before discussing the how, it’s helpful to understand why the product content life cycle is so crucial in digital commerce.":1,"#5 Steps to Close the Commerce Loop":1,"#Then stay tuned for the next post in our series! Over the next five articles, we’ll introduce each step in the Growth Loop, and provide tips and best practices for implementing an end-to-end commerce strategy.":1,"#Complete, accurate product content is table stakes, but you also need to build the contextual experiences that tell a story and convert shoppers into loyal customers. This requires capturing and unifying data, creating channel-ready content, disseminating the data to various endpoints, and leveraging insights to drive improvements.":1,"#So, what does your business need beyond basic PIM?":1,"#Rather than working in silos, Gartner tells us that “the complex product content life cycle is increasingly being understood as an end-to-end process,” or closed loop.":1,"#Across B2C and B2B, buyers and consumers demand more information, richer experiences, and faster commerce. This shift isn’t surprising, especially in the wake of a pandemic. But it does demand our attention.":1,"#Closing the loop requires addressing both technology and processes across five key steps, each building on the momentum of the last.":1,"#Why is Product Content Life Cycle Important in Digital Commerce?":1,"#We call this approach the <strong ljsid-1=\"\">Growth Loop</strong> — and we deliver the<strong ljsid-3=\"\"> only true end-to-end solution on the market</strong> that closes the loop and addresses the complete commerce ecosystem.":1,"#Gartner explains, “This slows digital commerce initiatives and creates challenges, including unreliable reporting, improper recommendations, inability to drive personalization and compromised product search.”":1,"#Previously, implementing at least a basic Product Information Management (PIM) solution could help you compete with detailed product content. Now, businesses grapple with so much more than data quality—and often try to cover the gaps with a piecemeal approach.":1,"#We’re all aware of the digital commerce revolution. Businesses see it every day—and, as shoppers, we live it every day. We know firsthand that our path to purchase has changed.":1,"#Rethinking experience: Victorinox and the path to data-driven product experience – and what does yours looks like?":1,"#The K5 Future Retail Conference brings together the key players shaping the future of digital commerce – and that’s exactly why Syndigo is joining this year, together with Advellence. It’s no longer just about managing product data – it’s about creating a consistent, compelling Product Experience across every channel. With a smart PXM approach, Syndigo helps companies turn data into real impact. What that looks like in practice? We’ll show you with a real-world example from <strong ljsid-1=\"\">Victorinox </strong>– including hands-on insights and takeaways in our live masterclass at K5.":1,"#Top brands, leading retailers & experts – for knowledge, growth & valuable connections.":1,"#Secure Seat for Masterclass with Victorinox":1,"#Estrel Berlin | Visit us in Hall 2 at Booth No: 83":1,"#By centralizing and cleansing data, MDM solutions reduce inaccuracies and maintain data integrity throughout its lifecycle. The system also provides data lineage tracking, offering transparency about data origins and modifications—an invaluable feature for maintaining credibility with stakeholders and ensuring regulatory compliance.":1,"#Data quality and governance":1,"#The advantages? Organizations can create a single, trusted version of sustainability data that serves as the key to accurate reporting, in-depth analysis, and strategic decision-making. This authoritative data source ensures that sustainability reports meet regulatory and stakeholder requirements while maintaining reliability and verifiability. By providing a centralized and accessible platform, stakeholders can easily access the data they need, fostering transparency and collaboration across departments. And organizations can confidently share their sustainability data with external stakeholders, such as investors, customers, and regulatory bodies, strengthening their reputation as responsible and transparent entities.":1,"#Contact us to learn how Syndigo MDM can help you manage the complexity of sustainability data.":1,"#Master Data Management Solutions Bring Clarity And Reliability To Sustainability Data Management.":1,"#On-Demand Sustainability Webinars":1,"#Investment in advanced data management technologies and powerful tools, such as an MDM for a unified, enterprise-wide view for accurate and reliable reporting, Enhanced Content for product transparency, and product Syndication for real-time dissemination of sustainability information can significantly bolster the efficiency of sustainability initiatives. These tools help manage large volumes of data, allowing for better analysis and reporting to meet sustainability goals.":1,"#Managing sustainability data effectively is not just a necessity — it’s a strategic advantage. The first step in this process is to align your company’s sustainability goals with specific data points. This ensures that the data collected is not only relevant but also actionable. By identifying key performance indicators (KPIs) that directly correlate with your sustainability objectives, you can track progress accurately and make informed decisions that drive meaningful change.":1,"#However, executing on sustainability commitments presents significant data management challenges. Organizations must now track and verify an expanding number of environmental data – from carbon footprints to resource consumption – to meet regulatory requirements that demand precise, verifiable data across multiple environmental metrics. The reality is that many businesses struggle to collect, validate, and report this data effectively.":1,"#<strong ljsid-0=\"\">Demonstrate ROI of sustainability programs.</strong> Detailed data tracking helps quantify the financial benefits of sustainability initiatives, from reduced energy costs to improved stakeholder relationships.":1,"#<strong ljsid-0=\"\">Enable predictive modeling for future sustainability initiatives.</strong> Historical data and trends can be used to forecast future environmental impacts and plan proactive sustainability measures.":1,"#<strong ljsid-0=\"\">Support data-driven decision making.</strong> Comprehensive sustainability data enables leaders to make informed choices about investments, operations, and strategic initiatives based on environmental impact and performance metrics.":1,"#<strong ljsid-0=\"\">Track progress against sustainability goals.</strong> Regular monitoring of key performance indicators helps organizations measure their advancement toward environmental targets and adjust strategies as needed.":1,"#<strong ljsid-0=\"\">Identify opportunities for resource optimization.</strong> Analysis of energy consumption patterns, waste generation, and resource usage can reveal inefficiencies and areas for improvement, leading to cost savings and reduced environmental impact.":1,"#Effective sustainability data management isn’t just about compliance—it’s about driving meaningful change. When properly managed, sustainability data can:":1,"#Turning Data into Action: Beyond Compliance":1,"#Wednesday, June 25, 2025 | 10:00 – 11:00 AM CET":1,"#Masterclass Highlight: “From Central to Decentralized: How Victorinox Is Rethinking Master Data with PXM”":1,"#Syndigo – a leader in Product Experience Management (PXM) – will be on site together with consulting and implementation partner Advellence. Visit us at Booth 83 in Hall 2 and reserve your spot in our exclusive <strong ljsid-1=\"\">masterclass with Victorinox</strong>.":1,"#How does a global company like Victorinox manage its product data efficiently while delivering an outstanding product experience at the same time? Discover the answer live at the K5 Retail Conference!":1,"#A model for this is to submit information through Syndigo, and then out to recipients. For the Healthcare industry Syndigo collects each country’s UDI requirement sets (like GUDID in the US or EUDAMED in Europe), and brings them into our CXH platform. By digesting this data and creating rule sets and attributes, any content in CXH can be compared to UDI requirements.":1,"#Much like consumer goods, hardlines and other verticals, a successful UDI management model in healthcare should ensure the supplier’s data is centralized. This provides for a single product record that can be either updated or added to. Rather than creating a separate storage location for each country’s UDI, manufacturers can ingest data into a single place before distributing to recipients.":1,"#What systems, processes and tools are helping manufacturers satisfy the data needs of both regulators and customers?":1,"#Duplicated effort is a common concern across suppliers. Syndigo’s CXH platform can deliver real efficiencies for clients. And the single product record is strengthened as new UDI standards are added.":1,"#Through our work with Healthcare clients, Syndigo identified three key questions that many are asking:":1,"#Recently, Syndigo hosted a Healthcare UDI webinar to give healthcare industry suppliers a look at how to answer those tough questions, highlight a real-world example of how one supplier improved their UDI submission effectiveness and share some expertise around how to build a better overall content program.":1,"#Different rules in different countries also pose unique challenges to medical device companies. While some of the product information requirements are the same, there is often a good deal of variance.":1,"#With content completeness scoring and other measures suppliers can understand where their products meet specifications and where they need more information. This is an incredible time-saver for suppliers, who can receive feedback and make changes in near real-time.":1,"#There are many challenges that medical device manufacturers face in the healthcare industry. Due to the differing requirements and regulations for Unique Device Identification (UDI) across the world, these suppliers have had to collect and manage a great deal of product information. They often use multiple systems to do so, and as a result, duplicate efforts instead of boosting efficiencies.":1,"#Hands-on workshop: build your own Product Experience (PXM) profile and experience how structured data can improve the customer journey – from first touchpoint to conversion":1,"#Best practices from real-world operations: digital workflows, AI-powered translations, and data quality gates":1,"#How Victorinox successfully implemented a global MDM system using Syndigo and Advellence, moving from a central to a decentralized model":1,"#As a critical component of the technology stack, MDM helps establish standardized definitions and measurements for sustainability metrics. This standardization ensures that all teams within the organization are aligned in their understanding and usage of data, preventing inconsistencies that could arise when different departments use varying definitions for metrics like carbon footprint or water usage.":1,"#Master Data Management: Streamlining Sustainability Insights":1,"#We’re excited to understand the unique challenges you face and the goals you want to achieve so we can show you how our <a ljsid-1=\"\">data management</a> and <a ljsid-3=\"\">content</a> solutions can help achieve them with data mastery and captivating customer experiences.":1,"#<a ljsid-0=\"\">K5 Future Retail Conference 2024</a> (June 25-26), Berlin, Germany – <a ljsid-2=\"\">Schedule a meeting</a>":1,"#Please click below to connect to your copy of the “<strong ljsid-1=\"\">Overview of the Syndigo Benefits”</strong>.<a ljsid-3=\"\"></a><a ljsid-4=\"\"></a><a ljsid-5=\"\"></a><a ljsid-6=\"\"></a>":1,"#This series is designed for retail executives and decision-makers, especially in e-commerce, shop management, and category management across the DACH region.":1,"#Sustainability has shifted from being a market trend to becoming a business necessity. Today’s consumers actively seek products and services that align with their environmental values, creating unprecedented opportunities for environmentally conscious businesses. Organizations that demonstrate authentic commitment to sustainability strengthen customer loyalty and capture market share, while those ignoring this shift risk loss of trust and competitive advantage.":1,"#Sustainability and the Data Management Challenge":1,"#June 18, 2024":1,"#Generating product descriptions and copy based on images, technical specifications, or existing content.":1,"#AI-generated product content refers to the use of artificial intelligence and machine learning models to create, enhance, or transform various types of product-related information and assets. This can encompass a wide range of applications, such as:":1,"#AI in product content":1,"#Consumer sentiment on AI is just one of many insights available in our consumer research analysis of The State of Product Content 2024. Get your copy now to unlock invaluable data on what your customers want and illuminate a path to greater revenue.":1,"#Get more insights on your customers":1,"#Consider these resources to get a stronger idea of how to think about implementing AI in data management and product content use cases:":1,"#What is AI-generated product content?":1,"#But when it’s done right, shoppers don’t even realize AI was involved at all. You can also disclose that content was AI-generated for full transparency by labelling it, as Amazon does for product review summaries. What’s important is that you take time to select appropriate technology and vendor support with solutions that are purpose-built for the need and have a proven track record in the unique world of product content .":1,"#When it goes wrong, generative AI can erode brand trust and drive away customers that are already uncertain about its use.":1,"#The right way to approach AI in product content":1,"#Brands that cater to younger generations have reason to approach AI-generated product content with particular care. Younger consumers expressed concerns about AI-generated product content at notably higher rates than older consumers.":1,"#Overall, sentiment over AI-generated product information was similar across Europe and the US. Of the respondents surveyed, UK shoppers shared the highest skepticism (36% Would be bothered by it) and German shoppers the lowest (29% Would be bothered by it).":1,"#According to research in the <a ljsid-1=\"\">State of Product Content 2024</a> which surveyed over 6,000 consumers in the US and Europe, perceptions on the prospect of AI-generated product content is quite mixed. About a third of consumers expressed they would be bothered by the idea, while 43% said they wouldn’t. The remaining 25% were unsure.":1,"#Consumers are somewhat more hesitant about the idea, and perhaps for good reason. You don’t have to look hard to find recent examples of unsetting AI-generated graphics of people with extra appendages or unhelpful chatbots going viral.":1,"#What consumers think about using AI in product content":1,"#The possibilities are vast, and businesses continue to explore novel ways to leverage AI in their product content workflows. From automating repetitive tasks to enhancing creativity, these technologies offer the potential for increased efficiency, scalability, and engaging customer experiences.":1,"#One area garnering significant interest is leveraging AI to streamline product content creation and enhancement. However, as businesses embrace this technology, understanding consumer sentiment is crucial to ensure successful adoption and maintain brand trust.":1,"#Smarter ways to manage product information and key data":1,"#The Syndigo team looks forward to meeting you to exchange ideas, explore the latest trends shaping the European e-commerce industry (including sustainability and the <a ljsid-1=\"\">Digital Product Passport</a>), and share how our data management and content solutions can help you deliver the customer experiences savvy shoppers expect to help you increase sales.":1,"#<a ljsid-0=\"\">ShopTalk Europe</a> (June 2-5), Barcelona, Spain – <a ljsid-2=\"\">Schedule a meeting</a>":1,"#AI and its transformation of retail":1,"#Let’s Accelerate Your Success Together!":1,"#Discover why more than 14,000 enterprises worldwide trust us to drive their success. Start unlocking your business’s full potential!":1,"#Also, <a ljsid-1=\"\">as one of the largest global GDSN synchronization providers</a>—with over 7,500 GDSN partners—we provide the category breadth and global reach you need to distribute product information and streamline operations.":1,"#Mark your calendars! We’re excited to share our extensive lineup of industry events that we’ll be attending across Europe this year.":1,"#The growing importance of unified shopping experiences":1,"#And let’s not forget AI! The Syndigo platform leverages the power of AI across various functions. For instance, we reduce the need for additional resources or manual work so you can generate product information from AI-powered image analysis, improve accessibility, compliance, and sales with AI-powered data creation, and determine what data is clean and complete enough to fuel your PIM or MDM with an AI-powered decision engine. These are just a few examples of our AI innovation.":1,"#<a ljsid-0=\"\">eTail Nordic Connect</a> (May 14-15), Copenhagen, Denmark":1,"#<a ljsid-0=\"\">Tech for Retail</a> (Nov 26-27), Paris, France":1,"#Join Syndigo’s product data management and customer experience experts during our presentations, at our booth, and in private meetings as we explore:":1,"#And so much more…":1,"#Creating new customer experiences with content creation innovation":1,"#Thank you for your interest! Please click below to connect to your copy of the “Consumer Research Report: The State of Product Experience 2025” report now. […]":1,"#“We syndicate directly to Syndigo, and from there, we effortlessly publish content to various retailers. We can maintain one set of product images for ModBox and have it flow to multiple channels. The partnership has helped us bring products to market faster and manage large volumes of content with less resources.":1,"#Instead of me logging into the Kroger.com portal manually, I can just update content in the Syndigo platform and make sure that my titles still match even if they are changing on Amazon. I can spend time to figure out ways to grow the business and come up with more future initiatives like the Valentine’s Day kit we did back in February.":1,"#A Strategic Approach to Sustainability Data Management":1,"#Syndigo serves over 12,000 global enterprises in key sectors such as grocery, foodservice, hardlines, home improvement/DIY, pet, health and beauty, automotive, apparel, energy, and healthcare. For further details, please visit <a ljsid-1=\"\">syndigo.com</a> or connect with us on <a ljsid-3=\"\">LinkedIn</a>.":1,"#How to Build a Sustainability Data Foundation":1,"#<strong ljsid-0=\"\">Bad data: A Costly Misstep in Syndication: </strong>Although product information may “work” moving through a brand’s internal system, if it’s not accurate or the required quality for a recipient, the recipient may not accept it. Equally as bad, it may create a poor customer experience, which hurts sales and diminishes both brand and retailer brands. A recent survey, quoted by Forbes, indicated that poor data quality is responsible for <a ljsid-2=\"\">an average of $15 million per year in losses for an organization</a>. Bad data leads to a domino effect of issues, from compromised consumer trust to diminished search visibility, lost sales opportunities, damage to brand image, and ultimately, impact revenue.":1,"#<strong ljsid-0=\"\">Rich Product Information: A Barrier to Streamlined Syndication: </strong>Today’s online product listings contain much more than a single product photo and simple description. Now, detailed and rich product information such as image galleries, videos, 360 spins, isn’t just a luxury – it’s often a requirement. However, this additional data can complicate syndication. When dealing with extensive information for each product – descriptions, images, weights and dimensions, usage specifications, videos, marketing copy, and differing file formats for different platforms, managing this data becomes complex and time-consuming.":1,"#Here are just a few examples of the ways that product information can add time and frustration to a brand’s syndication process :":1,"#Challenges in Product Content Syndication: Navigating Complexities and Managing Expectations":1,"#Check your calendars now and schedule some time with us in advance for these events:":1,"#Schedule a Time to Meet":1,"#May 07, 2024":1,"#Read It Now":1,"#Q: What is a data pool?":1,"#Q: What is a data pool provider?":1,"#Q: What is a GDSN certified data pool?":1,"#By analyzing Content Health data, you can identify areas where your content may be falling short. Maybe certain product descriptions need improvement, or you could add more variety to level up the visual content. With this information, you can optimize your content strategy to better engage shoppers and guide them through the funnel.":1,"#Pricing Report, on the other hand, helps you identify the optimal price points for your products and adjust the pricing strategy accordingly. By providing valuable insights into changes in product pricing across different retailer sites, Pricing Report allows you to gain a deeper understanding of customers and how they react to price changes and fluctuations, so you can target customers with more precise pricing.":1,"#Out-of-Stock Report can help you stay on top of that by providing insights into inventory trends across multiple sellers. It gives a comprehensive view of the products in your product list (or your competitors’) and their in-stock and out-of-stock status. With this report, you can easily track the availability of products and ensure they are not losing potential sales due to stock shortages.":1,"#Out-of-Stock and Pricing Report: Navigating Conversion":1,"#Moving down the funnel, we encounter the Interest and Consideration stages. These stages are all about encouraging potential buyers to stay on the page while providing valuable information. Content Health can help here, it assesses the quality and relevance of your content.":1,"#Share of Search/Shelf: Addressing Awareness":1,"#Conversion, the critical stage where shoppers become buyers, can be tricky. Many factors influence conversion, but two significant ones are stock status and pricing. This is where Out of Stock Report and Pricing Report come into play.":1,"#At the top of the funnel is the Awareness stage. This is where potential customers become aware of your brand or products. Share of Search and Share of Shelf Report can be a game-changer here. They help measure your brand’s visibility in search results compared to competitors, ensure you are aware how discoverable your product is, and provide insights on how to attract more traffic to your sites. By tracking Share of Search/Shelf, you can assess how well your brand is recognized.":1,"#While each of these Analytics tools can be powerful on its own, they truly shine when integrated and used synergistically. For example, insights from Share of Shelf may inform your Content Health strategy, which in turn can impact your stock status and pricing decisions. The holistic approach of Digital Shelf Analytics ensures that you’re addressing audience degradation comprehensively.":1,"#Customers trust peer reviews, and Analytics can help you track and analyze the sentiment and trends within your customer reviews so you can adjust and adapt proactively. Positive reviews can be leveraged to build trust and encourage repeat purchases, while negative reviews can provide insights into areas for improvement.":1,"#The final stage of the eCommerce funnel is Loyalty. Once a customer converts, your goal is to keep them coming back. Ratings and Reviews Report can play a pivotal role in this stage.":1,"#The good news? Digital Shelf Analytics holds the key to understanding, anticipating, and countering these challenges.":1,"#Before we dive deep into the solution, let’s get a clearer picture of the <a ljsid-1=\"\">eCommerce funnel</a>. It consists of these stages: Awareness, Interest, Consideration, Conversion, and Loyalty. At each stage, there are unique challenges in retaining shoppers.":1,"#Integration and Synergy":1,"#Rating and Reviews: Building Loyalty":1,"#These Analytics tools provide real-time information on the availability or your products and pricing trends. For instance, if a customer sees “low stock”, “out of stock” or find a seller with more competitive pricing they may abandon their cart.":1,"#In the dynamic world of eCommerce, one of the biggest challenges businesses face is retaining shoppers at every stage of the sales funnel. It’s a scenario we’re all too familiar with – customers show initial interest, but as they progress through the funnel, a significant number drops off. This phenomenon, known as audience degradation, not only leads to missed revenue but also strains marketing resources.":1,"#For example, if you notice a drop in your rankings, it could indicate that consumers are becoming less aware of your brand. But, since you are already armed with timely data-driven feedback, you can adjust your marketing strategies to regain visibility and keep potential customers engaged from the start.":1,"#In conclusion, audience degradation is a challenge faced by eCommerce participants at every stage of the funnel. However, with the power of Analytics, you can turn the tide. By understanding customer behavior, optimizing content, monitoring stock and pricing, and leveraging reviews, you can retain shoppers and drive sustainable growth.":1,"#Content Health: Engaging Interest and Consideration":1,"#Without the ability to send multiple streams of product content, configured to the recipient’s taxonomy, all the effort a brand has put into content development does not matter. For e-commerce brands who live with this reality, <a ljsid-1=\"\">94% seek a comprehensive solution</a>. Syndication must also be a hub of synchronization for a brand, harmonizing data distribution between internal configurations (“my data, my way”) and external requirements (“my data, your way”) to ensure consistency, accuracy, and engagement.":1,"#Content managers juggle numerous responsibilities, from overseeing product information to ensuring its syndication across diverse retail platforms. Some larger brands manage this with departments dedicated to the task. In today’s real-time economy—with many omnichannel requirements—the ability to manage content at scale may be a time challenge for smaller teams. However, the importance of seamless syndication cannot be overstressed.":1,"#Challenges in Product Content Syndication Navigating Complexities and Managing Expectations":1,"#Crafting Excellence: Klein Tools Elevates the Online Shopping Experience with Content & Syndication.":1},"version":32394}]