[{"_id":"project-settings","settings":{"translateMetaTags":true,"translateAriaLabels":true,"translateTitle":true,"showWidget":true,"isFeedbackEnabled":false,"fv":1,"customWidget":{"theme":"custom","font":"rgb(41,43,46)","header":"rgb(239,244,249)","background":"rgb(255,255,255)","position":"right","positionVertical":"top","border":"rgb(51,234,24)","borderRequired":false,"widgetCompact":true,"isWidgetPositionRelative":false},"widgetLanguages":[{"code":"fr","name":"Français"},{"code":"de","name":"German"},{"code":"en","name":"English"}],"activeLanguages":{"fr":"Français","de":"Deutsch","pl":"Polski","en":"English"},"enabledLanguages":["de","en","fr","pl"],"debugInfo":false,"displayBranding":false,"displayBrandingName":false,"localizeImages":false,"localizeUrls":false,"localizeImagesLimit":false,"localizeUrlsLimit":false,"localizeAudio":false,"localizeAudioLimit":false,"localizeDates":false,"disabledPages":["/blog/syndigo\\-1worldsync\\-modern\\-commerce(/?|$)","/what\\-is\\-pim(/?|$)","/what\\-is\\-product\\-experience\\-management(/?|$)","/dicks\\-sporting\\-goods\\-sponsored\\-program(/?|$)","/glossary(/?|$)","/marketing\\-request(/?|$)","/sun/training(/?|$)","/sun/documentation(/?|$)","/sun/community(/?|$)","/sun(/?|$)","/legal(/?|$)","/legal/terms\\-of\\-use(/?|$)","/legal/privacy\\-policy(/?|$)","/legal/cookie\\-notice(/?|$)","/security\\-and\\-reliability(/?|$)","/security\\-and\\-reliability(/?|$)","/syndigo\\-mdm\\-pim\\-privacy\\-notice(/?|$)","/syndigo\\-mdm\\-pim\\-privacy\\-notice(/?|$)","/dell(/?|$)","/pacific\\-coast\\-lighting(/?|$)","/pacific\\-coast\\-lighting(/?|$)","/events/partner\\-kickoff\\-americas(/?|$)","/events/partner\\-kickoff\\-europe(/?|$)","/blog/mdm\\-dynamic\\-data\\-governance(/?|$)","/success\\-stories/dude\\-wipes(/?|$)","^/kroger\\-sponsored\\-program/$(/?|$)","/1worldsync/syndigo\\-1worldsync\\-integration\\-faq(/?|$)"],"regexPhrases":[],"allowComplexCssSelectors":false,"blockedClasses":false,"blockedIds":false,"phraseDetection":true,"customDomainSettings":[],"seoSetting":[{"language":"fr","url":"syndigo.com/fr/"},{"language":"de","url":"syndigo.com/de/"},{"language":"pl","url":"syndigo.com/pl/"},{"language":"en","url":"syndigo.com/"}],"translateSource":true,"overage":false,"detectPhraseFromAllLanguage":false,"googleAnalytics":true,"mixpanel":false,"heap":false,"disableDateLocalization":false,"ignoreCurrencyInTranslation":false,"blockedComplexSelectors":[]},"version":33196},{"_id":"en","source":"en","pluralFn":"return n != 1 ? 1 : 0;","pluralForm":2,"dictionary":{},"version":33196},{"_id":"outdated","outdated":{"#For more than 50 years, OBI GmbH & Co. Deutschland KG<strong ljsid-1=\"\"> </strong>(OBI) has been an iconic part of the international “Do it Yourself” (DIY) landscape, helping customers create a more beautiful home. As a friendly, family-oriented retailer, they support home improvement projects ranging from garden design and bathroom planning to repairs, tool selection, and year-round flowering plants. They operate in 644 locations (with 348 stores in Germany) and employ 40,000 people across 10 countries. The company generated €8.2 billion in revenue in 2024 (€4.2 billion from Germany) and enjoys 93% brand recognition in Germany.":1,"#(OBI) has been an iconic part of the international “Do it Yourself” (DIY) landscape, helping customers create a more beautiful home. As a friendly, family-oriented retailer, they support home improvement projects ranging from garden design and bathroom planning to repairs, tool selection, and year-round flowering plants. They operate in 644 locations (with 348 stores in Germany) and employ 40,000 people across 10 countries. The company generated €8.2 billion in revenue in 2024 (€4.2 billion from Germany) and enjoys 93% brand recognition in Germany.":1,"#Date: November 27 at 11:00 AM":1,"#For more than 50 years, <a ljsid-1=\"\">OBI GmbH & Co. Deutschland KG</a><strong ljsid-2=\"\"> </strong>(OBI) has been an iconic part of the international “Do it Yourself” (DIY) landscape, helping customers create a more beautiful home. As a friendly, family-oriented retailer, they support home improvement projects ranging from garden design and bathroom planning to repairs, tool selection, and year-round flowering plants. They operate in 644 locations (with 348 stores in Germany) and employ 40,000 people across 10 countries. The company generated €8.2 billion in revenue in 2024 (€4.2 billion from Germany) and enjoys 93% brand recognition in Germany.":1,"#Regionally, Latin American suppliers responded even more strongly about having recipient rules automated systematically, with 73% ranking it as a top-three choice, higher than Europe (69%) and significantly higher than North America (59%).":1,"#Syndigo’s own <a ljsid-1=\"\">Enhanced Content</a> modules confirm this. In recent weeks there have been as much as 400% increases in visitors who engaged with Enhanced Content across top retail sites, underscoring the expanding interest in deep product content. And although the reasons for this change have been brought on by very challenging events, the suppliers and retailers that are providing more informative, engaging and complete information, are showing that their organization as one that is credible, reliable, and available.":1,"#Online grocery apps show more than 100% growth in week-over week downloads; some delivery services showed 20x growth.":1,"#Syndigo GEO":1,"#2. Meeting Customer Expectations – Accuracy is Non-Negotiable":1,"#<strong ljsid-0=\"\">Specifications:</strong> Don’t miss the details, dimensions, materials, and care instructions matter.":1,"#<strong ljsid-0=\"\">Visual Assets: </strong>High-quality images and videos provide a virtual touch-and-feel experience. Showcase your product from every angle and provide that in-store feeling.":1,"#<strong ljsid-0=\"\">Rich Descriptions:</strong> Elevate your product detail pages (PDPs) with engaging descriptions. Paint a vivid picture of what the consumer will find.":1,"#Actionable Steps":1,"#How can brands reduce this costly churn without sacrificing satisfaction? One answer lies in comprehensive product information. When consumers find accurate, detailed content – whether it’s sizing charts, ingredient lists, or usage instructions – they make informed decisions. Fewer surprises mean fewer returns.":1,"#Returns are a double-edged sword. While they are an integral part of e-commerce customer satisfaction, excessive returns hurt the bottom line.":1,"#<strong ljsid-0=\"\">Personalization: </strong>Tailor recommendations based on browsing history and preferences.":1,"#<strong ljsid-0=\"\">Interactive Elements: </strong>Quizzes, how-to guides, and FAQs keep shoppers engaged.":1,"#<strong ljsid-0=\"\">Storytelling: </strong>Go beyond features. Share product stories, use cases, and benefits.":1,"#Engage consumers at every step, make them feel confident about their choices.":1,"#Picture this: A shopper adds your item to their cart, hovers over the checkout button, and then, out of the blue, they just vanish. Abandoned carts plague e-commerce. Often, it’s due to lackluster product content.":1,"#4. Engaging and Informative Product Content – The Cart Abandonment Solution":1,"#<strong ljsid-0=\"\">Localized Adaptation: </strong>Tailor content to regional nuances without compromising core brand values.":1,"#<strong ljsid-0=\"\">Cross-Channel Alignment: </strong>Ensure your brand story remains intact across platforms.":1,"#1. Cutting Down Returns – The Power of Product Information":1,"#<strong ljsid-0=\"\">Brand Guidelines:</strong> Establish clear guidelines for tone, imagery, and messaging not just for your marketing and communications but for your product content as well.":1,"#Actionable Steps:":1,"#Whether a shopper encounters your brand on Amazon, Walmart or other marketplaces, consistency should be prioritized. A unified voice, visual style, and messaging create a seamless brand experience.":1,"#Consumers navigate a maze of e-commerce sites, each with its own flavor. But even across different online environments, it’s important for a brand to preserve a consistent identity.":1,"#3. Consistent Brand Representation – Across Sites and Beyond":1,"#<strong ljsid-0=\"\">Transparency: </strong>Be honest about product limitations to manage expectations proactively.":1,"#<strong ljsid-0=\"\">User-Generated Content:</strong> Leverage reviews and ratings; authentic feedback builds credibility.":1,"#<strong ljsid-0=\"\">Real-Time Updates:</strong> Regularly review and update product details, compare your PIM data to your product content across different sites constantly to avoid outdated content. Leverage innovations like <a ljsid-2=\"\">Syndigo’s Compare with Live</a> to leverage real-time visibility through various platforms to compare your PIM data to live data side-by-side.":1,"#Brands must deliver on promises. Accurate product information isn’t optional – it’s fundamental.":1,"#Imagine a shopper eagerly awaiting their order delivery, only to receive something that doesn’t match the online description. Disappointment sets in, trust wavers, and brand loyalty hangs in the balance.":1,"#Connecting with Consumers – The Blueprint for Loyalty":1,"#In the crowded e-commerce arena, brands engage in an unrelenting battle for consumer attention.":1,"#As a partner of this event, we look forward to meeting you in Düsseldorf!":1,"#Take this opportunity to connect with industry experts, explore innovative solutions, and expand your network.":1,"#<strong ljsid-0=\"\">Digital Twin</strong> – The future of product data management":1,"#<strong ljsid-0=\"\">Data Journey</strong> – From initial product design to omnichannel utilization":1,"#<strong ljsid-0=\"\">Choosing the Right PIM Software</strong> – Finding the optimal solution for your business":1,"#<strong ljsid-0=\"\">Successful Supplier Onboarding</strong> – Seamless integration of product data into existing systems":1,"#<strong ljsid-0=\"\">Digital Product Passport (DPP)</strong> – Transparency and sustainability across the value chain":1,"#This Year’s Key Topics Include:":1,"#Join industry experts, businesses, and thought leaders at <strong ljsid-1=\"\">PROKOM Data Days 2025</strong> to explore the latest trends and innovations in product data management.":1,"#Peter Flory":1,"#Can’t attend the event? No problem! Make an appointment with us to find out how PIM can revolutionize your product data management. Don’t miss anything – secure your place now!":1,"#Syndigo will provide valuable insights and lots of fun at this year’s product data fun on July 2nd at the Steinbergs Alm in Sundern. Product data management can be a lot – but it should definitely not be boring or even tedious. Product Information Management – PIM for short – offers you the solution for efficient data management combined with joy and quick success.":1,"#The day event has many interesting and insightful lectures, networking opportunities and insights in store for you. Our expert Ben Rund talks to you about the “<strong ljsid-1=\"\"><em ljsid-1-0=\"\">4 steps for a convincing MDM/PIM business case</em></strong>” and shows the diverse possibilities that such solutions can offer you when managing, enriching and extracting product data. So don’t let the tedious task of managing your product data spoil your fun any longer.":1,"#Earlier posts from the Forrester Consulting study focused on the <a ljsid-1=\"\">challenges</a> and <a ljsid-3=\"\">barriers</a> to producing and maintaining great product content. Looking forward, suppliers see the value in an end-to-end solution that can help them create, manage, syndicate, enrich, and optimize all their content, rather than cobbling together information across multiple point solutions.":1,"#Eleva tu Anaquel Digital: Desbloquea el Poder de la Analítica de Syndigo":1,"#Some variables did come out as more or less important within such a solution. For example, the highest rated variable in total was the need for automatic content updates to recipient partners, based on recipients’ changing requirements, at 66%. This speaks to the enormous challenge for suppliers to stay up to date across multiple partners. It is common for some retailers to change their requirements regularly based on seasonal needs or expanding category definitions, and the ecosystem itself is complicated with new products, sometimes warranting different or multiple categories.":1,"#Nearly all respondents want an end-to-end solution. The number-one capability they seek is the automatic updating of rules based on partner requirements.":1,"#Rules, Not Exceptions":1,"#Across the board, almost all suppliers (94%) say an end-to-end solution such as this is valuable or extremely valuable. Regionally, Latin America rated significantly higher, with 97% listing an end-to-end solution as valuable, and 71% listing it as extremely valuable.":1,"#Earlier this summer, The International Foodservice Distributors Association (IFDA) hosted one of the first in-person industry events since Q1 2020. The annual event, IFDA’s Sales & Marketing (SMart) Conference, hosts companies from distribution and manufacturing communities in foodservice, bringing together leaders from across the country to explore the state of industry, showcase thought leadership, and promote collaboration to improve the supply chain.":1,"#Now with proliferation of grocery delivery, the ability for a manufacturer to discern foodservice from retail has become challenging. This sudden shift in consumer behavior—or what I described last year as a “violent shove” into the virtual marketplace—has changed the way retail and foodservice companies think about how they present their products to people throughout all channels, especially online.":1,"#Well, that came to fruition! Mixed packs of portion-controlled condiments are now available in retail packs—and they sell like crazy. It turns out consumers were not afraid of bulk-packed anything. They’ve been buying from big-box retailers for years, so why not take advantage of convenient packaging, like these smaller condiments that one could usually only find by ordering from a broadline distributor?":1,"#Why was consumer behavior shifting? Younger generations, often Millennials, who tend to seek convenience, more information, and consumer-backed endorsements to guide their purchase decisions. This is where Anthony came into our presentation and told a story of a friend of his, a mother of two, who after picking up a week’s worth of groceries at the end of her work day, flew by the ‘take-n-make’ section to grab a meal kit for that evening. Why? So she could quickly assemble something for her family and maximize time with them, rather than having to spend the rest of her evening toiling away in the kitchen.":1,"#As the foodservice supply chain shut down in February & March of 2020, retail was back on top of consumer spending. Manufacturers were having to quickly figure out how to move products that were traditionally reserved for foodservice through a different supply chain.":1,"#It’s easy to see that Millennials have been steering generations, both ahead and behind them, to embrace an on-demand shopping experience (which has translated to improved online shopping experiences).":1,"#For those of you who weren’t able to attend this year’s IFDA SMart Conference, here’s a recap of what we shared on behalf of Syndigo.":1,"#34% lift in food away from establishment (compared to previous year)":1,"#Meanwhile, Anthony shared that he had already been buying bulk-packs of Kraft products for years, simply because they were available to him. Think big packages of Kraft singles, but instead of the 20 slices you might find in the cheese section of the dairy aisle, he was getting the kind a restaurant might buy, with 120 slices per pack. Maybe the average household wasn’t ready for 120 slices of cheese, but what about individual portion-controlled condiments? A.k.a. those tiny packets of ketchup, mustard, and mayo that you might find at a service counter or in your to-go bag from a restaurant. Why wouldn’t parents want to have those for kids’ lunches? Or maybe an office employee who takes their lunch to work and doesn’t want the sandwich they made to be soggy by mid-afternoon.":1,"#90% of consumers were using drive-thru or pick up":1,"#60% of food was being consumed off premise":1,"#Retail, meet foodservice":1,"#For decades, retail grocery out-sold foodservice. If you look back to the early 90s, consumers spent nearly 30% more with a grocery store than a restaurant. By the time 2014 came around, there was no gap, and going into 2019, going out to restaurants had surpassed shopping at grocery stores (not by much, but it was happening).":1,"#My thesis was: Foodservice is already in flux, which means the industry is prepared for this kind of shift in consumer behavior. I said on Zoom that day, “Foodservice is getting a violent shove into a virtual marketplace.” A few statistics I included were:":1,"#53% of consumers were using third-party apps to get food delivered":1,"#Foodservice and retail/CPG are not that different anymore":1,"#Even before the world was shaken by COVID-19, we were seeing these two industries begin to take similar forms. It was the core of my presentation at the virtual IFDA SMart in 2020, where we unpacked the behavioral changes occurring in foodservice as traditional consumers began to reshape the way they shopped for, and ultimately consumed, their meals.":1,"#This year, I took the stage with fellow industry veteran and Syndigo SVP of Product, Anthony Marshall, to talk about how foodservice leaders should be thinking about eCommerce and leveraging data, especially post pandemic. In my time at Syndigo, I’ve gotten a clear lens into how retail approaches eCommerce and the way that data is exchanged between retailer and brand owner. So I thought, <em ljsid-1=\"\">let’s show foodservice how retail is blowing away online shoppers</em>. I knew Anthony would be exactly the right person to cover this with, as he comes with 20 years of experience in the CPG world at Kraft-Heinz, driving eCommerce and category leadership initiatives.":1,"#It turns out, these are often the same people who go to work at hotels, hospitals, and restaurants to order products for their customers. According to Cleveland Research, more than 77% of foodservice operators are buying at least some of their products online. Brands must drive this visibility and relevance of their products across all digital touchpoints by optimizing how they create, manage, and deliver their content experience—all with the end goal to increase conversions and drive market share.":1,"#Syndigo OpenAI Connect":1,"#Your registration has been received. <strong ljsid-1=\"\">You will get more event details shortly prior to June 18.</strong> If you need hotel information please check the event page.<a ljsid-3=\"\"></a>":1,"#Walmart’s success in both eCommerce and in-store sales are well documented. In addition, their delivery and BOPIS services have also grown. It’s clear that one path to supplier growth is to work with Walmart.":1,"#The other features highlighted as top-three choices were having content and analytics integrated in the same solutions, with content ingestion, optimization, and syndication capabilities also ranking highly. Therefore, while essentially all suppliers want an end-to-end content system that can integrate the different stages of product content management, distribution, and optimization, they don’t always agree on exactly the same capabilities that are most important. This speaks to the need for a platform that is both powerful and flexible, to meet marketers’ differing needs.":1,"#Likewise, given the additional traffic to eCommerce sites, many non-traditional eCommerce grocery shoppers may be engaging for the first time. The first impressions they gain – either through the retailer site, or across products as they search – will drive their initial and subsequent purchases.":1,"#Given the current state of caution, none of these changes is a surprise. And even before the spread of COVID-19, online purchasing showed signs of strong growth. What does seem to be different is that consumers are now willing to accept more types of items being delivered than before.":1,"#Given that recent extreme stocking behavior in some categories temporarily challenged product availability, it is also important for retailers to understand and monitor store and online out of stocks, both for their store and the broader market. And the retailers who regularly engage with their registered shoppers can use this as a way to stay connected, letting them know of product availability, operating hours and different options for pickup or delivery. This reinforces the flexibility and convenience that a physical store location can provide.":1,"#The Information Shoppers Need":1,"#While stores saw an initial bump over the first weekend heading into the government’s looming restrictions, online players are now seeing the explosive growth. For example, Tech Crunch reported that online grocery apps such as Instacart, <a ljsid-1=\"\">Walmart</a> and Shipt all had increases of 120% or more in downloads of their apps compared to prior weeks. Instacart also reported sales being ten to 20 times higher than the week before. Even Drizly, an online delivery service for alcohol beverages, is booming<sup ljsid-3=\"\"><a ljsid-3-0=\"\">1</a></sup>.":1,"#More than 85% of people are unlikely to buy products from a brand after an experience with inaccurate product information.":1,"#Planning for the Evolution":1,"#One thing is clear: The brands and retailers that have already emphasized a strong online presence are ahead of the game. And those that grow or sustain their presence now may also find a larger and new audience to introduce to what they have to offer. Engagement online translates to having product content and digital rich media that brings a shopper in, giving them the information they need and helping to tell a story that they can identify with. On the other hand, when shoppers visit sites with limited or inaccurate product information, it can doom the site or product from being considered again<sup ljsid-1=\"\"><a ljsid-1-0=\"\">3</a></sup>.":1,"#Beyond sales growth, both online players and their in-store counterparts have been offering new and expanded shopping options. Many food-delivery services now provide “no-contact” deliveries and trial discounts to get shoppers to try their services, while retail stores are inundated delivery or pickup requests. Restaurants, too, are offering delivery and eliminating on-premise dining as more people are staying home. In just one week, OpenTable data showed the number of on-premises diners in the U.S. down 17% (in year over year numbers) on Monday, increasing daily, down 32% by Thursday<a ljsid-1=\"\"><sup ljsid-1-0=\"\">2</sup></a>.":1,"#It remains to be seen what the new “normal” will be once shelter restrictions are lifted or customers are comfortable congregating in stores again. However, although shoppers will likely return to some of their old habits of visiting stores in person, they may also have learned that the convenience of click & collect or delivery of items like grocery may be a larger benefit, leaving them to shop more sparingly in store. The trajectory of eCommerce growth will continue, and looking back at this unprecedented time, we may be seeing a significant evolutionary step in the growth of online shopping.":1,"#This behavior is confirmed by recent Nielsen studies which show that when a market enters its final phase of adaptation, the buying patterns adopted during an outbreak may continue to have a lasting impact on shoppers, meaning they may be more likely to rely on the online shopping, as well as focus more on product details such as nutritional labels to consider healthy food options<sup ljsid-1=\"\"><a ljsid-1-0=\"\">4</a></sup>.":1,"#To online shoppers, especially those who may have been more comfortable in store, having a similar online experience – easy to understand product and label information – is a primary objective. Beyond that, shoppers also find it helpful to be able to compare products based on their features, and see it in use through rich media videos or interactive images, etc.":1,"#Experience an <strong ljsid-1=\"\">exclusive live demo</strong> of our <strong ljsid-3=\"\">Product Experience Cloud</strong>, featuring powerful <strong ljsid-5=\"\">AI-driven capabilities</strong> for next-level product data management. Additionally, gain valuable insights from an <strong ljsid-7=\"\">engaging customer presentation</strong>.":1,"#At Syndigo, we recently introduced <strong ljsid-1=\"\"><a ljsid-1-0=\"\">Compare With Live</a></strong>, a new feature within CXH to help ensure that a supplier’s product content is consistent with what is displayed live. The <strong ljsid-3=\"\">Compare With Live</strong> solution allows a user to gain a side-by-side comparison view of product detail page marketing content, images and videos on retailer websites compared to what’s listed in your PIM attribute data. With this capability, it becomes manageable to analyze content either item by item, across all core content assets and attributes, or match content online with what is posted online.":1,"#Value in Integration":1,"#, industry leaders shared the challenges they faced with eCommerce content. A great majority noted that integrating their data sources were the largest concern, followed by difficulties in measuring the effectiveness of product content to deliver on their objectives.":1,"#Ensure employees understand the importance of precise and consistent product information.":1,"#Train Personnel in Data Consistency:":1,"#Proactively address issues before they impact the customer experience or lead to lost sales.":1,"#Involve cross-departmental collaboration with input from marketing, sales, and IT teams.":1,"#Identify and correct inconsistencies to maintain accurate and up-to-date information.":1,"#Conduct Regular Audits of Product Data:":1,"#After implementing a PIM or a PXM system, here are some best practices you can implement to maximize the effectiveness of your solution.":1,"#Depending on your needs and existing capabilities, you need to can decide between implementing a PIM or a PXM for your business: a PIM is ideal for centralizing and standardizing product data, while a PXM excels in creating and delivering personalized, engaging product experiences. Select the one that best aligns with your business goals and customer expectations.":1,"#One of the key differences between PIM and PXM is the feedback loop that PXM provides. Leveraging the power of <a ljsid-1=\"\">Digital Shelf Analytics (DSA)</a> enables marketing teams to understand how product content is performing in the market. By analyzing this feedback, marketers can make informed decisions about what changes to make, which can further enhance the shopping experience and drive higher cart conversion rates. This continuous improvement cycle is essential for staying competitive in a rapidly evolving retail landscape.":1,"#After the management stage, content is swiftly disseminated across numerous platforms and to various endpoints, diminishing the time and resources needed for updates and upkeep. This not only minimizes errors and bottlenecks but also guarantees that every customer touchpoint is in sync with the most current and precise data. Regular system audits and updates are indispensable for the sustained consistency and relevance of product information. These measures are pivotal in identifying and rectifying any disparities, thereby upholding the reliability and timeliness of the data.":1,"#<a ljsid-0=\"\">PXM</a> takes the optimization of product content a step further. It ensures that the content is not only accurate but also tailored to the specific needs of different users as well as devices and platforms. This is crucial in today’s multi-channel retail environment, where a seamless shopping experience is essential. By optimizing content for various touchpoints, PXM enhances the overall user experience, making it more likely for customers to complete their purchases. This optimization can significantly boost cart conversion rates by providing a frictionless and engaging shopping journey.":1,"#To address the challenges of inconsistent data, many organizations are implementing <a ljsid-1=\"\">Product Information Management (PIM) solutions</a>. These systems are essential to ensuring product information is not only accurate but also consistent across all channels. PIM centralizes product information, creating a single source of truth that can be accessed and updated by various departments. This centralization minimizes the risk of discrepancies and ensures that customers receive reliable and consistent product content whether they are browsing on a desktop, a mobile app, or in a physical store.":1,"#<strong ljsid-0=\"\">Negative Brand Reputation:</strong> Over time, repeated issues with product information can tarnish your brand’s reputation, making it harder to attract and retain customers.":1,"#<strong ljsid-0=\"\">Eroded Customer Trust:</strong> Inadequate product information can make customers hesitant to complete purchases, leading to abandoned shopping journeys and a decline in customer loyalty.":1,"#<strong ljsid-0=\"\">Limited Market Reach:</strong> The absence of effective syndication resulting from poor product data can result in inefficient and error-prone syndication, limiting the ability to list products on multiple platforms and reducing sales potential.":1,"#<strong ljsid-0=\"\">Increased Returns and Support Costs:</strong> Inconsistent product descriptions and specifications can cause customer confusion, leading to higher return rates and increased customer support expenses.":1,"#<strong ljsid-0=\"\">Lower Cart Conversion Rates:</strong> Poor product images can lead to fewer items being added to shopping carts, directly impacting immediate sales.":1,"#PXM makes a big difference in elevating your commercial results":1,"#Strategies to Improve Product Data Quality and Consistency":1,"#PIM and PXM give you a big leg up in maintaining data consistency":1,"#The hidden costs of poor product information can silently but significantly impact your business, from reducing cart conversion rates and increasing return rates to eroding customer trust and damaging your brand reputation. Investing in high-quality product images, consistent content, and a robust PXM system is essential to mitigate these risks.":1,"#Address underutilization by providing additional support or resources to ensure smooth management of product content.":1,"#Analyze system usage metrics to identify areas needing training or process improvements.":1,"#Monitor PXM System Usage:":1,"#Comparing your metrics after implementation to before can give you an accurate sense of how effective your solution is.":1,"#Measuring the Success of Your Product Data Management Efforts":1,"#Cultivate a work environment that values quality and accuracy, fostering a collective dedication to high standards of data.":1,"#Poor product data doesn’t carry vague nebulous costs. There are numerous tangible costs that a business can incur:":1,"#The repercussions of inadequate product information ripple beyond the point of purchase. Discrepant data often leads to a surge in customer inquiries and returns. When products fail to meet expectations, customers are more inclined to seek assistance or initiate a return, straining both operational costs and customer relationships. Addressing these issues is a drain on time and resources, diverting focus from critical business activities.":1,"#Furthermore, inconsistent product data can wreak havoc on the shopping experience. Picture this: a customer eagerly orders a product based on a compelling image, only to be disappointed when the item doesn’t align with the description or appearance they were expecting. This letdown not only sours the individual’s perception but can also erode the trust in your brand. Disillusioned customers are less likely to return and may share their negative experiences, further damaging your brand’s standing.":1,"#Inconsistent product data is more than a minor inconvenience; it can lead to significant losses and customer dissatisfaction. When customers encounter conflicting information about a product, such as varying descriptions or mismatched images, it can create confusion and mistrust. This confusion often results in hesitation during the purchasing process, ultimately reducing cart conversion rates. For example, if a customer finds different details about a product on your website and a third-party marketplace, they may question the reliability of your brand and decide to look elsewhere.":1,"#Measurable hidden costs of poor product data":1,"#Inconsistent product data can be a brand killer":1,"#Gartner Data & Analytics EMEA":1,"#Syndigo Vendor Central":1,"#With a convincing MDM/PIM business case for product data":1,"#Healthy food has always been important for shoppers, and consumers today are looking at what they eat as part of their overall “wellness”, not just dietary health. Consider that into the 1990s the main eating concerns for consumers were weight and heart health. Today, especially with Millennial and Gen Z shoppers, this has grown into concerns around digestive health, nutrient density, diabetes, and concepts such as “purity” and “energy”. *":1,"#This new perspective on food as a core to overall health and wellness provides an opportunity for retailers and brands to showcase their products by highlighting the attributes shoppers seek. According to user statistics from Nutritionix, in addition to calorie counting some of the top attributes include Low Carb, High Protein, Vegetarian and Ketogenic Diet. **":1,"#It is often hard to understand long term evolutionary behaviors, when one is in the moment. Without time and perspective it is not always easy to see the trend. However, if there ever has been an example of a true moment in time that defined how behaviors in the future could change, we may be seeing it right now. As more governmental restrictions and personal safety precautions take place, the coming weeks and months will be defining moments on the relationship between shoppers, brands, retail in general, and eCommerce specifically.":1,"#PROKOM Data Days 2025":1,"#By ensuring your product information is accurate and comprehensive, you can enhance customer experience, build lasting trust, and drive sustainable growth. Don’t let poor product information hold your business back—take the first step today by evaluating and improving your product data management processes. <strong ljsid-1=\"\"><a ljsid-1-0=\"\">Contact us</a> to learn more about how we can help you optimize your product information and boost your bottom line.</strong>":1,"#Wild Planet Foods":1,"#Expo Porte de Versailles – Pavilion 3 | Visit us at Booth No: C30":1,"#<strong ljsid-0=\"\">Enhanced Content and Syndication: </strong>Learn how Syndigo helps you create and distribute high-quality product content, tailored for multiple sales channels, to boost customer engagement.":1,"#<strong ljsid-0=\"\">Innovation in Data Management:</strong> Attend demonstrations of our innovative technologies that are transforming data management and retail.":1,"#<strong ljsid-0=\"\">Advanced PIM and MDM Solutions: </strong>Discover how Syndigo optimizes product information management and data management to enhance your strategy.":1,"#Follow all our updates on <a ljsid-1=\"\"><strong ljsid-1-0=\"\">LinkedIn</strong></a>":1,"#<strong ljsid-0=\"\">Digital Shelfs Analytics:</strong> Explore our advanced tools for analyzing digital points of sale, providing real-time insights to maximize the visibility and performance of your products online.":1,"#As Sustainability becomes an increasingly important concern around the globe, it will be a primary driver of more business decisions. The Gartner D&A Summit gave focus to this issue, as they addressed the often-overlooked environmental impact of data. Attendees learned practical steps to assess, strategize, and execute sustainability initiatives within their data and analytics ecosystems, aligning with organizational best practices and fostering a culture of data stewardship.":1,"#The Summit also highlighted several real-world use cases, including Syndigo client Denner, a large supermarket chain in Switzerland and part of Migros, one of the largest retail conglomerates in the world. Vera Grossegesse, Head of Master Data Management, shared their success with leveraging Syndigo’s Master Data Management (MDM) solution for SAP HANA to deliver significant improvements in data quality and streamlined processes, with significant cost savings in logistics operations. Particularly interesting was how Denner established a digital end-to-end process with Syndigo, helping to achieve faster go-to-market results across languages, countries, and locations.":1,"#At the heart of the Summit was the recognition that data quality is the foundation upon which successful AI implementation rests. Syndigo, a leading provider of <a ljsid-1=\"\">MDM</a>, <a ljsid-3=\"\">PIM</a>, PXM, and Digital Shelf Analytics, highlighted the launch of several AI-driven features to power the customer experience, drive sustainability initiatives and accelerate decision-making. Each of these innovations underscore the crucial role of data quality in harnessing the value of AI.":1,"#Content moderation of user generated content":1,"#Syndigo was not stranger to the AI conversation. During the show, many conversations centered around five of our features that enable automation, including:":1,"#Automated content creation for Marketing content":1,"#<strong ljsid-0=\"\">3. It’s still about data quality.</strong> One of the biggest takeaways from the Summit was the emphasis on trustworthy data as the cornerstone of effective decision-making and analytics. For example, Syndigo has seen significant value and return on investment (ROI) for our customers—including 36% uplift in e-commerce conversion, or identifying a savings of $3 million on spare parts, or $6 million saved in logistics costs. This all comes from a core approach to data quality.":1,"#Sentiment analysis of user reviews":1,"#Translations for product descriptions in e-commerce":1,"#<strong ljsid-0=\"\">1. What about AI?</strong> Most every exhibitor, attendee and keynote acknowledged AI somewhere during the show. It is undeniable that AI is becoming a necessary tool to drive new and innovative solutions":1,"#Meet our experts!":1,"#Overall, the Gartner Data & Analytics Summit 2024 provided a comprehensive roadmap for organizations to unlock the full potential of AI and data-driven decision-making. By addressing the fundamental challenges of data quality, governance, and talent development, attendees gained valuable insights and strategies to drive innovation, business value, and sustainable practices in the era of AI-powered data analytics.":1,"#<strong ljsid-0=\"\">2. Show me the use cases! </strong>Many forward-thinking presentations and offerings were featured at the show. However, the real-life instances were the most compelling. Denner, Syndigo’s customer, delivered an incredible use case for a very complex challenge: Digital transformation from SAP Hana to a new, cloud-native platform, like Syndigo MDM.":1,"#<strong ljsid-0=\"\">Compliance:</strong> Get strategies for sharing your product data while adhering to regulatory requirements.":1,"#Why meet with Syndigo?":1,"#At Syndigo, we offer you a comprehensive and integrated vision of your product data, combining management, distribution, and analytics to maximize your commercial performance in an omnichannel environment.":1,"#The details on how clients can simplify their data stack while improving data quality and connectivity are really compelling.":1,"#<strong ljsid-0=\"\">Can</strong> analyze their assortment to see which products they have that meet popular wellness identifiers and group or promote accordingly, such as gluten-free, Paleo-friendly or other foods that meet certain diet program requirements (e.g. WW, Atkins, etc.).":1,"#It is well worth the effort, however. Consumers today actively seek such information, and there is an opportunity for both retailers and brand marketers to drive better engagement and conversion. Given that consumers want that deep level of data and can search online, it’s important for brands and retailers to ensure they are highlighting these features for their eCommerce programs. It also makes sense to call attention to these items at the shelf. For example:":1,"#<strong ljsid-0=\"\">Can</strong> create differentiated packaging claims or enhanced content to support any derived wellness attributes.":1,"#<strong ljsid-0=\"\">Can</strong> take trending wellness searches and create meal solution categories or cross-merchandising opportunities.":1,"#<strong ljsid-0=\"\">Can</strong> consider their current product mix to see which of their items can qualify for wellness categories and promote as such online.":1,"#<strong ljsid-0=\"\">Can</strong> use assortment analysis to create shelf groupings (or shelf labels) to highlight specific products that communicate their diet-friendliness in convenient ways.":1,"#<strong ljsid-0=\"\">Can</strong> use this product analysis in category management discussions with retailer partners as a way to promote a family of products to meet a wellness need.":1,"#By performing more detailed wellness analysis on product contents and overall item assortment, both brands and retailers can help to drive better engagement with today’s shoppers. Retailers should consider the types of wellness categories their product assortment falls into, and brands can analyze their current mix to find gaps or promote product combinations for wellness-friendly diets.":1,"#There is a challenge with these expanding search terms, however. Many of today’s <a ljsid-1=\"\">wellness claims</a> are not always prevalent on a package label – they must be derived from several pieces of information. For example, attributes like plant-based or Ketogenic require some interpretation beyond the label to identify the combination of nutritional and ingredient attributes. This adds additional complexity for brands and retailers in terms of highlighting their product content to shoppers.":1,"#Schedule your meeting now! Fill out the form to arrange your personal meeting on-site.":1,"#A strategic advantage – partner collaboration":1,"#Headless commerce was the next step in this evolution of digital commerce.":1,"#The traditional way to offer these functions is to have them all baked into a single app that would serve the end-to-end needs of the user. At first glance, this method appears to suffice. But as new technologies and processes are developed, any updates to the app would require a massive, expensive overhaul. The entire application would have to be rewritten just to upgrade the search capability. And later again when there’s a better way to enrich content. And then once more when there’s another improvement in the search function.":1,"#The system should be able to validate the data – check it for completeness and accuracy.":1,"#It needs to be able to onboard the data and store it.":1,"#How Syndigo PIM operationalizes headless architecture":1,"#The user should be able to run a search on the data.":1,"#In any PIM system, you have expectations of a few key functions.":1,"#Content enrichment, through automation if possible":1,"#Evolution was driven by customer preferences":1,"#However, anyone who has published product content for eCommerce sites knows that sometimes things aren’t always that simple. The product content goes through many steps before making it online for the consumer to see. And even if each step is performed exactly, a brand’s product detail page may not display as intended. That’s because content that is published (by a supplier) can still be different than content being available to the public on the retail eCommerce site. There can be several reasons for this, and all of them relate to one of several basic considerations.":1,"#First, the type of content accepted varies based on the use and the recipient. Some are recipient-specific and controlled, and Syndigo creates and manages these items to the exact specifications. In other cases however, supplier-generated content is accepted by a recipient and may have a greater variance to the specifications. Retailers also may require created-and-verified-only content for some categories and allow supplier-provided content for others. This may lead to discrepancies in what is published compared to what is public.":1,"#It’s important for a supplier to understand whether published content is current and live. Especially during new item launches, promotional periods or seasonal items, there may be a critical window of time to ensure products are displaying properly. For suppliers, monitoring all those product pages can be a time-consuming process. Fortunately, there are some new industry tools to help with this major requirement.":1,"#The process of creating and syndicating product content, is at its heart, a simple one. A supplier creates their digital product content, sending or uploading it to each retailer – or utilizes a content provider like Syndigo to do so, where it gets syndicated to any number of recipients.":1,"#And while the process for creating, managing and syndicating product content is more complex than it seems at first blush, experienced solution providers like Syndigo can help make it that much easier to help pinpoint the PDP items areas that need attention to ensure shoppers have the best brand experience.":1,"#Content that is <em ljsid-1=\"\"><strong ljsid-1-0=\"\">published</strong> </em>can be different than content being <em ljsid-3=\"\"><strong ljsid-3-0=\"\">public</strong></em>.":1,"#So, what’s a supplier to do?":1,"#What happens after content is published…And why it doesn’t always go the way you expect":1,"#Register now for this on-demand webinar and hear from <em ljsid-1=\"\">Phil Carline, Head of Digital Content</em>, as he shares his story on how Kingfisher was able to utilize Product Information Management (PIM) to grow their business. See how you may be able to apply these learning to your business.":1,"#In this day and age, customers expect seamless and consistent shopping experiences through multiple channels including online, in-store, and across devices.":1,"#How do you automate and streamline your business so you have accurate and compelling product information to serve customers and ultimately grow revenue? How do you do this while being compliant around data & content standards so you can move faster?":1,"#Utilize analytics and testing to optimize their customer experience":1,"#Learn from them on how they were able to achieve:":1,"#Kingfisher, a $15 billion global home improvement firm that distributes equipment and supplies for do-it-yourselfers did just that.":1,"#<strong ljsid-0=\"\">87% increase</strong> in added visual and video content last year through vendor engagement and leaner production methods":1,"#<strong ljsid-0=\"\">2X Add to Cart</strong> rates through content enhancements in targeted categories":1,"#February 28, 2024":1,"#But imagine if they weren’t. You’d be able to get the best shopper to do the shopping and the best driver to do the driving. If your driver had to move or quit, you could replace that driver and have your shopper hand off the groceries to the new driver seamlessly.":1,"#You can think of one version of this process where both the shopper and the driver are the same person.":1,"#The integration between e-commerce and other systems was also primitive. There was no way of verifying accuracy and consistency – whether the system was checking that the inventory was correct or that the price was the same in other channels, etc. All channels operated independently of each other. It was a true landscape of several different monolithic systems which were more or less out of sync.":1,"#A brief analogy to describe headless architecture":1,"#This separation was achieved using APIs, which allowed for the development of custom front-ends using various technologies like JavaScript frameworks (e.g., React, Vue.js) or mobile apps and facilitating the communication and data exchange between the front-end and back-end components.":1,"#A simple way to think of headless is to think of a scenario where you need groceries delivered to you. You probably have an app where you select a few items and a few minutes later they show up at your doorstep. But what happens when you click that button? You need two things to happen – someone to walk through the store and shop for your groceries and someone to drive from the store to your house and deliver them.":1,"#This was a true step forward and a true driver for the next shift within e-commerce – moving between cross-channel or multi-channel and towards omnichannel. It was an important milestone toward creating a more coherent customer experience over all channels. But the other, bigger driver toward evolution was the sheer scale, size, and speed of data. Legacy systems were just not built to handle requests of the magnitude we see today. There was a growing demand for more flexible and customizable e-commerce experiences.":1,"#The system needs to be able to define the nature of the data (the schema).":1,"#That’s headless architecture in a nutshell. refers to a modern approach to e-commerce architecture where the front-end (the customer-facing interface) and back-end (database, business logic and logistics) of an online store are loosely coupled or separated. This decoupling allows for greater flexibility, scalability, and customization in delivering digital shopping experiences.":1,"#As web technologies advanced, APIs (Application Programming Interfaces) became more prevalent. APIs allowed for better data exchange and integration between different systems. E-commerce platforms began to offer APIs to enable third-party developers to create custom front-ends or integrate with other systems.":1,"#Historically, digital commerce systems existed as isolated monoliths in the systems landscape of businesses selling products or services. Not only did all the required data exist within these systems, but they also provided all the essential capabilities – calculating prices, discounts, some features to enrich your product data, some minor Content Management System (CMS) capabilities, and so on. The front-end (the customer-facing interface) and back-end (the server, database, and business logic) of the system were tightly integrated.":1,"#However, as consumers began demanding better experiences, vendors had to adapt. Consumers demanded better content, and better product information but more simply, better incentives to be loyal to the business. This created the need to better communicate between systems (and channels). For example, it became necessary to have one system to calculate that customer-specific price – for all channels! It became necessary to get the precise number of items on hand before placing the order. It became necessary to process the order immediately in the underlying Order Management System(OMS), whether that was a big monolithic ERP or a separate OMS system.":1,"#Note: This is part 1 in our series of posts about how Syndigo’s futuristic approach to its architecture benefits our customers.":1,"#Instead, <a ljsid-1=\"\">Syndigo’s approach to PIM</a> is to offer these services as modules that are connected through APIs. This way, when there is a need or desire to improve the way a search function is run, only that module would need to get updated. The rest of the application remains untouched. This way, the user is always offered the best possible configuration of this application.":1,"#Syndication?":1,"#Access all the guides you need to submit your core product content, including verified content and brand-created content.":1,"#Your request has been received. Expect a prompt response from one of our team members. In the meantime, you can check out our Master Data Management(MDM) tailored product overview demo videos.":1,"#By analyzing Content Health data, you can identify areas where your content may be falling short. Maybe certain product descriptions need improvement, or you could add more variety to level up the visual content. With this information, you can optimize your content strategy to better engage shoppers and guide them through the funnel.":1,"#Pricing Report, on the other hand, helps you identify the optimal price points for your products and adjust the pricing strategy accordingly. By providing valuable insights into changes in product pricing across different retailer sites, Pricing Report allows you to gain a deeper understanding of customers and how they react to price changes and fluctuations, so you can target customers with more precise pricing.":1,"#Out-of-Stock Report can help you stay on top of that by providing insights into inventory trends across multiple sellers. It gives a comprehensive view of the products in your product list (or your competitors’) and their in-stock and out-of-stock status. With this report, you can easily track the availability of products and ensure they are not losing potential sales due to stock shortages.":1,"#Out-of-Stock and Pricing Report: Navigating Conversion":1,"#Moving down the funnel, we encounter the Interest and Consideration stages. These stages are all about encouraging potential buyers to stay on the page while providing valuable information. Content Health can help here, it assesses the quality and relevance of your content.":1,"#Share of Search/Shelf: Addressing Awareness":1,"#Conversion, the critical stage where shoppers become buyers, can be tricky. Many factors influence conversion, but two significant ones are stock status and pricing. This is where Out of Stock Report and Pricing Report come into play.":1,"#At the top of the funnel is the Awareness stage. This is where potential customers become aware of your brand or products. Share of Search and Share of Shelf Report can be a game-changer here. They help measure your brand’s visibility in search results compared to competitors, ensure you are aware how discoverable your product is, and provide insights on how to attract more traffic to your sites. By tracking Share of Search/Shelf, you can assess how well your brand is recognized.":1,"#While each of these Analytics tools can be powerful on its own, they truly shine when integrated and used synergistically. For example, insights from Share of Shelf may inform your Content Health strategy, which in turn can impact your stock status and pricing decisions. The holistic approach of Digital Shelf Analytics ensures that you’re addressing audience degradation comprehensively.":1,"#Customers trust peer reviews, and Analytics can help you track and analyze the sentiment and trends within your customer reviews so you can adjust and adapt proactively. Positive reviews can be leveraged to build trust and encourage repeat purchases, while negative reviews can provide insights into areas for improvement.":1,"#The final stage of the eCommerce funnel is Loyalty. Once a customer converts, your goal is to keep them coming back. Ratings and Reviews Report can play a pivotal role in this stage.":1,"#The good news? Digital Shelf Analytics holds the key to understanding, anticipating, and countering these challenges.":1,"#Before we dive deep into the solution, let’s get a clearer picture of the <a ljsid-1=\"\">eCommerce funnel</a>. It consists of these stages: Awareness, Interest, Consideration, Conversion, and Loyalty. At each stage, there are unique challenges in retaining shoppers.":1,"#Integration and Synergy":1,"#Rating and Reviews: Building Loyalty":1,"#These Analytics tools provide real-time information on the availability or your products and pricing trends. For instance, if a customer sees “low stock”, “out of stock” or find a seller with more competitive pricing they may abandon their cart.":1,"#In the dynamic world of eCommerce, one of the biggest challenges businesses face is retaining shoppers at every stage of the sales funnel. It’s a scenario we’re all too familiar with – customers show initial interest, but as they progress through the funnel, a significant number drops off. This phenomenon, known as audience degradation, not only leads to missed revenue but also strains marketing resources.":1,"#For example, if you notice a drop in your rankings, it could indicate that consumers are becoming less aware of your brand. But, since you are already armed with timely data-driven feedback, you can adjust your marketing strategies to regain visibility and keep potential customers engaged from the start.":1,"#In conclusion, audience degradation is a challenge faced by eCommerce participants at every stage of the funnel. However, with the power of Analytics, you can turn the tide. By understanding customer behavior, optimizing content, monitoring stock and pricing, and leveraging reviews, you can retain shoppers and drive sustainable growth.":1,"#Content Health: Engaging Interest and Consideration":1,"#Here are a few key differences:":1,"#<strong ljsid-0=\"\">Data Input/Output</strong> –There can be a difference in the way data pools submit your information. Some may simply upload your information to the GDSN as-is, without any quality checks. Some may also require you to do all the item coding before sending them the data. Because it is so important to ensure your data is correct, your data pool should validate your data for accuracy and completeness, and notify you when there are discrepancies that need correcting.":1,"#<strong ljsid-0=\"\">Pricing</strong> – Providers may charge based on item overall revenue, or on how many recipients receive data, or on the number of active SKUs in the GDSN. Providers may also charge a premium for customer service if it is not included in the base price. We at Syndigo believe the best approach is to price based on the number of active SKUs, with volume discounts for larger number of SKUs processed.":1,"#From the <a ljsid-1=\"\">retailer</a> side, they are taking in hundreds of thousands – if not millions – of different products to flow through their supply chain. Since they must manage inventory while ensuring quality and accuracy, most have adopted the standards of the Global Data Syndication Network (GDSN), with other suppliers and data recipients. They all share product information in the manner determined by GS1, the global body that oversees the standards for products.":1,"#Data Pools are organizations (like Syndigo) that have the standards and technology systems to send and receive <a ljsid-1=\"\">GDSN</a> product information between recipients and their suppliers. On the surface it might appear that one data pool is as good as the next. However, there are three good reasons to consider alternative data pools.":1,"#These validation barriers were consistent across the board; however, in some regions they presented themselves more strongly. In Latin America, for example, the struggle to validate what retail partners were displaying was higher (21%) than in North America or Europe (15% and 16%, respectively). When considering a “top three” challenge rather than top two, Latin America showed an even stronger concern at 39%, compared to 19% in North America and 23% in Europe.":1,"#Overcoming the barriers in eCommerce Strategy - Syndigo":1,"#The lack of automated processes to maintain classification of certain ingredients or taxonomies is an added burden for suppliers, and one that can’t be dismissed lightly.":1,"#Similarly, SEO ranked differently, being lower as a top-two concern in Europe (12%) than either North America (23%) or Latin America (22%). This may be, in part, due to privacy regulations that limit the amount of personal information available. In the U.S., the need to understand whether content is resonating with shoppers was lower (14%) than Europe or Latin America (20% and 25%, respectively).":1,"#Despite these regional differences, the concern around validation overall was fairly important. Moreover, it’s a reason for solution providers like Syndigo to deliver such services that reduce the need for internal resources to maintain content across these rapidly and constantly changing variables.":1,"#Finally, the need for validation—from both retailer partners and consumers—was the other challenge listed by suppliers. Whether it’s struggling to validate that retail partners are correctly displaying the content, knowing which attributes drive SEO, or understanding whether the content displayed is resonating with shoppers, it’s reportedly difficult for suppliers to determine what works in order to improve upon it.":1,"#Validation is Also a Concern":1,"#Regulations Also Loom":1,"#Our <a ljsid-1=\"\">previous analysis</a> from the Forrester Consulting study showed that customer experience can be hampered by lack of content integration and poor internal processes. However, even when the content and processes are in line, it’s a challenge to pull from multiple data sources and work to harmonize the information. For one in four respondents, this was the top or number-two challenge for leveraging product data; and increasing SKU size is not likely to help for many. In Europe, the issue was even greater, as 34% rated having multiple data sources as their biggest challenge. Because of the many systems where data resides, the manual labor needed to compile and align data across systems is an added internal cost that is often overlooked.":1,"#Disjointed Data Sources: A Common Theme":1,"#Whether it’s consumer privacy, content accuracy, or compliance to dietary, health, or other environmental labeling, regulations are a constant area for management. The need for suppliers to track and update their information to be compliant is paramount, as the study showed that meeting regulations or ensuring data compliance was a top concern for nearly two in ten (18%) of all respondents. The Europe region ranked slightly higher (24%), not surprisingly, given the generally more stringent privacy and labeling laws there.":1,"#Channel and recipient differentiations are another concern for suppliers. Again, close to 20% of all respondents ranked the multiple requirements from their recipient partners as a top or number-two concern.":1},"version":33196}]