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Deutschland KG<strong ljsid-1=\"\"> </strong>(OBI) has been an iconic part of the international “Do it Yourself” (DIY) landscape, helping customers create a more beautiful home. As a friendly, family-oriented retailer, they support home improvement projects ranging from garden design and bathroom planning to repairs, tool selection, and year-round flowering plants. They operate in 644 locations (with 348 stores in Germany) and employ 40,000 people across 10 countries. The company generated €8.2 billion in revenue in 2024 (€4.2 billion from Germany) and enjoys 93% brand recognition in Germany.":1,"#Paris Expo – Porte de Versailles – Hall 4 |":1,"#Logre Que Sus Productos Destaquen":1,"#Join us for a dynamic webinar designed for those looking to elevate their digital shelf strategy. Whether you’re not yet using a Ratings & Reviews (R&R) solution or you’re considering a switch, this session will show you how to make R&R work smarter, not harder.":1,"#Because the era of simple PIM is over — welcome to AI-driven, end-to-end Product Experience Management with Syndigo.":1,"#Book a meeting / demo with one of our experts…":1,"#Boost conversion with authentic user reviews":1,"#Create richer, trusted product content":1,"#Visit our booth to experience live demos of our most innovative solutions and engage with our experts on how Syndigo can help you:":1,"#The era of simple PIM is over. Product Experience Management (PXM) now integrates User Generated Content (UGC) as a central element of the shopping experience. With the acquisition of 1WorldSync, Syndigo combines the power of PIM and PowerReviews to enable brands and retailers to create rich, reliable, and engaging product experiences. Discover how leaders such as L’Oréal, Skechers, and Samsung are using PIM + UGC to build trust, boost conversion, and increase average order value.":1,"#PXM & UGC: Transforming product data and customer reviews into e-commerce growth":1,"#JOIN THE CONFERENCE":1,"#Join the Syndigo France team and discover how AI-powered Product Experience Management (PXM) is reshaping the future retail. Our PX Cloud platform uniquely unites PIM, MDM, Syndication, and UGC (PowerReviews) to deliver end-to-end product data excellence – from creation to syndication, from brand to shelf.":1,"#Reinvent Product Experiences with AI at Tech for Retail 2025":1,"#As shopper expectations evolve, organizations must manage product information and digital assets to go beyond traditional product data management and focus on delivering exceptional product experiences.":1,"#Organizations today are rapidly adopting Product Information Management (PIM) solutions to keep up with consumer demand, the complexity of managing data across the supply chain, and eCommerce data distribution.":1,"#Head of Global Enterprise Data Management at Victorinox":1,"#Victorinox is the manufacturer of the famous Swiss Army Knife<sup ljsid-1=\"\">TM</sup>and other premium products. The family-run company, now in its fourth generation and based in Switzerland, sells its products in over 120 countries worldwide. The Victorinox brand is internationally renowned. In addition to the legendary Swiss Army Knife<sup ljsid-3=\"\">TM</sup>, the portfolio includes four other product categories: Household and professional knives, watches, luggage and perfume. The company employs around 2,200 people worldwide and generated sales of 424 million Swiss francs (US$481 million) in 2023.":1,"#Direct access to the expertise that already powers leaders like L’Oréal, Skechers, and Samsung.":1,"#Actionable insights to accelerate your omnichannel growth.":1,"#A clear vision of how AI and connected data are transforming digital commerce.":1,"#What you will take away:":1,"#Our 30-minute conference: PXM & UGC: Transforming product data and customer reviews into e-commerce growth (time and room to be confirmed)":1,"#Immersive live demos of our PX Cloud platform – uniting PIM, MDM; Syndication, and UGC (PowerReviews)":1,"#At Tech for Retail 2025, the Syndigo booth will be an innovation hub, where AI, data mastery, and customer voice converge to redefine how brands and retailers manage, enrich, and syndicate product content.":1,"#Because we don’t just follow retail trends: we shape the future of product experience.":1,"#Visit us at Booth No: B129":1,"#At Victorinox AG, a name synonymous with precision and quality in the world of knives and multi-tools, the importance of accurate and efficient data management cannot be overstated. As the Head of Global Enterprise Data Management, Christopher Klumpp, faced a daunting challenge: managing an extensive and ever-growing database of product information with the utmost precision.":1,"#Syndigo’s PIM is not just a tool; it’s a platform that has seamlessly integrated into the operations of Victorinox. The system’s adaptability has been key, as it has scaled effortlessly to meet the company’s growing needs. Syndigo’s PIM has proven to be both flexible and reliable, and this scalability has been crucial in supporting Victorinox’s ambitious growth plans, ensuring that the data management infrastructure can keep pace with the company’s expansion.":1,"#<strong ljsid-0=\"\">Limitations in scalability: </strong>The existing system could not effectively support future requirements and planned growth.":1,"#<strong ljsid-0=\"\">Limited functionality: </strong>The previous solution could not support the multi-domain approach that Victorinox required. It was essential for Victorinox to manage data from different ERP systems and sometimes manage rapidly changing information from customers, partners, and suppliers.":1,"#Rough beginnings":1,"#But in recent years, Victorinox has faced increasing challenges in data management.":1,"#The PIM system has also fostered better collaboration within the organization. Team members can now work together more effectively, sharing and updating product data in real time. This has led to a more cohesive and efficient workflow, where everyone is on the same page. The system’s ability to maintain and elevate data accuracy and consistency has been a significant boon, reducing errors and ensuring that all stakeholders have access to the most current and reliable information.":1,"#Operational efficiency has seen a remarkable 60% improvement thanks to Syndigo’s PIM. The intuitive user interface has made it easy for Christopher’s team to adopt the system, reducing the learning curve and increasing productivity. The PIM’s robust features, such as data validation and error correction, have significantly reduced the time spent on manual data entry and verification. This has freed up valuable resources, allowing the team to focus on more strategic tasks that drive business growth.":1,"#In today’s fast-paced retail environment, speed to market is crucial. Syndigo’s PIM has enabled Victorinox to streamline their product launch processes, resulting in a 20% improvement in speed to market. The system’s automatic completeness checks have been a game-changer, allowing the team to quickly identify and address any missing data points. This ensures that products are ready for launch without delays, giving Victorinox a competitive edge in the market. The ability to effortlessly upload and download data has further simplified workflows, making the entire process more efficient and agile.":1,"#By centralizing product information, Syndigo enabled Victorinox to maintain a single, authoritative source of data, which is crucial for consistency and accuracy. Additionally, Syndigo’s robust data enrichment tools have enhanced the quality of product descriptions, images, and specifications, leading to a more engaging and informative customer experience. The result is a more efficient operation, higher conversion rate, and a stronger brand presence, all of which are essential for Victorinox’s continued success.":1,"#With our conviction that “being prepared makes life better”, we are also doing everything we can to optimize our data processes. As a global company, it is particularly important to us to provide our customers with up-to-date and consistent product data across all five product categories. With Syndigo, we have found a solution that allows us to consolidate and prepare our data from a wide variety of systems in a standardized source. Thanks to Advellence’s professional support, we were able to put Syndigo into operation in just five months. Well prepared with efficient processes and a robust MDM solution, we are looking forward to further roll-out and collaboration.":1,"#Compared to other providers, Syndigo was the strong choice due to its better integration capability and MDM functionalities. Despite the individual advantages of other providers, Syndigo’s overall package was more convincing.":1,"#A proud history of premium products":1,"#Victorinox’s search for an alternative solution to the previous system and a partner with years of sound expertise for the implementation of the project led to the powerful combination of Syndigo and Advellence.":1,"#<strong ljsid-0=\"\">More efficient PIM: </strong>Continuous improvement in data quality and process efficiency through digitized workflows, automated data checks, and the cleansing of old data.":1,"#<strong ljsid-0=\"\">Scalability and future-proofing: </strong>A solution that can meet future requirements and keep pace with the company’s growth.":1,"#<strong ljsid-0=\"\">Cost efficiency: </strong>An economical and efficient solution.":1,"#As they began their search for an improvement over their failing solution, Victorinox also wanted to take this opportunity to kick off a journey toward sustainable growth and improved customer performance. The goal was to leverage the growing data at their fingertips and use it to enhance their commercial performance. They wanted to improve their customer loyalty by improving the quality of the customer’s shopping experience. The solution they were looking for had to be able to specifically deliver on the following:":1,"#A view toward growth":1,"#It was time for a new solution.":1,"#<strong ljsid-0=\"\">Cost increases: </strong>An increase in the licensing fees of the previous system necessitated a review of the previous system’s value, which proved to be lagging behind the fees.":1,"#Victorinox started their journey toward sustainable growth and improved customer performance by implementing Syndigo PIM. As they started seeing commercially satisfactory results, they planned to expand the scope of engagement with Syndigo. Plans for the future include adding content syndication and analytics to build a more complete Product Experience Management (PXM) suite to build more meaningful connections with their customers. Subsequent to that, Victorinox is also planning to deliver on a complete multi-domain MDM with Syndigo MDM.":1,"#PIM today, PXM tomorrow":1,"#Enhanced Collaboration and Data Accuracy":1,"#Seamless Integration and Scalability":1,"#60% Improvement in Operational Efficiency":1,"#20% Improvement in Speed to Market":1,"#One of the most notable impacts of Syndigo’s PIM has been the substantial improvement in customer satisfaction. With a single, reliable source of truth for all product data, Victorinox has been able to provide customers with accurate, up-to-date, and comprehensive information. This has led to a 50% improvement in customer satisfaction, as users can now easily find the details they need, whether they are browsing online or visiting a physical store. The seamless integration of product data across all channels has eliminated confusion and inconsistencies, ensuring a consistent and positive customer journey.":1,"#50% Improvement in Customer Satisfaction":1,"#Syndigo PIM ended up being a solution that has not only met Victorinox’s expectations but also transformed their data management processes, driving significant improvements across the board. Syndigo PIM gave Victorinox the needed boost to improve their product information accuracy, increasing their speed to market and ultimately boosting their commercial performance.":1,"#Shaping Excellence with Syndigo":1,"#Below are a few charts, links, and descriptions to help you keep up on the business implications and potential solutions to help you gain as insights to make informed decisions for your business. We hope you find this information helpful. As always, please reach out to you Syndigo account professional if you have any questions.":1,"#The adjectives to describe the outbreak of coronavirus (COVID-19) and its impact on the world, business and consumer economy have been powerful : “Alarming.” “Unsettling.” “Unprecedented.” For businesses that make consumer products in particular, monitoring the COVID-19 outbreak has become a high-risk proposition. With the uncertainties around how long the virus will continue, it becomes a challenge to plan for the longer term. On the other hand, it is times like these where consumers can attach loyalty to the brands that serve them well.":1,"#Like you, here at Syndigo we have been monitoring the online activity of eCommerce sites as well as the industry at large. We’ve compiled some information from across thought leaders and our own information to help to build a more complete picture on what is happening in the marketplace.":1,"#Information to Help You Manage Your Business Today and for the Future":1,"#Syndigo’s PIM has been a pivotal investment for Victorinox AG, delivering tangible benefits in customer experience, speed to market, and operational efficiency. By providing a single, reliable source of truth and an intuitive, scalable platform, Syndigo has empowered Victorinox to manage their product data with ease and precision. <a ljsid-1=\"\">Contact us</a> to learn more about how Syndigo PIM can help your business grow and innovate towards even greater success.":1,"#<a ljsid-0=\"\">Contact us</a> to learn more about how Syndigo PIM and MDM can help you attain your target of sustainable growth and improved customer experience.":1,"#CivicScience report how COVID-19 influences grocery eCommerce":1,"#GLOBAL CHANGES IN ECOMMERCE USAGE":1,"#SYNDIGO INSIGHTS ON SHOPPER BEHAVIOR AND CONTENT OPTIMIZATION":1,"#Valassis Communications consumer study on behavior change after the outbreak":1,"#There are many challenges to distributing product information.":1,"#How does it save time or money in preparation or output?":1,"#What does it look like out of the box?":1,"#What does it look like in the case box?":1,"#What does it look like in use?":1,"#In addition to knowing about the product they’re purchasing (and what to expect it to look like), foodservice chefs and DSRs also need to know what’s going to show up at the back door, how it can be stored, and what can be done with it. After all, different brands of food items essentially look the same; if a close up shot is all that is presented, it does not give the distributor the ability to understand how the product can be delivered, stored, or prepped.":1,"#What does your product do / what is it for?":1,"#What are the important features?":1,"#Here’s an example for a pre-made egg product that’s popular in foodservice":1,"#For great foodservice content, ensure you have answered these four questions:":1,"#Over the last decade (and certainly in the last year), the world of content production has changed drastically. More and more, suppliers have moved from haphazardly collecting images and marketing content to satisfy the basic demands of distributors, to delivering a greater level of descriptions, identifiers and yes, also photos. As technology expands and food outlets shrink, it is important to deliver the type of content that can engage consumers, but also helps generate trust with distributors through completeness and accuracy. While simply providing something may have satisfied compliance needs in the past, those times are long gone. Here are couple of things to think about.":1,"#Here’s an example, with a single, simple item… Tortilla chips!":1,"#The right images are critical – and one is not enough!":1,"#This kind of background information is extremely helpful for busy chef/DSRs who are looking to build out their menus at a high volume.":1,"#Consider who you are not selling to (hint: Not the end consumer!)":1,"#What does it look like raw out of the packaging?":1,"#How is it different than a competing item?":1,"#As a brand owner, it’s important to include engaging imagery around your items… Glamour shots of your product being enjoyed by a family at a dining room table, for example, or the latest video ad. This is essential today when selling to the end consumer, but in foodservice, a Chef and Distributor Sales Rep (DSR) have additional, specific information they need to know.":1,"#We know that mobile search by shoppers has exploded in the past year. And nearly all major foodservice operators are buying products online. And even if your organization has strong imagery to drive online consumer sales, it’s equally important to ensure you have the digital assets to meet your distributor partners’ needs as well. So, what’s online is what your consumer will see, and whatever your product looks like in the distributor’s system is what distributors will see. As a supplier, it’s important to ask yourself… what do my products look like to my buyer…and am I providing the right information? Are my images helping or hurting my sales?":1,"#Mobile is crucial to their digital strategy.":1,"#Engaging Consumers Everywhere":1,"#What’s the new normal for commerce? And what can you do to thrive in 2021 and beyond?":1,"#In light of the pandemic and consumers spending more time shopping on their phones, mobile retail commerce grew 31.5% in 2020 and is expected to increase by another 28.8% this year <em ljsid-1=\"\">(ROI Revolution)</em>.":1,"#Here are a few findings and practical steps you can take today to future-proof your business.":1,"#Recently we had the pleasure of surveying several of our clients who shared some valuable insights around eCommerce trends shaping retail and eCommerce.":1,"#Source: AMVO, 2022":1,"#CASE STUDIES":1,"#Witnessing the evolution of eCommerce":1,"#4. Consumers will spend… if they can":1,"#Overall, 2021 should bring some regularity in shopper behavior, if not consistency or ‘normalcy’. Many have grown used to the changes in the ability to shop or gather publicly. And no matter when the pandemic finally subsides, brands and retailers have seen how to alter their capabilities in order to sell to shoppers.":1,"#Beyond panic buying, retail outlets had more to contend with, including new rules and regulations around social distancing, mask policies, barrier shields and store capacity limits. For a business sector built around efficiency and consistency, it forced many to think differently and act quickly, especially in CPG. In the early months, these essential businesses were beneficiaries of the early stocking behavior; <em ljsid-1=\"\">Supermarket News</em> noted <a ljsid-3=\"\">a 10% annual increase in Center Store sales</a>, driven by this early push.":1,"#That’s a question many of us ask, and the coming holidays and end of year are full of articles looking to predict what’s next.":1,"#This aligns with <a ljsid-1=\"\">Syndigo’s own research</a> that highlighted how suppliers and retailers both recognize the growing importance of digital commerce, with 74% trying to recreate in-store shopping experiences online. A separate analysis of online shopper data showed as much as 400% increases in visitors engaging with Enhanced Content during 2020.":1,"#Here is our take on the growing list of “2021 predictions”:":1,"#3. eCommerce will continue to gain ground":1,"#As eCommerce continues to grow, the “last mile” connection will be an interesting one. Perhaps 2021 will be the year of the drone… or the delivery bot.":1,"#Back in March, as the global reality of the COVID-19 pandemic set in, consumers reacted perhaps predictably: Realizing they may be sequestered for long periods (or faced with employment realities that could reduce their income), they began to stock up. Paper products – toilet paper, paper towels, tissues, diapers – were in the headlines along with cleaners, sanitizers, and thermometers as well as games, electronics and other things to stay occupied. A supply chain built on ‘just in time’ replenishment was not prepared for a demand surge within a short period of time.":1,"#However, in anticipation of the coming winter months, supply chains (and retailers) have been preparing ahead of time by stocking up. This also has led to some re-evaluating of how supply chains can operate to be not just more efficient, but also how to adapt more quickly as well. Utilizing larger storage areas and sourcing items locally (rather than globally) where possible, are two examples. This works very well with non-perishable or shelf-stable items and so the retailers and their distributors that can handle larger quantities and buy in advance will be more ready.":1,"#What’s in store for the future?":1,"#With many shoppers required to stay home (or wanting to avoid crowded areas), eCommerce exploded in 2020. Amazon charted incredible growth, grocery retailers beefed up their online capabilities to support delivery or click & collect, and many third parties filled in to execute the “final mile”. US holiday sales are predicted to grow by more than 35% according to eMarketer, to offset reductions in store. All told, eCommerce may grow as much as 18% in 2020, on top of a 15% gain in 2019.":1,"#It is now the norm, rather than the exception, for brands and retailers to have an eCommerce presence. In the past, being on the web for branding and browsing might suffice; today without that “add to cart” button, brands and retailers both lose out.":1,"#2. Retail outlets will be more flexible":1,"#The pandemic has brought many issues to light in the US – supply chain challenges, business sustainability and agreement on appropriate levels of sequestering. One human issue in the US One human issue in the US is the differing capability of consumers to continue their ways of life in the current environment. Forrester’s <em ljsid-1=\"\">Predictions 2021: Consumer</em> sees consumers being divided between fear and desire – for those with means, there is pent up demand, but those who have been financially or physically impacted will be much more hesitant to spend.":1,"#In eight short (or perhaps long) months, we have seen significant change in the US and the world. Words and phrases like “unprecedented”, “updated” and “new normal” are now commonplace (we’ll avoid them here). What we do know, is to expect and plan for the unexpected, now more than ever. Retailers and brands have had to pivot quickly to continue their business processes.":1,"#1. Supply chains will be more ready":1,"#Would you like to learn more?":1,"#By including these images, it is easy for a chef/DSR to understand what they will receive in back of house, the inner packs, as well as label information, the loose item and final product shots. By enabling this level of detail, suppliers can help their own cause by delivering the full transparency needed for foodservice industry.":1,"#If you would like to learn more about how Syndigo’s content programs are specifically designed for Foodservice distributors and suppliers, visit our Foodservice page.":1,"#Data Quality Converts Browsers Into Buyers":1,"#Disparities between ecomm, space management, advertising, and other needs can lead to damaging consumer experiences":1,"#It automatically adapts to different display sizes and provides pre-determined imagery based on the screen size and layout. With personalized assets for device size, your content won’t go unnoticed or get distorted.":1,"#Having good data quality is challenging for many reasons:":1,"#Poor information, whether it’s out of date, incomplete, or just wrong, can cause negative impacts to ripple throughout a system. Without quality data at the beginning, it is extremely time consuming and costly to manage later in the business process.":1,"#With mobile devices continuing to grow as a primary browsing device, it’s no longer enough to have a static website design that only looks good on a computer screen. Not to mention: you must also consider tablets, laptops with secondary screens, and different smartphone models when coming up with a design.":1,"#Product Content requirements change quickly and often":1,"#Device Targeting gives you the ability to host multiple assets that convey the same message, tailored to the consumer’s browsing device. This complimentary feature is an adaptive design technique that works for any in-line content such as feature sets and image widgets.":1,"#Many struggle with inconsistent quality in their product data.":1,"#1. Collaboration":1,"#Syndigo GEO":1,"#In 2025, we’re adding our expertise: how product data, when well managed and disseminated, becomes a direct driver of growth and loyalty.":1,"#Each year, the show brings together over 415 exhibitors, over 13,000 visitors, 200 conferences, and 90 startups with one mission: to shape the retail of tomorrow.":1,"#Tech for Retail – The Event":1,"#Why meet us?":1,"#2. Meeting Customer Expectations – Accuracy is Non-Negotiable":1,"#<strong ljsid-0=\"\">Specifications:</strong> Don’t miss the details, dimensions, materials, and care instructions matter.":1,"#<strong ljsid-0=\"\">Visual Assets: </strong>High-quality images and videos provide a virtual touch-and-feel experience. Showcase your product from every angle and provide that in-store feeling.":1,"#<strong ljsid-0=\"\">Rich Descriptions:</strong> Elevate your product detail pages (PDPs) with engaging descriptions. Paint a vivid picture of what the consumer will find.":1,"#Actionable Steps":1,"#How can brands reduce this costly churn without sacrificing satisfaction? One answer lies in comprehensive product information. When consumers find accurate, detailed content – whether it’s sizing charts, ingredient lists, or usage instructions – they make informed decisions. Fewer surprises mean fewer returns.":1,"#Returns are a double-edged sword. While they are an integral part of e-commerce customer satisfaction, excessive returns hurt the bottom line.":1,"#<strong ljsid-0=\"\">Personalization: </strong>Tailor recommendations based on browsing history and preferences.":1,"#<strong ljsid-0=\"\">Interactive Elements: </strong>Quizzes, how-to guides, and FAQs keep shoppers engaged.":1,"#<strong ljsid-0=\"\">Storytelling: </strong>Go beyond features. Share product stories, use cases, and benefits.":1,"#Engage consumers at every step, make them feel confident about their choices.":1,"#Picture this: A shopper adds your item to their cart, hovers over the checkout button, and then, out of the blue, they just vanish. Abandoned carts plague e-commerce. Often, it’s due to lackluster product content.":1,"#4. Engaging and Informative Product Content – The Cart Abandonment Solution":1,"#<strong ljsid-0=\"\">Localized Adaptation: </strong>Tailor content to regional nuances without compromising core brand values.":1,"#<strong ljsid-0=\"\">Cross-Channel Alignment: </strong>Ensure your brand story remains intact across platforms.":1,"#1. Cutting Down Returns – The Power of Product Information":1,"#<strong ljsid-0=\"\">Brand Guidelines:</strong> Establish clear guidelines for tone, imagery, and messaging not just for your marketing and communications but for your product content as well.":1,"#Actionable Steps:":1,"#Whether a shopper encounters your brand on Amazon, Walmart or other marketplaces, consistency should be prioritized. A unified voice, visual style, and messaging create a seamless brand experience.":1,"#Consumers navigate a maze of e-commerce sites, each with its own flavor. But even across different online environments, it’s important for a brand to preserve a consistent identity.":1,"#3. Consistent Brand Representation – Across Sites and Beyond":1,"#<strong ljsid-0=\"\">Transparency: </strong>Be honest about product limitations to manage expectations proactively.":1,"#<strong ljsid-0=\"\">User-Generated Content:</strong> Leverage reviews and ratings; authentic feedback builds credibility.":1,"#<strong ljsid-0=\"\">Real-Time Updates:</strong> Regularly review and update product details, compare your PIM data to your product content across different sites constantly to avoid outdated content. Leverage innovations like <a ljsid-2=\"\">Syndigo’s Compare with Live</a> to leverage real-time visibility through various platforms to compare your PIM data to live data side-by-side.":1,"#Brands must deliver on promises. Accurate product information isn’t optional – it’s fundamental.":1,"#Imagine a shopper eagerly awaiting their order delivery, only to receive something that doesn’t match the online description. Disappointment sets in, trust wavers, and brand loyalty hangs in the balance.":1,"#Connecting with Consumers – The Blueprint for Loyalty":1,"#In the crowded e-commerce arena, brands engage in an unrelenting battle for consumer attention.":1,"#Supplier Checklist for managing content":1,"#As more companies begin to report their recent earnings, it reinforces what earlier data indicated: the pandemic-related closures and social separation policies did positively increase online shopping and purchasing behavior. Many retailers listed growth in eCommerce activities as helping their performance, even with the additional costs related to staffing and protection in response to COVID-19. Since many of these companies are also Syndigo clients, we have also seen a correlated increase in interest and activity in enhanced content which helps drives online sales.":1,"#Many of the country’s largest retailers showed strong online growth, with <a ljsid-1=\"\">Walmart detailing a 74% increase in eCommerce sales</a>, even as comparable store sales also grew by 10%.":1,"#Retail eCommerce Growth Continues | Syndigo":1,"#The results are in…":1,"#Check out our Neutrogena Client Success Story":1,"#Neutrogena recognizes the value of providing an engaging digital shopper experience to drive sales and loyalty, and needed to provide the content and tools to help customers find right products.":1,"#While some products are easy to compare online, some may take a bit of a closer look. It’s especially a challenge for fashion and beauty brands, where colors and styles may look different online.":1,"#In addition to creating an immersive product detail page with rich enhanced content, Neutrogena also worked with Syndigo to produce a custom interactive product selection tool to guide consumers with a series of questions in order to recommend the cosmetic product(s) that best met the needs of each individual shopper.":1,"#This is why choosing the right content syndication partner is so important. The fact that Syndigo works closely with retailers as clients also ensures the best coordination of content for eCommerce sites.":1,"#Our Content Experience Hub ensures your content will be accepted based on industry and recipient-required data formats.":1,"#Syndication is not a “one size fits all” solution. With more and more ways for consumers to research products and make purchases than ever before, it can be difficult for suppliers to stay up to date with all the various retailer and industry specific requirements.":1,"#It is an ongoing challenge to manage and stay updated on ever-evolving recipient requirements.":1,"#Check out <a ljsid-1=\"\">our guide</a> on how to take charge of your data quality with some quick wins.":1,"#They must manage the multiple different requirements for each recipient partner. At times, a recipient wants to receive or display a supplier’s product data in a different way. For example, some retailers won’t accept special characters within product descriptions.":1,"#3. Integration":1,"#4. Validation":1,"#5. Syndication":1,"#But the reality is far more complex. A brand is also built by what the customer experiences when buying and using their products—including, prominently, all the information, resources, and media developed to describe and promote them.":1,"#It’s easy to put the idea of brand into a narrow channel defined by more obvious channels: the company name, its values, colors and styles, logos, and so on.":1,"#One huge challenge for maintaining great product content that represents your brand is that sometimes you lose immediate control over it. Once you send content to a marketplace or retailer, it can feel like it’s ‘out of your hands.’":1,"#As new data from <a ljsid-1=\"\"><em ljsid-1-0=\"\">The State of Product Content 2023</em></a> show, there’s a major component of the brand that often goes overlooked—product content, the assets and information that describe and present your product online. Organizations aiming to maintain an appealing brand that stands out from the crowd and engages customers should pay careful attention to ensure this critical pillar is not overlooked.":1,"#A brand that prioritizes having lots of information and in-depth resources available for its products is considered more trustworthy, transparent, and customer-focused.":1,"#Conquer the Digital Shelf with The Ultimate Guide to Digital Shelf Analytics":1,"#Monitoring and measuring":1,"#Once you’ve developed all the appropriate content, you need to keep it organized and readily available for use across your organization. According to the research, 22% of consumers recently saw inconsistent imagery and depictions of products across different channels, and 26% encountered conflicting or contradictory product information.":1,"#What Can Be Done to Protect Your Brand?":1,"#Want to find out what kind of content customers want most? Download <a ljsid-1=\"\"><em ljsid-1-0=\"\">The State of Product Content 2023</em></a>":1,"#With content monitoring analytics, you can regain confidence that your product content is live on shelves in its most up to date, accurate form across your entire ecommerce ecosystem. This is the fastest, easiest way to look out for errors, identify inconsistencies, and ensure your content is representing your brand in the best light possible at all times.":1,"#Fundamental <a ljsid-1=\"\">Core Content and data</a> are a good start, but modern shoppers are increasingly expecting more sophisticated, engaging experiences. There’s a reason Enhanced Content, which includes features like side-by-side comparison charts, video clips, and interactive product tours, has been shown to increase conversion rates by an average of 39%.":1,"#The people working on a company’s product content might not always realize the true scope and influence of the work they do, whether it’s meticulously documenting ingredients for a nutrition label or writing descriptions for online PDPs. The impact of this critically important work extends far beyond its initial tactical purpose and has a lasting impact on how your brand performs in the marketplace.":1,"#PIM (Product Information Management) paired with DAM (Digital Asset Management) makes it easy to catalog and curate all your product content and keep it a clean, consistent ‘golden record’ for any need and ready for syndication to your retail partners.":1,"#The content your customers want":1,"#Management and delivery":1,"#The data indicate product content should be given as much consideration and priority as you put into preserving your brand identity and enforcing your messaging and style guide.":1,"#So Much More Than a Logo":1,"#The first part of the puzzle is to create comprehensive—and accurate—content.":1,"#Your brand is one of your company’s most important assets. It differentiates you from the competition, connects emotionally with customers, and defines your mission as an organization. That’s why it’s important to support it on all fronts— not just in the traditional channels associated with your brand.":1,"#According to the research, the availability and quality of product data has an immediate and substantial impact on how your customers think about your brand. The report indicates <strong ljsid-1=\"\">at least 62% of consumers will think less of your brand if your products are not represented completely and accurately online.</strong>":1,"#A comprehensive view of stock statuses across different seller sites so you can take actions for sites that are constantly being OOS.":1,"#Syndigo’s Content Health Report provides a general score of Schleich’s product content on retailers’ sites and works as a guide for them to optimize their content. Within the 4 months of using it, Schleich increased its Content Health Score by 10 points and resulted in a significant boost in sales.":1,"#If your brand competes in any categories that are hyper-active in summer, monitoring your inventory becomes absolutely crucial.":1,"#Digital Shelf Analytics can give you critical insights into how your products are performing online and what you could do to improve them and squeeze out a few more points of revenue, here are some critical metrics you need keep an eye on through the summer.":1,"#With the Syndigo Product Selector, Neutrogena created a virtual personal shopping assistant online, providing the most relevant product recommendation to the shopper. By educating shoppers, the brand helped to deliver higher purchase intent.":1,"#What deadlines should you be aware of to ensure your content isn’t pulled from the top recipients? What compliance standards or supplemental files are needed to create these experiences? What tools can you use to quickly deliver compliant and engaging experiences?":1,"#So here we are – anxious, concerned, and motivated to build inclusive content that is consumable by all, while creating the best online shopping experience possible.":1,"#Accessible content has evolved from an afterthought to being an integral step in the content creation process, that needs to adhere to certain legal requirements. Progressive countries push toward higher standards of compliance while brands and retailers work swiftly to keep up with the latest trends.":1,"#Measuring the <em ljsid-1=\"\">effectiveness</em> of product content to drive business outcomes was another sore spot. The study showed that 64% reported having difficulty measuring the effectiveness of their product content. Regionally, respondents in the EMEA again gave a lower ranking (54%) on this question than either North America (68%) or LatAm (69%), but all regions showed that the majority of executives struggle with measuring content effectiveness.":1,"#Measure to Manage":1,"#Of course, the ability to create and deliver compelling content is also an obstacle for businesses today. Sixty-three percent of respondents tagged this as a challenging activity. Regionally, North and Latin America respondents rated this as more difficult (65% and 70%, respectively) than the average, with EMEA at 52%. Still, it is clear that by creating product content across different platforms and data sources, it becomes especially difficult to foster a holistic brand experience for shoppers online.":1,"#As we noted <a ljsid-1=\"\">in an earlier post</a>, the customer experience goes beyond product content and into technology and recipient requirements. However, the internal processes that drive product content development are also a struggle for today’s marketers.":1,"#The past year’s accelerated growth in eCommerce only heightened the content gaps that many brands were facing online. Even as consumers are beginning to shop in person more and more, there is an increased expectation of finding products in store that match their online persona, and vice versa. Combined with continually changing retailer requirements and the need to justify budgets with hard data, the importance of an integrated content approach continues to grow. This represents an opportunity for forward-thinking brands, as they look to stake a claim online as well as in store.":1,"#The study showed that two out of every three executives are struggling with how to integrate all their data sources to deliver a more holistic picture of their content performance, which can have a big impact on understanding what works and what doesn’t. Regionally speaking, Latin America executives agreed most strongly with this sentiment (78%), leaving both LatAm and North America (67%) rating higher than the global average. The EMEA region was slightly less eager in their stated desire to integrate data, yet this was still the sentiment of a majority of those respondents (52%).":1,"#Surprisingly, only 34% of respondents highlighted defining KPIs as important to their business objectives. This could indicate that these respondents know what they want to measure, however without the tools to measure accurately, defining those KPIs is not as meaningful an exercise.":1,"#Perhaps the most telling of the disconnect between content and business performance is that a full 60% of executives struggle with justifying investments in improving their content to drive sales. Regionally, EMEA (40%) again trailed North America (63%) and Latin America (72%) significantly in this sentiment.":1,"#Optimizing product content – including complete, high quality images and enhanced rich media – must be a core capability for brands. To stay competitive, now is the time to evaluate your internal processes to create a powerful omnichannel experience for your shoppers. If you would like to learn more, <a ljsid-1=\"\">contact us</a> to get started.":1,"#There’s no need to belabor the point.":1,"#In the US and around the world, organizations no longer have the luxury of maintaining business as usual. Today, all businesses (essential or otherwise) must communicate their product benefits and their company values to a marketplace that’s more isolated and fragmented than ever.":1,"#We’ve all been made painfully aware of the “unprecedented” environment we are in, where all companies are there to “support” their consumer base in these “trying times”. And we all know that business must continue (or re-open soon).":1,"#In today’s world, the need for complete, accurate, and high-quality digital product information is an even-more-critical element of brand execution at retail. And with the continued consumer shift to eCommerce activity, this content must available and up to date in real time.":1,"#A collection of best practices for Optimized content images":1,"#<strong ljsid-0=\"\">Multidomain data management: </strong>A PIM and master data management (MDM) system that can integrate and manage data from different sources (e.g., different ERP systems).":1,"#So how can suppliers take their product presentation to the next level?":1,"#Today’s digital commerce demands more than just basic product data. Customers expect rich, engaging, and consistent content across all channels. Traditional standards like GDSN/GS1 can’t deliver the visual and emotional impact needed to stand out.":1,"#How Syndigo can support suppliers with content creation services":1,"#Real success story from <strong ljsid-1=\"\">Aviko</strong>":1,"#How Syndigo supports scalable, high-impact content delivery":1,"#How Transgourmet integrates it across web and app":1,"#What Enhanced Content is and why it matters":1,"#From high-tech electronics to retail grocery, brands and retailers know that the demand for quality detailed, consistent product information is exploding.":1,"#As demand for quality product information continues, brands and retailers need to keep it aligned and consistent. The GDSN® is the powerful, global network for accurate product data to drive business efficiency throughout the supply and demand chain.":1,"#Syndigo is the preferred channel to submit product data and assets to MCL:":1,"#Once you are integrated with the Syndigo portal, you will no longer need to fill in the MCL “WEB INFO – Vendor To Complete” tab in the New Item Form (NIF). Just create the products in the portal and MCL will receive the data directly.":1,"#MCL has collaborated with Syndigo to streamline content distribution for vendors. Accurate and detailed product information is essential for customer research and purchases, whether online or in-store. By featuring your content on our Product Detail Pages (PDPs), we aim to improve sales, enhance brand credibility, and support your brand’s success on our platforms.":1,"#The Syndigo interface takes the guesswork out of creating and updating products, making it clear exactly what information is needed in the right format to ensure your products succeed on mclgreen.com.":1,"#Make your products stand out at Mister Chemical Ltd.!":1,"#Include beyond-label enhanced product descriptions and branded rich media on Best Buy to build engagement and double-digit online sales lifts.":1,"#Generating incremental lift from online content":1,"#Important alerts to monitor for eCommerce success":1,"#Finally, you can access Syndigo’s approach in response to COVID-19, published back in March of this year. Syndigo’s management team chose an early-response methodology to protect our clients’ ability to manage their businesses during the outbreak, and as of this date are continuing at full capacity.":1,"#However, brands are not unfamiliar with all kinds of MAP violations even when the policy’s being enforced. According to a recent Harvard Business Review on manufacturers who use MAP policies found unauthorized retailers had violated the policies 50% of the time.":1,"#For brands to protect themselves from MAP violations, constantly monitoring resellers can significantly help them stay on top of all the reselling activity and enforce MAP policies when necessary. It is now time to learn more about how to tackle the issue more effectively.":1,"#Communicate actively with sellers":1,"#Erosion of brand value. Consistent advertising of product below intended MAP undermines perceived quality, diminishing the aspirational image cultivated by brands.":1,"#Let’s dive deep into the potential detrimental impact of MAP violations and how to stay on top of them.":1,"#Brands are empowered to not only oversee products on retailers’ platforms but also extend their reach across various DTC sites. By safeguarding pricing integrity and averting revenue loss across multiple sales channels, brands can proactively manage their market presence and reputation.":1,"#<strong ljsid-0=\"\">Misleading promotions</strong> misrepresent the true value of a product through deceptive tactics. Not only does this deceive customers, but it will also undermine the trust built around the brand.":1,"#MAP violations include various tactics adopted by third-party sellers that damage established pricing standards, from undercutting to unauthorized discounts, and deceptive promotions as well.":1,"#If MAP violations go unnoticed by brands, it can lead to cascading effects that impact the entire brand ecosystem.":1,"#In today’s marketplace, winning that shopper experience at the digital shelf requires a continuous feedback loop on eCommerce product performance, including shopper interactions with content, add-to-cart and conversion rates, and competitor activities.":1,"#When asked “Which of the following are most important to executing on your top business priorities,” the top three responses were improving the customer experience, driving growth, and growing their eCommerce presence. Decision-makers ranked these three elements higher than reducing costs and customer retention.":1},"version":33992}]