[{"_id":"project-settings","settings":{"translateMetaTags":true,"translateAriaLabels":true,"translateTitle":true,"showWidget":true,"isFeedbackEnabled":false,"fv":1,"customWidget":{"theme":"custom","font":"rgb(41,43,46)","header":"rgb(239,244,249)","background":"rgb(255,255,255)","position":"right","positionVertical":"top","border":"rgb(51,234,24)","borderRequired":false,"widgetCompact":true,"isWidgetPositionRelative":false},"widgetLanguages":[{"code":"fr","name":"Français"},{"code":"de","name":"German"},{"code":"en","name":"English"}],"activeLanguages":{"fr":"Français","de":"Deutsch","pl":"Polski","en":"English"},"enabledLanguages":["de","en","fr","pl"],"debugInfo":false,"displayBranding":false,"displayBrandingName":false,"localizeImages":false,"localizeUrls":false,"localizeImagesLimit":false,"localizeUrlsLimit":false,"localizeAudio":false,"localizeAudioLimit":false,"localizeDates":false,"disabledPages":["/blog/syndigo\\-1worldsync\\-modern\\-commerce(/?|$)","/what\\-is\\-pim(/?|$)","/what\\-is\\-product\\-experience\\-management(/?|$)","/dicks\\-sporting\\-goods\\-sponsored\\-program(/?|$)","/glossary(/?|$)","/marketing\\-request(/?|$)","/sun/training(/?|$)","/sun/documentation(/?|$)","/sun/community(/?|$)","/sun(/?|$)","/legal(/?|$)","/legal/terms\\-of\\-use(/?|$)","/legal/privacy\\-policy(/?|$)","/legal/cookie\\-notice(/?|$)","/security\\-and\\-reliability(/?|$)","/security\\-and\\-reliability(/?|$)","/syndigo\\-mdm\\-pim\\-privacy\\-notice(/?|$)","/syndigo\\-mdm\\-pim\\-privacy\\-notice(/?|$)","/dell(/?|$)","/pacific\\-coast\\-lighting(/?|$)","/pacific\\-coast\\-lighting(/?|$)","/events/partner\\-kickoff\\-americas(/?|$)","/events/partner\\-kickoff\\-europe(/?|$)","/blog/mdm\\-dynamic\\-data\\-governance(/?|$)","/success\\-stories/dude\\-wipes(/?|$)","^/kroger\\-sponsored\\-program/$(/?|$)","/1worldsync/syndigo\\-1worldsync\\-integration\\-faq(/?|$)"],"regexPhrases":[],"allowComplexCssSelectors":false,"blockedClasses":false,"blockedIds":false,"phraseDetection":true,"customDomainSettings":[],"seoSetting":[{"language":"fr","url":"syndigo.com/fr/"},{"language":"de","url":"syndigo.com/de/"},{"language":"pl","url":"syndigo.com/pl/"},{"language":"en","url":"syndigo.com/"}],"translateSource":true,"overage":false,"detectPhraseFromAllLanguage":false,"googleAnalytics":true,"mixpanel":false,"heap":false,"disableDateLocalization":false,"ignoreCurrencyInTranslation":false,"blockedComplexSelectors":[]},"version":35068},{"_id":"en","source":"en","pluralFn":"return n != 1 ? 1 : 0;","pluralForm":2,"dictionary":{},"version":35068},{"_id":"outdated","outdated":{"#The Product Experience Readiness Kit includes a checklist, a template for your planning, and an overview of the various maturity levels. Simply click on the corresponding button to receive your copy of the <strong ljsid-1=\"\">“PXM Readiness Kit”</strong>.<a ljsid-3=\"\"></a><a ljsid-4=\"\"></a><a ljsid-5=\"\"></a><a ljsid-6=\"\"></a>":1,"#der Product Experience Cloud":1,"#A <a ljsid-1=\"\">GS1 Firmenpräfix</a> allows businesses to get multiple barcodes at a single time, as well as identify locations, mixed cases, create coupons, and create higher levels of packaging like a case or pallet.":1,"#Choose a <a ljsid-1=\"\">GS1 US GTIN</a> or a <a ljsid-3=\"\">GS1 Firmenpräfix</a> based on your product line growth.":1,"#Levallois-Perret":1,"#Request a recording of the webinar.":1,"#This eBook explores how to build resilience and agility into your product content strategy. Learn why a unified data foundation, dynamic content capabilities, and AI readiness are no longer optional; they’re essential for staying visible, relevant, and trusted.":1,"#Commerce is evolving faster than ever. From the rise of AI-driven shopping to economic volatility, brands and retailers face constant disruption, and the digital shelf waits for no one.":1,"#Preparing for AI-driven discovery and agentic commerce":1,"#Strategies for dynamic content and real-time syndication":1,"#How to build a single source of truth for product data":1,"#Why volatility is the new constant and what it means for commerce":1,"#<strong ljsid-0=\"\">Download the guide</strong> and discover insights on:":1,"#Because the era of simple PIM is over — welcome to AI-driven, end-to-end Product Experience Management with Syndigo.":1,"#Book a meeting / demo with one of our experts…":1,"#Boost conversion with authentic user reviews":1,"#Create richer, trusted product content":1,"#Visit our booth to experience live demos of our most innovative solutions and engage with our experts on how Syndigo can help you:":1,"#The era of simple PIM is over. Product Experience Management (PXM) now integrates User Generated Content (UGC) as a central element of the shopping experience. With the acquisition of 1WorldSync, Syndigo combines the power of PIM and PowerReviews to enable brands and retailers to create rich, reliable, and engaging product experiences. Discover how leaders such as L’Oréal, Skechers, and Samsung are using PIM + UGC to build trust, boost conversion, and increase average order value.":1,"#PXM & UGC: Transforming product data and customer reviews into e-commerce growth":1,"#JOIN THE CONFERENCE":1,"#Join the Syndigo France team and discover how AI-powered Product Experience Management (PXM) is reshaping the future retail. Our PX Cloud platform uniquely unites PIM, MDM, Syndication, and UGC (PowerReviews) to deliver end-to-end product data excellence – from creation to syndication, from brand to shelf.":1,"#Reinvent Product Experiences with AI at Tech for Retail 2025":1,"#Direct access to the expertise that already powers leaders like L’Oréal, Skechers, and Samsung.":1,"#Actionable insights to accelerate your omnichannel growth.":1,"#A clear vision of how AI and connected data are transforming digital commerce.":1,"#What you will take away:":1,"#Our 30-minute conference: PXM & UGC: Transforming product data and customer reviews into e-commerce growth (time and room to be confirmed)":1,"#Immersive live demos of our PX Cloud platform – uniting PIM, MDM; Syndication, and UGC (PowerReviews)":1,"#At Tech for Retail 2025, the Syndigo booth will be an innovation hub, where AI, data mastery, and customer voice converge to redefine how brands and retailers manage, enrich, and syndicate product content.":1,"#Because we don’t just follow retail trends: we shape the future of product experience.":1,"#Visit us at Booth No: B129":1,"#Partly incorrect VAT and GLN data":1,"#“Our members are under pressure because their customers demand precise, high-quality data. In the past, this wasn’t an issue – but today, it’s a real challenge.”":1,"#For TIFA, this meant that product data quality moved from being a secondary task to becoming a strategic priority.":1,"#In recent years, market expectations have shifted. Customers – from restaurants to hospitals – increasingly demand accurate, comprehensive, and up-to-date product information. Simple claims like “gluten-free” are no longer enough; detailed allergen and ingredient data are now required. At the same time, wholesalers are facing rising costs and more complex procurement processes.":1,"#Changing Market Demands Require New Solutions":1,"#TIFA’s experience shows that even a traditional network with a lean central team can achieve significant progress when the right digitalization steps are taken. By choosing Syndigo as its data syndication partner, TIFA has built a foundation to better support its members, streamline processes, and manage product data as a strategic asset.":1,"#Conclusion: The Central Organization as a Driver of Innovation":1,"#“Our goal is to connect all suppliers via Syndigo. This is the only way we can guarantee our members complete, up-to-date data at all times – and help them stay competitive.”":1,"#TIFA’s members distribute everything from frozen meats to industrial baking sheets – serving restaurants, hotels, and healthcare providers.":1,"#TIFA’s objective is to connect all suppliers via Syndigo in the future, enabling full digitalization of its product data processes. The aim is to provide members with seamless, automated access to complete and up-to-date product information – at all times and without manual intervention.":1,"#Looking Ahead: Full Automation as the Goal":1,"#TIFA suppliers directly connected via Syndigo":1,"#products managed, approximately <strong ljsid-1=\"\">150,000</strong> of which are sourced directly from Syndigo feeds":1,"#TIFA suppliers managed in total":1,"#“We’ve significantly improved our data quality and work much more digitally and efficiently now. Automation especially saves our team a great deal of time.”":1,"#<strong ljsid-1=\"\">Professional support</strong> – beyond technical benefits, TIFA values the reliable support provided by Syndigo.":1,"#<strong ljsid-1=\"\">Simple onboarding</strong>– Syndigo’s platform is intuitive and easy to use, requiring little training.":1,"#For over five decades, TIFA eG has been the invisible engine behind regional wholesalers in Germany and Austria. While the central team doesn’t sell the product themselves, they empower members to thrive by negotiating supplier contracts, managing centralized data, and supporting digital workflows.":1,"#<strong ljsid-1=\"\">Reduced manual work</strong> – the proportion of manually maintained products continues to decline.":1,"#<strong ljsid-1=\"\">Growing digital adoption</strong> – 240 out of 513 suppliers are already connected via Syndigo, covering a substantial share of TIFA’s product range.":1,"#<strong ljsid-1=\"\">Faster processes</strong> – products are now available online within two days.":1,"#<strong ljsid-1=\"\">20–30% higher data quality</strong> thanks to standardized GS1-compliant data – errors in VAT and GLN information are automatically corrected.":1,"#Working with Syndigo has enabled TIFA to make significant improvements:":1,"#Impact That Speaks for Itself":1,"#It’s important to note that TIFA continues to operate its own PIM system. Syndigo focused solely on syndication – leaving TIFA’s internal systems intact.":1,"#“We had the first successful data transfers via Syndigo within two weeks. The transition was surprisingly straightforward.”":1,"#Seamless integration into TIFA’s existing PIM system.":1,"#GS1-compliant, validated data.":1,"#Tradition as a Foundation, Digitalization as the Future":1,"#Fast deployment alongside a new marketplace launch in just two weeks.":1,"#In 2021, TIFA decided to implement Syndigo Syndication. The goal: to establish a future-proof, digital infrastructure for product data, with clear quality standards, automated processes, and reliable support.":1,"#Choosing Syndigo: A Recommended Fresh Start":1,"#Product data management has become a bottleneck.":1,"#Slow processes and limited support":1,"#Minimal quality assurance for incoming data":1,"#High manual correction workload":1,"#The existing system could no longer meet these requirements:":1,"#Head of Data Management, TIFA eG":1,"#What was once considered a back-office task has now become a true competitive advantage, with Syndigo’s Syndication solution.":1,"#CASE STUDIES":1,"#<em ljsid-0=\"\">Request a demo to</em> En savoir plus":1,"#Syndigo GEO":1,"#Date / Time: Day 2, 26 June from 11:30 – 12:30":1,"#Room: MC Room 8":1,"#300k":1,"#In 2025, we’re adding our expertise: how product data, when well managed and disseminated, becomes a direct driver of growth and loyalty.":1,"#Each year, the show brings together over 415 exhibitors, over 13,000 visitors, 200 conferences, and 90 startups with one mission: to shape the retail of tomorrow.":1,"#Tech for Retail – The Event":1,"#Why meet us?":1,"#Best practices for smooth and automated data management":1,"#How to efficiently clean up incorrect or incomplete manufacturer data":1,"#Why structured data onboarding is crucial for your success":1,"#Eleva tu Anaquel Digital: Desbloquea el Poder de la Analítica de Syndigo":1,"#Register Today and Get a Discounted Price":1,"#SQLI Office – Espace Événementiel Maslo, 10 rue Thierry Le Luron,":1,"#Stay ahead in retail with efficient supplier integration, marketplace optimization, and compliance. In this pre-recorded session, experts from Advellence & Syndigo share strategies to streamline operations and cut costs.":1,"#Syndigo OpenAI Connect":1,"#Syndigo Product Experience Cloud":1,"#A whole wealth of content is possible for retailer PDPs that are powered by Syndigo. The selling data translates to captivating experiences for consumers, with plenty of options available: optimized images, mobile hero images, consistent package shots, custom-derived attributes, and much more.":1,"#Another telling finding from our Forrester Consulting study was that 54% of respondents felt that improving product content quality was key to eCommerce success. The Syndigo approach with this data dramatically improves the quality and efficiency of the product experiences, getting selling data on the PDPs quicker and elevating those PDPs from simple to engaging. Even better, they meet consumer expectations on a better scale. From images and videos that provide extensive data, to Syndigo-created content that’s accurate and consistent across products, to details about shelf life, storage temperatures, and hazardous material, these PDPs are more likely to ensure the shopper is fully informed and happy with their purchase.":1,"#Are you ready to take your eCommerce to the next level?":1,"#What kinds of product experiences are created?":1,"#Our Forrester Consulting study found that 63% of product content management decision-makers struggle with creating compelling, rich product content. Standard product information may communicate the primary message of a brand, but that’s simply not enough these days. Online shopping activity is only increasing, and retailers know just as well as brands that Product Detail Pages (PDPs) have to stand out from the competition in order to sell. That’s why Syndigo applies selling data to make sure those pages have elevated content experiences that educate and persuade the consumer.":1,"#Data that sells products":1,"#By managing this selling data, retailers get complete and accurate product content on their websites—and in store, for that matter, which also improves shelf merchandising. Moreover, wellness claims can be incorporated for food/health-based items, Enhanced Content features like image carousels and 360-spins can provide interactive elements, and internal teams are better aligned on real-time changes (reducing manual edits and spreadsheet work).":1,"#Wild Planet Foods":1,"#can improve add-to-cart rates an additional 46.5%.":1,"#rich media and interactive experiences enabled by Enhanced Content":1,"#Retailers face many challenges in improving the quality of their product data and assets. There’s the logistics of storing and managing large volumes of data, technical challenges in combining and connecting disparate systems across the organization, and organizational questions about who owns and manages product data. However, these are largely all internal questions that can be remedied with thoughtful implementation Product Information Management tools and policies.":1,"#Precise weights and measures also have a big impact on efficiency for logistical matters like shipping costs, warehouse storage capacity, and in-store shelf planning.":1,"#Broadly, vendor scorecarding is the grading and evaluation of vendors for compliance to certain rules and preferences of the customer/client.":1,"#For instance, you might want multiple angles of images of a product to feature it in a catalogue or weekly circular.":1,"#And comprehensive product descriptions and details increases customer satisfaction with purchases and reduces return rates that eat away at margins. According to GlobalWebIndex, detailed and accurate product descriptions lead to a 42% dip in returns!":1,"#For retailers and marketplaces, there’s an out-of-the-box solution to monitor and rate product content at any scale across your eCommerce site: VendorSCOR.":1,"#Just by having complex product content on your PDPs (Product Detail Pages), you can increase conversions by 6-36% compared to basic, barebones product content. The":1,"#Perhaps you want to prioritize having lots of videos and product images from all angles to distinguish your shopping experience from competitors, or find through A/B testing that marketing copy in a certain format causes more engagement from your audience. Or maybe you want to distinguish a must-have format for your page titles and product names from a nice-to-have feature list at the bottom of the page.":1,"#VendorSCOR is easily customizable to rate PDPs to your exact preferences and specifications.":1,"#Think of it like grading their homework.":1,"#VendorSCOR’s in-depth analytics suite comes with customizable dashboards that offer powerful insights both into vendor performance as well as consumer behavior. Retailers can find out which vendors and categories have the most problems, identify underperforming PDPs, and find out which combinations of content drive the most conversions.":1,"#Take the guesswork out of optimizing PDPs for your vendors by automatically giving them feedback on their content and identifying places that need improvement, with specific guidance on what products need attention and what actions are needed for compliance. VendorSCOR sends regular updates so vendors can watch their progress over time and be notified when your requirements change.":1,"#Supreme Visibility into Content Integrity":1,"#Your Site, Your Rules":1,"#Whatever your unique need, you can calibrate and weight your grading scale to enforce precisely the content experience you desire across different sites, categories and even specific vendors.":1,"#This smart, customizable analytics tool empowers you to carefully evaluate every PDP (Product Detail Page) for errors, gaps, and opportunities—invaluable information which can be translated into prescriptive guidance for vendors and ultimately more conversions.":1,"#Vendors that have all their weights and dimensions in your preferred format, supply high-quality product images, offer product descriptions in your prescribed wordcount and round out their PDPs with Enhanced Content might earn an A+! Those that have incomplete or incorrect work are scored on a sliding scale depending on how far from compliance they are…and might need to have a discussion about their performance if it’s too low.":1,"#Due to the scale of most retailers’ vendor networks, this work has to be automated in order to quickly and repeatedly evaluate the quality of product content coming in.":1,"#Prescriptive Guidance":1,"#Professional Services":1,"#Managing Director, Advellence":1,"#Head of Marketplaces, GALERIA":1,"#Retailers: Hopefully you’ve read the last two installments of this series, all about how to win in retail with the Syndigo platform. If not, we suggest taking a few moments to look back <a ljsid-1=\"\">here</a> and <a ljsid-3=\"\">here</a> so you can review the benefits of fulfilled vendor onboarding data, as well as streamlined operational data. The final piece we’re covering in this part of the series is selling data.":1,"#June 24, 2024":1,"#Product data is critical for retail performance, influencing sales, logistics, operations, marketing and more. The more complete and comprehensive it is, the better positioned your organization is to get ahead.":1,"#Here’s what one big box retailer found when it analyzed performance of different kinds of content on its site:":1,"#Impact Beyond the PDP":1,"#Accurate, comprehensive product data has value to retailers beyond their eCommerce store.":1,"#Read More: How Retailers Can Drastically Reduce the Rate of Return":1,"#Getting the right product content you need is also essential to distinguishing your customer experience and crafting an eCommerce store that stands out from the competition.":1,"#Unlock the power of Syndigo PIM and product content syndication to streamline operations, maximize visibility, and increase sales.":1,"#The bigger problem we see retailers face is an external one. They’re almost entirely dependent on input and buy-in from third parties—their vendors, manufacturers, suppliers and distributors—to deliver complete, quality content and information and keep it updated.":1,"#The #1 Obstacle to Impeccable Product Content":1,"#What is Vendor Scorecarding?":1,"#It’s clear that product content health is essential to engage customers and keep retail operations flowing. But for retailers, getting all the information and data you need—and keeping it fresh and up-to-date—is an enormous challenge.":1,"#Download PDF":1,"#Success in Retail: Mastering Onboarding, Marketplaces and Compliance":1,"#In the case of retail product content, it means scoring your suppliers against what you expect from them in terms of product data, information, and assets for your retail goals.":1,"#The first step to identifying content improvement opportunities is completing an audit of existing PDPs. By scouring the current status of all these product pages, Syndigo can spot areas of incompleteness or poor quality. For the retailer, this means simplified content monitoring through the delivery of reports that explain such content gaps. Ultimately, these get translated into customized Vendor Scorecards that communicate a retailer’s unique requirements to the brands, as well as specific ways to better the page’s content. Bottom line: This is the entry to aligning on overall content integrity.":1,"#To help retailers with this enormous undertaking, Syndigo created VendorSCOR, a retailer-specific solution that enables effective monitoring and measuring of content health across an entire website.":1,"#A significant part of maintaining that success is ensuring the content on your website is healthy. Of course, content health translates to a number of things: completeness being one of them. But how can a retailer realistically keep track of which of the tens of thousands of product detail pages are incomplete or simply need quality improvements?":1,"#Here are the four key actions that VendorSCOR delivers:":1,"#2) Measuring":1,"#Between vendor onboarding, operations, and selling (all covered in our blueprint for how to win in retail), retailers are kept quite busy. And the more successful they get, the heavier those responsibilities become.":1,"#1) Monitoring":1,"#RETAIL BLUEPRINT":1,"#Your Global Location Number (GLN)":1,"#Data pool provider name":1,"#After the monitoring comes the assessment. To offer actionable insights to brands, retailers need to have the data on what’s converting/engaging shoppers on a PDP and what’s not. Without that information, who’s to say what’s incomplete or ineffective?":1,"#From adding more product details to providing clearer visuals, content completeness accelerates when retailers are able to give these valuable insights to their vendor communities. Delivering a customized set of prescriptive content integrity scores that empower vendors to fill gaps and address errors against a retailer’s unique standards is pivotal in eCommerce success.":1,"#The combination of monitoring and measuring brings tools for prioritization. It’s at this point in the VendorSCOR journey that suppliers know what to focus on in order to publish higher-quality content.":1,"#For retailers, it’s also largely about understanding what’s working on their website. When they can easily assess vendor progress on a recurring basis, they get a better view into how their shopper experiences stack up against others. Engaging and equipping brands with the powerful knowledge to make meaningful improvements helps this end goal as well.":1,"#With VendorSCOR, suppliers seamlessly join you in the race to win in retail.":1,"#Finally, this culminates in engaging the brand network—something that helps retailers stand apart from their competition. The results of boosting content integrity are really shared goals between retailers and their brands. Both care about PDP engagement, strong sales, and loyal, returning consumers.":1,"#Suppliers should care about these proof points just as much as retailers do because it plays into their brand content integrity. When a supplier receives a Vendor Scorecard with these analyses, they have the data they need to start optimizing their product pages. Especially with today’s fast-paced eCommerce world, there’s no time to waste when sales are at stake (a reality both brands and retailers have to face).":1,"#3) Prioritizing":1,"#Start evaluating—and improving—content health at scale. Your supplier community will have clear information on what’s lacking on their PDPs and what’s needed to make improvements. Take comfort as a retailer that no extra IT lift will be required on your part and your speed to value will drastically increase by putting this solution to use.":1,"#4) Engaging":1,"#Ready to get ahead of the pack on product syndication and earn a competitive edge? Syndigo’s unmatched two-sided network makes it easy to publish any kind of content to the world’s greatest retailers.":1,"#The ability to adapt to specific, unique circumstances and requirements means the difference in reaching customers wherever they’re at, and falling short of expectations. It empowers you to sell and win in online eCommerce, in physical stores, on digital marketplace, and even in the fast-growing metaverse.":1,"#Become a Syndication Leader":1,"#Syndigo Sr VP of Retail Client Development, Trevor Martin, explains the evolution here:":1,"#<strong ljsid-0=\"\">Act at the speed of real time</strong> (Speed to Market, Speed to Value, Speed to Impact, Speed to GROWTH)":1,"#With the right tools, and the right strategy, it’s possible to shift from being a follower to a leader in eCommerce. Instead of responding to competitors and scrambling to keep up with customers, <em ljsid-1=\"\">you</em> can be the one dictating trends and setting the speed. It all comes down to delivering exceptional customer experiences faster.":1,"#Serve <strong ljsid-1=\"\">both sides of the industry</strong> (Data governance and content tracking, Pre-built integrations, understanding requirements and taxonomy)":1,"#Learn more about those pillars, and how to build them, in this clip:":1,"#Getting Ahead of Customer Expectations":1,"#<strong ljsid-0=\"\">Change the flow of data from a one-way stream to an endless feedback loop</strong> (Across all platforms, entities, outlets)":1,"#Discover the History of Syndication (And Its Future)":1,"#Just as you wouldn’t grab a scalpel to do a cleaver’s job, or a sledgehammer to tap in a nail, it’s increasingly important to have the right syndication solution for each need—every product, marketplace, retailer, customer and device.":1,"#“The old way just isn’t good enough,” explained Trevor Martin. “We know that syndication is not just about sending content over the wall. We know that making sure your content is actually usable for its intended purpose. It means you need to account for the three essential things: the type of content accepted, the type of integration available, and then also the recipient’s own data processes.“":1,"#The Right Tool for Each Job":1,"#<strong ljsid-0=\"\">Distribute, store and manage all content</strong> (not just product assets)":1,"#<strong ljsid-0=\"\">Break down internal silos</strong> (governance, golden record, “single source of truth”)":1,"#<strong ljsid-0=\"\">Win all shelves</strong> (not just digital)":1,"#Laura explained three core pillars of delivering those experiences in real time:":1,"#There’s <a ljsid-1=\"\">no one-size-fits-all approach</a>, and that’s why leading in product content syndication means fit-for-purpose solutions.":1,"#Some of the trends highlighted in this evolution included the ability to:":1,"#Deliver Data and Content Your Way":1,"#“When it comes to the leadership perspective, this is so essential,” said Laura Creekmore, VP of Data Operations. “It was good enough a few years ago to be able to publish data through an API. It was good enough to be able to upload a spreadsheet. When we look at the customer landscape today at the retail marketplace that we’re all a part of, it’s not good enough anymore. It has to be good quality data. It has to be accurate. The customers are judging every one of us on that every day.”":1,"#Overcoming Master Data Management Challenges":1,"#Discover strategies to avoid common Master Data Management challenges and ensure accurate data across your organization.":1,"#<strong ljsid-0=\"\">Language: </strong>German":1,"#How GDSN Works":1,"#GDSN Setup with Syndigo":1,"#View Playlist":1,"#Identifier attributes and implementation":1,"#Founded in 1984, Summit Partners is a global alternative investment firm that is currently managing more than $23 billion in capital dedicated to growth equity, fixed income and public equity opportunities. Summit invests across growth sectors of the economy and has invested in more than 500 companies in technology, healthcare and other growth industries. These companies have completed more than 160 public equity offerings, and more than 200 have been acquired through strategic mergers and sales. Summit has partnered with more than two dozen companies across the e-commerce and consumer landscape, including Brooklinen, Klaviyo, Philz Coffee, Quay Eyewear, Reverb.com, Sezane, TinyPrints, VeriShip, MercuryGate, and vente-privee.com. Summit maintains offices in North America and Europe and invests in companies around the world. For more information, please see <a ljsid-1=\"\">www.summitpartners.com</a> or follow on <a ljsid-3=\"\">LinkedIn</a>.":1,"#With all the products being launched every year – more than 30,000 annually, according to Nielsen – it is hard to keep track of all the brand names, line extensions, item descriptions, label information and the other content that goes with it. Supplier brands and retail outlets need to identify, measure and track these items with a unique code identifier. For consumer goods, this is the Global Trade Item Number (GTIN). In North America, the U.P.C. bar code represents the GTIN.":1,"#If you don’t have a company prefix, you can apply for one through GS1, the coding standards body (for more information on GS1 or how to apply, please visit <a ljsid-1=\"\">https://syndigo.com/gs1-cip/</a>). This number is the manufacturer ID portion on GTINs and barcodes. In addition to the company prefix, you will need to create a unique product number for each item you want to sell. Since this number can’t be used for multiple products, or transferred from one product to another, it’s important to plan ahead with your numbering.":1,"#Content management and syndication is the core to your connection with shoppers, and ultimately sales. By creating, sending and receiving accurate product information in proper formats, the entire ecosystem operates more efficiently. As you consider the content syndication partner you want to work with, be sure to ask these questions:":1,"#Syndigo Integration Studio":1,"#At Syndigo, our retailers are also our clients, which means they are invested in you having the specific content requirements needed for their systems. You can feel confident that your content has been validated to be in the precise formats they require.":1,"#Some suppliers tout a large retailer network, but in reality they are simply distributing your content to retailers for free. This provides very little incentive to ensure retailer needs are met and your content is in the format required.":1,"#By understanding your content health within the platform, you can update your item details before being released to your retailer partners, ensuring better listing compliance. Syndigo CXH provides a quality score for each item and your data overall, so you are providing the most accurate and complete content to retailers.":1,"#8. “How many in your retailer recipient network are also clients?”":1,"#10. “Can other areas of my organization use this content?”":1,"#9. “How does your system provide feedback and quality scoring of my content?”":1,"#Walmart developed its <a ljsid-1=\"\">Connected Content Partners</a> to help simplify the requirements for providing product information to them. Of the 11 suppliers named to the program, Syndigo is approved by Walmart across multiple Partner categories.":1,"#Get your copy of the Marketing Performance Wheel now!":1,"#You don’t have to take our word for it: customers, analysts and experts consistently rate us at the top. Find out how we stand in this report of The Group of Analysts’ Market Performance Wheel and discover how a smarter approach to product data can accelerate your business.":1,"#Syndigo’s award-winning and expert-rated PIM capabilities, combined with unmatched solutions for syndication, analytics, Enhanced Content, and more create an unmatched engine for growth.":1,"#Login and take a tour of CXH’s product index.":1,"#A strong PIM (Product Information Management) solution makes your organization more efficient, nimble and scalable. But not all PIMs are created equal; how do you choose the right one for your needs?":1,"#With the help of Syndigo, Unilever NA has enhanced their product experience management while increasing the scalability of their operations.":1,"#The three key information points required include details about the product itself, the financial operator (who puts it on the European market and is responsible for the DPP), and the facility (where it’s produced).":1,"#Right now, the DPP is under development, but there are some frameworks and directives that have been addressed so far. These include the following.":1,"#This knowledge is fundamental to DPP and ESG initiatives, but it’s about more than being compliant. If all you do is focus on compliance, you may miss a huge opportunity to go beyond to deliver exceptional experiences to customers who aren’t asking you to do that. But you’ve got an opportunity to get ahead of their ask.":1,"#Working closely with your information supply chain outside of your organization is essential for any kind of ESG initiative that you undertake. This is where PIM, MDM, and syndication tools play a key role because they support and facilitate the collaboration frameworks that allow you to exchange not only the data itself, but also all of the complexities that sit around brands, retailers, suppliers, and manufacturers that can be very, very significant.":1,"#Data information for products/components will be machine-readable (e.g., open APIs) and not in documents or on web pages.":1,"#It will be based on open standards that may include existing ISO (International Organization for Standardization) or IEC (International Electronics Commission) standards.":1,"#Effectively managing the data DPP requires means being able to identify the connections between the different types of data to provide more insights and visibility into their interactions so you can understand your products coming from different suppliers, from different manufacturing facilities, using different production equipment with different labor rules in different countries, and more.":1,"#Though this information is open, there will be some degree of limited access so competitors and other parties to protect sensitive information.":1,"#Many brands and retailers have PIM, MDM, syndication, and other contributing technology platforms in place, but identifying how to leverage these is important. It’s not about one single solution or platform. It’s about a solution that can be molded into the very fabric of your IT landscape by selecting the right technology and architectural approaches to do that.":1,"#There will be decentralized data storage.":1,"#Login and take a tour of CXH’s Product Details Page.":1,"#CXH’s Product Details Page":1,"#Learn How to Harness Data Like The J.M. Smucker Co. Get the guide: What is Master Data Management?":1,"#A more user-friendly, intuitive interface empowers more stakeholders across brands and functions to tap directly into the enterprise’s data instead of relying on internal gatekeepers.":1,"#“One thing that has been especially encouraging to us is that we are seeing increased usage of the platform from our internal users. This validates that the solution is user-friendly, that we have offered appropriate training and, most importantly, that the data is being leveraged regularly,” said Goebel.":1,"#“We’re getting more and more requests from different areas of the business that aren’t using our system today,” says Ross Blakely, System Owner of PIM and MDM at Smucker. “They’re starting to reach out and ask about how they can leverage our system, which is exciting. With our enhanced approach and processes there is real momentum internally and it is creating not only stronger adoption but expansion of what we can do.”":1,"#Master Data is the core data that runs through an enterprise’s digital ecosystem, the foundation that enables enterprises to build analytical capabilities and manage their business. MDM technology and systems enable organizations to regulate, store and use this data.":1,"#Empowering Data Masters Throughout the Organization":1,"#The power and flexibility of Syndigo’s MDM have greatly accelerated the rate at which Smucker can process and analyze data and answer queries.":1,"#View Resources":1,"#View Product Details":1,"#This is very much about a multi-domain journey. In particular, the ability to support data that touches products, suppliers, locations, assets, employees, facilities, transportation, and much, much more.":1,"#Bringing New Products to Market with the J.M. Smucker Co.":1,"#Unjamming Data Flow Bottlenecks with MDM":1,"#Cut time invested in bringing new products to market":1,"#In order to keep everything in such a vast enterprise running smoothly, the company relies on data—and a lot of it—to monitor progress, make decisions, coordinate its operations, and much more.":1,"#With a focus on quality ingredients and innovation, Smucker products can be found in nearly 80% of U.S. homes. The company has a portfolio of brands consumers trust for themselves and their families each day across the coffee, consumer foods, dog snacks and cat food categories. With the power of brands like Jif, Smucker’s, Smucker’s Uncrustables, Folgers, Dunkin’, Café Bustelo, Milk-Bone and Meow Mix, Smucker delivered $8.5 billion in net sales in its fiscal year 2023.":1,"#The J.M. Smucker Co. is an innovative CPG leader that is harnessing data in new and powerful ways to become more efficient and effective. In partnering with Syndigo, Smucker has accomplished several notable achievements:":1,"#Driven widespread internal adoption of data insight tools":1,"#Reduced data processing times by as much as <strong ljsid-1=\"\">86%</strong>":1,"#Smucker manages a broad portfolio of brands with complex supply chains, supports retail partners across channels and delivers on consumer needs by offering choice and options across the value spectrum.":1,"#Enabled systematic support of the enterprise data governance model":1,"#Global Professional Services":1,"#Discover how the J.M. Smucker Co. is using data to reduce time invested in new product launches and deliver quality ingredients to 80% of U.S. homes.":1,"#But working with data at this volume and variety is no easy task. In order to keep up, Smucker relies on Syndigo’s <a ljsid-1=\"\">Master Data Management (MDM) capabilities</a> to collect, integrate, distribute, and transform data across domains into meaningful insights.":1,"#Even a very powerful tool is only valuable if it is used. One key shift since using Syndigo’s PIM and MDM solutions is the rate of internal adoption that has been seen throughout the Smucker organization.":1,"#“Syndigo solved our business needs by enabling us to have increased business ownership over our changes which significantly decreased the time associated with implementing changes,” Goebel said. “That all comes back into our hands, which makes things so much faster. And that’s what we were looking for in a solution.”":1,"#“<strong ljsid-1=\"\"><em ljsid-1-0=\"\">We do comparisons before and after our major releases with the users,” shared Tracy Goebel, Product Manager for MDM and PIM at Smucker. </em></strong>“And one great win is we found that an activity before our system took 38 hours and now when we had to do that activity again, it took 5.”":1,"#Syndigo data management technology is intuitive and flexible enough to be used by stakeholders throughout the business, by empowering the end user to get to the insights they need. This not only shortens the turnaround time for users to get the information they need and generate their own reports; it also frees up these teams to stay focused on other essential functions like security, technical support, and organizational scalability.":1,"#While the deadline extension is some relief, many suppliers are not yet adequately prepared. According to a whitepaper published by KPMG<a ljsid-1=\"\"><sup ljsid-1-0=\"\">1</sup></a> late last year in relation to EUDAMED, the EU standard, nearly 48% of survey respondents had not yet developed a strategy, due to continued confusion understanding the requirements. For those with a plan, 25% would continue on a manual process, while the other quarter planned either to leverage their existing IT infrastructure or create new infrastructure.":1,"#In the US, the <a ljsid-1=\"\">UDI</a> standard (known as GUDID) was set to be mandated in September. With the pandemic, this deadline has been extended; however in the coming few years, as many as ten additional regulations agencies globally will release new and unique <a ljsid-3=\"\">UDI</a> requirements as well. Suppliers are looking at ways to manage these multiple requirements.":1,"#The concept of harmonizing content across an industry adds cost and effort to the producers.":1,"#Many of the medical device suppliers are beginning to feel the pinch.":1,"#Charting the Course for Global UDI":1,"#There is a dizzying array of requirements for listing product information in the healthcare field. And even as standards organizations have worked to define what is needed for Unique Device Identification (UDI) data, there are multiple requirements globally.":1},"version":35068}]