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In addition, Syndigo works with several content creation agencies which can help you create powerful content. <a ljsid-1=\"\">Kontaktieren Sie uns</a> and we’d be happy to help.":1,"#The review process included two stages. It began with a demo involving the future users of the system, giving them a chance to experience it firsthand. This was followed by a technical review to see how well the solution could be integrated into the existing infrastructure, how it performed overall, and whether it met the company’s long-term requirements for scalability and future readiness.":1,"#The Syndigo PIM Selection Process":1,"#Providing a better customer experience through improved product data.":1,"#Reducing manual tasks with automation to increase efficiency and speed throughout the entire product information management process.":1,"#Maintaining data quality consistency while scaling their product portfolio and product assortment.":1,"#Establishing efficient workflows and data quality consistency.":1,"#Their priorities for a new PIM included:":1,"#Building Understanding: How OBI Localizes at Scale":1,"#This is where their internal processes sometimes lag—the team first has to enrich product data. Their goal is to be more market-driven, more reactive, and move faster to act as needed, when needed, because new trends emerge constantly.":1,"#From a process standpoint, certain product categories require specific steps completed at specific times. For example, if there’s a new trend in the market, such as acoustic panels, the OBI team wants to be able to react quickly. If they still needed to enhance product data before listing, posting of the new product would be delayed, and a competitor that already has optimized data will surpass them with SEO and campaigns for faster visibility.":1,"#OBI’s needs grew beyond the capabilities of its in-house built Product Information Management (PIM) solution. The existing solution increasingly reached its limits: manual processes caused inefficiencies, long processing times delayed time-to-market, inconsistent product data affected quality, and country-specific requirements made it difficult to ensure compliance with internal and external standards. The DIY retailer wanted a more comprehensive, automated, and flexible PIM to improve product data accuracy and reliably manage a growing catalog of product information data across multiple countries.":1,"#In today’s fast-paced market, having efficient and well-coordinated processes is essential to respond quickly to emerging trends and changes. At OBI, staying ahead in a competitive retail environment means ensuring that product data processes are perfectly timed and highly efficient.":1,"#Building Momentum: OBI’s DIY Guide to Faster Market Entry":1,"#Addressing workflow topics and workflow automation.":1,"#Ensuring the system is flexible enough for further development according to market requirements.":1,"#Getting classification updates faster so they could revise the product data structure model and classification in the first implementation stage.":1,"#Making their processes more efficient.":1,"#During the review, the team identified several key improvement areas to enhance their operations and adaptability. They focused on:":1,"#Building Better Data: How OBI Streamlines Product Information Management":1,"#Levallois-Perret":1,"#As shopper expectations evolve, organizations must manage product information and digital assets to go beyond traditional product data management and focus on delivering exceptional product experiences.":1,"#Organizations today are rapidly adopting Product Information Management (PIM) solutions to keep up with consumer demand, the complexity of managing data across the supply chain, and eCommerce data distribution.":1,"#Supply Chain":1,"#Toys R Us Canada Core Content - Syndigo":1,"#Digital Customer Experience is ‘The “Must Win” Battleground’":1,"#Having access to information in today’s consumer goods world is not much of a challenge. Finding the right information, at the right time, however, is.":1,"#According to the study, when organizations need to build their online businesses, it’s the customer experience that gains greater importance. And the real-life laboratory to study the impact of digital transformation happened globally in 2020.":1,"#We recently surveyed global product content leaders to find out what they thought about the customer experience (CX) and digital transformation around product content, as well as their business priorities to grow. We commissioned Forrester Consulting* for this study.":1,"#Groceryshop 2023":1,"#covered in an earlier post":1,"#Leaders were asked about the types of data that helped them best execute on their business priorities.":1,"#As we":1,"#ECommerce analytics data was the highest-ranked need, equally across all regions, with no significant differences between them. The same was true of Market/competitive data: Although not as highly ranked as eCommerce analytics, it was rated equally highly across regions.":1,"#For example, Shopper/consumer behavioral data was ranked in the top 3 significantly more by EMEA decision makers (73% top 3) than either North America (55%) or Latin America (59%). While all regions ranked this highly, it’s clear that there is an opportunity to deliver more behavioral shopper information to brands in EMEA markets.":1,"#However, it is not necessarily a similar priority when looking across global regions.":1,"#One interesting data point of note: the <em ljsid-1=\"\">fourth</em> data need highlighted in the study was <strong ljsid-3=\"\">Descriptive and engaging product data (including images and rich media)</strong>. It was just behind Market/competitive data for the top-three slot. Within this group, leaders in North America ranked the need for Descriptive product data as the number-one need significantly more than their EMEA and Latin America counterparts. This could be an indicator of the more advanced content programs in North America – as well as a potential sign for where growth could come from in the future.":1,"#The three most important business priorities were eCommerce analytics data, Shopper/consumer behavior data, and Market/competitive data according to the Forrester Consulting study.":1,"#These digital marketers are looking to gain a more complete understanding of their shoppers by using both behavioral and sales data to understand how to make the most of their programs to engage customers throughout the buying journey. Winning the digital shelf is a brand priority.":1,"#The challenges – and creative solutions – utilized in the past year helped to drive digital transformation at an accelerated pace. And helping to win in this environment requires certain types of information to be available.":1,"#, decision-makers listed the most important elements to executing on top business priorities as: improving the customer experience, driving growth, and growing their eCommerce presence – all ranking higher than reducing costs and customer retention.":1,"#We are excited to announce our participation at this year’s Wunderman Thompson’s flagship in-person client engagement event, <strong ljsid-1=\"\">Transform 23</strong>. Bringing together 150 of the world’s most influential marketing leaders, this event promises unparalleled networking opportunities and insights into the future of marketing.":1,"#Syndigo is the preferred channel to submit product data and assets to MCL:":1,"#Boost Your Products with Syndigo at Mister Chemical Ltd!":1,"#Once you are integrated with the Syndigo portal, you will no longer need to fill in the MCL “WEB INFO – Vendor To Complete” tab in the New Item Form (NIF). Just create the products in the portal and MCL will receive the data directly.":1,"#MCL has collaborated with Syndigo to streamline content distribution for vendors. Accurate and detailed product information is essential for customer research and purchases, whether online or in-store. By featuring your content on our Product Detail Pages (PDPs), we aim to improve sales, enhance brand credibility, and support your brand’s success on our platforms.":1,"#Maximize sales and brand credibility by showcasing accurate product info on Mister Chemical Ltd. (MCL) PDPs through Syndigo's partnership.":1,"#The Syndigo interface takes the guesswork out of creating and updating products, making it clear exactly what information is needed in the right format to ensure your products succeed on mclgreen.com.":1,"#Make your products stand out at Mister Chemical Ltd.!":1,"#4. Consumers will spend… if they can":1,"#Overall, 2021 should bring some regularity in shopper behavior, if not consistency or ‘normalcy’. Many have grown used to the changes in the ability to shop or gather publicly. And no matter when the pandemic finally subsides, brands and retailers have seen how to alter their capabilities in order to sell to shoppers.":1,"#Beyond panic buying, retail outlets had more to contend with, including new rules and regulations around social distancing, mask policies, barrier shields and store capacity limits. For a business sector built around efficiency and consistency, it forced many to think differently and act quickly, especially in CPG. In the early months, these essential businesses were beneficiaries of the early stocking behavior; <em ljsid-1=\"\">Supermarket News</em> noted <a ljsid-3=\"\">a 10% annual increase in Center Store sales</a>, driven by this early push.":1,"#That’s a question many of us ask, and the coming holidays and end of year are full of articles looking to predict what’s next.":1,"#This aligns with <a ljsid-1=\"\">Syndigo’s own research</a> that highlighted how suppliers and retailers both recognize the growing importance of digital commerce, with 74% trying to recreate in-store shopping experiences online. A separate analysis of online shopper data showed as much as 400% increases in visitors engaging with Enhanced Content during 2020.":1,"#Here is our take on the growing list of “2021 predictions”:":1,"#3. eCommerce will continue to gain ground":1,"#As eCommerce continues to grow, the “last mile” connection will be an interesting one. Perhaps 2021 will be the year of the drone… or the delivery bot.":1,"#Back in March, as the global reality of the COVID-19 pandemic set in, consumers reacted perhaps predictably: Realizing they may be sequestered for long periods (or faced with employment realities that could reduce their income), they began to stock up. Paper products – toilet paper, paper towels, tissues, diapers – were in the headlines along with cleaners, sanitizers, and thermometers as well as games, electronics and other things to stay occupied. A supply chain built on ‘just in time’ replenishment was not prepared for a demand surge within a short period of time.":1,"#However, in anticipation of the coming winter months, supply chains (and retailers) have been preparing ahead of time by stocking up. This also has led to some re-evaluating of how supply chains can operate to be not just more efficient, but also how to adapt more quickly as well. Utilizing larger storage areas and sourcing items locally (rather than globally) where possible, are two examples. This works very well with non-perishable or shelf-stable items and so the retailers and their distributors that can handle larger quantities and buy in advance will be more ready.":1,"#What’s in store for the future?":1,"#With many shoppers required to stay home (or wanting to avoid crowded areas), eCommerce exploded in 2020. Amazon charted incredible growth, grocery retailers beefed up their online capabilities to support delivery or click & collect, and many third parties filled in to execute the “final mile”. US holiday sales are predicted to grow by more than 35% according to eMarketer, to offset reductions in store. All told, eCommerce may grow as much as 18% in 2020, on top of a 15% gain in 2019.":1,"#It is now the norm, rather than the exception, for brands and retailers to have an eCommerce presence. In the past, being on the web for branding and browsing might suffice; today without that “add to cart” button, brands and retailers both lose out.":1,"#2. Retail outlets will be more flexible":1,"#The pandemic has brought many issues to light in the US – supply chain challenges, business sustainability and agreement on appropriate levels of sequestering. One human issue in the US One human issue in the US is the differing capability of consumers to continue their ways of life in the current environment. Forrester’s <em ljsid-1=\"\">Predictions 2021: Consumer</em> sees consumers being divided between fear and desire – for those with means, there is pent up demand, but those who have been financially or physically impacted will be much more hesitant to spend.":1,"#In eight short (or perhaps long) months, we have seen significant change in the US and the world. Words and phrases like “unprecedented”, “updated” and “new normal” are now commonplace (we’ll avoid them here). What we do know, is to expect and plan for the unexpected, now more than ever. Retailers and brands have had to pivot quickly to continue their business processes.":1,"#1. Supply chains will be more ready":1,"#Ensuring your content is live and accurate is essential, but it’s equally crucial to create engaging seasonal content. <a ljsid-1=\"\">Dermalogica</a> exemplifies this by utilizing <a ljsid-3=\"\">Enhanced Content</a> to elevate their skincare brand with <a ljsid-5=\"\">an inspiring story to tell and a brand-new look</a>.":1,"#Don’t miss out! Learn more in our comprehensive whitepaper, “Master Data Management for Sustainability”.":1,"#Ready to Transform Your Sustainability Data Management?":1,"#The journey toward sustainability excellence requires a methodical approach that addresses foundational data capabilities, technological infrastructure, and organizational culture simultaneously. By following a structured implementation plan, businesses can overcome common obstacles and accelerate their progress toward both sustainability goals and enhanced business performance.":1,"#Understanding the value of sustainable data management is only the first step—organizations must now translate this knowledge into concrete, strategic action to realize the full potential of their sustainability initiatives.":1,"#Transparent information builds consumer confidence, strengthens supplier relationships, and generates data-driven insights that promote eco-friendly product development. Ultimately, these integrated solutions not only support environmental responsibility but also create tangible business value by increasing customer trust, improving operational efficiency, and enhancing market competitiveness.":1,"#Implementing a robust sustainability data management strategy delivers measurable returns across multiple business dimensions. By integrating Master Data Management, enhanced content, and syndication, organizations gain competitive advantages through improved operational efficiency and stronger brand positioning. This approach transforms sustainability from a cost center into a strategic driver of innovation, customer loyalty, and long-term business growth.":1,"#Syndication completes the sustainability data management ecosystem by distributing information across various platforms and stakeholders. This approach ensures consistent and accurate transmission of product data and sustainability information throughout the value chain. By maintaining cross-channel consistency, enabling real-time data sharing, and supporting market expansion, syndication promotes transparency, facilitates collaboration, and helps organizations effectively communicate their sustainability credentials across different channels and global markets.":1,"#The Connective Power of Syndication: Building a Sustainable Future":1,"#Enhanced content—detailed product information that goes beyond basic descriptions—plays a vital role in sustainability strategies. This includes information on product lifecycle, environmental impact, sourcing, and compliance with sustainability standards. By providing customers with detailed information about product origins, materials, and environmental impact, organizations can build trust and encourage sustainable purchasing decisions. Rich content also allows companies to evaluate suppliers based on sustainability criteria, ensuring alignment with overall sustainability goals. Furthermore, detailed content helps design teams understand the environmental impact of materials and processes, leading to more eco-friendly product development.":1,"#By consolidating product information from multiple sources, MDM enables organizations to generate precise sustainability reports, track performance metrics comprehensively, and ensure regulatory compliance. This approach allows companies to maintain a consistent and reliable sustainability score, helping them meet environmental regulations and prepare for emerging requirements like the <strong ljsid-1=\"\">Digital Product Passport</strong> by maintaining up-to-date and accessible data across all operational areas.":1,"#<strong ljsid-0=\"\">Performance Tracking</strong>: With MDM, organizations can track sustainability metrics across different departments and operations, gaining a holistic view of their performance.":1,"#<strong ljsid-0=\"\">Regulatory Compliance</strong>: MDM ensures that all sustainability data is up to date, facilitating compliance with environmental regulations and preparing organizations for upcoming requirements like the Digital Product Passport.":1,"#<strong ljsid-0=\"\">Unified Reporting</strong>: By consolidating data from various sources, MDM enables accurate sustainability reporting and provides organizations with a clear sustainability score across products and suppliers.":1,"#Master Data Management (MDM) offers a comprehensive approach to managing an organization’s critical data, providing a single, accurate view across the enterprise. When applied to sustainability initiatives, MDM ensures that all relevant data is consistent, accurate, and accessible. Key benefits include:":1,"#Unlock the Power of Your Sustainability Data":1,"#<strong ljsid-0=\"\">Inefficient Communication</strong>: Disjointed communication channels hinder collaboration between stakeholders, slowing down sustainability initiatives and reducing the marketability of sustainable products.":1,"#<strong ljsid-0=\"\">Compliance and Reporting Hurdles</strong>: Meeting evolving regulatory requirements demands robust data management frameworks.":1,"#<strong ljsid-0=\"\">Limited Visibility and Transparency</strong>: Without comprehensive visibility into supply chains and operations, identifying areas for improvement becomes nearly impossible.":1,"#<strong ljsid-0=\"\">Data Silos and Inconsistencies</strong>: Fragmented data across departments makes it difficult to track and report on sustainability metrics accurately.":1,"#Organizations across industries face several common challenges when working toward sustainability targets:":1,"#Organizations today face unprecedented pressure from consumers, investors, regulators, and competitors to integrate sustainable practices into their operations. Despite this imperative, many companies find themselves struggling to effectively implement, measure, and communicate their sustainability initiatives due to fundamental data management issues. The path to sustainability excellence is filled with complex challenges that span organizational boundaries, technological capabilities, and data management practices. Without addressing these fundamental issues, even the most well-intentioned sustainability strategies risk falling short of their potential impact.":1,"#Businesses face mounting pressure to demonstrate their environmental responsibility as sustainability has evolved from a nice-to-have initiative to a fundamental business strategy. However, many organizations struggle to effectively track, measure, and communicate their sustainability efforts due to fragmented data systems and inconsistent information across departments and supply chains.":1,"#Start Building a Data-Driven Sustainability Ecosystem":1,"#The ROI of Sustainable Data Management":1,"#Building Trust Through Transparency":1,"#Maximize Master Data Management for a Unified Approach":1,"#The Sustainability Challenge":1,"#Date / Time: Day 2, 26 June from 11:30 – 12:30":1,"#Room: MC Room 8":1,"#There are many challenges to distributing product information.":1,"#Syndigo will be present at the 2023 Big Data et AI à Paris Event– Stand C15":1,"#Mobile is crucial to their digital strategy.":1,"#Engaging Consumers Everywhere":1,"#What’s the new normal for commerce? And what can you do to thrive in 2021 and beyond?":1,"#In light of the pandemic and consumers spending more time shopping on their phones, mobile retail commerce grew 31.5% in 2020 and is expected to increase by another 28.8% this year <em ljsid-1=\"\">(ROI Revolution)</em>.":1,"#Here are a few findings and practical steps you can take today to future-proof your business.":1,"#Recently we had the pleasure of surveying several of our clients who shared some valuable insights around eCommerce trends shaping retail and eCommerce.":1,"#Source: AMVO, 2022":1,"#As a partner of this event, we look forward to meeting you in Düsseldorf!":1,"#Take this opportunity to connect with industry experts, explore innovative solutions, and expand your network.":1,"#<strong ljsid-0=\"\">Digital Twin</strong> – The future of product data management":1,"#<strong ljsid-0=\"\">Data Journey</strong> – From initial product design to omnichannel utilization":1,"#<strong ljsid-0=\"\">Choosing the Right PIM Software</strong> – Finding the optimal solution for your business":1,"#<strong ljsid-0=\"\">Successful Supplier Onboarding</strong> – Seamless integration of product data into existing systems":1,"#<strong ljsid-0=\"\">Digital Product Passport (DPP)</strong> – Transparency and sustainability across the value chain":1,"#This Year’s Key Topics Include:":1,"#Join industry experts, businesses, and thought leaders at <strong ljsid-1=\"\">PROKOM Data Days 2025</strong> to explore the latest trends and innovations in product data management.":1,"#Register Today and Get a Discounted Price":1,"#Complete the form below and our team will <strong ljsid-1=\"\">contact you</strong>.":1,"#Syndigo helps brands and distributors to emotionally charge and optimize their product presentation. By providing extensive product content, detailed nutritional information or comparisons, and digital media, they enhance the customer experience, conversion rates, and online as well as offline sales. The Syndigo platform allows you to collect, store, manage, and syndicate advanced product information through an intuitive interface. Your content is distributed to connected shops within the Syndigo network.":1,"#Enhanced Content tells engaging product stories that translate into best-in-class shopping experiences and lead to more purchases. On average, our customers see a 90% increase in conversions when shoppers engage with the enhanced content.":1,"#Enhanced Content is defined as extended product information that goes beyond the item’s core data, also known as “Core Content.” It is a supplement to the basic information that enhances the shopping experience and customers’ decision-making process.":1,"#Syndigo is an Enhanced Content provider for <a ljsid-1=\"\">Müller</a>. Your product detail page is the heart of the shopping experience and the digital door to customer acquisition and retention as well as increasing sales.":1,"#In today’s marketplace, winning that shopper experience at the digital shelf requires a continuous feedback loop on eCommerce product performance, including shopper interactions with content, add-to-cart and conversion rates, and competitor activities.":1,"#When asked “Which of the following are most important to executing on your top business priorities,” the top three responses were improving the customer experience, driving growth, and growing their eCommerce presence. Decision-makers ranked these three elements higher than reducing costs and customer retention.":1,"#It’s no surprise that CX is on the list. After a year of accelerated online activity, no one disputes that engaging customers is important to driving sales, and the way consumers are able to interact online is incredibly important. More than half of survey participants cited it as a top business priority this year.":1,"#This process requires several capabilities: ingesting and enriching created content; syndicating the information to recipient requirements; enhancing product page listings; and optimizing it a optimized through reporting and analytics. This will allow accurate, verified information – critical for product listings and shopper sales – across retailers and other recipient sites, with added capabilities for driving engagement and optimization.":1,"#According to the Forrester survey, the “’Must Win’ Battleground” is the digital customer experience. To win the shopper experience at the digital shelf, both suppliers and retailers need more than their legacy PIM or a DAM. The data from this survey, as well as continually evolving shifts in shopper behavior, underline the need for businesses to develop a more comprehensive content management process that creates a continuous feedback loop for content improvement.":1,"#Syndigo has noted anecdotal confirmation as well, including strong growth in Latin America-focused eCommerce platforms such as <a ljsid-1=\"\">NuSpace</a>, a digital platform for Brazil’s Drogarias Iguatemi customers, or <a ljsid-3=\"\">L’Oreal’s online activities</a> across the region. In addition, online shopping holidays such as Hot Sale and El Buen Fin in Mexico and other parts of Latin America highlight the emphasis on mobile eCommerce, which echo the Black Friday / Cyber Monday pushes online in the US.":1,"#If 2020 taught businesses anything, it was that being able to pivot plans quickly could mean the difference between company failure and survival. ECommerce has been at the forefront of supplier and retailer plans in 2020 for a combination of reasons, and the increased share of shopper purchases is predicted to be a permanent trend.":1,"#Let’s look at each of these three top-ranked elements.":1,"#Interestingly however, at a regional level, the importance ratings did show a clear ranking difference between EMEA and Latin America. Latin America ranked customer experience improvements as significantly more important than their EMEA counterparts (60% vs. 48% rating CX as one of the top important elements). This may be due to several reasons, including a more established infrastructure of large retailers across EMEA (especially Europe) and a generally average older population that tends to shop physically in stores, compared to the average younger and more mobile-use shoppers in Latin America.":1,"#Winning the Shopper Experience":1,"#Driving growth was a fairly consistent choice for the number-two top concern, and while more than half ranked growth as one of their 3 top concerns, slightly more people chose it as their top concern above improving the customer experience (23% vs. 20% overall). Regionally, more North America respondents chose growth as the number-one concern above EMEA and Latin America. On an aggregate basis, both EMEA and North America were ahead of Latin America when listing driving growth as a top-three concern (56%, 59% and 51% respectively).":1,"#Similar to the rankings around improving the customer experience, Latin America led as the region with the highest prioritization around growing an eCommerce presence. More than half (55%) of Latin America respondents ranked eCommerce presence as a ‘top 3’ concern, and 25% ranked it number one. this is a significant difference from EMEA, which lagged both Latin and North America, with less than 10% ranking it number one, and only 39% ranking it as in the top 3.":1,"#When it comes to digital transformation, all organizations are looking to improve. We surveyed global product content leaders, commissioned from Forrester Consulting,* to find out what they thought about customer experience and digital transformation around product content, including their business priorities.":1,"#Interestingly, there was a pronounced difference in rating growth as a driving concern based on department, and perhaps counter-intuitively. Both Marketing and Sales leaders ranked growth as a lower priority concern than Product leaders, with product leaders ranking growth as the number-one priority more than ten percentage points higher than both – (Product- 34%, Sales- 24%, Marketing 20%).":1,"#Growing an eCommerce Presence":1,"#Driving Growth":1,"#Secure your meeting slot with us at Stand C15 and unlock the power of your data at Bigdata and AI Paris 2023!":1,"#Data Quality Converts Browsers Into Buyers":1,"#Disparities between ecomm, space management, advertising, and other needs can lead to damaging consumer experiences":1,"#It automatically adapts to different display sizes and provides pre-determined imagery based on the screen size and layout. With personalized assets for device size, your content won’t go unnoticed or get distorted.":1,"#Having good data quality is challenging for many reasons:":1,"#Poor information, whether it’s out of date, incomplete, or just wrong, can cause negative impacts to ripple throughout a system. Without quality data at the beginning, it is extremely time consuming and costly to manage later in the business process.":1,"#With mobile devices continuing to grow as a primary browsing device, it’s no longer enough to have a static website design that only looks good on a computer screen. Not to mention: you must also consider tablets, laptops with secondary screens, and different smartphone models when coming up with a design.":1,"#Product Content requirements change quickly and often":1,"#Device Targeting gives you the ability to host multiple assets that convey the same message, tailored to the consumer’s browsing device. This complimentary feature is an adaptive design technique that works for any in-line content such as feature sets and image widgets.":1,"#Many struggle with inconsistent quality in their product data.":1,"#1. Collaboration":1,"#SQLI Office – Espace Événementiel Maslo, 10 rue Thierry Le Luron,":1,"#<strong ljsid-0=\"\">Increased efficiency</strong> in the creation of print and digital materials":1,"#<strong ljsid-0=\"\">Rapid adaptation to market changes</strong>, seasonal offers and customer needs":1,"#<strong ljsid-0=\"\">Automated creation of publications</strong> based on current product data":1,"#<strong ljsid-0=\"\">Integration of various data sources</strong> to reduce manual errors and save time":1,"#Automated publications for relevant, up-to-date and individualized content":1,"#Communicate online and offline, automate smarter – priint:suite":1,"#Our <strong ljsid-1=\"\">Product Experience Cloud</strong>, which integrates with Master Data Management (MDM), provides enhanced content capabilities and strategic syndication for a powerful solution to meet these challenges. By creating a single source of truth for sustainability data, these integrated approaches enable companies to not only meet regulatory requirements, but also build consumer trust, improve supplier relationships, and drive innovation—all while maintaining their competitive edge in an increasingly eco-conscious marketplace.":1,"#Contact us to learn how this partnership can help you reach new heights in the global marketplace.":1,"#Unlock Global Growth with Syndigo and Productsup":1,"#Seasonal selections are the perfect element to distinguish products with customized content . It’s imperative for brands to prioritize the enhancement of their visual content (images, videos, marketing copy, etc.) to adapt seasonally, particularly for flagship products. The most important features and uses of a product—the ones that are most likely to prompt an immediate purchase—often change throughout the year.":1,"#If handling this process manually doesn’t appeal to you, there’s an alternative worth exploring, <a ljsid-1=\"\">Syndigo’s Out-of-Stock Report</a> can help streamline and accelerate the inventory management before the sales frenzy.":1,"#Seasonal Product Content Will Always Attract More Conversions":1,"#Without having inventory available, it’s possible that consumers won’t even see your products online, let alone make a purchase. Most retailers will remove products from search results if they are not currently available.":1,"#Compelling product content now stands as the primary determining factor for an overwhelming 85% of consumers when making their purchasing choices.":1,"#Compelling product content now stands as the primary determining factor for an overwhelming <a ljsid-1=\"\">85%</a> of consumers when making their purchasing choices.":1,"#If Christmas and New Year usher in the gifting season, where people indulge in lavishing presents for one another, then summer undoubtedly takes center stage for vacations, outdoor adventures, water sports, and even back-to-school preparations.":1,"#Insights into inventory trends and ratios across multiple seller sites so you can easily track the availability and ensure potential sales are not lost due to stock shortages.":1,"#With Syndigo’s <a ljsid-1=\"\">Digital Shelf Reporting</a>, Schleich receives daily notifications on live site inconsistencies, allowing proactive management on their PDPs to ensure everything’s up-and-running.":1,"#Don’t miss this exclusive opportunity to experience Syndigo’s Multidomain MDM capabilities in action. Let’s embark on a data-driven journey together!":1,"#In addition to meeting the Privacy Shield’s requirements, we also worked with VeraSafe (a data protection consultant), who assessed our data governance and data security within CXH for compliance with the <a ljsid-1=\"\">VeraSafe Privacy Program Certification Criteria</a>. These criteria are even more stringent than the Privacy Shield requirements.":1,"#We hope that the hard work we have put in to update our privacy practices makes your own compliance journey easier and gives you confidence in the treatment of your personal data.":1,"#This is why choosing the right content syndication partner is so important. The fact that Syndigo works closely with retailers as clients also ensures the best coordination of content for eCommerce sites.":1,"#Our Content Experience Hub ensures your content will be accepted based on industry and recipient-required data formats.":1,"#Syndication is not a “one size fits all” solution. With more and more ways for consumers to research products and make purchases than ever before, it can be difficult for suppliers to stay up to date with all the various retailer and industry specific requirements.":1,"#It is an ongoing challenge to manage and stay updated on ever-evolving recipient requirements.":1,"#Check out <a ljsid-1=\"\">our guide</a> on how to take charge of your data quality with some quick wins.":1,"#They must manage the multiple different requirements for each recipient partner. At times, a recipient wants to receive or display a supplier’s product data in a different way. For example, some retailers won’t accept special characters within product descriptions.":1,"#And of course, customers love Enhanced Content because it improves their experience. More information, more context, and more options make shoppers feel empowered, engaged and educated. It emboldens purchase decisions and reduces confusion that leads to bad reviews and product returns.":1,"#Top retailers love Enhanced Content because it helps them drive more traffic to their sites and differentiate themselves from their competitors by creating a customized shopping experience. Including unique content types and layouts lets them curate an iconic, memorable journey for their customers that stands out from the competition.":1,"#Everything Suppliers and Retailers Need to Know":1,"#Get the ebook: Enhanced Content for the Win!":1,"#Earlier posts from the Forrester Consulting study focused on the <a ljsid-1=\"\">challenges</a> and <a ljsid-3=\"\">barriers</a> to producing and maintaining great product content. Looking forward, suppliers see the value in an end-to-end solution that can help them create, manage, syndicate, enrich, and optimize all their content, rather than cobbling together information across multiple point solutions.":1,"#Measuring the <em ljsid-1=\"\">effectiveness</em> of product content to drive business outcomes was another sore spot. The study showed that 64% reported having difficulty measuring the effectiveness of their product content. Regionally, respondents in the EMEA again gave a lower ranking (54%) on this question than either North America (68%) or LatAm (69%), but all regions showed that the majority of executives struggle with measuring content effectiveness.":1,"#Measure to Manage":1,"#Of course, the ability to create and deliver compelling content is also an obstacle for businesses today. Sixty-three percent of respondents tagged this as a challenging activity. Regionally, North and Latin America respondents rated this as more difficult (65% and 70%, respectively) than the average, with EMEA at 52%. Still, it is clear that by creating product content across different platforms and data sources, it becomes especially difficult to foster a holistic brand experience for shoppers online.":1,"#As we noted <a ljsid-1=\"\">in an earlier post</a>, the customer experience goes beyond product content and into technology and recipient requirements. However, the internal processes that drive product content development are also a struggle for today’s marketers.":1,"#The past year’s accelerated growth in eCommerce only heightened the content gaps that many brands were facing online. Even as consumers are beginning to shop in person more and more, there is an increased expectation of finding products in store that match their online persona, and vice versa. Combined with continually changing retailer requirements and the need to justify budgets with hard data, the importance of an integrated content approach continues to grow. This represents an opportunity for forward-thinking brands, as they look to stake a claim online as well as in store.":1,"#The study showed that two out of every three executives are struggling with how to integrate all their data sources to deliver a more holistic picture of their content performance, which can have a big impact on understanding what works and what doesn’t. Regionally speaking, Latin America executives agreed most strongly with this sentiment (78%), leaving both LatAm and North America (67%) rating higher than the global average. The EMEA region was slightly less eager in their stated desire to integrate data, yet this was still the sentiment of a majority of those respondents (52%).":1,"#Surprisingly, only 34% of respondents highlighted defining KPIs as important to their business objectives. This could indicate that these respondents know what they want to measure, however without the tools to measure accurately, defining those KPIs is not as meaningful an exercise.":1,"#Perhaps the most telling of the disconnect between content and business performance is that a full 60% of executives struggle with justifying investments in improving their content to drive sales. Regionally, EMEA (40%) again trailed North America (63%) and Latin America (72%) significantly in this sentiment.":1,"#There’s no need to belabor the point.":1,"#In the US and around the world, organizations no longer have the luxury of maintaining business as usual. Today, all businesses (essential or otherwise) must communicate their product benefits and their company values to a marketplace that’s more isolated and fragmented than ever.":1,"#We’ve all been made painfully aware of the “unprecedented” environment we are in, where all companies are there to “support” their consumer base in these “trying times”. And we all know that business must continue (or re-open soon).":1,"#A collection of best practices for Optimized content images":1,"#For retailers and marketplaces, there’s an out-of-the-box solution to monitor and rate product content at any scale across your eCommerce site: <a ljsid-1=\"\">VendorSCOR</a>.":1,"#Click Here to Learn More and Get a Custom Demo":1,"#3. Integration":1,"#4. Validation":1,"#5. Syndication":1,"#<strong ljsid-0=\"\">2. Data Quality and Consistency</strong> – In the digital marketplace, your data’s accuracy is your brand’s reputation. Rigorous data governance isn’t just about avoiding errors – it’s about building customer confidence. When shoppers see consistent, reliable information, they’re more likely to trust your brand and make a purchase.":1,"#Instant updates across all platforms":1,"#All product details live in one unified space":1,"#<strong ljsid-0=\"\">1. Centralized Product Information Management (PIM) </strong>– Think of your product data like a well-organized closet. No more hunting through different drawers (or systems) to find what you need. <a ljsid-2=\"\">A centralized PIM system</a> means:":1,"#Your PXM Readiness":1,"#By adopting a robust PXM strategy and leveraging tools like Syndigo’s Product Experience Cloud, brands can ensure their product data is not only PXM ready but also primed to deliver exceptional consumer experiences in the competitive eCommerce environment. Take the next step towards eCommerce excellence with Syndigo and elevate your brand’s presence today!":1,"#Automated Syndication ensures that product information is consistently and accurately distributed across all channels.":1,"#Syndigo also <a ljsid-1=\"\">provides timely alerts when stock levels are low</a> so brands can act quickly to replenish inventory, avoid stockouts, and ensure continuous product availability for consumers.":1,"#Buy Box Report delivers insights into <a ljsid-1=\"\">buy box performance</a> so brands can track their status, understand the factors affecting their buy box eligibility, and adjust accordingly.":1,"#Syndigo provides <a ljsid-1=\"\">a detailed breakdown of brand’s product content health</a>, showing the percentage of product data that matches the PIM data versus what does not and identify areas for improvement.":1,"#With <a ljsid-1=\"\">real-time monitoring</a>, brands can verify if the product content displayed on retailer sites matches their PIM data so consumers can always see accurate and consistent product information.":1,"#Syndigo’s Digital Shelf Analytics provides real-time insights into product performance, helping brands make informed decisions and stay ahead of the competition.":1,"#For brands seeking a hands-off experience, Syndigo offers <a ljsid-1=\"\">white </a><a ljsid-2=\"\">g</a><a ljsid-3=\"\">love service with content experts to manage and optimize your content</a> without requiring extensive involvement from your team.":1,"#Enhanced Content has been shown to increase add-to-cart rates by an average of 39%, which demonstrates the effectiveness of rich media in driving consumer engagement and sales.":1,"#Syndigo provides A/B Testing capabilities to help brands make informed decisions, with real shopper data, they can determine which content resonates best with consumers and optimize for higher conversion rates.":1,"#With existing templates for various Enhanced Content widgets, brands can significantly reduce manual effort and speed up content deployment without starting from scratch.":1,"#allows brands to create and manage high-quality images, videos, and interactive tools that captivate and convert shoppers.":1,"#Enhance product data with additional attributes, images, and descriptions to make it more comprehensive.":1,"#The PXM Revolution: More Than Just Data Management":1,"#Store all product information in a centralized MDM system, creating a single source of truth.":1,"#Syndigo’s PIM standardizes and cleanses the data, ensuring consistency and accuracy.":1,"#Gather data from various sources, including suppliers, manufacturers, and internal systems.":1,"#to unify data sets, processes, and systems, making it easier to manage and govern high-quality data:":1,"#Integrated PIM and":1,"#Embracing Syndigo’s Product Experience Cloud for Brands":1,"#<strong ljsid-0=\"\">5. Efficient Syndication Processes</strong> – <a ljsid-2=\"\">Automate the distribution of product information</a> to multiple channels to ensure timely and accurate updates. Efficient syndication reduces manual errors and accelerates time-to-market.":1,"#<strong ljsid-0=\"\">4. Digital Shelf Analytics</strong> – <a ljsid-2=\"\">Monitor product performance metrics</a>, including searchability, availability, pricing, and customer reviews across various online retailers. Utilize these insights to optimize product listings and promotional strategies.":1,"#<strong ljsid-0=\"\">3. Enhanced Content Creation</strong> – Curate rich media assets, such as videos, interactive tools, and detailed guides, to provide <a ljsid-2=\"\">an immersive, story-telling shopping experience</a>. Enhanced Content differentiates your products and can lead to higher conversion rates.":1,"#In today’s lightning-fast e-commerce landscape, product content is your digital storefront – and first impressions matter more than ever.":1,"#Imagine this: A potential customer finds your brand’s product online, excited to make a purchase. But instead of seeing crisp, engaging images and detailed information, they’re greeted with bland descriptions, inconsistent details, and lackluster imagery. Poof! Just like that, they’re gone, clicking away to a competitor’s more polished offering.":1,"#Nielsen’s recent holiday spending report echoed this forecast, identifying five shopper types, ranging from the “constrained and restricted” to the “insulated and free”. While the report sets out the differences in terms of holiday purchasing, it will also likely be a recipe for reaching shoppers into 2021. For example, some shoppers may not have the capability to physically visit multiple stores but will be looking to spend. Others may be less constrained but have fewer means. Considering these different buying groups can help to inform a more targeted online (and in store) sales strategy, as these behaviors will likely exist as long as the pandemic lasts – and perhaps beyond.":1,"#What’s in store for the future? We expect the coming year will show an even greater expansion of online capabilities for shoppers.":1,"#One huge challenge for maintaining great product content that represents your brand is that sometimes you lose immediate control over it. Once you send content to a marketplace or retailer, it can feel like it’s ‘out of your hands.’":1,"#Conquer the Digital Shelf with The Ultimate Guide to Digital Shelf Analytics":1,"#Monitoring and measuring":1,"#Once you’ve developed all the appropriate content, you need to keep it organized and readily available for use across your organization. According to the research, 22% of consumers recently saw inconsistent imagery and depictions of products across different channels, and 26% encountered conflicting or contradictory product information.":1,"#What Can Be Done to Protect Your Brand?":1,"#Want to find out what kind of content customers want most? Download <a ljsid-1=\"\"><em ljsid-1-0=\"\">The State of Product Content 2023</em></a>":1,"#With content monitoring analytics, you can regain confidence that your product content is live on shelves in its most up to date, accurate form across your entire ecommerce ecosystem. This is the fastest, easiest way to look out for errors, identify inconsistencies, and ensure your content is representing your brand in the best light possible at all times.":1,"#Fundamental <a ljsid-1=\"\">Core Content and data</a> are a good start, but modern shoppers are increasingly expecting more sophisticated, engaging experiences. There’s a reason Enhanced Content, which includes features like side-by-side comparison charts, video clips, and interactive product tours, has been shown to increase conversion rates by an average of 39%.":1,"#However, there’s still one more big lever brands can pull to get an edge through the rest of the year: product content. Making the most of this tool could mean the difference between a good holiday and a great one.":1,"#PIM (Product Information Management) paired with DAM (Digital Asset Management) makes it easy to catalog and curate all your product content and keep it a clean, consistent ‘golden record’ for any need and ready for syndication to your retail partners.":1,"#The content your customers want":1,"#Management and delivery":1,"#There’s still plenty to do, and strong execution will be essential to bringing it all together. But as the holidays approach, for many organizations there’s a sense of “wait and hope for the best.”":1},"version":32656}]