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Deutschland KG<strong ljsid-1=\"\"> </strong>(OBI) has been an iconic part of the international “Do it Yourself” (DIY) landscape, helping customers create a more beautiful home. As a friendly, family-oriented retailer, they support home improvement projects ranging from garden design and bathroom planning to repairs, tool selection, and year-round flowering plants. They operate in 644 locations (with 348 stores in Germany) and employ 40,000 people across 10 countries. The company generated €8.2 billion in revenue in 2024 (€4.2 billion from Germany) and enjoys 93% brand recognition in Germany.":1,"#(OBI) has been an iconic part of the international “Do it Yourself” (DIY) landscape, helping customers create a more beautiful home. As a friendly, family-oriented retailer, they support home improvement projects ranging from garden design and bathroom planning to repairs, tool selection, and year-round flowering plants. They operate in 644 locations (with 348 stores in Germany) and employ 40,000 people across 10 countries. The company generated €8.2 billion in revenue in 2024 (€4.2 billion from Germany) and enjoys 93% brand recognition in Germany.":1,"#For more than 50 years, <a ljsid-1=\"\">OBI GmbH & Co. Deutschland KG</a><strong ljsid-2=\"\"> </strong>(OBI) has been an iconic part of the international “Do it Yourself” (DIY) landscape, helping customers create a more beautiful home. As a friendly, family-oriented retailer, they support home improvement projects ranging from garden design and bathroom planning to repairs, tool selection, and year-round flowering plants. They operate in 644 locations (with 348 stores in Germany) and employ 40,000 people across 10 countries. The company generated €8.2 billion in revenue in 2024 (€4.2 billion from Germany) and enjoys 93% brand recognition in Germany.":1,"#Watch our on-demand webinar, to kick off the year with important highlights and insights on how you can make the most of your product data and content to deliver even better performance this year.":1,"#The battle for shopper attention is constant. With so many options and channels, the consumer now has more control than ever! To succeed, brands and retailers must ensure they are winning at every shelf—not just online, not just in-store.":1,"#CASE STUDIES":1,"#Here are just a few tidbits:":1,"#How to leverage PIM for more effective eCommerce sales":1,"#New templates and how they reduce the time to post and speed the time to decision":1,"#Tools & tips to deliver more sales on every Product Detail Page (PDP)":1,"#New retailer tools and connections to operate more effectively—for both sides of the industry":1,"#Syndigo User Interface: What’s new (and improved!)":1,"#New tools to making online Brand Management easier":1,"#Syndigo GEO":1,"#2. Meeting Customer Expectations – Accuracy is Non-Negotiable":1,"#<strong ljsid-0=\"\">Specifications:</strong> Don’t miss the details, dimensions, materials, and care instructions matter.":1,"#<strong ljsid-0=\"\">Visual Assets: </strong>High-quality images and videos provide a virtual touch-and-feel experience. Showcase your product from every angle and provide that in-store feeling.":1,"#<strong ljsid-0=\"\">Rich Descriptions:</strong> Elevate your product detail pages (PDPs) with engaging descriptions. Paint a vivid picture of what the consumer will find.":1,"#Actionable Steps":1,"#How can brands reduce this costly churn without sacrificing satisfaction? One answer lies in comprehensive product information. When consumers find accurate, detailed content – whether it’s sizing charts, ingredient lists, or usage instructions – they make informed decisions. Fewer surprises mean fewer returns.":1,"#Returns are a double-edged sword. While they are an integral part of e-commerce customer satisfaction, excessive returns hurt the bottom line.":1,"#<strong ljsid-0=\"\">Personalization: </strong>Tailor recommendations based on browsing history and preferences.":1,"#<strong ljsid-0=\"\">Interactive Elements: </strong>Quizzes, how-to guides, and FAQs keep shoppers engaged.":1,"#<strong ljsid-0=\"\">Storytelling: </strong>Go beyond features. Share product stories, use cases, and benefits.":1,"#Engage consumers at every step, make them feel confident about their choices.":1,"#Picture this: A shopper adds your item to their cart, hovers over the checkout button, and then, out of the blue, they just vanish. Abandoned carts plague e-commerce. Often, it’s due to lackluster product content.":1,"#4. Engaging and Informative Product Content – The Cart Abandonment Solution":1,"#<strong ljsid-0=\"\">Localized Adaptation: </strong>Tailor content to regional nuances without compromising core brand values.":1,"#<strong ljsid-0=\"\">Cross-Channel Alignment: </strong>Ensure your brand story remains intact across platforms.":1,"#1. Cutting Down Returns – The Power of Product Information":1,"#<strong ljsid-0=\"\">Brand Guidelines:</strong> Establish clear guidelines for tone, imagery, and messaging not just for your marketing and communications but for your product content as well.":1,"#Actionable Steps:":1,"#Whether a shopper encounters your brand on Amazon, Walmart or other marketplaces, consistency should be prioritized. A unified voice, visual style, and messaging create a seamless brand experience.":1,"#Consumers navigate a maze of e-commerce sites, each with its own flavor. But even across different online environments, it’s important for a brand to preserve a consistent identity.":1,"#3. Consistent Brand Representation – Across Sites and Beyond":1,"#<strong ljsid-0=\"\">Transparency: </strong>Be honest about product limitations to manage expectations proactively.":1,"#<strong ljsid-0=\"\">User-Generated Content:</strong> Leverage reviews and ratings; authentic feedback builds credibility.":1,"#<strong ljsid-0=\"\">Real-Time Updates:</strong> Regularly review and update product details, compare your PIM data to your product content across different sites constantly to avoid outdated content. Leverage innovations like <a ljsid-2=\"\">Syndigo’s Compare with Live</a> to leverage real-time visibility through various platforms to compare your PIM data to live data side-by-side.":1,"#Brands must deliver on promises. Accurate product information isn’t optional – it’s fundamental.":1,"#Imagine a shopper eagerly awaiting their order delivery, only to receive something that doesn’t match the online description. Disappointment sets in, trust wavers, and brand loyalty hangs in the balance.":1,"#Connecting with Consumers – The Blueprint for Loyalty":1,"#In the crowded e-commerce arena, brands engage in an unrelenting battle for consumer attention.":1,"#Peter Flory":1,"#Why guess at what your customers expect from your ecommerce store when you can hear it straight from the source? Get your copy of The State of Product Content 2023 for the complete breakdown of survey responses and expert insights.":1,"#Download the complete report to find out!":1,"#62% of consumers say that their impression of a brand weakens when products are not accurately and thoroughly represented online. If products on your site lack important data, or if there’s inaccuracies on your PDPs, that can tarnish your reputation as a reliable seller.":1,"#According to consumers, all kinds of Enhanced Content had a strong chance to make them more open to making a purchase on a PDP. But two kinds of Enhanced Content stood out with particularly high interest: 36% wanted to see 360° views that let them examine a product from all angles, and 38% sought side-by-side comparison charts featuring similar products.":1,"#A new Syndigo report, The State of Product Content 2023, offers crucial insights into what today’s shoppers want online and how to stay competitive in a dynamic market. The comprehensive guide analyzes responses from over 1,000 US adults surveyed about how they interact with and think about the product content on your digital and physical shelves. Download it now to get a complete breakdown of the data or read on for a sneak preview.":1,"#The data support Syndigo’s conversion measures that demonstrate a lift of an average of 39% in conversions for products that have Enhanced Content on a PDP. For retailers looking to grow sales with an improved ecommerce experience, including Enhanced Content is an essential strategy.":1,"#<a ljsid-0=\"\">Essential Core product information</a> is looked for first and foremost. About half of consumers say they look first for a description of the product’s basic features and capabilities (51%) and information like weight, materials, quantity, volume, dimensions and ingredients (49%). This makes intuitive sense, especially for shoppers that already have an idea of the product they wish to buy and simply wish to confirm that they’re purchasing the correct item.":1,"#Product returns are a growing problem for ecommerce stores. The NRF reports <a ljsid-1=\"\">the average return rate for online purchases recently jumped to 20.8%</a>. This is a painful and expensive trend for retailers and online marketplaces, eroding thin margins and presenting complex logistical challenges to manage.":1,"#Want to see how your customers rank other kinds of content?":1,"#The influence of product content across your site extends beyond the PDPs and shopping cart. As the report shows, the availability and quality of product information and data on your ecommerce store directly influences your brand perception and standing in the market.":1,"#Discover What Your Customers Really Want From Your Site":1,"#Inconsistent Product Data is Driving Product Returns":1,"#But as data from the new report show , many returns are due to confusion or misplaced expectations caused by discrepancies in what a consumer reads and learns about a product online vs what they experience once they unbox the item. Almost one in three consumers (32%) report returning one or more products in the last six months because they “did not meet expectations based on the information you had available about that product while shopping.”":1,"#When asked, consumers expressed significant interest in every kind of product data, imagery and experience imaginable on the PDP (Product Detail Page).":1,"#But demand for other data and resources on the PDP is high as well. From videos to user manuals, and vivid imagery to interactive product tours, consumers called for <a ljsid-1=\"\">Enhanced Content to make their buying experience more informative, entertaining, and engaging</a>.":1,"#Your Content = Your Brand":1,"#This stands out because it is largely an avoidable problem for retailers. Improving the quality, quantity and consistency of product data for your assortment means customers will more frequently buy the products they want and understand exactly what they’re putting in their cart. That means fewer costly returns and happier shoppers more likely to come back for more.":1,"#Some product returns are unavoidable. If a product that breaks during shipping or a customer simply changes their mind, there’s only so much you can do to mitigate that.":1,"#When it Comes to Product Information, Your Customers Want a Little Bit (Or a Lot) of Everything":1,"#Your brand is one of your most important assets; it’s what gives you an identity, connects with customers, and distinguishes you in the marketplace. If you want to preserve it, the data shows you should treat product content with as much care and thought as other parts of your brand like your core messaging, voice, and style.":1,"#Retailers are under constant pressure to adapt, responding to dramatic challenges from competitors and rapidly shifting consumer preferences. This is especially true when it comes to curating a compelling site experience, where every detail matters and the stakes are sky-high.":1,"#Syndigo OpenAI Connect":1,"#Syndigo Product Experience Cloud":1,"#Ensure employees understand the importance of precise and consistent product information.":1,"#Train Personnel in Data Consistency:":1,"#Proactively address issues before they impact the customer experience or lead to lost sales.":1,"#Involve cross-departmental collaboration with input from marketing, sales, and IT teams.":1,"#Identify and correct inconsistencies to maintain accurate and up-to-date information.":1,"#Conduct Regular Audits of Product Data:":1,"#After implementing a PIM or a PXM system, here are some best practices you can implement to maximize the effectiveness of your solution.":1,"#Depending on your needs and existing capabilities, you need to can decide between implementing a PIM or a PXM for your business: a PIM is ideal for centralizing and standardizing product data, while a PXM excels in creating and delivering personalized, engaging product experiences. Select the one that best aligns with your business goals and customer expectations.":1,"#One of the key differences between PIM and PXM is the feedback loop that PXM provides. Leveraging the power of <a ljsid-1=\"\">Digital Shelf Analytics (DSA)</a> enables marketing teams to understand how product content is performing in the market. By analyzing this feedback, marketers can make informed decisions about what changes to make, which can further enhance the shopping experience and drive higher cart conversion rates. This continuous improvement cycle is essential for staying competitive in a rapidly evolving retail landscape.":1,"#After the management stage, content is swiftly disseminated across numerous platforms and to various endpoints, diminishing the time and resources needed for updates and upkeep. This not only minimizes errors and bottlenecks but also guarantees that every customer touchpoint is in sync with the most current and precise data. Regular system audits and updates are indispensable for the sustained consistency and relevance of product information. These measures are pivotal in identifying and rectifying any disparities, thereby upholding the reliability and timeliness of the data.":1,"#<a ljsid-0=\"\">PXM</a> takes the optimization of product content a step further. It ensures that the content is not only accurate but also tailored to the specific needs of different users as well as devices and platforms. This is crucial in today’s multi-channel retail environment, where a seamless shopping experience is essential. By optimizing content for various touchpoints, PXM enhances the overall user experience, making it more likely for customers to complete their purchases. This optimization can significantly boost cart conversion rates by providing a frictionless and engaging shopping journey.":1,"#To address the challenges of inconsistent data, many organizations are implementing <a ljsid-1=\"\">Product Information Management (PIM) solutions</a>. These systems are essential to ensuring product information is not only accurate but also consistent across all channels. PIM centralizes product information, creating a single source of truth that can be accessed and updated by various departments. This centralization minimizes the risk of discrepancies and ensures that customers receive reliable and consistent product content whether they are browsing on a desktop, a mobile app, or in a physical store.":1,"#<strong ljsid-0=\"\">Negative Brand Reputation:</strong> Over time, repeated issues with product information can tarnish your brand’s reputation, making it harder to attract and retain customers.":1,"#<strong ljsid-0=\"\">Eroded Customer Trust:</strong> Inadequate product information can make customers hesitant to complete purchases, leading to abandoned shopping journeys and a decline in customer loyalty.":1,"#<strong ljsid-0=\"\">Limited Market Reach:</strong> The absence of effective syndication resulting from poor product data can result in inefficient and error-prone syndication, limiting the ability to list products on multiple platforms and reducing sales potential.":1,"#<strong ljsid-0=\"\">Increased Returns and Support Costs:</strong> Inconsistent product descriptions and specifications can cause customer confusion, leading to higher return rates and increased customer support expenses.":1,"#<strong ljsid-0=\"\">Lower Cart Conversion Rates:</strong> Poor product images can lead to fewer items being added to shopping carts, directly impacting immediate sales.":1,"#PXM makes a big difference in elevating your commercial results":1,"#Strategies to Improve Product Data Quality and Consistency":1,"#PIM and PXM give you a big leg up in maintaining data consistency":1,"#The hidden costs of poor product information can silently but significantly impact your business, from reducing cart conversion rates and increasing return rates to eroding customer trust and damaging your brand reputation. Investing in high-quality product images, consistent content, and a robust PXM system is essential to mitigate these risks.":1,"#Address underutilization by providing additional support or resources to ensure smooth management of product content.":1,"#Analyze system usage metrics to identify areas needing training or process improvements.":1,"#Monitor PXM System Usage:":1,"#Comparing your metrics after implementation to before can give you an accurate sense of how effective your solution is.":1,"#Measuring the Success of Your Product Data Management Efforts":1,"#Cultivate a work environment that values quality and accuracy, fostering a collective dedication to high standards of data.":1,"#Poor product data doesn’t carry vague nebulous costs. There are numerous tangible costs that a business can incur:":1,"#The repercussions of inadequate product information ripple beyond the point of purchase. Discrepant data often leads to a surge in customer inquiries and returns. When products fail to meet expectations, customers are more inclined to seek assistance or initiate a return, straining both operational costs and customer relationships. Addressing these issues is a drain on time and resources, diverting focus from critical business activities.":1,"#Furthermore, inconsistent product data can wreak havoc on the shopping experience. Picture this: a customer eagerly orders a product based on a compelling image, only to be disappointed when the item doesn’t align with the description or appearance they were expecting. This letdown not only sours the individual’s perception but can also erode the trust in your brand. Disillusioned customers are less likely to return and may share their negative experiences, further damaging your brand’s standing.":1,"#Inconsistent product data is more than a minor inconvenience; it can lead to significant losses and customer dissatisfaction. When customers encounter conflicting information about a product, such as varying descriptions or mismatched images, it can create confusion and mistrust. This confusion often results in hesitation during the purchasing process, ultimately reducing cart conversion rates. For example, if a customer finds different details about a product on your website and a third-party marketplace, they may question the reliability of your brand and decide to look elsewhere.":1,"#Measurable hidden costs of poor product data":1,"#Inconsistent product data can be a brand killer":1,"#Gartner Data & Analytics EMEA":1,"#Syndigo Vendor Central":1,"#Getting executive sponsorship: how to secure executive sponsors from both sides to get alignment, support, and success":1,"#How to assess data projects goals and align them with your business’ unique characteristics and specific objectives":1,"#When the business owns strategic initiatives and results, but data ownership is a mix of decentralized owners, the answer to who owns data can be cloudy and ultimately lead to disaster.":1,"#Who owns data in your organization? Traditionally, the answer has always been IT. But is that changing?":1,"#By ensuring your product information is accurate and comprehensive, you can enhance customer experience, build lasting trust, and drive sustainable growth. Don’t let poor product information hold your business back—take the first step today by evaluating and improving your product data management processes. <strong ljsid-1=\"\"><a ljsid-1-0=\"\">Contact us</a> to learn more about how we can help you optimize your product information and boost your bottom line.</strong>":1,"#Wild Planet Foods":1,"#The accuracy and consistency of product data can make or break a business. Inconsistent product descriptions and mismatched product images not only confuse customers but also significantly reduce cart conversion rates and harm the shopping experience. Poor product information can lead to increased customer service inquiries and returns, affecting your brand’s trust and long-term loyalty. Product Experience Management (PXM) can help avoid these hidden costs by centralizing and standardizing your product content and incorporating an effective feedback mechanism to enhance the overall product experience.":1,"#When should Business or IT lead data projects":1,"#Changing the Default Settings for Data Initiatives":1,"#How to set up a collaborative approach with shared responsibilities and clear roles across your business: harnessing the technical strengths of IT and the business insights of the functional business units.":1,"#In this webinar, we’ll discuss why IT shouldn’t be the default project owner of data projects. We’ll share real-world examples where data projects have succeeded (and failed!) at the hands of the wrong business owners, and how to leverage the strengths of the organization to drive more successful outcomes.":1,"#Data projects can be driven by different departments, with IT owning key portions like systems governance, compliance, privacy. But when business metrics are the end goal, should IT own and be responsible for business objectives? And would they even want to?":1,"#Conclusion":1,"#Access all the guides you need to submit your core product content, including verified content and brand-created content.":1,"#Your request has been received. Expect a prompt response from one of our team members. In the meantime, you can check out our Master Data Management(MDM) tailored product overview demo videos.":1,"#Retailers: Hopefully you’ve read the last two installments of this series, all about how to win in retail with the Syndigo platform. If not, we suggest taking a few moments to look back <a ljsid-1=\"\">here</a> and <a ljsid-3=\"\">here</a> so you can review the benefits of fulfilled vendor onboarding data, as well as streamlined operational data. The final piece we’re covering in this part of the series is selling data.":1,"#Solving the board-level challenges":1,"#When it comes to retail specifically, there are some particularly powerful benefits ahead. The Syndigo + Riversand combined vision is about fully equipping retailers with the tools to enable seamless data management—within their organizations as well as with their vendor partners. Executing this vision means retailers can have a reliable source of truth that connects data to location, customer, and other domains in order to manage vendor onboarding, operations, and customer experiences. Plus, brands can think differently about how they manage their supply chains, position their products, and expand their channels.":1,"#Earlier this year, <a ljsid-1=\"\">Syndigo acquired</a> MDM and PIM leader Riversand. This was a major step in extending the capabilities of our end-to-end solution for all companies we work with—from retailers to manufacturers across all verticals.":1,"#Professional Services":1,"#As they evolved their e-commerce footprint, Unilever NA engaged with multiple vendors, including Syndigo, to manage their product content syndication across trading partner platforms. While each vendor choice was made to fulfill a specific need, over time it introduced additional complexity in managing product data at scale, especially as retailers grew their e-commerce presence.":1,"#With their partnership with Syndigo, Unilever NA not only resolved their initial pain points, but they have also positioned themselves for sustained success in an ever-evolving marketplace. With confidence in their current capabilities, Unilever NA is poised to lead the way in delivering exceptional consumer experiences worldwide.":1,"#Moving toward a more efficient and effective future":1,"#The implementation of Syndigo’s PXM solution meant that Unilever NA could unlock the potential of their product information across their trading partner ecosystem, enabling a more effective pathway to the physical and digital shelf. This integrated approach streamlined operations and accelerated time to value, enabling Unilever NA to realize material internal and external facing benefits.":1,"#Beyond the technical capabilities the partnership has established, Unilever NA was highly satisfied with the implementation experience as well. The combined efforts of Syndigo and their mutual partner, Accenture ensured a smooth transition, demonstrating their expertise and commitment to excellence every step of the way.":1,"#<strong ljsid-0=\"\">Enhanced Product Experience Management:</strong> Data quality insights significantly improved content quality, completeness, and efficiency in delivering data to retailers.":1,"#<strong ljsid-0=\"\">Consolidation:</strong> A decrease in the number of systems required. More streamlined teams and processes mean increased efficiency overall.":1,"#Now, Unilever NA can operate with a more intentional and systematic approach to managing product data, transforming their operations from reactive to proactive and strategic. With superior data governance, quick and efficient data migration, and strengthened internal competency, Unilever NA addressed their immediate challenges and created better processes driven by actionable insights. This comprehensive approach reduced reliance on external partners and empowered Unilever NA to accelerate their business with proactive, strategic capabilities for sustained operational excellence and enhanced market impact.":1,"#<strong ljsid-0=\"\">Proactive Implementation: </strong>Orchestrated a faster and more efficient data migration process by employing a parallel approach during implementation which ensured business continuity and a time to value within months.":1,"#<strong ljsid-0=\"\">Superior data governance:</strong> Consolidated data management including transparent and manageable business rules.":1,"#Unilever NA has been able to establish a foundation that doesn’t just address their immediate pain points; it provided a means to enable significant future process improvements:":1,"#Unilever NA can operate with a more intentional and systematic approach to managing product data, transforming their operations from reactive to proactive and strategic with the help of Syndigo.":1,"#Jim Keyt, Head of Marketing Technology for Unilever, recognized the potential to operate more efficiently while adding to the capabilities his users could access. “We wanted to scale, consolidate, and raise the floor on our approach,” he said. By consolidating their tech stack and streamlining their users’ workflows, they could become more effective in their product content distribution, while ensuring better data quality without having to engage multiple systems.":1,"#Overhauling syndication strategy":1,"#Managing accurate product data for thousands of SKUs across 60+ brands in North America and Canada had become a resource-intensive endeavor. Out of necessity, Unilever’s retail content specialists often addressed product data requirements in the specific retailer portal landing zones. This often led to the root cause—upstream data quality issues—remaining unresolved, leading to frequent re-work and reactive workflows.":1,"#3. Data quality and completeness:":1,"#Unilever NA must adhere to multiple retailer mandatories at scale. The inconsistency in data hierarchies across retailers requires a significant level of product information transformation to adhere to each partner’s dynamic taxonomies. This complexity challenged Unilever NA to develop enterprise-class capabilities to efficiently deliver on the variety of retail requirements and performance metrics. Simplifying PIM deployment operations was a key objective to drive data transparency across source systems and reduce manual interventions across the ecosystem.":1,"#2. Centralized retail requirements and operations:":1,"#1. Vendor rationalization:":1,"#As Unilever NA focused on improving their content syndication strategy, they identified key improvement opportunities:":1,"#Challenges with product content syndication":1,"#In the competitive consumer goods landscape, staying ahead means more than just delivering exceptional products. It means ensuring consistent and strong control over the quality of product data throughout a company’s ecosystem, as well as seamless distribution of the same across all relevant recipient channels. Unilever North America (Unilever NA), part of the British multinational brand, has taken the challenge to heart and restitched their content operations practices to deliver comprehensive product information across categories…and across retailers.":1,"#Download Whitepaper":1,"#Syndigo GDSN FAQs":1,"#Online modules provide total immersion in your product. Fully showcase your brand with comparison tables, product guides and a variety of lifestyle images. Deliver deep dives into key product content, reduce return rates and improve brand trust.":1,"#By adding Riversand’s <a ljsid-1=\"\">leading MDM capabilities</a> into the mix, we’ve ensured that retailers’ success continues with growth. With best-in-class MDM, retail companies can confidently achieve the operational excellence needed to sustain business growth, minimize risk, and introduce new products faster. This, coupled with Syndigo’s CXH, means retailers can leverage data across all aspects of their network with assurance that it’s validated, driving revenue, and measurable for the long term.":1,"#It all starts from the top. In Syndigo’s <a ljsid-1=\"\">How to Win in Retail blueprint</a>, the highest priorities of retail organizations are broken down, from sourcing a compelling product assortment to controlling costs. These are the priorities that drive everything in an end-to-end commerce strategy, which is what Syndigo’s Content Experience Hub (CXH) platform is designed to support. The blueprint unpacks precisely how CXH supports that end-to-end process through the application of three key data types:":1,"#Streamlining the exchange and execution of this data empowers retail leaders. Not only does that improve their ability to boost vendor engagement and maximize sales opportunities, it ensures unification of data across the enterprise (and within the robust brand network that Syndigo and Riversand offer together). It always comes back to those board-level challenges and a solution that addresses them.":1,"#<a ljsid-0=\"\">Today’s retailers</a> need to stay ahead of the eCommerce competition and continuously improve speed to market. Syndigo and Riversand’s joint approach brings industry expertise, as well as PIM, MDM, and syndication capabilities to a network of thousands of retailers and manufacturers across the globe. Our goal in bringing these platforms together is to simplify the end-to-end process every step of the way for retailer leaders everywhere.":1,"#Want to get started?":1,"#Moreover, Riversand’s platform further supports those board-level challenges being met, breaking them down on an even more granular level. Our combined vision solves those complex supply chain issues, boosts overall customer experiences, and ensures proper data governance and compliance with governing bodies like GS1. Here’s a glance at the cycle of objectives our MDM arm enables in retail:":1,"#Immerse buyers in your product experience with engaging Enhanced Content. Use 360° videos, comparison tables, lifestyle images and interactive experiences. Support shoppers’ purchasing decisions with content that highlights your products’ unique features and builds brand trust.":1,"#<strong ljsid-0=\"\">8.10 Privacy and Data Security</strong>. To the extent Vendor provides to Syndigo any personal information (“PI”) of its employees or others so that Syndigo may perform the Services, (a) Syndigo will implement and maintain reasonable (given the nature of the PI) physical, administrative and technical safeguards to secure the PI so it will not be unlawfully accessed, used, modified or destroyed; (b) if applicable, Syndigo acknowledges that (i) Vendor is the ‘data controller’, (ii) it is acting as a ‘data processor’ and (iii) Syndigo will not process the PI in a manner contrary to Vendor’s direction; and, (c) if applicable, Syndigo is a ‘service provider’ to Vendor and Syndigo will not (i) sell the PI for monetary compensation or other value gained, and (ii) will not retain, use or disclose the PI for any purpose other than performing the Services.":1,"#Showcase business use-cases and user action paths":1,"#Unilever is a vast enterprise that oversees many fast-moving consumer goods (FMCG) brands. One of the world’s largest manufacturers, their products are used by over 3.4 billion customers in 190+ countries. Unilever NA caters to the largest Unilever market globally, and to do so, they rely heavily on the syndication of their product information to their trading partners, ensuring that their product information flows effortlessly for each of the products they sell.":1,"#Please click below to connect to your copy of the “<strong ljsid-1=\"\">Master Data Management for Sustainability”</strong> Whitepaper now.<a ljsid-3=\"\"></a><a ljsid-4=\"\"></a><a ljsid-5=\"\"></a><a ljsid-6=\"\"></a>":1,"#These grocers accept content created by a brand, and do not require Syndigo verification. See “Publishing to Integrated Recipients” video to learn how to publish to them.":1,"#Walmart Consumer ID and Private Key Instructions":1,"#How to obtain your consumer ID and private Key from Walmart to syndicate core content through Syndigo":1,"#Descriptions and Guide on how to submit digital images to Syndigo for created content":1,"#Grocery Retailers who accept Brand Content":1,"#View Instructions":1,"#Join hundreds of other brands and retailers in unleashing the full potential of your data. Click here to request a customized demo and discover the power of a cloud-based-PIM for yourself.":1,"#<strong ljsid-0=\"\">More digital customers:</strong> While online shopping for grocery customers was not unknown before the pandemic, there was an explosion in this channel in recent years. Online grocery stores which were flat online jumped 103% year-over-year to $73.7 billion in 2020. Many retailers in this space were behind in eCommerce adoption, and stores had to get a crash course on selling groceries digitally. They had to focus on improving the customers’ digital shopping experience, which heavily relies on the quality of the product information.":1,"#Source and manage product data that powers irresistible shopping experiences from the world’s largest active network of vendors and suppliers.":1,"#Houston, TX – December 09, 2021 – Riversand, a Syndigo Company and leading cloud-native, SaaS Master Data Management (MDM) and Product Information Management (PIM) solutions provider, announced today that its software platform has been rated as a Strong Performer in The Forrester Wave™: Master Data Management, Q4 2021.":1,"#<strong ljsid-0=\"\">More modern technologies:</strong> Cloud platforms continually update and expand their services, allowing businesses to leverage the latest technologies, tools, integrations and innovations to stay competitive and deliver cutting-edge solutions to their customers. This helps grocery brands stay ahead in the rapidly evolving digital landscape.":1,"#Traditional PIM vendors have been slow to leverage the full potential of cloud technologies. The slow adoption has exposed their customers to the growing pains of the vendor. Even the ones who offered a cloud-based solution, have continued to hedge their bet by continuing to offer on-prem alternatives. This results in conflicting priorities and a diversion of resources away from what benefits the end user the most.":1,"#<strong ljsid-0=\"\">Service and maintenance:</strong> Grocery retailers are good at delivering a great selection of quality products to their customers, but their strengths don’t always lie in more technical functions. PIM vendors with cloud-based solutions allow users to focus on their core competencies: Cloud providers handle the underlying infrastructure maintenance, security, and updates, freeing businesses from the burden of managing complex IT tasks and allowing them to concentrate on their core business activities, leading to increased productivity and innovation.":1,"#Over time, cloud-based PIMs have become increasingly popular, especially as security and connectivity challenges have become functionally solved. These are PIM solutions that run on the servers of a PIM vendor on behalf of the user party. Cloud-based PIMs can be constantly updated and managed by the vendor, reducing the workload on users and keeping the technology at the cutting edge with UX and functionality improvements.":1,"#In the ever-changing landscape of grocery retail, adopting cloud-based PIM technology is crucial for growth. The advantages of agility, scalability, flexibility, and collaboration offered by a cloud-native PIM solution make it the ideal choice for grocery retailers seeking to thrive in a fast-paced retail environment.":1,"#Businesses have widely wised up to the value of cloud technologies.":1,"#RETAIL BLUEPRINT":1,"#NOW Earns an Immediate Win in Product Content Performance.":1,"#With the help of Syndigo, Unilever NA has enhanced their product experience management while increasing the scalability of their operations.":1,"#On a global scale, international conflicts, scarcity, and increasing fuel prices helped to accelerate inflation, which along with supply chain challenges carried over from prior years, impacted shopper choices. Shoppers, in return, became more open to trying new products or buying from different outlets. The early supply chain scarcity also caused some retailers to over-buy supply, leading to earlier holiday sales promotions. All in all, it was an unpredictable and somewhat bumpy return to a “new-normal” world.":1,"#<a ljsid-0=\"\">Win big with better PDPs</a>. Amazon Prime Day was more than one day in 2022. And whether or not you sell through this important platform (and others like it), you need to understand how to leverage content on sites like Amazon to help drive better overall sales.":1,"#<a ljsid-0=\"\">How to lead in today’s real-time economy</a>. One of the biggest outcomes from the challenges of the last few years is that shoppers have grown more comfortable with online shopping, and businesses have moved quickly to accommodate that through more delivery, hybrid, or virtual showrooming. It’s critical to understand how the industry is evolving and how to manage the product information to stay ahead.":1,"#What a year it’s been!":1,"#As 2022 opened, we saw consumers slowly returning to the behaviors that were the pre-pandemic norm. Shoppers increased their in-person shopping, and in-store sales increased more than in prior years. Online shopping also grew as shoppers continued to embrace the convenience and immediacy it provided.":1,"#With all the news swirling about, we thought it would be helpful to highlight some of our most popular insights and information from Syndigo, in one summary. Here are our top posts, ICYMI (In Case You Missed It), and how they can help you:":1,"#From Syndigo’s side, we were also evolving. We launched an updated Syndigo brand. We brought on many new suppliers, retailers and distributors, added numerous <a ljsid-1=\"\">solutions integrator partners</a>, and connected more than 100 new recipients to our network—including Amazon Core 2.0, Amazon A+, Family Dollar/Dollar Tree, Do It Best, Golf Galaxy, Ace Hardware and more. We have added features and functionality to our platform (with more to come) and were again recognized by industry analysts for PIM and Master Data Management.":1,"#As the curtain closes on 2020, the PFG team is focused on delivering complete product information and engaging consumer experiences, as everyone’s content game has risen to become “the new norm” in their industry.":1,"#We all know that Data Quality continues to have an even greater importance today, with supply chain and eCommerce teams needing to get it right,”":1,"#By understanding the huge impact that complete and engaging content has on the foodservice space, PFG is in the center of an exciting eCommerce and product content space, and they are looking for their brand partners to join them!":1,"#Our clients have seen a average lift of 90% increase on average in conversions, when shoppers engage with Syndigo’s Enhanced Content,”":1,"#“Even before the pandemic situation there was a sense of urgency around data quality, and now there is a sense of heightened urgency that we know recipients are trying to drive with their vendor community.”":1,"#The survey noted that <strong ljsid-1=\"\">74% of consumers said they were trying to recreate in-store shopping experiences online</strong>, and an analysis of online data in recent months showed as much as a 400% increase in visitors who engaged with Enhanced Content.":1,"#With such a broad scope and organization, PFG realized that there were many inconsistent workstreams where different teams were using different sources of information. This led to multiple internal groups working against different business issues. This obviously adds to systemic cost. According to AT Kearney, companies invest an average of 25 minutes per item per year manually cleansing out-of-sync item information – which can lead to operational costs in the millions of dollars for manually cleaning data.":1,"#At the end of last year, PFG expanded its scope through the acquisition of Reinhart. This makes PFG one of the largest food distributors in the US. With Reinhart becoming an important part of PFG’s Foodservice segment, there are many opportunities for the organization to share and learn its best practices, as well as network efficiency gains and an expanded presence.":1,"#The PFG team, along with executives from Syndigo and GS1 held a webinar recently to share how PFG is thinking about eCommerce, and specifically the importance of clean and consistent content to drive it all.":1,"#SAID BRAD BEST, VP, ENTERPRISE DATA & PROCESS AUTOMATION.":1,"#Syndigo echoed the need for accurate information to drive a better online experience. In surveying a segment of their clients, Syndigo highlighted these insights around eCommerce trends impacting business decisions in today’s continually changing environment.":1,"#To help its customers PFG implemented an online solution with Syndigo’s help, that allows PFG to collect item information electronically. “We’re very passionate about product content and how it helps us win in the market,” said Best. “Internally we know products sell when they have complete sets of data…and (Core content) are table stakes but it’s not enough.”":1,"#<a ljsid-0=\"\">Performance Food Group (PFG)</a> is a leading distributor for foodservice clients, working to ensure their recipient clients have the tools and resources they need to deliver positive operating experiences.":1,"#Syndigo helps our vendor partners be sure that their product information is delivered to distributors like PFG in proper formats to ensure the best content experience. Syndigo can help you learn more about complying with GDSN standards. To get started working with PFG, please <a ljsid-1=\"\">contact us</a>.":1,"#COMMENTED CHRIS BARNES, SYNDIGO SVP, SOLUTIONS DELIVERY.":1,"#The spread of COVID-19, with its lockdowns and stimulus payments, has shaped consumer behavior significantly in 2020. With every state and region in varying phases of closing, and reopening, the idea of eCommerce is brought sharply into focus.":1,"#<strong ljsid-0=\"\">More discerning shoppers:</strong> Consumers are giving the products they buy more scrutiny than ever—especially the ones they’re eating. They’re expecting greater transparency for where their food comes from and what’s in it. Demand for products that fit certain health and lifestyle standards (vegan, free trade, gluten free, etc.) is spiking; for instance, <a ljsid-2=\"\">half of US shoppers now report wellness as a priority</a> (up from 42% in 2020). Combined with mounting regulatory standards on food labelling and traceability, there’s a lot of pressure on grocery brands to manage and provide accurate, up-to-date information for all their products.":1,"#<a ljsid-0=\"\">Returning to (new) normal</a>. As we said, it’s been a year, and we have been tracking shopper behavior online through our Enhanced Content analytics capabilities. In this post, we cover last month’s Black Friday/Cyber Monday trends as an indicator of what is likely to happen as we move into the new year.":1,"#<a ljsid-0=\"\">How data management drives eCommerce</a>. We often think of PIM and MDM as the formal, structured data sets that drive business functions. However, these systems are also essential for eCommerce, since data quality has a direct impact on sales online. To be effective, these internal systems must also be flexible and connected in order to stay in sync with the needs of eCommerce.":1,"#We believe that to enable commerce most efficiently, companies need to control the flow of data through their organization and across today’s two-sided network of retailers and suppliers, in order to win on every shelf. We hope that these resources are helpful as you make your plans for 2023. And we hope that it includes Syndigo!":1,"#Since there has been so much good content shared this year, we couldn’t resist: Here are a few additional “gifts” to share with your colleagues: An overview of the basics of <a ljsid-1=\"\">PIM</a> and <a ljsid-3=\"\">MDM</a>; our <a ljsid-5=\"\">webinar series</a> that touch on specific retailer guidelines and our product roadmaps; plus a blueprint on <a ljsid-7=\"\">transforming your product content lifecycle</a>.":1,"#<a ljsid-0=\"\">Understanding where to sell</a>. For brands, it is often an internal battle to determine the best places to sell online. This piece covers whether brands should sell directly or through retail channels to build and maintain shopper loyalty.":1,"#<em ljsid-0=\"\">A single platform for a single strategy:</em> Retailers everywhere know the appeal of this! Especially when that strategy is as lengthy and nuanced as the end-to-end eCommerce process, it’s no wonder retailers prefer one powerful solution to take them through all the challenges involved.":1,"#Determine Those Differentiators":1,"#Demonstrate the live dashboard features and functionality":1,"#Outline how you can get these metrics in your account":1,"#Through a new dashboard, you can easily see how your metrics stack up against your category. Then, use these data points to understand where you have opportunities to improve or focus your team’s efforts on those initiatives.":1,"#Introduce our latest Categorization methodology leveraging Syndigo’s proprietary product database":1,"#Syndigo is launching a new Benchmarking module for your Enhanced Content!":1,"#Discover the secrets to elevate your product detail pages and skyrocket conversions using Syndigo’s Enhanced Content solution. Download now!":1,"#Syndigo Recipients List – GDSN":1,"#With all the products being launched every year – more than 30,000 annually, according to Nielsen – it is hard to keep track of all the brand names, line extensions, item descriptions, label information and the other content that goes with it. Supplier brands and retail outlets need to identify, measure and track these items with a unique code identifier. For consumer goods, this is the Global Trade Item Number (GTIN). In North America, the U.P.C. bar code represents the GTIN.":1,"#If you don’t have a company prefix, you can apply for one through GS1, the coding standards body (for more information on GS1 or how to apply, please visit <a ljsid-1=\"\">https://syndigo.com/gs1-cip/</a>). This number is the manufacturer ID portion on GTINs and barcodes. In addition to the company prefix, you will need to create a unique product number for each item you want to sell. Since this number can’t be used for multiple products, or transferred from one product to another, it’s important to plan ahead with your numbering.":1,"#For instance, Denner is the third largest food retailer in Switzerland and part of the Migros Genossenschafts Bund. It is currently running a massive digitization program which has at its core, the goal of mastering their product data, and the establishment of a 360° view of the product data for effective and flexible digitization of all processes from item listing to customer experience. <a ljsid-1=\"\">Read here</a> about how Denner leveraged the power of Syndigo’s solution to make their vision come true.":1,"#Inline Modules":1,"#Capture shoppers’ attention from beginning to end":1,"#GDSN Set Up Check List":1,"#Action items and setup for GDSN onboarding":1,"#GDSN Resources & Tools":1,"#Step-by-step instructions for GDSN setup":1,"#Understand data pool network flow":1,"#GDSN Training: Start to Finish":1,"#GDSN User Guide":1,"#Bite-sized videos to walk through GDSN setup":1,"#Ultimately, Enhanced Content is about completing the story. Put yourself in the position of the shopper when viewing the product page: What else would you want to know? Enable Enhanced Content on your product pages to optimize the product’s story accordingly, and to ensure the content helps answer any questions or address ideas the shopper might have when checking it out.":1,"#In the keynote, Gartner Analysts Erick Brethenoux and Alys Woodward explained how data and analytics have not only driven change, but also can enable the response to it. “We live in a world of perpetual uncertainty,” said Woodward. Though it’s tempting to look forward to a ‘return to normal,’ they explained through the keynote, it’s wiser to prepare for and adapt to new reality of continuous uncertainty.":1,"#Transformation in Retail Leads to Huge Results":1,"#One especially inspiring session explored how retailers could harness new, often enormous streams of customer, product and behavioral data to get better results both online and off.":1,"#Other recurring themes included improving data governance and accuracy, automating time consuming and error-prone manual tasks, telling stories (both internally and externally) with data, and finding smarter ways to integrate, coordinate and connect the growing selection of enterprise data pools and analytics technologies.":1,"#Though there was enormous breadth of expertise and perspective, common themes appeared time and again through the presentations, panels and sessions. Many experts—from IT to data science to analytics and logistics—shared a need to transform, adapt, and evolve.":1,"#Fortunately, the conference provided no shortage of ideas, insight and success stories from innovators pushing the world of data and analytics forward.":1,"#Syndigo Integration Studio":1,"#Managing global product information is an unwieldy challenge. From manual entries to database disconnections across the enterprise, high data error and loss risks are serious challenges, especially when you add around 300 new SKUs per year and manage over 1,000 active SKUs as L’Occitane does.":1,"#A list of retailers who accept Brand Created Content & their associated Recipient name in the platform.":1,"#Syndigo syndicates grocery content with these retailers":1,"#Read the most frequently asked questions in regards to Created Content.":1,"#Syndigo Verified Content Grocery Panel Recipients":1,"#A quick view of the Syndigo Verified & Brand Created Core syndication cycle.":1,"#Brand Created Content Recipients":1,"#For suppliers sending their physical content for capture, including foodservice imaging, please complete and include a copy of this form with your physical shipment":1,"#View Recipients":1,"#Overview of retailers for your Syndigo created and brand created content in CXH":1,"#Verified Content FAQ Sheet":1,"#Brand Created Vs. Syndigo Verified Recipients":1,"#The Syndication Journey Map":1,"#Syndigo Physical Request Form – Peoria":1,"#View Form":1},"version":33156}]