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In most retail and manufacturing environments, AI":1,"#According to Gartner, 60% of AI projects are expected to remain stuck in pilot by 2026 due to data readiness issues. “AI-ready” in this context does not mean sophisticated models—it means data that is complete, consistent, and usable across systems. Many organizations overlook a critical connection: AI does not primarily depend on compute power or model architecture, but on the quality and structure of the master data it relies on. It is precisely in the interplay of PIM, PXM, ERP, and MDM that it becomes evident how quickly inconsistent data can slow down operational and strategic initiatives.":1,"#is a global leader in the formulation, sales, and distribution of specialty chemicals and ingredients for the world’s top manufacturers and formulators. Operating in over 60 countries they create a world of opportunity through their technical expertise and a high-quality portfolio of 52,000 products across eight market sectors. These products are integral to almost every aspect of daily life, helping their customers avoid the complexity of dealing with multiple points of contact.":1,"#Why AI Initiatives Stall on Inconsistent Master Data":1,"#der Product Experience Cloud":1,"#Artificial intelligence is no longer the experiment. In retail and branded manufacturing, it is already embedded in forecasting, pricing, and customer engagement. And yet—most AI initiatives never scale. From predictive forecasting in supply chains and automated product recommendations in e-commerce to dynamic price optimization in omnichannel environments and agent-based assistants in customer service, AI is now part of the everyday operating model. he paradox is striking: pilots perform. Rollouts stall. The reason is rarely the model itself. In most cases, the real constraint lies deeper: in the data foundation.":1,"#<a ljsid-0=\"\"><strong ljsid-0-0=\"\">IMCD</strong></a> is a global leader in the formulation, sales, and distribution of specialty chemicals and ingredients for the world’s top manufacturers and formulators. Operating in over 60 countries they create a world of opportunity through their technical expertise and a high-quality portfolio of 52,000 products across eight market sectors. These products are integral to almost every aspect of daily life, helping their customers avoid the complexity of dealing with multiple points of contact.":1,"#Copyright Policy":1,"#AI initiatives realize their value not solely through powerful models, but through the structural quality of the data foundation on which they are built. For retailers and brand manufacturers, this reframesMaster Data Management entirely: it is not a supporting IT task, but a business decision.":1,"#With the rise of Agentic AI, the risk profile changes. AI systems no longer merely analyze—they act. As AI gains autonomy, tolerance for ambiguity approaches zero. They prioritize offers, adjust prices, optimize assortments, and make logistical decisions autonomously.":1,"#From an economic perspective, the costs do not arise from a single failed projects. They result from maintaining fragmented data structures over time. Every manual correction, every reconciliation cycle, and every delayed decision ties up expertise that could otherwise drive growth or innovation.":1,"#Without MDM, product information may be complete and enriched – but interpreted differently across ERP, CRM, commerce, and reporrting systems.":1,"#Faster product launches and updates across all sales channels":1,"#IMCD recognized the need for a centralized system to manage and publish accurate product data across global teams and partners. With a broad and evolving product portfolio, maintaining consistent data quality and harmonization across platforms was critical for operational agility and downstream accuracy. By adopting Syndigo PIM, IMCD has achieved impressive results:":1,"#Breaking Through Data Barriers":1,"#Our <a ljsid-1=\"\">Gestion des données de référence (MDM)</a> solution is an essential tool for organizations that need help effectively managing their sustainability data. Syndigo MDM provides a centralized platform that consolidates all sustainability-related data, ensuring consistency and accuracy across the entire organization. By offering a unified hub, it eliminates the silos that often lead to data discrepancies and inefficiencies, while streamlining the collection and integration of sustainability data from various sources. Whether the data comes from suppliers, internal operations, or external monitoring tools, it simplifies the process through automation, reducing manual effort and minimizing the risk of errors associated with manual data entry.":1,"#According to Gartner*, 60% of AI projects are expected to remain stuck in pilot by 2026 due to data readiness issues. “AI-ready” in this context does not mean sophisticated models—it means data that is complete, consistent, and usable across systems. Many organizations overlook a critical connection: AI does not primarily depend on compute power or model architecture, but on the quality and structure of the master data it relies on. It is precisely in the interplay of PIM, PXM, ERP, and MDM that it becomes evident how quickly inconsistent data can slow down operational and strategic initiatives.":1,"#Product launches delayed due to incomplete or conflicting dataAI-driven forecasts requiring manual validation":1,"#Enhancement in customer experience, boosting trust and loyalty":1,"#Sales growth driven by improved content management":1,"#Reduction in product return rates due to better data":1,"#Improvement in product content accuracy across channels":1,"#Increase in the completeness of core product data fields":1,"#This transformation has increased IMCD’s agility and responsiveness, enabling them to quickly adapt to market changes while maintaining high data quality. With reliable, centralized product information, IMCD is uncovering new opportunities for growth and operational improvements across all global markets, while driving customer satisfaction and long-term business growth.":1,"#Syndigo PIM’s data transparency and filtering tools provide IMCD with greater control over product data quality. Teams can now quickly identify and address gaps, enhancing consistency and expediting time-to-market.":1,"#New Operational Efficiency Delivers Faster Launches, Higher Accuracy, and Better Customer Experience":1,"#Syndigo has offered us an exceptionally flexible PIM solution. We migrated from our old PIM with ease, and our users were immediately impressed by the intuitive UI. But beyond the technology, it’s been a true partnership, one that helped us accelerate time-to-market, greatly improved product data quality, and strengthen governance across over 60 countries. We chose Syndigo for its MACH architecture and the ability to use it fully headless in our integrated ecosystem, and it’s proven to be the right fit for both our present needs and future ambitions.":1,"#The platform also facilitates global expansion, helping IMCD deliver high-quality, channel-ready product information in multiple locales and languages, and they can easily synchronize data in real-time across their data landscape, ensuring all product updates are available in target systems as soon as product information has changed.":1,"#From the outset, Syndigo’s intuitive user interface has impressed IMCD teams, streamlining the process of navigating, enriching, and governing product data. Features such as mass product updates and workflow-driven publishing enable users to manage content efficiently and consistently across markets.":1,"#Driven by the platform’s MACH-based design and headless integration capabilities, IMCD selected Syndigo PIM to modernize product content operations. It centralizes product information data in a single platform, with automated workflows that integrate seamlessly across channels. Built-in intelligence and connectivity ensure that product information is always accurate, synchronized, and readily available, eliminating bottlenecks and improving speed to market with AI-powered automation and real-time updates.":1,"#A Future-Proof Infrastructure with Syndigo PIM":1,"#Syndigo isn’t just a vendor to us; they’re a trusted partner fully aligned with our roadmap and absolutely committed to our success. Together, we’ve built more than a system, we’ve created a collaborative foundation that supports our growth, strengthens governance, and prepares us for the future.":1,"#These challenges created a complex web that IMCD wanted to address to optimize operational efficiency, making it clear that a comprehensive solution was needed. Addressing these issues was crucial to maintaining a competitive edge and supporting sustainable growth.":1,"#IMCD aimed to update its systems with the integration capabilities to empower its digital transformation and long-term strategic goals.":1,"#Stepping up legacy technology to support digital ambitions":1,"#Centralizing and harmonizing product data was critical to IMCD to seize market opportunities more swiftly and efficiently.":1,"#Accelerating market response with unified data":1,"#By aligning product information across all touchpoints, IMCD needed to ensure faster launches and detailed, accurate product content that meets customer expectations.":1,"#Creating consistent customer experiences":1,"#A reliable governance model was needed to scale with their expanding operations while maintaining consistency and accountability.":1,"#IMCD needed to strengthen standardized processes and role-based permissions to maintain consistent data quality and accountability across all regions.":1,"#Streamlining workflows and access controls":1,"#As IMCD expanded globally, they faced several interconnected challenges that threatened to slow their growth. To scale rapidly, the company saw the need to strengthen systems, workflows, and governance to support long-term agility and customer satisfaction. Their main priorities for improvement included:":1,"#Five Key Areas of Improvement to Scale Accurate Product Data":1,"#Please click below to connect to your copy of the “<strong ljsid-1=\"\">Commerce Readiness 2026”</strong> whitepaper now.<a ljsid-3=\"\"></a>":1,"#Go beyond basic product descriptions with <a ljsid-1=\"\">Contenu enrichi</a>. You can include more information for consumers about product lifecycle, environmental impact, sourcing, and compliance with global sustainability standards. By providing this comprehensive content, organizations can tell their complete sustainability story with confidence and authority. This detailed approach enables businesses to differentiate themselves in an increasingly eco-conscious marketplace where consumers expect unprecedented levels of transparency about the products they purchase, making enhanced sustainability content not just a nice-to-have, but a competitive necessity.":1,"#Why AI Initiatives Stall on Inconsistent Master Data – and Why MDM Must Be the Foundation":1,"#This whitepaper shows you how to design your product experience so it performs across search engines, marketplaces, social environments, and AI interfaces all backed by solid research, real-world examples, and a systematic five-step plan toward Commerce Readiness 2026.":1,"#Commerce is undergoing a profound shift: customer expectations are rising, tolerance for errors is shrinking and at the same time, AI systems, shopping platforms, and social media feeds are increasingly deciding which products are visible at all. Product data are no longer just a box to check they are a lever for trust, conversion, and brand perception.":1,"#Food service":1,"#ECC Köln and Syndigo":1,"#Why incomplete or incorrect product data undermine trust":1,"#In this whitepaper, you will learn":1,"#Which criteria help you evaluate your maturity realistically":1,"#How to reach Commerce Readiness 2026 in five structured steps":1,"#What Assisted, Agentic, Social & Connected Commerce mean for your business":1,"#Why 2026 will be a decisive turning point":1,"#Unlock the value of your product data! Downloading the whitepaper is your first step toward stronger product experiences and measurable business impact.":1,"#Levallois-Perret":1,"#Supply Chain":1,"#Downlaod the Report":1,"#AI-powered search, Conversational Commerce, TikTok Shop, and 2D codes in retail: many of these developments are no longer visions—they are reality. And they are changing how products are found, evaluated, and purchased. Companies that fail to adapt their data, processes, and systems now risk losing visibility as well as pricing and margin flexibility.":1,"#Profile Details":1,"#March 26, 2026 at 11am CET / 10am GMT":1,"#AI-ready product data are the foundation for relevance in search, feeds, and agentic systems.":1,"#AI is Changing Commerce Now":1,"#Five steps turn data chaos into a scalable product experience.":1,"#Structure Beats Random Activity":1,"#Only consistent, complete product data build trust and visibility.":1,"#Product Experience Drives Results":1,"#At the same time, this phase offers a strategic opportunity: businesses that strengthen the quality, transparency, and emotional impact of their product experience gain a significant competitive edge—over market rivals and over purely price-driven offerings. This whitepaper helps you sharpen your brand’s position.":1,"#Whether online or at the point of sale, today’s customers expect product information that is complete, consistent, and engaging. Digital touchpoints have become a key driver of in-store purchases: many consumers research products online well before visiting a store. Once there, most continue to use their smartphones to compare prices, access additional product details, or manage loyalty programs—across industries.":1,"#The Importance of Online Information for Purchase Decisions and Shopping Experiences":1,"#Strengthening governance framework":1,"#Key Findings of the Study":1,"#The „Click & Buy vs. Brick & Buy“ study reveals how digital information, social media, and the use of smartphones and QR codes influence consumer behavior in brick-and-mortar retail—and why content quality and seamless touchpoint integration are key drivers of conversion and sales.":1,"#Director of IT, IMCD Group B.V.":1,"#Across industries, Instagram is the most-used source of inspiration before a purchase; TikTok is gaining particular traction in beauty and cosmetics.":1,"#Digital Product Communication Expert":1,"#<strong ljsid-0=\"\">91% </strong>of consumers abandon a purchase if product information is missing.":1,"#Purchase decisions now happen everywhere—online, offline, and on the go.":1,"#Enhanced Content Learn all about Enhanced Content features and getting your content into Syndigo Platform. Learning Enhanced Content Setting Up EC in Syndigo’s CES Platform […]":1,"#Get actionable insights to improve content quality, channel consistency, and PIM processes in measurable ways.":1,"#Discover how smartphones and QR codes support shoppers at the shelf—and how to turn them into new touchpoints along the customer journey.":1,"#Learn which content and formats prevent cart abandonment.":1,"#See which digital touchpoints truly influence purchase decisions—both online and in-store.":1,"#Why This Study Matters to You":1,"#Three Must-Haves for Tomorrow’s Retail":1,"#Scan → Click → Added Value. QR codes connect the store floor to the digital brand world, building lasting customer relationships that go beyond the purchase itself.":1,"#QR-Codes as Touchpoints":1,"#The constant companion becomes a key decision-maker. At the shelf, the smartphone delivers product details, comparisons, reviews, and inspiration.":1,"#Smartphone at the POS":1,"#Good product information convinces, great content inspires. Combining facts with emotion makes brands tangible and memorable.":1,"#From click to cart: how touchpoints work together":1,"#<strong ljsid-0=\"\">81% </strong>of consumers find QR codes user-friendly.":1,"#<strong ljsid-0=\"\">28% </strong>now use their smartphone to pay when shopping.":1,"#<strong ljsid-0=\"\">66% </strong>of electronics shoppers consider customer reviews important even in physical stores.":1,"#<strong ljsid-0=\"\">40% </strong>base their online purchase decisions primarily on high-quality product images.":1,"#Discover how online information, smartphones, and digital touchpoints influence purchase decisions in the ECC Köln and 1WorldSync by Syndigo 2025 study.":1,"#Download the study":1,"#As Syndigo’s <a ljsid-1=\"\">agentic commerce solutions</a> redefine product discovery and activation, our newest advancements extend the accelerating power of AI throughout the Product Experience Management (PXM) process. From automated content layout design to compliance checks and real-time activation insights, amplify your operations with these powerful new capabilities that save time, get your message to market faster, and make your life easier.":1,"#Your Product Journey":1,"#Leverage AI Efficiency at Every Step of":1,"#Our brand-new direct connection to OpenAI’s Agentic Commerce Protocol (ACP) enables you to send their own product content directly to OpenAI for use in ChatGPT and its other platforms. That means AI-ready product content is always available to ChatGPT when it looks to answers and recommendations, and products are ready for accurate representation and purchase via Instant Checkout.":1,"#Explore GoPilot Capabilities":1,"#New prompts and guidance along your content generation journey to automate production and suggest opportunities for data optimization and expansion.":1,"#Navigate your catalog more easily with smarter search capabilities that accommodate nuances like related keywords, language-specific variables, and punctuation in product names.":1,"#Evaluate and analyze product images to automatically generate recommended tags, descriptions, metadata and more.":1,"#Image Analysis":1,"#New and improved capabilities of the AI GoPilots in our Product Experience Cloud.":1,"#New GoPilot and AI Enhancements":1,"#AI-driven matching of your own product data to the unique categories and data fields of each retailer, accelerating item onboarding and reducing errors. AI can also suggest transformations to adjust and optimize your content for a recipient’s requirements.":1,"#Intelligent Attribute Value Mapping and Transformation":1,"#Automates the production of dynamic, premium rich e-commerce content using your existing assets, enabling you to create compelling experiences on every product page.":1,"#Enhanced Content Layout Design":1,"#<strong ljsid-0=\"\">Target audience:</strong> Manufacturers and wholesalers of technical products in sectors such as electrical engineering, building materials, HVAC & plumbing, shipbuilding.":1,"#CASE STUDIES":1,"#<strong ljsid-0=\"\">Consistent Brand Story</strong>: Guarantee your product is represented accurately and attractively everywhere it’s sold.":1,"#<strong ljsid-0=\"\">Higher Conversion Rates</strong>: Enhanced content keeps customers engaged and more likely to make a purchase.":1,"#<strong ljsid-0=\"\">Increased Product Visibility</strong>: Ensure your products stand out with eye-catching media across multiple retailers.":1,"#Benefits of Syndicating Enhanced Content:":1,"#Can’t attend the event? No problem! Make an appointment with us to find out how PIM can revolutionize your product data management. Don’t miss anything – secure your place now!":1,"#Syndigo will provide valuable insights and lots of fun at this year’s product data fun on July 2nd at the Steinbergs Alm in Sundern. Product data management can be a lot – but it should definitely not be boring or even tedious. Product Information Management – PIM for short – offers you the solution for efficient data management combined with joy and quick success.":1,"#The day event has many interesting and insightful lectures, networking opportunities and insights in store for you. Our expert Ben Rund talks to you about the “<strong ljsid-1=\"\"><em ljsid-1-0=\"\">4 steps for a convincing MDM/PIM business case</em></strong>” and shows the diverse possibilities that such solutions can offer you when managing, enriching and extracting product data. So don’t let the tedious task of managing your product data spoil your fun any longer.":1,"#<em ljsid-0=\"\">Request a demo to</em> En savoir plus":1,"#Download the study now!":1,"#Want to see these capabilities in action? Get a custom demo.":1,"#Watch Recording":1,"#Make the most of every Syndigo innovation. Get insights, inspiration and ideas for how to save time, get more value, and get an edge in PXM from the experts in our quarterly product innovation webinar.":1,"#New families for Machine-Learning based data matching will make it easier than ever to match and merge records and streamline your product database.":1,"#Product Domain Golden Record Management":1,"#Explore the Integration Studio":1,"#Reduce the manual effort required to configure and set up data syndication with an intuitive self-service interface and automatic creation of integration profiles and Azure Export containers.":1,"#Explore Analytics":1,"#retailers.":1,"#two major new grocery":1,"#at":1,"#The Fall update also includes monitoring":1,"#from a single intuitive interface.":1,"#errors that could delay approval":1,"#identify":1,"#quickly":1,"#published, and":1,"#to retailers get":1,"#submit":1,"#Discover whether the new products and content updates you":1,"#“Is It Live?” Analytics":1,"#Even more new capabilities that make managing data and monitoring your content fast and easy.":1,"#Other Innovations":1,"#OpenAI Connect and Syndigo GEO for Product Experience Integration to ChatGPT and Agentic Commerce Readiness":1,"#This solution dynamically structures and optimizes product content for easy search and use by popular LLMs. That includes basic product data as well as enriched media, metadata, claims, ratings, reviews and more. As AI looks for information to form responses and support product discovery, this ensures your content is easily available and optimized for generative search for the commerce experiences of today and tomorrow.":1,"#Syndigo GEO":1,"#Reinvent How You Create, Optimize and Activate Content":1,"#Best practices for smooth and automated data management":1,"#How to efficiently clean up incorrect or incomplete manufacturer data":1,"#Why structured data onboarding is crucial for your success":1,"#Discover more":1,"#2. Meeting Customer Expectations – Accuracy is Non-Negotiable":1,"#<strong ljsid-0=\"\">Specifications:</strong> Don’t miss the details, dimensions, materials, and care instructions matter.":1,"#<strong ljsid-0=\"\">Visual Assets: </strong>High-quality images and videos provide a virtual touch-and-feel experience. Showcase your product from every angle and provide that in-store feeling.":1,"#<strong ljsid-0=\"\">Rich Descriptions:</strong> Elevate your product detail pages (PDPs) with engaging descriptions. Paint a vivid picture of what the consumer will find.":1,"#Actionable Steps":1,"#How can brands reduce this costly churn without sacrificing satisfaction? One answer lies in comprehensive product information. When consumers find accurate, detailed content – whether it’s sizing charts, ingredient lists, or usage instructions – they make informed decisions. Fewer surprises mean fewer returns.":1,"#Returns are a double-edged sword. While they are an integral part of e-commerce customer satisfaction, excessive returns hurt the bottom line.":1,"#<strong ljsid-0=\"\">Personalization: </strong>Tailor recommendations based on browsing history and preferences.":1,"#<strong ljsid-0=\"\">Interactive Elements: </strong>Quizzes, how-to guides, and FAQs keep shoppers engaged.":1,"#<strong ljsid-0=\"\">Storytelling: </strong>Go beyond features. Share product stories, use cases, and benefits.":1,"#Engage consumers at every step, make them feel confident about their choices.":1,"#Picture this: A shopper adds your item to their cart, hovers over the checkout button, and then, out of the blue, they just vanish. Abandoned carts plague e-commerce. Often, it’s due to lackluster product content.":1,"#4. Engaging and Informative Product Content – The Cart Abandonment Solution":1,"#<strong ljsid-0=\"\">Localized Adaptation: </strong>Tailor content to regional nuances without compromising core brand values.":1,"#<strong ljsid-0=\"\">Cross-Channel Alignment: </strong>Ensure your brand story remains intact across platforms.":1,"#1. Cutting Down Returns – The Power of Product Information":1,"#<strong ljsid-0=\"\">Brand Guidelines:</strong> Establish clear guidelines for tone, imagery, and messaging not just for your marketing and communications but for your product content as well.":1,"#Actionable Steps:":1,"#Whether a shopper encounters your brand on Amazon, Walmart or other marketplaces, consistency should be prioritized. A unified voice, visual style, and messaging create a seamless brand experience.":1,"#Consumers navigate a maze of e-commerce sites, each with its own flavor. But even across different online environments, it’s important for a brand to preserve a consistent identity.":1,"#3. Consistent Brand Representation – Across Sites and Beyond":1,"#<strong ljsid-0=\"\">Transparency: </strong>Be honest about product limitations to manage expectations proactively.":1,"#<strong ljsid-0=\"\">User-Generated Content:</strong> Leverage reviews and ratings; authentic feedback builds credibility.":1,"#<strong ljsid-0=\"\">Real-Time Updates:</strong> Regularly review and update product details, compare your PIM data to your product content across different sites constantly to avoid outdated content. Leverage innovations like <a ljsid-2=\"\">Syndigo’s Compare with Live</a> to leverage real-time visibility through various platforms to compare your PIM data to live data side-by-side.":1,"#Brands must deliver on promises. Accurate product information isn’t optional – it’s fundamental.":1,"#Imagine a shopper eagerly awaiting their order delivery, only to receive something that doesn’t match the online description. Disappointment sets in, trust wavers, and brand loyalty hangs in the balance.":1,"#Connecting with Consumers – The Blueprint for Loyalty":1,"#In the crowded e-commerce arena, brands engage in an unrelenting battle for consumer attention.":1,"#Eleva tu Anaquel Digital: Desbloquea el Poder de la Analítica de Syndigo":1,"#RODUKTDATENPFELGE (CONTENT CURATION)":1,"#Download the study now to gain exclusive insights, expert interviews, and practical recommendations for retailers, brands, and manufacturers!":1,"#SQLI Office – Espace Événementiel Maslo, 10 rue Thierry Le Luron,":1,"#Stay ahead in retail with efficient supplier integration, marketplace optimization, and compliance. In this pre-recorded session, experts from Advellence & Syndigo share strategies to streamline operations and cut costs.":1,"#“The results are clear: digital information and smartphones shape the shopping experience far beyond e-commerce. Brands that guide customers along their entire journey—from online inspiration to in-store purchase—build genuine connections. The key is to strategically link online and offline touchpoints and turn data, content, and interaction into one consistent brand experience.”":1,"#Syndigo OpenAI Connect":1,"#“Syndigo’s holistic approach to data and content management harmonises perfectly with our expertise in system integration. Thanks to Syndigo’s flexible, cloud-native architecture, together we create solutions that increase data quality and help companies to manage their product information efficiently and distribute it seamlessly across different channels.”":1,"#From the cloud and AI integrations to optimising the customer experience, customers can be supported throughout the entire digital transformation process.":1,"#As part of the Bertelsmann Group, Arvato Systems benefits from the stable foundation of a globally active German company and develops customised IT solutions for various industries. The comprehensive portfolio is optimally complemented by strategic technology partnerships with global market leaders such as AWS, Google, Microsoft and SAP.":1,"#Digital transformation with Arvato Systems":1,"#Full-service provider with comprehensive advice and training for your team":1,"#Customised integration through partnership with SAP, Microsoft, AWS & Google":1,"#Experts in the implementation of AI functions using state-of-the-art LLMs":1,"#Expertise for global rollouts and locations in multiple time zones":1,"#Experience in the implementation of PIM systems at well-known companies such as BMW":1,"#20 years of PIM experience, primarily in the retail and industrial sectors":1,"#Advantages through Arvato Systems":1,"#Thanks to extensive expertise gained from numerous successful projects, customers receive comprehensive support. From the initial conception phase and process definition to precise implementation, targeted team training and ongoing technical support.":1,"#End-to-end implementation of Syndigo – Arvato Systems makes it possible":1,"#Implement Syndigo end-to-end with Arvato Systems. 20+ years of PIM expertise, AI integration & global rollout support for digital product data success.":1,"#Syndigo Implementation Partner | Arvato Systems PIM Experts":1,"#<strong ljsid-0=\"\">Reduced Returns</strong>: Help consumers make informed buying decisions, leading to fewer misunderstandings and returns.":1,"#Optimize Product Data for Americanas SA with Syndigo":1,"#Joint Study by ECC Köln and Syndigo: CLICK & BUY VS. BRICK & BUY - Syndigo":1,"#So how can suppliers take their product presentation to the next level?":1,"#Today’s digital commerce demands more than just basic product data. Customers expect rich, engaging, and consistent content across all channels. Traditional standards like GDSN/GS1 can’t deliver the visual and emotional impact needed to stand out.":1,"#How Syndigo can support suppliers with content creation services":1,"#Real success story from <strong ljsid-1=\"\">Aviko</strong>":1,"#How Syndigo supports scalable, high-impact content delivery":1,"#How Transgourmet integrates it across web and app":1,"#What Enhanced Content is and why it matters":1,"#With over two decades of comprehensive expertise in Product Information Management (PIM) and as a certified Syndigo partner, <a ljsid-1=\"\">Arvato Systems</a> offers customised solutions for companies that want to strategically use and optimise their product data.":1,"#Request more information now and get started on your journey toward better visibility and sales!":1,"#All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 1,149 adults. Fieldwork was undertaken between 7th – 8th August 2023. The survey was carried out online. The figures have been weighted and are representative of all US adults (aged 18+). Other insights included in the report include the influence of product content on customer experiences, brand perception, buying behavior and more. The full report and survey results can be found on Syndigo’s website at <a ljsid-1=\"\">syndigo.com/ebook/the-state-of-product-content-2023/</a>.":1,"#We look forward to your participation!":1,"#<strong ljsid-0=\"\">Secure Your Spot Now! </strong>Register now for free for this webinar series and gain exclusive insights from <strong ljsid-2=\"\">industry leaders such as GALERIA and other retailers</strong>.":1,"#<strong ljsid-0=\"\">Ensure compliance</strong> – Minimize risks and meet regulatory requirements":1,"#<strong ljsid-0=\"\">Master marketplaces</strong> – Enhance data quality, drive growth, and maximize revenue":1,"#<strong ljsid-0=\"\">Optimize onboarding</strong> – Fast, efficient, and flexible supplier integration":1,"#Why Join?":1,"#A whole wealth of content is possible for retailer PDPs that are powered by Syndigo. The selling data translates to captivating experiences for consumers, with plenty of options available: optimized images, mobile hero images, consistent package shots, custom-derived attributes, and much more.":1,"#Another telling finding from our Forrester Consulting study was that 54% of respondents felt that improving product content quality was key to eCommerce success. The Syndigo approach with this data dramatically improves the quality and efficiency of the product experiences, getting selling data on the PDPs quicker and elevating those PDPs from simple to engaging. Even better, they meet consumer expectations on a better scale. From images and videos that provide extensive data, to Syndigo-created content that’s accurate and consistent across products, to details about shelf life, storage temperatures, and hazardous material, these PDPs are more likely to ensure the shopper is fully informed and happy with their purchase.":1,"#Are you ready to take your eCommerce to the next level?":1,"#What kinds of product experiences are created?":1,"#Our Forrester Consulting study found that 63% of product content management decision-makers struggle with creating compelling, rich product content. Standard product information may communicate the primary message of a brand, but that’s simply not enough these days. Online shopping activity is only increasing, and retailers know just as well as brands that Product Detail Pages (PDPs) have to stand out from the competition in order to sell. That’s why Syndigo applies selling data to make sure those pages have elevated content experiences that educate and persuade the consumer.":1,"#Data that sells products":1,"#By managing this selling data, retailers get complete and accurate product content on their websites—and in store, for that matter, which also improves shelf merchandising. Moreover, wellness claims can be incorporated for food/health-based items, Enhanced Content features like image carousels and 360-spins can provide interactive elements, and internal teams are better aligned on real-time changes (reducing manual edits and spreadsheet work).":1,"#<a ljsid-0=\"\">Part 1</a> and <a ljsid-2=\"\">Part 2</a> of this series explored the categories of content submissions and how Syndigo’s Content Experience Hub (CXH) makes it possible to manage all of them in one platform. So it should come as no surprise that retailers can use CXH for syndication needs as well. This comprehensive platform gives brands the ability to seamlessly syndicate both their Core and Enhanced Content to retailers, in the preferred formats and specifications set by each retail organization.":1,"#Head of Global Enterprise Data Management at Victorinox":1,"#Victorinox is the manufacturer of the famous Swiss Army Knife<sup ljsid-1=\"\">TM</sup>and other premium products. The family-run company, now in its fourth generation and based in Switzerland, sells its products in over 120 countries worldwide. The Victorinox brand is internationally renowned. In addition to the legendary Swiss Army Knife<sup ljsid-3=\"\">TM</sup>, the portfolio includes four other product categories: Household and professional knives, watches, luggage and perfume. The company employs around 2,200 people worldwide and generated sales of 424 million Swiss francs (US$481 million) in 2023.":1,"#Syndigo Enhanced Content goes beyond basic product descriptions. It includes rich media elements like high-quality images, videos, comparison charts, and interactive content. This comprehensive and engaging content gives customers a deeper understanding of your product, enhancing their shopping experience and influencing buying decisions.":1,"#91% of consumers are more likely to return to a brand and/or retailer if they can quickly find all the information they want about products while shopping":1,"#Besides a product’s descriptive ‘Core Content’ (i.e., description of product and basic information like weight, materials, volume, etc.), the product content that is most likely to influence a purchase is comparison charts with similar products (38%) and 360° product view (36%)":1,"#“Ultimately, the takeaway here is that product data has a huge influence on consumer behavior and perceptions,” said Blum. “It’s essential for businesses fighting to win at the shelf to create product data that not only works for their own internal needs, but can also be transformed for these battlefields where consumers are interacting with it.”":1,"#The State of Product Content 2023 offers illuminating insights for brands, manufacturers, marketplaces and distributors alike.":1,"#Syndigo’s research helped to confirm what many of their brand and retail clients intuitively understand. However, there were also some surprising findings that may challenge common wisdom.":1,"#43% of consumers abandoned one or more purchases in the last 6 months because they could not find sufficient information about the product":1,"#The report contains key insights, including:":1,"#“There’s a lot of discussion with clients about what today’s consumers want from brands and retailers,” said Benny Blum, SVP of Product, “but often very little evidence-backed guidance. This is especially true for the product data and visual assets used to sell online.”":1,"#With the significant changes in shopping behavior over the past several years – due to pandemic-related restrictions, supply chain availability, and inflationary pressures – there has been limited publicly available research to understand the way today’s shopper considers the elements that influence shopping behavior.":1,"#Source: eMarketer":1},"version":35158}]