[{"_id":"project-settings","settings":{"translateMetaTags":true,"translateAriaLabels":true,"translateTitle":true,"showWidget":true,"isFeedbackEnabled":false,"fv":1,"customWidget":{"theme":"custom","font":"rgb(41,43,46)","header":"rgb(239,244,249)","background":"rgb(255,255,255)","position":"right","positionVertical":"top","border":"rgb(51,234,24)","borderRequired":false,"widgetCompact":true,"isWidgetPositionRelative":false},"widgetLanguages":[{"code":"fr","name":"Français"},{"code":"de","name":"German"},{"code":"en","name":"English"}],"activeLanguages":{"fr":"Français","de":"Deutsch","pl":"Polski","en":"English"},"enabledLanguages":["de","en","fr","pl"],"debugInfo":false,"displayBranding":false,"displayBrandingName":false,"localizeImages":false,"localizeUrls":false,"localizeImagesLimit":false,"localizeUrlsLimit":false,"localizeAudio":false,"localizeAudioLimit":false,"localizeDates":false,"disabledPages":["/blog/syndigo\\-1worldsync\\-modern\\-commerce(/?|$)","/what\\-is\\-pim(/?|$)","/what\\-is\\-product\\-experience\\-management(/?|$)","/dicks\\-sporting\\-goods\\-sponsored\\-program(/?|$)","/glossary(/?|$)","/marketing\\-request(/?|$)","/sun/training(/?|$)","/sun/documentation(/?|$)","/sun/community(/?|$)","/sun(/?|$)","/legal(/?|$)","/legal/terms\\-of\\-use(/?|$)","/legal/privacy\\-policy(/?|$)","/legal/cookie\\-notice(/?|$)","/security\\-and\\-reliability(/?|$)","/security\\-and\\-reliability(/?|$)","/syndigo\\-mdm\\-pim\\-privacy\\-notice(/?|$)","/syndigo\\-mdm\\-pim\\-privacy\\-notice(/?|$)","/dell(/?|$)","/pacific\\-coast\\-lighting(/?|$)","/pacific\\-coast\\-lighting(/?|$)","/events/partner\\-kickoff\\-americas(/?|$)","/events/partner\\-kickoff\\-europe(/?|$)","/blog/mdm\\-dynamic\\-data\\-governance(/?|$)","/success\\-stories/dude\\-wipes(/?|$)","^/kroger\\-sponsored\\-program/$(/?|$)","/1worldsync/syndigo\\-1worldsync\\-integration\\-faq(/?|$)"],"regexPhrases":[],"allowComplexCssSelectors":false,"blockedClasses":false,"blockedIds":false,"phraseDetection":true,"customDomainSettings":[],"seoSetting":[{"language":"fr","url":"syndigo.com/fr/"},{"language":"de","url":"syndigo.com/de/"},{"language":"pl","url":"syndigo.com/pl/"},{"language":"en","url":"syndigo.com/"}],"translateSource":true,"overage":false,"detectPhraseFromAllLanguage":false,"googleAnalytics":true,"mixpanel":false,"heap":false,"disableDateLocalization":false,"ignoreCurrencyInTranslation":false,"blockedComplexSelectors":[]},"version":34621},{"_id":"en","source":"en","pluralFn":"return n != 1 ? 1 : 0;","pluralForm":2,"dictionary":{},"version":34621},{"_id":"outdated","outdated":{"#Our <a ljsid-1=\"\">Gestion des données de référence (MDM)</a> solution is an essential tool for organizations that need help effectively managing their sustainability data. Syndigo MDM provides a centralized platform that consolidates all sustainability-related data, ensuring consistency and accuracy across the entire organization. By offering a unified hub, it eliminates the silos that often lead to data discrepancies and inefficiencies, while streamlining the collection and integration of sustainability data from various sources. Whether the data comes from suppliers, internal operations, or external monitoring tools, it simplifies the process through automation, reducing manual effort and minimizing the risk of errors associated with manual data entry.":1,"#Go beyond basic product descriptions with <a ljsid-1=\"\">Contenu enrichi</a>. You can include more information for consumers about product lifecycle, environmental impact, sourcing, and compliance with global sustainability standards. By providing this comprehensive content, organizations can tell their complete sustainability story with confidence and authority. This detailed approach enables businesses to differentiate themselves in an increasingly eco-conscious marketplace where consumers expect unprecedented levels of transparency about the products they purchase, making enhanced sustainability content not just a nice-to-have, but a competitive necessity.":1,"#For more than 50 years, OBI GmbH & Co. Deutschland KG<strong ljsid-1=\"\"> </strong>(OBI) has been an iconic part of the international “Do it Yourself” (DIY) landscape, helping customers create a more beautiful home. As a friendly, family-oriented retailer, they support home improvement projects ranging from garden design and bathroom planning to repairs, tool selection, and year-round flowering plants. They operate in 644 locations (with 348 stores in Germany) and employ 40,000 people across 10 countries. The company generated €8.2 billion in revenue in 2024 (€4.2 billion from Germany) and enjoys 93% brand recognition in Germany.":1,"#A <a ljsid-1=\"\">GS1 Firmenpräfix</a> allows businesses to get multiple barcodes at a single time, as well as identify locations, mixed cases, create coupons, and create higher levels of packaging like a case or pallet.":1,"#Choose a <a ljsid-1=\"\">GS1 US GTIN</a> or a <a ljsid-3=\"\">GS1 Firmenpräfix</a> based on your product line growth.":1,"#With a few clicks, shoppers can explore alternative choices, compare prices, and evaluate brand reputations. The stakes are high, and the battlefield extends far beyond the digital shelf. It’s about more than just products – it’s about brand image, reputation, and holistic experience. After surveying over 6,000 consumers across the US, UK, Germany, and France in our most recent study- <a ljsid-1=\"\">Produkt-Content 2024 – Ein Status Quo</a>, we can explore through data how brands can emerge successfully by connecting with consumers and building unwavering loyalty.":1,"#Learn More About Syndigo’s Solutions For Product Information, Master Data, ECommerce Content Syndication, And Digital Shelf Analytics.":1,"#As a proud exhibitor at Groceryshop 2023, we are excited to showcase our latest innovations and industry-leading capabilities.":1,"#Learn more about Syndigo’s solutions for product information, master data, eCommerce content syndication, and digital shelf analytics.":1,"#Product information onboarding, creation, and syndication":1,"#Easily create, manage, and distribute rich and engaging product content across partner distribution channels, including e-commerce platforms, marketplaces, social media, and more. Retailers can manage their vendor information with specific taxonomy and workflows to highlight which content is ready for publishing and which needs updating.":1,"#Brands Can:":1,"#Syndigo is the leading provider of product information onboarding, creation, syndication, and analytics, plus custom product information management (PIM) and master data management (MDM)–all on a comprehensive, cloud-native SaaS platform.":1,"#Retailers Can:":1,"#Head of Global Enterprise Data Management at Victorinox":1,"#Victorinox is the manufacturer of the famous Swiss Army Knife<sup ljsid-1=\"\">TM</sup>and other premium products. The family-run company, now in its fourth generation and based in Switzerland, sells its products in over 120 countries worldwide. The Victorinox brand is internationally renowned. In addition to the legendary Swiss Army Knife<sup ljsid-3=\"\">TM</sup>, the portfolio includes four other product categories: Household and professional knives, watches, luggage and perfume. The company employs around 2,200 people worldwide and generated sales of 424 million Swiss francs (US$481 million) in 2023.":1,"#Compare live content vs. expected version":1,"#New Feature: Compare with Live":1,"#Is the Product Findable?":1,"#Is the Product Available?":1,"#Will customers engage/buy the product?":1,"#Is the Product Page Live?":1,"#Compare your live content to understand when updates are actually published online":1,"#Identify and prioritize issues impacting overall product sales—through a new calculator that estimates how your conversions can be impacted, such as":1,"#Understand how different product page elements contribute to the overall performance of your products.":1,"#New Feature: Product Impact Analyzer":1,"#At Victorinox AG, a name synonymous with precision and quality in the world of knives and multi-tools, the importance of accurate and efficient data management cannot be overstated. As the Head of Global Enterprise Data Management, Christopher Klumpp, faced a daunting challenge: managing an extensive and ever-growing database of product information with the utmost precision.":1,"#Syndigo’s PIM is not just a tool; it’s a platform that has seamlessly integrated into the operations of Victorinox. The system’s adaptability has been key, as it has scaled effortlessly to meet the company’s growing needs. Syndigo’s PIM has proven to be both flexible and reliable, and this scalability has been crucial in supporting Victorinox’s ambitious growth plans, ensuring that the data management infrastructure can keep pace with the company’s expansion.":1,"#New Study: The State of Product Content":1,"#Manually review high-fidelity images":1,"#Get match percentages of text and images":1,"#<strong ljsid-0=\"\">Limitations in scalability: </strong>The existing system could not effectively support future requirements and planned growth.":1,"#<strong ljsid-0=\"\">Limited functionality: </strong>The previous solution could not support the multi-domain approach that Victorinox required. It was essential for Victorinox to manage data from different ERP systems and sometimes manage rapidly changing information from customers, partners, and suppliers.":1,"#Rough beginnings":1,"#But in recent years, Victorinox has faced increasing challenges in data management.":1,"#The PIM system has also fostered better collaboration within the organization. Team members can now work together more effectively, sharing and updating product data in real time. This has led to a more cohesive and efficient workflow, where everyone is on the same page. The system’s ability to maintain and elevate data accuracy and consistency has been a significant boon, reducing errors and ensuring that all stakeholders have access to the most current and reliable information.":1,"#Operational efficiency has seen a remarkable 60% improvement thanks to Syndigo’s PIM. The intuitive user interface has made it easy for Christopher’s team to adopt the system, reducing the learning curve and increasing productivity. The PIM’s robust features, such as data validation and error correction, have significantly reduced the time spent on manual data entry and verification. This has freed up valuable resources, allowing the team to focus on more strategic tasks that drive business growth.":1,"#In today’s fast-paced retail environment, speed to market is crucial. Syndigo’s PIM has enabled Victorinox to streamline their product launch processes, resulting in a 20% improvement in speed to market. The system’s automatic completeness checks have been a game-changer, allowing the team to quickly identify and address any missing data points. This ensures that products are ready for launch without delays, giving Victorinox a competitive edge in the market. The ability to effortlessly upload and download data has further simplified workflows, making the entire process more efficient and agile.":1,"#By centralizing product information, Syndigo enabled Victorinox to maintain a single, authoritative source of data, which is crucial for consistency and accuracy. Additionally, Syndigo’s robust data enrichment tools have enhanced the quality of product descriptions, images, and specifications, leading to a more engaging and informative customer experience. The result is a more efficient operation, higher conversion rate, and a stronger brand presence, all of which are essential for Victorinox’s continued success.":1,"#With our conviction that “being prepared makes life better”, we are also doing everything we can to optimize our data processes. As a global company, it is particularly important to us to provide our customers with up-to-date and consistent product data across all five product categories. With Syndigo, we have found a solution that allows us to consolidate and prepare our data from a wide variety of systems in a standardized source. Thanks to Advellence’s professional support, we were able to put Syndigo into operation in just five months. Well prepared with efficient processes and a robust MDM solution, we are looking forward to further roll-out and collaboration.":1,"#Compared to other providers, Syndigo was the strong choice due to its better integration capability and MDM functionalities. Despite the individual advantages of other providers, Syndigo’s overall package was more convincing.":1,"#A proud history of premium products":1,"#Victorinox’s search for an alternative solution to the previous system and a partner with years of sound expertise for the implementation of the project led to the powerful combination of Syndigo and Advellence.":1,"#<strong ljsid-0=\"\">More efficient PIM: </strong>Continuous improvement in data quality and process efficiency through digitized workflows, automated data checks, and the cleansing of old data.":1,"#<strong ljsid-0=\"\">Scalability and future-proofing: </strong>A solution that can meet future requirements and keep pace with the company’s growth.":1,"#<strong ljsid-0=\"\">Cost efficiency: </strong>An economical and efficient solution.":1,"#As they began their search for an improvement over their failing solution, Victorinox also wanted to take this opportunity to kick off a journey toward sustainable growth and improved customer performance. The goal was to leverage the growing data at their fingertips and use it to enhance their commercial performance. They wanted to improve their customer loyalty by improving the quality of the customer’s shopping experience. The solution they were looking for had to be able to specifically deliver on the following:":1,"#A view toward growth":1,"#It was time for a new solution.":1,"#<strong ljsid-0=\"\">Cost increases: </strong>An increase in the licensing fees of the previous system necessitated a review of the previous system’s value, which proved to be lagging behind the fees.":1,"#More than 50% of shoppers abandon their purchase process if product information is inaccurate or incomplete. Holistic Product Experience Management (PXM) is therefore crucial for success in digital commerce. But how can companies not only improve the quality of their product data while also saving costs?":1,"#Our presentation: Product Experience Management reimagined – Increase efficiency, reduce costs":1,"#Product Data Gaudi – the event for world-class product data management – brings together experts, retailers, and manufacturers to discuss current trends, challenges, and best practices in product data management. In a world where precise and compelling product information determines market success, this event offers a unique platform for exchange and innovative solutions.":1,"#Experience the product data fun of 2025 with Syndigo!":1,"#Incomplete Product Information impacts sales":1,"#Discover what your shoppers really want, with the new The State of Product Content from Syndigo. Find out how":1,"#High-performing Product Detail Pages influence your shopper":1,"#Optimizing the Customer Experience boosts conversions":1,"#Victorinox started their journey toward sustainable growth and improved customer performance by implementing Syndigo PIM. As they started seeing commercially satisfactory results, they planned to expand the scope of engagement with Syndigo. Plans for the future include adding content syndication and analytics to build a more complete Product Experience Management (PXM) suite to build more meaningful connections with their customers. Subsequent to that, Victorinox is also planning to deliver on a complete multi-domain MDM with Syndigo MDM.":1,"#PIM today, PXM tomorrow":1,"#Enhanced Collaboration and Data Accuracy":1,"#Seamless Integration and Scalability":1,"#60% Improvement in Operational Efficiency":1,"#20% Improvement in Speed to Market":1,"#One of the most notable impacts of Syndigo’s PIM has been the substantial improvement in customer satisfaction. With a single, reliable source of truth for all product data, Victorinox has been able to provide customers with accurate, up-to-date, and comprehensive information. This has led to a 50% improvement in customer satisfaction, as users can now easily find the details they need, whether they are browsing online or visiting a physical store. The seamless integration of product data across all channels has eliminated confusion and inconsistencies, ensuring a consistent and positive customer journey.":1,"#50% Improvement in Customer Satisfaction":1,"#Syndigo PIM ended up being a solution that has not only met Victorinox’s expectations but also transformed their data management processes, driving significant improvements across the board. Syndigo PIM gave Victorinox the needed boost to improve their product information accuracy, increasing their speed to market and ultimately boosting their commercial performance.":1,"#Shaping Excellence with Syndigo":1,"#Visit us at Produktdatengaudi and learn about practical approaches to future-proofing your PXM. We look forward to sharing your experiences!":1,"#Enable sustainable savings":1,"#Optimize processes & reduce error rates":1,"#Improve customer experiences":1,"#In our presentation, we will demonstrate how an optimized data strategy, automation, and the right system architecture:":1,"#Can’t attend the event? No problem! Make an appointment with us to find out how PIM can revolutionize your product data management. Don’t miss anything – secure your place now!":1,"#Syndigo will provide valuable insights and lots of fun at this year’s product data fun on July 2nd at the Steinbergs Alm in Sundern. Product data management can be a lot – but it should definitely not be boring or even tedious. Product Information Management – PIM for short – offers you the solution for efficient data management combined with joy and quick success.":1,"#The day event has many interesting and insightful lectures, networking opportunities and insights in store for you. Our expert Ben Rund talks to you about the “<strong ljsid-1=\"\"><em ljsid-1-0=\"\">4 steps for a convincing MDM/PIM business case</em></strong>” and shows the diverse possibilities that such solutions can offer you when managing, enriching and extracting product data. So don’t let the tedious task of managing your product data spoil your fun any longer.":1,"#There are many challenges to distributing product information.":1,"#Ensuring your content is live and accurate is essential, but it’s equally crucial to create engaging seasonal content. <a ljsid-1=\"\">Dermalogica</a> exemplifies this by utilizing <a ljsid-3=\"\">Enhanced Content</a> to elevate their skincare brand with <a ljsid-5=\"\">an inspiring story to tell and a brand-new look</a>.":1,"#Syndigo’s PIM has been a pivotal investment for Victorinox AG, delivering tangible benefits in customer experience, speed to market, and operational efficiency. By providing a single, reliable source of truth and an intuitive, scalable platform, Syndigo has empowered Victorinox to manage their product data with ease and precision. <a ljsid-1=\"\">Contact us</a> to learn more about how Syndigo PIM can help your business grow and innovate towards even greater success.":1,"#<a ljsid-0=\"\">Contact us</a> to learn more about how Syndigo PIM and MDM can help you attain your target of sustainable growth and improved customer experience.":1,"#SERVICES AGREEMENT":1,"#4. Consumers will spend… if they can":1,"#Overall, 2021 should bring some regularity in shopper behavior, if not consistency or ‘normalcy’. Many have grown used to the changes in the ability to shop or gather publicly. And no matter when the pandemic finally subsides, brands and retailers have seen how to alter their capabilities in order to sell to shoppers.":1,"#Beyond panic buying, retail outlets had more to contend with, including new rules and regulations around social distancing, mask policies, barrier shields and store capacity limits. For a business sector built around efficiency and consistency, it forced many to think differently and act quickly, especially in CPG. In the early months, these essential businesses were beneficiaries of the early stocking behavior; <em ljsid-1=\"\">Supermarket News</em> noted <a ljsid-3=\"\">a 10% annual increase in Center Store sales</a>, driven by this early push.":1,"#That’s a question many of us ask, and the coming holidays and end of year are full of articles looking to predict what’s next.":1,"#This aligns with <a ljsid-1=\"\">Syndigo’s own research</a> that highlighted how suppliers and retailers both recognize the growing importance of digital commerce, with 74% trying to recreate in-store shopping experiences online. A separate analysis of online shopper data showed as much as 400% increases in visitors engaging with Enhanced Content during 2020.":1,"#Here is our take on the growing list of “2021 predictions”:":1,"#3. eCommerce will continue to gain ground":1,"#As eCommerce continues to grow, the “last mile” connection will be an interesting one. Perhaps 2021 will be the year of the drone… or the delivery bot.":1,"#Back in March, as the global reality of the COVID-19 pandemic set in, consumers reacted perhaps predictably: Realizing they may be sequestered for long periods (or faced with employment realities that could reduce their income), they began to stock up. Paper products – toilet paper, paper towels, tissues, diapers – were in the headlines along with cleaners, sanitizers, and thermometers as well as games, electronics and other things to stay occupied. A supply chain built on ‘just in time’ replenishment was not prepared for a demand surge within a short period of time.":1,"#However, in anticipation of the coming winter months, supply chains (and retailers) have been preparing ahead of time by stocking up. This also has led to some re-evaluating of how supply chains can operate to be not just more efficient, but also how to adapt more quickly as well. Utilizing larger storage areas and sourcing items locally (rather than globally) where possible, are two examples. This works very well with non-perishable or shelf-stable items and so the retailers and their distributors that can handle larger quantities and buy in advance will be more ready.":1,"#What’s in store for the future?":1,"#With many shoppers required to stay home (or wanting to avoid crowded areas), eCommerce exploded in 2020. Amazon charted incredible growth, grocery retailers beefed up their online capabilities to support delivery or click & collect, and many third parties filled in to execute the “final mile”. US holiday sales are predicted to grow by more than 35% according to eMarketer, to offset reductions in store. All told, eCommerce may grow as much as 18% in 2020, on top of a 15% gain in 2019.":1,"#It is now the norm, rather than the exception, for brands and retailers to have an eCommerce presence. In the past, being on the web for branding and browsing might suffice; today without that “add to cart” button, brands and retailers both lose out.":1,"#2. Retail outlets will be more flexible":1,"#The pandemic has brought many issues to light in the US – supply chain challenges, business sustainability and agreement on appropriate levels of sequestering. One human issue in the US One human issue in the US is the differing capability of consumers to continue their ways of life in the current environment. Forrester’s <em ljsid-1=\"\">Predictions 2021: Consumer</em> sees consumers being divided between fear and desire – for those with means, there is pent up demand, but those who have been financially or physically impacted will be much more hesitant to spend.":1,"#In eight short (or perhaps long) months, we have seen significant change in the US and the world. Words and phrases like “unprecedented”, “updated” and “new normal” are now commonplace (we’ll avoid them here). What we do know, is to expect and plan for the unexpected, now more than ever. Retailers and brands have had to pivot quickly to continue their business processes.":1,"#1. Supply chains will be more ready":1,"#Meet with Syndigo experts during <strong ljsid-1=\"\">Product Data Fun 2025</strong>":1,"#2. Meeting Customer Expectations – Accuracy is Non-Negotiable":1,"#<strong ljsid-0=\"\">Specifications:</strong> Don’t miss the details, dimensions, materials, and care instructions matter.":1,"#<strong ljsid-0=\"\">Visual Assets: </strong>High-quality images and videos provide a virtual touch-and-feel experience. Showcase your product from every angle and provide that in-store feeling.":1,"#<strong ljsid-0=\"\">Rich Descriptions:</strong> Elevate your product detail pages (PDPs) with engaging descriptions. Paint a vivid picture of what the consumer will find.":1,"#Actionable Steps":1,"#How can brands reduce this costly churn without sacrificing satisfaction? One answer lies in comprehensive product information. When consumers find accurate, detailed content – whether it’s sizing charts, ingredient lists, or usage instructions – they make informed decisions. Fewer surprises mean fewer returns.":1,"#Returns are a double-edged sword. While they are an integral part of e-commerce customer satisfaction, excessive returns hurt the bottom line.":1,"#<strong ljsid-0=\"\">Personalization: </strong>Tailor recommendations based on browsing history and preferences.":1,"#<strong ljsid-0=\"\">Interactive Elements: </strong>Quizzes, how-to guides, and FAQs keep shoppers engaged.":1,"#<strong ljsid-0=\"\">Storytelling: </strong>Go beyond features. Share product stories, use cases, and benefits.":1,"#Engage consumers at every step, make them feel confident about their choices.":1,"#Picture this: A shopper adds your item to their cart, hovers over the checkout button, and then, out of the blue, they just vanish. Abandoned carts plague e-commerce. Often, it’s due to lackluster product content.":1,"#4. Engaging and Informative Product Content – The Cart Abandonment Solution":1,"#<strong ljsid-0=\"\">Localized Adaptation: </strong>Tailor content to regional nuances without compromising core brand values.":1,"#<strong ljsid-0=\"\">Cross-Channel Alignment: </strong>Ensure your brand story remains intact across platforms.":1,"#1. Cutting Down Returns – The Power of Product Information":1,"#<strong ljsid-0=\"\">Brand Guidelines:</strong> Establish clear guidelines for tone, imagery, and messaging not just for your marketing and communications but for your product content as well.":1,"#Actionable Steps:":1,"#Whether a shopper encounters your brand on Amazon, Walmart or other marketplaces, consistency should be prioritized. A unified voice, visual style, and messaging create a seamless brand experience.":1,"#Consumers navigate a maze of e-commerce sites, each with its own flavor. But even across different online environments, it’s important for a brand to preserve a consistent identity.":1,"#3. Consistent Brand Representation – Across Sites and Beyond":1,"#<strong ljsid-0=\"\">Transparency: </strong>Be honest about product limitations to manage expectations proactively.":1,"#<strong ljsid-0=\"\">User-Generated Content:</strong> Leverage reviews and ratings; authentic feedback builds credibility.":1,"#<strong ljsid-0=\"\">Real-Time Updates:</strong> Regularly review and update product details, compare your PIM data to your product content across different sites constantly to avoid outdated content. Leverage innovations like <a ljsid-2=\"\">Syndigo’s Compare with Live</a> to leverage real-time visibility through various platforms to compare your PIM data to live data side-by-side.":1,"#Brands must deliver on promises. Accurate product information isn’t optional – it’s fundamental.":1,"#Imagine a shopper eagerly awaiting their order delivery, only to receive something that doesn’t match the online description. Disappointment sets in, trust wavers, and brand loyalty hangs in the balance.":1,"#Connecting with Consumers – The Blueprint for Loyalty":1,"#In the crowded e-commerce arena, brands engage in an unrelenting battle for consumer attention.":1,"#Seasonal selections are the perfect element to distinguish products with customized content . It’s imperative for brands to prioritize the enhancement of their visual content (images, videos, marketing copy, etc.) to adapt seasonally, particularly for flagship products. The most important features and uses of a product—the ones that are most likely to prompt an immediate purchase—often change throughout the year.":1,"#If handling this process manually doesn’t appeal to you, there’s an alternative worth exploring, <a ljsid-1=\"\">Syndigo’s Out-of-Stock Report</a> can help streamline and accelerate the inventory management before the sales frenzy.":1,"#A comprehensive view of stock statuses across different seller sites so you can take actions for sites that are constantly being OOS.":1,"#Seasonal Product Content Will Always Attract More Conversions":1,"#Syndigo’s Content Health Report provides a general score of Schleich’s product content on retailers’ sites and works as a guide for them to optimize their content. Within the 4 months of using it, Schleich increased its Content Health Score by 10 points and resulted in a significant boost in sales.":1,"#If your brand competes in any categories that are hyper-active in summer, monitoring your inventory becomes absolutely crucial.":1,"#Digital Shelf Analytics can give you critical insights into how your products are performing online and what you could do to improve them and squeeze out a few more points of revenue, here are some critical metrics you need keep an eye on through the summer.":1,"#Without having inventory available, it’s possible that consumers won’t even see your products online, let alone make a purchase. Most retailers will remove products from search results if they are not currently available.":1,"#Compelling product content now stands as the primary determining factor for an overwhelming 85% of consumers when making their purchasing choices.":1,"#Compelling product content now stands as the primary determining factor for an overwhelming <a ljsid-1=\"\">85%</a> of consumers when making their purchasing choices.":1,"#If Christmas and New Year usher in the gifting season, where people indulge in lavishing presents for one another, then summer undoubtedly takes center stage for vacations, outdoor adventures, water sports, and even back-to-school preparations.":1,"#Insights into inventory trends and ratios across multiple seller sites so you can easily track the availability and ensure potential sales are not lost due to stock shortages.":1,"#With Syndigo’s <a ljsid-1=\"\">Digital Shelf Reporting</a>, Schleich receives daily notifications on live site inconsistencies, allowing proactive management on their PDPs to ensure everything’s up-and-running.":1,"#What deadlines should you be aware of to ensure your content isn’t pulled from the top recipients? What compliance standards or supplemental files are needed to create these experiences? What tools can you use to quickly deliver compliant and engaging experiences?":1,"#So here we are – anxious, concerned, and motivated to build inclusive content that is consumable by all, while creating the best online shopping experience possible.":1,"#Accessible content has evolved from an afterthought to being an integral step in the content creation process, that needs to adhere to certain legal requirements. Progressive countries push toward higher standards of compliance while brands and retailers work swiftly to keep up with the latest trends.":1,"#Optimize Product Data for Americanas SA with Syndigo":1,"#Optimize Product Content at Cora":1,"#Regionally, Latin American suppliers responded even more strongly about having recipient rules automated systematically, with 73% ranking it as a top-three choice, higher than Europe (69%) and significantly higher than North America (59%).":1,"#As global System integration partner of Syndigo, Infosys was awarded EMEA Global Partner of the year, due to their continued growth and expansion into multinational projects with enterprise clients headquartered in Europe. Use case solutions included multidomain master data management (MDM) and content, to eCommerce projects in retail, CPG and manufacturing. Joint customer projects have included companies such as Ralph Lauren.":1,"#Syndigo works with delivery partners who provide specific services. The Delivery Partner Award recognizes a partner whose collaboration was crucial to Syndigo’s success. For 2022, the North America Delivery Partner of the Year was ThoughtSpark. Through a thorough knowledge of Syndigo’s solution portfolio and a consistent engagement partnership throughout the past five years, ThoughtSpark consistently displayed an unwavering commitment to excellence through its client engagements with Syndigo.":1,"#Syndigo EMEA Global Partner of the year 2022: Infosys":1,"#Syndigo North America Delivery Partner of the Year 2022: ThoughtSpark":1,"#Syndigo EMEA Regional Partner of the year 2022: Advellence":1,"#EMEA Partners Announced in Barcelona":1,"#Let’s take a closer look at how toymaker <a ljsid-1=\"\">Schleich</a> has harnessed the power of Syndigo to showcase their fascinating toy figurines, <a ljsid-3=\"\">ensuring seamless content availability and keeping their products ever-present on the digital shelf:</a>":1,"#Summer has ignited a sizzling surge in eCommerce activity this year. Prime Day alone set a record of over <a ljsid-1=\"\">375 million items</a> purchased worldwide, saving consumers over $2.5 billion from countless deals. In places where this time of year means a rise in temperatures, people are eagerly stocking up on all the essentials for their pool parties, beach outings, or anything that helps them stay cool and refreshed.":1,"#Smart brands stay ahead of the game by keeping an eye on key metrics to avoid running out of stock and planning their inventory strategy effectively:":1,"#You can proactively analyze historical sales data to identify top-selling items and categories to ensure you have adequate stock levels to meet customer demands. At the same time, communication with suppliers and logistics partners is a must, to avoid any potential challenges or delays.":1,"#Don’t miss out on the opportunity to leverage Syndigo’s powerful solutions, as showcased by success stories from Schleich and Dermalogica. If you are interested in learning more about Syndigo’s Analytics, we have <a ljsid-1=\"\">an extensive guide to take you on a deep journey through the Analytics product suite here</a>. Let’s elevate your brand’s summer strategy together!":1,"#Getting Access to the Analytics You Need":1,"#As the summer sales heat up, staying ahead in the game is crucial for brands and retailers. Digital Shelf Analytics proves to be the last piece of the puzzle, offering critical insights into product performance and revenue optimization. From proactive inventory management to compelling seasonal product content, it equips brands to adapt to changing consumer behavior and boost conversions.":1,"#For brands and retailers, this presents both a golden opportunity and a significant challenge. As consumer behavior undergoes seasonal shifts, adapting marketing and sales strategies accordingly becomes essential.":1,"#Optimize Your Inventory in Advance":1,"#Measuring the <em ljsid-1=\"\">effectiveness</em> of product content to drive business outcomes was another sore spot. The study showed that 64% reported having difficulty measuring the effectiveness of their product content. Regionally, respondents in the EMEA again gave a lower ranking (54%) on this question than either North America (68%) or LatAm (69%), but all regions showed that the majority of executives struggle with measuring content effectiveness.":1,"#Measure to Manage":1,"#Of course, the ability to create and deliver compelling content is also an obstacle for businesses today. Sixty-three percent of respondents tagged this as a challenging activity. Regionally, North and Latin America respondents rated this as more difficult (65% and 70%, respectively) than the average, with EMEA at 52%. Still, it is clear that by creating product content across different platforms and data sources, it becomes especially difficult to foster a holistic brand experience for shoppers online.":1,"#As we noted <a ljsid-1=\"\">in an earlier post</a>, the customer experience goes beyond product content and into technology and recipient requirements. However, the internal processes that drive product content development are also a struggle for today’s marketers.":1,"#The past year’s accelerated growth in eCommerce only heightened the content gaps that many brands were facing online. Even as consumers are beginning to shop in person more and more, there is an increased expectation of finding products in store that match their online persona, and vice versa. Combined with continually changing retailer requirements and the need to justify budgets with hard data, the importance of an integrated content approach continues to grow. This represents an opportunity for forward-thinking brands, as they look to stake a claim online as well as in store.":1,"#The study showed that two out of every three executives are struggling with how to integrate all their data sources to deliver a more holistic picture of their content performance, which can have a big impact on understanding what works and what doesn’t. Regionally speaking, Latin America executives agreed most strongly with this sentiment (78%), leaving both LatAm and North America (67%) rating higher than the global average. The EMEA region was slightly less eager in their stated desire to integrate data, yet this was still the sentiment of a majority of those respondents (52%).":1,"#Surprisingly, only 34% of respondents highlighted defining KPIs as important to their business objectives. This could indicate that these respondents know what they want to measure, however without the tools to measure accurately, defining those KPIs is not as meaningful an exercise.":1,"#Perhaps the most telling of the disconnect between content and business performance is that a full 60% of executives struggle with justifying investments in improving their content to drive sales. Regionally, EMEA (40%) again trailed North America (63%) and Latin America (72%) significantly in this sentiment.":1,"#Earlier this summer, The International Foodservice Distributors Association (IFDA) hosted one of the first in-person industry events since Q1 2020. The annual event, IFDA’s Sales & Marketing (SMart) Conference, hosts companies from distribution and manufacturing communities in foodservice, bringing together leaders from across the country to explore the state of industry, showcase thought leadership, and promote collaboration to improve the supply chain.":1,"#Now with proliferation of grocery delivery, the ability for a manufacturer to discern foodservice from retail has become challenging. This sudden shift in consumer behavior—or what I described last year as a “violent shove” into the virtual marketplace—has changed the way retail and foodservice companies think about how they present their products to people throughout all channels, especially online.":1,"#Well, that came to fruition! Mixed packs of portion-controlled condiments are now available in retail packs—and they sell like crazy. It turns out consumers were not afraid of bulk-packed anything. They’ve been buying from big-box retailers for years, so why not take advantage of convenient packaging, like these smaller condiments that one could usually only find by ordering from a broadline distributor?":1,"#Why was consumer behavior shifting? Younger generations, often Millennials, who tend to seek convenience, more information, and consumer-backed endorsements to guide their purchase decisions. This is where Anthony came into our presentation and told a story of a friend of his, a mother of two, who after picking up a week’s worth of groceries at the end of her work day, flew by the ‘take-n-make’ section to grab a meal kit for that evening. Why? So she could quickly assemble something for her family and maximize time with them, rather than having to spend the rest of her evening toiling away in the kitchen.":1,"#As the foodservice supply chain shut down in February & March of 2020, retail was back on top of consumer spending. Manufacturers were having to quickly figure out how to move products that were traditionally reserved for foodservice through a different supply chain.":1,"#It’s easy to see that Millennials have been steering generations, both ahead and behind them, to embrace an on-demand shopping experience (which has translated to improved online shopping experiences).":1,"#For those of you who weren’t able to attend this year’s IFDA SMart Conference, here’s a recap of what we shared on behalf of Syndigo.":1,"#34% lift in food away from establishment (compared to previous year)":1,"#Meanwhile, Anthony shared that he had already been buying bulk-packs of Kraft products for years, simply because they were available to him. Think big packages of Kraft singles, but instead of the 20 slices you might find in the cheese section of the dairy aisle, he was getting the kind a restaurant might buy, with 120 slices per pack. Maybe the average household wasn’t ready for 120 slices of cheese, but what about individual portion-controlled condiments? A.k.a. those tiny packets of ketchup, mustard, and mayo that you might find at a service counter or in your to-go bag from a restaurant. Why wouldn’t parents want to have those for kids’ lunches? Or maybe an office employee who takes their lunch to work and doesn’t want the sandwich they made to be soggy by mid-afternoon.":1,"#90% of consumers were using drive-thru or pick up":1,"#60% of food was being consumed off premise":1,"#Retail, meet foodservice":1,"#For decades, retail grocery out-sold foodservice. If you look back to the early 90s, consumers spent nearly 30% more with a grocery store than a restaurant. By the time 2014 came around, there was no gap, and going into 2019, going out to restaurants had surpassed shopping at grocery stores (not by much, but it was happening).":1,"#My thesis was: Foodservice is already in flux, which means the industry is prepared for this kind of shift in consumer behavior. I said on Zoom that day, “Foodservice is getting a violent shove into a virtual marketplace.” A few statistics I included were:":1,"#53% of consumers were using third-party apps to get food delivered":1,"#Foodservice and retail/CPG are not that different anymore":1,"#Even before the world was shaken by COVID-19, we were seeing these two industries begin to take similar forms. It was the core of my presentation at the virtual IFDA SMart in 2020, where we unpacked the behavioral changes occurring in foodservice as traditional consumers began to reshape the way they shopped for, and ultimately consumed, their meals.":1,"#This year, I took the stage with fellow industry veteran and Syndigo SVP of Product, Anthony Marshall, to talk about how foodservice leaders should be thinking about eCommerce and leveraging data, especially post pandemic. In my time at Syndigo, I’ve gotten a clear lens into how retail approaches eCommerce and the way that data is exchanged between retailer and brand owner. So I thought, <em ljsid-1=\"\">let’s show foodservice how retail is blowing away online shoppers</em>. I knew Anthony would be exactly the right person to cover this with, as he comes with 20 years of experience in the CPG world at Kraft-Heinz, driving eCommerce and category leadership initiatives.":1,"#It turns out, these are often the same people who go to work at hotels, hospitals, and restaurants to order products for their customers. According to Cleveland Research, more than 77% of foodservice operators are buying at least some of their products online. Brands must drive this visibility and relevance of their products across all digital touchpoints by optimizing how they create, manage, and deliver their content experience—all with the end goal to increase conversions and drive market share.":1,"#Click Here to Learn More and Get a Custom Demo":1,"#So how can suppliers take their product presentation to the next level?":1,"#Today’s digital commerce demands more than just basic product data. Customers expect rich, engaging, and consistent content across all channels. Traditional standards like GDSN/GS1 can’t deliver the visual and emotional impact needed to stand out.":1,"#How Syndigo can support suppliers with content creation services":1,"#Real success story from <strong ljsid-1=\"\">Aviko</strong>":1,"#How Syndigo supports scalable, high-impact content delivery":1,"#How Transgourmet integrates it across web and app":1,"#What Enhanced Content is and why it matters":1,"#Syndigo Product Experience Cloud":1,"#FOOD SERVICE SOLUTIONS":1,"#ECommerce return has now been an integral part of the entire ecosystem for brands and retailers, holding equal significance as the initial stages of the process. For businesses, it’s essential to have a shift in mindset to refine the processes year over year and create a full-circle, holistic experience for shoppers.":1,"#The other features highlighted as top-three choices were having content and analytics integrated in the same solutions, with content ingestion, optimization, and syndication capabilities also ranking highly. Therefore, while essentially all suppliers want an end-to-end content system that can integrate the different stages of product content management, distribution, and optimization, they don’t always agree on exactly the same capabilities that are most important. This speaks to the need for a platform that is both powerful and flexible, to meet marketers’ differing needs.":1,"#Earlier posts from the Forrester Consulting study focused on the <a ljsid-1=\"\">challenges</a> and <a ljsid-3=\"\">barriers</a> to producing and maintaining great product content. Looking forward, suppliers see the value in an end-to-end solution that can help them create, manage, syndicate, enrich, and optimize all their content, rather than cobbling together information across multiple point solutions.":1,"#In our <a ljsid-1=\"\">recent study, commissioned with Forrester Consulting*</a>, industry leaders shared the challenges they faced with eCommerce content. A great majority noted that integrating their data sources were the largest concern, followed by the difficulties in measuring the effectiveness of product content to deliver on their objectives.":1,"#For retailers and marketplaces, there’s an out-of-the-box solution to monitor and rate product content at any scale across your eCommerce site: <a ljsid-1=\"\">VendorSCOR</a>.":1,"#<strong ljsid-0=\"\">2. Data Quality and Consistency</strong> – In the digital marketplace, your data’s accuracy is your brand’s reputation. Rigorous data governance isn’t just about avoiding errors – it’s about building customer confidence. When shoppers see consistent, reliable information, they’re more likely to trust your brand and make a purchase.":1,"#Instant updates across all platforms":1,"#All product details live in one unified space":1,"#<strong ljsid-0=\"\">1. Centralized Product Information Management (PIM) </strong>– Think of your product data like a well-organized closet. No more hunting through different drawers (or systems) to find what you need. <a ljsid-2=\"\">A centralized PIM system</a> means:":1,"#Your PXM Readiness":1,"#By adopting a robust PXM strategy and leveraging tools like Syndigo’s Product Experience Cloud, brands can ensure their product data is not only PXM ready but also primed to deliver exceptional consumer experiences in the competitive eCommerce environment. Take the next step towards eCommerce excellence with Syndigo and elevate your brand’s presence today!":1,"#Automated Syndication ensures that product information is consistently and accurately distributed across all channels.":1,"#Syndigo also <a ljsid-1=\"\">provides timely alerts when stock levels are low</a> so brands can act quickly to replenish inventory, avoid stockouts, and ensure continuous product availability for consumers.":1,"#Buy Box Report delivers insights into <a ljsid-1=\"\">buy box performance</a> so brands can track their status, understand the factors affecting their buy box eligibility, and adjust accordingly.":1,"#Syndigo provides <a ljsid-1=\"\">a detailed breakdown of brand’s product content health</a>, showing the percentage of product data that matches the PIM data versus what does not and identify areas for improvement.":1,"#With <a ljsid-1=\"\">real-time monitoring</a>, brands can verify if the product content displayed on retailer sites matches their PIM data so consumers can always see accurate and consistent product information.":1,"#Syndigo’s Digital Shelf Analytics provides real-time insights into product performance, helping brands make informed decisions and stay ahead of the competition.":1,"#For brands seeking a hands-off experience, Syndigo offers <a ljsid-1=\"\">white </a><a ljsid-2=\"\">g</a><a ljsid-3=\"\">love service with content experts to manage and optimize your content</a> without requiring extensive involvement from your team.":1,"#Enhanced Content has been shown to increase add-to-cart rates by an average of 39%, which demonstrates the effectiveness of rich media in driving consumer engagement and sales.":1,"#Syndigo provides A/B Testing capabilities to help brands make informed decisions, with real shopper data, they can determine which content resonates best with consumers and optimize for higher conversion rates.":1,"#With existing templates for various Enhanced Content widgets, brands can significantly reduce manual effort and speed up content deployment without starting from scratch.":1,"#allows brands to create and manage high-quality images, videos, and interactive tools that captivate and convert shoppers.":1,"#Enhance product data with additional attributes, images, and descriptions to make it more comprehensive.":1,"#The PXM Revolution: More Than Just Data Management":1,"#Store all product information in a centralized MDM system, creating a single source of truth.":1,"#Syndigo’s PIM standardizes and cleanses the data, ensuring consistency and accuracy.":1,"#Gather data from various sources, including suppliers, manufacturers, and internal systems.":1,"#to unify data sets, processes, and systems, making it easier to manage and govern high-quality data:":1,"#Integrated PIM and":1,"#Embracing Syndigo’s Product Experience Cloud for Brands":1,"#<strong ljsid-0=\"\">5. Efficient Syndication Processes</strong> – <a ljsid-2=\"\">Automate the distribution of product information</a> to multiple channels to ensure timely and accurate updates. Efficient syndication reduces manual errors and accelerates time-to-market.":1,"#<strong ljsid-0=\"\">4. Digital Shelf Analytics</strong> – <a ljsid-2=\"\">Monitor product performance metrics</a>, including searchability, availability, pricing, and customer reviews across various online retailers. Utilize these insights to optimize product listings and promotional strategies.":1,"#<strong ljsid-0=\"\">3. Enhanced Content Creation</strong> – Curate rich media assets, such as videos, interactive tools, and detailed guides, to provide <a ljsid-2=\"\">an immersive, story-telling shopping experience</a>. Enhanced Content differentiates your products and can lead to higher conversion rates.":1,"#In today’s lightning-fast e-commerce landscape, product content is your digital storefront – and first impressions matter more than ever.":1,"#Imagine this: A potential customer finds your brand’s product online, excited to make a purchase. But instead of seeing crisp, engaging images and detailed information, they’re greeted with bland descriptions, inconsistent details, and lackluster imagery. Poof! Just like that, they’re gone, clicking away to a competitor’s more polished offering.":1,"#Explore the GDSN - a global network ensuring consistent, accurate product data. Unlock business efficiency. Request your eBook now!":1,"#Demystifying GDSN: A Guide to Global Data Synchronization":1,"#From high-tech electronics to retail grocery, brands and retailers know that the demand for quality detailed, consistent product information is exploding.":1,"#As demand for quality product information continues, brands and retailers need to keep it aligned and consistent. The GDSN® is the powerful, global network for accurate product data to drive business efficiency throughout the supply and demand chain.":1,"#Nielsen’s recent holiday spending report echoed this forecast, identifying five shopper types, ranging from the “constrained and restricted” to the “insulated and free”. While the report sets out the differences in terms of holiday purchasing, it will also likely be a recipe for reaching shoppers into 2021. For example, some shoppers may not have the capability to physically visit multiple stores but will be looking to spend. Others may be less constrained but have fewer means. Considering these different buying groups can help to inform a more targeted online (and in store) sales strategy, as these behaviors will likely exist as long as the pandemic lasts – and perhaps beyond.":1,"#What’s in store for the future? We expect the coming year will show an even greater expansion of online capabilities for shoppers.":1,"#Sifting through tons of data and transactions being created in the eCommerce landscape every day to find MAP violations is like searching for the needle in a haystack. And some of the top retailers would even let you track this due to revenue protection. It’s almost impossible for a team to dedicate all their time and effort to manually monitor and track MAP violations.":1,"#The comprehensive impacts of unchecked MAP violations extend beyond the list above, it penetrates the very essence of a brand’s ecosystem, its reputation and position within the market.":1,"#In the intricate landscape of modern retail, where pricing wars and online marketplaces dominate, a powerful instrument known as the <a ljsid-1=\"\">Minimum Advertised Price (MAP)</a> policy has emerged as a cornerstone for preserving brand image and pricing integrity.":1,"#Preventing MAP violations goes beyond monitoring, you can elevate your strategy by adopting Syndigo’s MAP Screenshot solution. It provides real-time evidence through a rendered screenshot, significantly strengthening your negotiation power with violators. The rendered file showcases the violating price, product details, and timestamp from a retailer’s site, enabling brands to respond swiftly and hold resellers accountable. This file serves as compelling evidence, which can be easily downloaded and employed to escalate MAP violations to retailers or distributors when necessary.":1,"#The competitive market often tempts sellers to engage in price-cutting battles, eroding not only profit margins but also the perceived value of a brand’s offerings. This is where MAP steps in as a strategic guideline, setting the threshold below which products cannot be advertised. By preventing unauthorized discounts and maintaining consistent pricing, MAP policies play a pivotal role in shaping how a brand is perceived by consumers, fostering trust and sustaining brand reputation.":1,"#Leverage screenshot evidence for proof":1,"#Monitor and track MAP violations at scale":1,"#Diverted customers and their loyalty. Inconsistent pricing will lead customers to seek reliability elsewhere.":1,"#Monitoring price violations is pivotal for any brand’s eCommerce success. It’s more than your own interests but serves your customers and your distributors.":1,"#And with the preferences being set, you can get alerts when there’s a violation being detected!":1,"#Research shows that notifying resellers of MAP violations, when possible, improves compliance. Be mindful of enforcing penalties, they should not be empty threats or overly harsh, balance is the key. It is suggested to issue a warning first, followed by a fine for repeat offenses, and potentially more severe penalties for repeat violators.":1},"version":34621}]