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Learning Enhanced Content Setting Up EC in Syndigo’s CES Platform […]":1,"#CASE STUDIES":1,"#<strong ljsid-0=\"\">Consistent Brand Story</strong>: Guarantee your product is represented accurately and attractively everywhere it’s sold.":1,"#<strong ljsid-0=\"\">Higher Conversion Rates</strong>: Enhanced content keeps customers engaged and more likely to make a purchase.":1,"#<strong ljsid-0=\"\">Increased Product Visibility</strong>: Ensure your products stand out with eye-catching media across multiple retailers.":1,"#Benefits of Syndicating Enhanced Content:":1,"#<em ljsid-0=\"\">Request a demo to</em> En savoir plus":1,"#Syndigo GEO":1,"#Best practices for smooth and automated data management":1,"#How to efficiently clean up incorrect or incomplete manufacturer data":1,"#Why structured data onboarding is crucial for your success":1,"#Discover more":1,"#Eleva tu Anaquel Digital: Desbloquea el Poder de la Analítica de Syndigo":1,"#RODUKTDATENPFELGE (CONTENT CURATION)":1,"#SQLI Office – Espace Événementiel Maslo, 10 rue Thierry Le Luron,":1,"#Stay ahead in retail with efficient supplier integration, marketplace optimization, and compliance. In this pre-recorded session, experts from Advellence & Syndigo share strategies to streamline operations and cut costs.":1,"#Syndigo OpenAI Connect":1,"#Implement Syndigo end-to-end with Arvato Systems. 20+ years of PIM expertise, AI integration & global rollout support for digital product data success.":1,"#Syndigo Implementation Partner | Arvato Systems PIM Experts":1,"#Syndigo Product Experience Cloud":1,"#<strong ljsid-0=\"\">Reduced Returns</strong>: Help consumers make informed buying decisions, leading to fewer misunderstandings and returns.":1,"#Request more information now and get started on your journey toward better visibility and sales!":1,"#All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 1,149 adults. Fieldwork was undertaken between 7th – 8th August 2023. The survey was carried out online. The figures have been weighted and are representative of all US adults (aged 18+). Other insights included in the report include the influence of product content on customer experiences, brand perception, buying behavior and more. The full report and survey results can be found on Syndigo’s website at <a ljsid-1=\"\">syndigo.com/ebook/the-state-of-product-content-2023/</a>.":1,"#However, brands are not unfamiliar with all kinds of MAP violations even when the policy’s being enforced. According to a recent Harvard Business Review on manufacturers who use MAP policies found unauthorized retailers had violated the policies 50% of the time.":1,"#For brands to protect themselves from MAP violations, constantly monitoring resellers can significantly help them stay on top of all the reselling activity and enforce MAP policies when necessary. It is now time to learn more about how to tackle the issue more effectively.":1,"#Communicate actively with sellers":1,"#Erosion of brand value. Consistent advertising of product below intended MAP undermines perceived quality, diminishing the aspirational image cultivated by brands.":1,"#Let’s dive deep into the potential detrimental impact of MAP violations and how to stay on top of them.":1,"#Brands are empowered to not only oversee products on retailers’ platforms but also extend their reach across various DTC sites. By safeguarding pricing integrity and averting revenue loss across multiple sales channels, brands can proactively manage their market presence and reputation.":1,"#<strong ljsid-0=\"\">Misleading promotions</strong> misrepresent the true value of a product through deceptive tactics. Not only does this deceive customers, but it will also undermine the trust built around the brand.":1,"#MAP violations include various tactics adopted by third-party sellers that damage established pricing standards, from undercutting to unauthorized discounts, and deceptive promotions as well.":1,"#If MAP violations go unnoticed by brands, it can lead to cascading effects that impact the entire brand ecosystem.":1,"#A whole wealth of content is possible for retailer PDPs that are powered by Syndigo. The selling data translates to captivating experiences for consumers, with plenty of options available: optimized images, mobile hero images, consistent package shots, custom-derived attributes, and much more.":1,"#Another telling finding from our Forrester Consulting study was that 54% of respondents felt that improving product content quality was key to eCommerce success. The Syndigo approach with this data dramatically improves the quality and efficiency of the product experiences, getting selling data on the PDPs quicker and elevating those PDPs from simple to engaging. Even better, they meet consumer expectations on a better scale. From images and videos that provide extensive data, to Syndigo-created content that’s accurate and consistent across products, to details about shelf life, storage temperatures, and hazardous material, these PDPs are more likely to ensure the shopper is fully informed and happy with their purchase.":1,"#Are you ready to take your eCommerce to the next level?":1,"#What kinds of product experiences are created?":1,"#Our Forrester Consulting study found that 63% of product content management decision-makers struggle with creating compelling, rich product content. Standard product information may communicate the primary message of a brand, but that’s simply not enough these days. Online shopping activity is only increasing, and retailers know just as well as brands that Product Detail Pages (PDPs) have to stand out from the competition in order to sell. That’s why Syndigo applies selling data to make sure those pages have elevated content experiences that educate and persuade the consumer.":1,"#Data that sells products":1,"#By managing this selling data, retailers get complete and accurate product content on their websites—and in store, for that matter, which also improves shelf merchandising. Moreover, wellness claims can be incorporated for food/health-based items, Enhanced Content features like image carousels and 360-spins can provide interactive elements, and internal teams are better aligned on real-time changes (reducing manual edits and spreadsheet work).":1,"#Syndigo Enhanced Content goes beyond basic product descriptions. It includes rich media elements like high-quality images, videos, comparison charts, and interactive content. This comprehensive and engaging content gives customers a deeper understanding of your product, enhancing their shopping experience and influencing buying decisions.":1,"#91% of consumers are more likely to return to a brand and/or retailer if they can quickly find all the information they want about products while shopping":1,"#Besides a product’s descriptive ‘Core Content’ (i.e., description of product and basic information like weight, materials, volume, etc.), the product content that is most likely to influence a purchase is comparison charts with similar products (38%) and 360° product view (36%)":1,"#“Ultimately, the takeaway here is that product data has a huge influence on consumer behavior and perceptions,” said Blum. “It’s essential for businesses fighting to win at the shelf to create product data that not only works for their own internal needs, but can also be transformed for these battlefields where consumers are interacting with it.”":1,"#The State of Product Content 2023 offers illuminating insights for brands, manufacturers, marketplaces and distributors alike.":1,"#Syndigo’s research helped to confirm what many of their brand and retail clients intuitively understand. However, there were also some surprising findings that may challenge common wisdom.":1,"#43% of consumers abandoned one or more purchases in the last 6 months because they could not find sufficient information about the product":1,"#The report contains key insights, including:":1,"#“There’s a lot of discussion with clients about what today’s consumers want from brands and retailers,” said Benny Blum, SVP of Product, “but often very little evidence-backed guidance. This is especially true for the product data and visual assets used to sell online.”":1,"#With the significant changes in shopping behavior over the past several years – due to pandemic-related restrictions, supply chain availability, and inflationary pressures – there has been limited publicly available research to understand the way today’s shopper considers the elements that influence shopping behavior.":1,"#Syndigo Vendor Central":1,"#Wild Planet Foods":1,"#communication.":1,"#Download Your Free Copy!":1,"#Register here to join the program and share enhanced product information with Transgourmet digitally:":1,"#<strong ljsid-0=\"\">Enhanced Conversion:</strong> Discover the ROI of Enhanced Content and interaction.":1,"#<strong ljsid-0=\"\">Enhanced Coverage: </strong>Gain insight into current product and site coverage for Enhanced Content.":1,"#<strong ljsid-0=\"\">Widget Insights:</strong> Get traffic and engagement metrics for live Enhanced Content pages.":1,"#Our team will generate a custom URL and help you through the full setup process, from start to finish.":1,"#Simply enable the integration between Syndigo and Google, and your content will be live and ready for customers.":1,"#Additional Marketing Content":1,"#Optimize Your Product Content at Google":1,"#Early adopters of Syndigo’s integration with Google are experiencing increased online conversions.":1,"#Google understands that the best, most complete product data wins.":1,"#View Google Manufacturer Center’s analytics and see how your products perform across Google Shopping.":1,"#Save valuable time and gain brand control by managing all your product content and digital assets in one platform.":1,"#Syndigo ensures that your product content is rich, up-to-date, and accurate on Google Shopping, so you know that your customers are getting the best brand experience.":1,"#Utilize our proprietary data quality engine, which ensures your product content is complete, correct, and high-quality.":1,"#Control Your Rich Content":1,"#Conclusion":1,"#Unlock the power of compelling product stories that drive more sales and boost your brand visibility.":1,"#Commanding two-thirds of all online product searches, Amazon has a distinct lead in the online retail shopping space. By using <span ljsid-1=\"\">Syndigo’s</span><span ljsid-2=\"\"> connection to Amazon</span>, you can access an automated process to manage and distribute high-quality product content to Amazon globally. A few other advantages of this connection are:":1,"#Categorizing your items directly in <span ljsid-1=\"\">Syndigo’s</span><span ljsid-2=\"\"> platform </span>under the available Amazon product types":1,"#Identifying when new requirements are added with <span ljsid-1=\"\"><span ljsid-1-0=\"\">Syndigo’s </span></span>readiness scoring system":1,"#Professional Services":1,"#Syndigo provides a breadth of services unmatched in the industry. Whether it is PIM, MDM, or Enhanced Content, Syndication, Digital Shelf Analytics, and more—Syndigo delivers in near real time via a comprehensive suite of integrated solutions.":1,"#Retailers: Hopefully you’ve read the last two installments of this series, all about how to win in retail with the Syndigo platform. If not, we suggest taking a few moments to look back <a ljsid-1=\"\">here</a> and <a ljsid-3=\"\">here</a> so you can review the benefits of fulfilled vendor onboarding data, as well as streamlined operational data. The final piece we’re covering in this part of the series is selling data.":1,"#June 24, 2024":1,"#Grocery":1,"#Unlock the power of Syndigo PIM and product content syndication to streamline operations, maximize visibility, and increase sales.":1,"#Our proven Enhanced Content solutions have helped leading brands and manufacturers quickly and easily enhance their product listings. From enhanced product visuals to detailed product information, we have you covered with the tools you need to help meet your sales and engagement goals.":1,"#Agility is essential in today’s fast-paced retail environment, where speed and responsiveness are key to staying ahead of the competition. With Syndigo’s Enhanced Content you can:":1,"#Syndigo’s Enhanced Content is designed to streamline the content creation process, allowing you to update and enhance product listings with minimal effort. With our tools and templates, you can create and publish rich media content in a matter of minutes, reducing time-to-market and ensuring that products are available to shoppers when they need them most.":1,"#If you’re looking for a creative and quick, way to bump up customer engagement and sales, stand out from the crowd with Syndigo’s Enhanced Content. For years we have offered the most comprehensive Enhanced Content solution with above and below-the-fold experiences that are in tune with buyers’ browsing habits. Our easy-to-use widgets support rich media, compelling visuals, and more detailed product information that can drive sales conversions like never before.":1,"#Power up Enhanced Content with Our Content Widgets":1,"#Bigger Network, Better Reach":1,"#Eliminating spreadsheets and publishing content directly with easy item-set up":1,"#<strong ljsid-0=\"\">Are you aware of all the options your organization can leverage for Syndigo’s direct API connection with Amazon to boost sales? </strong>Keep reading to learn the key ways our clients are expanding consumer reach and maximizing opportunity for higher conversions.":1,"#The way society has evolved in the past two years has proven that online shopping is here to stay. Shoppers are less excited to return to the stores and more willing to knock out holiday gift purchases online. Finally, they know exactly what they’re searching for and which details they need to make a buying decision.":1,"#Core Marketing Content Where You Need it":1,"#Ready to publish to Amazon and lift conversion rates?":1,"#Moreover, you can do so across 18 different countries, including the U.S., Canada, Mexico, France, and Germany. With our trusted, best-in-class solution, suppliers can create and deliver engaging product detail pages (PDPs) to an even broader network, both globally and throughout Amazon’s website.":1,"#Suppliers all over the world are publishing product pages to Amazon through Syndigo. This seamless connection is driving conversions for thousands of brands, globally.":1,"#Receiving feedback directly from Amazon on ASIN generation, error tracking, and content delivery confirmation":1,"#To support this growing trend, Syndigo suppliers that publish to Amazon can also publish <a ljsid-1=\"\">A+ Content</a> for more complete and immersive shopping experiences. From feature sets to comparison charts to carousel/image sliders, you can show off your brand to.":1,"#Elevated Product Experiences":1,"#Your Global Location Number (GLN)":1,"#Data pool provider name":1,"#Why Attend?":1,"#Overcoming Master Data Management Challenges":1,"#Discover strategies to avoid common Master Data Management challenges and ensure accurate data across your organization.":1,"#Gain insights through usage reporting and product performance analytics. Easily discover valuable details about what products are being quoted in addition to those being sold.":1,"#Syndigo Integration Studio":1,"#Syndigo PIM helped to resolve these data quality, governance, and process issues. It’s a collaborative solution that keeps all business users in sync across the entire application ecosystem by connecting with ERP solutions and e-commerce platforms.":1,"#Achieving consistent data quality":1,"#With Syndigo PIM, L’Occitane has realized these key benefits:":1,"#New Operational Advantages":1,"#Fast Enrichment":1,"#Some of the areas L’Occitane wanted to improve included:":1,"#L’Occitane’s flexible customized PIM solution effectively works with its unique data ecosystem to help the brand simplify the complexity of maintaining high data quality. Now internal teams can streamline product data updates, which include delivering relevant product data.":1,"#Adding unique views for sellable products":1,"#Reducing time spent collecting and enriching data":1,"#Central challenges included the need for flexible tools to help organize governance and processes, as well as the ability to optimize the products and attributes of their data management.":1,"#30% of products were corrected for the initial data load":1,"#With the help of Syndigo PIM, they are achieving higher levels of Product Information Management effectiveness and seeing significantly improved data quality.":1,"#Consistent Data Quality":1,"#After adopting <a ljsid-1=\"\">Syndigo PIM</a>, L’Occitane’s team saw significant operational advantages. In addition to how easy it is for them to use and set up for technical users, they found that use cases can be covered without requiring dedicated internal development resources, and the deployment of Syndigo’s new releases every two months has been seamless. They also value ongoing webinars that share information about new enhancements across the product. Additionally, new products are now enriched from end to end seamlessly by new users, and onboarding of new users takes only two hours.":1,"#A Smarter Path for Consistent Data Quality":1,"#Optimization has improved the data enrichment process":1,"#SmartLabel enables shoppers to find accurate robust product data about products in-store or online. Brands that promote SmartLabel have 4X the amount of website visits than those who don’t.":1,"#<a ljsid-0=\"\">L’Occitane </a>en Provence, part of L’Occitane Group, is a leading luxury retailer of body, face, hair, fragrances, and home products. Known for their natural and organic ingredient-based beauty and wellness products, and their strong commitment to sustainable development and corporate responsibility, they operate in over 90 countries with more than 1,500 stores.":1,"#Commitment to High-Quality Product Data":1,"#Conformance":1,"#Revitalize Customer Experience | Syndigo Enhanced Content":1,"#With Syndigo PIM, we have seen significant improvement in our global data quality compared to past solutions. It’s more user-friendly and efficiently helps us manage data, with over 300 new SKUs to enrich per year.":1,"#Eliminating team silos":1,"#Advanced automation maintains high-quality data":1,"#L’Occitane Accelerates Data Quality Success With Syndigo PIM":1,"#Get started today!":1,"#Freshness":1,"#Connectedness":1,"#Coverage":1,"#Global Professional Services":1,"#While the deadline extension is some relief, many suppliers are not yet adequately prepared. According to a whitepaper published by KPMG<a ljsid-1=\"\"><sup ljsid-1-0=\"\">1</sup></a> late last year in relation to EUDAMED, the EU standard, nearly 48% of survey respondents had not yet developed a strategy, due to continued confusion understanding the requirements. For those with a plan, 25% would continue on a manual process, while the other quarter planned either to leverage their existing IT infrastructure or create new infrastructure.":1,"#In the US, the <a ljsid-1=\"\">UDI</a> standard (known as GUDID) was set to be mandated in September. With the pandemic, this deadline has been extended; however in the coming few years, as many as ten additional regulations agencies globally will release new and unique <a ljsid-3=\"\">UDI</a> requirements as well. Suppliers are looking at ways to manage these multiple requirements.":1,"#The concept of harmonizing content across an industry adds cost and effort to the producers.":1,"#Many of the medical device suppliers are beginning to feel the pinch.":1,"#Charting the Course for Global UDI":1,"#There is a dizzying array of requirements for listing product information in the healthcare field. And even as standards organizations have worked to define what is needed for Unique Device Identification (UDI) data, there are multiple requirements globally.":1,"#Learn how L’Occitane uses Syndigo PIM to improve data quality, data enrichment, and to automate time-intensive processes.":1,"#<a ljsid-0=\"\">Syndigo’s Healthcare</a> capabilities are now offered exclusively via the Content Experience Hub to Syndigo clients.":1,"#Ongoing maintenance is another headache that Syndigo can manage. If continual updates or changes make it hard to keep track and keep up, it would be easier (and more productive) to maintain the content in an online format that updates from our platform to data recipients as scheduled.":1,"#Global UDI Blog Graphic 2":1,"#For example, FDA requirements for GUDID in the US link to a 22-page downloadable manual on how to capture and deliver product information (with an additional 11 page download in the event you wish to edit your item content)!":1,"#Charting the Course for Global UDI | Syndigo":1,"#Working with a product information platform like CXH can be more than your ‘insurance policy’ for data accuracy and compliance. Rather, it can be an essential part of your overall data management program, ensuring accurate, verified product information for your specific data uses.":1,"#And to sell or distribute to healthcare systems or group purchasing organizations (GPOs) globally, there are additional layers of complexity – including some regulators (such as China and South Korea) that require local language, which may not work with basic spreadsheet tracking. More important, the resources spent on capturing, validating, maintaining, and syndicating information are being taken away from other tasks.":1,"#Alternatively, working with a solution provider like Syndigo may help you get there much more effectively.":1,"#About Syndigo:":1,"#SmartLabel™":1,"#Easy to Use":1,"#<strong ljsid-0=\"\">Revenue Growth:</strong> Improve product discoverability and conversion opportunities.":1,"#<strong ljsid-0=\"\">Measurement:</strong> Track trends, identify weaknesses, and increase accountability.":1,"#<strong ljsid-0=\"\">Efficiency:</strong> Streamline processes and respond quickly to competition.":1,"#What Brands Need to Deliver a Successful Online Experience":1,"#Grocery Retail":1,"#For example, Syndigo, with partners like <a ljsid-1=\"\">Avensia</a> and <a ljsid-3=\"\">Advellence</a>, has been helping global brands, retailers, and manufacturers across industries with ESG for many years. Leveraging a knowledgeable partner can help you get started now by building a DPP plan to navigate these new layers of data complexity.":1,"#3. Implement the MDM System":1,"#While each individual data domain plays a crucial role in master data management, <em ljsid-1=\"\">multi-domain MDM</em> refers to the interactivity between domains which results in insights no single domain could produce on its own.":1,"#MDM platforms act as a single source of truth by collecting data from various sources across an organization and beyond. During the implementation of a new MDM system, all sources of master data will be located and identified, from product listings to internal spreadsheets to data networks. According to the agreed-upon strategy, data is then collected about relevant domains – customers, suppliers, products, parts, employees, materials, locations, and more.":1,"#Upgrading to a master data management system should be a seamless and beneficial process. When thinking about how to introduce and implement MDM into your organization, it’s useful to consider where and how it will have the greatest impact. Deployment styles include consolidation MDM, registry MDM, centralized MDM, and coexistence MDM. Master data management can also integrate with other business systems, such as enterprise resource planning (ERP), customer relationship management (CRM), and product information management (PIM).":1,"#Retailers and Distributors":1,"#Data domains are simply large data sets that cover a specific area of importance. Multi-domain MDM provides next-gen data architecture that brings together data from multiple domains into one centralized platform and derives intelligence from the interplay of the multiple domains. Which products are selling well at which locations? Which customers are likely to use coupons at which stores and on which products? Multi-domain MDM can help companies answer questions like these.":1,"#Asset data helps your organization understand how assets are being used and respond by optimizing your marketing or business strategies. The use of an MDM system allows companies to optimize product and digital asset data in one central location. Multi-domain MDM solutions connect data from the product domain, asset domain, location domain, and more. Syndigo’s DAM (Digital Asset Management) solution manages and distributes digitally stored content (such as images, documents, and multimedia files) while integrating with other Syndigo solutions to serve as the single source for digital asset files.":1,"#Colgate Palmolive":1,"#Digital Content Assets Manager":1,"#Jennifer Rector":1,"#Completing a non-GDSN Product Request":1,"#Stay up to date on DPP developments":1,"#<a ljsid-0=\"\">PIM</a>, <a ljsid-2=\"\">MDM</a>, and <a ljsid-4=\"\">syndication</a> capabilities play a pivotal role in letting you acquire, govern, and distribute that data. They provide a strong foundation for a comprehensive, sustainable DPP initiative.":1,"#Don’t sit in a silo doing your own work. If you work with solution partners, it is beneficial to leverage the work that others may already be doing, to help your preparedness…and you may be able to help them too! This collaboration can be very beneficial in bringing down some of the barriers to implementation, while also removing some of the complexities and duplication of effort that will go into these activities.":1,"#Keeping track of the evolving DPP requirements is vital. It’s important to stay engaged to keep your DPP initiative current. Once you understand the outcomes you’re trying to achieve and what it means to you as a business, you will be in a better position to assess your data platform options and augment their capabilities to meet DPP guidelines.":1,"#A successful digital product passport initiative requires careful consideration around preparation, understanding the data footprint, looking at the technology capabilities that you have, and making sure you’ve got effective collaboration tools.":1,"#Data management approaches for DPP":1,"#The path to success":1,"#What is the current status of the DPP?":1,"#Consumers want more sustainable products and transparency":1,"#Here’s some background: The DPP was created to help achieve the mission of <a ljsid-1=\"\">The European Green Deal</a>, which strives for the European Union to become the first climate-neutral continent with net-zero greenhouse gas emissions by 2050. There are several initiatives to meet this ambitious goal. One of these includes updating the Ecodesign for Sustainable Products Regulation (ESPR), the European Commission’s cornerstone policy to achieve more environmentally sustainable and circular products. During this update, the DPP will be introduced to help fulfill this directive.":1,"#As a shopper, how important is product content transparency when you buy something? If you said “very” you’re not alone. There’s a growing global shift in consumer expectations about knowing the content and origins of what’s in the products they use. Many may switch to “greener” brands if they aren’t satisfied with the level of product content transparency. From foodservice and CPG to manufacturing, every sector is under greater scrutiny by buyers.":1,"#What type of data will the DPP require?":1,"#A multi-domain, cloud-native MDM solution like Syndigo’s Master Data Management Platform delivers stability and data privacy while providing a single, accurate, scalable source of master data.":1,"#Streamlined":1,"#Managing Director, Germany, Advellence":1,"#New Syndigo Research Reveals How Consumers Experience and Think About Product Data":1,"#Syndigo’s industry-leading Master Data Experience Platform enables customers to leverage their data through intelligent insights, automation, and multi-domain SaaS solutions. Implementing our cloud-native Syndigo platform will not only allow your company to better understand your customers but help you move products faster, automate processes, mitigate risk, and make better business decisions.":1,"#At Syndigo, we leverage our knowledge, expertise, and experience to help brands, retailers, distributors, and partners gain control of their data to deliver better customer experiences.":1,"#Most businesses see MDM as a critical component of plans to commercialize their data — and in today’s data-driven world, the importance of MDM cannot be overstated. But what is master data management, and why is it so important to modern organizations?":1,"#June 24-25, 2025":1,"#Create an irresistible customer experience and make the most of every buying decision. Syndigo offers a comprehensive solution to solution to collect, create, enrich and manage core product content at all Bumper to Bumper banners":1,"#Optimize your product info with Syndigo's core content management for Bumper to Bumper, enhancing customer experiences.":1,"#One important step in managing this data is the implementation of an effective master data management platform, which should function as a single source of truth, providing a “bank” of agreed-upon information for everyone in the organization.":1,"#Steps to Implementing MDM":1,"#Types of Domains in Multi-Domain MDM":1,"#Content Intelligence":1,"#Syndigo Acquires European Content Provider WiseBase":1,"#Bumper to Bumper works with Syndigo to create, manage, syndicate, and enrich product information to optimize the eCommerce experience, In-Store Merchandising, and Supply Chain and Logistics data.":1,"#About WiseBase":1,"#When it comes to a sensitive supply chain, you’re only as strong as your weakest link.":1,"#Adaptability":1,"#Autonomy":1,"#Stanley Black & Decker, Inc.":1,"#Director of eCommerce & Marketing Technologies":1,"#Chris Teer":1,"#Starting with Syndigo":1,"#Master data management (MDM) is a powerful tool that companies use more and more to manage business operations, streamline data, increase analytical capabilities, and make informed business decisions. MDM platforms help companies rapidly adapt to changing market conditions and consumer demands.":1,"#What is the Digital Product Passport?":1,"#efficiency":1,"#Completing a GDSN Product Request":1,"#workflows":1,"#What specific goals did you pursue with the MDM project?":1,"#In Conversation with Daniel Kirschbaum":1,"#The lack of central orchestration of the master data entailed several risks at Denner. For example, supplier data was available in varying quality, which is particularly problematic in the food sector, where retailers in particular rely on transparency and the traceability of product supply chains.":1,"#Denner has a particular focus on deep integration of the SAP system and MDM due to important business processes within the article lifecycle. Today, this thorough integration work provides the basis for end-to-end quality-assured data in the company and is thus also the cause of numerous advantages and optimizations at the Swiss discounter.":1,"#Advellence was selected as the main European implementation partner for the project. The combination of the Syndigo MDM and Advellence as project partner proved to be a complete success: With its hands-on mentality and enormous technical implementation expertise, the Advellence project team brought quick and sustainable success to the entire program.":1,"#What role does Advellence play in the implementation of Syndigo?":1,"#Non-integrated data, systems and processes also always mean inefficiencies – as was the case with the Swiss discounter, which was striving for end-to-end digitization of all processes relevant to product data.":1,"#What other project successes can you name?":1,"#Denner is a Swiss discounter, the third largest food retailer in Switzerland and part of the Migros Genossenschafts Bund. It is currently running a massive digitization program with the significant name “Summit”, which consists of seven sub-initiatives. Since 2019, the core element of the mega program has been the introduction of a new master data management system by Advellence, which has established itself as one of Syndigo’s key implementation partners in the European market. In addition, other initiatives such as the introduction of a new BI tool and the new S4/HANA release for ERP are running in parallel.":1,"#Typical for such a native SaaS solution is the need to completely rebuild the data model and configure the empty system accordingly. In addition, all business rules and authorizations have to be defined, which initially involves a certain amount of work, but in the long term, thanks to the generic nature of the data model, means unparalleled flexibility for the company, and thus also future viability. For Denner, Syndigo was therefore chosen also for reasons of investment security.":1,"#<strong ljsid-0=\"\">Daniel Kirschbaum</strong>: Daniel Kirschbaum has been working at Denner in Switzerland since 2019 and has been involved in the selection process of the new MDM system from the very beginning. As program area manager MDM, he is now responsible for the introduction and rollout of the MDM solution as well as the GDSN integration.":1,"#Advellence has been a very important partner for us in this project from the very beginning and we are always impressed by the technical skills of those involved in the project. With their help, we can configure the MDM system standard very effectively based on our requirements and processes. For example, we were able to go live with the product specification, including all testing and listing processes, after only three quarters of a year.":1,"#Freedom Furniture":1,"#The time horizon of the program extends until the end of 2023 and includes in particular the successive rollout of MDM to all other product groups, adjustments to the existing workflows to increase process efficiency, and the expansion of master data. A total of around 10,000 articles are to be maintained and managed in MDM by the end of the program. Whereas around 50 internal users have been working in the system to date, all around 1,500 external suppliers and own-brand suppliers are to be added in the medium term. Added to this is the corresponding development of the business processes around the already completed GDSN integration, which are to transfer the GDSN data into the MDM and process it further. Once these milestones have been reached, the next digital challenges already await Denner. Among other things, the diversification of the output channels will be an important topic for the Swiss discounter in the future.":1,"#September 16, 2020":1,"#The reasons for the project lay primarily in the challenges that the company had to overcome due to the lack of central orchestration via master data with different qualities – particularly with regard to regulatory requirements that must be met, for example, for the traceability of product supply chains in the food sector and which therefore have a major influence on the specification process of article data in quality management.":1,"#But other fundamental arguments also spoke in favor of the introduction of an MDM system at that time, such as the establishment of a 360° view of the product data for effective and flexible digitization of all processes from item listing to customer experience.":1,"#In line with these challenges, special attention was paid in the selection process to improving data quality and transparency, standardizing and automating supplier data, avoiding manual entries for products, developing business-specific workflows and functions, and integrating the systems. Finally, the future viability of the new system also played a major role in the decision-making process.":1,"#Analytics & Reporting":1,"#Our primary objective was to centrally manage and maintain all our article, supplier and store master data. We therefore planned to map all master data that needs to be accessed by more than one system centrally in the MDM and thus also get a true 360° view of our most important company data. This should enable us to map the listing processes of new articles in an integrated workflow solution – from the supplier or Denner partner portal to the internal release steps and product quality management. Basically, we also wanted to increase both the transparency and the quality of our data and thus create a reliable central data source for all our processes.":1,"#The project was to introduce an MDM platform that centrally manages and maintains article, supplier and store master data. The fundamental objective of the project was to map all master data that needs to be accessed by more than one system centrally in the MDM, thus allowing a true 360° view of the most important company data. On the one hand, the quality and transparency of the data as well as the efficiency in the entire organisation were to be increased, and on the other hand, the entire listing process of new articles was to be mapped in an integrated workflow solution. This includes the supplier and Denner partner portal, internal release steps and product quality management.":1,"#Objectives":1,"#Initial Situation":1,"#Digital Shelf Analytics: 5 tips for your e-commerce success":1,"#Verdant-Services":1,"#Problem Definition":1,"#You’ll learn:":1,"#Syndigo Syndication":1,"#Don’t miss out on this invaluable opportunity! Register now to secure your spot.":1,"#Syndigo Bolsters Executive Leadership Team":1,"#It can be easy to get confused with all the industry acronyms for product coding standards: <a ljsid-1=\"\">GDSN</a>, GTIN, GLN… and that’s just the G’s. If you need a barcode to sell your items in-store or online, the GTIN is an important concept to understand. Here’s a quick overview.":1,"#Syndigo Connect Europe":1,"#Mandalay Bay, Las Vegas":1,"#Project":1},"version":35083}]