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Globally, 85% of consumers shopped online in 2020":1,"#And it’s no wonder: E":1,"#nhanced Content has been shown to increase conversion rates by 90%,":1,"#Please click below to connect to your copy of the “<strong ljsid-1=\"\">eBook –</strong> <strong ljsid-3=\"\">Top 5 Steps to Prepare for the Digital Product Passport ”</strong> report now.<a ljsid-5=\"\"></a>":1,"#Our <a ljsid-1=\"\">Gestion des données de référence (MDM)</a> solution is an essential tool for organizations that need help effectively managing their sustainability data. Syndigo MDM provides a centralized platform that consolidates all sustainability-related data, ensuring consistency and accuracy across the entire organization. By offering a unified hub, it eliminates the silos that often lead to data discrepancies and inefficiencies, while streamlining the collection and integration of sustainability data from various sources. Whether the data comes from suppliers, internal operations, or external monitoring tools, it simplifies the process through automation, reducing manual effort and minimizing the risk of errors associated with manual data entry.":1,"#Go beyond basic product descriptions with <a ljsid-1=\"\">Contenu enrichi</a>. You can include more information for consumers about product lifecycle, environmental impact, sourcing, and compliance with global sustainability standards. By providing this comprehensive content, organizations can tell their complete sustainability story with confidence and authority. This detailed approach enables businesses to differentiate themselves in an increasingly eco-conscious marketplace where consumers expect unprecedented levels of transparency about the products they purchase, making enhanced sustainability content not just a nice-to-have, but a competitive necessity.":1,"#30 minutes":1,"#simply by including it on a product page":1,"#<strong ljsid-0=\"\">Practical Insights & Next Steps:</strong> Customer case studies, concrete use cases, and clear actions for achieving rapid, measurable impact.":1,"#Performance Cookies":1,"#Enhanced Content doesn’t just “happen.” It needs input and coordination from vendors and suppliers to provide great content. But it also requires retailers to enable Enhanced Content on their site in the first place and provide the technical capabilities to host and submit this kind of information and assets. Syndigo makes enabling Enhanced Content on your eCommerce platform intuitive and effortless:":1,"#Imagine what that kind of impact could do for your revenue goals!":1,"#Strictly Necessary Cookies":1,"#<strong ljsid-0=\"\">Strategic Overview:</strong> How an integrated data and content strategy with Syndigo enables better decisions and higher performance.":1,"#In this webinar, you’ll learn how leading companies leverage integrated data management and content distribution solutions to increase operational efficiency, reduce costs, and drive sustainable growth.":1,"#Today, companies face the challenge of managing product data and content consistently, efficiently, and at scale across all channels. With the enhanced <strong ljsid-1=\"\">Syndigo platform</strong>, including the proven solutions from <strong ljsid-3=\"\">1WorldSync</strong>, organizations now have powerful tools to align their data and content strategy holistically and achieve measurable results.":1,"#<strong ljsid-0=\"\">Register Now: </strong>Get a concise overview of how Syndigo can help you<strong ljsid-2=\"\"> maximize business value, reduce complexity, and unlock growth opportunities.</strong>":1,"#<strong ljsid-0=\"\">Measurable Business Value:</strong> Real-world examples and KPIs demonstrate how companies improve efficiency, shorten time-to-market, and boost conversion, revenue, and cost savings.":1,"#Experience the product data fun of 2025 with Syndigo!":1,"#syndigo@walkersands.com":1,"#Targeting Cookies":1,"#Please click below to connect to your copy of the “<strong ljsid-1=\"\">Commerce Readiness 2026”</strong> whitepaper now.<a ljsid-3=\"\"></a>":1,"#CASE STUDIES":1,"#Below are a few charts, links, and descriptions to help you keep up on the business implications and potential solutions to help you gain as insights to make informed decisions for your business. We hope you find this information helpful. As always, please reach out to you Syndigo account professional if you have any questions.":1,"#The adjectives to describe the outbreak of coronavirus (COVID-19) and its impact on the world, business and consumer economy have been powerful : “Alarming.” “Unsettling.” “Unprecedented.” For businesses that make consumer products in particular, monitoring the COVID-19 outbreak has become a high-risk proposition. With the uncertainties around how long the virus will continue, it becomes a challenge to plan for the longer term. On the other hand, it is times like these where consumers can attach loyalty to the brands that serve them well.":1,"#Like you, here at Syndigo we have been monitoring the online activity of eCommerce sites as well as the industry at large. We’ve compiled some information from across thought leaders and our own information to help to build a more complete picture on what is happening in the marketplace.":1,"#Information to Help You Manage Your Business Today and for the Future":1,"#Atlanta, GA":1,"#Downlaod the Report":1,"#Partly incorrect VAT and GLN data":1,"#Syndigo GEO":1,"#Conversion rates increase an average of 39% on product pages with enhanced content!":1,"#CivicScience report how COVID-19 influences grocery eCommerce":1,"#GLOBAL CHANGES IN ECOMMERCE USAGE":1,"#SYNDIGO INSIGHTS ON SHOPPER BEHAVIOR AND CONTENT OPTIMIZATION":1,"#Valassis Communications consumer study on behavior change after the outbreak":1,"#“Our members are under pressure because their customers demand precise, high-quality data. In the past, this wasn’t an issue – but today, it’s a real challenge.”":1,"#For TIFA, this meant that product data quality moved from being a secondary task to becoming a strategic priority.":1,"#In recent years, market expectations have shifted. Customers – from restaurants to hospitals – increasingly demand accurate, comprehensive, and up-to-date product information. Simple claims like “gluten-free” are no longer enough; detailed allergen and ingredient data are now required. At the same time, wholesalers are facing rising costs and more complex procurement processes.":1,"#Changing Market Demands Require New Solutions":1,"#TIFA’s experience shows that even a traditional network with a lean central team can achieve significant progress when the right digitalization steps are taken. By choosing Syndigo as its data syndication partner, TIFA has built a foundation to better support its members, streamline processes, and manage product data as a strategic asset.":1,"#Conclusion: The Central Organization as a Driver of Innovation":1,"#“Our goal is to connect all suppliers via Syndigo. This is the only way we can guarantee our members complete, up-to-date data at all times – and help them stay competitive.”":1,"#TIFA’s members distribute everything from frozen meats to industrial baking sheets – serving restaurants, hotels, and healthcare providers.":1,"#TIFA’s objective is to connect all suppliers via Syndigo in the future, enabling full digitalization of its product data processes. The aim is to provide members with seamless, automated access to complete and up-to-date product information – at all times and without manual intervention.":1,"#Looking Ahead: Full Automation as the Goal":1,"#TIFA suppliers directly connected via Syndigo":1,"#products managed, approximately <strong ljsid-1=\"\">150,000</strong> of which are sourced directly from Syndigo feeds":1,"#TIFA suppliers managed in total":1,"#“We’ve significantly improved our data quality and work much more digitally and efficiently now. Automation especially saves our team a great deal of time.”":1,"#<strong ljsid-1=\"\">Professional support</strong> – beyond technical benefits, TIFA values the reliable support provided by Syndigo.":1,"#<strong ljsid-1=\"\">Simple onboarding</strong>– Syndigo’s platform is intuitive and easy to use, requiring little training.":1,"#For over five decades, TIFA eG has been the invisible engine behind regional wholesalers in Germany and Austria. While the central team doesn’t sell the product themselves, they empower members to thrive by negotiating supplier contracts, managing centralized data, and supporting digital workflows.":1,"#<strong ljsid-1=\"\">Reduced manual work</strong> – the proportion of manually maintained products continues to decline.":1,"#<strong ljsid-1=\"\">Growing digital adoption</strong> – 240 out of 513 suppliers are already connected via Syndigo, covering a substantial share of TIFA’s product range.":1,"#<strong ljsid-1=\"\">Faster processes</strong> – products are now available online within two days.":1,"#<strong ljsid-1=\"\">20–30% higher data quality</strong> thanks to standardized GS1-compliant data – errors in VAT and GLN information are automatically corrected.":1,"#Working with Syndigo has enabled TIFA to make significant improvements:":1,"#Impact That Speaks for Itself":1,"#It’s important to note that TIFA continues to operate its own PIM system. Syndigo focused solely on syndication – leaving TIFA’s internal systems intact.":1,"#“We had the first successful data transfers via Syndigo within two weeks. The transition was surprisingly straightforward.”":1,"#Seamless integration into TIFA’s existing PIM system.":1,"#GS1-compliant, validated data.":1,"#Tradition as a Foundation, Digitalization as the Future":1,"#Fast deployment alongside a new marketplace launch in just two weeks.":1,"#In 2021, TIFA decided to implement Syndigo Syndication. The goal: to establish a future-proof, digital infrastructure for product data, with clear quality standards, automated processes, and reliable support.":1,"#Choosing Syndigo: A Recommended Fresh Start":1,"#Product data management has become a bottleneck.":1,"#Slow processes and limited support":1,"#Minimal quality assurance for incoming data":1,"#High manual correction workload":1,"#The existing system could no longer meet these requirements:":1,"#Head of Data Management, TIFA eG":1,"#Witnessing the evolution of eCommerce":1,"#This eBook explores how to build resilience and agility into your product content strategy. Learn why a unified data foundation, dynamic content capabilities, and AI readiness are no longer optional; they’re essential for staying visible, relevant, and trusted.":1,"#Commerce is evolving faster than ever. From the rise of AI-driven shopping to economic volatility, brands and retailers face constant disruption, and the digital shelf waits for no one.":1,"#Preparing for AI-driven discovery and agentic commerce":1,"#Strategies for dynamic content and real-time syndication":1,"#How to build a single source of truth for product data":1,"#Why volatility is the new constant and what it means for commerce":1,"#<strong ljsid-0=\"\">Download the guide</strong> and discover insights on:":1,"#What was once considered a back-office task has now become a true competitive advantage, with Syndigo’s Syndication solution.":1,"#Create an immersive online product experience for your consumers, seamlessly integrated into Cora’s digital platforms. Include video demos, lifestyle images, comparison charts, product manuals, user-generated content and other interactive product content.":1,"#: Sustainability efforts can gain significantly from MDM solutions which can impact, derive, and manage sustainability claims. Syndigo connects the larger supply chain for the product and, with capabilities that support innovations like Digital Product Passport (DPP), provides a unique combination of capabilities for customers to have a supply chain Product MDM with a commerce-enabled PXM in one seamless solution. Most importantly, Syndigo MDM is ideally placed to support ESG initiatives without additional modules, features, or components.":1,"#Supplier Checklist for managing content":1,"#Syndigo’s own <a ljsid-1=\"\">Enhanced Content</a> modules confirm this. In recent weeks there have been as much as 400% increases in visitors who engaged with Enhanced Content across top retail sites, underscoring the expanding interest in deep product content. And although the reasons for this change have been brought on by very challenging events, the suppliers and retailers that are providing more informative, engaging and complete information, are showing that their organization as one that is credible, reliable, and available.":1,"#Functional Cookies":1,"#What to Expect:":1,"#Syndigo OpenAI Connect":1,"#Syndigo Product Experience Cloud":1,"#Generating incremental lift from online content":1,"#Important alerts to monitor for eCommerce success":1,"#Finally, you can access Syndigo’s approach in response to COVID-19, published back in March of this year. Syndigo’s management team chose an early-response methodology to protect our clients’ ability to manage their businesses during the outbreak, and as of this date are continuing at full capacity.":1,"#Online grocery apps show more than 100% growth in week-over week downloads; some delivery services showed 20x growth.":1,"#However, there’s still one more big lever brands can pull to get an edge through the rest of the year: product content. Making the most of this tool could mean the difference between a good holiday and a great one.":1,"#There’s still plenty to do, and strong execution will be essential to bringing it all together. But as the holidays approach, for many organizations there’s a sense of “wait and hope for the best.”":1,"#Why Product Content Optimization is an Evergreen Strategy":1,"#In addition to meeting the Privacy Shield’s requirements, we also worked with VeraSafe (a data protection consultant), who assessed our data governance and data security within CXH for compliance with the <a ljsid-1=\"\">VeraSafe Privacy Program Certification Criteria</a>. These criteria are even more stringent than the Privacy Shield requirements.":1,"#In order for us to get our certification, we were required to formalize our practices relating to personal data. This includes listing what information we collect, why we collect it, how we use it, and who we share it with. We’ve also worked hard to ensure that all our service providers who handle personal data on our behalf live up to the same data protection standards that we do (and we’ve entered contracts with them that require as much). Finally, we have updated our Privacy Policy to contain all of this information in addition to information about the Privacy Shield program, dispute resolution, and how to contact us.":1,"#What is the VeraSafe Privacy Program?":1,"#What is the Privacy Shield?":1,"#We will re-certify annually with the Privacy Program, which keeps us focused on our data protection practices.":1,"#What does that mean? Let’s talk a little bit about these efforts.":1,"#Privacy Shield is a framework for securely transferring personal data between the United States and the European Union for commercial reasons. For example, if a European user logs into our CXH platform, information like their username and account information that is sent to us for processing is now protected under the Privacy Shield framework.":1,"#We hope that the hard work we have put in to update our privacy practices makes your own compliance journey easier and gives you confidence in the treatment of your personal data.":1,"#Source: Syndigo":1,"#300k":1,"#Our <strong ljsid-1=\"\">Product Experience Cloud</strong>, which integrates with Master Data Management (MDM), provides enhanced content capabilities and strategic syndication for a powerful solution to meet these challenges. By creating a single source of truth for sustainability data, these integrated approaches enable companies to not only meet regulatory requirements, but also build consumer trust, improve supplier relationships, and drive innovation—all while maintaining their competitive edge in an increasingly eco-conscious marketplace.":1,"#Explore the GDSN - a global network ensuring consistent, accurate product data. Unlock business efficiency. Request your eBook now!":1,"#How retailers can utilize Syndigo’s proven process to ensure their site is compliant":1,"#Join us for an insightful webinar where you will learn about:":1,"#Best practices, including tips and tricks on creating content (e.g., intuitive and semantic HTML, enriched metadata, and inclusive assets, etc.)":1,"#The latest ADA Compliance trends and WCAG requirements across retail sites":1,"#Tools and templates brands and retailers can leverage to ensure content is compliant (e.g., standardized HTML, designed layouts, closed captioning, etc.)":1,"#How brands can best prepare for these trends and publish compliant content":1,"#Demystifying GDSN: A Guide to Global Data Synchronization":1,"#From high-tech electronics to retail grocery, brands and retailers know that the demand for quality detailed, consistent product information is exploding.":1,"#As demand for quality product information continues, brands and retailers need to keep it aligned and consistent. The GDSN® is the powerful, global network for accurate product data to drive business efficiency throughout the supply and demand chain.":1,"#The resources you need to submit and update your items at the":1,"#Optimize Product Data for Americanas SA with Syndigo":1,"#“As a data provider for Manufacturer Center, Syndigo provides verified product content and images for better brand consistency, which leads to the transparency that consumers today require,” said Chris Barnes, SVP, Corporate Development and Solutions Delivery at Syndigo. “There are many factors that influence the way a shopper searches, such as life stage, health and diet to name a few. Having all the necessary product content verified in proper format is essential. Syndigo provides this across many product sectors.”":1,"#Wicks Capital Partners is a private investment firm based in New York City that invests in lower middle market information businesses that create and deliver niche content and services to the business, consumer and education markets. Since its founding in 1989, Wicks has invested over $1 billion of capital in more than 30 platform companies and approximately 100 add-on acquisitions. The firm has applied a consistent investment strategy since its founding, partnering with high-quality, experienced management teams to build businesses organically and through acquisitions. Learn more at www.wicksgroup.com.":1,"#More than 5,000 brands use Google Manufacturer Center to improve their presence on Google. This creates more effective listings on Shopping Ads, other Google services, and across the web.":1,"#Company Provides Accurate Enhanced Product Content":1,"#TJC (www.thejordancompany.com), founded in 1982, is a middle-market private equity firm that has managed funds with original capital commitments in excess of $11 billion since 1987 and a 36-year track record of investing in and contributing to the growth of many businesses across a wide range of industries including Industrials, Transportation & Logistics, Healthcare & Consumer, and Telecom, Technology & Utility. The senior investment team has been investing together for over 20 years and it is supported by the Operations Management Group, which was established in 1988 to initiate and support operational improvements in portfolio companies. Headquartered in New York, TJC also has an office in Chicago.":1,"#Today’s shoppers are focusing on a comprehensive approach to wellness, and healthy food choices as a variable in that equation are growing in importance. In addition to the information already available, shoppers are looking for deeper <a ljsid-1=\"\">nutritional information</a> that goes beyond what’s provided on the product label.":1,"#In Europe, having a faster time to market ranked as a top concern more frequently than in other regions, although overall, customer experience still was the top benefit. Europe also ranked conversions less frequently than their North America or Latin America counterparts.":1,"#Across all regions, respondents felt that a well-integrated modern content solution would be expected to improve the customer experience, followed by improvements in profitability.":1,"#We’ve seen from past posts that <a ljsid-1=\"\">brands value an end-to-end platform</a> to manage their information. But what specific benefits do they hope to gain from having such a solution? Clearly customer experience is still at the top of the list. With limited exception, the way that a content system is built and implemented needs to support the customer experience more than any other need.":1,"#Overall, study respondents had high expectations that implementing these types of tools would impact their top and bottom lines, while also strengthening their relationships with their shoppers. By adopting such solutions, these organizations will be enabled to deliver on important business priorities, including driving growth through content that brings an improved customer experience.":1,"#The study showed that when asked about the benefits that suppliers hoped to see by implementing a modern product content solution, an improved customer experience ranked higher than profitability, customer retention, or higher conversions. The drive to improve customer experience has always been a challenge, and based on the importance given to it by marketers today, there is a strong recognition that delivering an engaging experience for shoppers online will help to boost overall growth.":1,"#While customer experience was a consistently high measure regardless of region, there were a few different areas of influence when comparing regions. For example, survey respondents in Latin America rated increased profitability as the biggest benefit (68% rated it as a benefit), with higher conversions (61%) rated just one point lower than customer experience. Organizationally speaking, respondents in Latin America also ranked higher conversions/sales as being more important organizationally than survey takers in Europe or North America did.":1,"#Importance Across Regions":1,"#Value Starts with the Customer Experience":1,"#Adding Amazon A+ content expands Syndigo’s already strong offering for clients. Syndigo’s evaluation of more than three billion product page visits in 2020 showed that Enhanced Content delivered significant increases in sales compared to those without. Across all categories and online channels supported by Syndigo in 2020, shoppers converted 7.2% more on product pages with Enhanced Content, with an average order value nearly twice as high (92.2%) as those pages without.":1,"#The retail leader’s A+ content is one of the latest additions to Syndigo’s robust network.":1,"#“We are very excited to introduce this connection to Amazon that will allow CXH users to increase speed to market,” said Justin Hartanov, Chief Commercial Officer, Syndigo. “The unprecedented growth in online distribution channels has demonstrated the power of Enhanced Content to influence sales. Shoppers today seek transparency and trust in the items they buy through online channels, and submitting A+ content to Amazon directly through CXH can close the gap between digital imagery and the physical product.”":1,"#<a ljsid-0=\"\">Part 1</a> and <a ljsid-2=\"\">Part 2</a> of this series explored the categories of content submissions and how Syndigo’s Content Experience Hub (CXH) makes it possible to manage all of them in one platform. So it should come as no surprise that retailers can use CXH for syndication needs as well. This comprehensive platform gives brands the ability to seamlessly syndicate both their Core and Enhanced Content to retailers, in the preferred formats and specifications set by each retail organization.":1,"#Data at a Glance":1,"#With over two decades of comprehensive expertise in Product Information Management (PIM) and as a certified Syndigo partner, <a ljsid-1=\"\">Arvato Systems</a> offers customised solutions for companies that want to strategically use and optimise their product data.":1,"#PROKOM Data Days 2025":1,"#Contact us to learn how this partnership can help you reach new heights in the global marketplace.":1,"#Unlock Global Growth with Syndigo and Productsup":1,"#If you’re looking for a creative and quick, way to bump up customer engagement and sales, stand out from the crowd with Syndigo’s Enhanced Content. […]":1,"#Optimize Product Content at Cora":1,"#How does it save time or money in preparation or output?":1,"#What does it look like out of the box?":1,"#What does it look like in the case box?":1,"#What does it look like in use?":1,"#In addition to knowing about the product they’re purchasing (and what to expect it to look like), foodservice chefs and DSRs also need to know what’s going to show up at the back door, how it can be stored, and what can be done with it. After all, different brands of food items essentially look the same; if a close up shot is all that is presented, it does not give the distributor the ability to understand how the product can be delivered, stored, or prepped.":1,"#What does your product do / what is it for?":1,"#What are the important features?":1,"#Here’s an example for a pre-made egg product that’s popular in foodservice":1,"#For great foodservice content, ensure you have answered these four questions:":1,"#Over the last decade (and certainly in the last year), the world of content production has changed drastically. More and more, suppliers have moved from haphazardly collecting images and marketing content to satisfy the basic demands of distributors, to delivering a greater level of descriptions, identifiers and yes, also photos. As technology expands and food outlets shrink, it is important to deliver the type of content that can engage consumers, but also helps generate trust with distributors through completeness and accuracy. While simply providing something may have satisfied compliance needs in the past, those times are long gone. Here are couple of things to think about.":1,"#Here’s an example, with a single, simple item… Tortilla chips!":1,"#The right images are critical – and one is not enough!":1,"#This kind of background information is extremely helpful for busy chef/DSRs who are looking to build out their menus at a high volume.":1,"#Consider who you are not selling to (hint: Not the end consumer!)":1,"#What does it look like raw out of the packaging?":1,"#How is it different than a competing item?":1,"#As a brand owner, it’s important to include engaging imagery around your items… Glamour shots of your product being enjoyed by a family at a dining room table, for example, or the latest video ad. This is essential today when selling to the end consumer, but in foodservice, a Chef and Distributor Sales Rep (DSR) have additional, specific information they need to know.":1,"#We know that mobile search by shoppers has exploded in the past year. And nearly all major foodservice operators are buying products online. And even if your organization has strong imagery to drive online consumer sales, it’s equally important to ensure you have the digital assets to meet your distributor partners’ needs as well. So, what’s online is what your consumer will see, and whatever your product looks like in the distributor’s system is what distributors will see. As a supplier, it’s important to ask yourself… what do my products look like to my buyer…and am I providing the right information? Are my images helping or hurting my sales?":1,"#“The sizing chart doesn’t reflect kids’ clothing.”":1,"#“There’s a lack of nutritional information on the can.”":1,"#“It’s unclear which devices this Electronics item can connect to.”":1,"#“This universal remote is not really universal.”":1,"#Integrating core technologies was a bit higher priority for Latin America respondents (59%) than either North America (52%) or EMEA (49%). LatAm executives rated significantly higher than EMEA, however, on the question of modernizing their core technologies, such as PIM, DAM, and CMS. Where the global average was 48%, North America (51%) and LatAm (56%) rated much higher than EMEA executives, who only listed modernizing core technologies as key to their business objectives 36% of the time.":1,"#Digital marketers recognize that more is needed than just the data in order to execute their content programs online. How these internal and external requirements interact with one another will also likely differ across organizations. However, there is strong consistency regionally in most of the questions around the eCommerce actions required to achieve business success. Here are a few outliers:":1,"#In the Syndigo/Forrester Consulting study, more than half of respondents (54%) recognized the value in improving their product content quality. However, their needs go far beyond simply improving product content. In fact, 52% of executives acknowledged their need to do a better job at understanding what their customer partners needed in terms of product information. Given the expansion of online purchasing, and the strength of selling platforms including Amazon, Best Buy, Costco, Target, Walmart, and food / beverage retailers like Albertsons or Winn Dixie, the need to format product information to a recipient’s standard is critical.":1,"#Although product content is often the thing that is immediately highlighted for improvement when it comes to eCommerce performance, there is also a strong desire by marketers to build out the systems, expertise and people responsible for managing the information and executing on the results. By working externally – to ensure product information is distributed accurately and optimized for shoppers – businesses can strengthen their eCommerce sales.":1,"#A majority (53%) also saw the need to integrate their own core technologies better to achieve their goals. Clearly, as far as the industry has come in a short time, there is a need to grow even further.":1,"#Improving the customer experience – including better content quality and management – are top priorities on the list for eCommerce executives looking to drive their business forward.":1,"#Focus on Internal and External Improvements":1,"#Today’s consumer is conditioned to seek out <a ljsid-1=\"\">enhanced content and rich media</a> that helps them along their path to purchase. This means that product content continues to be a huge component for digital experience success. With it, shoppers can discover new and differentiated products, compare with other items, engage in ways that help them to envision the need it fills, and finally, purchase.":1,"#Interestingly, executives in the EMEA region did rate people-based skills higher than global or regional segments. For example, the idea of upskilling internal talent or partnering with an external expert ranked higher in EMEA (43%) compared to North America (31%) and LatAm (35%). Additionally, the EMEA rated improving cross-functional communications and team building as a more important attribute (42%) than either North America (33%) or LatAm, where only 25% rated this as an important element.":1,"#The customer experience is based on great product information as well as a platform and processes for managing it all.":1,"#The Customer Experience Goes Beyond Product Content":1,"#Syndigo solutions include: detailed and verified product information with audit analytics to help facilitate buying decisions; syndication of data to GS1 global standards via GDSN; store optimization services for effective in-store layouts and shelf merchandising; publishing of rich product content integrated into retail sites globally; and interactive tools to allow restaurant and foodservice brands to organize and share nutrition data with their customers.":1,"#Syndigo helps clients grow sales by providing extensive product content, nutrition information and digital media that power engaging experiences across brands, distributors and retailers. Clients in industries such as automotive, consumer goods, DIY, foodservice, grocery, hardlines, and healthcare all benefit from Syndigo’s integrated platform, Content Experience Hub – which enables clients to collect, store, manage, syndicate and publish their content for consumers across the largest trading network in the world.":1,"#<strong ljsid-0=\"\">2. Leverage wellness insights to focus resources — </strong>Retailer margins are always tight. It is sometimes difficult to choose where to focus resources to make the most impact. By using Syndigo’s wellness capabilities, you can understand your overall product catalog and where to invest in more popular wellness items. By leveraging these catalog insights, you focus your resources and systematically enrich your product content where most beneficial.":1,"#<strong ljsid-0=\"\">1. Personalize the customer experience — </strong>Retailers can power greater consumer connections using enhanced wellness attributes. Shoppers today are looking to get more specific in understanding what is in the food they buy. By leveraging an omni-commerce strategy to personalize shopper interactions in-store, online across any device, and throughout all marketing efforts, retailers can drive sales by delivering transparency into deeper wellness attributes. For example, personalizing product discovery by recommending products online that fit a shopper’s specified wellness preferences can tie to in-store shelf tags highlighting healthy products. This type of personalization also drives loyalty – as many as one in three shoppers will switch online retail vendors when personalized offers were made.":1,"#There are many additional ways that using wellness attributes can help retailers as well; for example, identifying the percentages of product assortment that meets certain wellness claims to adjust product mix; using shelf tags in store to call out wellness attributes on the shelf; or by promoting products with wellness characteristics in weekly circulars or in store.":1,"#3 Ways Brands Can Use Health & Wellness Claims to Drive Their Business":1,"#<strong ljsid-0=\"\">3. Increase basket size and loyalty to drive sales — </strong>When your shopper uses nutrition-based filters in planning their trip, the average basket size increases by 11%. Sales of foods in special diet categories have grown by more than 50% since 2014*, and retailers can tap into this demand by giving shoppers the nutrition filters and sorting capabilities they seek. With Syndigo wellness attributes, you can meet the shopper’s need online and in real time.":1,"#3 Ways Retailers Can Use Health & Wellness Claims to Drive Their Business":1,"#Here are three ways that retailers can use Syndigo’s wellness capabilities to benefit their business:":1,"#for more information.":1,"#<strong ljsid-0=\"\">Limited functionality: </strong>The previous solution could not support the multi-domain approach that Victorinox required. It was essential for Victorinox to manage data from different ERP systems and sometimes manage rapidly changing information from customers, partners, and suppliers.":1,"#Rough beginnings":1,"#But in recent years, Victorinox has faced increasing challenges in data management.":1,"#The PIM system has also fostered better collaboration within the organization. Team members can now work together more effectively, sharing and updating product data in real time. This has led to a more cohesive and efficient workflow, where everyone is on the same page. The system’s ability to maintain and elevate data accuracy and consistency has been a significant boon, reducing errors and ensuring that all stakeholders have access to the most current and reliable information.":1,"#Operational efficiency has seen a remarkable 60% improvement thanks to Syndigo’s PIM. The intuitive user interface has made it easy for Christopher’s team to adopt the system, reducing the learning curve and increasing productivity. The PIM’s robust features, such as data validation and error correction, have significantly reduced the time spent on manual data entry and verification. This has freed up valuable resources, allowing the team to focus on more strategic tasks that drive business growth.":1,"#In today’s fast-paced retail environment, speed to market is crucial. Syndigo’s PIM has enabled Victorinox to streamline their product launch processes, resulting in a 20% improvement in speed to market. The system’s automatic completeness checks have been a game-changer, allowing the team to quickly identify and address any missing data points. This ensures that products are ready for launch without delays, giving Victorinox a competitive edge in the market. The ability to effortlessly upload and download data has further simplified workflows, making the entire process more efficient and agile.":1,"#By centralizing product information, Syndigo enabled Victorinox to maintain a single, authoritative source of data, which is crucial for consistency and accuracy. Additionally, Syndigo’s robust data enrichment tools have enhanced the quality of product descriptions, images, and specifications, leading to a more engaging and informative customer experience. The result is a more efficient operation, higher conversion rate, and a stronger brand presence, all of which are essential for Victorinox’s continued success.":1,"#With our conviction that “being prepared makes life better”, we are also doing everything we can to optimize our data processes. As a global company, it is particularly important to us to provide our customers with up-to-date and consistent product data across all five product categories. With Syndigo, we have found a solution that allows us to consolidate and prepare our data from a wide variety of systems in a standardized source. Thanks to Advellence’s professional support, we were able to put Syndigo into operation in just five months. Well prepared with efficient processes and a robust MDM solution, we are looking forward to further roll-out and collaboration.":1,"#Compared to other providers, Syndigo was the strong choice due to its better integration capability and MDM functionalities. Despite the individual advantages of other providers, Syndigo’s overall package was more convincing.":1,"#A proud history of premium products":1,"#Victorinox’s search for an alternative solution to the previous system and a partner with years of sound expertise for the implementation of the project led to the powerful combination of Syndigo and Advellence.":1,"#<strong ljsid-0=\"\">More efficient PIM: </strong>Continuous improvement in data quality and process efficiency through digitized workflows, automated data checks, and the cleansing of old data.":1,"#<strong ljsid-0=\"\">Scalability and future-proofing: </strong>A solution that can meet future requirements and keep pace with the company’s growth.":1,"#<strong ljsid-0=\"\">Cost efficiency: </strong>An economical and efficient solution.":1,"#As they began their search for an improvement over their failing solution, Victorinox also wanted to take this opportunity to kick off a journey toward sustainable growth and improved customer performance. The goal was to leverage the growing data at their fingertips and use it to enhance their commercial performance. They wanted to improve their customer loyalty by improving the quality of the customer’s shopping experience. The solution they were looking for had to be able to specifically deliver on the following:":1,"#A view toward growth":1,"#It was time for a new solution.":1,"#<strong ljsid-0=\"\">Cost increases: </strong>An increase in the licensing fees of the previous system necessitated a review of the previous system’s value, which proved to be lagging behind the fees.":1,"#Don’t miss out! Learn more in our comprehensive whitepaper, “Master Data Management for Sustainability”.":1,"#Ready to Transform Your Sustainability Data Management?":1,"#The journey toward sustainability excellence requires a methodical approach that addresses foundational data capabilities, technological infrastructure, and organizational culture simultaneously. By following a structured implementation plan, businesses can overcome common obstacles and accelerate their progress toward both sustainability goals and enhanced business performance.":1,"#Understanding the value of sustainable data management is only the first step—organizations must now translate this knowledge into concrete, strategic action to realize the full potential of their sustainability initiatives.":1,"#Transparent information builds consumer confidence, strengthens supplier relationships, and generates data-driven insights that promote eco-friendly product development. Ultimately, these integrated solutions not only support environmental responsibility but also create tangible business value by increasing customer trust, improving operational efficiency, and enhancing market competitiveness.":1,"#Implementing a robust sustainability data management strategy delivers measurable returns across multiple business dimensions. By integrating Master Data Management, enhanced content, and syndication, organizations gain competitive advantages through improved operational efficiency and stronger brand positioning. This approach transforms sustainability from a cost center into a strategic driver of innovation, customer loyalty, and long-term business growth.":1,"#Syndication completes the sustainability data management ecosystem by distributing information across various platforms and stakeholders. This approach ensures consistent and accurate transmission of product data and sustainability information throughout the value chain. By maintaining cross-channel consistency, enabling real-time data sharing, and supporting market expansion, syndication promotes transparency, facilitates collaboration, and helps organizations effectively communicate their sustainability credentials across different channels and global markets.":1,"#The Connective Power of Syndication: Building a Sustainable Future":1,"#Enhanced content—detailed product information that goes beyond basic descriptions—plays a vital role in sustainability strategies. This includes information on product lifecycle, environmental impact, sourcing, and compliance with sustainability standards. By providing customers with detailed information about product origins, materials, and environmental impact, organizations can build trust and encourage sustainable purchasing decisions. Rich content also allows companies to evaluate suppliers based on sustainability criteria, ensuring alignment with overall sustainability goals. Furthermore, detailed content helps design teams understand the environmental impact of materials and processes, leading to more eco-friendly product development.":1,"#By consolidating product information from multiple sources, MDM enables organizations to generate precise sustainability reports, track performance metrics comprehensively, and ensure regulatory compliance. This approach allows companies to maintain a consistent and reliable sustainability score, helping them meet environmental regulations and prepare for emerging requirements like the <strong ljsid-1=\"\">Digital Product Passport</strong> by maintaining up-to-date and accessible data across all operational areas.":1,"#<strong ljsid-0=\"\">Performance Tracking</strong>: With MDM, organizations can track sustainability metrics across different departments and operations, gaining a holistic view of their performance.":1,"#<strong ljsid-0=\"\">Regulatory Compliance</strong>: MDM ensures that all sustainability data is up to date, facilitating compliance with environmental regulations and preparing organizations for upcoming requirements like the Digital Product Passport.":1,"#<strong ljsid-0=\"\">Unified Reporting</strong>: By consolidating data from various sources, MDM enables accurate sustainability reporting and provides organizations with a clear sustainability score across products and suppliers.":1,"#Master Data Management (MDM) offers a comprehensive approach to managing an organization’s critical data, providing a single, accurate view across the enterprise. When applied to sustainability initiatives, MDM ensures that all relevant data is consistent, accurate, and accessible. Key benefits include:":1,"#Unlock the Power of Your Sustainability Data":1,"#<strong ljsid-0=\"\">Inefficient Communication</strong>: Disjointed communication channels hinder collaboration between stakeholders, slowing down sustainability initiatives and reducing the marketability of sustainable products.":1,"#<strong ljsid-0=\"\">Compliance and Reporting Hurdles</strong>: Meeting evolving regulatory requirements demands robust data management frameworks.":1,"#<strong ljsid-0=\"\">Limited Visibility and Transparency</strong>: Without comprehensive visibility into supply chains and operations, identifying areas for improvement becomes nearly impossible.":1,"#<strong ljsid-0=\"\">Data Silos and Inconsistencies</strong>: Fragmented data across departments makes it difficult to track and report on sustainability metrics accurately.":1,"#Organizations across industries face several common challenges when working toward sustainability targets:":1,"#Organizations today face unprecedented pressure from consumers, investors, regulators, and competitors to integrate sustainable practices into their operations. Despite this imperative, many companies find themselves struggling to effectively implement, measure, and communicate their sustainability initiatives due to fundamental data management issues. The path to sustainability excellence is filled with complex challenges that span organizational boundaries, technological capabilities, and data management practices. Without addressing these fundamental issues, even the most well-intentioned sustainability strategies risk falling short of their potential impact.":1,"#Businesses face mounting pressure to demonstrate their environmental responsibility as sustainability has evolved from a nice-to-have initiative to a fundamental business strategy. However, many organizations struggle to effectively track, measure, and communicate their sustainability efforts due to fragmented data systems and inconsistent information across departments and supply chains.":1,"#Start Building a Data-Driven Sustainability Ecosystem":1,"#The ROI of Sustainable Data Management":1,"#Building Trust Through Transparency":1,"#Maximize Master Data Management for a Unified Approach":1,"#The Sustainability Challenge":1,"#This potential for online growth will continue, which is why Lowe’s and Syndigo are working to educate suppliers on the importance of having high quality assets that engage shoppers. Lowe’s has seen a 10-15% increase in conversions online with quality Core Content, and even greater increases with <a ljsid-1=\"\">Enhanced Content</a>.":1,"#Regionally, Latin American suppliers responded even more strongly about having recipient rules automated systematically, with 73% ranking it as a top-three choice, higher than Europe (69%) and significantly higher than North America (59%).":1,"#Sifting through tons of data and transactions being created in the eCommerce landscape every day to find MAP violations is like searching for the needle in a haystack. And some of the top retailers would even let you track this due to revenue protection. It’s almost impossible for a team to dedicate all their time and effort to manually monitor and track MAP violations.":1,"#The comprehensive impacts of unchecked MAP violations extend beyond the list above, it penetrates the very essence of a brand’s ecosystem, its reputation and position within the market.":1,"#In the intricate landscape of modern retail, where pricing wars and online marketplaces dominate, a powerful instrument known as the <a ljsid-1=\"\">Minimum Advertised Price (MAP)</a> policy has emerged as a cornerstone for preserving brand image and pricing integrity.":1,"#Preventing MAP violations goes beyond monitoring, you can elevate your strategy by adopting Syndigo’s MAP Screenshot solution. It provides real-time evidence through a rendered screenshot, significantly strengthening your negotiation power with violators. The rendered file showcases the violating price, product details, and timestamp from a retailer’s site, enabling brands to respond swiftly and hold resellers accountable. This file serves as compelling evidence, which can be easily downloaded and employed to escalate MAP violations to retailers or distributors when necessary.":1,"#The competitive market often tempts sellers to engage in price-cutting battles, eroding not only profit margins but also the perceived value of a brand’s offerings. This is where MAP steps in as a strategic guideline, setting the threshold below which products cannot be advertised. By preventing unauthorized discounts and maintaining consistent pricing, MAP policies play a pivotal role in shaping how a brand is perceived by consumers, fostering trust and sustaining brand reputation.":1,"#Leverage screenshot evidence for proof":1,"#Monitor and track MAP violations at scale":1,"#Diverted customers and their loyalty. Inconsistent pricing will lead customers to seek reliability elsewhere.":1,"#Monitoring price violations is pivotal for any brand’s eCommerce success. It’s more than your own interests but serves your customers and your distributors.":1,"#And with the preferences being set, you can get alerts when there’s a violation being detected!":1,"#Research shows that notifying resellers of MAP violations, when possible, improves compliance. Be mindful of enforcing penalties, they should not be empty threats or overly harsh, balance is the key. It is suggested to issue a warning first, followed by a fine for repeat offenses, and potentially more severe penalties for repeat violators.":1},"version":36583}]