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In most retail and manufacturing environments, AI":1,"#According to Gartner, 60% of AI projects are expected to remain stuck in pilot by 2026 due to data readiness issues. “AI-ready” in this context does not mean sophisticated models—it means data that is complete, consistent, and usable across systems. Many organizations overlook a critical connection: AI does not primarily depend on compute power or model architecture, but on the quality and structure of the master data it relies on. It is precisely in the interplay of PIM, PXM, ERP, and MDM that it becomes evident how quickly inconsistent data can slow down operational and strategic initiatives.":1,"#is a global leader in the formulation, sales, and distribution of specialty chemicals and ingredients for the world’s top manufacturers and formulators. Operating in over 60 countries they create a world of opportunity through their technical expertise and a high-quality portfolio of 52,000 products across eight market sectors. These products are integral to almost every aspect of daily life, helping their customers avoid the complexity of dealing with multiple points of contact.":1,"#Why AI Initiatives Stall on Inconsistent Master Data":1,"#der Product Experience Cloud":1,"#Artificial intelligence is no longer the experiment. In retail and branded manufacturing, it is already embedded in forecasting, pricing, and customer engagement. And yet—most AI initiatives never scale. From predictive forecasting in supply chains and automated product recommendations in e-commerce to dynamic price optimization in omnichannel environments and agent-based assistants in customer service, AI is now part of the everyday operating model. he paradox is striking: pilots perform. Rollouts stall. The reason is rarely the model itself. In most cases, the real constraint lies deeper: in the data foundation.":1,"#Copyright Policy":1,"#AI initiatives realize their value not solely through powerful models, but through the structural quality of the data foundation on which they are built. For retailers and brand manufacturers, this reframesMaster Data Management entirely: it is not a supporting IT task, but a business decision.":1,"#With the rise of Agentic AI, the risk profile changes. AI systems no longer merely analyze—they act. As AI gains autonomy, tolerance for ambiguity approaches zero. They prioritize offers, adjust prices, optimize assortments, and make logistical decisions autonomously.":1,"#From an economic perspective, the costs do not arise from a single failed projects. They result from maintaining fragmented data structures over time. Every manual correction, every reconciliation cycle, and every delayed decision ties up expertise that could otherwise drive growth or innovation.":1,"#Without MDM, product information may be complete and enriched – but interpreted differently across ERP, CRM, commerce, and reporrting systems.":1,"#Our <a ljsid-1=\"\">Gestion des données de référence (MDM)</a> solution is an essential tool for organizations that need help effectively managing their sustainability data. Syndigo MDM provides a centralized platform that consolidates all sustainability-related data, ensuring consistency and accuracy across the entire organization. By offering a unified hub, it eliminates the silos that often lead to data discrepancies and inefficiencies, while streamlining the collection and integration of sustainability data from various sources. Whether the data comes from suppliers, internal operations, or external monitoring tools, it simplifies the process through automation, reducing manual effort and minimizing the risk of errors associated with manual data entry.":1,"#According to Gartner*, 60% of AI projects are expected to remain stuck in pilot by 2026 due to data readiness issues. “AI-ready” in this context does not mean sophisticated models—it means data that is complete, consistent, and usable across systems. Many organizations overlook a critical connection: AI does not primarily depend on compute power or model architecture, but on the quality and structure of the master data it relies on. It is precisely in the interplay of PIM, PXM, ERP, and MDM that it becomes evident how quickly inconsistent data can slow down operational and strategic initiatives.":1,"#Product launches delayed due to incomplete or conflicting dataAI-driven forecasts requiring manual validation":1,"#Go beyond basic product descriptions with <a ljsid-1=\"\">Contenu enrichi</a>. You can include more information for consumers about product lifecycle, environmental impact, sourcing, and compliance with global sustainability standards. By providing this comprehensive content, organizations can tell their complete sustainability story with confidence and authority. This detailed approach enables businesses to differentiate themselves in an increasingly eco-conscious marketplace where consumers expect unprecedented levels of transparency about the products they purchase, making enhanced sustainability content not just a nice-to-have, but a competitive necessity.":1,"#Why AI Initiatives Stall on Inconsistent Master Data – and Why MDM Must Be the Foundation":1,"#<strong ljsid-0=\"\">Practical Insights & Next Steps:</strong> Customer case studies, concrete use cases, and clear actions for achieving rapid, measurable impact.":1,"#For more than 50 years, OBI GmbH & Co. Deutschland KG<strong ljsid-1=\"\"> </strong>(OBI) has been an iconic part of the international “Do it Yourself” (DIY) landscape, helping customers create a more beautiful home. As a friendly, family-oriented retailer, they support home improvement projects ranging from garden design and bathroom planning to repairs, tool selection, and year-round flowering plants. They operate in 644 locations (with 348 stores in Germany) and employ 40,000 people across 10 countries. The company generated €8.2 billion in revenue in 2024 (€4.2 billion from Germany) and enjoys 93% brand recognition in Germany.":1,"#Levallois-Perret":1,"#Supply Chain":1,"#March 26, 2026 at 11am CET / 10am GMT":1,"#As shopper expectations evolve, organizations must manage product information and digital assets to go beyond traditional product data management and focus on delivering exceptional product experiences.":1,"#Organizations today are rapidly adopting Product Information Management (PIM) solutions to keep up with consumer demand, the complexity of managing data across the supply chain, and eCommerce data distribution.":1,"#Enhanced Content Learn all about Enhanced Content features and getting your content into Syndigo Platform. Learning Enhanced Content Setting Up EC in Syndigo’s CES Platform […]":1,"#More than 50% of shoppers abandon their purchase process if product information is inaccurate or incomplete. Holistic Product Experience Management (PXM) is therefore crucial for success in digital commerce. But how can companies not only improve the quality of their product data while also saving costs?":1,"#Our presentation: Product Experience Management reimagined – Increase efficiency, reduce costs":1,"#Product Data Gaudi – the event for world-class product data management – brings together experts, retailers, and manufacturers to discuss current trends, challenges, and best practices in product data management. In a world where precise and compelling product information determines market success, this event offers a unique platform for exchange and innovative solutions.":1,"#Experience the product data fun of 2025 with Syndigo!":1,"#Below are a few charts, links, and descriptions to help you keep up on the business implications and potential solutions to help you gain as insights to make informed decisions for your business. We hope you find this information helpful. As always, please reach out to you Syndigo account professional if you have any questions.":1,"#The adjectives to describe the outbreak of coronavirus (COVID-19) and its impact on the world, business and consumer economy have been powerful : “Alarming.” “Unsettling.” “Unprecedented.” For businesses that make consumer products in particular, monitoring the COVID-19 outbreak has become a high-risk proposition. With the uncertainties around how long the virus will continue, it becomes a challenge to plan for the longer term. On the other hand, it is times like these where consumers can attach loyalty to the brands that serve them well.":1,"#Like you, here at Syndigo we have been monitoring the online activity of eCommerce sites as well as the industry at large. We’ve compiled some information from across thought leaders and our own information to help to build a more complete picture on what is happening in the marketplace.":1,"#Information to Help You Manage Your Business Today and for the Future":1,"#Mobile is crucial to their digital strategy.":1,"#Engaging Consumers Everywhere":1,"#What’s the new normal for commerce? And what can you do to thrive in 2021 and beyond?":1,"#In light of the pandemic and consumers spending more time shopping on their phones, mobile retail commerce grew 31.5% in 2020 and is expected to increase by another 28.8% this year <em ljsid-1=\"\">(ROI Revolution)</em>.":1,"#Here are a few findings and practical steps you can take today to future-proof your business.":1,"#Recently we had the pleasure of surveying several of our clients who shared some valuable insights around eCommerce trends shaping retail and eCommerce.":1,"#Source: AMVO, 2022":1,"#<strong ljsid-0=\"\">Target audience:</strong> Manufacturers and wholesalers of technical products in sectors such as electrical engineering, building materials, HVAC & plumbing, shipbuilding.":1,"#Visit us at Produktdatengaudi and learn about practical approaches to future-proofing your PXM. We look forward to sharing your experiences!":1,"#Enable sustainable savings":1,"#Optimize processes & reduce error rates":1,"#Improve customer experiences":1,"#In our presentation, we will demonstrate how an optimized data strategy, automation, and the right system architecture:":1,"#Can’t attend the event? No problem! Make an appointment with us to find out how PIM can revolutionize your product data management. Don’t miss anything – secure your place now!":1,"#Syndigo will provide valuable insights and lots of fun at this year’s product data fun on July 2nd at the Steinbergs Alm in Sundern. Product data management can be a lot – but it should definitely not be boring or even tedious. Product Information Management – PIM for short – offers you the solution for efficient data management combined with joy and quick success.":1,"#The day event has many interesting and insightful lectures, networking opportunities and insights in store for you. Our expert Ben Rund talks to you about the “<strong ljsid-1=\"\"><em ljsid-1-0=\"\">4 steps for a convincing MDM/PIM business case</em></strong>” and shows the diverse possibilities that such solutions can offer you when managing, enriching and extracting product data. So don’t let the tedious task of managing your product data spoil your fun any longer.":1,"#CivicScience report how COVID-19 influences grocery eCommerce":1,"#GLOBAL CHANGES IN ECOMMERCE USAGE":1,"#SYNDIGO INSIGHTS ON SHOPPER BEHAVIOR AND CONTENT OPTIMIZATION":1,"#Valassis Communications consumer study on behavior change after the outbreak":1,"#Data Quality Converts Browsers Into Buyers":1,"#Disparities between ecomm, space management, advertising, and other needs can lead to damaging consumer experiences":1,"#It automatically adapts to different display sizes and provides pre-determined imagery based on the screen size and layout. With personalized assets for device size, your content won’t go unnoticed or get distorted.":1,"#Having good data quality is challenging for many reasons:":1,"#Poor information, whether it’s out of date, incomplete, or just wrong, can cause negative impacts to ripple throughout a system. Without quality data at the beginning, it is extremely time consuming and costly to manage later in the business process.":1,"#With mobile devices continuing to grow as a primary browsing device, it’s no longer enough to have a static website design that only looks good on a computer screen. Not to mention: you must also consider tablets, laptops with secondary screens, and different smartphone models when coming up with a design.":1,"#Product Content requirements change quickly and often":1,"#Device Targeting gives you the ability to host multiple assets that convey the same message, tailored to the consumer’s browsing device. This complimentary feature is an adaptive design technique that works for any in-line content such as feature sets and image widgets.":1,"#Many struggle with inconsistent quality in their product data.":1,"#1. Collaboration":1,"#Syndigo GEO":1,"#Witnessing the evolution of eCommerce":1,"#4. Consumers will spend… if they can":1,"#Overall, 2021 should bring some regularity in shopper behavior, if not consistency or ‘normalcy’. Many have grown used to the changes in the ability to shop or gather publicly. And no matter when the pandemic finally subsides, brands and retailers have seen how to alter their capabilities in order to sell to shoppers.":1,"#Beyond panic buying, retail outlets had more to contend with, including new rules and regulations around social distancing, mask policies, barrier shields and store capacity limits. For a business sector built around efficiency and consistency, it forced many to think differently and act quickly, especially in CPG. In the early months, these essential businesses were beneficiaries of the early stocking behavior; <em ljsid-1=\"\">Supermarket News</em> noted <a ljsid-3=\"\">a 10% annual increase in Center Store sales</a>, driven by this early push.":1,"#That’s a question many of us ask, and the coming holidays and end of year are full of articles looking to predict what’s next.":1,"#This aligns with <a ljsid-1=\"\">Syndigo’s own research</a> that highlighted how suppliers and retailers both recognize the growing importance of digital commerce, with 74% trying to recreate in-store shopping experiences online. A separate analysis of online shopper data showed as much as 400% increases in visitors engaging with Enhanced Content during 2020.":1,"#Here is our take on the growing list of “2021 predictions”:":1,"#3. eCommerce will continue to gain ground":1,"#As eCommerce continues to grow, the “last mile” connection will be an interesting one. Perhaps 2021 will be the year of the drone… or the delivery bot.":1,"#Back in March, as the global reality of the COVID-19 pandemic set in, consumers reacted perhaps predictably: Realizing they may be sequestered for long periods (or faced with employment realities that could reduce their income), they began to stock up. Paper products – toilet paper, paper towels, tissues, diapers – were in the headlines along with cleaners, sanitizers, and thermometers as well as games, electronics and other things to stay occupied. A supply chain built on ‘just in time’ replenishment was not prepared for a demand surge within a short period of time.":1,"#However, in anticipation of the coming winter months, supply chains (and retailers) have been preparing ahead of time by stocking up. This also has led to some re-evaluating of how supply chains can operate to be not just more efficient, but also how to adapt more quickly as well. Utilizing larger storage areas and sourcing items locally (rather than globally) where possible, are two examples. This works very well with non-perishable or shelf-stable items and so the retailers and their distributors that can handle larger quantities and buy in advance will be more ready.":1,"#What’s in store for the future?":1,"#With many shoppers required to stay home (or wanting to avoid crowded areas), eCommerce exploded in 2020. Amazon charted incredible growth, grocery retailers beefed up their online capabilities to support delivery or click & collect, and many third parties filled in to execute the “final mile”. US holiday sales are predicted to grow by more than 35% according to eMarketer, to offset reductions in store. All told, eCommerce may grow as much as 18% in 2020, on top of a 15% gain in 2019.":1,"#It is now the norm, rather than the exception, for brands and retailers to have an eCommerce presence. In the past, being on the web for branding and browsing might suffice; today without that “add to cart” button, brands and retailers both lose out.":1,"#2. Retail outlets will be more flexible":1,"#The pandemic has brought many issues to light in the US – supply chain challenges, business sustainability and agreement on appropriate levels of sequestering. One human issue in the US One human issue in the US is the differing capability of consumers to continue their ways of life in the current environment. Forrester’s <em ljsid-1=\"\">Predictions 2021: Consumer</em> sees consumers being divided between fear and desire – for those with means, there is pent up demand, but those who have been financially or physically impacted will be much more hesitant to spend.":1,"#In eight short (or perhaps long) months, we have seen significant change in the US and the world. Words and phrases like “unprecedented”, “updated” and “new normal” are now commonplace (we’ll avoid them here). What we do know, is to expect and plan for the unexpected, now more than ever. Retailers and brands have had to pivot quickly to continue their business processes.":1,"#1. Supply chains will be more ready":1,"#This is why choosing the right content syndication partner is so important. The fact that Syndigo works closely with retailers as clients also ensures the best coordination of content for eCommerce sites.":1,"#Our Content Experience Hub ensures your content will be accepted based on industry and recipient-required data formats.":1,"#Syndication is not a “one size fits all” solution. With more and more ways for consumers to research products and make purchases than ever before, it can be difficult for suppliers to stay up to date with all the various retailer and industry specific requirements.":1,"#It is an ongoing challenge to manage and stay updated on ever-evolving recipient requirements.":1,"#Check out <a ljsid-1=\"\">our guide</a> on how to take charge of your data quality with some quick wins.":1,"#They must manage the multiple different requirements for each recipient partner. At times, a recipient wants to receive or display a supplier’s product data in a different way. For example, some retailers won’t accept special characters within product descriptions.":1,"#3. Integration":1,"#4. Validation":1,"#5. Syndication":1,"#Meet with Syndigo experts during <strong ljsid-1=\"\">Product Data Fun 2025</strong>":1,"#Best practices for smooth and automated data management":1,"#How to efficiently clean up incorrect or incomplete manufacturer data":1,"#Why structured data onboarding is crucial for your success":1,"#Supplier Checklist for managing content":1,"#SQLI Office – Espace Événementiel Maslo, 10 rue Thierry Le Luron,":1,"#Stay ahead in retail with efficient supplier integration, marketplace optimization, and compliance. In this pre-recorded session, experts from Advellence & Syndigo share strategies to streamline operations and cut costs.":1,"#Generating incremental lift from online content":1,"#Important alerts to monitor for eCommerce success":1,"#Finally, you can access Syndigo’s approach in response to COVID-19, published back in March of this year. Syndigo’s management team chose an early-response methodology to protect our clients’ ability to manage their businesses during the outbreak, and as of this date are continuing at full capacity.":1,"#Syndigo’s own <a ljsid-1=\"\">Enhanced Content</a> modules confirm this. In recent weeks there have been as much as 400% increases in visitors who engaged with Enhanced Content across top retail sites, underscoring the expanding interest in deep product content. And although the reasons for this change have been brought on by very challenging events, the suppliers and retailers that are providing more informative, engaging and complete information, are showing that their organization as one that is credible, reliable, and available.":1,"#Why guess at what your customers expect from your ecommerce store when you can hear it straight from the source? Get your copy of The State of Product Content 2023 for the complete breakdown of survey responses and expert insights.":1,"#Download the complete report to find out!":1,"#62% of consumers say that their impression of a brand weakens when products are not accurately and thoroughly represented online. If products on your site lack important data, or if there’s inaccuracies on your PDPs, that can tarnish your reputation as a reliable seller.":1,"#According to consumers, all kinds of Enhanced Content had a strong chance to make them more open to making a purchase on a PDP. But two kinds of Enhanced Content stood out with particularly high interest: 36% wanted to see 360° views that let them examine a product from all angles, and 38% sought side-by-side comparison charts featuring similar products.":1,"#A new Syndigo report, The State of Product Content 2023, offers crucial insights into what today’s shoppers want online and how to stay competitive in a dynamic market. The comprehensive guide analyzes responses from over 1,000 US adults surveyed about how they interact with and think about the product content on your digital and physical shelves. Download it now to get a complete breakdown of the data or read on for a sneak preview.":1,"#The data support Syndigo’s conversion measures that demonstrate a lift of an average of 39% in conversions for products that have Enhanced Content on a PDP. For retailers looking to grow sales with an improved ecommerce experience, including Enhanced Content is an essential strategy.":1,"#<a ljsid-0=\"\">Essential Core product information</a> is looked for first and foremost. About half of consumers say they look first for a description of the product’s basic features and capabilities (51%) and information like weight, materials, quantity, volume, dimensions and ingredients (49%). This makes intuitive sense, especially for shoppers that already have an idea of the product they wish to buy and simply wish to confirm that they’re purchasing the correct item.":1,"#Product returns are a growing problem for ecommerce stores. The NRF reports <a ljsid-1=\"\">the average return rate for online purchases recently jumped to 20.8%</a>. This is a painful and expensive trend for retailers and online marketplaces, eroding thin margins and presenting complex logistical challenges to manage.":1,"#Want to see how your customers rank other kinds of content?":1,"#The influence of product content across your site extends beyond the PDPs and shopping cart. As the report shows, the availability and quality of product information and data on your ecommerce store directly influences your brand perception and standing in the market.":1,"#Discover What Your Customers Really Want From Your Site":1,"#Inconsistent Product Data is Driving Product Returns":1,"#But as data from the new report show , many returns are due to confusion or misplaced expectations caused by discrepancies in what a consumer reads and learns about a product online vs what they experience once they unbox the item. Almost one in three consumers (32%) report returning one or more products in the last six months because they “did not meet expectations based on the information you had available about that product while shopping.”":1,"#When asked, consumers expressed significant interest in every kind of product data, imagery and experience imaginable on the PDP (Product Detail Page).":1,"#But demand for other data and resources on the PDP is high as well. From videos to user manuals, and vivid imagery to interactive product tours, consumers called for <a ljsid-1=\"\">Enhanced Content to make their buying experience more informative, entertaining, and engaging</a>.":1,"#Your Content = Your Brand":1,"#This stands out because it is largely an avoidable problem for retailers. Improving the quality, quantity and consistency of product data for your assortment means customers will more frequently buy the products they want and understand exactly what they’re putting in their cart. That means fewer costly returns and happier shoppers more likely to come back for more.":1,"#Some product returns are unavoidable. If a product that breaks during shipping or a customer simply changes their mind, there’s only so much you can do to mitigate that.":1,"#When it Comes to Product Information, Your Customers Want a Little Bit (Or a Lot) of Everything":1,"#Your brand is one of your most important assets; it’s what gives you an identity, connects with customers, and distinguishes you in the marketplace. If you want to preserve it, the data shows you should treat product content with as much care and thought as other parts of your brand like your core messaging, voice, and style.":1,"#Retailers are under constant pressure to adapt, responding to dramatic challenges from competitors and rapidly shifting consumer preferences. This is especially true when it comes to curating a compelling site experience, where every detail matters and the stakes are sky-high.":1,"#What deadlines should you be aware of to ensure your content isn’t pulled from the top recipients? What compliance standards or supplemental files are needed to create these experiences? What tools can you use to quickly deliver compliant and engaging experiences?":1,"#So here we are – anxious, concerned, and motivated to build inclusive content that is consumable by all, while creating the best online shopping experience possible.":1,"#Accessible content has evolved from an afterthought to being an integral step in the content creation process, that needs to adhere to certain legal requirements. Progressive countries push toward higher standards of compliance while brands and retailers work swiftly to keep up with the latest trends.":1,"#In addition to meeting the Privacy Shield’s requirements, we also worked with VeraSafe (a data protection consultant), who assessed our data governance and data security within CXH for compliance with the <a ljsid-1=\"\">VeraSafe Privacy Program Certification Criteria</a>. These criteria are even more stringent than the Privacy Shield requirements.":1,"#In order for us to get our certification, we were required to formalize our practices relating to personal data. This includes listing what information we collect, why we collect it, how we use it, and who we share it with. We’ve also worked hard to ensure that all our service providers who handle personal data on our behalf live up to the same data protection standards that we do (and we’ve entered contracts with them that require as much). Finally, we have updated our Privacy Policy to contain all of this information in addition to information about the Privacy Shield program, dispute resolution, and how to contact us.":1,"#What is the VeraSafe Privacy Program?":1,"#What is the Privacy Shield?":1,"#We will re-certify annually with the Privacy Program, which keeps us focused on our data protection practices.":1,"#What does that mean? Let’s talk a little bit about these efforts.":1,"#Privacy Shield is a framework for securely transferring personal data between the United States and the European Union for commercial reasons. For example, if a European user logs into our CXH platform, information like their username and account information that is sent to us for processing is now protected under the Privacy Shield framework.":1,"#We hope that the hard work we have put in to update our privacy practices makes your own compliance journey easier and gives you confidence in the treatment of your personal data.":1,"#Optimizing product content – including complete, high quality images and enhanced rich media – must be a core capability for brands. To stay competitive, now is the time to evaluate your internal processes to create a powerful omnichannel experience for your shoppers. If you would like to learn more, <a ljsid-1=\"\">contact us</a> to get started.":1,"#There’s no need to belabor the point.":1,"#Six Steps":1,"#In the US and around the world, organizations no longer have the luxury of maintaining business as usual. Today, all businesses (essential or otherwise) must communicate their product benefits and their company values to a marketplace that’s more isolated and fragmented than ever.":1,"#We’ve all been made painfully aware of the “unprecedented” environment we are in, where all companies are there to “support” their consumer base in these “trying times”. And we all know that business must continue (or re-open soon).":1,"#In today’s world, the need for complete, accurate, and high-quality digital product information is an even-more-critical element of brand execution at retail. And with the continued consumer shift to eCommerce activity, this content must available and up to date in real time.":1,"#A collection of best practices for Optimized content images":1,"#Syndigo OpenAI Connect":1,"#“Syndigo’s holistic approach to data and content management harmonises perfectly with our expertise in system integration. Thanks to Syndigo’s flexible, cloud-native architecture, together we create solutions that increase data quality and help companies to manage their product information efficiently and distribute it seamlessly across different channels.”":1,"#From the cloud and AI integrations to optimising the customer experience, customers can be supported throughout the entire digital transformation process.":1,"#As part of the Bertelsmann Group, Arvato Systems benefits from the stable foundation of a globally active German company and develops customised IT solutions for various industries. The comprehensive portfolio is optimally complemented by strategic technology partnerships with global market leaders such as AWS, Google, Microsoft and SAP.":1,"#Digital transformation with Arvato Systems":1,"#Full-service provider with comprehensive advice and training for your team":1,"#Customised integration through partnership with SAP, Microsoft, AWS & Google":1,"#Experts in the implementation of AI functions using state-of-the-art LLMs":1,"#Expertise for global rollouts and locations in multiple time zones":1,"#Experience in the implementation of PIM systems at well-known companies such as BMW":1,"#20 years of PIM experience, primarily in the retail and industrial sectors":1,"#Advantages through Arvato Systems":1,"#Thanks to extensive expertise gained from numerous successful projects, customers receive comprehensive support. From the initial conception phase and process definition to precise implementation, targeted team training and ongoing technical support.":1,"#End-to-end implementation of Syndigo – Arvato Systems makes it possible":1,"#Implement Syndigo end-to-end with Arvato Systems. 20+ years of PIM expertise, AI integration & global rollout support for digital product data success.":1,"#Syndigo Implementation Partner | Arvato Systems PIM Experts":1,"#Contact us to learn how this partnership can help you reach new heights in the global marketplace.":1,"#Unlock Global Growth with Syndigo and Productsup":1,"#Optimize Product Content at Cora":1,"#Online grocery apps show more than 100% growth in week-over week downloads; some delivery services showed 20x growth.":1,"#Syndigo North America Innovation Partner of the Year 2022: Capgemini":1,"#Earlier in 2023, Syndigo recognized these EMEA partners in Europe across three categories, for being the best to implement Syndigo’s solutions for their enterprise customers.":1,"#Capgemini received the award for being Syndigo’s Innovation Partner of the Year. The award recognizes a partner who executed the most effective and creative implementations with Syndigo. Capgemini was named Innovation Partner for its commitment to using Master Data Management to spur innovation, sustainability, and value creation for Syndigo clients.":1,"#Microsoft was honored as Syndigo North America Technology Partner of the Year for their expertise and resources, providing access for clients to new technologies and ideas. Microsoft, together with Syndigo collaborated to launch new products that accelerated Syndigo’s product roadmap and expanded the company’s solution portfolio. Syndigo commended Microsoft for its willingness to go above and beyond and dedication to excellence.":1,"#Today’s shoppers are focusing on a comprehensive approach to wellness, and healthy food choices as a variable in that equation are growing in importance. In addition to the information already available, shoppers are looking for deeper <a ljsid-1=\"\">nutritional information</a> that goes beyond what’s provided on the product label.":1,"#3. Taxonomies":1,"#Measuring the <em ljsid-1=\"\">effectiveness</em> of product content to drive business outcomes was another sore spot. The study showed that 64% reported having difficulty measuring the effectiveness of their product content. Regionally, respondents in the EMEA again gave a lower ranking (54%) on this question than either North America (68%) or LatAm (69%), but all regions showed that the majority of executives struggle with measuring content effectiveness.":1,"#Measure to Manage":1,"#Of course, the ability to create and deliver compelling content is also an obstacle for businesses today. Sixty-three percent of respondents tagged this as a challenging activity. Regionally, North and Latin America respondents rated this as more difficult (65% and 70%, respectively) than the average, with EMEA at 52%. Still, it is clear that by creating product content across different platforms and data sources, it becomes especially difficult to foster a holistic brand experience for shoppers online.":1,"#As we noted <a ljsid-1=\"\">in an earlier post</a>, the customer experience goes beyond product content and into technology and recipient requirements. However, the internal processes that drive product content development are also a struggle for today’s marketers.":1,"#The past year’s accelerated growth in eCommerce only heightened the content gaps that many brands were facing online. Even as consumers are beginning to shop in person more and more, there is an increased expectation of finding products in store that match their online persona, and vice versa. Combined with continually changing retailer requirements and the need to justify budgets with hard data, the importance of an integrated content approach continues to grow. This represents an opportunity for forward-thinking brands, as they look to stake a claim online as well as in store.":1,"#The study showed that two out of every three executives are struggling with how to integrate all their data sources to deliver a more holistic picture of their content performance, which can have a big impact on understanding what works and what doesn’t. Regionally speaking, Latin America executives agreed most strongly with this sentiment (78%), leaving both LatAm and North America (67%) rating higher than the global average. The EMEA region was slightly less eager in their stated desire to integrate data, yet this was still the sentiment of a majority of those respondents (52%).":1,"#Surprisingly, only 34% of respondents highlighted defining KPIs as important to their business objectives. This could indicate that these respondents know what they want to measure, however without the tools to measure accurately, defining those KPIs is not as meaningful an exercise.":1,"#Perhaps the most telling of the disconnect between content and business performance is that a full 60% of executives struggle with justifying investments in improving their content to drive sales. Regionally, EMEA (40%) again trailed North America (63%) and Latin America (72%) significantly in this sentiment.":1,"#Click Here to Learn More and Get a Custom Demo":1,"#With over two decades of comprehensive expertise in Product Information Management (PIM) and as a certified Syndigo partner, <a ljsid-1=\"\">Arvato Systems</a> offers customised solutions for companies that want to strategically use and optimise their product data.":1,"#Don’t miss out! Learn more in our comprehensive whitepaper, “Master Data Management for Sustainability”.":1,"#Ready to Transform Your Sustainability Data Management?":1,"#The journey toward sustainability excellence requires a methodical approach that addresses foundational data capabilities, technological infrastructure, and organizational culture simultaneously. By following a structured implementation plan, businesses can overcome common obstacles and accelerate their progress toward both sustainability goals and enhanced business performance.":1,"#Understanding the value of sustainable data management is only the first step—organizations must now translate this knowledge into concrete, strategic action to realize the full potential of their sustainability initiatives.":1,"#Transparent information builds consumer confidence, strengthens supplier relationships, and generates data-driven insights that promote eco-friendly product development. Ultimately, these integrated solutions not only support environmental responsibility but also create tangible business value by increasing customer trust, improving operational efficiency, and enhancing market competitiveness.":1,"#Implementing a robust sustainability data management strategy delivers measurable returns across multiple business dimensions. By integrating Master Data Management, enhanced content, and syndication, organizations gain competitive advantages through improved operational efficiency and stronger brand positioning. This approach transforms sustainability from a cost center into a strategic driver of innovation, customer loyalty, and long-term business growth.":1,"#Syndication completes the sustainability data management ecosystem by distributing information across various platforms and stakeholders. This approach ensures consistent and accurate transmission of product data and sustainability information throughout the value chain. By maintaining cross-channel consistency, enabling real-time data sharing, and supporting market expansion, syndication promotes transparency, facilitates collaboration, and helps organizations effectively communicate their sustainability credentials across different channels and global markets.":1,"#The Connective Power of Syndication: Building a Sustainable Future":1,"#Enhanced content—detailed product information that goes beyond basic descriptions—plays a vital role in sustainability strategies. This includes information on product lifecycle, environmental impact, sourcing, and compliance with sustainability standards. By providing customers with detailed information about product origins, materials, and environmental impact, organizations can build trust and encourage sustainable purchasing decisions. Rich content also allows companies to evaluate suppliers based on sustainability criteria, ensuring alignment with overall sustainability goals. Furthermore, detailed content helps design teams understand the environmental impact of materials and processes, leading to more eco-friendly product development.":1,"#By consolidating product information from multiple sources, MDM enables organizations to generate precise sustainability reports, track performance metrics comprehensively, and ensure regulatory compliance. This approach allows companies to maintain a consistent and reliable sustainability score, helping them meet environmental regulations and prepare for emerging requirements like the <strong ljsid-1=\"\">Digital Product Passport</strong> by maintaining up-to-date and accessible data across all operational areas.":1,"#<strong ljsid-0=\"\">Performance Tracking</strong>: With MDM, organizations can track sustainability metrics across different departments and operations, gaining a holistic view of their performance.":1,"#<strong ljsid-0=\"\">Regulatory Compliance</strong>: MDM ensures that all sustainability data is up to date, facilitating compliance with environmental regulations and preparing organizations for upcoming requirements like the Digital Product Passport.":1,"#<strong ljsid-0=\"\">Unified Reporting</strong>: By consolidating data from various sources, MDM enables accurate sustainability reporting and provides organizations with a clear sustainability score across products and suppliers.":1,"#Master Data Management (MDM) offers a comprehensive approach to managing an organization’s critical data, providing a single, accurate view across the enterprise. When applied to sustainability initiatives, MDM ensures that all relevant data is consistent, accurate, and accessible. Key benefits include:":1,"#Unlock the Power of Your Sustainability Data":1,"#<strong ljsid-0=\"\">Inefficient Communication</strong>: Disjointed communication channels hinder collaboration between stakeholders, slowing down sustainability initiatives and reducing the marketability of sustainable products.":1,"#<strong ljsid-0=\"\">Compliance and Reporting Hurdles</strong>: Meeting evolving regulatory requirements demands robust data management frameworks.":1,"#<strong ljsid-0=\"\">Limited Visibility and Transparency</strong>: Without comprehensive visibility into supply chains and operations, identifying areas for improvement becomes nearly impossible.":1,"#<strong ljsid-0=\"\">Data Silos and Inconsistencies</strong>: Fragmented data across departments makes it difficult to track and report on sustainability metrics accurately.":1,"#Organizations across industries face several common challenges when working toward sustainability targets:":1,"#Organizations today face unprecedented pressure from consumers, investors, regulators, and competitors to integrate sustainable practices into their operations. Despite this imperative, many companies find themselves struggling to effectively implement, measure, and communicate their sustainability initiatives due to fundamental data management issues. The path to sustainability excellence is filled with complex challenges that span organizational boundaries, technological capabilities, and data management practices. Without addressing these fundamental issues, even the most well-intentioned sustainability strategies risk falling short of their potential impact.":1,"#Businesses face mounting pressure to demonstrate their environmental responsibility as sustainability has evolved from a nice-to-have initiative to a fundamental business strategy. However, many organizations struggle to effectively track, measure, and communicate their sustainability efforts due to fragmented data systems and inconsistent information across departments and supply chains.":1,"#Start Building a Data-Driven Sustainability Ecosystem":1,"#The ROI of Sustainable Data Management":1,"#Building Trust Through Transparency":1,"#Maximize Master Data Management for a Unified Approach":1,"#The Sustainability Challenge":1,"#All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 1,149 adults. Fieldwork was undertaken between 7th – 8th August 2023. The survey was carried out online. The figures have been weighted and are representative of all US adults (aged 18+). Other insights included in the report include the influence of product content on customer experiences, brand perception, buying behavior and more. The full report and survey results can be found on Syndigo’s website at <a ljsid-1=\"\">syndigo.com/ebook/the-state-of-product-content-2023/</a>.":1,"#As global System integration partner of Syndigo, Infosys was awarded EMEA Global Partner of the year, due to their continued growth and expansion into multinational projects with enterprise clients headquartered in Europe. Use case solutions included multidomain master data management (MDM) and content, to eCommerce projects in retail, CPG and manufacturing. Joint customer projects have included companies such as Ralph Lauren.":1,"#Syndigo works with delivery partners who provide specific services. The Delivery Partner Award recognizes a partner whose collaboration was crucial to Syndigo’s success. For 2022, the North America Delivery Partner of the Year was ThoughtSpark. Through a thorough knowledge of Syndigo’s solution portfolio and a consistent engagement partnership throughout the past five years, ThoughtSpark consistently displayed an unwavering commitment to excellence through its client engagements with Syndigo.":1,"#Syndigo EMEA Global Partner of the year 2022: Infosys":1,"#Syndigo North America Delivery Partner of the Year 2022: ThoughtSpark":1,"#Syndigo EMEA Regional Partner of the year 2022: Advellence":1,"#EMEA Partners Announced in Barcelona":1,"#Fortunately, Syndigo has been working with Walmart, and we can be your advantage to ensuring proper content submission. Recently, Walmart developed their <a ljsid-1=\"\">Connected Content Partner</a> program as a way to ensure all solution providers submit their content in the proper format. Syndigo is the <strong ljsid-3=\"\">only</strong> service provider that has been approved across all three categories of Syndication, Enrichment and Enhanced Rich Media. This means we can help in content creation, enhancement, and syndication to Walmart (and other retailer recipients as well).":1,"#Walmart’s success in both eCommerce and in-store sales are well documented. In addition, their delivery and BOPIS services have also grown. It’s clear that one path to supplier growth is to work with Walmart.":1,"#Now is the time for 2020 planning. Make sure your content is complete for submitting to Walmart. And please check out Syndigo’s resources for learning more about developing winning content programs.":1,"#Finally, we can ensure your supply chain and warehouse data complies with <a ljsid-1=\"\">GDSN</a> specifications. In addition to being a Connected Content Partner, Syndigo is also a GS1-certified data pool for GDSN.":1,"#Next, Enhanced content is what drives conversions – as much as 36% greater than Core content alone. <a ljsid-1=\"\">Enhanced content</a> helps to engage shoppers and strengthen your value message through more interactive displays, including videos,":1,"#Here are a few ways we can help. First, your <a ljsid-1=\"\">Core content</a> is critical for delivering brand consistency across in-store and eCommerce platforms, enabling an omni-commerce experience to drive sales and supply chain efficiency. Whether it’s product descriptions, weights and measures or ingredients and wellness information, Syndigo delivers Core content in retailer-required formats to the largest global trading network.":1,"#However, the combination of in-store and online requirements for product content can present a complex challenge for suppliers. Walmart provides specific requirements for syndicating product information, and compliance is critical in order to be listed prominently.":1,"#Click to read this handy tip sheet: Five ways to drive sales on Walmart.com":1,"#Consumers buy when they can find what they’re looking for. Syndigo’s leading approach to product content management leverages best practices in taxonomy to make sure your data is structured in a way shoppers can easily understand. Whether we host your already-created content or build it for you, we ensure your content is accurate, complete, and meets the requirements of your recipients. Even the best-looking software can’t help you if the underlying data is difficult to manage. And since CXH operates in real-time, things like product categorization, audits and optimization are simplified.":1,"#Content syndication is a challenge. Brands need to deliver content to different recipients in unique formats and delivery methods. CXH allows you the flexibility to publish your data in multiple ways to multiple endpoints with custom templates, layouts, and attributes. This includes bulk editing of your content so it can be easily repurposed. Best of all, our network of over 1,400 recipients gives us the deepest knowledge of their content requirements, meaning CXH has built-in recipient-specific templates so you don’t need to memorize who requires what.":1,"#2. Flexible syndication capabilities":1,"#Integrating core technologies was a bit higher priority for Latin America respondents (59%) than either North America (52%) or EMEA (49%). LatAm executives rated significantly higher than EMEA, however, on the question of modernizing their core technologies, such as PIM, DAM, and CMS. Where the global average was 48%, North America (51%) and LatAm (56%) rated much higher than EMEA executives, who only listed modernizing core technologies as key to their business objectives 36% of the time.":1,"#Digital marketers recognize that more is needed than just the data in order to execute their content programs online. How these internal and external requirements interact with one another will also likely differ across organizations. However, there is strong consistency regionally in most of the questions around the eCommerce actions required to achieve business success. Here are a few outliers:":1,"#In the Syndigo/Forrester Consulting study, more than half of respondents (54%) recognized the value in improving their product content quality. However, their needs go far beyond simply improving product content. In fact, 52% of executives acknowledged their need to do a better job at understanding what their customer partners needed in terms of product information. Given the expansion of online purchasing, and the strength of selling platforms including Amazon, Best Buy, Costco, Target, Walmart, and food / beverage retailers like Albertsons or Winn Dixie, the need to format product information to a recipient’s standard is critical.":1,"#Although product content is often the thing that is immediately highlighted for improvement when it comes to eCommerce performance, there is also a strong desire by marketers to build out the systems, expertise and people responsible for managing the information and executing on the results. By working externally – to ensure product information is distributed accurately and optimized for shoppers – businesses can strengthen their eCommerce sales.":1,"#A majority (53%) also saw the need to integrate their own core technologies better to achieve their goals. Clearly, as far as the industry has come in a short time, there is a need to grow even further.":1,"#Improving the customer experience – including better content quality and management – are top priorities on the list for eCommerce executives looking to drive their business forward.":1,"#Focus on Internal and External Improvements":1,"#Today’s consumer is conditioned to seek out <a ljsid-1=\"\">enhanced content and rich media</a> that helps them along their path to purchase. This means that product content continues to be a huge component for digital experience success. With it, shoppers can discover new and differentiated products, compare with other items, engage in ways that help them to envision the need it fills, and finally, purchase.":1,"#Interestingly, executives in the EMEA region did rate people-based skills higher than global or regional segments. For example, the idea of upskilling internal talent or partnering with an external expert ranked higher in EMEA (43%) compared to North America (31%) and LatAm (35%). Additionally, the EMEA rated improving cross-functional communications and team building as a more important attribute (42%) than either North America (33%) or LatAm, where only 25% rated this as an important element.":1,"#The customer experience is based on great product information as well as a platform and processes for managing it all.":1,"#The Customer Experience Goes Beyond Product Content":1,"#<strong ljsid-0=\"\">2. Leverage wellness insights to focus resources — </strong>Retailer margins are always tight. It is sometimes difficult to choose where to focus resources to make the most impact. By using Syndigo’s wellness capabilities, you can understand your overall product catalog and where to invest in more popular wellness items. By leveraging these catalog insights, you focus your resources and systematically enrich your product content where most beneficial.":1,"#<strong ljsid-0=\"\">1. Personalize the customer experience — </strong>Retailers can power greater consumer connections using enhanced wellness attributes. Shoppers today are looking to get more specific in understanding what is in the food they buy. By leveraging an omni-commerce strategy to personalize shopper interactions in-store, online across any device, and throughout all marketing efforts, retailers can drive sales by delivering transparency into deeper wellness attributes. For example, personalizing product discovery by recommending products online that fit a shopper’s specified wellness preferences can tie to in-store shelf tags highlighting healthy products. This type of personalization also drives loyalty – as many as one in three shoppers will switch online retail vendors when personalized offers were made.":1,"#There are many additional ways that using wellness attributes can help retailers as well; for example, identifying the percentages of product assortment that meets certain wellness claims to adjust product mix; using shelf tags in store to call out wellness attributes on the shelf; or by promoting products with wellness characteristics in weekly circulars or in store.":1,"#3 Ways Brands Can Use Health & Wellness Claims to Drive Their Business":1,"#<strong ljsid-0=\"\">3. Increase basket size and loyalty to drive sales — </strong>When your shopper uses nutrition-based filters in planning their trip, the average basket size increases by 11%. Sales of foods in special diet categories have grown by more than 50% since 2014*, and retailers can tap into this demand by giving shoppers the nutrition filters and sorting capabilities they seek. With Syndigo wellness attributes, you can meet the shopper’s need online and in real time.":1,"#3 Ways Retailers Can Use Health & Wellness Claims to Drive Their Business":1,"#Here are three ways that retailers can use Syndigo’s wellness capabilities to benefit their business:":1,"#In our <a ljsid-1=\"\">recent study, commissioned with Forrester Consulting*</a>, industry leaders shared the challenges they faced with eCommerce content. A great majority noted that integrating their data sources were the largest concern, followed by the difficulties in measuring the effectiveness of product content to deliver on their objectives.":1,"#For retailers and marketplaces, there’s an out-of-the-box solution to monitor and rate product content at any scale across your eCommerce site: <a ljsid-1=\"\">VendorSCOR</a>.":1,"#What is Product Content Syndication?":1,"#<strong ljsid-0=\"\">2. Data Quality and Consistency</strong> – In the digital marketplace, your data’s accuracy is your brand’s reputation. Rigorous data governance isn’t just about avoiding errors – it’s about building customer confidence. When shoppers see consistent, reliable information, they’re more likely to trust your brand and make a purchase.":1,"#Instant updates across all platforms":1,"#All product details live in one unified space":1,"#<strong ljsid-0=\"\">1. Centralized Product Information Management (PIM) </strong>– Think of your product data like a well-organized closet. No more hunting through different drawers (or systems) to find what you need. <a ljsid-2=\"\">A centralized PIM system</a> means:":1,"#Your PXM Readiness":1},"version":35231}]