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Not just focused on internal governance, Syndigo takes MDM and combines it with product content syndication. This means businesses can ensure accurate data for everything – product info, customer data, and supplier records – across all their sales channels.":1,"#Check out our Neutrogena Client Success Story":1,"#Neutrogena recognizes the value of providing an engaging digital shopper experience to drive sales and loyalty, and needed to provide the content and tools to help customers find right products.":1,"#While some products are easy to compare online, some may take a bit of a closer look. It’s especially a challenge for fashion and beauty brands, where colors and styles may look different online.":1,"#In addition to creating an immersive product detail page with rich enhanced content, Neutrogena also worked with Syndigo to produce a custom interactive product selection tool to guide consumers with a series of questions in order to recommend the cosmetic product(s) that best met the needs of each individual shopper.":1,"#With the Syndigo Product Selector, Neutrogena created a virtual personal shopping assistant online, providing the most relevant product recommendation to the shopper. By educating shoppers, the brand helped to deliver higher purchase intent.":1,"#Fashion brands that will thrive in this new regulatory environment are preparing <strong ljsid-1=\"\">NOW.</strong>":1,"#<strong ljsid-0=\"\">Standardizing processes</strong> to scale across an entire product portfolio, making compliance more efficient.":1,"#<strong ljsid-0=\"\">Enforcing data standards and validation rules </strong>to ensure that the information collected meets regulatory requirements and is formatted consistently.":1,"#<strong ljsid-0=\"\">Mapping complex supply chains and</strong> <strong ljsid-2=\"\">establishing data connections</strong> with suppliers at all tiers.":1,"#You will also learn about the importance of:":1,"#Download our new ebook, “<strong ljsid-1=\"\">A Fashion Blueprint for Digital Product Passport Success, Global Sustainability Data Management Strategies.</strong>” It reviews the fashion industry’s unique situation, explores sustainability transparency demands by consumers, and explains how a Master Data Management (MDM) solution can streamline compliance and reporting requirements.":1,"#Peter Flory":1,"#Download Your Free Copy!":1,"#June 27, 2025":1,"#Please click below to connect to your copy of the “<strong ljsid-1=\"\">Master Data Management for Sustainability”</strong> Whitepaper now.<a ljsid-3=\"\"></a><a ljsid-4=\"\"></a><a ljsid-5=\"\"></a><a ljsid-6=\"\"></a>":1,"#collaboration":1,"#performance &":1,"#Syndigo GDSN FAQs":1,"#For Syndigo’s most recent Content Excellence Award winners Church & Dwight, the road to good content was a multi-year experience. Over the past two years, the consumer goods leader in household and personal care products set on a course to improve their content processes through a company-wide approach that resulted in a more complete content set and better overall consumer experience.":1,"#Here are Josh Rosen, Senior Digital Strategy Manager and Holly Pfeifer, Global Digital Marketing Technology Manager, discussing the importance of tying the in-store and online experiences together and the role that Product Information Management plays in that process.":1,"#A Conversation with Church & Dwight":1,"#Syndigo had the opportunity to meet with several of the Church & Dwight content leaders responsible for their transformation to understand the important elements for developing a winning content program; some of the challenges along the way; and how a focus on both core and enhanced content can help bring an in-store consistency to the online experience.":1,"#Church & Dwight has partnered with Syndigo":1,"#Bringing “in-store” online is now an essential part of the Church & Dwight content strategy. As consumers continue to search, shop and order items from mobile devices or remotely from a physical store, the Product Detail Page has become more important. PDPs today must serve multiple needs – the need for item fast recognition, as well as the ability to host in-depth information including comparison charts, usage videos and customer reviews, to drive the ever-important add-to-cart rates.":1,"#The team’s drive to improve didn’t come without challenges, obviously. Church & Dwight worked together to ensure that they were not just filling in existing information gaps, but instead working from the ground up to build a content process that could expand as their needs for sharing content grew.":1,"#In addition, using analytics to improve content health were key to the Church & Dwight plan to drive results. 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Syndigo starts with a leading Master Data Management configuration that connects product, customer, and location domains with the means to scale.":1,"#ytidb::LAST_RESULT_ENTRY_KEY":1,"#ziwsSessionId":1,"#ws.zoominfo.com":1,"#_biz_pendingA":1,"#_biz_flagsA":1,"#AWSALB":1,"#Syndigo-PIM":1,"#nextId":1,"#Appnexus's privacy policy":1,"#requests":1,"#receive-cookie-deprecation":1,"#En":1,"#Used to count the number of sessions to the website, necessary for optimizing CMP product delivery.":1,"#This cookie is part of a bundle of cookies which serve the purpose of content delivery and presentation. The cookies keep the correct state of font, blog/picture sliders, color themes and other website settings.":1},"version":29893}]