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And now is the time to re-set, and prepare for what comes next.":1,"#the pandemic hit (and hit the global economy, too). The marketplace, in a word, is “challenging.”":1,"#automotive and aftermarket industry":1,"#before":1,"#There are some bright spots of course. Aging fleets need replacing, essential workers need reliability, and more consumers are embracing a DIY aesthetic. One thing is for certain, the":1,"#priint:day 2026":1,"#NÜ Hôtel, 93 Avenue Le Corbusier, 59800 Lille":1,"#Klee Group x Syndigo — Lille":1,"#Please click below to connect to your copy of the <strong ljsid-1=\"\">“Joint Study by ECC Köln and Syndigo: CLICK & BUY VS. BRICK & BUY”</strong> Report now.<a ljsid-3=\"\"></a><a ljsid-4=\"\"></a><a ljsid-5=\"\"></a><a ljsid-6=\"\"></a>":1,"#<a ljsid-0=\"\">Kontaktieren Sie uns</a> to learn more about how Syndigo PIM gives you the competitive edge to succeed.":1,"#Mühleim an der Ruhr, GERMANY":1,"#Download MDM Ebook | Thank You":1,"#Perhaps the most important aspect of data management is preparing it and distributing it to the recipients who need it to sell your products. Of course, all retail requirements are different, and even with industry standards such as ACES, PIES, or":1,"#, there is also the need to ensure the data works for them. Each retailer has a desire to be differentiated to the consumer – both online and in-store, and the way they present products demands they build a differentiated experience to help convert at the time of purchase.":1,"#Artificial intelligence is no longer the experiment. In retail and branded manufacturing, it is already embedded in forecasting, pricing, and customer engagement. And yet—most AI initiatives never scale. From predictive forecasting in supply chains and automated product recommendations in e-commerce to dynamic price optimization in omnichannel environments and agent-based assistants in customer service, AI is now part of the everyday operating model. The paradox is striking: pilots perform. Rollouts stall. The reason is rarely the model itself. In most cases, the real constraint lies deeper: in the data foundation.":1,"#AI-driven forecasts requiring manual validation":1,"#According to Gartner*, 60% of AI projects are expected to remain stuck in pilot by 2026 due to data readiness issues. “AI-ready” in this context does not mean sophisticated models—it means data that is complete, consistent, and usable across systems. Many organizations overlook a critical connection: AI does not primarily depend on computing power or model architecture, but on the quality and structure of the master data it relies on. It is precisely in the interplay of PIM, PXM, ERP, and MDM that it becomes evident how quickly inconsistent data can slow down operational and strategic initiatives.":1,"#Enterprise reality, however, looks different. In most retail and manufacturing environments, AI applications draw simultaneously on:":1,"#AI initiatives realize their value not solely through powerful models, but through the structural quality of the data foundation on which they are built. For retailers and brand manufacturers, this reframes Master Data Management entirely: it is not a supporting IT task, but a business decision.":1,"#With the rise of Agentic AI, the risk profile changes. AI systems no longer merely analyze—they act. As AI gains autonomy, tolerance for ambiguity approaches zero. It prioritizes offers, adjusts prices, optimizes assortments, and makes logistical decisions autonomously.":1,"#Without MDM, product information may be complete and enriched—but interpreted differently across ERP, CRM, commerce, and reporrting systems.":1,"#Why AI Pilots Perform – and Rollouts Struggle":1,"#March 05, 2026":1,"#In production environments, however AI does not consume a curated dataset. It consumes the enterprise.":1,"#It is not surprising that AI models often deliver stable results in pilot projects. The datasets used in these tests are both limited in scope and deliberately prepared. Duplicates are removed. Attributes are standardized. Hierarchies are aligned specifically to the use case. Under these conditions, the model operates on clean, stable inputs—and produces reliable outputs.":1,"#Logre Que Sus Productos Destaquen":1,"#The Critical Intersection of PIM and MDM":1,"#How these structural relationships can be systematically quantified in order to create a robust basis for decision-making regarding the economic value of MDM initiatives is outlined in our guide <a ljsid-1=\"\">Reframing the Business Case for Master Data Management (MDM)</a>.":1,"#In the age of autonomous systems, data quality is no longer a hygiene factor. It is competitive infrastructure.":1,"#MDM strategy determines scalability, efficiency, and risk management. The core question is therefore no longer whether improved master data would be beneficial It is whether companies in the age of AI-driven automation can afford to operate on fragmented data structures that are not future-ready.":1,"#Conclusion: Data Quality Becomes an Economic Factor":1,"#For retailers and brand manufacturers, AI cannot remain a tactical lever. The data foundation becomes a structural responsibility. AI maturity ultimately depends on master data maturity.":1,"#This shifts the role of Master Data Management fundamentally. MDM is no longer about maintaining fields—it is about enforcing shared rules across systems. It becomes execution infrastructure.":1,"#In this environment, inconsistent definitions are no longer reporting inconveniences—they become operational liabilities. When products, customers, or prices are interpreted differently across systems, autonomous decisions amplify the inconsistency. AI does not only scale efficiency. It scales structural weaknesses.":1,"#As automation advances, tolerance for inconsistency declines—and the cost of fragmentation becomes more visible. What was once considered a data maintenance issue reveals itself as a structural constraint on scalability . Or, as stated in the webinar <a ljsid-1=\"\"><em ljsid-1-0=\"\">“Your 2026 MDM Action Plan</em></a><em ljsid-2=\"\">”</em>: “Companies that succeed with MDM are the ones that treat MDM as an infrastructure, not as another program.”":1,"#Reduced ability to scale automation initiatives":1,"#Reporting discrepancies across systems":1,"#Increased compliance efforts in regulated processes":1,"#Typical consequences of a missing MDM strategy include:":1,"#The problem with inconsistent master data is rarely that it causes a dramatic disruption, but rather that doing nothing when it comes to MDM leads to a gradual increase in effort. In this context, “doing nothing” does not mean that nothing happens—quite the opposite. Because a clear MDM strategy is missing, more and more recurring tasks move onto the agenda: from manually reconciling information and reviewing reports for accuracy to manually standardizing product names across different systems. These activities are time-consuming and costly, yet they rarely appear as a separate line item. Instead, they continuously and quietly impact productivity, cycle times, and decision quality. In the webinar <em ljsid-1=\"\">“</em><a ljsid-2=\"\"><em ljsid-2-0=\"\">Your 2026 MDM Action Plan</em></a><em ljsid-3=\"\">,”</em> this effect is summarized succinctly: the economic damage occurs “not as one big line item, but leaking out slowly through wasted time, avoidable errors, and constant rework.” It is precisely this cumulative effect that makes consistent master data so economically relevant.":1,"#PIM drives experience. MDM ensures coherence. At scale, both are required.":1,"#AI does not struggle because product content is missing. It struggles because foundational definitions are misaligned.":1,"#In manual environments, these inconsistencies can often still be reconciled. In automated and AI-driven workflows, however, they become structural obstacles. Forecasting models calculate demand differently depending on which hierarchy is treated as authoritative. Pricing engines apply logic based on divergent categorizations. KPIs vary by system—not performance.":1,"#Product groups or regional hierarchies follow different logics across commerce, ERP, and reporting systems.":1,"#Customer data is up to date in CRM but not synchronized with billing systems.":1,"#Products correctly classified in the commerce frontend but grouped differently in ERP.":1,"#Typical examples include:":1,"#This is where the distinction becomes critical: <strong ljsid-1=\"\">PIM optimizes product information for channels, while Master Data Management (MDM) enforces shared definitions across the enterprise.</strong><strong ljsid-2=\"\"></strong>":1,"#But as commerce models expand, product data no longer operates in isolation. Pricing logic, customer hierarchies, inventory levels, supplier relationships, and regional structures all intersect with product definitions. Business value therefore no longer emerges from well-managed product content alone—it emerges from consistent relationships across data domains.":1,"#Many organizations begin their data strategy in a commerce context and initially invest in Product Information Management (PIM). That is a logical starting point: well-structured product information drives conversion, visibility, and marketplace performance.":1,"#As a result, revenue and sales volumes may be calculated differently across systems—with direct consequences for demand planning, pricing decisions, and operational performance.":1,"#Logistics and supplier data from operational systems":1,"#Channel-specific variations from PXM systems":1,"#Customer and interaction data from CRM":1,"#Transactional and pricing logic from ERP":1,"#Product information from PIM":1,"#MDM as a Strategic Prerequisite":1,"#The Cost of Doing Nothing":1,"#<strong ljsid-0=\"\">Practical Insights & Next Steps:</strong> Customer case studies, concrete use cases, and clear actions for achieving rapid, measurable impact.":1,"#Many organizations already have tools, data repositories, or processes in place. Yet few are truly aligned with the operational requirements expected by 2027.":1,"#More than just a new regulatory requirement, the DPP calls for a shift in practices: data quality, traceability, cross-functional collaboration, information systems alignment, and compliance with European regulations.":1,"#The <strong ljsid-1=\"\">Digital Product Passport (DPP) </strong>is set to fundamentally transform the way companies structure, govern, and share product data.":1,"#The Digital Product Passport is coming. Is your organization ready?":1,"#Limited seats available — registration required.":1,"#On-site parking and valet service available":1,"#Venue: NÜ Hôtel":1,"#Time: 8:30 AM — 11:00 AM":1,"#Date: Thursday, March 26, 2026":1,"#Practical Information":1,"#A Happy Place":1,"#Peer discussion over breakfast":1,"#Concrete impacts for industrial and retail players":1,"#Overview of the regulatory framework and timeline":1,"#Non-compliance may result in significant penalties — up to 4% of global annual turnover or restrictions on selling products within the European market.":1,"#Exchange with experts and peers facing the same challenges":1,"#Discover a practical, operational approach you can apply immediately":1,"#Assess the impact on your data, processes, and organization":1,"#Understand the regulatory expectations and the actual implementation timeline":1,"#Klee Group and Syndigo invite you to a morning session of discussion and insight to clearly understand what the DPP means in practice – and how to start preparing today.":1,"#If the underlying information is not consistently defined across systems, contradictory or erroneous results occur. If, for example, a product is assigned to the “Outdoor” product group in the commerce system but categorized under “Sporting Goods” in ERP, this relationship may still be understandable to a human. For AI-driven forecasting or pricing models, however, the impact is significant: margin and demand forecasts for the same product family can diverge by several percentage points depending on which system is treated as authoritative.":1,"#How Online Info Influences In Store Buying":1,"#<a ljsid-0=\"\"><strong ljsid-0-0=\"\">IMCD</strong></a> is a global leader in the formulation, sales, and distribution of specialty chemicals and ingredients for the world’s top manufacturers and formulators. Operating in over 60 countries they create a world of opportunity through their technical expertise and a high-quality portfolio of 52,000 products across eight market sectors. These products are integral to almost every aspect of daily life, helping their customers avoid the complexity of dealing with multiple points of contact.":1,"#Stay ahead of competitors with automated, reliable workflows.":1,"#Better product presentation builds customer trust.":1,"#Food service":1,"#Faster product launches and updates across all sales channels":1,"#IMCD recognized the need for a centralized system to manage and publish accurate product data across global teams and partners. With a broad and evolving product portfolio, maintaining consistent data quality and harmonization across platforms was critical for operational agility and downstream accuracy. By adopting Syndigo PIM, IMCD has achieved impressive results:":1,"#Breaking Through Data Barriers":1,"#Data-Driven Climate Consciousness: Bridging Business and Consumer Needs":1,"#Drive Your Sustainability with MDM: Be Ready When It’s Needed":1,"#Are You Ready for the Digital Product Passport?":1,"#PIM Archives - Syndigo":1,"#Enhancement in customer experience, boosting trust and loyalty":1,"#Reduction in product return rates due to better data":1,"#Improvement in product content accuracy across channels":1,"#Increase in the completeness of core product data fields":1,"#This transformation has increased IMCD’s agility and responsiveness, enabling them to quickly adapt to market changes while maintaining high data quality. With reliable, centralized product information, IMCD is uncovering new opportunities for growth and operational improvements across all global markets, while driving customer satisfaction and long-term business growth.":1,"#Syndigo PIM’s data transparency and filtering tools provide IMCD with greater control over product data quality. Teams can now quickly identify and address gaps, enhancing consistency and expediting time-to-market.":1,"#New Operational Efficiency Delivers Faster Launches, Higher Accuracy, and Better Customer Experience":1,"#Syndigo has offered us an exceptionally flexible PIM solution. We migrated from our old PIM with ease, and our users were immediately impressed by the intuitive UI. But beyond the technology, it’s been a true partnership, one that helped us accelerate time-to-market, greatly improved product data quality, and strengthen governance across over 60 countries. We chose Syndigo for its MACH architecture and the ability to use it fully headless in our integrated ecosystem, and it’s proven to be the right fit for both our present needs and future ambitions.":1,"#The platform also facilitates global expansion, helping IMCD deliver high-quality, channel-ready product information in multiple locales and languages, and they can easily synchronize data in real-time across their data landscape, ensuring all product updates are available in target systems as soon as product information has changed.":1,"#From the outset, Syndigo’s intuitive user interface has impressed IMCD teams, streamlining the process of navigating, enriching, and governing product data. Features such as mass product updates and workflow-driven publishing enable users to manage content efficiently and consistently across markets.":1,"#Driven by the platform’s MACH-based design and headless integration capabilities, IMCD selected Syndigo PIM to modernize product content operations. It centralizes product information data in a single platform, with automated workflows that integrate seamlessly across channels. Built-in intelligence and connectivity ensure that product information is always accurate, synchronized, and readily available, eliminating bottlenecks and improving speed to market with AI-powered automation and real-time updates.":1,"#A Future-Proof Infrastructure with Syndigo PIM":1,"#Syndigo isn’t just a vendor to us; they’re a trusted partner fully aligned with our roadmap and absolutely committed to our success. Together, we’ve built more than a system, we’ve created a collaborative foundation that supports our growth, strengthens governance, and prepares us for the future.":1,"#These challenges created a complex web that IMCD wanted to address to optimize operational efficiency, making it clear that a comprehensive solution was needed. Addressing these issues was crucial to maintaining a competitive edge and supporting sustainable growth.":1,"#IMCD aimed to update its systems with the integration capabilities to empower its digital transformation and long-term strategic goals.":1,"#Stepping up legacy technology to support digital ambitions":1,"#Centralizing and harmonizing product data was critical to IMCD to seize market opportunities more swiftly and efficiently.":1,"#Accelerating market response with unified data":1,"#By aligning product information across all touchpoints, IMCD needed to ensure faster launches and detailed, accurate product content that meets customer expectations.":1,"#Creating consistent customer experiences":1,"#A reliable governance model was needed to scale with their expanding operations while maintaining consistency and accountability.":1,"#IMCD needed to strengthen standardized processes and role-based permissions to maintain consistent data quality and accountability across all regions.":1,"#Streamlining workflows and access controls":1,"#As IMCD expanded globally, they faced several interconnected challenges that threatened to slow their growth. To scale rapidly, the company saw the need to strengthen systems, workflows, and governance to support long-term agility and customer satisfaction. Their main priorities for improvement included:":1,"#Five Key Areas of Improvement to Scale Accurate Product Data":1,"#Consistent, structured data is surfaced more effectively—boosting your presence.":1,"#Clean processes and fewer manual loops save time and energy.":1,"#You know where you stand, what’s not working, and what needs attention first.":1,"#Based on our proven maturity model, the assessment shows how organizations evolve from “managed” to “optimized” and where you currently stand.":1,"#Start Your Maturity Assessment":1,"#How mature is your product experience really?":1,"#Peter Flory":1,"#Las Vegas":1,"#syndigo@walkersands.com":1,"#Please click below to connect to your copy of the “<strong ljsid-1=\"\">Commerce Readiness 2026”</strong> whitepaper now.<a ljsid-3=\"\"></a>":1,"#Can’t attend the event? No problem! Make an appointment with us to find out how PIM can revolutionize your product data management. Don’t miss anything – secure your place now!":1,"#Syndigo will provide valuable insights and lots of fun at this year’s product data fun on July 2nd at the Steinbergs Alm in Sundern. Product data management can be a lot – but it should definitely not be boring or even tedious. Product Information Management – PIM for short – offers you the solution for efficient data management combined with joy and quick success.":1,"#The day event has many interesting and insightful lectures, networking opportunities and insights in store for you. Our expert Ben Rund talks to you about the “<strong ljsid-1=\"\"><em ljsid-1-0=\"\">4 steps for a convincing MDM/PIM business case</em></strong>” and shows the diverse possibilities that such solutions can offer you when managing, enriching and extracting product data. So don’t let the tedious task of managing your product data spoil your fun any longer.":1,"#Below are a few charts, links, and descriptions to help you keep up on the business implications and potential solutions to help you gain as insights to make informed decisions for your business. We hope you find this information helpful. As always, please reach out to you Syndigo account professional if you have any questions.":1,"#The adjectives to describe the outbreak of coronavirus (COVID-19) and its impact on the world, business and consumer economy have been powerful : “Alarming.” “Unsettling.” “Unprecedented.” For businesses that make consumer products in particular, monitoring the COVID-19 outbreak has become a high-risk proposition. With the uncertainties around how long the virus will continue, it becomes a challenge to plan for the longer term. On the other hand, it is times like these where consumers can attach loyalty to the brands that serve them well.":1,"#Like you, here at Syndigo we have been monitoring the online activity of eCommerce sites as well as the industry at large. We’ve compiled some information from across thought leaders and our own information to help to build a more complete picture on what is happening in the marketplace.":1,"#Information to Help You Manage Your Business Today and for the Future":1,"#Mobile is crucial to their digital strategy.":1,"#Engaging Consumers Everywhere":1,"#What’s the new normal for commerce? And what can you do to thrive in 2021 and beyond?":1,"#In light of the pandemic and consumers spending more time shopping on their phones, mobile retail commerce grew 31.5% in 2020 and is expected to increase by another 28.8% this year <em ljsid-1=\"\">(ROI Revolution)</em>.":1,"#Here are a few findings and practical steps you can take today to future-proof your business.":1,"#Recently we had the pleasure of surveying several of our clients who shared some valuable insights around eCommerce trends shaping retail and eCommerce.":1,"#Downlaod the Report":1,"#Greater visibility on marketplaces & in AI systems":1,"#Higher conversion & fewer returns":1,"#Less effort in content and data maintenance":1,"#Companies that understand and systematically advance their maturity benefit from:":1,"#Measurement & performance":1,"#Organizational maturity (roles, workflows)":1,"#Technology & integrations":1,"#Omnichannel syndication & processes":1,"#Content quality & enrichment":1,"#Data quality & governance":1,"#This check evaluates your current situation across the core dimensions of modern product experience:":1,"#Direction instead of action for action’s sake: Many companies invest in Product Information Management (PIM), content optimization, or new channels—yet without a clear target state and without knowing which building blocks already work and where gaps remain.":1,"#Why you should take the Readiness Check":1,"#Our Readiness Check evaluates the strength of that foundation your data, content, processes, and systems and shows how prepared you truly are for the shifts coming to commerce in 2026.":1,"#AI-powered search, Agentic Commerce, Social Commerce, and 2D codes are reshaping the rules of retail: products are recommended, surfaced, and compared often long before a human consciously decides. In this new reality, product experience becomes the defining factor for visibility and trust but only if the foundation is solid.":1,"#Partly incorrect VAT and GLN data":1,"#Syndigo GEO":1,"#Conversion rates increase an average of 39% on product pages with enhanced content!":1,"#CivicScience report how COVID-19 influences grocery eCommerce":1,"#GLOBAL CHANGES IN ECOMMERCE USAGE":1,"#SYNDIGO INSIGHTS ON SHOPPER BEHAVIOR AND CONTENT OPTIMIZATION":1,"#Valassis Communications consumer study on behavior change after the outbreak":1,"#“The partnership is a testament to our commitment to delivering exceptional customer experiences,” said <a ljsid-1=\"\">Rob Belcore</a>, CCO, and Co-Founder, of RSA America. “Our customer-centric approach revolves around the pursuit of attracting new customers, encouraging loyalty, and harnessing data effectively. <strong ljsid-3=\"\">Together, we will unlock new dimensions of potential, driving incremental sales and customer satisfaction to unprecedented heights</strong>.”":1,"#“We are delighted to unveil our dynamic collaboration with Syndigo,” said <a ljsid-1=\"\">Ravi Achanta</a>, CEO of RSA America. “This strategic partnership will revolutionize the grocery shopping experience by ensuring seamless content distribution throughout the ecosystem. Our anticipation knows no bounds as we embark on this journey hand in hand with Syndigo, working harmoniously to empower independent grocers in extracting unparalleled value from their data.”":1,"#RSA America announced an alliance with Syndigo, a leading provider of product content information management and syndication solutions.":1,"#Founded in 2014, RSA America has emerged as a leading provider of revolutionary retail technology, offering a unified solution tailored for independent grocers and brands. With a strong presence across 38+ US states and serving over 1,200 + storefronts, RSA empowers grocers to compete with the Mega-Chains.":1,"#With this partnership, RSA and Syndigo will enhance and expand RSA customers’ interaction with brands. By combining RSA’s innovative technology solutions with Syndigo’s powerful product content syndication and management platform, customers will enjoy a seamless and consistent experience across all channels.":1,"#The core of RSA’s success resides in its cutting-edge enterprise technology, fueled by real-time data powered by AI/ML technologies. Our system entrusts the seamless implementation of a dynamic loyalty reward program, growing the shopper base and driving substantial bottom-line growth. For more information about RSA America and its game-changing solutions, please visit <a ljsid-1=\"\">www.rsaamerica.com</a>":1,"#About RSA America":1,"#“We are excited to add RSA America to our growing global portfolio of brands and retailers,” said <a ljsid-1=\"\">Justin Anovick</a>, Syndigo’s Chief Product Officer. “As the only cloud-native platform that is purpose-built for mastering the end-to-end product experience, we look forward to helping RSA’s clients maximize their omnichannel solutions and accelerate commerce.”":1,"#Data Quality Converts Browsers Into Buyers":1,"#Disparities between ecomm, space management, advertising, and other needs can lead to damaging consumer experiences":1,"#It automatically adapts to different display sizes and provides pre-determined imagery based on the screen size and layout. With personalized assets for device size, your content won’t go unnoticed or get distorted.":1,"#Having good data quality is challenging for many reasons:":1,"#Poor information, whether it’s out of date, incomplete, or just wrong, can cause negative impacts to ripple throughout a system. Without quality data at the beginning, it is extremely time consuming and costly to manage later in the business process.":1,"#With mobile devices continuing to grow as a primary browsing device, it’s no longer enough to have a static website design that only looks good on a computer screen. Not to mention: you must also consider tablets, laptops with secondary screens, and different smartphone models when coming up with a design.":1,"#Product Content requirements change quickly and often":1,"#Device Targeting gives you the ability to host multiple assets that convey the same message, tailored to the consumer’s browsing device. This complimentary feature is an adaptive design technique that works for any in-line content such as feature sets and image widgets.":1,"#Many struggle with inconsistent quality in their product data.":1,"#Do you market your brands and products across multiple industries? CXH spans industry verticals including grocery, CPG, pet, foodservice, home improvement, apparel, automotive and other hardlines, so you can rest assured that your content will be formatted to the appropriate guidelines for your industry, from ACES and PIES to":1,"#“Our members are under pressure because their customers demand precise, high-quality data. In the past, this wasn’t an issue – but today, it’s a real challenge.”":1,"#For TIFA, this meant that product data quality moved from being a secondary task to becoming a strategic priority.":1,"#In recent years, market expectations have shifted. Customers – from restaurants to hospitals – increasingly demand accurate, comprehensive, and up-to-date product information. Simple claims like “gluten-free” are no longer enough; detailed allergen and ingredient data are now required. At the same time, wholesalers are facing rising costs and more complex procurement processes.":1,"#Changing Market Demands Require New Solutions":1,"#TIFA’s experience shows that even a traditional network with a lean central team can achieve significant progress when the right digitalization steps are taken. By choosing Syndigo as its data syndication partner, TIFA has built a foundation to better support its members, streamline processes, and manage product data as a strategic asset.":1,"#Conclusion: The Central Organization as a Driver of Innovation":1,"#“Our goal is to connect all suppliers via Syndigo. This is the only way we can guarantee our members complete, up-to-date data at all times – and help them stay competitive.”":1,"#TIFA’s members distribute everything from frozen meats to industrial baking sheets – serving restaurants, hotels, and healthcare providers.":1,"#TIFA’s objective is to connect all suppliers via Syndigo in the future, enabling full digitalization of its product data processes. The aim is to provide members with seamless, automated access to complete and up-to-date product information – at all times and without manual intervention.":1,"#Looking Ahead: Full Automation as the Goal":1,"#TIFA suppliers directly connected via Syndigo":1,"#products managed, approximately <strong ljsid-1=\"\">150,000</strong> of which are sourced directly from Syndigo feeds":1,"#TIFA suppliers managed in total":1,"#“We’ve significantly improved our data quality and work much more digitally and efficiently now. Automation especially saves our team a great deal of time.”":1,"#<strong ljsid-1=\"\">Professional support</strong> – beyond technical benefits, TIFA values the reliable support provided by Syndigo.":1,"#<strong ljsid-1=\"\">Simple onboarding</strong>– Syndigo’s platform is intuitive and easy to use, requiring little training.":1,"#For over five decades, TIFA eG has been the invisible engine behind regional wholesalers in Germany and Austria. While the central team doesn’t sell the product themselves, they empower members to thrive by negotiating supplier contracts, managing centralized data, and supporting digital workflows.":1,"#<strong ljsid-1=\"\">Reduced manual work</strong> – the proportion of manually maintained products continues to decline.":1,"#<strong ljsid-1=\"\">Growing digital adoption</strong> – 240 out of 513 suppliers are already connected via Syndigo, covering a substantial share of TIFA’s product range.":1,"#<strong ljsid-1=\"\">Faster processes</strong> – products are now available online within two days.":1,"#<strong ljsid-1=\"\">20–30% higher data quality</strong> thanks to standardized GS1-compliant data – errors in VAT and GLN information are automatically corrected.":1,"#Working with Syndigo has enabled TIFA to make significant improvements:":1,"#Impact That Speaks for Itself":1,"#It’s important to note that TIFA continues to operate its own PIM system. Syndigo focused solely on syndication – leaving TIFA’s internal systems intact.":1,"#“We had the first successful data transfers via Syndigo within two weeks. The transition was surprisingly straightforward.”":1,"#Seamless integration into TIFA’s existing PIM system.":1,"#GS1-compliant, validated data.":1,"#Tradition as a Foundation, Digitalization as the Future":1,"#Fast deployment alongside a new marketplace launch in just two weeks.":1,"#In 2021, TIFA decided to implement Syndigo Syndication. The goal: to establish a future-proof, digital infrastructure for product data, with clear quality standards, automated processes, and reliable support.":1,"#Choosing Syndigo: A Recommended Fresh Start":1,"#Product data management has become a bottleneck.":1,"#Slow processes and limited support":1,"#Minimal quality assurance for incoming data":1,"#High manual correction workload":1,"#The existing system could no longer meet these requirements:":1,"#Head of Data Management, TIFA eG":1,"#Witnessing the evolution of eCommerce":1,"#This is why choosing the right content syndication partner is so important. The fact that Syndigo works closely with retailers as clients also ensures the best coordination of content for eCommerce sites.":1,"#Our Content Experience Hub ensures your content will be accepted based on industry and recipient-required data formats.":1,"#Syndication is not a “one size fits all” solution. With more and more ways for consumers to research products and make purchases than ever before, it can be difficult for suppliers to stay up to date with all the various retailer and industry specific requirements.":1,"#It is an ongoing challenge to manage and stay updated on ever-evolving recipient requirements.":1,"#Check out <a ljsid-1=\"\">our guide</a> on how to take charge of your data quality with some quick wins.":1,"#They must manage the multiple different requirements for each recipient partner. At times, a recipient wants to receive or display a supplier’s product data in a different way. For example, some retailers won’t accept special characters within product descriptions.":1,"#What was once considered a back-office task has now become a true competitive advantage, with Syndigo’s Syndication solution.":1,"#Create an immersive online product experience for your consumers, seamlessly integrated into Cora’s digital platforms. Include video demos, lifestyle images, comparison charts, product manuals, user-generated content and other interactive product content.":1,"#Supplier Checklist for managing content":1,"#Welcome breakfast included":1,"#Begin your maturity assessment":1,"#Your first step is the 10-minute Readiness Check: simply complete the questionnaire, receive your score, read your action plan—and if you like—book an expert session. Start now!":1,"#Book an expert session":1,"#Use the Readiness Check or connect directly with one of our experts.":1,"#Ready for a real product experience strategy—and for Commerce Readiness 2026?":1,"#Your score shows you exactly where you stand today—and what it takes to reach the next level.":1,"#The model includes five stages—from fragmented processes to AI-powered optimization:":1,"#The maturity model at a glance":1,"#Whether manufacturer, retailer, or brand—you receive tailored recommendations to prepare for the commerce landscape of tomorrow. This enables you to increase your maturity step by step—with focus and structure—and make sure the competition doesn’t beat you to it.":1,"#scale or localize internationally":1,"#need to prepare for AI-driven search and Agentic Commerce":1,"#want to improve their omnichannel performance":1,"#struggle with inconsistent product data":1,"#use or plan to use PIM/MDM/PXM":1,"#manage many products and channels":1,"#The Readiness Check was developed for companies that:":1,"#Who is the check designed for?":1,"#We’re happy to discuss your results with you and support you with expert guidance.":1,"#Your personal consultation":1,"#Retailers, manufacturers, and brands each receive a tailored five-step roadmap for improving product experiences.":1},"version":36318}]