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But now, PXM (Product Experience Management) is the new kid on the block, riding into town with a fresh approach to elevate product experiences and make your customer journeys as personal and engaging as a tailor-made cowboy hat. While global brands like <a ljsid-1=\"\">Unilever</a> und <a ljsid-3=\"\">L’Occitane</a> have long relied on PIM to streamline their product management, businesses are now exploring PXM to get an edge in their commercial operations and add that extra spark to the shopping experience. We’re here to help you decide which cowboy you want in your posse.":1,"#<strong ljsid-0=\"\">Syndizieren</strong>: Seamlessly publish the content to all (upstream and downstream) endpoints.":1,"#Paris Expo – Porte de Versailles – Hall 4 |":1,"#Ultimately, the right solution for your business is one that not only meets your current needs but also supports your long-term vision. The experts at Syndigo can help you understand your requirements, understand your current capabilities, and help you choose between a PIM and a PXM. By carefully evaluating your requirements, considering the importance of syndication and feedback, and ensuring seamless integration with your tech stack, you can make an informed decision that drives growth and enhances customer satisfaction. <a ljsid-1=\"\">Kontaktieren Sie uns</a> to learn more about how you can best equip yourself for a successful commercial future.":1,"#Steinbergs Alm, Sundern":1,"#Artificial intelligence is no longer the experiment. In retail and branded manufacturing, it is already embedded in forecasting, pricing, and customer engagement. And yet—most AI initiatives never scale. From predictive forecasting in supply chains and automated product recommendations in e-commerce to dynamic price optimization in omnichannel environments and agent-based assistants in customer service, AI is now part of the everyday operating model. The paradox is striking: pilots perform. Rollouts stall. The reason is rarely the model itself. In most cases, the real constraint lies deeper: in the data foundation.":1,"#AI-driven forecasts requiring manual validation":1,"#According to Gartner*, 60% of AI projects are expected to remain stuck in pilot by 2026 due to data readiness issues. “AI-ready” in this context does not mean sophisticated models—it means data that is complete, consistent, and usable across systems. Many organizations overlook a critical connection: AI does not primarily depend on computing power or model architecture, but on the quality and structure of the master data it relies on. It is precisely in the interplay of PIM, PXM, ERP, and MDM that it becomes evident how quickly inconsistent data can slow down operational and strategic initiatives.":1,"#Enterprise reality, however, looks different. In most retail and manufacturing environments, AI applications draw simultaneously on:":1,"#After a couple bumpy years, both sides of the industry have had to think about how to deliver on their brand promise when there is more interest and activity in online and mobile shopping. Globally, 85% of consumers shopped online in 2020":1,"#AI initiatives realize their value not solely through powerful models, but through the structural quality of the data foundation on which they are built. For retailers and brand manufacturers, this reframes Master Data Management entirely: it is not a supporting IT task, but a business decision.":1,"#With the rise of Agentic AI, the risk profile changes. AI systems no longer merely analyze—they act. As AI gains autonomy, tolerance for ambiguity approaches zero. It prioritizes offers, adjusts prices, optimizes assortments, and makes logistical decisions autonomously.":1,"#Without MDM, product information may be complete and enriched—but interpreted differently across ERP, CRM, commerce, and reporrting systems.":1,"#Why AI Pilots Perform – and Rollouts Struggle":1,"#March 05, 2026":1,"#In production environments, however AI does not consume a curated dataset. It consumes the enterprise.":1,"#It is not surprising that AI models often deliver stable results in pilot projects. The datasets used in these tests are both limited in scope and deliberately prepared. Duplicates are removed. Attributes are standardized. Hierarchies are aligned specifically to the use case. Under these conditions, the model operates on clean, stable inputs—and produces reliable outputs.":1,"#WHITEPAPER":1,"#And it’s no wonder: E":1,"#nhanced Content has been shown to increase conversion rates by 90%,":1,"#The Critical Intersection of PIM and MDM":1,"#How these structural relationships can be systematically quantified in order to create a robust basis for decision-making regarding the economic value of MDM initiatives is outlined in our guide <a ljsid-1=\"\">Reframing the Business Case for Master Data Management (MDM)</a>.":1,"#In the age of autonomous systems, data quality is no longer a hygiene factor. It is competitive infrastructure.":1,"#MDM strategy determines scalability, efficiency, and risk management. The core question is therefore no longer whether improved master data would be beneficial It is whether companies in the age of AI-driven automation can afford to operate on fragmented data structures that are not future-ready.":1,"#Conclusion: Data Quality Becomes an Economic Factor":1,"#For retailers and brand manufacturers, AI cannot remain a tactical lever. The data foundation becomes a structural responsibility. AI maturity ultimately depends on master data maturity.":1,"#This shifts the role of Master Data Management fundamentally. MDM is no longer about maintaining fields—it is about enforcing shared rules across systems. It becomes execution infrastructure.":1,"#In this environment, inconsistent definitions are no longer reporting inconveniences—they become operational liabilities. When products, customers, or prices are interpreted differently across systems, autonomous decisions amplify the inconsistency. AI does not only scale efficiency. It scales structural weaknesses.":1,"#As automation advances, tolerance for inconsistency declines—and the cost of fragmentation becomes more visible. What was once considered a data maintenance issue reveals itself as a structural constraint on scalability . Or, as stated in the webinar <a ljsid-1=\"\"><em ljsid-1-0=\"\">“Your 2026 MDM Action Plan</em></a><em ljsid-2=\"\">”</em>: “Companies that succeed with MDM are the ones that treat MDM as an infrastructure, not as another program.”":1,"#Reduced ability to scale automation initiatives":1,"#Reporting discrepancies across systems":1,"#Increased compliance efforts in regulated processes":1,"#Typical consequences of a missing MDM strategy include:":1,"#The problem with inconsistent master data is rarely that it causes a dramatic disruption, but rather that doing nothing when it comes to MDM leads to a gradual increase in effort. In this context, “doing nothing” does not mean that nothing happens—quite the opposite. Because a clear MDM strategy is missing, more and more recurring tasks move onto the agenda: from manually reconciling information and reviewing reports for accuracy to manually standardizing product names across different systems. These activities are time-consuming and costly, yet they rarely appear as a separate line item. Instead, they continuously and quietly impact productivity, cycle times, and decision quality. In the webinar <em ljsid-1=\"\">“</em><a ljsid-2=\"\"><em ljsid-2-0=\"\">Your 2026 MDM Action Plan</em></a><em ljsid-3=\"\">,”</em> this effect is summarized succinctly: the economic damage occurs “not as one big line item, but leaking out slowly through wasted time, avoidable errors, and constant rework.” It is precisely this cumulative effect that makes consistent master data so economically relevant.":1,"#PIM drives experience. MDM ensures coherence. At scale, both are required.":1,"#AI does not struggle because product content is missing. It struggles because foundational definitions are misaligned.":1,"#In manual environments, these inconsistencies can often still be reconciled. In automated and AI-driven workflows, however, they become structural obstacles. Forecasting models calculate demand differently depending on which hierarchy is treated as authoritative. Pricing engines apply logic based on divergent categorizations. KPIs vary by system—not performance.":1,"#Product groups or regional hierarchies follow different logics across commerce, ERP, and reporting systems.":1,"#Customer data is up to date in CRM but not synchronized with billing systems.":1,"#Products correctly classified in the commerce frontend but grouped differently in ERP.":1,"#Typical examples include:":1,"#This is where the distinction becomes critical: <strong ljsid-1=\"\">PIM optimizes product information for channels, while Master Data Management (MDM) enforces shared definitions across the enterprise.</strong><strong ljsid-2=\"\"></strong>":1,"#But as commerce models expand, product data no longer operates in isolation. Pricing logic, customer hierarchies, inventory levels, supplier relationships, and regional structures all intersect with product definitions. Business value therefore no longer emerges from well-managed product content alone—it emerges from consistent relationships across data domains.":1,"#Many organizations begin their data strategy in a commerce context and initially invest in Product Information Management (PIM). That is a logical starting point: well-structured product information drives conversion, visibility, and marketplace performance.":1,"#As a result, revenue and sales volumes may be calculated differently across systems—with direct consequences for demand planning, pricing decisions, and operational performance.":1,"#Logistics and supplier data from operational systems":1,"#Channel-specific variations from PXM systems":1,"#Customer and interaction data from CRM":1,"#Transactional and pricing logic from ERP":1,"#Product information from PIM":1,"#MDM as a Strategic Prerequisite":1,"#The Cost of Doing Nothing":1,"#Please click below to connect to your copy of the “<strong ljsid-1=\"\">eBook –</strong> <strong ljsid-3=\"\">Top 5 Steps to Prepare for the Digital Product Passport ”</strong> report now.<a ljsid-5=\"\"></a>":1,"#30 minutes":1,"#simply by including it on a product page":1,"#If the underlying information is not consistently defined across systems, contradictory or erroneous results occur. If, for example, a product is assigned to the “Outdoor” product group in the commerce system but categorized under “Sporting Goods” in ERP, this relationship may still be understandable to a human. For AI-driven forecasting or pricing models, however, the impact is significant: margin and demand forecasts for the same product family can diverge by several percentage points depending on which system is treated as authoritative.":1,"#<strong ljsid-0=\"\">Practical Insights & Next Steps:</strong> Customer case studies, concrete use cases, and clear actions for achieving rapid, measurable impact.":1,"#Performance Cookies":1,"#Enhanced Content doesn’t just “happen.” It needs input and coordination from vendors and suppliers to provide great content. But it also requires retailers to enable Enhanced Content on their site in the first place and provide the technical capabilities to host and submit this kind of information and assets. Syndigo makes enabling Enhanced Content on your eCommerce platform intuitive and effortless:":1,"#Imagine what that kind of impact could do for your revenue goals!":1,"#Many organizations already have tools, data repositories, or processes in place. Yet few are truly aligned with the operational requirements expected by 2027.":1,"#More than just a new regulatory requirement, the DPP calls for a shift in practices: data quality, traceability, cross-functional collaboration, information systems alignment, and compliance with European regulations.":1,"#The <strong ljsid-1=\"\">Digital Product Passport (DPP) </strong>is set to fundamentally transform the way companies structure, govern, and share product data.":1,"#The Digital Product Passport is coming. Is your organization ready?":1,"#Limited seats available — registration required.":1,"#On-site parking and valet service available":1,"#Venue: NÜ Hôtel":1,"#Time: 8:30 AM — 11:00 AM":1,"#Date: Thursday, March 26, 2026":1,"#Practical Information":1,"#A Happy Place":1,"#Peer discussion over breakfast":1,"#Concrete impacts for industrial and retail players":1,"#Overview of the regulatory framework and timeline":1,"#Non-compliance may result in significant penalties — up to 4% of global annual turnover or restrictions on selling products within the European market.":1,"#Exchange with experts and peers facing the same challenges":1,"#Discover a practical, operational approach you can apply immediately":1,"#Assess the impact on your data, processes, and organization":1,"#Understand the regulatory expectations and the actual implementation timeline":1,"#Klee Group and Syndigo invite you to a morning session of discussion and insight to clearly understand what the DPP means in practice – and how to start preparing today.":1,"#The Product Experience Readiness Kit includes a checklist, a template for your planning, and an overview of the various maturity levels. Simply click on the corresponding button to receive your copy of the <strong ljsid-1=\"\">“PXM Readiness Kit”</strong>.<a ljsid-3=\"\"></a><a ljsid-4=\"\"></a><a ljsid-5=\"\"></a><a ljsid-6=\"\"></a>":1,"#<a ljsid-0=\"\"><strong ljsid-0-0=\"\">IMCD</strong></a> is a global leader in the formulation, sales, and distribution of specialty chemicals and ingredients for the world’s top manufacturers and formulators. Operating in over 60 countries they create a world of opportunity through their technical expertise and a high-quality portfolio of 52,000 products across eight market sectors. These products are integral to almost every aspect of daily life, helping their customers avoid the complexity of dealing with multiple points of contact.":1,"#Strictly Necessary Cookies":1,"#Faster product launches and updates across all sales channels":1,"#IMCD recognized the need for a centralized system to manage and publish accurate product data across global teams and partners. With a broad and evolving product portfolio, maintaining consistent data quality and harmonization across platforms was critical for operational agility and downstream accuracy. By adopting Syndigo PIM, IMCD has achieved impressive results:":1,"#Breaking Through Data Barriers":1,"#Enhancement in customer experience, boosting trust and loyalty":1,"#Reduction in product return rates due to better data":1,"#Improvement in product content accuracy across channels":1,"#Increase in the completeness of core product data fields":1,"#This transformation has increased IMCD’s agility and responsiveness, enabling them to quickly adapt to market changes while maintaining high data quality. With reliable, centralized product information, IMCD is uncovering new opportunities for growth and operational improvements across all global markets, while driving customer satisfaction and long-term business growth.":1,"#Syndigo PIM’s data transparency and filtering tools provide IMCD with greater control over product data quality. Teams can now quickly identify and address gaps, enhancing consistency and expediting time-to-market.":1,"#New Operational Efficiency Delivers Faster Launches, Higher Accuracy, and Better Customer Experience":1,"#Syndigo has offered us an exceptionally flexible PIM solution. We migrated from our old PIM with ease, and our users were immediately impressed by the intuitive UI. But beyond the technology, it’s been a true partnership, one that helped us accelerate time-to-market, greatly improved product data quality, and strengthen governance across over 60 countries. We chose Syndigo for its MACH architecture and the ability to use it fully headless in our integrated ecosystem, and it’s proven to be the right fit for both our present needs and future ambitions.":1,"#The platform also facilitates global expansion, helping IMCD deliver high-quality, channel-ready product information in multiple locales and languages, and they can easily synchronize data in real-time across their data landscape, ensuring all product updates are available in target systems as soon as product information has changed.":1,"#From the outset, Syndigo’s intuitive user interface has impressed IMCD teams, streamlining the process of navigating, enriching, and governing product data. Features such as mass product updates and workflow-driven publishing enable users to manage content efficiently and consistently across markets.":1,"#Driven by the platform’s MACH-based design and headless integration capabilities, IMCD selected Syndigo PIM to modernize product content operations. It centralizes product information data in a single platform, with automated workflows that integrate seamlessly across channels. Built-in intelligence and connectivity ensure that product information is always accurate, synchronized, and readily available, eliminating bottlenecks and improving speed to market with AI-powered automation and real-time updates.":1,"#A Future-Proof Infrastructure with Syndigo PIM":1,"#Syndigo isn’t just a vendor to us; they’re a trusted partner fully aligned with our roadmap and absolutely committed to our success. Together, we’ve built more than a system, we’ve created a collaborative foundation that supports our growth, strengthens governance, and prepares us for the future.":1,"#These challenges created a complex web that IMCD wanted to address to optimize operational efficiency, making it clear that a comprehensive solution was needed. Addressing these issues was crucial to maintaining a competitive edge and supporting sustainable growth.":1,"#IMCD aimed to update its systems with the integration capabilities to empower its digital transformation and long-term strategic goals.":1,"#Stepping up legacy technology to support digital ambitions":1,"#Centralizing and harmonizing product data was critical to IMCD to seize market opportunities more swiftly and efficiently.":1,"#Accelerating market response with unified data":1,"#By aligning product information across all touchpoints, IMCD needed to ensure faster launches and detailed, accurate product content that meets customer expectations.":1,"#Creating consistent customer experiences":1,"#A reliable governance model was needed to scale with their expanding operations while maintaining consistency and accountability.":1,"#IMCD needed to strengthen standardized processes and role-based permissions to maintain consistent data quality and accountability across all regions.":1,"#Streamlining workflows and access controls":1,"#As IMCD expanded globally, they faced several interconnected challenges that threatened to slow their growth. To scale rapidly, the company saw the need to strengthen systems, workflows, and governance to support long-term agility and customer satisfaction. Their main priorities for improvement included:":1,"#Five Key Areas of Improvement to Scale Accurate Product Data":1,"#Mobile Images Create a seamless experience between offline and online formats Empower the Shopper’s Buying Decisions As shopping moves seamlessly between online and offline formats, […]":1,"#1 day":1,"#3 months":1,"#1 year":1,"#2 years":1,"#Because the era of simple PIM is over — welcome to AI-driven, end-to-end Product Experience Management with Syndigo.":1,"#Book a meeting / demo with one of our experts…":1,"#Boost conversion with authentic user reviews":1,"#Create richer, trusted product content":1,"#Visit our booth to experience live demos of our most innovative solutions and engage with our experts on how Syndigo can help you:":1,"#The era of simple PIM is over. Product Experience Management (PXM) now integrates User Generated Content (UGC) as a central element of the shopping experience. With the acquisition of 1WorldSync, Syndigo combines the power of PIM and PowerReviews to enable brands and retailers to create rich, reliable, and engaging product experiences. Discover how leaders such as L’Oréal, Skechers, and Samsung are using PIM + UGC to build trust, boost conversion, and increase average order value.":1,"#PXM & UGC: Transforming product data and customer reviews into e-commerce growth":1,"#JOIN THE CONFERENCE":1,"#Join the Syndigo France team and discover how AI-powered Product Experience Management (PXM) is reshaping the future retail. Our PX Cloud platform uniquely unites PIM, MDM, Syndication, and UGC (PowerReviews) to deliver end-to-end product data excellence – from creation to syndication, from brand to shelf.":1,"#Reinvent Product Experiences with AI at Tech for Retail 2025":1,"#syndigo@walkersands.com":1,"#Direct access to the expertise that already powers leaders like L’Oréal, Skechers, and Samsung.":1,"#Actionable insights to accelerate your omnichannel growth.":1,"#A clear vision of how AI and connected data are transforming digital commerce.":1,"#What you will take away:":1,"#Our 30-minute conference: PXM & UGC: Transforming product data and customer reviews into e-commerce growth (time and room to be confirmed)":1,"#Immersive live demos of our PX Cloud platform – uniting PIM, MDM; Syndication, and UGC (PowerReviews)":1,"#At Tech for Retail 2025, the Syndigo booth will be an innovation hub, where AI, data mastery, and customer voice converge to redefine how brands and retailers manage, enrich, and syndicate product content.":1,"#Because we don’t just follow retail trends: we shape the future of product experience.":1,"#Visit us at Booth No: B129":1,"#Targeting Cookies":1,"#Downlaod the Report":1,"#Syndigo GEO":1,"#<strong ljsid-0=\"\">Target audience:</strong> Manufacturers and wholesalers of technical products in sectors such as electrical engineering, building materials, HVAC & plumbing, shipbuilding.":1,"#Download PIM eBook":1,"#As a partner of this event, we look forward to meeting you in Düsseldorf!":1,"#Take this opportunity to connect with industry experts, explore innovative solutions, and expand your network.":1,"#<strong ljsid-0=\"\">Digital Twin</strong> – The future of product data management":1,"#<strong ljsid-0=\"\">Data Journey</strong> – From initial product design to omnichannel utilization":1,"#<strong ljsid-0=\"\">Choosing the Right PIM Software</strong> – Finding the optimal solution for your business":1,"#<strong ljsid-0=\"\">Successful Supplier Onboarding</strong> – Seamless integration of product data into existing systems":1,"#<strong ljsid-0=\"\">Digital Product Passport (DPP)</strong> – Transparency and sustainability across the value chain":1,"#This Year’s Key Topics Include:":1,"#Join industry experts, businesses, and thought leaders at <strong ljsid-1=\"\">PROKOM Data Days 2025</strong> to explore the latest trends and innovations in product data management.":1,"#Can’t attend the event? No problem! Make an appointment with us to find out how PIM can revolutionize your product data management. Don’t miss anything – secure your place now!":1,"#Syndigo will provide valuable insights and lots of fun at this year’s product data fun on July 2nd at the Steinbergs Alm in Sundern. Product data management can be a lot – but it should definitely not be boring or even tedious. Product Information Management – PIM for short – offers you the solution for efficient data management combined with joy and quick success.":1,"#The day event has many interesting and insightful lectures, networking opportunities and insights in store for you. Our expert Ben Rund talks to you about the “<strong ljsid-1=\"\"><em ljsid-1-0=\"\">4 steps for a convincing MDM/PIM business case</em></strong>” and shows the diverse possibilities that such solutions can offer you when managing, enriching and extracting product data. So don’t let the tedious task of managing your product data spoil your fun any longer.":1,"#Functional Cookies":1,"#Syndigo OpenAI Connect":1,"#Source: Syndigo":1,"#In 2025, we’re adding our expertise: how product data, when well managed and disseminated, becomes a direct driver of growth and loyalty.":1,"#Each year, the show brings together over 415 exhibitors, over 13,000 visitors, 200 conferences, and 90 startups with one mission: to shape the retail of tomorrow.":1,"#Tech for Retail – The Event":1,"#Why meet us?":1,"#Download our new ebook, “<strong ljsid-1=\"\">A Fashion Blueprint for Digital Product Passport Success, Global Sustainability Data Management Strategies.</strong>” It reviews the fashion industry’s unique situation, explores sustainability transparency demands by consumers, and explains how a Master Data Management (MDM) solution can streamline compliance and reporting requirements.":1,"#You will also learn about the importance of:":1,"#Experience an <strong ljsid-1=\"\">exclusive live demo</strong> of our <strong ljsid-3=\"\">Product Experience Cloud</strong>, featuring powerful <strong ljsid-5=\"\">AI-driven capabilities</strong> for next-level product data management. Additionally, gain valuable insights from an <strong ljsid-7=\"\">engaging customer presentation</strong>.":1,"#Welcome breakfast included":1,"#PROKOM Data Days 2025":1,"#91% of consumers are more likely to return to a brand and/or retailer if they can quickly find all the information they want about products while shopping":1,"#Besides a product’s descriptive ‘Core Content’ (i.e., description of product and basic information like weight, materials, volume, etc.), the product content that is most likely to influence a purchase is comparison charts with similar products (38%) and 360° product view (36%)":1,"#“Ultimately, the takeaway here is that product data has a huge influence on consumer behavior and perceptions,” said Blum. “It’s essential for businesses fighting to win at the shelf to create product data that not only works for their own internal needs, but can also be transformed for these battlefields where consumers are interacting with it.”":1,"#The State of Product Content 2023 offers illuminating insights for brands, manufacturers, marketplaces and distributors alike.":1,"#Syndigo’s research helped to confirm what many of their brand and retail clients intuitively understand. However, there were also some surprising findings that may challenge common wisdom.":1,"#43% of consumers abandoned one or more purchases in the last 6 months because they could not find sufficient information about the product":1,"#The report contains key insights, including:":1,"#“There’s a lot of discussion with clients about what today’s consumers want from brands and retailers,” said Benny Blum, SVP of Product, “but often very little evidence-backed guidance. This is especially true for the product data and visual assets used to sell online.”":1,"#With the significant changes in shopping behavior over the past several years – due to pandemic-related restrictions, supply chain availability, and inflationary pressures – there has been limited publicly available research to understand the way today’s shopper considers the elements that influence shopping behavior.":1,"#Why guess at what your customers expect from your ecommerce store when you can hear it straight from the source? Get your copy of The State of Product Content 2023 for the complete breakdown of survey responses and expert insights.":1,"#Download the complete report to find out!":1,"#62% of consumers say that their impression of a brand weakens when products are not accurately and thoroughly represented online. If products on your site lack important data, or if there’s inaccuracies on your PDPs, that can tarnish your reputation as a reliable seller.":1,"#According to consumers, all kinds of Enhanced Content had a strong chance to make them more open to making a purchase on a PDP. But two kinds of Enhanced Content stood out with particularly high interest: 36% wanted to see 360° views that let them examine a product from all angles, and 38% sought side-by-side comparison charts featuring similar products.":1,"#A new Syndigo report, The State of Product Content 2023, offers crucial insights into what today’s shoppers want online and how to stay competitive in a dynamic market. The comprehensive guide analyzes responses from over 1,000 US adults surveyed about how they interact with and think about the product content on your digital and physical shelves. Download it now to get a complete breakdown of the data or read on for a sneak preview.":1,"#The data support Syndigo’s conversion measures that demonstrate a lift of an average of 39% in conversions for products that have Enhanced Content on a PDP. For retailers looking to grow sales with an improved ecommerce experience, including Enhanced Content is an essential strategy.":1,"#<a ljsid-0=\"\">Essential Core product information</a> is looked for first and foremost. About half of consumers say they look first for a description of the product’s basic features and capabilities (51%) and information like weight, materials, quantity, volume, dimensions and ingredients (49%). This makes intuitive sense, especially for shoppers that already have an idea of the product they wish to buy and simply wish to confirm that they’re purchasing the correct item.":1,"#Product returns are a growing problem for ecommerce stores. The NRF reports <a ljsid-1=\"\">the average return rate for online purchases recently jumped to 20.8%</a>. This is a painful and expensive trend for retailers and online marketplaces, eroding thin margins and presenting complex logistical challenges to manage.":1,"#Want to see how your customers rank other kinds of content?":1,"#The influence of product content across your site extends beyond the PDPs and shopping cart. As the report shows, the availability and quality of product information and data on your ecommerce store directly influences your brand perception and standing in the market.":1,"#Discover What Your Customers Really Want From Your Site":1,"#Inconsistent Product Data is Driving Product Returns":1,"#But as data from the new report show , many returns are due to confusion or misplaced expectations caused by discrepancies in what a consumer reads and learns about a product online vs what they experience once they unbox the item. Almost one in three consumers (32%) report returning one or more products in the last six months because they “did not meet expectations based on the information you had available about that product while shopping.”":1,"#When asked, consumers expressed significant interest in every kind of product data, imagery and experience imaginable on the PDP (Product Detail Page).":1,"#But demand for other data and resources on the PDP is high as well. From videos to user manuals, and vivid imagery to interactive product tours, consumers called for <a ljsid-1=\"\">Enhanced Content to make their buying experience more informative, entertaining, and engaging</a>.":1,"#Your Content = Your Brand":1,"#This stands out because it is largely an avoidable problem for retailers. Improving the quality, quantity and consistency of product data for your assortment means customers will more frequently buy the products they want and understand exactly what they’re putting in their cart. That means fewer costly returns and happier shoppers more likely to come back for more.":1,"#Some product returns are unavoidable. If a product that breaks during shipping or a customer simply changes their mind, there’s only so much you can do to mitigate that.":1,"#When it Comes to Product Information, Your Customers Want a Little Bit (Or a Lot) of Everything":1,"#Your brand is one of your most important assets; it’s what gives you an identity, connects with customers, and distinguishes you in the marketplace. If you want to preserve it, the data shows you should treat product content with as much care and thought as other parts of your brand like your core messaging, voice, and style.":1,"#Retailers are under constant pressure to adapt, responding to dramatic challenges from competitors and rapidly shifting consumer preferences. This is especially true when it comes to curating a compelling site experience, where every detail matters and the stakes are sky-high.":1,"#It’s an administrative challenge to ensure product content is complete and up to date, with line extensions, new packaging and ingredients, and updated retailer requirements. With Syndigo, you can understand the completeness and accuracy of your content for each retailer customer through and easy-to-read score and report, and make any necessary updates in near real-time.":1,"#As today’s eCommerce platforms mature, their data requirements are becoming more stringent. Many retailers will score a supplier’s content to ensure it is both complete and accurate before it can be posted online. Syndigo ensures data quality throughout the process with content audits during creation/importing; scorecarding of retail requirements to highlight key content gaps; and providing resources to help you bring your content up to standard for all your trading partners.":1,"#End-To-End Solution":1,"#Conversion Above the Fold":1,"#Service-Enhanced Technology":1,"#If you need to get content to more than one recipient (or from more than one supplier), you need a well-defined taxonomy. Syndigo has a dedicated team of taxonomy experts to make sure that your content is structured to meet the entire industry’s data needs. You can be assured that retailers will receive your data the way they need it, not a ‘one-size-fits-all’ approach.":1,"#Taxonomy Expertise":1,"#Managing online content can be difficult. But that’s OK, because we handle the hard stuff. Here are a few ways we ensure your content is optimized throughout the ecosystem.":1,"#Collaboration is not a one-way conversation. You want a partner who works with you to ensure your retailer partners receive what they need. By working with brand and retailer clients, Syndigo is invested in the quality and completeness of your item data from beginning to end.":1,"#Check out our Neutrogena Client Success Story":1,"#Neutrogena recognizes the value of providing an engaging digital shopper experience to drive sales and loyalty, and needed to provide the content and tools to help customers find right products.":1,"#While some products are easy to compare online, some may take a bit of a closer look. It’s especially a challenge for fashion and beauty brands, where colors and styles may look different online.":1,"#In addition to creating an immersive product detail page with rich enhanced content, Neutrogena also worked with Syndigo to produce a custom interactive product selection tool to guide consumers with a series of questions in order to recommend the cosmetic product(s) that best met the needs of each individual shopper.":1,"#Business Rules":1,"#In addition, by looking internally – into ways to improve information connectivity, data governance, and individual expertise – businesses also can strengthen their programs through data consistency and accuracy across domains.":1,"#Likewise, given the additional traffic to eCommerce sites, many non-traditional eCommerce grocery shoppers may be engaging for the first time. The first impressions they gain – either through the retailer site, or across products as they search – will drive their initial and subsequent purchases.":1,"#Given the current state of caution, none of these changes is a surprise. And even before the spread of COVID-19, online purchasing showed signs of strong growth. What does seem to be different is that consumers are now willing to accept more types of items being delivered than before.":1,"#Given that recent extreme stocking behavior in some categories temporarily challenged product availability, it is also important for retailers to understand and monitor store and online out of stocks, both for their store and the broader market. And the retailers who regularly engage with their registered shoppers can use this as a way to stay connected, letting them know of product availability, operating hours and different options for pickup or delivery. This reinforces the flexibility and convenience that a physical store location can provide.":1,"#The Information Shoppers Need":1,"#While stores saw an initial bump over the first weekend heading into the government’s looming restrictions, online players are now seeing the explosive growth. For example, Tech Crunch reported that online grocery apps such as Instacart, <a ljsid-1=\"\">Walmart</a> and Shipt all had increases of 120% or more in downloads of their apps compared to prior weeks. Instacart also reported sales being ten to 20 times higher than the week before. Even Drizly, an online delivery service for alcohol beverages, is booming<sup ljsid-3=\"\"><a ljsid-3-0=\"\">1</a></sup>.":1,"#More than 85% of people are unlikely to buy products from a brand after an experience with inaccurate product information.":1,"#Planning for the Evolution":1,"#One thing is clear: The brands and retailers that have already emphasized a strong online presence are ahead of the game. And those that grow or sustain their presence now may also find a larger and new audience to introduce to what they have to offer. Engagement online translates to having product content and digital rich media that brings a shopper in, giving them the information they need and helping to tell a story that they can identify with. On the other hand, when shoppers visit sites with limited or inaccurate product information, it can doom the site or product from being considered again<sup ljsid-1=\"\"><a ljsid-1-0=\"\">3</a></sup>.":1,"#Beyond sales growth, both online players and their in-store counterparts have been offering new and expanded shopping options. Many food-delivery services now provide “no-contact” deliveries and trial discounts to get shoppers to try their services, while retail stores are inundated delivery or pickup requests. Restaurants, too, are offering delivery and eliminating on-premise dining as more people are staying home. In just one week, OpenTable data showed the number of on-premises diners in the U.S. down 17% (in year over year numbers) on Monday, increasing daily, down 32% by Thursday<a ljsid-1=\"\"><sup ljsid-1-0=\"\">2</sup></a>.":1,"#It remains to be seen what the new “normal” will be once shelter restrictions are lifted or customers are comfortable congregating in stores again. However, although shoppers will likely return to some of their old habits of visiting stores in person, they may also have learned that the convenience of click & collect or delivery of items like grocery may be a larger benefit, leaving them to shop more sparingly in store. The trajectory of eCommerce growth will continue, and looking back at this unprecedented time, we may be seeing a significant evolutionary step in the growth of online shopping.":1,"#This behavior is confirmed by recent Nielsen studies which show that when a market enters its final phase of adaptation, the buying patterns adopted during an outbreak may continue to have a lasting impact on shoppers, meaning they may be more likely to rely on the online shopping, as well as focus more on product details such as nutritional labels to consider healthy food options<sup ljsid-1=\"\"><a ljsid-1-0=\"\">4</a></sup>.":1,"#To online shoppers, especially those who may have been more comfortable in store, having a similar online experience – easy to understand product and label information – is a primary objective. Beyond that, shoppers also find it helpful to be able to compare products based on their features, and see it in use through rich media videos or interactive images, etc.":1,"#The EU’s Digital Product Passport (DPP) regulations are here and will reshape the fashion industry. Brands unprepared for this seismic shift could face market access restrictions, consumer backlash, and supply chain disruptions.":1,"#Syndigo Vendor Central":1,"#Discover how the strategic partnership between Syndigo and Productsup can revolutionize your product experience management. By combining Syndigo’s AI-native platform with Productsup’s global commerce network, this collaboration empowers brands and retailers to seamlessly scale product content across international markets, enhance ad performance, and accelerate growth.":1,"#As a critical component of the technology stack, MDM helps establish standardized definitions and measurements for sustainability metrics. This standardization ensures that all teams within the organization are aligned in their understanding and usage of data, preventing inconsistencies that could arise when different departments use varying definitions for metrics like carbon footprint or water usage.":1,"#Master Data Management: Streamlining Sustainability Insights":1,"#Achieving ROI by reducing external agency costs and improving the efficiency of data collection and publishing processes":1,"#Efficient creation of personalized publications for different regions and product lines using InBetween’s automated publishing tools":1,"#Centralizing product data with Syndigo’s Product Information Management (PIM) system":1,"#Webinar Highlights":1,"#Don’t miss this opportunity to learn from industry experts and discover practical strategies for streamlining your publication processes.":1,"#Exploring future automation opportunities for datasheets and other marketing materials such as catalogs":1,"#With a convincing MDM/PIM business case for product data":1,"#<strong ljsid-0=\"\">7.1 Syndigo’s Indemnification.</strong> Syndigo will indemnify, defend and hold Vendor harmless from and against any and all third-party claims, actions, liabilities, damages, costs and expenses (including reasonable attorney's fees) arising from an allegation that the Services and if applicable, the Syndigo Content, when used in accordance with the terms of the Agreement, infringes any third-party Intellectual Property Right.":1,"#<strong ljsid-0=\"\">7.3 Vendor’s Agent’s Indemnification.</strong> Vendor’s Agent will indemnify, defend and hold Syndigo and Recipient harmless from and against any and all claims, actions, liabilities, damages, costs and expenses (including reasonable attorney's fees) arising from Vendor’s Agent’s misrepresentation of its authority to act on behalf of the Vendor to perform the Services for Vendor and bind Vendor to the terms of the Agreement.":1,"#4. Consumers will spend… if they can":1,"#Overall, 2021 should bring some regularity in shopper behavior, if not consistency or ‘normalcy’. Many have grown used to the changes in the ability to shop or gather publicly. And no matter when the pandemic finally subsides, brands and retailers have seen how to alter their capabilities in order to sell to shoppers.":1,"#Beyond panic buying, retail outlets had more to contend with, including new rules and regulations around social distancing, mask policies, barrier shields and store capacity limits. For a business sector built around efficiency and consistency, it forced many to think differently and act quickly, especially in CPG. In the early months, these essential businesses were beneficiaries of the early stocking behavior; <em ljsid-1=\"\">Supermarket News</em> noted <a ljsid-3=\"\">a 10% annual increase in Center Store sales</a>, driven by this early push.":1,"#That’s a question many of us ask, and the coming holidays and end of year are full of articles looking to predict what’s next.":1,"#This aligns with <a ljsid-1=\"\">Syndigo’s own research</a> that highlighted how suppliers and retailers both recognize the growing importance of digital commerce, with 74% trying to recreate in-store shopping experiences online. A separate analysis of online shopper data showed as much as 400% increases in visitors engaging with Enhanced Content during 2020.":1,"#Here is our take on the growing list of “2021 predictions”:":1,"#3. eCommerce will continue to gain ground":1,"#As eCommerce continues to grow, the “last mile” connection will be an interesting one. Perhaps 2021 will be the year of the drone… or the delivery bot.":1,"#Back in March, as the global reality of the COVID-19 pandemic set in, consumers reacted perhaps predictably: Realizing they may be sequestered for long periods (or faced with employment realities that could reduce their income), they began to stock up. Paper products – toilet paper, paper towels, tissues, diapers – were in the headlines along with cleaners, sanitizers, and thermometers as well as games, electronics and other things to stay occupied. A supply chain built on ‘just in time’ replenishment was not prepared for a demand surge within a short period of time.":1,"#However, in anticipation of the coming winter months, supply chains (and retailers) have been preparing ahead of time by stocking up. This also has led to some re-evaluating of how supply chains can operate to be not just more efficient, but also how to adapt more quickly as well. Utilizing larger storage areas and sourcing items locally (rather than globally) where possible, are two examples. This works very well with non-perishable or shelf-stable items and so the retailers and their distributors that can handle larger quantities and buy in advance will be more ready.":1,"#What’s in store for the future?":1},"version":36757}]