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Braun demonstrates how Syndigo’s new priint app, as an interface to priint:cloud, enables data-driven product publications – both on demand and pre-generated, from a business and technical perspective.":1,"#Stop by our networking area, powered by Syndigo, Advellence, and priint:group, right next to our booth. Whether it’s a quick catch-up or a game of table football, we’d love to see you there.elf.":1,"#Prefer something more informal?":1,"#Book a meeting onsite to discuss your current setup, challenges, and next steps with our team.":1,"#And because the days at the trade shows are long, we’ll be on hand to provide the energy boost you need with the best coffee.":1,"#Visit us at Booth #132, where we’ll showcase our composable, end-to-end PXM and product MDM solutions including PIM syndication, analytics, social proof messaging, and ratings & reviews, brought to life through real-world examples.":1,"#Curious what that looks like in practice?":1,"#Today, it’s no longer just about managing product data—it’s about delivering a consistent, compelling product experience across every channel. With a smart Product Experience Management (PXM) approach, Syndigo helps companies turn data into real business impact.":1,"#The K5 Future Retail Conference brings together the key players shaping the future of digital commerce – and that’s exactly why Syndigo is joining this year alongside Advellence and priint:group.":1,"#Estrel Berlin | Visit us in Hall 2":1,"#Book a meeting":1,"#Please click below to connect to your copy of the “<strong ljsid-1=\"\">eBook –</strong> <strong ljsid-3=\"\">Top 5 Steps to Prepare for the Digital Product Passport ”</strong> report now.<a ljsid-5=\"\"></a>":1,"#Our <a ljsid-1=\"\">Gestion des données de référence (MDM)</a> solution is an essential tool for organizations that need help effectively managing their sustainability data. Syndigo MDM provides a centralized platform that consolidates all sustainability-related data, ensuring consistency and accuracy across the entire organization. By offering a unified hub, it eliminates the silos that often lead to data discrepancies and inefficiencies, while streamlining the collection and integration of sustainability data from various sources. Whether the data comes from suppliers, internal operations, or external monitoring tools, it simplifies the process through automation, reducing manual effort and minimizing the risk of errors associated with manual data entry.":1,"#For more than 50 years, OBI GmbH & Co. Deutschland KG<strong ljsid-1=\"\"> </strong>(OBI) has been an iconic part of the international “Do it Yourself” (DIY) landscape, helping customers create a more beautiful home. As a friendly, family-oriented retailer, they support home improvement projects ranging from garden design and bathroom planning to repairs, tool selection, and year-round flowering plants. They operate in 644 locations (with 348 stores in Germany) and employ 40,000 people across 10 countries. The company generated €8.2 billion in revenue in 2024 (€4.2 billion from Germany) and enjoys 93% brand recognition in Germany.":1,"#Go beyond basic product descriptions with <a ljsid-1=\"\">Contenu enrichi</a>. You can include more information for consumers about product lifecycle, environmental impact, sourcing, and compliance with global sustainability standards. By providing this comprehensive content, organizations can tell their complete sustainability story with confidence and authority. This detailed approach enables businesses to differentiate themselves in an increasingly eco-conscious marketplace where consumers expect unprecedented levels of transparency about the products they purchase, making enhanced sustainability content not just a nice-to-have, but a competitive necessity.":1,"#From an economic perspective, the costs do not arise from a single failed project. They result from maintaining fragmented data structures over time. Every manual correction, every reconciliation cycle, and every delayed decision ties up expertise that could otherwise drive growth or innovation.":1,"#Product launches delayed due to incomplete or conflicting data":1,"#As shopper expectations evolve, organizations must manage product information and digital assets to go beyond traditional product data management and focus on delivering exceptional product experiences.":1,"#Organizations today are rapidly adopting Product Information Management (PIM) solutions to keep up with consumer demand, the complexity of managing data across the supply chain, and eCommerce data distribution.":1,"#Peter Flory":1,"#syndigo@walkersands.com":1,"#CASE STUDIES":1,"#<em ljsid-0=\"\">Request a demo to</em> En savoir plus":1,"#Downlaod the Report":1,"#Syndigo GEO":1,"#The move affirms Syndigo’s leadership position in the foodservice industry as the premier Product Experience Management (PXM) provider, enabling industry-standard distribution of data to distributors, as well as e-commerce-ready content and digital marketing assets for publishing across distributor networks and to digital foodservice platforms.":1,"#With more than 20 years’ experience in hospitality and foodservice distribution, DiLorenzo will support the growing industry focus on e-commerce and the need for better-quality product information and more digital assets.":1,"#“Kate’s industry experience, along with her expertise in both product content and global data standards uniquely qualify her to guide Syndigo’s evolution in the market,” said Derek Dean, Syndigo President –Americas. “Kate has proven success across business transformation initiatives, IT strategic planning, and change management, both as a practitioner and as a business partner to manufacturers, brands, and distributors.”":1,"#Do you market your brands and products across multiple industries? CXH spans industry verticals including grocery, CPG, pet, foodservice, home improvement, apparel, automotive and other hardlines, so you can rest assured that your content will be formatted to the appropriate guidelines for your industry, from ACES and PIES to":1,"#Syndigo has a history of leadership in data and product content for distributor partners, spanning several heritage companies including Attribytes, edgenet, FSEnet, and Gladson. The combined Syndigo offering builds on the global data synchronization network (GDSN) standards, by incorporating workflows and scorecarding, digital shelf analytics, dynamic rich media widgets for recipient websites, and Master Data Management (MDM). “With Kate leading our Foodservice practice, we will further enable our clients to go beyond the traditional supplier-distributor interface for content syndication":1,"#Download our new ebook, “<strong ljsid-1=\"\">A Fashion Blueprint for Digital Product Passport Success, Global Sustainability Data Management Strategies.</strong>” It reviews the fashion industry’s unique situation, explores sustainability transparency demands by consumers, and explains how a Master Data Management (MDM) solution can streamline compliance and reporting requirements.":1,"#2. Meeting Customer Expectations – Accuracy is Non-Negotiable":1,"#<strong ljsid-0=\"\">Specifications:</strong> Don’t miss the details, dimensions, materials, and care instructions matter.":1,"#<strong ljsid-0=\"\">Visual Assets: </strong>High-quality images and videos provide a virtual touch-and-feel experience. Showcase your product from every angle and provide that in-store feeling.":1,"#<strong ljsid-0=\"\">Rich Descriptions:</strong> Elevate your product detail pages (PDPs) with engaging descriptions. Paint a vivid picture of what the consumer will find.":1,"#Actionable Steps":1,"#How can brands reduce this costly churn without sacrificing satisfaction? One answer lies in comprehensive product information. When consumers find accurate, detailed content – whether it’s sizing charts, ingredient lists, or usage instructions – they make informed decisions. Fewer surprises mean fewer returns.":1,"#Returns are a double-edged sword. While they are an integral part of e-commerce customer satisfaction, excessive returns hurt the bottom line.":1,"#<strong ljsid-0=\"\">Personalization: </strong>Tailor recommendations based on browsing history and preferences.":1,"#<strong ljsid-0=\"\">Interactive Elements: </strong>Quizzes, how-to guides, and FAQs keep shoppers engaged.":1,"#<strong ljsid-0=\"\">Storytelling: </strong>Go beyond features. Share product stories, use cases, and benefits.":1,"#Engage consumers at every step, make them feel confident about their choices.":1,"#Picture this: A shopper adds your item to their cart, hovers over the checkout button, and then, out of the blue, they just vanish. Abandoned carts plague e-commerce. Often, it’s due to lackluster product content.":1,"#4. Engaging and Informative Product Content – The Cart Abandonment Solution":1,"#<strong ljsid-0=\"\">Localized Adaptation: </strong>Tailor content to regional nuances without compromising core brand values.":1,"#<strong ljsid-0=\"\">Cross-Channel Alignment: </strong>Ensure your brand story remains intact across platforms.":1,"#1. Cutting Down Returns – The Power of Product Information":1,"#<strong ljsid-0=\"\">Brand Guidelines:</strong> Establish clear guidelines for tone, imagery, and messaging not just for your marketing and communications but for your product content as well.":1,"#Actionable Steps:":1,"#Whether a shopper encounters your brand on Amazon, Walmart or other marketplaces, consistency should be prioritized. A unified voice, visual style, and messaging create a seamless brand experience.":1,"#Consumers navigate a maze of e-commerce sites, each with its own flavor. But even across different online environments, it’s important for a brand to preserve a consistent identity.":1,"#3. Consistent Brand Representation – Across Sites and Beyond":1,"#<strong ljsid-0=\"\">Transparency: </strong>Be honest about product limitations to manage expectations proactively.":1,"#<strong ljsid-0=\"\">User-Generated Content:</strong> Leverage reviews and ratings; authentic feedback builds credibility.":1,"#<strong ljsid-0=\"\">Real-Time Updates:</strong> Regularly review and update product details, compare your PIM data to your product content across different sites constantly to avoid outdated content. Leverage innovations like <a ljsid-2=\"\">Syndigo’s Compare with Live</a> to leverage real-time visibility through various platforms to compare your PIM data to live data side-by-side.":1,"#Brands must deliver on promises. Accurate product information isn’t optional – it’s fundamental.":1,"#Imagine a shopper eagerly awaiting their order delivery, only to receive something that doesn’t match the online description. Disappointment sets in, trust wavers, and brand loyalty hangs in the balance.":1,"#Connecting with Consumers – The Blueprint for Loyalty":1,"#In the crowded e-commerce arena, brands engage in an unrelenting battle for consumer attention.":1,"#There are many challenges to distributing product information.":1,"#Syndigo OpenAI Connect":1,"#You will also learn about the importance of:":1,"#Syndigo Product Experience Cloud":1,"#Source: Syndigo":1,"#<strong ljsid-0=\"\">Language:</strong> German":1,"#Earlier this summer, The International Foodservice Distributors Association (IFDA) hosted one of the first in-person industry events since Q1 2020. The annual event, IFDA’s Sales & Marketing (SMart) Conference, hosts companies from distribution and manufacturing communities in foodservice, bringing together leaders from across the country to explore the state of industry, showcase thought leadership, and promote collaboration to improve the supply chain.":1,"#Now with proliferation of grocery delivery, the ability for a manufacturer to discern foodservice from retail has become challenging. This sudden shift in consumer behavior—or what I described last year as a “violent shove” into the virtual marketplace—has changed the way retail and foodservice companies think about how they present their products to people throughout all channels, especially online.":1,"#Well, that came to fruition! Mixed packs of portion-controlled condiments are now available in retail packs—and they sell like crazy. It turns out consumers were not afraid of bulk-packed anything. They’ve been buying from big-box retailers for years, so why not take advantage of convenient packaging, like these smaller condiments that one could usually only find by ordering from a broadline distributor?":1,"#Why was consumer behavior shifting? Younger generations, often Millennials, who tend to seek convenience, more information, and consumer-backed endorsements to guide their purchase decisions. This is where Anthony came into our presentation and told a story of a friend of his, a mother of two, who after picking up a week’s worth of groceries at the end of her work day, flew by the ‘take-n-make’ section to grab a meal kit for that evening. Why? So she could quickly assemble something for her family and maximize time with them, rather than having to spend the rest of her evening toiling away in the kitchen.":1,"#As the foodservice supply chain shut down in February & March of 2020, retail was back on top of consumer spending. Manufacturers were having to quickly figure out how to move products that were traditionally reserved for foodservice through a different supply chain.":1,"#It’s easy to see that Millennials have been steering generations, both ahead and behind them, to embrace an on-demand shopping experience (which has translated to improved online shopping experiences).":1,"#For those of you who weren’t able to attend this year’s IFDA SMart Conference, here’s a recap of what we shared on behalf of Syndigo.":1,"#34% lift in food away from establishment (compared to previous year)":1,"#Meanwhile, Anthony shared that he had already been buying bulk-packs of Kraft products for years, simply because they were available to him. Think big packages of Kraft singles, but instead of the 20 slices you might find in the cheese section of the dairy aisle, he was getting the kind a restaurant might buy, with 120 slices per pack. Maybe the average household wasn’t ready for 120 slices of cheese, but what about individual portion-controlled condiments? A.k.a. those tiny packets of ketchup, mustard, and mayo that you might find at a service counter or in your to-go bag from a restaurant. Why wouldn’t parents want to have those for kids’ lunches? Or maybe an office employee who takes their lunch to work and doesn’t want the sandwich they made to be soggy by mid-afternoon.":1,"#90% of consumers were using drive-thru or pick up":1,"#60% of food was being consumed off premise":1,"#Retail, meet foodservice":1,"#For decades, retail grocery out-sold foodservice. If you look back to the early 90s, consumers spent nearly 30% more with a grocery store than a restaurant. By the time 2014 came around, there was no gap, and going into 2019, going out to restaurants had surpassed shopping at grocery stores (not by much, but it was happening).":1,"#My thesis was: Foodservice is already in flux, which means the industry is prepared for this kind of shift in consumer behavior. I said on Zoom that day, “Foodservice is getting a violent shove into a virtual marketplace.” A few statistics I included were:":1,"#53% of consumers were using third-party apps to get food delivered":1,"#Foodservice and retail/CPG are not that different anymore":1,"#Even before the world was shaken by COVID-19, we were seeing these two industries begin to take similar forms. It was the core of my presentation at the virtual IFDA SMart in 2020, where we unpacked the behavioral changes occurring in foodservice as traditional consumers began to reshape the way they shopped for, and ultimately consumed, their meals.":1,"#This year, I took the stage with fellow industry veteran and Syndigo SVP of Product, Anthony Marshall, to talk about how foodservice leaders should be thinking about eCommerce and leveraging data, especially post pandemic. In my time at Syndigo, I’ve gotten a clear lens into how retail approaches eCommerce and the way that data is exchanged between retailer and brand owner. So I thought, <em ljsid-1=\"\">let’s show foodservice how retail is blowing away online shoppers</em>. I knew Anthony would be exactly the right person to cover this with, as he comes with 20 years of experience in the CPG world at Kraft-Heinz, driving eCommerce and category leadership initiatives.":1,"#It turns out, these are often the same people who go to work at hotels, hospitals, and restaurants to order products for their customers. According to Cleveland Research, more than 77% of foodservice operators are buying at least some of their products online. Brands must drive this visibility and relevance of their products across all digital touchpoints by optimizing how they create, manage, and deliver their content experience—all with the end goal to increase conversions and drive market share.":1,"#Join us for an enlightening 45-minute webinar where we delve into the crucial role of optimized product content in winning and retaining customers. Drawing from our latest research, “Product Content 2024: A Status Quo,” this session is designed to equip you with actionable insights and strategies to enhance your product information, thereby boosting sales and building brand trust.":1,"#Don’t miss out on the opportunity to transform your approach to product content and achieve remarkable business growth. Register now to secure your spot in this webinar!":1,"#<strong ljsid-0=\"\">Sustainability and AI:</strong> Explore how sustainability and artificial intelligence are influencing product content and what this means for your business.":1,"#<strong ljsid-0=\"\">Strategic Enhancement:</strong> Discover practical strategies to improve your product information that can lead to increased sales and customer loyalty.":1,"#<strong ljsid-0=\"\">Consumer Expectations:</strong> Gain a deep understanding of what German consumers expect from product content in today’s market.":1,"#91% of consumers are more likely to return to a brand and/or retailer if they can quickly find all the information they want about products while shopping":1,"#Besides a product’s descriptive ‘Core Content’ (i.e., description of product and basic information like weight, materials, volume, etc.), the product content that is most likely to influence a purchase is comparison charts with similar products (38%) and 360° product view (36%)":1,"#“Ultimately, the takeaway here is that product data has a huge influence on consumer behavior and perceptions,” said Blum. “It’s essential for businesses fighting to win at the shelf to create product data that not only works for their own internal needs, but can also be transformed for these battlefields where consumers are interacting with it.”":1,"#The State of Product Content 2023 offers illuminating insights for brands, manufacturers, marketplaces and distributors alike.":1,"#Syndigo’s research helped to confirm what many of their brand and retail clients intuitively understand. However, there were also some surprising findings that may challenge common wisdom.":1,"#43% of consumers abandoned one or more purchases in the last 6 months because they could not find sufficient information about the product":1,"#The report contains key insights, including:":1,"#“There’s a lot of discussion with clients about what today’s consumers want from brands and retailers,” said Benny Blum, SVP of Product, “but often very little evidence-backed guidance. This is especially true for the product data and visual assets used to sell online.”":1,"#With the significant changes in shopping behavior over the past several years – due to pandemic-related restrictions, supply chain availability, and inflationary pressures – there has been limited publicly available research to understand the way today’s shopper considers the elements that influence shopping behavior.":1,"#Fortunately, Syndigo has been working with Walmart, and we can be your advantage to ensuring proper content submission. Recently, Walmart developed their <a ljsid-1=\"\">Connected Content Partner</a> program as a way to ensure all solution providers submit their content in the proper format. Syndigo is the <strong ljsid-3=\"\">only</strong> service provider that has been approved across all three categories of Syndication, Enrichment and Enhanced Rich Media. This means we can help in content creation, enhancement, and syndication to Walmart (and other retailer recipients as well).":1,"#Now is the time for 2020 planning. Make sure your content is complete for submitting to Walmart. And please check out Syndigo’s resources for learning more about developing winning content programs.":1,"#Finally, we can ensure your supply chain and warehouse data complies with <a ljsid-1=\"\">GDSN</a> specifications. In addition to being a Connected Content Partner, Syndigo is also a GS1-certified data pool for GDSN.":1,"#Next, Enhanced content is what drives conversions – as much as 36% greater than Core content alone. <a ljsid-1=\"\">Enhanced content</a> helps to engage shoppers and strengthen your value message through more interactive displays, including videos,":1,"#Here are a few ways we can help. First, your <a ljsid-1=\"\">Core content</a> is critical for delivering brand consistency across in-store and eCommerce platforms, enabling an omni-commerce experience to drive sales and supply chain efficiency. Whether it’s product descriptions, weights and measures or ingredients and wellness information, Syndigo delivers Core content in retailer-required formats to the largest global trading network.":1,"#However, the combination of in-store and online requirements for product content can present a complex challenge for suppliers. Walmart provides specific requirements for syndicating product information, and compliance is critical in order to be listed prominently.":1,"#Click to read this handy tip sheet: Five ways to drive sales on Walmart.com":1,"#Check out our Neutrogena Client Success Story":1,"#Neutrogena recognizes the value of providing an engaging digital shopper experience to drive sales and loyalty, and needed to provide the content and tools to help customers find right products.":1,"#While some products are easy to compare online, some may take a bit of a closer look. It’s especially a challenge for fashion and beauty brands, where colors and styles may look different online.":1,"#In addition to creating an immersive product detail page with rich enhanced content, Neutrogena also worked with Syndigo to produce a custom interactive product selection tool to guide consumers with a series of questions in order to recommend the cosmetic product(s) that best met the needs of each individual shopper.":1,"#Don’t miss out! Learn more in our comprehensive whitepaper, “Master Data Management for Sustainability”.":1,"#Ready to Transform Your Sustainability Data Management?":1,"#The journey toward sustainability excellence requires a methodical approach that addresses foundational data capabilities, technological infrastructure, and organizational culture simultaneously. By following a structured implementation plan, businesses can overcome common obstacles and accelerate their progress toward both sustainability goals and enhanced business performance.":1,"#Understanding the value of sustainable data management is only the first step—organizations must now translate this knowledge into concrete, strategic action to realize the full potential of their sustainability initiatives.":1,"#Transparent information builds consumer confidence, strengthens supplier relationships, and generates data-driven insights that promote eco-friendly product development. Ultimately, these integrated solutions not only support environmental responsibility but also create tangible business value by increasing customer trust, improving operational efficiency, and enhancing market competitiveness.":1,"#Implementing a robust sustainability data management strategy delivers measurable returns across multiple business dimensions. By integrating Master Data Management, enhanced content, and syndication, organizations gain competitive advantages through improved operational efficiency and stronger brand positioning. This approach transforms sustainability from a cost center into a strategic driver of innovation, customer loyalty, and long-term business growth.":1,"#Syndication completes the sustainability data management ecosystem by distributing information across various platforms and stakeholders. This approach ensures consistent and accurate transmission of product data and sustainability information throughout the value chain. By maintaining cross-channel consistency, enabling real-time data sharing, and supporting market expansion, syndication promotes transparency, facilitates collaboration, and helps organizations effectively communicate their sustainability credentials across different channels and global markets.":1,"#The Connective Power of Syndication: Building a Sustainable Future":1,"#Enhanced content—detailed product information that goes beyond basic descriptions—plays a vital role in sustainability strategies. This includes information on product lifecycle, environmental impact, sourcing, and compliance with sustainability standards. By providing customers with detailed information about product origins, materials, and environmental impact, organizations can build trust and encourage sustainable purchasing decisions. Rich content also allows companies to evaluate suppliers based on sustainability criteria, ensuring alignment with overall sustainability goals. Furthermore, detailed content helps design teams understand the environmental impact of materials and processes, leading to more eco-friendly product development.":1,"#By consolidating product information from multiple sources, MDM enables organizations to generate precise sustainability reports, track performance metrics comprehensively, and ensure regulatory compliance. This approach allows companies to maintain a consistent and reliable sustainability score, helping them meet environmental regulations and prepare for emerging requirements like the <strong ljsid-1=\"\">Digital Product Passport</strong> by maintaining up-to-date and accessible data across all operational areas.":1,"#<strong ljsid-0=\"\">Performance Tracking</strong>: With MDM, organizations can track sustainability metrics across different departments and operations, gaining a holistic view of their performance.":1,"#<strong ljsid-0=\"\">Regulatory Compliance</strong>: MDM ensures that all sustainability data is up to date, facilitating compliance with environmental regulations and preparing organizations for upcoming requirements like the Digital Product Passport.":1,"#<strong ljsid-0=\"\">Unified Reporting</strong>: By consolidating data from various sources, MDM enables accurate sustainability reporting and provides organizations with a clear sustainability score across products and suppliers.":1,"#Master Data Management (MDM) offers a comprehensive approach to managing an organization’s critical data, providing a single, accurate view across the enterprise. When applied to sustainability initiatives, MDM ensures that all relevant data is consistent, accurate, and accessible. Key benefits include:":1,"#Unlock the Power of Your Sustainability Data":1,"#<strong ljsid-0=\"\">Inefficient Communication</strong>: Disjointed communication channels hinder collaboration between stakeholders, slowing down sustainability initiatives and reducing the marketability of sustainable products.":1,"#<strong ljsid-0=\"\">Compliance and Reporting Hurdles</strong>: Meeting evolving regulatory requirements demands robust data management frameworks.":1,"#<strong ljsid-0=\"\">Limited Visibility and Transparency</strong>: Without comprehensive visibility into supply chains and operations, identifying areas for improvement becomes nearly impossible.":1,"#<strong ljsid-0=\"\">Data Silos and Inconsistencies</strong>: Fragmented data across departments makes it difficult to track and report on sustainability metrics accurately.":1,"#Organizations across industries face several common challenges when working toward sustainability targets:":1,"#Organizations today face unprecedented pressure from consumers, investors, regulators, and competitors to integrate sustainable practices into their operations. Despite this imperative, many companies find themselves struggling to effectively implement, measure, and communicate their sustainability initiatives due to fundamental data management issues. The path to sustainability excellence is filled with complex challenges that span organizational boundaries, technological capabilities, and data management practices. Without addressing these fundamental issues, even the most well-intentioned sustainability strategies risk falling short of their potential impact.":1,"#Businesses face mounting pressure to demonstrate their environmental responsibility as sustainability has evolved from a nice-to-have initiative to a fundamental business strategy. However, many organizations struggle to effectively track, measure, and communicate their sustainability efforts due to fragmented data systems and inconsistent information across departments and supply chains.":1,"#Start Building a Data-Driven Sustainability Ecosystem":1,"#The ROI of Sustainable Data Management":1,"#Building Trust Through Transparency":1,"#Maximize Master Data Management for a Unified Approach":1,"#The Sustainability Challenge":1,"#Rethinking experience: Victorinox and the path to data-driven product experience – and what does yours looks like?":1,"#The K5 Future Retail Conference brings together the key players shaping the future of digital commerce – and that’s exactly why Syndigo is joining this year, together with Advellence. It’s no longer just about managing product data – it’s about creating a consistent, compelling Product Experience across every channel. With a smart PXM approach, Syndigo helps companies turn data into real impact. What that looks like in practice? We’ll show you with a real-world example from <strong ljsid-1=\"\">Victorinox </strong>– including hands-on insights and takeaways in our live masterclass at K5.":1,"#Secure Seat for Masterclass with Victorinox":1,"#Estrel Berlin | Visit us in Hall 2 at Booth No: 83":1,"#PROKOM Data Days 2025":1,"#<strong ljsid-0=\"\">Consistent Brand Story</strong>: Guarantee your product is represented accurately and attractively everywhere it’s sold.":1,"#<strong ljsid-0=\"\">Higher Conversion Rates</strong>: Enhanced content keeps customers engaged and more likely to make a purchase.":1,"#<strong ljsid-0=\"\">Increased Product Visibility</strong>: Ensure your products stand out with eye-catching media across multiple retailers.":1,"#Benefits of Syndicating Enhanced Content:":1,"#What You Will Learn:":1,"#If you’re looking for a creative and quick, way to bump up customer engagement and sales, stand out from the crowd with Syndigo’s Enhanced Content. […]":1,"#Regionally, Latin American suppliers responded even more strongly about having recipient rules automated systematically, with 73% ranking it as a top-three choice, higher than Europe (69%) and significantly higher than North America (59%).":1,"#Overview of the Expanded Product Offering Program":1,"#Operators have embraced Gordon Foodservice’s Expanded Product Offering program which is seamlessly integrated into both our broadline e-commerce platform and its unique <a ljsid-1=\"\">Gordon Now</a> app with smart-speaker ordering capabilities.":1,"#Please make sure to that you attend to learn more about how to increase your product sales.":1,"#Product images and data are critical so customers have all the information they need to make informed buying decisions.":1,"#GFS’s item data strategy using GDSN":1,"#This means easy access to hard-to-find products, as well as national and in-house brands and high volume commodities, all in a single order.":1,"#More Operators are buying online and looking for convenience with a wide range of products and service options on a single unified e-commerce platform":1,"#Help us build our Expanded Product Offering and sell more of your products.":1,"#With the Syndigo Product Selector, Neutrogena created a virtual personal shopping assistant online, providing the most relevant product recommendation to the shopper. By educating shoppers, the brand helped to deliver higher purchase intent.":1,"#<strong ljsid-0=\"\">2. Incorporate attributes to provide product transparency —</strong>As shopper interests and buying habits change, it’s helpful to have an active feedback loop between item sales and wellness data. Syndigo makes it easy to audit and research reliable wellness data, which can help save time and provide better transparency into product content. For example, brands with access to deep analytical information can ensure clarity beyond the label for their shoppers, while adapting efficiently to evolving trends to highlight desired wellness traits beyond the label.":1,"#There are many additional ways that using wellness attributes can help brands as well; for example, brands can audit to see which products qualify for specific filters and categories available on Retailer sites; meet added demand for transparency by using SmartLabel™ online capabilities; and offer additional products that can help round out a retailer category.":1,"#Here are three ways that brands can use Syndigo’s wellness capabilities to benefit their business:":1,"#<strong ljsid-0=\"\">1. Audit your claims to drive shopper personalization — </strong>By using enhanced wellness attributes, brands can power greater consumer connections. Shoppers today are looking to get more specific with what is in the food they buy: Sales of foods in special diet have grown by more than 50% since 2014*, and average basket size increases by as much as 11% when shoppers use nutrition-based filters and sorting. With Syndigo’s wellness features, brands can audit their existing product claims to find any potential gaps with shopper needs and dietary trends including gluten-free, paleo, ketogenic, and plant based (vegan/vegetarian).":1,"#Some variables did come out as more or less important within such a solution. For example, the highest rated variable in total was the need for automatic content updates to recipient partners, based on recipients’ changing requirements, at 66%. This speaks to the enormous challenge for suppliers to stay up to date across multiple partners. It is common for some retailers to change their requirements regularly based on seasonal needs or expanding category definitions, and the ecosystem itself is complicated with new products, sometimes warranting different or multiple categories.":1,"#Nearly all respondents want an end-to-end solution. The number-one capability they seek is the automatic updating of rules based on partner requirements.":1,"#Rules, Not Exceptions":1,"#Across the board, almost all suppliers (94%) say an end-to-end solution such as this is valuable or extremely valuable. Regionally, Latin America rated significantly higher, with 97% listing an end-to-end solution as valuable, and 71% listing it as extremely valuable.":1,"#Wednesday, June 25, 2025 | 10:00 – 11:00 AM CET":1,"#Masterclass Highlight: “From Central to Decentralized: How Victorinox Is Rethinking Master Data with PXM”":1,"#Syndigo – a leader in Product Experience Management (PXM) – will be on site together with consulting and implementation partner Advellence. Visit us at Booth 83 in Hall 2 and reserve your spot in our exclusive <strong ljsid-1=\"\">masterclass with Victorinox</strong>.":1,"#How does a global company like Victorinox manage its product data efficiently while delivering an outstanding product experience at the same time? Discover the answer live at the K5 Retail Conference!":1,"#Register now, secure your spot at a reduced rate, and experience te future of Product Experience – with Syndigo, Advellence & Victorinox at K5!":1,"#Professionals and decision-makers in Master Data Management, E-Commerce, Marketing, and IT looking to take their data strategy to the next level.":1,"#Valuable exchange with experts and peers":1,"#Real-world ideas to improve your own data strategy":1,"#Practical insights into implementing MDM & PXM":1,"#What You’ll Take Away:":1,"#Achieving ROI by reducing external agency costs and improving the efficiency of data collection and publishing processes":1,"#Efficient creation of personalized publications for different regions and product lines using InBetween’s automated publishing tools":1,"#Centralizing product data with Syndigo’s Product Information Management (PIM) system":1,"#Webinar Highlights":1,"#Don’t miss this opportunity to learn from industry experts and discover practical strategies for streamlining your publication processes.":1,"#Exploring future automation opportunities for datasheets and other marketing materials such as catalogs":1,"#More and more companies have prioritized data analytics, according to a study by Forbes Insights and EY, <a ljsid-1=\"\">67% of companies believe data analytics is key</a> for their business performance. Data is the foundation for companies to make informed decisions, target the right audiences, and fine-tuning product offerings and marketing strategies.":1,"#The Power of Data in ECommerce.":1,"#<a ljsid-0=\"\"><strong ljsid-0-0=\"\">MAP Report</strong></a>. Safeguard your brand’s integrity by highlighting products with Minimum Advertised Price (MAP) violations. Audit pricing compliance on recipients’ websites to ensure a level playing field.":1,"#<strong ljsid-0=\"\">ZIP-Level/Geo-Reporting</strong>. Provide your suppliers with valuable insights into key performance indicators such as stock availability, pricing, and buy box success across multiple ZIP codes or geographical regions. Go beyond the default view to fine-tune your strategies.":1,"#In today’s expanding competitive eCommerce landscape, Syndigo’s Add-On Reports can be the secret weapon that unlocks invaluable insights, propelling you beyond your rivals. It’s not just about keeping pace; it’s about establishing a commanding eCommerce presence that captivates your audience and secures your success.":1,"#<strong ljsid-0=\"\">Competitor Report</strong>. Keep vigilant tabs on your competitors. Monitor how competitor products stack up against your own across price, ratings, promotions, and search ranking. Stay agile and responsive.":1,"#<strong ljsid-0=\"\">Variant Audit Report</strong>. Validate that product variants appear correctly on retailer product detail pages and that their prices fall within acceptable ranges. Maintain brand consistency and provide an impeccable shopping experience.":1,"#In this blog, we’ll dive into how <a ljsid-1=\"\">Syndigo’s add-on reports</a> can be the final push you’ll need in your eCommerce take-off plan, unlocking the power of data to help you rise above the competition.":1,"#<strong ljsid-0=\"\">First Mover Report</strong>. Stay one step ahead of the competition by monitoring price changes across multiple retailer websites. Pinpoint which sites are dropping prices first, enabling you to strategically position your products and adjust your pricing strategy in near real time.":1,"#Add-on reports help you gain deeper insights on consumer behavior and how your content is performing. Various add-on reports including:":1,"#Why Add-on Reports Matter":1,"#Stay Above the Competition with Syndigo’s Add-on Reports":1,"#Discover the potential of <a ljsid-1=\"\">Add-On Reports</a> today, and let data become your ally in the pursuit of eCommerce excellence.":1,"#Harness the power of data, make informed decisions, and outperform your competition with Syndigo’s Add-On Reports. Your eCommerce journey begins here, and it’s time to soar to new heights.":1,"#<strong ljsid-0=\"\">Promotions Report.</strong> Gain invaluable insights into promotions applied to your products, including promotion type, depth, and duration. Optimize your marketing strategies for maximum impact.":1,"#<a ljsid-0=\"\"><strong ljsid-0-0=\"\">Authorized Reseller Report</strong></a>. Identify sellers offering your products on marketplace websites and spot unauthorized sellers. Take decisive action to protect your brand and customer experience.":1,"#<strong ljsid-0=\"\">Detailed Reviews Report</strong>. <a ljsid-2=\"\">76% of consumers read online reviews when browsing for local businesses</a>, you can gain the ability to view and download the full text of reviews associated with star ratings on any given product. Discover what customers love and what needs improvement, all at your fingertips.":1,"#<strong ljsid-0=\"\">Customer Q&amp;A Report</strong>. Monitor the questions your customers are asking about your products across eCommerce channels all from one convenient dashboard. Enhance customer engagement and ensure timely responses to their inquiries, all in the quest for higher customer satisfaction.":1,"#However, while <a ljsid-1=\"\">Out-of-Stock Report</a>, <a ljsid-3=\"\">Content Health Report</a>, and other standard data analytics are valuable for point-in-time assessments of product information, there is often a need for additional understanding of customer behavior or more proactive insights into competitors or third-party partner behavior. Tapping into the added insights provided by advanced eCommerce analytics is the perfect way to fill the gap.":1,"#Today’s marketers must embrace a unified approach that addresses eCommerce sales as well as from traditional brick-and-mortar stores. According to a recent Statista report, global eCommerce sales are expected to reach <a ljsid-1=\"\">$6.4 trillion by 2024</a>, with the growth elevated to a new height, and so will competition. For brands and retailers to win over consumers and gain a competitive edge, now is the time to equip yourself with not only intuition, but also concrete insights to drive decisions.":1,"#RODUKTDATENPFELGE (CONTENT CURATION)":1,"#Value in Integration":1,"#, industry leaders shared the challenges they faced with eCommerce content. A great majority noted that integrating their data sources were the largest concern, followed by difficulties in measuring the effectiveness of product content to deliver on their objectives.":1,"#The other features highlighted as top-three choices were having content and analytics integrated in the same solutions, with content ingestion, optimization, and syndication capabilities also ranking highly. Therefore, while essentially all suppliers want an end-to-end content system that can integrate the different stages of product content management, distribution, and optimization, they don’t always agree on exactly the same capabilities that are most important. This speaks to the need for a platform that is both powerful and flexible, to meet marketers’ differing needs.":1,"#Earlier posts from the Forrester Consulting study focused on the <a ljsid-1=\"\">challenges</a> and <a ljsid-3=\"\">barriers</a> to producing and maintaining great product content. Looking forward, suppliers see the value in an end-to-end solution that can help them create, manage, syndicate, enrich, and optimize all their content, rather than cobbling together information across multiple point solutions.":1,"#Please click below to connect to your copy of the “<strong ljsid-1=\"\">Consumer Research Report: The State of Product Experience 2025”</strong> report now.<a ljsid-3=\"\"></a>":1,"#In this webinar, discover how <strong ljsid-1=\"\">Transgourmet</strong>, together with strategic partner <strong ljsid-3=\"\">Syndigo</strong>, is using Enhanced Content to boost visibility, engagement, and conversion – for both private labels and branded products.":1,"#Register now and learn how to make your products shine online!":1,"#Hands-on workshop: build your own Product Experience (PXM) profile and experience how structured data can improve the customer journey – from first touchpoint to conversion":1,"#Best practices from real-world operations: digital workflows, AI-powered translations, and data quality gates":1,"#How Victorinox successfully implemented a global MDM system using Syndigo and Advellence, moving from a central to a decentralized model":1,"#“<em ljsid-1=\"\">With the integration of Syndigo and InBetween, we’ve significantly improved our leaflets creation process. Automation has allowed us to deliver precise and timely content, a critical factor for maintaining our high standards in serving B2B customers</em>.” – <strong ljsid-3=\"\">Andreas Falbesoner, Eurogast Österreich</strong>":1,"#Discover more":1,"#Returns: The Lump of Coal in Your Stocking":1,"#Returns quickly undo the hard and important work done to execute a strong holiday strategy and boost sales.":1,"#You can’t avoid all holiday returns.":1,"#Inevitably, some gifts will miss the mark and get brought back from their recipients. Some shoppers will realize they over-bought and return extra presents, party supplies, and holiday decorations they don’t need. Shipping delays or errors might result in a product arriving too late to be used, or delivery of the incorrect product, and prompt a return.":1,"#According to the National Retail Foundation, retailers estimated about 18% of merchandise sold in the last holiday season were ultimately returned, accounting for $171 billion in lost revenue.":1,"#We’re rapidly approaching the heart of the holiday season, which for many retailers and brands represents the crucial make-or-break point that will determine the overall success of the year. But enterprises that rely on a big spike in sales through Q4 also have a dark shadow looming throughout and beyond it: product returns.":1,"#<a ljsid-0=\"\">Product content</a> is all the information, and multimedia in the market that describes a product. That includes essential, fundamental data like weight, color, product name, materials, or nutrition facts as well as product images, user manuals, how-to videos, interactive PDP experiences, and more.":1,"#The Overlooked (and Preventable) Cause of Many Returns":1,"#Fortunately, new research has revealed a critical cause of product returns that you can act on to mitigate this crucial issue. In The State of Product Content 2023, a broad survey of over 1,000 consumers revealed an avoidable, cause of returns that is eroding your margins and putting a damper on the holiday spirit.":1,"#That’s a devastating hit when competition is higher than ever and every sale matters to get ahead.":1,"#Returns not only cancel out hard-earned sales; they also present an expensive and complicated challenge for operations and logistics to manage. Between staffing, shipping, packaging and storing, <a ljsid-1=\"\">a product return can cost 66% of the price of the product to process.</a>":1,"#At Syndigo, we recently introduced <strong ljsid-1=\"\"><a ljsid-1-0=\"\">Compare With Live</a></strong>, a new feature within CXH to help ensure that a supplier’s product content is consistent with what is displayed live. The <strong ljsid-3=\"\">Compare With Live</strong> solution allows a user to gain a side-by-side comparison view of product detail page marketing content, images and videos on retailer websites compared to what’s listed in your PIM attribute data. With this capability, it becomes manageable to analyze content either item by item, across all core content assets and attributes, or match content online with what is posted online.":1,"#Consumers buy when they can find what they’re looking for. Syndigo’s leading approach to product content management leverages best practices in taxonomy to make sure your data is structured in a way shoppers can easily understand. Whether we host your already-created content or build it for you, we ensure your content is accurate, complete, and meets the requirements of your recipients. Even the best-looking software can’t help you if the underlying data is difficult to manage. And since CXH operates in real-time, things like product categorization, audits and optimization are simplified.":1,"#Content syndication is a challenge. Brands need to deliver content to different recipients in unique formats and delivery methods. CXH allows you the flexibility to publish your data in multiple ways to multiple endpoints with custom templates, layouts, and attributes. This includes bulk editing of your content so it can be easily repurposed. Best of all, our network of over 1,400 recipients gives us the deepest knowledge of their content requirements, meaning CXH has built-in recipient-specific templates so you don’t need to memorize who requires what.":1,"#2. Flexible syndication capabilities":1,"#communication.":1,"#<strong ljsid-0=\"\">Example:</strong> A fashion retailer leverages Syndigo’s Data Timeliness metric to understand the last publish date of a product line to ensure the proper seasonal product offerings, so that their customers always have access to the latest styles and trends.":1,"#<strong ljsid-0=\"\">Example:</strong> An online furniture retailer uses Syndigo’s Data Richness to optimize their product listings, incorporating 360-degree images, detailed dimensions, and assembly instructions. This comprehensive approach to product data helps customers visualize the furniture in their homes and make more confident purchasing decisions.":1,"#It is clear that having consistent and accurate data are critical elements to having quality product information. But equally important having information that is consistent across all data partners, and contains the richness and depth required to engage today’s shopper. By leveraging Syndigo’s comprehensive suite of metrics, businesses can optimize their product data quality and reap the benefits of accurate, complete, and consistent information. Investing in high-quality product data ensures that companies can enhance customer experience, drive innovation, and establish a solid foundation for long-term success in an increasingly competitive market.":1,"#<strong ljsid-0=\"\">Example:</strong> A consumer electronics retailer leverages Syndigo’s Data Readiness metric to identify missing or incomplete product specifications. This enables them to maintain their product data and provide customers with the information they need to make informed purchase decisions.":1,"#Data Richness":1,"#<strong ljsid-0=\"\">Example:</strong> A global cosmetics company uses Syndigo’s Data Consistency capabilities to ensure that product descriptions, images, and pricing information are uniform across their website, social media channels, and international markets, fostering a unified and recognizable brand presence.":1,"#Data Consistency measures the uniformity of product data across different channels, platforms, and markets. Consistent product data is all about whether a brand’s ready and accurate product data is kept up to date across all outlets. Syndigo capabilities drive Data Consistency, a key metric, to providing a cohesive brand image, enhancing customer loyalty, and supporting an efficient omnichannel experience that drives engagement and sales.":1,"#Data Richness refers to the depth and quality of product data that lead to higher conversions and more complete marketing analytics. This includes detailed descriptions, marketing copy, multiple high-resolution images, interactive hotspots, and multimedia content. Syndigo is the only omnichannel solution that provides our retailer clients the way to enable these capabilities on their product detail pages. Rich product data enhances customer engagement, drives higher conversions, and supports informed decision-making.":1,"#Data Readiness measures whether product data includes all the required attributes and information that a recipient needs. By identifying gaps and inconsistencies in product data, businesses can take action to ensure comprehensive and accurate information is available to retailers, distributors, consumers, and other data partners to improve customer experience, reduce return rates, and build trust. Syndigo ensures that product data meets readiness requirements by considering both the completeness of a brand’s product information, as well as each retailer’s requirements…which can change daily.":1,"#In the age of data-driven decision-making, it is a necessity for businesses to have access to accurate and comprehensive product data. Even more, with today’s omnichannel and mobile shopper, this data must be available and scalable. Syndigo, utilizes a range of powerful metrics to help clients optimize their operations and drive success. Here are a few specific metrics and how they can be used to enhance product data quality, support business intelligence, and improve business outcomes.":1,"#Quality Drives Success":1,"#Data Timeliness refers to how current and “fresh” the product data is. With constantly evolving consumer preferences, recipient requirements, and market trends, businesses must ensure their product data is as fresh as possible to stay relevant, competitive, and responsive to customer needs. Syndigo has many capabilities to ensure timely data, including retailer-preferred delivery connections and updates from our platform.":1,"#<strong ljsid-0=\"\">Example:</strong> A health and wellness brand utilizes Syndigo’s Data Accuracy metric to ensure there is valid product nutritional information across their e-commerce platform, mobile app, and in-store displays. This helps them maintain consistency and increases speed to market in getting content live on retailer sites.":1,"#Want to see how how poor data quality impacts businesses? Check out the LinkedIn Live recording, “Your Toothbrush is Too Big! Why Data Quality Matters”":1,"#Wild Planet Foods":1,"#How to Act to Minimize Holiday Returns":1,"#At least 32% of consumers have recently returned one or more products because it did not ‘meet expectations based on the information available about that product while shopping.’ That figure could very well rise during a busy holiday season when consumers are browsing more products at a greater pace, and as varied holiday assortments are brought to shelves.":1,"#Want to discover what kind of content your customers want most? Find out in The State of Product Content 2023":1,"#That’s not surprising. When shopping online and in-store, consumers rely on product content to quickly explain what a product does, how it’s different from alternatives, how it will make them feel when they have it, and what problems it will solve for them. If information, imagery, and data are incomplete, inaccurate or out of date, it sets false expectations that lead to confusion and disappointment once the product is purchased.":1,"#But as analysis from the report shows, a significant portion of returns are driven by an avoidable cause: product content (or rather, lack of it).":1},"version":36149}]