[{"_id":"project-settings","settings":{"translateMetaTags":true,"translateAriaLabels":false,"translateTitle":true,"showWidget":true,"customWidget":{"theme":"custom","font":"rgb(255,255,255)","header":"rgb(0,0,0)","background":"rgba(0,0,0,0.8)","position":"right","positionVertical":"bottom","border":"rgb(204,204,204)","borderRequired":false,"widgetCompact":true},"widgetLanguages":[],"activeLanguages":{"ko":"한국어","zh":"中文(简体)","es":"Español","de":"Deutsch","ja":"日本語","ru":"Русский","en":"English"},"enabledLanguages":["de","en","es","ja","ko","ru","zh"],"debugInfo":false,"displayBranding":false,"displayBrandingName":false,"localizeImages":false,"localizeImagesLimit":false,"localizeAudio":false,"localizeAudioLimit":false,"disabledPages":[],"regexPhrases":[],"blockedClasses":false,"blockedIds":false,"phraseDetection":true,"customDomainSettings":[],"seoSetting":[],"translateSource":false,"overage":false,"detectPhraseFromAllLanguage":false,"googleAnalytics":false,"mixpanel":false,"heap":false},"version":39026},{"_id":"en","source":"en","pluralFn":"return n != 1 ? 1 : 0;","pluralForm":2,"dictionary":{},"version":39026},{"_id":"outdated","outdated":{"#January 10th, 2024":1,"#Google announced the end of third-party cookies, and now the clock is ticking. Check out this article from Kochava to learn what you can do.":1,"#Cookies blog v":1,"#Keep adding value for your audience and in return, gain valuable insights into their needs and wants. Enrich the data you have with verified first- or third-party data sets. Whether you’re looking to segment audiences by household, interests and behaviors, or other audience attributes, no use case is too small for Kochava’s":1,"#, IdentityLink® can match your first-party audience data with verified (and consented) third-party data. Marketers can enrich their existing audiences, identify devices by household for improved targeting, and match hashed emails (HEMs) to mobile ad IDs (MAIDs) to extend digital reach. Learn more about your audience’s behavior and interests (apps on device, app activity, points of interest visitation and more).":1,"#Combined with potential data available through third-party providers":1,"#Data & Analytics
Dig into your app data without limits. Extract strategic insights through analytics, reports, and a built-in SQL query prompter.":1,"#Media Cost Aggregation
Measure all of your omni-channel cost data in one dashboard and streamline your ROAS equation to maximize revenue.":1,"#Predictive Churn Modeling
Boost overall user LTV with highly accurate predictive churn modeling. Know which players are most likely to churn and reengage them before they do.":1,"#Premier iOS Support
Kochava ensures secure, privacy-first measurement of all your user data across Apple devices and complete support for SKAdNetwork attribution.":1,"#Консолидируйте свои многоканальные медиа-расходы на одной панели инструментов, чтобы получить четкое представление об эффективности вашей кампании с помощью Kochava Cost .":1,"#Fill out the form above to download the Free Guide!":1,"#Join us on the intriguing historic path of deep linking and take a peek into the future of the ever-evolving technology.":1,"#Smartlink Brain v":1,"#MMM 101: An Introduction to Marketing Mix Modeling":1,"#这个怎么运作
App Clips/Instant Apps are lightweight versions of an app which enable a user to experience the app without downloading the full version. Instant Apps are Google’s form of App Clips that have been available since 2017.":1,"#杰夫·理查森":1,"#艾德里安·赖斯":1,"#雷恩·谢克特":1,"#马克·梅纳里":1,"#Thank you for your form submission.":1,"#notch":1,"#MyBidCPA":1,"#LITADZMEDIA":1,"#Cost2action":1,"#Canovas media":1,"#Brightxnet":1,"#Appquasar":1,"#Adspiritmedia":1,"#网络研讨会 | Embracing Contextual Advertising for Privacy-Safe Growth April 24 10AM PDT":1,"#Why is MAU important?":1,"#MAU (Monthly Active User) is a key performance indicator (KPI) often used by online games, mobile apps, websites, and social networking sites. In marketing, MAU refers to the number of unique users who have engaged with a product or service within a 30-day period, and is typically used to measure the success and popularity of that product or service.":1,"#WEBINAR | Embracing Contextual Advertising for Privacy-Safe Growth April 24 10AM PDT":1,"#Dataseat, Gumgum, and M&CSaatchi Performance Logos":1,"#In addition to MAU, Kochava also measures daily active user (DAU) count, installs, retention, in-app events, and revenue. The Kochava platform also includes fraud prevention and detection tools that help marketers identify and block fraudulent activity.":1,"#As a leading mobile measurement partner (MMP), Kochava offers measurement and analytics tools for mobile app marketers. MAU is one of many key metrics that Kochava calculates. Kochava calculates MAU by measuring the number of unique users who have launched an app at least once in the last 30 days. This includes both new and returning users, and helps marketers understand how many people are actively using their app on a regular basis.":1,"#MAU and Kochava":1,"#Overall, improving MAU count requires multiple steps, some of which might be more effective than others. All of these steps focus on optimizing the user experience and speaking to audiences that will more likely respond to personalized content and updates.":1,"#Campaign optimization: Effective marketing campaigns can be a productive way to communicate to users what the product or service is, what it offers, and why they should use it. Marketing campaigns can increase user acquisition and engagement. Consider targeting specific audiences with tailored messaging and incorporate A/B testing to optimize campaign performance.":1,"#Continuous improvement and new features: Launching regular updates and features, big or small, can keep users interested and engaged with the product. Learn more about what the user wants by conducting surveys to gather feedback which can then be used to inform the development roadmap and prioritize updates that will encourage user engagement.":1,"#Gamification: Gamification is the use of game-like elements to make a product or service more engaging, making the user feel like they’re playing a game. Marketers can incorporate elements such as badges, rewards, and incentivization to make the user feel a sense of achievement or create competition which will drive them back into the app or website.":1,"#Personalization: Focus on the user by providing unique and personalized experiences for them. Personalization can increase engagement by making the user feel more connected to the product. Consider using data and analytics to tailor content to each user.":1,"#Improving the user experience: Conduct user research to improve the products usability and interface so that user’s stay engaged and want to come back to the product.":1,"#There are a few ways marketers can increase MAU. They include:":1,"#How to improve MAU":1,"#A consistently increasing MAU count month-over-month most likely signifies positive growth and engagement. However, MAU should not solely be used to determine engagement. Instead, MAU should be measured alongside other metrics such as retention, conversion rate, and revenue. Even if a company has high MAU, they can still struggle with low retention rates.":1,"#A good MAU count depends on the product, service, or platform being measured as well as the goals and expectations of the company or marketing team. In general, a higher MAU count is a positive indicator of user engagement and product success, but to understand if a MAU count is “good” will depend on the industry or vertical of the product.":1,"#What is a good MAU count?":1,"#As an example, a marketing team has defined an active user within their mobile app as someone who has opened the app and has made it to the checkout page within the last 30 days. The count of unique users who complete this action would be the MAU for that month.":1,"#, marketers should first define what constitutes an active user. It could be a user who has logged in and taken an action, such as making a purchase, signing up for a newsletter, or downloading a piece of content. Once that has been defined, marketers can measure and report on those unique users within a 30-day period.":1,"#MAU can be calculated":1,"#Before":1,"#How to calculate MAU":1,"#These are only a few benefits of monitoring your MAU. While it’s a simple metric, MAU paired with other data points can give marketers valuable insights for driving growth.":1,"#Understand revenue potential: A substantial MAU can reflect higher revenue potential for an app because it can result in more revenue from ad monetization, in-app purchases, and/or subscriptions.":1,"#Track growth trends and retention rate: By looking at MAU numbers over an extended period of time, marketers can get a better idea of the product’s growth trajectory and the user interest in the product. This can help make informed decisions about campaign performance, product development, and overall ad spend.":1,"#Measure user engagement: MAU helps measure how many users are actively engaged with a product or service on a monthly basis. This provides valuable insights into user engagement, which is important for improving customer satisfaction and retention.":1,"#because it can provide insight into user engagement, customer loyalty, and overall growth which helps companies identify areas of improvement and make data-driven decisions. Marketers should utilize this metric to:":1,"#MAU is important":1,"#Does Kochava comply with the EU and Swiss Data Privacy Frameworks?
Kochava complies with the EU-U.S. Data Privacy Framework (EU-U.S. DPF) and the Swiss-U.S. Data Privacy Framework (Swiss-U.S. DPF) as set forth by the U.S. Department of Commerce. Kochava has certified to the U.S. Department of Commerce that it adheres to the EU-U.S. Data Privacy Framework Principles (EU-U.S. DPF Principles) with regard to the processing of personal data received from the European Union in reliance on the EU-U.S. DPF. Kochava has certified to the U.S. Department of Commerce that it adheres to the Swiss-U.S. Data Privacy Framework Principles (Swiss-U.S. DPF Principles) with regard to the processing of personal data received from Switzerland in reliance on the Swiss-U.S. DPF. If there is any conflict between the terms in this privacy policy and the EU-U.S. DPF Principles and/or the Swiss-U.S. DPF Principles, the Principles shall govern. To learn more about the Data Privacy Framework (DPF) program, and to view our certification, please visit https://www.dataprivacyframework.gov/":1,"#This Website Visitor Privacy Policy was last updated April 15, 2024.":1,"#In compliance with the EU-U.S. DPF and the Swiss-U.S. DPF, Kochava commits to resolve DPF Principles-related complaints about our collection and use of your personal information. EU individuals and Swiss individuals with inquiries or complaints regarding our handling of personal data received in reliance on the EU-U.S. DPF and the Swiss-U.S. DPF should first contact Kochava at privacy@kochava.com.":1,"#Is Kochava subject to the investigatory and enforcement powers of the Federal Trade Commission (FTC)?
Yes. Kochava voluntarily subjects itself to the investigatory and enforcement powers of the FTC, as required by its participation in the EU-U.S. Data Privacy Framework and Swiss-U.S. Data Privacy Framework programs.":1,"#Must Kochava disclose PII in response to lawful requests by public authorities?
Yes, in accordance with the Data Privacy Framework Principles, Kochava may be required under certain circumstances to disclose PII in response to lawful requests by public authorities.":1,"#Is an independent dispute resolution mechanism in place to resolve privacy complaints brought by citizens of an EU member nation or Switzerland?
Yes. In the event a citizen of an EU member nation or Switzerland seeks to have an unresolved privacy complaint against Kochava addressed by an independent third-party, the website visitor may contact JAMS. For more information or to file a complaint, a user is encouraged to visit the JAMS website: https://www.jamsadr.com/. Such services may be provided to the user free of cost. Furthermore, if a user privacy complaint is not resolved through these means, a binding arbitration option may be available before the Data Privacy Framework Panel in certain limited circumstances.":1,"#Does Kochava share the PII it receives from website visitors with third-parties?
No, unless Kochava is unable to meet a visitor’s particular business objective. Under such circumstances, Kochava may elect to disclose a visitor’s PII in order to match them with a registered Kochava partner. These partners are contractually obligated to treat the PII with at least the same level of confidentiality as does Kochava. Despite taking these precautionary measures, Kochava may be liable in some circumstances for the onward transfer of personal information to a third party that violates the Data Privacy Framework Principles.":1,"#voice selected":1,"#1.0×":1,"#Vertical solutions":1,"#Web measurements":1,"#Phone number:":1,"#Job title:":1,"#Business email:":1,"#Linear and extended television":1,"#Surname:":1,"#Name:":1,"#Request a demo!":1,"#When Kochava systems receive an installation, we store this device ID at the row level. This is how we recognize re-installation or re-engagement of an inactive user. If you are a Kochava client, our system will do this automatically, so you have less to worry about as a UA manager. If you're not using Kochava yet, stop and ask yourself how many times you can pay for the same user.":1,"#Kochava automatically deduplicates re-installations":1,"#Let's do some simple math to illustrate the problem more clearly. A gaming app using a measurement provider that only stores data for 90 days has 100,000 attributed installs over the course of the campaign. If 9% are repeat installs, that's 9,000 installs that were re-attributed due to returning users. At $2 per installation, you're paying $18,000. At $5 per installation, no deduplication would cost you $45,000!":1,"#Among Kochava customers, we've seen that 6% to 12% of installs come back from users who reinstall the app after 90 days. The fees paid for these returning users add up to the CPI campaign. Note. SANS (Self-Assessed Networks) such as Facebook and Google have different retention policies in the advertising ecosystem; Kochava complies with these rules.":1,"#Get rid of your UA effort":1,"#and recognizes when idle users return to the app or when users who uninstalled the app reinstall it regardless of time. User acquisition with Kochava is a true representation of new installs rather than return ones, making it easier to track ad spend.":1,"#indefinitely":1,"#OH and DUH":1,"#Solution? Kochava stores records":1,"#Many analytics providers consider a returning user who re-engages to be considered new. The reason for this is data storage limitations. Many providers do not keep records for more than 90 days - any re-engagement beyond that appears new to them and is reassigned. If your metering provider doesn't have long-term deduplication capabilities, you're likely paying for users many times over.":1,"#When analyzing a user acquisition campaign, it is important to consider returning users. Mobile users often install an app and then remain idle for an extended period of time. Others uninstall apps only to reinstall them later. Many applications are designed for specific users, and users install them only for temporary needs. Travel and dating apps fall into this category, where users can re-enable or re-install much later to use the service again.":1,"#Refuse and do not sell":1,"#Press Enter to start searching":1,"#Subscribe now":1,"#Authorized agencies":1,"#Cost tracking":1,"#Data Dissemination":1,"#Constant incremental measurement":1,"#Submit for consideration":1,"#the Privacy Policy":1,"#By clicking \"Submit\" below, I agree that my personal data will be processed in accordance with":1,"#Data storage for tracking advertising costs | Kochava":1,"#Data retention impacts user marketing engagement, and their ad spend can skyrocket if device IDs are not deduplicated. When data is not retained indefinitely, users who return to the app are considered new, giving an inaccurate view of acquisition efforts and resulting in unnecessary payments to media publishers. Some measurement providers clear their records in as little as 90 days.":1,"#When marketing on connected devices, the “marketing” details are often unclear. There's so much going on behind the scenes to make it easier to accurately target and measure mobile campaigns. Too often, marketers don't take the time to look under the hood and understand what factors influence marketing efforts. One of these key factors that is often forgotten is data retention.":1,"#iOS solutions":1,"#Engaging users can be challenging. Users install an app and then remain idle for a variety of reasons. For example, a travel app might serve its purpose and then not launch until the next trip. While Kochava deduplicates users in perpetuity, other partners delete your data after 90 days, meaning you may end up paying for the same user when they re-engage with the app over an extended period of time.":1,"#Kochava deduplicates users indefinitely; other partners delete your data after 90 days.":1,"#Get a quote":1,"#Training center":1,"#Multi-channel attribution":1,"#Case studies":1,"#Free Application Analytics®":1,"#Media index":1,"#Publisher Pack":1,"#Data postbacks":1,"#AI hint":1,"#Measurement and Attribution":1,"#Universal links and app links":1,"#Media and entertainment":1,"#QSR/Food and Drink":1,"#Understand audiences through statistics or combinations of data from different sources (61 partners)":1,"#Measure content performance (44 partners)":1,"#Measure advertising performance (72 partners)":1,"#Use profiles to select personalised advertising (73 partners)":1,"#Create profiles for personalised advertising (73 partners)":1,"#Use limited data to select advertising (70 partners)":1,"#Store and/or access information on a device (96 partners)":1,"#We and our partners store or access information on devices, such as cookies and process personal data, such as unique identifiers and standard information sent by a device for the purposes described below. You may click to consent to our and our 143 partners’ processing for such purposes. Alternatively, you may click to refuse to consent, or access more detailed information and change your preferences before consenting. Your preferences will apply to this website only. Please note that some processing of your personal data may not require your consent, but you have a right to object to such processing. You can change your preferences or withdraw your consent at any time by returning to this site and clicking the \"Privacy\" button at the bottom of the webpage.":1,"#Средний доход на одного платящего пользователя":1,"#Загрузки":1,"#Доступные показатели будут включать в себя:":1,"#App Store Connect будет предлагать базовую аналитику приложений по производительности CPP.":1,"#Анализ влияния CPP на производительность":1,"#Если у вас есть вопросы по поводу этого варианта, свяжитесь с представителем вашего медиа-партнера и менеджером по работе с клиентами Kochava или напишите по адресу":1,"#Если вы работаете с медиа-партнером, который может динамически заполнять различные идентификаторы страниц продуктов на основе критериев таргетинга пользователей, которым программно показывается реклама, вы можете использовать возможности динамической замены макросов Kochava. Это позволяет маркетологам вставлять макрос в целевой URL-адрес, который можно заменить любым значением PPID, передаваемым рекламной сетью или платформой на стороне спроса (DSP) в запросе клика. В отличие от одного URL-адреса CPP для каждого трекера, этот подход позволяет использовать один трекер для многих направлений CPP.":1,"#Трекеры Kochava можно использовать как в платных медиа-кампаниях, так и в собственных медиа-проектах. Вы даже можете использовать CPP за кодами быстрого ответа (QR) с помощью":1,"#Помимо подробной информации, доступной через App Store Connect, вы также можете визуализировать производительность в Kochava. Если вы используете один CPP для каждого трекера, включение номера или названия CPP в имя трекера позволит вам разделить показатели эффективности по имени трекера в аналитике. Вы также можете фильтровать или группировать отчеты по названию трекера.":1,"#Имея под рукой эти уникальные URL-адреса CPP, вы готовы использовать их в своих маркетинговых кампаниях. Kochava упрощает это, позволяя вам вводить отдельный целевой URL-адрес за любым тегом отслеживания Kochava, который затем перенаправляет пользователей в App Store. Маркетологи могут назвать трекер Kochava в соответствии с CPP, на который он указывает в App Store, для облегчения просмотра отчетов в Kochava.":1,"#Маркетологам рекомендуется работать с разработчиками, чтобы составить план, как наилучшим образом использовать их 35 записей CPP. Обязательно наметьте конкретные цели, которых вы хотите достичь с помощью каждой версии, и соберите метаданные страницы продукта (видео для предварительного просмотра, снимки экрана и фрагменты текста), которые будут способствовать достижению желаемых целей.":1,"#Специальные параметры цены за клик Kochava":1,"#Целевой URL CPP":1,"#Отслеживайте свою цену за клик на панели инструментов Kochava.":1,"#Измерьте пользовательские страницы продуктов Apple с помощью Kohava":1,"#Скриншоты":1,"#Apple .":1,"#в подробной документации":1,"#Пошаговые инструкции см.":1,"#можно настроить в App Store Connect.":1,"#Пользовательские страницы продуктов":1,"#Как создавать собственные страницы продуктов":1,"#Новая функция CPP позволяет разработчикам приложений создавать до 35 различных вариантов страницы продукта в App Store для целевой аудитории, региона, демографии и т. д. Как только разработчик реализует CPP, они становятся видимыми для потребителей в App Store на устройствах под управлением iOS 15 или iPadOS 15 и более поздних версий. Маркетологи могут использовать CPP для повышения эффективности усилий по привлечению пользователей, предоставляя потребителям более индивидуальный и целенаправленный опыт работы с App Store. Будучи партнером по мобильным измерениям (MMP), Kochava позволяет легко включить CPP в вашу маркетинговую стратегию.":1,"#Маркетинг по своей природе не является чем-то универсальным. Персонализация контента, креатива и сообщений является ключом к охвату и связи с отдельными сегментами аудитории. Тот факт, что iOS-разработчики и маркетологи так долго застряли на одной странице продукта в App Store, откровенно говоря, весьма удивителен. К счастью, Apple представила пользовательские страницы продуктов (CPP) на":1,"#Повысьте коэффициент конверсии кампании, адаптируя интерфейс страницы продукта.":1,"#Если у вас есть вопросы об использовании CPP в ваших кампаниях, обратитесь к своему менеджеру по работе с клиентами Kochava или напишите по адресу":1,"#В Kochava мы уже думаем о том, как упростить настройку и повысить доступность отчетов о производительности, связанных с этим замечательным новым продуктом Apple.":1,"#Обратите внимание, что цена за клик в настоящее время не включается в отчеты о конверсиях Apple Search Ads (ASA) или SKAdNetwork. Поддержка ожидается в более поздних версиях CPP. Кроме того, в Kochava отчеты об установках приложений и событиях, привязанные к CPP, будут доступны только для атрибутов конверсий Kochava, если это разрешено с согласия пользователя через платформу AppTrackingTransparency (ATT).":1,"#. Это позволит вам опробовать CPP до того, как они получат более широкое распространение позднее в этом году.":1,"#Если вы не видите параметры CPP на панели управления App Store Connect, выполните процедуру обновления отправки в App Store, которую можно найти":1,"#Используйте Kochava и аналитику App Store Connect, чтобы проанализировать эффективность различных версий CPP. Вносите соответствующие коррективы, тестируйте и изучайте, а затем оптимизируйте. Эта новая функция открывает большие возможности положительного влияния на усилия по привлечению пользователей.":1,"#Если вы используете опцию динамической замены макросов, то включение номера или названия CPP в имя трекера будет невозможно, поскольку через этот трекер будет проходить несколько CPP. Вместо этого используйте нашу функцию пользовательских параметров, чтобы добавить ключ, который будет отображать динамический PPID в легкодоступной форме для отчетов. Кочава создал стандартизированный набор ключей пользовательских параметров (CP) от cp_0 до cp_9. Они включаются в отчеты об атрибуции в виде групп по выбору. Это позволяет вам группировать и анализировать эффективность различных PPID, назначенных различным CPP.":1,"#The new CPP feature enables app developers to curate up to 35 distinct variations of their App Store product page to target specific audiences, locales, demographics, and more. Once a developer implements CPPs, they’re visible to consumers in the App Store on devices running iOS 15 or iPadOS 15 and later. Marketers can use CPPs to improve performance on user acquisition efforts by presenting consumers with a more tailored and focused App Store experience. As a mobile measurement partner (MMP), Kochava makes it easy to incorporate CPPs into your marketing strategy.":1,"#July 27th, 2023":1,"#Spotify провела выездную войну для McDonald's, ориентируясь на сегменты, наблюдаемые на основе индивидуального поведенческого анализа. Пользователям Spotify была предоставлена комбинация аудио-, видео- и креативной медийной рекламы McDonald's.":1,"#, чтобы узнать, чем мы можем помочь.":1,"#Spotify провела выездную войну для McDonald's, ориентируясь на сегменты, видимые на основе индивидуального поведенческого анализа. Пользователям Spotify была предоставлена комбинация аудио-, видео- и креативной медийной рекламы McDonald's.":1,"#Учитывая миллионы показов, компании McDonald's необходимо было понять, как стратегия кампании Spotify влияет на конверсии в приложении MyMacca's Rewards.":1,"#Spotify провел мультимедийную кампанию для McDonald's, ориентируясь на сегменты аудитории, отобранные на основе индивидуального поведенческого анализа. Пользователям Spotify была предоставлена комбинация аудио-, видео- и креативной медийной рекламы McDonald's.":1,"#McDonald's Australia заключила партнерское соглашение со Spotify, чтобы изучить поведение клиентов в сфере потоковой передачи, чтобы улучшить таргетинг кампании и повысить вовлеченность и конверсию в приложении MyMacca. Эти данные позволили исследовательской команде Spotify провести индивидуальный поведенческий анализ и сегментировать пользователей на различные ключевые целевые аудитории (поколение Z, семьи, семьи в машине и т. д.) для активации кампании.":1,"#Пригласит демо":1,"#Чтобы оценить истинный постепенный рост этой индивидуальной стратегии кампании Spotify, внутренняя команда специалистов по данным и аналитиков Kochava, Kochava Foundry, проанализировала данные о впечатлениях кампании Spotify и целостные данные об активности приложений MyMacca. Используя запатентованные методологии, Kochava Foundry сегментировала тестовую группу, подвергшуюся воздействию кампании, а затем смоделировала контрольную группу из похожих пользователей, которых кампания не затронула. Различия в эффективности конверсий в нижней части воронки в приложении MyMacca были проанализированы между тестовой группой и смоделированной контрольной группой, чтобы определить приростность кампании.":1,"#The MediaLift study by Kochava Foundry demonstrated that the custom Spotify campaign produced positive incremental lift in driving new rewards registrations and overall food and drink orders in the MyMacca’s app. Nuances were also observed in performance response across target audiences, with Gen Z and Families significantly outperforming. Additional insights were uncovered related to creative exposure variations (video overlay, audio, display) and impression frequency impact on performance. The collective learnings will inform ongoing campaigns for maximum performance as the joint partnership grows.":1,"#To assess the true incremental lift of this customized Spotify campaign strategy, Kochava’s internal team of data scientists and analysts, Kochava Foundry, dissected the Spotify campaign impression data and holistic MyMacca’s app activity data. Leveraging proprietary methodologies, Kochava Foundry segmented the test group exposed to the campaign and then modeled a forensic control group of lookalike users who were not touched by the campaign. Differences in down-funnel conversion performance within the MyMacca’s app were analyzed between the test group and modeled control group to determine the incrementality of the campaign.":1,"#McDonald’s looked to Kochava, the mobile measurement partner (MMP) trusted for monitoring performance of their mobile app properties worldwide. McDonald’s Australia leverages the Kochava platform to measure installs and in-app events (including Registrations and Orders) within the MyMacca’s app.":1,"#Spotify ran a multi-media campaign for McDonald’s, targeting the audience segments curated from the custom behavioral analysis. Spotify users were served a combination of audio, video, and creative display ads for McDonald’s.
With millions of impressions delivered, McDonald’s needed to understand the incremental lift impact of the Spotify campaign strategy on conversions in the MyMacca’s Rewards app.":1,"#McDonald’s Australia partnered with Spotify to explore customer streaming behaviors in order to improve campaign targeting to increase engagement and conversions in the MyMacca’s app. The data empowered the Spotify Research team to perform custom behavioral analysis and segment users into a variety of key target audiences (Gen Z, Families, Families in Car, etc.) for campaign activation.":1,"#- User LTV Measurement Done Right":1,"#– Advertiser Analytics Research Manager, Spotify Advertising":1,"#“This was such a uniquely tailored campaign strategy for McDonald’s and we were thrilled Kochava Foundry was able to independently analyze the incremental impact of the effort.”":1,"#Kochava Foundry, MediaLift":1,"#Streaming & QSR":1,"#example@yourdomain.com":1,"#Must be valid email.":1,"#广告活动归因（并非来自媒体并归因于自身网络）":1,"#180 天
（> 180 天可作为附加组件）":1,"#仅限归因于网络":1,"#原始数据查询（100次查询/月）":1,"#来自 Kochava 的交钥匙解决方案，为您管理所有当前和未来用户隐私法规的用户同意提示对话。":1,"#Director of Product Marketing":1,"#[April 24, 10 AM US/PDT]":1,"#自有媒体
每月转化次数":1,"#每月活跃用户
(月活跃的用户)":1,"#娱乐":1,"#生活方式":1,"#食物和饮料":1,"#我们的客户如何增长":1,"#Free up to
10k
Monthly Active Users
(月活跃用户)":1,"#Free up to
12k
自有媒体
Conversions/Mo":1,"#不适用
(Owned Media Only)":1,"#仅限自有媒体":1,"#发射":1,"#分析仪表板":1,"#全渠道欺诈预防":1,"#抖音":1,"#入门很容易":1,"#洞察与分析":1,"#无限增长":1,"#归因指南":1,"#Click ID":1,"#JS Lifecycle":1,"#SessionStorage":1,"#LocalStorage":1,"#1P Cookie":1,"#Pixel.js SDK is not detected on this page":1,"#0 Pixel events":1,"#Pixel Helper":1,"#Hash calculator":1,"#No Pixel events yet":1,"#Microdata":1,"#SDK info":1,"#SHA-256 Hash":1,"#Value":1,"#Schema.org":1,"#OpenGraph":1,"#Canonical URL":1,"#HTML Meta Tags":1,"#Version":1,"#0 Pixel IDs detected":1,"#No Pixel SDK or Pixel ID initialized yet":1,"#测量金属":1,"#利用規約を":1,"#使用全球最大的广告数据库":1,"#通过提供政治的满意度来参与您的增长活动。下载我们的免费":1,"#使用深度链接最大化转化":1,"#Self-Attributing Networks 오직":1,"#The Kochava
퍼블리셔스 스위트":1,"#Raw Data Query (100 쿼리/월)":1,"#Campaign Attribution (Owned Media & Self-Attributing Networks 오직)":1,"#(Owned Media & Self-Attributing Networks 오직)":1,"#180일
(>180일 ADD-ON 사용 가능)":1,"#30 일
(Attributed Events ONLY)":1,"#With your permission we and our partners may use precise geolocation data and identification through device scanning. You may click to consent to our and our 143 partners’ processing as described above. Alternatively you may access more detailed information and change your preferences before consenting or to refuse consenting.":1,"#Torrent Scanner Plus.":1,"#Get Torrent Scanner +":1,"#Try our Torrent Scanner Plus to unlock:":1,"#For any payment and order-related support, please contact us at Email: support@torrentscanner.zendesk.com or pcsoftwareinfo.com
Phone: Click here":1,"#Adaware Software (7270356 Canada Inc.) is the operator of the Adaware products suites and related services (the “Company”, ”we” or “us”). We respect your privacy rights and we are committed to protecting them. This privacy policy (“Privacy Policy” or simply “policy”) governs our products, services and websites that link to this Privacy Policy, and describes our practices of processing data from you. By “you”, we refer to either or all of the following: (i) visitors to our websites that links to this Privacy Policy (“Visitor” and “Website”, respectively); (ii) our customers using our software products and Services (“User”); and (c) a business customer, a business partner that has a contractual relationship with us or a prospective customer that is yet to be engaged in a contract with us (“Business Customer”). Unless explicitly mentioned otherwise, the information in this Privacy Policy refers to any and all data subject types (“you” or “your’).
For the purpose of this policy, the “Service(s)” shall include any software licensed by the Company, including features offered by or within the installed software or additional software scripts available therein (either downloaded from one of our websites, pre-installed on your device, downloaded through a third party website, obtained on a physical medium, or otherwise), or services provided through and/or on top such software, services offered on our websites, communication forums, support services, account operation, updates, enhancements, new features, premium support, extended guarantees, online version and free versions of a software or additional services or features as we ay make available from time to time.
If you are a California resident, please also see our CCPA Notice.
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What's New":1,"#Buy Torrent Scanner +":1,"#Enter your license key and click on the activate button to start using Torrent Scanner Plus.":1,"#No items to list
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