[{"_id":"project-settings","settings":{"translateMetaTags":true,"translateAriaLabels":false,"translateTitle":true,"showWidget":true,"isFeedbackEnabled":false,"customWidget":{"theme":"custom","font":"rgb(255,255,255)","header":"rgb(0,0,0)","background":"rgba(0,0,0,0.8)","position":"right","positionVertical":"bottom","border":"rgb(204,204,204)","borderRequired":false,"widgetCompact":true,"isWidgetPositionRelative":false},"widgetLanguages":[],"activeLanguages":{"ko":"한국어","zh":"中文(简体)","es":"Español","de":"Deutsch","ja":"日本語","ru":"Русский","en":"English"},"enabledLanguages":["de","en","es","ja","ko","ru","zh"],"debugInfo":false,"displayBranding":false,"displayBrandingName":false,"localizeImages":false,"localizeUrls":false,"localizeImagesLimit":false,"localizeUrlsLimit":true,"localizeAudio":false,"localizeAudioLimit":false,"localizeDates":false,"disabledPages":[],"regexPhrases":[],"allowComplexCssSelectors":false,"blockedClasses":false,"blockedIds":false,"phraseDetection":true,"customDomainSettings":[],"seoSetting":[],"translateSource":false,"overage":false,"detectPhraseFromAllLanguage":false,"googleAnalytics":false,"mixpanel":false,"heap":false,"disableDateLocalization":false,"ignoreCurrencyInTranslation":false,"blockedComplexSelectors":[]},"version":47231},{"_id":"en","source":"en","pluralFn":"return n != 1 ? 1 : 0;","pluralForm":2,"dictionary":{},"version":47231},{"_id":"outdated","outdated":{"#In the above example, 6206619385610 is the creative ID of the ad that Facebook returns to the MMP, and the following request can be sent through the Graph API:":1,"#Android 免安装应用":1,"#iOS 轻 App":1,"#All ProductsKochava出版商可测量的延伸":1,"#The following post from Aarki highlights the benefits and future…":1,"#Protect your advertising dollars with AI-powered ad fraud prevention tools from Kochava. Detect and block ad fraud in real-time.":1,"#Request an Expert Consultation for Mobile & CTV Ad Fraud Prevention.":1,"#According to Juniper Research, ad fraud’s yearly price tag will hit $172 billion by 2028.":1,"#Detect and block spoofed data payloads to maintain the integrity of user engagement data and prevent cost-per-install & cost-per-event payouts on entirely fake conversions.":1,"#Go beyond one-size-fits-all solutions with customized fraud thresholding tailored to your brand’s needs. Personalize thresholding and account-level blocklisting to decide rules and dynamic conditions for blocking fraudulent sources. When these rules are violated, stay informed with immediate fraud alerting to know which media sources are flagged and blocked.":1,"#Fight back against mobile & CTV ad fraud with the industry’s most trusted fraud detection tools, which analyze trillions of data points across millions of campaigns every day.":1,"#Our multilayered, AI-powered tools detect and prevent all prevalent and emerging fraud tactics:":1,"#Ad Fraud Tactics We Prevent":1,"#Defend Your Spend With AI-Powered Ad Fraud Prevention":1,"#Ready to audit your campaigns for fraud risks right now? Kochava-Gießerei has conducted hundreds of fraud investigations, helping brands recover millions in misallocated ad spend. Request a fraud consultation to discover what patterns might be hiding in your campaign data—and what steps can immediately improve the quality of your traffic.":1,"#Within the redesigned Kochava platform, the Kochava Fraud Console has been overhauled and expanded to include additional fraud monitoring dashboards, including a brand new Blocked Traffic Summary dashboard. Check out this blog post für mehr Informationen.":1,"#Kochava recently hosted a technical deep-dive webinar to cut through fraud’s elaborate disguises, spotlighting detection methodologies refined through hundreds of investigations. Led by Simmons gewähren, VP of Kochava-Gießerei, and Tyler Levasseur, Manager of Foundry Data Analytics, the session unpacked how statistical analysis can expose even the most cleverly crafted fraud schemes.":1,"#Angebot zur Betrugsprävention":1,"#Webinar auf Abruf":1,"#Fordern Sie ein Ad Fraud Audit an,":1,"#点播的完整网络研讨会":1,"#Ready to audit your campaigns for fraud risks right now? 科恰瓦铸造厂 has conducted hundreds of fraud investigations, helping brands recover millions in misallocated ad spend. Request a fraud consultation to discover what patterns might be hiding in your campaign data—and what steps can immediately improve the quality of your traffic.":1,"#Within the redesigned Kochava platform, the Kochava Fraud Console has been overhauled and expanded to include additional fraud monitoring dashboards, including a brand new Blocked Traffic Summary dashboard. Check out this blog post 想要查询更多的信息。":1,"#Kochava recently hosted a technical deep-dive webinar to cut through fraud’s elaborate disguises, spotlighting detection methodologies refined through hundreds of investigations. Led by 格兰特西蒙斯, VP of 科恰瓦铸造厂, and Tyler Levasseur, Manager of Foundry Data Analytics, the session unpacked how statistical analysis can expose even the most cleverly crafted fraud schemes.":1,"#オンデマンドのウェビナー":1,"#広告不正監査をリクエストして":1,"#Ready to audit your campaigns for fraud risks right now? コチャバファウンドリー has conducted hundreds of fraud investigations, helping brands recover millions in misallocated ad spend. Request a fraud consultation to discover what patterns might be hiding in your campaign data—and what steps can immediately improve the quality of your traffic.":1,"#Within the redesigned Kochava platform, the Kochava Fraud Console has been overhauled and expanded to include additional fraud monitoring dashboards, including a brand new Blocked Traffic Summary dashboard. Check out this blog post 詳細については。":1,"#Kochava recently hosted a technical deep-dive webinar to cut through fraud’s elaborate disguises, spotlighting detection methodologies refined through hundreds of investigations. Led by グラントシモンズ, VP of コチャバファウンドリー, and Tyler Levasseur, Manager of Foundry Data Analytics, the session unpacked how statistical analysis can expose even the most cleverly crafted fraud schemes.":1,"#向我们索取免费演示 finance app marketing experts.":1,"#Learn about Search Ads Maven through Amy, a digital marketer struggling to manually optimize her spend on Apple Ads (formerly Apple Search Ads).":1,"#Fill out the form below to connect with a Search Ads Maven expert and
learn how we can help optimize your Apple Ads strategy.":1,"#访问 searchadsmaven.com":1,"#Scale and optimize your Apple Ads (formerly Apple Search Ads) campaigns with AI-powered automation.":1,"#leveraged by expert Apple Ads marketers.":1,"#高尔夫球":1,"#Season 1 – Episode 1":1,"#Privacy-First
Respecting Platform-Specific Opt-In Rules
Actor-Specific Identifiers Eliminating Re-Use
Consent-Enriched
Time-Based Optional":1,"#• Static IDs can be transacted without knowledge.
• Static IDs lack a traceable history of consent.
• Static IDs don’t facilitate permissions from the supplier.":1,"#most of":1,"#identitylocker graphic flow v":1,"#IdentityLocker graphic MAID":1,"#IdentityLocker graphic hero":1,"#IdentityLocker enables demand-side and supply-side parties to onboard their own first-party audience data into a secure locker. Parties can then manage the permissions of user data within their locker through secure identity tokens. Identity tokens are resolved across parties leveraging the third-party identity graphs.":1,"#ID- or Context-Based
Flexible Support for Identifiers
Optional Support for Contextual Attributes as an Alternative to IDs":1,"#Multi-Platform
iOS, Android, CTV/OTT, Console
and others":1,"#- myCast TV":1,"#- HyperTV, Inc.":1,"#- Bridgeupp LTD":1,"#- BIDGENCY GROUP LP":1,"#- BEAPUP SOLUTIONS LTD":1,"#- AnyClip Inc.":1,"#- Realtime Technologies GmbH":1,"#- Nowtilus GmbH":1,"#is a sophisticated learning system that continuously updates and enriches data, ensuring that budget recommendations are always accurate and ready to use.":1,"#quickly becomes outdated without regular updates, making it time-consuming and requiring skilled resources to manage.":1,"#AIM (постоянное инкрементное измерение) is a sophisticated learning system that continuously updates and enriches data, ensuring that budget recommendations are always accurate and ready to use.":1,"#Traditional MMM vs. ЦЕЛЬ":1,"#aimplatform.io":1,"#AIM enables the simulation of different investment scenarios, giving you a clear view of the potential impact on short-, mid-, and long-term performance.":1,"#5. Powerful scenario planning:":1,"#AIM delivers precise performance forecasts, enhancing your decision-making process and ultimately improving your return on investment.":1,"#4. Accurate forecasting:":1,"#: AIM presents actionable, meaningful MMM data to streamline your marketing investments, bolstering your buying decisions with powerful data science.":1,"#3. Effective data":1,"#With its sophisticated system that adapts and updates daily, AIM ensures that your insights are always current and accurate.":1,"#2. Continuous learning:":1,"#Leveraging real-time market data, AIM provides automated, optimized budget recommendations, enhancing performance by addressing variables such as seasonality, channel saturation, and incremental gains.":1,"#1. Optimized budget planning:":1,"#vs.":1,"#Tracking post-install events is important and Kochava makes it easy. Whether you want to start by tracking standard events or create and manage custom ones, we’ve got you covered. For more information, contact your account manager or see our":1,"#(por socio y rastreador)":1,"#(todos los dispositivos conectados)":1,"#(por socio)":1,"#(todos los socios integrados)":1,"#Atribución de medios pagos":1,"#(móvil, CTV y web)":1,"#(enlaces profundos + códigos QR)":1,"#(móvil y CTV)":1,"#Need Help Finding Your Plan? Solicitar una consulta ":1,"#(按合作伙伴和跟踪器)":1,"#(自我归因网络)":1,"#Hero Media Network":1,"#我已操作":1,"#跳过 180s":1,"#AutoGLM正在操作浏览器...":1,"#«Увеличьте рентабельность инвестиций в рекламу: передовые стратегии атрибуции в мобильных играх»":1,"#Enter Увеличьте рентабельность инвестиций в рекламу: передовые стратегии атрибуции в мобильных играх, the new guide from industry pioneers Kochava and ТикТок для бизнеса. This strategic playbook arrives at a pivotal moment, as traditional measurement approaches face disruption from privacy initiatives and evolving user behavior. Like a masterfully crafted power-up, the guide equips gaming marketers with the tools needed to thrive in an era when cutting-edge technologies revolutionize ad targeting while increasingly complex player actions and evolving privacy initiatives transform measurement paradigms.":1,"#Request a free consultation and demo with our OTT 및 CTV 전문가.":1,"#TikTokのTMPディレクトリ":1,"#TikTokの発表":1,"#TikTok의 TMP 디렉토리":1,"#TikTok의 발표":1,"#저희에게 연락해 주세요":1,"#문의하기":1,"#June 26th, 2025":1,"#Использовать Веб-SDK with ИдентитиЛинк® to create a single user ID for cross-device tracking on multiple platforms. IdentityLink® is what ties the web and mobile platforms together. It allows you to assign an internal ID that associates a user across connected devices and platforms like desktop and mobile. Enabling Web SDK is as simple as adding a pixel to the header of your existing web pages.":1,"#Веб-SDK allows for the tracking of ad performance across all your channels: website, mobile, email, blogs or social media pages. A user who clicks on an ad from one channel but later purchases on the web or installs an app, is now completely trackable through the Kochava Analytics platform. Forget about exporting data from Google Analytics and Kochava to piece together ad spend, revenue or activity from web and mobile. You don’t have to treat users on the web and mobile separately anymore. Track them all with Kochava.":1,"#Kochava, long renowned as the leader in mobile app attribution, introduces Веб-SDK—the bridge for in-app, mobile web, desktop and connected devices for cross-device tracking of your brand, giving you a holistic view of a user’s path to conversion.":1,"#Использовать Аналитика to understand which actions are being performed by users on each platform. Export IDs to create an audience segment for reengagement or send push notifications. Use Запрос for row-level data on user behavior between web and app.":1,"#Here, you can see how a marketer can configure the various revenue range buckets. Within the first conversion window, if crowd anonymity is HIGH, the marketer would receive the 괜찮은 conversion value (0-63) in the postback and know exactly which revenue bucket a cohort of users fell into. ":1,"#(パートナー別)":1,"#(パートナー&トラッカー別)":1,"#Paid Media Attribution (自己帰属ネットワーク)":1,"#(パートナーとトラッカー別)":1,"#(すべての接続デバイス)":1,"#有料メディアアトリビューション":1,"#(モバイルとCTV)":1,"#(自己アトリビューションネットワーク)":1,"#自己アトリビューションネットワーク":1,"#(по партнеру и трекеру)":1,"#(все подключенные устройства)":1,"#(по партнеру)":1,"#(разрешение идентификации между устройствами)":1,"#(все интегрированные партнеры)":1,"#(мобильные устройства, CTV и Интернет)":1,"#(глубокие ссылки + QR-коды)":1,"#Платная атрибуция медиа":1,"#(мобильные устройства и CTV)":1,"#All ProductsKochava für Verlage":1,"#An Introduction to":1,"#Mobile Marketing Manager":1,"#“Having our app event data in one platform has allowed us to understand which of our owned channels drives the most in-app engagement and what products we should highlight on our home tab marketing carousel.”":1,"#Marketing Analytics Manager":1,"#“Kochava is a game changer for measuring and optimizing our mobile apps. We now have a single source of truth across our omnichannel growth partners to quickly see what’s working and what’s not. Plus, the built-in fraud prevention ensures our ad dollars aren’t wasted on mobile ad fraud and fabricated app installs.”":1,"#Connect the dots between your ads and the business outcomes your media buyers care about, incorporating online outcomes across connected devices and offline outcomes, including footfall visitation and consumer purchase data.":1,"#Achieve data-driven, privacy-durable growth tailored to your unique KPIs.":1,"#growth":1,"#Real results from brands driving":1,"#Mix Modeling":1,"#Marketing Mix Modeling":1,"#Stay up to date on future product updates by 订阅我们的时事通讯.":1,"#If you have further questions about the new Blocked Traffic Summary dashboard, contact your Client Success Manager or email support@kochava.com. Detailed support documentation is available 这里.":1,"#这 Traffic by Block Reason table provides details on the underlying reason traffic has been blocked at a particular Blocklist Level.":1,"#这 Blocked Traffic by Blocklist bar chart provides a breakdown of blocked traffic volume by source.":1,"#这 Blocked Traffic Trend graph is helpful for understanding traffic spikes and correlative shifts in fraudulent traffic over time. Hover your mouse over the line graph to see day-by-day metrics. Use filtering options to view impressions vs. clicks, change date range, or narrow results to a specific app, network, campaign, and/or creative.":1,"#Request a free ad fraud consultation. 联系我们":1,"#22%から55%":1,"#疑わしいインストールのタイミング:":1,"#ゾンビインストール:":1,"#制約されたデバイスシグナル:":1,"#foundry@":1,"#kochava.com/foundry/":1,"#今すぐKochavaにご連絡ください":1,"#損失が雪だるま式に膨らむのを待つ必要はありません":1,"#危険信号":1,"#、初めてにして唯一のモバイル計測パートナー(MMP)":1,"#11~34%":1,"#合理的な推定値が":1,"#広告予算の3分の1以上が不正インストールに充てられていた":1,"#Stay up to date on future product updates by subscribing to our newsletter.":1,"#If you have further questions about the new Blocked Traffic Summary dashboard, contact your Client Success Manager or email support@kochava.com. Detailed support documentation is available here.":1,"#Request a free ad fraud consultation. Contact Us":1,"#The Blocked Traffic Summary is the latest enhancement to the Kochava Fraud Console, empowering advertisers to battle ad fraud.":1,"#If you’re not currently a customer and would like a demo of the Kochava Fraud Console, please contact us.":1,"#With the May 2025 launch of the redesigned Kochava platform, the Kochava Fraud Console was improved and expanded to include six additional fraud monitoring":1,"#Prevent wasted ad spend on fraudulent traffic":1,"#Stay up to date on future product updates by サブスクリプション.":1,"#To learn more about or request a demo of Kochava ad fraud prevention tools, visit kochava.com/product/ad-fraud-prevention/.":1,"#Only by implementing robust fraud detection tools and working with verified partners can mobile advertisers protect their investments and ensure that their campaigns drive authentic engagement and measurable growth.":1,"#Fraudulent activities such as bot traffic, click farms, and spoofed app installs can consume upwards of 40% of unprotected mobile ad budgets, meaning that advertisers pay for nonexistent users who will never convert into actual customers. Beyond the immediate financial waste, ad fraud corrupts attribution data and audience insights, leading to misguided optimization decisions and targeting strategies. This creates a compounding effect wherein advertisers not only lose money to fraudulent activity but also make poor strategic choices based on polluted data, ultimately hampering their ability to reach real users and achieve genuine business outcomes.":1,"#Mobile advertisers are combating advertising fraud more aggressively, as it directly undermines campaign effectiveness and ROI while distorting critical performance data.":1,"#Research published by Statista estimates that advertising fraud losses will surpass $173 billion by 2028, with North America accounting for 42% of all losses.":1,"#The Ad Fraud Epidemic":1,"#If you’re not currently a customer and would like a demo of the Kochava Fraud Console, please こちらにお問い合わせください。.":1,"#To manage your blocklist via API or set automatic custom thresholds, contact your Client Success Manager or email support@kochava.com.":1,"#Fight back against costly advertising fraud":1,"#Once selected, a new tab opens, enabling you to save the entry to your blocklist. Please allow 24 hours for the update to reflect in your account. ":1,"#While perusing the Kochava Fraud Console, administrators can manually add site IDs, IP addresses, and/or device IDs to their account-level blocklist. When you are in a dashboard view and table that supports this option, you’ll see an Add to Blocklist option for eligible entries.":1,"#Managing Your Blocklist":1,"#If you have further questions about the new Blocked Traffic Summary dashboard, contact your Client Success Manager or email support@kochava.com. Detailed support documentation is available こちら.":1,"#Transactions are from a source flagged for consistent time-to-install (TTI) distribution outliers indicating fraudulent behavior.":1,"#TTI Outlier":1,"#Transactions are from a source flagged for excessive volume of clicks and potential install matches wherein a mismatch occurs between the platform indicated at click and the platform indicated at install.":1,"#Transactions are from a source (e.g., device ID, IP address, site ID) added by the advertiser via the Manage Account Blocklist dashboard.":1,"#Manage Account Blocklist":1,"#Launched in 2017, the Fraud Console is a core component of Kochava’s AI-powered ad fraud prevention suite that emboldens marketers to":1,"#Transactions are from a source flagged for exceedingly low mean time to install (MTTI), the average time between click and install.":1,"#Low MTTI":1,"#Transactions fall outside a prescribed allowed traffic date range within Traffic Verifier.":1,"#Invalid Traffic Dates":1,"#Transactions are from a source flagged for excessive volume of invalid purchase receipts.":1,"#Invalid Purchase Receipts":1,"#Transactions are from a source flagged for excessive volume of invalid install receipts.":1,"#Invalid Install Receipts":1,"#Transactions are from a source IP address flagged for exceedingly high click volume.":1,"#With the May 2025 launch of the redesigned Kochava platform, the Kochava Fraud Console was improved and expanded to include six additional fraud monitoring dashboards, including SDK Outliers, Device Attribution Outliers, Google Referrer Mismatch, and more. Kochava now introduces a brand new Blocked Traffic Summary dashboard as the latest Fraud Console enhancement.":1,"#Transactions are from a source device flagged for exceedingly high click volume.":1,"#Transactions fall outside a prescribed geo filter within Traffic Verifier settings.":1,"#Geo Filter":1,"#Transactions exceed a prescribed frequency cap established by the advertiser for impression volumes for a unique IP address.":1,"#Frequency Cap Imp|IP":1,"#Transactions exceed a prescribed frequency cap established by the advertiser for click volumes for a unique site ID.":1,"#Frequency Cap Click|Site ID":1,"#Transactions are from a source consistently flagged for exceedingly high click volume from individual devices.":1,"#Device High Click Volume":1,"#Recent Kochava Fraud Console updates empower marketers":1,"#Transactions fall outside of a prescribed device filter within Traffic Verifier settings.":1,"#Device Filter":1,"#Transactions are from a source consistently flagged for an exceedingly high click-to-install (CTI) ratio, indicating click flooding.":1,"#Transactions are from IP addresses anonymized by hosting providers/data centers, VPN services, public proxies, and/or Tor exit nodes.":1,"#Anonymized":1,"#Blocked Reason":1,"#Possible Blocked Reason entries may include any of the following:":1,"#Transactions (impressions or clicks) are blocked based on a specific rule or condition within Traffic Verifier® settings established by the advertiser.":1,"#Transactions (impressions or clicks) from a specific publisher or sub-publisher site ID are blocked.":1,"#Site ID":1,"#Transactions (impressions or clicks) from a specific IP address are blocked.":1,"#Transactions (impressions or clicks) from a specific device ID (e.g., ADID, IDFA, RIDA) are blocked.":1,"#Blocklist Level":1,"#Possible Blocklist Level entries may include any of the following:":1,"#The Traffic by Block Reason table provides details on the underlying reason traffic has been blocked at a particular Blocklist Level.":1,"#Within the Blocked Traffic by Network table, advertisers can view the breakdown of blocked transaction volume by individual network partners within their media mix, facilitating quick understanding of which media partners are overindexing or underindexing for fraud. The entire dashboard can be filtered by a variety of variables, including Network Name, which enables advertisers to zero in on one network’s traffic across all charts, graphs, and tables.":1,"#June 25th, 2025":1,"#Indicates traffic blocked due to an IP address, site ID, or device ID manually uploaded by the account owner either via the Manage Account Blocklist dashboard within the Fraud Console or via the Blocklist API.":1,"#Indicates traffic blocked due to insertion order (IO) enforcement rules enabled by the advertiser at the campaign and/or tracker level to match their campaign goals, targeting criteria, and/or other variables.":1,"#Indicates traffic blocked based on the advertiser’s custom, configurable blocklist, which can be tailored to an individual brand and vertical to enact stricter fraud thresholds (e.g., lower click-to-install ratio).":1,"#Indicates traffic blocked by Kochava’s proprietary, AI-trained blocklist, which can be activated on any app or account-wide. It dynamically blocks traffic from repeat offenders across publisher site IDs, IP addresses, and device IDs based on machine-learning algorithms monitoring billions of transactions daily.":1,"#Manual Upload":1,"#Custom Blocklist":1,"#Global Blocklist":1,"#Blocklist Sources":1,"#The Blocked Traffic by Blocklist bar chart provides a breakdown of blocked traffic volume by source.":1,"#The Blocked Traffic Trend graph is helpful for understanding traffic spikes and correlative shifts in fraudulent traffic over time. Hover your mouse over the line graph to see day-by-day metrics. Use filtering options to view impressions vs. clicks, change date range, or narrow results to a specific app, network, campaign, and/or creative.":1,"#How to Use the Blocked Traffic Summary Dashboard":1,"#Marketers can explore and dig into fraudulent traffic trends against their overall campaign traffic to understand the prevalence of fraud amid their media mix.":1,"#The new Blocked Traffic Summary dashboard gives easy-to-access insights into what ad campaign traffic (e.g., impressions, clicks) has been blocked and for what reason.":1,"#Exploring the NEW Blocked Traffic Summary":1,"#Request a free ad fraud consultation. お問い合わせ":1,"#Maintain the integrity of marketing investments":1,"#Make better decisions with clean data":1,"#Ensure that marketing analytics are based on genuine user activity":1,"#Libra Ad Media Inc":1,"#Jio Hotstar":1,"#(归因自我网络)":1,"#可配置的归因 (By Partner & Tracker)":1,"#可配置的归因 (By Partner)":1,"#智能链接 (Deep Linking + QR Codes)":1,"#Paid Media Attribution (自我归因网络)":1,"#Configurable Attribution (By Partner & Tracker)":1,"#(由合作伙伴和追踪者)":1,"#可配置的增益":1,"#可配置的归因 (按合作伙伴和追踪者)":1,"#可配置的归因 (由合作伙伴提供)":1,"#付费媒体归因 (所有集成合作伙伴)":1,"#付费媒体归因 (自我归因网络)":1,"#有料メディアの帰属":1,"#設定可能なアトリビューション (By Partner)":1,"#設定可能なアトリビューション (By Partner & Tracker)":1,"#有料メディアの帰属 (すべての統合パートナー)":1},"version":47231}]