[{"_id":"project-settings","settings":{"translateMetaTags":true,"translateAriaLabels":false,"translateTitle":true,"showWidget":true,"customWidget":{"theme":"custom","font":"rgb(255,255,255)","header":"rgb(0,0,0)","background":"rgba(0,0,0,0.8)","position":"right","positionVertical":"bottom","border":"rgb(204,204,204)","borderRequired":false,"widgetCompact":true},"widgetLanguages":[],"activeLanguages":{"ko":"한국어","zh":"中文(简体)","es":"Español","de":"Deutsch","ja":"日本語","ru":"Русский","en":"English"},"enabledLanguages":["de","en","es","ja","ko","ru","zh"],"debugInfo":false,"displayBranding":false,"displayBrandingName":false,"localizeImages":false,"localizeImagesLimit":false,"localizeAudio":false,"localizeAudioLimit":false,"localizeDates":false,"disabledPages":[],"regexPhrases":[],"allowComplexCssSelectors":false,"blockedClasses":false,"blockedIds":false,"phraseDetection":true,"customDomainSettings":[],"seoSetting":[],"translateSource":false,"overage":false,"detectPhraseFromAllLanguage":false,"googleAnalytics":false,"mixpanel":false,"heap":false,"blockedComplexSelectors":[]},"version":43093},{"_id":"en","source":"en","pluralFn":"return n != 1 ? 1 : 0;","pluralForm":2,"dictionary":{},"version":43093},{"_id":"outdated","outdated":{"#Programmatic TV is the process of automatically buying audience-based ads on a platform using set-top-box (STB) data to identify those specific audiences. Ad space is then bought programmatically to target those audiences.":1,"#Programmatic TV":1,"#Traditional TV is the original way of ad buying where ad spots were purchased based on viewer data such as gender, age, and other demographics and served on specific TV ad programs. This type of ad buying reaches a wide range of viewers across linear TV ad spots.":1,"#Traditional TV":1,"#Must Know Terms in the Advanced TV Space, Advanced TV is a blanket term that describes the non-traditional way of TV. They are connected over the internet and stream shows and movies.":1,"#Must Know Terms in the Advanced TV Space – Kochava":1,"#TV Streaming Lumascape":1,"#Advanced TV content logos":1,"#TV buying is the process of purchasing ad space and time on a platform or service to target specific audiences to increase your customer base. TV buying has evolved over the years. Traditionally, ads were purchased and served on cable/satellite television, reaching broad audiences. Today, ad space can be bought and sold automatically and served to specific viewers across many programs and devices. The following are three types of tv buying, all of which are still used in various ways.":1,"#Illustration of TV, Laptop, and Smartphone\\":1,"#Advanced TV buying":1,"#Для получения дополнительной информации посетите наш <a ljsid-1=\"\">Веб-сайт</a> or reach out to us at <a ljsid-3=\"\">support@kochava.com</a>.":1,"#Hopefully, this guide has helped clarify some of the terms in and around advanced TV. If you want to learn more about advanced TV, download our guide on an <a ljsid-1=\"\">Introduction to OTT &amp; CTV</a>, which will look at the OTT and CTV ecosystem, the benefits of advertising on these platforms, and how to get started.":1,"#As an advertiser, when choosing what platform to serve ads on, make sure to examine the different platforms, what they offer, and how or if they display ads to ensure you are reaching your desired audiences.":1,"#There are many types of TV content, and each platform can have a combination of the above features. For example, Hulu is both an SVOD and AVOD streaming service and provides viewers with the option to buy add-ons that fall under the TVOD category. On the other hand, Netflix only operates under the SVOD umbrella because it is solely subscription-based. The below <a ljsid-1=\"\">LumaScape</a> shows the segmentation of different TV content and where they all fit into the streaming ecosystem.":1,"#TVE, or TV Everywhere, refers to content that can be streamed on any device. Views can log in to the platform to view content and pay for their service within that platform.":1,"#TVE":1,"#TVOD, or Transaction-based Video On Demand, allows viewers to pay only for the content they want to watch, typically on rent or buy basis for a one-time fee.":1,"#TVOD":1,"#TV buying":1,"#AVOD, Advertising-based Video On Demand, are streaming services that offer free, ad-supported streaming video (e.g., Crackle, Tubi, Vudu). Viewers can watch content for free, but advertisements will occasionally appear during their view time.":1,"#AVOD":1,"#SVOD, or Subscription Video On Demand, are streaming services that require a subscription (e.g., Netflix, Hulu, & Amazon Prime Video), and viewers can watch content when they choose.":1,"#SVOD":1,"#VOD, or Video on Demand, allows viewers to watch television content when they choose instead of watching programs at a scheduled time.":1,"#VOD":1,"#vMVPDs, or Virtual Multichannel Video Program Distributors, are similar to MVPDs but distribute and serve channels across digital, OTT platforms such as YouTube TV.":1,"#vMVPDs":1,"#MVPDs, or Multichannel Video Program Distributors, distribute or serve multiple television channels to viewers typically on a subscription basis like Dish TV.":1,"#MVPDs":1,"#As we dive deeper into the advanced TV space, many more industry terms emerge, and it can be challenging to keep them straight. So let’s clarify these definitions and provide some examples.":1,"#TV content refers to how television can be made available to viewers. Instead of only paying for cable or satellite services and watching the content available only on those provided channels, viewers can decide what content they want to view and pay for that content in various ways. Advertisers, too, can determine what type of TV content they serve ads on depending on the audiences they want to target.":1,"#TV content":1,"#Digital TV transmits television signals across digital media such as desktop, mobile, or tablets rather than traditional methods like linear television.":1,"#<a ljsid-0=\"\">КТВ</a>, or connected TV, describes televisions that are either directly internet-enabled like smart TVs or devices that plug into a TV to stream content “over-the-top” of the internet. Common household CTVs include Amazon Fire, Roku, Chromecast sticks, Apple TV, PlayStation, and Xbox gaming consoles.":1,"#<a ljsid-0=\"\">ОТТ</a>, or over-the-top, refers to television and film content streamed “over-the-top” of the internet directly to viewers, rather than through traditional broadcast, cable, or satellite mediums. Content may be streamed on connected TV devices, desktops/laptops, mobile phones, and tablets from apps or websites.":1,"#<a ljsid-0=\"\">Линейное ТВ</a> is the traditional television format that displays content through a satellite or cable box and is watched at a scheduled time on a specific channel.":1,"#TV formats are ways that television is served to viewers. Like TV ad buying, TV formats have significantly changed over time. The evolution of how viewers can watch, where they watch, and when they watch television has provided advertisers with many more data points, allowing them to target their audiences more effectively and effectively.":1,"#TV formats":1,"#Addressable TV uses programmatic technology and automatically segments audiences to target ads at the household level. In real-time, these addressable TV advertisements are served to viewers across set-top providers (cable platforms) and Video on Demand (VOD) inventory. <strong ljsid-1=\"\">Addressable TV</strong> allows for advertisers to potentially target customers and geographies more precisely.":1,"#Welcome to your advanced TV terminology guide. This piece will break down terms associated with all things television and explain where they fit into the OTT/CTV ecosystem. <a ljsid-1=\"\">Расширенный ТВ</a> is a blanket term that describes the non-traditional way TV is viewed. Advanced TVs are connected over the internet and stream shows and movies through streaming services like Netflix and Hulu.":1,"#Your Guide to Over-the-Top (OTT) and Connected TV (CTV) Vocabulary":1,"#Fraud Abatement With Traffic Verifier":1,"#<span ljsid-0=\"\">Here, you can see how a marketer can configure the various revenue range buckets. </span>Within the <strong ljsid-2=\"\">first conversion window</strong>, <span ljsid-4=\"\">if </span><a ljsid-5=\"\"><span ljsid-5-0=\"\">crowd anonymity</span></a><span ljsid-6=\"\"> is HIGH, the marketer would receive the </span><b ljsid-7=\"\">美好的</b><span ljsid-8=\"\"> conversion value (0-63) in the postback and know exactly which revenue bucket a cohort of users fell into. </span>":1,"#<span ljsid-0=\"\">Here, you can see how a marketer can configure the various revenue range buckets. </span>Within the <strong ljsid-2=\"\">first conversion window</strong>, <span ljsid-4=\"\">if </span><a ljsid-5=\"\"><span ljsid-5-0=\"\">crowd anonymity</span></a><span ljsid-6=\"\"> is HIGH, the marketer would receive the </span><b ljsid-7=\"\">Bußgeld</b><span ljsid-8=\"\"> conversion value (0-63) in the postback and know exactly which revenue bucket a cohort of users fell into. </span>":1,"#Don’t see a partner you’re looking for? <a ljsid-1=\"\">Связаться с нами</a> for assistance from our Integrations Team.":1,"#社交连线":1,"#社交剧场":1,"#社交 Moov":1,"#社会成长科技":1,"#社交代码":1,"#捕捉电路":1,"#Snapchat 公司":1,"#斯纳克媒体":1,"#科学生长实验室":1,"#SMTP Mailers 私人有限公司":1,"#SmartPosting 智能发布":1,"#智能新闻":1,"#智能出价":1,"#Smart-C 智能 C":1,"#Scaleup 网络":1,"#Smart Earning 联盟":1,"#智能广告服务器":1,"#斯马尔戈":1,"#斯马德克斯":1,"#SmaAd 视频":1,"#SkyMobi 公司":1,"#天空之旗":1,"#ScaleOut 横向扩展":1,"#溜冰":1,"#校园直播":1,"#SKMADS 系列":1,"#渗透":1,"#手机网站":1,"#站点侦察兵":1,"#坟墓":1,"#Siren 有限公司":1,"#Digital Turbine 的 SingleTap":1,"#赛注册会计师":1,"#单一梦想媒体":1,"#无尽的广告":1,"#简单广告":1,"#辛普莱克斯":1,"#相似出价":1,"#西梅吉":1,"#SimcoeMediaSolutions 公司":1,"#SilverPush （银推送）":1,"#西雅克媒体":1,"#SAV 企业":1,"#副业组":1,"#Shrivan Digital Private 有限公司":1,"#嘲":1,"#显示英雄":1,"#喊叫车":1,"#选购 My Influence":1,"#Shoogloo 移动版":1,"#舒格鲁":1,"#石狮传媒":1,"#媒体跳转":1,"#转变":1,"#SheIsMedia 公司":1,"#绵羊暴民":1,"#沙赞":1,"#SharePop 餐厅":1,"#茄子快传":1,"#应该":1,"#索科米":1,"#Triton 数字":1,"#三重奏":1,"#ShakeAgain （摇一摇）":1,"#棘手的数字":1,"#试用支付":1,"#特雷森萨":1,"#传音":1,"#交通场地":1,"#流量之星":1,"#流量鲨鱼":1,"#TrafficHunt 系列":1,"#SGD 移动版":1,"#Traffica狂欢":1,"#流量转向":1,"#流量游牧者":1,"#交易作品":1,"#贸易倍增器":1,"#运输":1,"#跟踪广告":1,"#TrackBack 媒体":1,"#TPA数字":1,"#触摸移动":1,"#Topscore 广告":1,"#Toolsforest 香港有限公司":1,"#ToneFuse （音源保险丝）":1,"#托达赛尔":1,"#TNK公司":1,"#TMV 媒体":1,"#小莫比":1,"#TimeOne Mobile （Khing）":1,"#时间跳跃":1,"#舵柄":1,"#会话M":1,"#TikTok 商业版":1,"#第三场":1,"#熟悉业务":1,"#韭菜":1,"#TheBluMarket 餐厅":1,"#TheAdz优惠":1,"#The-Phronesis 餐厅":1,"#塞普特尼":1,"#社交眼":1,"#金钱手册":1,"#Mediafinity 公司":1,"#Matrix 数字":1,"#欢乐的研磨":1,"#Sense 数字媒体":1,"#巴利胡媒体":1,"#了不起的人":1,"#TG 老虎机 - BitRhymes VPPN":1,"#TG 联盟":1,"#TextNow 公司":1,"#测试-INT-06-13-23":1,"#Tersertude 餐厅":1,"#Teradata 公司":1,"#硒":1,"#特纳德":1,"#泰尔媒体":1,"#特利普":1,"#Techolex Technologies 私人有限公司":1,"#Technonize 媒体":1,"#TECHNO 阿卡迪亚":1,"#技术主管":1,"#手堂":1,"#技术流":1,"#德菲":1,"#段":1,"#“大黄蜂”团队":1,"#TCLUB 俱乐部":1,"#TBM 组":1,"#TBD 媒体":1,"#塔特阿兹":1,"#任务币":1,"#Tarsan MVAS 私人有限公司":1,"#Target Media Ads 有限公司":1,"#种子应用":1,"#Santa Digi解决方案":1,"#塔普提卡":1,"#TAPTAP 技术":1,"#TapSense 智能感知":1,"#TapRush 技术":1,"#塔普克斯":1,"#TapJoy 公司":1,"#TapHeaven 餐厅":1,"#TapGen 公司":1,"#TapGage 系列":1,"#塔普达克":1,"#TapCommerce 交易平台":1,"#Tapboost 媒体":1,"#附着":1,"#点按 Mob 图标":1,"#探戈":1,"#搜索人":1,"#伪造":1,"#塔布拉":1,"#塔巴托":1,"#TA 传媒":1,"#辛迪加 5":1,"#Swyft 媒体":1,"#漩涡媒体有限公司":1,"#斯威伦":1,"#Search Ads 优化 （SAO）":1,"#特警":1,"#SVmobi":1,"#SVG 移动版":1,"#超级广告":1,"#肖恩广告":1,"#SupedAd 媒体":1,"#SunMedia 公司":1,"#Sungy 公司":1,"#SUNADNETWORK 公司":1,"#STORE 数字媒体":1,"#StrikeAd 公司":1,"#StreamElements （流元素）":1,"#故事化":1,"#西尼尔":1,"#装订机":1,"#斯特拉莫比":1,"#恒星传媒":1,"#蒸汽搜索引擎":1,"#StartMeApp 应用程序":1,"#StartApp 应用程序":1,"#Starmob 媒体":1,"#观星者":1,"#海斯":1,"#星 尘":1,"#StackAdapt 的":1,"#SRDigix 的":1,"#SpritAdsHub 公司":1,"#Sprint数字":1,"#洒水":1,"#SpotEffects":1,"#在那之前":1,"#斯库蒂":1,"#赞助暴徒":1,"#滑溜溜的":1,"#Spin 媒体":1,"#Spikezen 有限公司":1,"#辣味手机":1,"#斯皮克醇":1,"#ScreenLogiQ 屏幕":1,"#Sparta 移动":1,"#踢球广告":1},"version":43093}]