[{"_id":"project-settings","settings":{"translateMetaTags":true,"translateAriaLabels":false,"translateTitle":true,"showWidget":true,"customWidget":{"theme":"custom","font":"rgb(255,255,255)","header":"rgb(0,0,0)","background":"rgba(0,0,0,0.8)","position":"right","positionVertical":"bottom","border":"rgb(204,204,204)","borderRequired":false,"widgetCompact":true},"widgetLanguages":[],"activeLanguages":{"ko":"한국어","zh":"中文(简体)","es":"Español","de":"Deutsch","ja":"日本語","ru":"Русский","en":"English"},"enabledLanguages":["de","en","es","ja","ko","ru","zh"],"debugInfo":false,"displayBranding":false,"displayBrandingName":false,"localizeImages":false,"localizeImagesLimit":false,"localizeAudio":false,"localizeAudioLimit":false,"localizeDates":false,"disabledPages":[],"regexPhrases":[],"blockedClasses":false,"blockedIds":false,"phraseDetection":true,"customDomainSettings":[],"seoSetting":[],"translateSource":false,"overage":false,"detectPhraseFromAllLanguage":false,"googleAnalytics":false,"mixpanel":false,"heap":false},"version":39903},{"_id":"en","source":"en","pluralFn":"return n != 1 ? 1 : 0;","pluralForm":2,"dictionary":{},"version":39903},{"_id":"outdated","outdated":{"#Kochava Welcomes Admitad as New Authorized Agency Partner":1,"#A Kochava webinar event on SKAN obstacles marketers still face and how they can be overcome with the right tools and partners.":1,"#Don’t miss this insightful webinar with SKAN experts from Kochava, Dataseat, and Wavemaker.":1,"#What obstacles are marketers still facing and how can they be overcome with the right tools and partners to drive repeated success on SKAN campaigns?":1,"#What does SKAN adoption look like nearly 3 years later?":1,"#Apple’s SKAdNetwork (SKAN) turns 6 years old in 2024; however, it wasn’t until the release of iOS 14.5 in 2021 that this privacy-enhancing technology joined the main stage of iOS app marketing.":1,"#Search engine ads":1,"#Email marketing campaigns":1,"#Click-through rate (CTR) is a metric that measures how often a link or advertisement is clicked. CTR can be used to measure various types of campaigns including:":1,"#Kochava makes it easy for marketers and advertisers to measure the effectiveness of campaigns by analyzing key metrics such as impressions, clicks, installs, and in-app events. Kochava provides real-time reporting and granular insights into your campaigns, allowing you to identify which campaigns, networks, partners, and channels drive the most engagement.":1,"#Within the Kochava platform, marketers can measure and view ad campaign metrics to optimize the performance of mobile apps, including CTR for mobile ad campaigns.":1,"#CTR and Kochava":1,"#measures that action users take once they are in the website or app. Both of these metrics should be used in your marketing efforts to gain a more holistic view of your users journey and ad effectiveness.":1,"#CTR measures what action a user takes before they go to a website or app while":1,"#is the percentage-based metric that measures the proportion of website or app visitors who take a specific action out of the total number of visitors. This metric provides an indication of the effectiveness of a website or app in terms of achieving goals, generating sales, or increasing engagement.":1,"#conversion rate":1,"#CTR vs conversion rate":1,"#For example, many YouTube ads allow users to skip the ad after a certain amount of time. If the ad is not skipped, the VTR is higher.":1,"#measures the impressions, or views, an ad receives. VTR is a metric more commonly used with video or television advertising because viewers are less likely to engage directly with the content. However, these impressions still need to be measured. The success of VTR can be determined by how much of an ad a user watches.":1,"#VTR":1,"#Unlike CTR which measures how many users click on an ad,":1,"#CTR vs view-through rate (VTR)":1,"#These are only a few ways in which you can increase your CTR. Overall, focus on your audience and create ads that appeal to them. If you’re not sure what they want to see, consider sending out customer surveys or conduct interviews to learn more about your current customers.":1,"#additions: For social ads, consider using platform-specific tools such as hashtags. Figure out what hashtags or topics are trending and create new hashtags or use popular ones to increase the likelihood of being seen by your target audience.":1,"#: Imagery is important in advertising. What cannot be said with copy can be projected through effective images. Choose images that work well with the type of ad you’re running. Consider running A/B tests to learn what images work best with your audience.":1,"#images":1,"#to your ads: Write a direct CTA that prompts your audience to click. Make it clear and actionable.":1,"#CTAs":1,"#Add":1,"#: Find one or two keywords that match your product or service and incorporate them into your ad copy, heading and image alt tags. Try appealing to your audience’s needs and emotions or be the solution to their problem.":1,"#keywords":1,"#Using the right":1,"#. You can boost your click rate by:":1,"#increase organic CTR":1,"#There are many ways to":1,"#How to improve CTR":1,"#Effective ad campaigns should have high CTRs on relevant keywords that have to do with your ad copy, website, and product.":1,"#However, high CTR rates are not always a good thing. You could be getting a lot of clicks on an ad but little to no conversions. This could mean that you’re targeting irrelevant keywords and/or attracting the wrong audience. This is ineffective because if you’re paying per click (PPC), a lot of clicks generate more ad spend. If an audience is clicking but not converting, chances are, you’re losing money.":1,"#A good rate can also depend on the industry. Overall, though, an average rate across all industries is between 4-6% so anything above 6% is a great CTR.":1,"#A high CTR indicates that the ad is attracting the interest of an audience while a low rate suggests that the ad needs to be updated to better capture the audience’s attention.":1,"#depends on the type of campaign you’re running, the keywords that you’re targeting, and the marketing channels you run the ad on. This makes it hard to give an exact number but overall, a higher CTR is better.":1,"#good click-through rate":1,"#What is a good CTR?":1,"#(15 / 200) x 100 = 7.5%":1,"#For example, if an ad had 200 total impressions and received 15 clicks, the CTR would be 7.5%.":1,"#CTR is calculated by taking the number of clicks an ad receives and dividing it by the number of times the ad was shown (total impressions). This ratio is typically expressed as a percentage.":1,"#How to calculate CTR":1,"#CTRs help measure the effectiveness of online ad campaigns and content. It shows how many people who saw the ad were interested enough to click on it to complete a purchase or learn more about the product or service.":1,"#Why is CTR important?":1,"#This metric is used to understand what types of ad creatives and copy drive engagement and goal completions.":1,"#Display ads":1,"#Social media ads":1,"#애드콜로니":1,"#<strong ljsid-0=\"\">Example:</strong><br ljsid-1=\"\"> I am a brand new app developer who just uploaded my mobile app to the Google Play Store and Apple’s App Store. I am looking for ways to promote my app, but it’s just me and a small team of developers who don’t have a lot of experience in mobile marketing. I sit down and outline a project for my next steps. I have an idea of who my audience is, but I need some metrics on how to target them. Since I am going to be using <a ljsid-3=\"\">deep links</a> in most of my advertising, I need support for that. I also need to measure <a ljsid-5=\"\">attribution</a> both with the initial <a ljsid-7=\"\">install </a>and <a ljsid-9=\"\">in-app events</a> so that I can find points of engagement and make informed business decisions.":1,"#You searched for 归因 - Kochava":1,"#Results For <span ljsid-1=\"\">\"归因\"</span>":1,"#Authorized Agency Partner listing in the <a ljsid-1=\"\">코차바 미디어 인덱스</a>":1,"#Are you an agency interested in becoming a Kochava Authorized Partner? <a ljsid-1=\"\">korea@kochava.com</a> (무료 계정 생성)에 대한 문의는 코차바 담당자에게 문의 하시기 바랍니다.":1,"#广告活动归因<span ljsid-1=\"\">（并非来自媒体和<a ljsid-1-1=\"\">归因于自身网络</a>）</span>":1,"#is an independent third-party platform that tracks, organizes, and visualizes mobile app data to give marketers a unified view of campaign performance across all channels and partners.":1,"#당사에 문의하세요":1,"#웹 SDK":1,"#MMP 마케팅 파트너":1,"#Authorized Agency Partner listing in the <a ljsid-1=\"\">Índice de medios de Kochava</a>":1,"#Are you an agency interested in becoming a Kochava Authorized Partner? <a ljsid-1=\"\">Contáctenos</a> hoy.":1,"#Скануємо кандидата":1,"#Увійти як роботодавець":1,"#Авторизуйтесь як роботодавець<br ljsid-1=\"\">та зберігайте кандидатів із різних джерел<br ljsid-3=\"\">до вашої бази Helper в пару кліків":1,"#Як працює плагін?":1,"#img":1,"#attention":1,"#link":1,"#success":1,"#exclamation":1,"#Помічник з додавання кандидатів":1,"#helper":1,"#rotator":1,"#robota-logo":1,"#close":1,"#Для того, щоб зберегти дані кандидата, відкрийте його окрему сторінку та додайте його в Helper через плагін":1,"#На жаль, ми не можемо зберегти дані з цієї сторінки":1,"#Додати в Helper":1,"#Щоб зберегти кандидата з бази резюме до Helper — знайдіть відповідного кандидата та натисніть кнопку":1,"#Вітаємо на robota.ua!":1,"#Щоб отримати більше кандидатів, під’єднайте вакансії до проєктів або скористайтесь плагіном на джерелах кандидатів.":1,"#Кандидати":1,"#Вітаємо в Helper!":1,"#Закрити":1,"#Переглянути в Helper":1,"#Кандидата збережено в Helper":1,"#Додати кандидата в Helper":1,"#У вас немає доступу до цього проєкту, оберіть інший":1,"#Сталась помилка. 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Також ви можете знайти підходящих кандидатів в найбільшій базі резюме":1,"#Ми не змогли знайти дані кандидата, але ви можете додати його контакти вручну":1,"#<span ljsid-0=\"\">Бесплатная аналитика приложений®</span> brings you the tools and the intelligence you need for successful growth. Gain actionable insights with an industry leading platform that consolidates your app’s performance data into one dynamic and informative dashboard. Successful growth requires the right partners. Make your first choice the right choice with Kochava.":1,"#Already a Free App Analytics® customer and looking to upgrade your account? <a ljsid-1=\"\">Выучить больше</a>":1,"#Credit Sesame Uses Kochava Traffic Verification Program to Block Mobile Ad Fraud":1,"#Drive growth through personalized user experiences":1,"#Activate engagement through contactless marketing channels":1,"#Univision Enhances Voter Participation with SmartLinks™ for TV":1,"#Balance between individualism and brand focus":1,"#Kochava helps Uber analyze advertising fraud and recover millions of dollars spent on fraud":1,"#Spotify drives McDonald's incremental rise with custom campaigns.":1,"#Read the case study":1,"#Increase customer loyalty with SmartLinks-enhanced QR codes":1,"#Find out more":1,"#A universal link opens both a website and the associated mobile app content depending on the user's preference and whether they have the app installed when clicking the link.":1,"#Increment and Lift Measurement – Kochava Foundry Open Mic Insights with Grant Simmons":1,"#Exploring the Google Privacy Sandbox - Part 1: Kochava Foundry Open Mic Insights":1,"#Embracing Contextual Advertising for Privacy Growth":1,"#Exploring the Google Privacy Sandbox - Part 2: Kochava Foundry Open Mic Insights":1,"#Apple's WWDC 2024 Overview: Key Takeaways for Marketers":1,"#Deep linking guide":1,"#Strengthen your marketing dexterity":1,"#QR Codes and Marketing Strategies":1,"#How to Get Started with Mobile Game Marketing":1,"#How to Maximize Success at SKAdNetwork":1,"#Universal Link":1,"#How to Start Marketing Your FinTech App":1,"#Get started with influencer marketing":1,"#OTT and CTV: Trends, Developments and Opportunities":1,"#The Ultimate Marketer's Guide to SKAdNetwork (SKAN)":1,"#Over-the-Top (OTT) and Connected TV (CTV): An Introduction":1,"#MMM 101: Introduction to Marketing Mix Modeling":1,"#Speech appearance":1,"#video":1,"#Guides and eBooks":1,"#Explore our free advertising technology training resources. Subscribe to our weekly newsletter to be notified of new content.":1,"#Free AdTech Learning Resources | Kochava Learning Center":1,"#Welcome to the Kochava AdTech Learning Center.":1,"#Oooooh":1,"#Please note that some processing of your personal data may not require your consent, but you have a right to object to such processing. Your preferences will apply only to this website. You can change your preferences or withdraw your consent at any time by returning to this site and clicking the “Privacy” button at the bottom of the webpage.":1,"#store and/or access information on a device, such as cookies and process personal data, such as unique identifiers and standard information sent by a device for personalized ads and content, ad and content measurement, and audience research, as well as to develop services.":1,"#Analysis and Reporting":1,"#SDK integration":1,"#Create and manage apps":1,"#Quickly navigate to the most popular support articles.":1,"#IDFV stands for “Vendor Identifier” and is a Universal Unique Identifier (UUID) that Apple uses on a variety of devices, including the iPhone and iPad.":1,"#to help marketers, developers, and anyone interested in advertising technology become familiar with industry terminology, topics, and more":1,"#the Kochava Glossary":1,"#With the ever-growing list of digital marketing terms, it can be difficult to keep track of them all. That's why we created":1,"#App Growth Summit Berlin 2022: Evolution of MMP, Kochava Highlights":1,"#MWC22 | Kochava-Uber Fraud Wins":1,"#Connected TV is the ‘new app store’ for personalized viewing":1,"#View more posts":1,"#Kochava named 42matters SDK Category Leader in Attribution":1,"#Mobile Measurement Partner (MMP) is an independent, third-party platform that tracks, organizes, and visualizes mobile app data.":1,"#Kochava and Comscore Bring Outcome Measurement to Linear TV":1,"#Contextual Cartography: Mapping the Privacy-Aware Digital Advertising Environment":1,"#SmartLink for TV by Kochava":1,"#Learn about the Kochava foundry":1,"#Insight Pack from Kochava Foundry: Incremental Intent":1,"#Measure campaigns across OTT and CTV with Kochava":1,"#Kochava's Ad Tech Trends: iOS Attribution Changes":1,"#watch the video":1,"#Contribution Trends in Large Networks: SAN Updates":1,"#FramePlay powers native in-game ad attribution with Kochava.":1,"#Have questions? <a ljsid-1=\"\">연락처</a>":1,"#<strong ljsid-0=\"\">유니버설 링크<br ljsid-0-1=\"\"> </strong>A universal link opens both a website and the associated mobile app content depending on the user’s preference and whether they have the app installed when clicking the link.":1,"#You searched for project sekai - Kochava":1,"#Results For <span ljsid-1=\"\">\"project sekai\"</span>":1,"#2030년까지 각 개인은 15개의 연결된 장치를 소유하게 될 것입니다. 이것이 귀하의 비즈니스와 콘텐츠에 미치는 영향은 다음과 같습니다":1,"#You can read the full press release <a ljsid-1=\"\">바로가기</a>; or visit our <a ljsid-3=\"\">서포트 문서</a> on how to get started.":1,"#西莫比":1,"#Xbox广告":1,"#X轴":1,"#X-AD":1,"#X-援助":1,"#Zynga的":1,"#乌宗":1,"#扎克斯公司":1,"#Zucks会员":1,"#时时频道":1,"#ZPLAY广告":1,"#缩放网络":1,"#缩放 DSP":1,"#Zip游戏":1,"#锌广告":1,"#中亚":1,"#执壶":1,"#沃尔":1,"#泽塔DSP":1,"#泽纳":1,"#Zemanta的":1,"#泽马兹媒体":1,"#梦":1,"#悠悠移动":1,"#哟":1,"#的Youtube":1,"#万德传媒":1,"#约莫拉布斯":1,"#无di广告":1,"#是的广告":1,"#喊叫":1,"#耶洛希":1,"#叫喊":1,"#雅仕":1,"#雅比":1,"#XPLODE":1,"#Xool媒体":1,"#XO集团":1,"#XMAX":1,"#梭织":1,"#世界日报":1,"#特定媒体":1,"#斯派科尔":1,"#斯巴达移动":1,"#斯帕卡兹":1,"#奏鸣曲":1,"#独奏系统":1,"#索乔伊":1,"#搜狐":1,"#SOFTONIC":1,"#智冠":1,"#索菲移动":1,"#社会性的":1,"#社会剧院":1,"#社会发展技术":1,"#社会法典":1,"#眨眼":1,"#柳水":1,"#威尔莫比":1,"#野熊广告":1,"#Wikia的":1,"#更广泛的星球":1,"#口哨饲料":1,"#我们已经":1,"#好小伙子":1},"version":39903}]