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See how we’re helping teams scale global growth with smarter localization.":1,"#Discover how Localize has achieved the 2024 DEI Certification, demonstrating our commitment to diversity, equity, and inclusion.":1,"#Localize Receives 2024 DEI Certification: A Commitment to Diversity, Equity, and Inclusion":1,"#Discover the inspiring journey of Luis Cavero, a talented UI/UX designer at Localize and get insights and advice for aspiring designers from Luis’s unique career trajectory and his continuous drive for excellence.":1,"#Employee Spotlight: Luis Cavero":1,"#This post explores how Localize, founded by Brandon Paton, grew from a side project to an industry leader in website and web app translation. By embracing a customer-first mindset, overcoming early technical challenges, and scaling through strategic foresight, Localize now sets the standard for translation technology. Learn how innovation, adaptability, and relentless focus on user needs propelled their success.":1,"#Scaling for Success: How Localize Transitioned from Startup to Industry Leader":1,"#Explore the remarkable journey of Kirk Bobash, a multifaceted team member at Localize with over three decades of tech expertise. From pioneering language-learning software to creating innovative tools that enhance customer experience, Kirk’s story reflects his dedication to problem-solving, continuous improvement, and bridging technical knowledge with user-centered solutions.":1,"#Employee Spotlight: Kirk Bobash":1,"#Graham Farrell manages more than customer accounts—he manages life with rhythm, calm, and purpose. Read how he brings it all together.":1,"#Employee Spotlight: Graham Farrell":1,"#Emma Zaleski’s path from SDR to Growth Marketer at Localize is powered by curiosity, grit, and a love for connecting the dots across teams. 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What starts as a short-term engineering project often turns into a long-term operational burden – one that slows your team down, eats into your budget, and diverts resources away from the work that drives growth.":1,"#<strong ljsid-0=\"\">Release cycles slow</strong>, making it harder to move quickly into global markets":1,"#<strong ljsid-0=\"\">Maintenance costs</strong> continue long after the initial build, and the majority of the time, never end":1,"#<strong ljsid-0=\"\">Technical debt</strong> can pile up as your codebase continues to evolve":1,"#<strong ljsid-0=\"\">Developer hours</strong> vanish into file management, hard-coding translations, and building internal tools":1,"#On the surface, creating a custom localization system may seem like the most flexible option. You get total control over the architecture, you can customize workflows to match your team’s existing processes, and you can integrate it directly with your codebase. For teams with highly specific requirements, this level of flexibility can feel appealing. But this control comes at a price, and often, an underestimated cost.":1,"#The True Cost of Building In-House":1,"#A TMS enables continuous optimization across markets, leading to higher conversion rates and stronger ROI.":1,"#Improved Conversions":1,"#Faster, more consistent localization means your pages have a better chance of being indexed sooner. A TMS helps attract more global traffic and grow organic traffic easily.":1,"#Traffic Increases":1,"#Custom-built systems require ongoing developer time and upkeep that can drain resources. A TMS removes this burden, freeing up engineers to focus on building new features.":1,"#Engineering Costs Avoided":1,"#Building an in-house localization system can take months to develop and maintain. A TMS accelerates this process, allowing teams to launch translations within days.":1,"#Time Savings":1,"#<span ljsid-0=\"\">Why Teams Buy</span> Translation Management Systems":1,"#Both options come with trade-offs. Understanding the true cost of each approach is key to making an informed decision. The decision comes down to where your team wants to invest its energy – in building infrastructure or optimizing content delivery. Let’s break down the costs, the benefits, and the long-term implications of each approach to help your team understand which path delivers the most sustainable ROI for your business.":1,"#The question of whether to build or buy software is a familiar one, and the build vs. buy debate in localization is no exception. For some teams, building an in-house translation system can offer the flexibility to design custom workflows, tailor integrations, and maintain control over translation processes. But for others, investing in a translation management system provides a faster path to implementation, less technical overhead, and easier scalability.":1,"#Should You <span ljsid-1=\"\">Build or Buy</span> Your Localization Platform?":1,"#When global growth is on the line, your approach to localization has a direct impact on costs, time to market, and your team’s productivity. The decision often comes down to one question: should you build your own localization system or buy a translation management system (TMS)?":1,"#The <strong ljsid-1=\"\">ROI </strong>of<strong ljsid-3=\"\"> Localization:</strong> Build vs. Buy Explained":1,"#Apr 13, 2026Streamline internationalization and localization with Localize. Automate i18n, translate instantly, and launch global experiences faster. Request a demo today.":1,"#Enterprise-Grade Security & Governance":1,"#Smart Select now supports OpenAI and Claude | Localize":1,"#An even smarter Smart Select is here. And it’s only going to get smarter.":1,"#For teams scaling multilingual content across markets, that distinction matters. Translation quality that improves automatically, without oversight, manual testing, or ongoing configuration, is the kind of workflow advantage that compounds quietly and delivers loudly.":1,"#This isn’t a one-time upgrade. It’s a compounding one.":1,"#Enhanced logging now captures and analyzes every translation decision Smart Select makes across languages. That intelligence continuously refines how models are selected. The more data Smart Select collects, the more accurate it becomes. And the more accurate it becomes, the better your translations get.":1,"#But what makes this Smart Select enhancement even more powerful is what happens behind the scenes.":1,"#With the addition of OpenAI and Claude, Smart Select now taps into two of the most capable LLMs, expanding the AI engines it draws from when automatically selecting the highest-performing model for each language.":1,"#Smart Select was built to close that gap. Our enhanced version of Smart Select was built to further close that gap.":1,"#Most teams approach AI translation the same way. Pick a model, run with it, and hope it holds up across every language. The problem is that no single model is best in every scenario. Different LLMs perform differently across languages, content types, and contexts. And the gap between the right model and the wrong one shows up exactly where you can’t afford it to: in your translation quality.":1,"#The best AI translation models aren’t the ones that perform well today. They’re the ones that perform best tomorrow.":1,"#Smart Select now supports OpenAI and Claude, automatically selecting the highest-performing AI translation engine per language, every time.":1,"#Learn how to optimize your website's user experience (UX) for right-to-left (RTL) languages like Arabic and Hebrew. Discover best practices for layout, content flipping, number formatting, and more. Ensure your international website is engaging and accessible to all users.":1,"#UX for International Websites: Right to Left Scripts":1,"#Explore the importance of cultural understanding in localization and how it impacts brand perception, product success, and market expansion. Learn how ignoring cultural nuances can lead to negative consequences for businesses.":1,"#Translation and the Cultural Aspects of a New Market":1,"#Explore the impact of rising Chinese tourism on the travel industry and businesses worldwide. Learn about their evolving preferences, spending habits, and how businesses can adapt to cater to this growing market. Discover the opportunities and challenges presented by this trend.":1,"#Chinese Tourism - How Might it Impact Your Business?":1,"#Explore how the global e-commerce boom and holiday shopping events like Click Frenzy and Singles Day create lucrative opportunities for international sales. Learn the importance of localization to maximize ROI during the festive season.":1,"#Why the Holidays are Great for International Sales":1,"#Unlock the secrets to successful international market entry! Discover why country-level data analysis is crucial for targeting top markets, tailoring your strategy, and boosting global revenue.":1,"#The Big Guide to AI Translation":1,"#We are thrilled to announce that Localize has earned top recognition in G2’s Quarterly Reports for 2025. These awards come from real customers who shared their experiences using Localize to scale their businesses.":1,"#Localize Awarded Top Recognition in G2’s 2025 Reports":1,"#AI-Powered One-Click Actions | Localize":1,"#Support for OpenAI and Claude | Localize":1,"#placeholder":1,"#Explore how websites automatically detect your preferred language using browser settings, IP addresses, and more. Learn about Localize's \"detectLanguage\" feature and the importance of user choice in language selection for an improved browsing experience.":1,"#The Ultimate Guide to Real-Time Language Translation":1,"#Top 10 Biggest Auto-Translate Fails":1,"#Explore the evolution of translation technology, from manual processes to AI-driven tools like neural machine translation and TMS platforms. Learn how advancements in AI are transforming global communication, enabling businesses to scale efficiently and maintain cultural relevance.":1,"#The 3 Best LLMs for Translation in 2025 [ChatGPT vs. Claude vs. Gemini]":1,"#Automatic Translation: What It Is and How to Implement It Successfully":1,"#How AI Translation Works: Understanding the Technology Behind It":1,"#Darren Greene, Global Director, Marketing Communications and Digital Transformation, DESTACO":1,"#With <strong ljsid-1=\"\">Save Filters</strong> you can select filters and save them for future use.":1,"#Easily manage translations with the new Save Filters feature in Localize. Create and save custom filters in the Manage Phrases bin for faster, more efficient workflows.":1,"#Translate Google Flutter apps with Localize using the ARB file format. Easily localize cross-platform mobile apps built with the Flutter framework.":1,"#Start Capturing":1,"#How Websites Automatically Detect Your Preferred Language":1,"#Discover the benefits of email localization with our comprehensive guide. Learn how multilingual emails boost engagement, conversions, and customer experience. Explore best practices and tools for your next international email project. Try Localize for seamless email translation.":1,"#3 Strategic Milestones to Achieve Effective Internationalization":1,"#5 Ways Social Media Customization Can Help Your Business":1,"#Explore the top 5 emerging markets: China, Indonesia, Vietnam, India, and Georgia. Learn about their growth potential, market entry considerations, and the importance of localization for your brand's success. Discover higher growth rates and new opportunities in these regions.":1,"#Discover the top 4 common mistakes businesses make when expanding internationally and learn how to avoid them. Get insights on planning, hiring local talent, localization, and more to ensure successful global growth.":1,"#4 Common International Expansion Mistakes: How to Avoid Them":1,"#Search and SEO in India: 6 Things to Know":1,"#Explore the comprehensive guide to machine translation (MT). Learn about different MT types, benefits, top engines like Google Translate and DeepL, and how to integrate MT into your translation workflows for faster, cost-effective, and multilingual results.":1,"#Use new Localize system labels to filter phrases efficiently. Identify non-source language content or phrases containing numbers to streamline translation management.":1,"#Check out our <a ljsid-1=\"\">Help Doc</a> to see everything that Agentic Dynamic Phrases makes possible!":1,"#It’s about building workflows that move as fast as you do.":1,"#Scalable localization isn’t just about translating faster.":1,"#Just intelligent suggestions that help teams organize multilingual content more efficiently and consistently across languages.":1,"#No manual discovery. No duplicated work. No more missed opportunities.":1,"#Powered by the Localize AI Agent, dynamic content is automatically detected and now surfaces intelligent suggestions for dynamic variables directly in your workflow.":1,"#Agentic Dynamic Variables changes this.":1,"#And although Dynamic Phrases solved half the battle, teams still need to <em ljsid-1=\"\">manually identify </em>and create dynamic variables.":1,"#Enterprise teams that manage thousands of phrases shouldn’t be limited to translating the same or nearly identical phrases over-and-over.":1,"#Efficiency is the name of the game for agile, high-growth teams.":1,"#Automatically detect common elements in phrases with Localize AI Agent to create dynamic phrases, eliminating duplicate translations and streamlining localization workflows.":1,"#For more details on utilizing Date Localization, <a ljsid-1=\"\">visit our help docs</a>.":1,"#We’ve also introduced an additional \"lz-phrase-contains-date\" label which is perfect for creating label-based automations.":1,"#Dive into our latest feature, Date Localization! The Advanced Platform Customers can visit the Project Library Settings to enable Automatic Detection and Localization of Dates inside your phrases for each language.":1,"#Automatically detect and localize dates in your phrases for each language with our new Date Localization feature! Advanced Platform customers can enable this in Project Library Settings. Learn more in our help docs.":1,"#Discover the pros and cons of using Google Translate for websites. Learn about its benefits, limitations, and why a Translation Management System (TMS) may be the better solution for accurate and professional translations. Explore the evolution of Google Translate and its impact on global communication.":1,"#Why a Cohesive Brand Voice is Important":1,"#Unlock the booming e-commerce market in the Middle East with our guide to localization. Learn key trends, market insights, and strategies to succeed in this lucrative region.":1,"#Localize offers a 15-day free trial, so you can easily test out our platform and see how simple it is to translate your website and applications. Reach out to our team to get your trial started.":1,"#Handle dynamic content without paying for the same translation 100 times":1,"#Multilingual SEO isn’t an add-on — it’s part of the product":1,"#Built for dynamic websites":1,"#Block Unwanted Phrases":1,"#Dynamic content handling":1,"#Continuous content detection":1,"#Faster multilingual growth across ~40,000 indexed URLs — without doubling review work":1,"#Dynamic Phrase Manager + automation built for technical content at scale":1,"#As Destaco’s website audience became more linguistically diverse, the marketing team needed to expand beyond English, French, and German without creating a major engineering backlog. Traditional automated translation services often struggled with Destaco’s highly technical product verbiage, producing output that required as much correction as manual translation and negating the benefit of automation. With nearly 40,000 URLs indexed by search engines, the team also needed a way to handle large volumes of duplicate and boilerplate content efficiently so marketing could scale locales without doubling reviewer work.":1,"#Scaling beyond 3 languages without creating an engineering bottleneck":1,"#DESTACO is a global leader in automation, workholding, and containment solutions for manufacturing, providing products and custom engineering solutions worldwide. The company operates a large global website and is actively modernizing its digital presence as part of a broader digital transformation.":1,"#Global manufacturing automation leader modernizing its digital experience":1,"#Industrial Manufacturing":1,"#Indexed URLs":1,"#DESTACO Scales Website Localization Across 40,000 URLs":1,"#Head over to our <a ljsid-1=\"\">Help Doc</a> to learn all about this new update!":1,"#Whether you’re managing the bigger picture or reviewing fine-grain permission sets, this enhancement is all about making your team management processes faster, easier, and smoother.":1,"#That’s why our new interface features a sortable and searchable table view so you can quickly and easily manage team members, review access permissions, and see last login times.":1,"#We know how important it is for project managers and admins to review, manage, and gain insights into team members activities and permissions and perform account audits.":1,"#Managing team members is now easier than ever with our newly revamped Team Overview UI.":1,"#Intuitively and efficiently manage team members with our completely refreshed Team Overview UI featuring a sortable and searchable table view.":1,"#Translating for the Middle East":1,"#Darren Greene, Global Director, DESTACO":1,"#OneStudyTeam":1,"#Edit & Preview <strong ljsid-1=\"\">Translation</strong> On-Page":1,"#Refreshed Activity Stream marketing graphic":1,"#<strong ljsid-0=\"\">Persistent View Settings:</strong> Your Activity Stream view settings are now saved to your browser. This means you can pick up right where you left off, seamlessly continuing where you left off without needing to reset your preferences each time.":1,"#<strong ljsid-0=\"\">Color-Coded Activity Types:</strong> Quickly identify different types of activities thanks to color coding, making your audit tasks simpler and more efficient.":1,"#We're excited to announce multiple updates to the <a ljsid-1=\"\">Activity Stream</a>, making it more intuitive and faster than ever. With this update, you can:":1,"#Enhance your Activity Stream experience with new filtering, color-coded activity types, and persistent view settings. Streamline your audit tasks and stay informed about account activities more efficiently than ever before.":1,"#Automated translations can fail to capture context and nuance, making proofreading essential. Discover why proofreading auto-translated websites is crucial and how Localize's tools ensure error-free, culturally sensitive content.":1,"#Why You Should Always Proofread Auto Translated Websites":1,"#<var results=\"\"></var> results":1,"#The team validated exclusion and blocking strategies for PHI/PII across dynamic form elements (including approaches for AntD select widgets and placeholder handling).":1,"#Global HR Experiences Should Feel Local—Everywhere":1,"#Localize helps HR Tech companies translate, manage, and deliver multilingual experiences in real time—so product and marketing teams can scale globally while engineering stays focused on core platform development.":1,"#Scale Localization in HR Tech":1,"#Multilingual SEO for recruiting and employer brand sites":1,"#No rebuilds. No fragile workflows. No constant dev requests.":1,"#Real-Time Updates without deployments or code changes":1,"#Automatic Content Detection across employee and admin experiences":1,"#Localize gives product, marketing, and localization teams full control—without adding operational complexity.":1,"#Everything You Need to Localize HR Software at Scale":1,"#Automatically detect content, translate it with AI or human workflows, and publish updates instantly across all regions. No waiting on engineering.":1,"#Localize manages localization end-to-end without disrupting your existing stack.":1,"#Localize Everything—Without Slowing Your Team":1,"#Localize replaces fragmented workflows with real-time localization—built for modern SaaS and HR platforms.":1,"#Scaling across regions multiplies complexity":1,"#Deliver localized employee experiences in days, not months.":1,"#Updating employee-facing content becomes slow and risky":1,"#HR, legal, and marketing teams lack visibility and control":1,"#Translations require developer involvement to go live":1,"#Manual workflows create delays and errors":1,"#Most localization tools weren’t built for fast-moving HR software.":1,"#Why Legacy Localization Doesn’t Work for HR Tech":1,"#Localize removes this friction, so HR platforms remain accurate, compliant, and local everywhere you operate.":1,"#Translations drift out of sync across employee portals":1,"#Content changes require engineering involvement":1,"#Marketing can’t localize sites and campaigns fast enough":1,"#Translate and manage HR Tech without engineering overhead":1,"#Localization Built for Global HR Tech":1},"version":51285}]