[{"_id":"project-settings","settings":{"translateMetaTags":true,"translateAriaLabels":true,"translateTitle":true,"showWidget":true,"isFeedbackEnabled":false,"customWidget":{"theme":"custom","font":"rgb(255,255,255)","header":"rgb(47,65,108)","background":"rgba(47,65,108,1)","position":"right","positionVertical":"top","border":"rgb(204,204,204)","borderRequired":false,"widgetCompact":true,"isWidgetPositionRelative":false},"widgetLanguages":[],"activeLanguages":{"zh":"中文(简体)","de":"Deutsch","ja":"日本語","ko":"한국어","es":"Español","ru":"Русский","en":"English"},"enabledLanguages":["de","en","es","ja","ko","ru","zh"],"debugInfo":false,"displayBranding":false,"displayBrandingName":false,"localizeImages":false,"localizeUrls":false,"localizeImagesLimit":false,"localizeUrlsLimit":true,"localizeAudio":false,"localizeAudioLimit":false,"localizeDates":false,"disabledPages":[],"regexPhrases":[],"allowComplexCssSelectors":false,"blockedClasses":false,"blockedIds":false,"phraseDetection":true,"customDomainSettings":[],"seoSetting":[],"translateSource":false,"overage":false,"detectPhraseFromAllLanguage":false,"googleAnalytics":false,"mixpanel":false,"heap":false,"disableDateLocalization":false,"ignoreCurrencyInTranslation":false,"blockedComplexSelectors":[]},"version":2219},{"_id":"en","source":"en","pluralFn":"return n != 1 ? 1 : 0;","pluralForm":2,"dictionary":{},"version":2219},{"_id":"outdated","outdated":{"#© Search Ads Maven, 2025 | <a ljsid-1=\"\">支持</a> | <a ljsid-3=\"\">网站隐私政策</a>":1,"#© Search Ads Maven, 2025 | <a ljsid-1=\"\">支持</a> | <a ljsid-3=\"\">Website Privacy Policy</a>":1,"#听听其他<span ljsid-1=\"\">像你一樣的</span>Apple 广告营销人员的意见":1,"#<strong ljsid-0=\"\">附录：</strong>探索 Apple Ads 专家的新技巧和最佳实践<br ljsid-2=\"\"><a ljsid-3=\"\">探索网络研讨会</a>":1,"#探索使用 Search Ads Maven 作为 Apple Search Ads 广告系列管理平台的<span ljsid-1=\"\">我们的优势</span>":1,"#FREE Trial":1,"#Ask about a":1,"#Can Do for You":1,"#See What":1,"#10-15X":1,"#Scale your mix of performant keywords by":1,"#to test our most powerful features:":1,"#As trusted advisor charged with defending your brand, you face a daunting challenge: how to protect your brand terms in the vast expanses of the <a ljsid-1=\"\">App Store</a>—while wisely allocating your budget. The battleground of <a ljsid-3=\"\">Apple Ads</a> (<em ljsid-5=\"\">formerly Apple Search Ads</em>) presents both peril and opportunity, for competitors lie in wait at your digital gates, ready to intercept high-intent visitors specifically looking for your brand.":1,"#您的付费品牌防御中有多少是真正增量的？":1,"#授权公众号后即可拖拽采集图片至公众号素材库。":1,"#由 Search Ads Maven by Kochava 的战略顾问精心打造，其新一代武器库将深厚的 Apple Ads 专业知识与强大的 AI 和自动化功能相结合。Search Ads Maven 团队随时准备帮助您巩固品牌防御，助您征服新领域。<a ljsid-1=\"\">立即申请咨询</a>":1,"#These advanced systems enable 24/7 bid optimization that responds to competitor movements, strategic time-of-day adjustments that align with conversion patterns, and budget preservation that prevents depletion before peak conversion windows.":1,"#Get your Apple Ads Brand Protection Strategy Playbook! Discover 3 proven strategies for defending your brand terms and maximizing ROI.":1,"#Modern strategists now have access to sophisticated automation tools, providing vigilant monitoring and adjustment beyond human capacity. Automated sentinels transform static fortifications into intelligent defense systems that adapt in real-time to marketplace changes.":1,"#<strong ljsid-0=\"\">Incrementality conundrum</strong>—When visitors search specifically for your brand, many would find your domain regardless. The strategic advisor must determine <em ljsid-2=\"\"><strong ljsid-2-0=\"\">How much of your paid brand defense is truly incremental?</strong></em>":1,"#Defenders of the realm have identified the convergence of three key challenges:":1,"#As trusted advisor charged with defending your brand, you face a daunting challenge: how to protect your brand terms in the vast expanses of the <a ljsid-1=\"\">应用商店</a>—while wisely allocating your budget. The battleground of <a ljsid-3=\"\">Apple Ads</a> (<em ljsid-5=\"\">formerly Apple Search Ads</em>) presents both peril and opportunity, for competitors lie in wait at your digital gates, ready to intercept high-intent visitors specifically looking for your brand.":1,"#June 13th, 2025":1,"#—the precise point where additional share of voice no longer yields proportional returns.":1,"#incrementality threshold":1,"#Transform your brand from vulnerable territory to a strategic stronghold that weakens competitor positions while strengthening your own. Master the art of finding your kingdom’s optimal":1,"#, strategic brand protection has never been more critical.":1,"#Apple Ads attribution of installs jumping from 12% to 32% post-iOS 14.5":1,"#intensifying competition for brand terms":1,"#Are you struggling to efficiently protect your brand terms on Apple Ads (formerly Apple Search Ads)? Download this Brand Protection Playbook!":1,"#This comprehensive playbook equips you with tactical knowledge to defend your brand efficiently while maximizing return on investment on Apple Ads (formerly Apple Search Ads). With":1,"#Download Your Brand Protection Strategy Playbook":1,"#Download your strategic advantage now!":1,"#Royal Dominion! Establish your kingdom’s optimal defenses upon your sovereign borders, wisely allocating resources to expand your influence across the App Store realm.":1,"#Object of the Game":1,"#With battle-tested strategies, real-world case studies, and expert insights, this playbook is your tactical manual for conquering the competitive Apple Ads landscape.":1,"#Navigate exact match pitfalls and measurement challenges":1,"#Establish optimal defenses while avoiding wasteful overspending":1,"#Effectively deploy three proven strategic approaches based on your tactical situation":1,"#You’ll discover how to":1,"#Essential Reading for Apple Ads Marketers Ready to Level Up":1,"#Download your free copy!":1,"#<strong ljsid-0=\"\">战略 Management:</strong> Leverage our most popular campaign strategy templates or build your own with the help of our experts.":1,"#战略 Management:":1,"#Integrate your mobile measurement partner (MMP) to source post-":1,"#<strong ljsid-0=\"\">MMP Event Data:</strong> Integrate your mobile measurement partner (MMP) to source post-":1,"#Apple Search Ads Is Now Apple Ads. <a ljsid-1=\"\"><span ljsid-1-0=\"\">学到更多</span></a>":1,"#いたします。":1,"#ブランド保護戦略プレイブックを":1,"#Apple Ads向けのブランド保護戦略プレイブック":1,"#測定の迷宮":1,"#リソース割り当てのジレンマ":1,"#インクリメンタリティの難問":1,"#Apple Ads向けブランド保護戦略プレイブック<em ljsid-1=\"\">Search Ads Maven by Kochavaの戦略アドバイザーによって作成されました。Search Ads Mavenは、Apple Adsに関する深い専門知識と強力なAIと自動化機能を融合させた次世代の武器です。Search Ads Mavenチームは、お客様が新たな領域を開拓する中で、ブランドの防御力を強化するお手伝いをいつでも<a ljsid-1-1=\"\">いたします。</a></em>。":1,"#<a ljsid-0=\"\">Apple Ads向けのブランド保護戦略プレイブック</a>が完成しました。ブランドを効率的に守り、投資収益率を最大化するための詳細な戦術的知識が詰まっています。この包括的なガイドでは、最適な防御策の構築、リソースの賢明な配分、そして常に警戒を怠らないAIを活用した自動化の導入方法を段階的に解説します。":1,"#あなたの戦略兵器":1,"#徹底的な分析と戦略的実験を通して、ブランド保護の真のマスターとは、単なる戦略選択の域を超えていることが明らかになりました。それはむしろ、御社の王国にとって<em ljsid-1=\"\"><strong ljsid-1-0=\"\">最適なインクリメンタリティ許容値</strong></em>、つまり、声のシェアを拡大しても比例的な利益が得られなくなる正確なポイントを見つけることにかかっています。":1,"#反対の戦略":1,"#3つの戦略的伝統":1,"#王国の擁護者たちは、3 つの主要な課題が重なり合っていることを認識しています。<br ljsid-1=\"\"><strong ljsid-2=\"\">インクリメンタリティの難問</strong>— 訪問者が貴社ブランドを具体的に検索した場合、多くの人が貴社のドメインにたどり着くでしょう。戦略アドバイザーは<em ljsid-4=\"\"><strong ljsid-4-0=\"\">、貴社の有料ブランド防御のうち、どれだけが真にインクリメンタリティの高いものなのかを判断する必要があります。</strong></em>":1,"#危険な風景":1,"#戦略情報":1,"#5 分で読めます":1,"#予算の非効率性":1,"#競争上の脅威":1,"#旧Apple Search Ads":1,"#Apple Adsにおけるブランド防衛とリソース最適化のための戦術的知恵":1,"#は、Search Ads Maven by Kochavaの戦略アドバイザーによって作成されました。Search Ads Mavenは、Apple Adsに関する深い専門知識と強力なAIおよび自動化機能を融合させた次世代の武器です。Search Ads Mavenチームは、お客様が新たな領域を開拓する中で、ブランドの防御力を強化するお手伝いをいつでもいたします。<a ljsid-1=\"\">今すぐご相談をリクエストしてください</a>":1,"#今すぐご相談をリクエストしてください":1,"#Brand Protection Strategy Playbook for Apple Ads <em ljsid-1=\"\">has been crafted by the strategic advisors at Search Ads Maven by Kochava, whose next-gen arsenal combines deep Apple Ads expertise with powerful AI and automation capabilities. The Search Ads Maven team always stands ready to help fortify your brand’s defenses as you conquest new territories. <a ljsid-1-1=\"\">Request a consultation today</a></em>.":1,"#The complete <a ljsid-1=\"\">Brand Protection Strategy Playbook for Apple Ads</a> awaits, containing detailed tactical knowledge to defend your brand efficiently while maximizing return on investment. This comprehensive guide walks you through establishing optimal defenses, allocating resources wisely, and deploying AI-powered automation that remains ever-vigilant.":1,"#With UA costs rising and competitor incursions growing bolder, the time has come to leverage proven strategies to transform your vulnerable borders into an impenetrable stronghold. Today, we reveal the <a ljsid-1=\"\">Brand Protection Strategy Playbook for Apple Ads</a>—a collection of battle-tested approaches to guide your brand kingdom to prosperity.":1,"#は、Search Ads Maven by Kochavaの戦略アドバイザーによって作成されました。その次世代兵器は、Apple Adsの深い専門知識と強力なAIおよび自動化機能を組み合わせたものです。 Search Ads Maven チームは、お客様が新しい領域を征服する際に、ブランドの防御を強化できるよう常に準備を整えています。<a ljsid-1=\"\">今すぐご相談ください</a>":1,"#今すぐご相談ください":1,"#最適なインクリメンタリティ閾値":1,"#、貴社の有料ブランド防御のうち、どれだけが真にインクリメンタリティの高いものなのかを判断する必要があります。":1,"#Download Playbook":1,"#Get eBook Now":1,"#With UA costs rising and competitor incursions growing bolder, the time has come to leverage proven strategies to transform your vulnerable borders into an impenetrable stronghold. Today, we reveal the <a ljsid-1=\"\">Apple広告向けブランド保護戦略プレイブック</a>—a collection of battle-tested approaches to guide your brand kingdom to prosperity.":1,"#As trusted advisor charged with defending your brand, you face a daunting challenge: how to protect your brand terms in the vast expanses of the App Store—while wisely allocating your budget. The battleground of Apple Ads (<em ljsid-1=\"\">formerly Apple Search Ads</em>) presents both peril and opportunity, for competitors lie in wait at your digital gates, ready to intercept high-intent visitors specifically looking for your brand.":1,"#Every day, a fresh battle rages in the digital realm as competitors target your brand terms in Apple Ads. Are you equipped with the strategic wisdom needed to protect your territory?":1,"#Tactical wisdom for brand defense and resource optimization on Apple Ads":1,"#Brand Protection Mastery in the App Store: The Royal Strategist’s Guide - searchadsmaven.com":1,"#Apple広告向けブランド保護戦略プレイブック <em ljsid-1=\"\">has been crafted by the strategic advisors at Search Ads Maven by Kochava, whose next-gen arsenal combines deep Apple Ads expertise with powerful AI and automation capabilities. The Search Ads Maven team always stands ready to help fortify your brand’s defenses as you conquest new territories. <a ljsid-1-1=\"\">Request a consultation today</a></em>.":1,"#Claim your strategic advantage: Download the <em ljsid-1=\"\">Brand Protection Strategy Playbook</em> today!":1,"#The complete <a ljsid-1=\"\">Apple広告向けブランド保護戦略プレイブック</a> awaits, containing detailed tactical knowledge to defend your brand efficiently while maximizing return on investment. This comprehensive guide walks you through establishing optimal defenses, allocating resources wisely, and deploying AI-powered automation that remains ever-vigilant.":1,"#You are hereby granted access to battle-tested strategies to transform your brand into a formidable juggernaut whose defensive tactics weaken competitor positions while strengthening your own.":1,"#Your Strategic Arsenal":1,"#Modern strategists now have access to sophisticated automation tools, providing vigilant monitoring and adjustment beyond human capacity. Automated sentinels transform static fortifications into intelligent defense systems that adapt in real-time to marketplace changes.<br ljsid-1=\"\"> These advanced systems enable 24/7 bid optimization that responds to competitor movements, strategic time-of-day adjustments that align with conversion patterns, and budget preservation that prevents depletion before peak conversion windows.":1,"#The Royal Advisor’s Secret Weapon: Automation":1,"#Marketing experts speak of an efficiency frontier where resources are perfectly allocated, transforming potentially wasteful tactics into strategic advantages. This is the golden insight that eludes most brand kingdoms, leading to inefficient implementation of otherwise viable strategies.":1,"#Through rigorous analysis and strategic experimentation, we have determined that true mastery of brand protection transcends mere strategy selection. Rather, it lies in discovering your kingdom’s <em ljsid-1=\"\"><strong ljsid-1-0=\"\">optimal incrementality threshold</strong></em>—that precise point where additional share of voice no longer yields proportional returns.":1,"#True Mastery: Finding Your Optimal Threshold":1,"#For marketers on a strict budget, this strategy challenges conventional wisdom by advocating minimal but strategic presence in brand auctions. It demonstrates how even small defensive forces can dramatically increase the cost of invasion for competitors.":1,"#Selective Gateway: Strategic Minimal Presence":1,"#This nuanced doctrine outlines the art of precision defense—investing resources exactly where and when they yield maximum value. Optimal implementation transforms resource constraints into competitive advantages through dynamic deployment.":1,"#Strategic Resource Allocation: Precision Deployment":1,"#This commanding strategy focuses on establishing an overwhelming presence at your brand’s borders. While many kingdoms implement this approach inefficiently—depleting their treasury in an attempt to win every search auction—effective methods have been devised for achieving dominance while eliminating wasteful spend.":1,"#Imperial Dominance: Maximum Control":1,"#As we delve into the ledger of Apple Ads campaigns, three distinct strategic approaches emerge. While myopic advisors might champion only one system, savvy marketers understand that each has its place in the grand scheme, depending on your unique circumstances at any given time.":1,"#Three Strategic Traditions":1,"#<strong ljsid-0=\"\">Measurement labyrinth</strong>—As privacy shields transform how victories are measured, the wise strategist requires new methods to assess the true value of territorial defenses.":1,"#<strong ljsid-0=\"\">Resource allocation dilemma</strong>—With limited marketing budget, you must employ the optimal defensive approach, deftly balancing brand protection with expansion into new territories.":1,"#Defenders of the realm have identified the convergence of three key challenges:<br ljsid-1=\"\"> <strong ljsid-3=\"\">Incrementality conundrum</strong>—When visitors search specifically for your brand, many would find your domain regardless. The strategic advisor must determine <em ljsid-5=\"\"><strong ljsid-5-0=\"\">How much of your paid brand defense is truly incremental?</strong></em>":1,"#The Perilous Landscape":1,"#<strong ljsid-0=\"\">Opposite strategies</strong>—Some kingdoms pursue absolute dominance at any cost, while others leave their gates entirely unguarded.":1,"#<strong ljsid-0=\"\">Budget inefficiency</strong>—Many marketers waste valuable ad dollars on inefficient brand bidding approaches that yield minimal incremental returns.":1,"#<strong ljsid-0=\"\">Competitive threats</strong>—Paid placements appear above organic results, allowing competitors to position themselves atop search results for your brand terms.":1,"#STRATEGIC INTELLIGENCE":1,"#Royal Intelligence Briefing":1,"#無料トライアルをリクエスト":1,"#立即申请咨询":1,"#最佳增量阈值":1,"#Webinare entdecken":1,"#ケーススタディ:":1,"#無料トライアル:":1,"#ウェビナーを見る":1,"#ウェビナー：":1,"#<strong ljsid-0=\"\">Webinars:</strong> Discover New Tips & Best Practices from Apple Ads Experts<br ljsid-2=\"\"> <a ljsid-4=\"\">Explore Webinars</a>":1,"#设置->功能开关->采集功能":1,"#编辑":1,"#由于生成的文章标题过长，自动裁剪成 张， 点击链接查看":1,"#生成的文章长图：":1,"#添加到我的壹伴云笔记":1,"#壹伴云笔记":1,"#摘":1,"#你可以在 <span ljsid-1=\"\">设置-&gt;功能开关-&gt;采集素材功能</span> 中重新打开文摘采集按钮 ^_^":1,"#永久隐藏":1,"#隐藏一次":1,"#隐藏文摘采集按钮？":1,"#试试长按拖拽移动位置":1,"#上传":1,"#0 × 0(0,0)":1,"#请在屏幕中画出你想裁剪的区域":1,"#拖拽图片到对应的公众号头像，图片会自动添加到该公众号素材中心。":1,"#文章截图生成中请勿关闭当前页面":1,"#采集样式":1,"#隐藏采集按钮":1,"#添加新的公众号":1,"#创客贴":1,"#壹伴图片编辑":1,"#文章截图生成中...":1,"#With your permission we and our partners may use precise geolocation data and identification through device scanning. You may click to consent to our and our 221 partners’ processing as described above. Alternatively you may access more detailed information and change your preferences before consenting or to refuse consenting.":1,"#Using Search Ads Maven’s <strong ljsid-1=\"\">자동화 스튜디오</strong>, our team of experts help you build an automation strategy with fully transparent logic based on your goals and KPIs.":1,"#5 y 10 veces":1,"#See What <span ljsid-1=\"\">Experto en anuncios de búsqueda</span> Can Do for You":1,"#仕組み":1,"#WEBINAR | Apple Ads | Ask Me Anything | Apple Search Ads":1,"#© Search Ads Maven, 2025 | <a ljsid-1=\"\">Unterstützung</a> | <a ljsid-3=\"\">Website-Datenschutzrichtlinie</a>":1,"#With your permission we and our partners may use precise geolocation data and identification through device scanning. You may click to consent to our and our 224 partners’ processing as described above. Alternatively you may access more detailed information and change your preferences before consenting or to refuse consenting.":1,"#This field is required.":1,"#ベストプラクティス":1,"#3-4X":1,"#最適化して拡張":1,"#他":1,"#Apple Search Ads Rebrands to Apple Ads | Search Ads Maven":1,"#Apple Search Ads 101: Rocking the Today Tab - searchadsmaven.com":1,"#采集图文":1,"#取消":1,"#点击查看":1,"#公众号头像":1,"#明白了":1,"#提示":1,"#生成成功！":1,"#采集":1,"#清空":1,"#一键转载":1,"#查看封面":1,"#生成长图":1,"#查看":1,"#合成多图文":1,"#生成文章截图":1,"#Last Name":1,"#教育":1,"#开幕式":1,"#关闭":1,"#By clicking <strong ljsid-1=\"\">Submit</strong>, I acknowledge that my personal data will be treated in accordance with the <a ljsid-3=\"\">Privacy Policy</a>.":1,"#First Name":1,"#<strong ljsid-0=\"\">Fallstudie:</strong> IDT senkt den CPA für Apple Search Ads um 60 % durch Automatisierung<br ljsid-2=\"\"> <a ljsid-4=\"\">Mehrere Fallstudien</a>":1,"#Contact your Client Success Manager or email <a ljsid-1=\"\">Unterstützung</a>":1,"#気に入った":1,"#シェア":1,"#探索网络研讨会":1,"#<strong ljsid-0=\"\">免费试用：</strong>免费试用 Search Ads Maven<br ljsid-2=\"\"><a ljsid-3=\"\">申请免费试用</a>":1,"#生成 AI:":1,"#MMP イベント データ:":1,"#メリットをすべて":1,"#将工作重心从战术调整转移到<span ljsid-1=\"\">战略报告</span>":1,"#轻松<span ljsid-1=\"\">优化和扩展</span>你的 Apple 搜索广告系列":1,"#<strong ljsid-0=\"\">疫情：</strong>针对任何报告指标设置警报，以便在活动、出价和其他变量发生突然变化时收到通知。":1,"#Partner":1,"#Kostenlose Testversion:":1,"#透過的な自動化:":1,"#LinkedIn":1,"#and":1,"#戦略的な成長":1,"#Thank You Webinar - searchadsmaven.com":1,"#Siehe Fallstudie":1,"#Fallstudie:":1,"#Kostenlose Testversion anfordern":1,"#に":1,"#詳細はこちら":1,"#Optimieren und skalieren Sie":1,"#Jetzt starten":1,"#alle Vorteile":1,"#des Automation Studio":1,"#strategisches Wachstum":1,"#像你一样的":1,"#Apple Ads | Brand Protection Strategy Playbook | Search Ads":1,"#開始する":1,"#アラート:":1,"#戦略管理:":1,"#検索広告:":1,"#查看案例研究":1,"#案例研究：":1,"#网络研讨会：":1,"#これを共有":1,"#<strong ljsid-0=\"\">谢：</strong> IDT 利用自动化将 Apple 搜索广告 CPA 降低 60%<br ljsid-2=\"\"><a ljsid-3=\"\">查看新闻</a>":1,"#Visit our <a ljsid-1=\"\">Bloggen</a> to learn more about Apple Search Ads and our tools":1,"#5 min read":1,"#使用 Search Ads Maven 的<strong ljsid-1=\"\">自动化工作室</strong> ，我们的专家团队可以帮助您根据您的目标和 KPI 构建具有完全透明逻辑的自动化策略。":1,"#Information Services Provider Scores Competitive Conquest Savings With 29% CPG Reduction on Apple Search Ads":1,"#これが大好き":1,"#TV Cable-Cutting Leader Slashes Brand Term CPT 74% on Apple Search Ads":1,"#Information Technology Titan Automates Management of $Millions in Monthly Apple Search Ads Spend":1,"#Explore stories of real brands achieving greater success on Apple Search Ads":1,"#Posts by Matt Goodrich":1,"#Ask about a<span ljsid-1=\"\"> FREE Trial</span> to test our most powerful features:":1,"#up to $25,000":1,"#Select...":1,"#Average Monthly ASA Spend":1,"#Not sure":1,"#IDT Cuts Apple Search Ads CPA 60% Leveraging Automation on Competitive Conquesting Campaign":1,"#All":1,"#Reducing Apple Search Ads CPA by 64%":1,"#Liquid Software Mobile and Search Ads Maven":1,"#Read More":1,"#Explore case studies of real advertisers achieving greater success on Apple Search Ads with Search Ads Maven.":1,"#Optimizing ASA Campaigns for Maximum Efficiency With Transparent Automation":1,"#Realtime Agency Optimizes there ASA Campaigns with Search Ads Maven":1,"#Complete this form to get a demo with our Apple Search Ads experts.":1,"#See What <span ljsid-1=\"\">Search Ads Maven</span> Can Do for You":1,"#Demo next-gen campaign management and automation tools designed to maximize your Apple Search Ads efficiency and scale.":1,"#Scale your mix of performant keywords by <strong ljsid-1=\"\">10-15X</strong>":1,"#AI Keyword Intelligence & Optimization":1,"#Gaming Powerhouse Boosts Apple Search Ads ROAS 79% With Automation":1,"#Matt Goodrich":1,"#Back Home":1,"#Page Not Found":1,"#警报：":1},"version":2219}]