[{"_id":"project-settings","settings":{"translateMetaTags":true,"translateAriaLabels":true,"translateTitle":true,"showWidget":true,"isFeedbackEnabled":false,"fv":1,"customWidget":{"theme":"custom","font":"rgb(255,255,255)","header":"rgb(47,65,108)","background":"rgba(47,65,108,1)","position":"right","positionVertical":"top","border":"rgb(204,204,204)","borderRequired":false,"widgetCompact":true,"isWidgetPositionRelative":false},"widgetLanguages":[],"activeLanguages":{"zh":"中文(简体)","de":"Deutsch","ja":"日本語","ko":"한국어","es":"Español","ru":"Русский","en":"English"},"enabledLanguages":["de","en","es","ja","ko","ru","zh"],"debugInfo":false,"displayBranding":false,"displayBrandingName":false,"localizeImages":false,"localizeUrls":false,"localizeImagesLimit":false,"localizeUrlsLimit":true,"localizeAudio":false,"localizeAudioLimit":false,"localizeDates":false,"disabledPages":[],"regexPhrases":[],"allowComplexCssSelectors":false,"blockedClasses":false,"blockedIds":false,"phraseDetection":true,"customDomainSettings":[],"seoSetting":[],"translateSource":false,"overage":false,"detectPhraseFromAllLanguage":false,"googleAnalytics":false,"mixpanel":false,"heap":false,"disableDateLocalization":false,"ignoreCurrencyInTranslation":false,"blockedComplexSelectors":[]},"version":2690},{"_id":"en","source":"en","pluralFn":"return n != 1 ? 1 : 0;","pluralForm":2,"dictionary":{},"version":2690},{"_id":"outdated","outdated":{"#Strategy Archives - searchadsmaven.com":1,"#Rory O'Rorke, Author at searchadsmaven.com":1,"#Popularity Checker - searchadsmaven.com":1,"#Apple Search Ads 캠페인을 <span ljsid-1=\"\">강화하고 축소하세요</span>":1,"#강화하고 확장하세요":1,"#계정이 동기화되면 클라이언트 성공팀이 30분 통화 일정을 잡아 캠페인 성과를 검토하고 목표를 달성하는 동시에 효율성을 극대화하는 자동화 전략을 제안합니다. <a ljsid-1=\"\">증상</a>":1,"#<span ljsid-0=\"\">성장</span> 으로 작업 부하를 전술적 조정에서 전환하세요":1,"#<span ljsid-0=\"\">아래에 동일</span> 다른 Apple 광고 마케터의 이야기를 들어보세요":1,"#예산을 수동으로 재할당하는 데 <strong ljsid-1=\"\">시간이 너무 많아요.</strong>":1,"#<strong ljsid-0=\"\">나중에 승리®</strong><br ljsid-1=\"\"> 하루 중 후반에 큰 성과를 거두는 기간에 효율적으로 승리하기 위해 지출을 보존하려면 일일 예산의 속도를 조절하세요.":1,"#<strong ljsid-0=\"\">처리방법™</strong><br ljsid-1=\"\"> 브랜드 용어에 대한 비용이 많이 드는 입찰 전쟁에서 전략적으로 후퇴하는 동시에, 발언권은 거의 또는 전혀 양보하지 않습니다.":1,"#브랜드 용어를 보호하는 데 <strong ljsid-1=\"\">비용이 너무 많이 든다</strong> 듭니다.":1,"#Apple Search Ads ROI Boosted Via Search Ads Maven":1,"#We’ll cover how to manage Campaigns, Ad Groups and optimize the bid process so we can win every search on Apple Search Ads.":1,"#Apple Search Ads: Campaign, Ad Groups, and Bid Analysis":1,"#Campaigns in Search Ads Maven are easy to visualize":1,"#<a ljsid-0=\"\"><strong ljsid-0-0=\"\">Campaign</strong></a> – the “container” that organizes ad spend budgets in ASA. Campaigns contain segmentation, Ad Group settings, device targeting, and keywords.":1,"#Targeting Demographics and selecting your audience":1,"#Next: MMPs and More":1,"#Previous: Keyword Analysis":1,"#Now that we have a good foundation on our bids and how we want to control our budget, in our next installment we shall feature ad variations and reporting for Apple Search Ads.":1,"#When it comes to bids within Apple Search Ads, the most important concept is":1,"#Bids: Bid Analysis and Winning the Bid":1,"#So in this scenario we are grouping all of the people searching on our Brand keywords and are willing to spend the same amount on Max Cost-Per-Tap (CPT) on all of them. Let’s say we have an educational app and know that the audience that will be most interested in downloading the app are parents 20-30yrs old in the US. Meanwhile, we can adjust other Ad Groups’ spend to something more optimal.":1,"#(iPad & iPhone)":1,"#Worldwide":1,"#Negative":1,"#Conquesting":1,"#Worldwide targeted (iPad & iPhone)":1,"#“Basic”":1,"#<a ljsid-0=\"\">实例探究</a> <i ljsid-2=\"\"></i> Realtime Agency":1,"#<strong ljsid-0=\"\">50 %</strong> Einsparungen bei den Markenausgaben<br ljsid-2=\"\"> <strong ljsid-4=\"\">85 %</strong> niedrigerer durchschnittlicher CPT<br ljsid-6=\"\"> <strong ljsid-8=\"\">Anteil der Stimme</strong> bei 90–100 % gehalten":1,"#aufgebraucht":1,"#größte Herausforderung":1,"#zu zeitaufwändig":1,"#Stichwort Reise":1,"#Apple Ads 101: Maximizing Incrementality on Apple Ads":1,"#Competitor":1,"#Apple Ads 101: How Incremental Is Apple Ads?":1,"#Webinar Why Strategic Losing Can Be a Winning Strategy on Apple Search Ads: 30 Minutes With the ASA Experts":1,"#Ask Me Anything Unpacking Apple Ads With the Experts":1,"#All Webinars":1,"#Explore our library of webinars featuring industry leaders, marketing experts, and impactful voices. Learn how to optimize Apple Search Ads.":1,"#Subscribe to Webinar Updates":1,"#Webinars | Apple Search Ads Resources | Search Ads Maven":1,"#Apple Search Ads Webinar Speakers":1,"#Join Our Mailing List":1,"#View Case Studies":1,"#Learn how other marketers are succeeding on Apple Search Ads.":1,"#Visit Blog":1,"#Gain deep insights, best practices, and expert strategies from our team.":1,"#Blogs":1,"#More Helpful Resources":1,"#Webinar Five Apple Search Ads Pitfalls to Avoid":1,"#Explore our library of on-demand webinars featuring industry leaders, marketing experts, and impactful voices. Learn how to optimize your search ads strategy for meaningful growth.":1,"#Budget-Optimierer":1,"#Bid | What is a Bid | What is a Bid in marketing | Bid Definition":1,"#August 20, 2025":1,"#Apple Search Ads: Leveraging a Campaign Management Platform":1,"#Blog - Page 2 of 5 - searchadsmaven.com":1,"#Webinar Apple Search Ads Problem Solving: A Strategy Workshop":1,"#<strong ljsid-0=\"\">Keyword Journey</strong><br ljsid-1=\"\"> Automate discovery & validation of new high-performing keywords to add to dedicated campaigns.":1,"#October 7, 2025":1,"#Apple Ads 101: Rocking Product Pages Placements":1,"#Page Header":1,"#探索使用 Search Ads Maven 作为 Apple Search Ads 广告系列管理平台的<span ljsid-1=\"\">我们的优势</span>":1,"#June 11, 2025":1,"#Brand Protection Mastery in the App Store: The Royal Strategist’s Guide":1,"#Late-Day Winning®":1,"#Incremental or Not? Discerning Incrementality on Apple Search Ads":1,"#Webinar Brand Protection on Apple Search Ads: Expert Tips for Boosting Efficiency and Incrementality":1,"#<strong ljsid-0=\"\"><a ljsid-0-0=\"\">Bid</a></strong> – an auction-type system where every advertiser competes to surface on the top of the page of a search result in ASA. The advertiser that places the highest bid amount for a bid will show up above all others (most of the time).":1,"#Apple Ads 101: Maximizing Incrementality on Apple Ads - searchadsmaven.com":1,"#Webinare entdecken":1,"#May 9, 2025":1,"#Apple Search Ads Rebrands to Apple Ads: What App Marketers Need to Know":1,"#See Search Ads Maven in Action":1,"#Bid Range":1,"#Let’s look at what bid range and bid strength means in ASA insights and how they will shape how we design our Campaigns and visa-versa. Apple analyzes keywords and bids on current Campaigns and hand out suggestions for optimizations:":1,"#– a rating given to a bid to indicate the strength based on competitors’ bids.":1,"#– suggested range of minimum to maximum cost-per-tap (max CPT) to maximize the likelihood of you winning the bid and your ad showing.":1,"#Both of these values are given by the ASA platform and are based on insights that Apple measures on their backend. These insights are extrapolated from user interactions with your ads, competitor performance, bid history, and more. As you create a Campaign, you will select the bid amounts which make up your range but remember it’s easy for you to overpay for taps on conquesting keywords if your maximum result is set too high. Apple is the big winner with keyword bidding wars so while their recommendations are definitely something you should factor in, make sure you keep your Cost-Per-Acquisition (CPA) in mind when setting the bid range.":1,"#Customers searching for apps similar to yours":1,"#Spend/Max CPT (bids)":1,"#competitiveness.":1,"#Let’s take our starting Campaign and break them into those four categories. We already went over keywords so I’ll keep them simple here although you will want to develop a strategy for them that fits along with your Campaign strategy.":1,"#Discovery –":1,"#Ad Group":1,"#Campaigns are the basic structure you will use to organize all of your advertising spend with ASA. It is certainly possible, although you shouldn’t, to create one Campaign, put all of your keywords and budget in it, and just leave it. It’s easy to see that scenario as incredibly inefficient and ineffective, although starting from this is a good way of learning more effective strategies.":1,"#Customers searching for apps in your same category":1,"#Apple has two interests when it serves up searches to be bid on: CPT and ad relevance. For CPT it’s simple that the Campaign willing to pay the most for the bid will show up first. Apple wants to make sure the search results are useful for the user doing the search. Apple only charges when the user actually taps on the ad so they want to balance CPT with that ads relevance. Apple decides relevance with historical ad performance, reviews and ratings, and metadata. Therefore, maximize that relevance by making sure your metadata is sound and comprehensive. Also, consider prompts within your app for reviews and ratings from users as building that relationship directly increases your ability to show up in results.":1,"#Brand –":1,"#In our last post we focused on keyword selection and strategy on Apple Search Ads (ASA) as it related to our app as well as those keywords we want to target to keep both branding and increase audience. Now, we’ll cover how to manage Campaigns, Ad Groups and optimize the bid process so we can win every search on ASA. I should clarify we are only talking about <strong ljsid-1=\"\">Search Results</strong> Campaigns. In a later post, we will dissect <strong ljsid-3=\"\">Search Tab</strong> Campaigns and how to strategize with them.":1,"#Everyone Else":1,"#Customers searching for popular search terms related to your service/offering thus targeting a wider audience":1,"#Customers searching directly for your app":1,"#First thing is to decide on a more specific target audience and weigh how much spend you want to use to acquire them. Currently, people who are directly looking for our app are grouped up with people who are searching for unrelated terms as well. We want to separate out our Campaigns because it’s clear those searches directly for our app will have a higher conversion rate and thus will be worth more to us. We want to make sure we can fine tune our spend on those to maximize the Return On Ad-Spend (ROAS). Other demographics can be broken out based on location where you may want to target people in Asia or Europe differently or we can target iPhones with a different spend than iPad.":1,"#US 20-30 yr olds":1,"#With a bit of planning and strategy we can easily get better performance and ROAS off the same spend overall as the original Campaign. Now let’s move on to Ad Groups and how they factor into Campaigns and can further fine tune our strategy.":1,"#Competitor –":1,"#<a ljsid-0=\"\"><strong ljsid-0-0=\"\">Ad Group</strong></a> – defines who sees your ad, bids, and scheduling.":1,"#Visualize your app as if you are in an auction house with thousands of different apps both alike and different from each other. Compound that with each different app having multiple Campaigns bidding at the same time and you can see this is a very crowded room. Without some sense of clarity it isn’t hard for a Campaign to wildly overspend, underperform, or even worse have two Campaigns for the same app compete against each other. Unlike auction houses though, it isn’t always the bidder that is willing to spend the most that wins because Apple’s auction algorithm is, best described as, “picky” and for good reason.":1,"#An Ad Group, as defined above, holds the demographics we are wanting to target as well as our scheduling and budgeting information. Campaigns need an Ad Group to function but a Campaign can be made up of more than one Ad Group with completely different targeting and budgeting. Let’s take that “Brand” Campaign and dive into why we may want to separate out and have multiple Ad Groups as a part of it.":1,"#ASA suggest breaking down your Campaigns into four different types:":1,"#First, it’s important to understand what Campaigns, Ad Groups, and Bids are as they relate to ASA.":1,"#Apple Search Ads 103: Campaign, Ad Groups, and Bid Analysis":1,"#So now we have one Campaign targeting the same keywords but have broken out our audience amidst two ad groups and adjusted our spend accordingly.":1,"#Category –":1,"#Most of these concepts have been pretty ubiquitous for online marketers for years but it’s important to note that each of these have their own special interaction with ASA.":1,"#March 26, 2025":1,"#Apple Search Ads 101: Rocking the Today Tab":1,"#This field is required.":1,"#Campaigns":1,"#April 9th, 2024":1,"#<strong ljsid-0=\"\">Webinars:</strong> Discover New Tips & Best Practices from Apple Ads Experts<br ljsid-2=\"\"> <a ljsid-4=\"\">Explore Webinars</a>":1,"#January 21, 2025":1,"#Expand Your Apple Search Ads Strategy Into 21 New Countries":1,"#By clicking <strong ljsid-1=\"\">Submit</strong>, I acknowledge that my personal data will be treated in accordance with the <a ljsid-3=\"\">Privacy Policy</a>.":1,"#Automation Studio를":1,"#Realtime Agency plus Search Ads Maven":1,"#AdServices Framework | What is an AdServices Framework | Definition":1,"#23% of marketers on ASA don’t spend on brand protection":1,"#23% of Marketers on ASA Don’t Spend on Brand Protection":1,"#December 10, 2024":1,"#Kostenlose Testversion:":1,"#Boost Your ASA Keyword Strategy With Generative AI":1,"#8 min read":1,"#REQUEST A DEMO TODAY":1,"#Understanding Apple Search Ads’ 4 Ad Placements":1,"#Campaign Type":1,"#Siehe Fallstudie":1,"#Fallstudie:":1,"#Kostenlose Testversion anfordern":1,"#ASA Optimization in Brazil and LATAM":1,"#APS London: Buying Apple Search Ads With Strategies vs. Tactics":1,"#June 18, 2024":1,"#November 8, 2023":1,"#How Realtime Agency Optimizes ASA Campaigns with Search Ads Maven":1,"#Apple Search Ads 101: Understanding the Four Ad Placements":1,"#October 9, 2024":1,"#View all posts in Best Practices":1,"#Visit our <a ljsid-1=\"\">Bloggen</a> to learn more about Apple Search Ads and our tools":1,"#Apple Search Ads Problem Solving: Webinar Q&A":1,"#March 13, 2024":1,"#February 28, 2024":1,"#How to Scale & Diversify Your Keyword Mix on Apple Search Ads":1,"#September 30, 2024":1,"#4 Ways to Use New View-Through Metrics on Apple Search Ads":1,"#Optimieren und skalieren Sie":1,"#Jetzt starten":1,"#alle Vorteile":1,"#des Automation Studio":1,"#strategisches Wachstum":1,"#Optimize Your Apple Search Ads Campaigns in Brazil and LATAM":1,"#May 29, 2024":1,"#Webinar Debrief":1,"#November 7, 2023":1,"#Apple Search Ads Optimization: 5 Smart Tips for Better Performance":1,"#<strong ljsid-0=\"\">谢：</strong> IDT 利用自动化将 Apple 搜索广告 CPA 降低 60%<br ljsid-2=\"\"><a ljsid-3=\"\">查看新闻</a>":1,"#July 30, 2024":1,"#Exact Match Isn’t Exactly Exact on Apple Search Ads":1,"#Discovery":1,"#zu teuer":1,"#mühsam":1,"#Nur 4 %":1,"#August 28, 2024":1,"#Avoid the Blended CPA Trap on Apple Search Ads":1,"#Information Services Provider Scores Competitive Conquest Savings With 29% CPG Reduction on Apple Search Ads":1,"#Information Technology Titan Automates Management of $Millions in Monthly Apple Search Ads Spend":1,"#Explore stories of real brands achieving greater success on Apple Search Ads":1,"#Reduce campaign & keyword management task load by<strong ljsid-1=\"\"> 5-10X</strong>":1,"#Understand Exact Match Keywords Nuances in Apple Search Ads":1,"#TV Cable-Cutting Leader Slashes Brand Term CPT 74% on Apple Search Ads":1,"#All":1,"#Read More":1,"#Explore case studies of real advertisers achieving greater success on Apple Search Ads with Search Ads Maven.":1,"#Realtime Agency Optimizes there ASA Campaigns with Search Ads Maven":1,"#Don’t get burned by black-box automation. Our Automation Studio transparently displays the building blocks of your automation triggers, actions, and logic rules.":1,"#Mark Franklin":1,"#<span ljsid-0=\"\">Optimize & Scale</span> Your Apple Search Ads Campaigns With Ease":1,"#Quickly integrate with one or more of your ASA accounts to manage all your Apple Search Ads activity with ease across all campaign types (Search Results, Search Tab, Today Tab, and Product Page).":1,"#Search Ads:":1,"#Back Home":1,"#Page Not Found":1,"#Strategy":1,"#IDT Cuts Apple Search Ads CPA 60% Leveraging Automation on Competitive Conquesting Campaign":1,"#Matt Goodrich":1,"#Please complete the form below and a member of the <strong ljsid-1=\"\">Search Ads Maven</strong> team will reach out to you shortly.":1,"#View all posts in Education":1,"#Hamilton Radcliffe":1,"#blog icon":1,"#Contact Us":1,"#Visit our support site at <a ljsid-1=\"\">Support.SearchAdsMaven.com</a>":1,"#email icon":1,"#Popular Contact Options for Our Clients":1,"#web icon":1,"#Contact Us Now":1,"#Benachrichtigungen:":1,"#Transparente Automatisierung:":1,"#Generative KI:":1,"#Strategiemanagement:":1,"#MMP-Ereignisdaten:":1,"#Suchanzeigen:":1,"#Page not found - searchadsmaven.com":1,"#Apple Ads | Brand Protection Strategy Playbook | Search Ads":1,"#Webinare:":1,"#Posts by Jeff Richardson":1,"#Product Updates":1,"#サポート":1,"#…":1,"#Optimizing ASA Campaigns for Maximum Efficiency With Transparent Automation - searchadsmaven.com":1,"#Five Mistakes on Apple Search Ads to Avoid":1,"#wie Ihnen":1,"#Leslie Amadio":1,"#Contact - searchadsmaven.com":1,"#<strong ljsid-0=\"\">Transparente Automatisierung:</strong> Lassen Sie sich nicht durch Black-Box-Automatisierung verunsichern. Unser Automation Studio stellt die Bausteine Ihrer Automatisierungstrigger, Aktionen und Logikregeln transparent dar.":1,"#Please note that some processing of your personal data may not require your consent, but you have a right to object to such processing. Your preferences will apply to this website only. You can change your preferences or withdraw your consent at any time by returning to this site and clicking the \"Privacy\" button at the bottom of the webpage.":1,"#store and/or access information on a device, such as cookies and process personal data, such as unique identifiers and standard information sent by a device for personalised advertising and content, advertising and content measurement, audience research and services development.":1,"#Support":1,"#Sierra Scott":1,"#Apple Search Ads | Campaign Management | Search Ads Maven":1,"#Comments/Notes:":1,"#Blog - searchadsmaven.com":1,"#By":1,"#Share":1,"#No Comments":1,"#Share this":1,"#Apple Search Ads | Case Studies | Search Ads Maven":1,"#Get a Search Ads Maven Demo | Apple Ads Automation":1,"#How it Works - searchadsmaven.com":1},"version":2690}]