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ROAS 增加78%
平均每次转化费用增加86%":1,"#+97个新的高性能关键词
活动期间安装量增加80%
ROAS 增加53%":1,"#客户获取量增加344%
支出仅增加4%":1,"#节省50% 的品牌支出
平均 CPT 降低85%
话语权保持在90-100%":1,"#网络研讨会:探索 Apple Ads 专家的新技巧和最佳实践
探索网络研讨会":1,"#Jeff Richardson, Author at searchadsmaven.com - Page 3 of 3":1,"#demasiado costoso":1,"#mayor desafío":1,"#Viaje de palabras clave":1,"#dolor de cabeza":1,"#Sólo un 4%":1,"#Ganar al final del día®":1,"#Jeff Richardson, Author at searchadsmaven.com - Page 2 of 3":1,"#案例研究: IDT 利用自动化将 Apple 搜索广告 CPA 降低 60%
查看案例研究":1,"#Webinar Debrief Archives - searchadsmaven.com":1,"#강화하고 확장하세요":1,"#Apple Search Ads 캠페인을 간편하게 최적화하고 확장하세요":1,"#By adopting an omnichannel marketing strategy, you can increase the impact of your ad campaigns and drive better results across multiple channels.":1,"#Consider omnichannel marketing":1,"#Product Archives - searchadsmaven.com":1,"#All Posts By":1,"#30-60분":1,"#더 알아보기":1,"#전장을 지배하세요":1,"#지출 최적화":1,"#전체 지출 20% 절감
ROAS 78% 증가
평균 CPA 86% 증가":1,"#고객 인수 344% 증가
지출은 4%만 증가":1,"#브랜드 지출 50% 절감
평균 CPT 85% 감소
Share of Voice는 90-100%로 유지됨":1,"#도전:":1,"#용어 사전":1,"#지원 문서":1,"#자주하는 질문":1,"#사례 연구":1,"#시간이 너무 많이 걸립니다.":1,"#Share of Voice는":1,"#建立自定义目标":1,"#学到更多":1,"#Branch Becomes Latest MMP to Integrate with Search Ads Maven":1,"#September 27, 2022":1,"#3 Steps to Scale Apple Search Ads (ASA) Performance":1,"#June 6, 2022":1,"#Bloomberg":1,"#행복한 활동: 블랙박스 자동화로 인해 지치지 마세요. Automation Studio는 자동화 트리거, 작업 및 논리 규칙의 구성 요소를 투명하게 표시합니다.":1,"#랏 심사
성과가 저조한 캠페인에서 성과가 좋은 캠페인으로 예산을 자동으로 재배치합니다.":1,"#캠프 여행
전담 캠페인에 추가할 새로운 고성과 키워드를 자동으로 검색하고 검증합니다.":1,"#Más información.":1,"#Extend your reach as Apple Search Ads expands into 21 new countries. Discover key strategies to tap into and optimize new ASA global markets.":1,"#Apple Search Ads Expands Into New Global Markets":1,"#If you’re looking to discuss your Apple Search Ads campaign optimization plans further, reach out to our team of experts for valuable insights and guidance tailored to your needs. Contact us now.":1,"#Taking your growth campaigns to new countries and regions with Apple Search Ads is seamless with Search Ads Maven integration. As soon as Apple Search Ads expands to a new country, your existing strategies and automation rules can be applied immediately. Additionally, the keyword analysis tools automatically update to include the latest app store data, helping you make informed decisions based on data-driven insights.":1,"#Embarking into new territories can be daunting, especially if your existing campaign management workload is already overwhelming. Creating new campaigns, finding performant keywords in new languages, determining country-level budgets, and homing in on your optimal CPT and CPA targets for each country as Apple Search Ads expands isn’t easy. Thankfully, Search Ads Maven can help lighten the load.":1,"#By following these best practices, you can effectively enter and establish a presence in new countries as Apple Search Ads expands, ensuring that campaigns are both impactful and culturally relevant.":1,"#As Apple Search Ads expands and you forge into new territories and regions with your ASA strategy, here are best practices and great tips to keep top of mind:":1,"#Apple Search Ads has come a long way in helping marketers access global markets. In early 2019, only 13 countries were supported. Now, Apple Search Ads expands to 91 global markets, thanks to a December 3, 2024, update announcing the addition of 21 new countries.":1,"#January 23rd, 2025":1,"#APAC (Asia-Pacific)":1,"#Want a Search Ads Maven demo? Request one here.":1,"#The newest countries added to Apple Search Ads include:":1,"#Get Help":1,"#Automation rules are easily set up using a user-friendly rule-builder widget.":1,"#Adjust keyword bids in response to market changes and their performance relative to your target CPT, CPA, and/or CPG targets":1,"#Redistribute budget from underperforming countries, campaigns, or ad groups to high-performing ones to enhance efficiency":1,"#Pause underperforming campaigns, ad groups, or keywords to prevent unnecessary budget depletion":1,"#Search Ads Maven’s Automation Studio offers solutions by enabling you to automatically:":1,"#Managing budgets across different countries can be challenging. While you can set a maximum daily budget for each country, keeping track of spending changes and addressing how individual campaigns and ad groups affect that budget can be demanding. This also applies to the bid amounts you assign to keywords.":1,"#Automate Budget Redistribution & Bidding":1,"#This activates a set of automation rules for your new keyword exploration campaigns to isolate new terms that deliver performance with maximum efficiency. Marketers use this strategy to discover the keywords that deliver on performance and avoid wasting spend long-term on keywords that simply do not deliver results.":1,"#With Search Ads Maven, you can activate a built-in strategy template, Keyword Journey™, that automates your keyword exploration campaigns. Simply set your test budget and target cost per acquisition (CPA) or cost per goal (CPG) for in-app events such as trials, registrations, or purchases. You can choose your present value (PV) multiplier to weigh toward efficiency or volume, whichever you desire more.":1,"#Finding new keywords is one thing, but testing them to see if they’re performant is quite another. This can be a demanding task, especially if you’re manually tracking performance against your key performance indicators (KPIs) and adjusting budgets and keyword bids across different languages and countries to manage costs. Nobody wants to waste their budget on keywords that don’t perform well, but if you can’t keep up with your growing roster, it’s unavoidable.":1,"#Automate Quality Assurance on New Keywords":1,"#After identifying suitable keywords, you can incorporate them into your various campaigns or ad groups, either individually or in bulk.":1,"#In the Keyword Analysis dashboard, choose a country and language to swiftly generate AI-recommended keywords for exploratory campaigns. This feature is particularly useful if you’re unfamiliar with a specific country or language, offering guidance on which keywords merit your testing budget. The dashboard provides insights into each keyword’s popularity score and the total number of apps utilizing the term.":1,"#Quickly Discover New Keywords in New Languages":1,"#Automation and AI capabilities built into Search Ads Maven give ASA marketers a competitive edge to scale and grow into new countries without overtaxing team resources or budgets. Let’s look at a few quick examples:":1,"#Conquer New ASA Frontiers With AI and Automation":1,"#Apple adds ASA support for Cyprus, Morocco, Slovakia, Armenia, and more":1,"#6. Be unwaveringly customer-first: Provide excellent customer support accessible in the local language and time zone. This builds trust and loyalty among new customers and helps prevent poor ratings.":1,"#5. Test and iterate: Start with a set of pilot campaigns to test the waters before jumping in. Use A/B testing to determine what works best in the new market, and be prepared to iterate fast based on feedback and performance data.":1,"#4. Comply with local regulations: Familiarize yourself with legal and regulatory requirements for marketing in the new region. This includes data privacy laws, advertising standards, and consumer protection regulations. Determine whether you need a local office or personnel to manage your ASA campaigns for particular countries.":1,"#3. Localize content: Ensure that all product page content is localized. This goes beyond translation—it also involves adapting creative and messaging to fit local idioms, humor, and cultural references.":1,"#2. Understand local culture and preferences: Conduct research to understand cultural nuances, preferences, and behaviors of target audiences in the new country. This helps tailor your messaging and creative content to resonate with local consumers.":1,"#1. Be an early adopter: Strive to enter new countries quickly to take advantage of lower cost-per-tap (CPT) and cost-per-acquisition (CPA) rates, before the bidding gets crowded.":1,"#Tips for Tapping Into New Apple Search Ads Markets":1,"#All 21 countries are fully supported in Search Ads Maven by Kochava, the leading Apple Search Ads campaign management and automation platform.":1,"#Türkiye":1,"#EMEA (Europe, Middle East, and Africa)":1,"#CA (Central Asia)":1,"#Automation Studio provides peace of mind that your campaigns are functioning and performing optimally at all times of the day. Even when you’re offline, automation rules can be at work to make adjustments based on trigger conditions you set up in advance.":1,"#Request a free demo of the platform":1,"#Measurement is incredibly important when performing ASA campaign optimization because it provides insights into campaign performance that would otherwise be hidden. All of the optimization methods above can be measured and analyzed which makes it easier to perform those tasks later. The ASA platform provides measurement of key metrics such as ad impressions, tap-through-rate (TTR), conversion rate (CVR), and cost-per-tap (CPT), just to name a few. Data can then be split based on campaign, country, or keyword. This information, along with attribution data from taps and installs on certain ads can help determine overall campaign success and customer lifetime value (LTV).":1,"#Optimization is never done. Regularly monitor the performance of your ASA campaigns to fully understand what is working and what might require more attention. A/B testing is one way to test different creatives, copy, and call-to-actions (CTAs). Once tested, you can determine which ones yield the best results to maximize the effectiveness of future campaigns.":1,"#Adjust or move spend between campaigns based off any performance metrics":1,"#Optimize campaigns to maintain positive ROAS against post-install goal completions":1,"#Search Ads Maven Automation Studio provides flexible options for automating many of the tedious tasks and ongoing adjustments ASA marketers often have to perform manually. Steps that can be automated, include:":1,"#Explore different ways to optimize your campaigns on ASA and boost app visibility across Apple’s native App Store.":1,"#However, ASA campaigns can be optimized even further by utilizing a mobile measurement partner (MMP) and/or a secondary ASA campaign management platform. They can provide more granular insights into campaign performance as well as in-app interactions.":1,"#While advertising on the App Store has increased in popularity, don’t forget about other marketing channels. By expanding your ads across multiple channels and media types (eg, landing pages, videos, social media, etc.), you can broaden your brand visibility and recognition. Using variations of similar ads across channels can also save you time and money, deliver consistent brand messaging, improve targeting, and enhance the user experience.":1,"#. We are happy to help!":1,"#Implement measurement":1,"#Automatically adjust min and max bids for keywords":1,"#Perform continuous monitoring and optimization":1,"#Pause poor performing campaigns":1,"#Improve creative assets":1,"#to find and optimize keywords:":1,"#Perform App Store Optimization (ASO)":1,"#developing your app’s metadata":1,"#After you have a good understanding of your target audience(s) and user journeys, you can start conducting keyword research. This will help you identify relevant and high-performing keywords that speak to those target audiences. Apple Search Ads Keyword Planner or other third-party keyword research tools can help you identify keywords you should put to the test.":1,"#Once you know your target audience, you can plan your campaigns to follow the user journey as they make their way from ad to tap, to product page, to app install. This could reveal user touch points that you had not considered before and ensures that your campaigns align with user needs, which, in turn, will improve acquisition growth, user engagement, and retention.":1,"#At this point, it could be helpful to review your target audience(s) to ensure that your messaging, creative assets, and customer experience reflects your brand and unique value props. Keep your audience in mind throughout the entire process of optimization to increase the success of your campaigns.":1,"#Run negative keyword campaigns":1,"#While this process might seem simple, it can be quite time consuming and complicated, especially if done manually. Keyword discovery/diversification also requires consistent research and testing. As you grow and your camagins change, continue to conduct keyword exploration to ensure you’re using the most relevant keywords.":1,"#Monitor and adjust bidding based on how the keywords perform":1,"#and boost app visibility across Apple’s native App Store.":1,"#Another way to optimize your ASA campaigns is to perform ASO to improve your app’s visibility and maximize its appeal in the App Store to increase app downloads. Here are a few ways to conduct ASO:":1,"#There are many ways to perform ASO. Start small to get a good understanding of what results from the changes you make. Then you can add in more optimization strategies as you go.":1,"#Follow":1,"#As the digital landscape continues to evolve, it’s crucial for marketers to stay ahead of the game and make the most out of their advertising efforts. Apple Search Ads (ASA) provides a powerful platform for reaching millions of potential users directly on the App Store, but to truly unlock its potential, ongoing TLC and smart optimization are key.":1,"#: Once you have a list of keywords, you can run negative keyword campaigns to prevent your ads from appearing in irrelevant searches. This will improve the target of your ads and allows you to allocate your budget towards more relevant search results.":1,"#by using the keywords you have discovered and placing them throughout the meta title and description. The keywords you add to your metadata will tell you whether they succeed in lifting exposure or not so keep updating your metadata with new keywords until you find ones that make an impact.":1,"#: Monitor and adjust your bidding strategies based on performance data. Depending on their performance, you should increase bids for high-performing keywords and decrease bids for underperforming ones. Also, consider setting up caps on certain keywords to automate your spending. By regularly analyzing and optimizing your bidding, you can achieve a successful ROAS.":1,"#Search Ads Maven helps marketers automate and scale this process through what is called the keyword optimization journey. Marketers can put hundreds or thousands of keywords through this automated 5-phase keyword-testing process that uses an exploratory spend budget you set to prove-out which keywords deliver on your business KPIs. Search Ads Maven takes the guesswork and tediousness out of the process—helping you quickly focus keyword spend where it will drive the greatest return on ad spend (ROAS).":1,"#Identify potentially valuable keywords to test":1,"#Start by looking at the campaign(s) you already have running. How are they doing? What has been successful and what areas need improvement? Reviewing your current strategy allows you to take a step back and reassess all aspects of your campaign to help you make more informed decisions on future optimization methods.":1,"#In this blog we will explore different ways to optimize your campaigns on":1,"#Improve metadata":1,"#Group those keywords by type":1,"#Manage your bid prices":1,"#: Start by":1,"#Set bid ranges to get some volume of impressions, taps, and hopefully installs":1,"#Apple Search Ads campaigns require continuous TLC for optimal results":1,"#Review your current campaign strategy":1,"#: Based on your target audience, user journeys, and keyword research, you can start improving your ad creatives, landing pages, and custom product pages (CPPs). Providing a consistent brand image across all of your creative assets while speaking to your audience will greatly improve your campaign performance.":1,"#these steps":1,"#Conduct thorough keyword research":1,"#Place proven keywords into dedicated campaigns":1,"#탐색 메뉴":1,"#메인 메뉴":1,"#검색 닫기":1,"#Prueba gratuita:":1,"#Kyrgyzstan":1,"#Uzbekistan":1,"#custom product page":1,"#Keyword Journey
Automate discovery & validation of new high-performing keywords to add to dedicated campaigns.":1,"#Page Header":1,"#免费试用:免费试用 Search Ads Maven
申请免费试用":1,"#Ver caso de estudio":1,"#Caso práctico:":1,"#Solicite una prueba gratuita":1,"#Full MMP Integration for Search Ads Maven":1,"#November 3, 2022":1,"#SAM 대시보드":1,"#캔버스 외부 메뉴":1,"#맨 위로":1,"#메뉴 닫기":1,"#링크드인":1,"#< 10분":1,"#기존 MMP 연결":1,"#< 5분":1,"#켄 맥도날드":1,"#마크 프랭클린":1,"#실제 결과":1,"#우리의 자동화":1,"#당신의 도전":1,"#轻松优化和扩展你的 Apple 搜索广告系列":1,"#Custom Product Pages: Decorating for the Holidays and Every Day":1,"#Optimize ASA Campaigns: Six Essential Strategies":1,"#The Benefits of Using an Ad Campaign Management Platform for Your Apple Search Ads Campaigns":1,"#Search Ads Maven Gains Scripted Automation and Onboarding Wizard":1,"#January 9, 2023":1,"#데모 요청":1,"#Share of Voice":1,"#Average Monthly Apple Ads Spend":1,"#Please use a business email":1,"#This field is required.":1,"#crecimiento estratégico":1,"#todos los beneficios":1,"#here":1,"#최적화하고 확장하세요":1,"#자원":1,"#Demo next-gen campaign management and automation tools designed to maximize your Apple Ads efficiency and scale.":1,"#Complete this form to get a demo with our Apple Ads experts.":1,"#Increase ROAS on Apple Ads by 3-4X":1,"#Please Wait":1,"#Do you need a Campaign Management Platform?":1,"#Apple Search Ads Expands Into 21 New Global Markets":1,"#Play Video: Scale Your Apple Search Ads Strategy With Search Ads Maven":1,"#시작하기":1,"#Woman using Search Ads Maven on her mobile device":1,"#April 25, 2022":1,"#Optimizing Apple Search Ads Campaigns":1,"#Diversify Your Ad Portfolio: Optimizing Apple Search Ads Campaigns":1,"#Diversify Your Ad Portfolio":1,"#50% Brand spend savings
85% Decrease average CPT
Share of Voice maintained at 90-100%":1,"#Real Results":1,"#Strategic Losing™
Strategically retreat from costly bidding wars over your brand terms while ceding little to no share of voice.":1,"#Our Automation":1,"#Protecting your brand terms is getting too expensive":1,"#Your Challenge":1,"#Challenge:":1,"#Explore pre-built automation templates designed to conquer the most common challenges marketers face on Apple Ads.":1,"#SAM dashboard":1,"#20% overall spend savings
78% increase in ROAS
86% increase in average CPA":1,"#Budget Optimizer
Automate budget redeployments from underperforming to high-performing campaigns.":1,"#Manually reallocating budget is too time consuming":1,"#+97 new performant keywords
80% increase in installs with events
53% increase in ROAS":1,"#Finding new keywords that perform is a headache":1,"#Search Ads Maven Gains MMP Integration":1,"#Diversify Your Ad Portfolio: Apple Search Ads Keyword Analysis and Optimization":1,"#April 19, 2022":1,"#May 1, 2022":1,"#ASA":1,"#웨비나 탐색":1,"#May 18, 2022":1,"#Diversify Your Ad Portfolio: MMP Integration, Custom Goal Creation, and Greater Insights":1,"#Late-Day Winning™":1,"#August 15, 2023":1,"#Reduce campaign & keyword management task load by 5-10X":1,"#使用 Search Ads Maven 的自动化工作室 ,我们的专家团队可以帮助您根据您的目标和 KPI 构建具有完全透明逻辑的自动化策略。":1,"#Datos de eventos de MMP:":1,"#Gestión de estrategias:":1,"#Anuncios de búsqueda:":1,"#IA generativa:":1,"#詳細はこちら":1,"#웨비나:":1,"#Search Ads Maven is the only Apple Search Ads campaign management platform powered by a leading mobile measurement partner (MMP). Kochava has been helping enterprise brands measure and optimize their iOS app marketing since 2011.":1,"#Pace your daily Apple Search Ads budget by region to capitalize on end-of-day budget exhaustion and increase your spend efficiency.":1,"#What sets Search Ads Maven apart from other Apple Search Ads campaign management partners?":1,"#Stand on the shoulders of giants by activating turnkey strategies and tactics on your Apple Search Ads campaigns that have been performance game-changers for brands both large and small.":1,"#Optimize your current Apple Search Ads campaigns by uncovering these hidden gems, and gain the upper hand in the competitive landscape from day one.":1,"#“The support team has been superb, helping understand our goals and then crafting automation rules that put those goals into auto-pilot. This is now enabling our team to be more efficient, meaning we get to help more brands succeed on Apple Search Ads.“":1,"#Back Home":1,"#Page Not Found":1,"#Search Ad Maven’s Automation Studio enables Apple Search Ads’ marketers to implement flexible, script-based rules to automate testing and optimization against ANY strategy.":1,"#Looking for an Apple Search Ads campaign management partner? Learn what makes Search Ads Maven the go-to choice for iOS growth marketers.":1,"#Since the launch of Apple Search Ads in 2016, Kochava has enabled brands to tailor their campaign optimization based on deeper funnel performance metrics.":1,"#< 10 分钟":1,"#Search Ads Maven - Find Better Keywords":1,"#5) Built By a Trusted MMP":1,"#Search Ads Maven - Powered by Kochava":1},"version":2782}]