[{"_id":"project-settings","settings":{"translateMetaTags":true,"translateAriaLabels":true,"translateTitle":true,"showWidget":true,"isFeedbackEnabled":false,"fv":1,"customWidget":{"theme":"custom","font":"rgb(255,255,255)","header":"rgb(47,65,108)","background":"rgba(47,65,108,1)","position":"right","positionVertical":"top","border":"rgb(204,204,204)","borderRequired":false,"widgetCompact":true,"isWidgetPositionRelative":false},"widgetLanguages":[],"activeLanguages":{"zh":"中文(简体)","de":"Deutsch","ja":"日本語","ko":"한국어","es":"Español","ru":"Русский","en":"English"},"enabledLanguages":["de","en","es","ja","ko","ru","zh"],"debugInfo":false,"displayBranding":false,"displayBrandingName":false,"localizeImages":false,"localizeUrls":false,"localizeImagesLimit":false,"localizeUrlsLimit":true,"localizeAudio":false,"localizeAudioLimit":false,"localizeDates":false,"disabledPages":[],"regexPhrases":[],"allowComplexCssSelectors":false,"blockedClasses":false,"blockedIds":false,"phraseDetection":true,"customDomainSettings":[],"seoSetting":[],"translateSource":false,"overage":false,"detectPhraseFromAllLanguage":false,"googleAnalytics":false,"mixpanel":false,"heap":false,"sdkAnalytics":true,"disableDateLocalization":false,"ignoreCurrencyInTranslation":false,"blockedComplexSelectors":[]},"version":4104},{"_id":"en","source":"en","pluralFn":"return n != 1 ? 1 : 0;","pluralForm":2,"dictionary":{},"version":4104},{"_id":"outdated","outdated":{"#Ads 的增量有多大？":1,"#Close Preferences":1,"#Open Preferences":1,"#Powered by Onetrust":1,"#Powered by OneTrust Opens in a new Tab":1,"#Search…":1,"#Cookie list search":1,"#Company Logo":1,"#Preference center":1,"#Confirm My Choices":1,"#Reject All":1,"#Leg.Interest":1,"#Apply":1,"#label":1,"#checkbox label":1,"#Clear":1,"#Filter Icon":1,"#Search Icon":1,"#Cookie List":1,"#Back Button":1,"#These cookies are set by a range of social media services that we have added to the site to enable you to share our content with your friends and networks. They are capable of tracking your browser across other sites and building up a profile of your interests. This may impact the content and messages you see on other websites you visit. If you do not allow these cookies you may not be able to use or see these sharing tools.":1,"#Social Media Cookies":1,"#These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.":1,"#Targeting Cookies":1,"#These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.":1,"#Performance Cookies":1,"#These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.":1,"#Functional Cookies":1,"#These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.":1,"#Always Active":1,"#Strictly Necessary Cookies":1,"#Manage Consent Preferences":1,"#Allow All":1,"#When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer. <br ljsid-1=\"\"><a ljsid-2=\"\">More information</a>":1,"#Privacy Preference Center":1,"#Reject and manage":1,"#Oxford University Press uses cookies to enhance your experience on our website. By selecting ‘accept all’ you are agreeing to our use of cookies. You can change your cookie settings at any time. More information can be found in our<a ljsid-1=\"\">Cookie Policy</a>.":1,"#位置 | 定义":1,"#おすすめ":1,"#製品ページへ":1,"#「Today」タブ":1,"#検索タブ":1,"#Accept all":1,"#Consent":1,"#More information about your privacy, opens in a new tab":1,"#Cookie banner":1,"#<strong ljsid-0=\"\">Alarmierung:</strong> Richten Sie Warnmeldungen für beliebige Berichtsmetriken ein, um über plötzliche Änderungen Ihrer Kampagnen, Gebote und anderer Variablen informiert zu werden.":1,"#<strong ljsid-0=\"\">Transparente Automatisierung:</strong> Lassen Sie sich nicht von Blackbox-Automatisierung verbrennen. Unser Automation Studio zeigt die Bausteine Ihrer Automatisierungsauslöser, Aktionen und Logikregeln transparent an.":1,"#<strong ljsid-0=\"\">Strategiemanagement:</strong> Nutzen Sie unsere beliebtesten Vorlagen für Kampagnenstrategien oder erstellen Sie mit Hilfe unserer Experten Ihre eigene.":1,"#Cancel":1,"#Checklist":1,"#by Moritz Daan & Gabe Kwakyi":1,"#Apple Adsの増分効果はどの程度か？」":1,"#広告を配信していなかった場合、ユーザーはいずれにしてもそのアクションを実行したでしょうか？":1,"#<strong ljsid-0=\"\">Generative KI:</strong> Nutzen Sie generative KI, um neue Keyword-Vorschläge zu entdecken, die Sie in Ihre Kampagnen integrieren können.":1,"#<strong ljsid-0=\"\">MMP-Ereignisdaten:</strong> Integrieren Sie Ihren Mobile Measurement Partner (MMP), um Ereignisdaten nach der Installation für eine benutzerdefinierte Zieloptimierung über den Installationszeitpunkt hinaus zu erfassen.":1,"#<strong ljsid-0=\"\">Category</strong> – Generic keywords targeted at the overall store category of the app.":1,"#<strong ljsid-0=\"\"> Brand</strong> – Keywords that are tightly coupled to your brand. Unlike other categories, these keywords are not automatically generated and must be supplied later during the add keywords step.":1,"#<strong ljsid-0=\"\">Suchanzeigen:</strong> Durch die schnelle Integration mit einem oder mehreren Ihrer ASA-Konten können Sie alle Ihre Apple Search Ads-Aktivitäten problemlos über alle Kampagnentypen hinweg verwalten (Suchergebnisse, Suchregisterkarte, Heute-Registerkarte und Produktseite).":1,"#Attribution is the process of identifying and assigning credit to the various marketing touchpoints a consumer encounters on their journey toward a <a ljsid-1=\"\">conversion</a> event, such as an app install, purchase, or other desired action. It helps marketers understand which channels, campaigns, or interactions are most effective in influencing consumer behavior and driving outcomes. On <a ljsid-3=\"\">Apple Search Ads</a>, taps on ads can be attributed to resulting app installs.":1,"#<strong ljsid-0=\"\">Discovery</strong> – Primarily negative keywords (set to broad search) which do not appear in your other campaigns.":1,"#– Competitor keywords are based on the keywords of competitor apps. To produce the most relevant and cost-effective keywords, you will be asked to provide certain thresholds for variables like organic rank, popularity, and total apps. We suggest you experiment with the keyword analysis tool separately to determine competitor values that work well for you. While you can adjust competitor thresholds to whatever you like, a suggested example is:":1,"#Next we get a selection of keyword categories to pick from:":1,"#Let’s dive in and start generating our campaigns! Click on generate campaigns and select a campaign group and app.":1,"#In the upper right hand corner, select App Settings to automatically set the total budget, daily cap, and CPT for each country per app. No need to repeat your spend settings for every campaign you make.":1,"#First, log into your Search Ads Maven portal and you will find the campaign generator tool on the left-hand navigation. Once there, you will see any generated campaigns.":1,"#How to use it:":1,"#What makes our campaign generator different? We have taken the power of our keyword analyzer and automatically identify campaign keywords YOU should be bidding on, whether it’s to maintain category presence in the App Store or conquer your competition.":1,"#Apple Search Ads Is Now Apple Ads. <a ljsid-1=\"\"><span ljsid-1-0=\"\">学到更多</span></a>":1,"#MMP Integration & Goal Creation with Search Ads Maven":1,"#Getting to that information requires us to move our ASA strategy into the next level with mobile measurement partner (MMP) integration & goal creation within Search Ads Maven.":1,"#. The Apple App Store only allows you to view what it can see. High-quality, true profit-generating decisions require information that happens after your app is downloaded and installed.":1,"#Profit-generating decisions require information post app installation. Leverage Search Ads Maven's MMP integration and custom goal creation.":1,"#Apple Search Ads 104: MMP Integration & Goal Creation":1,"#Integrieren Sie Ihren mobilen Messpartner (MMP), um Ereignisdaten nach der Installation für eine benutzerdefinierte Zieloptimierung über den Installationszeitpunkt hinaus zu erhalten.":1,"#Nutzen Sie unsere beliebtesten Kampagnenstrategievorlagen oder erstellen Sie mit Hilfe unserer Experten Ihre eigene.":1,"#Nutzen Sie die generative KI, um neue vorgeschlagene Schlüsselwörter zu entdecken, die Sie in Ihre Kampagnen integrieren können.":1,"#The Search Ads Maven campaign generator was designed to help out whether you have one or a thousand apps. Manage country-level default values for total budget, daily cap, and cost per tap (CPT) so you can automatically establish multiple ad groups for each type of campaign.":1,"#Do you manage multiple apps? No problem!":1,"#Remember, once your campaigns are up and running, ongoing management and optimization is easy with our mobile measurement partner integrations, custom goal support on post-install activity, automation rules, and alerts.":1,"#That’s why Search Ads Maven created a breakthrough campaign generator tool that automates many of the tedious steps that frustrate even the most savvy Apple Search Ads experts. Our campaign generator tool combines the utility of Apple and AppTweak’s app data with the powerful intelligence analysis of Kochava. In a matter of minutes, you can generate campaigns, be it brand, category, competitor, discovery, or your custom templates.":1,"#Getting into Apple Search Ads to promote your app can feel overwhelming. With the basic suggestions you get from Apple, it’s hard to know where to start and it’s easy to never finish. For experts, it can take a serious amount of time to set up a new app and build out all of the ASA campaigns, ad groups, and target keywords across different countries, age brackets, genders, device types, and other variables.":1,"#Eliminate guesswork and save time with the breakthrough Search Ads Maven campaign generator":1,"#Eliminate guesswork and save time leveraging the breakthrough Search Ads Maven campaign generator for your Apple Search Ads.":1,"#Search Ads Maven Campaign Generator for Apple Search Ads":1,"#segmentation rules":1,"#automated campaign configuration":1,"#default value dashboard":1,"#campaign dashboard":1,"#campaign generation details":1,"#The last step is to add keywords to our campaigns. You only need to take action here if you checked the box for brand and/or custom categories during the second step. For all other categories, Search Ads Maven will automatically generate all of the keywords for us. At the top of every hour, all generated campaigns will finish processing – automatically building out the optimal ad group structure and incorporating the right keywords. We can have hundreds of keywords added to campaigns with a budget we have already determined. What took us hours of research and set up in the past is done before we finish our first cup of coffee.":1,"#Next, we can select our segmentation for the campaigns. Decide which age groups, locations, genders, and devices we want to target. Remember the default settings we put in for those regions? Search Ads Maven will use those values to set up our budgets for the generated campaigns automatically.":1,"#You can select more than one at a time if you want to generate multiple campaigns. Brand and category types are good places to start if you haven’t created campaigns yet.":1,"#<strong ljsid-0=\"\">Custom</strong> – This category allows you to create multiple campaigns quickly using your own keywords. Each campaign will be named based on the slug provided. You will enter keywords for each campaign later during the add keywords step.":1,"#Total Apps > 100":1,"#Popularity > 5":1,"#Organic Rank > 1":1,"#Filter":1,"#Integrieren Sie sich schnell in eines oder mehrere Ihrer ASA-Konten, um alle Ihre Apple Search Ads-Aktivitäten problemlos über alle Kampagnentypen hinweg zu verwalten (Suchergebnisse, Tab „Suchen“, Tab „Heute“ und Produktseite).":1,"#Richten Sie Benachrichtigungen für beliebige Berichtsmetriken ein, um über plötzliche Änderungen in Ihren Kampagnen, Geboten und anderen Variablen benachrichtigt zu werden.":1,"#Lassen Sie sich nicht durch Black-Box-Automatisierung verunsichern. Unser Automation Studio stellt die Bausteine Ihrer Automatisierungstrigger, Aktionen und Logikregeln transparent dar.":1,"#Apple App Store Screenshot":1,"#What’s in a name? Apparently, a lot. App titles and short descriptions give that quick, instinctual connection potential customers can have with your app. It’s important to include recognizable words that correlate with what your audience is looking for. It’s no surprise that so many game apps have the words like “battle,” “clash,” or “raid” as part of their name. If your app is already titled, make sure your screenshot captions include visual cues so, with just a glance, you catch their attention and they can know it’s your app they were searching for.":1,"#Create Goals Screenshot":1,"#Your app description is also great for information but don’t be too verbose. While I am sure some of the long descriptions in the app store could be Pulitzer material, that isn’t what your customer is looking for. Keep your descriptions concise and informative because most customers are planning on spending five seconds not five minutes before deciding that this is the app they want. Product videos can help you stand out as well and, depending on the vertical, could really showcase your app.":1,"#Previous: Campaign Analysis":1,"#What reviews are on the page, product videos, short description, and metadata influence how your app page converts. Your reviews are great places to also research your customer base. You can find new keywords to target based on words your user base used to describe in your app. Add these new keywords to your metadata and research campaigns to expand your market.":1,"#, in 2021, the average conversion rate (app units/page views) across categories in the U.S. app store was 30%. This means that even customers who searched and showed interest in a specific app, two-thirds decided NOT to download it. While that number can fluctuate depending on the vertical and whether your app is free, it is clear that your app store page should be treated with immense importance.":1,"#EXAMPLE: You have a game app and users progress through levels and get more and more user involvement the further they go. Now we can find out which keywords get users to progress the furthest. This is a great predictor of which keywords generate the most user interest in your game and you can think of similar keywords to add to your discovery campaigns to improve their performance.":1,"#In the prior parts of our series, we went over taking the data we have been collecting from Apple Search Ads (ASA) and broke it down into its simplest parts. Analyzing the information we have access to from ASA is crucial but, in simple terms,":1,"#: This goal can tell you how far people have gotten into using your app and see how much of your user base have interacted with it and progressed.":1,"#Add to Wishlist":1,"#User Action":1,"#Add to Cart":1,"#Subscribe":1,"#Purchase":1,"#: These goal types are used to measure money making interactions you have within your app (e.g. purchase, subscription) based on criteria you set up with your MMP. You can have different revenue events measured separately.":1,"#Revenue":1,"#Start Trial":1,"#Tutorial Complete":1,"#Level Complete":1,"#User Activity":1,"#MMP integration":1,"#: This goal tells you when the app is launched each time by a user. App activity can be tied directly to which keywords and bids generate the most. Remember, installs are the only thing ASA can measure, but it takes MMP integration to see if those campaigns met the goal of getting people to open your app.":1,"#Registration Complete":1,"#User Engagement":1,"#EXAMPLE: Your app is free and you monetize on ads, so generating anything for revenue will require people to open the app and open it often. You can tie the total number of app launches to ASA campaigns and see which ones get to the next important part of the top of the funnel.":1,"#EXAMPLE: Let’s say your app has three tiers of subscription levels. Level 1, Level 2, and Level 3 are set up with your MMP. Once you create those goals, you can find out which keywords generate the most sign ups & revenue for each of those levels.":1,"#Custom goals":1,"#MMPs, as we have touched on in earlier posts, are third-party measurement tools that allow you to measure and compare the effectiveness of your ad spend across many different marketing channels and partners on full-funnel app engagement data. The biggest MMP feature that will help us here is analyzing and optimizing our ASA performance against events that happen after the customer leaves the app store and starts using the app. This is incredibly important for apps that are free or make most of their margin with in-app actions.":1,"#limiting":1,"#App Launch":1,"#Checkout Start":1,"#Now, which events in your app get incorporated into goals created in Search Ads Maven will depend on what you have set up to measure via your MMP software development kit (SDK). Name your goals corresponding to the MMP events and metrics you build into them, so that there is no possibility of getting different definitions for goals between your systems. You want everything to be Apples-to-Apples (no pun intended). That being said, some specific examples can be used well with ASA campaigns. Let’s cover custom goal creation.":1,"#Single event goals are nice but let’s say we wanted to go further. You can combine multiple events into one goal type so that you can adjust your granularity however you see fit. Combine revenue and user action so you can measure specific actions and the revenue they generate based off which keyword they searched for. The bottom line is that not all keywords are the same value to your app. With Search Ads Maven you can find which keywords you are over and underspending on.":1,"#Much of what we do here at Search Ads Maven is based on the direct control of your ASA bids in search. The crowded search marketplace is the first hurdle you need to conquer if you are going to get traffic to your page. However, once they get there, they need to convert. Your app store page is a huge factor to get your “download” links turning into “open” for your customers. Increasing your store page conversion is essential to get the most out of your ASA campaigns. The right keywords to bid on are important, but you could be wasting your spend if all of those keyword bids end once they hit your page.":1,"#Getting the most out of your ASA spend":1,"#Using custom goals is essential to breaking past ASA’s install endpoint. With basic ASA data, we know about impressions, installs, and downloads, but now we can chart performance across three different deeper funnel goal types: revenue, user engagement, and user activity. Here are the various goal types and the corresponding event types available in Search Ads Maven.":1,"#Boss Revolution":1,"#To learn more about Search Ads Maven, contact Radcliffe and the team <a ljsid-1=\"\">here</a>.":1,"#According to":1,"#Match Types":1,"#Optimize ASA Campaigns: Six Essential Strategies":1,"#here":1,"#Product Page":1,"#Today Tab":1,"#Apple Search Ads Rebrands to Apple Ads | Search Ads Maven":1,"#“今日”标签":1,"#“搜索”标签":1,"#7 min read":1,"#Search Tab Campaign":1,"#“建议”":1,"#Search Ad Campaign":1,"#Search Ads Maven Gains MMP Integration":1,"#April 19, 2022":1,"#Jetzt starten":1,"#alle Vorteile":1,"#des Automation Studio":1,"#strategisches Wachstum":1,"#Apple Search Ad":1,"#May 18, 2022":1,"#Diversify Your Ad Portfolio: MMP Integration, Custom Goal Creation, and Greater Insights":1,"#ASA":1,"#<span ljsid-0=\"\">“</span>The support team has been superb, helping understand our goals and then crafting automation rules that put those goals into auto-pilot. This is now enabling our team to be more efficient, meaning we get to help more brands succeed on Apple Search Ads.<span ljsid-2=\"\">“</span>":1,"#August 8, 2023":1,"#How to Optimize ASA Campaigns":1,"#产品页面":1,"#“您可能还会喜欢”":1,"#Transparente Automatisierung:":1,"#Generative KI:":1,"#Strategiemanagement:":1,"#How Does Search Ads Maven Work?":1,"#Bid Strength":1,"#Search Ads Maven Integrates:":1,"#Generative AI keyword recommendations":1,"#“":1,"#Unlimited automation with Automation Studio":1,"#<span ljsid-0=\"\">Maximize your ad spend for Apple Search Ads by finding new keywords you weren’t bidding on and the right bid for the ones you were. </span>Using Search Ads Maven’s built-in competitive intelligence data, find your competition and track competitor app performance. <span ljsid-2=\"\">You can even monitor your competitors’ visibility scores and paid keywords so you know what it will take to win the bid every time.</span>":1,"#Full-funnel app engagement data from your mobile measurement partner (MMP)":1,"#All data from your Apple Search Ads account(s)":1,"#<a ljsid-0=\"\"><strong ljsid-0-0=\"\">Search Ads Maven</strong></a> acts as a central data and intelligence hub to scale and optimize your Apple Search Ads campaigns in ways not possible through other tools or your Search Ads dashboard alone.":1,"#Auto-create new campaigns, update existing ones, and incorporate new keywords based on rich keyword intelligence and competitor analysis tools. Any changes you make in Search Ads Maven register in your Search Ads account and vice versa. Search Ads Maven and ASA are continuously synchronized.":1,"#Once connected, Search Ads Maven visualizes ASA performance across all campaigns with options to drill down and analyze key performance indicators (KPIs) at the ad group, ad set, keyword, and creative level. Integrate your mobile measurement partner to begin measuring your ASA spend with the same tools as the rest of your omni-channel budget.":1,"#Leslie Amadio":1,"#Support":1,"#Scale your business without scaling your workload.":1,"#Better Intelligence, Better Keywords":1,"#Automated alerting through your preferred communication channels":1,"#Integrate with your Kochava MMP account to target post-install events and create goals to maximize revenue. Use Search Ads Maven to target any point in the ROAS funnel.":1,"#Painless Scaling through Automation and Analysis":1,"#Use our":1,"#Build and maintain campaigns through multiple accounts using Search Ads Maven’s automation systems. You can build out Brand, Competitor, Category, or Discovery ASA Campaigns from scratch following Apple’s recommended approach. Maintain those campaigns with automated features that can send alerts via Slack or email or automatically raise bids if a campaign is under-performing.":1,"#to quickly incorporate these keywords into your existing campaigns or create new campaigns to target new audiences. Find, refine, and win your audiences with easy access to competitor analyses. No more guesswork on what it will take to get the top search result.":1,"#Search Ads Maven’s integrations portal allows you to easily link your Apple Search Ads (ASA) account within minutes, becoming a complete command and control console for all your ASA efforts. You can even link multiple ASA accounts—ideal for agencies who want to manage campaigns across multiple advertisers in one dashboard.":1,"#Quick-Add feature":1,"#Custom Goal Optimization":1,"#Sierra Scott":1,"#See Search Ads Maven in action":1,"#Command and Control":1,"#What Is Search Ads Maven?":1,"#Search Ads Maven dashboard":1,"#How it Works - searchadsmaven.com":1,"#Campaign Generator":1,"#Request a Demo Today":1,"#qc-cmp2-ui":1,"#Search Ads Maven":1},"version":4104}]