[{"_id":"project-settings","settings":{"translateMetaTags":true,"translateAriaLabels":true,"setLangAttributeOnBlockedContent":false,"translateTitle":true,"showWidget":true,"isFeedbackEnabled":false,"fv":1,"customWidget":{"theme":"custom","font":"rgb(255,255,255)","header":"rgb(47,65,108)","background":"rgba(47,65,108,1)","position":"right","positionVertical":"top","border":"rgb(204,204,204)","borderRequired":false,"widgetCompact":true,"isWidgetPositionRelative":false},"widgetLanguages":[],"activeLanguages":{"zh":"中文(简体)","de":"Deutsch","ja":"日本語","ko":"한국어","es":"Español","ru":"Русский","en":"English"},"enabledLanguages":["de","en","es","ja","ko","ru","zh"],"debugInfo":false,"displayBranding":false,"displayBrandingName":false,"localizeImages":false,"localizeUrls":false,"localizeImagesLimit":false,"localizeUrlsLimit":true,"localizeAudio":false,"localizeAudioLimit":false,"localizeDates":false,"disabledPages":[],"regexPhrases":[],"allowComplexCssSelectors":false,"blockedClasses":false,"blockedIds":false,"phraseDetection":true,"customDomainSettings":[],"seoSetting":[],"translateSource":false,"overage":false,"detectPhraseFromAllLanguage":false,"googleAnalytics":false,"mixpanel":false,"heap":false,"sdkAnalytics":true,"disableDateLocalization":false,"ignoreCurrencyInTranslation":false,"blockedComplexSelectors":[]},"version":4371},{"_id":"en","source":"en","pluralFn":"return n != 1 ? 1 : 0;","pluralForm":2,"dictionary":{},"version":4371},{"_id":"outdated","outdated":{"#во вкладке «Поиск»":1,"#на страницах продуктов":1,"#вкладка «Сегодня»":1,"#“搜索”标签":1,"#“您可能还会喜欢”":1,"#“今日”标签":1,"#产品页面":1,"#“建议”":1,"#You’ll notice updated terminology in the Search Ads Maven interface, with<em ljsid-1=\"\"> Apple Ads</em> replacing <em ljsid-3=\"\">Поисковая реклама Apple</em> during initial account creation and within the integrations tab.":1,"#Behind this simple rationale lies a strategic repositioning. The term <em ljsid-1=\"\">Поиск</em> has become increasingly limiting with Apple’s ad offerings expanding beyond traditional search placements. Today’s Apple Ads encompasses four distinct placement types targeting users at different stages of the app discovery journey:":1,"#Over the years, Apple has expanded its advertising footprint across the App Store. In May 2021, Apple introduced<strong ljsid-1=\"\"> <em ljsid-1-1=\"\">Search tab</em> </strong>ads, enabling developers to reach users at the beginning of their App Store journey via an ad placement right on the Search tab. A larger expansion was announced in July 2022: <strong ljsid-3=\"\"><em ljsid-3-0=\"\">Today tab</em></strong> а также <strong ljsid-5=\"\"><em ljsid-5-0=\"\">product pages</em></strong> placements inviting developers to showcase their apps on the App Store homepage and within the <strong ljsid-7=\"\"><em ljsid-7-0=\"\">You Might Also Like</em> </strong>section of other apps’ product pages.":1,"#In a significant shift for iOS app marketers, Apple has officially rebranded <a ljsid-1=\"\">its advertising platform</a>: As of April 14, 2025, <strong ljsid-3=\"\">Поисковая реклама Apple</strong> is now simply <strong ljsid-5=\"\">Apple Ads</strong>. This change reflects the platform’s evolution from a single-placement search advertising tool to a multifaceted marketing ecosystem. Let’s unpack what this means for your app marketing strategy.":1,"#When Apple entered the app advertising arena in 2016, the platform offered just one ad placement option: promoted listings at the top of <a ljsid-1=\"\">Магазин приложений</a> search results. This initial foray into app discovery advertising was straightforward yet ingenious, enabling developers to capture high-intent users actively searching for specific types of apps or functionality.":1,"#Equatorial Guinea":1,"#Uzbekistan":1,"#Papua New Guinea":1,"#Palau":1,"#Bermuda":1,"#Sudan":1,"#Kiribati":1,"#Guatemala":1,"#Burundi":1,"#Lesotho":1,"#São Tomé and Príncipe":1,"#Kyrgyzstan":1,"#Campaigns around <strong ljsid-1=\"\">category</strong> ） <strong ljsid-3=\"\">conquest</strong> occupy the middle ground—their incrementality largely determined by competitive dynamics and the strength of user intent signals.":1,"#<strong ljsid-0=\"\">要約</strong><br ljsid-1=\"\"> App marketers investing in Apple Ads can optimize their strategy to maximize incrementality. Understanding incrementality—what wouldn’t have happened without your ad spend—is crucial. For example, Apple Ads campaign types vary in their incremental potential; brand campaigns often capture existing intent, while discovery campaigns drive genuine new user acquisition… <em ljsid-3=\"\">(click to expand)</em>":1,"#Interested in checking out Automation Studio features in Search Ads Maven? <a ljsid-1=\"\">デモをリクエストする</a> with the team now!":1,"#<strong ljsid-0=\"\">Search tab</strong> ） <strong ljsid-2=\"\">product pages</strong> ads can be considered to occupy middle ground in the incrementality spectrum.":1,"#die Conversion-Rate":1,"#<strong ljsid-0=\"\">后期制胜®</strong><br ljsid-1=\"\"> Pace your daily budget to preserve spend for efficient winning during high-impact periods later in the day.":1,"#See also <a ljsid-1=\"\">如何在 Apple Search Ads 上扩展和多样化您的关键字组合</a>":1,"#您的":1,"#的用户，ASA 都提供了一系列选项来帮助您实现目标。您可以对最符合您的广告系列目标和目标受众的展示位置进行竞价。请注意，广告相关性、竞价金额和展示位置竞争等多种因素都会影响 App Store 排名和可见性。":1,"#Cost per Tap (CPT) is a performance metric in <a ljsid-1=\"\">Поисковая реклама Apple</a> that measures the average cost an advertiser pays for each tap or click on their ad. It is calculated based on how relevant the app is for a search, the maximum bid, and what competitors are willing to pay.":1,"#Чтобы получить бесплатную консультацию или демонстрацию Search Ads Maven с одним из наших экспертов Apple Search Ads, посетите <a ljsid-1=\"\">here</a>.":1,"#は、Search Ads Maven by Kochavaの戦略アドバイザーによって作成されました。Search Ads Mavenは、Apple Adsに関する深い専門知識と強力なAIおよび自動化機能を融合させた次世代の武器です。Search Ads Mavenチームは、お客様が新たな領域を開拓する中で、ブランドの防御力を強化するお手伝いをいつでもいたします。<a ljsid-1=\"\">今すぐご相談をリクエストしてください</a>":1,"#размещения рекламы <strong ljsid-1=\"\">на страницах товаров</strong>":1,"#на страницах товаров":1,"#検索タブ":1,"#製品ページへ":1,"#「Today」タブ":1,"#おすすめ":1,"#For additional information, visit our <a ljsid-1=\"\">blog</a> а также <a ljsid-3=\"\">case studies</a> for great resources on all things Apple Search Ads.":1,"#Brand protection is a core component of every marketer’s strategy. As companies expand their digital presence, safeguarding a brand’s visibility and reputation becomes increasingly important. To explore concepts, approaches, and recent developments in brand protection, Search Ads Maven, an advanced campaign management and automation tool for optimizing on Apple Search Ads, hosted a <a ljsid-1=\"\">вебинар</a> featuring a panel of industry experts.":1,"#Jeffrey Richardson, Director of Product Marketing at Kochava, led the informative session. <a ljsid-1=\"\">Ken Macdonald</a>, Programmatic and Mobile Specialist at Realtime Agency, and <a ljsid-3=\"\">Гамильтон Рэдклифф</a>, General Manager of Search Ads Maven by Kochava, shared valuable insights into strategies and tactics for brand protection on Apple Search Ads.":1,"#<strong ljsid-0=\"\">Краткое содержание:</strong><br ljsid-1=\"\"> App marketers investing in Apple Ads can optimize their strategy to maximize incrementality. Understanding incrementality—what wouldn’t have happened without your ad spend—is crucial. For example, Apple Ads campaign types vary in their incremental potential; brand campaigns often capture existing intent, while discovery campaigns drive genuine new user acquisition… <em ljsid-3=\"\">(click to expand)</em>":1,"#Campaigns around <strong ljsid-1=\"\">category</strong> а также <strong ljsid-3=\"\">conquest</strong> occupy the middle ground—their incrementality largely determined by competitive dynamics and the strength of user intent signals.":1,"#Interested in checking out Automation Studio features in Search Ads Maven? <a ljsid-1=\"\">Запросить демо</a> with the team now!":1,"#<strong ljsid-0=\"\">Результаты поиска</strong> ads—where marketers tend to invest the lion’s share of their resources—show variable incrementality depending on keyword types, competitor activity, and strategic management.":1,"#<strong ljsid-0=\"\">Download the Guide</strong><br ljsid-1=\"\"> Check out our <a ljsid-3=\"\">Стратегия защиты бренда Playbook для Apple Ads</a> for in-depth guidance on incrementality-preserving brand defense.":1,"#For a detailed guide to lead you through the brand defense maze, check out our <a ljsid-1=\"\">Стратегия защиты бренда Playbook для Apple Ads</a>.":1,"#<strong ljsid-0=\"\">Search tab</strong> а также <strong ljsid-2=\"\">product pages</strong> ads can be considered to occupy middle ground in the incrementality spectrum.":1,"#If you want help optimizing your search ad campaign, then <strong ljsid-1=\"\">Поисковая реклама Maven</strong> can help you with it. We are considered one of the leading <a ljsid-3=\"\">Ads campaign management platforms</a> and offer the best App Store optimization services available in the market. <a ljsid-5=\"\">Schedule a demo</a> with us today and learn why our application is the only solution you need for your App Store advertisement campaign.":1,"#The integrations portal of Search Ads Maven offers a quick and easy way to connect your <a ljsid-1=\"\">Реклама Apple Search (ASA)</a> account, making it a comprehensive command and control center for all your ASA activities.":1,"#In today’s digital age, the app market has become fiercely competitive. App marketers are always looking for tools that can help them <a ljsid-1=\"\">boost their app visibility</a>, attract users, and drive downloads. One such tool that has gained immense popularity in recent years is <strong ljsid-3=\"\">Поисковая реклама Maven</strong>. In this blog, we will delve deeper into the reasons why Search Ads Maven has become a must-have tool for app marketers in 2023.":1,"#<strong ljsid-0=\"\">Поисковая реклама Maven</strong> is a leading digital marketing platform specializing in App Store optimization services and downloads through Apple’s Search Ads. It uses data-driven strategies to analyze and optimize Apple search ads and ensure maximum ROI for marketers. The platform offers a wide range of features that make it an indispensable tool for app marketers in 2023.":1,"#Trademark Bidding is the practice of bidding on <a ljsid-1=\"\">keywords</a> within <a ljsid-3=\"\">Поисковая реклама Apple</a> that are registered trademarks of other brands. Advertisers who engage in trademark bidding must be cautious not to violate intellectual property laws or create confusion among users. It’s important to craft transparent ad content that does not imply any endorsement or affiliation with the trademark owner unless such a relationship actually exists.":1,"#Creative Specs are the detailed essential technical requirements for the design and format of ad creatives in <a ljsid-1=\"\">苹果搜索广告</a>, ensuring that ads are displayed properly and effectively in the <a ljsid-3=\"\">应用商店</a>. These guidelines cover various aspects of ad design and are key to maintaining high-quality, engaging ads compatible with Apple devices and user expectations.":1,"#<a ljsid-0=\"\">自定义产品页面</a>: The option to create various product page versions highlighting different app features or content, catering to distinct customer segments and aligning with <a ljsid-2=\"\">creative ad variations</a> in campaigns.":1,"#Brand protection is a core component of every marketer’s strategy. As companies expand their digital presence, safeguarding a brand’s visibility and reputation becomes increasingly important. To explore concepts, approaches, and recent developments in brand protection, Search Ads Maven, an advanced campaign management and automation tool for optimizing on Apple Search Ads, hosted a <a ljsid-1=\"\">网络研讨会</a> featuring a panel of industry experts.":1,"#Jeffrey Richardson, Director of Product Marketing at Kochava, led the informative session. <a ljsid-1=\"\">Ken Macdonald</a>, Programmatic and Mobile Specialist at Realtime Agency, and <a ljsid-3=\"\">汉密尔顿·拉德克利夫</a>, General Manager of Search Ads Maven by Kochava, shared valuable insights into strategies and tactics for brand protection on Apple Search Ads.":1,"#For additional information, visit our <a ljsid-1=\"\">blog</a> 和 <a ljsid-3=\"\">case studies</a> for great resources on all things Apple Search Ads.":1,"#增量":1,"#«Предлагаемые»":1,"#«Вам также может понравиться»":1,"#страницах продуктов":1,"#вкладке «Сегодня»":1,"#на вкладке «Поиск»":1,"#フォトエディター":1,"#製品":1,"#<strong ljsid-0=\"\">50 %</strong> Einsparungen bei den Markenausgaben<br ljsid-2=\"\"> <strong ljsid-4=\"\">85 %</strong> niedrigerer durchschnittlicher CPT<br ljsid-6=\"\"> <strong ljsid-8=\"\">Anteil der Stimme</strong> bei 90–100 % gehalten":1,"#verlinkt":1,"#<a ljsid-0=\"\">Industry observers note</a>, “Apple dropping <em ljsid-2=\"\">Поиск</em> from the name isn’t just a rebrand—it’s kind of a roadmap” that potentially signals more ambitious plans in the advertising arena. As Apple’s services revenue continues to grow in strategic importance, expanding advertising offerings represents a natural evolution. The company’s unique position—controlling both hardware and software platforms while maintaining a strong privacy-first stance—creates distinctive advantages in the increasingly privacy-conscious digital advertising landscape.":1,"#<strong ljsid-0=\"\">Download the Guide</strong><br ljsid-1=\"\"> Check out our <a ljsid-3=\"\">Apple広告向けブランド保護戦略プレイブック</a> for in-depth guidance on incrementality-preserving brand defense.":1,"#For a detailed guide to lead you through the brand defense maze, check out our <a ljsid-1=\"\">Apple広告向けブランド保護戦略プレイブック</a>.":1,"#<a ljsid-0=\"\">汉密尔顿·拉德克利夫</a>, GM of Search Ads Maven, recently hosted the webinar <a ljsid-2=\"\">Apple Search Ads Problem Solving: A Strategy Workshop</a>, where he unpacked common challenges faced by advertisers on Apple Search Ads (ASA) and offered expert strategies and solutions for automating keyword optimization and budget allocation. The Search Ads Maven team gathered some of the most engaging audience questions addressed by Hamilton during the webinar to elaborate on in further detail.":1,"#инкрементальности":1,"#<strong ljsid-0=\"\">汉密尔顿·拉德克利夫</strong><br ljsid-1=\"\"> GM of Search Ads Maven":1,"#Ihre":1,"#비용이 너무 많이":1,"#투명한 자동화:":1,"#알림:":1,"#전략 관리:":1,"#사례 연구 보기":1,"#무료 체험판:":1,"#무료 체험 요청":1,"#키워드 여정":1,"#가장 큰 어려움":1,"#검색 광고:":1,"#당신과 같은":1,"#예산 최적화":1,"#+97개의":1,"#전략적 패배™":1,"#웨비나 탐색":1,"#모든 이점을":1,"#골치 아픈 일":1,"#늦은 날 승리®":1,"#생성적 AI:":1,"#전략적 성장":1,"#사례 연구:":1,"#웨비나:":1,"#4%만":1,"#시작하기":1,"#소진되는":1,"#TL;DR Summary":1,"#Philippines":1,"#Tajikistan":1,"#Azerbaijan":1,"#Trademark Bidding | Definition":1,"#What Is Trademark Bidding?":1,"#Trademark Bidding is the practice of bidding on keywords within Apple Search Ads that are registered trademarks of other brands. Advertisers who engage in":1,"#Trademark Bidding - searchadsmaven.com":1,"#<a ljsid-0=\"\">Campaign Structure</a> is the organization of an advertiser’s account within <a ljsid-2=\"\">Apple Search Ads</a>, including the hierarchy and arrangement of campaigns, ad groups, <a ljsid-4=\"\">keywords</a>, and ads/<a ljsid-6=\"\">creative sets</a>. A well-structured campaign can markedly improve targeting and performance.":1,"#The strategies reviewed during the <a ljsid-1=\"\">网络研讨会</a>, particularly those involving detailed adjustments such as hourly bid changes, might indeed seem more relevant to advertisers with substantial budgets. Larger budgets allow for more data points and quicker learning, which can justify an investment in cutting-edge automation tools and strategies.":1,"#<strong ljsid-0=\"\">杰夫·理查森</strong><br ljsid-1=\"\"> Director of Product Marketing":1,"#迟到获胜®":1,"#关键词之旅":1,"#用完":1,"#最大挑战":1,"#太耗时":1,"#자세히 알아보기":1,"#Target CPA - searchadsmaven.com":1,"#Education Archives - Page 2 of 3 - searchadsmaven.com":1,"#Campaign Structure - searchadsmaven.com":1,"#What Is Campaign Structure?":1,"#Campaign Structure is the organization of an advertiser’s account within Apple Search Ads, including the hierarchy and arrangement of campaigns, ad groups,":1,"#Campaign Structure | Definition":1,"#Product Page - searchadsmaven.com":1,"#Product Page | Definition":1,"#Today tab Campaign":1,"#A product page is the download page for your app within the App Store. Use Search Ads Maven today to control your App Store presence.":1,"#A product page is the download page for your app within the App Store. You can build and maintain your product page in the App Store Connect tool. The sections of the product page are App name, Icon, Subtitle, App previews, screenshots, description, promotional text, keywords, in-app purchases, “What’s New”, ratings, reviews, categories, and localization.":1,"#What is a Product Page?":1,"#Demographic | What is a Demographic | Definition":1,"#Demographics are like Customer Types but in a much broader sense. Examples include age, gender, and location.":1,"#Demographic | Definition":1,"#What is a Demographic?":1,"#TTR (Tap-Through Rate) is a vital performance metric in <a ljsid-1=\"\">Apple Search Ads</a> that measures user engagement by representing the ratio of ad taps/clicks to ad impressions. It is calculated by dividing the total number of taps an ad receives by the total number of impressions the ad receives, then multiplying by 100 to get a percentage. A higher TTR indicates that the ad is effectively capturing users’ attention and likely well-aligned with their interests or search intent. Advertisers closely monitor TTR to assess ad creative performance and optimize campaigns for better response.":1,"#too time consuming":1,"#Manually reallocating budget is":1,"#A daily cap is the maximum amount of daily spend for an ad group and is one way to effectively manage your budget.":1,"#Daily Cap | Definition":1,"#What is a Daily Cap?":1,"#Check out the full webinar on demand <a ljsid-1=\"\">这里</a>.":1,"#If you want to run a test of Search Ads Maven against your ASA campaigns, book a demo <a ljsid-1=\"\">这里</a>.":1,"#Does protecting your brand on Apple Search Ads eat up more of your spend than you'd like? Learn best practices for efficient brand protection.":1,"#Webinar | Apple Search Ads Brand Protection Best Practices":1,"#Metadata are the app name, subtitle, descriptions, preview videos, and screenshots that Apple uses to assess your app’s relevance for specific search queries.":1,"#Metadata | What is Metadata | Definition":1,"#These are the app name, subtitle, descriptions, preview videos, and screenshots that Apple uses to assess your app’s relevance for specific search queries.":1,"#Metadata | Definition":1,"#What is Metadata?":1,"#by Moritz Daan & Gabe Kwakyi":1,"#Target CPA (Cost Per Acquisition) is a bidding strategy in <a ljsid-1=\"\">Apple Search Ads</a> that enables advertisers to specify the maximum amount they are willing to pay for a user acquisition, such as an app download. The platform’s algorithms automatically aim to optimize and adjust bids across various <a ljsid-3=\"\">auctions</a> to achieve this cost goal without exceeding the set budget. Note that setting a CPA cap may limit impressions and conversions, and campaigns may need sufficient time to run in order to acquire enough data to set a target CPA in an informed manner. However, for advertisers who have a clear understanding of their app’s value per user and want to maintain profitability while scaling their user base, this strategy can be extremely effective.":1,"#What Is Automation?":1,"#Automation is the use of technology to automate repetitive tasks within Apple Search Ads campaigns, assisting in managing and optimizing them with minimal":1,"#Automation | Definition":1,"#Automation is the use of technology to automate repetitive tasks within <a ljsid-1=\"\">Apple Search Ads</a> campaigns, assisting in managing and optimizing them with minimal manual intervention. Automation can include setting up rules for bid adjustments, budget allocation, and <a ljsid-3=\"\">keyword</a> optimization, as well as other campaign management tasks to improve efficiency and performance. Automation also enables app developers and marketers to respond to market changes much more nimbly than is possible via manual campaign management.":1,"#Automation - searchadsmaven.com":1,"#Targeting - searchadsmaven.com":1,"#This is the geographic location of the device serving the ad. This is a refinement of your audience if you want to target specific locations with ads relevant to that location.":1,"#Location | What is a Location in marketing | Definition":1,"#Location Data for Apple Search Ads are only available in these countries: Australia, Austria, Belgium, Canada, China mainland, Denmark, Finland, France, Germany, Greece, Hungary, India, Indonesia, Italy, Japan, Malaysia, Mexico, Netherlands, New Zealand, Norway, Philippines, Poland, Romania, Spain, Sweden, Switzerland, Taiwan, Thailand, UK, and U.S.":1,"#This is the geographic location of the device serving the ad. This is a refinement of your audience if you want to target specific areas with ads relevant to that place.":1,"#Location | Definition":1,"#What is Location?":1,"#Education Archives - Page 3 of 3 - searchadsmaven.com":1,"#<strong ljsid-0=\"\">战略性亏损™</strong><br ljsid-1=\"\"> Strategically retreat from costly bidding wars over your brand terms while ceding little to no share of voice.":1,"#© Search Ads Maven, 2025 | <a ljsid-1=\"\">支持</a> | <a ljsid-3=\"\">Website Privacy Policy</a>":1,"#<strong ljsid-0=\"\">Ken Macdonald</strong><br ljsid-1=\"\"> Programmatic & Mobile Specialist":1,"#Let’s get started!":1,"#What is a Creative Set?":1,"#Creative Set | Definition":1,"#Creative Set | What is a Creative Set | Definition":1,"#Creative Sets allow you to make variations in your creative asset based on keyword themes or audiences and is available to Apple Search Ads Advanced customers.":1,"#Target CPA (Cost Per Acquisition) is a bidding strategy in Apple Search Ads that enables advertisers to specify the maximum amount they are willing to pay for":1,"#Target CPA (Cost Per Acquisition) | Definition":1,"#What Is Target CPA (Cost Per Acquisition)?":1,"#Targeting is the process of defining and reaching the most appropriate audience segments for an app or to whom your ads will be shown. By leveraging data on user demographics, geographic <a ljsid-1=\"\">location</a>, past behaviors, and device usage, advertisers can tailor their campaigns to resonate with the individuals most inclined to convert. In <a ljsid-3=\"\">Apple Search Ads</a>, strategic targeting is a key component enabling advertisers to connect with users likely to engage with their app. Effective targeting can significantly enhance campaign performance by ensuring that ads are shown to users with the highest potential for <a ljsid-5=\"\">conversion</a>.":1,"#An Apple Search Ad is an ad space that appears in the <a ljsid-1=\"\">App Store</a>, specifically within the search results pages. These ads are intended to help app developers and marketers promote their apps to users who are actively searching for relevant apps. <a ljsid-3=\"\">Apple Search Ads</a> leverages a user’s search queries and other contextual signals to deliver targeted, relevant ads displayed at the top of search results. Appearing in this prime placement can significantly boost an app’s discoverability and drive higher install rates, making this a valuable tool for app marketing and user acquisition.":1,"#TTR (Tap-Through Rate) is a vital performance metric in Apple Search Ads that measures user engagement by representing the ratio of ad taps/clicks to ad":1,"#TTR (Tap-Through Rate) - searchadsmaven.com":1,"#TTR (Tap-Through Rate) | Definition":1,"#What Is TTR (Tap-Through Rate)?":1,"#Apple Search Ads are ad spaces that appear on search pages within the Apple App Store.":1,"#Apple Search Ad | What is an Apple Search Ad | Apple Search Ad Definition":1,"#Apple Search Ad | Definition":1,"#What Is an Apple Search Ad?":1,"#Search Ads Maven Scripted Automation":1,"#<strong ljsid-0=\"\">Category</strong> – Generic keywords targeted at the overall store category of the app.":1,"#<strong ljsid-0=\"\"> Brand</strong> – Keywords that are tightly coupled to your brand. Unlike other categories, these keywords are not automatically generated and must be supplied later during the add keywords step.":1,"#WATCH WEBINAR NOW":1,"#Fill out the form to watch the webinar on-demand.":1,"#Hear from our ASA experts about the five big pitfalls that can mire your campaigns and how to avoid them.":1,"#Tune in as Apple Search Ads experts unpack five common pitfalls that can mire your campaigns and choke your ROI.":1,"#Webinar | Five Pitfalls to Avoid on Apple Search Ads":1,"#Apple Search Ads (ASA) is one of the best ways to fuel installs in the iOS market. Though, for many UA managers ASA is uncharted territory that can prove to be costly if you don’t know what mistakes to avoid ahead of time.":1,"#Free On-Demand Webinar":1,"#ASA campaigns and strategy with the help of Kochava Foundry™. Kochava Foundry is a team of data analysts that help marketers understand their users and optimize advertising campaigns based on 50+ years of combined experience in digital marketing.":1,"#Customized ASA automation built by Kochava Foundry":1,"#Daily Cap | What is a Daily Cap | Definition":1,"#Quick Add | Definition":1,"#Quick Add is a feature of Search Ads Maven which allows you to quickly add new keywords to a new or existing Apple Search Ads campaign.":1,"#Quick Add | What is a Quick Add | Definition":1,"#What is a Quick Add?":1,"#跳过链接":1,"#What Is Targeting?":1,"#Targeting | Definition":1,"#Targeting is the process of defining and reaching the most appropriate audience segments for an app or to whom your ads will be shown. By leveraging data on":1,"#ASO Archives - searchadsmaven.com":1,"#See also <a ljsid-1=\"\">How to Scale & Diversify Your Keyword Mix on Apple Search Ads</a>":1,"#Using a tool that imports your mobile measurement partner (MMP) data means you can optimize your ASA campaigns against the most important revenue events.":1,"#As you know, the most critical data in campaign optimization is the post-install events. The ASA tool only provides reporting on impressions, taps, and installs, leaving you in the dark about how your conversions are actually performing beyond the install.":1,"#Post-Install Events":1,"#These are the three optimizations your ASA tool should support:":1,"#However, scaling performance eventually becomes difficult. Apple’s internal tools (basic & advanced) do a good job but will only get you so far. To scale performance and take your campaigns to another level, you need to utilize the essential data and features the ASA tool doesn’t provide.":1,"#Apple Search Ads (ASA) has quickly become one of the most important channels for UA marketing. We’ve seen our clients increase their spending on ASA by over 100% in just the past nine months. With the right tools and strategy, ASA outperforms the Return On Ad Spend (ROAS) of all other media channels.":1,"#Gary has been working in mobile advertising since 2004 and is the founder Machine Advertising.":1,"#<strong ljsid-0=\"\">Gary Danks</strong><br ljsid-1=\"\"> Founder of <a ljsid-3=\"\">Machine Advertising</a>":1,"#Apple Search Ads are a key marketing channel. Boost your Apple Search Ads strategy and performance utilizing Search Ads Maven.":1,"#Apple Search Ads strategy and performance via Search Ads Maven":1,"#Search Ads Maven is plug and play, so you can start using it in a few minutes without disrupting current campaigns.":1,"#offers all of these features (and more) to help you take your ASA to the next level.":1,"#Take Your ASA to the Next Level":1,"#Constantly managing keywords and bids takes up a lot of time. Opportunities can be missed, and ad-spend can be wasted on underperforming keywords. Always-on custom rules change the game. Set “if that, then this” style rules so you never miss campaigns generating the best ROAS and benefit from true always-on ASA automation.":1,"#Always-On Custom Rules":1,"#By using a tool that knows the keywords your competitors rank highly against, you can bid on those keywords and gain a market advantage. Even more important is when you stop to think how many of your competitors are already doing this on your keywords.":1,"#You need to know if your key competitors are performing well against specific keywords, right?":1,"#Competitor Insights":1,"#<strong ljsid-0=\"\">Discovery</strong> – Primarily negative keywords (set to broad search) which do not appear in your other campaigns.":1,"#Reference: <a ljsid-1=\"\">Advanced App Store Optimization Book</a> by Moritz Daan & Gabe Kwakyi":1,"#– Competitor keywords are based on the keywords of competitor apps. To produce the most relevant and cost-effective keywords, you will be asked to provide certain thresholds for variables like organic rank, popularity, and total apps. We suggest you experiment with the keyword analysis tool separately to determine competitor values that work well for you. While you can adjust competitor thresholds to whatever you like, a suggested example is:":1,"#Next we get a selection of keyword categories to pick from:":1,"#Let’s dive in and start generating our campaigns! Click on generate campaigns and select a campaign group and app.":1,"#In the upper right hand corner, select App Settings to automatically set the total budget, daily cap, and CPT for each country per app. No need to repeat your spend settings for every campaign you make.":1,"#First, log into your Search Ads Maven portal and you will find the campaign generator tool on the left-hand navigation. Once there, you will see any generated campaigns.":1,"#How to use it:":1,"#What makes our campaign generator different? We have taken the power of our keyword analyzer and automatically identify campaign keywords YOU should be bidding on, whether it’s to maintain category presence in the App Store or conquer your competition.":1,"#A Bid is the price an advertiser selects for an ad campaign. Advertisers can bid on either a cost-per-thousand-impressions (CPM) or cost-per-click (CPC) basis.":1,"#Bid | Definition":1,"#What is a Bid?":1,"#Apple Search Ads ROI Boosted Via Search Ads Maven":1,"#<strong ljsid-0=\"\">Today tab</strong> ads potentially demonstrate higher incrementality potential since users encounter them before expressing specific search intent.":1,"#As trusted advisor charged with defending your brand, you face a daunting challenge: how to protect your brand terms in the vast expanses of the <a ljsid-1=\"\">App Store</a>—while wisely allocating your budget. The battleground of <a ljsid-3=\"\">Apple Ads</a> (<em ljsid-5=\"\">formerly Apple Search Ads</em>) presents both peril and opportunity, for competitors lie in wait at your digital gates, ready to intercept high-intent visitors specifically looking for your brand.":1,"#These advanced systems enable 24/7 bid optimization that responds to competitor movements, strategic time-of-day adjustments that align with conversion patterns, and budget preservation that prevents depletion before peak conversion windows.":1,"#Get your Apple Ads Brand Protection Strategy Playbook! Discover 3 proven strategies for defending your brand terms and maximizing ROI.":1,"#Modern strategists now have access to sophisticated automation tools, providing vigilant monitoring and adjustment beyond human capacity. Automated sentinels transform static fortifications into intelligent defense systems that adapt in real-time to marketplace changes.":1,"#<strong ljsid-0=\"\">Incrementality conundrum</strong>—When visitors search specifically for your brand, many would find your domain regardless. The strategic advisor must determine <em ljsid-2=\"\"><strong ljsid-2-0=\"\">How much of your paid brand defense is truly incremental?</strong></em>":1,"#Defenders of the realm have identified the convergence of three key challenges:":1},"version":4371}]