[{"_id":"project-settings","settings":{"translateMetaTags":true,"translateAriaLabels":true,"translateTitle":true,"showWidget":true,"isFeedbackEnabled":false,"fv":1,"customWidget":{"theme":"custom","font":"rgb(255,255,255)","header":"rgb(47,65,108)","background":"rgba(47,65,108,1)","position":"right","positionVertical":"top","border":"rgb(204,204,204)","borderRequired":false,"widgetCompact":true,"isWidgetPositionRelative":false},"widgetLanguages":[],"activeLanguages":{"zh":"中文(简体)","de":"Deutsch","ja":"日本語","ko":"한국어","es":"Español","ru":"Русский","en":"English"},"enabledLanguages":["de","en","es","ja","ko","ru","zh"],"debugInfo":false,"displayBranding":false,"displayBrandingName":false,"localizeImages":false,"localizeUrls":false,"localizeImagesLimit":false,"localizeUrlsLimit":true,"localizeAudio":false,"localizeAudioLimit":false,"localizeDates":false,"disabledPages":[],"regexPhrases":[],"allowComplexCssSelectors":false,"blockedClasses":false,"blockedIds":false,"phraseDetection":true,"customDomainSettings":[],"seoSetting":[],"translateSource":false,"overage":false,"detectPhraseFromAllLanguage":false,"googleAnalytics":false,"mixpanel":false,"heap":false,"sdkAnalytics":false,"disableDateLocalization":false,"ignoreCurrencyInTranslation":false,"blockedComplexSelectors":[]},"version":3996},{"_id":"en","source":"en","pluralFn":"return n != 1 ? 1 : 0;","pluralForm":2,"dictionary":{},"version":3996},{"_id":"outdated","outdated":{"#Preferences":1,"#We use essential cookies to make our site work. With your consent, we may also use non-essential cookies to improve user experience, personalize content, customize advertisements, and analyze website traffic. For these reasons, we may share your site usage data with our social media, advertising, and analytics partners. By clicking ”Accept,” you agree to our website's cookie use as described in our <span ljsid-1=\"\">Cookie Policy</span>. You can change your cookie settings at any time by clicking “<span ljsid-3=\"\">Preferences</span>.”":1,"#詳細はこちら":1,"#苗字<span ljsid-1=\"\">*</span>":1,"#ファーストネーム<span ljsid-1=\"\">*</span>":1,"#시작하기":1,"#생성적 AI:":1,"#투명한 자동화:":1,"#알림:":1,"#전략 관리:":1,"#검색 광고:":1,"#모든 이점을":1,"#전략적 성장":1,"#당신과 같은":1,"#예산 최적화":1,"#+97개의":1,"#키워드 여정":1,"#골치 아픈 일":1,"#4%만":1,"#늦은 날 승리®":1,"#소진되는":1,"#전략적 패배™":1,"#비용이 너무 많이":1,"#가장 큰 어려움":1,"#사례 연구 보기":1,"#사례 연구:":1,"#무료 체험 요청":1,"#무료 체험판:":1,"#웨비나 탐색":1,"#웨비나:":1,"#「Apple Search Ads の最適化: パフォーマンスを向上させる 5 つの賢いヒント」を":1,"#Apple Search Ads 101: 4 つの広告配置を理解する」":1,"#「Today」タブのコンテンツに関する特定のガイドライン":1,"#専門家にご相談ください":1,"#Apple の AppTrackingTransparency (ATT) フレームワーク":1,"#広告コンテンツが拒否されました":1,"#カスタム製品ページが互換性がありません":1,"#Cookie Consent Prompt":1,"#Accept":1,"#자세히 알아보기":1,"#シェア・オブ・ボイスは":1,"#高額に":1,"#は時間がかかりすぎる":1,"#キーワードジャーニー":1,"#使い切ってしまう":1,"#アクティブ":1,"#広告は審査中":1,"#サポート":1,"#Search Ads Maven Scripted Automation":1,"#戦略的敗北™":1,"#最大の課題":1,"#予算最適化ツール":1,"#+97個の":1,"#大変":1,"#わずか4%":1,"#終日勝利®":1,"#Вебинары:":1,"#Apple Search Ads (ASA) offers a showcase for getting your app directly in front of potential users at pivotal moments in their <a ljsid-1=\"\">アプリストア</a> journey. According to Apple, 62% of surveyed users are more likely to check out apps highlighted across the App Store. By strategically utilizing the four Apple Search Ads ad placements—Search tab, search results, Today tab, and product pages—you can significantly enhance your app’s visibility and drive downloads.":1,"#無料トライアルをリクエスト":1,"#停止":1,"#For best practices for Apple Search Ads, check out our blog <a ljsid-1=\"\">Apple Search広告の最適化: パフォーマンス向上のための5つの賢明なヒント</a>.":1,"#Constantly managing keywords and bids takes up a lot of time. Opportunities can be missed, and ad-spend can be wasted on underperforming keywords. Always-on custom rules change the game. Set “if that, then this” style rules so you never miss campaigns generating the best ROAS and benefit from true always-on ASA automation.":1,"#声":1,"#With your permission we and our partners may use precise geolocation data and identification through device scanning. You may click to consent to our and our 194 partners’ processing as described above. Alternatively you may access more detailed information and change your preferences before consenting or to refuse consenting.":1,"#ケーススタディ:":1,"#無料トライアル:":1,"#ウェビナー：":1,"#AllegroTrek":1,"#Смотреть пример":1,"#Пример из практики:":1,"#del 85%":1,"#del 50%":1,"#ウェビナーを見る":1,"#example@yourdomain.com":1,"#del 86%":1,"#del 78%":1,"#del 53%":1,"#del 80%":1,"#del 344%":1,"#se agota":1,"#Share of Voice는":1,"#最適化して拡張":1,"#Must be valid email.":1,"#生成 AI:":1,"#MMP イベント データ:":1,"#メリットをすべて":1,"#Boss Revolution":1,"#Budget-Optimierer":1,"#This field is required.":1,"#透過的な自動化:":1,"#To learn more about Search Ads Maven, contact Radcliffe and the team <a ljsid-1=\"\">here</a>.":1,"#Let’s look at what scaling and diversifying your keyword mix can achieve when leveraging always-on automation and AI.":1,"#If you’re interested in a free test of Apple Search Ads automation tools or want more information on diversifying your keywords, <a ljsid-1=\"\">request a demo</a> of Search Ads Maven or contact us at <a ljsid-3=\"\">support@searchadsmaven.com</a>.":1,"#Turning Negative Keywords Positive":1,"#<strong ljsid-0=\"\">Language and Country:</strong> Enables you to find ideal keywords for a language and country you’re hoping to drive growth in, but may not be familiar with.":1,"#Breaking down the results even further, let’s look at a specific keyword that was consuming most of the brand’s spend prior to automation. The left side of the following graph shows this keyword taking the majority of spend, yet resulting in moderate-to-severe underperformance. The right side shows the same keyword’s performance post-automation, now producing peaks of positive ROAS with far less spend.":1,"#Automation is key when it comes to diversifying and optimizing your keyword bidding strategy on ASA. The team at Search Ads Maven leverages a built-in <a ljsid-1=\"\">Automation Studio</a> to help customers build an automation strategy with fully transparent logic based on each customer’s goals and KPIs.":1,"#Investing in Long-Tail, Ignored Keywords":1,"#The following graph displays the keyword mix of an e-commerce app on the App Store before and after leveraging automation through Search Ads Maven. Each colored box within a bar represents a distinct keyword, with the height proportional to the volume of total spend for that day. The <span ljsid-1=\"\">red hues</span> indicate a return on ad spend (ROAS) that is less than 1 for the spend (the darker the red, the worse the ROAS). <span ljsid-3=\"\">Blue hues</span> indicate ROAS larger than 1 (the darker the blue, the better the ROAS).":1,"#Next, analyze competitors and research their keywords. You can gain insights by reviewing their app descriptions and titles, as well as the keywords they <a ljsid-1=\"\">bid</a> on.":1,"#Left of the divider line, depicting the time before automation was deployed, all the app’s spend is confined to only a small volume of keywords, many of which are underperforming—some driving significantly negative ROAS. Right of the line, the app has activated a cohort of new keywords into the Keyword Optimization Journey, while also using automation rules to optimize existing keywords.":1,"#Let’s look at a real-world success story leveraging automation.":1,"#Continually optimizing your keyword bidding strategy across existing and newly added keywords can be even more time consuming than hunting down new ones. As market forces change, so does keyword performance, and it is challenging to monitor and respond fast enough to stay ahead. All too often, you find yourself reacting to missteps and wasted spend that you glimpse in the rearview mirror. Unfortunately, by that point the damage to your budget is already done, and windows of opportunity have passed. Employing always-on automation, however, gives your ASA campaigns, ad groups, and keyword bids the power to react hourly to changing conditions that are impossible to keep up with otherwise.":1,"#Efficiently testing a considerable volume of newfound keywords can be overwhelming when managed manually. Any marketer who has tried this knows how many levers have to be pulled and how much time it takes. You’ll need to add the new keywords into various campaigns and ad groups, set initial minimum and maximum bids, manually monitor performance, make bid adjustments, and ensure that you don’t blow your budget on a keyword that proves a dud. Here is where automation can be a marketer’s best friend.":1,"#Once you have a list of new keywords, you can either pick and choose individual keywords to add to your campaign or bulk add the entire list. Now comes the process of testing the keywords to determine which will actually perform and facilitate your growth goals.":1,"#<strong ljsid-0=\"\">Keyword(s): </strong>Enables you to find additional keywords similar to a keyword or keyword list that’s already on your radar.":1,"#While some brands have the resources to manage hundreds or even thousands of keywords spanning different global markets, most brands will certainly find it difficult, if not impossible, to reach that level.":1,"#Within Search Ads Maven, marketers can utilize Keyword Optimization Journey. This tool templatizes a five-phase process that drives exploratory spend toward new keywords to gain enough traffic volume to gauge performance potential. The following diagram shows how the automation logic auto-adjusts your bidding strategy to achieve impressions, then gain taps, installs, and post-install goal completions. Only keywords that successfully make it to the final phase become established and automatically incorporated into your dedicated campaigns.":1,"#Within the Search Ads Maven Keyword Analysis dashboard, marketers can generate AI keyword suggestions based on:":1,"#<strong ljsid-0=\"\">Optimizing performance:</strong> Bidding on more keywords yields valuable data on which ones are driving the most conversions and engagement, helping you optimize campaigns, effectively allocate budgets, and refine overall keyword strategy.":1,"#Test Out Automation":1,"#In this final graph, an ignored keyword with little to no spend clearly performs poorly while managed manually by the app’s marketing team. Once automation is applied, the same keyword comes to life and reveals its potential, earning more spend prioritization and driving highly positive ROAS.":1,"#Ongoing Keyword Optimization":1,"#Expand and augment your keyword mix on Apple Search Ads, discovering the power of automation and AI for effective keyword optimization.":1,"#Always-On Automation Is Key on Apple Search Ads":1,"#<strong ljsid-0=\"\">Weathering bidding wars:</strong> Having a diverse set of keywords to bid on safeguards your budget from wildly fluctuating return on ad spend whenever competition on your routine keywords heats up.":1,"#Keyword Research and Discovery on Apple Search Ads":1,"#<strong ljsid-0=\"\">Discovering new opportunities:</strong> Bidding on a wider range of keywords may reveal new search terms and user behavior patterns, potentially uncovering untapped markets, niche audiences, and areas for growth.":1,"#A third-party campaign management tool such as Search Ads Maven powered by Kochava can speed up the keyword research and discovery process using keyword intelligence tools and suggestions from <a ljsid-1=\"\">generative AI</a>. AI helps you think outside of the box to uncover additional keywords your standard sources aren’t turning up.":1,"#Testing and Proving Out New Keywords":1,"#<strong ljsid-0=\"\">Increasing visibility:</strong> Bidding on a wider range of keywords gives your ads a higher chance of appearing in relevant search results, expanding your reach and increasing the visibility of your app.":1,"#Embrace automation to eliminate the hassle of laborious, hands-on campaign management, gain transparency, and save precious time. With the hours saved, you can break free from the muddy trenches and focus on strategic thinking that propels success.":1,"#<strong ljsid-0=\"\">App Features:</strong> Enables you to find keywords based on your app’s features or those of similar apps with a relevant audience to your own.":1,"#Enter Automation and AI":1,"#<strong ljsid-0=\"\">Besting your competitors:</strong> Bidding on more keywords allows you to outperform competitors who target a more limited set of keywords, giving you an advantage in reaching users who search for apps or products in your niche.":1,"#To discover new, diverse keywords for your campaigns, you should always start with research. Begin by defining your audience. Who are your ideal users? What keywords might they use to find apps like yours? Apple Search Ads keyword suggestion tools can help you identify relevant and high-traffic keywords.":1,"#<strong ljsid-0=\"\">Targeting specific user intent:</strong> Having more keywords enables you to better target specific user intent and capture a broader range of potential customers, as users may enter a wide variety of search terms to find apps or products similar to yours.":1,"#Incorporating more keywords into your ASA bidding strategy has myriad benefits, including:":1,"#Late-Day Winning®":1,"#Webinare entdecken":1,"#戦略的な成長":1,"#Optimize ASA Campaigns: Six Essential Strategies":1,"#Full MMP Integration for Search Ads Maven":1,"#November 3, 2022":1,"#The promise of automation and generative AI is changing the script for how marketers approach and manage Apple Search Ads. Marketers now have the ability to test large cohorts of new keywords, manage bid adjustments automatically, and tailor optimization logic based on target <a ljsid-1=\"\">cost per acquisition (CPA)</a> or cost per goal (CPG)—thereby ensuring that their keyword discovery process doesn’t break their budget.":1,"#Tapping into automation & AI to discover and test new keywords on Apple Search Ads":1,"#<strong ljsid-0=\"\">How many keywords are you bidding on for your Apple Search Ads (<a ljsid-0-1=\"\">ASA</a>) campaigns? </strong>If your answer is 10—even <em ljsid-2=\"\">50</em>—or fewer, you’re leaving a lot of potential untapped. In this post, we’ll unpack why having more keywords is important and how to go about finding them efficiently and effectively.":1,"#here":1,"#The Benefits of Using an Ad Campaign Management Platform for Your Apple Search Ads Campaigns":1,"#Share of Voice":1,"#開始する":1,"#アラート:":1,"#戦略管理:":1,"#検索広告:":1,"#Apple Search Ads Today Tab & Product Page Ads":1,"#November 16, 2022":1,"#Keyword Optimization Journey to test new keywords for Apple Search Ads.":1,"#Before and after impact of keyword optimization automation for Apple Search Ads. Non-performer keyword to high-performer.":1,"#Before and after impact of keyword optimization automation for Apple Search Ads. Keyword ROAS improved across many keywords":1,"#Before and after impact of keyword optimization automation for Apple Search Ads. Negative ROAS keyword turned positive.":1,"#Understanding the Four Apple Search Ads Ad Placements":1,"#Why Is Search Ads Maven the Must-Have Tool for App Marketers in 2023?":1,"#<strong ljsid-0=\"\">Webinars:</strong> Discover New Tips & Best Practices from Apple Ads Experts<br ljsid-2=\"\"> <a ljsid-4=\"\">Explore Webinars</a>":1,"#February 22, 2023":1,"#Fallstudie:":1,"#Search Ads Maven Gains MMP Integration":1,"#April 19, 2022":1,"#February 28, 2024":1,"#How to Scale & Diversify Your Keyword Mix on Apple Search Ads":1,"#Jetzt starten":1,"#alle Vorteile":1,"#des Automation Studio":1,"#strategisches Wachstum":1,"#Webinar Debrief":1,"#November 7, 2023":1,"#Apple Search Ads Optimization: 5 Smart Tips for Better Performance":1,"#Real Results":1,"#Our Automation":1,"#Protecting your brand terms is getting <strong ljsid-1=\"\">too expensive</strong>":1,"#Your Challenge":1,"#Challenge:":1,"#Explore pre-built automation templates designed to conquer the most common challenges marketers face on Apple Ads.":1,"#SAM dashboard":1,"#<strong ljsid-0=\"\">20%</strong> overall spend savings<br ljsid-2=\"\"> <strong ljsid-4=\"\">78%</strong> increase in ROAS<br ljsid-6=\"\"> <strong ljsid-8=\"\">86%</strong> increase in average CPA":1,"#<strong ljsid-0=\"\">Budget Optimizer</strong><br ljsid-1=\"\"> Automate budget redeployments from underperforming to high-performing campaigns.":1,"#Manually reallocating budget is <strong ljsid-1=\"\">too time consuming</strong>":1,"#<strong ljsid-0=\"\">+97</strong> new performant keywords<br ljsid-2=\"\"> <strong ljsid-4=\"\">80%</strong> increase in installs with events<br ljsid-6=\"\"> <strong ljsid-8=\"\">53%</strong> increase in ROAS":1,"#Finding new keywords that perform is a <strong ljsid-1=\"\">headache</strong>":1,"#January 24, 2023":1,"#<strong ljsid-0=\"\">50%</strong> Brand spend savings<br ljsid-2=\"\"> <strong ljsid-4=\"\">85%</strong> Decrease average CPT<br ljsid-6=\"\"> <strong ljsid-8=\"\">Share of Voice</strong> maintained at 90-100%":1,"#<strong ljsid-0=\"\">Strategic Losing™</strong><br ljsid-1=\"\"> Strategically retreat from costly bidding wars over your brand terms while ceding little to no share of voice.":1,"#Information Technology Titan Automates Management of $Millions in Monthly Apple Search Ads Spend":1,"#Apple Search Ads for Fintech Apps":1,"#Learn How to Boost Your ASA Keyword Strategy with Generative AI":1,"#August 15, 2023":1,"#ASA":1,"#April 12, 2023":1,"#Apple Search Ads for Shopping Apps":1,"#View all posts in Strategy":1,"#September 6, 2023":1,"#Basic Scripted Automation Rules for Search Ads Maven":1,"#Email<span ljsid-1=\"\">*</span><span ljsid-2=\"\"><strong ljsid-2-0=\"\">❌</strong> Please enter a business email address.</span>":1,"#Mark Franklin":1,"#<span ljsid-0=\"\">Optimize & Scale</span> Your Apple Search Ads Campaigns With Ease":1,"#<span ljsid-0=\"\">“</span>The support team has been superb, helping understand our goals and then crafting automation rules that put those goals into auto-pilot. This is now enabling our team to be more efficient, meaning we get to help more brands succeed on Apple Search Ads.<span ljsid-2=\"\">“</span>":1,"#August 8, 2023":1,"#How to Optimize ASA Campaigns":1,"#<strong ljsid-0=\"\">344%</strong> increase in customer acquisitions<br ljsid-2=\"\"> <strong ljsid-4=\"\">Only 4%</strong> increase in spend":1,"#Antarctica":1,"#American Samoa":1,"#Company<span ljsid-1=\"\">*</span>":1,"#Antigua and Barbuda":1,"#Country<span ljsid-1=\"\">*</span>":1,"#Åland Islands":1,"#--None--":1,"#Transparente Automatisierung:":1,"#Generative KI:":1,"#Strategiemanagement:":1,"#Hamilton Radcliffe":1,"#Sierra Leone":1,"#San Marino":1,"#Montenegro":1,"#Mauritania":1,"#Martinique":1,"#Timor-Leste":1,"#Micronesia":1,"#Mozambique":1,"#Sint Maarten":1,"#Puerto Rico":1,"#Montserrat":1,"#Liechtenstein":1,"#Burkina Faso":1,"#Guadeloupe":1,"#Isle of Man":1,"#Afghanistan":1,"#Начать":1,"#How Does Search Ads Maven Work?":1,"#Search Ads Maven Unveils New Automation Studio":1,"#Apple Search Ads Continues Growth in the Wake of WWDC 2023":1,"#June 21, 2023":1,"#March 29, 2023":1,"#Search Ads Maven Integrates:":1,"#Generative AI keyword recommendations":1,"#United States":1,"#New Caledonia":1,"#Western Sahara":1,"#Suriname":1,"#Saudi Arabia":1,"#North Korea":1,"#Saint Helena":1,"#Check here to receive our newsletter.":1,"#Solomon Islands":1,"#Réunion":1,"#Poland":1,"#United States Virgin Islands":1,"#Turkey":1,"#Swaziland":1,"#Saint Pierre and Miquelon":1,"#Saint Lucia":1,"#Norway":1},"version":3996}]