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With your consent, we may also use non-essential cookies to improve user experience, personalize content, customize advertisements, and analyze website traffic. For these reasons, we may share your site usage data with our social media, advertising, and analytics partners. By clicking ”Accept,” you agree to our website's cookie use as described in our <span ljsid-1=\"\">Cookie Policy</span>. You can change your cookie settings at any time by clicking “<span ljsid-3=\"\">Preferences</span>.”":1,"#詳細はこちら":1,"#Tajikistan":1,"#Sudan":1,"#São Tomé and Príncipe":1,"#Philippines":1,"#Papua New Guinea":1,"#Palau":1,"#Lesotho":1,"#Kiribati":1,"#Guatemala":1,"#Equatorial Guinea":1,"#Burundi":1,"#Bermuda":1,"#Azerbaijan":1,"#苗字<span ljsid-1=\"\">*</span>":1,"#ファーストネーム<span ljsid-1=\"\">*</span>":1,"#시작하기":1,"#생성적 AI:":1,"#투명한 자동화:":1,"#알림:":1,"#전략 관리:":1,"#검색 광고:":1,"#모든 이점을":1,"#전략적 성장":1,"#당신과 같은":1,"#예산 최적화":1,"#+97개의":1,"#키워드 여정":1,"#골치 아픈 일":1,"#4%만":1,"#늦은 날 승리®":1,"#소진되는":1,"#전략적 패배™":1,"#비용이 너무 많이":1,"#가장 큰 어려움":1,"#사례 연구 보기":1,"#사례 연구:":1,"#무료 체험 요청":1,"#무료 체험판:":1,"#웨비나 탐색":1,"#웨비나:":1,"#The Search Tab is a prominent placement feature in <a ljsid-1=\"\">苹果搜索广告</a> where advertisers vie to get their ads positioned at the top of the suggested apps list of the Search tab of the <a ljsid-3=\"\">应用商店</a>. This strategic placement is designed to engage users at the very beginning of their app discovery process, capturing attention before a search query is entered. By appearing in this prime location, apps have the potential to extend their reach and influence significantly, contributing to higher campaign visibility and user acquisition rates.":1,"#「Apple Search Ads の最適化: パフォーマンスを向上させる 5 つの賢いヒント」を":1,"#Apple Search Ads 101: 4 つの広告配置を理解する」":1,"#App logo":1,"#Close banner":1,"#App promotion banner":1,"#BAIXE O APP":1,"#Aniversário Madeira":1,"#até 50% OFF":1,"#转换 | 定义":1,"#<strong ljsid-0=\"\">50 %</strong> Einsparungen bei den Markenausgaben<br ljsid-2=\"\"> <strong ljsid-4=\"\">85 %</strong> niedrigerer durchschnittlicher CPT<br ljsid-6=\"\"> <strong ljsid-8=\"\">Anteil der Stimme</strong> bei 90–100 % gehalten":1,"#• Categories":1,"#• In-App Purchases":1,"#• Subtitle":1,"#• Title":1,"#「Today」タブのコンテンツに関する特定のガイドライン":1,"#専門家にご相談ください":1,"#Apple の AppTrackingTransparency (ATT) フレームワーク":1,"#広告コンテンツが拒否されました":1,"#カスタム製品ページが互換性がありません":1,"#Cookie Consent Prompt":1,"#Accept":1,"#Keyword Popularity is a measure of the frequency with which users search on a particular <a ljsid-1=\"\">keyword</a> in the <a ljsid-3=\"\">App Store</a>. Keywords with high popularity scores are more competitive and sought after by multiple advertisers, leading to increased competition and potentially requiring higher bids to achieve ad placements and visibility. Understanding keyword popularity is essential for advertisers to make informed decisions about bidding strategies and identify opportunities for targeting less competitive keywords that may offer a better cost-to-benefit ratio.":1,"#你伫立城垛之上，俯瞰着周围的土地。城堡附近，土地安全无虞，因为这是你的领地，防守稳固，但天边乌云密布。邻近的王国不断劫掠边境，连绵不断的战火肆虐着你们共同生活的山谷。然而，在地平线之外，隐藏着一片未被发现的土地，真正的财富或许在那里等待着你，但你能及时找到它吗？这难道是最新应用游戏的宣传语吗？嗯，或许是，但这更能展现":1,"#자세히 알아보기":1,"#The Search Tab is a prominent placement feature in Apple Search Ads where advertisers vie to get their ads positioned at the top of the suggested apps list of":1,"#Search Tab - searchadsmaven.com":1,"#Search Tab | Definition":1,"#What Is the Search Tab?":1,"#Keyword Popularity is a measure of the frequency with which users search on a particular keyword in the App Store. Keywords with high popularity scores are":1,"#シェア・オブ・ボイスは":1,"#高額に":1,"#は時間がかかりすぎる":1,"#キーワードジャーニー":1,"#使い切ってしまう":1,"#demasiado costoso":1,"#mayor desafío":1,"#Viaje de palabras clave":1,"#dolor de cabeza":1,"#Sólo un 4%":1,"#Ganar al final del día®":1,"#アクティブ":1,"#広告は審査中":1,"#Keyword Popularity - searchadsmaven.com":1,"#Keyword Popularity | Definition":1,"#What Is Keyword Popularity?":1,"#サポート":1,"#Let’s get started!":1,"#Search Ads Maven Scripted Automation":1,"#戦略的敗北™":1,"#最大の課題":1,"#予算最適化ツール":1,"#+97個の":1,"#大変":1,"#わずか4%":1,"#終日勝利®":1,"#WATCH WEBINAR NOW":1,"#Fill out the form to watch the webinar on-demand.":1,"#Hear from our ASA experts about the five big pitfalls that can mire your campaigns and how to avoid them.":1,"#Tune in as Apple Search Ads experts unpack five common pitfalls that can mire your campaigns and choke your ROI.":1,"#Webinar | Five Pitfalls to Avoid on Apple Search Ads":1,"#Apple Search Ads (ASA) is one of the best ways to fuel installs in the iOS market. Though, for many UA managers ASA is uncharted territory that can prove to be costly if you don’t know what mistakes to avoid ahead of time.":1,"#Free On-Demand Webinar":1,"#Вебинары:":1,"#Apple Search Ads (ASA) offers a showcase for getting your app directly in front of potential users at pivotal moments in their <a ljsid-1=\"\">アプリストア</a> journey. According to Apple, 62% of surveyed users are more likely to check out apps highlighted across the App Store. By strategically utilizing the four Apple Search Ads ad placements—Search tab, search results, Today tab, and product pages—you can significantly enhance your app’s visibility and drive downloads.":1,"#<a ljsid-0=\"\">Custom product pages</a> are a feature within <a ljsid-2=\"\">Apple Search Ads</a> that enable advertisers to create up to 35 additional, unique versions of their app’s <a ljsid-4=\"\">product page</a> in the <a ljsid-6=\"\">App Store</a>. Each custom product page comprises different content (e.g., videos, text, screenshots) to showcase different features, content, or messaging that may appeal to specific customer segments. Advertisers can link these custom product pages to specific ad variations within ASA campaigns, enabling a more personalized and relevant user experience.":1,"#無料トライアルをリクエスト":1,"#Cost per Tap (CPT) is a performance metric in <a ljsid-1=\"\">Apple Search Ads</a> that measures the average cost an advertiser pays for each tap or click on their ad. It is calculated based on how relevant the app is for a search, the maximum bid, and what competitors are willing to pay.":1,"#Jeff Richardson, Author at searchadsmaven.com":1,"#停止":1,"#For best practices for Apple Search Ads, check out our blog <a ljsid-1=\"\">Apple Search広告の最適化: パフォーマンス向上のための5つの賢明なヒント</a>.":1,"#Device Type | What is a Device Type | Definition":1,"#A device type is what device the user is on be it iPhone, iPad, Connected TV, or on the Web.":1,"#Device Type | Definition":1,"#What is a Device Type?":1,"#Product Updates Archives - searchadsmaven.com":1,"#Attribution is the process of identifying and assigning credit to the various marketing touchpoints a consumer encounters on their journey toward a conversion":1,"#Attribution - searchadsmaven.com":1,"#Incorporate custom MMP goals so you can merge your data with ASA performance metrics in the tool and operate off of the real-time results.":1,"#Build out rules to pause underperforming campaigns or reallocate funds between campaigns.":1,"#Select triggers and actions to build your own simple or complex rules, or use our templates.":1,"#Use the easy and intuitive script tool to build out your rule without needing years of programming experience:":1,"#Tap into the true power of automation in Apple Search Ads with the new scripted automation tool in Search Ads Maven, recently released for Enterprise customers. Build out an unlimited set of conditional triggers and actions so your campaigns can automatically pause, start, change budget, and more when defined criteria are met. With this powerful tool, you won’t be bound by predefined rule categories or use cases.":1,"#Why trust an AI for suggestions when you have all the information you need in front of you?":1,"#It’s your data, use it to optimize your campaigns.":1,"#Since the release of App Tracking Transparency , it has been hard to get real-time attribution measurement of any campaign in iOS. Even SKAdNetwork requires over 24 hours before you can gain meaningful measurement. Currently, only Apple Search Ads (ASA) give true, real-time measurements of any Apple product. Because of that, Search Ads Maven has developed a tool that allows you to leverage that real-time data to optimize your ASA budget and give you boundless opportunities.":1,"#Search Ads Maven is proud to announce our scripted automation tool, leveraging user feedback and built from the ground up,":1,"#With Search Ads Maven, the platform is your platform. We have been working with users to build out and improve our tools’ usability and create an easy-to-use onboarding wizard to help any UA manager get started in ASA. The wizard shows you step-by-step through integration with your Apple account and MMP. Then, it takes you through campaign and ad group creation with ease. Whether you are new or an expert in ASA, this onboarding wizard was developed to get you started winning bids in no time.":1,"#Log into Search Ads Maven, head over to the Automation tab, and try building your own action today!":1,"#Here, the action will take the CampaignID of the campaign that triggered it and then send an instruction to pause it. You can also add a log() function to keep a record of the action so you can go back and see why the campaign was paused.":1,"#<strong ljsid-0=\"\">Step 2 Action</strong>: PauseCampaign(id)":1,"#With this trigger the rule will execute the moment a campaign gets over 25 installs but also has a cost-per-acquisition (CPA) of over $10. You can adjust these values to fit your definition OR use custom variables so that the rule fits as conditions change.":1,"#<strong ljsid-0=\"\">Step 1 Trigger</strong>: campaign.cpa &gt; 10 and campaign.installs &gt; 25":1,"#One of the big issues with any online advertising is that by the time you learn that a campaign is performing poorly you’ve already spent weeks funding it. What if you could pause those campaigns before they eat up your budget, giving you time to retool and fix them? Here’s an example of a campaign that has been paused due to poor performance:":1,"#Search Ads Maven’s campaign automation tool has been a massive success in getting new winning campaigns built in less time than it takes to finish your morning cup of coffee. Now, Search Ads Maven is proud to announce our <strong ljsid-1=\"\">scripted automation tool</strong>, leveraging user feedback and built from the ground up.":1,"#Easy app store optimization with Search Ads Maven scripted automation tool":1,"#Search Match is a feature of Apple Search Ads Advanced search results campaigns where Apple automatically adds Search Terms.":1,"#Search Match | What is a Search Match | Definition":1,"#Search Match is a default feature of Apple Search Ads Advanced search results campaigns where Apple automatically adds Search Term keywords for your app’s campaigns based off your apps category and metadata.":1,"#Search Match | Definition":1,"#What is a Search Match?":1,"#Using a tool that imports your mobile measurement partner (MMP) data means you can optimize your ASA campaigns against the most important revenue events.":1,"#As you know, the most critical data in campaign optimization is the post-install events. The ASA tool only provides reporting on impressions, taps, and installs, leaving you in the dark about how your conversions are actually performing beyond the install.":1,"#Post-Install Events":1,"#These are the three optimizations your ASA tool should support:":1,"#However, scaling performance eventually becomes difficult. Apple’s internal tools (basic & advanced) do a good job but will only get you so far. To scale performance and take your campaigns to another level, you need to utilize the essential data and features the ASA tool doesn’t provide.":1,"#Apple Search Ads (ASA) has quickly become one of the most important channels for UA marketing. We’ve seen our clients increase their spending on ASA by over 100% in just the past nine months. With the right tools and strategy, ASA outperforms the Return On Ad Spend (ROAS) of all other media channels.":1,"#Gary has been working in mobile advertising since 2004 and is the founder Machine Advertising.":1,"#<strong ljsid-0=\"\">Gary Danks</strong><br ljsid-1=\"\"> Founder of <a ljsid-3=\"\">Machine Advertising</a>":1,"#Apple Search Ads are a key marketing channel. Boost your Apple Search Ads strategy and performance utilizing Search Ads Maven.":1,"#Apple Search Ads strategy and performance via Search Ads Maven":1,"#Search Ads Maven is plug and play, so you can start using it in a few minutes without disrupting current campaigns.":1,"#offers all of these features (and more) to help you take your ASA to the next level.":1,"#Take Your ASA to the Next Level":1,"#Constantly managing keywords and bids takes up a lot of time. Opportunities can be missed, and ad-spend can be wasted on underperforming keywords. Always-on custom rules change the game. Set “if that, then this” style rules so you never miss campaigns generating the best ROAS and benefit from true always-on ASA automation.":1,"#Always-On Custom Rules":1,"#By using a tool that knows the keywords your competitors rank highly against, you can bid on those keywords and gain a market advantage. Even more important is when you stop to think how many of your competitors are already doing this on your keywords.":1,"#You need to know if your key competitors are performing well against specific keywords, right?":1,"#Competitor Insights":1,"#声":1,"#This metric takes into account factors such as the advertiser’s historical performance, keyword’s competitiveness, and overall demand for the <a ljsid-1=\"\">ad placement</a>. By monitoring Bid Strength, advertisers can assess the effectiveness of their bidding strategies, identify areas for improvement, and make adjustments to maintain bidding at a level that maximizes the chance of winning ad auctions and achieving desired campaign objectives.":1,"#Bid Strength is a metric provided by <a ljsid-1=\"\">Apple Search Ads</a> indicating the competitiveness of a <a ljsid-3=\"\">bid</a> for a specific <a ljsid-5=\"\">keyword</a> or <a ljsid-7=\"\">ad group</a>. It assesses the strength of your bid in winning auctions or receiving ad impressions as compared to your competitors. Bid strength is displayed as a red, yellow, or green bar associated with each keyword.":1,"#Bid Strength | Definition":1,"#What Is Bid Strength?":1,"#Bid strength indicates the assessment of the competitiveness of the current bid for your campaign.":1,"#Bid Strength | What is Bid Strength | Definition":1,"#Tips to dodge some common pitfalls and unlock growth":1,"#We explore 5 mistakes on Apple Search Ads that advertisers make and how to avoid them to drive app installs and engagement.":1,"#Search Ads Maven’s Share of Voice insights show your true App Store presence to ensure your brand protection.":1,"#Protecting and growing brand presence is a multistep process that consumes much of a User Acquisition manager’s time. With Search Ads Maven’s tools and reports, you can streamline your efforts to ensure you are built to win every install you deserve. By utilizing Share of Voice and effective brand management, you can use Search Ads Maven to ensure your brand protection and ensure visibility to potential customers searching for products or services related to your brand.":1,"#Protecting your brand presence in the App Store is important to ensure you keep every potential install wherever it comes from. You can spend thousands marketing your app but if a rival app is able to outbid you in the store, all of that budget could be wasted. ASA is a useful tool for brand protection and ensuring that your brand is visible to potential customers who are searching for products or services related to your brand.":1,"#News Archives - searchadsmaven.com":1,"#2. Easy Integration":1,"#Search Ads Maven’s advanced algorithms analyze user behavior and search patterns to target ads more effectively. This ensures that your app appears on top of relevant search results and increases its visibility. Increased visibility translates to more downloads and revenue. Use Share of Voice reports to measure that visibility and find rates of change.":1,"#1. Increased App Visibility":1,"#<strong ljsid-0=\"\">Search Ads Maven</strong> is a leading digital marketing platform specializing in App Store optimization services and downloads through Apple’s Search Ads. It uses data-driven strategies to analyze and optimize Apple search ads and ensure maximum ROI for marketers. The platform offers a wide range of features that make it an indispensable tool for app marketers in 2023.":1,"#In today’s digital age, the app market has become fiercely competitive. App marketers are always looking for tools that can help them <a ljsid-1=\"\">boost their app visibility</a>, attract users, and drive downloads. One such tool that has gained immense popularity in recent years is <strong ljsid-3=\"\">Search Ads Maven</strong>. In this blog, we will delve deeper into the reasons why Search Ads Maven has become a must-have tool for app marketers in 2023.":1,"#Search Ads Maven is a must-have apps marketers tool, an indispensable ads campaign management platform for Apple Search Ads optimization.":1,"#Search Ads Maven: A Must-Have Tool for App Marketers in 2023":1,"#App Store Keyword Suggestion Tool":1,"#If you want help optimizing your search ad campaign, then <strong ljsid-1=\"\">Search Ads Maven</strong> can help you with it. We are considered one of the leading <a ljsid-3=\"\">Ads campaign management platforms</a> and offer the best App Store optimization services available in the market. <a ljsid-5=\"\">Schedule a demo</a> with us today and learn why our application is the only solution you need for your App Store advertisement campaign.":1,"#Search Ads Maven’s user-friendly interface makes it easy for app marketers to navigate the platform and manage ad campaigns. The platform provides real-time updates on ad performance and allows marketers to make changes to their campaigns quickly.":1,"#5. User-Friendly Interface":1,"#Use Custom Content Pages to give custom content for these demographics and increase conversions.":1,"#4. Advanced Ad Targeting":1,"#Search Ads Maven provides comprehensive keyword research that helps app marketers identify the most relevant keywords for their app. The platform tracks and analyzes user behavior to identify the keywords that users are searching for. It also provides insights into which keywords are driving the most downloads and revenue.":1,"#3. Comprehensive Keyword Research":1,"#This integration portal also allows you to link multiple ASA accounts, which is particularly useful for agencies that handle campaigns for multiple advertisers and need to manage them all from a single dashboard. With Search Ads Maven’s integrations portal, you can link your ASA accounts within minutes and enjoy a streamlined experience.":1,"#The integrations portal of Search Ads Maven offers a quick and easy way to connect your <a ljsid-1=\"\">Apple Search Ads (ASA)</a> account, making it a comprehensive command and control center for all your ASA activities.":1,"#For an industry dominated by some of the biggest corporations in history, it’s no surprise that the competition for shopping app installs can be quite daunting. Taking that into account, there is a lot of possibility to not only grow your app installs, but also grow your profits using the power of ASA. First, let’s see the shopping category and the growth it has been seeing over the past decade:":1,"#Today, Product Page & Search Tabs Ads":1,"#An app can have up to 35 CPPs designed to better target audiences and increase conversion. Each page can have different content.":1,"#Custom Product Pages | What are CPPs| Definition":1,"#Customer product pages became available on iOS 15, released in 2021.":1,"#By leveraging custom product pages, advertisers can enhance ad relevance, increasing the likelihood of app downloads and user engagement. The ability to create custom product pages tailored to specific user segments can lead to higher conversion rates, as users are presented with content more closely aligned with their interests and needs.":1,"#Custom Product Pages | Definition":1,"#What Are Custom Product Pages (CPP)?":1,"#ケーススタディ:":1,"#無料トライアル:":1,"#ウェビナー：":1,"#This metric is particularly important for advertisers focused on driving high-intent user engagement, as it provides insight into the cost of generating user interest and interaction with their app. By analyzing CPT data, advertisers can assess the effectiveness of ad creative, <a ljsid-1=\"\">targeting</a>, and bidding strategies to make informed decisions for optimizing their campaigns for better cost efficiency and return on ad spend (ROAS).":1,"#Cost per Tap | Definition":1,"#What Is Cost per Tap (CPT)?":1,"#Education Archives - searchadsmaven.com":1,"#<a ljsid-0=\"\">Case Studies</a> <i ljsid-2=\"\"></i> IDT Corporation":1,"#A global information services provider that specializes in credit reporting, data analytics, and consumer information management. The company strives to empower consumers, protect their identity, and help them make informed decisions about credit, finances, and risk management.":1,"#With Automated App<br ljsid-1=\"\"> Event Optimization":1,"#Efficient Competitive Conquesting":1,"#for Registration Event":1,"#29% Drop<br ljsid-1=\"\"> in CPG":1,"#Monthly Competitive<br ljsid-1=\"\"> Conquesting Spend Managed":1,"#$Hundreds of Thousands":1,"#Information Services Provider Scores Competitive Conquest Savings With 29% CPG Reduction on Apple Search Ads - searchadsmaven.com":1,"#Phone with illustration of rocket ship on screen":1,"#In just 6 days, the automation strategy cut the CPG for registration by as much as 29% across the customer’s campaigns for competitor exact-match keywords. The app event optimization made possible by connecting their MMP data to Search Ads Maven enabled the team to align their competitive conquesting efforts with their key performance indicator. Supported by Search Ads Maven automation, they are poised to scale their Apple Search Ads efforts with much greater efficiency.":1,"#Pause underperforming keywords unable to achieve profitable return on investment":1,"#Manage competitive keyword bidding dynamically to maintain their target CPG":1,"#Monitor CPG across competitor keywords hourly":1,"#Next, the team helped build out a series of strategies within the platform’s Automation Studio to automatically":1,"#First, because the customer leveraged Kochava as their mobile measurement partner (MMP) of choice, they were able to integrate seamlessly with Search Ads Maven to syndicate post-install registration events directly into the Search Ads Maven platform. These could then be leveraged as custom goals for app event optimization.":1,"#The customer consulted Search Ads Maven, the ASA campaign management platform. By understanding the customer’s competitive conquesting ambitions and the CPG for post-install registrations that would maintain positive ROAS, the Search Ads Maven team scoped an automation strategy to accomplish the customer’s objectives.":1,"#Aiming to drive incremental growth for their iOS app through Apple Search Ads (ASA), the customer was heavily invested in bidding on competitor keywords within the financial management category. While conversions from these competitive conquesting campaigns grew steadily, so did the costs. To achieve positive return on ad spend (ROAS), the team needed a better method to keep costs aligned with an efficient target cost per goal (CPG) for their registration event. Unfortunately, Apple Search Ads optimizes only toward cost per acquisition (CPA) for installs; no app event optimization was available to better align campaign performance with the desired registration event.":1,"#Vertical: Finance":1,"#Conversion | What is a Conversion | Definition":1,"#Cost-Per-Thousand-Impressions":1,"#A Conversion is an install or event resulting from a click on an ad or on an impression served.":1,"#Conversion | Definition":1,"#What is a Conversion?":1,"#链接跳过":1,"#Strategy Archives - searchadsmaven.com":1,"#AllegroTrek":1,"#Смотреть пример":1,"#Пример из практики:":1,"#If you want to learn more about these common ASA mistakes, watch our free webinar,":1,"#ASA is a highly effective platform for app discovery, boasting strong conversion rates and attracting users with clear intent to download. As more and more marketers use ASA for their app advertising, it becomes increasingly important to optimize your strategy.":1,"#For some apps, though, CPPs might not be needed. If your app only has one very specific feature or tool, a CPP might not be relevant.":1,"#Note":1,"#Remember, don’t spend too much money during this discovery/testing phase. Once you find high performing keywords, add them to a new campaign where you can more confidently spend.":1,"#Find a lot of keywords that are relevant or close to relevant to your app and determine if they should be bid on once those keywords are found.":1,"#More keyword search tips":1,"#A good practice when starting out with CPPs is to categorize your app features into themes (eg, a trail finder app having distinct custom product pages for hiking, biking, running, skiing, etc.) and then tailor that user experience based on those themes. While you can create up to 35 CPPs, there is no need to use all of them. Keep things simple and only use them for specific app features and audience types.":1,"#Another method is to use Broad Match in a discovery campaign. In this approach the advertiser is telling Apple to bid on a keyword and all other similar terms (eg, autofill results) which save the advertiser time and resources researching all possible variations of the keyword. Start by:":1,"#, 33% of listeners have yet to use custom product pages (CPPs). If you’re not leveraging CPPs you could be missing out on key audiences who might be searching for your app. CPPs act as a landing page for your app on the App Store, and different ones can be created for specific search terms you’re targeting. This allows you to tailor the user experience and helps to increase the conversion rate for those terms.":1,"#registration":1,"#install":1,"#With an MMP, you can make more data-driven decisions and gain a better idea of your ASA campaign success. An MMP will bring in rich data that can be used to optimize your spend which you cannot get with ASA alone. With higher-quality data you can target conversion events that are more meaningful to you. For example, with ASA data you could only answer ‘ What is it worth to get an":1,"#Bid on hundreds of thousands of keywords at the same time to diversify the risk and collect a lot of data. Get installs from every type of keyword and adjust bids, then categorize keywords into themes (eg, brand keywords, generic keywords, competitor keyword) then launch campaigns based on those keyword themes and add those keywords into a negative discovery campaign so that there’s no keyword overlap.":1},"version":3881}]