[{"_id":"project-settings","settings":{"translateMetaTags":true,"translateAriaLabels":true,"translateTitle":true,"showWidget":true,"isFeedbackEnabled":false,"fv":1,"customWidget":{"theme":"custom","font":"rgb(255,255,255)","header":"rgb(47,65,108)","background":"rgba(47,65,108,1)","position":"right","positionVertical":"top","border":"rgb(204,204,204)","borderRequired":false,"widgetCompact":true,"isWidgetPositionRelative":false},"widgetLanguages":[],"activeLanguages":{"zh":"中文(简体)","de":"Deutsch","ja":"日本語","ko":"한국어","es":"Español","ru":"Русский","en":"English"},"enabledLanguages":["de","en","es","ja","ko","ru","zh"],"debugInfo":false,"displayBranding":false,"displayBrandingName":false,"localizeImages":false,"localizeUrls":false,"localizeImagesLimit":false,"localizeUrlsLimit":true,"localizeAudio":false,"localizeAudioLimit":false,"localizeDates":false,"disabledPages":[],"regexPhrases":[],"allowComplexCssSelectors":false,"blockedClasses":false,"blockedIds":false,"phraseDetection":true,"customDomainSettings":[],"seoSetting":[],"translateSource":false,"overage":false,"detectPhraseFromAllLanguage":false,"googleAnalytics":false,"mixpanel":false,"heap":false,"disableDateLocalization":false,"ignoreCurrencyInTranslation":false,"blockedComplexSelectors":[]},"version":2630},{"_id":"en","source":"en","pluralFn":"return n != 1 ? 1 : 0;","pluralForm":2,"dictionary":{},"version":2630},{"_id":"outdated","outdated":{"#战略性亏损™
Strategically retreat from costly bidding wars over your brand terms while ceding little to no share of voice.":1,"#increase in ROAS":1,"#increase in installs with events":1,"#new performant keywords":1,"#Remove All":1,"#Remove":1,"#L%":1,"#S%":1,"#H":1,"#G":1,"#R":1,"#HEX":1,"#Победа в конце дня®":1,"#заканчивается":1,"#слишком дорогой":1,"#самая большая проблема":1,"#занимает слишком много времени.":1,"#Путешествие по ключевым словам":1,"#головная боль":1,"#всего на 4%":1,"#Изучите вебинары":1,"#Вебинары:":1,"#Apple Search Ads (ASA) offers a showcase for getting your app directly in front of potential users at pivotal moments in their アプリストア journey. According to Apple, 62% of surveyed users are more likely to check out apps highlighted across the App Store. By strategically utilizing the four Apple Search Ads ad placements—Search tab, search results, Today tab, and product pages—you can significantly enhance your app’s visibility and drive downloads.":1,"#ASA Keyword Discovery to Scale Growth":1,"#찾았다":1,"#행복한 활동: 블랙박스 자동화로 인해 지치지 마세요. Automation Studio는 자동화 트리거, 작업 및 논리 규칙의 구성 요소를 투명하게 표시합니다.":1,"#랏 심사
성과가 저조한 캠페인에서 성과가 좋은 캠페인으로 예산을 자동으로 재배치합니다.":1,"#캠프 여행
전담 캠페인에 추가할 새로운 고성과 키워드를 자동으로 검색하고 검증합니다.":1,"#aufgebraucht":1,"#größte Herausforderung":1,"#zu zeitaufwändig":1,"#Stichwort Reise":1,"#таких как вы":1,"#By adopting an omnichannel marketing strategy, you can increase the impact of your ad campaigns and drive better results across multiple channels.":1,"#Consider omnichannel marketing":1,"#听听其他像你一樣的Apple 广告营销人员的意见":1,"#of Using Search Ads Maven as Your Apple Search Ads Campaign Management Platform":1,"#搜索广告： 快速与一个或多个 ASA 帐户集成，轻松管理所有广告系列类型（搜索结果、搜索标签、今日标签和产品页面）的所有 Apple Search Ads 活动。":1,"#MMP 事件数据： 整合您的移动测量合作伙伴 (MMP) 以获取安装后事件数据，以便在安装点之外进行自定义目标优化。":1,"#Подключитесь к генеративному ИИ, чтобы обнаружить новые предлагаемые ключевые слова, которые вы можете включить в свои кампании.":1,"#Не обожгитесь автоматизацией «черного ящика». Наша студия автоматизации прозрачно отображает строительные блоки ваших триггеров, действий и логических правил автоматизации.":1,"#настройте оповещения по любому показателю отчетности, чтобы получать уведомления о внезапных изменениях в ваших кампаниях, ставках и других переменных.":1,"#используйте наши самые популярные шаблоны стратегий кампаний или создайте свои собственные с помощью наших экспертов.":1,"#интегрируйте своего партнера по мобильным измерениям (MMP) для получения данных о событиях после установки для оптимизации настраиваемых целей после установки.":1,"#Быстро интегрируйтесь с одной или несколькими учетными записями ASA, чтобы с легкостью управлять всей активностью Apple Search Ads во всех типах кампаний (результаты поиска, вкладка «Поиск», вкладка «Сегодня» и страница продукта).":1,"#You’ve created an ingenious and outrageously fun iPhone game you know will surprise and delight players. You’ve meticulously crafted your App Store listing, designed custom product pages chock full of eye-catching screenshots, and promoted your app across social media platforms. How next to level up your marketing efforts toward achieving blockbuster status? Apple 検索広告, of course!":1,"#広告の表示位置や認知度には、広告の関連性、入札額、配置の競争状況など、さまざまな要因が影響します。":1,"#For best practices for Apple Search Ads, check out our blog Apple Search広告の最適化: パフォーマンス向上のための5つの賢明なヒント.":1,"#According to Apple, nearly 65% of downloads happen immediately after a search. Both Search tab ） search results placements are designed to maximize visibility and engagement, strategically positioning ads where virtually all users are likely to see them. The Search tab captures attention early in the app discovery process, while search results target users with precision based on the specific search queries they input.":1,"#You’ve got your eye on the prize—showing up at the top of search results for your target keywords. Because Search is the way most people find and download apps on the App Store, getting your app to the top of search results is a priority. But how exactly can you secure one of these coveted spots with Apple Search Ads? Let’s break it down.":1,"#You’ve got your eye on the prize—showing up at the top of search results for your target keywords. Because 検索 is the way most people find and download apps on the App Store, getting your app to the top of search results is a priority. But how exactly can you secure one of these coveted spots with Apple Search Ads? Let’s break it down.":1,"#App Store Custom Product Pages":1,"#Bid | What is a Bid | What is a Bid in marketing | Bid Definition":1,"#探索使用 Search Ads Maven 作为 Apple Search Ads 广告系列管理平台的我们的优势":1,"#Apple Search Ads Is Now Apple Ads. 学到更多":1,"#Бесплатная пробная версия:":1,"#Automation Studio provides peace of mind that your campaigns are functioning and performing optimally at all times of the day. Even when you’re offline, automation rules can be at work to make adjustments based on trigger conditions you set up in advance.":1,"#Request a free demo of the platform":1,"#Measurement is incredibly important when performing ASA campaign optimization because it provides insights into campaign performance that would otherwise be hidden. All of the optimization methods above can be measured and analyzed which makes it easier to perform those tasks later. The ASA platform provides measurement of key metrics such as ad impressions, tap-through-rate (TTR), conversion rate (CVR), and cost-per-tap (CPT), just to name a few. Data can then be split based on campaign, country, or keyword. This information, along with attribution data from taps and installs on certain ads can help determine overall campaign success and customer lifetime value (LTV).":1,"#Optimization is never done. Regularly monitor the performance of your ASA campaigns to fully understand what is working and what might require more attention. A/B testing is one way to test different creatives, copy, and call-to-actions (CTAs). Once tested, you can determine which ones yield the best results to maximize the effectiveness of future campaigns.":1,"#Adjust or move spend between campaigns based off any performance metrics":1,"#Optimize campaigns to maintain positive ROAS against post-install goal completions":1,"#Search Ads Maven Automation Studio provides flexible options for automating many of the tedious tasks and ongoing adjustments ASA marketers often have to perform manually. Steps that can be automated, include:":1,"#Explore different ways to optimize your campaigns on ASA and boost app visibility across Apple’s native App Store.":1,"#However, ASA campaigns can be optimized even further by utilizing a mobile measurement partner (MMP) and/or a secondary ASA campaign management platform. They can provide more granular insights into campaign performance as well as in-app interactions.":1,"#While advertising on the App Store has increased in popularity, don’t forget about other marketing channels. By expanding your ads across multiple channels and media types (eg, landing pages, videos, social media, etc.), you can broaden your brand visibility and recognition. Using variations of similar ads across channels can also save you time and money, deliver consistent brand messaging, improve targeting, and enhance the user experience.":1,"#. We are happy to help!":1,"#Implement measurement":1,"#Automatically adjust min and max bids for keywords":1,"#Perform continuous monitoring and optimization":1,"#Pause poor performing campaigns":1,"#Improve creative assets":1,"#to find and optimize keywords:":1,"#Perform App Store Optimization (ASO)":1,"#developing your app’s metadata":1,"#After you have a good understanding of your target audience(s) and user journeys, you can start conducting keyword research. This will help you identify relevant and high-performing keywords that speak to those target audiences. Apple Search Ads Keyword Planner or other third-party keyword research tools can help you identify keywords you should put to the test.":1,"#Once you know your target audience, you can plan your campaigns to follow the user journey as they make their way from ad to tap, to product page, to app install. This could reveal user touch points that you had not considered before and ensures that your campaigns align with user needs, which, in turn, will improve acquisition growth, user engagement, and retention.":1,"#At this point, it could be helpful to review your target audience(s) to ensure that your messaging, creative assets, and customer experience reflects your brand and unique value props. Keep your audience in mind throughout the entire process of optimization to increase the success of your campaigns.":1,"#Run negative keyword campaigns":1,"#While this process might seem simple, it can be quite time consuming and complicated, especially if done manually. Keyword discovery/diversification also requires consistent research and testing. As you grow and your camagins change, continue to conduct keyword exploration to ensure you’re using the most relevant keywords.":1,"#Monitor and adjust bidding based on how the keywords perform":1,"#and boost app visibility across Apple’s native App Store.":1,"#Another way to optimize your ASA campaigns is to perform ASO to improve your app’s visibility and maximize its appeal in the App Store to increase app downloads. Here are a few ways to conduct ASO:":1,"#There are many ways to perform ASO. Start small to get a good understanding of what results from the changes you make. Then you can add in more optimization strategies as you go.":1,"#Follow":1,"#As the digital landscape continues to evolve, it’s crucial for marketers to stay ahead of the game and make the most out of their advertising efforts. Apple Search Ads (ASA) provides a powerful platform for reaching millions of potential users directly on the App Store, but to truly unlock its potential, ongoing TLC and smart optimization are key.":1,"#: Once you have a list of keywords, you can run negative keyword campaigns to prevent your ads from appearing in irrelevant searches. This will improve the target of your ads and allows you to allocate your budget towards more relevant search results.":1,"#by using the keywords you have discovered and placing them throughout the meta title and description. The keywords you add to your metadata will tell you whether they succeed in lifting exposure or not so keep updating your metadata with new keywords until you find ones that make an impact.":1,"#: Monitor and adjust your bidding strategies based on performance data. Depending on their performance, you should increase bids for high-performing keywords and decrease bids for underperforming ones. Also, consider setting up caps on certain keywords to automate your spending. By regularly analyzing and optimizing your bidding, you can achieve a successful ROAS.":1,"#Search Ads Maven helps marketers automate and scale this process through what is called the keyword optimization journey. Marketers can put hundreds or thousands of keywords through this automated 5-phase keyword-testing process that uses an exploratory spend budget you set to prove-out which keywords deliver on your business KPIs. Search Ads Maven takes the guesswork and tediousness out of the process—helping you quickly focus keyword spend where it will drive the greatest return on ad spend (ROAS).":1,"#Identify potentially valuable keywords to test":1,"#Start by looking at the campaign(s) you already have running. How are they doing? What has been successful and what areas need improvement? Reviewing your current strategy allows you to take a step back and reassess all aspects of your campaign to help you make more informed decisions on future optimization methods.":1,"#In this blog we will explore different ways to optimize your campaigns on":1,"#Improve metadata":1,"#Group those keywords by type":1,"#Manage your bid prices":1,"#: Start by":1,"#Set bid ranges to get some volume of impressions, taps, and hopefully installs":1,"#Apple Search Ads campaigns require continuous TLC for optimal results":1,"#Review your current campaign strategy":1,"#: Based on your target audience, user journeys, and keyword research, you can start improving your ad creatives, landing pages, and custom product pages (CPPs). Providing a consistent brand image across all of your creative assets while speaking to your audience will greatly improve your campaign performance.":1,"#these steps":1,"#Conduct thorough keyword research":1,"#Place proven keywords into dedicated campaigns":1,"#Keyword Journey
Automate discovery & validation of new high-performing keywords to add to dedicated campaigns.":1,"#You’ve created an ingenious and outrageously fun iPhone game you know will surprise and delight players. You’ve meticulously crafted your App Store listing, designed custom product pages chock full of eye-catching screenshots, and promoted your app across social media platforms. How next to level up your marketing efforts toward achieving blockbuster status? Apple Search Ads, of course!":1,"#Смотреть пример":1,"#Пример из практики:":1,"#Запросить бесплатную пробную версию":1,"#For best practices for Apple Search Ads, check out our blog Apple Search Ads Optimization: 5 Smart Tips for Better Performance.":1,"#Maximize app visibility and downloads by leveraging the 4 Apple Search Ads ad placements: Search tab, search results, Today tab & product pages.":1,"#Selecting Apple Search Ads ad placements":1,"#Are you feeling overwhelmed managing your campaigns across all of the different Apple Search Ads ad placements? Contact us for an expert consultation and ask how Automation Studio in Search Ads Maven can help you save time and maximize your spend efficiency.":1,"#According to Apple, nearly 65% of downloads happen immediately after a search. Both Search tab and search results placements are designed to maximize visibility and engagement, strategically positioning ads where virtually all users are likely to see them. The Search tab captures attention early in the app discovery process, while search results target users with precision based on the specific search queries they input.":1,"#Four Apple Search Ads ad placements are on offer, designed to capture the attention of potential users in various parts of the App Store. Strategic placement can significantly impact an app’s visibility and performance, as potential customers engage with ads based on their search intent or browsing style. Whether you’re targeting “discovery phase” users actively searching for fresh apps or those who are engaging with similar content, ASA provides a range of options to help you achieve your goals. You can bid on the placements best aligned with your campaign objectives and target audience. Note that a blend of factors, including ad relevance, bid amount, and competition for placements, all influence App Store position and visibility.":1,"#Apple Search Ads (ASA) offers a showcase for getting your app directly in front of potential users at pivotal moments in their App Store journey. According to Apple, 62% of surveyed users are more likely to check out apps highlighted across the App Store. By strategically utilizing the four Apple Search Ads ad placements—Search tab, search results, Today tab, and product pages—you can significantly enhance your app’s visibility and drive downloads.":1,"#October 22nd, 2024":1,"#あなたの":1,"#Today tab ads place your app atop the front page (Today) of the App Store, where users begin exploring.":1,"#Search Results ads appear atop relevant search query outputs, capturing users actively looking for apps like yours.":1,"#Apple Search Ads - Product Pages":1,"#Search tab ads engage users even before they start searching, appearing atop the Suggested apps list.":1,"#Apple Search Ads placement types":1,"#Each ASA ad placement is designed to target users at different stages of their App Store journey, from initial discovery to active searching and browsing. The Search and Today tab placements are particularly effective for capturing broad user attention and driving initial awareness. Search results ads are highly effective for converting users with specific search intents. Product pages ads provide a strategic opportunity to reach users already engaged with similar content, enhancing the chances of app downloads. Advertisers can optimize campaigns by bidding on placements most in line with their objectives and target audience.":1,"#Use Automation to Optimize Your Apple Search Ads Placements":1,"#Who: Marketers targeting users already engaged with similar content
What: Ads displayed on the product pages of other apps
When: When users are actively researching and browsing apps
Where: At the top of the You Might Also Like list on other apps’ product pages
Why: To increase brand awareness and discovery among users likely to be interested in complementary apps
How: Uses assets from the app’s product page, featuring the app name, icon, and subtitle":1,"#The key to success with product page ads is ensuring that your ad creative and metadata closely align with the apps and categories you’re targeting. Relevance is the name of the game for this placement. By capturing the interest of already-engaged users and inviting them to explore similar apps—such as yours—you increase the likelihood of downloads from high-interest users. This placement can increase brand awareness and discovery among users browsing the App Store while offering high relevance to user interests, making it a great option for cross-promotion and reaching a receptive audience likely more inclined to convert.":1,"#You can bid to have ads for your app displayed on the product pages of other apps, targeting users who are already engaged with similar content. The strategic product pages ad placement is highly effective for reaching users potentially interested in downloading a complementary app, thereby increasing the chances of conversion. While users are checking out details for an app they’ve found in the App Store—or even arrive via an outside link—a related ad appears at the top of You Might Also Like. This gives you a chance to present your game to an already-engaged audience who has shown interest in the particular category.":1,"#Leverage the interest of engaged users, inviting them to explore similar apps—i.e., yours—by placing your ad on the product pages of related apps. This strategic placement attracts potential customers already intrigued by an app’s topic or genre, increasing the likelihood of downloads.":1,"#App Product Pages":1,"#Who: Marketers aiming to drive significant attention to their app
What: Ads displayed on the front page of the App Store
When: When users first arrive at the App Store
Where: On the Today tab, prominently visible as users start their visit
Why: To increase brand awareness and engagement, especially for new content launches, special events, and seasonal promotions
How: Features the app name, icon, subtitle, and uses a custom product page as the tap destination; assets from the custom page animate in the background":1,"#By following these steps and ensuring compliance with Apple’s guidelines, your ad can be featured on the Today Tab, capturing the attention of users ready to discover and engage with new apps. Leveraging the Today Tab can significantly boost your app’s visibility, drive user engagement, and ultimately lead to higher download rates and better user acquisition metrics.":1,"#Maximizing the Impact":1,"#If issues arise, such as custom product pages not appearing or ads being rejected, it is essential to review and take corrective action. Common issues include missing assets for certain device sizes, incompatibility with the ad group’s country or region, and non-compliance with Apple’s advertising policies. If the issue is with your custom product page assets, you’ll need to revise the screenshots or app previews in your custom product page.":1,"#Once your ad is live, you can manage it through the Ads dashboard within your Today Tab ad group. Here, you can monitor current and historical performance data, edit ad names, change ad status, and download reasons for ad rejection. Ad statuses such as Active, Paused, Ad in review, Custom product page incompatible, or Ad content rejected inform you of the current state of your ad.":1,"#Managing and Monitoring Your Ad":1,"#Your assets must comply with Apple’s advertising policies that prohibit violent, offensive, sexually explicit, or otherwise inappropriate content. Additionally, no pricing, offers, ranking, or other incentivized promotions are allowed. Lastly, the custom product page must be localized in the default language of the country or region where your campaign will run.":1,"#After your campaign is created, your ad is automatically submitted for approval. Apple Search Ads reviews your app icon, name, subtitle, and custom product page assets to ensure that they adhere to the Today tab ad guidelines.":1,"#Ensuring Compliance and Approval":1,"#Note that the latest Today Tab ad format runs on iPhone devices using iOS 17.1 and later, while the previously available format runs on iPhones using iOS 16.4 to iOS 17.0. Today Tab ads are not available on iOS 16.3 or earlier, or at all on iPad.":1,"#Once your custom product page is approved in App Store Connect, you can select it when creating your campaign in Apple Search Ads Advanced.":1,"#Creating a Today Tab ad involves a somewhat more elaborate process than the other placement types. First, you need to set up a custom product page in App Store Connect. This serves as the tap destination for your ad and includes assets such as your app name, icon, and subtitle. These animate in the background of your ad, displaying in a color from your app icon, making the ad visually appealing and consistent with your branding.":1,"#Crafting Your Today Tab Ad":1,"#The Today tab showcases a selection of app recommendations, editorial content, and featured apps right where users enter the store. These potential customers often arrive in a receptive discovery mindset, actively seeking new and interesting apps and open to relevant recommendations. Atop this curated content is an ideal spot for driving brand awareness and engagement, particularly effective for promoting new content launches, special events, and seasonal promotions.":1,"#Imagine your sharp new game app showcased as the first thing millions of users see when they open the App Store. This is the power and reach of a Today tab ad—the most premium of the ad placement types, maximizing visibility by positioning your app on the front page of the App Store. According to Apple, half a billion visitors per week start their app-discovery journey here.":1,"#Maximize visibility by positioning your ad on the front page of the App Store, where users commence their exploration. This prime real estate ensures that your app is one of the first things users see, enhancing brand awareness and engagement.":1,"#Today Tab: Prime Real Estate for App Discovery":1,"#Who: Marketers targeting users actively searching for apps
What: Ads that appear at the top of relevant search results in the App Store
When: When users search for specific keywords or apps
Where: At the top of the search results page
Why: To target users with a clear intent to find the right new app, ensuring high visibility and relevance
How: Default ad based on the app’s product page or ad variations created from custom product pages":1,"#Don’t forget to optimize image names, alt text, and video descriptions with your target keywords too. This helps improve search results discoverability.":1,"#Maximize your app’s visibility with Search tab, search results, Today tab & product pages ads":1,"#Visuals are everything on the App Store. Invest in professional, high-quality screenshots and app preview videos that show your app’s core features and interface. Highlight what makes your product unique and appealing.":1,"#Make Your Visuals Pop":1,"#Use relevant keywords naturally throughout the metadata. But don’t overstuff—focus on terms your audience actually searches for. Tools like Google’s Keyword Planner can help identify high-volume, relevant keywords.":1,"#The key to driving traffic starts with optimizing your product page’s metadata. This includes the title, subtitle, description, and keywords. Craft a clear, keyword-rich title that grabs attention and describes your product. The subtitle and description should expand on the key details in an engaging way.":1,"#Optimize Your Metadata":1,"#You’ve got to make those 30-ish characters for the title pop. And the description text (don’t sleep on metadata!) needs to seal the deal by spelling out exactly why someone should download your app over all the others.":1,"#A stellar search ad has two key ingredients: an engaging, benefit-focused title and a crystal clear call-to-action. Think of it as a little elevator pitch for your app.":1,"#Nail Your Ad Creatives":1,"#Tweak and refine your bids constantly based on performance data. It’s an art and a science, but master it and those top ad positions could be yours.":1,"#The name of the game is bidding strategically on high-value keywords. But don’t just throw money around willy-nilly. Use Apple’s handy tools to research trends, analyze the competition, and set a max bid that aligns with your ROI goals.":1,"#15 min read":1,"#Bid Smart, Bid Often":1,"#Dominating the Search Results Page":1,"#Search results ads either consist of a default ad derived from the app’s product page or are created from ad variations via custom product pages. Their effectiveness is enhanced by the ability to match user search terms directly, ensuring high visibility and relevance—turning up exactly where your potential customer is looking. Users are already interested in exactly this kind of content, significantly increasing the likelihood of engagement and potentially resulting in a high conversion rate.":1,"#Search results ads are highly effective for targeting users who are actively searching for an app just like yours. This choice real estate is where most people expect ads to appear. This placement, based on specific keywords or app searches, is designed to reach users who are actively seeking specific content, leveraging a direct signal of user intent. When potential customers search for an app or browse categories by entering specific app names or keywords into the search field, ads are displayed at the very top of the search results page, making them nearly impossible to miss.":1,"#Target users with precision by displaying your ad at the top of search results when they enter specific keywords. This placement leverages direct user intent, ensuring that your app is seen by those actively seeking related content.":1,"#Search Results":1,"#Who: Marketers targeting users starting out on their app discovery journey
What: Ads immediately appearing on the Search tab in the App Store
When: As users open the App Store, before they enter a specific search query
Where: At the top of the Suggested section on the Search tab
Why: To capture user attention early, increasing brand awareness and app discovery
How: Uses assets from the app’s product page, featuring app name, icon, and subtitle":1,"#Search Tab ads use assets from the app’s product page, featuring the app name, icon, and subtitle. This setup is ideal for driving awareness and downloads by catching the attention of users just before they embark on their intended search.":1,"#This placement is particularly effective for increasing brand awareness and app discovery. The prime location makes these ads highly attention-grabbing. Users who see an ad for your new game here are often in the early stages of their search, open to new recommendations.":1,"#Search tab ads are displayed at the top of the Suggested section on the Search tab, capturing users’ attention before they begin their search. This ensures that your app is visible to users actively looking to explore new apps.":1,"#Engage users right at the onset of their app discovery journey by placing your ad prominently at the top of the suggested apps list, capturing their attention even before they initiate a specific search query.":1,"#Your ad can be displayed at the top of the Suggested section on the Search tab, capturing a user’s attention before they ever enter a search query. This prime placement speaks to users who are actively looking to discover new apps. An ad also appears at the top of results when someone searches for specific keywords or apps in the search field. These ads are highly visible to those actively seeking specific content.":1,"#While you are likely accustomed to seeing ads perched atop search results, there are other opportunities for your app to capture attention. Imagine your game’s app icon animating on the Today tab or sitting on top of the You Might Also Like section of another app’s product page. Let’s take a look at each of the placements where your ads can make their mark.":1,"#Ad Locations":1,"#With the right approach, you can propel your game to new heights, ensuring that it reaches the audience it deserves.":1,"#Product Pages ads target users already engaged with similar content, appearing atop the You Might Also Like list on other app product pages.":1,"#Webinare entdecken":1,"#Your Apple Search Ads Campaigns With Ease":1,"#Optimize & Scale":1,"#将工作重心从战术调整转移到战略报告":1,"#轻松优化和扩展你的 Apple 搜索广告系列":1,"#疫情：针对任何报告指标设置警报，以便在活动、出价和其他变量发生突然变化时收到通知。":1,"#Demo next-gen campaign management and automation tools designed to maximize your Apple Ads efficiency and scale.":1,"#Complete this form to get a demo with our Apple Ads experts.":1,"#Increase ROAS on Apple Ads by 3-4X":1,"#Optimize ASA Campaigns: Six Essential Strategies":1,"#Search Ads Maven acts as a central data and intelligence hub to scale and optimize your Apple Search Ads campaigns in ways not possible through other tools or":1,"#стратегический рост":1,"#Оптимизируйте и масштабируйте":1,"#все преимущества":1,"#here":1,"#Automation Studio를":1,"#Генеративный ИИ.":1,"#Прозрачная автоматизация.":1,"#Управление стратегией:":1,"#Поисковая реклама.":1,"#Kostenlose Testversion:":1,"#Posts by Sierra Scott":1,"#Understanding the Four Apple Search Ads Ad Placements":1,"#Posts by Leslie Amadio":1,"#Siehe Fallstudie":1,"#Fallstudie:":1,"#Kostenlose Testversion anfordern":1,"#Apple Search Ads 101: Understanding the Four Ad Placements":1,"#October 9, 2024":1,"#Yes. In the event a citizen of an EU member nation or Switzerland seeks to have an unresolved privacy complaint against Search Ads Maven addressed by an independent third-party, the website visitor may contact JAMS. For more information or to file a complaint, a user is encouraged to visit the JAMS website: https://www.jamsadr.com/. Furthermore, if a user privacy complaint is not resolved through these means, a binding arbitration option may be available before the Data Privacy Framework Panel in certain limited circumstances.":1,"#Yes. Search Ads Maven is a participant in the EU-U.S. Data Privacy Framework and Swiss-U.S. Data Privacy Framework. Search Ads Maven has certified to the Department of Commerce that it adheres to the Data Privacy Framework Principles. For more information regarding the program and its principles, visit https://www.privacyshield.gov/. If there is any conflict between the policies in this Privacy Policy and the Data Privacy Framework Principles, the Data Privacy Framework will govern.":1,"#Yes. Search Ads Maven voluntarily subjects itself to the investigatory and enforcement powers of the FTC, as required by its participation in the EU-U.S. Data Privacy Framework and Swiss-U.S. Data Privacy Framework programs.":1,"#Is Search Ads Maven a participant in the EU-U.S. Data Privacy Framework program?":1,"#This Website Visitor Privacy Policy was last updated April 17, 2024.":1,"#No, unless Search Ads Maven is unable to meet a visitor’s particular business objective. Under such circumstances, Search Ads Maven may elect to disclose a visitor’s PII in order to match them with a registered Search Ads Maven partner. These partners are contractually obligated to treat the PII with at least the same level of confidentiality as does Search Ads Maven. Despite taking these precautionary measures, Search Ads Maven may be liable in some circumstances for the onward transfer of personal information to a third party that violates the Data Privacy Framework Principles.":1,"#Yes, in accordance with the Data Privacy Framework Principles, Search Ads Maven may be required under certain circumstances to disclose PII in response to lawful requests by public authorities.":1,"#Visit our Bloggen to learn more about Apple Search Ads and our tools":1,"#谢： IDT 利用自动化将 Apple 搜索广告 CPA 降低 60%
查看新闻":1,"#Optimieren und skalieren Sie":1,"#Jetzt starten":1,"#alle Vorteile":1,"#des Automation Studio":1,"#strategisches Wachstum":1,"#Depends":1,"#Search Match?":1,"#CPA: Cost-Per-Acquisition | CPT: Cost-Per-Tap":1,"#Discovery":1,"## of Keywords":1,"#Add to your brand campaign keywords in discovery or category campaigns that are high performing.":1,"#• In-App Events":1,"#• Keywords":1,"#3. Run your campaigns, find patterns, and build benchmarks":1,"#And step 4… repeat regularly!":1,"#Brand keywords that fall in conversion rates can be moved to discovery, category, or brand campaigns with lower bid amounts.":1,"#Re-structure budget, campaigns, and ad groups":1,"#High CPT":1,"#< 25 per ad group":1,"#No":1,"#2. Organize your campaigns and keywords by type":1,"#Ad groups should be evaluated for budget and keyword performance in different regions.":1,"#Take the historical data on keywords and chart the trends of each one. Some keywords (single or longtail) are used differently as time goes on. A good bid amount a year ago may be worth more today.":1,"#< 50 per ad group":1,"#Place keywords into buckets based on key values like CPA and Conversion Rate (CR).":1,"#Broad":1,"#No cap":1,"#• Categories":1,"#• Title":1,"#Find user and seasonal patterns to keywords":1,"#1. Review your metadata":1,"#The 1-2-3s of Apple Search Ads":1,"#Low performing keywords with high CPT and low CR should be added to a negative keywords list.":1,"#Yes":1,"#Match Type":1},"version":2630}]