[{"_id":"project-settings","settings":{"translateMetaTags":true,"translateAriaLabels":true,"translateTitle":true,"showWidget":true,"isFeedbackEnabled":false,"fv":1,"customWidget":{"theme":"custom","font":"rgb(255,255,255)","header":"rgb(47,65,108)","background":"rgba(47,65,108,1)","position":"right","positionVertical":"top","border":"rgb(204,204,204)","borderRequired":false,"widgetCompact":true,"isWidgetPositionRelative":false},"widgetLanguages":[],"activeLanguages":{"zh":"中文(简体)","de":"Deutsch","ja":"日本語","ko":"한국어","es":"Español","ru":"Русский","en":"English"},"enabledLanguages":["de","en","es","ja","ko","ru","zh"],"debugInfo":false,"displayBranding":false,"displayBrandingName":false,"localizeImages":false,"localizeUrls":false,"localizeImagesLimit":false,"localizeUrlsLimit":true,"localizeAudio":false,"localizeAudioLimit":false,"localizeDates":false,"disabledPages":[],"regexPhrases":[],"allowComplexCssSelectors":false,"blockedClasses":false,"blockedIds":false,"phraseDetection":true,"customDomainSettings":[],"seoSetting":[],"translateSource":false,"overage":false,"detectPhraseFromAllLanguage":false,"googleAnalytics":false,"mixpanel":false,"heap":false,"disableDateLocalization":false,"ignoreCurrencyInTranslation":false,"blockedComplexSelectors":[]},"version":2638},{"_id":"en","source":"en","pluralFn":"return n != 1 ? 1 : 0;","pluralForm":2,"dictionary":{},"version":2638},{"_id":"outdated","outdated":{"#<strong ljsid-0=\"\">战略性亏损™</strong><br ljsid-1=\"\"> Strategically retreat from costly bidding wars over your brand terms while ceding little to no share of voice.":1,"#increase in ROAS":1,"#increase in installs with events":1,"#new performant keywords":1,"#Remove All":1,"#Remove":1,"#L%":1,"#S%":1,"#H":1,"#G":1,"#R":1,"#HEX":1,"#Победа в конце дня®":1,"#заканчивается":1,"#слишком дорогой":1,"#самая большая проблема":1,"#занимает слишком много времени.":1,"#Путешествие по ключевым словам":1,"#головная боль":1,"#всего на 4%":1,"#Изучите вебинары":1,"#Вебинары:":1,"#<strong ljsid-0=\"\">Budget-Stärker</strong><br ljsid-1=\"\"> Automatisieren Sie die Umverteilung des Budgets von Kampagnen mit geringer Leistung zu Kampagnen mit hoher Leistung.":1,"#<strong ljsid-0=\"\">Späte Gewinne®</strong><br ljsid-1=\"\"> Passen Sie Ihr Tagesbudget so an, dass Sie in den wichtigen Phasen später am Tag genügend Geld für effizientes Gewinnen ausgeben.":1,"#<strong ljsid-0=\"\">50 %</strong> Einsparungen bei den Markenausgaben<br ljsid-2=\"\"> <strong ljsid-4=\"\">85 %</strong> niedrigerer durchschnittlicher CPT<br ljsid-6=\"\"> <strong ljsid-8=\"\">Anteil der Stimme</strong> bei 90–100 % gehalten":1,"#Explore Webinars":1,"#<span ljsid-0=\"\">Optimieren und skalieren</span> Your Apple Search Ads Campaigns With Ease":1,"#Webinars:":1,"#ASA Keyword Discovery to Scale Growth":1,"#찾았다":1,"#<strong ljsid-0=\"\">행복한 활동:</strong> 블랙박스 자동화로 인해 지치지 마세요. Automation Studio는 자동화 트리거, 작업 및 논리 규칙의 구성 요소를 투명하게 표시합니다.":1,"#<strong ljsid-0=\"\">랏 심사</strong><br ljsid-1=\"\"> 성과가 저조한 캠페인에서 성과가 좋은 캠페인으로 예산을 자동으로 재배치합니다.":1,"#<strong ljsid-0=\"\">캠프 여행</strong><br ljsid-1=\"\"> 전담 캠페인에 추가할 새로운 고성과 키워드를 자동으로 검색하고 검증합니다.":1,"#aufgebraucht":1,"#größte Herausforderung":1,"#zu zeitaufwändig":1,"#Stichwort Reise":1,"#таких как вы":1,"#By adopting an omnichannel marketing strategy, you can increase the impact of your ad campaigns and drive better results across multiple channels.":1,"#Consider omnichannel marketing":1,"#听听其他<span ljsid-1=\"\">像你一樣的</span>Apple 广告营销人员的意见":1,"#of Using Search Ads Maven as Your Apple Search Ads Campaign Management Platform":1,"#<strong ljsid-0=\"\">搜索广告：</strong> 快速与一个或多个 ASA 帐户集成，轻松管理所有广告系列类型（搜索结果、搜索标签、今日标签和产品页面）的所有 Apple Search Ads 活动。":1,"#<strong ljsid-0=\"\">MMP 事件数据：</strong> 整合您的移动测量合作伙伴 (MMP) 以获取安装后事件数据，以便在安装点之外进行自定义目标优化。":1,"#Using Search Ads Maven’s":1,"#Подключитесь к генеративному ИИ, чтобы обнаружить новые предлагаемые ключевые слова, которые вы можете включить в свои кампании.":1,"#Не обожгитесь автоматизацией «черного ящика». Наша студия автоматизации прозрачно отображает строительные блоки ваших триггеров, действий и логических правил автоматизации.":1,"#настройте оповещения по любому показателю отчетности, чтобы получать уведомления о внезапных изменениях в ваших кампаниях, ставках и других переменных.":1,"#используйте наши самые популярные шаблоны стратегий кампаний или создайте свои собственные с помощью наших экспертов.":1,"#интегрируйте своего партнера по мобильным измерениям (MMP) для получения данных о событиях после установки для оптимизации настраиваемых целей после установки.":1,"#Быстро интегрируйтесь с одной или несколькими учетными записями ASA, чтобы с легкостью управлять всей активностью Apple Search Ads во всех типах кампаний (результаты поиска, вкладка «Поиск», вкладка «Сегодня» и страница продукта).":1,"#App Store Custom Product Pages":1,"#Bid | What is a Bid | What is a Bid in marketing | Bid Definition":1,"#Apple Search Ads Is Now Apple Ads. <a ljsid-1=\"\"><span ljsid-1-0=\"\">学到更多</span></a>":1,"#, our team of experts help you build an automation strategy with fully transparent logic based on your goals and KPIs.":1,"#Бесплатная пробная версия:":1,"#Automation Studio provides peace of mind that your campaigns are functioning and performing optimally at all times of the day. Even when you’re offline, automation rules can be at work to make adjustments based on trigger conditions you set up in advance.":1,"#Request a free demo of the platform":1,"#Measurement is incredibly important when performing ASA campaign optimization because it provides insights into campaign performance that would otherwise be hidden. All of the optimization methods above can be measured and analyzed which makes it easier to perform those tasks later. The ASA platform provides measurement of key metrics such as ad impressions, tap-through-rate (TTR), conversion rate (CVR), and cost-per-tap (CPT), just to name a few. Data can then be split based on campaign, country, or keyword. This information, along with attribution data from taps and installs on certain ads can help determine overall campaign success and customer lifetime value (LTV).":1,"#Optimization is never done. Regularly monitor the performance of your ASA campaigns to fully understand what is working and what might require more attention. A/B testing is one way to test different creatives, copy, and call-to-actions (CTAs). Once tested, you can determine which ones yield the best results to maximize the effectiveness of future campaigns.":1,"#Adjust or move spend between campaigns based off any performance metrics":1,"#Optimize campaigns to maintain positive ROAS against post-install goal completions":1,"#Search Ads Maven Automation Studio provides flexible options for automating many of the tedious tasks and ongoing adjustments ASA marketers often have to perform manually. Steps that can be automated, include:":1,"#Explore different ways to optimize your campaigns on ASA and boost app visibility across Apple’s native App Store.":1,"#However, ASA campaigns can be optimized even further by utilizing a mobile measurement partner (MMP) and/or a secondary ASA campaign management platform. They can provide more granular insights into campaign performance as well as in-app interactions.":1,"#While advertising on the App Store has increased in popularity, don’t forget about other marketing channels. By expanding your ads across multiple channels and media types (eg, landing pages, videos, social media, etc.), you can broaden your brand visibility and recognition. Using variations of similar ads across channels can also save you time and money, deliver consistent brand messaging, improve targeting, and enhance the user experience.":1,"#. We are happy to help!":1,"#Implement measurement":1,"#Automatically adjust min and max bids for keywords":1,"#Perform continuous monitoring and optimization":1,"#Pause poor performing campaigns":1,"#Improve creative assets":1,"#to find and optimize keywords:":1,"#Perform App Store Optimization (ASO)":1,"#developing your app’s metadata":1,"#After you have a good understanding of your target audience(s) and user journeys, you can start conducting keyword research. This will help you identify relevant and high-performing keywords that speak to those target audiences. Apple Search Ads Keyword Planner or other third-party keyword research tools can help you identify keywords you should put to the test.":1,"#Once you know your target audience, you can plan your campaigns to follow the user journey as they make their way from ad to tap, to product page, to app install. This could reveal user touch points that you had not considered before and ensures that your campaigns align with user needs, which, in turn, will improve acquisition growth, user engagement, and retention.":1,"#At this point, it could be helpful to review your target audience(s) to ensure that your messaging, creative assets, and customer experience reflects your brand and unique value props. Keep your audience in mind throughout the entire process of optimization to increase the success of your campaigns.":1,"#Run negative keyword campaigns":1,"#While this process might seem simple, it can be quite time consuming and complicated, especially if done manually. Keyword discovery/diversification also requires consistent research and testing. As you grow and your camagins change, continue to conduct keyword exploration to ensure you’re using the most relevant keywords.":1,"#Monitor and adjust bidding based on how the keywords perform":1,"#and boost app visibility across Apple’s native App Store.":1,"#Another way to optimize your ASA campaigns is to perform ASO to improve your app’s visibility and maximize its appeal in the App Store to increase app downloads. Here are a few ways to conduct ASO:":1,"#There are many ways to perform ASO. Start small to get a good understanding of what results from the changes you make. Then you can add in more optimization strategies as you go.":1,"#Follow":1,"#As the digital landscape continues to evolve, it’s crucial for marketers to stay ahead of the game and make the most out of their advertising efforts. Apple Search Ads (ASA) provides a powerful platform for reaching millions of potential users directly on the App Store, but to truly unlock its potential, ongoing TLC and smart optimization are key.":1,"#: Once you have a list of keywords, you can run negative keyword campaigns to prevent your ads from appearing in irrelevant searches. This will improve the target of your ads and allows you to allocate your budget towards more relevant search results.":1,"#by using the keywords you have discovered and placing them throughout the meta title and description. The keywords you add to your metadata will tell you whether they succeed in lifting exposure or not so keep updating your metadata with new keywords until you find ones that make an impact.":1,"#: Monitor and adjust your bidding strategies based on performance data. Depending on their performance, you should increase bids for high-performing keywords and decrease bids for underperforming ones. Also, consider setting up caps on certain keywords to automate your spending. By regularly analyzing and optimizing your bidding, you can achieve a successful ROAS.":1,"#Search Ads Maven helps marketers automate and scale this process through what is called the keyword optimization journey. Marketers can put hundreds or thousands of keywords through this automated 5-phase keyword-testing process that uses an exploratory spend budget you set to prove-out which keywords deliver on your business KPIs. Search Ads Maven takes the guesswork and tediousness out of the process—helping you quickly focus keyword spend where it will drive the greatest return on ad spend (ROAS).":1,"#Identify potentially valuable keywords to test":1,"#Start by looking at the campaign(s) you already have running. How are they doing? What has been successful and what areas need improvement? Reviewing your current strategy allows you to take a step back and reassess all aspects of your campaign to help you make more informed decisions on future optimization methods.":1,"#In this blog we will explore different ways to optimize your campaigns on":1,"#Improve metadata":1,"#Group those keywords by type":1,"#Manage your bid prices":1,"#: Start by":1,"#Set bid ranges to get some volume of impressions, taps, and hopefully installs":1,"#Apple Search Ads campaigns require continuous TLC for optimal results":1,"#Review your current campaign strategy":1,"#: Based on your target audience, user journeys, and keyword research, you can start improving your ad creatives, landing pages, and custom product pages (CPPs). Providing a consistent brand image across all of your creative assets while speaking to your audience will greatly improve your campaign performance.":1,"#these steps":1,"#Conduct thorough keyword research":1,"#Place proven keywords into dedicated campaigns":1,"#<strong ljsid-0=\"\">Keyword Journey</strong><br ljsid-1=\"\"> Automate discovery & validation of new high-performing keywords to add to dedicated campaigns.":1,"#Смотреть пример":1,"#Пример из практики:":1,"#Запросить бесплатную пробную версию":1,"#Webinare entdecken":1,"#Your Apple Search Ads Campaigns With Ease":1,"#Optimize & Scale":1,"#将工作重心从战术调整转移到<span ljsid-1=\"\">战略报告</span>":1,"#轻松<span ljsid-1=\"\">优化和扩展</span>你的 Apple 搜索广告系列":1,"#<strong ljsid-0=\"\">疫情：</strong>针对任何报告指标设置警报，以便在活动、出价和其他变量发生突然变化时收到通知。":1,"#<strong ljsid-0=\"\">Fallstudie:</strong> IDT senkt den CPA für Apple Search Ads um 60 % durch Automatisierung<br ljsid-2=\"\"> <a ljsid-4=\"\">Mehrere Fallstudien</a>":1,"#Automate budget redeployments from underperforming to high-performing campaigns.":1,"#Optimize ASA Campaigns: Six Essential Strategies":1,"#Search Ads Maven acts as a central data and intelligence hub to scale and optimize your Apple Search Ads campaigns in ways not possible through other tools or":1,"#стратегический рост":1,"#Оптимизируйте и масштабируйте":1,"#все преимущества":1,"#here":1,"#<strong ljsid-0=\"\">Webinars:</strong> Discover New Tips & Best Practices from Apple Ads Experts<br ljsid-2=\"\"> <a ljsid-4=\"\">Explore Webinars</a>":1,"#Automation Studio를":1,"#Генеративный ИИ.":1,"#Прозрачная автоматизация.":1,"#Управление стратегией:":1,"#Поисковая реклама.":1,"#Kostenlose Testversion:":1,"#Posts by Sierra Scott":1,"#Siehe Fallstudie":1,"#Fallstudie:":1,"#Kostenlose Testversion anfordern":1,"#Optimieren und skalieren Sie":1,"#Jetzt starten":1,"#alle Vorteile":1,"#des Automation Studio":1,"#strategisches Wachstum":1,"#ASA":1,"#Information Services Provider Scores Competitive Conquest Savings With 29% CPG Reduction on Apple Search Ads":1,"#Reduce campaign & keyword management task load by<strong ljsid-1=\"\"> 5-10X</strong>":1,"#TV Cable-Cutting Leader Slashes Brand Term CPT 74% on Apple Search Ads":1,"#Don’t get burned by black-box automation. Our Automation Studio transparently displays the building blocks of your automation triggers, actions, and logic rules.":1,"#Mark Franklin":1,"#<span ljsid-0=\"\">Optimize & Scale</span> Your Apple Search Ads Campaigns With Ease":1,"#atrás":1,"#Quickly integrate with one or more of your ASA accounts to manage all your Apple Search Ads activity with ease across all campaign types (Search Results, Search Tab, Today Tab, and Product Page).":1,"#Search Ads:":1,"#Back Home":1,"#Page Not Found":1,"#詳細はこちら":1,"#August 8, 2023":1,"#How to Optimize ASA Campaigns":1,"#모든 이점을":1,"#Benachrichtigungen:":1,"#Transparente Automatisierung:":1,"#Generative KI:":1,"#Strategiemanagement:":1,"#MMP-Ereignisdaten:":1,"#Suchanzeigen:":1,"#Начать":1,"#<a ljsid-0=\"\"><strong ljsid-0-0=\"\">Search Ads Maven</strong></a> acts as a central data and intelligence hub to scale and optimize your Apple Search Ads campaigns in ways not possible through other tools or your Search Ads dashboard alone.":1,"#자세히 알아보기":1,"#<strong ljsid-0=\"\">Transparente Automatisierung:</strong> Lassen Sie sich nicht durch Black-Box-Automatisierung verunsichern. Unser Automation Studio stellt die Bausteine Ihrer Automatisierungstrigger, Aktionen und Logikregeln transparent dar.":1,"#Support":1,"#Sierra Scott":1,"#searchadsmaven.com":1,"#Search Ads Maven":1},"version":2638}]