[{"_id":"project-settings","settings":{"translateMetaTags":true,"translateAriaLabels":true,"translateTitle":true,"showWidget":true,"isFeedbackEnabled":false,"fv":1,"customWidget":{"theme":"custom","font":"rgb(255,255,255)","header":"rgb(47,65,108)","background":"rgba(47,65,108,1)","position":"right","positionVertical":"top","border":"rgb(204,204,204)","borderRequired":false,"widgetCompact":true,"isWidgetPositionRelative":false},"widgetLanguages":[],"activeLanguages":{"zh":"中文(简体)","de":"Deutsch","ja":"日本語","ko":"한국어","es":"Español","ru":"Русский","en":"English"},"enabledLanguages":["de","en","es","ja","ko","ru","zh"],"debugInfo":false,"displayBranding":false,"displayBrandingName":false,"localizeImages":false,"localizeUrls":false,"localizeImagesLimit":false,"localizeUrlsLimit":true,"localizeAudio":false,"localizeAudioLimit":false,"localizeDates":false,"disabledPages":[],"regexPhrases":[],"allowComplexCssSelectors":false,"blockedClasses":false,"blockedIds":false,"phraseDetection":true,"customDomainSettings":[],"seoSetting":[],"translateSource":false,"overage":false,"detectPhraseFromAllLanguage":false,"googleAnalytics":false,"mixpanel":false,"heap":false,"disableDateLocalization":false,"ignoreCurrencyInTranslation":false,"blockedComplexSelectors":[]},"version":2534},{"_id":"en","source":"en","pluralFn":"return n != 1 ? 1 : 0;","pluralForm":2,"dictionary":{},"version":2534},{"_id":"outdated","outdated":{"#aufgebraucht":1,"#größte Herausforderung":1,"#zu zeitaufwändig":1,"#Stichwort Reise":1,"#With your permission we and our partners may use precise geolocation data and identification through device scanning. You may click to consent to our and our 212 partners’ processing as described above. Alternatively you may access more detailed information and change your preferences before consenting or to refuse consenting.":1,"#3 y 4 veces":1,"#Store and/or access information on a device (150 partners)":1,"#We and our partners store or access information on devices, such as cookies and process personal data, such as unique identifiers and standard information sent by a device for the purposes described below. You may click to consent to our and our 213 partners’ processing for such purposes. Alternatively, you may click to refuse to consent, or access more detailed information and change your preferences before consenting. Your preferences will apply to this website only. Please note that some processing of your personal data may not require your consent, but you have a right to object to such processing. You can change your preferences or withdraw your consent at any time by returning to this site and clicking the \"Privacy\" button at the bottom of the webpage.":1,"#Understand audiences through statistics or combinations of data from different sources (80 partners)":1,"#Measure content performance (58 partners)":1,"#A Bid is the price an advertiser selects for an ad campaign. Advertisers can bid on either a cost-per-thousand-impressions (CPM) or cost-per-click (CPC) basis.":1,"#Bid | Definition":1,"#What is a Bid?":1,"#<a ljsid-0=\"\"><strong ljsid-0-0=\"\">Поисковая реклама Maven</strong></a> acts as a central data and intelligence hub to scale and optimize your Apple Search Ads campaigns in ways not possible through other tools or your Search Ads dashboard alone.":1,"#This gradual expansion transformed what was once a single-placement search advertising platform into a comprehensive app market spanning the entire App Store discovery journey—from browse to search to install. The new rebranding to <em ljsid-1=\"\">苹果广告</em> reflects this broader scope and signals Apple’s enhanced identity within digital advertising.":1,"#When Apple entered the app advertising arena in 2016, the platform offered just one ad placement option: promoted listings at the top of <a ljsid-1=\"\">应用商店</a> search results. This initial foray into app discovery advertising was straightforward yet ingenious, enabling developers to capture high-intent users actively searching for specific types of apps or functionality.":1,"#<a ljsid-0=\"\">Industry observers note</a>, “Apple dropping <em ljsid-2=\"\">搜索</em> from the name isn’t just a rebrand—it’s kind of a roadmap” that potentially signals more ambitious plans in the advertising arena. As Apple’s services revenue continues to grow in strategic importance, expanding advertising offerings represents a natural evolution. The company’s unique position—controlling both hardware and software platforms while maintaining a strong privacy-first stance—creates distinctive advantages in the increasingly privacy-conscious digital advertising landscape.":1,"#In a significant shift for iOS app marketers, Apple has officially rebranded <a ljsid-1=\"\">its advertising platform</a>: As of April 14, 2025, <strong ljsid-3=\"\">Apple Search Ads</strong> is now simply <strong ljsid-5=\"\">苹果广告</strong>. This change reflects the platform’s evolution from a single-placement search advertising tool to a multifaceted marketing ecosystem. Let’s unpack what this means for your app marketing strategy.":1,"#You’ll notice updated terminology in the Search Ads Maven interface, with<em ljsid-1=\"\"> 苹果广告</em> replacing <em ljsid-3=\"\">Apple Search Ads</em> during initial account creation and within the integrations tab.":1,"#Behind this simple rationale lies a strategic repositioning. The term <em ljsid-1=\"\">搜索</em> has become increasingly limiting with Apple’s ad offerings expanding beyond traditional search placements. Today’s Apple Ads encompasses four distinct placement types targeting users at different stages of the app discovery journey:":1,"#喜欢这个":1,"#Solicite una <span ljsid-1=\"\">prueba GRATIS</span> para probar nuestras funciones más potentes:":1,"#In a significant shift for iOS app marketers, Apple has officially rebranded its advertising platform from Apple Search Ads to Apple Ads.":1,"#<strong ljsid-0=\"\">4. Product pages</strong><br ljsid-1=\"\"> Potentially attracts visitors to other apps’ product pages, reaching users already engaged with similar content":1,"#<strong ljsid-0=\"\">1. Search results</strong><br ljsid-1=\"\"> The OG placement—targets users actively searching for specific terms":1,"#“When Apple Search Ads launched in 2016, we offered a single ad placement at the top of search results. Today, advertisers can run ads in multiple placements across the App Store, so we’ve decided to change our name.”":1,"#In their announcement email, Apple provided a straightforward explanation:":1,"#Why the Rebrand Matters":1,"#“Apple Search Ads provides opportunities for developers of all sizes to grow their business. Like our other advertising offerings, these new ad placements are built upon the same foundation—they will only contain content from apps’ approved App Store product pages, and will adhere to the same rigorous privacy standards.”":1,"#Over the years, Apple has expanded its advertising footprint across the App Store. In May 2021, Apple introduced<strong ljsid-1=\"\"> <em ljsid-1-1=\"\">Search tab</em> </strong>ads, enabling developers to reach users at the beginning of their App Store journey via an ad placement right on the Search tab. A larger expansion was announced in July 2022: <strong ljsid-3=\"\"><em ljsid-3-0=\"\">Today tab</em></strong> and <strong ljsid-5=\"\"><em ljsid-5-0=\"\">product pages</em></strong> placements inviting developers to showcase their apps on the App Store homepage and within the <strong ljsid-7=\"\"><em ljsid-7-0=\"\">You Might Also Like</em> </strong>section of other apps’ product pages.":1,"#Evolution of Apple’s App Store Advertising":1,"#The 4-1-1 on the switch and what to expect in Search Ads Maven":1,"#We’ll continue to monitor developments in the world of Apple Ads and share insights to help you optimize your app marketing strategy.":1,"#<strong ljsid-0=\"\">3. Today tab</strong><br ljsid-1=\"\"> Enjoys a premium placement on the App Store’s front page, offering maximum visibility":1,"#Want to maximize your results on the newly rebranded Apple Ads? <a ljsid-1=\"\">Contact our team</a> for a personalized consultation.":1,"#For app marketers, Apple’s rebranding and ongoing investment in the platform present exciting opportunities to reach highly engaged iOS users in a premium, brand-safe environment. The combination of high user intent, advantageous positioning, and advanced targeting capabilities continue to make Apple Ads an essential channel for app marketing success.":1,"#The Future of Apple Advertising":1,"#If you leverage Search Ads Maven’s API integrations, these connections will seamlessly transition to work with the rebranded Apple Ads API.":1,"#API Connections":1,"#Your carefully crafted automation rules continue working without interruption—no adjustments needed owing to the name change.":1,"#Automation Rules":1,"#Rest assured that all your existing campaign structures, keywords, and bid optimizations remain fully intact. The rebrand doesn’t require any reconfiguration of your campaigns or strategies.":1,"#Campaign Management":1,"#Dashboard References":1,"#If you were already using Search Ads Maven to manage and optimize Apple Search Ads campaigns, here’s what you need to know about the transition to Apple Ads:":1,"#What This Means for Search Ads Maven Users":1,"#This integration addresses a long-standing challenge for app marketers—the need for consolidated measurement across advertising platforms. By having Apple Ads in the same attribution environment as other networks, marketers can gain more comprehensive insights into campaign performance and make more informed optimization decisions.":1,"#The rebrand coincides with important technical developments. Just days before revealing the name change, <a ljsid-1=\"\">Apple announced that its advertising platform would register with SKAdNetwork</a>, enabling advertisers to evaluate Apple Ads campaigns alongside other networks within a unified, privacy-forward attribution framework.":1,"#Integration With Attribution Frameworks":1,"#The change also aligns with Apple’s broader product naming conventions and potentially points to future developments. Industry analysts speculate that Apple may be considering ad placements beyond the App Store, for example extending to services such as Apple Maps—representing a significant uptick in advertising ambition.":1,"#While still modest compared to advertising giants such as Google and Meta, Apple’s advertising business has shown impressive momentum. Since its launch, the platform has <a ljsid-1=\"\">expanded to over 90 countries</a> and regions worldwide, establishing global reach that continues to expand.":1,"#The rebranding arrives during a transformative period in digital advertising. According to <a ljsid-1=\"\">Digiday</a>, Apple’s US ad business generated approximately $6.47 billion in 2024, representing 2.1% of total digital ad spending—with projections suggesting growth to $7.42 billion in 2025.":1,"#Broader Implications":1,"#For a deeper dive into the four placement types, please explore our comprehensive <a ljsid-1=\"\">Apple Ads placements</a> guide.":1,"#<strong ljsid-0=\"\">2. Search tab</strong><br ljsid-1=\"\"> Appears at the top of the <strong ljsid-3=\"\"><em ljsid-3-0=\"\">Suggested</em></strong> section, capturing attention before users begin searching":1,"#Measure advertising performance (117 partners)":1,"#Develop and improve services (74 partners)":1,"#5-10X":1,"#Reduce campaign & keyword management task load by":1,"#Daily Cap | What is a Daily Cap | Definition":1,"#AUTOMATION QUICK START GUIDE":1,"#INTEGRATION QUICK START GUIDE":1,"#Search Ads Maven Support":1,"#READ MORE":1,"#In the meantime, feel free to use the following resources to prepare for your conquest in Apple Search Ads":1,"#Use limited data to select advertising (110 partners)":1,"#10 y 15 veces":1,"#5 y 10 veces":1,"#prueba GRATUITA":1,"#<a ljsid-0=\"\"><strong ljsid-0-0=\"\">搜索广告专家</strong></a> acts as a central data and intelligence hub to scale and optimize your Apple Search Ads campaigns in ways not possible through other tools or your Search Ads dashboard alone.":1,"#With your permission we and our partners may use precise geolocation data and identification through device scanning. You may click to consent to our and our 213 partners’ processing as described above. Alternatively you may access more detailed information and change your preferences before consenting or to refuse consenting.":1,"#We and our partners store or access information on devices, such as cookies and process personal data, such as unique identifiers and standard information sent by a device for the purposes described below. You may click to consent to our and our partners’ processing for such purposes. Alternatively, you may click to refuse to consent, or access more detailed information and change your preferences before consenting. Your preferences will apply to this website only. Please note that some processing of your personal data may not require your consent, but you have a right to object to such processing. You can change your preferences or withdraw your consent at any time by returning to this site and clicking the \"Privacy\" button at the bottom of the webpage.":1,"#不要被黑盒自动化所困扰。我们的 Automation Studio 透明地显示自动化触发器、操作和逻辑规则的构建块。":1,"#针对任何报告指标设置警报，以便在活动、出价和其他变量发生突然变化时收到通知。":1,"#Boss Revolution":1,"#Webinare entdecken":1,"#搜索广告专家":1,"#利用生成式人工智能来发现新的建议关键字，您可以将其纳入您的营销活动中。":1,"#利用我们最受欢迎的活动策略模板或在我们专家的帮助下构建您自己的策略模板。":1,"#集成您的移动测量合作伙伴 (MMP)，以获取安装后事件数据，以实现安装点之外的自定义目标优化。":1,"#快速与您的一个或多个 ASA 帐户集成，轻松管理所有广告活动类型（搜索结果、搜索选项卡、今日选项卡和产品页面）的所有 Apple Search Ads 活动。":1,"#Thank You":1,"#Our team will reach out to you shortly.":1,"#May 9, 2025":1,"#Apple Search Ads Rebrands to Apple Ads: What App Marketers Need to Know":1,"#example@yourdomain.com":1,"#This field is required.":1,"#View all posts in News":1,"#Play Video: Scale Your Apple Search Ads Strategy With Search Ads Maven":1,"#Please use a business email":1,"#Must be valid email.":1,"#Cost-Per-Install":1,"#최적화하고 확장하세요":1,"#Automation Studio를":1,"#Please Wait":1,"#Kostenlose Testversion:":1,"#Siehe Fallstudie":1,"#Fallstudie:":1,"#Kostenlose Testversion anfordern":1,"#DISAGREE":1,"#Optimieren und skalieren Sie":1,"#Jetzt starten":1,"#alle Vorteile":1,"#des Automation Studio":1,"#strategisches Wachstum":1,"#Reduce campaign & keyword management task load by<strong ljsid-1=\"\"> 5-10X</strong>":1,"#Late-Day Winning™":1,"#Posts by Matt Goodrich":1,"#News":1,"#Contacto":1,"#Bid Insights":1,"#Matt Goodrich":1,"#6 min read":1,"#Related Terms":1,"#< Back to Glossary":1,"#Benachrichtigungen:":1,"#Transparente Automatisierung:":1,"#Generative KI:":1,"#Strategiemanagement:":1,"#MMP-Ereignisdaten:":1,"#Suchanzeigen:":1,"#Bid Strength":1,"#“Search Ads Maven reduced our average Apple Search Ads CPA by 64% in just 30 days.”":1,"#Linkedin":1,"#Automation Studio":1,"#Thank You - searchadsmaven.com":1,"#Operations Manager, Liquid Software Mobile":1,"#ON":1,"#Bharat Walia":1,"#Ken Macdonald":1,"#Menú":1,"#Glosario":1,"#Recursos":1,"#Búsqueda":1,"#qc-cmp2-ui":1},"version":2534}]