[{"_id":"project-settings","settings":{"translateMetaTags":true,"translateAriaLabels":true,"translateTitle":true,"showWidget":true,"isFeedbackEnabled":false,"fv":1,"customWidget":{"theme":"custom","font":"rgb(255,255,255)","header":"rgb(47,65,108)","background":"rgba(47,65,108,1)","position":"right","positionVertical":"top","border":"rgb(204,204,204)","borderRequired":false,"widgetCompact":true,"isWidgetPositionRelative":false},"widgetLanguages":[],"activeLanguages":{"zh":"中文(简体)","de":"Deutsch","ja":"日本語","ko":"한국어","es":"Español","ru":"Русский","en":"English"},"enabledLanguages":["de","en","es","ja","ko","ru","zh"],"debugInfo":false,"displayBranding":false,"displayBrandingName":false,"localizeImages":false,"localizeUrls":false,"localizeImagesLimit":false,"localizeUrlsLimit":true,"localizeAudio":false,"localizeAudioLimit":false,"localizeDates":false,"disabledPages":[],"regexPhrases":[],"allowComplexCssSelectors":false,"blockedClasses":false,"blockedIds":false,"phraseDetection":true,"customDomainSettings":[],"seoSetting":[],"translateSource":false,"overage":false,"detectPhraseFromAllLanguage":false,"googleAnalytics":false,"mixpanel":false,"heap":false,"disableDateLocalization":false,"ignoreCurrencyInTranslation":false,"blockedComplexSelectors":[]},"version":2824},{"_id":"en","source":"en","pluralFn":"return n != 1 ? 1 : 0;","pluralForm":2,"dictionary":{},"version":2824},{"_id":"outdated","outdated":{"#Discover New Tips & Best Practices from Apple Ads Experts":1,"#影响":1,"#解决方案":1,"#挑战":1,"#案例分析":1,"#立即申请演示":1,"#快速添加功能":1,"#使用我们的":1,"#通过找到你没有出价的新关键词和你出价的关键词，最大限度地提高你的 Apple Search Ads 广告支出。使用 Search Ads Maven 的内置竞争情报数据，找到您的竞争对手并跟踪竞争对手应用程序的性能。您甚至可以监控竞争对手的竞争对手分数和付费关键字，这样您就知道每次都需要什么才能赢得竞标。":1,"#命令与控制":1,"#搜索广告专家充当中央数据和情报中心，以其他工具或单独使用 Search Ads 仪表板无法实现的方式扩展和优化你的 Apple Search Ads 广告系列。":1,"#With your permission we and our partners may use precise geolocation data and identification through device scanning. You may click to consent to our and our 206 partners’ processing as described above. Alternatively you may access more detailed information and change your preferences before consenting or to refuse consenting.":1,"#いつ:":1,"#内容:":1,"#対象者:":1,"#inform you of the current state of your ad.":1,"#Ad content rejected":1,"#, or":1,"#Custom product page incompatible":1,"#For best practices for Apple Search Ads, check out our blog":1,"#Ad in review":1,"#当社にお問い合わせいただき":1,"#製品ページ":1,"#検索タブと Today タブ":1,"#方法:":1,"#理由:":1,"#場所:":1,"#Paused":1,"#Active":1,"#沉浸式游戏":1,"#幻想游戏":1,"#策略游戏":1,"#Interested in running a free 30-day automation test against your ASA campaigns? Request a demo 这里.":1,"#3-4 倍":1,"#10-15 倍":1,"#5-10 倍":1,"#The Popularity Checker is a feature that enables advertisers to assess the search frequency of specific keywords in the App Store. By gauging keyword":1,"#The Popularity Checker is a feature that enables advertisers to assess the search frequency of specific keywords in the App Store. By gauging keyword popularity, advertisers can refine bidding strategies, discover new keyword opportunities, and optimize campaigns to target the most relevant and potentially profitable keywords.":1,"#Popularity Checker | Definition":1,"#What Is the Popularity Checker?":1,"#18873pwpadmin, Author at searchadsmaven.com":1,"#Education Archives - Page 3 of 3 - searchadsmaven.com":1,"#A website visitor may direct its questions regarding this Privacy Policy to the legal department via email (privacy@searchadsmaven.com), via telephone (855-862-4282), or via U.S. Mail (201 Church Street, Sandpoint, ID 83864).":1,"#A user should contact Search Ads Maven with its privacy complaint via email (privacy@searchadsmaven.com) or by contacting the legal department via telephone (855-862-4282).":1,"#Yes. A visitor may request access to all of its Search Ads Maven-collected PII by contacting Search Ads Maven via email (privacy@searchadsmaven.com) or by contacting the legal department via telephone (855-862-4282).":1,"#Yes. A visitor may instruct Search Ads Maven to limit the use of its data and PII to that which is strictly necessary for Search Ads Maven to directly service the visitor. A visitor may also instruct Search Ads Maven to limit the use of its data and PII to the express reason Search Ads Maven provided for such use. A visitor may also instruct Search Ads Maven to permanently delete its PII in the event the visitor no longer desires any communication from Search Ads Maven. Furthermore, a visitor may instruct Search Ads Maven to withhold disclosure of its PII to third-parties. A visitor may request the above limitations by contacting Search Ads Maven via email (privacy@searchadsmaven.com) or by contacting the legal department via telephone (855-862-4282).":1,"#A user may opt-out from receiving communications from Search Ads Maven by contacting Search Ads Maven via email (privacy@searchadsmaven.com) or by contacting the legal department via telephone (855-862-4282).":1,"#logo":1,"#Apple Search Ads is an advertising platform within Apple’s App Store for app developers and marketers to promote iOS and iPadOS apps to users while they are":1,"#实际结果":1,"#我们的自动化":1,"#你的挑战":1,"#挑战：":1,"#Победа в конце дня®":1,"#заканчивается":1,"#слишком дорогой":1,"#самая большая проблема":1,"#занимает слишком много времени.":1,"#Путешествие по ключевым словам":1,"#головная боль":1,"#всего на 4%":1,"#Изучите вебинары":1,"#Вебинары:":1,"#Apple Search Ads (ASA) offers a showcase for getting your app directly in front of potential users at pivotal moments in their アプリストア journey. According to Apple, 62% of surveyed users are more likely to check out apps highlighted across the App Store. By strategically utilizing the four Apple Search Ads ad placements—Search tab, search results, Today tab, and product pages—you can significantly enhance your app’s visibility and drive downloads.":1,"#总结":1,"#Apple Search Ads | Definition":1,"#Apple Search Ads (ASA) - searchadsmaven.com":1,"#Apple Search Ads (ASA)":1,"#免费试用":1,"#您甚至可以监控竞争对手的知名度分数和付费关键字，这样您就知道每次都需要什么才能赢得竞标。":1,"#通过找到你没有出价的新关键词和你出价的关键词，最大限度地提高你的 Apple Search Ads 广告支出。":1,"#应用内购买收入增加":1,"#垂直：游戏":1,"#顾客":1,"#平均CPG降低":1,"#Popularity Checker - searchadsmaven.com":1,"#Explore Webinars":1,"#Webinars:":1,"#강화하고 확장하세요":1,"#таких как вы":1,"#検索結果":1,"#Importance for marketers: With changes in user privacy and tracking on iOS, Apple Search Ads has become an increasingly important channel for app discovery and user acquisition on Apple devices. It allows for targeted advertising while respecting user privacy, providing a valuable source of high-intent app installs.":1,"#Privacy compliance: Apple Search Ads operates within Apple’s privacy guidelines and does not require user tracking or personal data collection, making it compliant with privacy regulations such as the App Tracking Transparency (ATT) framework.":1,"#Measurement and attribution: Apple Search Ads provides metrics to measure ad performance, such as impressions, taps, conversions, and cost per acquisition (CPA). For more detailed post-install analysis, such as in-app purchases and user engagement, integration with third-party mobile measurement partners (MMPs) is used to attribute in-app events to ad campaigns. The resultant comprehensive analysis highlights the essential role of MMPs alongside Apple Search Ads for full-funnel performance attribution.":1,"#Keyword bidding: Advertisers can bid on specific keywords related to their app; the platform uses an auction system to determine which ads are shown. Advertisers can use exact match, broad match, and negative keywords to refine targeting.":1,"#Platform options: Apple Search Ads offers two platform options—Basic and Advanced. Basic campaigns are automated and allow for simple setup with minimal management, while Advanced offers more control over targeting, budgets, and bidding strategies.":1,"#Functionality: When a user types a query into the App Store search bar, Apple Search Ads may display an ad at the top of the search results, giving the advertised app prominent visibility. The platform uses a cost-per-tap (CPT) model, meaning that advertisers pay each time a user taps on their ad.":1,"#Apple Search Ads is an advertising platform within Apple’s App Store for app developers and marketers to promote iOS and iPadOS apps to users while they are searching for apps to download. It is a demand-capture platform targeting users at the moment they demonstrate intent to find apps, often leading to high conversion rates.":1,"#What Is Apple Search Ads (ASA)?":1,"#联系我们":1,"#实例探究 Gaming Powerhouse":1,"#広告の表示位置や認知度には、広告の関連性、入札額、配置の競争状況など、さまざまな要因が影響します。":1,"#For best practices for Apple Search Ads, check out our blog Apple Search広告の最適化: パフォーマンス向上のための5つの賢明なヒント.":1,"#According to Apple, nearly 65% of downloads happen immediately after a search. Both Search tab ） search results placements are designed to maximize visibility and engagement, strategically positioning ads where virtually all users are likely to see them. The Search tab captures attention early in the app discovery process, while search results target users with precision based on the specific search queries they input.":1,"#Before we get into the new ad placements, it bears mentioning Custom product pages (CPP). CPPs are a very important part of dialing into segmentation with your app store experience. They function as alternative product pages for your app to highlight different features or specific content like a promotion or seasonal events. Now both the Today tab and the Search Results keywords allow you to link to these specific pages based on certain campaigns.":1,"#Custom Product Pages":1,"#Search Ads Maven is proud to be one of the first to market with support for both of these slots enabling iOS app marketers to create and more importantly measure the performance.":1,"#In the past, we have extensively covered Search Results and Search Tab campaign types. These two ad placements are still the cornerstone of the ASA experience but the opportunities of these new placements offers great options for UA managers trying to reach a wider yet targeted audience.":1,"#Earlier this year, Apple announced an expansion of ad placement types for Apple Search Ads (ASA), introducing new options to reach iOS users in the App Store’s Today tab and within product pages users are browsing. This is a logical next step for Apple given the exponential rise in spend seen on ASA in the last 18 months and the need to support the growing interest from advertisers looking to maximize acquisition through the App Store.":1,"#Create & manage these new ASA ad types with Search Ads Maven":1,"#Apple Search Ads ad placement has new options to reach iOS users in the App Store’s Today tab and within product pages users are browsing.":1,"#For a free consultation or Search Ads Maven demo with one of our Apple Search Ads experts, click here.":1,"#It’s also more important now more than ever to make sure you have a campaign management platform like Search Ads Maven with MMP integration. Search Ads Maven has you covered and can make sure when integrated with your account that the value of these new ad slots are properly measured and you can scale your budget effectively.":1,"#With the increased interest for advertisers in ASA, these new slots are possibly just two of many more that could emerge in the future. Each one of these new placements is a fantastic opportunity for you to be able to diversify your strategy in the App Store. This opportunity comes with risk though and can quickly balloon your monthly budget taking away spend from your more tried and true campaigns. Lesson here is, dip your toes lightly at first.":1,"#Starting off on the right foot":1,"#How effective these ads will be is up to debate and that’s why it’s incredibly important to have a mobile measurement partner (MMP) integration with your campaign management platform. There is a certain possibility that these slots could be very effective as a consumer that is willing to scroll through a product page is a very engaged one. Odds are they are going to be downloading an app and any opportunity you have to put your app in front of them will increase the odds the app they download is going to be yours.":1,"#These ads function as a way of capitalizing on lost conversions from other apps in your same category. When you place an ad for these slots, you can pick a specific category to target or have it run across all app categories. You may fear that a competitor can use space on your product page to poach installs away from you, but these ads are targeted only to categories.":1,"#The product page ad placement is a new slot that will exist near the bottom of every product page below reviews and ratings and will show up as the top slot of a “You may also like…” section.":1,"#The Today tab is essentially the homepage of the App Store. It’s almost surprising that Apple hasn’t placed an ad slot on this page earlier but the ability of having multiple custom product pages appears to have been an essential precursor. Apple is big on controlling their brand, so allowing advertisers to control even one piece of essential real estate on their App Store homepage could have been more than they were ready to handle. Plus, with product pages serving as the assets for these ads, the look and feel of a high-converting product page is very different from the Today tab. Before creating a Today tab ad, you will first need at least four portrait or five landscape assets. When choosing these, make sure you really think about the “why” for the ad and what is the best foot forward for showcasing your app. Also, think about the timing and regionality for when and where the app will show up. The Today tab is perfect for special promotional events you can use to re-engage lapsed customers or expand out to other demographics. Use different creatives that will speak to audiences in different regions. Custom product pages are an important part of ASA and the Today tab is a perfect way of leveraging them. It’s important to note that Today tab ads aren’t currently available on the App Store in mainland China.":1,"#CPP are created and maintained in the App Store Connect and you can have up to 35 created per app at a time. It’s important to note that since the CPPs are set up outside of Search Ads Maven, you will need to have them created first before you can select them for a campaign. They do require some time to get approved so it is essential that you upload any CPPs you plan on using plenty of lead time. You can use a copy of your default product page or start from scratch to customize screenshots, promotional text, images, and app previews like video for any localization.":1,"#Ember Fizz":1,"#You’ve got your eye on the prize—showing up at the top of search results for your target keywords. Because 検索 is the way most people find and download apps on the App Store, getting your app to the top of search results is a priority. But how exactly can you secure one of these coveted spots with Apple Search Ads? Let’s break it down.":1,"#增量":1,"#Бесплатная пробная версия:":1,"#Apple Search Ads Ad Placement":1,"#Search Ads Maven now features AI suggestions, enabling marketers to leverage generative AI to find new keywords.":1,"#표본 연구: IDT, 자동화를 활용해 Apple Search Ads CPA 60% 절감
사례 연구 보기":1,"#No. The Searchadsmaven.com website is not intended for the use of persons under thirteen years of age. Search Ads Maven does not knowingly solicit or collect":1,"#—the precise point where additional share of voice no longer yields proportional returns.":1,"#incrementality threshold":1,"#Transform your brand from vulnerable territory to a strategic stronghold that weakens competitor positions while strengthening your own. Master the art of finding your kingdom’s optimal":1,"#, strategic brand protection has never been more critical.":1,"#Apple Ads attribution of installs jumping from 12% to 32% post-iOS 14.5":1,"#intensifying competition for brand terms":1,"#Are you struggling to efficiently protect your brand terms on Apple Ads (formerly Apple Search Ads)? Download this Brand Protection Playbook!":1,"#This comprehensive playbook equips you with tactical knowledge to defend your brand efficiently while maximizing return on investment on Apple Ads (formerly Apple Search Ads). With":1,"#Download Your Brand Protection Strategy Playbook":1,"#Download your strategic advantage now!":1,"#Royal Dominion! Establish your kingdom’s optimal defenses upon your sovereign borders, wisely allocating resources to expand your influence across the App Store realm.":1,"#Object of the Game":1,"#With battle-tested strategies, real-world case studies, and expert insights, this playbook is your tactical manual for conquering the competitive Apple Ads landscape.":1,"#Navigate exact match pitfalls and measurement challenges":1,"#Establish optimal defenses while avoiding wasteful overspending":1,"#Effectively deploy three proven strategic approaches based on your tactical situation":1,"#You’ll discover how to":1,"#Essential Reading for Apple Ads Marketers Ready to Level Up":1,"#Download your free copy!":1,"#You’ve created an ingenious and outrageously fun iPhone game you know will surprise and delight players. You’ve meticulously crafted your App Store listing, designed custom product pages chock full of eye-catching screenshots, and promoted your app across social media platforms. How next to level up your marketing efforts toward achieving blockbuster status? Apple Search Ads, of course!":1,"#Смотреть пример":1,"#Пример из практики:":1,"#Запросить бесплатную пробную версию":1,"#At the start, you will have whatever keywords you want to test, albeit 50-100+. As each keyword gains traffic individually and begins to generate impressions, taps, installs, and even post-install goals (i.e., trial activation, in-app purchase, etc.), keywords that underperform will be automatically sidelined. Those that perform based on your criteria will become established keywords that can be automatically moved into dedicated, always-on campaigns.":1,"#with our team to learn more.":1,"#Great keyword suggestions. Now what?":1,"#Keyword(s)":1,"#Search Ads Maven now features AI suggestions within its Keyword Analysis dashboard, enabling marketers to leverage generative AI to find new keywords. AI can help you think outside of the box to find those gems your standard sources aren’t turning up.":1,"#Our experts built an automated process that helps you easily test new keywords with exploratory spend to isolate the winning keywords. It automatically monitors impressions, taps, installs, and even post-install custom goal performance so that you can effortlessly optimize your ad spend on keywords that deliver maximum return on ad spend (ROAS).":1,"#App Features":1,"#Enabling you to find new keywords similar to a keyword or keyword list you’ve already got on your radar.":1,"#Harnessing generative AI for keyword discovery":1,"#AI Suggestion dropdown tab":1,"#Start a 30-day FREE trial":1,"#Enabling you to find ideal keywords for a language and country you’re hoping to drive growth in, but may not be familiar with.":1,"#Whether you’re an Apple Search Ads (ASA) novice or a seasoned pro, you know how difficult it can be to identify which new keywords to test in your Search Results campaigns. To be truly successful on ASA, you need to scale beyond 10 main keywords and be bidding across hundreds. Such diversity in keyword mix increases your reach on the App Store and helps you weather bidding wars, allowing you to shift spend to different keywords when others hit your bid price ceiling.":1,"#Search Ads Maven now features AI-driven keyword suggestions":1,"#AI suggestions can be seeded based on:":1,"#The automation behind this process can be built out through Search Ads Maven’s Automation Studio, and you can decide what level of exploratory spend you want to dedicate to new keyword testing on a daily, weekly, and/or monthly basis.":1,"#Quick Add Keywords":1,"#Keyword Suggestions":1,"#Search Ads Maven platfrom AI Suggestions tab":1,"#If you’re already a Search Ads Maven client, AI-suggested keywords are live in the Keyword Analysis dashboard, and you can begin exploring the feature today. Reach out to your client success manager or email":1,"#for a formal walkthrough and more information on the keyword optimization journey.":1,"#Now you’ve got a nice list of suggested keywords that artificial intelligence has told you to try, but what’s next? Trust, but verify. AI is no magic wand or Staples easy button. You need to put these keywords to the test to find out whether they actually perform against your target KPIs or not. Remember, these are suggestions, not a closed and done deal.":1,"#Test out generative AI in your keyword research":1,"#Once you have new suggested keywords, you can bulk add the entire list for testing, or select suggested keywords individually.":1,"#Additionally, marketers can choose what degree of correlation they want the generative AI to follow when composing the suggested keywords list. When using Keywords as a seed, for example, high correlation would mean that it would return keywords or keyword phrases that feature the seeded keyword and/or synonyms. A lower correlation would allow for more broad findings that find similar or relatable words or phrases.":1,"#Language and Country":1,"#Enabling you to find other keywords based on your own app’s features or other similar apps that may have a relevant audience to your own.":1,"#of Search Ads Maven and put AI keyword suggestions and our Automation Studio to the test. Or":1,"#This is where many other tools have left marketers hanging. How do you test out potentially hundreds of new suggested keywords without pulling your hair out?":1,"#Some marketers might take a hunt-and-peck DIY approach or rely on Apple’s discovery campaigns with Search Match to slowly uncover which keywords could help drive growth through the App Store. However, marketers can now jump into the driver’s seat and accelerate their keyword diversification.":1,"#전략적 패배™":1,"#비용이 너무 많이":1,"#예산 최적화":1,"#키워드 여정":1,"#늦은 날 승리®":1,"#Keyword Journey
Automate discovery & validation of new high-performing keywords to add to dedicated campaigns.":1,"#链接素":1,"#申请演示":1,"#For best practices for Apple Search Ads, check out our blog Apple Search Ads Optimization: 5 Smart Tips for Better Performance.":1,"#Maximize app visibility and downloads by leveraging the 4 Apple Search Ads ad placements: Search tab, search results, Today tab & product pages.":1,"#Selecting Apple Search Ads ad placements":1,"#Are you feeling overwhelmed managing your campaigns across all of the different Apple Search Ads ad placements? Contact us for an expert consultation and ask how Automation Studio in Search Ads Maven can help you save time and maximize your spend efficiency.":1,"#Four Apple Search Ads ad placements are on offer, designed to capture the attention of potential users in various parts of the App Store. Strategic placement can significantly impact an app’s visibility and performance, as potential customers engage with ads based on their search intent or browsing style. Whether you’re targeting “discovery phase” users actively searching for fresh apps or those who are engaging with similar content, ASA provides a range of options to help you achieve your goals. You can bid on the placements best aligned with your campaign objectives and target audience. Note that a blend of factors, including ad relevance, bid amount, and competition for placements, all influence App Store position and visibility.":1,"#October 22nd, 2024":1,"#Today tab ads place your app atop the front page (Today) of the App Store, where users begin exploring.":1,"#Search Results ads appear atop relevant search query outputs, capturing users actively looking for apps like yours.":1,"#Apple Search Ads - Product Pages":1,"#Search tab ads engage users even before they start searching, appearing atop the Suggested apps list.":1,"#Apple Search Ads placement types":1,"#Each ASA ad placement is designed to target users at different stages of their App Store journey, from initial discovery to active searching and browsing. The Search and Today tab placements are particularly effective for capturing broad user attention and driving initial awareness. Search results ads are highly effective for converting users with specific search intents. Product pages ads provide a strategic opportunity to reach users already engaged with similar content, enhancing the chances of app downloads. Advertisers can optimize campaigns by bidding on placements most in line with their objectives and target audience.":1,"#Use Automation to Optimize Your Apple Search Ads Placements":1,"#Who: Marketers targeting users already engaged with similar content
What: Ads displayed on the product pages of other apps
When: When users are actively researching and browsing apps
Where: At the top of the You Might Also Like list on other apps’ product pages
Why: To increase brand awareness and discovery among users likely to be interested in complementary apps
How: Uses assets from the app’s product page, featuring the app name, icon, and subtitle":1,"#The key to success with product page ads is ensuring that your ad creative and metadata closely align with the apps and categories you’re targeting. Relevance is the name of the game for this placement. By capturing the interest of already-engaged users and inviting them to explore similar apps—such as yours—you increase the likelihood of downloads from high-interest users. This placement can increase brand awareness and discovery among users browsing the App Store while offering high relevance to user interests, making it a great option for cross-promotion and reaching a receptive audience likely more inclined to convert.":1,"#You can bid to have ads for your app displayed on the product pages of other apps, targeting users who are already engaged with similar content. The strategic product pages ad placement is highly effective for reaching users potentially interested in downloading a complementary app, thereby increasing the chances of conversion. While users are checking out details for an app they’ve found in the App Store—or even arrive via an outside link—a related ad appears at the top of You Might Also Like. This gives you a chance to present your game to an already-engaged audience who has shown interest in the particular category.":1,"#Leverage the interest of engaged users, inviting them to explore similar apps—i.e., yours—by placing your ad on the product pages of related apps. This strategic placement attracts potential customers already intrigued by an app’s topic or genre, increasing the likelihood of downloads.":1,"#App Product Pages":1,"#Who: Marketers aiming to drive significant attention to their app
What: Ads displayed on the front page of the App Store
When: When users first arrive at the App Store
Where: On the Today tab, prominently visible as users start their visit
Why: To increase brand awareness and engagement, especially for new content launches, special events, and seasonal promotions
How: Features the app name, icon, subtitle, and uses a custom product page as the tap destination; assets from the custom page animate in the background":1,"#By following these steps and ensuring compliance with Apple’s guidelines, your ad can be featured on the Today Tab, capturing the attention of users ready to discover and engage with new apps. Leveraging the Today Tab can significantly boost your app’s visibility, drive user engagement, and ultimately lead to higher download rates and better user acquisition metrics.":1,"#Maximizing the Impact":1,"#If issues arise, such as custom product pages not appearing or ads being rejected, it is essential to review and take corrective action. Common issues include missing assets for certain device sizes, incompatibility with the ad group’s country or region, and non-compliance with Apple’s advertising policies. If the issue is with your custom product page assets, you’ll need to revise the screenshots or app previews in your custom product page.":1,"#Once your ad is live, you can manage it through the Ads dashboard within your Today Tab ad group. Here, you can monitor current and historical performance data, edit ad names, change ad status, and download reasons for ad rejection. Ad statuses such as Active, Paused, Ad in review, Custom product page incompatible, or Ad content rejected inform you of the current state of your ad.":1,"#Managing and Monitoring Your Ad":1,"#Your assets must comply with Apple’s advertising policies that prohibit violent, offensive, sexually explicit, or otherwise inappropriate content. Additionally, no pricing, offers, ranking, or other incentivized promotions are allowed. Lastly, the custom product page must be localized in the default language of the country or region where your campaign will run.":1,"#After your campaign is created, your ad is automatically submitted for approval. Apple Search Ads reviews your app icon, name, subtitle, and custom product page assets to ensure that they adhere to the Today tab ad guidelines.":1,"#Ensuring Compliance and Approval":1,"#Note that the latest Today Tab ad format runs on iPhone devices using iOS 17.1 and later, while the previously available format runs on iPhones using iOS 16.4 to iOS 17.0. Today Tab ads are not available on iOS 16.3 or earlier, or at all on iPad.":1,"#Once your custom product page is approved in App Store Connect, you can select it when creating your campaign in Apple Search Ads Advanced.":1,"#Creating a Today Tab ad involves a somewhat more elaborate process than the other placement types. First, you need to set up a custom product page in App Store Connect. This serves as the tap destination for your ad and includes assets such as your app name, icon, and subtitle. These animate in the background of your ad, displaying in a color from your app icon, making the ad visually appealing and consistent with your branding.":1,"#Crafting Your Today Tab Ad":1,"#The Today tab showcases a selection of app recommendations, editorial content, and featured apps right where users enter the store. These potential customers often arrive in a receptive discovery mindset, actively seeking new and interesting apps and open to relevant recommendations. Atop this curated content is an ideal spot for driving brand awareness and engagement, particularly effective for promoting new content launches, special events, and seasonal promotions.":1,"#Imagine your sharp new game app showcased as the first thing millions of users see when they open the App Store. This is the power and reach of a Today tab ad—the most premium of the ad placement types, maximizing visibility by positioning your app on the front page of the App Store. According to Apple, half a billion visitors per week start their app-discovery journey here.":1,"#Maximize visibility by positioning your ad on the front page of the App Store, where users commence their exploration. This prime real estate ensures that your app is one of the first things users see, enhancing brand awareness and engagement.":1,"#Today Tab: Prime Real Estate for App Discovery":1,"#Who: Marketers targeting users actively searching for apps
What: Ads that appear at the top of relevant search results in the App Store
When: When users search for specific keywords or apps
Where: At the top of the search results page
Why: To target users with a clear intent to find the right new app, ensuring high visibility and relevance
How: Default ad based on the app’s product page or ad variations created from custom product pages":1,"#Don’t forget to optimize image names, alt text, and video descriptions with your target keywords too. This helps improve search results discoverability.":1,"#Maximize your app’s visibility with Search tab, search results, Today tab & product pages ads":1,"#Visuals are everything on the App Store. Invest in professional, high-quality screenshots and app preview videos that show your app’s core features and interface. Highlight what makes your product unique and appealing.":1,"#Make Your Visuals Pop":1,"#Use relevant keywords naturally throughout the metadata. But don’t overstuff—focus on terms your audience actually searches for. Tools like Google’s Keyword Planner can help identify high-volume, relevant keywords.":1,"#The key to driving traffic starts with optimizing your product page’s metadata. This includes the title, subtitle, description, and keywords. Craft a clear, keyword-rich title that grabs attention and describes your product. The subtitle and description should expand on the key details in an engaging way.":1,"#Optimize Your Metadata":1,"#You’ve got to make those 30-ish characters for the title pop. And the description text (don’t sleep on metadata!) needs to seal the deal by spelling out exactly why someone should download your app over all the others.":1,"#A stellar search ad has two key ingredients: an engaging, benefit-focused title and a crystal clear call-to-action. Think of it as a little elevator pitch for your app.":1,"#Nail Your Ad Creatives":1,"#Tweak and refine your bids constantly based on performance data. It’s an art and a science, but master it and those top ad positions could be yours.":1,"#The name of the game is bidding strategically on high-value keywords. But don’t just throw money around willy-nilly. Use Apple’s handy tools to research trends, analyze the competition, and set a max bid that aligns with your ROI goals.":1,"#15 min read":1,"#Bid Smart, Bid Often":1,"#Dominating the Search Results Page":1,"#Search results ads either consist of a default ad derived from the app’s product page or are created from ad variations via custom product pages. Their effectiveness is enhanced by the ability to match user search terms directly, ensuring high visibility and relevance—turning up exactly where your potential customer is looking. Users are already interested in exactly this kind of content, significantly increasing the likelihood of engagement and potentially resulting in a high conversion rate.":1,"#Search results ads are highly effective for targeting users who are actively searching for an app just like yours. This choice real estate is where most people expect ads to appear. This placement, based on specific keywords or app searches, is designed to reach users who are actively seeking specific content, leveraging a direct signal of user intent. When potential customers search for an app or browse categories by entering specific app names or keywords into the search field, ads are displayed at the very top of the search results page, making them nearly impossible to miss.":1,"#Target users with precision by displaying your ad at the top of search results when they enter specific keywords. This placement leverages direct user intent, ensuring that your app is seen by those actively seeking related content.":1,"#Search Results":1,"#Who: Marketers targeting users starting out on their app discovery journey
What: Ads immediately appearing on the Search tab in the App Store
When: As users open the App Store, before they enter a specific search query
Where: At the top of the Suggested section on the Search tab
Why: To capture user attention early, increasing brand awareness and app discovery
How: Uses assets from the app’s product page, featuring app name, icon, and subtitle":1,"#Search Tab ads use assets from the app’s product page, featuring the app name, icon, and subtitle. This setup is ideal for driving awareness and downloads by catching the attention of users just before they embark on their intended search.":1,"#This placement is particularly effective for increasing brand awareness and app discovery. The prime location makes these ads highly attention-grabbing. Users who see an ad for your new game here are often in the early stages of their search, open to new recommendations.":1,"#Search tab ads are displayed at the top of the Suggested section on the Search tab, capturing users’ attention before they begin their search. This ensures that your app is visible to users actively looking to explore new apps.":1,"#Engage users right at the onset of their app discovery journey by placing your ad prominently at the top of the suggested apps list, capturing their attention even before they initiate a specific search query.":1,"#Your ad can be displayed at the top of the Suggested section on the Search tab, capturing a user’s attention before they ever enter a search query. This prime placement speaks to users who are actively looking to discover new apps. An ad also appears at the top of results when someone searches for specific keywords or apps in the search field. These ads are highly visible to those actively seeking specific content.":1,"#While you are likely accustomed to seeing ads perched atop search results, there are other opportunities for your app to capture attention. Imagine your game’s app icon animating on the Today tab or sitting on top of the You Might Also Like section of another app’s product page. Let’s take a look at each of the placements where your ads can make their mark.":1,"#Ad Locations":1,"#With the right approach, you can propel your game to new heights, ensuring that it reaches the audience it deserves.":1,"#Product Pages ads target users already engaged with similar content, appearing atop the You Might Also Like list on other app product pages.":1,"#Not a Search Ads Maven client?":1,"#keywords":1,"#request a demo":1,"#最大挑战":1,"#太耗时":1,"#关键词之旅":1},"version":2824}]