[{"_id":"project-settings","settings":{"translateMetaTags":true,"translateAriaLabels":true,"translateTitle":true,"showWidget":true,"isFeedbackEnabled":false,"fv":1,"customWidget":{"theme":"custom","font":"rgb(255,255,255)","header":"rgb(47,65,108)","background":"rgba(47,65,108,1)","position":"right","positionVertical":"top","border":"rgb(204,204,204)","borderRequired":false,"widgetCompact":true,"isWidgetPositionRelative":false},"widgetLanguages":[],"activeLanguages":{"zh":"中文(简体)","de":"Deutsch","ja":"日本語","ko":"한국어","es":"Español","ru":"Русский","en":"English"},"enabledLanguages":["de","en","es","ja","ko","ru","zh"],"debugInfo":false,"displayBranding":false,"displayBrandingName":false,"localizeImages":false,"localizeUrls":false,"localizeImagesLimit":false,"localizeUrlsLimit":true,"localizeAudio":false,"localizeAudioLimit":false,"localizeDates":false,"disabledPages":[],"regexPhrases":[],"allowComplexCssSelectors":false,"blockedClasses":false,"blockedIds":false,"phraseDetection":true,"customDomainSettings":[],"seoSetting":[],"translateSource":false,"overage":false,"detectPhraseFromAllLanguage":false,"googleAnalytics":false,"mixpanel":false,"heap":false,"disableDateLocalization":false,"ignoreCurrencyInTranslation":false,"blockedComplexSelectors":[]},"version":3512},{"_id":"en","source":"en","pluralFn":"return n != 1 ? 1 : 0;","pluralForm":2,"dictionary":{},"version":3512},{"_id":"outdated","outdated":{"#A Product page campaign is an ad placement located near the bottom of every product page below reviews and ratings.":1,"#Product Page Campaign - searchadsmaven.com":1,"#A Product page campaign is an ad placement located <span ljsid-1=\"\">near the bottom of every product page below reviews and ratings and shows up as the top slot of a “You may also like…” section. Bids for these slots are done on a category level and cannot be used to target a specific apps product page.</span>":1,"#Product Page Campaign | Definition":1,"#What is an Product Page Campaign?":1,"#Apple Search Ads Certification is a credential offered by Apple for individuals who complete a free online training program to gain proficiency in promoting":1,"#Apple Search Ads Certification - searchadsmaven.com":1,"#<a ljsid-0=\"\">Apple Search Ads Certification</a> is a credential offered by Apple for individuals who complete a free online training program to gain proficiency in promoting apps on <a ljsid-2=\"\">Apple Search Ads</a>. The training comprises instructions and best practices for managing and optimizing ASA campaigns. Apple Search Ads certification indicates that an individual has the knowledge to effectively use the platform.":1,"#Apple Search Ads Certification | Definition":1,"#What Is Apple Search Ads Certification?":1,"#、貴社の有料ブランド防御のうち、どれだけが真にインクリメンタリティの高い成果をもたらすのかを見極める必要があります。":1,"#<strong ljsid-0=\"\">MODERATOR<br ljsid-0-1=\"\"> ジェフ・リチャードソン</strong><br ljsid-1=\"\"> Director of Product Marketing":1,"#The Apple Search Ads Agency Account is a specialized account type designed for advertising agencies and professionals who manage Apple Search Ads campaigns on":1,"#Apple Search Ads Agency Account - searchadsmaven.com":1,"#The Apple Search Ads Agency Account is a specialized account type designed for advertising agencies and professionals who manage <a ljsid-1=\"\">Apple Search Ads</a> campaigns on behalf of multiple clients. It enables agencies to oversee and optimize campaigns across various client portfolios with different Apple IDs from a single account.":1,"#Apple Search Ads Agency Account | Definition":1,"#What Is the Apple Search Ads Agency Account?":1,"#Apple Search Ads Advanced is an Apple Search Ads platform that offers more complex tools and advanced features for advertisers managing ad campaigns at scale.":1,"#Apple Search Ads Advanced - searchadsmaven.com":1,"#Apple Search Ads Advanced is an <a ljsid-1=\"\">Apple Search Ads</a> platform that offers more complex tools and advanced features for advertisers managing ad campaigns at scale. It includes comprehensive reports, custom <a ljsid-3=\"\">keywords</a>, and audience refinements, allowing for detailed customization and <a ljsid-5=\"\">targeting</a> options as well as access to a wider range of data and reporting tools. The advanced version is designed for advertisers who desire granular control over their ad campaigns.":1,"#Apple Search Ads Advanced | Definition":1,"#What Is Apple Search Ads Advanced?":1,"#元数据 | 定义":1,"#The Apple Ads attribution token is used to receive attribution information from Apple. It is delivered by the AdServices framework.":1,"#Apple Ads Attribution Token | What is Apple Ads Attribution Token":1,"#The Apple Ads attribution token is used to receive attribution information from Apple. It is delivered by the AdServices framework and expires after 24 hours.":1,"#Apple Ads Attribution Token | Definition":1,"#What is an Apple Ads Attribution Token?":1,"#Keyword Popularity is a measure of the frequency with which users search on a particular <a ljsid-1=\"\">keyword</a> in the <a ljsid-3=\"\">アプリストア</a>. Keywords with high popularity scores are more competitive and sought after by multiple advertisers, leading to increased competition and potentially requiring higher bids to achieve ad placements and visibility. Understanding keyword popularity is essential for advertisers to make informed decisions about bidding strategies and identify opportunities for targeting less competitive keywords that may offer a better cost-to-benefit ratio.":1,"#Low Volume Terms are keywords that generate a relatively low number of searches in the App Store. While these terms may be less competitive and cheaper to bid":1,"#Low Volume Terms - searchadsmaven.com":1,"#Low Volume Terms are <a ljsid-1=\"\">キーワード</a> that generate a relatively low number of searches in the <a ljsid-3=\"\">アプリストア</a>. While these terms may be less competitive and cheaper to bid on, their limited search volume can result in fewer ad impressions and lower <a ljsid-5=\"\">conversion rates</a>. Advertisers sifting through low volume terms should balance the potential for niche <a ljsid-7=\"\">targeting</a> and cost savings against the need for sufficient campaign visibility.":1,"#Low Volume Terms | Definition":1,"#What Are Low Volume Terms?":1,"#Match Types are the options available in Apple Search Ads for matching ad placements with user searches. They determine how closely a user’s search query must":1,"#Match Types - searchadsmaven.com":1,"#<a ljsid-0=\"\">Match Types</a> are the options available in <a ljsid-2=\"\">Apple Search Ads</a> for matching ad placements with user searches. They determine how closely a user’s search query must match the advertiser’s targeted <a ljsid-4=\"\">keyword</a> in order for the ad to be shown. Options include exact match, broad match, and <a ljsid-6=\"\">search match</a>; each offers varying degrees of specificity in <a ljsid-8=\"\">targeting</a>. Advertisers choose an appropriate match type based on the desired balance between reach and precision.":1,"#Match Types | Definition":1,"#What Are Match Types?":1,"#Attribution is the process of identifying and assigning credit to the various marketing touchpoints a consumer encounters on their journey toward a <a ljsid-1=\"\">変換</a> event, such as an app install, purchase, or other desired action. It helps marketers understand which channels, campaigns, or interactions are most effective in influencing consumer behavior and driving outcomes. On <a ljsid-3=\"\">Apple Search Ads</a>, taps on ads can be attributed to resulting app installs.":1,"#Target CPA (Cost Per Acquisition) is a bidding strategy in <a ljsid-1=\"\">Apple 検索広告</a> that enables advertisers to specify the maximum amount they are willing to pay for a user acquisition, such as an app download. The platform’s algorithms automatically aim to optimize and adjust bids across various <a ljsid-3=\"\">auctions</a> to achieve this cost goal without exceeding the set budget. Note that setting a CPA cap may limit impressions and conversions, and campaigns may need sufficient time to run in order to acquire enough data to set a target CPA in an informed manner. However, for advertisers who have a clear understanding of their app’s value per user and want to maintain profitability while scaling their user base, this strategy can be extremely effective.":1,"#Target CPA (Cost Per Acquisition) is a bidding strategy in <a ljsid-1=\"\">Apple Search Ads</a> that enables advertisers to specify the maximum amount they are willing to pay for a user acquisition, such as an app download. The platform’s algorithms automatically aim to optimize and adjust bids across various <a ljsid-3=\"\">auctions</a> to achieve this cost goal without exceeding the set budget. Note that setting a CPA cap may limit impressions and conversions, and campaigns may need sufficient time to run in order to acquire enough data to set a target CPA in an informed manner. However, for advertisers who have a clear understanding of their app’s value per user and want to maintain profitability while scaling their user base, this strategy can be extremely effective.":1,"#Budget Exhausted status indicates that an advertiser’s allocated daily or total budget for a specific campaign or ad group has been fully spent. When this":1,"#Budget Exhausted - searchadsmaven.com":1,"#Budget Exhausted status indicates that an advertiser’s allocated daily or total budget for a specific campaign or ad group has been fully spent. When this happens, ads will stop running until additional funds are added to the budget or it is replenished via a new billing cycle.":1,"#Budget Exhausted | Definition":1,"#What Is Budget Exhausted?":1,"#Apple Search Ads Login is the process or portal through which advertisers input a specific set of credentials to access their Apple Search Ads account in":1,"#Apple Search Ads Login - searchadsmaven.com":1,"#Apple Search Ads Login is the process or portal through which advertisers input a specific set of credentials to access their <a ljsid-1=\"\">Apple Search Ads</a> account in order to manage and monitor ad campaigns. This typically involves entering an Apple ID and password.":1,"#Apple Search Ads Login | Definition":1,"#What Is Apple Search Ads Login?":1,"#Trademark Bidding is the practice of bidding on keywords within Apple Search Ads that are registered trademarks of other brands. Advertisers who engage in":1,"#Trademark Bidding - searchadsmaven.com":1,"#Trademark Bidding is the practice of bidding on <a ljsid-1=\"\">keywords</a> within <a ljsid-3=\"\">Apple Search Ads</a> that are registered trademarks of other brands. Advertisers who engage in trademark bidding must be cautious not to violate intellectual property laws or create confusion among users. It’s important to craft transparent ad content that does not imply any endorsement or affiliation with the trademark owner unless such a relationship actually exists.":1,"#Trademark Bidding | Definition":1,"#What Is Trademark Bidding?":1,"#Keyword Attribution is the analytical process of linking a specific user action, such as an app install, to a specific <a ljsid-1=\"\">keyword</a> employed in an <a ljsid-3=\"\">Apple 検索広告</a> campaign. By identifying which keywords drive <a ljsid-5=\"\">conversions</a>, advertisers gain valuable insights into user behavior, enabling them to adjust bidding strategies to focus on the most effective keywords and assess the campaign’s overall performance or return on investment (ROI).":1,"#Fake Installs are illegitimate, artificially generated app installs that do not reflect authentic user engagement or interest. They can be produced through":1,"#Fake Installs - searchadsmaven.com":1,"#To combat fake installs, app developers and marketers can employ <a ljsid-1=\"\">fraud detection and prevention tools</a> to analyze install patterns and flag irregularities that may indicate fraudulent activity.":1,"#Fake installs can significantly skew campaign data, distorting the accuracy of key performance metrics for app developers and marketers. For instance, a high number of installs might suggest a successful campaign or popular app, but if many of these are fake, subsequent engagement rates, retention figures, and monetization potential do not align with the inflated install numbers. Such a discrepancy can lead to misguided marketing decisions, wasted ad spend, and inaccurate assessment of an app’s true popularity and user base.":1,"#Fake Installs are illegitimate, artificially generated app installs that do not reflect authentic user engagement or interest. They can be produced through various fraudulent methods, including automated bots programmed to simulate genuine installs, install farms where individuals are paid to download apps, or incentivized downloads in which users are offered rewards for installing an app without any real intent of using it.":1,"#Fake Installs | Definition":1,"#What Are Fake Installs?":1,"#Match Plurals are a feature in Apple Search Ads that automatically include both singular and plural forms of a keyword, eliminating the need for advertisers":1,"#Match Plurals - searchadsmaven.com":1,"#Match Plurals are a feature in <a ljsid-1=\"\">Apple Search Ads</a> that automatically include both singular and plural forms of a keyword, eliminating the need for advertisers to add each variation manually, ensuring that ads are displayed to users regardless of the specific form used in search queries. This broadens the reach of an ad campaign, potentially increasing its exposure and effectiveness.":1,"#Match Plurals | Definition":1,"#What Are Match Plurals?":1,"#An <a ljsid-1=\"\">Apple Search Ads Credit</a> is a promotional balance or discount provided by Apple that can be applied to an advertiser’s account to offset the cost of running ad campaigns on the <a ljsid-3=\"\">Apple Search Ads</a> platform. These credits may be offered as part of special promotions or as a reward for certain actions.":1,"#This website uses cookies and similar technologies to operate and provide the relevant services. We also use various Google services including ad personalisation (for more information, please refer to <a ljsid-1=\"\">Google's Privacy & Terms site</a>) alongside our own and third party analytical cookies to understand and improve the user’s browsing experience to send advertising materials in line with the preferences shown while browsing. <br ljsid-3=\"\"> To change or withdraw your consent to some or all cookies, click on “Configure your cookies”, or, to find out more, consult our <a ljsid-5=\"\">Cookie Policy</a>.<br ljsid-7=\"\"> By clicking “Allow all”, you give your consent to the use of the above-mentioned cookies.<br ljsid-9=\"\"> By clicking “Allow Technical Cookies Only”, you give your consent to the use of technical cookies only.":1,"#Configure your cookies":1,"#Allow technical cookies only":1,"#Allow all":1,"#Campaign Structure is the organization of an advertiser’s account within Apple Search Ads, including the hierarchy and arrangement of campaigns, ad groups,":1,"#Campaign Structure - searchadsmaven.com":1,"#<a ljsid-0=\"\">Campaign Structure</a> is the organization of an advertiser’s account within <a ljsid-2=\"\">Apple Search Ads</a>, including the hierarchy and arrangement of campaigns, ad groups, <a ljsid-4=\"\">keywords</a>, and ads/<a ljsid-6=\"\">creative sets</a>. A well-structured campaign can markedly improve targeting and performance.":1,"#Campaign Structure | Definition":1,"#What Is Campaign Structure?":1,"#定制你的广告活动，制定你的策略，碾压你的竞争对手！":1,"#“关键词征服”的魅力！":1,"#你伫立城垛之上，俯瞰着周围的土地。城堡附近，土地安全无虞，因为这是你的领地，防守稳固，但天边乌云密布。邻近的王国不断劫掠边境，连绵不断的战火肆虐着你们共同生活的山谷。然而，在地平线之外，隐藏着一片未被发现的土地，真正的财富或许在那里等待着你，但你能及时找到它吗？这难道是最新应用游戏的宣传语吗？嗯，或许是，但这更能展现":1,"#SAM 대시보드":1,"#캔버스 외부 메뉴":1,"#맨 위로":1,"#로그인":1,"#연락하다":1,"#웨비나":1,"#블로그":1,"#작동 원리":1,"#메뉴 닫기":1,"#링크드인":1,"#데모 요청":1,"#< 10분":1,"#기존 MMP 연결":1,"#< 5분":1,"#마크 프랭클린":1,"#실제 결과":1,"#우리의 자동화":1,"#당신의 도전":1,"#wurde von den Strategieberatern von Search Ads Maven by Kochava entwickelt. Deren innovatives Arsenal kombiniert umfassende Apple Ads-Expertise mit leistungsstarken KI- und Automatisierungsfunktionen. Das Search Ads Maven-Team unterstützt Sie jederzeit gerne dabei, die Abwehrkräfte Ihrer Marke zu stärken und neue Märkte zu erobern. <a ljsid-1=\"\">Fordern Sie noch heute eine Beratung an</a>":1,"#Fordern Sie noch heute eine Beratung an":1,"#die optimale Inkrementalitätsschwelle":1,"#wie viel von Ihrer bezahlten Markenverteidigung wirklich inkrementell ist.":1,"#Hamilton Radcliffe, Author at searchadsmaven.com":1,"#<strong ljsid-0=\"\">❌</strong>ビジネス用の電子メール アドレスを入力してください。":1,"#For best practices for Apple Search Ads, check out our blog <a ljsid-1=\"\">Optimierung von Apple Search Ads: 5 clevere Tipps für bessere Leistung</a>.":1,"#According to Apple, nearly 65% of downloads happen immediately after a search. Both <strong ljsid-1=\"\">Search tab</strong> und <strong ljsid-3=\"\">search results</strong> placements are designed to maximize visibility and engagement, strategically positioning ads where virtually all users are likely to see them. The Search tab captures attention early in the app discovery process, while search results target users with precision based on the specific search queries they input.":1,"#Der <span ljsid-1=\"\">1-2-3s</span> of Apple Search Ads":1,"#<strong ljsid-0=\"\">谢：</strong> IDT 利用自动化将 Apple 搜索广告 CPA 降低 60%<br ljsid-2=\"\"><a ljsid-3=\"\">查看新闻</a>":1,"#Gebot":1,"#An Apple Search Ads Credit is a promotional balance or discount provided by Apple that can be applied to an advertiser’s account to offset the cost of running":1,"#Apple Search Ads Credit - searchadsmaven.com":1,"#Apple Search Ads Credit | Definition":1,"#What Is an Apple Search Ads Credit?":1,"#Creative Ad Variations are the multiple iterations of ad creatives that advertisers can utilize to test and identify which elements—such as screenshots, app":1,"#Creative Set | What is a Creative Set | Definition":1,"#Creative Sets allow you to make variations in your creative asset based on keyword themes or audiences and is available to Apple Search Ads Advanced customers.":1,"#Creative Set | Definition":1,"#What is a Creative Set?":1,"#Target CPA (Cost Per Acquisition) is a bidding strategy in Apple Search Ads that enables advertisers to specify the maximum amount they are willing to pay for":1,"#Target CPA - searchadsmaven.com":1,"#Target CPA (Cost Per Acquisition) | Definition":1,"#What Is Target CPA (Cost Per Acquisition)?":1,"#The Search Tab is a prominent placement feature in Apple Search Ads where advertisers vie to get their ads positioned at the top of the suggested apps list of":1,"#Search Tab - searchadsmaven.com":1,"#The Search Tab is a prominent placement feature in <a ljsid-1=\"\">Apple Search Ads</a> where advertisers vie to get their ads positioned at the top of the suggested apps list of the Search tab of the <a ljsid-3=\"\">App Store</a>. This strategic placement is designed to engage users at the very beginning of their app discovery process, capturing attention before a search query is entered. By appearing in this prime location, apps have the potential to extend their reach and influence significantly, contributing to higher campaign visibility and user acquisition rates.":1,"#Search Tab | Definition":1,"#What Is the Search Tab?":1,"#Keyword Popularity is a measure of the frequency with which users search on a particular keyword in the App Store. Keywords with high popularity scores are":1,"#The Today tab campaign is an ad placement in the Apple App Store you can use to promote your app. Use Search Ads Maven to make your campaigns!":1,"#Today Tab Campaign - searchadsmaven.com":1,"#The Today tab campaign is an ad placement in the Apple App Store you can use to promote your app. Using a Custom Product Page (CPP) you can feature special promotions, set a max CPT, set a daily budget, and schedule.":1,"#Today tab Campaign | Definition":1,"#What is a Today tab Campaign?":1,"#Organic Keyword Attribution is the process of crediting a user’s discovery and installation of an app to an unpaid search within the App Store. By":1,"#Organic Keyword Attribution - searchadsmaven.com":1,"#Organic Keyword Attribution is the process of crediting a user’s discovery and installation of an app to an unpaid search within the <a ljsid-1=\"\">App Store</a>. By understanding the role of organic search in driving app installs, advertisers can evaluate the effectiveness of optimization strategies vs. the natural discoverability of their app.":1,"#Organic Keyword Attribution | Definition":1,"#What Is Organic Keyword Attribution?":1,"#A Bulk Upload enables advertisers to add or update multiple elements of their Apple Search Ads campaigns at once, typically through a single spreadsheet or":1,"#Bulk Upload - searchadsmaven.com":1,"#A Bulk Upload enables advertisers to add or update multiple elements of their <a ljsid-1=\"\">Apple Search Ads</a> campaigns at once, typically through a single spreadsheet or file upload. This is useful for efficiently making large-scale changes.":1,"#Bulk Upload | Definition":1,"#What Is a Bulk Upload?":1,"#Targeting is the process of defining and reaching the most appropriate audience segments for an app or to whom your ads will be shown. By leveraging data on":1,"#Targeting is the process of defining and reaching the most appropriate audience segments for an app or to whom your ads will be shown. By leveraging data on user demographics, geographic <a ljsid-1=\"\">location</a>, past behaviors, and device usage, advertisers can tailor their campaigns to resonate with the individuals most inclined to convert. In <a ljsid-3=\"\">Apple Search Ads</a>, strategic targeting is a key component enabling advertisers to connect with users likely to engage with their app. Effective targeting can significantly enhance campaign performance by ensuring that ads are shown to users with the highest potential for <a ljsid-5=\"\">conversion</a>.":1,"#Targeting | Definition":1,"#What Is Targeting?":1,"#A Bid Adjustment is the process of changing a bid amount for specific keywords, ad groups, or campaigns on Apple Search Ads. Adjustments are made to improve":1,"#Bid Adjustment - searchadsmaven.com":1,"#A Bid Adjustment is the process of changing a bid amount for specific <a ljsid-1=\"\">keywords</a>, ad groups, or campaigns on <a ljsid-3=\"\">Apple Search Ads</a>. Adjustments are made to improve the performance of ads or better compete in the <a ljsid-5=\"\">auction</a> in response to performance data or market conditions.":1,"#Bid Adjustment | Definition":1,"#What Is a Bid Adjustment?":1,"#Campaign Type is the classification of an advertising campaign within Apple Search Ads based on its objectives and settings. The category or format of a":1,"#Campaign Type - searchadsmaven.com":1,"#Campaign Type is the classification of an advertising campaign within <a ljsid-1=\"\">Apple Search Ads</a> based on its objectives and settings. The category or format of a campaign determines how ads are targeted and where they appear. Different campaign types, each with different goals and strategies, include <a ljsid-3=\"\">keyword</a>-based campaigns, <a ljsid-5=\"\">discovery campaigns</a>, or campaigns targeting specific demographics.":1,"#Campaign Type | Definition":1,"#What Is Campaign Type?":1,"#Apple Search Ads Basic is a simplified version of <a ljsid-1=\"\">Apple Search Ads</a> designed for developers with limited marketing budget or advertising experience, offering a straightforward way to promote apps on the <a ljsid-3=\"\">App Store</a>. It features a streamlined setup process and automated management of <a ljsid-5=\"\">keywords</a> and <a ljsid-7=\"\">ad placement</a>/audience <a ljsid-9=\"\">targeting</a>, with limited customization options.":1,"#An Apple Search Ad is an ad space that appears in the <a ljsid-1=\"\">App Store</a>, specifically within the search results pages. These ads are intended to help app developers and marketers promote their apps to users who are actively searching for relevant apps. <a ljsid-3=\"\">Apple Search Ads</a> leverages a user’s search queries and other contextual signals to deliver targeted, relevant ads displayed at the top of search results. Appearing in this prime placement can significantly boost an app’s discoverability and drive higher install rates, making this a valuable tool for app marketing and user acquisition.":1,"#Vorgeschlagen":1,"#Das könnte Ihnen auch gefallen“":1,"#im „Heute“-Tab":1,"#im Such-Tab":1,"#Demographic | What is a Demographic | Definition":1,"#Demographics are like Customer Types but in a much broader sense. Examples include age, gender, and location.":1,"#Demographic | Definition":1,"#What is a Demographic?":1,"#This is the geographic location of the device serving the ad. This is a refinement of your audience if you want to target specific locations with ads relevant to that location.":1,"#Location | What is a Location in marketing | Definition":1,"#Location Data for Apple Search Ads are only available in these countries: Australia, Austria, Belgium, Canada, China mainland, Denmark, Finland, France, Germany, Greece, Hungary, India, Indonesia, Italy, Japan, Malaysia, Mexico, Netherlands, New Zealand, Norway, Philippines, Poland, Romania, Spain, Sweden, Switzerland, Taiwan, Thailand, UK, and U.S.":1,"#This is the geographic location of the device serving the ad. This is a refinement of your audience if you want to target specific areas with ads relevant to that place.":1,"#Location | Definition":1,"#What is Location?":1,"#<a ljsid-0=\"\">ケーススタディ</a> <i ljsid-2=\"\"></i> IDT Corporation":1,"#Ad placement can significantly impact an app’s visibility and performance, as potential customers are more likely to engage with ads strategically positioned based on the user’s search intent or browsing behavior. Advertisers can bid on the placements that best align with campaign objectives and target audience to optimize the effectiveness of their ASA strategy. Factors such as ad relevance, bid amount, and competition for the selected placements influence the ad’s position and visibility within the App Store.":1,"#<a ljsid-0=\"\">Product page</a>: Ads can be displayed on the product pages of other apps, targeting users who are already engaged with similar content and may be interested in downloading the advertised, complementary app.":1,"#<a ljsid-0=\"\">Today tab</a>: This tab features a curated selection of app recommendations, editorial content, and featured apps. Ads placed in the Today tab benefit from increased visibility and engagement, as users on this tab are often in a discovery mindset and receptive to relevant app recommendations. This placement aims to increase brand awareness and discovery among users browsing the App Store.":1,"#<a ljsid-0=\"\">Search tab</a>: Ads can be displayed at the top of the Suggested section on the Search tab, capturing a user’s attention before they enter a specific search query. This prime placement enables advertisers to reach users who are actively looking to discover new apps. An ad also appears at the top of results when someone searches for specific <a ljsid-2=\"\">keywords</a> or apps in the search field. These ads are highly visible to those actively seeking relevant content.":1,"#An Ad placement is a specific section in the App Store that you can use to promote your app. Use Search Ads Maven to win big in the App Store.":1,"#Ad Placement - searchadsmaven.com":1,"#Ad Placement refers to the specific location within the <a ljsid-1=\"\">App Store</a> where an Apple Search Ad is displayed. <a ljsid-3=\"\">Apple Search Ads</a> offers various <a ljsid-5=\"\">ad placement options</a>:":1,"#Ad Placement | Definition":1,"#What Is an Ad Placement?":1,"#Limit Ad Tracking is a setting within the Apple iOS that restricts identifying information from being passed between the device and Ad Networks.":1,"#Limit Ad Tracking | What is Limit Ad Tracking | LAT | Definition":1,"#AppTrackingTransparency":1,"#Limit Ad Tracking (LAT) is a setting within the Apple iOS that restricts identifying information from being passed between the device and Ad Networks for purposes of identification. This was deprecated with the release of iOS 14.":1,"#Limit Ad Tracking | Definition":1,"#What is Limit Ad Tracking (LAT)?":1,"#The \"homepage\" of the App Store, the Today tab is the first page seen when you open Apple's App Store. Use Search Ads Maven today!":1,"#Today Tab - searchadsmaven.com":1,"#Related Sources":1,"#The Today tab is an <a ljsid-1=\"\">ad placement</a> option within <a ljsid-3=\"\">Apple Search Ads</a> where an ad can be displayed. The Today tab, immediately seen when a user opens the <a ljsid-5=\"\">App Store</a>, features a curated selection of app recommendations, editorial content, and featured apps. These provide a prime opportunity for advertisers to showcase their apps to users who are actively browsing and discovering new ones. Ads placed in the Today tab benefit from increased visibility and engagement, as potential customers browsing there are often in a discovery mindset and receptive to relevant app recommendations. Leveraging the Today tab placement can be a strategic part of an advertiser’s ASA strategy to drive app downloads and user acquisition.":1,"#Today Tab | Definition":1,"#What Is the Today Tab?":1,"#Negative Keyword | Definition":1,"#Constantly managing keywords and bids takes up a lot of time. Opportunities can be missed, and ad-spend can be wasted on underperforming keywords. Always-on custom rules change the game. Set “if that, then this” style rules so you never miss campaigns generating the best ROAS and benefit from true always-on ASA automation.":1,"#Keyword Attribution is the analytical process of linking a specific user action, such as an app install, to a specific keyword employed in an Apple Search Ads":1,"#Keyword Attribution - searchadsmaven.com":1,"#Keyword Attribution | Definition":1,"#What Is Keyword Attribution?":1,"#The Popularity Checker is a feature that enables advertisers to assess the search frequency of specific keywords in the App Store. By gauging keyword":1,"#The Popularity Checker is a feature that enables advertisers to assess the search frequency of specific <a ljsid-1=\"\">keywords</a> in the <a ljsid-3=\"\">App Store</a>. By gauging keyword popularity, advertisers can refine bidding strategies, discover new keyword opportunities, and optimize campaigns to target the most relevant and potentially profitable keywords.":1,"#Popularity Checker | Definition":1,"#What Is the Popularity Checker?":1,"#Auf wie viele Keywords bieten Sie für Ihre Apple Search Ads ( <a ljsid-1=\"\">ALS EIN</a> )-Kampagnen?":1,"#<strong ljsid-0=\"\">ハミルトン・ラドクリフ</strong><br ljsid-1=\"\"> GM, Search Ads Maven":1,"#は、Search Ads Maven by Kochavaの戦略アドバイザーによって作成されました。Search Ads Mavenは、Apple Adsに関する深い専門知識と強力なAIおよび自動化機能を融合させた次世代の武器です。Search Ads Mavenチームは、お客様が新たな領域を開拓する中で、ブランドの防御力を強化するお手伝いをいつでもいたします。<a ljsid-1=\"\">今すぐご相談をリクエストしてください</a>":1,"#今すぐご相談をリクエストしてください":1,"#最適なインクリメンタリティ閾値":1,"#Does protecting your brand on Apple Search Ads eat up more of your spend than you'd like? Learn best practices for efficient brand protection.":1,"#Webinar | Apple Search Ads Brand Protection Best Practices":1,"#を紹介できるようになりました":1,"#Metadata are the app name, subtitle, descriptions, preview videos, and screenshots that Apple uses to assess your app’s relevance for specific search queries.":1,"#Metadata | What is Metadata | Definition":1,"#These are the app name, subtitle, descriptions, preview videos, and screenshots that Apple uses to assess your app’s relevance for specific search queries.":1,"#Metadata | Definition":1,"#What is Metadata?":1,"#You’ve got your eye on the prize—showing up at the top of search results for your target keywords. Because <strong ljsid-1=\"\">Suche</strong> is the way most people find and download apps on the App Store, getting your app to the top of search results is a priority. But how exactly can you secure one of these coveted spots with Apple Search Ads? Let’s break it down.":1,"#Inkrementalität":1,"#Customer Type | What is a Customer Type | Definition":1,"#Customer Types are refinements to your audience that Apple will serve your ads to. Examples include Device Type, New Users, Returning Users, or Users of Similar Apps.":1,"#Customer Types are refinements to your audience that Apple will serve your ads to. Examples include Device Type, New Users or Returning Users.":1,"#What is a Customer Type?":1,"#Customer Type | Definition":1,"#Kampagne":1,"#An Attribution Window is the predefined time period following an ad interaction (click or impression) during which a conversion, such as an app install, is":1,"#An Attribution Window is the predefined time period following an ad interaction (click or impression) during which a <a ljsid-1=\"\">conversion</a>, such as an app install, is credited to the ad campaign. This window can vary depending on the advertiser’s settings and <a ljsid-3=\"\">attribution</a> tool used.":1,"#Attribution Window | Definition":1,"#What Is an Attribution Window?":1,"#Creative Specs are the detailed essential technical requirements for the design and format of ad creatives in Apple Search Ads, ensuring that ads are":1,"#Creative Specs - searchadsmaven.com":1,"#By adhering to these creative specs, advertisers can produce effective ads optimized for the App Store’s unique environment, ensuring a consistent and engaging user experience that enhances the likelihood of app downloads and improving conversion rates.":1,"#<a ljsid-0=\"\">Custom Product Pages</a>: The option to create various product page versions highlighting different app features or content, catering to distinct customer segments and aligning with <a ljsid-2=\"\">creative ad variations</a> in campaigns.":1,"#Localization: Standards for adapting creatives to various languages and cultural nuances of target global audiences":1,"#Content: Guidelines that dictate the appropriate use of text, branding, and accurate depiction of app functionality":1,"#Resolution: Minimum pixel density necessary for images and videos to ensure clarity and sharpness, especially on Retina displays":1,"#File size: Maximum file size allowed for creatives, balancing quality with load times and performance":1,"#File formats: Acceptable formats for creative assets, typically JPEG or PNG for images and MOV or MP4 for videos":1,"#Dimensions: Required sizes for images or videos, tailored to fit different iPhone and iPad screen sizes and resolutions":1,"#Specifications include:":1,"#Creative Specs are the detailed essential technical requirements for the design and format of ad creatives in <a ljsid-1=\"\">Apple Search Ads</a>, ensuring that ads are displayed properly and effectively in the <a ljsid-3=\"\">App Store</a>. These guidelines cover various aspects of ad design and are key to maintaining high-quality, engaging ads compatible with Apple devices and user expectations.":1,"#Creative Specs | Definition":1,"#What Are Creative Specs?":1,"#Hear From Other Apple Ads Marketers":1,"#Pace your daily budget to preserve spend for efficient winning during high-impact periods later in the day.":1,"#runs out":1},"version":3512}]