[{"_id":"project-settings","settings":{"translateMetaTags":true,"translateAriaLabels":true,"translateTitle":true,"showWidget":true,"isFeedbackEnabled":false,"fv":1,"customWidget":{"theme":"custom","font":"rgb(255,255,255)","header":"rgb(47,65,108)","background":"rgba(47,65,108,1)","position":"right","positionVertical":"top","border":"rgb(204,204,204)","borderRequired":false,"widgetCompact":true,"isWidgetPositionRelative":false},"widgetLanguages":[],"activeLanguages":{"zh":"中文(简体)","de":"Deutsch","ja":"日本語","ko":"한국어","es":"Español","ru":"Русский","en":"English"},"enabledLanguages":["de","en","es","ja","ko","ru","zh"],"debugInfo":false,"displayBranding":false,"displayBrandingName":false,"localizeImages":false,"localizeUrls":false,"localizeImagesLimit":false,"localizeUrlsLimit":true,"localizeAudio":false,"localizeAudioLimit":false,"localizeDates":false,"disabledPages":[],"regexPhrases":[],"allowComplexCssSelectors":false,"blockedClasses":false,"blockedIds":false,"phraseDetection":true,"customDomainSettings":[],"seoSetting":[],"translateSource":false,"overage":false,"detectPhraseFromAllLanguage":false,"googleAnalytics":false,"mixpanel":false,"heap":false,"sdkAnalytics":true,"disableDateLocalization":false,"ignoreCurrencyInTranslation":false,"blockedComplexSelectors":[]},"version":4006},{"_id":"en","source":"en","pluralFn":"return n != 1 ? 1 : 0;","pluralForm":2,"dictionary":{},"version":4006},{"_id":"outdated","outdated":{"#You searched for max CPT - searchadsmaven.com":1,"#21 results found":1,"#Results For <span ljsid-1=\"\">\"max CPT\"</span>":1,"#You searched for bidding - searchadsmaven.com":1,"#April 2022":1,"#August 2022":1,"#September 2022":1,"#November 2022":1,"#April 2023":1,"#August 2023":1,"#September 2023":1,"#November 2023":1,"#August 2024":1,"#September 2024":1,"#August 2025":1,"#53 results found":1,"#Results For <span ljsid-1=\"\">\"bidding\"</span>":1,"#根据 <a ljsid-1=\"\">Statistica</a>:":1,"#おすすめ":1,"#製品ページへ":1,"#「Today」タブ":1,"#検索タブ":1,"#It’s obvious that keyword selection and campaign knowledge get complicated fast. Plus, every campaign you do will require a whole set of analytics with charts and trends to understand performance well. This is where a CMP like <a ljsid-1=\"\">搜索广告专家</a> can make order out of that chaos. Connecting your account will enable better analytics, keyword performance, and provide industry benchmarks that will allow you to know if your ads are performing as well as they should.":1,"#The final campaign structure is a Discovery Campaign. Here, you are going to go to a much wider audience and parse out possible higher-quality search terms that you haven’t been able to find earlier. You will break down your keywords into two different groups: You can use a broad match on keywords that you had in the three prior campaigns with <a ljsid-1=\"\">搜索匹配</a> turned off and then another campaign where you aren’t using any specific keywords and have Search Match turned on. You want to separate these to make sure you can identify performance between them. Another thing you’ll want to do is utilize <a ljsid-3=\"\">negative keywords</a> more. It’s possible to have two of your own campaigns competing against one another without even realizing it. Negative keywords will ensure you aren’t competing against yourself and keep your budget under control.":1,"#<a ljsid-0=\"\">Realtime Agencyの取り組み</a>, a leading independent performance marketing agency with a unique, scientific approach to ads, helps major brands elevate their growth strategy on Apple Search Ads (ASA) and beyond. With deep industry knowledge in building and executing innovative digital strategies, Realtime’s digital scientists relentlessly drive performance for brands while balancing efficiencies via their test, learn, and scale methodology.":1,"#<a ljsid-0=\"\">ケーススタディ</a> <i ljsid-2=\"\"></i> Realtime Agencyの取り組み":1,"#US 20-30 yr olds":1,"#“Basic”":1,"#In our last post we focused on keyword selection and strategy on Apple Search Ads (ASA) as it related to our app as well as those keywords we want to target to keep both branding and increase audience. Now, we’ll cover how to manage Campaigns, Ad Groups and optimize the bid process so we can win every search on ASA. I should clarify we are only talking about <strong ljsid-1=\"\">搜索结果</strong> Campaigns. In a later post, we will dissect <strong ljsid-3=\"\">搜索标签</strong> Campaigns and how to strategize with them.":1,"#นโยบายความเป็นส่วนตัว, opens a new window":1,"#Language select":1,"#Cookie consent dialog":1,"#ซ่อนรายละเอียด":1,"#ตั้งค่าคุกกี้":1,"#ยอมรับทั้งหมด":1,"#บันทึกและปิด":1,"#นโยบายความเป็นส่วนตัว":1,"#เว็บไซต์ของเราใช้คุกกี้ของบุคคลที่หนึ่งและบุคคลที่สาม รวมถึงเทคโนโลยีการติดตามอื่น ๆ เพื่อเสริมประสิทธิภาพในการทำงานของเว็บไซต์ และพัฒนาประสบการณ์การใช้เว็บไซต์ให้ตรงกับความต้องการของคุณ เมื่อคลิก ปิดข้อความนี้ หรือ คลิกบนเว็บไซต์ แสดงว่าคุณให้ความยินยอมในการแบ่งปันข้อมูลนี้กับบุคคลที่สาม หากต้องการศึกษาเพิ่มเติมเกี่ยวกับคุกกี้และทำไมเราจึงใช้คุกกี้ สามารถอ่านเพิ่มเติมได้ที่":1,"#ประกาศเกี่ยวกับคุกกี้":1,"#English":1,"#Thai":1,"#掌控战场":1,"#优化您的支出":1,"#捍卫你的品牌":1,"#总体支出节省<strong ljsid-1=\"\">20%</strong><br ljsid-2=\"\"> ROAS 增加<strong ljsid-4=\"\">78%</strong><br ljsid-5=\"\">平均每次转化费用增加<strong ljsid-7=\"\">86%</strong>":1,"#<strong ljsid-0=\"\">+97</strong>个新的高性能关键词<br ljsid-2=\"\">活动期间安装量增加<strong ljsid-4=\"\">80%</strong><br ljsid-5=\"\"> ROAS 增加<strong ljsid-7=\"\">53%</strong>":1,"#节省<strong ljsid-1=\"\">50% 的</strong>品牌支出<br ljsid-3=\"\">平均 CPT 降低<strong ljsid-5=\"\">85%</strong><br ljsid-6=\"\"><strong ljsid-7=\"\">话语权</strong>保持在90-100%":1,"#<strong ljsid-0=\"\">免费试用：</strong>免费试用 Search Ads Maven<br ljsid-2=\"\"><a ljsid-3=\"\">申请免费试用</a>":1,"#dot image pixel":1,"#Categories":1,"#December 2021":1,"#May 2022":1,"#June 2022":1,"#July 2022":1,"#October 2022":1,"#December 2022":1,"#January 2023":1,"#February 2023":1,"#March 2023":1,"#June 2023":1,"#February 2024":1,"#March 2024":1,"#May 2024":1,"#June 2024":1,"#July 2024":1,"#October 2024":1,"#December 2024":1,"#January 2025":1,"#March 2025":1,"#May 2025":1,"#June 2025":1,"#October 2025":1,"#Archives":1,"#Blog Post":1,"#Page":1,"#With your permission we and our partners may use precise geolocation data and identification through device scanning. You may click to consent to our and our 193 partners’ processing as described above. Alternatively you may access more detailed information and change your preferences before consenting or to refuse consenting.":1,"#Türkiye":1,"#Uzbekistan":1,"#Kyrgyzstan":1,"#Case Studies Archives - searchadsmaven.com":1,"#April 11, 2024":1,"#May 30, 2024":1,"#June 4, 2024":1,"#June 21, 2024":1,"#June 28, 2024":1,"#Apple Search Ads Login is the process or portal through which advertisers input a specific set of credentials to access their Apple Search Ads account in":1,"#Apple Search Ads Login - searchadsmaven.com":1,"#Apple Search Ads Login is the process or portal through which advertisers input a specific set of credentials to access their <a ljsid-1=\"\">Apple Search Ads</a> account in order to manage and monitor ad campaigns. This typically involves entering an Apple ID and password.":1,"#Apple Search Ads Login | Definition":1,"#What Is Apple Search Ads Login?":1,"#Attribution Window - searchadsmaven.com":1,"#Bid Types are the different bidding options available in <a ljsid-1=\"\">Apple Search Ads</a>, such as <a ljsid-3=\"\">cost-per-tap</a> (CPT) or <a ljsid-5=\"\">cost-per-thousand-impressions</a> (CPM), which allows advertisers to choose how they are charged for their ad placements.":1,"#Automation is the use of technology to automate repetitive tasks within <a ljsid-1=\"\">苹果搜索广告</a> campaigns, assisting in managing and optimizing them with minimal manual intervention. Automation can include setting up rules for bid adjustments, budget allocation, and <a ljsid-3=\"\">keyword</a> optimization, as well as other campaign management tasks to improve efficiency and performance. Automation also enables app developers and marketers to respond to market changes much more nimbly than is possible via manual campaign management.":1,"#Automation is the use of technology to automate repetitive tasks within Apple Search Ads campaigns, assisting in managing and optimizing them with minimal":1,"#Automation - searchadsmaven.com":1,"#Automation | Definition":1,"#What Is Automation?":1,"#An Attribution Window is the predefined time period following an ad interaction (click or impression) during which a conversion, such as an app install, is":1,"#An Attribution Window is the predefined time period following an ad interaction (click or impression) during which a <a ljsid-1=\"\">conversion</a>, such as an app install, is credited to the ad campaign. This window can vary depending on the advertiser’s settings and <a ljsid-3=\"\">attribution</a> tool used.":1,"#Attribution Window | Definition":1,"#What Is an Attribution Window?":1,"#Bid Types are the different bidding options available in Apple Search Ads, such as cost-per-tap (CPT) or cost-per-thousand-impressions (CPM), which allows":1,"#Bid Types - searchadsmaven.com":1,"#Bid Types | Definition":1,"#What Are Bid Types?":1,"#Cost-per-thousand-impressions (CPM) is the price Apple charges the campaign for every thousand users when they see your ad on the Search tab.":1,"#Cost-Per-Thousand-Impressions | What is Cost-Per-Thousand-Impressions":1,"#Cost-per-thousand-impressions (CPM) is the price Apple charges the campaign for every thousand users when they see your ad on the Search tab. An impression is counted each time at least 50% of your ad is visible for 1 second.":1,"#Cost-Per-Thousand-Impressions | Definition":1,"#What is Cost-Per-Thousand-Impressions (CPM)?":1,"#Cost per Install (CPI) is a key performance metric in <a ljsid-1=\"\">Apple Search Ads</a> that represents the average cost an advertiser pays for a successful app install generated via ad campaigns. CPI is calculated by dividing total ad spend by the number of app installs attributed to the ads.":1,"#Search tab campaigns control ads that show up on the actual search page under the “Suggested” section before the user has typed in any keywords. The creative for these is lifted from the assets you’ve already uploaded to your App Store product page and features your app name, icon, and subtitle. Search tab campaigns are only available in the Advanced version.":1,"#Search results campaigns control bids for certain keywords and audiences that are used by potential customers in the Apple App Store search results page. If you win the bid for the keyword searched for, your app will show up first. These are available in both Basic and Advanced plans but differ in the amount of control you have.":1,"#While having some prior experience in ad campaigns and terminology gives a marketer a bit of a head start, the basic framework of Apple Search Ads is fairly straightforward. ASA is broken up into search results campaigns and search tab campaigns.":1,"#Setting up":1,"#Just like with an iceberg, the parts you can see on the Apple Search Ads console only tell you part of the picture. A large number of concepts and definitions get used ubiquitously so make sure to reference the <a ljsid-1=\"\">glossary </a>":1,"#These are pretty daunting words but they carry a certain amount of weight especially when it comes to a successful marketing strategy. This is the first post in a series of educational blog posts we have designed to help you the developer, advertiser, or agency get the most out of your Apple Search Ads campaign.":1,"#Optimize Apple Search Ads (ASA) campaigns: Insights on diversifying ad strategies, targeting, and campaign structures for success.":1,"#“Those who fail to plan are planning to fail.” — Benjamin Franklin":1,"#Optimize ASA Campaigns: Diversifying Your Portfolio":1,"#Apple Search Ads search tab campaigns":1,"#Apple Search Ads results campaigns":1,"#Next: Keywords Analysis and Optimization":1,"#Keywords and campaigns with Search Ads Maven":1,"#The Competitor Campaign focuses on customers searching for non-branded terms within your app’s category and the app’s function. Here, you are focusing on terms that could be used for customers searching for apps similar to ours. Our keywords and audience selection are still narrow so you still want to keep the campaign on an exact match. This is where having a campaign management platform (CMP) can help as they will have tools to help you discover those keywords and the price they are bidding on":1,"#Category Campaign is broader than the Brand Campaign as now you are working on conquering the vertical channel your app lies in. If you have a gaming app, you will want to start being competitive with more general terms like “game”, “card”, or “solitaire.” This allows you to reach a much larger audience than the Brand Campaign so you will want to keep your audience selection broader. Of course, you will need to still use exact match types and make sure each of these terms is still related to the app. You get charged per tap and impressions now, not installs, so you don’t want people looking for business cards getting served ads for your playing cards app.":1,"#The Brand Campaign is designed with a focus on capturing and protecting your brand position in the marketplace. You don’t want competitors to out-bid you using your own app name or search terms directly related to them. This is probably where you should spend your first efforts as it’s going to lead to the most installs per tap. You will want to keep your keywords on an “exact match” type meaning Apple will only accept bids from this campaign for the specific keywords you attach to it.":1,"#Apple Search Ads 101: Starting out":1,"#Brand vs Category vs Competitor vs Discovery":1,"#To really understand the power of the Advanced solution, look at how you can now structure your campaigns. Campaigns are broken down into four different categories based on how you want to use them to improve performance and allow you to scale more effectively.":1,"#Now that you can target specific audiences, you need to make sure that you are showing your ads to the searches that you know are going to be more inclined to download our app. Let’s say you had a home maintenance app that was designed to help with home repairs. You can target an audience in the 25-40 age range since they will be more inclined to own a home. Also, regional differences in language can be important. If your app had the word “Color” in it, you could target the keyword “Colour” in the UK.":1,"#What you are charged for changes with Advanced. With Basic, had a CPI price model, but you will now be charged for taps (clicks) and also per thousand impressions. This enables you to be smarter with your spend, but you will need to be constantly on top of your campaigns as high-value keywords can quickly eat up your daily or monthly spend.":1,"#The Advanced Version is where you can start targeting specific audiences and keywords for our campaigns. The ASA calls these segmentations <a ljsid-1=\"\">ad groups</a>.” You can combine these ad groups with your campaigns and then layer those ad groups with different groups of keywords for bids. Ad groups can be reused in multiple campaigns so you can target the same audience in different campaigns and different keywords. There is also the ability to control your spending at the campaign level so you can increase spend on more effective audiences. The Advanced version has no maximum monthly budget so you can go beyond what you were spending in the Basic version and also more effectively.":1,"#Apple gives you $100 of free credit in Apple Search Ads for new accounts, which is useful for experimenting with the platform. While the Basic plan gives you fewer options to experiment with, you could start with a simple $5 daily cap on an install budget and see what happens. Keep experimenting and improving your basic marketing goals until you hit that $5 daily ad spend so you know when it’s time to move on to something more advanced.":1,"#Still, spending time on the Basic plan gives you an opportunity to improve some of the foundational elements of your app. The metadata of the app could be off and reach customers in searches who aren’t interested. Your creative screenshots might not be eye-catching or they may be confusing to people so the title and subtitle could be more descriptive. Now is the time to note what other apps come up with the category or keywords your app is in. Find, what we are going to call now, your “organic” competition.":1,"#For starting developers, the Basic plan could be a decent start although as your spend increases, you run the risk of having a larger cost per install (CPI) in the crowded marketplace. While you only pay for the installs you get, you’re in competition with every other developer on the Basic and Advanced plans. Therefore, you will always be increasing your ad spend just to keep up.":1,"#Apple Search Ads plans start with a Basic Version which caps your monthly ad spend at $10,000 per app per month and has no ability for keywords and audience refinements.To create your ad, Apple scrapes your app’s metadata for content to promote your ad so you will need to make sure it’s representative of what you want.":1,"#Basic vs Advanced":1,"#<strong ljsid-0=\"\">Category</strong> – Generic keywords targeted at the overall store category of the app.":1,"#<strong ljsid-0=\"\"> Brand</strong> – Keywords that are tightly coupled to your brand. Unlike other categories, these keywords are not automatically generated and must be supplied later during the add keywords step.":1,"#Вебинары:":1,"#Apple Search Ads (ASA) offers a showcase for getting your app directly in front of potential users at pivotal moments in their <a ljsid-1=\"\">アプリストア</a> journey. According to Apple, 62% of surveyed users are more likely to check out apps highlighted across the App Store. By strategically utilizing the four Apple Search Ads ad placements—Search tab, search results, Today tab, and product pages—you can significantly enhance your app’s visibility and drive downloads.":1,"#With this trend projected to continue into the foreseeable future, having the ability to make the most of your campaigns in Apple Search Ads (ASA) is more important than ever. Using a Campaign Management Platform (CMP) like <a ljsid-1=\"\">Search Ads Maven</a> gives you that control and not at the cost of your valuable time. What a CMP offers is Streamlining, Better Intelligence, and Data Integrations.":1,"#It’s clear that Apple Search Ads is going to be the dominant force in driving installs for the foreseeable future. It will become increasingly important to manage and streamline your operations with one if you want to stay relevant in the iOS marketplace. A CMP is the most cost- and time-effective way to make sure your app gets the attention it needs. Contact <a ljsid-1=\"\">Search Ads Maven</a> to request your demo today.":1,"#For best practices for Apple Search Ads, check out our blog <a ljsid-1=\"\">Apple Search広告の最適化: パフォーマンス向上のための5つの賢明なヒント</a>.":1,"#点击率 (TTR)":1,"#See also <a ljsid-1=\"\">How to Scale & Diversify Your Keyword Mix on Apple Search Ads</a>":1,"#Attribution is the process of identifying and assigning credit to the various marketing touchpoints a consumer encounters on their journey toward a <a ljsid-1=\"\">conversion</a> event, such as an app install, purchase, or other desired action. It helps marketers understand which channels, campaigns, or interactions are most effective in influencing consumer behavior and driving outcomes. On <a ljsid-3=\"\">Apple Search Ads</a>, taps on ads can be attributed to resulting app installs.":1,"#Cost per install (CPI) is the rate at which you pay to acquire new users.":1,"#Cost-Per-Install | What is Cost-Per-Install | CPI | Definition":1,"#This key performance metric is sometimes referred to as <a ljsid-1=\"\">cost per acquisition</a> (CPA).":1,"#This metric is crucial for advertisers to understand the efficiency of their campaigns and overall cost of acquiring new users. By closely monitoring and optimizing CPI, advertisers can ensure that they are achieving a favorable return on investment (ROI) and making the most of their ASA budget.":1,"#Cost per Install | Definition":1,"#What Is Cost per Install (CPI)?":1,"#<strong ljsid-0=\"\">Discovery</strong> – Primarily negative keywords (set to broad search) which do not appear in your other campaigns.":1,"#– Competitor keywords are based on the keywords of competitor apps. To produce the most relevant and cost-effective keywords, you will be asked to provide certain thresholds for variables like organic rank, popularity, and total apps. We suggest you experiment with the keyword analysis tool separately to determine competitor values that work well for you. While you can adjust competitor thresholds to whatever you like, a suggested example is:":1,"#Next we get a selection of keyword categories to pick from:":1,"#Let’s dive in and start generating our campaigns! Click on generate campaigns and select a campaign group and app.":1,"#In the upper right hand corner, select App Settings to automatically set the total budget, daily cap, and CPT for each country per app. No need to repeat your spend settings for every campaign you make.":1,"#First, log into your Search Ads Maven portal and you will find the campaign generator tool on the left-hand navigation. Once there, you will see any generated campaigns.":1,"#How to use it:":1,"#What makes our campaign generator different? We have taken the power of our keyword analyzer and automatically identify campaign keywords YOU should be bidding on, whether it’s to maintain category presence in the App Store or conquer your competition.":1,"#stage.searchadsmaven.com":1,"#MMP Integration & Goal Creation with Search Ads Maven":1,"#Getting to that information requires us to move our ASA strategy into the next level with mobile measurement partner (MMP) integration & goal creation within Search Ads Maven.":1,"#. The Apple App Store only allows you to view what it can see. High-quality, true profit-generating decisions require information that happens after your app is downloaded and installed.":1,"#Profit-generating decisions require information post app installation. Leverage Search Ads Maven's MMP integration and custom goal creation.":1,"#Apple Search Ads 104: MMP Integration & Goal Creation":1,"#With your permission we and our partners may use precise geolocation data and identification through device scanning. You may click to consent to our and our 194 partners’ processing as described above. Alternatively you may access more detailed information and change your preferences before consenting or to refuse consenting.":1,"#所有优势":1,"#太耗时":1,"#关键词之旅":1,"#迟到获胜®":1,"#用完":1,"#最大挑战":1,"#Ad Groups | What are Ad Groups | Ad Groups Definition":1,"#Ad Groups in Apple Search Ads are used to define who sees your ads. Within Ad Groups you can set audience refinements relevant to your app.":1,"#Ad Groups | Definition":1,"#What are Ad Groups?":1,"#<strong ljsid-0=\"\">Test & Learn</strong>: As with any new metric, rigorously test, learn, and refine to maximize the value of view-through conversions for your unique app and audience.":1,"#View-through metrics have arrived on Apple Search Ads, giving advertisers a fresh perspective on how their campaigns influence user behavior beyond the tap. This past July, Apple updated its <a ljsid-1=\"\">Reporting Options & Definitions</a> documentation to include the following new reporting metrics:":1,"#The Search Ads Maven campaign generator was designed to help out whether you have one or a thousand apps. Manage country-level default values for total budget, daily cap, and cost per tap (CPT) so you can automatically establish multiple ad groups for each type of campaign.":1,"#Do you manage multiple apps? No problem!":1,"#Remember, once your campaigns are up and running, ongoing management and optimization is easy with our mobile measurement partner integrations, custom goal support on post-install activity, automation rules, and alerts.":1,"#That’s why Search Ads Maven created a breakthrough campaign generator tool that automates many of the tedious steps that frustrate even the most savvy Apple Search Ads experts. Our campaign generator tool combines the utility of Apple and AppTweak’s app data with the powerful intelligence analysis of Kochava. In a matter of minutes, you can generate campaigns, be it brand, category, competitor, discovery, or your custom templates.":1,"#Getting into Apple Search Ads to promote your app can feel overwhelming. With the basic suggestions you get from Apple, it’s hard to know where to start and it’s easy to never finish. For experts, it can take a serious amount of time to set up a new app and build out all of the ASA campaigns, ad groups, and target keywords across different countries, age brackets, genders, device types, and other variables.":1,"#Eliminate guesswork and save time with the breakthrough Search Ads Maven campaign generator":1,"#Eliminate guesswork and save time leveraging the breakthrough Search Ads Maven campaign generator for your Apple Search Ads.":1,"#Search Ads Maven Campaign Generator for Apple Search Ads":1,"#segmentation rules":1,"#automated campaign configuration":1,"#default value dashboard":1,"#campaign dashboard":1,"#campaign generation details":1,"#The last step is to add keywords to our campaigns. You only need to take action here if you checked the box for brand and/or custom categories during the second step. For all other categories, Search Ads Maven will automatically generate all of the keywords for us. At the top of every hour, all generated campaigns will finish processing – automatically building out the optimal ad group structure and incorporating the right keywords. We can have hundreds of keywords added to campaigns with a budget we have already determined. What took us hours of research and set up in the past is done before we finish our first cup of coffee.":1,"#Next, we can select our segmentation for the campaigns. Decide which age groups, locations, genders, and devices we want to target. Remember the default settings we put in for those regions? Search Ads Maven will use those values to set up our budgets for the generated campaigns automatically.":1,"#You can select more than one at a time if you want to generate multiple campaigns. Brand and category types are good places to start if you haven’t created campaigns yet.":1,"#<strong ljsid-0=\"\">Custom</strong> – This category allows you to create multiple campaigns quickly using your own keywords. Each campaign will be named based on the slug provided. You will enter keywords for each campaign later during the add keywords step.":1,"#Total Apps > 100":1,"#Popularity > 5":1,"#Organic Rank > 1":1,"#Which audience do I need to target for this campaign?":1,"#Whether you just started promoting your app or are in charge of a client with multiple apps, the depth and breadth of an effective ASA campaign can get overwhelming.":1,"#Streamlining":1,"#Apple Search Ads have been booming since the release of iOS 14 in September 2020. <a ljsid-1=\"\">Financial Times </a>reported in October 2021 that “Apple’s in-house business is now responsible for 58 percent of all iPhone app downloads that result from clicking on an advert. A year ago, its share was 17 percent.” What this means is that developers, advertisers, and agencies have moved into the Apple Search Ads market to fuel installs for their apps. Since the price of a keyword bid is determined by the campaign willing to spend the highest amount, the average price for a cost per tap in the App Store has skyrocketed.":1,"#Use an ASA platform to optimize and strategize for today and into the future":1,"#Having the ability to make the most of your campaigns in Apple Search Ads is more important than ever. Learn more about how we can help.":1,"#CMP for Apple Search Ads":1,"#Conclusion":1,"#Once you have the bigger picture brought together, you have to stay on top of any changes. Probably one of the most effective tools a CMP has is multiple-goal monitoring. Let’s say you have a campaign that continuously hits its daily cap. It could be that there is one keyword in your ad group dominating the spend and crowding out the rest. Being notified of a campaign that appears to be over-performing but in fact, needs to be split into two can keep your cost-per-install in check. The sooner you’re notified, the sooner you can fix it and make improvements. You can use email or Slack channel integrations to be notified about that campaign in the way that’s most effective to you. Plus, with enhanced account management, you can select the team members you want and give permissions where needed. Many platforms come with automated bid management that allows you to control your cap and performance and increase installs.":1,"#Keep control of costs for your ASA campaigns with multiple goal monitoring and KPIs pulled in from each of these sources and compare data that are “apples-to-apples” on all your advertising spend. Use cohort analysis to analyze your revenue and ROAS over time so you can better understand your return on ASA.":1,"#Any developer or ad agency knows that it’s the information you don’t have that will kill your business. It can be so time-consuming that all this information comes from so many different sources. Even once you have it, being able to use it effectively can be another roadblock. Pulling all of this information together can be a nightmare but necessary. With a CMP, you can have all these sources tied under one analytics dashboard. Better analytics means better bids. Use custom reports to find your campaign’s strong points and then use that information to help fuel improvements beyond ASA.":1,"#Data Integrations":1,"#So far, we have only talked about optimizing ad groups where your keywords and audience selection exists, but a CMP can also help with app store optimization (ASO). With the ability to pull in insights on your App Install page, you can find drop-offs in your funnel and A/B test new custom product pages.":1,"#A CMP also allows you to connect to your mobile measurement partner (MMP) like Kochava, AppsFlyer, Singular, Adjust, Branch, and Tenjin. The post-install performance data offered by an MMP enables you to optimize your ASA campaigns toward a specific goal beyond installs. For instance, let’s say a campaign is for new installs but you want to optimize toward users who start a free trial. Without a CMP, Apple Search Ads can only optimize toward install. A CMP incorporates MMP post-install data to factor in custom goals beyond install into your automated bidding optimization. It’s more important than ever to have your ASA campaign performance graded on what matters most to you, which is installers that perform.":1,"#Use reports and resulting recommendations to understand and optimize performance from bidding on keywords, adjusting your daily and campaign budget and structure of your campaigns. Discover those underperforming ads and then compare them to industry benchmarks so you can grade yourself fairly. Plus, find the Ad Groups with low tap-through-rate (TTR) and/or conversion rate (CR). This is important because the ASA algorithm adjusts the tap cost based on the TTR. The higher the rate the more the tap cost goes down. This makes certain words sometimes more expensive than your budget can afford. With the right intelligence, you can find five new keywords that can outperform on the same budget than resorting to just increasing bids on the words you already have.":1,"#Advanced analytics for your ads management is another crucial piece necessary to chart performance and piece out crucial information that could be holding campaigns back (cannibalization, keyword bloat, spend hogging, etc). This is even more important if you’re an ad agency managing apps with multiple ad groups layered on top of each other. It could take an entire day to chart year-to-date taps, impressions, and spend for one account, but if you have a CMP, the work is already done for you. Compare account, app, or campaign performance quickly and easily with advanced filtering then download your reports in multiple formats. Spend less time in spreadsheets and more time improving performance.":1,"#As the competition for winning bids has increased, the need for actionable intelligence has risen. Knowing who your competitors are and tracking their performance is an easy way to gain that edge. Many CMPs are connected with app store optimization tools like <a ljsid-1=\"\">AppTweak</a> that can pull in data directly from the app stores and allow you to track competitors’ visibility scores and paid keyword usage. On top of that, with these tools, the CMP can provide keyword recommendations beyond just what your competitors are using. You can use these recommendations to optimize your performance, eliminate duplicate keywords, identify low-performance keywords, and discover bottlenecks.":1,"#Better Intelligence":1,"#A CMP allows for cross-app ASA campaign management automation using Apple best practices. Build out multiple Apple Search Ads Campaigns (Brand, Competitor, Category, or Discovery) in less time than it takes to build one traditionally. You can add discovery, brand, or negative keywords in bulk to an existing or new campaign with the click of a button, eliminating the tedious ad operations needed when using Apple’s native Search Ads dashboard.":1,"#How can I manage multiple campaigns and apps without competing against myself?":1,"#Am I using the right types of keywords like negative, exact, and broad?":1,"#Am I bidding on the right keywords to fuel the KPIs that matter to me?":1,"#How does regionalism affect it?":1,"#We’ll cover how to manage Campaigns, Ad Groups and optimize the bid process so we can win every search on Apple Search Ads.":1,"#Apple Search Ads: Campaign, Ad Groups, and Bid Analysis":1,"#Campaigns in Search Ads Maven are easy to visualize":1,"#<a ljsid-0=\"\"><strong ljsid-0-0=\"\">Campaign</strong></a> – the “container” that organizes ad spend budgets in ASA. Campaigns contain segmentation, Ad Group settings, device targeting, and keywords.":1,"#Targeting Demographics and selecting your audience":1,"#Next: MMPs and More":1,"#Previous: Keyword Analysis":1,"#Now that we have a good foundation on our bids and how we want to control our budget, in our next installment we shall feature ad variations and reporting for Apple Search Ads.":1,"#When it comes to bids within Apple Search Ads, the most important concept is":1,"#Bids: Bid Analysis and Winning the Bid":1,"#So in this scenario we are grouping all of the people searching on our Brand keywords and are willing to spend the same amount on Max Cost-Per-Tap (CPT) on all of them. Let’s say we have an educational app and know that the audience that will be most interested in downloading the app are parents 20-30yrs old in the US. Meanwhile, we can adjust other Ad Groups’ spend to something more optimal.":1,"#(iPad & iPhone)":1,"#Worldwide":1,"#Negative":1,"#Conquesting":1,"#Worldwide targeted (iPad & iPhone)":1,"#Almost by definition, the iOS market is the target audience for fintech apps. Apple users tend to be more affluent and, therefore, more apt to use and spend for apps and continue to spend after install. With such a large rate of growth for fintech and with the target audience being on an iPhone, it is easy to see why there is almost <a ljsid-1=\"\">twice the average in cost-per-tap (CPT)</a> in Apple Search Ads for fintech apps.":1,"#The iOS market is effectually *the* target audience for fintech apps. Buy low and sell high to leverage Apple Search Ads (ASA) for fintech.":1,"#Apple Search Ads for fintech":1,"#Product Page ads should be used to round out your budget, but at this point, it will come down to the individual app to determine how well they could work. As fintech apps are very specific in what they offer, you should probably focus on your specific category or similar ones. Banking apps can fuel quite a few installs if they already have a trusted name and if a person sees it after scrolling down to the bottom of a competitor’s page. If you need exposure, this may not be the best way to build it but you should always keep some of these campaigns in your mix.":1,"#Are these useful within Apple Search Ads for fintech? Today and Search Tabs Ads will be good for exposure depending on the cost. Yet, exposure is perfect for specific ad groups and can be worth the bid. For the Today tab, make sure you focus on very visually appealing, creative screenshots and images that build off a sense of trust and value. You only have a few seconds before a user passes along so, make it easily understandable.":1,"#For as long as markets have been around, the phrase “money talks” has always been true. For the fintech app market, it could be said, “Money talks, but volume matters.” More active users mean more in-app activity, and one of the best places to find and keep those active users is through leveraging Apple Search Ads for fintech.":1,"#As stated earlier, fintech CPT is the highest in the App Store, so it’s important to know the value of a keyword you are bidding on. This is where an MMP is essential to trace a bid to the lifetime value of that install. Additionally, if you have ads served inside your app, you can show more relevant content to users based on what keywords they used to search for your app. Check the keywords you are ranking in not only in your home region but elsewhere as well. Showing what keywords you rank highly in organically in some regions can help you target keyword bids in others.":1,"#ASA doesn’t offer very much demographic data to work off of. The only data we have is sex, location, and device type. Yet there is one more that can be very powerful with Apple Search Ads for fintech: age.":1,"#What are fintech apps? fintech apps allow businesses to optimize and streamline their financial operations by providing users with automated and improved financial services. The fintech industry is expansive. No one app does it all. That is why many sub-verticals within the fintech category provide unique services for their users.":1,"#Therefore, it makes good “cents” to know what you are getting for that cost. Today, we will review how novice and even expert fintech marketers can optimize their ASA strategy.":1},"version":4006}]