[{"_id":"project-settings","settings":{"translateMetaTags":true,"translateAriaLabels":true,"translateTitle":true,"showWidget":true,"isFeedbackEnabled":false,"fv":1,"customWidget":{"theme":"custom","font":"rgb(255,255,255)","header":"rgb(47,65,108)","background":"rgba(47,65,108,1)","position":"right","positionVertical":"top","border":"rgb(204,204,204)","borderRequired":false,"widgetCompact":true,"isWidgetPositionRelative":false},"widgetLanguages":[],"activeLanguages":{"zh":"中文(简体)","de":"Deutsch","ja":"日本語","ko":"한국어","es":"Español","ru":"Русский","en":"English"},"enabledLanguages":["de","en","es","ja","ko","ru","zh"],"debugInfo":false,"displayBranding":false,"displayBrandingName":false,"localizeImages":false,"localizeUrls":false,"localizeImagesLimit":false,"localizeUrlsLimit":true,"localizeAudio":false,"localizeAudioLimit":false,"localizeDates":false,"disabledPages":[],"regexPhrases":[],"allowComplexCssSelectors":false,"blockedClasses":false,"blockedIds":false,"phraseDetection":true,"customDomainSettings":[],"seoSetting":[],"translateSource":false,"overage":false,"detectPhraseFromAllLanguage":false,"googleAnalytics":false,"mixpanel":false,"heap":false,"disableDateLocalization":false,"ignoreCurrencyInTranslation":false,"blockedComplexSelectors":[]},"version":2938},{"_id":"en","source":"en","pluralFn":"return n != 1 ? 1 : 0;","pluralForm":2,"dictionary":{},"version":2938},{"_id":"outdated","outdated":{"#News Archives - searchadsmaven.com":1,"#<strong ljsid-0=\"\">关键词旅程</strong><br ljsid-1=\"\"> Automate discovery & validation of new high-performing keywords to add to dedicated campaigns.":1,"#Automate discovery & validation of new high-performing keywords to add to dedicated campaigns.":1,"#Incorporate custom MMP goals so you can merge your data with ASA performance metrics in the tool and operate off of the real-time results.":1,"#Build out rules to pause underperforming campaigns or reallocate funds between campaigns.":1,"#Select triggers and actions to build your own simple or complex rules, or use our templates.":1,"#Use the easy and intuitive script tool to build out your rule without needing years of programming experience:":1,"#Tap into the true power of automation in Apple Search Ads with the new scripted automation tool in Search Ads Maven, recently released for Enterprise customers. Build out an unlimited set of conditional triggers and actions so your campaigns can automatically pause, start, change budget, and more when defined criteria are met. With this powerful tool, you won’t be bound by predefined rule categories or use cases.":1,"#Why trust an AI for suggestions when you have all the information you need in front of you?":1,"#It’s your data, use it to optimize your campaigns.":1,"#Since the release of App Tracking Transparency , it has been hard to get real-time attribution measurement of any campaign in iOS. Even SKAdNetwork requires over 24 hours before you can gain meaningful measurement. Currently, only Apple Search Ads (ASA) give true, real-time measurements of any Apple product. Because of that, Search Ads Maven has developed a tool that allows you to leverage that real-time data to optimize your ASA budget and give you boundless opportunities.":1,"#Search Ads Maven is proud to announce our scripted automation tool, leveraging user feedback and built from the ground up,":1,"#Search Ads Maven Scripted Automation":1,"#With Search Ads Maven, the platform is your platform. We have been working with users to build out and improve our tools’ usability and create an easy-to-use onboarding wizard to help any UA manager get started in ASA. The wizard shows you step-by-step through integration with your Apple account and MMP. Then, it takes you through campaign and ad group creation with ease. Whether you are new or an expert in ASA, this onboarding wizard was developed to get you started winning bids in no time.":1,"#Log into Search Ads Maven, head over to the Automation tab, and try building your own action today!":1,"#Here, the action will take the CampaignID of the campaign that triggered it and then send an instruction to pause it. You can also add a log() function to keep a record of the action so you can go back and see why the campaign was paused.":1,"#<strong ljsid-0=\"\">Step 2 Action</strong>: PauseCampaign(id)":1,"#With this trigger the rule will execute the moment a campaign gets over 25 installs but also has a cost-per-acquisition (CPA) of over $10. You can adjust these values to fit your definition OR use custom variables so that the rule fits as conditions change.":1,"#<strong ljsid-0=\"\">Step 1 Trigger</strong>: campaign.cpa &gt; 10 and campaign.installs &gt; 25":1,"#One of the big issues with any online advertising is that by the time you learn that a campaign is performing poorly you’ve already spent weeks funding it. What if you could pause those campaigns before they eat up your budget, giving you time to retool and fix them? Here’s an example of a campaign that has been paused due to poor performance:":1,"#Search Ads Maven’s campaign automation tool has been a massive success in getting new winning campaigns built in less time than it takes to finish your morning cup of coffee. Now, Search Ads Maven is proud to announce our <strong ljsid-1=\"\">scripted automation tool</strong>, leveraging user feedback and built from the ground up.":1,"#Easy app store optimization with Search Ads Maven scripted automation tool":1,"#Search tab campaigns control ads that show up on the actual search page under the “Suggested” section before the user has typed in any keywords. The creative for these is lifted from the assets you’ve already uploaded to your App Store product page and features your app name, icon, and subtitle. Search tab campaigns are only available in the Advanced version.":1,"#Search results campaigns control bids for certain keywords and audiences that are used by potential customers in the Apple App Store search results page. If you win the bid for the keyword searched for, your app will show up first. These are available in both Basic and Advanced plans but differ in the amount of control you have.":1,"#While having some prior experience in ad campaigns and terminology gives a marketer a bit of a head start, the basic framework of Apple Search Ads is fairly straightforward. ASA is broken up into search results campaigns and search tab campaigns.":1,"#Setting up":1,"#Just like with an iceberg, the parts you can see on the Apple Search Ads console only tell you part of the picture. A large number of concepts and definitions get used ubiquitously so make sure to reference the <a ljsid-1=\"\">glossary </a>":1,"#These are pretty daunting words but they carry a certain amount of weight especially when it comes to a successful marketing strategy. This is the first post in a series of educational blog posts we have designed to help you the developer, advertiser, or agency get the most out of your Apple Search Ads campaign.":1,"#Optimize Apple Search Ads (ASA) campaigns: Insights on diversifying ad strategies, targeting, and campaign structures for success.":1,"#“Those who fail to plan are planning to fail.” — Benjamin Franklin":1,"#Optimize ASA Campaigns: Diversifying Your Portfolio":1,"#Apple Search Ads search tab campaigns":1,"#Apple Search Ads results campaigns":1,"#Next: Keywords Analysis and Optimization":1,"#It’s obvious that keyword selection and campaign knowledge get complicated fast. Plus, every campaign you do will require a whole set of analytics with charts and trends to understand performance well. This is where a CMP like <a ljsid-1=\"\">Search Ads Maven</a> can make order out of that chaos. Connecting your account will enable better analytics, keyword performance, and provide industry benchmarks that will allow you to know if your ads are performing as well as they should.":1,"#Keywords and campaigns with Search Ads Maven":1,"#The final campaign structure is a Discovery Campaign. Here, you are going to go to a much wider audience and parse out possible higher-quality search terms that you haven’t been able to find earlier. You will break down your keywords into two different groups: You can use a broad match on keywords that you had in the three prior campaigns with <a ljsid-1=\"\">Search Match</a> turned off and then another campaign where you aren’t using any specific keywords and have Search Match turned on. You want to separate these to make sure you can identify performance between them. Another thing you’ll want to do is utilize <a ljsid-3=\"\">negative keywords</a> more. It’s possible to have two of your own campaigns competing against one another without even realizing it. Negative keywords will ensure you aren’t competing against yourself and keep your budget under control.":1,"#The Competitor Campaign focuses on customers searching for non-branded terms within your app’s category and the app’s function. Here, you are focusing on terms that could be used for customers searching for apps similar to ours. Our keywords and audience selection are still narrow so you still want to keep the campaign on an exact match. This is where having a campaign management platform (CMP) can help as they will have tools to help you discover those keywords and the price they are bidding on":1,"#Category Campaign is broader than the Brand Campaign as now you are working on conquering the vertical channel your app lies in. If you have a gaming app, you will want to start being competitive with more general terms like “game”, “card”, or “solitaire.” This allows you to reach a much larger audience than the Brand Campaign so you will want to keep your audience selection broader. Of course, you will need to still use exact match types and make sure each of these terms is still related to the app. You get charged per tap and impressions now, not installs, so you don’t want people looking for business cards getting served ads for your playing cards app.":1,"#The Brand Campaign is designed with a focus on capturing and protecting your brand position in the marketplace. You don’t want competitors to out-bid you using your own app name or search terms directly related to them. This is probably where you should spend your first efforts as it’s going to lead to the most installs per tap. You will want to keep your keywords on an “exact match” type meaning Apple will only accept bids from this campaign for the specific keywords you attach to it.":1,"#Apple Search Ads 101: Starting out":1,"#Brand vs Category vs Competitor vs Discovery":1,"#To really understand the power of the Advanced solution, look at how you can now structure your campaigns. Campaigns are broken down into four different categories based on how you want to use them to improve performance and allow you to scale more effectively.":1,"#Now that you can target specific audiences, you need to make sure that you are showing your ads to the searches that you know are going to be more inclined to download our app. Let’s say you had a home maintenance app that was designed to help with home repairs. You can target an audience in the 25-40 age range since they will be more inclined to own a home. Also, regional differences in language can be important. If your app had the word “Color” in it, you could target the keyword “Colour” in the UK.":1,"#What you are charged for changes with Advanced. With Basic, had a CPI price model, but you will now be charged for taps (clicks) and also per thousand impressions. This enables you to be smarter with your spend, but you will need to be constantly on top of your campaigns as high-value keywords can quickly eat up your daily or monthly spend.":1,"#The Advanced Version is where you can start targeting specific audiences and keywords for our campaigns. The ASA calls these segmentations <a ljsid-1=\"\">ad groups</a>.” You can combine these ad groups with your campaigns and then layer those ad groups with different groups of keywords for bids. Ad groups can be reused in multiple campaigns so you can target the same audience in different campaigns and different keywords. There is also the ability to control your spending at the campaign level so you can increase spend on more effective audiences. The Advanced version has no maximum monthly budget so you can go beyond what you were spending in the Basic version and also more effectively.":1,"#Apple gives you $100 of free credit in Apple Search Ads for new accounts, which is useful for experimenting with the platform. While the Basic plan gives you fewer options to experiment with, you could start with a simple $5 daily cap on an install budget and see what happens. Keep experimenting and improving your basic marketing goals until you hit that $5 daily ad spend so you know when it’s time to move on to something more advanced.":1,"#Still, spending time on the Basic plan gives you an opportunity to improve some of the foundational elements of your app. The metadata of the app could be off and reach customers in searches who aren’t interested. Your creative screenshots might not be eye-catching or they may be confusing to people so the title and subtitle could be more descriptive. Now is the time to note what other apps come up with the category or keywords your app is in. Find, what we are going to call now, your “organic” competition.":1,"#For starting developers, the Basic plan could be a decent start although as your spend increases, you run the risk of having a larger cost per install (CPI) in the crowded marketplace. While you only pay for the installs you get, you’re in competition with every other developer on the Basic and Advanced plans. Therefore, you will always be increasing your ad spend just to keep up.":1,"#Apple Search Ads plans start with a Basic Version which caps your monthly ad spend at $10,000 per app per month and has no ability for keywords and audience refinements.To create your ad, Apple scrapes your app’s metadata for content to promote your ad so you will need to make sure it’s representative of what you want.":1,"#Basic vs Advanced":1,"#Search Match is a feature of Apple Search Ads Advanced search results campaigns where Apple automatically adds Search Terms.":1,"#Search Match | What is a Search Match | Definition":1,"#Search Match is a default feature of Apple Search Ads Advanced search results campaigns where Apple automatically adds Search Term keywords for your app’s campaigns based off your apps category and metadata.":1,"#Search Match | Definition":1,"#What is a Search Match?":1,"#The App Store is a digital distribution platform developed and maintained by Apple for mobile apps on its iOS and iPadOS operating systems. The platform":1,"#The <a ljsid-1=\"\">应用商店</a> is a digital distribution platform developed and maintained by Apple for mobile apps on its iOS and iPadOS operating systems. The platform enables users to browse and download apps developed with Apple’s iOS Software Development Kit. A wide range of applications are available for download, from games and entertainment to education and productivity—many of which are free. Apps can be downloaded on the iPhone or iPad, and many can be transferred to Apple Watch or Apple TV. The platform also displays app rankings, user reviews, and editorial content such as tips, guides, and developer interviews.":1,"#Finding new keywords that perform is a <strong ljsid-1=\"\">頭痛</strong>":1,"#派对闪光灯":1,"#否定关键字":1,"#广泛匹配":1,"#who can help measure the correct ad spend for the more competitive keywords and the keywords of your competitors. Beyond a CMP, Apple has an additional campaign tool that can help with that expansion. Apple Search Ads Advanced has a feature known as “match types” where search results campaigns help you control how your ads are matched to user searches. Match types come in two options: Broad match and Exact match.":1,"#The best way to expand out from these earlier campaigns is to match up with a Campaign Management Platform (CMP) like":1,"#”搜索的顶部结果中。该应用可能出现在搜索结果中，但也可能被其他标题中也包含“闪光灯”的类似应用所掩盖。":1,"#闪光灯":1,"#The best way to expand out from these earlier campaigns is to match up with a Campaign Management Platform (CMP) like <a ljsid-1=\"\">Search Ads Maven</a> who can help measure the correct ad spend for the more competitive keywords and the keywords of your competitors. Beyond a CMP, Apple has an additional campaign tool that can help with that expansion. Apple Search Ads Advanced has a feature known as “match types” where search results campaigns help you control how your ads are matched to user searches. Match types come in two options: Broad match and Exact match.":1,"#<a ljsid-0=\"\">Custom product pages</a> are a feature within <a ljsid-2=\"\">苹果搜索广告</a> that enable advertisers to create up to 35 additional, unique versions of their app’s <a ljsid-4=\"\">product page</a> in the <a ljsid-6=\"\">应用商店</a>. Each custom product page comprises different content (e.g., videos, text, screenshots) to showcase different features, content, or messaging that may appeal to specific customer segments. Advertisers can link these custom product pages to specific ad variations within ASA campaigns, enabling a more personalized and relevant user experience.":1,"#Search Ad Campaigns are used to promote apps in the Apple Search Store either in App Store search results ads or on the App Store Search tab.":1,"#Search Ad Campaign | What is a Search Ad Campaign | Definition":1,"#Search Ad Campaigns are used to promote apps in the Apple Search Store either in App Store search results ads or on the App Store Search tab. Campaigns can contain individual ad groups, audience refinements, and keywords, which you select based on your goals for the campaign and ad placement.":1,"#Search Ad Campaign | Definition":1,"#What is a Search Ad Campaign?":1,"#The strategies reviewed during the <a ljsid-1=\"\">网络研讨会</a>, particularly those involving detailed adjustments such as hourly bid changes, might indeed seem more relevant to advertisers with substantial budgets. Larger budgets allow for more data points and quicker learning, which can justify an investment in cutting-edge automation tools and strategies.":1,"#<a ljsid-0=\"\">汉密尔顿·拉德克利夫</a>, GM of Search Ads Maven, recently hosted the webinar <a ljsid-2=\"\">Apple Search Ads 问题解决：策略研讨会</a>, where he unpacked common challenges faced by advertisers on Apple Search Ads (ASA) and offered expert strategies and solutions for automating keyword optimization and budget allocation. The Search Ads Maven team gathered some of the most engaging audience questions addressed by Hamilton during the webinar to elaborate on in further detail.":1,"#As trusted advisor charged with defending your brand, you face a daunting challenge: how to protect your brand terms in the vast expanses of the <a ljsid-1=\"\">アプリストア</a>—while wisely allocating your budget. The battleground of <a ljsid-3=\"\">Apple Ads</a> (<em ljsid-5=\"\">formerly Apple Search Ads</em>) presents both peril and opportunity, for competitors lie in wait at your digital gates, ready to intercept high-intent visitors specifically looking for your brand.":1,"#Extend attribution windows to 7–14 days, as users often convert later through brand searches after completing competitive research. Focus on conversion quality metrics like <em ljsid-1=\"\">Day 7</em> ） <em ljsid-3=\"\">Day 30</em> retention rates rather than just CPA, as product pages users may demonstrate superior post-install engagement and lifetime value.":1,"#For comprehensive Apple Ads strategies, explore our companion guides: <a ljsid-1=\"\">Apple Ads 101: Understanding the Four Ad Placements</a> ） <a ljsid-3=\"\">Maximizing Incrementality on Apple Ads</a>.":1,"#Focus on quality metrics such as <em ljsid-1=\"\">Day 7</em> ） <em ljsid-3=\"\">Day 30</em> retention rates rather than just CPA, as this particular audience can demonstrate superior post-install engagement and lifetime value. This also suggests that higher acquisition costs may be justified through superior user commitment levels.":1,"#Alex has built <em ljsid-1=\"\"><strong ljsid-1-0=\"\">FitFusion</strong></em>, a cutting-edge workout app combining AI-powered performance coaching with gamified fitness challenges. But out of the gate, she’s burning through budget competing on <a ljsid-3=\"\">Apple Ads</a> for popular keywords like <em ljsid-5=\"\">fitness app</em> ） <em ljsid-7=\"\">workout tracker</em>. Her growth strategist makes a provocative suggestion: “How about intercepting your competitors’ traffic?”":1,"#Estafa <strong ljsid-1=\"\">Estudio de automatización</strong> de Search Ads Maven, nuestro equipo de expertos lo ayudará a crear una estrategia de automatización con una lógica totalmente transparente basada en sus objetivos y KPI.":1,"#Take advantage of advanced campaign management tools and AI automation that maximize your spend efficiency and growth potential in Apple Ads (formerly Apple Search Ads).":1,"#back":1,"#Close search":1,"#Look for":1,"#Press enter to search or ESC to close":1,"#Start your free trial now":1,"#Boost the growth of your Apple search ads with AI-powered automation":1,"#Discover how Search Ads Maven can be a game-changer for your Apple Search Ads strategy.":1,"#account has been synced, our customer success team will schedule a 30-minute call to review your campaign performance and propose an automation strategy to maximize your efficiency while achieving your goals.":1,"#Once":1,"#Create custom goals":1,"#Enable data synchronization for the first time":1,"#Connect your existing MMP":1,"#Integrate your search ads account":1,"#Integrate with Search Ads Maven in minutes; no SDK required.":1,"#How easy is it to try Search Ads Maven?":1,"#Login":1,"#Leverage generative AI to discover new suggested keywords that you can incorporate into your campaigns.":1,"#Don't get burned by black-box automation. Our Automation Studio transparently displays the building blocks of your automation triggers, actions, and logical rules.":1,"#Transparent automation:":1,"#Set up alerts on any reporting metric to receive notifications about sudden changes in your campaigns, bids, and other variables.":1,"#Alerts:":1,"#Take advantage of our most popular campaign strategy templates or create your own with the help of our experts.":1,"#Strategy management:":1,"#Integrate your mobile measurement partner (MMP) to obtain post-installation event data to optimize custom goals beyond the installation point.":1,"#MMP event data:":1,"#Try it for free":1,"#Quickly integrate with one or more of your ASA accounts to easily manage all your Apple Search Ads activity across all campaign types (Search Results, Search tab, Today tab, and Product page).":1,"#Automate budget reallocations from low-performing campaigns to high-performing campaigns.":1,"#Budget Optimizer":1,"#is too time-consuming.":1,"#Manually reallocating the budget":1,"#in ROAS":1,"#in event-driven installs;":1,"#new high-performing keywords;":1,"#Automate the discovery and validation of new, high-performing keywords to add to dedicated campaigns.":1,"#Supporting documentation":1,"#Keyword Journey":1,"#headache":1,"#Finding new keywords that work is a":1,"#increase in spending.":1,"#Only a 4%":1,"#in customer acquisition.":1,"#increase":1,"#Adjust your daily budget to preserve spending and earn efficient profits during high-impact periods later in the day.":1,"#Win at the End of the Day®":1,"#too early in the day":1,"#Frequently Asked Questions":1,"#is constantly running out":1,"#Their daily budget":1,"#remains at 90-100%.":1,"#Voice share":1,"#in average CPT.":1,"#decrease":1,"#in branding expenses.":1,"#savings":1,"#Real results":1,"#Strategically withdraw from costly bidding wars over your brand terms and concede little or no voice share.":1,"#The 1-2-3 of Apple Search Ads":1,"#Strategic Loss™":1,"#Our automation":1,"#Protecting your brand terms is becoming":1,"#Your challenge":1,"#Explore pre-designed automation templates designed to overcome the most common challenges marketers face in Apple Ads.":1,"#in Apple advertising?":1,"#biggest challenge":1,"#What is your":1,"#Learn more.":1,"#Case studies":1,"#Apple Search Ads is now Apple Ads.":1,"#View case study":1,"#IDT reduces Apple search ad CPA by 60% by leveraging automation.":1,"#Case study:":1,"#Request a free trial":1,"#Free trial Maven Search Ads":1,"#Free trial:":1,"#Explore webinars":1,"#Discover new tips and best practices from Apple Ads experts.":1,"#Why search for Ads Maven?":1,"#en los anuncios de Apple?":1,"#¿Cuál es su":1,"#Descubra nuevos consejos y mejores prácticas de los expertos en Apple Ads":1,"#de usar Search Ads Maven como tu plataforma de gestión de campañas de Apple Search Ads":1,"#Explora":1,"#Escuche a otros comercializadores de anuncios de Apple":1,"#en el CPA promedio":1,"#de ahorro en el gasto general":1,"#La reasignación manual del presupuesto":1,"#en el ROAS":1,"#en instalaciones con eventos":1,"#Automatice el descubrimiento y la validación de nuevas palabras clave de alto rendimiento para agregarlas a campañas dedicadas.":1,"#Encontrar nuevas palabras clave que funcionen es un":1,"#de aumento en el gasto":1,"#en la adquisición de clientes":1,"#Aumento":1,"#Ajuste su presupuesto diario para preservar el gasto y obtener ganancias eficientes durante los períodos de alto impacto más tarde en el día.":1,"#constantemente demasiado temprano en el día":1,"#Su presupuesto diario":1,"#se mantiene en 90-100%":1,"#del CPT promedio":1,"#Disminución":1,"#en gastos de marca":1,"#Ahorro":1,"#Retírese estratégicamente de las costosas guerras de ofertas sobre los términos de su marca y ceda poca o ninguna participación en la voz.":1,"#Proteger los términos de su marca se está volviendo":1,"#For more insights, explore our companion pieces: <a ljsid-1=\"\">Apple Search Ads 101：4つの広告配置を理解する</a> ） <a ljsid-3=\"\">Apple Search広告の最適化: パフォーマンス向上のための5つの賢明なヒント</a>.":1,"#<strong ljsid-0=\"\">MODERATOR<br ljsid-0-1=\"\"> 杰夫·理查森</strong><br ljsid-1=\"\"> 产品营销总监":1,"#Before long, Alex is running product pages campaigns targeting Health & Fitness and Lifestyle categories, potentially getting FitFusion placed atop the <em ljsid-1=\"\"><strong ljsid-1-0=\"\">You Might Also Like</strong></em> section on product pages of competitor apps like <em ljsid-3=\"\">MuscleMate</em>, <em ljsid-5=\"\">CardioQuest</em>, and even <em ljsid-7=\"\">ZenFlow</em>. <a ljsid-9=\"\">应用商店</a> visitors researching workout solutions discover FitFusion while comparing alternatives. By capturing users with demonstrated fitness app intent, Alex’s cost per acquisition (CPA) decreases while her new installs jump 35%.":1,"#Extend attribution windows to 7–14 days, as users often convert later through brand searches after completing competitive research. Focus on conversion quality metrics like <em ljsid-1=\"\">Day 7</em> 和 <em ljsid-3=\"\">Day 30</em> retention rates rather than just CPA, as product pages users may demonstrate superior post-install engagement and lifetime value.":1,"#For comprehensive Apple Ads strategies, explore our companion guides: <a ljsid-1=\"\">Apple Ads 101: Understanding the Four Ad Placements</a> 和 <a ljsid-3=\"\">Maximizing Incrementality on Apple Ads</a>.":1,"#Focus on quality metrics such as <em ljsid-1=\"\">Day 7</em> 和 <em ljsid-3=\"\">Day 30</em> retention rates rather than just CPA, as this particular audience can demonstrate superior post-install engagement and lifetime value. This also suggests that higher acquisition costs may be justified through superior user commitment levels.":1,"#Alex has built <em ljsid-1=\"\"><strong ljsid-1-0=\"\">FitFusion</strong></em>, a cutting-edge workout app combining AI-powered performance coaching with gamified fitness challenges. But out of the gate, she’s burning through budget competing on <a ljsid-3=\"\">Apple Ads</a> for popular keywords like <em ljsid-5=\"\">fitness app</em> 和 <em ljsid-7=\"\">workout tracker</em>. Her growth strategist makes a provocative suggestion: “How about intercepting your competitors’ traffic?”":1,"#<strong ljsid-0=\"\">素敵な自動化:</strong>ブラックボックス自動化に悩まされないでください。当社の Automation Studio は、自動化トリガー、アクション、ロジック ルールの構成要素を透過的に表示します。":1,"#Apple Search Adsキャンペーンを簡単に<span ljsid-1=\"\">最適化して拡張</span>":1,"#戦場を制覇する":1,"#総支出<strong ljsid-1=\"\">20%</strong>削減<br ljsid-3=\"\">ROASが<strong ljsid-5=\"\">78%</strong>増加<br ljsid-7=\"\">平均CPAが<strong ljsid-9=\"\">86%</strong>増加":1,"#予算を手動で再配分するの<strong ljsid-1=\"\">は時間がかかるすぎる</strong>":1,"#顧客獲得数が<strong ljsid-1=\"\">344%</strong>増加<br ljsid-3=\"\">支出は<strong ljsid-5=\"\">わずか4%</strong>増加":1,"#毎日の予算がいつも一日のうちに早く<strong ljsid-1=\"\">使い終わってしまう</strong>":1,"#ブランド支出の<strong ljsid-1=\"\">50%</strong>削減<br ljsid-3=\"\">平均CPTが<strong ljsid-5=\"\">85%</strong>減少<br ljsid-7=\"\"><strong ljsid-8=\"\">シェア・オブ・ボイスは</strong>90～100%を維持":1,"#当社の自動化":1,"#ブランド用語の保護は<strong ljsid-1=\"\">高価に</strong>なりつつある":1,"#<strong ljsid-0=\"\">ケーススタディ:</strong> IDT が自動化を活用して Apple Search Ads の CPA を 60% 削減<br ljsid-2=\"\"><a ljsid-3=\"\">ケーススタディを見る</a>":1,"#<strong ljsid-0=\"\">無料トライアル:</strong> Search Ads Maven を無料で試してみましょう<br ljsid-2=\"\"><a ljsid-3=\"\">無料トライアルをリクエスト</a>":1,"#<strong ljsid-0=\"\">ウェビナー：</strong> Apple 広告のエキスパートによる新しいヒントとベストプラクティスを学ぶ<br ljsid-2=\"\"><a ljsid-3=\"\">ウェビナーを見る</a>":1,"#シェア・オブ・ボイスは":1,"#高額に":1,"#は時間がかかりすぎる":1,"#キーワードジャーニー":1,"#使い切ってしまう":1,"#You can watch the free on-demand webinar in full <a ljsid-1=\"\">ここ</a>.":1,"#Brand protection is a core component of every marketer’s strategy. As companies expand their digital presence, safeguarding a brand’s visibility and reputation becomes increasingly important. To explore concepts, approaches, and recent developments in brand protection, Search Ads Maven, an advanced campaign management and automation tool for optimizing on Apple Search Ads, hosted a <a ljsid-1=\"\">ウェビナー</a> featuring a panel of industry experts.":1,"#The best way to expand out from these earlier campaigns is to match up with a Campaign Management Platform (CMP) like <a ljsid-1=\"\">搜索广告专家</a> who can help measure the correct ad spend for the more competitive keywords and the keywords of your competitors. Beyond a CMP, Apple has an additional campaign tool that can help with that expansion. Apple Search Ads Advanced has a feature known as “match types” where search results campaigns help you control how your ads are matched to user searches. Match types come in two options: Broad match and Exact match.":1,"#The \"homepage\" of the App Store, the Today tab is the first page seen when you open Apple's App Store. Use Search Ads Maven today!":1,"#Today Tab - searchadsmaven.com":1,"#Related Sources":1,"#The Today tab is an <a ljsid-1=\"\">ad placement</a> option within <a ljsid-3=\"\">Apple Search Ads</a> where an ad can be displayed. The Today tab, immediately seen when a user opens the <a ljsid-5=\"\">App Store</a>, features a curated selection of app recommendations, editorial content, and featured apps. These provide a prime opportunity for advertisers to showcase their apps to users who are actively browsing and discovering new ones. Ads placed in the Today tab benefit from increased visibility and engagement, as potential customers browsing there are often in a discovery mindset and receptive to relevant app recommendations. Leveraging the Today tab placement can be a strategic part of an advertiser’s ASA strategy to drive app downloads and user acquisition.":1,"#Today Tab | Definition":1,"#What Is the Today Tab?":1,"#Negative Keywords are keywords used to be excluded from your campaign. This allows for greater focus and eliminating unnecessary competition.":1,"#Negative Keyword | What is a Negative Keyword | Definition":1,"#Negative Keywords are <a ljsid-1=\"\">keywords</a> that advertisers can add to <a ljsid-3=\"\">Apple Search Ads</a> campaigns to exclude their ads from displaying for specific search queries. This feature allows advertisers to prevent their ads from appearing in irrelevant or undesirable search results, helping to improve overall efficiency and performance of campaigns as well as protect their brand from unwanted associations. By identifying and adding negative keywords, advertisers avoid wasting ad spend on clicks or impressions unlikely to result in valuable user actions such as app downloads or in-app conversions.":1,"#Negative Keyword | Definition":1,"#What Is a Negative Keyword?":1,"#不是 Search Ads Maven 客户端？ <a ljsid-1=\"\">Get in touch</a> with our team or <a ljsid-3=\"\">请求演示</a> to see how you can use view-through and other ASA metrics within our campaign management and automation platform for Apple Search Ads.":1,"#View-through metrics shed additional light on ad campaigns intended for brand awareness. For campaigns such as the <a ljsid-1=\"\">“今日”标签</a> placement, where the goal is often top-of-mind awareness, view-through conversions could validate that users are indeed finding their way to your app even if they don’t tap and install immediately.":1,"#<strong ljsid-0=\"\">Category</strong> – Generic keywords targeted at the overall store category of the app.":1,"#<strong ljsid-0=\"\"> Brand</strong> – Keywords that are tightly coupled to your brand. Unlike other categories, these keywords are not automatically generated and must be supplied later during the add keywords step.":1,"#Molly Prior, Author at searchadsmaven.com":1,"#Using a tool that imports your mobile measurement partner (MMP) data means you can optimize your ASA campaigns against the most important revenue events.":1,"#As you know, the most critical data in campaign optimization is the post-install events. The ASA tool only provides reporting on impressions, taps, and installs, leaving you in the dark about how your conversions are actually performing beyond the install.":1,"#Post-Install Events":1,"#These are the three optimizations your ASA tool should support:":1,"#However, scaling performance eventually becomes difficult. Apple’s internal tools (basic & advanced) do a good job but will only get you so far. To scale performance and take your campaigns to another level, you need to utilize the essential data and features the ASA tool doesn’t provide.":1,"#Apple Search Ads (ASA) has quickly become one of the most important channels for UA marketing. We’ve seen our clients increase their spending on ASA by over 100% in just the past nine months. With the right tools and strategy, ASA outperforms the Return On Ad Spend (ROAS) of all other media channels.":1,"#Gary has been working in mobile advertising since 2004 and is the founder Machine Advertising.":1,"#<strong ljsid-0=\"\">Gary Danks</strong><br ljsid-1=\"\"> Founder of <a ljsid-3=\"\">Machine Advertising</a>":1,"#Apple Search Ads are a key marketing channel. Boost your Apple Search Ads strategy and performance utilizing Search Ads Maven.":1,"#Apple Search Ads strategy and performance via Search Ads Maven":1,"#Search Ads Maven is plug and play, so you can start using it in a few minutes without disrupting current campaigns.":1,"#offers all of these features (and more) to help you take your ASA to the next level.":1,"#Take Your ASA to the Next Level":1,"#Constantly managing keywords and bids takes up a lot of time. Opportunities can be missed, and ad-spend can be wasted on underperforming keywords. Always-on custom rules change the game. Set “if that, then this” style rules so you never miss campaigns generating the best ROAS and benefit from true always-on ASA automation.":1,"#Always-On Custom Rules":1,"#By using a tool that knows the keywords your competitors rank highly against, you can bid on those keywords and gain a market advantage. Even more important is when you stop to think how many of your competitors are already doing this on your keywords.":1,"#You need to know if your key competitors are performing well against specific keywords, right?":1,"#Competitor Insights":1,"#But wait – I’m already running campaigns on ASA":1,"#as their mobile measurement partner (MMP) can integrate with Search Ads Maven to elevate their strategic approach to success on ASA.":1},"version":2938}]