[{"_id":"project-settings","settings":{"translateMetaTags":true,"translateAriaLabels":true,"translateTitle":true,"showWidget":true,"isFeedbackEnabled":false,"fv":1,"customWidget":{"theme":"custom","font":"rgb(255,255,255)","header":"rgb(47,65,108)","background":"rgba(47,65,108,1)","position":"right","positionVertical":"top","border":"rgb(204,204,204)","borderRequired":false,"widgetCompact":true,"isWidgetPositionRelative":false},"widgetLanguages":[],"activeLanguages":{"zh":"中文(简体)","de":"Deutsch","ja":"日本語","ko":"한국어","es":"Español","ru":"Русский","en":"English"},"enabledLanguages":["de","en","es","ja","ko","ru","zh"],"debugInfo":false,"displayBranding":false,"displayBrandingName":false,"localizeImages":false,"localizeUrls":false,"localizeImagesLimit":false,"localizeUrlsLimit":true,"localizeAudio":false,"localizeAudioLimit":false,"localizeDates":false,"disabledPages":[],"regexPhrases":[],"allowComplexCssSelectors":false,"blockedClasses":false,"blockedIds":false,"phraseDetection":true,"customDomainSettings":[],"seoSetting":[],"translateSource":false,"overage":false,"detectPhraseFromAllLanguage":false,"googleAnalytics":false,"mixpanel":false,"heap":false,"disableDateLocalization":false,"ignoreCurrencyInTranslation":false,"blockedComplexSelectors":[]},"version":2736},{"_id":"en","source":"en","pluralFn":"return n != 1 ? 1 : 0;","pluralForm":2,"dictionary":{},"version":2736},{"_id":"outdated","outdated":{"#A website visitor may direct its questions regarding this Privacy Policy to the legal department via email (privacy@searchadsmaven.com), via telephone (<a ljsid-1=\"\">855-862-4282</a>), or via U.S. Mail (201 Church Street, Sandpoint, ID 83864).":1,"#A user should contact Search Ads Maven with its privacy complaint via email (privacy@searchadsmaven.com) or by contacting the legal department via telephone (<a ljsid-1=\"\">855-862-4282</a>).":1,"#Yes. A visitor may request access to all of its Search Ads Maven-collected PII by contacting Search Ads Maven via email (privacy@searchadsmaven.com) or by contacting the legal department via telephone (<a ljsid-1=\"\">855-862-4282</a>).":1,"#Yes. A visitor may instruct Search Ads Maven to limit the use of its data and PII to that which is strictly necessary for Search Ads Maven to directly service the visitor. A visitor may also instruct Search Ads Maven to limit the use of its data and PII to the express reason Search Ads Maven provided for such use. A visitor may also instruct Search Ads Maven to permanently delete its PII in the event the visitor no longer desires any communication from Search Ads Maven. Furthermore, a visitor may instruct Search Ads Maven to withhold disclosure of its PII to third-parties. A visitor may request the above limitations by contacting Search Ads Maven via email (privacy@searchadsmaven.com) or by contacting the legal department via telephone (<a ljsid-1=\"\">855-862-4282</a>).":1,"#A user may opt-out from receiving communications from Search Ads Maven by contacting Search Ads Maven via email (privacy@searchadsmaven.com) or by contacting the legal department via telephone (<a ljsid-1=\"\">855-862-4282</a>).":1,"#logo":1,"#掌控战场":1,"#优化您的支出":1,"#捍卫你的品牌":1,"#总体支出节省<strong ljsid-1=\"\">20%</strong><br ljsid-2=\"\"> ROAS 增加<strong ljsid-4=\"\">78%</strong><br ljsid-5=\"\">平均每次转化费用增加<strong ljsid-7=\"\">86%</strong>":1,"#<strong ljsid-0=\"\">+97</strong>个新的高性能关键词<br ljsid-2=\"\">活动期间安装量增加<strong ljsid-4=\"\">80%</strong><br ljsid-5=\"\"> ROAS 增加<strong ljsid-7=\"\">53%</strong>":1,"#客户获取量增加<strong ljsid-1=\"\">344%</strong><br ljsid-2=\"\">支出<strong ljsid-4=\"\">仅增加4%</strong>":1,"#节省<strong ljsid-1=\"\">50% 的</strong>品牌支出<br ljsid-3=\"\">平均 CPT 降低<strong ljsid-5=\"\">85%</strong><br ljsid-6=\"\"><strong ljsid-7=\"\">话语权</strong>保持在90-100%":1,"#<strong ljsid-0=\"\">网络研讨会：</strong>探索 Apple Ads 专家的新技巧和最佳实践<br ljsid-2=\"\"><a ljsid-3=\"\">探索网络研讨会</a>":1,"#Jeff Richardson, Author at searchadsmaven.com - Page 3 of 3":1,"#del 85%":1,"#del 50%":1,"#demasiado costoso":1,"#mayor desafío":1,"#del 86%":1,"#del 78%":1,"#del 53%":1,"#del 80%":1,"#Viaje de palabras clave":1,"#dolor de cabeza":1,"#Sólo un 4%":1,"#del 344%":1,"#Ganar al final del día®":1,"#se agota":1,"#Jeff Richardson, Author at searchadsmaven.com - Page 2 of 3":1,"#With your permission we and our partners may use precise geolocation data and identification through device scanning. You may click to consent to our and our 205 partners’ processing as described above. Alternatively you may access more detailed information and change your preferences before consenting or to refuse consenting.":1,"#<strong ljsid-0=\"\">案例研究：</strong> IDT 利用自动化将 Apple 搜索广告 CPA 降低 60%<br ljsid-2=\"\"><a ljsid-3=\"\">查看案例研究</a>":1,"#Webinar Debrief Archives - searchadsmaven.com":1,"#Apple Search Ads 캠페인을 간편하게 <span ljsid-1=\"\">최적화하고 확장하세요</span>":1,"#By adopting an omnichannel marketing strategy, you can increase the impact of your ad campaigns and drive better results across multiple channels.":1,"#Consider omnichannel marketing":1,"#Product Archives - searchadsmaven.com":1,"#All Posts By":1,"#찾았다":1,"#30-60분":1,"#더 알아보기":1,"#전장을 지배하세요":1,"#지출 최적화":1,"#전체 지출 <strong ljsid-1=\"\">20%</strong> 절감<br ljsid-3=\"\"> ROAS <strong ljsid-5=\"\">78%</strong> 증가<br ljsid-7=\"\"> 평균 CPA <strong ljsid-9=\"\">86%</strong> 증가":1,"#고객 인수 <strong ljsid-1=\"\">344%</strong> 증가<br ljsid-3=\"\"> 지출은 <strong ljsid-5=\"\">4%만</strong> 증가":1,"#브랜드 지출 <strong ljsid-1=\"\">50%</strong> 절감<br ljsid-3=\"\"> 평균 CPT <strong ljsid-5=\"\">85%</strong> 감소<br ljsid-7=\"\"> <strong ljsid-9=\"\">Share of Voice는</strong> 90-100%로 유지됨":1,"#도전:":1,"#용어 사전":1,"#지원 문서":1,"#자주하는 질문":1,"#사례 연구":1,"#시간이 너무 많이 걸립니다.":1,"#Share of Voice는":1,"#建立自定义目标":1,"#学到更多":1,"#Branch Becomes Latest MMP to Integrate with Search Ads Maven":1,"#September 27, 2022":1,"#3 Steps to Scale Apple Search Ads (ASA) Performance":1,"#June 6, 2022":1,"#Kochava Launches Search Ads Maven":1,"#July 19, 2022":1,"#Press":1,"#Bloomberg":1,"#Más información.":1,"#Accelerate Your Apple Search Ads Campaign Creation":1,"#August 3, 2022":1,"#Automation Studio provides peace of mind that your campaigns are functioning and performing optimally at all times of the day. Even when you’re offline, automation rules can be at work to make adjustments based on trigger conditions you set up in advance.":1,"#Request a free demo of the platform":1,"#Measurement is incredibly important when performing ASA campaign optimization because it provides insights into campaign performance that would otherwise be hidden. All of the optimization methods above can be measured and analyzed which makes it easier to perform those tasks later. The ASA platform provides measurement of key metrics such as ad impressions, tap-through-rate (TTR), conversion rate (CVR), and cost-per-tap (CPT), just to name a few. Data can then be split based on campaign, country, or keyword. This information, along with attribution data from taps and installs on certain ads can help determine overall campaign success and customer lifetime value (LTV).":1,"#Optimization is never done. Regularly monitor the performance of your ASA campaigns to fully understand what is working and what might require more attention. A/B testing is one way to test different creatives, copy, and call-to-actions (CTAs). Once tested, you can determine which ones yield the best results to maximize the effectiveness of future campaigns.":1,"#Adjust or move spend between campaigns based off any performance metrics":1,"#Optimize campaigns to maintain positive ROAS against post-install goal completions":1,"#Search Ads Maven Automation Studio provides flexible options for automating many of the tedious tasks and ongoing adjustments ASA marketers often have to perform manually. Steps that can be automated, include:":1,"#Explore different ways to optimize your campaigns on ASA and boost app visibility across Apple’s native App Store.":1,"#However, ASA campaigns can be optimized even further by utilizing a mobile measurement partner (MMP) and/or a secondary ASA campaign management platform. They can provide more granular insights into campaign performance as well as in-app interactions.":1,"#While advertising on the App Store has increased in popularity, don’t forget about other marketing channels. By expanding your ads across multiple channels and media types (eg, landing pages, videos, social media, etc.), you can broaden your brand visibility and recognition. Using variations of similar ads across channels can also save you time and money, deliver consistent brand messaging, improve targeting, and enhance the user experience.":1,"#. We are happy to help!":1,"#Implement measurement":1,"#Automatically adjust min and max bids for keywords":1,"#Perform continuous monitoring and optimization":1,"#Pause poor performing campaigns":1,"#Improve creative assets":1,"#to find and optimize keywords:":1,"#Perform App Store Optimization (ASO)":1,"#developing your app’s metadata":1,"#After you have a good understanding of your target audience(s) and user journeys, you can start conducting keyword research. This will help you identify relevant and high-performing keywords that speak to those target audiences. Apple Search Ads Keyword Planner or other third-party keyword research tools can help you identify keywords you should put to the test.":1,"#Once you know your target audience, you can plan your campaigns to follow the user journey as they make their way from ad to tap, to product page, to app install. This could reveal user touch points that you had not considered before and ensures that your campaigns align with user needs, which, in turn, will improve acquisition growth, user engagement, and retention.":1,"#At this point, it could be helpful to review your target audience(s) to ensure that your messaging, creative assets, and customer experience reflects your brand and unique value props. Keep your audience in mind throughout the entire process of optimization to increase the success of your campaigns.":1,"#Run negative keyword campaigns":1,"#While this process might seem simple, it can be quite time consuming and complicated, especially if done manually. Keyword discovery/diversification also requires consistent research and testing. As you grow and your camagins change, continue to conduct keyword exploration to ensure you’re using the most relevant keywords.":1,"#Monitor and adjust bidding based on how the keywords perform":1,"#and boost app visibility across Apple’s native App Store.":1,"#Another way to optimize your ASA campaigns is to perform ASO to improve your app’s visibility and maximize its appeal in the App Store to increase app downloads. Here are a few ways to conduct ASO:":1,"#There are many ways to perform ASO. Start small to get a good understanding of what results from the changes you make. Then you can add in more optimization strategies as you go.":1,"#Follow":1,"#As the digital landscape continues to evolve, it’s crucial for marketers to stay ahead of the game and make the most out of their advertising efforts. Apple Search Ads (ASA) provides a powerful platform for reaching millions of potential users directly on the App Store, but to truly unlock its potential, ongoing TLC and smart optimization are key.":1,"#: Once you have a list of keywords, you can run negative keyword campaigns to prevent your ads from appearing in irrelevant searches. This will improve the target of your ads and allows you to allocate your budget towards more relevant search results.":1,"#by using the keywords you have discovered and placing them throughout the meta title and description. The keywords you add to your metadata will tell you whether they succeed in lifting exposure or not so keep updating your metadata with new keywords until you find ones that make an impact.":1,"#: Monitor and adjust your bidding strategies based on performance data. Depending on their performance, you should increase bids for high-performing keywords and decrease bids for underperforming ones. Also, consider setting up caps on certain keywords to automate your spending. By regularly analyzing and optimizing your bidding, you can achieve a successful ROAS.":1,"#Search Ads Maven helps marketers automate and scale this process through what is called the keyword optimization journey. Marketers can put hundreds or thousands of keywords through this automated 5-phase keyword-testing process that uses an exploratory spend budget you set to prove-out which keywords deliver on your business KPIs. Search Ads Maven takes the guesswork and tediousness out of the process—helping you quickly focus keyword spend where it will drive the greatest return on ad spend (ROAS).":1,"#Identify potentially valuable keywords to test":1,"#Start by looking at the campaign(s) you already have running. How are they doing? What has been successful and what areas need improvement? Reviewing your current strategy allows you to take a step back and reassess all aspects of your campaign to help you make more informed decisions on future optimization methods.":1,"#In this blog we will explore different ways to optimize your campaigns on":1,"#Improve metadata":1,"#Group those keywords by type":1,"#Manage your bid prices":1,"#: Start by":1,"#Set bid ranges to get some volume of impressions, taps, and hopefully installs":1,"#Apple Search Ads campaigns require continuous TLC for optimal results":1,"#Review your current campaign strategy":1,"#: Based on your target audience, user journeys, and keyword research, you can start improving your ad creatives, landing pages, and custom product pages (CPPs). Providing a consistent brand image across all of your creative assets while speaking to your audience will greatly improve your campaign performance.":1,"#these steps":1,"#Conduct thorough keyword research":1,"#Place proven keywords into dedicated campaigns":1,"#탐색 메뉴":1,"#메인 메뉴":1,"#검색 닫기":1,"#Prueba gratuita:":1,"#September 8, 2022":1,"#Undercover Keywords on Apple Search Ads":1,"#October 19, 2022":1,"#custom product page":1,"#<strong ljsid-0=\"\">免费试用：</strong>免费试用 Search Ads Maven<br ljsid-2=\"\"><a ljsid-3=\"\">申请免费试用</a>":1,"#Ver caso de estudio":1,"#Caso práctico:":1,"#Solicite una prueba gratuita":1,"#Full MMP Integration for Search Ads Maven":1,"#November 3, 2022":1,"#Do You Need a Campaign Management Platform for Apple Search Ads?":1,"#轻松<span ljsid-1=\"\">优化和扩展</span>你的 Apple 搜索广告系列":1,"#Custom Product Pages: Decorating for the Holidays and Every Day":1,"#Optimize ASA Campaigns: Six Essential Strategies":1,"#Why Is Search Ads Maven the Must-Have Tool for App Marketers in 2023?":1,"#The Benefits of Using an Ad Campaign Management Platform for Your Apple Search Ads Campaigns":1,"#App Store Optimization: Make the Most of Your Metadata":1,"#Search Ads Maven Gains Scripted Automation and Onboarding Wizard":1,"#January 9, 2023":1,"#Share of Voice":1,"#crecimiento estratégico":1,"#todos los beneficios":1,"#April 24, 2023":1,"#December 16, 2022":1,"#here":1,"#Conquest of Keywords!":1,"#최적화하고 확장하세요":1,"#7 min read":1,"#자원":1,"#January 21, 2025":1,"#Expand Your Apple Search Ads Strategy Into 21 New Countries":1,"#Do you need a Campaign Management Platform?":1,"#como usted":1,"#Posts by Sierra Scott":1,"#Webinar with Realtime Agency covering brand protection on Apple Search Ads":1,"#Optimice y amplíe":1,"#ASO":1,"#Woman using Search Ads Maven on her mobile device":1,"#April 25, 2022":1,"#Optimizing Apple Search Ads Campaigns":1,"#Diversify Your Ad Portfolio: Optimizing Apple Search Ads Campaigns":1,"#October 29, 2024":1,"#4 Brand Protection Traps to Avoid on Apple Search Ads":1,"#December 9, 2021":1,"#Diversify Your Ad Portfolio":1,"#Search Ads Maven Gains MMP Integration":1,"#Diversify Your Ad Portfolio: Apple Search Ads Keyword Analysis and Optimization":1,"#April 19, 2022":1,"#May 1, 2022":1,"#View all posts in Best Practices":1,"#May 3, 2022":1,"#September 30, 2024":1,"#4 Ways to Use New View-Through Metrics on Apple Search Ads":1,"#Search Ads Maven may use a visitor’s PII to: (a) inform the user of customized business solutions; (b) directly communicate with the user regarding the use of the Search Ads Maven services; or (c) review a user’s application for employment. By using the forms found on the Searchadsmaven.com website, the visitor consents to the use of PII in order for Search Ads Maven to contact and deliver information to them. Additionally, if a visitor voluntarily provides PII for the purposes of attending a webinar or a comarketing event, the visitor consents to such information being shared with third parties, and the information may be used as such.":1,"#ASA":1,"#January 24, 2023":1,"#Diversify Your Ad Portfolio: Apple Search Ads Campaign, Ad Groups, and Bid Analysis":1,"#Category":1,"#Pagination Navigation":1,"#May 18, 2022":1,"#Diversify Your Ad Portfolio: MMP Integration, Custom Goal Creation, and Greater Insights":1,"#August 28, 2024":1,"#Avoid the Blended CPA Trap on Apple Search Ads":1,"#Late-Day Winning™":1,"#Posts by Matt Goodrich":1,"#September 6, 2023":1,"#August 15, 2023":1,"#Apple Search Ads Is Now Apple Ads. <a ljsid-1=\"\"><span ljsid-1-0=\"\">Learn More</span></a>":1,"#Explore <span ljsid-1=\"\">All the Benefits</span> of Using Search Ads Maven as Your Apple Search Ads Campaign Management Platform":1,"#使用 Search Ads Maven 的<strong ljsid-1=\"\">自动化工作室</strong> ，我们的专家团队可以帮助您根据您的目标和 KPI 构建具有完全透明逻辑的自动化策略。":1,"#Brand & Non-Brand CPA: Level Up Keywords on Apple Search Ads":1,"#Optimizing ASA Campaigns for Maximum Efficiency With Transparent Automation":1,"#View all posts in Strategy":1,"#Basic Scripted Automation Rules for Search Ads Maven":1,"#Brand Protection Strategy Playbook for Apple Ads":1,"#Remove the need for tedious, manual campaign management with automation you can see and understand. Robust automation rules and machine learning enable your campaigns to adapt hourly to changing variables and market forces that are impossible to keep up with manually.":1,"#Save time & maximize efficiency on Apple Ads (formerly Apple Search Ads) with AI-powered automation & campaign management tooling.":1,"#Tap into advanced campaign management and AI automation tools that maximize your spend efficiency and growth potential on Apple Ads (formerly Apple Search Ads).":1,"#Level Up Your Apple Search Ads Growth With AI-Powered Automation":1,"#News":1,"#Datos de eventos de MMP:":1,"#Gestión de estrategias:":1,"#Anuncios de búsqueda:":1,"#IA generativa:":1,"#詳細はこちら":1,"#接触":1,"#Product":1,"#主菜单":1,"#Search Ads Maven is the only Apple Search Ads campaign management platform powered by a leading mobile measurement partner (MMP). Kochava has been helping enterprise brands measure and optimize their iOS app marketing since 2011.":1,"#Pace your daily Apple Search Ads budget by region to capitalize on end-of-day budget exhaustion and increase your spend efficiency.":1,"#What sets Search Ads Maven apart from other Apple Search Ads campaign management partners?":1,"#Stand on the shoulders of giants by activating turnkey strategies and tactics on your Apple Search Ads campaigns that have been performance game-changers for brands both large and small.":1,"#Optimize your current Apple Search Ads campaigns by uncovering these hidden gems, and gain the upper hand in the competitive landscape from day one.":1,"#<span ljsid-0=\"\">“</span>The support team has been superb, helping understand our goals and then crafting automation rules that put those goals into auto-pilot. This is now enabling our team to be more efficient, meaning we get to help more brands succeed on Apple Search Ads.<span ljsid-2=\"\">“</span>":1,"#Strategy":1,"#August 8, 2023":1,"#How to Optimize ASA Campaigns":1,"#6 min read":1,"#Back Home":1,"#Page Not Found":1,"#Search Ad Maven’s Automation Studio enables Apple Search Ads’ marketers to implement flexible, script-based rules to automate testing and optimization against <strong ljsid-1=\"\">ANY</strong> strategy.":1,"#Looking for an Apple Search Ads campaign management partner? Learn what makes Search Ads Maven the go-to choice for iOS growth marketers.":1,"#Since the launch of Apple Search Ads in 2016, Kochava has enabled brands to tailor their campaign optimization based on deeper funnel performance metrics.":1,"#Ditch the daily grind of campaign management and upkeep. Let Search Ads Maven’s AI-enabled Automation Studio handle the mundane, freeing you to level up your strategy and unlock efficiency and growth.":1,"#Search Ads Maven is a next-generation Apple Ads (formerly Apple Search Ads) campaign management platform that helps you":1,"#< 10 分钟":1,"#Search Ads Maven - Find Better Keywords":1,"#<span ljsid-0=\"\">5)</span> Built By a Trusted MMP":1,"#Search Ads Maven - Powered by Kochava":1,"#Request a Demo with our Experts":1,"#<span ljsid-0=\"\">5.1)</span> Plus Hands-On Support from a Team of ASA Experts":1,"#Automate testing of new keywords with exploratory spend to identify high-performers that deliver against your KPIs.":1,"#Use automation to maintain the second-highest bid position, forcing competitors to pay more when targeting certain keywords–especially your brand keywords.":1,"#Automate keyword bidding based on your target cost per goal for in-app events (e.g., Trial Activation, Purchase, etc.).":1,"#You’re in control, NOT the automation.":1,"#<span ljsid-0=\"\">2)</span> No More Getting Burned by Black Box Automation":1,"#<span ljsid-0=\"\">1)</span> Tap Into Limitless Automation":1,"#“Search Ads Maven reduced our average CPA by 64% in just 30 days.”":1,"#Book a Demo of Automation Studio":1,"#Talk to an Expert":1,"#Strategic Losing™":1,"#Search Ads Maven’s innovative technology harnesses the power of artificial intelligence to delve deep into your app’s features, language preferences, and regional nuances, as well as established keywords, to reveal new, high performing keywords.":1,"#Say Hello to the <span ljsid-1=\"\">#1</span> Apple Search Ads Copilot":1,"#<span ljsid-0=\"\">5</span> Search Ads Maven Difference Makers":1,"#<span ljsid-0=\"\">3)</span> Leverage Generative AI to Find Better Keywords":1,"#Our team of experts helps you build an automation strategy with fully transparent logic (that you can actually see and understand) based on your goals and KPIs.":1,"#Bharat Walia, Operations Manager, Liquid Software Mobile":1,"#Book a Demo":1,"#Automate impression share monitoring and adjust bids to maintain your preferred share of voice in the App Store.":1,"#Share of Voice Optimization":1,"#<span ljsid-0=\"\">4)</span> Activate Built-In, Battle-Tested Strategies":1,"#View all posts in Education":1},"version":2736}]