[{"_id":"project-settings","settings":{"translateMetaTags":true,"translateAriaLabels":true,"translateTitle":true,"showWidget":true,"isFeedbackEnabled":false,"fv":1,"customWidget":{"theme":"custom","font":"rgb(255,255,255)","header":"rgb(47,65,108)","background":"rgba(47,65,108,1)","position":"right","positionVertical":"top","border":"rgb(204,204,204)","borderRequired":false,"widgetCompact":true,"isWidgetPositionRelative":false},"widgetLanguages":[],"activeLanguages":{"zh":"中文(简体)","de":"Deutsch","ja":"日本語","ko":"한국어","es":"Español","ru":"Русский","en":"English"},"enabledLanguages":["de","en","es","ja","ko","ru","zh"],"debugInfo":false,"displayBranding":false,"displayBrandingName":false,"localizeImages":false,"localizeUrls":false,"localizeImagesLimit":false,"localizeUrlsLimit":true,"localizeAudio":false,"localizeAudioLimit":false,"localizeDates":false,"disabledPages":[],"regexPhrases":[],"allowComplexCssSelectors":false,"blockedClasses":false,"blockedIds":false,"phraseDetection":true,"customDomainSettings":[],"seoSetting":[],"translateSource":false,"overage":false,"detectPhraseFromAllLanguage":false,"googleAnalytics":false,"mixpanel":false,"heap":false,"disableDateLocalization":false,"ignoreCurrencyInTranslation":false,"blockedComplexSelectors":[]},"version":3061},{"_id":"en","source":"en","pluralFn":"return n != 1 ? 1 : 0;","pluralForm":2,"dictionary":{},"version":3061},{"_id":"outdated","outdated":{"#This is the geographic location of the device serving the ad. This is a refinement of your audience if you want to target specific locations with ads relevant to that location.":1,"#Location | What is a Location in marketing | Definition":1,"#Location Data for Apple Search Ads are only available in these countries: Australia, Austria, Belgium, Canada, China mainland, Denmark, Finland, France, Germany, Greece, Hungary, India, Indonesia, Italy, Japan, Malaysia, Mexico, Netherlands, New Zealand, Norway, Philippines, Poland, Romania, Spain, Sweden, Switzerland, Taiwan, Thailand, UK, and U.S.":1,"#This is the geographic location of the device serving the ad. This is a refinement of your audience if you want to target specific areas with ads relevant to that place.":1,"#Location | Definition":1,"#What is Location?":1,"#<a ljsid-0=\"\">ケーススタディ</a> <i ljsid-2=\"\"></i> IDT Corporation":1,"#where an Apple Search Ad is displayed.":1,"#Ad Placement refers to the specific location within the":1,"#Ad placement can significantly impact an app’s visibility and performance, as potential customers are more likely to engage with ads strategically positioned based on the user’s search intent or browsing behavior. Advertisers can bid on the placements that best align with campaign objectives and target audience to optimize the effectiveness of their ASA strategy. Factors such as ad relevance, bid amount, and competition for the selected placements influence the ad’s position and visibility within the App Store.":1,"#<a ljsid-0=\"\">Product page</a>: Ads can be displayed on the product pages of other apps, targeting users who are already engaged with similar content and may be interested in downloading the advertised, complementary app.":1,"#<a ljsid-0=\"\">Today tab</a>: This tab features a curated selection of app recommendations, editorial content, and featured apps. Ads placed in the Today tab benefit from increased visibility and engagement, as users on this tab are often in a discovery mindset and receptive to relevant app recommendations. This placement aims to increase brand awareness and discovery among users browsing the App Store.":1,"#<a ljsid-0=\"\">Search tab</a>: Ads can be displayed at the top of the Suggested section on the Search tab, capturing a user’s attention before they enter a specific search query. This prime placement enables advertisers to reach users who are actively looking to discover new apps. An ad also appears at the top of results when someone searches for specific <a ljsid-2=\"\">keywords</a> or apps in the search field. These ads are highly visible to those actively seeking relevant content.":1,"#An Ad placement is a specific section in the App Store that you can use to promote your app. Use Search Ads Maven to win big in the App Store.":1,"#Ad Placement - searchadsmaven.com":1,"#<a ljsid-0=\"\">今日标签页</a>: This tab features a curated selection of app recommendations, editorial content, and featured apps. Ads placed in the Today tab benefit from increased visibility and engagement, as users on this tab are often in a discovery mindset and receptive to relevant app recommendations. This placement aims to increase brand awareness and discovery among users browsing the App Store.":1,"#Ad Placement refers to the specific location within the <a ljsid-1=\"\">应用商店</a> where an Apple Search Ad is displayed. <a ljsid-3=\"\">苹果搜索广告</a> offers various <a ljsid-5=\"\">ad placement options</a>:":1,"#Ad Placement refers to the specific location within the <a ljsid-1=\"\">App Store</a> where an Apple Search Ad is displayed. <a ljsid-3=\"\">Apple Search Ads</a> offers various <a ljsid-5=\"\">ad placement options</a>:":1,"#: Ads can be displayed on the product pages of other apps, targeting users who are already engaged with similar content and may be interested in downloading the advertised, complementary app.":1,"#Product page":1,"#: This tab features a curated selection of app recommendations, editorial content, and featured apps. Ads placed in the Today tab benefit from increased visibility and engagement, as users on this tab are often in a discovery mindset and receptive to relevant app recommendations. This placement aims to increase brand awareness and discovery among users browsing the App Store.":1,"#or apps in the search field. These ads are highly visible to those actively seeking relevant content.":1,"#: Ads can be displayed at the top of the Suggested section on the Search tab, capturing a user’s attention before they enter a specific search query. This prime placement enables advertisers to reach users who are actively looking to discover new apps. An ad also appears at the top of results when someone searches for specific":1,"#Search tab":1,"#ad placement options":1,"#offers various":1,"#Ad Placement | Definition":1,"#What Is an Ad Placement?":1,"#Today tab":1,"#Best Practices Archives - searchadsmaven.com":1,"#A Bid is the price an advertiser selects for an ad campaign. Advertisers can bid on either a cost-per-thousand-impressions (CPM) or cost-per-click (CPC) basis.":1,"#Bid | Definition":1,"#What is a Bid?":1,"#© Search Ads Maven, 2025 | <a ljsid-1=\"\">支持</a> | <a ljsid-3=\"\">Website Privacy Policy</a>":1,"#Education Archives - searchadsmaven.com":1,"#stage.searchadsmaven.com":1,"#With your permission we and our partners may use precise geolocation data and identification through device scanning. You may click to consent to our and our 202 partners’ processing as described above. Alternatively you may access more detailed information and change your preferences before consenting or to refuse consenting.":1,"#Desafío:":1,"#Strategy Archives - searchadsmaven.com":1,"#スキップリンク":1,"#2. Easy Integration":1,"#Search Ads Maven’s advanced algorithms analyze user behavior and search patterns to target ads more effectively. This ensures that your app appears on top of relevant search results and increases its visibility. Increased visibility translates to more downloads and revenue. Use Share of Voice reports to measure that visibility and find rates of change.":1,"#1. Increased App Visibility":1,"#<strong ljsid-0=\"\">Search Ads Maven</strong> is a leading digital marketing platform specializing in App Store optimization services and downloads through Apple’s Search Ads. It uses data-driven strategies to analyze and optimize Apple search ads and ensure maximum ROI for marketers. The platform offers a wide range of features that make it an indispensable tool for app marketers in 2023.":1,"#In today’s digital age, the app market has become fiercely competitive. App marketers are always looking for tools that can help them <a ljsid-1=\"\">boost their app visibility</a>, attract users, and drive downloads. One such tool that has gained immense popularity in recent years is <strong ljsid-3=\"\">Search Ads Maven</strong>. In this blog, we will delve deeper into the reasons why Search Ads Maven has become a must-have tool for app marketers in 2023.":1,"#Search Ads Maven is a must-have apps marketers tool, an indispensable ads campaign management platform for Apple Search Ads optimization.":1,"#Search Ads Maven: A Must-Have Tool for App Marketers in 2023":1,"#App Store Keyword Suggestion Tool":1,"#If you want help optimizing your search ad campaign, then <strong ljsid-1=\"\">Search Ads Maven</strong> can help you with it. We are considered one of the leading <a ljsid-3=\"\">Ads campaign management platforms</a> and offer the best App Store optimization services available in the market. <a ljsid-5=\"\">Schedule a demo</a> with us today and learn why our application is the only solution you need for your App Store advertisement campaign.":1,"#Search Ads Maven’s user-friendly interface makes it easy for app marketers to navigate the platform and manage ad campaigns. The platform provides real-time updates on ad performance and allows marketers to make changes to their campaigns quickly.":1,"#5. User-Friendly Interface":1,"#Use Custom Content Pages to give custom content for these demographics and increase conversions.":1,"#4. Advanced Ad Targeting":1,"#Search Ads Maven provides comprehensive keyword research that helps app marketers identify the most relevant keywords for their app. The platform tracks and analyzes user behavior to identify the keywords that users are searching for. It also provides insights into which keywords are driving the most downloads and revenue.":1,"#3. Comprehensive Keyword Research":1,"#This integration portal also allows you to link multiple ASA accounts, which is particularly useful for agencies that handle campaigns for multiple advertisers and need to manage them all from a single dashboard. With Search Ads Maven’s integrations portal, you can link your ASA accounts within minutes and enjoy a streamlined experience.":1,"#The integrations portal of Search Ads Maven offers a quick and easy way to connect your <a ljsid-1=\"\">Apple Search Ads (ASA)</a> account, making it a comprehensive command and control center for all your ASA activities.":1,"#Case StudyCase Studies IDT Corporation":1,"#Apple Search Ads Platform":1,"#aufgebraucht":1,"#größte Herausforderung":1,"#zu zeitaufwändig":1,"#Stichwort Reise":1,"#Advanced App Store Optimization by Moritz Daan & Gabe Kwakyi":1,"#App Store Optimization is the process of improving an app’s visibility in an app store and maximizing its appeal to users throughout the app’s lifecycle, with the objective of increasing the amount of downloads it will receive.”":1,"#Maximize exposure lift using strategic keywords in your metadata to gauge their impact on your app's visibility.":1,"#Search Ads Maven keyword analysis platform - travel":1,"#Search Ads Maven Search By App Dashboard":1,"#Search Ads Maven dashboard keyword analysis":1,"#by Moritz Daan & Gabe Kwakyi":1,"#conquesting keywords":1,"#April 1st, 2024":1,"#Tip #2 Deep Funnel Conversions: The Holy Grail of Optimizing Apple Search Ads (ASA) Campaigns":1,"#Tip #1 Go Big or Go Home":1,"#Are you looking to supercharge your app’s visibility and performance on Apple Search Ads (ASA)? Well, you’ve come to the right place. In this blog, we’ll provide you with five smart tips for optimizing ASA campaigns to achieve stellar results.":1,"#Learn How to Maximize Your ROI and Visibility in ASA":1,"#Learn 5 smart tips for optimizing Apple Search Ads (ASA) campaigns for better performance. Learn how to maximize your ROI and more.":1,"#Optimizing ASA campaigns for better performance is not a simple task. Your long-term success hinges on your capacity to strategically adapt, experiment, and refine your data analysis approach over time. If you find the process overwhelming, remember that you don’t have to go it alone. If you need help executing your strategy or have questions, don’t hesitate to reach out to experts in the field.":1,"#Tip #5 Negative Keywords Are Powerful":1,"#Tip #4 Experiment Smart and Measure Everything":1,"#Tip #3 Lose Strategically to Win Big":1,"#Automation Studio, integrated within the Search Ads Maven platform, provides marketers with enhanced productivity tools for optimizing ad words and conquering competitors’ keywords with greater effectiveness than other App Search Optimization tools available in the market. By leveraging Automation Studio, marketers can stretch their ad budgets and achieve remarkable results across all verticals, thanks to the comprehensive support and expert insights provided by Search Ads Maven.":1,"#Hamilton Radcliffe, GM of Search Ads Maven, emphasized the transformative impact of Automation Studio on the industry, stating, “Automation Studio is going to shift the industry from turning ASA knobs to building and measuring ASA strategies. Let Search Ads Maven do the mundane tasks hourly, while you focus on the best approach to maximize revenue at the lowest possible ad spend.”":1,"#Kochava Introduces Automation Studio, Empowering Marketers to Define ASA Spend Strategy and Achieve Measurable Results":1,"#As part of the Automation Studio platform, Search Ads Maven released the Scripted Automation tool to control and optimize Apple Search Ads. Scripted Automation brings the ability to control almost any aspect of your time spent in Apple Search Ads and automate actions so you can react to changes quickly and reduce risk.":1,"#As budgets tighten and options become limited, competition intensifies, making effective risk management paramount. For more information on Search Ads Maven and Automation Studio, please contact support@kochava.com or visit":1,"#With Automation Studio, marketers gain unprecedented control over their ASA spend strategy and the ability to measure and optimize results, freeing them from the arduous task of manually tracking keyword performance and adjusting bid amounts.":1,"#Do you want to uplevel your Apple Search Ads (ASA) results? Kochava has the answer to your conundrum. Try Search Ads Maven powered by Kochava, a groundbreaking platform designed to revolutionize the way marketers approach ASA.":1,"#Traditionally, when a vast majority of ASA spend is concentrated on a small set of 5-10 keywords, marketers face limited options with increased competition: either decrease acquisitions or pay exorbitant prices. However, with Automation Studio, marketers can seamlessly scale up their campaigns across thousands of keywords, implementing a systematic approach to control costs and discover valuable in-app conversions within the long tail of keywords. This empowers marketers to stabilize their outcomes and drive optimal results.":1,"#Bid | What is a Bid | What is a Bid in marketing | Bid Definition":1,"#시간이 너무 많이 걸립니다.":1,"#Share of Voice는":1,"#Case StudyCase Studies Realtime Agency":1,"#Boss Revolution":1,"#Search Ads Maven now features AI suggestions, enabling marketers to leverage generative AI to find new keywords.":1,"#Reference:":1,"#Advanced App Store Optimization Book":1,"#When researching the strength of your metadata with a new app in the App Store, keep this next point in mind. It isn’t confirmed by Apple but new apps will get an artificial boost in search results for the first week as the algorithms learn about your app. While their algorithms are simpler than Google’s, they run on a relationship model between your app and the search terms you get a tap on.":1,"#In-App Purchases":1,"#exposure":1,"#Increase exposure through metadata & keywords":1,"#Conversion rate":1,"#If you come from a search engine optimization (SEO) background, some techniques are similar. Be sure to research the top search keywords for your vertical and incorporate them into your app metadata if they fit. It’s important to note that the algorithms used in the App Store treat your organic rank in the system differently than what you might be used to. Also, Apple keeps a tight leash on what exists in the App Store, so beware of any attempts to “game” the system.":1,"#Good ASO combines the basic branding elements of appealing to a broad audience with the ability to target specific audiences with special promotional assets. No matter the vertical, it’s important to conceptualize your app’s appeal for different markets, whether it’s a different localization or demographic. Once you get these mapped out, notice the similarities between them as well as the differences. These are the basic points for the branding you will want to use for your app. Proper ASO is built around tailoring yourself to be the most transparent on what your app offers to specific demographics of users. What is good for the gander isn’t ALWAYS what’s best for the goose.":1,"#Make waves with your metadata and fuel more installs for less":1,"#Secondary Category":1,"#You won the bid! Congrats! You spent your budget on a campaign and drove traffic to your product page but is every single one of them going to download? What causes someone to get to the install page and then stop? These are just some of the questions that frame the App Store Optimization (ASO) discussion.":1,"#Other places to look for keywords are your website, user reviews, and your app’s features and benefits. It pays to explore, as keywords you add to your metadata will tell you whether they succeed in lifting exposure or not. Proper experimentation, no matter the result, will yield valuable information.":1,"#What is ASO?":1,"#While doing research for your conquesting campaigns, it’s the perfect time to look for new keywords to use in your metadata. Makes sense right? Even if you are bidding on some of these keywords, it’s a smart idea to take the top ones and add them into your metadata. Any click on your app from that keyword, whether by an ad or organic rank, will strengthen the link that Apple sees between your app and the keyword. This will allow you to get taps on searches you didn’t pay for.":1,"#In-App Events":1,"#Subtitle":1,"#Remember, organic rank and popularity values work in reverse. The lower your organic rank, the better it is, but the larger the popularity, the more popular it is. Your goal is to lower your organic rank for high popularity keywords. Need to find new popular keywords? Head over to the “Suggested Competitors“ tab to find new keywords that are linked to your competitors just like you would have done with":1,"#conversion":1,"#Search Ads Maven makes reviewing your metadata easy when you use the Keyword Analysis tool. Simply pull up your app in the “Search By App” tab and see all of the keywords linked to your app.":1,"#Check out the top apps in your category as well. While some of these apps are not direct competitors, it’s always good to see what some of the top app’s keywords are and if some of the more popular ones in the category are something you need to rank with. Apple does associate common keywords with categories as a whole. If your app includes those in your metadata, you will get a better ranking within the category. To find these, you can use the “Search By Category” tab to browse.":1,"#Title":1,"#. How is ASO different from keyword strategy? Keyword strategy is a very direct and targeted effort in the App Store. Each keyword we bid on is a direct proactive audience, while ASO is a more holistic approach to performance in the App Store. Bidding success in Search Ads relies on thousands of keywords, but ASO limits you to your product page metadata which is a smaller character count. With advertising being added in more and more places for the App Store it’s easy to think that ASO is becoming less and less important. This couldn’t be further from the truth. While advertising incorporates a “pay to play” aspect, good ASO optimizes the spend no matter the size.":1,"#If you click on the competitor, it will bring you to the “Search By App” tab again with the keywords linked to that specific app.":1,"#User Reviews":1,"#Developer Name":1,"#The more visible the metadata is, the more Apple’s algorithms will raise its importance, with title and subtitle being the most significant. Some of these fields, like Title and Developer Name, are fairly unchangeable. The others should always be analyzed for improvement as the popularity of keywords change frequently. It is commonly suggested you should review and update your metadata once a month.":1,"#ASO serves two purposes:":1,"#The conversion rate, or the percentage of your product page visitors that install your app, is the main variable you want to concentrate on with ASO. You can track conversion rates for Custom Product Pages outside of Apple Search Ads in the App Store Connect portal. An increase in conversion rate by just a simple .01% could add up to thousands of more installs over the year. Every choice you make should be done to make your app as attractive and useful to a user as possible. You want to be clear about the experience and features of your app, plus what makes it better than any of your competitors. As the conversion rate focuses on your product page and could be a full article in itself, we will save going over optimization tips for that later on. Instead, we should focus on increasing exposure and traffic to your product page with metadata.":1,"#Primary Category":1,"#Metadata is broken down into:":1,"#喜欢这个":1,"#Más información.":1,"#Make the Most of Your Metadata with App Store Optimization":1,"#<a ljsid-0=\"\">Case Studies</a> <i ljsid-2=\"\"></i> Realtime Agency":1,"#At the start, you will have whatever keywords you want to test, albeit 50-100+. As each keyword gains traffic individually and begins to generate impressions, taps, installs, and even post-install goals (i.e., trial activation, in-app purchase, etc.), keywords that underperform will be automatically sidelined. Those that perform based on your criteria will become established keywords that can be automatically moved into dedicated, always-on campaigns.":1,"#with our team to learn more.":1,"#Great keyword suggestions. Now what?":1,"#Keyword(s)":1,"#Search Ads Maven now features AI suggestions within its Keyword Analysis dashboard, enabling marketers to leverage generative AI to find new keywords. AI can help you think outside of the box to find those gems your standard sources aren’t turning up.":1,"#Our experts built an automated process that helps you easily test new keywords with exploratory spend to isolate the winning keywords. It automatically monitors impressions, taps, installs, and even post-install custom goal performance so that you can effortlessly optimize your ad spend on keywords that deliver maximum return on ad spend (ROAS).":1,"#App Features":1,"#Enabling you to find new keywords similar to a keyword or keyword list you’ve already got on your radar.":1,"#Harnessing generative AI for keyword discovery":1,"#AI Suggestion dropdown tab":1,"#Start a 30-day FREE trial":1,"#Enabling you to find ideal keywords for a language and country you’re hoping to drive growth in, but may not be familiar with.":1,"#Whether you’re an Apple Search Ads (ASA) novice or a seasoned pro, you know how difficult it can be to identify which new keywords to test in your Search Results campaigns. To be truly successful on ASA, you need to scale beyond 10 main keywords and be bidding across hundreds. Such diversity in keyword mix increases your reach on the App Store and helps you weather bidding wars, allowing you to shift spend to different keywords when others hit your bid price ceiling.":1,"#Search Ads Maven now features AI-driven keyword suggestions":1,"#AI suggestions can be seeded based on:":1,"#The automation behind this process can be built out through Search Ads Maven’s Automation Studio, and you can decide what level of exploratory spend you want to dedicate to new keyword testing on a daily, weekly, and/or monthly basis.":1,"#Quick Add Keywords":1,"#Keyword Suggestions":1,"#Search Ads Maven platfrom AI Suggestions tab":1,"#If you’re already a Search Ads Maven client, AI-suggested keywords are live in the Keyword Analysis dashboard, and you can begin exploring the feature today. Reach out to your client success manager or email":1,"#for a formal walkthrough and more information on the keyword optimization journey.":1,"#Now you’ve got a nice list of suggested keywords that artificial intelligence has told you to try, but what’s next? Trust, but verify. AI is no magic wand or Staples easy button. You need to put these keywords to the test to find out whether they actually perform against your target KPIs or not. Remember, these are suggestions, not a closed and done deal.":1,"#Test out generative AI in your keyword research":1,"#Once you have new suggested keywords, you can bulk add the entire list for testing, or select suggested keywords individually.":1,"#Additionally, marketers can choose what degree of correlation they want the generative AI to follow when composing the suggested keywords list. When using Keywords as a seed, for example, high correlation would mean that it would return keywords or keyword phrases that feature the seeded keyword and/or synonyms. A lower correlation would allow for more broad findings that find similar or relatable words or phrases.":1,"#Language and Country":1,"#Enabling you to find other keywords based on your own app’s features or other similar apps that may have a relevant audience to your own.":1,"#of Search Ads Maven and put AI keyword suggestions and our Automation Studio to the test. Or":1,"#This is where many other tools have left marketers hanging. How do you test out potentially hundreds of new suggested keywords without pulling your hair out?":1,"#Some marketers might take a hunt-and-peck DIY approach or rely on Apple’s discovery campaigns with Search Match to slowly uncover which keywords could help drive growth through the App Store. However, marketers can now jump into the driver’s seat and accelerate their keyword diversification.":1,"#for First Paid Transfer":1,"#Average CPG Decrease":1,"#While Maintaining Growth":1,"#Spend Reduction":1,"#for New User Acquisitions":1,"#Average CPA Decrease":1,"#Apple Search Ads has become such a more efficient growth channel for us. Automation is saving our team time and producing savings that we get to reinvest for greater growth.":1,"#The automation strategy was implemented on a pilot campaign. Before-and-after analysis showed a 60% drop in CPA and 65% decrease in CPG for first-time transfers. The most impressive outcome: overall spend savings of 59% while maintaining the same install volume as the pre-automation period. The team is excited to broaden its use of the automation strategy to drive greater efficiency on Apple Search Ads.":1,"#Vertical: Finance, Social Networking":1,"#With Apple Search Ads, you can optimize for app installs at your ideal CPA. If you want optimization on post-install events of greater impact to your business, an Apple Search Ads campaign management platform such as Search Ads Maven enables app event optimization through MMP integration and automation rules that manage your bids in alignment with a target CPG for those events.":1,"#Because IDT leverages Kochava as their mobile measurement partner (MMP) of choice, they were able to seamlessly integrate with Search Ads Maven to syndicate first-time transfer events directly into the platform. Using the event data, the Search Ads Maven team helped build a custom goal to drive optimization on in-app events— enabling IDT to see past the install to truly business-impacting events.":1,"#IDT onboarded the Apple Search Ads campaign management platform, Search Ads Maven. They laid out their goals for the Search Ads Maven team, identifying the target CPA and CPG rates that would keep return on ad spend (ROAS) positive. After this consultation, the Search Ads Maven team formulated an automation strategy aimed at accomplishing IDT’s competitive conquesting goals while establishing guardrails to ensure that resulting growth would be profitable.":1,"#For its Boss Revolution app, IDT faced no shortage of competition in the App Store. The explosion of fintech apps compelled the IDT mobile growth team to allocate a share of their Apple Search Ads spend to bidding on competitor keywords. Winning impressions on search results for brands offering similar services demonstrated potential for driving incremental growth. However, both cost per acquisition (CPA) and cost per goal (CPG) for first-time transfers after install were quickly inflating. IDT needed to improve the efficiency of their competitive conquesting efforts.":1,"#Across four decades, IDT Corporation has pioneered technologies and services that enable people around the world to communicate and share more easily and affordably. With its flagship Boss Revolution app, IDT connects 5M+ subscribers through dependable international calling and remittance services, bridging distances and uniting people worldwide.":1,"#<a ljsid-0=\"\">Realtime Agency</a>, a leading independent performance marketing agency with a unique, scientific approach to ads, helps major brands elevate their growth strategy on Apple Search Ads (ASA) and beyond. With deep industry knowledge in building and executing innovative digital strategies, Realtime’s digital scientists relentlessly drive performance for brands while balancing efficiencies via their test, learn, and scale methodology.":1,"#Vertical: Advertising Agency":1,"#Realtime search specialists are now able to reprioritize their time into developing strategy, while Search Ads Maven supports their more manual tasks—resulting in highly efficient scaling on non-brand terms. Search Ads Maven has enabled them to better operationalize and automate campaign and keyword bidding optimization based on goal reporting. This saves an average of 8 hours of work per week with always-on automation, enabling Realtime to reduce average CPG by 30% or more for most clients.":1,"#While CPG drives growth of a higher caliber, the process of analyzing and calculating CPG is often time-consuming. This makes it difficult to quickly adapt to sudden spend fluctuations brought on by keyword bidding wars and other variables, which can rapidly burn through spend and reduce efficiency. Realtime knew they needed a more efficient process to calculate deeper funnel goal performance and adjust bidding strategy accordingly.":1,"#Realtime onboarded Search Ads Maven, an ASA campaign management platform. This eliminated the need for manual CPG reporting. Within Search Ads Maven, they can define custom goals based on tailored criteria and optimize towards the client’s target CPG.":1,"#In an effort to help more brands scale on ASA, Realtime sought a tool to aid in automating their campaign optimization process based on goal performance.":1,"#Brands often look to agencies to help them scale their growth on ASA while keeping their cost per acquisition low. Realtime Agency, however, takes it a step further. They combine ASA data with mobile measurement partner (MMP) post-install event data to understand user quality beyond the acquisition and optimize toward a cost per goal (CPG). The goal may be a trial activation, an in-app purchase, or another post-install conversion action.":1,"#The Search Ads Maven support team has been superb, fully understanding our goals and then crafting automation rules that put those goals into autopilot. This is now enabling our team to be more efficient, meaning we get to help more brands succeed on Apple Search Ads.":1,"#Not a Search Ads Maven client?":1,"#request a demo":1,"#Kochava Introduces Automation Studio, empowering marketers to define ASA spend strategy and achieve measurable results.":1,"#Optimizing ASA campaigns: 5 Smart Tips":1,"#<a ljsid-0=\"\">Today Tab</a>: Lets you reach people on the front page of the App Store, where users start their visit.":1,"#keywords":1,"#Webinare entdecken":1,"#–":1,"#Search Ads Maven Works With Kochava and Any Other MMP":1,"#Experimenting with these diverse options can yield different results, so it’s important to manage your spend across ad types with a keen eye. Track your key performance metrics closely to identify which placements work best for your goals and audience. Remember that what works well for one campaign may not be suitable for another, so adjust as needed.":1,"#One of the most underutilized tools in the ASA toolbox is negative keywords. By including them in your campaigns, you can exclude irrelevant search queries and save budget wasted on taps that wouldn’t otherwise lead to conversions. Additionally, consider taking the exact text of your broad match keywords and treating them as negative keywords. This means you’ll prevent those broad keywords from showing up in your discovery campaigns and, instead, put them in a separate exact-match campaign where they’ll be treated as exact matches. This tactic will help you better assess how well those specific keywords perform while minimizing wasted ad spend.":1,"#No one likes to lose, but winning every keyword bid isn’t always the best approach either. Sometimes, it’s strategically wise to accept <strong ljsid-1=\"\">temporary</strong> losses. If you’re bidding on a keyword whose max bid has suddenly skyrocketed, you may want to back off the bidding war for that keyword. If the term is a high performer or even a brand term that’s just gotten too rich for your blood, consider lowering your bid just enough to maintain a presence as the second highest bid—exerting pressure on your competitors’ spend. This approach will allow you to re-enter bidding when the competitor’s spend is exhausted and/or the keyword’s price realigns with your profitability goals.":1,"#Discover 5 smart tips to optimize your Apple Search Ads for better performance. Learn how to maximize your ROI, increase visibility, and strategically use keywords for optimal results. Start improving your ASA campaigns today with Search Ads Maven.\"":1,"#ASA offers various ad placement types, such as the Search Tab, Today Tab, Product Page, and Search Results.":1,"#Grail with Search Ads Maven Logo":1,"#To connect with ASA experts at Search Ads Maven, request a consultation <a ljsid-1=\"\">here.</a>":1,"#<a ljsid-0=\"\">Search Tab</a>: Lets you reach users with an ad at the top of the suggested apps list before they search.":1,"#<a ljsid-0=\"\">Product Page:</a> Lets you reach users who are exploring similar apps. Your ad appears on the product pages of other apps, attracting potential users already in the discovery phase.":1,"#When launching new keyword-based search results campaigns on ASA, the saying “Go big or go home” should be your motto. It’s often wise to start with a high spend, optimizing initially for impression share, rather than focusing on immediate return on investment through install growth. This approach helps you understand where your ads can potentially gain the most visibility and volume. By investing more in the initial stages, you can gather valuable insights on keyword performance and ad group engagement.":1,"#<a ljsid-0=\"\">Search Results</a>: Lets you reach users who search for something specific using certain keywords.":1,"#Deep funnel conversions are the ultimate goal of any ASA campaign. These conversions represent users who not only install your app but also engage in meaningful actions, such as making in-app purchases or beginning a paid subscription. However, optimizing too early for deep funnel conversions can be tricky when your campaign lacks substantial volume, and you don’t have data significance for such conversions. In such cases, it’s crucial to be patiently cautious with your optimization efforts, as insufficient conversion data can lead to poor decisions. Just like Indiana Jones – choose the right grail, or else. Keep a close eye on data quality and consider broader optimization strategies until you have ample data to work with. For instance, rather than optimizing toward a purchase event lower in the funnel, you may initially want to optimize toward an event further up the funnel with more volume (e.g., registration, free trial, or product view).":1,"#Your Path to Success Starts Here":1,"#https://www.searchadsmaven.com/request-a-demo/":1,"#App Store Optimization: Make the Most of Your Metadata":1,"#Apple Search Ads Today Tab & Product Page Ads":1,"#November 16, 2022":1,"#Why Is Search Ads Maven the Must-Have Tool for App Marketers in 2023?":1,"#최적화하고 확장하세요":1,"#For a free consultation or Search Ads Maven demo with one of our Apple Search Ads experts, visit":1,"#<strong ljsid-0=\"\">Webinars:</strong> Discover New Tips & Best Practices from Apple Ads Experts<br ljsid-2=\"\"> <a ljsid-4=\"\">Explore Webinars</a>":1,"#Automation Studio를":1,"#Kostenlose Testversion:":1,"#and":1,"#Siehe Fallstudie":1,"#Fallstudie:":1,"#Kostenlose Testversion anfordern":1,"#APS London: Buying Apple Search Ads With Strategies vs. Tactics":1,"#June 18, 2024":1,"#Boost Your ASA Keyword Strategy With Generative AI":1,"#Apple Search Ads Problem Solving: Webinar Q&A":1,"#March 13, 2024":1,"#February 28, 2024":1,"#How to Scale & Diversify Your Keyword Mix on Apple Search Ads":1,"#4 min read":1,"#Demographic":1,"#Challenge":1,"#Case Study":1,"#Takeaways":1,"#November 7, 2023":1,"#Apple Search Ads Optimization: 5 Smart Tips for Better Performance":1,"#Search Ads Maven Dashboard":1,"#July 30, 2024":1,"#Exact Match Isn’t Exactly Exact on Apple Search Ads":1,"#support@searchadsmaven.com":1,"#Solution":1,"#Impact":1,"#Customer Type":1,"#August 28, 2024":1,"#Avoid the Blended CPA Trap on Apple Search Ads":1,"#Category":1,"#Reduce campaign & keyword management task load by<strong ljsid-1=\"\"> 5-10X</strong>":1,"#September 6, 2023":1,"#Learn How to Boost Your ASA Keyword Strategy with Generative AI":1,"#IDT Cuts Apple Search Ads CPA 60% Leveraging Automation on Competitive Conquesting Campaign - searchadsmaven.com":1,"#Mark Franklin":1,"#Master the Battlefield":1,"#Optimize Your Spend":1,"#Defend Your Brand":1},"version":3061}]