[{"_id":"project-settings","settings":{"translateMetaTags":true,"translateAriaLabels":true,"translateTitle":true,"showWidget":true,"isFeedbackEnabled":false,"fv":1,"customWidget":{"theme":"custom","font":"rgb(255,255,255)","header":"rgb(47,65,108)","background":"rgba(47,65,108,1)","position":"right","positionVertical":"top","border":"rgb(204,204,204)","borderRequired":false,"widgetCompact":true,"isWidgetPositionRelative":false},"widgetLanguages":[],"activeLanguages":{"zh":"中文(简体)","de":"Deutsch","ja":"日本語","ko":"한국어","es":"Español","ru":"Русский","en":"English"},"enabledLanguages":["de","en","es","ja","ko","ru","zh"],"debugInfo":false,"displayBranding":false,"displayBrandingName":false,"localizeImages":false,"localizeUrls":false,"localizeImagesLimit":false,"localizeUrlsLimit":true,"localizeAudio":false,"localizeAudioLimit":false,"localizeDates":false,"disabledPages":[],"regexPhrases":[],"allowComplexCssSelectors":false,"blockedClasses":false,"blockedIds":false,"phraseDetection":true,"customDomainSettings":[],"seoSetting":[],"translateSource":false,"overage":false,"detectPhraseFromAllLanguage":false,"googleAnalytics":false,"mixpanel":false,"heap":false,"disableDateLocalization":false,"ignoreCurrencyInTranslation":false,"blockedComplexSelectors":[]},"version":2590},{"_id":"en","source":"en","pluralFn":"return n != 1 ? 1 : 0;","pluralForm":2,"dictionary":{},"version":2590},{"_id":"outdated","outdated":{"#It’s clear that Apple Search Ads is going to be the dominant force in driving installs for the foreseeable future. It will become increasingly important to manage and streamline your operations with one if you want to stay relevant in the iOS marketplace. A CMP is the most cost- and time-effective way to make sure your app gets the attention it needs. Contact 検索広告Maven to request your demo today.":1,"#With this trend projected to continue into the foreseeable future, having the ability to make the most of your campaigns in Apple Search Ads (ASA) is more important than ever. Using a Campaign Management Platform (CMP) like 検索広告Maven gives you that control and not at the cost of your valuable time. What a CMP offers is Streamlining, Better Intelligence, and Data Integrations.":1,"#Before long, Alex is running product pages campaigns targeting Health & Fitness and Lifestyle categories, potentially getting FitFusion placed atop the You Might Also Like section on product pages of competitor apps like MuscleMate, CardioQuest, and even ZenFlow. アプリストア visitors researching workout solutions discover FitFusion while comparing alternatives. By capturing users with demonstrated fitness app intent, Alex’s cost per acquisition (CPA) decreases while her new installs jump 35%.":1,"#Reference: Advanced App Store Optimization Book by Moritz Daan & Gabe Kwakyi":1,"#ケーススタディ Tech Industry Giant":1,"#Different from Search Match, Apple allows you to toggle between Broad or Exact Match for each individual keyword. When you have Broad Match turned on, your ad will be matched with singular, plurals, misspellings, synonyms, related searches, and phrases that include that term, fully or partially. Opposite of that, if Exact Match is turned on, your keywords will only match with an ad if a user searches for the exact keyword.":1,"#Broad Match and Exact Match":1,"#A good plan is to have a discovery campaign that has Search Match incorporated. Make sure you monitor the daily cap closely, as one or two popular keywords could quickly eat up your budget. Information is key in ASA, and Search Match is an easy way for you to leverage the mountains of intelligence Apple has on their side of the walled garden. You may find your next winning keyword where you least expect it.":1,"#Search Match is best used with discovery campaigns where you are looking at casting as big of a net as possible. How big is that net, though? Well, it can vary, but it has a large benefit as it can find high-value keywords you would never find on your own, especially if you haven’t been able to spend a lot of cycles on keyword research.":1,"#Search Match is a feature that Apple has built into ASA that leverages their internal data along with multiple resources to expand your keyword bid list on a campaign. With it, your ad will be matched automatically to relevant searches that Apple recognizes through metadata and information about similar apps in the same genre.":1,"#Growth in Apple Search Ads (ASA) requires large volumes of keywords to stay competitive without going over budget. We break these keywords into different campaigns to adjust the correct amount of spend. Still, within each individual campaign, there is hidden information that can impact your bottom line. With thousands of keywords and millions of searches, these hidden trends can go unnoticed unless we spend the time to find this undercover information. It’s like leaving a trap out at night. What you find the next morning can be very surprising and educational. Knowing this, it’s important to understand the impact that Search Match, negative keywords, and conversion rates can have on your success.":1,"#Growth in Apple Search Ads requires large volumes of keywords. ASA keyword discovery unearths effective ones to stay competitive.":1,"#conversion to winners":1,"#Undercover":1,"#Build out and utilize the rules described above without having to maintain multiple spreadsheets. Keep your app growth manageable and your strategy simple with Search Ads Maven today.":1,"#For example, Search Ads Maven comes with a campaign generator tool that creates its own keyword lists for your discovery campaigns.":1,"#To streamline and analyze the process, utilize a MMP and a campaign management platform. Many of the tools within Search Ads Maven allow ease of control and automation for most of these processes. Find the exact value of a keyword and match it with the exact bid value you are looking for. Create custom goals or full discovery campaigns on the fly using keyword intelligence outside of what you or Apple can discover.":1,"#Keep a living list of negative keywords. You will find that most will probably stay put, but your next winning keyword could be yesterday’s loser. Make sure you optimize for the keywords you should be winning on and keep the wrong keywords on the negative keyword list. Use that upload list whenever you have Broad or Search Match turned on.":1,"#Discover keyword techniques for your ASA campaigns":1,"#Keep a discovery campaign and monitor its performance continually. Keep it’s budget tight but with a loose leash. You may discover a keyword that could be a gangbuster, but if your budget is too low, it won’t even register. Find the average value of a user after install of your app and then double that as your cost-per-tap (CPT) for these discovery campaigns. Keep your total budget in line with what you can experiment with.":1,"#The best plan is to keep things simple:":1,"#Since true control of your performance in ASA depends on a heavy analysis of thousands of keywords, it’s not surprising that things can get a little overwhelming. The most successful bidders will have sheets and sheets of performance data, but even they need some signal in the darkness to keep them on track.":1,"#Okay, now what?":1,"#Different from negative keywords is the pausing keywords function. Pausing is best utilized when switching from Broad Match to Exact Match or vica versa to maintain impressions on that single word. Once you set a keyword’s match, you cannot change it, but you can pause and add another.":1,"#Your list of negative keywords will change as your campaigns continue to grow. Keep monitoring to add low-converting keywords or remove keywords that suddenly become more relevant to your app.":1,"#Any campaign you have either Search Match or Broad Search turned on will need a negative keyword list. Another good plan is to keep a list of your brand keywords and add them as negative keywords for your discovery campaigns that have Search Match turned on. Search Match will often hit many of your brand keywords in its algorithm, which means you will have the same keyword showing up twice in different campaigns. It’s important to not have the same keyword in multiple campaigns, as you will want to keep tight control of the bid amount for every keyword and the exact budget for every campaign.":1,"#Negative keywords are a great way to control costs and improve campaign efficiency. These keywords are a list of words you want to make sure are not bid upon by any campaign the list is uploaded to. It’s important to note that you will have multiple versions of these based on the localizations of markets you are bidding on.":1,"#Negative Keywords and Pausing Keywords":1,"#Once you cleanse your list of those, the task gets a little harder. Now you need to look and see why these keywords that should be converting just plain aren’t. The biggest culprit is going to be your app page. If someone is searching for “Venmo”, but they get an install page that looks closer to Candy Crush, you can imagine quite a few bailing in the first few seconds, thinking they made a mistake. That’s why it’s important to continually update and optimize your product page and other App Store Optimization (ASO) elements. Think of other localizations as well; Apple allows you to maintain multiple app pages for this exact purpose so that a list of keywords that perform well in Australia go to an app page more tailored to the winning bid. In the end, what good is winning a bid in ASA if it does not result in an acquisition?":1,"#The best thing to do is take your lowest converting keywords and analyze them. In many cases, it’s keywords that you know will never convert at a high rate. They may be bad misspells, wrong translations, or words that don’t describe your app correctly. Keep that list of keywords, as we will use them for negative keywords later.":1,"#As for low-converting keywords, it’s good to look at those as well. In many cases, it could be a keyword that overlaps with another app that at this time is more popular than your own or a word that is lost in translation. Conversion is measured by taps on your winning ad. So even if it was an error and someone miss-tapped your app, that is still a missed opportunity.":1,"#If you have a mobile measurement partner (MMP) integrated with an ASA campaign management platform like Search Ads Maven, you can link keywords to an install and actual events within your app. Your conversion rate can be based on subscriptions or actual spend in your app, which can be the true revenue generation you want.":1,"#What kind of conversion rate you should be aiming for depends on the campaigns. Your top converting keywords should always be in your brand campaign. Keep monitoring and analyzing your keywords weekly or at least monthly to see which keyword bids are turning into an install. Then, keep that list and add it into either a brand campaign or a discovery/category campaign with Exact Match turned on.":1,"#It should come as no surprise that watching and tracking the conversion rates of your keywords is very important. The best way to save money in ASA is constantly limiting bids on low-converting keywords and raising bids on the higher ones.":1,"#Exact Match is perfect for campaigns where you already have an effective and powerful keyword set. Brand campaigns are usually where you know the exact language of these high-converting keywords, and expanding the list doesn’t serve the proper goal. While I am sure the app Tinder would love to have the keyword “tinder” in their brand campaign, a search for “fire” or “kindling” probably doesn’t have the same value. Brand campaigns need a tight leash around them so keep Exact Match turned on for them or any other campaign you already have an exact list for.":1,"#Discovery and category campaigns can also both benefit from Broad Match. Keep Broad Match turned on for discovery campaigns that aren’t using Search Match as well as other large net campaigns. If you are thinking of using an ad group in a country that doesn’t use your primary language, Broad Match can help with translations of your keywords into the native language there. Translations aren’t a perfect science, but it’s a smart way of getting a leg up in India if all of your keywords are automatically translated into both English and Hindi.":1,"#Misspelled keyword bids can also be cost effective as competitors usually don’t have misspelled words for your app in their campaigns (although if you wanted to conquer keywords from other apps you may think of doing it for their list of misspells).":1,"#For brand keywords, it can be a good idea to have Broad Match turned on as it increases that specific net you will be throwing out. The biggest draw is the misspellings that can happen when someone searches for your brand. Misspellings happen often, and usually, someone doesn’t realize them until after they have clicked on the results. Even if they don’t convert to a competitor’s app after the search, there is a good chance they might not try again, and that’s an install you just lost for nothing.":1,"#While intently planning a vacation to Slovenia and Croatia, you shift gears and open the App Store to browse house and garden resources. As the store":1,"#ケーススタディ Gaming Powerhouse":1,"#The Search Ads Maven campaign generator was designed to help out whether you have one or a thousand apps. Manage country-level default values for total budget, daily cap, and cost per tap (CPT) so you can automatically establish multiple ad groups for each type of campaign.":1,"#Do you manage multiple apps? No problem!":1,"#Remember, once your campaigns are up and running, ongoing management and optimization is easy with our mobile measurement partner integrations, custom goal support on post-install activity, automation rules, and alerts.":1,"#That’s why Search Ads Maven created a breakthrough campaign generator tool that automates many of the tedious steps that frustrate even the most savvy Apple Search Ads experts. Our campaign generator tool combines the utility of Apple and AppTweak’s app data with the powerful intelligence analysis of Kochava. In a matter of minutes, you can generate campaigns, be it brand, category, competitor, discovery, or your custom templates.":1,"#Getting into Apple Search Ads to promote your app can feel overwhelming. With the basic suggestions you get from Apple, it’s hard to know where to start and it’s easy to never finish. For experts, it can take a serious amount of time to set up a new app and build out all of the ASA campaigns, ad groups, and target keywords across different countries, age brackets, genders, device types, and other variables.":1,"#Eliminate guesswork and save time with the breakthrough Search Ads Maven campaign generator":1,"#Eliminate guesswork and save time leveraging the breakthrough Search Ads Maven campaign generator for your Apple Search Ads.":1,"#Search Ads Maven Campaign Generator for Apple Search Ads":1,"#segmentation rules":1,"#automated campaign configuration":1,"#default value dashboard":1,"#campaign dashboard":1,"#campaign generation details":1,"#The last step is to add keywords to our campaigns. You only need to take action here if you checked the box for brand and/or custom categories during the second step. For all other categories, Search Ads Maven will automatically generate all of the keywords for us. At the top of every hour, all generated campaigns will finish processing – automatically building out the optimal ad group structure and incorporating the right keywords. We can have hundreds of keywords added to campaigns with a budget we have already determined. What took us hours of research and set up in the past is done before we finish our first cup of coffee.":1,"#Next, we can select our segmentation for the campaigns. Decide which age groups, locations, genders, and devices we want to target. Remember the default settings we put in for those regions? Search Ads Maven will use those values to set up our budgets for the generated campaigns automatically.":1,"#You can select more than one at a time if you want to generate multiple campaigns. Brand and category types are good places to start if you haven’t created campaigns yet.":1,"#Custom – This category allows you to create multiple campaigns quickly using your own keywords. Each campaign will be named based on the slug provided. You will enter keywords for each campaign later during the add keywords step.":1,"#Total Apps > 100":1,"#Popularity > 5":1,"#Organic Rank > 1":1,"#– Competitor keywords are based on the keywords of competitor apps. To produce the most relevant and cost-effective keywords, you will be asked to provide certain thresholds for variables like organic rank, popularity, and total apps. We suggest you experiment with the keyword analysis tool separately to determine competitor values that work well for you. While you can adjust competitor thresholds to whatever you like, a suggested example is:":1,"#発見 – Primarily negative keywords (set to broad search) which do not appear in your other campaigns.":1,"#カテゴリー – Generic keywords targeted at the overall store category of the app.":1,"# ブランド – Keywords that are tightly coupled to your brand. Unlike other categories, these keywords are not automatically generated and must be supplied later during the add keywords step.":1,"#Next we get a selection of keyword categories to pick from:":1,"#Let’s dive in and start generating our campaigns! Click on generate campaigns and select a campaign group and app.":1,"#In the upper right hand corner, select App Settings to automatically set the total budget, daily cap, and CPT for each country per app. No need to repeat your spend settings for every campaign you make.":1,"#First, log into your Search Ads Maven portal and you will find the campaign generator tool on the left-hand navigation. Once there, you will see any generated campaigns.":1,"#How to use it:":1,"#What makes our campaign generator different? We have taken the power of our keyword analyzer and automatically identify campaign keywords YOU should be bidding on, whether it’s to maintain category presence in the App Store or conquer your competition.":1,"#Shopping Apps in Apple Search Ads - Search Ads Maven":1,"#For an industry dominated by some of the biggest corporations in history, it’s no surprise that the competition for shopping app installs can be quite daunting. Taking that into account, there is a lot of possibility to not only grow your app installs, but also grow your profits using the power of ASA. First, let’s see the shopping category and the growth it has been seeing over the past decade:":1,"#Today, Product Page & Search Tabs Ads":1,"#Utilize the Scripted Automation tool within Search Ads Maven to optimize campaigns in Apple Search Ads (ASA).":1,"#Staying on top of your campaigns in Apple Search Ads just got a whole lot easier. Recently, Search Ads Maven released its new tool, scripted automation, to control and optimize Apple Search Ads. Scripted automation brings the ability to control almost any aspect of your time spent in Apple Search Ads and automate it so that you can react to changes quickly and reduce risk.":1,"#Scripted Automation Tool in Search Ads Maven":1,"#First, create 10 different Ad Groups each with different custom product pages. You will want to do this first as automation cannot actually create categories or ad groups. Then, we create our rule which runs once per day and locates the least performant of the 10 Ad Groups and disables it. That would accomplish A/B testing in that it would determine the best performing ad group (custom product page) over some period of time.":1,"#Quick examples to optimize Apple Search Ads (ASA) campaigns":1,"#A little more complex but pretty understandable. The best part is, there are multiple ways I could have accomplished the same result. I can adjust variables or change triggers and still pause those bad campaigns and add their budget to good ones. There is so much potential with scripted automation to build out anything you can think up. To demonstrate it, let’s brainstorm an idea for using scripted automation in an A/B test.":1,"#Automate budget redeployments from underperforming to high-performing campaigns.":1,"#Apple Search Ads 캠페인을 강화하고 축소하세요":1,"#© Search Ads Maven, 2025 | Apoyo | Website Privacy Policy":1,"#⌘B":1,"#占位元素":1,"#您可以在 设置页面 中重新启用":1,"#此页面禁用":1,"#ellipsis":1,"#解释代码":1,"#总结":1,"#解释":1,"#查看价格":1,"#开启7天免费试用":1,"#升级后享受全部功能无限使用权限":1,"#升级至Pro版本":1,"#pricing-plat-image":1,"#可随时在官网->账号中心 ->管理 中取消，须至少在免
费试用结束前24小时。":1,"#兑换您的一周免费试用":1,"#7天免费试用，之后每年$49 ，随时取消":1,"#一周免费试用体验PRO":1,"#雷达":1,"#聊天":1,"#退出登录":1,"#账号类型：免费版":1,"#我已操作":1,"#账号：Frank Du":1,"#立即尝试":1,"#我知道了":1,"#在这里可以查找亚马逊商品相关带货视频，帮助你快速了解竞品合作信息":1,"#新功能上线：带货雷达":1,"#询问我关于社媒营销的任何问题":1,"#文本报告":1,"#数据看板":1,"#达人分析":1,"#报价预估":1,"#跳过 180s":1,"#开发信定制":1,"#红人推荐":1,"#达人搜索":1,"#推荐工具":1,"#限时2.5折！月费仅$9.9":1,"#需要我帮你做什么？":1,"#Hello":1,"#GPT-4.1 mini":1,"#Claude Sonnet 4":1,"#DeepSeek-R1":1,"#AutoGLM正在操作浏览器...":1,"#강화하고 확장하세요":1,"#사례 연구 Gaming Powerhouse":1,"#계정이 동기화되면 클라이언트 성공팀이 30분 통화 일정을 잡아 캠페인 성과를 검토하고 목표를 달성하는 동시에 효율성을 극대화하는 자동화 전략을 제안합니다. 증상":1,"#30-60분":1,"#성장 으로 작업 부하를 전술적 조정에서 전환하세요":1,"#더 알아보기":1,"#Apple Search Ads 캠페인을 간편하게 최적화하고 확장하세요":1,"#전장을 지배하세요":1,"#지출 최적화":1,"#아래에 동일 다른 Apple 광고 마케터의 이야기를 들어보세요":1,"#전체 지출 20% 절감
ROAS 78% 증가
평균 CPA 86% 증가":1,"#예산을 수동으로 재할당하는 데 시간이 너무 많아요.":1,"#고객 인수 344% 증가
지출은 4%만 증가":1,"#나중에 승리®
하루 중 후반에 큰 성과를 거두는 기간에 효율적으로 승리하기 위해 지출을 보존하려면 일일 예산의 속도를 조절하세요.":1,"#브랜드 지출 50% 절감
평균 CPT 85% 감소
Share of Voice는 90-100%로 유지됨":1,"#처리방법™
브랜드 용어에 대한 비용이 많이 드는 입찰 전쟁에서 전략적으로 후퇴하는 동시에, 발언권은 거의 또는 전혀 양보하지 않습니다.":1,"#브랜드 용어를 보호하는 데 비용이 너무 많이 든다 듭니다.":1,"#도전:":1,"#용어 사전":1,"#지원 문서":1,"#자주하는 질문":1,"#사례 연구":1,"#Apple Search Ads上的信息服务节省了29%的CPG，取得了相对节省的成本":1,"#电视评审主管削减了Apple Search Ads的品牌术语CPT 74%":1,"#Apple Search Ads上的信息服务节省了29%的CPG，取得了具有竞争力的节约成本":1,"#电视评审主管者削减了Apple Search Ads的品牌术语CPT 74%":1,"#资讯科技工每月数百万美元的苹果搜索广告支出":1,"#苹果搜索广告|案例研究|搜索广告Maven":1,"#帮助文件":1,"#词":1,"#还":1,"#里斯":1,"#实时代理使用搜索广告专家优化ASA广告系列":1,"#搜索adsmaven.com":1,"#信息服务提供商在Apple Search Ads上节省了29%的CPG，取得了竞争性的征服节约":1,"#資訊科技巨頭自動管理每月數百萬美元的蘋果搜尋廣告支出":1,"#电视有线电视切割领导者削减了Apple Search Ads的品牌术语CPT 74%":1,"#游戏强国通过自动化将苹果搜索广告ROAS提升79%":1,"#Apple Search Ads的1-2-3s":1,"#通过透明的自动化优化ASA活动，以达到最大效率":1,"#苹果搜索广告 | 案例研究 | 搜索广告 Maven":1,"#Develop and improve services (73 partners)":1,"#Understand audiences through statistics or combinations of data from different sources (79 partners)":1,"#Measure content performance (57 partners)":1,"#Measure advertising performance (116 partners)":1,"#We and our partners store or access information on devices, such as cookies and process personal data, such as unique identifiers and standard information sent by a device for the purposes described below. You may click to consent to our and our 211 partners’ processing for such purposes. Alternatively, you may click to refuse to consent, or access more detailed information and change your preferences before consenting. Your preferences will apply to this website only. Please note that some processing of your personal data may not require your consent, but you have a right to object to such processing. You can change your preferences or withdraw your consent at any time by returning to this site and clicking the \"Privacy\" button at the bottom of the webpage.":1,"#Uncategorized Archives - searchadsmaven.com":1,"#With your permission we and our partners may use precise geolocation data and identification through device scanning. You may click to consent to our and our 211 partners’ processing as described above. Alternatively you may access more detailed information and change your preferences before consenting or to refuse consenting.":1,"#zu teuer":1,"#Budget-Optimierer":1,"#mühsam":1,"#Nur 4 %":1,"#시간이 너무 많이 걸립니다.":1,"#Share of Voice는":1,"#Competitor":1,"#Case StudyCase Studies Tech Industry Giant":1,"#Atop the battlements you stand, surveying the territory around you. Close by your castle, the land is safe, for it is your realm and easily guarded, but clouds gather on the horizon. Nearby kingdoms constantly raid the borders, and continuous warfare plagues the valleys you all share. Then, beyond the horizon lie the undiscovered lands where true fortune could truly wait for you but will you find it in time? Is this the tagline for the latest app game? Well, it could be, but it’s an even better way to introduce Conquest of Keywords! Customize your campaigns, build your strategy, and crush your competition!”":1,"#Build an effective keyword strategy with customized campaigns and app store keywords. Search Ads Maven will help you get started.":1,"#man with pick ax and gold":1,"#Search Ads Maven Campaign generator":1,"#Search Ads Maven Keyword Analyzer":1,"#man with shield and sword":1,"#tools, you can keep track of your campaigns anywhere and be notified when certain criteria come up. Set up automated rules so that desired adjustments will be made automatically when conditions you define arise. This will allow you to spend more time expanding your kingdom and less time repairing your castle walls, so to speak.":1,"#automation":1,"#Success for your realm requires constant supervision and a full data-driven approach to your strategy. That’s why we built Search Ads Maven with these principles in mind, and with its":1,"#Remember that Apple includes a keyword optimizer tool which gives suggestions on your current bids. It’s a handy tool that looks at your current bids and gives suggested changes to Min and Max Bid; however, make sure you look at the suggested changes before you approve them. Some keywords on ASA can go for much higher than your budget allows, so a suggested change could easily throw your campaigns beyond what you want to pay.":1,"#Once all of your campaigns are set up, success is determined by constant measurement and monitoring of your campaigns. Since keywords are grouped up in campaigns, you can have one keyword suddenly take off and eat up all of your daily budget. So keep watch over them, adjust your daily cap, or break them into separate campaigns. Search match expands your reach, so if you’re seeing your discovery campaigns converting well, that’s when to raise the CPT.":1,"#Final touches":1,"#keyword analyzer,":1,"#Quick note":1,"#campaign generator":1,"#keyword analyzer":1,"#MODERATOR
Jeff Richardson":1,"#March 27th, 2025":1,"#For more insights, explore our companion pieces: Apple Search Ads 101: Understanding the Four Ad Placements and Apple Search Ads Optimization: 5 Smart Tips for Better Performance.":1,"#While intently planning a vacation to Slovenia and Croatia, you shift gears and open the App Store to browse house and garden resources. As the store launches, you spot a striking animated ad for AllegroTrek, a sleek discovery app that reveals nearby upcoming music performances wherever you are in the world, including ticket purchasing and personalized event recommendations. You weren’t explicitly searching for a cultural app, but right away the serendipitous discovery feels essential for your upcoming trip.":1,"#April 8th, 2024":1,"#MMPs mean better measurement":1,"#From its start, Search Ads Maven was designed to be a control center that helps you maximize the number of installs you drive with every Apple Search Ads campaign, but is an install a true measure of success? If not, what is? Depending on the app, the answer can vary wildly. Now, with Kochava, a Mobile Measurement Partner (MMP), integrated into your Search Ads Maven account you can pick and choose which post-install events you want to set as a custom goal and even create goals factoring in multiple events. Simply put, an MMP is a third-party analytics partner that can, among other things, measure your campaign performance based on deeper funnel in-app activity.":1,"#Kochava gives Search Ads Maven a new edge in Campaign Optimization":1,"#Kochava Mobile Measurement Partner (MMP) integration into Search Ads Maven enables you to pick and choose custom campaign goals to track .":1,"#Search Ads Maven MMP Integration":1,"#target anywhere in the ROAS funnel":1,"#Goal List":1,"#SAM goals":1,"#SAM Integrations":1,"#Unleash the true potential of your Campaign Management System for your Apple Search Ads today with Kochava and Search Ads Maven. Trust your expert.":1,"#For more information consult this support documentation.":1,"#With these new goals in hand, you can leverage spend in your Apple Search Ads campaigns exactly like you can your other ads that are linked with an MMP. This helps from an apples-to-apples situation so you can spend smarter by targeting behavior which can lead to the best return on investment. Before the MMP integration, you could only optimize based on impression, taps, or installs with Apple Search Ads. Now, so much more.":1,"#Measure ROAS at any point in the funnel":1,"#After the integration is complete, you will want to set up the goals you want to optimize toward in Search Ads Maven. What goals you use will be specific to your key performance indicators (KPIs), the post-install events you are measuring with your MMP, and the goal type. The goals you create can also be multi-event scenarios which, for example, could combine getting to a certain level in a game with using certain in-app items.":1,"#Set up custom goals":1,"#To integrate your MMP, first set up Search Ads Maven as you would any other partner integration then simply go to the integrations tab in your Search Ads Maven account and select Kochava under Mobile Measurement Partners (other MMPs will be available to integrate in the future). Use the API key provided by Kochava and then you can begin to have the information flowing between the systems.":1,"#How to integrate your MMP with Search Ads Maven":1,"#Perfect examples are apps that run off a subscription basis like a streaming service. If we just measured success based on installs we could see two search terms like “TV” and “Streaming” give comparable install rates. Yet, the term “streaming” can not only give installs but could possibly fuel a higher rate of subscriptions, thus telling you that winning that bid means winning more revenue.":1,"#Search Ads Maven is at its core an effective tool that helps you manage and measure all your Apple Search Ads campaigns. The potential impact of that measurement though is only as good as the data that is available. Apple Search Ads data only consists of impressions, taps, search terms, spend, and derivatives from them. All of these are incredibly relevant within the Apple Search Ads space but only give part of the picture to really see where you can effectively spend money to increase your bottom line.":1,"#实例探究 Gaming Powerhouse":1,"#阅读更多":1,"#全局禁用":1,"#隐藏直到下次访问":1,"#Please complete the form below and a member of the 검색 광고 메이븐 team will reach out to you shortly.":1,"#翻译":1,"#Store and/or access information on a device (149 partners)":1,"#免费申请人":1,"#触":1,"#词汇":1,"#帮助文档":1,"#常见问题":1,"#链接":1,"#实例探究 Tech Industry Giant":1,"#Want to discuss your country expansion plans with Apple Search Ads experts? Connect with our team.":1,"#Use correct references of dates, currency, and measurements to that culture.":1,"#Research and keep track of keyword performance in different languages. Building a keyword list in another language isn’t easy, but it can pay off. Use the insights you get from keyword performance to continue to update your app’s metadata and improve the product page.":1,"#Do you want something more specific to tailor your page for marketing efforts? Another way to optimize and test your apps conversion for special events is using custom product pages.":1,"#Similar to how we change our social behaviors, we also change our app-buying behaviors. Colder weather and less daylight mean more time inside on our phones, which changes our activity with them. Time off from work and school means more time for activities and games on our phones. Gym memberships increase in January from 8% per month to 12%, which means fitness apps get a jump in interest.":1,"#Depending on where and when you read this, you may be putting up the Christmas lights, lighting the menorah, or wearing some ugly sweaters. It’s the holiday season in America, and much of our cultural discussions revolve around gift giving and learning how to handle the in-laws.":1,"#App Store Custom Product Pages":1,"#How about a retail shopping app? A Today Tab ad can highlight the hottest items and the special promotional deals you are offering this month. Add on some red bows to remind people that your app is the best place to find the gifts they need when they first hit the App Store.":1,"#Christmas lights":1,"#A list of suggested competitors is easy to find within the Search Ads Maven Keyword Analysis tool. While this tool is built around keyword analysis, you can leverage the information in the “Suggested Competitors” tab and the “Category Top Apps” to find and research. Change your phone’s language to see if they have a localized page, and notice the differences. Most importantly, make sure you test every change made. Blindly adjusting your page because you saw someone else do it is a recipe for a much lower conversion.":1,"#These seasonal optimization techniques can also be applied to different regions and demographics to increase conversion. Not every country celebrates Easter or Christmas the same or even at all. Tap into other markets by utilizing the localization option in App Store Connect.":1,"#Custom product pages are different versions of your app download page in the App Store that showcase different features or seasonal content. Custom product pages will not appear as your default page, but they can be linked to an Apple search ad (currently only the Today Tab or search results ad). They can also be linked to other marketing efforts outside of the App Store by utilizing each custom page’s unique URL. They will also have their own metrics, so you can measure success individually.":1,"#Seasonality is a year-long concept and not something you need to think about for December alone. Sports betting apps need to keep screenshots current to what live sports are being played. Hiking and hunting apps need to feature options that can be useful when getting outdoors isn’t easy. Weather apps can adjust their content to ensure that people know you have the best warning system for hurricanes, tornadoes, blizzards, or any other dangerous weather event based on the time of year.":1,"#For a free consultation or Search Ads Maven demo with one of our Apple Search Ads experts, visit here.":1},"version":2590}]