[{"_id":"project-settings","settings":{"translateMetaTags":true,"translateAriaLabels":true,"translateTitle":true,"showWidget":true,"customWidget":{"theme":"custom","font":"rgb(255,255,255)","header":"rgb(47,65,108)","background":"rgba(47,65,108,1)","position":"right","positionVertical":"top","border":"rgb(204,204,204)","borderRequired":false,"widgetCompact":true},"widgetLanguages":[],"activeLanguages":{"zh":"中文(简体)","de":"Deutsch","ja":"日本語","ko":"한국어","es":"Español","ru":"Русский","en":"English"},"enabledLanguages":["de","en","es","ja","ko","ru","zh"],"debugInfo":false,"displayBranding":false,"displayBrandingName":false,"localizeImages":false,"localizeImagesLimit":false,"localizeAudio":false,"localizeAudioLimit":false,"localizeDates":false,"disabledPages":[],"regexPhrases":[],"allowComplexCssSelectors":false,"blockedClasses":false,"blockedIds":false,"phraseDetection":true,"customDomainSettings":[],"seoSetting":[],"translateSource":false,"overage":false,"detectPhraseFromAllLanguage":false,"googleAnalytics":false,"mixpanel":false,"heap":false,"blockedComplexSelectors":[]},"version":1706},{"_id":"en","source":"en","pluralFn":"return n != 1 ? 1 : 0;","pluralForm":2,"dictionary":{},"version":1706},{"_id":"outdated","outdated":{"#至 Support":1,"#3-4배":1,"#10~15배로":1,"#무료 체험판":1,"#<span ljsid-0=\"\">Search Ads Maven이</span> 귀하를 위해 무엇을 할 수 있는지 확인하세요":1,"#Search Ads Maven이":1,"#With your permission we and our partners may use precise geolocation data and identification through device scanning. You may click to consent to our and our 221 partners’ processing as described above. Alternatively you may access more detailed information and change your preferences before consenting or to refuse consenting.":1,"#<a ljsid-0=\"\">实例探究</a> <i ljsid-2=\"\"></i> IDT Corporation":1,"#Подключитесь к генеративному ИИ, чтобы обнаружить новые предлагаемые ключевые слова, которые вы можете включить в свои кампании.":1,"#Не обожгитесь автоматизацией «черного ящика». Наша студия автоматизации прозрачно отображает строительные блоки ваших триггеров, действий и логических правил автоматизации.":1,"#настройте оповещения по любому показателю отчетности, чтобы получать уведомления о внезапных изменениях в ваших кампаниях, ставках и других переменных.":1,"#используйте наши самые популярные шаблоны стратегий кампаний или создайте свои собственные с помощью наших экспертов.":1,"#интегрируйте своего партнера по мобильным измерениям (MMP) для получения данных о событиях после установки для оптимизации настраиваемых целей после установки.":1,"#Быстро интегрируйтесь с одной или несколькими учетными записями ASA, чтобы с легкостью управлять всей активностью Apple Search Ads во всех типах кампаний (результаты поиска, вкладка «Поиск», вкладка «Сегодня» и страница продукта).":1,"#Please complete the form below and a member of the <strong ljsid-1=\"\">검색 광고 메이븐</strong> team will reach out to you shortly.":1,"#지원팀에":1,"#team will reach out to you shortly.":1,"#Please complete the form below and a member of the":1,"#Visit our <a ljsid-1=\"\">블로그</a> to learn more about Apple Search Ads and our tools":1,"#Ctrl+Q":1,"#<a ljsid-0=\"\">Estudios de caso</a> <i ljsid-2=\"\"></i> IDT Corporation":1,"#Using Search Ads Maven’s <strong ljsid-1=\"\">자동화 스튜디오</strong>, our team of experts help you build an automation strategy with fully transparent logic based on your goals and KPIs.":1,"#, our team of experts help you build an automation strategy with fully transparent logic based on your goals and KPIs.":1,"#• 用户评论":1,"#• 类别":1,"#• 应用内购买":1,"#• 应用内事件":1,"#• 开发者名称":1,"#• 关键词":1,"#• 字幕":1,"#• 标题":1,"#Вы даже можете отслеживать показатели видимости ваших конкурентов и платные ключевые слова, чтобы каждый раз знать, что потребуется, чтобы выиграть ставку.":1,"#Увеличьте свои расходы на рекламу в Apple Search Ads, найдя новые ключевые слова, на которые вы не делали ставки, и оптимальную ставку для тех, на которые вы делали ставки.":1,"#3- bis 4-fache":1,"#das 10- bis 15-fache":1,"#5- bis 10-fache":1,"#An advertiser wants to better understand the type of audience interacting with its adverts. It calls upon a research institute to compare the characteristics of users who interacted with the ad with typical attributes of users of similar platforms, across different devices. This comparison reveals to the advertiser that its ad audience is mainly accessing the adverts through mobile devices and is likely in the 45-60 age range.":1,"#The owner of an online bookstore wants commercial reporting showing the proportion of visitors who consulted and left its site without buying, or consulted and bought the last celebrity autobiography of the month, as well as the average age and the male/female distribution of each category. Data relating to your navigation on its site and to your personal characteristics is then used and combined with other such data to produce these statistics.":1,"#Reports can be generated based on the combination of data sets (like user profiles, statistics, market research, analytics data) regarding your interactions and those of other users with advertising or (non-advertising) content to identify common characteristics (for instance, to determine which target audiences are more receptive to an ad campaign or to certain contents).":1,"#An advertiser is looking for a way to display ads on a new type of consumer device. It collects information regarding the way users interact with this new kind of device to determine whether it can build a new mechanism for displaying advertising on this type of device.":1,"#A technology platform working with a social media provider notices a growth in mobile app users, and sees based on their profiles that many of them are connecting through mobile connections. It uses a new technology to deliver ads that are formatted for mobile devices and that are low-bandwidth, to improve their performance.":1,"#Information about your activity on this service, such as your interaction with ads or content, can be very helpful to improve products and services and to build new products and services based on user interactions, the type of audience, etc. This specific purpose does not include the development or improvement of user profiles and identifiers.":1,"#You were presented a video on fashion trends, but you and several other users stopped watching after 30 seconds. This information is then used to evaluate the right length of future videos on fashion trends.":1,"#You have read a blog post about hiking on a mobile app of a publisher and followed a link to a recommended and related post. Your interactions will be recorded as showing that the initial hiking post was useful to you and that it was successful in interesting you in the related post. This will be measured to know whether to produce more posts on hiking in the future and where to place them on the home screen of the mobile app.":1,"#Information regarding which content is presented to you and how you interact with it can be used to determine whether the (non-advertising) content e.g. reached its intended audience and matched your interests. For instance, whether you read an article, watch a video, listen to a podcast or look at a product description, how long you spent on this service and the web pages you visit etc. This is very helpful to understand the relevance of (non-advertising) content that is shown to you.":1,"#An apparel company wishes to promote its new line of high-end baby clothes. It gets in touch with an agency that has a network of clients with high income customers (such as high-end supermarkets) and asks the agency to create profiles of young parents or couples who can be assumed to be wealthy and to have a new child, so that these can later be used to present advertising within partner apps based on those profiles.":1,"#If you read several articles about the best bike accessories to buy, this information could be used to create a profile about your interest in bike accessories. Such a profile may be used or improved later on, on the same or a different website or app to present you with advertising for a particular bike accessory brand. If you also look at a configurator for a vehicle on a luxury car manufacturer website, this information could be combined with your interest in bikes to refine your profile and make an assumption that you are interested in luxury cycling gear.":1,"#Information about your activity on this service (such as forms you submit, content you look at) can be stored and combined with other information about you (for example, information from your previous activity on this service and other websites or apps) or similar users. This is then used to build or improve a profile about you (that might include possible interests and personal aspects). Your profile can be used (also later) to present advertising that appears more relevant based on your possible interests by this and other entities.":1,"#Most purposes explained in this notice rely on the storage or accessing of information from your device when you use an app or visit a website. For example, a vendor or publisher might need to store a cookie on your device during your first visit on a website, to be able to recognise your device during your next visits (by accessing this cookie each time).":1,"#Cookies, device or similar online identifiers (e.g. login-based identifiers, randomly assigned identifiers, network based identifiers) together with other information (e.g. browser type and information, language, screen size, supported technologies etc.) can be stored or read on your device to recognise it each time it connects to an app or to a website, for one or several of the purposes presented here.":1,"#Use profiles to select personalised advertising (113 partners)":1,"#Create profiles for personalised advertising (112 partners)":1,"#Store and/or access information on a device (153 partners)":1,"#5 y 10 veces":1,"#prueba GRATUITA":1,"#See What <span ljsid-1=\"\">Experto en anuncios de búsqueda</span> Can Do for You":1,"#10 y 15 veces":1,"#<strong ljsid-0=\"\">Seminario web:</strong> Expert Brand Protection Tips for Apple Search Ads<br ljsid-2=\"\"> <a ljsid-4=\"\">Watch Now</a>":1,"#See What <span ljsid-1=\"\">搜索广告专家</span> Can Do for You":1,"#will quickly become the largest focus for each of your campaigns. This should come to no surprise as they are the direct link between your app and an install. If you are familiar with it, keywords in ASA for all intents and purposes work similar to Google AdWords although your strategy will definitely differ between them.":1,"#When building your strategy for Apple Search Ads (ASA),":1,"#Apple Search Ads 102: Keywords":1,"#When building your strategy for Apple Search Ads (ASA), keywords quickly become the largest focus for each of your campaigns.":1,"#The best way to expand out from these earlier campaigns is to match up with a Campaign Management Platform (CMP) like <a ljsid-1=\"\">검색 광고 메이븐</a> who can help measure the correct ad spend for the more competitive keywords and the keywords of your competitors. Beyond a CMP, Apple has an additional campaign tool that can help with that expansion. Apple Search Ads Advanced has a feature known as “match types” where search results campaigns help you control how your ads are matched to user searches. Match types come in two options: Broad match and Exact match.":1,"#search ads maven keyword analysis page":1,"#apple search ads result":1,"#search ads maven keyword search":1,"#Next: Campaign Analysis":1,"#Previous: Starting Out":1,"#Now let’s link to a Campaign Management Platform. Using the tools you have there, you will have the opportunity to find out what apps are bidding on the same keywords you are. You will be able to quickly incorporate them into your campaigns and beat out the competition.":1,"#Using this execution, you can build your brand campaigns to carve out a presence and compete on the search terms you should be winning on. Use an exact search match to make sure you cover all possible variants and spellings but not a Broad match as it could escalate beyond what you want and hog the daily spend from the terms you need to keep bidding on.":1,"#Ranking in the search results is based on text relevance but also the number of downloads and quantity and quality of reviews. With a new app, there are few downloads and no ratings which will push the app below the older competitors. This is why relying on solely organic keywords is dangerous when your new app doesn’t have much of a presence yet. If you have the search term in your ASA campaign and win the bid, your app may be placed first in the search result and thus, above the competition, enabling more downloads and hopefully more ratings. It’s important to keep your organic search ranking high for terms you already rank well on, and you should maintain a strategy to place bids on them to keep that organic rank.":1,"#Let’s say you have an app that has the title “<i ljsid-1=\"\">Party strobe lights</i>.” Organically, your app should show up in the top results of any searches for “<i ljsid-3=\"\">strobe light</i><span ljsid-4=\"\">” since the keywords are directly in your title. The app could be in the search results but also could be buried beneath other similar apps with “strobe light” in their app title as well. </span>":1,"#Bringing it all together":1,"#Now that you have a plan for the keywords you want, it’s time to focus on the keywords you don’t want. These are known as “<a ljsid-1=\"\">negative keywords</a>” which are keywords excluded from a campaign instead of bid on. Negative keywords are important as they can help control costs and efficiency if you are using Broad match for your campaign which could pull in terms that have zero relevance to your app or its function.":1,"#Negative Keywords":1,"#You can change your settings to “exact match” which narrows down the selection, while still adding in misspellings and close variants of your terms (“edit,” “editor,” “editing,” etc.).":1,"#<strong ljsid-0=\"\">Broad match</strong> is the default setting when you turn on a match type and is best matched up with Discovery campaigns as it will leverage Apple’s own intelligence to help reach a wider audience and mine for keywords you haven’t found on your own. Broad matches are great for discovery but can quickly go past their daily spend as you can hit on terms that can cost a lot but may not convert.":1,"#Remember that you must also factor in long-tail searches that can be built out of two or more of those keywords you are bidding on. It’s best to start small but have a solid foundation to build off of; this will make scaling and measurement easier as you grow and ramp up your ASA campaign spend.":1,"#General keywords should still be relevant to what your app offers or your ad is unlikely to make it into the auction for those searches. Using general keywords will help you reach a wider audience but might also cause you to go through your budget faster because they can be more competitive and require higher bid amounts. When you choose specific keywords, your ad may show for search queries that are more narrowly related to your app. Specific search terms can help you improve the rate of ad taps to conversions, but if keywords are too specific you may not reach as many new customers as you’d like.":1,"#To start off Apple Search Ads, using your apps metadata and category insights, will give a list of keyword recommendations. It’s a good jumping off point for some of your earlier brand campaigns. You can also add keywords of your own, and Apple Search Ads will suggest a further set of keywords related to the ones you’ve provided. Apple looks at campaign eligibility and builds it on the app’s metadata, so the keywords you use should be reflective of your metadata. Doing that will set up the groundwork for going over and optimizing your keyword strategy for discovery campaigns.":1,"#The fundamental goal of keyword optimization is to find and create campaigns using the most searched for, relevant, but not competitive keywords in your app title, subtitle, and keyword field. Non-competitive is very subjective here since the keywords you should go for will be reflective of your budget. Many times you will find terms that quickly eat up your daily spend for a campaign while other keywords could be used that fit your budget better. I’m not saying those terms shouldn’t be part of your strategy but should be kept separately as your spend might not match the cost per tap (CPT) and conversion rates you are aiming for.":1,"#Finding the “key” to keywords":1,"#For a more in-depth analysis of these differences, check out <a ljsid-1=\"\">this blog</a> from AppTweak.":1,"#The similarities between App Store Optimization (ASO) and search engine optimization (SEO) can be deceptive especially to those who have experience working on SEO. Much of the same concepts exist between them, but ASO is far more direct and controlled in its performance. For instance, with ASO, your app’s title and subtitle, as well as keywords within the product page description, will factor far more in your rank than what you would expect from a webpage. For SEO, your bounce rate and average session can be measurable KPIs but in ASO your apps ratings and reviews factors in instead.":1,"#Is ASO like SEO?":1,"#In the ASA Basic plan, the keywords associated with your campaigns are chosen by Apple based on your app’s category and metadata. With the ASA Advanced plan, you have the ability to pick the specific keywords that trigger a bid and display your ad within those relevant App Store search results.":1,"#Since we are only talking about Apple Search Ads here, we will focus on how Apple uses keywords for the App Store—keeping in mind many of the same principles apply with the Google Play Store and others.":1,"#Keywords, simply put, are the words and terms relevant to your app that a potential customer would enter to find your app.":1,"#What are Keywords in Apple Search Ads?":1,"#<strong ljsid-0=\"\">感谢：</strong> IDT 利用自动化将 Apple 搜索广告 CPA 降低 60%<br ljsid-2=\"\"><a ljsid-3=\"\">阅读新闻</a>":1,"#<a ljsid-0=\"\">Тематические исследования</a> <i ljsid-2=\"\"></i> Gaming Powerhouse":1,"#UTAKU":1,"#What makes Search Ads Maven better?":1,"#A very robust solution, Search Ads Maven incorporates all the capabilities of Apple Search Ads, and includes Apple Search Tab in the same easy-to-use dashboard.":1,"#Easily integrate with ASA, Slack, and your measurement partners (MMPs) to see performance against your post-install goals. Search Ads Maven then synchronizes everything you have configured in ASA, making buying search ads more streamlined. You can even integrate with MULTIPLE ASA accounts. This allows agencies to use a single dashboard to manage app search optimization for many customers far more efficiently than with other tools.":1,"#Search Ads Maven was designed to be THE BEST conquesting tool to buy keywords on Apple’s App Store. Finally there’s an easy way to discover the words your competitors are winning with, and move ahead of them in the results. You can even use Search Ads Maven to discover competitors you may not have been aware of.":1,"#70% of Apple App Store visitors use search to find their next app*. When it comes to a keyword search there may be hundreds or thousands of results, but the one that really matters is the winner in the top position.":1,"#Search Ads Maven is in Beta; join our expert testers! <a ljsid-1=\"\">Request a demo</a>":1,"#Search Ads Maven is a brand new suite of productivity tools for ad words. It will help you optimize your keyword targeting and conquest keywords over your competitors more effectively than other App Search Optimization tools.":1,"#Home - searchadsmaven.com":1,"#From simple to sophisticated, Search Ads Maven let’s you get started fast with features like Quick Add, but also includes complex research and discovery capabilities for the enterprise marketer.":1,"#Search Ads Maven is built with the same hierarchy as Apple Search Ads, so it’s faster to learn and easy to find what you are looking for right from the start.":1,"#Search Ads Maven’s campaign automation capability lets advertisers choose targeting criteria such as geo and demographics, and automatically generates all of the needed ASA campaign segments. Other tools require advertisers to do this manually, wasting time and money.":1,"#The conquesting capabilities within Search Ads Maven are next-level, which simply means you have more powerful tools to discover and purchase the keywords your competitors are winning with and purchase them, moving your app into top position.":1,"#Welcome to Search Ads Maven, the conquesting expert for app marketers who want to win every search and achieve top results on the Apple App Store.":1,"#23% of marketers on ASA don’t spend on brand protection":1,"#23% of Marketers on ASA Don’t Spend on Brand Protection":1,"#December 10, 2024":1,"#Develop and improve services (82 partners)":1,"#Understand audiences through statistics or combinations of data from different sources (88 partners)":1,"#Measure content performance (64 partners)":1,"#Measure advertising performance (120 partners)":1,"#Use limited data to select advertising (107 partners)":1,"#We and our partners store or access information on devices, such as cookies and process personal data, such as unique identifiers and standard information sent by a device for the purposes described below. You may click to consent to our and our 219 partners’ processing for such purposes. Alternatively, you may click to refuse to consent, or access more detailed information and change your preferences before consenting. Your preferences will apply to this website only. Please note that some processing of your personal data may not require your consent, but you have a right to object to such processing. You can change your preferences or withdraw your consent at any time by returning to this site and clicking the \"Privacy\" button at the bottom of the webpage.":1,"#With your permission we and our partners may use precise geolocation data and identification through device scanning. You may click to consent to our and our 219 partners’ processing as described above. Alternatively you may access more detailed information and change your preferences before consenting or to refuse consenting.":1,"#You have viewed three videos on space exploration across different TV apps. An unrelated news platform with which you have had no contact builds a profile based on that viewing behaviour, marking space exploration as a topic of possible interest for other videos.":1,"#You read several articles on how to build a treehouse on a social media platform. This information might be added to a profile to mark your interest in content related to outdoors as well as do-it-yourself guides (with the objective of allowing the personalisation of content, so that for example you are presented with more blog posts and articles on treehouses and wood cabins in the future).":1,"#Illustrations":1,"#Information about your activity on this service (for instance, forms you submit, non-advertising content you look at) can be stored and combined with other information about you (such as your previous activity on this service or other websites or apps) or similar users. This is then used to build or improve a profile about you (which might for example include possible interests and personal aspects). Your profile can be used (also later) to present content that appears more relevant based on your possible interests, such as by adapting the order in which content is shown to you, so that it is even easier for you to find content that matches your interests.":1,"#搜索广告专家":1,"#Бесплатная пробная версия:":1,"#閱讀新闻":1,"#<strong ljsid-0=\"\">免费试用：</strong>免费试用 Search Ads Maven<br ljsid-2=\"\"><a ljsid-3=\"\">申请免费试用</a>":1,"#Prueba gratuita:":1,"#최적화하고 확장하세요":1,"#example@yourdomain.com":1,"#Must be valid email.":1,"#Please complete the form below and a member of the <strong ljsid-1=\"\">搜索广告专家</strong> team will reach out to you shortly.":1,"#TTR (Tap-Through Rate)":1,"#Trademark Bidding":1,"#Today Tab Campaign":1,"#Targeting":1,"#Target CPA (Cost Per Acquisition)":1,"#T":1,"#SKAdNetwork":1,"#Search Term":1,"#Product Page Campaign":1,"#Popularity Checker":1,"#P":1,"#Organic Keyword Attribution":1,"#O":1,"#Match Types":1,"#Match Plurals":1,"#Low Volume Terms":1,"#Keyword Popularity":1,"#Keyword Attribution":1,"#Fake Installs":1,"#F":1,"#Discovery Campaign":1,"#App Store":1,"#Creative Specs":1,"#Creative Ad Variations":1,"#CPA Cap":1,"#Cost per Thousand Impressions (CPM)":1,"#Cost per Tap (CPT)":1,"#Cost per Install (CPI)":1,"#Cost per Acquisition (CPA)":1,"#Conversion Rate":1,"#Campaign Structure":1,"#Campaign Manager":1,"#Bulk Upload":1,"#Bulk Edit":1,"#Budget Exhausted":1,"#Bid Types":1,"#Bid Amount":1,"#Bid Adjustment":1,"#Automation":1,"#Auction":1,"#Ad Placement":1,"#Attribution Window":1,"#Attribution":1,"#Apple Search Ads Storefront":1,"#Apple Search Ads Login":1,"#Apple Search Ads Credit":1,"#Apple Search Ads Certification":1,"#Apple Search Ads Basic":1,"#Apple Search Ads Agency Account":1,"#Apple Search Ads Advanced":1,"#Webinars":1,"#<span ljsid-0=\"\">Optimice y amplifique</span> sus campañas de anuncios de búsqueda de Apple con facilidad":1,"#Escuche a otros comerciantes <span ljsid-1=\"\">como tu</span>":1,"#Automation Studio를":1,"#Watch Now":1,"#Expert Brand Protection Tips for Apple Search Ads":1,"#A popular online gaming platform with over 70 million DAU and 216 million MAU that provides users with cutting-edge technologies for game creation and gameplay. The platform offers an acclaimed array of user-generated content and immersive experiences while fostering a vibrant community of players and developers.":1,"#Decreased average CPG":1,"#Increased in-app purchase revenue":1,"#Increased average D3 ROAS":1,"#Learn how a gaming platform maximized Apple Search Ads efficiency using Search Ads Maven automation tools, leading to a marked boost in ROAS.":1,"#Interested in running a free 30-day automation test against your ASA campaigns? Request a demo <a ljsid-1=\"\">here</a>.":1,"#In the ever-evolving landscape of digital marketing, embracing innovative campaign management and automation tools such as Search Ads Maven is a strategic move that not only keeps agencies and brands ahead of the curve, but also unlocks a world of data-driven possibilities. ASA campaigns become more strategic and efficient when you’re not stuck in the weeds trying to perform all of the manual adjustments and optimizations yourself. Automation makes your ASA campaigns quick and responsive to changing market dynamics, fluctuating keyword bidding rates, and other variables.":1,"#Implementing ASA Automation with Search Ads Maven":1,"#By harnessing the power of Search Ads Maven, the case subject experienced remarkable outcomes. This assured them that each new ad dollar spent to scale Apple Search Ads would now pull its full weight, empowering them to increase advertising spend with confidence and continue to drive exceptional performance while maximizing ROAS.":1,"#Moreover, with automation revealing which keywords shined via increased budget, the company saw a boost of 8% in keyword terms driving registration events. Two overseas regions in particular enjoyed ROAS increases of more than 125%.":1,"#12% decrease in average CPG, defined as registration events":1,"#50% increase in revenue from in-app purchases":1,"#79% increase in D3 ROAS":1,"#The company analyzed results for 13-day periods before and after employing Search Ads Maven. The results were exemplary:":1,"#The combined efficiency gains from automation saved hours of manual labor every week, freeing up time to focus on overall strategy.":1,"#<strong ljsid-0=\"\">Automated time-consuming bid adjustments:</strong> Using Automation Studio, automation rules were set up to monitor CPA and ROAS hourly throughout the day and auto-adjust min and mix bids across brand and non-brand keywords to maximize spend efficiency. This saved hours for UA team members who previously did this manually.":1,"#Vertical: Gaming":1,"#<strong ljsid-0=\"\">Templatized new keyword testing and optimization:</strong> The team activated Keyword Optimization Journey, a built-in strategy template. Groups of new keywords could be bulk-added and assigned desired test-spend caps. An automated process managed keyword bid ranges to gain traffic volume across impressions, taps, installs, and post-install goals, vetting out which keywords were performant enough to be added into dedicated campaigns. AI Suggestions within the Keyword Analysis dashboard could be leveraged to identify the best keywords to run through this process across countries, regions, and languages.":1,"#<strong ljsid-0=\"\">Connected MMP data to auto-optimize to target cost per goal (CPG):</strong> Via the integration dashboard, the team was able to connect their mobile measurement partner (MMP) to auto-import post-install event data, then build custom goals into the platform based on specific post-install event actions and/or revenue from in-app purchases. This eliminated the manual reporting process and enabled them to create automation rules that prioritized budget toward keywords, ad groups, and campaigns able to drive optimal down-funnel engagement.":1,"#Utilizing Search Ads Maven, the UA team":1,"#The UA team engaged with Search Ads Maven, an Apple Search Ads campaign management provider and automation platform. Our experts worked closely with the company’s UA team to understand their challenges, growth goals, key performance indicators (KPIs), and ROAS targets on ASA. With this foundation, a strategy was devised for scaling the team’s workflows and automating campaign management with guardrails to maintain desired CPA rates and ROAS goals.":1,"#The UA team knew they needed to invest more to level up their ASA game. However, until they could figure out a scalable approach to manage additional keywords and campaigns and get the most out of any increased spend, they were reluctant to allocate more ad dollars to this channel partner.":1,"#<strong ljsid-0=\"\">Time-consuming bid adjustments:</strong> The UA team spent hours each week adjusting minimum and maximum bid amounts across hundreds of keywords in different countries and regions to target their optimal cost per acquisition (CPA) and return on ad spend (ROAS). This tedious process had to be repeated whenever market dynamics changed bid pricing—resulting in a never-ending cycle that consumed valuable time and reduced team efficiency.":1,"#<strong ljsid-0=\"\">Efficiently testing new keywords:</strong> To scale their growth potential and move beyond non-incremental brand terms, the team was always on the hunt to test new keywords across different countries and regions that could drive a healthy tap-to-install ratio with solid post-install engagement. Unfortunately, the process to identify the keywords, manage test spend, monitor the results, and quickly pause underperformers proved laborious. The process wasn’t scalable and limited their ability to deploy a vibrant keyword-expansion strategy.":1,"#<strong ljsid-0=\"\">Optimizing spend based on post-install engagement:</strong> While new user acquisitions were a key success metric, the more important goal was post-install engagement in the form of registrations and in-app purchases. Since the ASA platform optimizes only on taps and installs, the UA team had to build reporting flows to find the keywords driving the best purchase and registration rates, then adjust bids manually. The process was slow and clunky, allowing the team to make such adjustments only once a week, resulting in wasted spend.":1,"#The user acquisition (UA) team struggled to scale their growth efforts on Apple Search Ads (ASA) in the face of several common pain points:":1,"#Visit our <a ljsid-1=\"\">博客</a> to learn more about Apple Search Ads and our tools":1,"#3-4X":1,"#Ask about a<span ljsid-1=\"\"> FREE Trial</span> to test our most powerful features:":1,"#Webinar with Realtime Agency covering brand protection on Apple Search Ads":1,"#시작하기":1,"#모든 이점":1,"#전략적 성장":1,"#Search Tab":1,"#Con <strong ljsid-1=\"\">Estudio de automatización</strong> de Search Ads Maven, nuestro equipo de expertos lo ayudará a crear una estrategia de automatización con una lógica totalmente transparente basada en sus objetivos y KPI.":1,"#Product Page":1,"#стратегический рост":1,"#Оптимизируйте и масштабируйте":1,"#, таких как вы":1,"#Смотреть пример":1,"#Пример из практики:":1,"#Запросить бесплатную пробную версию":1,"#все преимущества":1,"#Programmatic & Mobile Specialist":1,"#<strong ljsid-0=\"\">Ken Macdonald</strong><br ljsid-1=\"\"> Programmatic &amp; Mobile Specialist":1,"#将工作重心从战术调整转移到<span ljsid-1=\"\">战略报告</span>":1,"#轻松<span ljsid-1=\"\">优化和扩展</span>你的 Apple 搜索广告系列":1,"#听听其他<span ljsid-1=\"\">像你一樣的</span>营销人员的意见":1,"#<strong ljsid-0=\"\">疫情：</strong>针对任何报告指标设置警报，以便在活动、出价和其他变量发生突然变化时收到通知。":1,"#探索使用 Search Ads Maven 作为 ASA 广告活动管理平台的<span ljsid-1=\"\">我们的优势</span>":1,"#Jeff Richardson (Moderator)":1,"#<strong ljsid-0=\"\">Jeff Richardson (Moderator)</strong><br ljsid-1=\"\"> Director of Product Marketing":1,"#for First Paid Transfer":1,"#Average CPG Decrease":1,"#While Maintaining Growth":1,"#Spend Reduction":1,"#for New User Acquisitions":1,"#Average CPA Decrease":1,"#Boss Revolution":1,"#Apple Search Ads has become such a more efficient growth channel for us. Automation is saving our team time and producing savings that we get to reinvest for greater growth.":1,"#The automation strategy was implemented on a pilot campaign. Before-and-after analysis showed a 60% drop in CPA and 65% decrease in CPG for first-time transfers. The most impressive outcome: overall spend savings of 59% while maintaining the same install volume as the pre-automation period. The team is excited to broaden its use of the automation strategy to drive greater efficiency on Apple Search Ads.":1,"#Vertical: Finance, Social Networking":1,"#With Apple Search Ads, you can optimize for app installs at your ideal CPA. If you want optimization on post-install events of greater impact to your business, an Apple Search Ads campaign management platform such as Search Ads Maven enables app event optimization through MMP integration and automation rules that manage your bids in alignment with a target CPG for those events.":1,"#Search Ads Maven Works With Kochava and Any Other MMP":1,"#Because IDT leverages Kochava as their mobile measurement partner (MMP) of choice, they were able to seamlessly integrate with Search Ads Maven to syndicate first-time transfer events directly into the platform. Using the event data, the Search Ads Maven team helped build a custom goal to drive optimization on in-app events— enabling IDT to see past the install to truly business-impacting events.":1},"version":1706}]