[{"_id":"project-settings","settings":{"translateMetaTags":true,"translateAriaLabels":true,"translateTitle":true,"showWidget":true,"isFeedbackEnabled":false,"fv":1,"customWidget":{"theme":"custom","font":"rgb(255,255,255)","header":"rgb(47,65,108)","background":"rgba(47,65,108,1)","position":"right","positionVertical":"top","border":"rgb(204,204,204)","borderRequired":false,"widgetCompact":true,"isWidgetPositionRelative":false},"widgetLanguages":[],"activeLanguages":{"zh":"中文(简体)","de":"Deutsch","ja":"日本語","ko":"한국어","es":"Español","ru":"Русский","en":"English"},"enabledLanguages":["de","en","es","ja","ko","ru","zh"],"debugInfo":false,"displayBranding":false,"displayBrandingName":false,"localizeImages":false,"localizeUrls":false,"localizeImagesLimit":false,"localizeUrlsLimit":true,"localizeAudio":false,"localizeAudioLimit":false,"localizeDates":false,"disabledPages":[],"regexPhrases":[],"allowComplexCssSelectors":false,"blockedClasses":false,"blockedIds":false,"phraseDetection":true,"customDomainSettings":[],"seoSetting":[],"translateSource":false,"overage":false,"detectPhraseFromAllLanguage":false,"googleAnalytics":false,"mixpanel":false,"heap":false,"disableDateLocalization":false,"ignoreCurrencyInTranslation":false,"blockedComplexSelectors":[]},"version":3729},{"_id":"en","source":"en","pluralFn":"return n != 1 ? 1 : 0;","pluralForm":2,"dictionary":{},"version":3729},{"_id":"outdated","outdated":{"#Keyword bidding: Advertisers can bid on specific <a ljsid-1=\"\">Schlüsselwörter</a> related to their app; the platform uses an <a ljsid-3=\"\">auction</a> system to determine which ads are shown. Advertisers can use exact match, broad match, and <a ljsid-5=\"\">negative keywords</a> to refine targeting.":1,"#Platform options: Apple Search Ads offers two platform options—<a ljsid-1=\"\">Basic</a> und <a ljsid-3=\"\">Advanced</a>. Basic campaigns are automated and allow for simple setup with minimal management, while Advanced offers more control over targeting, budgets, and bidding strategies.":1,"#<strong ljsid-0=\"\">生成式人工智能：</strong> 利用生成式人工智能来发现可纳入您的广告活动的新建议关键词。":1,"#<a ljsid-0=\"\">Агентство Реального Времени</a>, a leading independent performance marketing agency with a unique, scientific approach to ads, helps major brands elevate their growth strategy on Apple Search Ads (ASA) and beyond. With deep industry knowledge in building and executing innovative digital strategies, Realtime’s digital scientists relentlessly drive performance for brands while balancing efficiencies via their test, learn, and scale methodology.":1,"#<a ljsid-0=\"\">Тематические исследования</a> <i ljsid-2=\"\"></i> Агентство Реального Времени":1,"#<a ljsid-0=\"\">Industry observers note</a>, “Apple dropping <em ljsid-2=\"\">Поиск</em> from the name isn’t just a rebrand—it’s kind of a roadmap” that potentially signals more ambitious plans in the advertising arena. As Apple’s services revenue continues to grow in strategic importance, expanding advertising offerings represents a natural evolution. The company’s unique position—controlling both hardware and software platforms while maintaining a strong privacy-first stance—creates distinctive advantages in the increasingly privacy-conscious digital advertising landscape.":1,"#• Categories":1,"#• In-App Purchases":1,"#• Subtitle":1,"#• Title":1,"#An Auction in <a ljsid-1=\"\">Apple Search Ads</a> is the real-time bidding process used that determines which ads are shown in <a ljsid-3=\"\">アプリストア</a> search results. Advertisers vie for ad placement through the auction, with various factors such as bids and relevance influencing the outcome.":1,"#探索使用 Search Ads Maven 作为 Apple Search Ads 广告系列管理平台的<span ljsid-1=\"\">全部优势</span>":1,"#总体支出节省<strong ljsid-1=\"\">20%</strong><br ljsid-2=\"\"> ROAS 增加<strong ljsid-4=\"\">78%</strong><br ljsid-5=\"\">平均每次转化费用增加<strong ljsid-7=\"\">86%</strong>":1,"#<strong ljsid-0=\"\">+97</strong>个新的高性能关键词<br ljsid-2=\"\">活动期间安装量增加<strong ljsid-4=\"\">80%</strong><br ljsid-5=\"\"> ROAS 增加<strong ljsid-7=\"\">53%</strong>":1,"#节省<strong ljsid-1=\"\">50% 的</strong>品牌支出<br ljsid-3=\"\">平均 CPT 降低<strong ljsid-5=\"\">85%</strong><br ljsid-6=\"\"><strong ljsid-7=\"\">话语权</strong>保持在90-100%":1,"#<strong ljsid-0=\"\">免费试用：</strong>免费试用 Search Ads Maven<br ljsid-2=\"\"><a ljsid-3=\"\">申请免费试用</a>":1,"#If you’re looking for help with your Apple Search Ads Keywords, then <strong ljsid-1=\"\">搜索广告专家</strong> is your best option. Our Apple Search Ads Platform, <a ljsid-3=\"\">搜索广告专家</a>, is among the top tools out there that can help you with your Apple Search campaigns. <a ljsid-5=\"\">Contact us today</a> and learn about our platform in detail.":1,"#<a ljsid-0=\"\">实例探究</a> <i ljsid-2=\"\"></i> Streaming TV Platform":1,"#快速添加 |定义":1,"#Bid Types are the different bidding options available in <a ljsid-1=\"\">Apple Search Ads</a>, such as <a ljsid-3=\"\">cost-per-tap</a> (CPT) or <a ljsid-5=\"\">cost-per-thousand-impressions</a> (CPM), which allows advertisers to choose how they are charged for their ad placements.":1,"#<a ljsid-0=\"\">苹果搜索广告</a> also features <a ljsid-2=\"\">自定义产品页面</a>, enabling advertisers to create tailored app product pages that align with specific ad variations. These can highlight particular app features or content to appeal to different customer segments, enhancing ad relevance and potentially increasing conversion rates.":1,"#Attribution is the process of identifying and assigning credit to the various marketing touchpoints a consumer encounters on their journey toward a <a ljsid-1=\"\">转换</a> event, such as an app install, purchase, or other desired action. It helps marketers understand which channels, campaigns, or interactions are most effective in influencing consumer behavior and driving outcomes. On <a ljsid-3=\"\">苹果搜索广告</a>, taps on ads can be attributed to resulting app installs.":1,"#Hamilton Radcliffe, Author at searchadsmaven.com":1,"#Automation is the use of technology to automate repetitive tasks within <a ljsid-1=\"\">苹果搜索广告</a> campaigns, assisting in managing and optimizing them with minimal manual intervention. Automation can include setting up rules for bid adjustments, budget allocation, and <a ljsid-3=\"\">keyword</a> optimization, as well as other campaign management tasks to improve efficiency and performance. Automation also enables app developers and marketers to respond to market changes much more nimbly than is possible via manual campaign management.":1,"#Bid Types are the different bidding options available in Apple Search Ads, such as cost-per-tap (CPT) or cost-per-thousand-impressions (CPM), which allows":1,"#Bid Types - searchadsmaven.com":1,"#Bid Types are the different bidding options available in <a ljsid-1=\"\">苹果搜索广告</a>, such as <a ljsid-3=\"\">cost-per-tap</a> (CPT) or <a ljsid-5=\"\">cost-per-thousand-impressions</a> (CPM), which allows advertisers to choose how they are charged for their ad placements.":1,"#Bid Types | Definition":1,"#What Are Bid Types?":1,"#<a ljsid-0=\"\"><strong ljsid-0-0=\"\">Поисковая реклама Maven</strong></a> acts as a central data and intelligence hub to scale and optimize your Apple Search Ads campaigns in ways not possible through other tools or your Search Ads dashboard alone.":1,"#The Apple Search Ads Agency Account is a specialized account type designed for advertising agencies and professionals who manage Apple Search Ads campaigns on":1,"#Apple Search Ads Agency Account - searchadsmaven.com":1,"#The Apple Search Ads Agency Account is a specialized account type designed for advertising agencies and professionals who manage <a ljsid-1=\"\">Apple Search Ads</a> campaigns on behalf of multiple clients. It enables agencies to oversee and optimize campaigns across various client portfolios with different Apple IDs from a single account.":1,"#Apple Search Ads Agency Account | Definition":1,"#What Is the Apple Search Ads Agency Account?":1,"#所有优势":1,"#太耗时":1,"#关键词之旅":1,"#迟到获胜®":1,"#用完":1,"#最大挑战":1,"#A Bid Adjustment is the process of changing a bid amount for specific keywords, ad groups, or campaigns on Apple Search Ads. Adjustments are made to improve":1,"#Bid Adjustment - searchadsmaven.com":1,"#A Bid Adjustment is the process of changing a bid amount for specific <a ljsid-1=\"\">keywords</a>, ad groups, or campaigns on <a ljsid-3=\"\">Apple Search Ads</a>. Adjustments are made to improve the performance of ads or better compete in the <a ljsid-5=\"\">auction</a> in response to performance data or market conditions.":1,"#Bid Adjustment | Definition":1,"#What Is a Bid Adjustment?":1,"#An Apple Search Ad is an ad space that appears in the <a ljsid-1=\"\">App Store</a>, specifically within the search results pages. These ads are intended to help app developers and marketers promote their apps to users who are actively searching for relevant apps. <a ljsid-3=\"\">Apple Search Ads</a> leverages a user’s search queries and other contextual signals to deliver targeted, relevant ads displayed at the top of search results. Appearing in this prime placement can significantly boost an app’s discoverability and drive higher install rates, making this a valuable tool for app marketing and user acquisition.":1,"#Cost-per-thousand-impressions (CPM) is the price Apple charges the campaign for every thousand users when they see your ad on the Search tab.":1,"#Cost-Per-Thousand-Impressions | What is Cost-Per-Thousand-Impressions":1,"#Cost-per-thousand-impressions (CPM) is the price Apple charges the campaign for every thousand users when they see your ad on the Search tab. An impression is counted each time at least 50% of your ad is visible for 1 second.":1,"#Cost-Per-Thousand-Impressions | Definition":1,"#What is Cost-Per-Thousand-Impressions (CPM)?":1,"#Attribution is the process of identifying and assigning credit to the various marketing touchpoints a consumer encounters on their journey toward a <a ljsid-1=\"\">conversion</a> event, such as an app install, purchase, or other desired action. It helps marketers understand which channels, campaigns, or interactions are most effective in influencing consumer behavior and driving outcomes. On <a ljsid-3=\"\">Apple Search Ads</a>, taps on ads can be attributed to resulting app installs.":1,"#Cost per Install (CPI) is a key performance metric in <a ljsid-1=\"\">Apple Search Ads</a> that represents the average cost an advertiser pays for a successful app install generated via ad campaigns. CPI is calculated by dividing total ad spend by the number of app installs attributed to the ads.":1,"#Search Ads Maven Scripted Automation":1,"#Cost-Per-Acquisition | What is CPA | Definition":1,"#Cost per acquisition (CPA) is a metric measuring the total cost to acquire one user.":1,"#Cost-Per-Acquisition | Definition":1,"#What is Cost-Per-Acquisition (CPA)?":1,"#Interested in running a free 30-day automation test against your ASA campaigns? Request a free demo <a ljsid-1=\"\">这里</a>.":1,"#掌控战场":1,"#优化您的支出":1,"#捍卫你的品牌":1,"#客户获取量增加<strong ljsid-1=\"\">344%</strong><br ljsid-2=\"\">支出<strong ljsid-4=\"\">仅增加4%</strong>":1,"#<strong ljsid-0=\"\">网络研讨会：</strong>探索 Apple Ads 专家的新技巧和最佳实践<br ljsid-2=\"\"><a ljsid-3=\"\">探索网络研讨会</a>":1,"#Jeff Richardson, Author at searchadsmaven.com - Page 3 of 3":1,"#Jeff Richardson, Author at searchadsmaven.com":1,"#<a ljsid-0=\"\">Тематические исследования</a> <i ljsid-2=\"\"></i> IDT Corporation":1,"#Attribution is the process of identifying and assigning credit to the various marketing touchpoints a consumer encounters on their journey toward a conversion":1,"#Attribution - searchadsmaven.com":1,"#Importance: As digital marketing becomes increasingly data-driven, robust attribution is essential for marketers to justify spend, understand customer behavior, and enhance the effectiveness of advertising efforts across various channels and platforms.":1,"#Challenges: Accurate attribution is complicated by factors such as cross-device usage, privacy regulations, and the evolving digital landscape. Marketers must navigate these complexities to maintain effective measurement and attribution practices.":1,"#Methods: Common attribution models include last-click, first-click, linear, time-decay, and multi-touch attribution, each offering a different approach to distributing credit among touchpoints. Advanced attribution methods may also incorporate machine learning and algorithmic approaches to provide more nuanced insights.":1,"#Purpose: The goal of attribution is to determine the relative contribution of different marketing efforts to the success of a campaign, enabling marketers to optimize strategies, allocate budgets more efficiently, and improve return on investment (ROI).":1,"#Attribution | Definition":1,"#What Is Attribution?":1,"#Conversion | What is a Conversion | Definition":1,"#Cost-Per-Thousand-Impressions":1,"#A Conversion is an install or event resulting from a click on an ad or on an impression served.":1,"#Conversion | Definition":1,"#What is a Conversion?":1,"#Search Match is a feature of Apple Search Ads Advanced search results campaigns where Apple automatically adds Search Terms.":1,"#Search Match | What is a Search Match | Definition":1,"#Search Match is a default feature of Apple Search Ads Advanced search results campaigns where Apple automatically adds Search Term keywords for your app’s campaigns based off your apps category and metadata.":1,"#Search Match | Definition":1,"#What is a Search Match?":1,"#But wait – I’m already running campaigns on ASA":1,"#as their mobile measurement partner (MMP) can integrate with Search Ads Maven to elevate their strategic approach to success on ASA.":1,"#Branch":1,"#Now, advertisers that utilize":1,"#iOS app marketers simply can’t afford to take their success on ASA for granted.":1,"#Advertisers that utilize Branch as their mobile measurement partner (MMP) can integrate with Search Ads Maven.":1,"#Branch Integrates with Search Ads Maven":1,"#Search Ads Maven Campaign Generator":1,"#Search Ads Maven goals":1,"#Search Ads Maven Branch integration dashboard":1,"#What does this mean?":1,"#branch and search ads maven logo":1,"#ASA share of total iOS attributed installs today":1,"#ASA share of total iOS attributed installs":1,"#https://www.searchadsmaven.com/":1,"#Learn more at":1,"#Campaign Generator automates the most painstaking steps necessary when building your ASA campaigns and ad group structure – even making sure the right competitive, category, and discovery keywords are incorporated on your behalf.":1,"#and try Search Ads Maven at no cost or commitment with a 30-day free trial. Experience the benefits of putting your MMP data to work auto-optimizing your ASA campaigns. You will also have access to other breakthrough features, like our Campaign Generator.":1,"#Not a customer yet?":1,"#Support@SearchAdsMaven.com":1,"#Since the beginning of Q3 2022, Apple Search Ads (ASA) now accounts for over 38% of all iOS app installs attributed to some form of paid or owned media. In early 2021, that figure was only 12%.":1,"#or contact":1,"#If you’re already a Search Ads Maven customer, the Branch integration is available now. For assistance in setting up your integration view this":1,"#Getting started":1,"#For example, let’s say you’re interested in acquiring users that start a free trial. You can create an automation rule that will increase spend and bid amounts on keywords that are delivering good install-to-free-trial conversion rates, and inversely decrease spend on those underperforming keywords, ad groups, and/or campaigns. Now your spend on ASA is being auto-optimized to the key performance indicator you care about most.":1,"#Those goals can even be leveraged a step further. Rather than looking at the goal performance metrics and adjusting your campaigns manually, you can use Search Ads Maven’s automation rules to make changes automatically based on conditions you set. Think of it as App Event Optimization for ASA.":1,"#Once the post-install event data from your Branch account is flowing, you can build custom goals based on revenue from events, specific user actions, and engagement. The goals you create will become visible within Search Ads Maven analytics, so that you can assess ASA campaign and keyword performance based on revenue, in-app actions (e.g. purchase, free trial start), and overall engagement.":1,"#NOTE: Advertisers utilizing Kochava as their MMP can also integrate. Additional MMP integrations are coming soon.":1,"#for enabling Branch integration in Search Ads Maven.":1,"#See":1,"#Advertisers using Branch can unlock new potential on Apple Search Ads":1,"#Once your ASA account is synced, the next step is setting up MMP integration. As an advertiser using Branch, you can now connect the rich post-install event data you already measure via the Branch software development kit (SDK) with your ASA performance. No separate SDK is needed for Search Ads Maven.":1,"#Connecting your Branch data":1,"#We totally get it, and that’s why Search Ads Maven was built to be the command and control center for your ASA efforts. Syncing Search Ads Maven to your ASA account only takes a moment. Once the connection is made, all of your ASA data is synced with Search Ads Maven – your campaigns, your keywords, your performance history. You no longer need to login to the ASA dashboard. Everything you do in Search Ads Maven will automatically sync up with ASA.":1,"#Oh no, not another login":1,"#Search Ads Maven takes on those burdens for you, so that you can spend your time making every ad dollar count.":1,"#Managing ongoing, painstaking optimization":1,"#Piecing together post-install performance by keyword":1,"#Choosing the right keywords":1,"#Making sure to set up their ASA campaigns correctly":1,"#That’s perfect. What you may not know is the limitations you’re operating under. When advertisers are running campaigns directly on ASA and without a campaign management platform, they have to shoulder the burden of:":1,"#A Bid is the price an advertiser selects for an ad campaign. Advertisers can bid on either a cost-per-thousand-impressions (CPM) or cost-per-click (CPC) basis.":1,"#Bid | Definition":1,"#What is a Bid?":1,"#<strong ljsid-0=\"\">案例研究：</strong> IDT 利用自动化将 Apple 搜索广告 CPA 降低 60%<br ljsid-2=\"\"><a ljsid-3=\"\">查看案例研究</a>":1,"#AdServices framework is a tokenized solution to receive attribution information from Apple's attribution server.":1,"#AdServices framework is part of the Apple Ads Attribution API. It is a tokenized solution to receive attribution information from Apple’s attribution server. It is Apple’s way of handling attribution requests for the App Store, Apple News, or Stocks on iOS devices.":1,"#AdServices Framework | Definition":1,"#What is an AdServices Framework?":1,"#stage.searchadsmaven.com":1,"#<a ljsid-0=\"\">Case Studies</a> <i ljsid-2=\"\"></i> Gaming Powerhouse":1,"#This metric takes into account factors such as the advertiser’s historical performance, keyword’s competitiveness, and overall demand for the <a ljsid-1=\"\">ad placement</a>. By monitoring Bid Strength, advertisers can assess the effectiveness of their bidding strategies, identify areas for improvement, and make adjustments to maintain bidding at a level that maximizes the chance of winning ad auctions and achieving desired campaign objectives.":1,"#Bid Strength is a metric provided by <a ljsid-1=\"\">Apple Search Ads</a> indicating the competitiveness of a <a ljsid-3=\"\">bid</a> for a specific <a ljsid-5=\"\">keyword</a> or <a ljsid-7=\"\">ad group</a>. It assesses the strength of your bid in winning auctions or receiving ad impressions as compared to your competitors. Bid strength is displayed as a red, yellow, or green bar associated with each keyword.":1,"#Bid Strength | Definition":1,"#What Is Bid Strength?":1,"#Bid strength indicates the assessment of the competitiveness of the current bid for your campaign.":1,"#Bid Strength | What is Bid Strength | Definition":1,"#Quick Add | Definition":1,"#Quick Add is a feature of Search Ads Maven which allows you to quickly add new keywords to a new or existing Apple Search Ads campaign.":1,"#Quick Add | What is a Quick Add | Definition":1,"#What is a Quick Add?":1,"#<strong ljsid-0=\"\">Test & Learn</strong>: As with any new metric, rigorously test, learn, and refine to maximize the value of view-through conversions for your unique app and audience.":1,"#View-through metrics have arrived on Apple Search Ads, giving advertisers a fresh perspective on how their campaigns influence user behavior beyond the tap. This past July, Apple updated its <a ljsid-1=\"\">Reporting Options & Definitions</a> documentation to include the following new reporting metrics:":1,"#Strategy Archives - searchadsmaven.com":1,"#Undercover":1,"#Request a demo":1,"#The customer was investing heavily to protect its brand terms on Apple Search Ads from being conquested by competitors. However, maintaining control over their share of voice came at a high price whenever competitors significantly elevated their keyword bid minimums on those terms. In one peak season, the team’s average cost per tap (CPT) jumped 900% on their primary brand term. This in turn shot up their cost per goal (CPG) for their in-app order event tenfold. They wanted to protect their brand—but needed to gain better control over the runaway costs of doing so.":1,"#An app-based TV service that enables millions of monthly active users to stream live television and on-demand content over the internet. Users can watch live shows wherever they are, at home or on the go, across mobile devices, connected TVs, and other platforms.":1,"#with automation":1,"#Brand protection":1,"#Optimized":1,"#for in-app orders":1,"#Reduction in CPG":1,"#Case StudyCase Studies Streaming TV Platform":1,"#TV Cable-Cutting Leader Slashes Brand Term CPT 74% on Apple Search Ads - searchadsmaven.com":1,"#for primary brand term":1,"#Senior Paid Search Manager":1,"#The cost of brand protection on Apple Search Ads was nearing a breaking point for us. Search Ads Maven has flipped the script—allowing us to maintain our share of voice at a level of spend efficiency we never thought possible.":1,"#The team is now realizing such seamlessly consistent savings on their brand term campaigns that they’re able to focus new spend and develop new strategies for non-brand campaigns as well as their own efforts for competitive conquesting.":1,"#Within a week, the automation strategy brought the CPT on the customer’s key brand term down 74%, which in turn reduced their CPG on their in-app order event by 79%. Moreover, with the competitor’s daily budget quickly exhausted through Strategic Losing, no impression share was lost. The customer plans to maintain this automation strategy in always-on mode based on their rules and preferences to balance impression share, efficiency, and volume continuously.":1,"#Strategic Losing™ is a built-in, proprietary automation template on Search Ads Maven that retreats from a winning bid position when the cost is too high—allowing a competitor to win temporarily at great expense, quickly exhausting their budget, forcing them out of bidding, and returning the CPT to reasonable levels.":1,"#What is Strategic Losing?":1,"#Employed Strategic Losing™ to avoid runaway costs due to competitive conquesting":1,"#Automatically increased/decreased keyword bids to maintain target impression share at the optimal cost":1,"#Monitored daily impression share across their brand terms":1,"#The customer linked up with Search Ads Maven, the Apple Search Ads campaign management platform. Unpacking their brand protection goals with our team, they learned how the platform’s Automation Studio could be leveraged to optimize their share of voice with streamlined efficiency. The Search Ads Maven team helped them implement an automation strategy that:":1,"#Reduction in CPT":1,"#Vertical: Entertainment":1,"#4 Key View-Through Metric Use Cases: Beyond the Tap":1,"#Previously, Apple Search Ads attributed installs solely to taps on an ad placement. Only if a user tapped your ad would a subsequent download, redownload, or install get attributed. With this new update, Apple now measures credit for downloads, redownloads, and installs that happen within 24 hours of a user simply viewing your ad, even if they don’t tap. This opens the window a little wider on the subtle influence your ads can have on user decision-making—even if it’s not direct response.":1,"#Search Tab Campaigns give you greater visibility into an audience by promoting your app in the Suggested Apps section.":1,"#Search Tab Campaign | What is a Search Tab Campaign | Definition":1,"#This is only available with Apple Search Ads Advanced accounts, Search Tab Campaigns give you greater visibility into an audience by promoting your app in the Suggested Apps section.":1,"#Search Tab Campaign | Definition":1,"#What is a Search Tab Campaign?":1,"#Apple Search Ads is an advertising platform within Apple’s App Store for app developers and marketers to promote iOS and iPadOS apps to users while they are":1,"#You’ve got your eye on the prize—showing up at the top of search results for your target keywords. Because <strong ljsid-1=\"\">Search</strong> is the way most people find and download apps on the App Store, getting your app to the top of search results is a priority. But how exactly can you secure one of these coveted spots with Apple Search Ads? Let’s break it down.":1,"#AllegroTrek":1,"#Apple Search Ads | Definition":1,"#Apple Search Ads (ASA) - searchadsmaven.com":1,"#建立自定义目标":1,"#学到更多":1,"#View-through metrics shed additional light on ad campaigns intended for brand awareness. For campaigns such as the <a ljsid-1=\"\">Today Tab</a> placement, where the goal is often top-of-mind awareness, view-through conversions could validate that users are indeed finding their way to your app even if they don’t tap and install immediately.":1,"#<strong ljsid-0=\"\">Redownloads (View-Through)</strong><br ljsid-1=\"\"> When users download your app, delete it, and then download it again on the same or a different device following an ad view—counted when a user redownloads within one day of ad view (without tapping on the ad)":1,"#<strong ljsid-0=\"\">New Downloads (View-Through)</strong><br ljsid-1=\"\"> New downloads by users who view your ad but don’t tap on it (and haven’t previously downloaded your app)—counted within a one-day window":1,"#<strong ljsid-0=\"\">Installs (View-Through)</strong><br ljsid-1=\"\"> Total number of new downloads and redownloads by users who view your ad but don’t tap on it—counted within a one-day window":1,"#With your permission we and our partners may use precise geolocation data and identification through device scanning. You may click to consent to our and our 196 partners’ processing as described above. Alternatively you may access more detailed information and change your preferences before consenting or to refuse consenting.":1,"#While intently planning a vacation to Slovenia and Croatia, you shift gears and open the App Store to browse house and garden resources. As the store":1,"#This gradual expansion transformed what was once a single-placement search advertising platform into a comprehensive app market spanning the entire App Store discovery journey—from browse to search to install. The new rebranding to <em ljsid-1=\"\">Apple Ads</em> reflects this broader scope and signals Apple’s enhanced identity within digital advertising.":1,"#In a significant shift for iOS app marketers, Apple has officially rebranded <a ljsid-1=\"\">its advertising platform</a>: As of April 14, 2025, <strong ljsid-3=\"\">Apple Search Ads</strong> is now simply <strong ljsid-5=\"\">Apple Ads</strong>. This change reflects the platform’s evolution from a single-placement search advertising tool to a multifaceted marketing ecosystem. Let’s unpack what this means for your app marketing strategy.":1,"#You’ll notice updated terminology in the Search Ads Maven interface, with<em ljsid-1=\"\"> Apple Ads</em> replacing <em ljsid-3=\"\">Apple Search Ads</em> during initial account creation and within the integrations tab.":1,"#For more insights, explore our companion pieces: <a ljsid-1=\"\">Apple Search Ads 101: Understanding the Four Ad Placements</a> and <a ljsid-3=\"\">Apple Search Ads Optimization: 5 Smart Tips for Better Performance</a>.":1,"#While intently planning a vacation to Slovenia and Croatia, you shift gears and open the <a ljsid-1=\"\">App Store</a> to browse house and garden resources. As the store launches, you spot a striking animated ad for <em ljsid-3=\"\"><strong ljsid-3-0=\"\">AllegroTrek</strong></em>, a sleek discovery app that reveals nearby upcoming music performances wherever you are in the world, including ticket purchasing and personalized event recommendations. You weren’t explicitly searching for a cultural app, but right away the serendipitous discovery feels essential for your upcoming trip.":1,"#Importance for marketers: With changes in user privacy and tracking on iOS, Apple Search Ads has become an increasingly important channel for app discovery and user acquisition on Apple devices. It allows for targeted advertising while respecting user privacy, providing a valuable source of high-intent app installs.":1,"#Privacy compliance: Apple Search Ads operates within Apple’s privacy guidelines and does not require user tracking or personal data collection, making it compliant with privacy regulations such as the <a ljsid-1=\"\">App Tracking Transparency</a> (ATT) framework.":1,"#Measurement and <a ljsid-1=\"\">attribution</a>: Apple Search Ads provides metrics to measure ad performance, such as impressions, taps, <a ljsid-3=\"\">conversions</a>, and <a ljsid-5=\"\">cost per acquisition</a> (CPA). For more detailed post-install analysis, such as in-app purchases and user engagement, integration with third-party mobile measurement partners (MMPs) is used to attribute in-app events to ad campaigns. The resultant comprehensive analysis highlights the essential role of MMPs alongside Apple Search Ads for full-funnel performance attribution.":1,"#Keyword bidding: Advertisers can bid on specific <a ljsid-1=\"\">keywords</a> related to their app; the platform uses an <a ljsid-3=\"\">auction</a> system to determine which ads are shown. Advertisers can use exact match, broad match, and <a ljsid-5=\"\">negative keywords</a> to refine targeting.":1,"#Platform options: Apple Search Ads offers two platform options—<a ljsid-1=\"\">Basic</a> and <a ljsid-3=\"\">Advanced</a>. Basic campaigns are automated and allow for simple setup with minimal management, while Advanced offers more control over targeting, budgets, and bidding strategies.":1,"#Functionality: When a user types a query into the App Store search bar, Apple Search Ads may display an ad at the top of the search results, giving the advertised app prominent visibility. The platform uses a <a ljsid-1=\"\">cost-per-tap</a> (CPT) model, meaning that advertisers pay each time a user taps on their ad.":1,"#<a ljsid-0=\"\">Apple Search Ads</a> is an advertising platform within Apple’s <a ljsid-2=\"\">App Store</a> for app developers and marketers to promote iOS and iPadOS apps to users while they are searching for apps to download. It is a demand-capture platform targeting users at the moment they demonstrate intent to find apps, often leading to high <a ljsid-4=\"\">conversion rates</a>.":1,"#What Is Apple Search Ads (ASA)?":1,"#1. Brand Awareness Campaigns":1,"#Our experts went to work to help clients leverage these new metrics for maximum benefit. Upon further investigation, we believe that this new data offers great strategic value and can be a game-changer for performance measurement on Apple Search Ads. Let’s explore how you can leverage it to your advantage.":1,"#A number of advertisers we spoke with greeted the news with healthy suspicion. They questioned whether Apple was just adding vanity metrics to make marketers feel better about their spend on the platform, while claiming more credit than they were already getting.":1,"#View-through metrics have arrived on Apple Search Ads, giving advertisers a fresh perspective on how their campaigns influence user behavior.":1,"#Not a Search Ads Maven client? <a ljsid-1=\"\">Get in touch</a> with our team or <a ljsid-3=\"\">request a demo</a> to see how you can use view-through and other ASA metrics within our campaign management and automation platform for Apple Search Ads.":1,"#Search Ads Maven is home to an entire team of Apple Search Ads experts. If you’re an existing client, contact your client success manager or email <a ljsid-1=\"\">support@searchadsmaven.com</a> to help put the new view-through metrics to work within your account.":1,"#These are available within the Search Ads Maven dashboard, giving Apple Search Ads marketers a new angle for dissecting campaign performance. The new metrics can also be factored into automation rules and strategies through Automation Studio.":1,"#<strong ljsid-0=\"\">Potential Cannibalization</strong>: A conversion may be credited as view-through, even in instances where the user would have completed their action without seeing your ad. Use view-through data cautiously, avoiding overreliance on it, especially in high-volume scenarios where other metrics are more useful.":1,"#<strong ljsid-0=\"\">Tap-Throughs Remain King</strong>: Tap-through conversions, and ultimately in-app events, still provide the most direct measure of user intent and campaign effectiveness. View-throughs are not a replacement but offer additional context.":1,"#As you assess your Apple Search Ads campaigns incorporating this new lens, maintain a balanced approach to interpreting view-through data, keeping the following key points in mind:":1,"#4. Overall Campaign Analysis and Optimization":1,"#3. Low-Volume Keywords & Automated Campaigns":1,"#Comparing view-through conversions among similar keywords with low tap-through volume can help you identify which ones have a stronger, albeit delayed, impact on user acquisition. Remember that Apple considers tap-through rate (TTR) in awarding winning bids. If you’re seeing strong view-through performance for certain keywords that underperform as tap-throughs, you’ll want to test and learn to improve tap-through performance.":1,"#2. Keyword Bid Optimization":1,"#This offers a new success gauge to guide daily spend caps across ad groups for Today Tab campaigns—a placement that’s higher up in the funnel. View-through vs. tap-through metrics for these ads may also help optimize your approach to <a ljsid-1=\"\">custom product pages</a>, which are utilized for your Today Tab ad creative.":1,"#Redownloads (View-Through)":1,"#New Downloads (View-Through)":1,"#Installs (View-Through)":1,"#Need Help Analyzing Your View-Through Data?":1,"#Looking beyond the tap to maximize Apple Search Ads ROI":1,"#<strong ljsid-0=\"\">Focus on Meaningful Data</strong>: For campaigns with sufficient tap-through and in-app event data, prioritize those metrics for optimization. View-throughs are most valuable where traditional data is limited.":1,"#When data is sparse, every signal counts. For low-volume keywords or automated campaigns struggling to gather enough tap-through data, view-throughs offer new insights to guide bid adjustments and optimization decisions.":1,"#The View-Through Difference":1,"#Realtime found a way to optimize their Apple Search Ads (ASA) campaigns for maximum efficiency, thanks to a powerful tool called <a ljsid-1=\"\">Search Ads Maven</a> powered by Kochava. By leveraging an ASA campaign management platform, agencies can save valuable time, reduce costs, and ultimately drive better results for their clients.":1,"#Automation Studio, integrated within the Search Ads Maven platform, provides marketers with enhanced productivity tools for optimizing ad words and conquering competitors’ keywords with greater effectiveness than other App Search Optimization tools available in the market. By leveraging Automation Studio, marketers can stretch their ad budgets and achieve remarkable results across all verticals, thanks to the comprehensive support and expert insights provided by Search Ads Maven.":1,"#Hamilton Radcliffe, GM of Search Ads Maven, emphasized the transformative impact of Automation Studio on the industry, stating, “Automation Studio is going to shift the industry from turning ASA knobs to building and measuring ASA strategies. Let Search Ads Maven do the mundane tasks hourly, while you focus on the best approach to maximize revenue at the lowest possible ad spend.”":1,"#Kochava Introduces Automation Studio, Empowering Marketers to Define ASA Spend Strategy and Achieve Measurable Results":1,"#As part of the Automation Studio platform, Search Ads Maven released the Scripted Automation tool to control and optimize Apple Search Ads. Scripted Automation brings the ability to control almost any aspect of your time spent in Apple Search Ads and automate actions so you can react to changes quickly and reduce risk.":1,"#As budgets tighten and options become limited, competition intensifies, making effective risk management paramount. For more information on Search Ads Maven and Automation Studio, please contact support@kochava.com or visit":1,"#With Automation Studio, marketers gain unprecedented control over their ASA spend strategy and the ability to measure and optimize results, freeing them from the arduous task of manually tracking keyword performance and adjusting bid amounts.":1,"#Do you want to uplevel your Apple Search Ads (ASA) results? Kochava has the answer to your conundrum. Try Search Ads Maven powered by Kochava, a groundbreaking platform designed to revolutionize the way marketers approach ASA.":1,"#Traditionally, when a vast majority of ASA spend is concentrated on a small set of 5-10 keywords, marketers face limited options with increased competition: either decrease acquisitions or pay exorbitant prices. However, with Automation Studio, marketers can seamlessly scale up their campaigns across thousands of keywords, implementing a systematic approach to control costs and discover valuable in-app conversions within the long tail of keywords. This empowers marketers to stabilize their outcomes and drive optimal results.":1,"#support documentation":1,"#Bid | What is a Bid | What is a Bid in marketing | Bid Definition":1,"#Más información.":1,"#March 27th, 2025":1,"#In a significant shift for iOS app marketers, Apple has officially rebranded its advertising platform from Apple Search Ads to Apple Ads.":1,"#<strong ljsid-0=\"\">4. Product pages</strong><br ljsid-1=\"\"> Potentially attracts visitors to other apps’ product pages, reaching users already engaged with similar content":1,"#<strong ljsid-0=\"\">1. Search results</strong><br ljsid-1=\"\"> The OG placement—targets users actively searching for specific terms":1,"#“When Apple Search Ads launched in 2016, we offered a single ad placement at the top of search results. Today, advertisers can run ads in multiple placements across the App Store, so we’ve decided to change our name.”":1,"#In their announcement email, Apple provided a straightforward explanation:":1,"#Why the Rebrand Matters":1,"#“Apple Search Ads provides opportunities for developers of all sizes to grow their business. Like our other advertising offerings, these new ad placements are built upon the same foundation—they will only contain content from apps’ approved App Store product pages, and will adhere to the same rigorous privacy standards.”":1},"version":3729}]