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하루 중 후반에 큰 성과를 거두는 기간에 효율적으로 승리하기 위해 지출을 보존하려면 일일 예산의 속도를 조절하세요.":1,"#처리방법™
브랜드 용어에 대한 비용이 많이 드는 입찰 전쟁에서 전략적으로 후퇴하는 동시에, 발언권은 거의 또는 전혀 양보하지 않습니다.":1,"#브랜드 용어를 보호하는 데 비용이 너무 많이 든다 듭니다.":1,"#Apple Search Ads ROI Boosted Via Search Ads Maven":1,"#We’ll cover how to manage Campaigns, Ad Groups and optimize the bid process so we can win every search on Apple Search Ads.":1,"#Apple Search Ads: Campaign, Ad Groups, and Bid Analysis":1,"#Campaigns in Search Ads Maven are easy to visualize":1,"#Campaign – the “container” that organizes ad spend budgets in ASA. Campaigns contain segmentation, Ad Group settings, device targeting, and keywords.":1,"#Targeting Demographics and selecting your audience":1,"#Next: MMPs and More":1,"#Previous: Keyword Analysis":1,"#Now that we have a good foundation on our bids and how we want to control our budget, in our next installment we shall feature ad variations and reporting for Apple Search Ads.":1,"#When it comes to bids within Apple Search Ads, the most important concept is":1,"#Bids: Bid Analysis and Winning the Bid":1,"#So in this scenario we are grouping all of the people searching on our Brand keywords and are willing to spend the same amount on Max Cost-Per-Tap (CPT) on all of them. Let’s say we have an educational app and know that the audience that will be most interested in downloading the app are parents 20-30yrs old in the US. Meanwhile, we can adjust other Ad Groups’ spend to something more optimal.":1,"#(iPad & iPhone)":1,"#Worldwide":1,"#Negative":1,"#Conquesting":1,"#Worldwide targeted (iPad & iPhone)":1,"#“Basic”":1,"#aufgebraucht":1,"#größte Herausforderung":1,"#zu zeitaufwändig":1,"#Stichwort Reise":1,"#Apple Ads 101: Maximizing Incrementality on Apple Ads":1,"#Competitor":1,"#With your permission we and our partners may use precise geolocation data and identification through device scanning. You may click to consent to our and our 208 partners’ processing as described above. Alternatively you may access more detailed information and change your preferences before consenting or to refuse consenting.":1,"#찾았다":1,"#행복한 활동: 블랙박스 자동화로 인해 지치지 마세요. Automation Studio는 자동화 트리거, 작업 및 논리 규칙의 구성 요소를 투명하게 표시합니다.":1,"#랏 심사
성과가 저조한 캠페인에서 성과가 좋은 캠페인으로 예산을 자동으로 재배치합니다.":1,"#캠프 여행
전담 캠페인에 추가할 새로운 고성과 키워드를 자동으로 검색하고 검증합니다.":1,"#Apple Ads 101: How Incremental Is Apple Ads?":1,"#Case StudyCase Studies Realtime Agency":1,"#Webinar Why Strategic Losing Can Be a Winning Strategy on Apple Search Ads: 30 Minutes With the ASA Experts":1,"#Ask Me Anything Unpacking Apple Ads With the Experts":1,"#All Webinars":1,"#Explore our library of webinars featuring industry leaders, marketing experts, and impactful voices. Learn how to optimize Apple Search Ads.":1,"#Subscribe to Webinar Updates":1,"#Webinars | Apple Search Ads Resources | Search Ads Maven":1,"#Apple Search Ads Webinar Speakers":1,"#Join Our Mailing List":1,"#View Case Studies":1,"#Learn how other marketers are succeeding on Apple Search Ads.":1,"#Visit Blog":1,"#Gain deep insights, best practices, and expert strategies from our team.":1,"#Blogs":1,"#More Helpful Resources":1,"#Webinar Five Apple Search Ads Pitfalls to Avoid":1,"#Explore our library of on-demand webinars featuring industry leaders, marketing experts, and impactful voices. Learn how to optimize your search ads strategy for meaningful growth.":1,"#Extend your reach as Apple Search Ads expands into 21 new countries. Discover key strategies to tap into and optimize new ASA global markets.":1,"#Apple Search Ads Expands Into New Global Markets":1,"#If you’re looking to discuss your Apple Search Ads campaign optimization plans further, reach out to our team of experts for valuable insights and guidance tailored to your needs. Contact us now.":1,"#Taking your growth campaigns to new countries and regions with Apple Search Ads is seamless with Search Ads Maven integration. As soon as Apple Search Ads expands to a new country, your existing strategies and automation rules can be applied immediately. Additionally, the keyword analysis tools automatically update to include the latest app store data, helping you make informed decisions based on data-driven insights.":1,"#Embarking into new territories can be daunting, especially if your existing campaign management workload is already overwhelming. Creating new campaigns, finding performant keywords in new languages, determining country-level budgets, and homing in on your optimal CPT and CPA targets for each country as Apple Search Ads expands isn’t easy. Thankfully, Search Ads Maven can help lighten the load.":1,"#By following these best practices, you can effectively enter and establish a presence in new countries as Apple Search Ads expands, ensuring that campaigns are both impactful and culturally relevant.":1,"#As Apple Search Ads expands and you forge into new territories and regions with your ASA strategy, here are best practices and great tips to keep top of mind:":1,"#Apple Search Ads has come a long way in helping marketers access global markets. In early 2019, only 13 countries were supported. Now, Apple Search Ads expands to 91 global markets, thanks to a December 3, 2024, update announcing the addition of 21 new countries.":1,"#January 23rd, 2025":1,"#APAC (Asia-Pacific)":1,"#Want a Search Ads Maven demo? Request one here.":1,"#The newest countries added to Apple Search Ads include:":1,"#Get Help":1,"#Automation rules are easily set up using a user-friendly rule-builder widget.":1,"#Adjust keyword bids in response to market changes and their performance relative to your target CPT, CPA, and/or CPG targets":1,"#Redistribute budget from underperforming countries, campaigns, or ad groups to high-performing ones to enhance efficiency":1,"#Pause underperforming campaigns, ad groups, or keywords to prevent unnecessary budget depletion":1,"#Search Ads Maven’s Automation Studio offers solutions by enabling you to automatically:":1,"#Managing budgets across different countries can be challenging. While you can set a maximum daily budget for each country, keeping track of spending changes and addressing how individual campaigns and ad groups affect that budget can be demanding. This also applies to the bid amounts you assign to keywords.":1,"#Automate Budget Redistribution & Bidding":1,"#This activates a set of automation rules for your new keyword exploration campaigns to isolate new terms that deliver performance with maximum efficiency. Marketers use this strategy to discover the keywords that deliver on performance and avoid wasting spend long-term on keywords that simply do not deliver results.":1,"#With Search Ads Maven, you can activate a built-in strategy template, Keyword Journey™, that automates your keyword exploration campaigns. Simply set your test budget and target cost per acquisition (CPA) or cost per goal (CPG) for in-app events such as trials, registrations, or purchases. You can choose your present value (PV) multiplier to weigh toward efficiency or volume, whichever you desire more.":1,"#Finding new keywords is one thing, but testing them to see if they’re performant is quite another. This can be a demanding task, especially if you’re manually tracking performance against your key performance indicators (KPIs) and adjusting budgets and keyword bids across different languages and countries to manage costs. Nobody wants to waste their budget on keywords that don’t perform well, but if you can’t keep up with your growing roster, it’s unavoidable.":1,"#Automate Quality Assurance on New Keywords":1,"#After identifying suitable keywords, you can incorporate them into your various campaigns or ad groups, either individually or in bulk.":1,"#In the Keyword Analysis dashboard, choose a country and language to swiftly generate AI-recommended keywords for exploratory campaigns. This feature is particularly useful if you’re unfamiliar with a specific country or language, offering guidance on which keywords merit your testing budget. The dashboard provides insights into each keyword’s popularity score and the total number of apps utilizing the term.":1,"#Quickly Discover New Keywords in New Languages":1,"#Automation and AI capabilities built into Search Ads Maven give ASA marketers a competitive edge to scale and grow into new countries without overtaxing team resources or budgets. Let’s look at a few quick examples:":1,"#Conquer New ASA Frontiers With AI and Automation":1,"#Apple adds ASA support for Cyprus, Morocco, Slovakia, Armenia, and more":1,"#6. Be unwaveringly customer-first: Provide excellent customer support accessible in the local language and time zone. This builds trust and loyalty among new customers and helps prevent poor ratings.":1,"#5. Test and iterate: Start with a set of pilot campaigns to test the waters before jumping in. Use A/B testing to determine what works best in the new market, and be prepared to iterate fast based on feedback and performance data.":1,"#4. Comply with local regulations: Familiarize yourself with legal and regulatory requirements for marketing in the new region. This includes data privacy laws, advertising standards, and consumer protection regulations. Determine whether you need a local office or personnel to manage your ASA campaigns for particular countries.":1,"#3. Localize content: Ensure that all product page content is localized. This goes beyond translation—it also involves adapting creative and messaging to fit local idioms, humor, and cultural references.":1,"#2. Understand local culture and preferences: Conduct research to understand cultural nuances, preferences, and behaviors of target audiences in the new country. This helps tailor your messaging and creative content to resonate with local consumers.":1,"#1. Be an early adopter: Strive to enter new countries quickly to take advantage of lower cost-per-tap (CPT) and cost-per-acquisition (CPA) rates, before the bidding gets crowded.":1,"#Tips for Tapping Into New Apple Search Ads Markets":1,"#All 21 countries are fully supported in Search Ads Maven by Kochava, the leading Apple Search Ads campaign management and automation platform.":1,"#Türkiye":1,"#EMEA (Europe, Middle East, and Africa)":1,"#CA (Central Asia)":1,"#Budget-Optimierer":1,"#August 20, 2025":1,"#No. The Searchadsmaven.com website is not intended for the use of persons under thirteen years of age. Search Ads Maven does not knowingly solicit or collect":1,"#Blog - Page 2 of 5 - searchadsmaven.com":1,"#Case Studies Realtime Agency":1,"#Kyrgyzstan":1,"#Uzbekistan":1,"#Webinar Apple Search Ads Problem Solving: A Strategy Workshop":1,"#Keyword Journey
Automate discovery & validation of new high-performing keywords to add to dedicated campaigns.":1,"#October 7, 2025":1,"#Apple Ads 101: Rocking Product Pages Placements":1,"#Page Header":1,"#June 11, 2025":1,"#Brand Protection Mastery in the App Store: The Royal Strategist’s Guide":1,"#Realtime Agency, a leading independent performance marketing agency with a unique, scientific approach to ads, helps major brands elevate their growth strategy on Apple Search Ads (ASA) and beyond. With deep industry knowledge in building and executing innovative digital strategies, Realtime’s digital scientists relentlessly drive performance for brands while balancing efficiencies via their test, learn, and scale methodology.":1,"#Vertical: Advertising Agency":1,"#Realtime search specialists are now able to reprioritize their time into developing strategy, while Search Ads Maven supports their more manual tasks—resulting in highly efficient scaling on non-brand terms. Search Ads Maven has enabled them to better operationalize and automate campaign and keyword bidding optimization based on goal reporting. This saves an average of 8 hours of work per week with always-on automation, enabling Realtime to reduce average CPG by 30% or more for most clients.":1,"#While CPG drives growth of a higher caliber, the process of analyzing and calculating CPG is often time-consuming. This makes it difficult to quickly adapt to sudden spend fluctuations brought on by keyword bidding wars and other variables, which can rapidly burn through spend and reduce efficiency. Realtime knew they needed a more efficient process to calculate deeper funnel goal performance and adjust bidding strategy accordingly.":1,"#Realtime onboarded Search Ads Maven, an ASA campaign management platform. This eliminated the need for manual CPG reporting. Within Search Ads Maven, they can define custom goals based on tailored criteria and optimize towards the client’s target CPG.":1,"#In an effort to help more brands scale on ASA, Realtime sought a tool to aid in automating their campaign optimization process based on goal performance.":1,"#Brands often look to agencies to help them scale their growth on ASA while keeping their cost per acquisition low. Realtime Agency, however, takes it a step further. They combine ASA data with mobile measurement partner (MMP) post-install event data to understand user quality beyond the acquisition and optimize toward a cost per goal (CPG). The goal may be a trial activation, an in-app purchase, or another post-install conversion action.":1,"#The Search Ads Maven support team has been superb, fully understanding our goals and then crafting automation rules that put those goals into autopilot. This is now enabling our team to be more efficient, meaning we get to help more brands succeed on Apple Search Ads.":1,"#Late-Day Winning®":1,"#Incremental or Not? Discerning Incrementality on Apple Search Ads":1,"#Webinar Brand Protection on Apple Search Ads: Expert Tips for Boosting Efficiency and Incrementality":1,"#With Search Ads Maven, Realtime Agency":1,"#Bid – an auction-type system where every advertiser competes to surface on the top of the page of a search result in ASA. The advertiser that places the highest bid amount for a bid will show up above all others (most of the time).":1,"#Apple Ads 101: Maximizing Incrementality on Apple Ads - searchadsmaven.com":1,"#Webinare entdecken":1,"#May 9, 2025":1,"#Apple Search Ads Rebrands to Apple Ads: What App Marketers Need to Know":1,"#See Search Ads Maven in Action":1,"#Bid Range":1,"#Let’s look at what bid range and bid strength means in ASA insights and how they will shape how we design our Campaigns and visa-versa. Apple analyzes keywords and bids on current Campaigns and hand out suggestions for optimizations:":1,"#– a rating given to a bid to indicate the strength based on competitors’ bids.":1,"#– suggested range of minimum to maximum cost-per-tap (max CPT) to maximize the likelihood of you winning the bid and your ad showing.":1,"#Both of these values are given by the ASA platform and are based on insights that Apple measures on their backend. These insights are extrapolated from user interactions with your ads, competitor performance, bid history, and more. As you create a Campaign, you will select the bid amounts which make up your range but remember it’s easy for you to overpay for taps on conquesting keywords if your maximum result is set too high. Apple is the big winner with keyword bidding wars so while their recommendations are definitely something you should factor in, make sure you keep your Cost-Per-Acquisition (CPA) in mind when setting the bid range.":1,"#Customers searching for apps similar to yours":1,"#Spend/Max CPT (bids)":1,"#competitiveness.":1,"#Let’s take our starting Campaign and break them into those four categories. We already went over keywords so I’ll keep them simple here although you will want to develop a strategy for them that fits along with your Campaign strategy.":1,"#Discovery –":1,"#Ad Group":1,"#Campaigns are the basic structure you will use to organize all of your advertising spend with ASA. It is certainly possible, although you shouldn’t, to create one Campaign, put all of your keywords and budget in it, and just leave it. It’s easy to see that scenario as incredibly inefficient and ineffective, although starting from this is a good way of learning more effective strategies.":1,"#Customers searching for apps in your same category":1,"#Apple has two interests when it serves up searches to be bid on: CPT and ad relevance. For CPT it’s simple that the Campaign willing to pay the most for the bid will show up first. Apple wants to make sure the search results are useful for the user doing the search. Apple only charges when the user actually taps on the ad so they want to balance CPT with that ads relevance. Apple decides relevance with historical ad performance, reviews and ratings, and metadata. Therefore, maximize that relevance by making sure your metadata is sound and comprehensive. Also, consider prompts within your app for reviews and ratings from users as building that relationship directly increases your ability to show up in results.":1,"#Brand –":1,"#In our last post we focused on keyword selection and strategy on Apple Search Ads (ASA) as it related to our app as well as those keywords we want to target to keep both branding and increase audience. Now, we’ll cover how to manage Campaigns, Ad Groups and optimize the bid process so we can win every search on ASA. I should clarify we are only talking about Search Results Campaigns. In a later post, we will dissect Search Tab Campaigns and how to strategize with them.":1,"#Everyone Else":1,"#Customers searching for popular search terms related to your service/offering thus targeting a wider audience":1,"#Customers searching directly for your app":1,"#First thing is to decide on a more specific target audience and weigh how much spend you want to use to acquire them. Currently, people who are directly looking for our app are grouped up with people who are searching for unrelated terms as well. We want to separate out our Campaigns because it’s clear those searches directly for our app will have a higher conversion rate and thus will be worth more to us. We want to make sure we can fine tune our spend on those to maximize the Return On Ad-Spend (ROAS). Other demographics can be broken out based on location where you may want to target people in Asia or Europe differently or we can target iPhones with a different spend than iPad.":1,"#US 20-30 yr olds":1,"#With a bit of planning and strategy we can easily get better performance and ROAS off the same spend overall as the original Campaign. Now let’s move on to Ad Groups and how they factor into Campaigns and can further fine tune our strategy.":1,"#Competitor –":1,"#Ad Group – defines who sees your ad, bids, and scheduling.":1,"#Visualize your app as if you are in an auction house with thousands of different apps both alike and different from each other. Compound that with each different app having multiple Campaigns bidding at the same time and you can see this is a very crowded room. Without some sense of clarity it isn’t hard for a Campaign to wildly overspend, underperform, or even worse have two Campaigns for the same app compete against each other. Unlike auction houses though, it isn’t always the bidder that is willing to spend the most that wins because Apple’s auction algorithm is, best described as, “picky” and for good reason.":1,"#An Ad Group, as defined above, holds the demographics we are wanting to target as well as our scheduling and budgeting information. Campaigns need an Ad Group to function but a Campaign can be made up of more than one Ad Group with completely different targeting and budgeting. Let’s take that “Brand” Campaign and dive into why we may want to separate out and have multiple Ad Groups as a part of it.":1,"#ASA suggest breaking down your Campaigns into four different types:":1,"#First, it’s important to understand what Campaigns, Ad Groups, and Bids are as they relate to ASA.":1,"#Apple Search Ads 103: Campaign, Ad Groups, and Bid Analysis":1,"#So now we have one Campaign targeting the same keywords but have broken out our audience amidst two ad groups and adjusted our spend accordingly.":1,"#Category –":1,"#Most of these concepts have been pretty ubiquitous for online marketers for years but it’s important to note that each of these have their own special interaction with ASA.":1,"#March 26, 2025":1,"#Apple Search Ads 101: Rocking the Today Tab":1,"#This field is required.":1,"#Campaigns":1,"#April 9th, 2024":1,"#Webinars: Discover New Tips & Best Practices from Apple Ads Experts
Explore Webinars":1,"#By clicking Submit, I acknowledge that my personal data will be treated in accordance with the Privacy Policy.":1,"#Automation Studio를":1,"#Realtime Agency plus Search Ads Maven":1,"#Responds to market changes 20X faster due to automation":1,"#Reduced the average CPG by 30% or more":1,"#Saves 8+ hours of manual work per week":1,"#Further, Realtime implemented advanced automation rules through Search Ads Maven’s Automation Studio to automate bid and spend adjustments at the keyword, ad group, and/or campaign level based on their return on ad spend (ROAS) goals. This automation allows their campaigns to adapt hourly to changing variables and competing max bids, as opposed to previous adjustments that could only be accomplished manually 2-3 times per week.":1,"#Apple Search Ads Expands Into 21 New Global Markets":1,"#23% of marketers on ASA don’t spend on brand protection":1,"#23% of Marketers on ASA Don’t Spend on Brand Protection":1,"#December 10, 2024":1,"#Kostenlose Testversion:":1,"#시작하기":1,"#8 min read":1,"#REQUEST A DEMO TODAY":1,"#Understanding Apple Search Ads’ 4 Ad Placements":1,"#Campaign Type":1,"#Siehe Fallstudie":1,"#Fallstudie:":1,"#Kostenlose Testversion anfordern":1,"#ASA Optimization in Brazil and LATAM":1,"#APS London: Buying Apple Search Ads With Strategies vs. Tactics":1,"#June 18, 2024":1,"#November 8, 2023":1,"#How Realtime Agency Optimizes ASA Campaigns with Search Ads Maven":1,"#Apple Search Ads 101: Understanding the Four Ad Placements":1,"#October 9, 2024":1,"#Challenge":1,"#Case Study":1,"#Takeaways":1,"#Yes. In the event a citizen of an EU member nation or Switzerland seeks to have an unresolved privacy complaint against Search Ads Maven addressed by an independent third-party, the website visitor may contact JAMS. For more information or to file a complaint, a user is encouraged to visit the JAMS website: https://www.jamsadr.com/. Furthermore, if a user privacy complaint is not resolved through these means, a binding arbitration option may be available before the Data Privacy Framework Panel in certain limited circumstances.":1,"#Yes. Search Ads Maven is a participant in the EU-U.S. Data Privacy Framework and Swiss-U.S. Data Privacy Framework. Search Ads Maven has certified to the Department of Commerce that it adheres to the Data Privacy Framework Principles. For more information regarding the program and its principles, visit https://www.privacyshield.gov/. If there is any conflict between the policies in this Privacy Policy and the Data Privacy Framework Principles, the Data Privacy Framework will govern.":1,"#Yes. Search Ads Maven voluntarily subjects itself to the investigatory and enforcement powers of the FTC, as required by its participation in the EU-U.S. Data Privacy Framework and Swiss-U.S. Data Privacy Framework programs.":1,"#Is Search Ads Maven a participant in the EU-U.S. Data Privacy Framework program?":1,"#This Website Visitor Privacy Policy was last updated April 17, 2024.":1,"#No, unless Search Ads Maven is unable to meet a visitor’s particular business objective. Under such circumstances, Search Ads Maven may elect to disclose a visitor’s PII in order to match them with a registered Search Ads Maven partner. These partners are contractually obligated to treat the PII with at least the same level of confidentiality as does Search Ads Maven. Despite taking these precautionary measures, Search Ads Maven may be liable in some circumstances for the onward transfer of personal information to a third party that violates the Data Privacy Framework Principles.":1,"#Yes, in accordance with the Data Privacy Framework Principles, Search Ads Maven may be required under certain circumstances to disclose PII in response to lawful requests by public authorities.":1,"#Apple Search Ads Problem Solving: Webinar Q&A":1,"#March 13, 2024":1,"#February 28, 2024":1,"#How to Scale & Diversify Your Keyword Mix on Apple Search Ads":1,"#Search Ads Maven Dashboard":1,"#Optimieren und skalieren Sie":1,"#Jetzt starten":1,"#alle Vorteile":1,"#des Automation Studio":1,"#strategisches Wachstum":1,"#Optimize Your Apple Search Ads Campaigns in Brazil and LATAM":1,"#May 29, 2024":1,"#Webinar Debrief":1,"#November 7, 2023":1,"#Apple Search Ads Optimization: 5 Smart Tips for Better Performance":1,"#July 30, 2024":1,"#Exact Match Isn’t Exactly Exact on Apple Search Ads":1,"#Solution":1,"#Impact":1,"#Discovery":1,"#Search Ads Maven may use a visitor’s PII to: (a) inform the user of customized business solutions; (b) directly communicate with the user regarding the use of the Search Ads Maven services; or (c) review a user’s application for employment. By using the forms found on the Searchadsmaven.com website, the visitor consents to the use of PII in order for Search Ads Maven to contact and deliver information to them. Additionally, if a visitor voluntarily provides PII for the purposes of attending a webinar or a comarketing event, the visitor consents to such information being shared with third parties, and the information may be used as such.":1,"#zu teuer":1,"#mühsam":1,"#Nur 4 %":1,"#Information Services Provider Scores Competitive Conquest Savings With 29% CPG Reduction on Apple Search Ads":1,"#Information Technology Titan Automates Management of $Millions in Monthly Apple Search Ads Spend":1,"#Explore stories of real brands achieving greater success on Apple Search Ads":1,"#Understand Exact Match Keywords Nuances in Apple Search Ads":1,"#TV Cable-Cutting Leader Slashes Brand Term CPT 74% on Apple Search Ads":1,"#All":1,"#Read More":1,"#Explore case studies of real advertisers achieving greater success on Apple Search Ads with Search Ads Maven.":1,"#Realtime Agency Optimizes there ASA Campaigns with Search Ads Maven":1,"#Don’t get burned by black-box automation. Our Automation Studio transparently displays the building blocks of your automation triggers, actions, and logic rules.":1,"#Mark Franklin":1,"#Optimizing ASA Campaigns for Maximum Efficiency With Transparent Automation":1,"#Optimize & Scale Your Apple Search Ads Campaigns With Ease":1,"#Quickly integrate with one or more of your ASA accounts to manage all your Apple Search Ads activity with ease across all campaign types (Search Results, Search Tab, Today Tab, and Product Page).":1,"#Search Ads:":1,"#IDT Cuts Apple Search Ads CPA 60% Leveraging Automation on Competitive Conquesting Campaign":1,"#Matt Goodrich":1},"version":2701}]