[{"_id":"project-settings","settings":{"translateMetaTags":true,"translateAriaLabels":true,"translateTitle":true,"showWidget":true,"isFeedbackEnabled":false,"fv":1,"customWidget":{"theme":"custom","font":"rgb(255,255,255)","header":"rgb(47,65,108)","background":"rgba(47,65,108,1)","position":"right","positionVertical":"top","border":"rgb(204,204,204)","borderRequired":false,"widgetCompact":true,"isWidgetPositionRelative":false},"widgetLanguages":[],"activeLanguages":{"zh":"中文(简体)","de":"Deutsch","ja":"日本語","ko":"한국어","es":"Español","ru":"Русский","en":"English"},"enabledLanguages":["de","en","es","ja","ko","ru","zh"],"debugInfo":false,"displayBranding":false,"displayBrandingName":false,"localizeImages":false,"localizeUrls":false,"localizeImagesLimit":false,"localizeUrlsLimit":true,"localizeAudio":false,"localizeAudioLimit":false,"localizeDates":false,"disabledPages":[],"regexPhrases":[],"allowComplexCssSelectors":false,"blockedClasses":false,"blockedIds":false,"phraseDetection":true,"customDomainSettings":[],"seoSetting":[],"translateSource":false,"overage":false,"detectPhraseFromAllLanguage":false,"googleAnalytics":false,"mixpanel":false,"heap":false,"disableDateLocalization":false,"ignoreCurrencyInTranslation":false,"blockedComplexSelectors":[]},"version":3700},{"_id":"en","source":"en","pluralFn":"return n != 1 ? 1 : 0;","pluralForm":2,"dictionary":{},"version":3700},{"_id":"outdated","outdated":{"#<strong ljsid-0=\"\">生成式人工智能：</strong> 利用生成式人工智能来发现可纳入您的广告活动的新建议关键词。":1,"#This Website Visitor Privacy Policy was last updated May 08, 2026.":1,"#A website visitor may direct its questions regarding this Privacy Policy to the legal department via email (privacy@searchadsmaven.com), via telephone (855-562-4282), or via U.S. Mail (201 Church Street, Sandpoint, ID 83864).":1,"#A user should contact Search Ads Maven with its privacy complaint via email (privacy@searchadsmaven.com) or by contacting the legal department via telephone (855-562-4282).":1,"#Yes. A visitor may request access to all of its Search Ads Maven-collected PII by contacting Search Ads Maven via email (privacy@searchadsmaven.com) or by contacting the legal department via telephone (855-562-4282).":1,"#Yes. A visitor may instruct Search Ads Maven to limit the use of its data and PII to that which is strictly necessary for Search Ads Maven to directly service the visitor. A visitor may also instruct Search Ads Maven to limit the use of its data and PII to the express reason Search Ads Maven provided for such use. A visitor may also instruct Search Ads Maven to permanently delete its PII in the event the visitor no longer desires any communication from Search Ads Maven. Furthermore, a visitor may instruct Search Ads Maven to withhold disclosure of its PII to third-parties. A visitor may request the above limitations by contacting Search Ads Maven via email (privacy@searchadsmaven.com) or by contacting the legal department via telephone (855-562-4282).":1,"#A user may opt-out from receiving communications from Search Ads Maven by contacting Search Ads Maven via email (privacy@searchadsmaven.com) or by contacting the legal department via telephone (855-562-4282).":1,"#<a ljsid-0=\"\">Агентство Реального Времени</a>, a leading independent performance marketing agency with a unique, scientific approach to ads, helps major brands elevate their growth strategy on Apple Search Ads (ASA) and beyond. With deep industry knowledge in building and executing innovative digital strategies, Realtime’s digital scientists relentlessly drive performance for brands while balancing efficiencies via their test, learn, and scale methodology.":1,"#<a ljsid-0=\"\">Тематические исследования</a> <i ljsid-2=\"\"></i> Агентство Реального Времени":1,"#<a ljsid-0=\"\">Industry observers note</a>, “Apple dropping <em ljsid-2=\"\">Поиск</em> from the name isn’t just a rebrand—it’s kind of a roadmap” that potentially signals more ambitious plans in the advertising arena. As Apple’s services revenue continues to grow in strategic importance, expanding advertising offerings represents a natural evolution. The company’s unique position—controlling both hardware and software platforms while maintaining a strong privacy-first stance—creates distinctive advantages in the increasingly privacy-conscious digital advertising landscape.":1,"#• Categories":1,"#• In-App Purchases":1,"#• Subtitle":1,"#• Title":1,"#An Auction in <a ljsid-1=\"\">Apple Search Ads</a> is the real-time bidding process used that determines which ads are shown in <a ljsid-3=\"\">アプリストア</a> search results. Advertisers vie for ad placement through the auction, with various factors such as bids and relevance influencing the outcome.":1,"#SAM 仪表板":1,"#探索使用 Search Ads Maven 作为 Apple Search Ads 广告系列管理平台的<span ljsid-1=\"\">全部优势</span>":1,"#总体支出节省<strong ljsid-1=\"\">20%</strong><br ljsid-2=\"\"> ROAS 增加<strong ljsid-4=\"\">78%</strong><br ljsid-5=\"\">平均每次转化费用增加<strong ljsid-7=\"\">86%</strong>":1,"#<strong ljsid-0=\"\">+97</strong>个新的高性能关键词<br ljsid-2=\"\">活动期间安装量增加<strong ljsid-4=\"\">80%</strong><br ljsid-5=\"\"> ROAS 增加<strong ljsid-7=\"\">53%</strong>":1,"#<strong ljsid-0=\"\">迟到破解®</strong><br ljsid-1=\"\">控制每日预算以保留支出，从而在当天晚些时候的高影响时段高效取胜。":1,"#节省<strong ljsid-1=\"\">50% 的</strong>品牌支出<br ljsid-3=\"\">平均 CPT 降低<strong ljsid-5=\"\">85%</strong><br ljsid-6=\"\"><strong ljsid-7=\"\">话语权</strong>保持在90-100%":1,"#<strong ljsid-0=\"\">免费试用：</strong>免费试用 Search Ads Maven<br ljsid-2=\"\"><a ljsid-3=\"\">申请免费试用</a>":1,"#If you’re looking for help with your Apple Search Ads Keywords, then <strong ljsid-1=\"\">搜索广告专家</strong> is your best option. Our Apple Search Ads Platform, <a ljsid-3=\"\">搜索广告专家</a>, is among the top tools out there that can help you with your Apple Search campaigns. <a ljsid-5=\"\">Contact us today</a> and learn about our platform in detail.":1,"#增量":1,"#Target CPA - searchadsmaven.com":1,"#<a ljsid-0=\"\">实例探究</a> <i ljsid-2=\"\"></i> Streaming TV Platform":1,"#快速添加 |定义":1,"#Bid Types are the different bidding options available in <a ljsid-1=\"\">Apple Search Ads</a>, such as <a ljsid-3=\"\">cost-per-tap</a> (CPT) or <a ljsid-5=\"\">cost-per-thousand-impressions</a> (CPM), which allows advertisers to choose how they are charged for their ad placements.":1,"#<a ljsid-0=\"\">苹果搜索广告</a> also features <a ljsid-2=\"\">自定义产品页面</a>, enabling advertisers to create tailored app product pages that align with specific ad variations. These can highlight particular app features or content to appeal to different customer segments, enhancing ad relevance and potentially increasing conversion rates.":1,"#Attribution is the process of identifying and assigning credit to the various marketing touchpoints a consumer encounters on their journey toward a <a ljsid-1=\"\">转换</a> event, such as an app install, purchase, or other desired action. It helps marketers understand which channels, campaigns, or interactions are most effective in influencing consumer behavior and driving outcomes. On <a ljsid-3=\"\">苹果搜索广告</a>, taps on ads can be attributed to resulting app installs.":1,"#Let’s get started!":1,"#“Basic”":1,"#Uzbekistan":1,"#Kyrgyzstan":1,"#Target CPA (Cost Per Acquisition) is a bidding strategy in <a ljsid-1=\"\">Apple Search Ads</a> that enables advertisers to specify the maximum amount they are willing to pay for a user acquisition, such as an app download. The platform’s algorithms automatically aim to optimize and adjust bids across various <a ljsid-3=\"\">auctions</a> to achieve this cost goal without exceeding the set budget. Note that setting a CPA cap may limit impressions and conversions, and campaigns may need sufficient time to run in order to acquire enough data to set a target CPA in an informed manner. However, for advertisers who have a clear understanding of their app’s value per user and want to maintain profitability while scaling their user base, this strategy can be extremely effective.":1,"#Hamilton Radcliffe, Author at searchadsmaven.com":1,"#Automation is the use of technology to automate repetitive tasks within <a ljsid-1=\"\">苹果搜索广告</a> campaigns, assisting in managing and optimizing them with minimal manual intervention. Automation can include setting up rules for bid adjustments, budget allocation, and <a ljsid-3=\"\">keyword</a> optimization, as well as other campaign management tasks to improve efficiency and performance. Automation also enables app developers and marketers to respond to market changes much more nimbly than is possible via manual campaign management.":1,"#Automation is the use of technology to automate repetitive tasks within Apple Search Ads campaigns, assisting in managing and optimizing them with minimal":1,"#Automation - searchadsmaven.com":1,"#Automation is the use of technology to automate repetitive tasks within <a ljsid-1=\"\">Apple Search Ads</a> campaigns, assisting in managing and optimizing them with minimal manual intervention. Automation can include setting up rules for bid adjustments, budget allocation, and <a ljsid-3=\"\">keyword</a> optimization, as well as other campaign management tasks to improve efficiency and performance. Automation also enables app developers and marketers to respond to market changes much more nimbly than is possible via manual campaign management.":1,"#Automation | Definition":1,"#What Is Automation?":1,"#Bid Types are the different bidding options available in Apple Search Ads, such as cost-per-tap (CPT) or cost-per-thousand-impressions (CPM), which allows":1,"#Bid Types - searchadsmaven.com":1,"#Bid Types are the different bidding options available in <a ljsid-1=\"\">苹果搜索广告</a>, such as <a ljsid-3=\"\">cost-per-tap</a> (CPT) or <a ljsid-5=\"\">cost-per-thousand-impressions</a> (CPM), which allows advertisers to choose how they are charged for their ad placements.":1,"#Bid Types | Definition":1,"#What Are Bid Types?":1,"#An API is a way for an application to interact with a certain system or application. There are APIs for OS and for specific libraries.":1,"#API | Application Program Interface | What is an API | Definition":1,"#APIs in Search Ads Maven ensure a constant flow of information between all systems that make up an account.":1,"#The Apple Search Ads API provides a programmatic way for developers to manage their search advertising on the platform, enabling them to automate repetitive tasks, streamline campaign workflows, and gain deeper insights into the performance of their ads.":1,"#Retrieving performance metrics including impressions, clicks, and conversions":1,"#Pausing or resuming campaigns":1,"#Updating campaign budgets, bids, and other settings":1,"#Creating new ad campaigns and ad groups":1,"#By leveraging the Apple Search Ads API, advertisers can automate various aspects of their campaign management, including:":1,"#An API, or Application Program Interface, is a set of protocols, routines, and tools for building software applications. The Apple Search Ads API is the set of programming interfaces provided by Apple that enable advertisers and developers to interact with the <a ljsid-1=\"\">Apple Search Ads</a> platform programmatically. This includes features such as campaign management, reporting, and integration with third-party tools and platforms. The API provides functionality to create, update, and monitor search ad campaigns, as well as retrieve performance data.":1,"#API (Application Program Interface) | Definition":1,"#What Is an API (Application Program Interface)?":1,"#Education Archives - Page 3 of 3 - searchadsmaven.com":1,"#<a ljsid-0=\"\"><strong ljsid-0-0=\"\">Поисковая реклама Maven</strong></a> acts as a central data and intelligence hub to scale and optimize your Apple Search Ads campaigns in ways not possible through other tools or your Search Ads dashboard alone.":1,"#US 20-30 yr olds":1,"#Creative Ad Variations are the multiple iterations of ad creatives that advertisers can utilize to test and identify which elements—such as screenshots, app":1,"#Target CPA (Cost Per Acquisition) is a bidding strategy in Apple Search Ads that enables advertisers to specify the maximum amount they are willing to pay for":1,"#Target CPA (Cost Per Acquisition) | Definition":1,"#What Is Target CPA (Cost Per Acquisition)?":1,"#Device Type | What is a Device Type | Definition":1,"#A device type is what device the user is on be it iPhone, iPad, Connected TV, or on the Web.":1,"#Device Type | Definition":1,"#What is a Device Type?":1,"#Apple Search Ads Basic is a simplified version of <a ljsid-1=\"\">Apple Search Ads</a> designed for developers with limited marketing budget or advertising experience, offering a straightforward way to promote apps on the <a ljsid-3=\"\">App Store</a>. It features a streamlined setup process and automated management of <a ljsid-5=\"\">keywords</a> and <a ljsid-7=\"\">ad placement</a>/audience <a ljsid-9=\"\">targeting</a>, with limited customization options.":1,"#An Apple Search Ad is an ad space that appears in the <a ljsid-1=\"\">App Store</a>, specifically within the search results pages. These ads are intended to help app developers and marketers promote their apps to users who are actively searching for relevant apps. <a ljsid-3=\"\">Apple Search Ads</a> leverages a user’s search queries and other contextual signals to deliver targeted, relevant ads displayed at the top of search results. Appearing in this prime placement can significantly boost an app’s discoverability and drive higher install rates, making this a valuable tool for app marketing and user acquisition.":1,"#Apple Search Ads Basic is a simplified version of Apple Search Ads designed for developers with limited marketing budget or advertising experience, offering a":1,"#Apple Search Ads Basic - searchadsmaven.com":1,"#Apple Search Ads Basic | Definition":1,"#What Is Apple Search Ads Basic?":1,"#Cost-per-thousand-impressions (CPM) is the price Apple charges the campaign for every thousand users when they see your ad on the Search tab.":1,"#Cost-Per-Thousand-Impressions | What is Cost-Per-Thousand-Impressions":1,"#Cost-per-thousand-impressions (CPM) is the price Apple charges the campaign for every thousand users when they see your ad on the Search tab. An impression is counted each time at least 50% of your ad is visible for 1 second.":1,"#Cost-Per-Thousand-Impressions | Definition":1,"#What is Cost-Per-Thousand-Impressions (CPM)?":1,"#Attribution is the process of identifying and assigning credit to the various marketing touchpoints a consumer encounters on their journey toward a <a ljsid-1=\"\">conversion</a> event, such as an app install, purchase, or other desired action. It helps marketers understand which channels, campaigns, or interactions are most effective in influencing consumer behavior and driving outcomes. On <a ljsid-3=\"\">Apple Search Ads</a>, taps on ads can be attributed to resulting app installs.":1,"#Cost per Install (CPI) is a key performance metric in <a ljsid-1=\"\">Apple Search Ads</a> that represents the average cost an advertiser pays for a successful app install generated via ad campaigns. CPI is calculated by dividing total ad spend by the number of app installs attributed to the ads.":1,"#Incorporate custom MMP goals so you can merge your data with ASA performance metrics in the tool and operate off of the real-time results.":1,"#Build out rules to pause underperforming campaigns or reallocate funds between campaigns.":1,"#Select triggers and actions to build your own simple or complex rules, or use our templates.":1,"#Use the easy and intuitive script tool to build out your rule without needing years of programming experience:":1,"#Tap into the true power of automation in Apple Search Ads with the new scripted automation tool in Search Ads Maven, recently released for Enterprise customers. Build out an unlimited set of conditional triggers and actions so your campaigns can automatically pause, start, change budget, and more when defined criteria are met. With this powerful tool, you won’t be bound by predefined rule categories or use cases.":1,"#Why trust an AI for suggestions when you have all the information you need in front of you?":1,"#It’s your data, use it to optimize your campaigns.":1,"#Since the release of App Tracking Transparency , it has been hard to get real-time attribution measurement of any campaign in iOS. Even SKAdNetwork requires over 24 hours before you can gain meaningful measurement. Currently, only Apple Search Ads (ASA) give true, real-time measurements of any Apple product. Because of that, Search Ads Maven has developed a tool that allows you to leverage that real-time data to optimize your ASA budget and give you boundless opportunities.":1,"#Search Ads Maven is proud to announce our scripted automation tool, leveraging user feedback and built from the ground up,":1,"#Search Ads Maven Scripted Automation":1,"#With Search Ads Maven, the platform is your platform. We have been working with users to build out and improve our tools’ usability and create an easy-to-use onboarding wizard to help any UA manager get started in ASA. The wizard shows you step-by-step through integration with your Apple account and MMP. Then, it takes you through campaign and ad group creation with ease. Whether you are new or an expert in ASA, this onboarding wizard was developed to get you started winning bids in no time.":1,"#Log into Search Ads Maven, head over to the Automation tab, and try building your own action today!":1,"#Here, the action will take the CampaignID of the campaign that triggered it and then send an instruction to pause it. You can also add a log() function to keep a record of the action so you can go back and see why the campaign was paused.":1,"#<strong ljsid-0=\"\">Step 2 Action</strong>: PauseCampaign(id)":1,"#With this trigger the rule will execute the moment a campaign gets over 25 installs but also has a cost-per-acquisition (CPA) of over $10. You can adjust these values to fit your definition OR use custom variables so that the rule fits as conditions change.":1,"#<strong ljsid-0=\"\">Step 1 Trigger</strong>: campaign.cpa &gt; 10 and campaign.installs &gt; 25":1,"#One of the big issues with any online advertising is that by the time you learn that a campaign is performing poorly you’ve already spent weeks funding it. What if you could pause those campaigns before they eat up your budget, giving you time to retool and fix them? Here’s an example of a campaign that has been paused due to poor performance:":1,"#Search Ads Maven’s campaign automation tool has been a massive success in getting new winning campaigns built in less time than it takes to finish your morning cup of coffee. Now, Search Ads Maven is proud to announce our <strong ljsid-1=\"\">scripted automation tool</strong>, leveraging user feedback and built from the ground up.":1,"#Easy app store optimization with Search Ads Maven scripted automation tool":1,"#Cost-Per-Acquisition | What is CPA | Definition":1,"#Cost per acquisition (CPA) is a metric measuring the total cost to acquire one user.":1,"#Cost-Per-Acquisition | Definition":1,"#What is Cost-Per-Acquisition (CPA)?":1,"#Interested in running a free 30-day automation test against your ASA campaigns? Request a free demo <a ljsid-1=\"\">这里</a>.":1,"#掌控战场":1,"#优化您的支出":1,"#捍卫你的品牌":1,"#客户获取量增加<strong ljsid-1=\"\">344%</strong><br ljsid-2=\"\">支出<strong ljsid-4=\"\">仅增加4%</strong>":1,"#<strong ljsid-0=\"\">网络研讨会：</strong>探索 Apple Ads 专家的新技巧和最佳实践<br ljsid-2=\"\"><a ljsid-3=\"\">探索网络研讨会</a>":1,"#Jeff Richardson, Author at searchadsmaven.com - Page 3 of 3":1,"#Creative Ad Variations - searchadsmaven.com":1,"#Integrating Custom Product Pages with creative ad variations offers a cohesive advertising experience, guiding users from personalized ads to corresponding product pages. This strategy can be highly effective for marketers aiming to optimize their app’s visibility and maximize downloads in the App Store.":1,"#Advertisers have the option to craft ad variations manually or to use the automated generation feature in Apple Search Ads that utilizes the app’s metadata and assets. ASA can accommodate up to 35 unique variations, and advertisers can analyze their respective performance to gain insights for refining strategies and bolstering campaign success.":1,"#Creative Ad Variations are the multiple iterations of ad creatives that advertisers can utilize to test and identify which elements—such as screenshots, app previews, images, and promotional text—most effectively engage a target audience within the <a ljsid-1=\"\">App Store</a>. These variations are invaluable for fine-tuning ad performance by pinpointing the creative components that yield the best results.":1,"#Creative Ad Variations | Definition":1,"#What Are Creative Ad Variations?":1,"#<a ljsid-0=\"\">Тематические исследования</a> <i ljsid-2=\"\"></i> IDT Corporation":1,"#Measurement ability as well as trust in your data is key when advertising your app. Search Ads Maven covers both via full MMP integration.":1,"#MMP Integration Search Ads Maven for Holistic Data Measurement":1,"#create goals":1,"#manage goals":1,"#integrations":1,"#More data means a clearer understanding of what you need to accomplish your short and long-term goals. Whether it’s more installs, better app usability, or simple audience sampling, if you know the entire user journey from attribution to use case, you are in a better position to adjust and improve.":1,"#Remember from the examples above that the goals you are looking for can be something other than revenue-generating to be useful. Any post-install interactions you can link to what causes the install can give you helpful insights for gaining new users and improvements to drive more actions for current users.":1,"#After the integration is complete, you can set up the goals you want to optimize in Search Ads Maven. Your goals will be specific to your key performance indicators , the post-install events you measure with your MMP, and the goal type. The goals you create can also be multi-event scenarios that, for example, could combine getting to a certain level in a game with certain in-app items.":1,"#Remember, if you haven’t integrated your MMP yet with Search Ads Maven now is the time to do so as it is incredibly easy. To integrate your MMP, check our":1,"#Let’s say we have a weather app but we want to expand to people who will use it for travel. Measuring their behavior and actions within the app can tell you what parts interest them the most. This interest can give you ideas of what to add or even what screenshots and video you can use in custom product pages to fuel more installs. Pair that with conquesting keyword bids and you can analyze customers and increase your conversion rates.":1,"#As for the product page, you bid using categories. So, if you are using a discovery-type campaign and advertising in a category you aren’t normally positioned in, you can bet the behavior of those users could bring you invaluable information. Now, the goals you set for more profitability are important, but any action the user makes tells you how to improve your app and make it more usable to a larger variety of users.":1,"#A great example would be a Today tab ad promoting a special seasonal offer. Let’s say we have a food delivery app and specific creative that showcases a fast food restaurant that is giving you a greater percentage of sales. Knowing how many orders are placed off the Today tab installs is important to measure the success of your ASA campaigns but also the specific promotion as a whole.":1,"#With the two new ad placements in the App Store, the measurements for slots are even more important as the value of spend for them is unknown at this point, especially depending on the vertical. Each keyword bid has special insights because the word a person searches for that leads to an install of your app will behave differently, impacting the actual value of that install. The Today tab and product page bids aren’t based on something as specific as a keyword – rather the timing of your creative and the categories you are bidding on which can speak volumes.":1,"#It bears mentioning the importance an MMP has in online advertising. Using an MMP that is fully integrated with every ad network gives you the most holistic picture of your omni-channel performance and return on ad spend. The biggest feature that will help in ASA is analyzing and optimizing user performance and quality against events that happen after the customer starts using the app. This is incredibly important for free apps or those who make most of their margin with in-app actions.":1,"#What MMPs do for you":1,"#Measurement is important when it comes to advertising your app, second only to trust in your data. Now, no matter who you use for your mobile measurement partner (MMP), Search Ads Maven can bring the analysis you need for Apple Search Ads (ASA) plus your MMP measurement data all in one platform; all your tools for success in one place.":1,"#Measure your Apple Search Ads from tap to profit with Search Ads Maven":1,"#Attribution is the process of identifying and assigning credit to the various marketing touchpoints a consumer encounters on their journey toward a conversion":1,"#Attribution - searchadsmaven.com":1,"#Importance: As digital marketing becomes increasingly data-driven, robust attribution is essential for marketers to justify spend, understand customer behavior, and enhance the effectiveness of advertising efforts across various channels and platforms.":1,"#Challenges: Accurate attribution is complicated by factors such as cross-device usage, privacy regulations, and the evolving digital landscape. Marketers must navigate these complexities to maintain effective measurement and attribution practices.":1,"#Methods: Common attribution models include last-click, first-click, linear, time-decay, and multi-touch attribution, each offering a different approach to distributing credit among touchpoints. Advanced attribution methods may also incorporate machine learning and algorithmic approaches to provide more nuanced insights.":1,"#Purpose: The goal of attribution is to determine the relative contribution of different marketing efforts to the success of a campaign, enabling marketers to optimize strategies, allocate budgets more efficiently, and improve return on investment (ROI).":1,"#Attribution | Definition":1,"#What Is Attribution?":1,"#Conversion | What is a Conversion | Definition":1,"#Cost-Per-Thousand-Impressions":1,"#A Conversion is an install or event resulting from a click on an ad or on an impression served.":1,"#Conversion | Definition":1,"#What is a Conversion?":1,"#News Archives - searchadsmaven.com":1,"#Ad Groups | What are Ad Groups | Ad Groups Definition":1,"#Ad Groups in Apple Search Ads are used to define who sees your ads. Within Ad Groups you can set audience refinements relevant to your app.":1,"#Ad Groups | Definition":1,"#What are Ad Groups?":1,"#But wait – I’m already running campaigns on ASA":1,"#as their mobile measurement partner (MMP) can integrate with Search Ads Maven to elevate their strategic approach to success on ASA.":1,"#Branch":1,"#Now, advertisers that utilize":1,"#iOS app marketers simply can’t afford to take their success on ASA for granted.":1,"#Advertisers that utilize Branch as their mobile measurement partner (MMP) can integrate with Search Ads Maven.":1,"#Branch Integrates with Search Ads Maven":1,"#Search Ads Maven Campaign Generator":1,"#Search Ads Maven goals":1,"#Search Ads Maven Branch integration dashboard":1,"#What does this mean?":1,"#branch and search ads maven logo":1,"#ASA share of total iOS attributed installs today":1,"#ASA share of total iOS attributed installs":1,"#https://www.searchadsmaven.com/":1,"#Learn more at":1,"#Campaign Generator automates the most painstaking steps necessary when building your ASA campaigns and ad group structure – even making sure the right competitive, category, and discovery keywords are incorporated on your behalf.":1,"#and try Search Ads Maven at no cost or commitment with a 30-day free trial. Experience the benefits of putting your MMP data to work auto-optimizing your ASA campaigns. You will also have access to other breakthrough features, like our Campaign Generator.":1,"#Not a customer yet?":1,"#Support@SearchAdsMaven.com":1,"#Since the beginning of Q3 2022, Apple Search Ads (ASA) now accounts for over 38% of all iOS app installs attributed to some form of paid or owned media. In early 2021, that figure was only 12%.":1,"#or contact":1,"#If you’re already a Search Ads Maven customer, the Branch integration is available now. For assistance in setting up your integration view this":1,"#Getting started":1,"#For example, let’s say you’re interested in acquiring users that start a free trial. You can create an automation rule that will increase spend and bid amounts on keywords that are delivering good install-to-free-trial conversion rates, and inversely decrease spend on those underperforming keywords, ad groups, and/or campaigns. Now your spend on ASA is being auto-optimized to the key performance indicator you care about most.":1,"#Those goals can even be leveraged a step further. Rather than looking at the goal performance metrics and adjusting your campaigns manually, you can use Search Ads Maven’s automation rules to make changes automatically based on conditions you set. Think of it as App Event Optimization for ASA.":1,"#Once the post-install event data from your Branch account is flowing, you can build custom goals based on revenue from events, specific user actions, and engagement. The goals you create will become visible within Search Ads Maven analytics, so that you can assess ASA campaign and keyword performance based on revenue, in-app actions (e.g. purchase, free trial start), and overall engagement.":1,"#NOTE: Advertisers utilizing Kochava as their MMP can also integrate. Additional MMP integrations are coming soon.":1,"#for enabling Branch integration in Search Ads Maven.":1,"#See":1,"#Advertisers using Branch can unlock new potential on Apple Search Ads":1,"#Once your ASA account is synced, the next step is setting up MMP integration. As an advertiser using Branch, you can now connect the rich post-install event data you already measure via the Branch software development kit (SDK) with your ASA performance. No separate SDK is needed for Search Ads Maven.":1,"#Connecting your Branch data":1,"#We totally get it, and that’s why Search Ads Maven was built to be the command and control center for your ASA efforts. Syncing Search Ads Maven to your ASA account only takes a moment. Once the connection is made, all of your ASA data is synced with Search Ads Maven – your campaigns, your keywords, your performance history. You no longer need to login to the ASA dashboard. Everything you do in Search Ads Maven will automatically sync up with ASA.":1,"#Oh no, not another login":1,"#Search Ads Maven takes on those burdens for you, so that you can spend your time making every ad dollar count.":1,"#Managing ongoing, painstaking optimization":1,"#Piecing together post-install performance by keyword":1,"#Choosing the right keywords":1,"#Making sure to set up their ASA campaigns correctly":1,"#That’s perfect. What you may not know is the limitations you’re operating under. When advertisers are running campaigns directly on ASA and without a campaign management platform, they have to shoulder the burden of:":1,"#Another benefit of using an ad campaign management platform for your Apple Search Ads campaigns is that it can offer advanced targeting capabilities. With a platform like this, you can target specific demographics, locations, and even devices to ensure your ads reach the right audience. This can be particularly useful for businesses operating in niche markets or with a specific target audience.":1,"#3. Offers Targeting Capabilities":1,"#An ad campaign management platform can provide you with valuable data insights that can help you optimize your Apple Search Ads campaign. For example, you can track the performance of your keywords and ads and make adjustments to improve your campaign’s ROI. Additionally, an ad campaign management platform can provide you with real-time data, allowing you to make adjustments on the fly to ensure that your campaign is performing at its best.":1,"#2. Provides Data Insights":1,"#One of the primary benefits of using an ad campaign management platform is to save you time and effort. Managing an Apple Search Ads campaign can be time-consuming, as there are many different aspects to consider, such as keyword research, ad creation, and campaign optimization. By using an ad campaign management platform, you can automate many of these tasks, freeing up your time to focus on other important aspects of your business.":1,"#1. Saves Time and Effort":1,"#The 4 benefits of an ad campaign management platform":1,"#Are you running an Apple Search Ads campaign? Then you should use an ad campaign management platform. Why? Learn all about it in this post":1,"#Ad Campaign Management Platform – Benefits":1,"#Apple Search Ads Campaign Manager":1,"#using Apple Search Ads Platform":1,"#Creating an Apple Search Ads campaign can be a daunting task, especially for those who are new to the platform. An ad campaign management platform can streamline the creation process, guiding you through each step and ensuring your campaign is set up correctly. This can help you avoid costly mistakes and ensure your campaign is optimized for success from the start.":1,"#4. Streamlines the Campaign Creation Process":1,"#<strong ljsid-0=\"\">Discovery</strong> – Primarily negative keywords (set to broad search) which do not appear in your other campaigns.":1,"#Reference: <a ljsid-1=\"\">Advanced App Store Optimization Book</a> by Moritz Daan & Gabe Kwakyi":1,"#– Competitor keywords are based on the keywords of competitor apps. To produce the most relevant and cost-effective keywords, you will be asked to provide certain thresholds for variables like organic rank, popularity, and total apps. We suggest you experiment with the keyword analysis tool separately to determine competitor values that work well for you. While you can adjust competitor thresholds to whatever you like, a suggested example is:":1,"#Next we get a selection of keyword categories to pick from:":1,"#Let’s dive in and start generating our campaigns! Click on generate campaigns and select a campaign group and app.":1,"#In the upper right hand corner, select App Settings to automatically set the total budget, daily cap, and CPT for each country per app. No need to repeat your spend settings for every campaign you make.":1,"#First, log into your Search Ads Maven portal and you will find the campaign generator tool on the left-hand navigation. Once there, you will see any generated campaigns.":1,"#How to use it:":1,"#What makes our campaign generator different? We have taken the power of our keyword analyzer and automatically identify campaign keywords YOU should be bidding on, whether it’s to maintain category presence in the App Store or conquer your competition.":1,"#For an industry dominated by some of the biggest corporations in history, it’s no surprise that the competition for shopping app installs can be quite daunting. Taking that into account, there is a lot of possibility to not only grow your app installs, but also grow your profits using the power of ASA. First, let’s see the shopping category and the growth it has been seeing over the past decade:":1,"#Today, Product Page & Search Tabs Ads":1,"#A Bid is the price an advertiser selects for an ad campaign. Advertisers can bid on either a cost-per-thousand-impressions (CPM) or cost-per-click (CPC) basis.":1,"#Bid | Definition":1,"#What is a Bid?":1,"#<strong ljsid-0=\"\">案例研究：</strong> IDT 利用自动化将 Apple 搜索广告 CPA 降低 60%<br ljsid-2=\"\"><a ljsid-3=\"\">查看案例研究</a>":1,"#AdServices framework is a tokenized solution to receive attribution information from Apple's attribution server.":1,"#AdServices framework is part of the Apple Ads Attribution API. It is a tokenized solution to receive attribution information from Apple’s attribution server. It is Apple’s way of handling attribution requests for the App Store, Apple News, or Stocks on iOS devices.":1,"#AdServices Framework | Definition":1,"#What is an AdServices Framework?":1,"#stage.searchadsmaven.com":1,"#<a ljsid-0=\"\">Case Studies</a> <i ljsid-2=\"\"></i> Gaming Powerhouse":1,"#Tips to dodge some common pitfalls and unlock growth":1,"#We explore 5 mistakes on Apple Search Ads that advertisers make and how to avoid them to drive app installs and engagement.":1,"#Quick Add | Definition":1,"#Quick Add is a feature of Search Ads Maven which allows you to quickly add new keywords to a new or existing Apple Search Ads campaign.":1,"#Quick Add | What is a Quick Add | Definition":1,"#What is a Quick Add?":1,"#In this blog post, we’ll explore how <a ljsid-1=\"\">ad campaign management platforms</a> work and how <strong ljsid-3=\"\">Search Ads Maven</strong> can help businesses with their Apple Search Ads (ASA) campaigns.":1,"#If you want to understand better how to leverage an Apple Search Ads platform, visit <strong ljsid-1=\"\">Search Ads Maven</strong>. We the leading Apple Search Ads platform and can help you with your ASA campaigns. Whether you need Apple search optimization services or Apple store keyword discovery, our platform does it all. <a ljsid-3=\"\">Get in touch</a> with us today to learn more about this in detail.":1,"#<strong ljsid-0=\"\">Search Ads Maven</strong> is an ad campaign management platform specifically designed to help businesses optimize their ASA campaigns. Here are some of the key features of Search Ads Maven:":1,"#How <strong ljsid-1=\"\">Search Ads Maven</strong> Can Help":1,"#<strong ljsid-0=\"\">Test & Learn</strong>: As with any new metric, rigorously test, learn, and refine to maximize the value of view-through conversions for your unique app and audience.":1,"#View-through metrics have arrived on Apple Search Ads, giving advertisers a fresh perspective on how their campaigns influence user behavior beyond the tap. This past July, Apple updated its <a ljsid-1=\"\">Reporting Options & Definitions</a> documentation to include the following new reporting metrics:":1,"#Different from Search Match, Apple allows you to toggle between Broad or Exact Match for each individual keyword. When you have Broad Match turned on, your ad will be matched with singular, plurals, misspellings, synonyms, related searches, and phrases that include that term, fully or partially. Opposite of that, if Exact Match is turned on, your keywords will only match with an ad if a user searches for the exact keyword.":1,"#Broad Match and Exact Match":1,"#A good plan is to have a discovery campaign that has Search Match incorporated. Make sure you monitor the daily cap closely, as one or two popular keywords could quickly eat up your budget. Information is key in ASA, and Search Match is an easy way for you to leverage the mountains of intelligence Apple has on their side of the walled garden. You may find your next winning keyword where you least expect it.":1,"#Search Match is best used with discovery campaigns where you are looking at casting as big of a net as possible. How big is that net, though? Well, it can vary, but it has a large benefit as it can find high-value keywords you would never find on your own, especially if you haven’t been able to spend a lot of cycles on keyword research.":1,"#Search Match is a feature that Apple has built into ASA that leverages their internal data along with multiple resources to expand your keyword bid list on a campaign. With it, your ad will be matched automatically to relevant searches that Apple recognizes through metadata and information about similar apps in the same genre.":1,"#Growth in Apple Search Ads (ASA) requires large volumes of keywords to stay competitive without going over budget. We break these keywords into different campaigns to adjust the correct amount of spend. Still, within each individual campaign, there is hidden information that can impact your bottom line. With thousands of keywords and millions of searches, these hidden trends can go unnoticed unless we spend the time to find this undercover information. It’s like leaving a trap out at night. What you find the next morning can be very surprising and educational. Knowing this, it’s important to understand the impact that Search Match, negative keywords, and conversion rates can have on your success.":1,"#Growth in Apple Search Ads requires large volumes of keywords. ASA keyword discovery unearths effective ones to stay competitive.":1,"#conversion to winners":1},"version":3700}]