[{"_id":"project-settings","settings":{"translateMetaTags":true,"translateAriaLabels":true,"translateTitle":true,"showWidget":true,"isFeedbackEnabled":false,"fv":1,"customWidget":{"theme":"custom","font":"rgb(255,255,255)","header":"rgb(47,65,108)","background":"rgba(47,65,108,1)","position":"right","positionVertical":"top","border":"rgb(204,204,204)","borderRequired":false,"widgetCompact":true,"isWidgetPositionRelative":false},"widgetLanguages":[],"activeLanguages":{"zh":"中文(简体)","de":"Deutsch","ja":"日本語","ko":"한국어","es":"Español","ru":"Русский","en":"English"},"enabledLanguages":["de","en","es","ja","ko","ru","zh"],"debugInfo":false,"displayBranding":false,"displayBrandingName":false,"localizeImages":false,"localizeUrls":false,"localizeImagesLimit":false,"localizeUrlsLimit":true,"localizeAudio":false,"localizeAudioLimit":false,"localizeDates":false,"disabledPages":[],"regexPhrases":[],"allowComplexCssSelectors":false,"blockedClasses":false,"blockedIds":false,"phraseDetection":true,"customDomainSettings":[],"seoSetting":[],"translateSource":false,"overage":false,"detectPhraseFromAllLanguage":false,"googleAnalytics":false,"mixpanel":false,"heap":false,"disableDateLocalization":false,"ignoreCurrencyInTranslation":false,"blockedComplexSelectors":[]},"version":2870},{"_id":"en","source":"en","pluralFn":"return n != 1 ? 1 : 0;","pluralForm":2,"dictionary":{},"version":2870},{"_id":"outdated","outdated":{"#For more insights, explore our companion pieces: <a ljsid-1=\"\">Apple Search Ads 101: Understanding the Four Ad Placements</a> 和 <a ljsid-3=\"\">Apple Search Ads Optimization: 5 Smart Tips for Better Performance</a>.":1,"#链接跳过":1,"#战略":1,"#经过":1,"#Best Practices Archives - searchadsmaven.com":1,"#Trying to protect your brand on Apple Search Ads, but can't seem to tame your budget? Try strategic losing as a winning strategy.":1,"#Webinar | Strategic Losing on Apple Search Ads":1,"#Easily integrate with ASA, Slack, and mobile measurement partners (MMPs) to see performance against post-install goals.":1,"#How it works:":1,"#Kochava’s Search Ads Maven is a best-in-class suite of productivity and automation tools that help with keyword analysis, keyword targeting strategy, and Apple Search Ads (ASA) campaign management. It will help marketers optimize keyword targeting and conquest keywords over competitors more effectively than other App Search Optimization tools.":1,"#“70% of Apple App Store visitors use search to find their next app,” said Charles Manning, Founder and CEO, Kochava. “We designed Search Ads Maven to help put clients in the enviable top position through discovery of what keywords competitors are winning with, and move ahead of them in the results.”":1,"#Kochava, the leading real-time data solutions company for omni-channel attribution and measurement, today announced a brand new suite of productivity tools for ad words. Search Ads Maven will help marketers optimize their keyword targeting and conquest keywords over competitors more effectively than other App Search Optimization tools.":1,"#SANDPOINT, Idaho — February 24, 2022":1,"#The conquesting expert for app marketers who want to win every search and<br ljsid-1=\"\"> achieve top results on the Apple App Store":1,"#Kochava, the leading real-time data solutions company for omnichannel measurement, launches Search Ads Maven, a product for ASA optimization":1,"#Kochava Search Ads Maven for ASA Optimization Launched":1,"#View all posts in Press":1,"#View source version on businesswire.com:<br ljsid-1=\"\"> https://www.businesswire.com/news/home/20220224005131/en/":1,"#With a culture of customer-driven innovation, dedication to data security, and the most powerful tools in the ecosystem, Kochava is trusted by top brands to harness their data for growth. Headquartered in Sandpoint, Idaho, the company has offices globally. For more information visit www.kochava.com. Follow Kochava on social media: Facebook, Twitter, and LinkedIn.":1,"#Kochava Inc. is a real-time data solutions company offering the leading omnichannel measurement and attribution solutions for data-driven marketers. The Marketers Operating System™ (m/OS) from Kochava empowers advertisers and publishers with a platform that seamlessly integrates and manages customer identity, measurement and data controls. Unlike the complicated, siloed tech stacks employed today, the m/OS takes the next step: unifying all of your data and critical omni-channel solutions into a cohesive, operational system that goes beyond data aggregation and reporting. The m/OS provides the foundation for limitless advertiser and publisher tools, including the option to build third-party solutions onto the platform. By design, m/OS facilitates success by making data accessible and actionable to maximize ROI.":1,"#About Kochava":1,"#For more information, go to searchadsmaven.com or contact support@kochava.com.":1,"#A robust solution from Kochava, Search Ads Maven incorporates all the capabilities of ASA, and includes Apple Search Tab in the same easy-to-use dashboard.":1,"#Search Ads Maven then synchronizes everything configured in ASA, making buying search ads more streamlined. Also, easily integrate with multiple ASA accounts. This allows agencies to use a single dashboard to manage app search optimization for many customers far more efficiently than with other tools.":1,"#您在 Apple Search Ads 广告系列中竞价了多少个关键词<a ljsid-1=\"\">？</a>":1,"#？":1,"#<strong ljsid-0=\"\">Discovery</strong> – Primarily negative keywords (set to broad search) which do not appear in your other campaigns.":1,"#<strong ljsid-0=\"\">类别</strong> – Generic keywords targeted at the overall store category of the app.":1,"#<strong ljsid-0=\"\"> 品牌</strong> – Keywords that are tightly coupled to your brand. Unlike other categories, these keywords are not automatically generated and must be supplied later during the add keywords step.":1,"#<strong ljsid-0=\"\">How many keywords are you bidding on for your Apple Search Ads (<a ljsid-0-1=\"\">作为一个</a>) campaigns? </strong>If your answer is 10—even <em ljsid-2=\"\">50</em>—or fewer, you’re leaving a lot of potential untapped. In this post, we’ll unpack why having more keywords is important and how to go about finding them efficiently and effectively.":1,"#If you’re interested in a free test of Apple Search Ads automation tools or want more information on diversifying your keywords, <a ljsid-1=\"\">请求演示</a> of Search Ads Maven or contact us at <a ljsid-3=\"\">support@searchadsmaven.com</a>.":1,"#Automation is key when it comes to diversifying and optimizing your keyword bidding strategy on ASA. The team at Search Ads Maven leverages a built-in <a ljsid-1=\"\">自动化工作室</a> to help customers build an automation strategy with fully transparent logic based on each customer’s goals and KPIs.":1,"#<strong ljsid-0=\"\">杰夫·理查森</strong><br ljsid-1=\"\"> Director of Product Marketing":1,"#Want to watch the whole session? Check out the full video <a ljsid-1=\"\">ここ</a>.":1,"#To learn more about Search Ads Maven, contact Radcliffe and the team <a ljsid-1=\"\">ここ</a>.":1,"#If you want help optimizing your search ad campaign, then <strong ljsid-1=\"\">搜索广告专家</strong> can help you with it. We are considered one of the leading <a ljsid-3=\"\">Ads campaign management platforms</a> and offer the best App Store optimization services available in the market. <a ljsid-5=\"\">Schedule a demo</a> with us today and learn why our application is the only solution you need for your App Store advertisement campaign.":1,"#The integrations portal of Search Ads Maven offers a quick and easy way to connect your <a ljsid-1=\"\">苹果搜索广告（ASA）</a> account, making it a comprehensive command and control center for all your ASA activities.":1,"#<strong ljsid-0=\"\">搜索广告专家</strong> is a leading digital marketing platform specializing in App Store optimization services and downloads through Apple’s Search Ads. It uses data-driven strategies to analyze and optimize Apple search ads and ensure maximum ROI for marketers. The platform offers a wide range of features that make it an indispensable tool for app marketers in 2023.":1,"#In today’s digital age, the app market has become fiercely competitive. App marketers are always looking for tools that can help them <a ljsid-1=\"\">boost their app visibility</a>, attract users, and drive downloads. One such tool that has gained immense popularity in recent years is <strong ljsid-3=\"\">搜索广告专家</strong>. In this blog, we will delve deeper into the reasons why Search Ads Maven has become a must-have tool for app marketers in 2023.":1,"#WATCH WEBINAR NOW":1,"#Fill out the form to watch the webinar on-demand.":1,"#Hear from our ASA experts about the five big pitfalls that can mire your campaigns and how to avoid them.":1,"#Tune in as Apple Search Ads experts unpack five common pitfalls that can mire your campaigns and choke your ROI.":1,"#Webinar | Five Pitfalls to Avoid on Apple Search Ads":1,"#Apple Search Ads (ASA) is one of the best ways to fuel installs in the iOS market. Though, for many UA managers ASA is uncharted territory that can prove to be costly if you don’t know what mistakes to avoid ahead of time.":1,"#Free On-Demand Webinar":1,"#<a ljsid-0=\"\">Case Studies</a> <i ljsid-2=\"\"></i> Streaming TV Platform":1,"#Discover New Tips & Best Practices from Apple Ads Experts":1,"#影响":1,"#解决方案":1,"#挑战":1,"#案例分析":1,"#立即申请演示":1,"#快速添加功能":1,"#使用我们的":1,"#<span ljsid-0=\"\">通过找到你没有出价的新关键词和你出价的关键词，最大限度地提高你的 Apple Search Ads 广告支出。</span>使用 Search Ads Maven 的内置竞争情报数据，找到您的竞争对手并跟踪竞争对手应用程序的性能。<span ljsid-2=\"\">您甚至可以监控竞争对手的竞争对手分数和付费关键字，这样您就知道每次都需要什么才能赢得竞标。</span>":1,"#命令与控制":1,"#<a ljsid-0=\"\"><strong ljsid-0-0=\"\">搜索广告专家</strong></a>充当中央数据和情报中心，以其他工具或单独使用 Search Ads 仪表板无法实现的方式扩展和优化你的 Apple Search Ads 广告系列。":1,"#いつ:":1,"#内容:":1,"#対象者:":1,"#inform you of the current state of your ad.":1,"#Ad content rejected":1,"#, or":1,"#Custom product page incompatible":1,"#For best practices for Apple Search Ads, check out our blog":1,"#Ad in review":1,"#当社にお問い合わせいただき":1,"#製品ページ":1,"#検索タブと Today タブ":1,"#方法:":1,"#理由:":1,"#場所:":1,"#Paused":1,"#Active":1,"#沉浸式游戏":1,"#幻想游戏":1,"#策略游戏":1,"#Interested in running a free 30-day automation test against your ASA campaigns? Request a demo <a ljsid-1=\"\">这里</a>.":1,"#3-4 倍":1,"#10-15 倍":1,"#5-10 倍":1,"#The Popularity Checker is a feature that enables advertisers to assess the search frequency of specific keywords in the App Store. By gauging keyword":1,"#The Popularity Checker is a feature that enables advertisers to assess the search frequency of specific <a ljsid-1=\"\">keywords</a> in the <a ljsid-3=\"\">App Store</a>. By gauging keyword popularity, advertisers can refine bidding strategies, discover new keyword opportunities, and optimize campaigns to target the most relevant and potentially profitable keywords.":1,"#Popularity Checker | Definition":1,"#What Is the Popularity Checker?":1,"#Apple Search Ads is an advertising platform within Apple’s App Store for app developers and marketers to promote iOS and iPadOS apps to users while they are":1,"#实际结果":1,"#我们的自动化":1,"#你的挑战":1,"#挑战：":1,"#Победа в конце дня®":1,"#заканчивается":1,"#слишком дорогой":1,"#самая большая проблема":1,"#занимает слишком много времени.":1,"#Путешествие по ключевым словам":1,"#головная боль":1,"#всего на 4%":1,"#Изучите вебинары":1,"#Вебинары:":1,"#Apple Search Ads (ASA) offers a showcase for getting your app directly in front of potential users at pivotal moments in their <a ljsid-1=\"\">アプリストア</a> journey. According to Apple, 62% of surveyed users are more likely to check out apps highlighted across the App Store. By strategically utilizing the four Apple Search Ads ad placements—Search tab, search results, Today tab, and product pages—you can significantly enhance your app’s visibility and drive downloads.":1,"#Different from Search Match, Apple allows you to toggle between Broad or Exact Match for each individual keyword. When you have Broad Match turned on, your ad will be matched with singular, plurals, misspellings, synonyms, related searches, and phrases that include that term, fully or partially. Opposite of that, if Exact Match is turned on, your keywords will only match with an ad if a user searches for the exact keyword.":1,"#Broad Match and Exact Match":1,"#A good plan is to have a discovery campaign that has Search Match incorporated. Make sure you monitor the daily cap closely, as one or two popular keywords could quickly eat up your budget. Information is key in ASA, and Search Match is an easy way for you to leverage the mountains of intelligence Apple has on their side of the walled garden. You may find your next winning keyword where you least expect it.":1,"#Search Match is best used with discovery campaigns where you are looking at casting as big of a net as possible. How big is that net, though? Well, it can vary, but it has a large benefit as it can find high-value keywords you would never find on your own, especially if you haven’t been able to spend a lot of cycles on keyword research.":1,"#Search Match is a feature that Apple has built into ASA that leverages their internal data along with multiple resources to expand your keyword bid list on a campaign. With it, your ad will be matched automatically to relevant searches that Apple recognizes through metadata and information about similar apps in the same genre.":1,"#Growth in Apple Search Ads (ASA) requires large volumes of keywords to stay competitive without going over budget. We break these keywords into different campaigns to adjust the correct amount of spend. Still, within each individual campaign, there is hidden information that can impact your bottom line. With thousands of keywords and millions of searches, these hidden trends can go unnoticed unless we spend the time to find this undercover information. It’s like leaving a trap out at night. What you find the next morning can be very surprising and educational. Knowing this, it’s important to understand the impact that Search Match, negative keywords, and conversion rates can have on your success.":1,"#Growth in Apple Search Ads requires large volumes of keywords. ASA keyword discovery unearths effective ones to stay competitive.":1,"#conversion to winners":1,"#Undercover":1,"#Build out and utilize the rules described above without having to maintain multiple spreadsheets. Keep your app growth manageable and your strategy simple with Search Ads Maven today.":1,"#For example, Search Ads Maven comes with a campaign generator tool that creates its own keyword lists for your discovery campaigns.":1,"#To streamline and analyze the process, utilize a MMP and a campaign management platform. Many of the tools within Search Ads Maven allow ease of control and automation for most of these processes. Find the exact value of a keyword and match it with the exact bid value you are looking for. Create custom goals or full discovery campaigns on the fly using keyword intelligence outside of what you or Apple can discover.":1,"#Keep a living list of negative keywords. You will find that most will probably stay put, but your next winning keyword could be yesterday’s loser. Make sure you optimize for the keywords you should be winning on and keep the wrong keywords on the negative keyword list. Use that upload list whenever you have Broad or Search Match turned on.":1,"#Discover keyword techniques for your ASA campaigns":1,"#Keep a discovery campaign and monitor its performance continually. Keep it’s budget tight but with a loose leash. You may discover a keyword that could be a gangbuster, but if your budget is too low, it won’t even register. Find the average value of a user after install of your app and then double that as your cost-per-tap (CPT) for these discovery campaigns. Keep your total budget in line with what you can experiment with.":1,"#The best plan is to keep things simple:":1,"#Since true control of your performance in ASA depends on a heavy analysis of thousands of keywords, it’s not surprising that things can get a little overwhelming. The most successful bidders will have sheets and sheets of performance data, but even they need some signal in the darkness to keep them on track.":1,"#Okay, now what?":1,"#Different from negative keywords is the pausing keywords function. Pausing is best utilized when switching from Broad Match to Exact Match or vica versa to maintain impressions on that single word. Once you set a keyword’s match, you cannot change it, but you can pause and add another.":1,"#Your list of negative keywords will change as your campaigns continue to grow. Keep monitoring to add low-converting keywords or remove keywords that suddenly become more relevant to your app.":1,"#Any campaign you have either Search Match or Broad Search turned on will need a negative keyword list. Another good plan is to keep a list of your brand keywords and add them as negative keywords for your discovery campaigns that have Search Match turned on. Search Match will often hit many of your brand keywords in its algorithm, which means you will have the same keyword showing up twice in different campaigns. It’s important to not have the same keyword in multiple campaigns, as you will want to keep tight control of the bid amount for every keyword and the exact budget for every campaign.":1,"#Negative keywords are a great way to control costs and improve campaign efficiency. These keywords are a list of words you want to make sure are not bid upon by any campaign the list is uploaded to. It’s important to note that you will have multiple versions of these based on the localizations of markets you are bidding on.":1,"#Negative Keywords and Pausing Keywords":1,"#Once you cleanse your list of those, the task gets a little harder. Now you need to look and see why these keywords that should be converting just plain aren’t. The biggest culprit is going to be your app page. If someone is searching for “Venmo”, but they get an install page that looks closer to Candy Crush, you can imagine quite a few bailing in the first few seconds, thinking they made a mistake. That’s why it’s important to continually update and optimize your product page and other App Store Optimization (ASO) elements. Think of other localizations as well; Apple allows you to maintain multiple app pages for this exact purpose so that a list of keywords that perform well in Australia go to an app page more tailored to the winning bid. In the end, what good is winning a bid in ASA if it does not result in an acquisition?":1,"#The best thing to do is take your lowest converting keywords and analyze them. In many cases, it’s keywords that you know will never convert at a high rate. They may be bad misspells, wrong translations, or words that don’t describe your app correctly. Keep that list of keywords, as we will use them for negative keywords later.":1,"#As for low-converting keywords, it’s good to look at those as well. In many cases, it could be a keyword that overlaps with another app that at this time is more popular than your own or a word that is lost in translation. Conversion is measured by taps on your winning ad. So even if it was an error and someone miss-tapped your app, that is still a missed opportunity.":1,"#If you have a mobile measurement partner (MMP) integrated with an ASA campaign management platform like Search Ads Maven, you can link keywords to an install and actual events within your app. Your conversion rate can be based on subscriptions or actual spend in your app, which can be the true revenue generation you want.":1,"#What kind of conversion rate you should be aiming for depends on the campaigns. Your top converting keywords should always be in your brand campaign. Keep monitoring and analyzing your keywords weekly or at least monthly to see which keyword bids are turning into an install. Then, keep that list and add it into either a brand campaign or a discovery/category campaign with Exact Match turned on.":1,"#It should come as no surprise that watching and tracking the conversion rates of your keywords is very important. The best way to save money in ASA is constantly limiting bids on low-converting keywords and raising bids on the higher ones.":1,"#Exact Match is perfect for campaigns where you already have an effective and powerful keyword set. Brand campaigns are usually where you know the exact language of these high-converting keywords, and expanding the list doesn’t serve the proper goal. While I am sure the app Tinder would love to have the keyword “tinder” in their brand campaign, a search for “fire” or “kindling” probably doesn’t have the same value. Brand campaigns need a tight leash around them so keep Exact Match turned on for them or any other campaign you already have an exact list for.":1,"#Discovery and category campaigns can also both benefit from Broad Match. Keep Broad Match turned on for discovery campaigns that aren’t using Search Match as well as other large net campaigns. If you are thinking of using an ad group in a country that doesn’t use your primary language, Broad Match can help with translations of your keywords into the native language there. Translations aren’t a perfect science, but it’s a smart way of getting a leg up in India if all of your keywords are automatically translated into both English and Hindi.":1,"#Misspelled keyword bids can also be cost effective as competitors usually don’t have misspelled words for your app in their campaigns (although if you wanted to conquer keywords from other apps you may think of doing it for their list of misspells).":1,"#For brand keywords, it can be a good idea to have Broad Match turned on as it increases that specific net you will be throwing out. The biggest draw is the misspellings that can happen when someone searches for your brand. Misspellings happen often, and usually, someone doesn’t realize them until after they have clicked on the results. Even if they don’t convert to a competitor’s app after the search, there is a good chance they might not try again, and that’s an install you just lost for nothing.":1,"#While intently planning a vacation to Slovenia and Croatia, you shift gears and open the App Store to browse house and garden resources. As the store":1,"#The Search Ads Maven campaign generator was designed to help out whether you have one or a thousand apps. Manage country-level default values for total budget, daily cap, and cost per tap (CPT) so you can automatically establish multiple ad groups for each type of campaign.":1,"#Do you manage multiple apps? No problem!":1,"#Remember, once your campaigns are up and running, ongoing management and optimization is easy with our mobile measurement partner integrations, custom goal support on post-install activity, automation rules, and alerts.":1,"#That’s why Search Ads Maven created a breakthrough campaign generator tool that automates many of the tedious steps that frustrate even the most savvy Apple Search Ads experts. Our campaign generator tool combines the utility of Apple and AppTweak’s app data with the powerful intelligence analysis of Kochava. In a matter of minutes, you can generate campaigns, be it brand, category, competitor, discovery, or your custom templates.":1,"#Getting into Apple Search Ads to promote your app can feel overwhelming. With the basic suggestions you get from Apple, it’s hard to know where to start and it’s easy to never finish. For experts, it can take a serious amount of time to set up a new app and build out all of the ASA campaigns, ad groups, and target keywords across different countries, age brackets, genders, device types, and other variables.":1,"#Eliminate guesswork and save time with the breakthrough Search Ads Maven campaign generator":1,"#Eliminate guesswork and save time leveraging the breakthrough Search Ads Maven campaign generator for your Apple Search Ads.":1,"#Search Ads Maven Campaign Generator for Apple Search Ads":1,"#segmentation rules":1,"#automated campaign configuration":1,"#default value dashboard":1,"#campaign dashboard":1,"#campaign generation details":1,"#The last step is to add keywords to our campaigns. You only need to take action here if you checked the box for brand and/or custom categories during the second step. For all other categories, Search Ads Maven will automatically generate all of the keywords for us. At the top of every hour, all generated campaigns will finish processing – automatically building out the optimal ad group structure and incorporating the right keywords. We can have hundreds of keywords added to campaigns with a budget we have already determined. What took us hours of research and set up in the past is done before we finish our first cup of coffee.":1,"#Next, we can select our segmentation for the campaigns. Decide which age groups, locations, genders, and devices we want to target. Remember the default settings we put in for those regions? Search Ads Maven will use those values to set up our budgets for the generated campaigns automatically.":1,"#You can select more than one at a time if you want to generate multiple campaigns. Brand and category types are good places to start if you haven’t created campaigns yet.":1,"#<strong ljsid-0=\"\">Custom</strong> – This category allows you to create multiple campaigns quickly using your own keywords. Each campaign will be named based on the slug provided. You will enter keywords for each campaign later during the add keywords step.":1,"#Total Apps > 100":1,"#Popularity > 5":1,"#Organic Rank > 1":1,"#– Competitor keywords are based on the keywords of competitor apps. To produce the most relevant and cost-effective keywords, you will be asked to provide certain thresholds for variables like organic rank, popularity, and total apps. We suggest you experiment with the keyword analysis tool separately to determine competitor values that work well for you. While you can adjust competitor thresholds to whatever you like, a suggested example is:":1,"#Next we get a selection of keyword categories to pick from:":1,"#Let’s dive in and start generating our campaigns! Click on generate campaigns and select a campaign group and app.":1,"#In the upper right hand corner, select App Settings to automatically set the total budget, daily cap, and CPT for each country per app. No need to repeat your spend settings for every campaign you make.":1,"#First, log into your Search Ads Maven portal and you will find the campaign generator tool on the left-hand navigation. Once there, you will see any generated campaigns.":1,"#How to use it:":1,"#What makes our campaign generator different? We have taken the power of our keyword analyzer and automatically identify campaign keywords YOU should be bidding on, whether it’s to maintain category presence in the App Store or conquer your competition.":1,"#Utilize the Scripted Automation tool within Search Ads Maven to optimize campaigns in Apple Search Ads (ASA).":1,"#Staying on top of your campaigns in Apple Search Ads just got a whole lot easier. Recently, Search Ads Maven released its new tool, <strong ljsid-1=\"\">scripted automation</strong>, to control and optimize Apple Search Ads. Scripted automation brings the ability to control almost any aspect of your time spent in Apple Search Ads and automate it so that you can react to changes quickly and reduce risk.":1,"#Scripted Automation Tool in Search Ads Maven":1,"#First, create 10 different Ad Groups each with different custom product pages. You will want to do this first as automation cannot actually create categories or ad groups. Then, we create our rule which runs once per day and locates the least performant of the 10 Ad Groups and disables it. That would accomplish A/B testing in that it would determine the best performing ad group (custom product page) over some period of time.":1,"#Quick examples to optimize Apple Search Ads (ASA) campaigns":1,"#A little more complex but pretty understandable. The best part is, there are multiple ways I could have accomplished the same result. I can adjust variables or change triggers and still pause those bad campaigns and add their budget to good ones. There is so much potential with scripted automation to build out anything you can think up. To demonstrate it, let’s brainstorm an idea for using scripted automation in an A/B test.":1,"#总结":1,"#Is your investment in Apple Search Ads incremental? Is spending on brand keywords worth it? Join the discussion with ASA experts.":1,"#The customer was investing heavily to protect its brand terms on Apple Search Ads from being conquested by competitors. However, maintaining control over their share of voice came at a high price whenever competitors significantly elevated their keyword bid minimums on those terms. In one peak season, the team’s average cost per tap (CPT) jumped 900% on their primary brand term. This in turn shot up their cost per goal (CPG) for their in-app order event tenfold. They wanted to protect their brand—but needed to gain better control over the runaway costs of doing so.":1,"#An app-based TV service that enables millions of monthly active users to stream live television and on-demand content over the internet. Users can watch live shows wherever they are, at home or on the go, across mobile devices, connected TVs, and other platforms.":1,"#with automation":1,"#Brand protection":1,"#Optimized":1,"#for in-app orders":1,"#Reduction in CPG":1,"#Case StudyCase Studies Streaming TV Platform":1,"#TV Cable-Cutting Leader Slashes Brand Term CPT 74% on Apple Search Ads - searchadsmaven.com":1,"#for primary brand term":1,"#Senior Paid Search Manager":1,"#The cost of brand protection on Apple Search Ads was nearing a breaking point for us. Search Ads Maven has flipped the script—allowing us to maintain our share of voice at a level of spend efficiency we never thought possible.":1,"#The team is now realizing such seamlessly consistent savings on their brand term campaigns that they’re able to focus new spend and develop new strategies for non-brand campaigns as well as their own efforts for competitive conquesting.":1,"#Within a week, the automation strategy brought the CPT on the customer’s key brand term down 74%, which in turn reduced their CPG on their in-app order event by 79%. Moreover, with the competitor’s daily budget quickly exhausted through Strategic Losing, no impression share was lost. The customer plans to maintain this automation strategy in always-on mode based on their rules and preferences to balance impression share, efficiency, and volume continuously.":1,"#Strategic Losing™ is a built-in, proprietary automation template on Search Ads Maven that retreats from a winning bid position when the cost is too high—allowing a competitor to win temporarily at great expense, quickly exhausting their budget, forcing them out of bidding, and returning the CPT to reasonable levels.":1,"#What is Strategic Losing?":1,"#Employed Strategic Losing™ to avoid runaway costs due to competitive conquesting":1,"#Automatically increased/decreased keyword bids to maintain target impression share at the optimal cost":1,"#Monitored daily impression share across their brand terms":1,"#The customer linked up with Search Ads Maven, the Apple Search Ads campaign management platform. Unpacking their brand protection goals with our team, they learned how the platform’s Automation Studio could be leveraged to optimize their share of voice with streamlined efficiency. The Search Ads Maven team helped them implement an automation strategy that:":1,"#Reduction in CPT":1,"#Vertical: Entertainment":1,"#Case StudyCase Studies Information Services Provider":1,"#While intently planning a vacation to Slovenia and Croatia, you shift gears and open the <a ljsid-1=\"\">应用商店</a> to browse house and garden resources. As the store launches, you spot a striking animated ad for <em ljsid-3=\"\"><strong ljsid-3-0=\"\">AllegroTrek</strong></em>, a sleek discovery app that reveals nearby upcoming music performances wherever you are in the world, including ticket purchasing and personalized event recommendations. You weren’t explicitly searching for a cultural app, but right away the serendipitous discovery feels essential for your upcoming trip.":1,"#Apple Search Ads | Definition":1,"#Apple Search Ads (ASA) - searchadsmaven.com":1,"#<a ljsid-0=\"\">Case Studies</a> <i ljsid-2=\"\"></i> Information Services Provider":1,"#Apple Search Ads (ASA)":1,"#免费试用":1,"#您甚至可以监控竞争对手的知名度分数和付费关键字，这样您就知道每次都需要什么才能赢得竞标。":1,"#通过找到你没有出价的新关键词和你出价的关键词，最大限度地提高你的 Apple Search Ads 广告支出。":1,"#应用内购买收入增加":1,"#垂直：游戏":1,"#顾客":1,"#平均CPG降低":1,"#<strong ljsid-0=\"\">Gera Stuzhina</strong><br ljsid-1=\"\"> Growth Lead, Search Ads Maven":1,"#Trying to protect your brand on Apple Search Ads, but can’t seem to tame your budget? It may surprise you that intentionally losing certain bidding battles can be a potent strategy for success. Join ASA experts as they unpack Strategic Losing™, a Search Ads Maven automation template that takes the pressure off your budget—and puts it on the competition.":1,"#Why Strategic Losing Can Be a Winning Strategy on Apple Search Ads: 30 Minutes With the ASA Experts":1,"#Tajikistan":1,"#Burundi":1,"#Papua New Guinea":1,"#Palau":1,"#Seychelles":1,"#São Tomé and Príncipe":1,"#Philippines":1,"#Madagascar":1,"#Lesotho":1,"#Sudan":1,"#Kiribati":1,"#Azerbaijan":1,"#Guinea-Bissau":1,"#Turkmenistan":1,"#Equatorial Guinea":1,"#Bermuda":1,"#Popularity Checker - searchadsmaven.com":1,"#Explore Webinars":1,"#ASA Keyword Discovery to Scale Growth":1,"#강화하고 확장하세요":1,"#таких как вы":1,"#喜欢这个":1,"#We’ll cover how to manage Campaigns, Ad Groups and optimize the bid process so we can win every search on Apple Search Ads.":1,"#Apple Search Ads: Campaign, Ad Groups, and Bid Analysis":1,"#Campaigns in Search Ads Maven are easy to visualize":1,"#<a ljsid-0=\"\"><strong ljsid-0-0=\"\">Campaign</strong></a> – the “container” that organizes ad spend budgets in ASA. Campaigns contain segmentation, Ad Group settings, device targeting, and keywords.":1,"#Targeting Demographics and selecting your audience":1,"#Next: MMPs and More":1,"#Previous: Keyword Analysis":1,"#Now that we have a good foundation on our bids and how we want to control our budget, in our next installment we shall feature ad variations and reporting for Apple Search Ads.":1,"#When it comes to bids within Apple Search Ads, the most important concept is":1,"#Bids: Bid Analysis and Winning the Bid":1,"#So in this scenario we are grouping all of the people searching on our Brand keywords and are willing to spend the same amount on Max Cost-Per-Tap (CPT) on all of them. Let’s say we have an educational app and know that the audience that will be most interested in downloading the app are parents 20-30yrs old in the US. Meanwhile, we can adjust other Ad Groups’ spend to something more optimal.":1,"#(iPad & iPhone)":1,"#Worldwide":1,"#Negative":1,"#Conquesting":1,"#Worldwide targeted (iPad & iPhone)":1,"#“Basic”":1,"#Webinar | Is Apple Search Ads Incremental | Kochava":1,"#検索結果":1},"version":2870}]