[{"_id":"project-settings","settings":{"translateMetaTags":true,"translateAriaLabels":true,"translateTitle":true,"showWidget":true,"isFeedbackEnabled":false,"fv":1,"customWidget":{"theme":"custom","font":"rgb(255,255,255)","header":"rgb(47,65,108)","background":"rgba(47,65,108,1)","position":"right","positionVertical":"top","border":"rgb(204,204,204)","borderRequired":false,"widgetCompact":true,"isWidgetPositionRelative":false},"widgetLanguages":[],"activeLanguages":{"zh":"中文(简体)","de":"Deutsch","ja":"日本語","ko":"한국어","es":"Español","ru":"Русский","en":"English"},"enabledLanguages":["de","en","es","ja","ko","ru","zh"],"debugInfo":false,"displayBranding":false,"displayBrandingName":false,"localizeImages":false,"localizeUrls":false,"localizeImagesLimit":false,"localizeUrlsLimit":true,"localizeAudio":false,"localizeAudioLimit":false,"localizeDates":false,"disabledPages":[],"regexPhrases":[],"allowComplexCssSelectors":false,"blockedClasses":false,"blockedIds":false,"phraseDetection":true,"customDomainSettings":[],"seoSetting":[],"translateSource":false,"overage":false,"detectPhraseFromAllLanguage":false,"googleAnalytics":false,"mixpanel":false,"heap":false,"sdkAnalytics":true,"disableDateLocalization":false,"ignoreCurrencyInTranslation":false,"blockedComplexSelectors":[]},"version":4018},{"_id":"en","source":"en","pluralFn":"return n != 1 ? 1 : 0;","pluralForm":2,"dictionary":{},"version":4018},{"_id":"outdated","outdated":{"#元数据 | 定义":1,"#Testen & Lernen":1,"#客户类型 |定义":1,"#Start your year off right with scripted automation from Search Ads Maven and schedule a demo today, click <a ljsid-1=\"\">Hier</a>.":1,"#征服关键词 |定义":1,"#<strong ljsid-0=\"\">MODERATOR<br ljsid-0-1=\"\"> 杰夫·理查森</strong><br ljsid-1=\"\"> Director of Product Marketing":1,"#Apple Search Ads Advanced is an <a ljsid-1=\"\">Apple Search Ads</a> platform that offers more complex tools and advanced features for advertisers managing ad campaigns at scale. It includes comprehensive reports, custom <a ljsid-3=\"\">Schlüsselwörter</a>, and audience refinements, allowing for detailed customization and <a ljsid-5=\"\">targeting</a> options as well as access to a wider range of data and reporting tools. The advanced version is designed for advertisers who desire granular control over their ad campaigns.":1,"#Beachten Sie, dass eine Mischung aus Faktoren, darunter Anzeigenrelevanz, Gebotsbetrag und Wettbewerb um Platzierungen, die Position und Sichtbarkeit im App Store beeinflussen.":1,"#Targeting is the process of defining and reaching the most appropriate audience segments for an app or to whom your ads will be shown. By leveraging data on user demographics, geographic <a ljsid-1=\"\">location</a>, past behaviors, and device usage, advertisers can tailor their campaigns to resonate with the individuals most inclined to convert. In <a ljsid-3=\"\">Apple Search Ads</a>, strategic targeting is a key component enabling advertisers to connect with users likely to engage with their app. Effective targeting can significantly enhance campaign performance by ensuring that ads are shown to users with the highest potential for <a ljsid-5=\"\">Wandlung</a>.":1,"#<a ljsid-0=\"\">SKAdNetwork</a> is Apple’s privacy-centric <a ljsid-2=\"\">attribution</a> framework for iOS apps, providing <a ljsid-4=\"\">conversion</a> data to advertisers for measuring the success of ad campaigns without revealing user-level information. This enables marketers to measure the effectiveness of advertising campaigns on iOS devices while maintaining user privacy.":1,"#快速添加 |定义":1,"#人口统计 | 定义":1,"#Low Volume Terms are <a ljsid-1=\"\">Schlüsselwörter</a> that generate a relatively low number of searches in the <a ljsid-3=\"\">App Store</a>. While these terms may be less competitive and cheaper to bid on, their limited search volume can result in fewer ad impressions and lower <a ljsid-5=\"\">conversion rates</a>. Advertisers sifting through low volume terms should balance the potential for niche <a ljsid-7=\"\">targeting</a> and cost savings against the need for sufficient campaign visibility.":1,"#The Campaign Manager is the interface or tool within Apple Search Ads where advertisers create, manage, and optimize their ad campaigns. It includes features":1,"#Campaign Manager - searchadsmaven.com":1,"#The Campaign Manager is the interface or tool within <a ljsid-1=\"\">Apple Search Ads</a> where advertisers create, manage, and optimize their ad campaigns. It includes features for setting up campaigns, adjusting bids, and analyzing performance data.":1,"#Campaign Manager | Definition":1,"#What Is the Campaign Manager?":1,"#Trademark Bidding is the practice of bidding on <a ljsid-1=\"\">Schlüsselwörter</a> within <a ljsid-3=\"\">Apple Search Ads</a> that are registered trademarks of other brands. Advertisers who engage in trademark bidding must be cautious not to violate intellectual property laws or create confusion among users. It’s important to craft transparent ad content that does not imply any endorsement or affiliation with the trademark owner unless such a relationship actually exists.":1,"#A CPA Cap is the limit set by advertisers on the <a ljsid-1=\"\">cost per acquisition</a> (CPA) they are willing to pay for a <a ljsid-3=\"\">Wandlung</a> such as an app install. This ensures that the cost of acquiring a new user through <a ljsid-5=\"\">Apple Search Ads</a> does not exceed a predetermined amount. The CPA cap helps control advertising spend and maintain profitability.":1,"#SKAdNetwork is Apple’s privacy-centric attribution framework for iOS apps, providing conversion data to advertisers for measuring the success of ad campaigns":1,"#SKAdNetwork - searchadsmaven.com":1,"#Importance: SKAdNetwork is essential for advertisers running paid media campaigns on iOS, as it is the only Apple-approved method for attribution that accounts for both users who consent to tracking and those who opt out. However, its use is not required when using Apple Search Ads to promote your app":1,"#Privacy compliance: By using SKAdNetwork, advertisers comply with Apple’s privacy policies, including the AppTrackingTransparency (ATT) framework, which requires user consent for tracking outside of SKAdNetwork.":1,"#Conversion values: SKAdNetwork allows advertisers to receive limited post-install data through conversion values, offering insights into user behavior and campaign performance.":1,"#Components: The framework involves three key elements: ad networks, source apps or websites, and the advertised app. Ad networks must register with Apple and are responsible for creating the signed ads that are displayed in source apps or websites. They receive the install-validation postbacks from Apple—notifications that an app was installed as a result of an ad campaign. Source apps are the platforms where ads are displayed and must include ad network IDs in their Info.plist file, a property list file that contains essential configuration information for the app. Advertised apps are the apps promoted via the ads and are responsible for calling SKAdNetwork APIs to report user engagements.":1,"#Function: SKAdNetwork provides a way for ad networks to attribute app installations and post-install activities without revealing user-level data, utilizing a system of cryptographic signatures and randomized data to ensure user anonymity.":1,"#<a ljsid-0=\"\">SKAdNetwork</a> is Apple’s privacy-centric <a ljsid-2=\"\">attribution</a> framework for iOS apps, providing <a ljsid-4=\"\">Wandlung</a> data to advertisers for measuring the success of ad campaigns without revealing user-level information. This enables marketers to measure the effectiveness of advertising campaigns on iOS devices while maintaining user privacy.":1,"#SKAdNetwork | Definition":1,"#What Is SKAdNetwork?":1,"#A Search Term is a specific word or phrase a user enters into the <a ljsid-1=\"\">App Store</a> search bar when looking for apps. In <a ljsid-3=\"\">Apple Search Ads</a>, search terms are crucial for triggering ad placements, as they determine the relevance and alignment of ads with the user’s search intent. Advertisers aim to match their targeted <a ljsid-5=\"\">Schlüsselwörter</a> to search terms used by potential customers to maximize ad relevance and campaign performance.":1,"#Low Volume Terms are <a ljsid-1=\"\">keywords</a> that generate a relatively low number of searches in the <a ljsid-3=\"\">App Store</a>. While these terms may be less competitive and cheaper to bid on, their limited search volume can result in fewer ad impressions and lower <a ljsid-5=\"\">conversion rates</a>. Advertisers sifting through low volume terms should balance the potential for niche <a ljsid-7=\"\">targeting</a> and cost savings against the need for sufficient campaign visibility.":1,"#An Apple Search Ads Storefront represents the specific country or region’s App Store where an advertiser’s app is displayed and ads are shown to users.":1,"#Apple Search Ads Storefront - searchadsmaven.com":1,"#An Apple Search Ads Storefront represents the specific country or region’s App Store where an advertiser’s app is displayed and ads are shown to users. Advertisers choose which storefronts to target based on where they want their apps to be downloaded. This selection is important for targeting the right audience based on geographic <a ljsid-1=\"\">location</a>.":1,"#Apple Search Ads Storefront | Definition":1,"#What Is an Apple Search Ads Storefront?":1,"#<a ljsid-0=\"\">Kampagnenstruktur</a> is the organization of an advertiser’s account within <a ljsid-2=\"\">Apple Search Ads</a>, including the hierarchy and arrangement of campaigns, ad groups, <a ljsid-4=\"\">Schlüsselwörter</a>, and ads/<a ljsid-6=\"\">creative sets</a>. A well-structured campaign can markedly improve targeting and performance.":1,"#The attribution payload is the information returned from the Apple API which consists of two types of responses.":1,"#Apple Ads Attribution Payload | What is Apple Ads Attribution Payload":1,"#The attribution payload is the information returned from the Apple API which consists of two types of responses (standard and detailed) depending on a device’s AppTrackingTransparency (ATT) status.":1,"#Apple Ads Attribution Payload | Definition":1,"#What is an Apple Ads Attribution Payload?":1,"#The Popularity Checker is a feature that enables advertisers to assess the search frequency of specific <a ljsid-1=\"\">Schlüsselwörter</a> in the <a ljsid-3=\"\">App Store</a>. By gauging keyword popularity, advertisers can refine bidding strategies, discover new keyword opportunities, and optimize campaigns to target the most relevant and potentially profitable keywords.":1,"#A Discovery Campaign is an <a ljsid-1=\"\">Apple Search Ads</a> campaign type aimed at uncovering new, relevant <a ljsid-3=\"\">Schlüsselwörter</a> that can drive app installs. These campaigns may reveal new potential users who may not be actively searching for the app but might be interested in it. They help advertisers expand their reach and find untapped audiences.":1,"#位置 | 定义":1,"#<strong ljsid-0=\"\">❌</strong> Bitte geben Sie eine geschäftliche E-Mail-Adresse ein.":1,"#Nachname<span ljsid-1=\"\">*</span>":1,"#Vorname<span ljsid-1=\"\">*</span>":1,"#您为 Apple Search Ads ( <a ljsid-1=\"\">作为一个</a> ) 广告系列出价了多少个关键字？":1,"#产品页面是您的应用在 App Store 中的下载页面。您可以使用 App Store Connect 工具创建和维护产品页面。产品页面包含以下部分：应用名称、图标、副标题、应用预览、屏幕截图、描述、宣传文字、关键词、应用内购买、“最新动态”、评分、评论、分类和本地化。":1,"#Across Int’l Regions":1,"#“您可能也喜欢”":1,"#„Essen & Trinken“":1,"#Produktseitenplatzierung":1,"#könnte Ihnen auch gefallen":1,"#TL;DR Summary":1,"#增量":1,"#在此处":1,"#此处":1,"#在<a ljsid-1=\"\">伦敦应用推广峰会 (APS)</a>上，Kochava 旗下 Search Ads Maven 总经理<a ljsid-3=\"\">汉密尔顿·拉德克利夫</a>主持了一场研讨会，讨论了 Apple Search Ads 的常见挑战和成功方法。他介绍了几种场景，其中有效的策略可以帮助营销人员优化支出，并强调了 Search Ads Maven 提供的自动化功能。":1,"#伦敦应用推广峰会 (APS)":1,"#wurde von den Strategieberatern von Search Ads Maven by Kochava entwickelt. Deren innovatives Arsenal kombiniert umfassende Apple Ads-Expertise mit leistungsstarken KI- und Automatisierungsfunktionen. Das Search Ads Maven-Team unterstützt Sie jederzeit gerne dabei, die Abwehrkräfte Ihrer Marke zu stärken und neue Märkte zu erobern. <a ljsid-1=\"\">Fordern Sie noch heute eine Beratung an</a>":1,"#Auf wie viele Keywords bieten Sie für Ihre Apple Search Ads ( <a ljsid-1=\"\">ALS EIN</a> )-Kampagnen?":1,"#Watch Radcliffe unpack scenario 3":1,"#Watch Radcliffe unpack scenario 2":1,"#Watch Radcliffe unpack scenario 1":1,"#die Conversion-Rate":1,"#You’ll notice updated terminology in the Search Ads Maven interface, with<em ljsid-1=\"\"> Apple Ads</em> replacing <em ljsid-3=\"\">苹果搜索广告</em> during initial account creation and within the integrations tab.":1,"#Over the years, Apple has expanded its advertising footprint across the App Store. In May 2021, Apple introduced<strong ljsid-1=\"\"> <em ljsid-1-1=\"\">Search tab</em> </strong>ads, enabling developers to reach users at the beginning of their App Store journey via an ad placement right on the Search tab. A larger expansion was announced in July 2022: <strong ljsid-3=\"\"><em ljsid-3-0=\"\">Today tab</em></strong> 和 <strong ljsid-5=\"\"><em ljsid-5-0=\"\">product pages</em></strong> placements inviting developers to showcase their apps on the App Store homepage and within the <strong ljsid-7=\"\"><em ljsid-7-0=\"\">You Might Also Like</em> </strong>section of other apps’ product pages.":1,"#In a significant shift for iOS app marketers, Apple has officially rebranded <a ljsid-1=\"\">its advertising platform</a>: As of April 14, 2025, <strong ljsid-3=\"\">苹果搜索广告</strong> is now simply <strong ljsid-5=\"\">Apple Ads</strong>. This change reflects the platform’s evolution from a single-placement search advertising tool to a multifaceted marketing ecosystem. Let’s unpack what this means for your app marketing strategy.":1,"#탭률(TTR)은":1,"#전환율":1,"#You searched for max CPT - searchadsmaven.com":1,"#21 results found":1,"#Results For <span ljsid-1=\"\">\"max CPT\"</span>":1,"#You searched for bidding - searchadsmaven.com":1,"#April 2022":1,"#August 2022":1,"#September 2022":1,"#November 2022":1,"#April 2023":1,"#August 2023":1,"#September 2023":1,"#November 2023":1,"#August 2024":1,"#September 2024":1,"#August 2025":1,"#53 results found":1,"#Results For <span ljsid-1=\"\">\"bidding\"</span>":1,"#根据 <a ljsid-1=\"\">Statistica</a>:":1,"#It’s obvious that keyword selection and campaign knowledge get complicated fast. Plus, every campaign you do will require a whole set of analytics with charts and trends to understand performance well. This is where a CMP like <a ljsid-1=\"\">搜索广告专家</a> can make order out of that chaos. Connecting your account will enable better analytics, keyword performance, and provide industry benchmarks that will allow you to know if your ads are performing as well as they should.":1,"#The final campaign structure is a Discovery Campaign. Here, you are going to go to a much wider audience and parse out possible higher-quality search terms that you haven’t been able to find earlier. You will break down your keywords into two different groups: You can use a broad match on keywords that you had in the three prior campaigns with <a ljsid-1=\"\">搜索匹配</a> turned off and then another campaign where you aren’t using any specific keywords and have Search Match turned on. You want to separate these to make sure you can identify performance between them. Another thing you’ll want to do is utilize <a ljsid-3=\"\">negative keywords</a> more. It’s possible to have two of your own campaigns competing against one another without even realizing it. Negative keywords will ensure you aren’t competing against yourself and keep your budget under control.":1,"#<a ljsid-0=\"\">Realtime Agencyの取り組み</a>, a leading independent performance marketing agency with a unique, scientific approach to ads, helps major brands elevate their growth strategy on Apple Search Ads (ASA) and beyond. With deep industry knowledge in building and executing innovative digital strategies, Realtime’s digital scientists relentlessly drive performance for brands while balancing efficiencies via their test, learn, and scale methodology.":1,"#<a ljsid-0=\"\">ケーススタディ</a> <i ljsid-2=\"\"></i> Realtime Agencyの取り組み":1,"#US 20-30 yr olds":1,"#“Basic”":1,"#In our last post we focused on keyword selection and strategy on Apple Search Ads (ASA) as it related to our app as well as those keywords we want to target to keep both branding and increase audience. Now, we’ll cover how to manage Campaigns, Ad Groups and optimize the bid process so we can win every search on ASA. I should clarify we are only talking about <strong ljsid-1=\"\">搜索结果</strong> Campaigns. In a later post, we will dissect <strong ljsid-3=\"\">搜索标签</strong> Campaigns and how to strategize with them.":1,"#นโยบายความเป็นส่วนตัว, opens a new window":1,"#Language select":1,"#Cookie consent dialog":1,"#ซ่อนรายละเอียด":1,"#ตั้งค่าคุกกี้":1,"#ยอมรับทั้งหมด":1,"#บันทึกและปิด":1,"#นโยบายความเป็นส่วนตัว":1,"#เว็บไซต์ของเราใช้คุกกี้ของบุคคลที่หนึ่งและบุคคลที่สาม รวมถึงเทคโนโลยีการติดตามอื่น ๆ เพื่อเสริมประสิทธิภาพในการทำงานของเว็บไซต์ และพัฒนาประสบการณ์การใช้เว็บไซต์ให้ตรงกับความต้องการของคุณ เมื่อคลิก ปิดข้อความนี้ หรือ คลิกบนเว็บไซต์ แสดงว่าคุณให้ความยินยอมในการแบ่งปันข้อมูลนี้กับบุคคลที่สาม หากต้องการศึกษาเพิ่มเติมเกี่ยวกับคุกกี้และทำไมเราจึงใช้คุกกี้ สามารถอ่านเพิ่มเติมได้ที่":1,"#ประกาศเกี่ยวกับคุกกี้":1,"#English":1,"#Thai":1,"#掌控战场":1,"#优化您的支出":1,"#捍卫你的品牌":1,"#总体支出节省<strong ljsid-1=\"\">20%</strong><br ljsid-2=\"\"> ROAS 增加<strong ljsid-4=\"\">78%</strong><br ljsid-5=\"\">平均每次转化费用增加<strong ljsid-7=\"\">86%</strong>":1,"#<strong ljsid-0=\"\">+97</strong>个新的高性能关键词<br ljsid-2=\"\">活动期间安装量增加<strong ljsid-4=\"\">80%</strong><br ljsid-5=\"\"> ROAS 增加<strong ljsid-7=\"\">53%</strong>":1,"#节省<strong ljsid-1=\"\">50% 的</strong>品牌支出<br ljsid-3=\"\">平均 CPT 降低<strong ljsid-5=\"\">85%</strong><br ljsid-6=\"\"><strong ljsid-7=\"\">话语权</strong>保持在90-100%":1,"#<strong ljsid-0=\"\">免费试用：</strong>免费试用 Search Ads Maven<br ljsid-2=\"\"><a ljsid-3=\"\">申请免费试用</a>":1,"#dot image pixel":1,"#搜索匹配 | 定义":1,"#Ihre":1,"#A Bid Amount is the maximum an advertiser is willing to pay for a specific action, such as a tap/click on their ad. The bid amount can influence the ad’s":1,"#Bid Amount - searchadsmaven.com":1,"#A Bid Amount is the maximum an advertiser is willing to pay for a specific action, such as a tap/click on their ad. The bid amount can influence the ad’s chances of winning the <a ljsid-1=\"\">auction</a> and displaying to users.":1,"#Bid Amount | Definition":1,"#What Is a Bid Amount?":1,"#Kampagne":1,"#フォトエディター":1,"#Categories":1,"#December 2021":1,"#May 2022":1,"#June 2022":1,"#July 2022":1,"#October 2022":1,"#December 2022":1,"#January 2023":1,"#February 2023":1,"#March 2023":1,"#June 2023":1,"#February 2024":1,"#March 2024":1,"#May 2024":1,"#June 2024":1,"#July 2024":1,"#October 2024":1,"#December 2024":1,"#January 2025":1,"#March 2025":1,"#May 2025":1,"#June 2025":1,"#October 2025":1,"#Archives":1,"#Blog Post":1,"#Page":1,"#Tajikistan":1,"#São Tomé and Príncipe":1,"#Philippines":1,"#Papua New Guinea":1,"#Equatorial Guinea":1,"#Azerbaijan":1,"#The Search Tab is a prominent placement feature in <a ljsid-1=\"\">苹果搜索广告</a> where advertisers vie to get their ads positioned at the top of the suggested apps list of the Search tab of the <a ljsid-3=\"\">应用商店</a>. This strategic placement is designed to engage users at the very beginning of their app discovery process, capturing attention before a search query is entered. By appearing in this prime location, apps have the potential to extend their reach and influence significantly, contributing to higher campaign visibility and user acquisition rates.":1,"#Türkiye":1,"#Uzbekistan":1,"#Kyrgyzstan":1,"#by Moritz Daan & Gabe Kwakyi":1,"#Keyword bidding: Advertisers can bid on specific <a ljsid-1=\"\">Schlüsselwörter</a> related to their app; the platform uses an <a ljsid-3=\"\">auction</a> system to determine which ads are shown. Advertisers can use exact match, broad match, and <a ljsid-5=\"\">negative keywords</a> to refine targeting.":1,"#Platform options: Apple Search Ads offers two platform options—<a ljsid-1=\"\">Basic</a> und <a ljsid-3=\"\">Advanced</a>. Basic campaigns are automated and allow for simple setup with minimal management, while Advanced offers more control over targeting, budgets, and bidding strategies.":1,"#Education Archives - Page 2 of 3 - searchadsmaven.com":1,"#A <a ljsid-1=\"\">Bulk Edit</a> provides a way to make changes to multiple campaign elements simultaneously within <a ljsid-3=\"\">Apple Search Ads</a>, such as adjusting <a ljsid-5=\"\">bids</a> or pausing <a ljsid-7=\"\">keywords</a> across several ad groups or campaigns. This can save time when managing campaigns comprising numerous ads or keywords.":1,"#A Bulk Edit provides a way to make changes to multiple campaign elements simultaneously within Apple Search Ads, such as adjusting bids or pausing keywords":1,"#Bulk Edit - searchadsmaven.com":1,"#Bulk Edit | Definition":1,"#What Is a Bulk Edit?":1,"#Case Studies Archives - searchadsmaven.com":1,"#April 11, 2024":1,"#May 30, 2024":1,"#June 4, 2024":1,"#June 21, 2024":1,"#June 28, 2024":1,"#A CPA Cap is the limit set by advertisers on the cost per acquisition (CPA) they are willing to pay for a conversion such as an app install. This ensures that":1,"#A CPA Cap is the limit set by advertisers on the <a ljsid-1=\"\">cost per acquisition</a> (CPA) they are willing to pay for a <a ljsid-3=\"\">conversion</a> such as an app install. This ensures that the cost of acquiring a new user through <a ljsid-5=\"\">Apple Search Ads</a> does not exceed a predetermined amount. The CPA cap helps control advertising spend and maintain profitability.":1,"#CPA Cap | Definition":1,"#What Is a CPA Cap?":1,"#A Product page campaign is an ad placement located near the bottom of every product page below reviews and ratings.":1,"#Product Page Campaign - searchadsmaven.com":1,"#A Product page campaign is an ad placement located <span ljsid-1=\"\">near the bottom of every product page below reviews and ratings and shows up as the top slot of a “You may also like…” section. Bids for these slots are done on a category level and cannot be used to target a specific apps product page.</span>":1,"#Product Page Campaign | Definition":1,"#What is an Product Page Campaign?":1,"#Apple Search Ads Certification is a credential offered by Apple for individuals who complete a free online training program to gain proficiency in promoting":1,"#Apple Search Ads Certification - searchadsmaven.com":1,"#<a ljsid-0=\"\">Apple Search Ads Certification</a> is a credential offered by Apple for individuals who complete a free online training program to gain proficiency in promoting apps on <a ljsid-2=\"\">Apple Search Ads</a>. The training comprises instructions and best practices for managing and optimizing ASA campaigns. Apple Search Ads certification indicates that an individual has the knowledge to effectively use the platform.":1,"#Apple Search Ads Certification | Definition":1,"#What Is Apple Search Ads Certification?":1,"#The Apple Ads attribution token is used to receive attribution information from Apple. It is delivered by the AdServices framework.":1,"#Apple Ads Attribution Token | What is Apple Ads Attribution Token":1,"#The Apple Ads attribution token is used to receive attribution information from Apple. It is delivered by the AdServices framework and expires after 24 hours.":1,"#What is an Apple Ads Attribution Token?":1,"#Low Volume Terms are keywords that generate a relatively low number of searches in the App Store. While these terms may be less competitive and cheaper to bid":1,"#Low Volume Terms - searchadsmaven.com":1,"#Low Volume Terms | Definition":1,"#What Are Low Volume Terms?":1,"#Match Types are the options available in Apple Search Ads for matching ad placements with user searches. They determine how closely a user’s search query must":1,"#Match Types - searchadsmaven.com":1,"#<a ljsid-0=\"\">Match Types</a> are the options available in <a ljsid-2=\"\">Apple Search Ads</a> for matching ad placements with user searches. They determine how closely a user’s search query must match the advertiser’s targeted <a ljsid-4=\"\">keyword</a> in order for the ad to be shown. Options include exact match, broad match, and <a ljsid-6=\"\">search match</a>; each offers varying degrees of specificity in <a ljsid-8=\"\">targeting</a>. Advertisers choose an appropriate match type based on the desired balance between reach and precision.":1,"#Match Types | Definition":1,"#What Are Match Types?":1,"#Apple Search Ads Login is the process or portal through which advertisers input a specific set of credentials to access their Apple Search Ads account in":1,"#Apple Search Ads Login - searchadsmaven.com":1,"#Apple Search Ads Login is the process or portal through which advertisers input a specific set of credentials to access their <a ljsid-1=\"\">Apple Search Ads</a> account in order to manage and monitor ad campaigns. This typically involves entering an Apple ID and password.":1,"#Apple Search Ads Login | Definition":1,"#What Is Apple Search Ads Login?":1,"#Trademark Bidding is the practice of bidding on keywords within Apple Search Ads that are registered trademarks of other brands. Advertisers who engage in":1,"#Trademark Bidding - searchadsmaven.com":1,"#Trademark Bidding is the practice of bidding on <a ljsid-1=\"\">keywords</a> within <a ljsid-3=\"\">Apple Search Ads</a> that are registered trademarks of other brands. Advertisers who engage in trademark bidding must be cautious not to violate intellectual property laws or create confusion among users. It’s important to craft transparent ad content that does not imply any endorsement or affiliation with the trademark owner unless such a relationship actually exists.":1,"#Trademark Bidding | Definition":1,"#What Is Trademark Bidding?":1,"#Match Plurals are a feature in Apple Search Ads that automatically include both singular and plural forms of a keyword, eliminating the need for advertisers":1,"#Match Plurals - searchadsmaven.com":1,"#Match Plurals are a feature in <a ljsid-1=\"\">Apple Search Ads</a> that automatically include both singular and plural forms of a keyword, eliminating the need for advertisers to add each variation manually, ensuring that ads are displayed to users regardless of the specific form used in search queries. This broadens the reach of an ad campaign, potentially increasing its exposure and effectiveness.":1,"#Match Plurals | Definition":1,"#What Are Match Plurals?":1,"#An <a ljsid-1=\"\">Apple Search Ads Credit</a> is a promotional balance or discount provided by Apple that can be applied to an advertiser’s account to offset the cost of running ad campaigns on the <a ljsid-3=\"\">Apple Search Ads</a> platform. These credits may be offered as part of special promotions or as a reward for certain actions.":1,"#<a ljsid-0=\"\">Campaign Structure</a> is the organization of an advertiser’s account within <a ljsid-2=\"\">Apple Search Ads</a>, including the hierarchy and arrangement of campaigns, ad groups, <a ljsid-4=\"\">keywords</a>, and ads/<a ljsid-6=\"\">creative sets</a>. A well-structured campaign can markedly improve targeting and performance.":1,"#Best Practices Archives - Page 2 of 3 - searchadsmaven.com":1,"#A Search Term is a specific word or phrase a user enters into the App Store search bar when looking for apps. In Apple Search Ads, search terms are crucial":1,"#Search Term - searchadsmaven.com":1,"#A Search Term is a specific word or phrase a user enters into the <a ljsid-1=\"\">App Store</a> search bar when looking for apps. In <a ljsid-3=\"\">Apple Search Ads</a>, search terms are crucial for triggering ad placements, as they determine the relevance and alignment of ads with the user’s search intent. Advertisers aim to match their targeted <a ljsid-5=\"\">keywords</a> to search terms used by potential customers to maximize ad relevance and campaign performance.":1,"#Search Term | Definition":1,"#What Is a Search Term?":1,"#Attribution Window - searchadsmaven.com":1,"#Matt Goodrich, Author at searchadsmaven.com":1,"#A mobile measurement partner (MMP) is an independent third-party platform that tracks, organizes, and visualizes mobile app data.":1,"#Mobile Measurement Partner | What is an MMP | Definition":1,"#A mobile measurement partner (MMP) is an independent third-party platform that tracks, organizes, and visualizes mobile app data to give marketers a unified view of campaign performance across channels and partners.":1,"#Mobile Measurement Partner | Definition":1,"#What is a Mobile Measurement Partner (MMP)?":1,"#The best way to expand out from these earlier campaigns is to match up with a Campaign Management Platform (CMP) like <a ljsid-1=\"\">搜索广告专家</a> who can help measure the correct ad spend for the more competitive keywords and the keywords of your competitors. Beyond a CMP, Apple has an additional campaign tool that can help with that expansion. Apple Search Ads Advanced has a feature known as “match types” where search results campaigns help you control how your ads are matched to user searches. Match types come in two options: Broad match and Exact match.":1,"#Keyword Attribution is the analytical process of linking a specific user action, such as an app install, to a specific <a ljsid-1=\"\">keyword</a> employed in an <a ljsid-3=\"\">Apple Search Ads</a> campaign. By identifying which keywords drive <a ljsid-5=\"\">conversions</a>, advertisers gain valuable insights into user behavior, enabling them to adjust bidding strategies to focus on the most effective keywords and assess the campaign’s overall performance or return on investment (ROI).":1,"#Interested in running a free 30-day automation test against your ASA campaigns? Request a demo <a ljsid-1=\"\">这里</a>.":1,"#Hätte der Nutzer die Aktion trotzdem ausgeführt, wenn Sie keine Anzeige geschaltet hätten?":1,"#– „Wie inkrementell sind Apple-Anzeigen?“":1,"#由 Search Ads Maven by Kochava 的战略顾问精心打造，其新一代武器库将深厚的 Apple Ads 专业知识与强大的 AI 和自动化功能相结合。Search Ads Maven 团队随时准备帮助您巩固品牌防御，助您征服新领域。<a ljsid-1=\"\">立即申请咨询</a>":1,"#• Titel":1,"#Checklist":1,"#Sudan":1,"#Palau":1,"#Lesotho":1,"#Kiribati":1,"#Burundi":1,"#Bermuda":1,"#<strong ljsid-0=\"\">50 %</strong> Einsparungen bei den Markenausgaben<br ljsid-2=\"\"> <strong ljsid-4=\"\">85 %</strong> niedrigerer durchschnittlicher CPT<br ljsid-6=\"\"> <strong ljsid-8=\"\">Anteil der Stimme</strong> bei 90–100 % gehalten":1},"version":4018}]