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Unlike other categories, these keywords are not automatically generated and must be supplied later during the add keywords step.":1,"#Molly Prior, Author at searchadsmaven.com":1,"#Using a tool that imports your mobile measurement partner (MMP) data means you can optimize your ASA campaigns against the most important revenue events.":1,"#As you know, the most critical data in campaign optimization is the post-install events. The ASA tool only provides reporting on impressions, taps, and installs, leaving you in the dark about how your conversions are actually performing beyond the install.":1,"#Post-Install Events":1,"#These are the three optimizations your ASA tool should support:":1,"#However, scaling performance eventually becomes difficult. Apple’s internal tools (basic & advanced) do a good job but will only get you so far. To scale performance and take your campaigns to another level, you need to utilize the essential data and features the ASA tool doesn’t provide.":1,"#Apple Search Ads (ASA) has quickly become one of the most important channels for UA marketing. We’ve seen our clients increase their spending on ASA by over 100% in just the past nine months. With the right tools and strategy, ASA outperforms the Return On Ad Spend (ROAS) of all other media channels.":1,"#Gary has been working in mobile advertising since 2004 and is the founder Machine Advertising.":1,"#<strong ljsid-0=\"\">Gary Danks</strong><br ljsid-1=\"\"> Founder of <a ljsid-3=\"\">Machine Advertising</a>":1,"#Apple Search Ads are a key marketing channel. Boost your Apple Search Ads strategy and performance utilizing Search Ads Maven.":1,"#Apple Search Ads strategy and performance via Search Ads Maven":1,"#Search Ads Maven is plug and play, so you can start using it in a few minutes without disrupting current campaigns.":1,"#offers all of these features (and more) to help you take your ASA to the next level.":1,"#Take Your ASA to the Next Level":1,"#Constantly managing keywords and bids takes up a lot of time. Opportunities can be missed, and ad-spend can be wasted on underperforming keywords. Always-on custom rules change the game. Set “if that, then this” style rules so you never miss campaigns generating the best ROAS and benefit from true always-on ASA automation.":1,"#Always-On Custom Rules":1,"#By using a tool that knows the keywords your competitors rank highly against, you can bid on those keywords and gain a market advantage. Even more important is when you stop to think how many of your competitors are already doing this on your keywords.":1,"#You need to know if your key competitors are performing well against specific keywords, right?":1,"#Competitor Insights":1,"#But wait – I’m already running campaigns on ASA":1,"#as their mobile measurement partner (MMP) can integrate with Search Ads Maven to elevate their strategic approach to success on ASA.":1,"#Branch":1,"#Now, advertisers that utilize":1,"#iOS app marketers simply can’t afford to take their success on ASA for granted.":1,"#Advertisers that utilize Branch as their mobile measurement partner (MMP) can integrate with Search Ads Maven.":1,"#Branch Integrates with Search Ads Maven":1,"#Search Ads Maven Campaign Generator":1,"#Search Ads Maven goals":1,"#Search Ads Maven Branch integration dashboard":1,"#What does this mean?":1,"#branch and search ads maven logo":1,"#ASA share of total iOS attributed installs today":1,"#ASA share of total iOS attributed installs":1,"#https://www.searchadsmaven.com/":1,"#Learn more at":1,"#Campaign Generator automates the most painstaking steps necessary when building your ASA campaigns and ad group structure – even making sure the right competitive, category, and discovery keywords are incorporated on your behalf.":1,"#and try Search Ads Maven at no cost or commitment with a 30-day free trial. Experience the benefits of putting your MMP data to work auto-optimizing your ASA campaigns. You will also have access to other breakthrough features, like our Campaign Generator.":1,"#Not a customer yet?":1,"#Support@SearchAdsMaven.com":1,"#Since the beginning of Q3 2022, Apple Search Ads (ASA) now accounts for over 38% of all iOS app installs attributed to some form of paid or owned media. In early 2021, that figure was only 12%.":1,"#or contact":1,"#If you’re already a Search Ads Maven customer, the Branch integration is available now. For assistance in setting up your integration view this":1,"#Getting started":1,"#For example, let’s say you’re interested in acquiring users that start a free trial. You can create an automation rule that will increase spend and bid amounts on keywords that are delivering good install-to-free-trial conversion rates, and inversely decrease spend on those underperforming keywords, ad groups, and/or campaigns. Now your spend on ASA is being auto-optimized to the key performance indicator you care about most.":1,"#Those goals can even be leveraged a step further. Rather than looking at the goal performance metrics and adjusting your campaigns manually, you can use Search Ads Maven’s automation rules to make changes automatically based on conditions you set. Think of it as App Event Optimization for ASA.":1,"#Once the post-install event data from your Branch account is flowing, you can build custom goals based on revenue from events, specific user actions, and engagement. The goals you create will become visible within Search Ads Maven analytics, so that you can assess ASA campaign and keyword performance based on revenue, in-app actions (e.g. purchase, free trial start), and overall engagement.":1,"#NOTE: Advertisers utilizing Kochava as their MMP can also integrate. Additional MMP integrations are coming soon.":1,"#for enabling Branch integration in Search Ads Maven.":1,"#See":1,"#Advertisers using Branch can unlock new potential on Apple Search Ads":1,"#Once your ASA account is synced, the next step is setting up MMP integration. As an advertiser using Branch, you can now connect the rich post-install event data you already measure via the Branch software development kit (SDK) with your ASA performance. No separate SDK is needed for Search Ads Maven.":1,"#Connecting your Branch data":1,"#We totally get it, and that’s why Search Ads Maven was built to be the command and control center for your ASA efforts. Syncing Search Ads Maven to your ASA account only takes a moment. Once the connection is made, all of your ASA data is synced with Search Ads Maven – your campaigns, your keywords, your performance history. You no longer need to login to the ASA dashboard. Everything you do in Search Ads Maven will automatically sync up with ASA.":1,"#Oh no, not another login":1,"#Search Ads Maven takes on those burdens for you, so that you can spend your time making every ad dollar count.":1,"#Managing ongoing, painstaking optimization":1,"#Piecing together post-install performance by keyword":1,"#Choosing the right keywords":1,"#Making sure to set up their ASA campaigns correctly":1,"#That’s perfect. What you may not know is the limitations you’re operating under. When advertisers are running campaigns directly on ASA and without a campaign management platform, they have to shoulder the burden of:":1,"#Performance Monitoring":1,"#Most ad campaign management platforms offer a campaign creation wizard that guides businesses through the process of creating their ad campaign. This wizard typically includes options for choosing ad formats, setting budgets and targeting criteria, and creating ad creatives.":1,"#Campaign Creation":1,"#Ad campaign management platforms work by providing businesses with a range of tools to create and optimize their ad campaigns. Here are some of the key features of these platforms:":1,"#How Ad Campaign Management Platforms Work":1,"#In this blog post, we’ll explore how <a ljsid-1=\"\">ad campaign management platforms</a> work and how <strong ljsid-3=\"\">搜索广告专家</strong> can help businesses with their Apple Search Ads (ASA) campaigns.":1,"#<a ljsid-0=\"\">Ad campaign management platforms</a> are software tools that help businesses create, manage, and optimize online ad campaigns. These platforms typically integrate with various ad networks, such as Google Ads or Facebook Ads, to enable businesses to manage all their campaigns in one central location.":1,"#Ad Campaign Management platforms are a terrific way to get more out of your ad campaigns. Learn all about how they work in this post.":1,"#using an Apple Search Ads platform":1,"#If you want to understand better how to leverage an Apple Search Ads platform, visit <strong ljsid-1=\"\">搜索广告专家</strong>. We the leading Apple Search Ads platform and can help you with your ASA campaigns. Whether you need Apple search optimization services or Apple store keyword discovery, our platform does it all. <a ljsid-3=\"\">Get in touch</a> with us today to learn more about this in detail.":1,"#Search Ads Maven can send automated alerts to businesses via email or Slack when key performance metrics, such as cost per install or conversion rate, fall outside of a set range.":1,"#Automated Alerting":1,"#To help businesses save time and improve their campaign performance, Search Ads Maven offers automation tools such as bid management and ad creative optimization.":1,"#Automation Tools":1,"#Search Ads Maven provides businesses with competitive intelligence on their ASA campaigns. This includes insights on competitor ad creatives, keywords, and bidding strategies.":1,"#In today’s digital age, businesses have a plethora of options for advertising their products or services. Online ads are among the most effective ways to reach a large audience. But with so many different ad platforms available, it can be challenging for businesses to manage and optimize their ad campaigns effectively. This is where ad campaign management platforms come in.":1,"#Competitive Analysis":1,"#Search Ads Maven integrates with ASA and your mobile measurement partner to provide businesses with a comprehensive view of their app engagement data. This includes data on app installs, in-app purchases, and other user actions.":1,"#Data Integration":1,"#<strong ljsid-0=\"\">搜索广告专家</strong> is an ad campaign management platform specifically designed to help businesses optimize their ASA campaigns. Here are some of the key features of Search Ads Maven:":1,"#How <strong ljsid-1=\"\">搜索广告专家</strong> Can Help":1,"#To help businesses track their progress and make data-driven decisions, ad campaign management platforms typically provide detailed reporting and analytics. This data may include insights into audience demographics, ad performance, and ROI.":1,"#Reporting and Analytics":1,"#Businesses can use the optimization tools provided by ad campaign management platforms to improve the performance of their ad campaigns. These tools may include A/B testing, ad scheduling, and audience targeting options.":1,"#Optimization Tools":1,"#Once a campaign is up and running, ad campaign management platforms provide businesses with real-time data on their ads’ performance. This data typically includes metrics such as impressions, clicks, and conversions.":1,"#With UA costs rising and competitor incursions growing bolder, the time has come to leverage proven strategies to transform your vulnerable borders into an impenetrable stronghold. Today, we reveal the <a ljsid-1=\"\">Apple Ads 品牌保护策略手册</a>—a collection of battle-tested approaches to guide your brand kingdom to prosperity.":1,"#Apple Ads 品牌保护策略手册 <em ljsid-1=\"\">has been crafted by the strategic advisors at Search Ads Maven by Kochava, whose next-gen arsenal combines deep Apple Ads expertise with powerful AI and automation capabilities. The Search Ads Maven team always stands ready to help fortify your brand’s defenses as you conquest new territories. <a ljsid-1-1=\"\">Request a consultation today</a></em>.":1,"#The complete <a ljsid-1=\"\">Apple Ads 品牌保护策略手册</a> awaits, containing detailed tactical knowledge to defend your brand efficiently while maximizing return on investment. This comprehensive guide walks you through establishing optimal defenses, allocating resources wisely, and deploying AI-powered automation that remains ever-vigilant.":1,"#Cost-Per-Acquisition | What is CPA | Definition":1,"#Cost per acquisition (CPA) is a metric measuring the total cost to acquire one user.":1,"#Cost-Per-Acquisition | Definition":1,"#What is Cost-Per-Acquisition (CPA)?":1,"#Keyword Attribution is the analytical process of linking a specific user action, such as an app install, to a specific keyword employed in an Apple Search Ads":1,"#Keyword Attribution - searchadsmaven.com":1,"#Keyword Attribution is the analytical process of linking a specific user action, such as an app install, to a specific <a ljsid-1=\"\">keyword</a> employed in an <a ljsid-3=\"\">Apple Search Ads</a> campaign. By identifying which keywords drive <a ljsid-5=\"\">conversions</a>, advertisers gain valuable insights into user behavior, enabling them to adjust bidding strategies to focus on the most effective keywords and assess the campaign’s overall performance or return on investment (ROI).":1,"#Keyword Attribution | Definition":1,"#What Is Keyword Attribution?":1,"#Realtime found a way to optimize their Apple Search Ads (ASA) campaigns for maximum efficiency, thanks to a powerful tool called <a ljsid-1=\"\">搜索广告专家</a> powered by Kochava. By leveraging an ASA campaign management platform, agencies can save valuable time, reduce costs, and ultimately drive better results for their clients.":1,"#Interested in running a free 30-day automation test against your ASA campaigns? Request a free demo <a ljsid-1=\"\">这里</a>.":1,"#Another benefit of using an ad campaign management platform for your Apple Search Ads campaigns is that it can offer advanced targeting capabilities. With a platform like this, you can target specific demographics, locations, and even devices to ensure your ads reach the right audience. This can be particularly useful for businesses operating in niche markets or with a specific target audience.":1,"#3. Offers Targeting Capabilities":1,"#An ad campaign management platform can provide you with valuable data insights that can help you optimize your Apple Search Ads campaign. For example, you can track the performance of your keywords and ads and make adjustments to improve your campaign’s ROI. Additionally, an ad campaign management platform can provide you with real-time data, allowing you to make adjustments on the fly to ensure that your campaign is performing at its best.":1,"#2. Provides Data Insights":1,"#One of the primary benefits of using an ad campaign management platform is to save you time and effort. Managing an Apple Search Ads campaign can be time-consuming, as there are many different aspects to consider, such as keyword research, ad creation, and campaign optimization. By using an ad campaign management platform, you can automate many of these tasks, freeing up your time to focus on other important aspects of your business.":1,"#1. Saves Time and Effort":1,"#The 4 benefits of an ad campaign management platform":1,"#This is where an ad campaign management platform, like <strong ljsid-1=\"\">搜索广告专家</strong>, comes in. This blog will explore the benefits of using an ad campaign management platform for your Apple Search Ads campaigns.":1,"#Are you running an Apple Search Ads campaign? Then you should use an ad campaign management platform. Why? Learn all about it in this post":1,"#Ad Campaign Management Platform – Benefits":1,"#Apple Search Ads Campaign Manager":1,"#using Apple Search Ads Platform":1,"#Looking to streamline your Apple Search Ads campaigns and maximize your ROI? Look no further than <strong ljsid-1=\"\">搜索广告专家</strong>! Try our <a ljsid-3=\"\">ad campaign management platform</a> today and experience the benefits for yourself. <a ljsid-5=\"\">Get in touch</a> with us today and try out our platform to take your Apple Search Ads campaigns to the next level!":1,"#Creating an Apple Search Ads campaign can be a daunting task, especially for those who are new to the platform. An ad campaign management platform can streamline the creation process, guiding you through each step and ensuring your campaign is set up correctly. This can help you avoid costly mistakes and ensure your campaign is optimized for success from the start.":1,"#4. Streamlines the Campaign Creation Process":1,"#In the digital age, advertising has become crucial to any business strategy. With the rise of mobile usage, <a ljsid-1=\"\">苹果搜索广告</a> have become popular for businesses to promote their apps on the App Store. However, managing an Apple Search Ads campaign can be a complex process, especially for those who are new to the platform.":1,"#You’ve got your eye on the prize—showing up at the top of search results for your target keywords. Because <strong ljsid-1=\"\">搜索</strong> is the way most people find and download apps on the App Store, getting your app to the top of search results is a priority. But how exactly can you secure one of these coveted spots with Apple Search Ads? Let’s break it down.":1,"#According to Apple, nearly 65% of downloads happen immediately after a search. Both <strong ljsid-1=\"\">Search tab</strong> 和 <strong ljsid-3=\"\">search results</strong> placements are designed to maximize visibility and engagement, strategically positioning ads where virtually all users are likely to see them. The Search tab captures attention early in the app discovery process, while search results target users with precision based on the specific search queries they input.":1,"#Apple Search Ads (ASA) offers a showcase for getting your app directly in front of potential users at pivotal moments in their <a ljsid-1=\"\">应用商店</a> journey. According to Apple, 62% of surveyed users are more likely to check out apps highlighted across the App Store. By strategically utilizing the four Apple Search Ads ad placements—Search tab, search results, Today tab, and product pages—you can significantly enhance your app’s visibility and drive downloads.":1,"#in Apple Search Ads for fintech apps.":1,"#Almost by definition, the iOS market is the target audience for fintech apps. Apple users tend to be more affluent and, therefore, more apt to use and spend for apps and continue to spend after install. With such a large rate of growth for fintech and with the target audience being on an iPhone, it is easy to see why there is almost":1,"#For more insights, explore our companion pieces: <a ljsid-1=\"\">Apple Search Ads 101: Understanding the Four Ad Placements</a> 和 <a ljsid-3=\"\">Apple Search Ads Optimization: 5 Smart Tips for Better Performance</a>.":1,"#战略":1,"#经过":1,"#Best Practices Archives - searchadsmaven.com":1,"#Trying to protect your brand on Apple Search Ads, but can't seem to tame your budget? Try strategic losing as a winning strategy.":1,"#Webinar | Strategic Losing on Apple Search Ads":1,"#Easily integrate with ASA, Slack, and mobile measurement partners (MMPs) to see performance against post-install goals.":1,"#How it works:":1,"#Kochava’s Search Ads Maven is a best-in-class suite of productivity and automation tools that help with keyword analysis, keyword targeting strategy, and Apple Search Ads (ASA) campaign management. It will help marketers optimize keyword targeting and conquest keywords over competitors more effectively than other App Search Optimization tools.":1,"#“70% of Apple App Store visitors use search to find their next app,” said Charles Manning, Founder and CEO, Kochava. “We designed Search Ads Maven to help put clients in the enviable top position through discovery of what keywords competitors are winning with, and move ahead of them in the results.”":1,"#Kochava, the leading real-time data solutions company for omni-channel attribution and measurement, today announced a brand new suite of productivity tools for ad words. Search Ads Maven will help marketers optimize their keyword targeting and conquest keywords over competitors more effectively than other App Search Optimization tools.":1,"#SANDPOINT, Idaho — February 24, 2022":1,"#The conquesting expert for app marketers who want to win every search and<br ljsid-1=\"\"> achieve top results on the Apple App Store":1,"#Kochava, the leading real-time data solutions company for omnichannel measurement, launches Search Ads Maven, a product for ASA optimization":1,"#Kochava Search Ads Maven for ASA Optimization Launched":1,"#View all posts in Press":1,"#View source version on businesswire.com:<br ljsid-1=\"\"> https://www.businesswire.com/news/home/20220224005131/en/":1,"#With a culture of customer-driven innovation, dedication to data security, and the most powerful tools in the ecosystem, Kochava is trusted by top brands to harness their data for growth. Headquartered in Sandpoint, Idaho, the company has offices globally. For more information visit www.kochava.com. Follow Kochava on social media: Facebook, Twitter, and LinkedIn.":1,"#Kochava Inc. is a real-time data solutions company offering the leading omnichannel measurement and attribution solutions for data-driven marketers. The Marketers Operating System™ (m/OS) from Kochava empowers advertisers and publishers with a platform that seamlessly integrates and manages customer identity, measurement and data controls. Unlike the complicated, siloed tech stacks employed today, the m/OS takes the next step: unifying all of your data and critical omni-channel solutions into a cohesive, operational system that goes beyond data aggregation and reporting. The m/OS provides the foundation for limitless advertiser and publisher tools, including the option to build third-party solutions onto the platform. By design, m/OS facilitates success by making data accessible and actionable to maximize ROI.":1,"#About Kochava":1,"#For more information, go to searchadsmaven.com or contact support@kochava.com.":1,"#A robust solution from Kochava, Search Ads Maven incorporates all the capabilities of ASA, and includes Apple Search Tab in the same easy-to-use dashboard.":1,"#Search Ads Maven then synchronizes everything configured in ASA, making buying search ads more streamlined. Also, easily integrate with multiple ASA accounts. This allows agencies to use a single dashboard to manage app search optimization for many customers far more efficiently than with other tools.":1,"#您在 Apple Search Ads 广告系列中竞价了多少个关键词<a ljsid-1=\"\">？</a>":1,"#？":1,"#<strong ljsid-0=\"\">类别</strong> – Generic keywords targeted at the overall store category of the app.":1,"#<strong ljsid-0=\"\"> 品牌</strong> – Keywords that are tightly coupled to your brand. Unlike other categories, these keywords are not automatically generated and must be supplied later during the add keywords step.":1,"#<strong ljsid-0=\"\">How many keywords are you bidding on for your Apple Search Ads (<a ljsid-0-1=\"\">作为一个</a>) campaigns? </strong>If your answer is 10—even <em ljsid-2=\"\">50</em>—or fewer, you’re leaving a lot of potential untapped. In this post, we’ll unpack why having more keywords is important and how to go about finding them efficiently and effectively.":1,"#If you’re interested in a free test of Apple Search Ads automation tools or want more information on diversifying your keywords, <a ljsid-1=\"\">请求演示</a> of Search Ads Maven or contact us at <a ljsid-3=\"\">support@searchadsmaven.com</a>.":1,"#Automation is key when it comes to diversifying and optimizing your keyword bidding strategy on ASA. The team at Search Ads Maven leverages a built-in <a ljsid-1=\"\">自动化工作室</a> to help customers build an automation strategy with fully transparent logic based on each customer’s goals and KPIs.":1,"#<strong ljsid-0=\"\">杰夫·理查森</strong><br ljsid-1=\"\"> Director of Product Marketing":1,"#Want to watch the whole session? Check out the full video <a ljsid-1=\"\">ここ</a>.":1,"#To learn more about Search Ads Maven, contact Radcliffe and the team <a ljsid-1=\"\">ここ</a>.":1,"#If you want help optimizing your search ad campaign, then <strong ljsid-1=\"\">搜索广告专家</strong> can help you with it. We are considered one of the leading <a ljsid-3=\"\">Ads campaign management platforms</a> and offer the best App Store optimization services available in the market. <a ljsid-5=\"\">Schedule a demo</a> with us today and learn why our application is the only solution you need for your App Store advertisement campaign.":1,"#The integrations portal of Search Ads Maven offers a quick and easy way to connect your <a ljsid-1=\"\">苹果搜索广告（ASA）</a> account, making it a comprehensive command and control center for all your ASA activities.":1,"#<strong ljsid-0=\"\">搜索广告专家</strong> is a leading digital marketing platform specializing in App Store optimization services and downloads through Apple’s Search Ads. It uses data-driven strategies to analyze and optimize Apple search ads and ensure maximum ROI for marketers. The platform offers a wide range of features that make it an indispensable tool for app marketers in 2023.":1,"#In today’s digital age, the app market has become fiercely competitive. App marketers are always looking for tools that can help them <a ljsid-1=\"\">boost their app visibility</a>, attract users, and drive downloads. One such tool that has gained immense popularity in recent years is <strong ljsid-3=\"\">搜索广告专家</strong>. In this blog, we will delve deeper into the reasons why Search Ads Maven has become a must-have tool for app marketers in 2023.":1,"#<a ljsid-0=\"\">Case Studies</a> <i ljsid-2=\"\"></i> Streaming TV Platform":1,"#Discover New Tips & Best Practices from Apple Ads Experts":1,"#影响":1,"#解决方案":1,"#挑战":1,"#案例分析":1,"#快速添加功能":1,"#使用我们的":1,"#<span ljsid-0=\"\">通过找到你没有出价的新关键词和你出价的关键词，最大限度地提高你的 Apple Search Ads 广告支出。</span>使用 Search Ads Maven 的内置竞争情报数据，找到您的竞争对手并跟踪竞争对手应用程序的性能。<span ljsid-2=\"\">您甚至可以监控竞争对手的竞争对手分数和付费关键字，这样您就知道每次都需要什么才能赢得竞标。</span>":1,"#命令与控制":1,"#<a ljsid-0=\"\"><strong ljsid-0-0=\"\">搜索广告专家</strong></a>充当中央数据和情报中心，以其他工具或单独使用 Search Ads 仪表板无法实现的方式扩展和优化你的 Apple Search Ads 广告系列。":1,"#いつ:":1,"#内容:":1,"#対象者:":1,"#inform you of the current state of your ad.":1,"#Ad content rejected":1,"#, or":1,"#Custom product page incompatible":1,"#For best practices for Apple Search Ads, check out our blog":1,"#Ad in review":1,"#当社にお問い合わせいただき":1,"#製品ページ":1,"#検索タブと Today タブ":1,"#方法:":1,"#理由:":1,"#場所:":1,"#Paused":1,"#Active":1,"#沉浸式游戏":1,"#幻想游戏":1,"#策略游戏":1,"#Interested in running a free 30-day automation test against your ASA campaigns? Request a demo <a ljsid-1=\"\">这里</a>.":1,"#3-4 倍":1,"#10-15 倍":1,"#5-10 倍":1,"#Strategy Archives - searchadsmaven.com":1,"#Apple Search Ads (ASA) offers a showcase for getting your app directly in front of potential users at pivotal moments in their <a ljsid-1=\"\">アプリストア</a> journey. According to Apple, 62% of surveyed users are more likely to check out apps highlighted across the App Store. By strategically utilizing the four Apple Search Ads ad placements—Search tab, search results, Today tab, and product pages—you can significantly enhance your app’s visibility and drive downloads.":1,"#Reference: <a ljsid-1=\"\">Advanced App Store Optimization Book</a> by Moritz Daan & Gabe Kwakyi":1,"#Different from Search Match, Apple allows you to toggle between Broad or Exact Match for each individual keyword. When you have Broad Match turned on, your ad will be matched with singular, plurals, misspellings, synonyms, related searches, and phrases that include that term, fully or partially. Opposite of that, if Exact Match is turned on, your keywords will only match with an ad if a user searches for the exact keyword.":1,"#Broad Match and Exact Match":1,"#A good plan is to have a discovery campaign that has Search Match incorporated. Make sure you monitor the daily cap closely, as one or two popular keywords could quickly eat up your budget. Information is key in ASA, and Search Match is an easy way for you to leverage the mountains of intelligence Apple has on their side of the walled garden. You may find your next winning keyword where you least expect it.":1,"#Search Match is best used with discovery campaigns where you are looking at casting as big of a net as possible. How big is that net, though? Well, it can vary, but it has a large benefit as it can find high-value keywords you would never find on your own, especially if you haven’t been able to spend a lot of cycles on keyword research.":1,"#Search Match is a feature that Apple has built into ASA that leverages their internal data along with multiple resources to expand your keyword bid list on a campaign. With it, your ad will be matched automatically to relevant searches that Apple recognizes through metadata and information about similar apps in the same genre.":1,"#Growth in Apple Search Ads (ASA) requires large volumes of keywords to stay competitive without going over budget. We break these keywords into different campaigns to adjust the correct amount of spend. Still, within each individual campaign, there is hidden information that can impact your bottom line. With thousands of keywords and millions of searches, these hidden trends can go unnoticed unless we spend the time to find this undercover information. It’s like leaving a trap out at night. What you find the next morning can be very surprising and educational. Knowing this, it’s important to understand the impact that Search Match, negative keywords, and conversion rates can have on your success.":1,"#Growth in Apple Search Ads requires large volumes of keywords. ASA keyword discovery unearths effective ones to stay competitive.":1,"#conversion to winners":1,"#Undercover":1,"#Build out and utilize the rules described above without having to maintain multiple spreadsheets. Keep your app growth manageable and your strategy simple with Search Ads Maven today.":1,"#For example, Search Ads Maven comes with a campaign generator tool that creates its own keyword lists for your discovery campaigns.":1,"#To streamline and analyze the process, utilize a MMP and a campaign management platform. Many of the tools within Search Ads Maven allow ease of control and automation for most of these processes. Find the exact value of a keyword and match it with the exact bid value you are looking for. Create custom goals or full discovery campaigns on the fly using keyword intelligence outside of what you or Apple can discover.":1,"#Keep a living list of negative keywords. You will find that most will probably stay put, but your next winning keyword could be yesterday’s loser. Make sure you optimize for the keywords you should be winning on and keep the wrong keywords on the negative keyword list. Use that upload list whenever you have Broad or Search Match turned on.":1,"#Discover keyword techniques for your ASA campaigns":1,"#Keep a discovery campaign and monitor its performance continually. Keep it’s budget tight but with a loose leash. You may discover a keyword that could be a gangbuster, but if your budget is too low, it won’t even register. Find the average value of a user after install of your app and then double that as your cost-per-tap (CPT) for these discovery campaigns. Keep your total budget in line with what you can experiment with.":1,"#The best plan is to keep things simple:":1,"#Since true control of your performance in ASA depends on a heavy analysis of thousands of keywords, it’s not surprising that things can get a little overwhelming. The most successful bidders will have sheets and sheets of performance data, but even they need some signal in the darkness to keep them on track.":1,"#Okay, now what?":1,"#Different from negative keywords is the pausing keywords function. Pausing is best utilized when switching from Broad Match to Exact Match or vica versa to maintain impressions on that single word. Once you set a keyword’s match, you cannot change it, but you can pause and add another.":1,"#Your list of negative keywords will change as your campaigns continue to grow. Keep monitoring to add low-converting keywords or remove keywords that suddenly become more relevant to your app.":1,"#Any campaign you have either Search Match or Broad Search turned on will need a negative keyword list. Another good plan is to keep a list of your brand keywords and add them as negative keywords for your discovery campaigns that have Search Match turned on. Search Match will often hit many of your brand keywords in its algorithm, which means you will have the same keyword showing up twice in different campaigns. It’s important to not have the same keyword in multiple campaigns, as you will want to keep tight control of the bid amount for every keyword and the exact budget for every campaign.":1,"#Negative keywords are a great way to control costs and improve campaign efficiency. These keywords are a list of words you want to make sure are not bid upon by any campaign the list is uploaded to. It’s important to note that you will have multiple versions of these based on the localizations of markets you are bidding on.":1,"#Negative Keywords and Pausing Keywords":1,"#Once you cleanse your list of those, the task gets a little harder. Now you need to look and see why these keywords that should be converting just plain aren’t. The biggest culprit is going to be your app page. If someone is searching for “Venmo”, but they get an install page that looks closer to Candy Crush, you can imagine quite a few bailing in the first few seconds, thinking they made a mistake. That’s why it’s important to continually update and optimize your product page and other App Store Optimization (ASO) elements. Think of other localizations as well; Apple allows you to maintain multiple app pages for this exact purpose so that a list of keywords that perform well in Australia go to an app page more tailored to the winning bid. In the end, what good is winning a bid in ASA if it does not result in an acquisition?":1,"#The best thing to do is take your lowest converting keywords and analyze them. In many cases, it’s keywords that you know will never convert at a high rate. They may be bad misspells, wrong translations, or words that don’t describe your app correctly. Keep that list of keywords, as we will use them for negative keywords later.":1,"#As for low-converting keywords, it’s good to look at those as well. In many cases, it could be a keyword that overlaps with another app that at this time is more popular than your own or a word that is lost in translation. Conversion is measured by taps on your winning ad. So even if it was an error and someone miss-tapped your app, that is still a missed opportunity.":1,"#If you have a mobile measurement partner (MMP) integrated with an ASA campaign management platform like Search Ads Maven, you can link keywords to an install and actual events within your app. Your conversion rate can be based on subscriptions or actual spend in your app, which can be the true revenue generation you want.":1,"#What kind of conversion rate you should be aiming for depends on the campaigns. Your top converting keywords should always be in your brand campaign. Keep monitoring and analyzing your keywords weekly or at least monthly to see which keyword bids are turning into an install. Then, keep that list and add it into either a brand campaign or a discovery/category campaign with Exact Match turned on.":1,"#It should come as no surprise that watching and tracking the conversion rates of your keywords is very important. The best way to save money in ASA is constantly limiting bids on low-converting keywords and raising bids on the higher ones.":1,"#Exact Match is perfect for campaigns where you already have an effective and powerful keyword set. Brand campaigns are usually where you know the exact language of these high-converting keywords, and expanding the list doesn’t serve the proper goal. While I am sure the app Tinder would love to have the keyword “tinder” in their brand campaign, a search for “fire” or “kindling” probably doesn’t have the same value. Brand campaigns need a tight leash around them so keep Exact Match turned on for them or any other campaign you already have an exact list for.":1,"#Discovery and category campaigns can also both benefit from Broad Match. Keep Broad Match turned on for discovery campaigns that aren’t using Search Match as well as other large net campaigns. If you are thinking of using an ad group in a country that doesn’t use your primary language, Broad Match can help with translations of your keywords into the native language there. Translations aren’t a perfect science, but it’s a smart way of getting a leg up in India if all of your keywords are automatically translated into both English and Hindi.":1,"#Misspelled keyword bids can also be cost effective as competitors usually don’t have misspelled words for your app in their campaigns (although if you wanted to conquer keywords from other apps you may think of doing it for their list of misspells).":1,"#For brand keywords, it can be a good idea to have Broad Match turned on as it increases that specific net you will be throwing out. The biggest draw is the misspellings that can happen when someone searches for your brand. Misspellings happen often, and usually, someone doesn’t realize them until after they have clicked on the results. Even if they don’t convert to a competitor’s app after the search, there is a good chance they might not try again, and that’s an install you just lost for nothing.":1,"#– Competitor keywords are based on the keywords of competitor apps. To produce the most relevant and cost-effective keywords, you will be asked to provide certain thresholds for variables like organic rank, popularity, and total apps. We suggest you experiment with the keyword analysis tool separately to determine competitor values that work well for you. While you can adjust competitor thresholds to whatever you like, a suggested example is:":1,"#Next we get a selection of keyword categories to pick from:":1,"#Let’s dive in and start generating our campaigns! Click on generate campaigns and select a campaign group and app.":1,"#In the upper right hand corner, select App Settings to automatically set the total budget, daily cap, and CPT for each country per app. No need to repeat your spend settings for every campaign you make.":1,"#First, log into your Search Ads Maven portal and you will find the campaign generator tool on the left-hand navigation. Once there, you will see any generated campaigns.":1,"#How to use it:":1,"#What makes our campaign generator different? We have taken the power of our keyword analyzer and automatically identify campaign keywords YOU should be bidding on, whether it’s to maintain category presence in the App Store or conquer your competition.":1,"#Utilize the Scripted Automation tool within Search Ads Maven to optimize campaigns in Apple Search Ads (ASA).":1,"#Staying on top of your campaigns in Apple Search Ads just got a whole lot easier. Recently, Search Ads Maven released its new tool, <strong ljsid-1=\"\">scripted automation</strong>, to control and optimize Apple Search Ads. Scripted automation brings the ability to control almost any aspect of your time spent in Apple Search Ads and automate it so that you can react to changes quickly and reduce risk.":1,"#Scripted Automation Tool in Search Ads Maven":1,"#First, create 10 different Ad Groups each with different custom product pages. You will want to do this first as automation cannot actually create categories or ad groups. Then, we create our rule which runs once per day and locates the least performant of the 10 Ad Groups and disables it. That would accomplish A/B testing in that it would determine the best performing ad group (custom product page) over some period of time.":1,"#Quick examples to optimize Apple Search Ads (ASA) campaigns":1,"#A little more complex but pretty understandable. The best part is, there are multiple ways I could have accomplished the same result. I can adjust variables or change triggers and still pause those bad campaigns and add their budget to good ones. There is so much potential with scripted automation to build out anything you can think up. To demonstrate it, let’s brainstorm an idea for using scripted automation in an A/B test.":1,"#Is your investment in Apple Search Ads incremental? Is spending on brand keywords worth it? Join the discussion with ASA experts.":1,"#Request a demo":1,"#The customer was investing heavily to protect its brand terms on Apple Search Ads from being conquested by competitors. However, maintaining control over their share of voice came at a high price whenever competitors significantly elevated their keyword bid minimums on those terms. In one peak season, the team’s average cost per tap (CPT) jumped 900% on their primary brand term. This in turn shot up their cost per goal (CPG) for their in-app order event tenfold. They wanted to protect their brand—but needed to gain better control over the runaway costs of doing so.":1,"#An app-based TV service that enables millions of monthly active users to stream live television and on-demand content over the internet. Users can watch live shows wherever they are, at home or on the go, across mobile devices, connected TVs, and other platforms.":1,"#with automation":1,"#Brand protection":1},"version":2892}]