[{"_id":"project-settings","settings":{"translateMetaTags":true,"translateAriaLabels":true,"translateTitle":true,"showWidget":true,"isFeedbackEnabled":false,"fv":1,"customWidget":{"theme":"custom","font":"rgb(255,255,255)","header":"rgb(47,65,108)","background":"rgba(47,65,108,1)","position":"right","positionVertical":"top","border":"rgb(204,204,204)","borderRequired":false,"widgetCompact":true,"isWidgetPositionRelative":false},"widgetLanguages":[],"activeLanguages":{"zh":"中文(简体)","de":"Deutsch","ja":"日本語","ko":"한국어","es":"Español","ru":"Русский","en":"English"},"enabledLanguages":["de","en","es","ja","ko","ru","zh"],"debugInfo":false,"displayBranding":false,"displayBrandingName":false,"localizeImages":false,"localizeUrls":false,"localizeImagesLimit":false,"localizeUrlsLimit":true,"localizeAudio":false,"localizeAudioLimit":false,"localizeDates":false,"disabledPages":[],"regexPhrases":[],"allowComplexCssSelectors":false,"blockedClasses":false,"blockedIds":false,"phraseDetection":true,"customDomainSettings":[],"seoSetting":[],"translateSource":false,"overage":false,"detectPhraseFromAllLanguage":false,"googleAnalytics":false,"mixpanel":false,"heap":false,"sdkAnalytics":true,"disableDateLocalization":false,"ignoreCurrencyInTranslation":false,"blockedComplexSelectors":[]},"version":4000},{"_id":"en","source":"en","pluralFn":"return n != 1 ? 1 : 0;","pluralForm":2,"dictionary":{},"version":4000},{"_id":"outdated","outdated":{"#画布外菜单":1,"#导航菜单":1,"#主菜单":1,"#跳过链接":1,"#链接素":1,"#建立自定义目标":1,"#< 10 分钟":1,"#使用 Search Ads Maven 的<strong ljsid-1=\"\">自动化工作室</strong> ，我们的专家团队可以帮助您根据您的目标和 KPI 构建具有完全透明逻辑的自动化策略。":1,"#学到更多":1,"#掌控战场":1,"#优化您的支出":1,"#捍卫你的品牌":1,"#总体支出节省<strong ljsid-1=\"\">20%</strong><br ljsid-2=\"\"> ROAS 增加<strong ljsid-4=\"\">78%</strong><br ljsid-5=\"\">平均每次转化费用增加<strong ljsid-7=\"\">86%</strong>":1,"#<strong ljsid-0=\"\">+97</strong>个新的高性能关键词<br ljsid-2=\"\">活动期间安装量增加<strong ljsid-4=\"\">80%</strong><br ljsid-5=\"\"> ROAS 增加<strong ljsid-7=\"\">53%</strong>":1,"#节省<strong ljsid-1=\"\">50% 的</strong>品牌支出<br ljsid-3=\"\">平均 CPT 降低<strong ljsid-5=\"\">85%</strong><br ljsid-6=\"\"><strong ljsid-7=\"\">话语权</strong>保持在90-100%":1,"#<strong ljsid-0=\"\">免费试用：</strong>免费试用 Search Ads Maven<br ljsid-2=\"\"><a ljsid-3=\"\">申请免费试用</a>":1,"#申请演示":1,"#关闭搜索":1,"#dot image pixel":1,"#Preferences":1,"#We use essential cookies to make our site work. With your consent, we may also use non-essential cookies to improve user experience, personalize content, customize advertisements, and analyze website traffic. For these reasons, we may share your site usage data with our social media, advertising, and analytics partners. By clicking ”Accept,” you agree to our website's cookie use as described in our <span ljsid-1=\"\">Cookie Policy</span>. You can change your cookie settings at any time by clicking “<span ljsid-3=\"\">Preferences</span>.”":1,"#詳細はこちら":1,"#苗字<span ljsid-1=\"\">*</span>":1,"#ファーストネーム<span ljsid-1=\"\">*</span>":1,"#Apple Search Ads Login is the process or portal through which advertisers input a specific set of credentials to access their Apple Search Ads account in":1,"#Apple Search Ads Login - searchadsmaven.com":1,"#Apple Search Ads Login is the process or portal through which advertisers input a specific set of credentials to access their <a ljsid-1=\"\">Apple Search Ads</a> account in order to manage and monitor ad campaigns. This typically involves entering an Apple ID and password.":1,"#Apple Search Ads Login | Definition":1,"#What Is Apple Search Ads Login?":1,"#Attribution Window - searchadsmaven.com":1,"#Cookie Consent Prompt":1,"#Accept":1,"#シェア・オブ・ボイスは":1,"#高額に":1,"#は時間がかかりすぎる":1,"#キーワードジャーニー":1,"#使い切ってしまう":1,"#サポート":1,"#An Attribution Window is the predefined time period following an ad interaction (click or impression) during which a conversion, such as an app install, is":1,"#An Attribution Window is the predefined time period following an ad interaction (click or impression) during which a <a ljsid-1=\"\">conversion</a>, such as an app install, is credited to the ad campaign. This window can vary depending on the advertiser’s settings and <a ljsid-3=\"\">attribution</a> tool used.":1,"#Attribution Window | Definition":1,"#What Is an Attribution Window?":1,"#Cost-per-thousand-impressions (CPM) is the price Apple charges the campaign for every thousand users when they see your ad on the Search tab.":1,"#Cost-Per-Thousand-Impressions | What is Cost-Per-Thousand-Impressions":1,"#Cost-per-thousand-impressions (CPM) is the price Apple charges the campaign for every thousand users when they see your ad on the Search tab. An impression is counted each time at least 50% of your ad is visible for 1 second.":1,"#Cost-Per-Thousand-Impressions | Definition":1,"#What is Cost-Per-Thousand-Impressions (CPM)?":1,"#戦略的敗北™":1,"#最大の課題":1,"#予算最適化ツール":1,"#+97個の":1,"#大変":1,"#わずか4%":1,"#終日勝利®":1,"#Вебинары:":1,"#Apple Search Ads (ASA) offers a showcase for getting your app directly in front of potential users at pivotal moments in their <a ljsid-1=\"\">アプリストア</a> journey. According to Apple, 62% of surveyed users are more likely to check out apps highlighted across the App Store. By strategically utilizing the four Apple Search Ads ad placements—Search tab, search results, Today tab, and product pages—you can significantly enhance your app’s visibility and drive downloads.":1,"#無料トライアルをリクエスト":1,"#For best practices for Apple Search Ads, check out our blog <a ljsid-1=\"\">Apple Search広告の最適化: パフォーマンス向上のための5つの賢明なヒント</a>.":1,"#点击率 (TTR)":1,"#<a ljsid-0=\"\">Search Match</a> is Apple’s algorithmic keyword expansion that automatically serves your ads for relevant searches you don’t explicitly target, based on your app’s metadata, category, and user behavior patterns. But you shouldn’t use it everywhere.":1,"#<a ljsid-0=\"\">Apple Ads</a> (formerly <em ljsid-2=\"\">Apple Search Ads</em>) is Apple’s advertising platform that enables you to promote your app directly within the <a ljsid-4=\"\">App Store</a>.":1,"#Want expert guidance for your questions or challenges on Apple Ads? <a ljsid-1=\"\">Contact Us</a>":1,"#<a ljsid-0=\"\">Today tab</a> ads require custom product pages and have specific creative requirements, as your app icon animates against a colored background derived from your icon’s palette. The key is ensuring that your visual assets clearly communicate your app’s core value proposition within the 2–3 seconds users typically spend viewing these ads.":1,"#See also <a ljsid-1=\"\">Brand Protection Mastery in the App Store: The Royal Strategist’s Guide</a>":1,"#See also <a ljsid-1=\"\">Expand Your Apple Search Ads Strategy Into 21 New Countries</a>":1,"#See also <a ljsid-1=\"\">How to Scale & Diversify Your Keyword Mix on Apple Search Ads</a>":1,"#Attribution is the process of identifying and assigning credit to the various marketing touchpoints a consumer encounters on their journey toward a <a ljsid-1=\"\">conversion</a> event, such as an app install, purchase, or other desired action. It helps marketers understand which channels, campaigns, or interactions are most effective in influencing consumer behavior and driving outcomes. On <a ljsid-3=\"\">Apple Search Ads</a>, taps on ads can be attributed to resulting app installs.":1,"#Constantly managing keywords and bids takes up a lot of time. Opportunities can be missed, and ad-spend can be wasted on underperforming keywords. Always-on custom rules change the game. Set “if that, then this” style rules so you never miss campaigns generating the best ROAS and benefit from true always-on ASA automation.":1,"#声":1,"#SAM仪表板":1,"#With your permission we and our partners may use precise geolocation data and identification through device scanning. You may click to consent to our and our 194 partners’ processing as described above. Alternatively you may access more detailed information and change your preferences before consenting or to refuse consenting.":1,"#Cross-channel analysis reconciles attribution between Apple Ads and other ad networks (e.g., Meta, TikTok), enabling marketers to understand the true growth impact of each channel.":1,"#Full-funnel attribution reveals how brand keyword users behave differently than category keyword users, enabling advanced bid strategies.":1,"#MMP integration transforms Apple Ads from basic install optimization into precision value-based targeting. Apple’s native reporting stops at installs or purchases measured through App Store Connect, but business success depends on a variety of post-install behaviors. Custom goal creation enables optimization for events like <em ljsid-1=\"\">Day 7 subscriber</em> rather than generic installs; keywords with higher CPA might deliver your most valuable long-term users.":1,"#How does integrating my mobile measurement partner (MMP) into my Apple Ads campaign management platform improve bid performance?":1,"#Apple Ads Tools & Automation":1,"#Look at the impression share (share of voice [SOV]) percentage to help determine where there is room to scale underperforming keywords. For example, keywords with 100+ impressions and low SOV represent opportunities to scale, whereas keywords with low impression counts or keywords with high SOV represent opportunities for bid optimization.":1,"#Match type optimization addresses traffic quality issues. Broad match keywords generating irrelevant traffic might excel as exact match variants with precise targeting. Attribution analysis can identify keywords that appear to underperform initially but actually drive valuable long-term users. Give keywords at least 2–3 weeks and 100+ impressions before making final judgments, as successful campaigns can sometimes begin with concerning initial performance.":1,"#Underperforming keywords often just need strategic refinement rather than summary abandonment. Custom product pages strategies can create targeted experiences that speak directly to keyword intent. For example, users searching <em ljsid-1=\"\">project management</em> should see organizational features, not unrelated capabilities.":1,"#Well-managed negative lists can improve efficiency by 15–30%, ensuring that your spend reaches genuinely interested users.":1,"#Apple Ads focuses on keyword-driven discovery within the App Store rather than interest-based targeting like Facebook or web-centric approaches like Google. As Apple values user experience, lower bids can outperform higher ones when apps provide superior user experiences.":1,"#Discovery campaigns generate the most negative keyword candidates through Search Match, so weekly search term analysis becomes essential. You want to ensure that all your exact match keywords (including brand) are listed as negative keywords in any discovery campaign or broad match ad group. This prevents “rediscovering” known terms, preserving budget allocated for identifying new promising search terms.":1,"#Strategic categories include competitor protection (adding competitor names as negatives in brand campaigns), intent mismatch (e.g., excluding <em ljsid-1=\"\">review</em> or <em ljsid-3=\"\">tutorial</em> for acquisition campaigns), and quality control (removing consistently poor-performing terms).":1,"#<a ljsid-0=\"\">Negative keywords</a> prevent your ads from showing for specific searches, helping avoid irrelevant traffic and wasted budget. Add them at the campaign level for broad exclusions (like <em ljsid-2=\"\">free</em> for paid apps) or ad group level for targeted exclusions based on specific themes.":1,"#How do negative keywords work? When should I implement them?":1,"#See also <a ljsid-1=\"\">Exact Match Isn’t Exactly Exact on Apple Search Ads</a>":1,"#<strong ljsid-0=\"\">Pro Tip:</strong> Extensive negative keyword management becomes crucial with broad match to prevent irrelevant traffic while maintaining discovery potential.":1,"#<strong ljsid-0=\"\">Recommendation:</strong> Start with broad match in discovery campaigns to identify promising search terms, then graduate successful keywords to exact match campaigns with higher bids and dedicated budgets. This creates a systematic pipeline from exploration to optimization. When graduating a keyword from broad to exact match, you want to add the term as a negative keyword to the broad match ad group so it doesn’t continue to win impressions for the exact match term.":1,"#<strong ljsid-0=\"\">Broad match</strong> enables discovery of unexpected opportunities through Apple’s related search interpretations. Broad match allows ads for searches Apple deems related, including synonyms and broader interpretations—useful for discovery but requiring careful monitoring.":1,"#<strong ljsid-0=\"\">Exact match</strong> provides precision control and higher conversion rates for proven terms.":1,"#Strategic keyword management uses both match types systematically:":1,"#How is Apple Ads different from other pay-per-click (PPC) channels?":1,"#How do I use exact match vs. broad match keywords in Apple Ads?":1,"#These steps drive exploratory spend toward new keywords, monitoring impressions, taps, installs, and post-install goals while automatically sidelining underperformers and graduating successful keywords to dedicated campaigns.":1,"#Discovery campaigns utilizing Search Match let Apple’s algorithm test variations automatically, revealing search terms that manual research might miss. Systematic testing and validation is crucial, as suggestions require performance confirmation. Advanced platforms such as Search Ads Maven automate this through processes such as Keyword Optimization Journey.":1,"#Start with app metadata analysis; keywords already in your title, subtitle, and keyword field have demonstrated relevance to Apple’s algorithm. AI-powered keyword discovery can significantly accelerate research via platforms like Search Ads Maven, which offers suggestions based on keywords (finding similar terms), app features (discovering functionality-based keywords), or language and country (for international markets).":1,"#What's an effective approach to keyword discovery when starting out on Apple Ads?":1,"#Apple Ads Keyword Management":1,"#Budget allocation alignment ensures that daily budgets match impression opportunities; campaigns hitting budget caps early miss peak traffic periods.":1,"#Keyword expansion through broad match variations and long-tail terms captures impressions with reduced competitive pressure. <a ljsid-1=\"\">Placement diversification across the four Apple Ads placements</a> captures impressions across different user contexts. Geographic expansion leverages Apple’s 91 markets to find countries with lower competition.":1,"#Focus on relevance optimization first, because Apple favors relevant ads over high bidding on irrelevant ones. Ensure that your app metadata accurately reflects core functionality and aligns with targeted keywords. Bid strategy refinement involves gradual increases rather than dramatic jumps that quickly exhaust budget.":1,"#How can I maximize my impressions on Apple Ads?":1,"#Apple Ads is designed for app discovery at the time and place users are most likely to download, making it an effective channel for mobile app marketing.":1,"#The safest scaling leverages MMP integration to validate that increased spend correlates with proportional business value, not just vanity metrics. The best scaling demonstrates clear incrementality—that your investment directly drives measurable business outcomes.":1,"#Strategic scaling emphasizes vertical scaling (increasing budgets on proven keyword-campaign combinations), horizontal scaling (expanding successful keywords to new ad groups or countries), creative scaling (testing custom product pages on high-volume terms), and placement scaling (expanding across Today tab, Search tab, and product pages).":1,"#The riskiest scaling approach is “spray and pray”: going all in with every keyword grouped into one campaign with a max budget of your entire year. Beyond being financially risky, this destroys optimization granularity. You might fuel tons of installs but have no way of knowing whether you could have achieved the same results on a more modest budget.":1,"#Are some methods of scaling on Apple Ads riskier than others?":1,"#With MMP integration, consider setting different CPA goals based on full-funnel value rather than just install costs. Keywords driving high Day 7 retention users might justify higher CPA goals than those attracting quick churners.":1,"#Setting CPA goals below your max CPT bid often results in missed opportunities during peak conversion periods. You may want to set CPA goals above your actual targets to avoid artificial constraints while maintaining protection.":1,"#The <a ljsid-1=\"\">CPA</a> goal functions as automatic budget protection—Apple uses it to modulate max <a ljsid-3=\"\">CPT</a> bids when actual conversion costs approach your threshold. However, setting it too conservatively can artificially limit your impression volume by forcing Apple to underbid on your behalf.":1,"#Do I need to set a cost-per-acquisition (CPA) goal alongside the max cost-per-tap (CPT) bid?":1,"#Apple Ads Bidding & Budget Management":1,"#You can measure incrementality through holdout testing (pausing campaigns to monitor total conversion changes), correlation analysis (examining relationships between attributed and unattributed installs), or marketing mix modeling (MMM) for agile, next-gen statistical analysis. Incrementality typically evolves: New apps tend to show high incrementality across all campaigns, while established apps likely see it concentrate in discovery campaigns as brand awareness grows.":1,"#Unlike other advertising platforms, Apple Ads operates within the closed, privacy-focused App Store ecosystem. You bid on keywords and app placements, but Apple’s algorithm considers multiple factors beyond your bid—including your app’s <a ljsid-1=\"\">conversion rate</a>, user ratings, and <a ljsid-3=\"\">metadata</a> relevance—to determine ad placement.":1,"#Brand campaigns often show lower incrementality since they frequently capture users already intent on finding your app. Discovery campaigns typically demonstrate higher incrementality by introducing your app to users who haven’t yet formed category preferences, making conversions more likely to represent genuine growth.":1,"#Incrementality measures what happens specifically because of your advertising—distinguishing genuine growth from conversions that would’ve happened anyway. The challenge is impressive attribution metrics masking underlying inefficiencies when you pay for users who would have found and downloaded your app anyway.":1,"#How do I make Apple Ads more incremental?":1,"#Competitors actively bid on your brand terms to redirect users seeking your app toward their alternatives, essentially monetizing your brand awareness. Your brand terms are highly incremental to would-be conquesters! Maintain brand investment as competitive insurance while concentrating growth budgets on category and discovery campaigns.":1,"#Avoiding brand campaigns creates significant vulnerabilities beyond just missing traffic. Organic ranking erosion occurs when competitors capture engagement signals from your brand searches. If competitors win enough bids for your branded keywords, they can actually surpass you in organic rank for your own app name—turning your brand awareness into their competitive advantage.":1,"#What is the impact of running no brand activity on Apple Ads?":1,"#Apple Ads Brand Protection & Incrementality":1,"#Bid aggressively on keywords driving high-LTV users even when cost per install seems high, and reduce investment in keywords attracting users who quickly churn, regardless of seemingly attractive cost per acquisition (CPA).":1,"#This requires post-install tracking via an MMP to reveal which keywords drive subscriptions, purchases, or other post-install behaviors. With Apple Ads’ <a ljsid-1=\"\">view-through attribution</a>, you can now capture users who see ads but convert later through other touchpoints.":1,"#Full-funnel bidding means optimizing for user value rather than just installs, recognizing that different keywords attract users with different behaviors and lifetime value. Users finding you through <em ljsid-1=\"\">meditation</em> behave differently than those searching <em ljsid-3=\"\">sleep sounds</em> or your brand name.":1,"#What is full-funnel bidding and how does it relate to Apple Ads?":1,"#Localization requirements extend beyond translation to custom product pages adapted for regional preferences and cultural values. Begin with your highest-value markets to establish baselines, then expand systematically rather than launching globally all at once.":1,"#Competitive landscapes shift by geography as well. Keywords that are affordable in Canada might be expensive in Japan due to different competitor concentrations.":1,"#Cultural search behavior differs significantly, as users search for identical functionality using completely different terms. A meditation app might be found through <em ljsid-1=\"\">mindfulness</em> in the UK, <em ljsid-3=\"\">relaxation</em> in Germany, or category-specific terms in Asian markets.":1,"#Absolutely. Market dynamics vary dramatically across <a ljsid-1=\"\">Apple’s 91 supported countries</a>, requiring tailored approaches for success.":1,"#Should I use different Apple Ads strategies for different countries?":1,"#A strategic approach is to allocate 10–20% of your budget to discovery campaigns and give Apple’s machine learning several weeks to identify patterns. Keywords underperforming today might become winners as your app evolves or market conditions change.":1,"#With Search Match enabled, Apple’s algorithm automatically tests variations and surfaces valuable long-tail searches buried in user behavior patterns. These campaigns also provide competitive intelligence, showing which competitor keywords generate meaningful traffic for you to target in dedicated campaigns.":1,"#What is Apple Ads?":1,"#<a ljsid-0=\"\">Discovery campaigns</a> function as keyword intelligence operations, leveraging user behavior patterns to uncover growth opportunities you may never discover through manual research. They reveal unexpected keyword opportunities, as users often search for your app category using terms you’d never consider targeting.":1,"#Why should I use discovery campaigns?":1,"#Success requires robust negative keyword strategies, as Apple’s algorithm may create unexpected connections. Use Search Match as a discovery tool, then graduate successful terms to exact match campaigns with higher bids.":1,"#<strong ljsid-0=\"\">Use conditionally for category campaigns</strong> while monitoring search term reports closely and implementing aggressive negative keyword management.":1,"#<strong ljsid-0=\"\">Enable for discovery campaigns</strong>—it excels at revealing unexpected keyword opportunities and long-tail searches.":1,"#<strong ljsid-0=\"\">Disable Search Match for brand campaigns</strong>—you need precision control over which terms trigger brand ads.":1,"#How does Search Match work in Apple Ads? Should I use it on all campaigns?":1,"#Custom product pages let you showcase different app features, benefits, or use cases depending on how users discover your app. For example, a fitness app might create one page highlighting strength training for users searching <em ljsid-1=\"\">workout</em> and another emphasizing mindfulness features for <em ljsid-3=\"\">wellness</em> searches. These would comprise different screenshots, app previews, and promotional text tailored to specific user intents.":1,"#Apple Ads Fundamentals":1,"#Most Apple Ads placements use assets directly from your App Store listing—your app name, icon, subtitle, and screenshots appear automatically in <a ljsid-1=\"\">search results</a>, <a ljsid-3=\"\">Search tab</a>, and <a ljsid-5=\"\">product pages</a> ads. <a ljsid-7=\"\">Custom product pages</a> can significantly improve performance by creating targeted landing experiences for specific keywords, promotion seasons, and audiences.":1,"#What creative assets do I need for Apple Ads campaigns?":1,"#Focus on getting your first campaigns live and collecting data rather than perfecting everything upfront. Apple’s campaign creation wizard walks you through asset selection, keyword targeting, and bid setting. Once live, give campaigns 1–2 weeks to accumulate meaningful data before making major pivots.":1,"#Starting with <a ljsid-1=\"\">Apple Ads Advanced</a> rather than <a ljsid-3=\"\">Apple Ads Basic</a> offers better control and optimization capabilities. Choose the option that best aligns with your budget and growth goals. Begin with search results campaigns targeting a mix of your brand terms, category keywords, and competitor names. Set conservative daily budgets initially to gather performance data before scaling.":1,"#Getting started with Apple Ads requires an Apple Developer account and your app live on the App Store. Visit <a ljsid-1=\"\">searchads.apple.com</a> to create your account and link it to your developer profile. The setup process is straightforward and guided.":1,"#How do I get started with Apple Ads?":1,"#Apple Ads Campaign Strategy & Setup":1,"#ASO and Apple Ads are complementary strategies that amplify each other when properly coordinated. Paid advertising can enhance organic rankings while ASO improvements reduce advertising spend. <a ljsid-1=\"\">Custom product pages</a> have revolutionized this relationship, enabling you to create targeted landing experiences for specific keywords or audience segments.":1,"#App Store Optimization is the practice of maximizing your app’s discoverability and conversion potential within the App Store. It includes both algorithmic optimization (crafting metadata, keywords, and category selections that align with search algorithms) and user experience optimization (compelling visuals, ratings management, and conversion-focused product pages).":1,"#Successful Apple Ads campaigns enhance organic rankings through positive user engagement, creating cycles where paid performance improves organic visibility.":1,"#<strong ljsid-0=\"\">Paid rank</strong> introduces bidding dynamics but still heavily weighs organic rank relevance signals. Apple prevents purely bid-based victories—if your app consistently fails to engage users, your paid visibility gets limited no matter what you bid. Your tap-to-install rate functions as a quality score that can override higher competitor bids.":1,"#<strong ljsid-0=\"\">Organic rank</strong> reflects Apple’s overall assessment of your app’s relevance and quality for specific searches. It considers your metadata (title, subtitle, keywords), user behavior (taps, installs, retention), and performance indicators (ratings, reviews, download velocity). Think of it as your app’s long-term reputation score.":1,"#Note that Apple’s native metrics show only initial engagement. For comprehensive value assessment, you need attribution frameworks that connect App Store behavior with long-term business outcomes.":1,"#<a ljsid-0=\"\"><strong ljsid-0-0=\"\">Tap-through rate (TTR)</strong></a> indicates whether your creative and keywords align with user intent. Low TTR suggests mismatches that need immediate attention. When you integrate with a <a ljsid-2=\"\">mobile measurement partner (MMP)</a>, you can track deeper metrics including Day 7 retention, lifetime value (LTV), and return on ad spend (ROAS).":1,"#Focus on <a ljsid-1=\"\"><strong ljsid-1-0=\"\">conversion rate</strong></a> first—it’s your north star metric and what Apple’s algorithm uses to favor your ads. Conversion rate equals the number of downloads (installs) divided by the number of impressions an app’s product page or listing receives (exposure). Healthy conversion rates (typically 15–30% for most categories) signal user relevance, improve your organic rankings, and reduce your cost-per-tap (CPT) over time.":1,"#What key performance indicators (KPIs) are most important for Apple Ads campaigns?":1,"#The result is a platform that rewards quality apps and relevant targeting beyond pure spending power.":1,"#To learn more about campaign management platforms, <a ljsid-1=\"\">request a demo</a>.":1,"#The time savings alone justify investment, but further benefits come with MMP integration that reconciles attribution across multiple sources, enabling optimization for business results rather than installs alone.":1,"#Cross-campaign analytics revealing patterns invisible in siloed reporting":1,"#Keyword discovery at scale testing thousands of variations automatically":1,"#Automation intelligence that responds to performance changes faster than humanly possible":1,"#Strategic advantages emerge through:":1,"#Ad Groups | What are Ad Groups | Ad Groups Definition":1,"#Ad Groups in Apple Search Ads are used to define who sees your ads. Within Ad Groups you can set audience refinements relevant to your app.":1,"#Ad Groups | Definition":1,"#What are Ad Groups?":1,"#<strong ljsid-0=\"\">Test & Learn</strong>: As with any new metric, rigorously test, learn, and refine to maximize the value of view-through conversions for your unique app and audience.":1,"#View-through metrics have arrived on Apple Search Ads, giving advertisers a fresh perspective on how their campaigns influence user behavior beyond the tap. This past July, Apple updated its <a ljsid-1=\"\">Reporting Options & Definitions</a> documentation to include the following new reporting metrics:":1,"#ケーススタディ:":1,"#無料トライアル:":1,"#ウェビナー：":1,"#关闭菜单":1,"#30-60分钟":1,"#允许首次数据同步":1,"#马克·富兰克林":1,"#实际结果":1,"#我们的自动化":1,"#你的挑战":1,"#挑战：":1,"#Смотреть пример":1,"#Пример из практики:":1,"#ウェビナーを見る":1,"#example@yourdomain.com":1,"#最適化して拡張":1,"#Must be valid email.":1,"#生成 AI:":1,"#MMP イベント データ:":1,"#メリットをすべて":1,"#Boss Revolution":1,"#Budget-Optimierer":1,"#This field is required.":1,"#透過的な自動化:":1,"#4 Uses for New View-Through Metrics on Apple Search Ads":1,"#To learn more about Search Ads Maven, contact Radcliffe and the team <a ljsid-1=\"\">here</a>.":1,"#Let’s look at what scaling and diversifying your keyword mix can achieve when leveraging always-on automation and AI.":1,"#If you’re interested in a free test of Apple Search Ads automation tools or want more information on diversifying your keywords, <a ljsid-1=\"\">request a demo</a> of Search Ads Maven or contact us at <a ljsid-3=\"\">support@searchadsmaven.com</a>.":1,"#Turning Negative Keywords Positive":1,"#<strong ljsid-0=\"\">Language and Country:</strong> Enables you to find ideal keywords for a language and country you’re hoping to drive growth in, but may not be familiar with.":1,"#Breaking down the results even further, let’s look at a specific keyword that was consuming most of the brand’s spend prior to automation. The left side of the following graph shows this keyword taking the majority of spend, yet resulting in moderate-to-severe underperformance. The right side shows the same keyword’s performance post-automation, now producing peaks of positive ROAS with far less spend.":1,"#Automation is key when it comes to diversifying and optimizing your keyword bidding strategy on ASA. The team at Search Ads Maven leverages a built-in <a ljsid-1=\"\">Automation Studio</a> to help customers build an automation strategy with fully transparent logic based on each customer’s goals and KPIs.":1,"#Investing in Long-Tail, Ignored Keywords":1,"#The following graph displays the keyword mix of an e-commerce app on the App Store before and after leveraging automation through Search Ads Maven. Each colored box within a bar represents a distinct keyword, with the height proportional to the volume of total spend for that day. The <span ljsid-1=\"\">red hues</span> indicate a return on ad spend (ROAS) that is less than 1 for the spend (the darker the red, the worse the ROAS). <span ljsid-3=\"\">Blue hues</span> indicate ROAS larger than 1 (the darker the blue, the better the ROAS).":1,"#Next, analyze competitors and research their keywords. You can gain insights by reviewing their app descriptions and titles, as well as the keywords they <a ljsid-1=\"\">bid</a> on.":1,"#Left of the divider line, depicting the time before automation was deployed, all the app’s spend is confined to only a small volume of keywords, many of which are underperforming—some driving significantly negative ROAS. Right of the line, the app has activated a cohort of new keywords into the Keyword Optimization Journey, while also using automation rules to optimize existing keywords.":1,"#Let’s look at a real-world success story leveraging automation.":1,"#Continually optimizing your keyword bidding strategy across existing and newly added keywords can be even more time consuming than hunting down new ones. As market forces change, so does keyword performance, and it is challenging to monitor and respond fast enough to stay ahead. All too often, you find yourself reacting to missteps and wasted spend that you glimpse in the rearview mirror. Unfortunately, by that point the damage to your budget is already done, and windows of opportunity have passed. Employing always-on automation, however, gives your ASA campaigns, ad groups, and keyword bids the power to react hourly to changing conditions that are impossible to keep up with otherwise.":1,"#Efficiently testing a considerable volume of newfound keywords can be overwhelming when managed manually. Any marketer who has tried this knows how many levers have to be pulled and how much time it takes. You’ll need to add the new keywords into various campaigns and ad groups, set initial minimum and maximum bids, manually monitor performance, make bid adjustments, and ensure that you don’t blow your budget on a keyword that proves a dud. Here is where automation can be a marketer’s best friend.":1,"#Once you have a list of new keywords, you can either pick and choose individual keywords to add to your campaign or bulk add the entire list. Now comes the process of testing the keywords to determine which will actually perform and facilitate your growth goals.":1,"#<strong ljsid-0=\"\">Keyword(s): </strong>Enables you to find additional keywords similar to a keyword or keyword list that’s already on your radar.":1,"#While some brands have the resources to manage hundreds or even thousands of keywords spanning different global markets, most brands will certainly find it difficult, if not impossible, to reach that level.":1,"#Within Search Ads Maven, marketers can utilize Keyword Optimization Journey. This tool templatizes a five-phase process that drives exploratory spend toward new keywords to gain enough traffic volume to gauge performance potential. The following diagram shows how the automation logic auto-adjusts your bidding strategy to achieve impressions, then gain taps, installs, and post-install goal completions. Only keywords that successfully make it to the final phase become established and automatically incorporated into your dedicated campaigns.":1,"#Within the Search Ads Maven Keyword Analysis dashboard, marketers can generate AI keyword suggestions based on:":1,"#<strong ljsid-0=\"\">Optimizing performance:</strong> Bidding on more keywords yields valuable data on which ones are driving the most conversions and engagement, helping you optimize campaigns, effectively allocate budgets, and refine overall keyword strategy.":1,"#Test Out Automation":1,"#In this final graph, an ignored keyword with little to no spend clearly performs poorly while managed manually by the app’s marketing team. Once automation is applied, the same keyword comes to life and reveals its potential, earning more spend prioritization and driving highly positive ROAS.":1,"#Ongoing Keyword Optimization":1,"#Expand and augment your keyword mix on Apple Search Ads, discovering the power of automation and AI for effective keyword optimization.":1,"#Always-On Automation Is Key on Apple Search Ads":1,"#<strong ljsid-0=\"\">Weathering bidding wars:</strong> Having a diverse set of keywords to bid on safeguards your budget from wildly fluctuating return on ad spend whenever competition on your routine keywords heats up.":1,"#Keyword Research and Discovery on Apple Search Ads":1,"#<strong ljsid-0=\"\">Discovering new opportunities:</strong> Bidding on a wider range of keywords may reveal new search terms and user behavior patterns, potentially uncovering untapped markets, niche audiences, and areas for growth.":1,"#A third-party campaign management tool such as Search Ads Maven powered by Kochava can speed up the keyword research and discovery process using keyword intelligence tools and suggestions from <a ljsid-1=\"\">generative AI</a>. AI helps you think outside of the box to uncover additional keywords your standard sources aren’t turning up.":1,"#Testing and Proving Out New Keywords":1,"#<strong ljsid-0=\"\">Increasing visibility:</strong> Bidding on a wider range of keywords gives your ads a higher chance of appearing in relevant search results, expanding your reach and increasing the visibility of your app.":1,"#Embrace automation to eliminate the hassle of laborious, hands-on campaign management, gain transparency, and save precious time. With the hours saved, you can break free from the muddy trenches and focus on strategic thinking that propels success.":1,"#<strong ljsid-0=\"\">App Features:</strong> Enables you to find keywords based on your app’s features or those of similar apps with a relevant audience to your own.":1,"#Enter Automation and AI":1,"#<strong ljsid-0=\"\">Besting your competitors:</strong> Bidding on more keywords allows you to outperform competitors who target a more limited set of keywords, giving you an advantage in reaching users who search for apps or products in your niche.":1,"#To discover new, diverse keywords for your campaigns, you should always start with research. Begin by defining your audience. Who are your ideal users? What keywords might they use to find apps like yours? Apple Search Ads keyword suggestion tools can help you identify relevant and high-traffic keywords.":1,"#<strong ljsid-0=\"\">Targeting specific user intent:</strong> Having more keywords enables you to better target specific user intent and capture a broader range of potential customers, as users may enter a wide variety of search terms to find apps or products similar to yours.":1,"#Incorporating more keywords into your ASA bidding strategy has myriad benefits, including:":1,"#TTR (Tap-Through Rate)":1,"#Trademark Bidding":1,"#Today Tab Campaign":1,"#Target CPA (Cost Per Acquisition)":1,"#SKAdNetwork":1,"#Search Term":1,"#Product Page Campaign":1,"#Popularity Checker":1,"#Organic Keyword Attribution":1,"#Match Plurals":1,"#Low Volume Terms":1,"#Keyword Popularity":1,"#Keyword Attribution":1,"#Fake Installs":1,"#Discovery Campaign":1,"#Creative Specs":1},"version":4000}]