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Unser Automation Studio zeigt die Bausteine Ihrer Automatisierungsauslöser, Aktionen und Logikregeln transparent an.":1,"#Apple Search Ads Is Now Apple Ads.":1,"#Once your account has synced, our client success team will schedule a 30-minute call to review your campaign performance and propose an automation strategy to maximize your efficiency while achieving your goals. <a ljsid-1=\"\">시작하기</a>":1,"#Explore <span ljsid-1=\"\">All the Benefits</span> Apple Search Ads 캠페인 관리 플랫폼으로 Search Ads Maven 사용":1,"#검색 광고 Maven 사용 <strong ljsid-1=\"\">자동화 스튜디오</strong>당사 전문가 팀은 귀하의 목표와 KPI를 기반으로 완전히 투명한 논리를 갖춘 자동화 전략을 구축하는 데 도움을 드립니다.":1,"#<span ljsid-0=\"\">전략적 성장</span> 으로 작업 부하를 전술적 조정에서 전환하세요":1,"#<span ljsid-0=\"\">당신과 같은</span> 다른 Apple 광고 마케터의 이야기를 들어보세요":1,"#Apple Search Ads Is Now Apple Ads. <a ljsid-1=\"\"><span ljsid-1-0=\"\">더 알아보기</span></a>":1,"#Once your account has synced, our client success team will schedule a 30-minute call to review your campaign performance and propose an automation strategy to maximize your efficiency while achieving your goals. <a ljsid-1=\"\">Erste Schritte</a>":1,"#Explore <span ljsid-1=\"\">All the Benefits</span> der Verwendung von Search Ads Maven als Ihre Apple Search Ads-Kampagnenverwaltungsplattform":1,"#Mit Search Ads Maven <strong ljsid-1=\"\">Automation Studio</strong>Unser Expertenteam hilft Ihnen beim Aufbau einer Automatisierungsstrategie mit vollständig transparenter Logik basierend auf Ihren Zielen und KPIs.":1,"#Popularity Checker - searchadsmaven.com":1,"#강화하고 확장하세요":1,"#<a ljsid-0=\"\">사례 연구</a> <i ljsid-2=\"\"></i> Gaming Powerhouse":1,"#Apple Search Ads 캠페인을 간편하게 <span ljsid-1=\"\">최적화하고 확장하세요</span>":1,"#Apple Search Ads ROI Boosted Via Search Ads Maven":1,"#Product Archives - searchadsmaven.com":1,"#Apple Search Ads Is Now Apple Ads. <a ljsid-1=\"\"><span ljsid-1-0=\"\">Lern mehr</span></a>":1,"#© Search Ads Maven, 2025 | <a ljsid-1=\"\">Unterstützung</a> | <a ljsid-3=\"\">Website Privacy Policy</a>":1,"#<a ljsid-0=\"\">实例探究</a> <i ljsid-2=\"\"></i> Realtime Agency":1,"#Sie können sogar die Sichtbarkeitswerte und bezahlten Keywords Ihrer Konkurrenten überwachen, damit Sie wissen, was erforderlich ist, um jedes Mal die Ausschreibung zu gewinnen.":1,"#<strong ljsid-0=\"\">50 %</strong> Einsparungen bei den Markenausgaben<br ljsid-2=\"\"> <strong ljsid-4=\"\">85 %</strong> niedrigerer durchschnittlicher CPT<br ljsid-6=\"\"> <strong ljsid-8=\"\">Anteil der Stimme</strong> bei 90–100 % gehalten":1,"#시간이 너무 많이 걸립니다.":1,"#Share of Voice는":1,"#Get Started":1,"#See What <span ljsid-1=\"\">搜索广告专家</span> Can Do for You":1,"#—the precise point where additional share of voice no longer yields proportional returns.":1,"#incrementality threshold":1,"#Transform your brand from vulnerable territory to a strategic stronghold that weakens competitor positions while strengthening your own. Master the art of finding your kingdom’s optimal":1,"#, strategic brand protection has never been more critical.":1,"#Apple Ads attribution of installs jumping from 12% to 32% post-iOS 14.5":1,"#intensifying competition for brand terms":1,"#Are you struggling to efficiently protect your brand terms on Apple Ads (formerly Apple Search Ads)? Download this Brand Protection Playbook!":1,"#This comprehensive playbook equips you with tactical knowledge to defend your brand efficiently while maximizing return on investment on Apple Ads (formerly Apple Search Ads). With":1,"#Download Your Brand Protection Strategy Playbook":1,"#Download your strategic advantage now!":1,"#Royal Dominion! Establish your kingdom’s optimal defenses upon your sovereign borders, wisely allocating resources to expand your influence across the App Store realm.":1,"#Object of the Game":1,"#With battle-tested strategies, real-world case studies, and expert insights, this playbook is your tactical manual for conquering the competitive Apple Ads landscape.":1,"#Navigate exact match pitfalls and measurement challenges":1,"#Establish optimal defenses while avoiding wasteful overspending":1,"#Effectively deploy three proven strategic approaches based on your tactical situation":1,"#You’ll discover how to":1,"#Essential Reading for Apple Ads Marketers Ready to Level Up":1,"#Download your free copy!":1,"#<strong ljsid-0=\"\">Suchanzeigen:</strong> Durch die schnelle Integration mit einem oder mehreren Ihrer ASA-Konten können Sie alle Ihre Apple Search Ads-Aktivitäten problemlos über alle Kampagnentypen hinweg verwalten (Suchergebnisse, Suchregisterkarte, Heute-Registerkarte und Produktseite).":1,"#All the Benefits":1,"#Budget-Optimierer":1,"#Bid | What is a Bid | What is a Bid in marketing | Bid Definition":1,"#© Search Ads Maven, 2025 | <a ljsid-1=\"\">Unterstützung</a> | <a ljsid-3=\"\">Website-Datenschutzrichtlinie</a>":1,"#Apple Search Ads: Leveraging a Campaign Management Platform":1,"#Explore":1,"#最大挑战":1,"#太耗时":1,"#关键词之旅":1,"#迟到获胜®":1,"#用完":1,"#<strong ljsid-0=\"\">Keyword Journey</strong><br ljsid-1=\"\"> Automate discovery & validation of new high-performing keywords to add to dedicated campaigns.":1,"#Page Header":1,"#Full MMP Integration for Search Ads Maven":1,"#November 3, 2022":1,"#Apple Search Ads Today Tab & Product Page Ads":1,"#November 16, 2022":1,"#A popular online gaming platform with over 70 million DAU and 216 million MAU that provides users with cutting-edge technologies for game creation and gameplay. The platform offers an acclaimed array of user-generated content and immersive experiences while fostering a vibrant community of players and developers.":1,"#Decreased average CPG":1,"#Increased in-app purchase revenue":1,"#Increased average D3 ROAS":1,"#Learn how a gaming platform maximized Apple Search Ads efficiency using Search Ads Maven automation tools, leading to a marked boost in ROAS.":1,"#Interested in running a free 30-day automation test against your ASA campaigns? Request a demo <a ljsid-1=\"\">here</a>.":1,"#In the ever-evolving landscape of digital marketing, embracing innovative campaign management and automation tools such as Search Ads Maven is a strategic move that not only keeps agencies and brands ahead of the curve, but also unlocks a world of data-driven possibilities. ASA campaigns become more strategic and efficient when you’re not stuck in the weeds trying to perform all of the manual adjustments and optimizations yourself. Automation makes your ASA campaigns quick and responsive to changing market dynamics, fluctuating keyword bidding rates, and other variables.":1,"#Implementing ASA Automation with Search Ads Maven":1,"#By harnessing the power of Search Ads Maven, the case subject experienced remarkable outcomes. This assured them that each new ad dollar spent to scale Apple Search Ads would now pull its full weight, empowering them to increase advertising spend with confidence and continue to drive exceptional performance while maximizing ROAS.":1,"#Moreover, with automation revealing which keywords shined via increased budget, the company saw a boost of 8% in keyword terms driving registration events. Two overseas regions in particular enjoyed ROAS increases of more than 125%.":1,"#12% decrease in average CPG, defined as registration events":1,"#50% increase in revenue from in-app purchases":1,"#79% increase in D3 ROAS":1,"#The company analyzed results for 13-day periods before and after employing Search Ads Maven. The results were exemplary:":1,"#The combined efficiency gains from automation saved hours of manual labor every week, freeing up time to focus on overall strategy.":1,"#<strong ljsid-0=\"\">Automated time-consuming bid adjustments:</strong> Using Automation Studio, automation rules were set up to monitor CPA and ROAS hourly throughout the day and auto-adjust min and mix bids across brand and non-brand keywords to maximize spend efficiency. This saved hours for UA team members who previously did this manually.":1,"#Vertical: Gaming":1,"#<strong ljsid-0=\"\">Templatized new keyword testing and optimization:</strong> The team activated Keyword Optimization Journey, a built-in strategy template. Groups of new keywords could be bulk-added and assigned desired test-spend caps. An automated process managed keyword bid ranges to gain traffic volume across impressions, taps, installs, and post-install goals, vetting out which keywords were performant enough to be added into dedicated campaigns. AI Suggestions within the Keyword Analysis dashboard could be leveraged to identify the best keywords to run through this process across countries, regions, and languages.":1,"#<strong ljsid-0=\"\">Connected MMP data to auto-optimize to target cost per goal (CPG):</strong> Via the integration dashboard, the team was able to connect their mobile measurement partner (MMP) to auto-import post-install event data, then build custom goals into the platform based on specific post-install event actions and/or revenue from in-app purchases. This eliminated the manual reporting process and enabled them to create automation rules that prioritized budget toward keywords, ad groups, and campaigns able to drive optimal down-funnel engagement.":1,"#Utilizing Search Ads Maven, the UA team":1,"#The UA team engaged with Search Ads Maven, an Apple Search Ads campaign management provider and automation platform. Our experts worked closely with the company’s UA team to understand their challenges, growth goals, key performance indicators (KPIs), and ROAS targets on ASA. With this foundation, a strategy was devised for scaling the team’s workflows and automating campaign management with guardrails to maintain desired CPA rates and ROAS goals.":1,"#The UA team knew they needed to invest more to level up their ASA game. However, until they could figure out a scalable approach to manage additional keywords and campaigns and get the most out of any increased spend, they were reluctant to allocate more ad dollars to this channel partner.":1,"#<strong ljsid-0=\"\">Time-consuming bid adjustments:</strong> The UA team spent hours each week adjusting minimum and maximum bid amounts across hundreds of keywords in different countries and regions to target their optimal cost per acquisition (CPA) and return on ad spend (ROAS). This tedious process had to be repeated whenever market dynamics changed bid pricing—resulting in a never-ending cycle that consumed valuable time and reduced team efficiency.":1,"#<strong ljsid-0=\"\">Efficiently testing new keywords:</strong> To scale their growth potential and move beyond non-incremental brand terms, the team was always on the hunt to test new keywords across different countries and regions that could drive a healthy tap-to-install ratio with solid post-install engagement. Unfortunately, the process to identify the keywords, manage test spend, monitor the results, and quickly pause underperformers proved laborious. The process wasn’t scalable and limited their ability to deploy a vibrant keyword-expansion strategy.":1,"#<strong ljsid-0=\"\">Optimizing spend based on post-install engagement:</strong> While new user acquisitions were a key success metric, the more important goal was post-install engagement in the form of registrations and in-app purchases. Since the ASA platform optimizes only on taps and installs, the UA team had to build reporting flows to find the keywords driving the best purchase and registration rates, then adjust bids manually. The process was slow and clunky, allowing the team to make such adjustments only once a week, resulting in wasted spend.":1,"#The user acquisition (UA) team struggled to scale their growth efforts on Apple Search Ads (ASA) in the face of several common pain points:":1,"#Apple Ads 101: Maximizing Incrementality on Apple Ads - searchadsmaven.com":1,"#Average Monthly Apple Ads Spend":1,"#Why Is Search Ads Maven the Must-Have Tool for App Marketers in 2023?":1,"#The Benefits of Using an Ad Campaign Management Platform for Your Apple Search Ads Campaigns":1,"#Search Ads Maven Gains Scripted Automation and Onboarding Wizard":1,"#January 9, 2023":1,"#Contact your Client Success Manager or email <a ljsid-1=\"\">Unterstützung</a>":1,"#Share of Voice":1,"#Please complete the form below and a member of the Search Ads Maven team will reach out to you shortly.":1,"#Last Name":1,"#April 24, 2023":1,"#Customer":1,"#First Name":1,"#최적화하고 확장하세요":1,"#Business Email":1,"#Play Video: Scale Your Apple Search Ads Strategy With Search Ads Maven":1,"#AdServices Framework | What is an AdServices Framework | Definition":1,"#and":1,"#<strong ljsid-0=\"\">50%</strong> Brand spend savings<br ljsid-2=\"\"> <strong ljsid-4=\"\">85%</strong> Decrease average CPT<br ljsid-6=\"\"> <strong ljsid-8=\"\">Share of Voice</strong> maintained at 90-100%":1,"#Real Results":1,"#<strong ljsid-0=\"\">Strategic Losing™</strong><br ljsid-1=\"\"> Strategically retreat from costly bidding wars over your brand terms while ceding little to no share of voice.":1,"#Our Automation":1,"#Protecting your brand terms is getting <strong ljsid-1=\"\">too expensive</strong>":1,"#Your Challenge":1,"#Challenge:":1,"#Explore pre-built automation templates designed to conquer the most common challenges marketers face on Apple Ads.":1,"#SAM dashboard":1,"#<strong ljsid-0=\"\">20%</strong> overall spend savings<br ljsid-2=\"\"> <strong ljsid-4=\"\">78%</strong> increase in ROAS<br ljsid-6=\"\"> <strong ljsid-8=\"\">86%</strong> increase in average CPA":1,"#<strong ljsid-0=\"\">Budget Optimizer</strong><br ljsid-1=\"\"> Automate budget redeployments from underperforming to high-performing campaigns.":1,"#Manually reallocating budget is <strong ljsid-1=\"\">too time consuming</strong>":1,"#<strong ljsid-0=\"\">+97</strong> new performant keywords<br ljsid-2=\"\"> <strong ljsid-4=\"\">80%</strong> increase in installs with events<br ljsid-6=\"\"> <strong ljsid-8=\"\">53%</strong> increase in ROAS":1,"#Finding new keywords that perform is a <strong ljsid-1=\"\">headache</strong>":1,"#<strong ljsid-0=\"\">344%</strong> increase in customer acquisitions<br ljsid-2=\"\"> <strong ljsid-4=\"\">Only 4%</strong> increase in spend":1,"#Your daily budget consistently <strong ljsid-1=\"\">runs out</strong> too early in the day":1,"#What’s Your <span ljsid-1=\"\">Biggest Challenge</span> on Apple Ads?":1,"#查看案例研究":1,"#案例研究：":1,"#网络研讨会：":1,"#Visit our <a ljsid-1=\"\">Bloggen</a> to learn more about Apple Search Ads and our tools":1,"#<strong ljsid-0=\"\">Late-Day Winning®</strong><br ljsid-1=\"\"> Pace your daily budget to preserve spend for efficient winning during high-impact periods later in the day.":1,"#Apple Search Ads Automation Leads to Boost in ROAS":1,"#Depends":1,"#Search Match?":1,"#CPA: Cost-Per-Acquisition | CPT: Cost-Per-Tap":1,"## of Keywords":1,"#Add to your brand campaign keywords in discovery or category campaigns that are high performing.":1,"#• In-App Events":1,"#• Keywords":1,"#<span ljsid-0=\"\">3.</span> Run your campaigns, find patterns, and build benchmarks":1,"#<span ljsid-0=\"\">And step 4…</span> repeat regularly!":1,"#Brand keywords that fall in conversion rates can be moved to discovery, category, or brand campaigns with lower bid amounts.":1,"#Re-structure budget, campaigns, and ad groups":1,"#High CPT":1,"#< 25 per ad group":1,"#No":1,"#<span ljsid-0=\"\">2.</span> Organize your campaigns and keywords by type":1,"#Ad groups should be evaluated for budget and keyword performance in different regions.":1,"#Take the historical data on keywords and chart the trends of each one. Some keywords (single or longtail) are used differently as time goes on. A good bid amount a year ago may be worth more today.":1,"#< 50 per ad group":1,"#Place keywords into buckets based on key values like CPA and Conversion Rate (CR).":1,"#Broad":1,"#No cap":1,"#• Categories":1,"#• Title":1,"#Find user and seasonal patterns to keywords":1,"#<span ljsid-0=\"\">1.</span> Review your metadata":1,"#The <span ljsid-1=\"\">1-2-3s</span> of Apple Search Ads":1,"#Low performing keywords with high CPT and low CR should be added to a negative keywords list.":1,"#Yes":1,"#Match Type":1,"#Suggested Caps":1,"#Analyze A/B tests to see how Custom Product Pages can be used to increase conversion.":1,"#Optimize your iOS App Store presence with this handy guide of the 1-2-3s of Apple Search Ads. Learn the basics and have fun doing it.":1,"#Type":1,"#Competitor/Conquest":1,"#• User Reviews":1,"#Break down your metadata into a brand keyword list. Review your categories. Read over your reviews for new conquesting keywords.":1,"#• Developer Name":1,"#• Subtitle":1,"#Exact":1,"#• In-App Purchases":1,"#January 24, 2023":1,"#Apple Search Ads FAQ":1,"#Category":1,"#Pagination Navigation":1,"#像你一样的":1,"#Late-Day Winning™":1,"#September 6, 2023":1,"#August 15, 2023":1,"#Master the Battlefield":1,"#Optimize Your Spend":1,"#Defend Your Brand":1,"#Apple Search Ads Is Now Apple Ads. <a ljsid-1=\"\"><span ljsid-1-0=\"\">Learn More</span></a>":1,"#Explore <span ljsid-1=\"\">All the Benefits</span> of Using Search Ads Maven as Your Apple Search Ads Campaign Management Platform":1,"#Reduce campaign & keyword management task load by<strong ljsid-1=\"\"> 5-10X</strong>":1,"#使用 Search Ads Maven 的<strong ljsid-1=\"\">自动化工作室</strong> ，我们的专家团队可以帮助您根据您的目标和 KPI 构建具有完全透明逻辑的自动化策略。":1,"#Transparent Automation:":1,"#Understand Exact Match Keywords Nuances in Apple Search Ads":1,"#Optimizing ASA Campaigns for Maximum Efficiency With Transparent Automation":1,"#Basic Scripted Automation Rules for Search Ads Maven":1,"#Off Canvas Menu":1,"#Brand Protection Strategy Playbook for Apple Ads":1,"#Remove the need for tedious, manual campaign management with automation you can see and understand. Robust automation rules and machine learning enable your campaigns to adapt hourly to changing variables and market forces that are impossible to keep up with manually.":1,"#Save time & maximize efficiency on Apple Ads (formerly Apple Search Ads) with AI-powered automation & campaign management tooling.":1,"#Tap into advanced campaign management and AI automation tools that maximize your spend efficiency and growth potential on Apple Ads (formerly Apple Search Ads).":1,"#Level Up Your Apple Search Ads Growth With AI-Powered Automation":1,"#Strategy Management:":1,"#Integrate your mobile measurement partner (MMP) to source post-install event data for custom goal optimization beyond the point of install.":1,"#Tap into generative AI to discover new suggested keywords that you can incorporate into your campaigns.":1,"#Generative AI:":1,"#Set up alerts on any reporting metric to be notified of sudden changes in your campaigns, bids, and other variables.":1,"#Alerting:":1,"#Gaming Powerhouse Boosts Apple Search Ads ROAS 79% With Automation":1,"#News":1,"#Product":1,"#Back Home":1,"#Page Not Found":1,"#Leverage our most popular campaign strategy templates or build your own with the help of our experts.":1,"#MMP Event Data:":1,"#Search Ads Maven is the only Apple Search Ads campaign management platform powered by a leading mobile measurement partner (MMP). Kochava has been helping enterprise brands measure and optimize their iOS app marketing since 2011.":1,"#Pace your daily Apple Search Ads budget by region to capitalize on end-of-day budget exhaustion and increase your spend efficiency.":1,"#What sets Search Ads Maven apart from other Apple Search Ads campaign management partners?":1,"#Stand on the shoulders of giants by activating turnkey strategies and tactics on your Apple Search Ads campaigns that have been performance game-changers for brands both large and small.":1,"#Optimize your current Apple Search Ads campaigns by uncovering these hidden gems, and gain the upper hand in the competitive landscape from day one.":1,"#<span ljsid-0=\"\">“</span>The support team has been superb, helping understand our goals and then crafting automation rules that put those goals into auto-pilot. This is now enabling our team to be more efficient, meaning we get to help more brands succeed on Apple Search Ads.<span ljsid-2=\"\">“</span>":1,"#Search Ad Maven’s Automation Studio enables Apple Search Ads’ marketers to implement flexible, script-based rules to automate testing and optimization against <strong ljsid-1=\"\">ANY</strong> strategy.":1,"#Looking for an Apple Search Ads campaign management partner? Learn what makes Search Ads Maven the go-to choice for iOS growth marketers.":1,"#Since the launch of Apple Search Ads in 2016, Kochava has enabled brands to tailor their campaign optimization based on deeper funnel performance metrics.":1,"#Budget":1,"#Ditch the daily grind of campaign management and upkeep. Let Search Ads Maven’s AI-enabled Automation Studio handle the mundane, freeing you to level up your strategy and unlock efficiency and growth.":1,"#Search Ads Maven is a next-generation Apple Ads (formerly Apple Search Ads) campaign management platform that helps you":1,"#< 10 分钟":1,"#CPT > CPA":1,"#CPT < CPA":1,"#Search Ads Maven - Find Better Keywords":1,"#<span ljsid-0=\"\">5)</span> Built By a Trusted MMP":1,"#Search Ads Maven - Powered by Kochava":1,"#Request a Demo with our Experts":1,"#<span ljsid-0=\"\">5.1)</span> Plus Hands-On Support from a Team of ASA Experts":1,"#Automate testing of new keywords with exploratory spend to identify high-performers that deliver against your KPIs.":1,"#Use automation to maintain the second-highest bid position, forcing competitors to pay more when targeting certain keywords–especially your brand keywords.":1,"#Automate keyword bidding based on your target cost per goal for in-app events (e.g., Trial Activation, Purchase, etc.).":1,"#You’re in control, NOT the automation.":1,"#<span ljsid-0=\"\">2)</span> No More Getting Burned by Black Box Automation":1,"#<span ljsid-0=\"\">1)</span> Tap Into Limitless Automation":1,"#“Search Ads Maven reduced our average CPA by 64% in just 30 days.”":1,"#Book a Demo of Automation Studio":1,"#Talk to an Expert":1,"#Strategic Losing™":1,"#Search Ads Maven’s innovative technology harnesses the power of artificial intelligence to delve deep into your app’s features, language preferences, and regional nuances, as well as established keywords, to reveal new, high performing keywords.":1,"#Say Hello to the <span ljsid-1=\"\">#1</span> Apple Search Ads Copilot":1,"#<span ljsid-0=\"\">5</span> Search Ads Maven Difference Makers":1,"#<span ljsid-0=\"\">3)</span> Leverage Generative AI to Find Better Keywords":1,"#Our team of experts helps you build an automation strategy with fully transparent logic (that you can actually see and understand) based on your goals and KPIs.":1,"#Bharat Walia, Operations Manager, Liquid Software Mobile":1,"#Book a Demo":1,"#Automate impression share monitoring and adjust bids to maintain your preferred share of voice in the App Store.":1,"#Share of Voice Optimization":1,"#<span ljsid-0=\"\">4)</span> Activate Built-In, Battle-Tested Strategies":1,"#Best Practices":1},"version":2672}]