[{"_id":"project-settings","settings":{"translateMetaTags":true,"translateAriaLabels":true,"translateTitle":true,"showWidget":true,"customWidget":{"theme":"custom","font":"rgb(255,255,255)","header":"rgb(47,65,108)","background":"rgba(47,65,108,1)","position":"right","positionVertical":"top","border":"rgb(204,204,204)","borderRequired":false,"widgetCompact":true,"isWidgetPositionRelative":false},"widgetLanguages":[],"activeLanguages":{"zh":"中文(简体)","de":"Deutsch","ja":"日本語","ko":"한국어","es":"Español","ru":"Русский","en":"English"},"enabledLanguages":["de","en","es","ja","ko","ru","zh"],"debugInfo":false,"displayBranding":false,"displayBrandingName":false,"localizeImages":false,"localizeImagesLimit":false,"localizeAudio":false,"localizeAudioLimit":false,"localizeDates":false,"disabledPages":[],"regexPhrases":[],"allowComplexCssSelectors":false,"blockedClasses":false,"blockedIds":false,"phraseDetection":true,"customDomainSettings":[],"seoSetting":[],"translateSource":false,"overage":false,"detectPhraseFromAllLanguage":false,"googleAnalytics":false,"mixpanel":false,"heap":false,"disableDateLocalization":false,"ignoreCurrencyInTranslation":false,"blockedComplexSelectors":[]},"version":1988},{"_id":"en","source":"en","pluralFn":"return n != 1 ? 1 : 0;","pluralForm":2,"dictionary":{},"version":1988},{"_id":"outdated","outdated":{"#Webinar Debrief Archives - searchadsmaven.com":1,"#<a ljsid-0=\"\">Fallstudien</a> <i ljsid-2=\"\"></i> Tech Industry Giant":1,"#Importance for marketers: With changes in user privacy and tracking on iOS, Apple Search Ads has become an increasingly important channel for app discovery and user acquisition on Apple devices. It allows for targeted advertising while respecting user privacy, providing a valuable source of high-intent app installs.":1,"#Privacy compliance: Apple Search Ads operates within Apple’s privacy guidelines and does not require user tracking or personal data collection, making it compliant with privacy regulations such as the <a ljsid-1=\"\">App Tracking Transparency</a> (ATT) framework.":1,"#Measurement and <a ljsid-1=\"\">attribution</a>: Apple Search Ads provides metrics to measure ad performance, such as impressions, taps, <a ljsid-3=\"\">conversions</a>, and <a ljsid-5=\"\">cost per acquisition</a> (CPA). For more detailed post-install analysis, such as in-app purchases and user engagement, integration with third-party mobile measurement partners (MMPs) is used to attribute in-app events to ad campaigns. The resultant comprehensive analysis highlights the essential role of MMPs alongside Apple Search Ads for full-funnel performance attribution.":1,"#Keyword bidding: Advertisers can bid on specific <a ljsid-1=\"\">keywords</a> related to their app; the platform uses an <a ljsid-3=\"\">auction</a> system to determine which ads are shown. Advertisers can use exact match, broad match, and <a ljsid-5=\"\">negative keywords</a> to refine targeting.":1,"#Platform options: Apple Search Ads offers two platform options—<a ljsid-1=\"\">Basic</a> and <a ljsid-3=\"\">Advanced</a>. Basic campaigns are automated and allow for simple setup with minimal management, while Advanced offers more control over targeting, budgets, and bidding strategies.":1,"#Functionality: When a user types a query into the App Store search bar, Apple Search Ads may display an ad at the top of the search results, giving the advertised app prominent visibility. The platform uses a <a ljsid-1=\"\">cost-per-tap</a> (CPT) model, meaning that advertisers pay each time a user taps on their ad.":1,"#<a ljsid-0=\"\">Apple Search Ads</a> is an advertising platform within Apple’s <a ljsid-2=\"\">App Store</a> for app developers and marketers to promote iOS and iPadOS apps to users while they are searching for apps to download. It is a demand-capture platform targeting users at the moment they demonstrate intent to find apps, often leading to high <a ljsid-4=\"\">conversion rates</a>.":1,"#Apple Search Ads | Definition":1,"#Apple Search Ads (ASA) - searchadsmaven.com":1,"#What Is Apple Search Ads (ASA)?":1,"#ブラックボックス自動化に悩まされないでください。当社の Automation Studio は、自動化トリガー、アクション、ロジック ルールの構成要素を透過的に表示します。":1,"#レポート指標にアラートを設定して、キャンペーン、入札、その他の変数の突然の変更を通知します。":1,"#最も人気のあるキャンペーン戦略テンプレートを活用するか、専門家の助けを借りて独自のキャンペーン戦略テンプレートを構築します。":1,"#モバイル測定パートナー (MMP) を統合して、インストール後のイベント データを取得し、インストール時点を超えてカスタム目標を最適化します。":1,"#生成 AI を利用して、キャンペーンに組み込むことができる新しい提案キーワードを見つけます。":1,"#1 つ以上の ASA アカウントと迅速に統合して、すべてのキャンペーン タイプ (検索結果、検索タブ、今日のタブ、製品ページ) ですべての Apple Search Ads アクティビティを簡単に管理します。":1,"#All purchases made on this site are protected by BuySafe Guarantee":1,"#BuySafe Guarantee":1,"#<a ljsid-0=\"\">Case Studies</a> <i ljsid-2=\"\"></i> Information Services Provider":1,"#App Store - searchadsmaven.com":1,"#The <a ljsid-1=\"\">App Store</a> is a digital distribution platform developed and maintained by Apple for mobile apps on its iOS and iPadOS operating systems. The platform enables users to browse and download apps developed with Apple’s iOS Software Development Kit. A wide range of applications are available for download, from games and entertainment to education and productivity—many of which are free. Apps can be downloaded on the iPhone or iPad, and many can be transferred to Apple Watch or Apple TV. The platform also displays app rankings, user reviews, and editorial content such as tips, guides, and developer interviews.":1,"#App Store | Definition":1,"#What Is the App Store?":1,"#Metadata are the app name, subtitle, descriptions, preview videos, and screenshots that Apple uses to assess your app’s relevance for specific search queries.":1,"#Metadata | What is Metadata | Definition":1,"#These are the app name, subtitle, descriptions, preview videos, and screenshots that Apple uses to assess your app’s relevance for specific search queries.":1,"#Metadata | Definition":1,"#What is Metadata?":1,"#Creative Ad Variations - searchadsmaven.com":1,"#Integrating Custom Product Pages with creative ad variations offers a cohesive advertising experience, guiding users from personalized ads to corresponding product pages. This strategy can be highly effective for marketers aiming to optimize their app’s visibility and maximize downloads in the App Store.":1,"#Advertisers have the option to craft ad variations manually or to use the automated generation feature in Apple Search Ads that utilizes the app’s metadata and assets. ASA can accommodate up to 35 unique variations, and advertisers can analyze their respective performance to gain insights for refining strategies and bolstering campaign success.":1,"#<a ljsid-0=\"\">Apple Search Ads</a> also features <a ljsid-2=\"\">Custom Product Pages</a>, enabling advertisers to create tailored app product pages that align with specific ad variations. These can highlight particular app features or content to appeal to different customer segments, enhancing ad relevance and potentially increasing conversion rates.":1,"#Creative Ad Variations are the multiple iterations of ad creatives that advertisers can utilize to test and identify which elements—such as screenshots, app previews, images, and promotional text—most effectively engage a target audience within the <a ljsid-1=\"\">App Store</a>. These variations are invaluable for fine-tuning ad performance by pinpointing the creative components that yield the best results.":1,"#Creative Ad Variations | Definition":1,"#What Are Creative Ad Variations?":1,"#Keyword Popularity - searchadsmaven.com":1,"#Apple Search Ads (ASA)":1,"#Keyword Popularity is a measure of the frequency with which users search on a particular <a ljsid-1=\"\">keyword</a> in the <a ljsid-3=\"\">App Store</a>. Keywords with high popularity scores are more competitive and sought after by multiple advertisers, leading to increased competition and potentially requiring higher bids to achieve ad placements and visibility. Understanding keyword popularity is essential for advertisers to make informed decisions about bidding strategies and identify opportunities for targeting less competitive keywords that may offer a better cost-to-benefit ratio.":1,"#Keyword Popularity | Definition":1,"#What Is Keyword Popularity?":1,"#With your permission we and our partners may use precise geolocation data and identification through device scanning. You may click to consent to our and our 240 partners’ processing as described above. Alternatively you may access more detailed information and change your preferences before consenting or to refuse consenting.":1,"#免费试用Search Ads Maven":1,"#© Search Ads Maven，2025 |":1,"#您的帐户同步后，我们的客户成功团队将安排30 分钟的电话来审查您的广告活动效果，并提出自动化策略，以在实现目标的同时最大限度地提高效率。":1,"#不要被黑盒自动化所困扰。我们的Automation Studio 透明地显示自动化触发器、操作和逻辑规则的构建块。":1,"#集成您的移动测量合作伙伴(MMP)，以获取安装后事件数据，以实现安装点之外的自定义目标优化。":1,"#快速与您的一个或多个ASA 帐户集成，轻松管理所有广告活动类型（搜索结果、搜索选项卡、今日选项卡和产品页面）的所有Apple Search Ads 活动。":1,"#探索使用Search Ads Maven 作为ASA 广告活动管理平台的":1,"#，我们的专家团队可以帮助您根据您的目标和KPI 构建具有完全透明逻辑的自动化策略。":1,"#你的Apple 搜索广告系列":1,"#<strong ljsid-0=\"\">肯·麦克唐纳</strong><br ljsid-1=\"\"> Programmatic & Mobile Specialist":1,"#<strong ljsid-0=\"\">Ken Macdonald</strong><br ljsid-1=\"\"> Programmatic & Mobile Specialist":1,"#<a ljsid-0=\"\">Case Studies</a> <i ljsid-2=\"\"></i> Gaming Powerhouse":1,"#KOSTENLOSE Testversion":1,"#第四步...":1,"#是的":1,"#发现":1,"#类别":1,"#不":1,"#关键词数量":1,"#使用Search Ads Maven 的":1,"#3- bis 4-fache":1,"#das 10- bis 15-fache":1,"#5- bis 10-fache":1,"#IDT 利用自动化将Apple 搜索广告CPA 降低60%":1,"#为什么选择搜索广告Maven？":1,"#Optimized With Automated":1,"#Countries & Languages":1,"#Across Int’l Regions":1,"#Reduction in CPA":1,"#Up to 39%":1,"#Managed With Automation":1,"#Monthly Spend":1,"#Senior Digital Marketing Account Manager":1,"#Our team will never approach Apple Search Ads the same way again. The automation we can activate through Search Ads Maven gives us the confidence to not only set new CPA targets and growth goals, but also achieve them.":1,"#>$1M":1,"#Within 6 months, the automation strategy drove a reduction in the customer’s average CPA across all markets, with certain APAC countries dropping by as much as 39%. All keyword bidding was auto-optimized across more than 20 countries and numerous languages. The agency was able to maximize efficiency in managing over $1 million in monthly ASA spend, proving that with the right automation strategy, scale is possible without sacrificing return on investment. They can now unlock additional spend on ASA for the customer.":1,"#Once automation was activated, spend efficiency greatly improved. The agency was able to step back from the burdensome task load of manual ASA campaign management and focus on larger strategic initiatives to meet the customer’s growth and spend efficiency goals.":1,"#Centralized the management of CPA targets for all countries":1,"#Updated keyword min & max bids based on market dynamics and the optimal CPA target for each country and region":1,"#Monitored campaign performance hourly to quickly adapt to market dynamics":1,"#The agency tapped into Search Ads Maven, the Apple Search Ads campaign management platform. Working with the Search Ads Maven team, they were able to outline their growth goals across each of the customer’s apps in Apple’s App Store and build an automation strategy. Using Automation Studio within the platform, automation rules were created that":1,"#The agency running paid search acquisition efforts for the customer found its team stretched thin managing Apple Search Ads (ASA) campaigns. The weekly person-hours necessary to analyze campaigns, adjust keyword bids, pause and restart ad groups, shift daily budgets, and complete other tasks across a plethora of countries and regions kept the team buried. The task burden limited how nimbly the team could react to changing market dynamics—making it difficult to achieve target cost per acquisition (CPA) rates and maximize efficiency for millions of dollars in monthly ASA spend.":1,"#A dominant tech industry powerhouse that operates a suite of popular digital platforms. One of the largest app publishers in the world, the company shapes the way humanity communicates, shares information, and engages with digital content.":1,"#Keyword Bid Management":1,"#Vertical: Social Media, Entertainment, and More":1,"#听听其他":1,"#针对任何报告指标设置警报，以便在活动、出价和其他变量发生突然变化时收到通知。":1,"#将工作重心从战术调整转移到":1,"#January 21, 2025":1,"#Expand Your Apple Search Ads Strategy Into 21 New Countries":1,"#• 用户评论":1,"#• 类别":1,"#• 应用内购买":1,"#• 应用内事件":1,"#• 关键词":1,"#• 字幕":1,"#• 标题":1,"#Information Technology Titan Automates Management of $Millions in Monthly Apple Search Ads Spend - searchadsmaven.com":1,"#营销人员的意见":1,"#利用生成式人工智能来发现新的建议关键字，您可以将其纳入您的营销活动中。":1,"#利用我们最受欢迎的活动策略模板或在我们专家的帮助下构建您自己的策略模板。":1,"#A global information services provider that specializes in credit reporting, data analytics, and consumer information management. The company strives to empower consumers, protect their identity, and help them make informed decisions about credit, finances, and risk management.":1,"#With Automated App<br ljsid-1=\"\"> Event Optimization":1,"#Efficient Competitive Conquesting":1,"#for Registration Event":1,"#29% Drop<br ljsid-1=\"\"> in CPG":1,"#Monthly Competitive<br ljsid-1=\"\"> Conquesting Spend Managed":1,"#$Hundreds of Thousands":1,"#Information Services Provider Scores Competitive Conquest Savings With 29% CPG Reduction on Apple Search Ads - searchadsmaven.com":1,"#Phone with illustration of rocket ship on screen":1,"#In just 6 days, the automation strategy cut the CPG for registration by as much as 29% across the customer’s campaigns for competitor exact-match keywords. The app event optimization made possible by connecting their MMP data to Search Ads Maven enabled the team to align their competitive conquesting efforts with their key performance indicator. Supported by Search Ads Maven automation, they are poised to scale their Apple Search Ads efforts with much greater efficiency.":1,"#Pause underperforming keywords unable to achieve profitable return on investment":1,"#Manage competitive keyword bidding dynamically to maintain their target CPG":1,"#Monitor CPG across competitor keywords hourly":1,"#Next, the team helped build out a series of strategies within the platform’s Automation Studio to automatically":1,"#First, because the customer leveraged Kochava as their mobile measurement partner (MMP) of choice, they were able to integrate seamlessly with Search Ads Maven to syndicate post-install registration events directly into the Search Ads Maven platform. These could then be leveraged as custom goals for app event optimization.":1,"#The customer consulted Search Ads Maven, the ASA campaign management platform. By understanding the customer’s competitive conquesting ambitions and the CPG for post-install registrations that would maintain positive ROAS, the Search Ads Maven team scoped an automation strategy to accomplish the customer’s objectives.":1,"#Aiming to drive incremental growth for their iOS app through Apple Search Ads (ASA), the customer was heavily invested in bidding on competitor keywords within the financial management category. While conversions from these competitive conquesting campaigns grew steadily, so did the costs. To achieve positive return on ad spend (ROAS), the team needed a better method to keep costs aligned with an efficient target cost per goal (CPG) for their registration event. Unfortunately, Apple Search Ads optimizes only toward cost per acquisition (CPA) for installs; no app event optimization was available to better align campaign performance with the desired registration event.":1,"#Vertical: Finance":1,"#Contact your Client Success Manager or email <a ljsid-1=\"\">Unterstützung</a>":1,"#App Store":1,"#Webinars":1,"#Programmatic & Mobile Specialist":1,"#Jeff Richardson (Moderator)":1,"#A popular online gaming platform with over 70 million DAU and 216 million MAU that provides users with cutting-edge technologies for game creation and gameplay. The platform offers an acclaimed array of user-generated content and immersive experiences while fostering a vibrant community of players and developers.":1,"#Decreased average CPG":1,"#Increased in-app purchase revenue":1,"#Increased average D3 ROAS":1,"#Learn how a gaming platform maximized Apple Search Ads efficiency using Search Ads Maven automation tools, leading to a marked boost in ROAS.":1,"#Interested in running a free 30-day automation test against your ASA campaigns? Request a demo <a ljsid-1=\"\">here</a>.":1,"#In the ever-evolving landscape of digital marketing, embracing innovative campaign management and automation tools such as Search Ads Maven is a strategic move that not only keeps agencies and brands ahead of the curve, but also unlocks a world of data-driven possibilities. ASA campaigns become more strategic and efficient when you’re not stuck in the weeds trying to perform all of the manual adjustments and optimizations yourself. Automation makes your ASA campaigns quick and responsive to changing market dynamics, fluctuating keyword bidding rates, and other variables.":1,"#Implementing ASA Automation with Search Ads Maven":1,"#By harnessing the power of Search Ads Maven, the case subject experienced remarkable outcomes. This assured them that each new ad dollar spent to scale Apple Search Ads would now pull its full weight, empowering them to increase advertising spend with confidence and continue to drive exceptional performance while maximizing ROAS.":1,"#Moreover, with automation revealing which keywords shined via increased budget, the company saw a boost of 8% in keyword terms driving registration events. Two overseas regions in particular enjoyed ROAS increases of more than 125%.":1,"#12% decrease in average CPG, defined as registration events":1,"#50% increase in revenue from in-app purchases":1,"#79% increase in D3 ROAS":1,"#The company analyzed results for 13-day periods before and after employing Search Ads Maven. The results were exemplary:":1,"#The combined efficiency gains from automation saved hours of manual labor every week, freeing up time to focus on overall strategy.":1,"#<strong ljsid-0=\"\">Automated time-consuming bid adjustments:</strong> Using Automation Studio, automation rules were set up to monitor CPA and ROAS hourly throughout the day and auto-adjust min and mix bids across brand and non-brand keywords to maximize spend efficiency. This saved hours for UA team members who previously did this manually.":1,"#Vertical: Gaming":1,"#<strong ljsid-0=\"\">Templatized new keyword testing and optimization:</strong> The team activated Keyword Optimization Journey, a built-in strategy template. Groups of new keywords could be bulk-added and assigned desired test-spend caps. An automated process managed keyword bid ranges to gain traffic volume across impressions, taps, installs, and post-install goals, vetting out which keywords were performant enough to be added into dedicated campaigns. AI Suggestions within the Keyword Analysis dashboard could be leveraged to identify the best keywords to run through this process across countries, regions, and languages.":1,"#<strong ljsid-0=\"\">Connected MMP data to auto-optimize to target cost per goal (CPG):</strong> Via the integration dashboard, the team was able to connect their mobile measurement partner (MMP) to auto-import post-install event data, then build custom goals into the platform based on specific post-install event actions and/or revenue from in-app purchases. This eliminated the manual reporting process and enabled them to create automation rules that prioritized budget toward keywords, ad groups, and campaigns able to drive optimal down-funnel engagement.":1,"#Utilizing Search Ads Maven, the UA team":1,"#The UA team engaged with Search Ads Maven, an Apple Search Ads campaign management provider and automation platform. Our experts worked closely with the company’s UA team to understand their challenges, growth goals, key performance indicators (KPIs), and ROAS targets on ASA. With this foundation, a strategy was devised for scaling the team’s workflows and automating campaign management with guardrails to maintain desired CPA rates and ROAS goals.":1,"#The UA team knew they needed to invest more to level up their ASA game. However, until they could figure out a scalable approach to manage additional keywords and campaigns and get the most out of any increased spend, they were reluctant to allocate more ad dollars to this channel partner.":1,"#<strong ljsid-0=\"\">Time-consuming bid adjustments:</strong> The UA team spent hours each week adjusting minimum and maximum bid amounts across hundreds of keywords in different countries and regions to target their optimal cost per acquisition (CPA) and return on ad spend (ROAS). This tedious process had to be repeated whenever market dynamics changed bid pricing—resulting in a never-ending cycle that consumed valuable time and reduced team efficiency.":1,"#<strong ljsid-0=\"\">Efficiently testing new keywords:</strong> To scale their growth potential and move beyond non-incremental brand terms, the team was always on the hunt to test new keywords across different countries and regions that could drive a healthy tap-to-install ratio with solid post-install engagement. Unfortunately, the process to identify the keywords, manage test spend, monitor the results, and quickly pause underperformers proved laborious. The process wasn’t scalable and limited their ability to deploy a vibrant keyword-expansion strategy.":1,"#<strong ljsid-0=\"\">Optimizing spend based on post-install engagement:</strong> While new user acquisitions were a key success metric, the more important goal was post-install engagement in the form of registrations and in-app purchases. Since the ASA platform optimizes only on taps and installs, the UA team had to build reporting flows to find the keywords driving the best purchase and registration rates, then adjust bids manually. The process was slow and clunky, allowing the team to make such adjustments only once a week, resulting in wasted spend.":1,"#The user acquisition (UA) team struggled to scale their growth efforts on Apple Search Ads (ASA) in the face of several common pain points:":1,"#Director of Product Marketing":1,"#GM of Search Ads Maven":1,"#23% of marketers on ASA don’t spend on brand protection":1,"#23% of Marketers on ASA Don’t Spend on Brand Protection":1,"#December 10, 2024":1,"#生成 AI:":1,"#透過的な自動化:":1,"#MMP イベント データ:":1,"#申请演示":1,"#<strong ljsid-0=\"\">Jeff Richardson (Moderator)</strong><br ljsid-1=\"\"> Director of Product Marketing":1,"#Search Ads Maven Works With Kochava and Any Other MMP":1,"#Custom Product Pages: Decorating for the Holidays and Every Day":1,"#Get On-Demand Access":1,"#[Watch On Demand]":1,"#Webinar with Realtime Agency covering brand protection on Apple Search Ads":1,"#轻松":1,"#免费尝试":1,"#词汇表":1,"#Customer":1,"#翻译质量很棒":1,"#请对此翻译评分":1,"#October 29, 2024":1,"#4 Brand Protection Traps to Avoid on Apple Search Ads":1,"#Understanding Apple Search Ads’ 4 Ad Placements":1,"#像你一样的":1,"#查看案例研究":1,"#案例研究：":1,"#网络研讨会：":1,"#Does protecting your brand terms on Apple Search Ads eat up more of your spend than you’d like? What if brand protection didn’t have to be so costly? Join ASA experts from Search Ads Maven and Realtime Agency as they unpack secrets to help you protect your brand—and your budget. Learn automation tips for optimizing your impression share while driving new efficiencies.":1,"#Brand Protection on Apple Search Ads: Expert Tips for Boosting Efficiency and Incrementality":1,"#支持文档":1,"#常问问题":1,"#Apple Search Ads 101: Understanding the Four Ad Placements":1,"#October 9, 2024":1,"#<strong ljsid-0=\"\">Hamilton Radcliffe</strong><br ljsid-1=\"\"> GM of Search Ads Maven":1,"#Ask your questions for the webinar:":1,"#Reduce campaign & keyword management task load by<strong ljsid-1=\"\"> 5-10X</strong>":1,"#<span ljsid-0=\"\">Optimize & Scale</span> Your Apple Search Ads Campaigns With Ease":1,"#Ask about a<span ljsid-1=\"\"> FREE Trial</span> to test our most powerful features:":1,"#September 30, 2024":1,"#4 Ways to Use New View-Through Metrics on Apple Search Ads":1,"#Mark Franklin":1,"#Solution":1,"#Challenge":1,"#Case Study":1,"#Impact":1,"#Takeaways":1,"#Meet the Speakers":1,"#翻译质量很差":1,"#up to $25,000":1,"#Select...":1,"#Average Monthly ASA Spend":1,"#Not sure":1,"#Complete this form to get a demo with our Apple Search Ads experts.":1,"#See What <span ljsid-1=\"\">Search Ads Maven</span> Can Do for You":1,"#Demo next-gen campaign management and automation tools designed to maximize your Apple Search Ads efficiency and scale.":1,"#Information Services Provider Scores Competitive Conquest Savings With 29% CPG Reduction on Apple Search Ads":1,"#Depends":1,"#Search Match?":1,"#CPA: Cost-Per-Acquisition | CPT: Cost-Per-Tap":1,"#Discovery":1,"## of Keywords":1,"#Add to your brand campaign keywords in discovery or category campaigns that are high performing.":1,"#• In-App Events":1,"#• Keywords":1,"#<span ljsid-0=\"\">3.</span> Run your campaigns, find patterns, and build benchmarks":1,"#<span ljsid-0=\"\">And step 4…</span> repeat regularly!":1,"#Brand keywords that fall in conversion rates can be moved to discovery, category, or brand campaigns with lower bid amounts.":1,"#Re-structure budget, campaigns, and ad groups":1,"#High CPT":1,"#< 25 per ad group":1,"#No":1,"#<span ljsid-0=\"\">2.</span> Organize your campaigns and keywords by type":1,"#Ad groups should be evaluated for budget and keyword performance in different regions.":1,"#Take the historical data on keywords and chart the trends of each one. Some keywords (single or longtail) are used differently as time goes on. A good bid amount a year ago may be worth more today.":1,"#< 50 per ad group":1,"#Place keywords into buckets based on key values like CPA and Conversion Rate (CR).":1,"#Broad":1,"#No cap":1,"#• Categories":1,"#• Title":1,"#Find user and seasonal patterns to keywords":1,"#<span ljsid-0=\"\">1.</span> Review your metadata":1,"#The <span ljsid-1=\"\">1-2-3s</span> of Apple Search Ads":1,"#Low performing keywords with high CPT and low CR should be added to a negative keywords list.":1,"#Yes":1,"#Match Type":1,"#Suggested Caps":1,"#Analyze A/B tests to see how Custom Product Pages can be used to increase conversion.":1,"#Optimize your iOS App Store presence with this handy guide of the 1-2-3s of Apple Search Ads. Learn the basics and have fun doing it.":1,"#Type":1,"#Competitor/Conquest":1,"#• User Reviews":1,"#Break down your metadata into a brand keyword list. Review your categories. Read over your reviews for new conquesting keywords.":1,"#• Developer Name":1,"#• Subtitle":1,"#Exact":1},"version":1988}]