[{"_id":"project-settings","settings":{"translateMetaTags":true,"translateAriaLabels":true,"translateTitle":true,"showWidget":true,"isFeedbackEnabled":false,"fv":1,"customWidget":{"theme":"custom","font":"rgb(255,255,255)","header":"rgb(47,65,108)","background":"rgba(47,65,108,1)","position":"right","positionVertical":"top","border":"rgb(204,204,204)","borderRequired":false,"widgetCompact":true,"isWidgetPositionRelative":false},"widgetLanguages":[],"activeLanguages":{"zh":"中文(简体)","de":"Deutsch","ja":"日本語","ko":"한국어","es":"Español","ru":"Русский","en":"English"},"enabledLanguages":["de","en","es","ja","ko","ru","zh"],"debugInfo":false,"displayBranding":false,"displayBrandingName":false,"localizeImages":false,"localizeUrls":false,"localizeImagesLimit":false,"localizeUrlsLimit":true,"localizeAudio":false,"localizeAudioLimit":false,"localizeDates":false,"disabledPages":[],"regexPhrases":[],"allowComplexCssSelectors":false,"blockedClasses":false,"blockedIds":false,"phraseDetection":true,"customDomainSettings":[],"seoSetting":[],"translateSource":false,"overage":false,"detectPhraseFromAllLanguage":false,"googleAnalytics":false,"mixpanel":false,"heap":false,"disableDateLocalization":false,"ignoreCurrencyInTranslation":false,"blockedComplexSelectors":[]},"version":2667},{"_id":"en","source":"en","pluralFn":"return n != 1 ? 1 : 0;","pluralForm":2,"dictionary":{},"version":2667},{"_id":"outdated","outdated":{"#<strong ljsid-0=\"\">Transparent Automation:</strong> Lassen Sie sich nicht von Blackbox-Automatisierung verbrennen. Unser Automation Studio zeigt die Bausteine Ihrer Automatisierungsauslöser, Aktionen und Logikregeln transparent an.":1,"#Apple Search Ads Is Now Apple Ads.":1,"#Once your account has synced, our client success team will schedule a 30-minute call to review your campaign performance and propose an automation strategy to maximize your efficiency while achieving your goals. <a ljsid-1=\"\">시작하기</a>":1,"#Explore <span ljsid-1=\"\">All the Benefits</span> Apple Search Ads 캠페인 관리 플랫폼으로 Search Ads Maven 사용":1,"#검색 광고 Maven 사용 <strong ljsid-1=\"\">자동화 스튜디오</strong>당사 전문가 팀은 귀하의 목표와 KPI를 기반으로 완전히 투명한 논리를 갖춘 자동화 전략을 구축하는 데 도움을 드립니다.":1,"#<span ljsid-0=\"\">전략적 성장</span> 으로 작업 부하를 전술적 조정에서 전환하세요":1,"#<span ljsid-0=\"\">당신과 같은</span> 다른 Apple 광고 마케터의 이야기를 들어보세요":1,"#Apple Search Ads Is Now Apple Ads. <a ljsid-1=\"\"><span ljsid-1-0=\"\">더 알아보기</span></a>":1,"#Once your account has synced, our client success team will schedule a 30-minute call to review your campaign performance and propose an automation strategy to maximize your efficiency while achieving your goals. <a ljsid-1=\"\">Erste Schritte</a>":1,"#Explore <span ljsid-1=\"\">All the Benefits</span> der Verwendung von Search Ads Maven als Ihre Apple Search Ads-Kampagnenverwaltungsplattform":1,"#Mit Search Ads Maven <strong ljsid-1=\"\">Automation Studio</strong>Unser Expertenteam hilft Ihnen beim Aufbau einer Automatisierungsstrategie mit vollständig transparenter Logik basierend auf Ihren Zielen und KPIs.":1,"#Посмотрите, что может сделать для вас <span ljsid-1=\"\">Поисковая реклама Maven</span>":1,"#Shopping Apps in Apple Search Ads - Search Ads Maven":1,"#강화하고 확장하세요":1,"#<a ljsid-0=\"\">사례 연구</a> <i ljsid-2=\"\"></i> Gaming Powerhouse":1,"#Apple Search Ads 캠페인을 간편하게 <span ljsid-1=\"\">최적화하고 확장하세요</span>":1,"#3–4 раза":1,"#10–15 раз":1,"#5–10 раз":1,"#БЕСПЛАТНУЮ пробную версию":1,"#Case StudyCase Studies Realtime Agency":1,"#Product Archives - searchadsmaven.com":1,"#Apple Search Ads Is Now Apple Ads. <a ljsid-1=\"\"><span ljsid-1-0=\"\">Lern mehr</span></a>":1,"#© Search Ads Maven, 2025 | <a ljsid-1=\"\">Unterstützung</a> | <a ljsid-3=\"\">Website Privacy Policy</a>":1,"#<a ljsid-0=\"\">实例探究</a> <i ljsid-2=\"\"></i> Realtime Agency":1,"#Sie können sogar die Sichtbarkeitswerte und bezahlten Keywords Ihrer Konkurrenten überwachen, damit Sie wissen, was erforderlich ist, um jedes Mal die Ausschreibung zu gewinnen.":1,"#<strong ljsid-0=\"\">50 %</strong> Einsparungen bei den Markenausgaben<br ljsid-2=\"\"> <strong ljsid-4=\"\">85 %</strong> niedrigerer durchschnittlicher CPT<br ljsid-6=\"\"> <strong ljsid-8=\"\">Anteil der Stimme</strong> bei 90–100 % gehalten":1,"#With your permission we and our partners may use precise geolocation data and identification through device scanning. You may click to consent to our and our 208 partners’ processing as described above. Alternatively you may access more detailed information and change your preferences before consenting or to refuse consenting.":1,"#찾았다":1,"#<strong ljsid-0=\"\">행복한 활동:</strong> 블랙박스 자동화로 인해 지치지 마세요. Automation Studio는 자동화 트리거, 작업 및 논리 규칙의 구성 요소를 투명하게 표시합니다.":1,"#<strong ljsid-0=\"\">랏 심사</strong><br ljsid-1=\"\"> 성과가 저조한 캠페인에서 성과가 좋은 캠페인으로 예산을 자동으로 재배치합니다.":1,"#<strong ljsid-0=\"\">캠프 여행</strong><br ljsid-1=\"\"> 전담 캠페인에 추가할 새로운 고성과 키워드를 자동으로 검색하고 검증합니다.":1,"#시간이 너무 많이 걸립니다.":1,"#Share of Voice는":1,"#close":1,"#识图提问":1,"#Get Started":1,"#See What <span ljsid-1=\"\">搜索广告专家</span> Can Do for You":1,"#<a ljsid-0=\"\">Case Studies</a> <i ljsid-2=\"\"></i> Realtime Agency":1,"#No. The Searchadsmaven.com website is not intended for the use of persons under thirteen years of age. Search Ads Maven does not knowingly solicit or collect":1,"#—the precise point where additional share of voice no longer yields proportional returns.":1,"#incrementality threshold":1,"#Transform your brand from vulnerable territory to a strategic stronghold that weakens competitor positions while strengthening your own. Master the art of finding your kingdom’s optimal":1,"#, strategic brand protection has never been more critical.":1,"#Apple Ads attribution of installs jumping from 12% to 32% post-iOS 14.5":1,"#intensifying competition for brand terms":1,"#Are you struggling to efficiently protect your brand terms on Apple Ads (formerly Apple Search Ads)? Download this Brand Protection Playbook!":1,"#This comprehensive playbook equips you with tactical knowledge to defend your brand efficiently while maximizing return on investment on Apple Ads (formerly Apple Search Ads). With":1,"#Download Your Brand Protection Strategy Playbook":1,"#Download your strategic advantage now!":1,"#Royal Dominion! Establish your kingdom’s optimal defenses upon your sovereign borders, wisely allocating resources to expand your influence across the App Store realm.":1,"#Object of the Game":1,"#With battle-tested strategies, real-world case studies, and expert insights, this playbook is your tactical manual for conquering the competitive Apple Ads landscape.":1,"#Navigate exact match pitfalls and measurement challenges":1,"#Establish optimal defenses while avoiding wasteful overspending":1,"#Effectively deploy three proven strategic approaches based on your tactical situation":1,"#You’ll discover how to":1,"#Essential Reading for Apple Ads Marketers Ready to Level Up":1,"#Download your free copy!":1,"#flow-ai-assistant":1,"#<strong ljsid-0=\"\">Suchanzeigen:</strong> Durch die schnelle Integration mit einem oder mehreren Ihrer ASA-Konten können Sie alle Ihre Apple Search Ads-Aktivitäten problemlos über alle Kampagnentypen hinweg verwalten (Suchergebnisse, Suchregisterkarte, Heute-Registerkarte und Produktseite).":1,"#All the Benefits":1,"#<a ljsid-0=\"\">Realtime Agency</a>, a leading independent performance marketing agency with a unique, scientific approach to ads, helps major brands elevate their growth strategy on Apple Search Ads (ASA) and beyond. With deep industry knowledge in building and executing innovative digital strategies, Realtime’s digital scientists relentlessly drive performance for brands while balancing efficiencies via their test, learn, and scale methodology.":1,"#Vertical: Advertising Agency":1,"#Realtime search specialists are now able to reprioritize their time into developing strategy, while Search Ads Maven supports their more manual tasks—resulting in highly efficient scaling on non-brand terms. Search Ads Maven has enabled them to better operationalize and automate campaign and keyword bidding optimization based on goal reporting. This saves an average of 8 hours of work per week with always-on automation, enabling Realtime to reduce average CPG by 30% or more for most clients.":1,"#While CPG drives growth of a higher caliber, the process of analyzing and calculating CPG is often time-consuming. This makes it difficult to quickly adapt to sudden spend fluctuations brought on by keyword bidding wars and other variables, which can rapidly burn through spend and reduce efficiency. Realtime knew they needed a more efficient process to calculate deeper funnel goal performance and adjust bidding strategy accordingly.":1,"#Realtime onboarded Search Ads Maven, an ASA campaign management platform. This eliminated the need for manual CPG reporting. Within Search Ads Maven, they can define custom goals based on tailored criteria and optimize towards the client’s target CPG.":1,"#In an effort to help more brands scale on ASA, Realtime sought a tool to aid in automating their campaign optimization process based on goal performance.":1,"#Brands often look to agencies to help them scale their growth on ASA while keeping their cost per acquisition low. Realtime Agency, however, takes it a step further. They combine ASA data with mobile measurement partner (MMP) post-install event data to understand user quality beyond the acquisition and optimize toward a cost per goal (CPG). The goal may be a trial activation, an in-app purchase, or another post-install conversion action.":1,"#The Search Ads Maven support team has been superb, fully understanding our goals and then crafting automation rules that put those goals into autopilot. This is now enabling our team to be more efficient, meaning we get to help more brands succeed on Apple Search Ads.":1,"#Bid | What is a Bid | What is a Bid in marketing | Bid Definition":1,"#© Search Ads Maven, 2025 | <a ljsid-1=\"\">Unterstützung</a> | <a ljsid-3=\"\">Website-Datenschutzrichtlinie</a>":1,"#Explore":1,"#With Search Ads Maven, Realtime Agency":1,"#最大挑战":1,"#太耗时":1,"#关键词之旅":1,"#迟到获胜®":1,"#用完":1,"#不要被黑盒自动化所困扰。我们的 Automation Studio 透明地显示自动化触发器、操作和逻辑规则的构建块。":1,"#针对任何报告指标设置警报，以便在活动、出价和其他变量发生突然变化时收到通知。":1,"#Full MMP Integration for Search Ads Maven":1,"#November 3, 2022":1,"#TTR (Tap-Through Rate)":1,"#Trademark Bidding":1,"#Today Tab Campaign":1,"#Target CPA (Cost Per Acquisition)":1,"#T":1,"#SKAdNetwork":1,"#Search Term":1,"#Product Page Campaign":1,"#Popularity Checker":1,"#P":1,"#Organic Keyword Attribution":1,"#O":1,"#Match Types":1,"#Match Plurals":1,"#Low Volume Terms":1,"#Keyword Popularity":1,"#Keyword Attribution":1,"#Fake Installs":1,"#F":1,"#Discovery Campaign":1,"#Creative Specs":1,"#Creative Ad Variations":1,"#CPA Cap":1,"#Cost per Thousand Impressions (CPM)":1,"#Cost per Tap (CPT)":1,"#Cost per Install (CPI)":1,"#Cost per Acquisition (CPA)":1,"#Conversion Rate":1,"#Campaign Structure":1,"#Campaign Manager":1,"#Bulk Upload":1,"#Bulk Edit":1,"#Budget Exhausted":1,"#Bid Types":1,"#Bid Amount":1,"#Bid Adjustment":1,"#Automation":1,"#Auction":1,"#Ad Placement":1,"#Attribution Window":1,"#Attribution":1,"#Apple Search Ads Storefront":1,"#Apple Search Ads Login":1,"#Apple Search Ads Credit":1,"#Apple Search Ads Certification":1,"#Apple Search Ads Basic":1,"#Apple Search Ads Agency Account":1,"#Apple Search Ads Advanced":1,"#利用生成式人工智能来发现新的建议关键字，您可以将其纳入您的营销活动中。":1,"#利用我们最受欢迎的活动策略模板或在我们专家的帮助下构建您自己的策略模板。":1,"#集成您的移动测量合作伙伴 (MMP)，以获取安装后事件数据，以实现安装点之外的自定义目标优化。":1,"#快速与您的一个或多个 ASA 帐户集成，轻松管理所有广告活动类型（搜索结果、搜索选项卡、今日选项卡和产品页面）的所有 Apple Search Ads 活动。":1,"#Apple Search Ads Today Tab & Product Page Ads":1,"#November 16, 2022":1,"#A popular online gaming platform with over 70 million DAU and 216 million MAU that provides users with cutting-edge technologies for game creation and gameplay. The platform offers an acclaimed array of user-generated content and immersive experiences while fostering a vibrant community of players and developers.":1,"#Decreased average CPG":1,"#Increased in-app purchase revenue":1,"#Increased average D3 ROAS":1,"#Learn how a gaming platform maximized Apple Search Ads efficiency using Search Ads Maven automation tools, leading to a marked boost in ROAS.":1,"#Interested in running a free 30-day automation test against your ASA campaigns? Request a demo <a ljsid-1=\"\">here</a>.":1,"#In the ever-evolving landscape of digital marketing, embracing innovative campaign management and automation tools such as Search Ads Maven is a strategic move that not only keeps agencies and brands ahead of the curve, but also unlocks a world of data-driven possibilities. ASA campaigns become more strategic and efficient when you’re not stuck in the weeds trying to perform all of the manual adjustments and optimizations yourself. Automation makes your ASA campaigns quick and responsive to changing market dynamics, fluctuating keyword bidding rates, and other variables.":1,"#Implementing ASA Automation with Search Ads Maven":1,"#By harnessing the power of Search Ads Maven, the case subject experienced remarkable outcomes. This assured them that each new ad dollar spent to scale Apple Search Ads would now pull its full weight, empowering them to increase advertising spend with confidence and continue to drive exceptional performance while maximizing ROAS.":1,"#Moreover, with automation revealing which keywords shined via increased budget, the company saw a boost of 8% in keyword terms driving registration events. Two overseas regions in particular enjoyed ROAS increases of more than 125%.":1,"#12% decrease in average CPG, defined as registration events":1,"#50% increase in revenue from in-app purchases":1,"#79% increase in D3 ROAS":1,"#The company analyzed results for 13-day periods before and after employing Search Ads Maven. The results were exemplary:":1,"#The combined efficiency gains from automation saved hours of manual labor every week, freeing up time to focus on overall strategy.":1,"#<strong ljsid-0=\"\">Automated time-consuming bid adjustments:</strong> Using Automation Studio, automation rules were set up to monitor CPA and ROAS hourly throughout the day and auto-adjust min and mix bids across brand and non-brand keywords to maximize spend efficiency. This saved hours for UA team members who previously did this manually.":1,"#Vertical: Gaming":1,"#<strong ljsid-0=\"\">Templatized new keyword testing and optimization:</strong> The team activated Keyword Optimization Journey, a built-in strategy template. Groups of new keywords could be bulk-added and assigned desired test-spend caps. An automated process managed keyword bid ranges to gain traffic volume across impressions, taps, installs, and post-install goals, vetting out which keywords were performant enough to be added into dedicated campaigns. AI Suggestions within the Keyword Analysis dashboard could be leveraged to identify the best keywords to run through this process across countries, regions, and languages.":1,"#<strong ljsid-0=\"\">Connected MMP data to auto-optimize to target cost per goal (CPG):</strong> Via the integration dashboard, the team was able to connect their mobile measurement partner (MMP) to auto-import post-install event data, then build custom goals into the platform based on specific post-install event actions and/or revenue from in-app purchases. This eliminated the manual reporting process and enabled them to create automation rules that prioritized budget toward keywords, ad groups, and campaigns able to drive optimal down-funnel engagement.":1,"#Utilizing Search Ads Maven, the UA team":1,"#The UA team engaged with Search Ads Maven, an Apple Search Ads campaign management provider and automation platform. Our experts worked closely with the company’s UA team to understand their challenges, growth goals, key performance indicators (KPIs), and ROAS targets on ASA. With this foundation, a strategy was devised for scaling the team’s workflows and automating campaign management with guardrails to maintain desired CPA rates and ROAS goals.":1,"#The UA team knew they needed to invest more to level up their ASA game. However, until they could figure out a scalable approach to manage additional keywords and campaigns and get the most out of any increased spend, they were reluctant to allocate more ad dollars to this channel partner.":1,"#<strong ljsid-0=\"\">Time-consuming bid adjustments:</strong> The UA team spent hours each week adjusting minimum and maximum bid amounts across hundreds of keywords in different countries and regions to target their optimal cost per acquisition (CPA) and return on ad spend (ROAS). This tedious process had to be repeated whenever market dynamics changed bid pricing—resulting in a never-ending cycle that consumed valuable time and reduced team efficiency.":1,"#<strong ljsid-0=\"\">Efficiently testing new keywords:</strong> To scale their growth potential and move beyond non-incremental brand terms, the team was always on the hunt to test new keywords across different countries and regions that could drive a healthy tap-to-install ratio with solid post-install engagement. Unfortunately, the process to identify the keywords, manage test spend, monitor the results, and quickly pause underperformers proved laborious. The process wasn’t scalable and limited their ability to deploy a vibrant keyword-expansion strategy.":1,"#<strong ljsid-0=\"\">Optimizing spend based on post-install engagement:</strong> While new user acquisitions were a key success metric, the more important goal was post-install engagement in the form of registrations and in-app purchases. Since the ASA platform optimizes only on taps and installs, the UA team had to build reporting flows to find the keywords driving the best purchase and registration rates, then adjust bids manually. The process was slow and clunky, allowing the team to make such adjustments only once a week, resulting in wasted spend.":1,"#The user acquisition (UA) team struggled to scale their growth efforts on Apple Search Ads (ASA) in the face of several common pain points:":1,"#Targeting":1,"#Why Is Search Ads Maven the Must-Have Tool for App Marketers in 2023?":1,"#The Benefits of Using an Ad Campaign Management Platform for Your Apple Search Ads Campaigns":1,"#Search Ads Maven Gains Scripted Automation and Onboarding Wizard":1,"#January 9, 2023":1,"#Contact your Client Success Manager or email <a ljsid-1=\"\">Unterstützung</a>":1,"#Share of Voice":1,"#AppTrackingTransparency (ATT)":1,"#Please complete the form below and a member of the Search Ads Maven team will reach out to you shortly.":1,"#Last Name":1,"#App Store":1,"#April 24, 2023":1,"#Product Page":1,"#Customer":1,"#Responds to market changes <strong ljsid-1=\"\">20X faster</strong> due to automation":1,"#Reduced the average CPG by <strong ljsid-1=\"\">30%</strong> or more":1,"#Saves <strong ljsid-1=\"\">8+ hours</strong> of manual work per week":1,"#Further, Realtime implemented advanced automation rules through Search Ads Maven’s Automation Studio to automate bid and spend adjustments at the keyword, ad group, and/or campaign level based on their return on ad spend (ROAS) goals. This automation allows their campaigns to adapt hourly to changing variables and competing max bids, as opposed to previous adjustments that could only be accomplished manually 2-3 times per week.":1,"#First Name":1,"#최적화하고 확장하세요":1,"#Today Tab":1,"#Apple Ads Attribution Payload":1,"#Apple Ads Attribution Token":1,"#Search Tab":1,"#Business Email":1,"#Play Video: Scale Your Apple Search Ads Strategy With Search Ads Maven":1,"#시작하기":1,"#Apple Search Ads":1,"#and":1,"#Search Tab Campaign":1,"#Search Match":1,"#The Search Ads Maven glossary aims to provide definitions of key words used throughout the site for educational purposes and clarity.":1,"#Limit Ad Tracking (LAT)":1,"#Metadata":1,"#K":1,"#M":1,"#API (Application Program Interface)":1,"#Custom Product Pages (CPP)":1,"#Mobile Measurement Partner (MMP)":1,"#Daily Cap":1,"#Q":1,"#Challenge":1,"#Case Study":1,"#Takeaways":1,"#Search Ads Maven Dashboard":1,"#S":1,"#B":1,"#Search Ad Campaign":1,"#N":1,"#Conversion":1,"#AdServices Framework":1,"#A":1,"#Quick Add":1,"#查看案例研究":1,"#案例研究：":1,"#网络研讨会：":1,"#Solution":1,"#Impact":1,"#Visit our <a ljsid-1=\"\">Bloggen</a> to learn more about Apple Search Ads and our tools":1,"#Demographic":1,"#L":1,"#Apple Search Ads Automation Leads to Boost in ROAS":1,"#Depends":1,"#Search Match?":1,"#CPA: Cost-Per-Acquisition | CPT: Cost-Per-Tap":1,"## of Keywords":1,"#Add to your brand campaign keywords in discovery or category campaigns that are high performing.":1,"#• In-App Events":1,"#• Keywords":1,"#<span ljsid-0=\"\">3.</span> Run your campaigns, find patterns, and build benchmarks":1,"#<span ljsid-0=\"\">And step 4…</span> repeat regularly!":1,"#Brand keywords that fall in conversion rates can be moved to discovery, category, or brand campaigns with lower bid amounts.":1,"#Re-structure budget, campaigns, and ad groups":1,"#High CPT":1,"#< 25 per ad group":1,"#No":1,"#<span ljsid-0=\"\">2.</span> Organize your campaigns and keywords by type":1,"#Ad groups should be evaluated for budget and keyword performance in different regions.":1,"#Take the historical data on keywords and chart the trends of each one. Some keywords (single or longtail) are used differently as time goes on. A good bid amount a year ago may be worth more today.":1,"#< 50 per ad group":1,"#Place keywords into buckets based on key values like CPA and Conversion Rate (CR).":1,"#Broad":1,"#No cap":1,"#• Categories":1,"#• Title":1,"#Find user and seasonal patterns to keywords":1,"#<span ljsid-0=\"\">1.</span> Review your metadata":1},"version":2667}]