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A<em ljsid-1=\"\"> culture of recognition</em> is unique because it engages, energizes, and empowers employees. In...":1,"#the-power-of-thanks":1,"#<a ljsid-0=\"\">Derek Irvine</a> is the vice president of client strategy and consulting at Globoforce. In this role, he helps clients leverage proven recognition strategies and best practices to elevate employee engagement, increase retention, and improve bottom-line results. Irvine is one of the world’s foremost experts on employee recognition and engagement, helping business leaders set higher visions and ambitions for their companies’ cultures. As the author of the acclaimed blog “Recognize This!”, he teaches HR and business leaders how to use recognition to proactively manage company culture. 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(error: https://accel-ebscolearning-com.unis.remotexs.co/MFE-User-Authentication-IA/38.fafd65a487f3ed347c80.js) while loading \"./ResetPassword\" from 6518":1,"#Organizations face unexpected events on a regular basis. Successful organizations know that they must deal with these events with flexibility, adaptability, and alertness. They also learn from their mistakes and are less concerned with blame. In contrast, organizations that confront unexpected events by covering up errors, assigning blame, and ignoring warning signs may soon find themselves suffering the repercussions. Psychologist Karl E. Weick and college business educator Kathleen M. Sutcliffe, authors of Managing the Unexpected, provide a blueprint for managers looking to forge successful organizations, which they term high reliability organizations (HROs). The authors show how some organizations collapse under their own weight while others adapt by using the principles of HRO. To forge high reliability organizations, five principles must be followed: Preoccupation with failure. HROs stand above other organizations because their managers think constantly about failure, treating mistakes as symptoms of underlying problems. Even small mistakes command attention.":1,"#Kathleen M. Sutcliffe, Karl E. Weick":1,"#250 Results found for <span ljsid-1=\"\">\"manual para la investigacion y reconstruccion de las causas de accidentes de trafico \"</span>":1,"#<a ljsid-0=\"\"><strong ljsid-0-0=\"\">Navi Radjou</strong></a> is a French-American innovation and leadership scholar based in Barcelona, Spain. Since 2021, he is ranked by Thinkers50 as one of the 50 most influential management thinkers in the world. Radjou has served as a Fellow at the University of Cambridge's Judge Business School (UK) and as a vice president at Forrester Research. In 2013, he won the Thinkers50 Innovation Award. He’s coauthor of three books: <em ljsid-2=\"\">Jugaad Innovation, From Smart to Wise,</em> and<em ljsid-4=\"\"> Frugal Innovation</em>.":1,"#You can think and act flexibly by asking yourself why not, finding a silver lining in every challenge, and trying different ways to achieve your goal.":1,"#Third, experiment with multiple ways to reach a goal. There was a saying in the military, “No battle plan survives first contact with the enemy”; so, don't stick to a single plan. You need to have a clear vision of where you want to get to but be willing to experiment and try different paths to get there. Be agile enough to quickly switch from one path to another along the way.":1,"#Second, find the silver lining in any crisis. What everyone views as a problem can be a blessing in disguise—if you can see it. For instance, can you rethink the climate crisis as a climate opportunity? Some visionary companies do. Interface, a world-leading carpet company, views the carbon in the atmosphere causing climate change not as a problem, but an opportunity. Interface captures carbon from the atmosphere and uses it as a valuable resource to produce its carpet tiles.":1,"#First, don't just think outside the box: Create whole new boxes. Be willing to challenge the status quo by asking yourself “Why not?” The CEO of French car maker Renault asked himself, “Why not sell a car for just $6,000?” Everyone thought that was mission impossible. Yet, Renault managed to build and launch a $6,000 car, which became a huge best-seller in Europe and emerging markets. Then Renault asked itself, “Why not build Europe's cheapest electric car?” So they launched an electric car that cost only $20,000.":1,"#First, don't just think outside the box: Create whole new boxes. Be willing to challenge the status quo by asking yourself “Why not?” The CEO of French car maker Renault asked himself, “Why not sell a car for just $6,000?” Everyone thought that was mission impossible. Yet, Renault managed to build and launch a $6,000 car, which became a huge best-seller in Europe and emerging markets. Then Renault asked itself, “Why not build...":1,"#To succeed in today's unpredictable world, business leaders and entrepreneurs need to be nimble-footed and nimble-minded. There are 3 ways you can learn to think and act flexibly.":1,"#Recently Viewed <span ljsid-2=\"\">(1557)</span>":1,"#Accelerate your learning journey and unlock full access to this full learning path and more":1,"#Recently Viewed <span ljsid-2=\"\">(130)</span>":1,"#<span ljsid-0=\"\">Book Summary</span> <span ljsid-2=\"\">|</span> W. Earl Sasser Jr., Leonard A. Schlesinger, James L. Heskett":1,"#<span ljsid-0=\"\">Book Summary</span> <span ljsid-2=\"\">|</span> Chris Van Gorder":1,"#<span ljsid-0=\"\">Book Summary</span> <span ljsid-2=\"\">|</span> Micah Solomon":1,"#How to Keep your Team Focused":1,"#Tom Ferratt, Jerry Power":1,"#<var hour=\"\"></var>:<var minutes=\"\"></var> minutes":1,"#You are signed in as <var signed_in_as=\"\"></var>":1,"#The article focuses on the importance of establishing effective collaboration methods within teams in the context of modern work environments characterized by constant distractions and rapid changes. It emphasizes the need for clarity in roles and responsibilities, suggesting tools like the RACI matrix and the Herculean Doughnut collaboration template to facilitate discussions about task ownership. Additionally, it highlights the evolving norms of communication, urging teams to define expectations around availability, meeting etiquette, and feedback culture. The conclusion stresses that mature teams, which regularly review their ways of working, can better support each other and prevent burnout, ultimately leading to improved outcomes and a positive work atmosphere.":1,"#Sahil Bloom":1,"#Making Space to Reflect and Refocus":1,"#Effective Habits That Last":1,"#The Conscious Style Guide":1,"#Inclusive terminology is needed in both professional and personal realms, but many find it confusing. Conscious language is flexible, sustainable, and creative. It minimizes harmful patterns and respects others. In The Conscious Style Guide, award-winning writer Karen Yin provides a reference book that empowers readers to create personalized systems for thinking about today’s constantly evolving world of language.":1,"#It's time for a fresh perspective. In this learning path, you’ll hit pause to look inward and outward—reflecting on how you’ve grown, what you’ve learned, and how to move forward with purpose. Through expert videos and thought-provoking summaries, you’ll explore practices for meaningful self-reflection, team debriefs, and reframing goals that no longer serve you. It’s a chance to slow down, realign, and move forwad with clarity and intention.":1,"#Measuring Soft Skills Doesn't Have to be Hard":1,"#The article focuses on the importance of oral communication skills for leaders and provides a framework for improving these skills. It outlines two main components of effective speaking: creating the talk, which involves audience analysis, content selection, organization, and visual aids, and performing the talk, which includes elements like poise, voice modulation, eye contact, gestures, and pacing. The article emphasizes the necessity of understanding the audience to tailor the message effectively and highlights common pitfalls in both creating and delivering talks. It concludes by encouraging leaders to assess their strengths and weaknesses in communication to enhance their effectiveness.":1,"#Rosa Cendros":1,"#Erik Palmer":1,"#Great Leaders Speak Well":1,"#The article focuses on the importance of collecting qualitative data to enhance the evaluation of soft skills development programs. It highlights how traditional metrics often fail to capture the nuanced impacts of training, such as behavior changes and ripple effects on team dynamics. By employing methods like open-ended surveys, reflective assignments, and interviews, organizations can gain deeper insights into how participants apply their learning and the factors that facilitate or hinder this application. The article emphasizes that qualitative data not only complements quantitative metrics but is essential for demonstrating the true value of soft skills training in the workplace.":1,"#Peter C. Oppenheimer":1,"#Jeremy Berman, Nick Black":1,"#Andeed Ma, James Ong, PhD, Siok Siok Tan":1,"#Paul Fiorelli, JD, MBA":1,"#The knowing-doing gap applies to both people and to companies. The knowing-doing gap is: We know what to do, but we often don't do it. At the personal level, we know what we ought to eat, and we know we ought to exercise, but we don't do it. At the company level, we may know, inside an organization we have lots of experience, lots of wisdom, lots of understanding of what we ought to be doing; we understand we may be needing to invest in employee training, but we don't do it; we may know we need to spend more...":1,"#ISBN: 978-0-5937-2755-3":1,"#by Chris Anderson":1,"#Clicking this link will redirect to relevant products for the Author Chris Anderson.":1,"#What’s remarkable about the Internet is its ability to produce viral sensations. Video clips and news stories can be seen and shared by millions of people worldwide within a relatively short period of time, which was unheard of at the start of the...":1,"#true-humility":1,"#ISBN: 978-1-63299-442-4":1,"#by Gavin Seah":1,"#In tribal societies, meaningfulness in...":1,"#Clicking this link will redirect to relevant products for the Author Gavin Seah.":1,"#Have you ever tried with might and main to accomplish something, only to be thwarted by some circumstance beyond your control? For example, you worked hard to plan a perfect golf outing for your boss and your most important clients, but freak unexpected rain kept you off the course. Actions are within our control, but the <em ljsid-1=\"\">outcome</em> is not....":1,"#by Srikumar Rao":1,"#Clicking this link will redirect to relevant products for the Speaker Srikumar Rao.":1,"#Living a life of gratitude. You know, it's so interesting, my coauthor, Adrian Gostick and I—you know, we write business books—and it's so interesting that all the research we've looked at, well over a million engagement surveys in our own research and interviews, that creating a great place at work creates a great place at home. So listen to this number, it's one of my favorite data points of all time: If you are happy and engaged at work, you are 150% more likely to be happy and engaged in your personal life. That ripple effect of sending people home...":1,"#Alert Invalid email format. Please use the format: name@example.com":1,"#Gerd Aulinger, Mike Rother":1,"#Loading chunk 266 failed. (error: https://accel-ebscolearning-com.unis.remotexs.co/MFE-User-Authentication-IA/266.07c876a092be92d157f6.js) while loading \"./Login\" from 6518":1,"#Source: Indigo River Publishing":1,"#In Mastering Turbulence, Joseph McCann and John W. Selsky provide a framework for organizations to survive conditions of uncertainty, or turbulence—any surprise, shock, natural disaster, or windfall than can affect an organization’s overall performance. The authors explore why disruptive change makes some organizations wither away, while others blossom. Survival is a combination of leadership, change management, and adaptive strategies. Adapting to turbulence requires two critical features: agility and resilience. Together, these ideas help organizations respond quickly, exploit opportunities, and resist the dangers of turbulence.":1,"#John W. Selsky, Joseph McCann":1,"#Anna Vogt, Sara Tate":1,"#تعليمي":1,"#بيت":1,"#(7:00 دقائق)":1,"#يطلق":1,"#ما الجديد":1,"#يساعد":1,"#Brian K. Wright, Bob Nelson":1,"#Recently Viewed (81)":1,"#Recently Viewed (85)":1,"#jchiguil@unis.edu.gt":1,"#Tom Smith, Roger Connors":1,"#Derek Irvine, Eric Mosley":1,"#<span ljsid-0=\"\">Video</span> <span ljsid-2=\"\">|</span> Marilee Adams":1,"#<span ljsid-0=\"\">Book Summary</span> <span ljsid-2=\"\">|</span> Kim Wasson":1,"#50 minutes":1,"#Jacqueline N. Font-Guzmán, Bernard Mayer":1,"#(2:32 دقائق)":1,"#Recently Viewed <span ljsid-2=\"\">(22)</span>":1,"#Intelligence officers are master salespeople. Their product is treason. They ensnare others in this high-risk crime thanks to their persuasiveness, likability, confidence, and intellect. Former CIA officer Jason Hanson believes that professionals in every sector can benefit from developing these qualities—and from learning proven spy tactics that can help them to woo, connect, and convince their target audiences of the desirability of anything that they’re trying to sell. In Agent of Influence, Hanson shares the secrets of his operative mindset and how you can use them to realize your own business objectives.":1,"#Separate from conscious memories, the brain also hosts subconscious connections between personal experiences and things such as brands, products, and services. A test from the 1990s called Project Implicit showed that people quickly connect a concept with a category if it is introduced in the same visual field. There is also a tendency, says Bridger, for people to subconsciously favor groups to which they belong, so brands or brand spokespeople from one group might be more appealing to them than another.":1,"#Neuromarketing testers want to know what attracts a person's eye and how to keep it focused on an image or product for the longest amount of time. <em ljsid-1=\"\">Eye-tracking</em> measures fine-detailed vision in the small fovea region of the retina, and it helps explain how data is picked up in individuals' peripheral zones.":1,"#There are six universal facial emotions:":1,"#Implicit Response Measures":1,"#Tests for implicit responses avoid asking participants for their opinions and rely instead on their reaction speeds when pairing concepts and brands. It is important when using this study measure to ensure that everyone has the same exact interpretation of words and categories in order to produce the most accurate result.":1,"#Facial Action Coding":1,"#Although people have trouble verbalizing what attracts them to how something looks, <em ljsid-1=\"\">neuroaesthetic</em> studies can provide some clues. These studies have shown that the easier an image is for the brain to process, the more beautiful it appears to the viewer. People are also known to respond quickly to faces and the emotions faces project. They are more comfortable with things that are familiar to them, which makes branding an important marketing factor. Text also affects consumers, who associate some words with conditions they admire, such as youthful, healthy, and so on, and others with qualities they do not wish to emulate, such as slow, wrinkled, or frightening. By using this information, advertising can prime consumers' brains with images they find attractive based on color, presentation, concepts, familiarity, and even sound.":1,"#With 86 billion neurons, each having thousands of connections, a person's brain receives a flow of information at a rate of about 268 miles per hour. At the same time, the brain is continually busy making plans, executing them, learning things, and controlling physical actions, in addition to processing the world around it. Getting the brain's attention is most commonly a visual challenge. What people intentionally see and the images that are gathered and stored subconsciously contribute to what they remember. There is a difference in the marketing world between what potential buyers recall and what they recognize, and the emphasis for marketing is on long-term memory. Consumers' moods or emotions often affect the way they remember things.":1,"#PART ONE: THEORETICAL INSIGHTS":1,"#Eye-trackers have become less invasive with modern technology and can identify how people view web pages, people's preferred scan paths, the time it takes for them to identify brands, and colors that attract their highest levels of attention. Data can be obtained in the laboratory, online, or in the field. Eye-tracking can also help determine things like optimum ad sizing and placement, the best balance between image and text, and brand color recognition.":1,"#<em ljsid-1=\"\">Behavioral economics</em> looks into the often subconscious reasons why consumers put more value on certain purchasing opportunities than others. For example, if participants are told that a particular food or beverage is more expensive than others, they will typically report that it also tastes better. Most consumers also find it easier to make purchases with their credit cards rather than paying with cash.":1,"#Guidelines for Experiments":1,"#Neuromarketing may be a comparatively new science, but its potential for uncovering the hidden triggers that drive buying decisions is endless. In <strong ljsid-1=\"\">Decoding the Irrational Consumer</strong>, Darren Bridger shows how the fields of cognitive and social psychology, economics, aesthetics, and big data processing are being combined to get inside consumers' minds and discover what actually pushes their buttons.":1,"#Neuroaesthetics focuses on the design and sensory appeal of advertising communication, and behavioral economics are used mostly to determine pricing and value choices. Fortunately, testing is now available to help predict the outcomes of each. <em ljsid-1=\"\">Real-world testing</em> is often done in supermarkets or other stores at the point of impact, where a consumer's reaction to a product or service can be observed. Study controls include making sure the experience is the same for each consumer. For example, if a variety of ad campaigns is the source of testing, materials should all be of the same quality.":1,"#Eye-tracking":1,"#Neuroaesthetics":1,"#The Brain: Attention, Memory, and Emotion":1,"#PART TWO: NEW RESEARCH TOOLS":1,"#<em ljsid-1=\"\">Online testing</em> is another method, which expands the potential number of respondents and is usually less expensive. <em ljsid-3=\"\">Lab testing</em> provides an opportunity for more control because each respondent takes the test under the same environmental conditions and can be easily observed during the process. It is, however, more expensive and less convenient than the other two methods.":1,"#Knowing that consumer value can be subjective, marketers must try to position products on a shelf that is easy to see and reach, or choose to offer a \"buy-one-get-one-free\" approach, rather than reducing the cost of an item. Finding out what values consumers insist on having in particular products, as well as those they are willing to do without, can also guide marketing techniques.":1,"#©2015 Darren Bridger":1,"#9. Biometrics":1,"#11. Computational Neuroscience":1,"#5. Guidelines for Experiments":1,"#8. Facial Action Coding":1,"#Neurorecordings produce images of mental activity, but they are time consuming, expensive, and they require a more sophisticated analysis than most other neuromarketing research. An fMRI, similar to the medical version, can track activity to the smallest areas of the brain, including those involved in emotional experiences. Pictures are taken during the course of several seconds, and can miss reactions to a fast-moving ad sequence, for example.":1,"#Other questions might include what causes them to discontinue using products or services, if they think the products or services would appeal to their family members and friends, or if they believe others would approve of them using the products or services. Questions should be friction-free, which means surveys must be fun, simple to complete, and as immediate as possible to the purchasing experience.":1,"#All of these emotions can be measured using <em ljsid-1=\"\">facial action coding</em> (FAC). This testing can be done from home using webcams and high-speed Internet, so it is easy, quick, and inexpensive. Results have been most helpful in studying the effectiveness of television ads, emotive videos, and movie trailers. Although general testing is limited to the six core facial emotions, some have added measures to test overall emotional engagement. FAC can be used with other kinds of testing to increase the effectiveness of a particular study.":1,"#10. Neuro-measures":1,"#What to Say to Defuse Even the Worst Customer Situations":1,"#*Conducting eye-tracking studies to provide useful information about what draws consumers' eyes to certain images and text.":1,"#In <strong ljsid-1=\"\">Decoding the Irrational Consumer</strong>, Darren Bridger offers a comprehensive look at relatively new marketing techniques that get inside customers' conscious buying behaviors to discover the real reasons behind them. Neuromarketing research is multi-faceted, and just may hold the key to future sales and advertising success, making this book a must-read for marketing executives, advertising directors and designers, and business managers and owners. Writing in an informative yet reader-friendly style, Bridger combines impressive physiological, scientific, and psychological facts with research examples. The book includes a glossary, an index, and further reading suggestions.":1,"#PART THREE: PUTTING IT ALL TOGETHER":1,"#3. Neuroaesthetics":1,"#Part One: Theoretical Insights":1,"#*Combining various research tools and techniques to create better marketing tests.":1,"#Smarter Survey Design":1,"#7. Implicit Response Measures":1,"#13. Combining Techniques":1,"#6. Eye-tracking":1,"#*Understanding that in many ways marketing is a beauty contest and visual appeal varies within cultures.":1,"#By Kelly McDonald":1,"#2. The Brain: Attention, Memory, and Emotion":1,"#*Measuring brain activity, a relatively expensive and invasive measure that generally leads to longer-term results.":1,"#Part Two: The New Research Tools":1,"#1. The Irrational Consumer: Introduction":1,"#www.darrenbridger.net":1,"#<strong ljsid-1=\"\">Darren Bridger</strong> works as a consultant to marketers, advising on using and analyzing data to tap into consumers' nonconscious thinking and motivations. He was one of the original pioneers of the consumer neuroscience industry, cofounding both the world's first full-service agency, Neuroco, and the first agency dedicated to serving the public relations industry, Mindlab International. He also joined the world's largest agency, NeuroFocus, as its second employee outside of the United States.":1,"#How to Delight and Engage the Customers Your Competitors Don't Understand":1,"#*Using neurotesting labs to record how people react to various stimuli.":1,"#Computational Neuroscience":1,"#4. Behavioural Economics":1,"#12. Smarter Survey Design":1,"#*Measuring the value consumers put on products and services based on ease of purchase, how products are presented, and mental biases.":1,"#*Finding out what interests today's consumers. This involves tapping in to nonconscious emotional responses as well as understanding what makes brands memorable.":1,"#Biometrics":1,"#While all neuromarketing techniques have both their advantages and limitations, they can also be combined to produce better pictures of consumers' irrational buying habits. For example, the eye-tracking metric, which shows where participants are looking, can be combined with a moment-by-moment metric such as EEG, which indicates how participants are reacting to each area of the images being viewed. Likewise, combining various methods of testing with questionnaire results will enrich most marketing studies.":1,"#The heart beats more slowly when a person's attention is focused outward as a response to a call for attention, if they are bored, or if they see something negative or unpleasant. Seeing a positive image, concentrating on a complex task, or focusing inward causes the heart rate to speed up. GSR is a measure of emotional arousal to psychological stimuli, and testing is usually conducted on the hands or feet. Pupillometry, which measures changes in the pupils of the eye, can also measure emotional arousal; however, this science is less conclusive, since results can be affected by factors such as cognitive activity and light conditions.":1,"#Computer-generated intelligence is an option for the real-world testing of humans, and it has been effective in predicting trends such as pop music chart success and the potential box-office success of movie scripts. These predictions were based on success data measured against specific features of products, and the implication is that they could be combined with real-world data to produce an even higher percentage rate of success.":1,"#Neuro-Measures":1,"#Algorithms based on the understanding of the visual cortex can predict <em ljsid-1=\"\">visual saliency</em>, a term that refers to the portion of an image that is most likely to draw attention from the eye. Mathematical calculations have also been helpful in determining good design in products and advertising. This includes the <em ljsid-3=\"\">golden ratio</em>, which is a harmonious mathematic pattern found in nature and used by Renaissance artists to produce eye-pleasing paintings.":1,"#The term <em ljsid-1=\"\">biometrics</em> refers to the way people's bodies react to emotional experiences, such as when they tense up or begin to sweat during perceived threats. Measuring these responses depends on comparing a regular function to the same function when exposed to certain stimuli. Heart activity and galvanic skin response (GSR) are the most commonly used measurements in this type of market research.":1,"#Consumers do not always know why they react to certain products and services, although they might think they do. Sometimes they forget the particular feelings that cause them to make certain choices, or they might refrain from answering positively about products that have bad social connotations. A successful survey avoids asking how much respondents like products or services, but rather how often they use them.":1,"#Electric brain graphing, conducted through electroencephalography (EEG), captures electrical activity in the cortex. This activity controls cognitive functions, memories, and action planning, as well as subcortical structures that regulate breathing, bodily functions, and emotional processing. Steady state topography (SST) is similar to EEG testing, but it uses a headset with a dim flickering light flashing intermittently to measure changes in the speed of neural information processing in different parts of the brain.":1,"#Consumers decide whether or not to buy products or services within seconds, but they often do not know <em ljsid-1=\"\">why</em> they make those choices. Neuromarketing research tracks subconscious factors that affect buying decisions by:":1,"#Combining Techniques":1,"#It’s really interesting, as we looked at great cultures and great leaders—and by the way, we’ve been studying them for like 20 years—that these were leaders that didn’t just lead with gratitude and create great cultures at work: They all took it home. It was really interesting; it was really gratifying, in a way, that they weren’t just this way at work and then something different at home. And it was interesting as we talked to them about it we said, “So what are some of the things that you led with gratitude in the workplace and then took it...":1,"#<span ljsid-0=\"\">Book Summary</span> <span ljsid-2=\"\">|</span> Robin Sharma":1,"#<span ljsid-0=\"\">Book Summary</span> <span ljsid-2=\"\">|</span> Gavin Seah":1,"#Ver divulgaciones":1,"#Recently Viewed <span ljsid-2=\"\">(81)</span>":1,"#Recently Viewed <span ljsid-2=\"\">(85)</span>":1,"#Clicking this link will redirect to relevant products for the Author Robin Sharma.":1,"#Focus On Family":1,"#Recently Viewed <span ljsid-2=\"\">(129)</span>":1,"#<span ljsid-1=\"\">1</span> of <span ljsid-3=\"\">31</span>":1,"#0 of 4":1,"#0 of 0":1,"#1 of 0":1},"version":198087}]