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But when they put the idea through PPCO, they start seeing the potential. Colored tires could make you more visible on the road. They could open you up to a new market that you might not have explored before. And by the way, colored tires are real. Did you know that? Somebody else actually did that.":1,"#<em ljsid-0=\"\">And finally, O is for overcome</em>. What suggestions can you give people to help them overcome some of the nuances in their idea and make it better?":1,"#<em ljsid-0=\"\">C is for concerns</em>. Ideally expressed as an open-ended question (how might we solve this problem, how might we think about overcoming this challenge), it helps people think about what's really holding them back.":1,"#<em ljsid-0=\"\">The next P is for potential</em>. What future benefits might result if we actually did an idea like we're talking about?":1,"#<em ljsid-0=\"\">P stands for pluses</em>. 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