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This is, in part, because your neural system is designed to choose...":1,"#ISBN: 978-0-316-44012-7":1,"#Adapted by permission of Hachette Book Group, Inc.":1,"#by Marshall Goldsmith, Sally Helgesen":1,"#<strong ljsid-0=\"\"><a ljsid-0-0=\"\">Alan Eagle</a></strong> is an author and executive communications coach who helps leaders and companies shape and tell their stories. He spent 16 years at Google, partnering with executives to communicate the company’s story to clients, partners, employees, and the public. He’s the founder of the TDC Network, a nonprofit providing executive coaching to social impact leaders; the coauthor of the books <em ljsid-2=\"\">How Google Works</em> and <em ljsid-4=\"\">Trillion Dollar Coach</em>; and the author of seven letters to the editor published in <em ljsid-6=\"\">Sports Illustrated</em>.":1,"#<strong ljsid-0=\"\"><a ljsid-0-0=\"\">Eric Potterat, PhD</a></strong>, is a clinical and performance psychologist and a leading expert in individual and organizational performance optimization. Potterat retired as a commander from the U.S. Navy after 20 years of service, the last 10 of which he spent as the psychologist for the Navy SEALs. He’s been credited with creating the formalized mental toughness curriculum during BUD/S training, which is still used today. After his military career, he spent several years as the director of specialized performance for the Los Angeles Dodgers and contributed to the team winning three National League pennants and the 2020 World Series. He’s also worked with Red Bulls athletes, the U.S. women’s national soccer team, and numerous Olympic athletes, first responders, business leaders, and NASA astronauts.":1,"#Engage in recovery by signing up for a yoga class or starting a gratitude journal.":1,"#Before bed, use all five of your senses to visualize something that went well for you that week.":1,"#Determine what your top four roles are in life and choose three success traits for each to integrate into your mindset.":1,"#Clicking this link will redirect to relevant products for the Authors Alan Eagle.":1,"#Practice the 4444 breathing technique at least three days a week.":1,"#Color code the events of your upcoming schedule with red, yellow, or green markers, depending on their flexibility.":1,"#Assemble a group of people from whom you can obtain trustworthy feedback on your routines and performances.":1,"#Identify a goal for each of the six pillars and share them with a friend, coworker, or coach so that you’re held accountable for achieving them.":1,"#Create a 10-word personal credo that captures your values and identity.":1,"#One of the hardest parts about learning excellence is knowing how to start the process. Therefore, it’s important to create an action plan that clearly defines what specific practices and techniques you’ll be implementing over the next 30, 90, and 180 days. The following is an example of what activities a 30-day learned excellence action plan might entail:":1,"#<em ljsid-0=\"\">Identify and harness your team members’ intrinsic motivators</em>. <em ljsid-2=\"\">Extrinsic motivators</em> like performance reviews and KPIs are only partially effective at motivating excellence. <em ljsid-4=\"\">Intrinsic motivators</em> like people’s values and passions often push their performances over the top because they’re personally meaningful and make them feel good.":1,"#<em ljsid-0=\"\">Practice positive self-talk</em>. Because positivity is a contagious emotion, you can help your team members overcome self-defeating thoughts by becoming a cheerleader for them. In this role, you can inform them what they’ve been doing that’s been working well, celebrate their achievements, and end each week on an optimistic note.":1,"#<em ljsid-0=\"\">Encourage self-expression</em>. Often the cause of poor outcomes, <em ljsid-2=\"\">groupthink</em> occurs when everyone tries to agree with the leader. To prevent it, you must create an environment where everyone feels safe to share their unique thoughts, opinions, and perspectives, even if they’re polarizing. You can nurture such an environment by conducting post-outcome meetings and encouraging everyone to share what they think went well and what could be improved. If people seem reluctant to offer criticism, try assigning someone the “devil’s advocate” role.":1,"#<em ljsid-0=\"\">Model excellence</em>. Demonstrate what excellence looks like by embodying the five disciplines and talking about what you’re doing. This might involve explaining your credo and goals to others and discussing any positive outcomes you’ve experienced thus far. You can also teach your team members stress-response tools like five-sense visualization and how to black box negative events.":1,"#The five disciplines of learned excellence aren’t just for individuals—they’re applicable to teams as well. To use them to elevate your team’s performance, you must:":1,"#Practicing Excellence":1,"#Investing time and energy into these six pillars is essential to your well-being. Although it’s okay to occasionally ignore some of them to put more focus on the others, this should only occur for short periods of time before being rectified. Beyond putting equal energy into each of the pillars, you must also maintain your capacity for excellence by regularly engaging in recovery activities like sleep, exercise, gratitude, yoga, and meditation.":1,"#Your legacy, or the impact you want to leave behind.":1,"#The hobbies you do for fun, education, and community.":1,"#Your spirituality, or how you engage with the belief that your life has meaning.":1,"#Your physical health.":1,"#The relationships you have with your family, friends, and colleagues.":1,"#Your work and career.":1,"#Always remember that you’re more than your job. In fact, becoming a top performer requires you to seek balance across the six pillars of life:":1,"#Clicking this link will redirect to relevant products for the Authors Eric Potterat.":1,"#Balance and Recovery":1,"#<em ljsid-0=\"\">Black box it</em>. Whenever something negative occurs during a performance, tell yourself to “black box it,” or mentally store it away so that you don’t veer off course. Once the performance is over, analyze the event to learn how to prevent it from happening in the future.":1,"#<em ljsid-0=\"\">Mitigate the intimidation factor</em>. To bolster your ability to tackle big, daunting goals, try breaking them down into smaller, more achievable ones.":1,"#<em ljsid-0=\"\">Establish pre-performance habits</em>. Develop routines that you can use as a signal to your body and mind that you’re about to engage in a performance.":1,"#<em ljsid-0=\"\">Embrace the 4444 technique</em>. Help regulate your body’s stress response by inhaling for four seconds, holding your breath for four seconds, and exhaling for four seconds—four times a day.":1,"#<em ljsid-0=\"\">Be self-aware</em>. Before you engage in a performance, tune in to your current mental state and mitigate any distracting thoughts. Ultimately, it’s important to address any factors in your life that are causing you stress.":1,"#<em ljsid-0=\"\">Plan ahead.</em> Develop contingency plans for everything that could go wrong during a performance. The more you practice for the worst-case scenarios, the more automatic your ability to react to them will become.":1,"#<em ljsid-0=\"\">Visualize</em>. Imagine an upcoming performance by using all five of your senses. When it actually occurs, you’ll feel like you’ve already been there. It’s also helpful to engage in five-sense visualization about a performance <em ljsid-2=\"\">after</em> it’s happened to learn from the experience.":1,"#Ultimately, mental toughness is about managing your stress response in difficult scenarios. You must know how to mitigate stress without eliminating it entirely. Although it can have negative effects, stress can also be a powerful source of motivation and ingenuity. The following practices can help you develop your ability to manage adversity in a healthy manner:":1,"#Adversity Tolerance":1,"#Eric Potterat":1,"#<em ljsid-0=\"\">Create a process for failure</em>. Any time you want to make changes to your processes, do so incrementally. For every change you make, wait until you can see its full impact before incorporating the next one. It’s also important to create a process for failure, with specific steps that you can take to learn from the experience and pivot so that the next time is a success.":1,"#<em ljsid-0=\"\">Find valid inputs</em>. Assemble a group of people with relevant experience who can offer you honest, evidence-based feedback for improving your processes. These individuals should be familiar with your work and idiosyncrasies and be loyal but willing to challenge you.":1,"#<em ljsid-0=\"\">Examine your processes</em>. Sometimes processes aren’t particularly effective because they were developed through habit over time rather than through thoughtful intention. Therefore, it’s important to systematically assess your work performance routines to ensure that they’re both purposeful and beneficial. This will allow you to recognize opportunities for improvements and to make adjustments as necessary.":1,"#<em ljsid-0=\"\">Get the most out of each day</em>. Increase your overall efficiency and productivity by utilizing time management practices. Try planning out every hour of your calendar for the next 10 days and then color-coding activities that are flexible and can be rescheduled as green, somewhat flexible activities as yellow, and activities that take precedence over everything else as red.":1,"#Top performers are defined by their consistency. Rather than winging it, they engage in plenty of preparation and follow clearly defined routines. To develop this skill, you must:":1,"#<em ljsid-0=\"\">Your behavior</em>. Practice pushing yourself outside of your comfort zone. The more you take risks, the less intimidating they become and the better you’ll be at handling and learning from failure.":1,"#<em ljsid-0=\"\">Your effort</em>. Ensure that you’re putting in a sufficient amount of work, time, and energy toward your goals by tracking your effort and always aiming to increase it.":1,"#<em ljsid-0=\"\">Your attitude</em>. Create and maintain a high-performance attitude by challenging any negative thoughts with positive self-talk.":1,"#To develop a <em ljsid-1=\"\">learned excellence mindset</em>, you must write down the traits that correlate to success in the different roles that you play in your life, which might include things like your job, being a spouse, or being a parent. Developing these traits requires you to “stay in the circle”—focusing exclusively on the three things you can control in your life:":1,"#Your <em ljsid-1=\"\">mindset</em> is how you set your mind to face every situation you encounter. It’s a powerful force that affects your body and what you’re capable of achieving. Contrary to popular belief, it’s something that you can actively choose, practice, improve, and adjust over time.":1,"#<em ljsid-0=\"\">Understand your stress response</em>. Think about the most stressful event in your life and reflect on how the situation made you feel and your reaction. Did you engage in fight, flight, or flee behaviors, or did you use other coping methods? Once you understand what your typical stress response is, you can start developing a more effective response to implement in its place during the next stressful event.":1,"#<em ljsid-0=\"\">Know your engine</em>. Identify the things that you’re most passionate about in your life and that motivate you to achieve more. Next, try to better understand the relationship between these motivators and your values.":1,"#<em ljsid-0=\"\">Set meaningful goals</em>. One of the most effective ways to elevate your performance is to set clear one-, three-, and six-month goals for both your personal and professional lives. By writing these goals down, telling others about them, and creating an accountability plan, you’ll significantly increase your likelihood of achieving them.":1,"#<em ljsid-0=\"\">Develop a credo</em>. Assemble a collection of 10 words that reflect your values and describe who you are at your core. They’ll become your <em ljsid-2=\"\">personal credo</em>—something that you can focus on every day to bring you energy, joy, motivation, and excitement. For example, your credo might include words like <em ljsid-4=\"\">stoic, motivated, supportive, appreciative, curious, adventurous, positive, precise, humble</em>, and <em ljsid-6=\"\">organized</em>.":1,"#Anytime you’re preoccupied with what other people think about you, your performance suffers. A better approach is to focus on your identity instead of your reputation. Whenever you stay true to who you really are, your reputation takes care of itself. This requires you to:":1,"#Values and Goals":1,"#Balance and recovery":1,"#Adversity tolerance":1,"#Values and goals":1,"#While working with the Navy SEALs, Potterat developed a mental toughness curriculum that he’d eventually use to train top performers across every industry—from business leaders to professional athletes. The curriculum’s five disciplines are:":1,"#While working with the Navy SEALs, Potterat developed a mental toughness curriculum that he’d eventually use to train top...":1,"#Learning About Excellence":1,"#No matter what industry you’re in, your performance matters. The best performers set themselves apart by being mentally tough and not worrying about failure or what others think of them. They weren’t born like this, however, but learned how to do so over time. To become such a performer, you must embrace the science of <em ljsid-1=\"\">performance psychology</em> by assessing your mental capacity, identifying where you need to improve, and engaging in practices designed to increase your mental strength.":1,"#You the Performer":1,"#Your ability to become a top performer requires you to put sufficient time and energy into aspects of your life besides work and to prioritize rest and recovery.":1,"#To increase your tolerance to adversity, you must move out of your comfort zone, take risks, and be willing to fail.":1,"#The more you focus on your processes rather than their outcomes, the better your outcomes will ultimately be.":1,"#A<em ljsid-1=\"\"> high-performance mindset</em> is one defined by characteristics like grit, growth, ambition, humility, and continuous improvement.":1,"#Learning excellence starts with developing a better understanding of how you act, why you act this way, and what motivates you to act.":1,"#A <em ljsid-1=\"\">performance</em> is any challenge you undertake that’s important to you.":1,"#Becoming a top performer isn’t just about developing new skills and confidence—it’s also about training your brain. In <strong ljsid-1=\"\">Learned Excellence</strong>, Eric Potterat, PhD, and Alan Eagle detail the five mental disciplines that Potterat taught to Olympic athletes, Navy SEALs, and top neurosurgeons to take their performance to the next level. By adopting these disciplines, you too can learn how to think clearly, stay calm, and give your best performance during high-stress situations.":1,"#ISBN: 978-0-063-31616-4":1,"#©2024 by Eric Potterat":1,"#by Eric Potterat, Alan Eagle":1,"#Mental Disciplines for Leading and Winning from the World’s Top Performers":1,"#<span ljsid-1=\"\">1</span> of <span ljsid-3=\"\">399</span>":1,"#In <strong ljsid-1=\"\">Off the Clock</strong>, time management expert Laura Vanderkam explains that you can create more of these moments of “time freedom.” The key is to become better at knowing where your time goes, scrubbing away pervasive time burdens, and exploiting openings to be present, open to adventure, and experience happiness. The best-selling author and popular TED talk speaker shares seven strategies you can adopt to break free from unnecessary busyness while, at the same time, accomplishing more of your most important work and life goals.":1,"#Recall a recent weekend, an afternoon, or even an hour when your time was truly your own. You might have used that span of unhurried time to read, relax, or reflect. Maybe you enjoyed a favorite hobby or chipped away at a meaningful personal project. Quite possibly, you experienced the magic that comes with an absence of obligations and found happiness and contentment outside the typical hustle of your busy life.":1,"#ISBN: 978-0-7352-1981-6":1,"#©2018 by Laura Vanderkam":1,"#by Laura Vanderkam":1,"#In a world where the urgent tends to crowd out the important, you may forgo opportunities to engage in what truly matters most to you. That’s often the case when people don’t practice sound time management techniques that create open spaces. Vanderkam’s easy-to-adopt practices can be a springboard to help you be more purposeful and intentional about how you use your time. Her advice in <strong ljsid-1=\"\">Off the Clock</strong> will encourage you to reflect on whether your days need to be retooled to better serve you. This book is a must-read for anyone who feels overly busy, too time-constrained to reach their goals, and too bogged down by the everyday to experience the moments of joy that mark a life well lived.":1,"#Your family, friends, and colleagues can all play a part in helping you find meaning. Vanderkam advises you to set relationship intentions to strengthen your bonds, build trust, and forge connections that make a difference for you and each of your connections. Consider using the new spaces in your life to organize big events, standing dates, or aligned time activities that enable you to work toward a common goal together.":1,"#Your life can feel fuller and more fulfilling when you invest your time into important relationships. Vanderkam affirms that people can help you create meaningful moments and memories, lower your stress level, and boost your overall sense of happiness.":1,"#Invest Time in Others":1,"#Vanderkam coaches you to be gentle with yourself and your new approach to your time. She cautions against setting unrealistic expectations for your days, explaining that low expectations—paired with progress and persistence—can lead to great things. She recommends focusing on your process, which is within your control, and acknowledging that any time you invest in your goals and pursuits is “better than nothing.”":1,"#While you can make tremendous strides in how you spend your time, your days may never go exactly as planned. The windows you set for lingering and for passion projects may sometimes collapse, and life can lob poorly timed curveballs that can be challenging to manage.":1,"#Feel Less Busy While Getting More Done":1,"#Let Go of Problematic Expectations":1,"#The final investment is mental energy. Acknowledge that there are parts of your life that won’t be happy, but recognize that they’re limited and don’t prevent you from taking pleasure where you can.":1,"#The second investment is time. Explore how you can repurpose your schedule to make the most of your days. You might experiment with waking up earlier or moving meetings to a specific time block in your day to create openings for creative work and passion projects.":1,"#The first investment is monetary. Consider how you can use your available funds to introduce joy or alleviate pain points, including by outsourcing chores.":1,"#Vanderkam emphasizes that you can make other strategic choices to optimize your happiness. These choices will require a series of investments, but the happiness they foster is a worthy outcome.":1,"#Make More Time for Happiness":1,"#She states that there are many ways to cultivate a habit of savoring the moment. Watching the sunset, sitting outside with a cup of coffee, visiting a bookstore on your lunch break, or going for a walk at a park are all actions that can help you practice lingering in pleasurable moments and enjoying the spaces in your day.":1,"#As you create time, you may feel pressured to fill it with purpose and productivity, but Vanderkam offers another approach. She encourages you to linger in those openings and enjoy the escape from busyness. Lingering allows you to be present and unworried about when the next obligation will begin. It can empower you to relax and savor the space you’re given. Vanderkam refers to this mindset as a feeling of gratification you can acknowledge and prolong.":1,"#Leave Time to Linger":1,"#Vanderkam suggests creating—and protecting—white space on your calendar, a practice successful entrepreneurs such as Alexis Ohanian (cofounder of Reddit) and Eric Ryan (cofounder of Olly) subscribe to. She believes that the practice of freeing up space will not only make you a better employee but will also create opportunities to live your life. Practices to eliminate unnecessary time burdens, shorten meetings, or compress windows of availability can make a significant impact on your available time.":1,"#Clicking this link will redirect to relevant products for the Author Laura Vanderkam.":1,"#Many professionals glorify busyness, seeing a full calendar as a signal that they’re necessary and valuable at work. However, when your calendar is bogged down with meetings, you may find it difficult to be productive and achieve deadlines within standard working hours, let alone find time to reflect on your work, reimagine processes, and come up with new ideas.":1,"#Ensure Your Plate Isn’t Overly Full":1,"#She asserts that you can become more intentional about creating memories and adding a sense of fullness to your life. The key is to devote regular blocks of time to doing things out of the ordinary. This might occur in your leisure time, perhaps by trying new restaurants or enjoying time away, or at work, engaging less-familiar colleagues in conversation, speaking up in a meeting when you typically are silent, or even taking a new route to work.":1,"#She explains that you need pockets of time for novelty. What’s different can become memorable, especially when that novelty is paired with an intensity that stirs deep emotions like joy, awe, or excitement.":1,"#Vanderkam believes that when people say they want more time, what they really mean is that they want more memories. Memory-making, which can have a significant impact on how you feel about the abundance or scarcity of your time and whether your life feels full or fleeting, rarely occurs in the mundane.":1,"#Make Today Memorable":1,"#When you begin time-tracking your days, you’ll gain clarity on how much time you devote to worthy pursuits, including restful sleep, exercise, or reading; mundane activities such as commuting to work and answering emails; and <em ljsid-1=\"\">time-wasters</em>, which take up space you could deploy for enjoyable, meaningful purposes. You can then begin to recalibrate your life so it better suits you and your goals.":1,"#When you begin time-tracking your days, you’ll gain clarity on how much time you devote to worthy pursuits, including restful sleep, exercise,...":1,"#Imagine detailing your day to the minute. How many 60-second intervals do you dedicate to emails, busy work, handling problems others could solve, or mindless phone scrolling? How many were spent in ways that brought you joy, pushed you forward, or felt impactful? Vanderkam explains that if you’re like many people, you’ll probably find that your days lean toward the former. A sizeable portion of your workdays may feel more like treading water than gaining ground.":1,"#Optimize Your Daily Schedule":1,"#Continue Without Accepting":1,"#Customize Your Choices":1,"#Registrationtest+1234@zeus.com":1,"#<span ljsid-0=\"\">Book Summary</span> <span ljsid-2=\"\">|</span> Eric Potterat, Alan Eagle":1,"#<span ljsid-0=\"\">Book Summary</span> <span ljsid-2=\"\">|</span> Michelle Rozen":1,"#<span ljsid-0=\"\">Book Summary</span> <span ljsid-2=\"\">|</span> Caroline Florence":1,"#<span ljsid-0=\"\">Book Summary</span> <span ljsid-2=\"\">|</span> Maisie Ganzler":1,"#<span ljsid-0=\"\">Book Summary</span> <span ljsid-2=\"\">|</span> Laura Vanderkam":1,"#The key to success is holding yourself accountable for accomplishing your goals under all circumstances—no excuses.":1,"#The best goals are granularly defined, have a deadline, and are important to you on a scale of 0 to 10.":1,"#By accomplishing small goals first, you’ll build the confidence and momentum necessary to tackle larger ones.":1,"#<strong ljsid-0=\"\"><a ljsid-0-0=\"\">Michelle Rozen</a></strong>, PhD, is a leading expert on leadership, motivation, and change. She’s the secret weapon of Fortune 100 companies and some of the world’s most prominent brands for creating sustainable changes that transform businesses and lives. Dr. Rozen is the author of several books, including her most recent, <em ljsid-2=\"\">2 Second Decisions: The Secret Formula for Leading Change by Making Quick Winning Choices</em>. Her latest research, published in the prestigious <em ljsid-4=\"\">Journal of Social Sciences</em>, discovered that only 6% of people achieve their goals, and revealed their secret formula. That study, along with Dr. Rozen’s insights about creating real changes that stick, are the foundation of <strong ljsid-6=\"\">The 6% Club</strong>.":1,"#<em ljsid-0=\"\">What do you do if you’re feeling discouraged?</em> To cultivate a more optimistic mindset, you must consider that the media you’re currently consuming may be impacting your mood. Start seeking out positive content that nourishes your mind and spirit. It’s also important to take a break from electronics, spend more time in nature, and try to connect with people who inspire you.":1,"#<em ljsid-0=\"\">What do you do if you feel as if other people don’t believe in you?</em> Boost your self-confidence by telling yourself that you’re joining the 6 percent club. Next, set a small goal and accomplish it. Acknowledge this achievement and write it down in a success journal before moving on to the next goal. With each victory, your confidence will grow, and you’ll care less about other people’s opinions.":1,"#<em ljsid-0=\"\">How do you overcome feeling as if you’re falling behind?</em> If it doesn’t seem like you’re on schedule to meet your goal, don’t panic. Instead, give yourself a moment to reflect. Take a walk and think about what actions you can take to get back on track.":1,"#<em ljsid-0=\"\">What should you do if you don’t know what your goals are?</em> Think about what’s important to you right now and write down what your 10 deepest desires for your life are. Next, use these 10 desires as a compass for setting meaningful goals.":1,"#Your brain resists developing new habits because doing so requires it to expend energy that it’s wired to conserve.":1,"#After setting your goal, you must stay on track for the next 30 days to achieve it. Your objective during this time is to do the same task at the same time every day so that you create new neural pathways in your brain. Consistency is paramount when you want your brain to develop lasting habits and change. The following are answers to some common questions that people have in their first 30 days of joining the 6 percent club:":1,"#<em ljsid-0=\"\">Make a granular plan for the next 30 days</em>. Summarize your goal in one detailed sentence and rate it on a scale from 0 to 10 in importance. Next, write down the three practices you’ll implement over the next 30 days to ensure you achieve your goal. You should be as detailed as possible by defining the when, what, how, where, and why of each practice. Finally, hang up what you’ve written on your fridge or above your desk.":1,"#Take your first step out of your comfort zone. Wave goodbye to your comfort zone, which represents your feelings of being stuck and frustrated.":1,"#<em ljsid-0=\"\">Declare that fear doesn’t control your life anymore</em>. Stop allowing your fear of success, failure, and disappointing people to prevent you from acting.":1,"#By joining the 6 percent club, you can live your life to the fullest and become the person you’re supposed to be. Your first day on this journey requires you to:":1,"#<em ljsid-0=\"\">The domino effect</em>. It’s tempting to try and tackle multiple goals at once, but ultimately, you’ll be more successful if you focus on achieving one every 30 days. Every time you achieve a goal, you increase your odds of success for the next one.":1,"#<em ljsid-0=\"\">The bleeding man analogy</em>. Anytime you’re dealing with someone who’s agitated or passive-aggressive, try to avoid engaging in conflict with them. Instead, recognize that they’re hurting and treat them like you would someone who was wounded and bleeding—with compassion.":1,"#<em ljsid-0=\"\">The $100 effect</em>. Make a habit of giving other people deep, meaningful compliments, and it will activate a positive feeling in both of your brains. The best compliments aren’t about someone’s appearance but about their actions, effectiveness, or how they helped you.":1,"#<em ljsid-0=\"\">The mirroring rule</em>. Whatever you want from others, you must give to them first. For example, if you want someone to care about you, you must start caring about them. If they don’t reciprocate, then move on to someone who will.":1,"#<em ljsid-0=\"\">The 20-minute rule</em>. Any time a situation makes you upset, don’t act. Instead, step away and give yourself 20 minutes to calm down and regroup.":1,"#Stop waiting for the “right” time to pursue your goals—the conditions will never be perfect. The best time to start is today.":1,"#One of the most crucial skills you must learn to achieve your goals is handling the setbacks, obstacles, and difficult people who might knock you off track. The following practices can help ensure this doesn’t happen:":1,"#Your Life is About to Change":1,"#<em ljsid-0=\"\">Forget self-care</em>. Burnout is a dangerous condition that can come between you and your goals, so you must prioritize your well-being.":1,"#<em ljsid-0=\"\">Be too hard on yourself</em>. If you make a mistake, remember that everyone stumbles.":1,"#L<em ljsid-1=\"\">isten to anyone who tells you that you can’t</em>. Avoid discouragement as much as possible.":1,"#<em ljsid-0=\"\">Give up</em>. If you fall off track, go back to the beginning and repeat your designated action for 30 days until it becomes a habit.":1,"#It’s also important to avoid the following goal setting don’ts:":1,"#<em ljsid-0=\"\">Use electronics for reminders</em>. There are no excuses for not remembering what you’re working toward.":1,"#<em ljsid-0=\"\">Make it official.</em> Write down your goal and tell at least one person about it.":1,"#<em ljsid-0=\"\">Manipulate your environment</em>. Motivation alone isn’t enough—you need productive, supportive spaces to work that are free of distractions.":1,"#In <strong ljsid-1=\"\">The 6% Club</strong>, Dr. Michelle Rozen breaks down the psychology of why it’s so difficult to make meaningful changes to your life. She provides the tips, tools, and techniques necessary to overcome the common mental obstacles standing between you and your goals. By implementing these practices, you can become more resilient and succeed in anything you set your mind to.":1,"#<em ljsid-0=\"\">Choose one goal at a time</em>. Trying to achieve too much at once will cause you to feel overwhelmed and increase your odds of failure.":1,"#To further improve your odds of achieving your goals, adhere to the following goal-setting dos:":1,"#<em ljsid-0=\"\">Pick three things to do differently.</em> Once you’ve defined a specific goal that’s important to you, identify three practices you’ll consistently implement to achieve it. By engaging in three practices every day for 30 days, you’ll turn them into lasting habits.":1,"#<em ljsid-0=\"\">The law of specification</em>. Your brain loves vague goals because they’re easier to give up on. To avoid this pitfall, you must exercise the law of specification, which requires you to set granular goals that are specific, detailed, and broken down into smaller parts. By adding a firm deadline to your goal, you can create a sense of urgency that will help get you over the finish line.":1,"#<em ljsid-0=\"\">The 0–10 rule</em>. A good goal is one that you rate highly in importance on a scale of 0 to 10. You should also use the 0–10 scale to determine how best to spend your time serving your goals by quantifying how important potential activities are. Try to start every morning by identifying what activities are 10s that day and what items of lower importance can be delegated, postponed, or let go altogether.":1,"#For your journey through all five stages to be successful, you must implement the following practices, which constitute the “secret sauce” of successful goals:":1,"#<em ljsid-0=\"\">Become</em>. The change you once sought becomes a part of you and how you do things.":1,"#<em ljsid-0=\"\">Action</em>. Start taking the steps necessary to achieve your goal without trying to do everything simultaneously.":1,"#<em ljsid-0=\"\">Support</em>. Find people to encourage you and hold you accountable while you pursue your goal.":1,"#<em ljsid-0=\"\">Focus</em>. Identify your goal and the exact actions you’ll take to accomplish it.":1,"#ISBN: 978-1-39425-432-3":1,"#<em ljsid-0=\"\">Awareness</em>. Reflect on how you’re doing and determine what aspects of your life need to be improved.":1,"#The process of successfully making a meaningful change in your life comprises five stages:":1,"#The Secret of Making a Change":1,"#<em ljsid-0=\"\">Stop being a pushover</em>. Ensure your time and energy goes toward your goals and not to other people by learning how to say no in a clear, direct, and polite way.":1,"#<em ljsid-0=\"\">Overcome self-doubt</em>. To stop questioning your own value and abilities, you must release your tendencies for perfectionism, people pleasing, and comparison to others.":1,"#<em ljsid-0=\"\">Strengthen your inner voice</em>. Your inner voice affects your self-esteem, decisions, and how you handle mistakes. Anytime your brain tells you that you can’t do something, identify three reasons why you can. This will help you cultivate an inner voice that uplifts, motivates, and encourages you during difficult times.":1,"#<em ljsid-0=\"\">Overcome negativity bias</em>. Remember that your brain has primitive, survivalist tendencies that cause it to always expect the worst and result in feelings of discouragement. To train your brain to develop a positive mindset, you must start your days reflecting on five things for which you’re grateful.":1,"#<em ljsid-0=\"\">Overcome the validation gap</em>. Aim to overcome your brain’s tendency to focus on information that fits its existing beliefs while ignoring anything that challenges it.":1,"#<em ljsid-0=\"\">Adopt an accountability mindset</em>. Accept responsibility for making the right decisions to achieve your goals no matter what circumstances arise.":1,"#Your brain will create excuses as to why you can’t achieve your goals in hopes that you’ll quit trying. Overcome these thoughts through the following practices:":1,"#by Michelle Rozen":1,"#<em ljsid-0=\"\">Stop beating yourself up over mistakes</em>. Recognize mistakes as valuable learning opportunities.":1,"#<em ljsid-0=\"\">Recruit your support system.</em> Gather the people who believe in you and ask for their help and encouragement.":1,"#<em ljsid-0=\"\">Embrace change</em>. Accept that no comfort zone can last forever—today’s world is constantly evolving, so you must, too.":1,"#<em ljsid-0=\"\">Start small</em>. Try a few new things that are outside your comfort zone but not so many that you become overwhelmed.":1,"#<em ljsid-0=\"\">Define your comfort zone</em>. Identify the areas in your life where you keep doing the same things repeatedly despite these actions prohibiting your growth.":1,"#To break out of your comfort zone and join the 6 percent club, you must follow these five steps:":1,"#To break out of...":1,"#What makes the 6 percent who do achieve their goals different from everyone else is that they believe they have the power to change their lives. They’re also willing to step out of their comfort zones, which takes significant intention and hard work because the human brain is wired to maintain familiar habits so that it can stay on autopilot as much as possible.":1,"#Most people pledge to make changes in their lives but don’t follow through. In fact, research shows that 94 percent of people quit pursuing their goals within two months of setting them.":1,"#Your Secret Power":1,"#Unlock the Secret to Achieving Any Goal and Thriving in Business and Life":1,"#Clicking this link will redirect to relevant products for the Author Michelle Rozen.":1,"#ISBN: 978-1-3986-1505-2":1,"#Robust Data Stories":1,"#Center your data story’s foundation with the <em ljsid-1=\"\">situation, complication, question, and answer (SCQA)</em> approach: one or two sentences that summarize the context, identify the problem, ask the killer question, and present the question’s hypothesis.":1,"#<em ljsid-0=\"\">Focus on a killer question that clearly and succinctly addresses the primary theme of your story</em>. A killer question identifies a specific objective, focus, and actionable outcome, alongside a hypothetical answer based on existing expectations and evidence.":1,"#<em ljsid-0=\"\">Place your story within its larger context</em>. Ask, “How will this story create value?” The answer should address the main problem, how to overcome it, and the source of value. Address at least one of the sources of value: acquisition, retention, upselling, cost saving, and risk reduction.":1,"#<em ljsid-0=\"\">Identify the transformation of your story.</em> Ask, “What change does the audience need to feel inspired?” The answer should address the topic, the primary audience, their current expectations, how you anticipate their expectations will change, and what that change will be.":1,"#There are three best practices for relevant data stories:":1,"#©2024 by Caroline Florence":1,"#Relevant data stories require strategic planning skills to address audience needs and questions, leading to more personalized and impactful messages. Your story should provide a specific context for nuanced messages, ask questions addressing the root cause of your conflict, and use data to create insight rather than support existing ideas. You’ll benefit from clear, accurate, and collaborative data stories when you focus on relevance.":1,"#Relevant Data Stories":1,"#The <em ljsid-1=\"\">5Rs Roadmap</em> outlines five characteristics of a successful data story: <em ljsid-3=\"\">relevant, robust, refined, relatable</em>, and <em ljsid-5=\"\">remarkable</em>.":1,"#Part Two: The “5Rs Roadmap” to Creating Impactful Data Stories":1,"#Overall, data storytelling helps marketers decide which projects require their time and effort by clarifying how to capture their audience’s attention and creating informed decisions, competitive advantage, enhanced understanding, and increased revenue and performance.":1,"#If you have marketing experience, you already have the storytelling skills to create benefit-led messages, and data can serve as evidence to make your pitch more persuasive. You don’t need to be a data expert to make data stories, and developing these skills will allow you to provide informed insight and potential new opportunities that can bring success to your business.":1,"#Approaching data with a detail-oriented lens.":1,"#Drawing meaningful insight across multiple datasets.":1,"#Challenging and questioning data.":1,"#Knowing what data to pay attention to.":1,"#by Caroline Florence":1,"#Whether or not you’re in marketing, you should strive to work toward the following data skills:":1,"#Traditional marketing approaches often create fast-paced environments that resist change, especially as marketing roles spread across teams. Data can seem challenging to marketers who believe they don’t possess the necessary skills and understanding. You’ll come across data in your role, so it’s imperative to know how to read, analyze, interpret, and communicate it. Data storytelling combines all these skills and builds your confidence to learn new ones.":1,"#The Internet has allowed increased access to data, making data literacy and analysis industry-standard marketing skills. You can use technology, such as artificial intelligence (AI) and synthetic data sets, to save time creating data visualizations, researching, and parsing complex data. However, these tools are only effective when combined with human discretion and creativity. Data storytelling helps exercise data skills, granting you control over the use of data in business decisions.":1,"#Why should the audience care?":1,"#Why should the audience believe you?":1,"#What does the audience need to know?":1,"#What does the audience need...":1,"#Persuasion is a key element to effective data stories. Persuasive stories appeal to logic with evidence (data), credibility, and emotion. Consider the following questions for your data story:":1,"#<em ljsid-0=\"\">Data storytelling</em> employs narrative techniques to bring forward insights, inspire a call-to-action, and discern value from data clearly and tangibly. By combining insight and data, you can create a pitch that will persuade stakeholders, inform business strategies, and appeal to your customers. The process involves planning, analytical skills, and critical and creative thinking to establish a customized approach to business decisions.":1,"#Part One: The Importance of Data Storytelling in Marketing":1,"#How to Tell Persuasive Stories Through Data":1,"#Clicking this link will redirect to relevant products for the Author Caroline Florence.":1,"#by Richard Goring":1,"#powerpoint-tricks-that-will-save-you-time":1,"#Clicking this link will redirect to relevant products for the Author Richard Goring.":1,"#Clicking this link will redirect to relevant products for the Topics Presentations.":1,"#The first thing to do is customize PowerPoint with the Quick Access Toolbar (QAT). This can contain any function you use regularly to avoid having to search through the different tabs on the ribbon. The QAT is where the Save, Undo, and Redo icons are—that is, in the top left of your PowerPoint...":1,"#Clicking this link will redirect to relevant products for the Authors Stephen Young.":1,"#Clicking this link will redirect to relevant products for the Authors Barbara Hockfield.":1,"#<var hour=\"\"></var>:<var minutes=\"\"></var> minutes":1,"#You are signed in as <var signed_in_as=\"\"></var>":1,"#Customize the <em ljsid-1=\"\">data storytelling</em> process for your specific needs and workflow.":1,"#<strong ljsid-0=\"\"><a ljsid-0-0=\"\">Caroline Florence</a></strong> is a trainer and coach in data analysis, insight generation, and storytelling based near Cambridge, UK. As founder of Insight Narrator, she was named one of the Twenty Women in Data and Tech in 2023. She was also listed in the ESOMAR Insight250 in 2021 as a global innovator in market research, data-driven marketing, and insight, and she speaks regularly at conferences around the world on the value of insight.":1,"#You don’t need to find the perfect project or timing to start creating data stories. Find which parts of the process you can implement and advocate for the value it can bring to your business.":1,"#Center your story around a <em ljsid-1=\"\">killer question</em> that identifies a clear objective, focus, and actionable outcome.":1,"#It’s also helpful to find connections between previous successful data stories and identify key elements to implement into future story structures, guidelines, and checklists.":1,"#Discuss the next steps (10 minutes).":1,"#Convert insights into data story, establishing key themes and structures (40 minutes).":1,"#Share key insights (30 minutes).":1,"#Take a short break (10 minutes).":1,"#Define/redefine the killer question (25 minutes).":1,"#Present and assess the data (30 minutes).":1,"#Set the story’s context (20 minutes).":1,"#Explain expectations (15 minutes).":1,"#Your project should begin with a two-to-three-hour storyboarding session, encouraging discussion and collaboration. Implement the following agenda to use your time effectively:":1,"#Create a successful data story by ensuring it’s relevant, robust, refined, relatable, and remarkable.":1,"#Structure is essential throughout the data storytelling process, as it’s continuous, never perfect, and requires flexibility. When you establish goals and key measures of success at the beginning of your project, you’re more prepared to take on roadblocks when they arise.":1,"#Data storytelling provides a wide range of approaches you can implement in your current workflow. You can translate key data storytelling skills to improve the quality of your work, such as focusing your research with a killer question, improving your data literacy, and collaborating with others. Data storytelling encourages continuous improvement, curiosity, networking, mentorship and savviness with current trends and tools.":1,"#Part 3: How to Master Data Storytelling":1,"#35 percent: Questions and discussion.":1,"#50 percent: Presenting the data story.":1},"version":192405}]