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But what are the numbers saying, really?":1,"#iQmetrix | Do In-Store and Online Analytics Differ?":1,"#Inline-02 (9)":1,"#Inline-01 (9)":1,"#tsyhun, Shutterstock / Pressmaster, Shutterstock / Kite_rin":1,"#has all the inside intel your business is looking for.":1,"#iQmetrix leads the charge in technologies built for omnichannel retail and our products house the tools you need to optimize data and analytics. Want to learn more about how you can influence the customer journey to benefit your bottom line? Meetup":1,"#Retailers need to view consumer channels differently, but not separately. The goal of omnichannel retail is not to have a dozen channels branching in different directions, but rather to have them speak to each other, constantly exchanging and incorporating valuable customer data. While this may sound taxing, it’s easy to achieve with the right technology in place to properly analyze your consumer data. There are differences between online and in-store experiences, but the retailers that come out on top are those who create cohesive and personalized consumer journeys, no matter which channel the consumer prefers.":1,"#omnichannel model":1,"#to each consumer, using data to build relationships and drive sales. Personalization is much harder in-store, but that’s not usually the main reason why people visit brick-and-mortar outlets. The appealing part is being able to shop in a social setting with friends, family, or like-minded strangers, to receive on the spot assistance, and to try before you buy, which is an important feature of the":1,"#deliver a customized experience":1,"#There are lots of reasons people shop online, but personalization plays a big part. The nature of online environments makes it relatively easy for retailers to":1,"#The consumer’s preferences":1,"#with things like digital signage is important, but so too is adjusting the background music, store color, lighting scheme, and air temperature.":1,"#visual appeal":1,"#Tracking the visual appeal of online ads is simply a matter of looking at click-through rates. A compelling image will inevitably get more attention than something dull, so ensure your ads include clear CTAs, inclusive language (ie “you” and “yours”) and grab the consumer’s attention with enticing, on-brand colors and fonts. Tracking when and why the senses are engaged in-store is a lot harder, but the important part is to realize that every sense matters. Adding":1,"#affect purchasing decisions":1,"#Online retail has become a lot more interactive, but at its heart it is still a predominantly visual platform. The goal is to present products in a way that is informative and enticing to the eye. In-store retail, by contrast, is a complete sensory experience. All five senses are at play, and to some degree all of them":1,"#The sensory experience":1,"#Online analytics allow retailers to adjust their marketing copy, ad placement, or competitive pitch in order to drive traffic. For instance, if many consumers are found to be clicking through to a retailer’s website via a specific product ad, then this product should be featured more prominently on the retailer’s home page. Tracking consumer habits in-store is not as precise, but it’s just as instructive. Observing how customers move through the store, acknowledge (or ignore) products, or work with staff all reveals better ways to design the store and calibrate the inventory mix. If customers are found to predominantly veer to the right as soon as they enter a store, for example, it makes sense to display the newest or most popular products in that area.":1,"#a range of factors":1,"#Online shopping experiences generally follow a precise path from one destination to another. It is this ease of navigation that makes it simpler for online retailers to track which ads, landing pages, or price points drive the most traffic. A brick-and-mortar retail experience is often the opposite. Customers are exposed to dozens of products at once and make purchasing decisions based on":1,"#The journey to checkout":1,"#. Because consumers’ needs and preferences differ across channels, retailers need to be strategic in how they measure each channel’s success. In this way, when implementing an analytics strategy, retailers need to consider how each channel’s consumers are distinctly different.":1,"#consumer journey":1,"#While a customer shopping in-store and a customer shopping online may make the same purchase, they will not necessarily follow the same":1,"#to a company’s success or failure. With the retail industry evolving, data is the secret ledger that helps retailers make sense of what customers actually want out of their shopping experience — both in-store and online. As such, it is crucial that all retailers embrace technologies that are designed to collect, organize, and analyze data in order to properly reap the rewards. But with consumers embracing omnichannel experiences — often using multiple devices to make purchases, in addition to shopping in-store — it can be challenging to organize and make sense of their consumer data. In particular, retailers need to understand the differences between in-store and online analytics.":1,"#data is key":1,"#Any good retailer knows by now that":1,"#by Stephanie Boyle on Aug 28, 2018 in Omnichannel Retail Trends ":1,"#Boutique iQ, our telecom-specific point-of-sale lowers transaction times and improves the in-store experience for reps and customers with front-of-house capabilities including mobile POS, payment processing, and contactless payments. Our retail management modules boost operational efficiency with inventory, data, analytics, omnichannel, and much more.":1,"#iQmetrix | Retail Evolved: Telecom Retail Stores Are Becoming…":1,"#5 Predictions for Telecom Retail in 2026 (And How We're Tackling Them at SummitX)":1,"#Learn more about our products":1,"#Your customers are already omnichannel. Your tech should be too. Let’s reimagine what’s possible, together.":1,"#With iQmetrix, that optimism becomes action. Our interconnected solutions empower your teams, delight your customers, and future-proof your business.":1,"#As our trends survey notes, “After years of headlines proclaiming the death of retail, the industry is reimagining the role of the store and finding optimism in omnichannel.”":1,"#Omnichannel retail in telecom isn’t a future ambition; it’s happening now. Retailers that start small with high-impact use cases, such as BOPIS or endless-aisle ordering, see immediate results and quick ROI. The technology is intuitive, modular, and built for telecom’s unique workflows such as activations, IMEI tracking, and carrier integrations.":1,"#From Vision to Action":1,"#Many retail platforms still treat omnichannel as an add-on feature. iQmetrix takes a different approach: it’s Interconnected Commerce by design. Built cloud-native and telecom-specific, iQmetrix empowers retailers to evolve quickly, without the costly overhauls, rigid deployments, or endless customization typical of older systems. The result is flexibility that scales with your business and a platform that feels light, connected, and future-ready.":1,"#iQ Hub is our upcoming cloud-native, event-driven retail management system that will centralize inventory, order, and reporting workflows. It will connect online, in-store, and warehouse channels into one unified system. This will enable real-time data synchronization, automated task management, and streamlined back-office operations, saving time and eliminating guesswork.":1,"#iQ Storefront is a beyond-POS solution specifically designed for telecom retail that unites in-store sales, online pickups, activations, and returns in a single, intuitive, device-agnostic interface. Associates can serve customers anywhere in the store, with real-time access to inventory and customer data.":1,"#iQ Storefront Telecom POS and iQ Hub, the core of iQmetrix’s Interconnected Commerce Retail Suite, are designed precisely for this world.":1,"#How iQmetrix Makes It Possible":1,"#The customer experiences one brand, one journey, and zero friction.":1,"#The customer information, order status, and inventory are all updated across channels the moment the transaction is completed.":1,"#The associate completes setup, recommends accessories, and processes payment on the spot via tap-to-pay.":1,"#When they arrive, the associate already has the order pulled up on a tablet, thanks to a unified system.":1,"#A customer reserves a phone online and books an in-store appointment.":1,"#A truly unified telecom experience feels effortless:":1,"#What Omnichannel Excellence Looks Like":1,"#In telecom, this expectation runs even deeper. Customers rely on in-store expertise to activate devices, transfer data, or troubleshoot plans. The in-store visit is often the final, trust-building step of a digital journey. “Omnichannel or bust” isn’t just a slogan, but the new retail reality.":1,"#Physical locations are now showrooms, service centers, and fulfillment nodes all at once. Shoppers browse devices online, pick them up in-store, or buy in person and ship to their homes. Retailers who enable this fluidity see clear payoffs; customers are more likely to purchase when services like curbside pickup are available.":1,"#The New Role of the Store":1,"#The store isn’t dying. It’s evolving into a connected, customer-first commerce hub at the center of every journey.":1,"#This blog kicks off our new series, Retail Evolved: The Mega Trends Bringing People and Technology Together, where we explore the forces reshaping modern telecom retail, and how you can stay ahead. For telecom retailers, that means the walls between digital and physical need to come down. In our 2025 Telecom Retail Trends survey, 52% of industry professionals said stores are essential to their unified commerce strategy.":1,"#Telecom customers no longer think in terms of channels; they expect a seamless, continuous experience. A shopper might start researching online, book an appointment, then walk into your store expecting a seamless handoff. In fact, 73% of retail consumers are omnichannel shoppers, and they’re more loyal and valuable than single-channel buyers.":1,"#by Courtney Miller, Market Research and Intelligence Analyst on Nov 19, 2025 in Telecom Industry Trends Interconnected Commerce ":1,"#by Stephanie Boyle on Jun 11, 2020 in COVID-19 Customer Experience ":1,"#2D":1,"#1D":1,"#Studie von PwC aus dem Jahr 2019":1,"#aus dem Jahr 2019":1,"#von Emily Baxter on Oct 30, 2020 in Payments ":1,"#digits when the customers arrive at the store to pay.":1,"#Many merchants are moving towards a buy online, pickup in-store (BOPIS), or curbside pickup option to provide the service of in-store retail but the distanced safety of online purchases. Digital wallets (Apple Pay/Google Pay) are a popular payment method for these transactions to make the process even more contactless. The cardholder identity can be verified through a distanced interaction such as looking at a driver’s license or the original payment method to confirm the last":1,"#pandemic has driven the industry to consider alternatives that help reduce touchpoints within the physical store space. Some of these initiatives include:":1,"#The COVID-":1,"#I want signature first.”":1,"#Every bank that issues cards determines the verification methods that are supported. While many issuers are prioritizing PIN, many are still issuing cards that say":1,"#…from the credit card brand.":1,"#Terminals go through a certification process with every card brand; the certification requires that the terminals still support the ability to capture a signature.":1,"#…the payment terminal.":1,"#Card brands are advising a signature won’t play a factor in winning or losing a chargeback dispute, and many merchants are making this requirement optional. iQmetrix supports the ability to skip signature capture at the time of the transaction.":1,"#Signature Optional:":1,"#Traditionally seen as debit-only, PIN verification is becoming increasingly common on credit transactions.":1,"#Increase in PIN:":1,"#the terminal supports PIN, PIN will match. If the terminal doesn’t support PIN, a signature would be used instead.":1,"#if":1,"#Where":1,"#different credit and debit applications?":1,"#Did you know iQmetrix supports over":1,"#the impact of COVID, to say the payments landscape is changing is an understatement.":1,"#But with the shift away from signature-capture transactions paired with the increased use of digital wallets — like Apple Pay or Google Pay—":1,"#on Oct":1,"#by Joannah Connolly on Jan 26, 2023 in CES Wireless Trends ":1,"#3 Ways to Automate Your Reconciliation Process":1,"#Becoming data-driven is quickly becoming an expectation for businesses. If you're not on top of the numbers, you could fall behind the competition.":1,"#iQmetrix | 3 Ways to Automate Your Reconciliation Process":1,"#AutomationBenefits":1,"#r":1,"#Satori Studio, Shutterstock / Rawpixel, Shutterstock / Bangkoke":1,"#iQmetrix solutions are data-driven from the ground up, combining automated revenue reconciliation with functionality your wireless business can harness to succeed. Want to learn more?":1,"#Older methods of revenue reconciliation helped stores maintain the status quo, but today’s technology can help them seize the future. Hours once spent on accounting can now be spent on marketing, training, and customer service — the aspects of any retailer’s business that will truly move the needle.":1,"#The best accounting tools in the world are not helpful unless staff can use them easily and comprehensively. Search for solutions that makes accessibility a priority. Then prioritize training and education before the rollout of the new solution. In the best cases the revenue reconciliation process is so automated that it takes little to no user input at all.":1,"#3. Get staff onboard":1,"#total enterprise upgrade":1,"#, marketing, reporting, HR, and accounting all under one umbrella provide a 360-degree retail solution. Stores are then able to collect data from more touchpoints, organize and analyze it seamlessly, and apply it across properties and sales channels. Automatic revenue reconciliation becomes just one aspect of a":1,"#It’s possible to automate just select aspects of revenue reconciliation, but the best solutions integrate these capabilities with other operational and accounting solutions. Systems that combine":1,"#2. Find a comprehensive solution":1,"#Start by studying your current reconciliation process in-depth. This reveals where automation is likely to have the biggest positive impact. It also reveals what aspects of reconciliation are best left to humans. This knowledge helps you develop a use case for automation, in order to guide when, where, why, and how a solution is implemented.":1,"#1. Make the use case":1,"#Simply stated, automated revenue reconciliation makes life a lot easier. The question is not whether to implement it but rather how to implement it effectively. Follow these best practices to get the most from your accounting upgrade:":1,"#when trying to secure and sustain growth.":1,"#asset":1,"#huge":1,"#Automated revenue reconciliation leads to improved accounting overall. Decision makers have access to deeper insights in less time, which is a":1,"#Enhance reporting.":1,"#Revenue reconciliation takes a long time even in a small store. Automated revenue reconciliation handles the brunt of the workload. It’s a big relief for managers and frees up a lot of time and energy for other initiatives.":1,"#Save time.":1,"#is a non-issue when using automated revenue reconciliation. Key metrics are tracked in real time, making stocking, ordering, and reordering more efficient and effective.":1,"#too much or too little inventory":1,"#Dealing with":1,"#Improve inventory.":1,"#When both revenue and inventory are being reconciled at the same time, it’s much easier to identify and eliminate instances of theft.":1,"#Reduce theft.":1,"#complete and accurate information available":1,"#Smart processes are able to manage huge sets of transactional data with perfect accuracy. Financial decision making immediately improves because it’s based on the most":1,"#Eliminate errors.":1,"#Retailers are increasingly turning to automation to transform revenue reconciliation from an obligation into an asset. When more of the workload is handled automatically and intelligently, operations improve immensely. Just consider some of the benefits.":1,"#The benefits of automation":1,"#One of the greatest hazards is that since revenue reconciliation takes so much input, it is highly prone to error. Undertaking this task as a manual process leads to inaccurate ledgers and uncertain decision making, which can put the future of the store or brand in jeopardy. That’s why retailers should consider incorporating an automated revenue reconciliation process to eliminate these problems.":1,"#If you hear the phrase “revenue reconciliation” and groan a little, you’re not alone. For most retail managers, it’s a necessary evil rather than a labor of love. Closing the books on a daily basis is important, but it shouldn’t mean coming in early, staying late, and eating lunch in front of a spreadsheet.":1,"#by Stephanie Boyle on Oct 9, 2018 in Retail Industry Trends ":1,"#3 Ways to Automate Your Reconciliation Process":1,"#by Sive O’Neill on Jul 18, 2019":1,"#von Allan Pulga im Mai 13, 2013":1,"#Business":1,"#As we celebrate the first year of our partnership, we remain committed to delivering value to our shared wireless customers. The integration enriched our solution, enabling our wireless clients to improve decision making and drive additional profit,” said Gregg Hodges, Chief Operating Officer at Envysion.":1,"#, has allows retailers to track and visually review key store performance metrics, stack rank average sale per cashier (to identify associates in need of sales coaching) and audit high risk transactions (such as refunds and discounts, for potential fraud or training issues). Wireless retailers benefit from an easy-to-use video web interface, tailored business intelligence reports and secure video clip sharing.":1,"#tool integrated with RQ":1,"#Envysion Insight, the only video-driven business intelligence":1,"#was a natural fit, granting wireless retailers unprecedented insight into daily store operations and facilitating improvements in merchandising, sales, loss prevention and customer service efforts,” said Kelly Kazakoff, Chief Operating Officer at iQmetrix.":1,"#with RQ":1,"#Integrating Envysion’s video-driven business intelligence":1,"#system’s reputation for helping retailers maximize data, grow revenue, increase efficiency and enhance customer experiences.":1,"#Retail Management System. The integrated solution significantly expanded Envysion’s footprint in the wireless industry, leveraging the RQ":1,"#) the leading Managed Video as a Service provider, today celebrates its first year of partnership with iQmetrix, and its successful integration with iQmetrix’s RQ":1,"#- Envysion®, Inc., (":1,"#VANCOUVER, BC - May":1,"#Retail Management System":1,"#Envysion Celebrates One Year Anniversary of Successful Integration with iQmetrix’s RQ":1,"#Disruptive eSIM technology will be a hot topic at the 2022 Telecom Industry Address, hosted by on October 19":1,"#iQmetrix | New eSIM-only iPhone Changes the Game for Telecom Carriers":1,"#With the plethora of eSIM capable phones already being produced by device manufacturers, it will be interesting to see which companies follow suit. Either way, it seems that most US network providers will have to adapt and forge a new path forward if they want to hang on to customers upgrading to the newest devices.":1,"#. The recovery in roaming revenue had only just started to hit its stride this year. Many analysts have predicted, however, that the Apple eSIM announcement will be the end of roaming revenue altogether.":1,"#from":1,"#73% decrease in global roaming subscribers":1,"#the global pandemic drove a massive":1,"#Carriers are want to protect their roaming revenue, which has only just recovered from COVID losses:":1,"#. Implementing eSIM technology would make it easier for customers to switch providers, which would only increase customer churn.":1,"#the lowest of all industries measured":1,"#, the telecom sector had a Net Promoter Score of":1,"#million customers changing carriers each year. The telecom industry has historically struggled with low customer loyalty levels, and the increased market competition has only fueled that trend. In":1,"#—resulting in":1,"#an industry churn rate of 22%":1,"#telecom service providers in the United States have":1,"#Ever-higher telecom churn rates:":1,"#% in the United States. With such low awareness, it’s not surprising that network providers have felt a lack of urgency.":1,"#was at":1,"#report on the state of eSIM, consumer awareness of eSIM in":1,"#Although eSIM is seeing increasing adoption globally, according to GSMA Intelligence’s March":1,"#Low consumer awareness and demand:":1,"#Given that eSIM has broad penetration outside of North American — with many eSIM models already on the market — why are carriers struggling to embrace this technology? The answer is largely because of the game-changing disruption to their existing business models, along with other challenges.":1,"#What are eSIM’s key challenges for carriers?":1,"#used an eSIM service":1,"#countries who":1,"#billion subscribers in":1,"#more than":1,"#57 smartphone models with eSIM on the market, more than half of which support 5G":1,"#Device manufacturers, in contrast, have long been on board with eSIM. In 2021, there were:":1,"#Currently, T-Mobile is the only major network operator supporting eSIM, a capability that they announced less than three weeks prior to the iPhone 14 launch. T-Mobile’s marketing of the feature downplays eSIM’s capability to easily switch carriers, instead focusing on benefits to consumers who either want to use both their work and personal numbers on a single device, or set up an international carrier on their existing device for extended stays outside of the United States.":1,"#However, this news was less welcome most North American carriers, who face challenges in implementing support for eSIM. Analyst firm Global Data has said that this announcement is “a disaster for ill-prepared carriers”. Given the hurdles this technology poses to carriers, it’s no wonder that the eSIM standard was first launched in 2016, with the first eSIM-capable iPhone following in 2018, but the telecom sector is yet to fully embrace it.":1,"#allows users to switch between different carriers (including international carriers when overseas) at the touch of a button.":1,"#is easier to activate":1,"#allows for smaller, more lightweight devices":1,"#eliminates the need for handling fiddly SIM cards":1,"#From a consumer standpoint, the benefits are clear. eSIM technology:":1,"#At the recent launch of the iPhone 14, Apple announced that the newest iPhone model (in the United States only, for the time being) would have an embedded SIM, or eSIM, and would not have a physical SIM card tray. Consequently, iPhone users who want to upgrade to the newest model will need to have a rate plan with a carrier that supports eSIM technology.":1,"#One of the hottest topics in any telecom-related conversation right now — and a key point of discussion in the upcoming 2022 Telecom Industry Address—is the carrier support for eSIM phones and devices.":1,"#by Ash Kreider on Sep 28, 2022 in Mobile Industry Telecom Industry Trends ":1,"#by Courtney Miller, Market Research and Intelligence Analyst on Feb 27, 2025 in Telecom Industry Trends ":1,"#by Devin Shrake, Co-Founder, Shiftlab on Sep 27, 2021 in RQ Retail Management Workforce Management ":1,"#by Devin Pacholik on Jun 3, 2019":1,"#3 Next-Gen Retail Trends for Next-Level Profits":1,"#by Megan Howse on Jun 17, 2019":1,"#29 Relatable Memes for Wireless Retailers":1,"#by Megan Howse on Oct 23, 2019":1,"#by Kirsten Barkved on Dec 6, 2019":1,"#There’s a Problem With FierceWireless’s “Most Powerful People in Wireless Tech” List":1,"#by Stephanie Boyle on Dec 19, 2019":1,"#by Renee Mohr, Product Marketing Manager, iQmetrix on Jan 6, 2020":1,"#by Stephanie Boyle on Jan 13, 2020":1,"#by Beth Wanner on Feb 5, 2020":1,"#by Megan Slinn on Feb 13, 2020":1,"#by Kirsten Barkved on Feb 24, 2020":1,"#by Stephanie Boyle on Apr 15, 2020":1,"#by Statflo on Apr 22, 2020":1,"#by Statflo on Apr 28, 2020":1,"#by Sive O’Neill on Apr 30, 2020":1,"#by Jason Raymer, SVP of Revenue & Client Experience on Jan 16, 2023":1,"#by Brayden Gervan on Oct 21, 2020":1,"#by Joannah Connolly on Jan 28, 2021":1,"#by Joannah Connolly on Apr 19, 2021":1,"#by Joannah Connolly on Jun 9, 2021":1,"#by Joannah Connolly on Jan 24, 2022":1,"#by Joannah Connolly on Apr 22, 2022":1,"#by Ash Kreider on Sep 28, 2022":1,"#by Ash Kreider on Nov 4, 2022":1,"#by Ash Kreider on Jan 11, 2023":1,"#by Joannah Connolly on Jan 12, 2023":1,"#by Ash Kreider on Jan 25, 2023":1,"#by Joannah Connolly on Jan 26, 2023":1,"#by Ash Kreider on Jan 30, 2023":1,"#by Joannah Connolly on Feb 9, 2023":1,"#by Tanya MacPherson, Director of Growth & Demand Gen, iQmetrix on Nov 6, 2018":1,"#by Tanya MacPherson, Director of Growth & Demand Gen, iQmetrix on Feb 7, 2019":1,"#by Erin McLellan on Sep 10, 2018":1,"#4 Things You Cannot Miss at This Year’s Mobile World Congress Americas":1,"#by Megan Howse on Sep 26, 2018":1,"#ICYMI: Looking Back at MWCA 2018":1,"#ICYMI Meetup 2018: An Atmosphere Unlike Anything Else":1,"#by Megan Howse on Jan 4, 2019":1,"#From AI to Z: What to Expect from CES 2019":1,"#by Renee Mohr, Product Marketing Manager, iQmetrix on Jan 21, 2019":1,"#What Retail Learned in 2018":1,"#Reaching New Heights: Meetup 2019":1,"#by Megan Slinn on Feb 25, 2019":1,"#Growth in Wireless eCourse":1,"#by Megan Howse on Apr 9, 2019":1,"#The Impact of 5G on Wireless Retail":1,"#by Stephanie Boyle on Apr 26, 2019":1,"#by Jason Raymer, SVP of Revenue & Client Experience on Jan 17, 2024":1,"#by Ash Kreider on Mar 30, 2023":1,"#by Ash Kreider on Apr 13, 2023":1,"#by Ash Kreider on Jul 27, 2023":1,"#by Ash Kreider on Aug 10, 2023":1,"#by Ash Kreider on Nov 15, 2023":1,"#by Ash Kreider on Jan 17, 2024":1,"#by Ash Kreider on Jan 30, 2024":1,"#by Ash Kreider on Mar 19, 2024":1,"#by Joannah Connolly on Dec 2, 2024":1,"#by Courtney Miller, Market Research and Intelligence Analyst on Feb 27, 2025":1,"#by Joannah Connolly on Dec 4, 2024 in SummitX Telecom Industry Trends ":1,"#iQmetrix | AI in Telecom Retail":1,"#by Ash Kreider on Feb 2, 2023":1,"#by Ash Kreider on Mar 16, 2023":1,"#Events & Community":1,"#AI in Telecom Retail Posts":1,"#iQmetrix | AI Fatigue Is Real. So Are a Few Things You Can't Ignore.":1},"version":5377}]