[{"_id":"project-settings","settings":{"translateMetaTags":true,"translateAriaLabels":true,"translateTitle":true,"showWidget":true,"isFeedbackEnabled":false,"fv":1,"customWidget":{"theme":"dark","font":"rgb(255, 255, 255)","header":"rgb(0, 0, 0)","background":"rgba(0, 0, 0,0.8)","position":"right","positionVertical":"bottom","border":"","borderRequired":false,"widgetCompact":true,"isWidgetPositionRelative":false},"widgetLanguages":[{"code":"es-LA","name":"Español (América Latina)"},{"code":"fr-CA","name":"Français (Canada)"}],"activeLanguages":{"fr-CA":"Français (Canada)","es-LA":"Español (América Latina)","de":"Deutsch","en":"English"},"enabledLanguages":["de","en","es-LA","fr-CA"],"debugInfo":false,"displayBranding":true,"displayBrandingName":true,"localizeImages":false,"localizeUrls":false,"localizeImagesLimit":false,"localizeUrlsLimit":true,"localizeAudio":false,"localizeAudioLimit":false,"localizeDates":false,"disabledPages":[],"regexPhrases":[],"allowComplexCssSelectors":false,"blockedClasses":false,"blockedIds":false,"phraseDetection":true,"customDomainSettings":[],"seoSetting":[],"translateSource":false,"overage":false,"detectPhraseFromAllLanguage":false,"googleAnalytics":false,"mixpanel":false,"heap":false,"disableDateLocalization":false,"ignoreCurrencyInTranslation":false,"blockedComplexSelectors":[]},"version":4713},{"_id":"en","source":"en","pluralFn":"return n != 1 ? 1 : 0;","pluralForm":2,"dictionary":{},"version":4713},{"_id":"outdated","outdated":{"#Right to Know":1,"#: This section describes the business or commercial purposes for which we collected the information.":1,"#Access Request” in the subject line of your message.":1,"#months. To exercise this right, please email your request to":1,"#: You have the right to request access to the personal information specific to you individually, that we collected, used, disclosed and/or sold about you in the last":1,"#Right to Access":1,"#Disclosure Request” in the subject line of your message.":1,"#months. To exercise this right, please email your request to support@iQmetrix.com and include":1,"#: You may request us to disclose the categories of personal information we collected about you, the purposes for which we collected, sold or disclosed that information, and the categories of third parties to whom we disclosed the information in the last":1,"#: This section lists the categories of third parties with whom we shared personal information.":1,"#: This section describes the categories of personal information we collected and the categories of sources from which the information was collected.":1,"#) to provide our products and services (collectively as the":1,"#iQmetrix works with third parties such as Google, LuckyOrange, Hubspot and Demandbase who provide advertising and marketing services and integrated partners (listed at":1,"#”). Some Third Party Service Providers collect and use personal data about your access and use of iQmetrix products and services.":1,"#Our solutions are trusted by":1,"#We are PCI-DSS and SSAE":1,"#Right to Delete":1,"#: You have the right to request us to delete the personal information we have collected or maintain about you. Please note that certain exceptions may apply to your right to delete information, such as when we must retain personal information as required or permitted by law and we will also maintain a record of your deletion request. We will notify you if any such exceptions apply to your request. To exercise this right, please email us at":1,"#Do-Not-Track” signals. For information on how to enable this setting, if available your device, please refer to":1,"#Deletion Request” in the subject line of your message.":1,"#The Service and website do not currently respond to browser based":1,"#by Renee Mohr, Product Marketing Manager, iQmetrix on Dec 1, 2025":1,"#The Store of the Future Is Here and It Is Changing Everything":1,"#by Courtney Miller, Market Research and Intelligence Analyst on Nov 19, 2025":1,"#by Courtney Miller, Market Research and Intelligence Analyst on Dec 11, 2025":1,"#Retail Evolved: Telecom Retail Stores Are Becoming Commerce Hubs":1,"#Retail Evolved: Intelligent Automation Is Reshaping Telecom Retail":1,"#iQmetrix to Showcase Intelligent Commerce Operating System and Catalyst Innovation at DTW Ignite 2026":1,"#un 10":1,"#Definitions of terms are defined here.":1,"#These terms are pursuant to the Master Services Agreement and Merchant Agreement or Payment Solution Schedule between you and iQmetrix.":1,"#Unified Commerce is a phrase that often used to describe the “next level” of omnichannel. This might be where you have all the multi-channel integrations that enables a customer’s omnichannel journey, while also using a 360-degree view of the customer, using data and analytics, to enhance that customer experience. This could be through product personalization, promotions based on previous buying patterns, or other such insights.":1,"#nearby retail stores appearing in customers’ online search results for specific products (Local Inventory).":1,"#offering in-store customers a choice of unstocked products from an online catalog with the option to ship to home (Endless Aisle and Dropship), and":1,"#virtual store Queue Management,":1,"#Here, we offer The Ultimate Guide to Omnichannel Strategies and Solutions for Telecom Retail, bringing together our most current and relevant industry insight, thought leadership, and solutions pages all in one place. Bookmark this page for a one and done!":1,"#However, what happens when you look deeper than surface stereotypes like „Gen Z is incapable of doing anything without a smartphone” and „Baby Boomers always hold their phones at weird angles on video calls”?":1,"#The pace of this technological revolution is happening faster than any other time in history, which has predictably resulted in very different generational approaches toward this technology. Adults in their early 20s have literally grown up using this technology, while Baby Boomers can still remember when „computers” were machines that took up an entire room.":1,"#https://www.iqmetrix.com/partners":1,"#and include":1,"#Inventory Insights 1: Unify Your SKUs and Product Identifiers":1,"#here":1,"#by Niki Blott, Event & Growth Marketing Manager on Feb 12, 2026":1,"#Omnichannel Retail Data Cubes":1,"#Data and Analytics Solutions for Omnichannel Retail":1,"#iQmetrix Award-Winning Omnichannel Retail Suite":1,"#Omnichannel Retail for Tier 1 US Carrier":1,"#Omnichannel Retail for BOPIS, ROPIS, and BORIS":1,"#Omnichannel Retail for Fulfillment Flows":1,"#Omnichannel Retail Guide":1,"#Omnichannel Retail Strategies for a Unified Customer Experience":1,"#Omnichannel retail is the ability to connect with and sell to retail customers across multiple channels in a consistent and unified way. And it can mean a lot of things but, for telecom retailers, it means staying competitive in the future of the industry. For customers, it means enjoying a seamless purchasing, fulfillment, and returns flow across multiple retail touchpoints — whether that’s online, in-store, on social media, or anywhere else. Since the COVID era, this type of shopping has become expected by increasingly demanding consumers. For retailers, now more than ever, omnichannel has become essential.":1,"#Omnichannel Retail 360 Degree View of Your Customer":1,"#Unified Commerce is the New Omnichannel Retail":1,"#Omnichannel Retail for Success During the Holidays":1,"#Omnichannel Retail for Success In Telecom":1,"#Omnichannel Retail Technologies for Telecom":1,"#From Legacy to Omnichannel Enabled":1,"#Omnichannel Retail?":1,"#iQmetrix Data and Analytics Solutions":1,"#Omnichannel/Unified Commerce Solutions Hub":1,"#Fortunately, iQmetrix’s Interconnected Commerce solutions are designed to tackle exactly these challenges. What’s more, within that suite of solutions, the iQmetrix Omnichannel suite has won multiple awards for its innovation and ability to help telecom brands go through their digital transformation, enabling the optimal customer experience.":1,"#There can be many technology challenges faced when upgrading a legacy system to one that is omnichannel-enabled. Efficiently and cost-effectively integrating multiple solutions and siloed databases — and making sure systems work together optimally — is one of the biggest issues that telecom retailers’ IT and operations departments face.":1,"#Added to that, a true Unified Commerce strategy must use robust data and analytics, along with an efficient Customer Relationship Management system, to create a personalized and targeted retail experience.":1,"#Further integrations with additional platforms, vendors, and supply-chain partners are also required to support other omnichannel elements, such as Local Inventory, Dropship, and a range of customizable marketing services.":1,"#For example, when it comes to BOPIS/ROPIS/BORIS, in order to make these complex flows easy and invisibly seamless for the customer, they must be supported by technology that has deep integrations with the carrier, the authorized retail channel, and the device manufacturer.":1,"#As mentioned above, some of the technological solutions to creating omnichannel flows can be quite challenging, especially when it comes to linking disparate systems from various players. The solution is to use a single, end-to-end technology suite that connects all those systems.":1,"#Omnichannel and Unified Commerce experiences must be supported by a full-suite of advanced, wireless-specific technology solutions such as iQmetrix Interconnected Commerce.":1,"#What is":1,"#What Solutions Do You Need for Seamless Omnichannel/Unified Commerce Flows?":1,"#Tier 1 US Carrier BOPIS Case Study: Meeting the Customer Where They Are":1,"#BOPIS, ROPIS, and BORIS: What’s the Difference and How Do You Implement?":1,"#BOPIS (etc.) Resource Hub":1,"#For example, in the case of BOPIS, it is very common for the customer to buy or reserve a product from a corporate-operated website and pick it up or return it at an authorized-retailer-run store operating on a different system. There may also be contractual hurdles that restrict a carrier from seeing inventory at their retailer’s stores, creating a major challenge for the carrier operating the corporate website and wanting to offer a BOPIS option (as in the case study below). See the next section for more on the technology needed to support these flows.":1,"#While these purchasing and fulfillment flows may seem simple in today’s retail vernacular, the behind-the-scenes technology required can be much less simple — especially in the complex vertical of telecom retail.":1,"#This newer phrase is an extension of BOPIS, but rather than picking up the product in-store, the customer has additional choices of where to pick up — such as parcel lockers, for example.":1,"#BOPA—Buy Online, Pick up Anywhere":1,"#The customer buys the product and receives it at their home, but wants to return or exchange it, so they can do this in the store of their choice (saving them from having to mail it back to the retailer).":1,"#BORIS—Buy Online, Return In-Store":1,"#First, the basics.":1,"#As above, only the customer merely reserves the product to pick up and pay for in store, as opposed to paying in the online flow.":1,"#ROPIS—Reserve Online, Pick up In-Store":1,"#This concept as simple as it sounds — a customer buys a product from an e-commerce channel online, and picks it up at the store of their choice. Given that the customer will have already paid for the product online, this is where Curbside Pickup can be added for extra convenience.":1,"#BOPIS—Buy Online, Pick up In-Store":1,"#Now that we have all the bigger definitions pinned down, let’s take a closer look at some of the most established purchasing and fulfillment flows in any given omnichannel strategy. There are a lot of acronyms used in the space, and it’s worth setting those out before we start.":1,"#What are BOPIS, ROPIS, BORIS, and BOPA?":1,"#Read more on our blog post: Interconnected Commerce and What it Means for Your Telecom Retail Business.":1,"#All of which means that a telecom retailer’s Omnichannel and Unified Commerce strategies are powered by Interconnected Commerce solutions — which also do much more besides!":1,"#iQmetrix’s suite of Interconnected Commerce solutions is a complete set of technologies that are modular, flexible, wireless-specific, and seamlessly connect disparate systems. In combination with our ecosystem of integrated partners, Interconnected Commerce is a streamlined tech stack designed to carry the complexities and weight of telecom retail so all carriers, OEMs, retailers, and sales associates can have frictionless and uplifting experiences — ultimately creating one for your customers.":1,"#It’s worth taking a sidebar here to explain how iQmetrix Interconnected Commerce differs from the more general Unified Commerce, given that they may sound quite similar. Whereas Unified Commerce is a general retail concept that is supported by many technologies, Interconnected Commerce is a category of technology solutions.":1,"#What is Interconnected Commerce (and is it different from Unified Commerce)?":1,"#Watch Now":1,"#Unified Commerce: Achieving a 360-Degree View of Your Customer":1,"#Achieving a 360-Degree View of Your Customer":1,"#Unified Commerce Resource Hub":1,"#As advanced technologies such as AI and augmented reality become increasingly ingrained into retail, this data can be used in new ways as part of the omnichannel experience. For example, interactive store shelves — which display product information on demand — can identify products to the customer that fit their specific needs, such as an accessory that matches the device the customer is in-store to pick up. And AI can parse huge amounts of data to create entirely personalized retail relationships between a telecom brand and every one of its customers.":1,"#As a practical example, this might be where a customer’s regular wireless retail brand texts them with personalized promotions tailored to their choice of device or current rate plan. Engaging with this text could then send the customer into an omnichannel purchasing flow for that product, or an invitation to book a time in-store for a consultation.":1,"#Using these results, present the right items, offers, and services to each customer at each moment of an interaction. This not only allows you to keep products in view of the customer, it ensures that each product and promotion shown is actually of interest to that customer.":1,"#For a retail sector that is mired in legacy systems and a range of technological challenges, achieving all of that is no small feat. And without a robust omnichannel technology solution at the core of your business, this kind of unified commerce just isn’t possible.":1,"#Mining that data for consumer insights and business opportunities using advanced analytics and/or AI analytical tools.":1,"#Bringing all relevant data from your functional business areas together within a single repository, creating a single version of the truth.":1,"#When layered in with Omnichannel strategies, Unified Commerce could be broken down into three strategies:":1,"#Whereas Omnichannel focuses on the front-end experience; i.e. sales channels communicating with each other":1,"#It interconnects all systems and software, customer touchpoints, and data so that the customer has the same consistent, personalized experience regardless of the channel they choose":1,"#Unified Commerce unifies back-end systems; brings all data into a single centralized platform":1,"#How does Unified Commerce differ from Omnichannel?":1,"#(and is it different from Omnichannel)?":1,"#What is Unified Commerce":1,"#Customers expect retailers to meet them in their chosen channel or platform, to personalize their offerings, to offer a seamless purchasing, fulfillment, and returns flow throughout different channels, and to create the same immaculate brand experience at every touchpoint and stage.":1,"#5 Omnichannel Strategies Essential for Success During the Holidays":1,"#Read The Playbook":1,"#Omnichannel Retail Playbook: Post-COVID Success in Telecom":1,"#Playbook":1,"#Omnichannel Resource Hub":1,"#These strategies all apply to wireless retail, with BOPIS being the most frequently implemented.":1,"#In today’s digital age, shoppers demand a unified omnichannel experience across all your retail channels — one that offers flexibility, continuity, and consistency no matter where they are.":1,"#booking store appointments online,":1,"#buying online, getting home delivery, and returning the item to a store,":1,"#curbside pick-up,":1,"#buying or reserving a product online and picking up the item in the store of your choice (also known as BOPIS/ROPIS),":1,"#Some practical examples of omnichannel retail include:":1,"#Companies with strong engagement across channels see a 9.5% YoY increase in revenue":1,"#94% of consumers are frustrated by disjointed experiences across a brand":1,"#Other research has shown:":1,"#In a global Omnichannel trends research report by digital consultancy and research group Kin + Carta, 66% of consumers across the US and UK have spent more time and/or money because of an immersive experience. Conversely, 44% of respondents said they have stopped shopping with a retailer because of digital channel frustration.":1,"#Omnichannel Retail Strategies and Solutions for Telecom":1,"#The Ultimate Guide to":1,"#Inventory replenishment analysis":1,"#Streamlined purchase order reports":1,"#Efficiently manage inventory":1,"#Program Benefits":1,"#VMI -Balaji’s VMI program streamlines your business’s inventory management and order fulfillment to increase consumer sales and profit margins.":1,"#Since 2006, our vision has always been to provide innovative products of the highest quality and unrivaled customer service. We know the importance of treating not only our team members as family, but also treating all of our clients as such. We spend countless hours innovating, designing, and most importantly packing your products. Our team is dedicated to making sure every order is packed with precision and care. We love what we do, and we love the satisfaction we bring to you.":1,"#iQmetrix | Balaji Wireless":1,"#Balaji Wireless hero image":1,"#There’s no doubt that partnering with Balaji has facilitated our recent growth. With simplified inventory management our team can now focus on sales and be confident that they have access to everything they need.":1,"#Balaji Client":1,"#Balaji helped us take our business to that next level by giving us a convenient all-in-one solution for purchasing that worked with our retail locations across the state.":1,"#Manage sales history":1,"#Balaji Wireless Solutions":1,"#About Balaji Wireless":1,"#compliant and certified.":1,"#https://www.google.ca/policies/privacy/":1,"#take what you need” basis.":1,"#We offer hybrid working for those near an office city, fully remote options for others, and flexible hours so you never miss your kid’s soccer game. We have incredible paid time off perks, including trusted vacation days and trusted sick days, operated on a":1,"#el 100":1,"#http://www.networkadvertising.org/choices/":1,"#https://www.luckyorange.com/privacy.php":1,"#https://www.demandbase.com/privacy-policy/":1,"#https://legal.hubspot.com/privacy-policy":1,"#http://www.google.com/settings/ads":1,"#What Makes a Customer Loyal to a Wireless Store":1,"#Email: stefmer@cdw.com":1,"#RQ Hardware US":1,"#iQmetrix | RQ Hardware US":1,"#Is Unified Commerce the New Omnichannel?":1,"#Telecom Defined: 5 Essential Omnichannel Technologies":1,"#How to Create a Unified Customer Experience":1,"#Why the iQmetrix Omnichannel Suite is Award-Winning":1,"#users across some of the industry’s biggest brands":1,"#Entice new and keep existing customers with targeted local inventory ads, featuring detailed product info and images. Once your products have been added to your Business Profile through Google’s Local Inventory app, you can start running targeted local inventory ads featuring detailed product info & images. Receive a $100 ad credit to use on for your local inventory ads when you spend $50.":1,"#Local Inventory FAQs":1,"#Data Visualization":1,"#Unifying SKUs across multiple, and often highly varied retail locations, enables retailers to arrive at one standard set of product identification across a full network of stores. With this standard SKU set, changes in pricing, promotion, naming, and more can be fed into every store instantaneously and consistently.":1,"#Imagine a launch of a new device. As soon as the device promotion is announced at the carrier level, the consistent price, promotion, and naming around the product is then fed across all retail locations without the need for store managers or employees to manually enter the new product data. Otherwise, this manual process can (and does) result in delay and inconsistencies in product availability, pricing, and promotions between one store and the next.":1,"#As wireless carriers move toward more sophisticated inventory management, they can leverage the product serialization number — the identifier that is unique to the specific item — provided by cell phone manufacturers. Sophisticated inventory management solutions allow retailers to use these serial numbers to track items throughout their entire life cycle, across all retail locations, corporate or authorized retailer owned. By tying sales and workflows such as activation to each item’s unique identifier, retailers get a more accurate picture of product sales on a granular, per-item basis.":1,"#Carriers and retailers are now looking to allow for customer returns to be accepted in any store, regardless of if it’s corporately or authorized retailer owned. This is also only possible with unification of product SKUs, as it allows for retailers’ systems to recognize returned stock and place it back into their inventory system for a future sale or store transfer.":1,"#Leveraging Product Serialization":1,"#Andre Tagliamonte, Vice President of Business Development at iQmetrix, explained, “With the store-within-a-store model, they will be working with multiple different carrier plans and that becomes very complicated. Even when it just comes to the SKU creation of devices alone, which includes the description and the color and the memory and so on. It is a tremendous amount of work for any organization — but it’s that much harder when you have multiple carriers.":1,"#Sean Anderson, Client Manager at iQmetrix, said, “It’s essential for the primary retailer to own the software contract. Some retailers might choose an independent operator, and the operator will buy and implement the technology and run with it. But then, the primary retailer will often want additional features such as partner integrations, or they want data and analytics — and the software provider can’t provide those, because their contract is with the independent operator. So, the primary retailer having control of that technology contract is a must-have. And they can still hire an independent operator to run it, if they choose — that way everyone has what they need.”":1,"#This is another area where iQmetrix’s many years of experience is vital, explained Scott. “It’s something we at iQmetrix are very much accustomed to accommodating, but working with an independent operator is usually new to the primary retailer. And there can be challenges in the retailer giving the kiosk operator what they need to succeed, while not revealing all the confidential costs and profits to them. We are able to work with both companies and create solutions to smooth these processes.”":1,"#Tagliamonte said, “A massive pain point in telecom retail in North America is activation time — and for multi carrier retailers out there that have to service more than one carrier, it becomes very, very time consuming. It can take sometimes 40 minutes, sometimes even an hour to input all that information in various systems. The beauty of the DXP and Activation Solutions is that the purchasing journey can happen very quickly without any barriers and without any dampening of that customer journey.”":1,"#Eric Eden, Product Lead at iQmetrix, who worked on the acquisition, explained, “With our new DXP and Activation Solutions, the primary retailer’s team who are designing the ideal customer experience will be able leverage APIs simply when managing multiple touchpoints. This technology investment takes iQmetrix solutions to the next level; providing retailers the key capabilities needed to efficiently manage and expand how they reach and service their customers. With our DXP investment, we accelerate the future of retail.”":1,"#“For example, one of our major national electronics retail clients has shared with us that, when a new device is launched, like an iPhone13, there are well over 800 SKU definitions when you consider all of the carrier brands that they incorporate. So having an inventory management solution that solves for that is definitely an advantage for any retailer out there.”":1,"#There’s also nothing to worry about in terms of data getting into the wrong hands, Anderson added. “In a solution such as RQ, there are many possible security settings, so the right people have the right level of visibility into all aspects the system.”":1,"#Kristen Scott, Client Manager at iQmetrix, agreed, “The main reason our national retailer clients come to us is because of our experience in wireless retail. These retailers are taking on a whole new industry. In doing so, they are building relationships with all the carriers, and we have a lot of experience in that area and in the language and terminology of the industry. Our clients who are new to the sector appreciate that they can draw on our two decades of experience in solving these bigger challenges — such as how you can get into wireless profitably, how to avoid the pitfalls, how to create a seamless customer experience, and lessons learned from other retailers.”":1,"#Scott said, “On a single device and rate plan sale, you might be tracking upwards of five different subsidy types, all depending on promotions that are going on. Plus there are upsells that could be added on, such as insurance coverage.”":1,"#“This is a major pain point for these big-box retailers,” Tagliamonte said. “They need an inventory management solution in which, when the inventory is scanned into the wireless retail management system such as RQ, it automatically shows where the location of that inventory is and where it ends up.”":1,"#Expanded Assortment available anywhere!":1,"#Product always in Stock":1,"#The dropship program offers endless aisle solutions which virtually offers the entire AXS catalog to your customers.":1,"#Drives incremental sales & attachment":1,"#AXS is a Canadian brand established in 2014. The company was founded with a focus on filling the gap in the mobile accessories market. The brand has grown exponentially since its inception and now carries a full range of cases, screen protection and power. Our products can now be found in thousands of retail stores across North America.":1,"#iQmetrix | Local Inventory Solutions for Telecom":1,"#Payroll-ready reporting":1,"#Monitor sales with comprehensive reporting that offers actionable data to boost performance and sustain high engagement.":1,"#Detailed performance insights":1,"#Design flexible commission models that adapt to various employee types and product lines, ensuring fair and motivating rewards for every sale.":1,"#Customizable payout structures":1,"#Efficiently create, manage, and group employee profiles to assign tailored incentive programs and simplify payout processes.":1,"#Our commission and incentive solution keeps employees motivated with real-time sales performance tracking.":1,"#Streamlined employee management":1,"#Want to motivate and boost performance of your wireless retail employees?":1,"#Assign specific permissions and security roles to ensure that sensitive data is accessible only to authorized personnel.":1,"#Secure Access and Role Management":1,"#Our commission and incentive solution keeps employees motivated with real-time sales performance tracking. Easily manage employee profiles, group them for customized payouts, and tailor reward structures to fit your unique business model — all while driving engagement with detailed performance insights.":1,"#Generate detailed reports that offer actionable insights into sales performance and commission accrual, helping you make data-driven decisions.":1,"#Monitor every sale as it happens, providing immediate performance updates to keep teams focused and motivated.":1,"#Real-Time Sales Tracking":1,"#Configure commission and incentive models to match your unique business structure, whether it’s based on employee type, product category, or sales volume.":1,"#Customize Commissions Settings":1,"#Easily create and manage individual employee profiles, and organize them into groups to tailor commission plans based on roles or regions.":1,"#Motivated Employees Build Better Relationships":1,"#Seamlessly generate payroll from performance reports, making it easier to calculate and distribute earnings based on real-time sales data.":1,"#Empower Your Sales Team, Elevate Your Success":1,"#Retail Employee Commission and Incentive Software":1,"#iQmetrix | Omnichannel Retail Strategies and Solutions for Telecom":1,"#Once a customer gets the text message that it is their turn to shop in your wireless retail store, they will be prompted to reply “Here” to the provided number when they arrive, so that associates can be notified of their arrival.":1,"#Support Services":1,"#We offer hybrid working for those near an office city, fully remote options for others, and flexible hours so you never miss your kid’s soccer game. We have incredible paid time off perks, including trusted vacation days and trusted sick days, operated on a „take what you need” basis.":1,"#Working with an independent retail operator—or not":1,"#Integrating multiple carriers and smoothing out rebates":1,"#Having a robust system that tracks all the phone and plan discounts that need reconciling, and allows the primary retailer to check for any discrepancies when they receive their carrier rebates, is essential.":1,"#Drawing on decades of wireless knowledge":1,"#Inventory management for products and rate plans":1,"#From big-box retailers to major grocery stores, and many more well-known brands besides, national retailers are flocking to the same smart strategy — implementing wireless retail store-in-store outlets and kiosks. These big-box and major grocery retailers all know that customer experience is key, and keeping shoppers engaged and happy in-store is an essential part of successful retail. If that means the customer can buy and activate their new smart device at the same time as shopping for groceries, home office supplies, or other electronics, that’s a win for everybody.":1,"#Avoiding common pitfalls from the outset":1,"#But how does a national retailer launch a series of in-store wireless outlets successfully, when they may have little to no experience of operating in this highly complex retail vertical? After all, with factors such as multiple carrier integrations, carrier rebates, and dual POS systems to consider, there are many potential pitfalls that the retailer might not see coming.":1,"#Elevating the customer — and associate — experience":1,"#Right place, right time":1,"#For example, a typical iQmetrix carrier integration means that when a rate plan is sold, the wireless kiosk associate enters the sale into the carrier’s system, and API integrations mean that it is directly pulled into iQmetrix’s RQ point of sale system. This creates a unique invoice with all the data included. When the retailer goes to take payment in its own POS, a custom API built by iQmetrix means that simply inputting the invoice number pulls all the customer and transaction data into the retailer’s POS. This creates a smooth purchasing process with minimal data re-entry and swivel-chair activity.":1,"#Some national retailers choose to manage their wireless store program themselves; others opt for the white-glove service of an operator who has expertise in that area. There are pros and cons for each, but one factor remains the same: the primary retailer must ensure that they are the ones who have ownership of the technology contract, rather than an independent operator.":1,"#One early decision to make is whether the primary retailer is going to be operating the wireless kiosks inside their stores themselves, or retain the services of an independent wireless kiosk operator such as OSL or ASI, among many others.":1,"#Add-ons and upselling opportunities":1,"#iQmetrix offers an award-winning suite of omnichannel solutions that are an essential aspect of any store-within-a-store wireless strategy.":1,"#The future of store-in-store wireless retail: DXP and Activation Solutions":1,"#Important considerations for national retailers getting into wireless retail: common pitfalls, integrating carriers, inventory management, and elevating CX":1,"#Buy or reserve online, pick up in-store":1,"#There are many reasons for a national retailer to set up a wireless store-within-a-store program. With the pandemic prompting a massive surge in e-commerce adoption for groceries, electronics, clothing, and almost any vertical you can think of, retailers with brick-and-mortar locations are looking for ways to recover market share. Shoppers are now demanding new levels of convenience, and retailers offering a one-stop shop for all their needs will inevitably capture more engagement. Above all, a store-in-store strategy must be about offering the customer the best possible retail experience to ensure they come back time and again.":1,"#iQmetrix | Best Practices for Store-Within-a-Store Telecom Retail":1,"#Want to learn more about iQmetrix’s wireless store-within-a-store solutions?":1,"#Even before the implementation of the telecom-specific retail management system into the new wireless kiosks, the retailer’s technology partner should be able to guide the retailer through the complexities of various carrier agreements. And after launch, the retailer can continue bring new carriers on board to its wireless program with new integrations.":1,"#In this whitepaper, we will examine the following:":1,"#Creating a new user experience":1,"#A system such as the iQmetrix inventory module manages the product lifecycle from end-to-end, keeping the primary retailer and the wireless kiosk operator (if there is one) in the know at all times. From product shipment to system updates to estimated arrival to who sold what and when, serialized and non-serialized inventory must be taken care of with a comprehensive technology solution designed for the complexities of wireless retail.":1,"#Having an advanced inventory management system is always an essential element of telecom retail management — but even more so when it comes to a store-within-a-store.":1,"#Queue management and appointment scheduling":1,"#A key requirement of any retailer’s store-within-a-store program is for its new wireless retail management solution to be able to manage the wildly complex subsidies and rebates that are involved in selling discounted devices and rate plans from multiple carriers.":1,"#In its wireless retail strategy, the primary retailer is faced with the daunting task of integrating not just one but multiple carriers into the wireless kiosk’s RMS to enable activations. No small feat, considering that device activations are notoriously time-consuming and often require swivel-chair data entry. The retailer needs to work with their specialist technology partner to create integrations that will make this process as smooth and seamless as possible.":1,"#Who owns the technology contract?":1,"#Elevating the customer—and associate—experience":1,"#Looking ahead, how is technology advancing right now that will affect the customer experience in store-within-a-store wireless retail?":1,"#That’s where it’s essential for the retailer to choose a wireless retail management solution that comes with a wide array of partner integrations. Each one of these plug-ins offers an innovative way to improve the customer and store associate experience, the efficiency of the store operations, the ultimately profitability of the business.":1,"#Primarily, the national retailer needs a technology system that integrates with the multiple carriers whose rate plans they will be selling, and offers complete reconciliation for the discounts on the devices sold with rate plans. It also must provide inventory management solutions, so the management of inventory at the wireless kiosk can be separate from the main store’s inventory if required. Plus, the retailer needs this highly specialized RMS and POS to integrate seamlessly into its primary store’s own systems, so they can separately process device sales, take payments, and reconcile sales internally.":1,"#However, a national retailer setting up a wireless store-within-a-store program will inevitably face a series of challenges to overcome. They need a retail management system and point of sale that is specifically designed to power telecom sales, as the system used in primary retail store will invariable not offer the features necessary for complex wireless sales and activations.":1,"#iQmetrix has acquired DXP and Activation Solutions that will leapfrog the company’s ability to offer these advanced functions over its competitors.":1,"#One significant leap that will contribute to improving of purchasing journeys sooner than later is the Digital Experience Platform (DXP) — a modern technology that accelerates retailers’ ability to create optimal customer journeys using a simple low-code environment. The DXP applies business logic to take the customer along one of multiple possible paths, offering instant solutions to their various choices — all while plugging in the various carrier activation options along the way.":1,"#Additionally, the store-within-a-store is no different than a high-street wireless store in needing advanced tools for a wide variety of business functions, such as workforce scheduling, employee engagement, staff training and development, sales and marketing tools, store video data and analytics, vendor-managed accessory inventory, and many more features.":1,"#The primary retailer must ensure the technology they implement for their wireless program has a full suite of omnichannel retail solutions that includes:":1,"#Another element of necessary functionality in a multi-location national retailer is being able to manage their inventory by location.":1},"version":4713}]